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Lesson 3 of 5
In Progress

Cold Email Templates – Email 3

If you haven’t heard back by now, most likely they’re either not interested OR they haven’t seen your emails OR bothered to read them. I have had sponsors respond to each one of the 5 emails – so you’re not giving up yet!

This time we’re going to hit them with a crazy statistic about podcast advertising and how effective it is. In this case, you can copy my resource.


MY EMAIL

Subject: Honestly, it’s unheard of. 

Howdy, FN!

Did you ever hear of people who actually enjoy watching commercials or listening to radio ads? 

Me either. 

Yet, this study shows that people actually prefer listening to podcast ads over any other medium. And not only that – ⅔ of listeners actually ACT on those ads. 

This makes sense – because people who are already listening to someone they like are going to know what that person is into. And the people who listen to PODCAST are definitely into COMPANY. How could they not be? (Who couldn’t love you, anyway?) 

I’d love to see if we can help COMPANY see the kind of results from being on podcasts. Are you free this coming week to chat for a few? 

Getting busy with it, 

Jess

FILL IN THE BLANK

Subject: [Another attempt at an eye-grabbing subject line]

[friendly greeting]

Did you ever hear/Did you know/Have you heard/Can you believe

Me either. 

Yet, this study (INSERT STUDY HERE) shows that people actually prefer listening to podcast ads over any other medium. And not only that – ⅔ of listeners actually ACT on those ads. 

[Here you talk a bit about podcast advertising and the influence of podcasters]

[Express your desire to help or partner with their company so they can achieve the same benefits]

[fun sign off]

NAME

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