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Lesson 1 of 5
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Cold Email Templates – Reach Out

This email has one purpose: to get their attention. You don’t have to use my approach, of course being hilarious, but saying something out of the ordinary is what gets this initial email open. I highly recommend that you change the approach – don’t use my exact cowboy pitch – it should be relevant to YOU and your show and personality.

The beginning email is short. You don’t send all the info about your show, or about you, or even your demographics. You’re basically asking them out on a business date – first thing you want to know is “are you single?” You never go on a date telling your life story. This is the same thing.


MY EMAIL

Subject: howdy, partner!

FIRST NAME: 

I really want to be able to say that to you – and I had to get your attention somehow!

I’m Jess – and I’m a podcaster with an audience full of listeners that I know are your potential customers.

I think we could make PERFECT partners (heh, get it) with you – the audience is your exact target audience and they are 100% in love with the host. (me)

Have you done any podcast advertising as of yet? If so, let’s set something quick up to chat! Do you have any interest/curiosity/time?

Giddy up,

Jess


FILL IN THE BLANK

Subject: [insert catchy, friendly opening indicating nothing but hello)

FIRST NAME: 

[opening line that thanks them for opening and your desire to get them to see you]

[who are you – your name, and that you’re a host/producer of a show with their exact audience] [NOTE: DO NOT put your show description, mission, vision, or any kind of resume. This reach out is JUST to see if they’d have interest in the type of ads you offer, and nothing more.]

[Here’s where you say your audience and t heir customers are the same people and how synergistic your relationship could be]

Have you done any podcast advertising as of yet? If so, let’s set something quick up to chat! Do you have any interest/curiosity/time? [THIS you can copy – it’s casual and non-commital and more likely to get a response. NEVER, EVER ask if a specific date and time are free.]

[Fun sign off,]

[Your Name]

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