01-19-21 – Elsie
Q: Are you familiar with podcaststatus.com?
Q: If you are approaching a someone for distribution, whether it’s a sponsor or distributor, how do they check what your downloads are per episode or your listenership?
Q: Is Clubhouse going to be a really big disrupter to podcasting? Or is it simply another communications channel that people will like, flee Facebook to go there?
Q: You had mentioned something about having done private podcasts. And I wondered if you could explain how you do that. And also explain how you charged for it?
Q: I guess I pulled the mic. And I tapped that little off button that’s on the right hand side there. I accidentally turned it off when I was recording because that’s really easy to do. Yeah. And so now my next episode is going to be with a zoom.
Q: People are wondering about the community number, community phone number texting platform you’re using?
Elsie Escobar 2:44
Unknown Speaker 2:45
Elsie Escobar 2:47
I am by myself. Oh, you know what I forgot my water. Oh wait I have I have a little bit of my water bottle here
Unknown Speaker 2:54
not the big one but
Unknown Speaker 2:55
the small one.
Elsie Escobar 2:58
It’s so good to have water but I kind of want to look at some of the settings that Jessica was talking about
Unknown Speaker 3:08
Elsie Escobar 3:10
is it in here? Choose video filter or video settings. Studio effects I kinda don’t want
Unknown Speaker 3:24
Elsie Escobar 3:30
Because I’m look it’s pink.
Unknown Speaker 3:34
It’s another lipstick
Unknown Speaker 3:38
Unknown Speaker 3:40
Elsie Escobar 3:42
Unknown Speaker 3:46
Elsie Escobar 3:49
I guess I don’t even have to
Unknown Speaker 3:54
look at that.
Elsie Escobar 3:59
I shouldn’t I didn’t even have to put lipstick on.
Unknown Speaker 4:07
Who is pretty
Elsie Escobar 4:12
I just keeps on testing all the colors.
Unknown Speaker 4:18
See this one?
Elsie Escobar 4:20
How about that? lipstick? Okay, I’ll just pick that just because you know,
Unknown Speaker 4:26
Unknown Speaker 4:31
mustard mustaches an eyebrow.
Unknown Speaker 4:35
Unknown Speaker 4:37
I’ll close that.
Unknown Speaker 4:41
I’ll close this
Elsie Escobar 4:43
fake pink lipstick. Who knew? also kind of blurry. There you go.
Unknown Speaker 4:56
Unknown Speaker 5:00
Here we are.
Unknown Speaker 5:04
Elsie Escobar 5:12
Unknown Speaker 5:16
Did I share the wrong? Looking for my phone?
Elsie Escobar 5:22
I guess I didn’t bring it.
Unknown Speaker 5:25
Oh my gosh,
Elsie Escobar 5:27
I have the wrong meeting.
Unknown Speaker 5:34
So I’m gonna look at
Unknown Speaker 5:41
Unknown Speaker 5:49
Unknown Speaker 5:52
the messages have come in
Unknown Speaker 6:00
I have to see if I’m in the replays
Unknown Speaker 6:11
Unknown Speaker 6:12
am looking at that
Unknown Speaker 6:16
if I have that
Elsie Escobar 6:19
and I’ll give it another few minutes. But you know, I’m actually not going to record anything because
Unknown Speaker 6:29
Unknown Speaker 6:32
i’ve think so do people
Unknown Speaker 6:35
have things to do?
Unknown Speaker 6:38
And we can’t just do that.
Elsie Escobar 6:42
Because and No. Because no, no, no.
Unknown Speaker 6:54
I want to look over at
Unknown Speaker 7:14
this is not good.
Unknown Speaker 7:24
Unknown Speaker 7:27
I’ll stay here because seems like
Unknown Speaker 7:32
the link in the email was not changed. And that’s not good at all.
Unknown Speaker 7:43
A minute, just
Elsie Escobar 7:49
Hey, Cheryl. I think it’s just gonna be you and I man, you’re gonna have like a private session with me. Cuz it seems like we there was an Hi. So you’re gonna have a private session with me? Are you ready? I know how about that because obviously the link or whatever, I think it was not changed. I don’t know. I did not. I thought everything was taken care of. But alas, I did not follow through to see if that was happening. And therefore I don’t think these links have been updated. So in because of that you are here with me today.
Unknown Speaker 8:31
So here we are.
Elsie Escobar 8:33
I can’t hear you though. You’re muted.
Unknown Speaker 8:39
There’s a lot of people who would love to have that power. So
Elsie Escobar 8:44
there you go. You’re now speaking Hey,
Unknown Speaker 8:47
good morning. I’m certainly not going to take up all you know look we both got things to do but right you know, I have you as my my personal font of information are found not found out well,
Elsie Escobar 9:01
if you I know not font, well, I you know, I love font. But if there’s anything you know, in your mind, I’m here, man. Like you could just ask me, whatever. And I’m happy to help you out with whatever you need.
Unknown Speaker 9:12
Well, it’s really interesting. I’ve never heard I don’t know how they got ahold of me. I can’t see you from because I’m going to this email I just got. Are you familiar with podcast? status.com?
Elsie Escobar 9:27
No, I am not.
Unknown Speaker 9:29
I just I just got an email. I don’t know how the title is 19 stories, my podcast. 19 stories from fear to hope is ranking very well in Macau.
Elsie Escobar 9:44
Oh, right. I get it. Okay. Hold on. Yes, go ahead.
Unknown Speaker 9:49
No, no, I don’t need to go and read all the wonderful things. You tell me what I’m missing and now all of a sudden I can’t see you again. So let me see. Okay. There you are. Okay, so what is it about this about Macau?
Elsie Escobar 10:04
So it seems to me that these these are like the kinds of companies that really want to make some cashola, you know, and they need to have like, they want to have people sign up for their service. And so they have been, I haven’t gotten one, I don’t think from podcast status specifically, I just sent that email over to Karen Jackson. So we have a small team today, Miss Karen Jackson, just I see you there. But we’re having a conversation here with Cheryl, because she also emailed me back and just saying she didn’t have the right link. So therefore, nobody knows where to go. So these ranking service is we’re talking about podcasts status.com. At this moment, it’s kind of like, chargeable. Have you heard of chargeable? Cheryl? So it’s kind of like one of those that has those little ranking thingies when you go up and down, and then what they’re wanting to get you to sign up for is for you to follow these rankings. Right? And they are also it’s kind of like they’re a charitable competitor, essentially, I think I got one for the feed. We were ranking very high on some some other random country. And then it also it makes you feel special, right? Because you’re like, Oh, my God, my podcast is ranking high on whatever. And then you’re like, I want to know more. And that’s how they get you.
Unknown Speaker 11:27
Okay. Thank you. You’re welcome.
Unknown Speaker 11:31
Get those messages when minds on the way down and chart? Great. Like at some point I did really well in Great Britain. But now I’m dropping.
Elsie Escobar 11:41
Oh, my gosh, this is not cool. Oh, my gosh, no one else looking at my nails joined? I know. So I think this is Yeah, somebody else. I don’t want to call people out if they are like, you know, whatever. But there are some people who got it through that to the text. That which is the right one?
Unknown Speaker 12:01
Yeah, I got it through the I went to the site, the super squad site. And under the event, the event listings that link
Unknown Speaker 12:08
worked? Oh, that’s interesting to know, I didn’t know you can do that. So thank you. That’s cool. Okay, so in the future, instead of emailing you, I’ll just go to the URL, sign in and go to the link.
Unknown Speaker 12:20
See all that stuff in there? For sure. You know,
Unknown Speaker 12:23
it’s funny on Apple, I have one listener in Russia. And I have this, you know, I made a joke with my husband that it’s Putin. And somehow that’s, that’s how he’s listening to what’s going on in the States as if I’m giving him all this. There you go. One, just one minute. How’s that possible? That’s,
Elsie Escobar 12:46
that’s bizarre. It’s like they clicked on that one. Maybe Maybe they listened to that one episode. Wouldn’t it be cool if you?
Unknown Speaker 12:55
So here’s a question I actually have. And this sounds like a total newbie question, which I’m a relative newbie. And I don’t know the answer to this. How do you if you are approaching a someone for either distribution, like I’m beginning the very baby steps to approach NPR? Just to find out what that means. I have some connections. So whether it’s whether it’s a sponsor or distributor, how do they check what your downloads are per episode or your listenership? I mean, I know through Lipson, but how does somebody on the outside know,
Elsie Escobar 13:31
you would have to provide them the information
Unknown Speaker 13:33
I see. Okay.
Elsie Escobar 13:35
And part of it is that, you know, when it comes to a lot of that distribution stuff, that’s why, you know, if you do want to do to be more serious about this, that’s why hosting with somebody who has ibw 2.0 stats, verified certification is one of the best ways to do it, because then everybody’s speaking the same language, right. I think that, you know, I was having just a conversation with another person from shoe podcast, who doesn’t host with somebody that is certified. And it’s really hard to, to be able to, I guess, as, as somebody who works in the business to take them seriously in the sense that I know that their downloads are what their downloads say, Mm hmm. Right. So that’s a challenge. It’s a little bit of a challenge to be able to do that. So that’s how they would do it, you would have to provide the stats. And I don’t know if you know, but on Lipson, there’s a toggle. You have to if you have advanced stats, you have to go to the top right, and there’s a little toggle up there. And there’s a difference between unique and IB verified. And you can toggle between both of them. The variance between that depends on your podcast. Some folks have very little difference, maybe like two to 3% some folks can have up to 30% difference in terms of download loads, but it depends on the biggest variable is where they’re marketing the show. Sometimes that where that the extra things, a lot of the stuff that’s coming from like browser settings, some bots because not all bots are bad. Some bots are aggregate bots that offer your podcast to be accessed in a variety of different places. So that you see that usually when the downloads go down, they tend to be browser based. Not like if they’re on Spotify, or if they’re on Apple podcasts or overcast like those downloads don’t usually go down. If the downloads that are coming from browsers, like a Google, like a Google like that kind of stuff, or usually you’ll see like Safari or Chrome or, you know, Internet Explorer, like you’ll see that and those are the ones that are removed, because, you know, they could be bot activity, but also that is one of those things where it’s somebody testing out possibly, like, you know, pressing play, and then they like you or whatever, and then they go and subscribe on their eyes by see, okay, and then they just leave the browser. And so it depends on the amount of in the way that those are generally measured are based on how long a podcast is listened to, or how much of the file is downloaded, or progressively downloaded for whatever that is. So it’s either I can’t remember the exact kilobytes. Whenever somebody calls a file, and then how much of that files actually consumed in terms of the weight of the file? Or if it’s listened to up to a minute, then it’s counted as a download.
Unknown Speaker 16:51
Yeah, I see that I see that they say, you know, I thought I was curious at the minute marker, but I guess they figure if you tap, get someone’s attention for at least a minute. That means that just shows you how short our attention span is. I know. Amazing. So you mentioned the unique downloads and what was the other one is ay ay ay ay ay ay b. And what does that mean? That?
Unknown Speaker 17:16
Oh, my gosh, internet Advertising Bureau internet, so it’s I yeah,
Unknown Speaker 17:19
internet. Okay. Thank
Unknown Speaker 17:20
Elsie Escobar 17:21
I was looking at the a first I was like, in my head. I was like, What is the a stand for? I was thinking AIB, which I write all the time. It’s ay. ay. B. Yes. Right.
Unknown Speaker 17:33
So this was great. This is the group that sets standards back in the day for measuring the effectiveness of internet advertising.
Unknown Speaker 17:42
Yeah. Okay. Thank you.
Elsie Escobar 17:44
Yeah. And they Yeah, absolutely. And so they have gotten like a wing now, where they are like, the third party advert ad, how do you say add butter? of and there’s been a huge district, I mean, discussions on this have been going on for years, as to what actually defines a download, like, what does that mean? And so they have, like, whatever came out of the IAB 2.0 standards, was done in commute in liking community with podcast hosts, and, you know, large company. So it wasn’t like this random thing. There was a lot of conversation in even even thinking of like, should we even call it a download? Like it went down that route? And, but of course it like, it’s not perfect. And it’s only based on the technical, the technicalities of downloads, it does not reflect audience. You can deduce audience, but it’s really the act of downloading. If that makes sense.
Unknown Speaker 18:56
Yes. There’s so much information.
Elsie Escobar 19:00
Cheryl, I’m sorry. I’m like,
Unknown Speaker 19:02
No, no, no, this is, this is so good. It’s the thing is, you know, it’s funny, because I’m been on the Thursday, coaching calls, and yeah, you know, but two months ago, I had a major meltdown, and I’m leaving voiceover which is my other. You know,
Elsie Escobar 19:18
that’s why you sound so fancy.
Unknown Speaker 19:20
Oh, well, thank you. So So I’ve a good mic and a treated room. And so yeah, fancy schmancy. So I had this whole meltdown during the coaching call of latter moving voiceover guides. And basically that was, excuse me, because in trying to learn all I can all things podcasting. And keep up with the technology and voice over my head was just Yeah, I just thought, you know, and I I’m the one woman shop. I don’t farm out my work as of yet. So it’s like, crazy making and then last Thursday, we’re speaking of clubhouse and I’m like, there’s there’s no room. There’s just
Elsie Escobar 20:00
Okay, there’s no it’s a lot. It’s a lot.
Unknown Speaker 20:03
So you understand what I’m saying, Karen? Oh, yeah. Oh, yeah.
Unknown Speaker 20:07
And and the reasoning though, and I certainly don’t want to take up all this time. I just I just love though, that Tracy was like, think of it as the new frontier and the fact that if you have a chance to get in on something new, like when Twitter started or you know, just name a platform that you didn’t take advantage of, or Hi, Charlotte. I hate it when pictures don’t wave back. So anyway, I just you know, and if we care to discuss you know, if you have any thoughts on that, Karen or or Elsie about that,
Elsie Escobar 20:43
about the amazingness of all the platforms coming in and you don’t even know where to go because
Unknown Speaker 20:49
a clubhouse in particular, I guess? Yeah,
Unknown Speaker 20:52
I’m on Android. So clubhouse on that they don’t let me in the clubhouse. That’s right. You’re
Unknown Speaker 20:57
not in the club. Because yet,
Unknown Speaker 20:59
but no, I, I feel you I mean, I spent more than 20 years as a graphic designer. And the onslaught of the digital revolution. I had, I had been a print designer forever loved it. But as things became more digital, I was like, Man, I’m done. Just get me out of here. And that’s when I discovered podcasting. So it was interesting that a lot of the the, just using the Adobe, a lot of the skills and Photoshop, believe it or not translated easily over to working in a digital audio works workstation. See, that was really incredible. So that helped a lot. And I find and I was feeling like, great. I’m like ahead of the game. This is fantastic. But yeah, you’re I mean, but you’re right, I think there comes a point where an LC always says this, you have to just pick and choose. And I don’t I haven’t really studied clubhouse enough to know is, is that really this big disrupter to podcasting? Or is it simply another communications channel that people will like, flee Facebook to go there? You know, so
Unknown Speaker 22:10
you know what it seems? Oh, go ahead.
Elsie Escobar 22:12
No, no, no, that I think that a lot of this stuff, too, has to do with your bandwidth. And I always see it from that perspective, I am a huge fan of being able to empower the producer. So to me, whatever keeps you podcasting is the way to go. And self care leads in the way that I like to, to work with folks. Because there’s nothing that you’re going to miss out. This is one thing that I do for know for sure, I’m going to be Oprah. Now, one thing I know for sure, is that if you don’t do if there’s not one thing that if you don’t do that one thing, you will fail.
Unknown Speaker 22:47
The fear of missing out,
Elsie Escobar 22:49
yeah, like there’s not one thing unless here’s Okay, so there is one thing, if your RSS feed is has an error in it, then it’s not going to be read by the pod catchers. That’s like a technical thing that’s like, if your artwork is the wrong size, if you have, you know, spammed keywords in it, if it doesn’t have like a specific tags added to it, which you don’t really have to worry about, usually podcast hosts do that. This is only essentially, they can help you out with that stuff. This is really, if you’re coding your RSS feed, or if you’re hosting or you’re self hosting, and you have your files hosted on your own personal platform, that could be a little bit more of a failure point for you because it doesn’t scale well. And you might be hit badly with like random stuff. But other than that there is not one platform, there is not one way to do things and market your show that is going to essentially cause you to fail, nothing, you won’t be missing out on stuff. So and I’d rather you feel empowered and educated and you feel confident about what you’re doing and how to how you’re doing it, then you thinking you’re going to get something because you did not do that. One thing that actually just made me feel really, right now I made I feel it in my belly if I think like, because I’m not concentrating on my own stuff. It’s like, oh, if I just would have done that. Yeah. And we have to know that what we know is, is good enough right now to do what we’re doing. We’re reaching our people, we just have to trust in that a little bit more.
Unknown Speaker 24:35
So and I appreciate you saying that because it’s the same attitude I have with voiceover you can get so inundated with all the sites on Facebook and Instagram and all the I mean, there’s so much wonderful information at the same time. There you know, like you said, your kind of gut check of does that work for me? Does it fit in with who I am and what I do and Oh gosh, gosh Crush crush and high up proper Hello to you, Charlotte is Oh, when I when I first heard about clubhouse, I thought it reminded me of the party lines of, I don’t know if you remember them in the 70s, where you would call the number, and a bunch of people would be on the phone. You go, Hey, who’s out there? Right? And you’re all like screaming at each other, you know, everyone hang up. So maybe there’s two or three of you talking. Meet me at Johnny’s pastrami. Right. And it seems a little bit like that. I just, and I might be wrong. But anyway, I didn’t mean to get up in the clubhouse. I just thought since that came up in the coaching call, I wanted to get your Yeah. And you’re really saying what goes across all platforms, you got to find what works for you. And let go of the noise? Because there’s a lot out there.
Elsie Escobar 25:49
Because there’s a lot What do you think, Charlotte? Do you have any insight in clubhouse? Have you played around with it at all? Or?
Unknown Speaker 25:54
Unknown Speaker 25:55
glad you guys are actually talking about it. Because I think it was, I don’t know, one of the meetings last week, we talked about it quite a bit. And then I started feeling really stressed. Like maybe I need to check this out because somebody has an invite. And then I was listening to another podcast and they were talking about it. And I was like, oh, okay, maybe I need to check it out. And then I didn’t because I was too busy doing other stuff. And I felt guilty. And it’s just like a vicious cycle in my mind. And but yeah, it’s I really just decided that I can’t, I mean, I’ve already spent like a whole year trying to figure out which platforms were the best for me and where my clients were, and I narrowed it down to two. And I’m trying to just make sure I show up really well on those two, and not worry about everything else. And I just, I can’t even bring it I can’t even bring myself to test it out. But I decided if I do, it’s just going to be from a personal perspective, just to just like not trying to promote my business or anything just to kind of be if I’m curious. It’s just going to be from that perspective, my name and just go that way. But it’s just too much. It’s too much stress for me.
Elsie Escobar 27:01
Yep. And that’s what I wanted to start for myself, Charlotte, exactly what you were just talking about, because I yeah, I want to experience it in the in the as a consumer kind of way. Because I think it offers insights, opportunities to connect with people you wouldn’t otherwise connect with, you know, all of that stuff. And then at the same time, though, I always go back to my own life, in my own life. on my own. Like I mean to be transparent. And here I’ve been in meetings since 1030. This morning, like one meeting, then another meeting from another meeting. And I’m still getting pinged right now, because I haven’t delivered on a lot of stuff that I need to get done today. And, and it’s like, when when exactly, am I gonna go hang out in clubhouse? And then I think, what do I want to go do in club because it’s like, if I’m going to disconnect, I’m going to put on my favorite TV show, or turn on some like Avengers movie, and like, zone out to something that’s gonna make me go into a different world. And I’ll go wash dishes and do all that kind of stuff. I don’t want to have thought provoking conversations, right, the second like, I just want to make it go away. So I think that we have to be real about that aspect of it. And also to understand like, we can act two things can exist at the same time, right? That that can be a really valuable platform for some people in a maybe a very specific demographic. And it can also not be a value to my life at this point. Maybe in the future, I get to do that. I really don’t think that you know, thinking about the Instagram train because that was also a thing you know, when it when people first started to, they’re like, Oh my god, Instagram, Instagram, Instagram, and then and then but if you think about it, now, if you go into Instagram, you can still for the most part do well on Instagram right now. Like, you can open up right you can open up an account, you have all of this extra information now there’s so much more clarity in terms of training, what really works, the different aspects that different brands are using on Instagram like different types of tactics, from like big brands to small entrepreneurs to like product bass bands to like podcasters to entertainment to like celebrities that we have a huge way of being able to go like I like the way they’re doing. I want to mirror that or I want to try it for this. So we didn’t really miss out. I don’t think we I missed out with that.
Unknown Speaker 29:36
Right? So I was late to the Instagram party. Did all right once I finally got there.
Elsie Escobar 29:42
Yeah, so I don’t think that works. It’s not gonna take people away from us. So I wouldn’t believe I think that part of it is I’ve been really sitting down with this because I’ve been pushing back on clubhouse a lot with a lot of folks that haven’t gone like but clubhouse but clubhouse and And even in Lipson, as well, we’ve had some of our VPS come in and go, like, we really need to be on clubhouse and I’m like, Oh my God, we can barely get like stuff on the blog. Okay. All right. And so, and part of it is me that I’m pushing back and I and this is a, I’m offering this to you because this is like a leading teaching that I live with and also always bring to my to those that I work with is when does your assets become your liability? So I always have to, and I’m saying this to myself all the time, I have a way that I work in the world, I am predominantly very, very introverted. I am an introverted person. I don’t necessarily really rebel in large conversations or being social so can meet for like, so clubhouse already is like, why would I even do that? That’s like, bizarre to me. I’m like, why would I want to do that? And so but then I always have to check myself like, is this? It? When does my nature right? The nature of me being an introvert become my liability? And when is it my asset? And I have to weigh those two things all the time. Because there are times when I have in deep insight, and I absolutely know, this is the best thing for me. And then there’s times when my bias is coming into the scene, and I’m making decisions based on my personality, that’s no longer helping me. So that’s, like, always a mirror that I put up. And as of now, I’m trying to balance between both of those two things. Is this because I personally don’t like the platform as much as like, I’m not I’m getting pulled back into that, or is this really something that is true, right? So I’m trying to figure out what that is for myself. But it’s always a gut check. For me, it’s always a gut check, I have to check on my biases, I always have to check on like, Am I discounting something or feeling emotionally attacked in some way, based on my personality? Or is it based on some deeper knowledge that I really need to look at? So? Yeah, yes.
Unknown Speaker 32:13
So LC, teacher, I was actually very glad Charlotte joined us because she talked about something last week. Long story short, I wanted to know.
Unknown Speaker 32:28
Sorry, let me think about this.
Unknown Speaker 32:31
I have found that my show is being used in a couple different art history courses. went up in a college in New England, I got the idea of possibly doing commissioned seasons, oh, vary for different art history programs. And the reason you reminded me of the Charlotte was that you mentioned that you have grad students who listened to one of your shows, and I’ve heard this from my one podcast, that, you know, someone they interviewed said that her students also will listen to podcasts or reading textbooks on a subject. So anyway, you had mentioned something about having done private podcasts. And I wondered if you could explain how you do that. And also explain how you charged for it? Yeah.
Elsie Escobar 33:23
So there’s a couple of different ways that I did. The easy way that I did it. This is this is a private podcast by obscurity versus security. Okay, does that make sense? So it just means that somebody doesn’t have the RSS feed, and therefore they don’t know they can subscribe. But it’s there, right? And you can’t find it. So it’s not like, search, you know what I mean? It’s not searchable. I did not put it into any of the podcast hosting, excuse me, platforms, you know, that the distribution platforms. And essentially what I did is I signed up, I have actually a couple of these, I have a couple of Lipson accounts that are hosting these files. So and they are just delivering the RSS feed. That’s what it does. I didn’t want to code it myself. So I’m going to give you two solutions. Actually three solutions for this, Karen. Okay. The number one is really easy. It is just opening up a Lipson account, I pay the $5 a month because I use it for my mentorship experience. I have a private podcast. So when you come into the league, I part of the process of onboarding is I give you the RSS feed. I also have like a PDF that shows you how to subscribe to the show, in whatever app of choice you have. So I tried to get as many of the bigger apps so that you could see you copy and you paste, you copy and you paste and then you you add it and then it comes up. Okay, so that’s
Unknown Speaker 34:45
so you’re you’re creating separate links to each of these apps.
Elsie Escobar 34:49
No, I just created a PDF. So I took screenshots of like I have them and then I just made little mini tutorials like, you know, tap here Copy the RSS feed link, you know, here it’s like step one, two and three. Usually it’s it’s a three step process, search, usually search, add, paste. And that’s really what it is to in order to subscribe. It’s that process of copy and pasting. So Mind you, I’m using that because the folks that are going to be working with me are already they already know podcasting. So I don’t have to the I there’s our level of technology, that technology, technology, knowledge education that they’re coming in with. And so I don’t have to be like, what’s the nervousness? So I did it that way. I also did. Okay, I also did, I had another course that I did as well, it was a while ago, and that was a paid course. And it was called podcasting for the holidays, podcast growth. for the holidays. It was a very, very, very, very LC course. And I delivered it via podcast and email. That was it. And it was really just done one week, it was, I believe, five sessions or seven sessions, something like that. It was really, really short, really easily to access. And the way that I did that. One is that I had a pot, I’m gonna write it right here, I had a What do you call it? An app. And it’s called, feeder. That’s what it’s called. It is a Mac only app, it still exists. And I still have it, it is a little bit on the high, I would say more advanced in terms of how to use that app, because it works with RSS feeds. Hence the name feeder, you can create our codes that RSS feed for you in there. And it’s been a while since I used it. But I was able to following instructions that I found, I don’t even know like somewhere online, I was able to follow the instructions and create an RSS feed. And so I hosted my files on Dropbox. Because I knew that I wasn’t going to be you know what I mean, this wasn’t going to be widely distributed. So I just put my the fact that mp3 files on Dropbox. The RSS feed also needs to be hosted somewhere. So I put that on Dropbox as well, like just literally files. And then people are able to subscribe to it, which is weird and bizarre. And to this day, I have no idea how I did that. But I was able to do it. And then so the way that I cloaked the RSS feed because it was this huge URL is I went into feed burner, and I burned the feed. Because that’s what feed burner used to do, you were able to kind of give your feed a pretty name, write it made it look like nice, so that people wouldn’t be scared when they looked at the SSP. That was how I did it. The third way that you can do it is by using a service like glow.fm. And I’m going to put them in here for you.
They are in right now there is some fluctuation in the company as in where they are going to end up. There are some internal things happening with a company. The actual service itself, though, I believe is going to stay usable. But it is for me one of the best solutions for exactly what you’re asking for here. So what they do is they do provide in a private RSS feed a proper private RSS feed, you go in there and you can either have your stuff, or even your feet or whatever hosted somewhere else. There is an aspect and and this is the part that I’m not sure in whatever transitions are going through right now. I’m not sure exactly what they’re going to do. But they are also we’re hosting some, some shows some private shows, not very many like something very sub 100 podcasts, right? So it was something very small. And then what they would do is they you would just go through the process of setting everything up, and they would manage the payment and they would manage the delivery. The way that they would do that is by giving a token for every person that signed up. So if I wanted to get your private podcast, I would go into glow. That was the setup. I would go into glow and sign up for your private podcast. Okay, and when I did that, they would send me an email with a special RSS feed that was mine and mine only. And then I would use that RSS feed to subscribe in the podcast app of my choice. But only one app. So if I wanted to use Apple podcasts, awesome, caster, awesome. But I couldn’t subscribe to your show in all the podcast apps that I wanted, because it is tied into that one login. And they managed all of that. So they manage the payment. And they manage the, the subscription. And if somebody wants to cancel or if somebody wants to. Because you know, sometimes you lose your phone and you have to get a new phone and all of that stuff like they would handle the support of re issuing it canceling that one token giving you a new token so that you would move to the new one. And they would then you would pay them based on whatever you’re using it for. Right. So there was like the scenario of you hosting in Glo. And using the RSS feed, there was the scenario of you hosting in a different platform. And then they create the RSS for you. And then there’s the scenario, which I know that they have worked with some folks in the past, but I don’t know the specifics on this is if they you use them for that service, but you are managing the payment stuff. So I’m not sure what the payment structure is in that because I don’t know if it’s like a percentage or of anything like that. So anyway, so that’s like the the third aspect of it. I have suggested this in the past for some of my clients as well to get podcast promotions specifically, for folks that are doing the type of work that you’re doing Karen, which was actually sending in, like media kits of sorts, but it’s a little bit more aimed at universities, where they would get a package of your work as a supportive tool for teaching in the classroom, where you would give the options, it’s sort of like, you know, the way that you would promote a series of textbooks, like we there are these three textbooks that you know, deal with this type of art or whatever that have been written yet, consider having them in your classroom or something like that. But well, you could literally send in like a pitch packet, a breakdown of all of the things and how they can use the corresponding audio to not only be maybe an addition or into their teaching, but maybe go alongside the structure that they already have going on into their schools or into whatever the courses right that they have going on. So that the commissioned aspect of it, it would be sort of like a licensing type of deal versus commissioned, where it would be like you have the license to be able to use my podcast in your thing for these reasons. And you have special access for of this material for your students. Right. Okay,
Unknown Speaker 43:06
Unknown Speaker 43:08
Elsie Escobar 43:09
that was a great question. Thank you so much. Terry, nice to see you. You got the right link instead of the wrong link.
Unknown Speaker 43:19
Nice. We love it.
Unknown Speaker 43:21
Sorry. I’m like eating lunch. All the things. How are you? So I have a question. Uh huh. And I’m sorry, I jumped in so late. That’s okay. Um, so maybe you’ve covered tech stuff already? I don’t know. No,
Elsie Escobar 43:39
I have not.
Unknown Speaker 43:41
So I got the shore smz
Unknown Speaker 43:46
Unknown Speaker 43:48
Okay, help me. I accidentally turned it off when I was recording because that’s really easy to do. Yeah. And so now my next episode is going to be with a zoom.
Unknown Speaker 44:07
Unknown Speaker 44:08
I mean, I put it through RX eight as best I could. Whatever. I have to just give it up.
Elsie Escobar 44:14
Right now What happened? Tell me what happened. What happened?
Unknown Speaker 44:18
I was adjusting the boom arm. I guess I pulled the mic. And I tapped that little off button that’s on the right hand side there. Yeah. Really easy to do, by the way. And off it went. I didn’t I had tested it. Everything before.
Elsie Escobar 44:37
Right. And so okay. So obviously you were using your you were using it. You were using this microphone as a USB microphone.
Unknown Speaker 44:47
I was okay.
Elsie Escobar 44:49
Yeah. So there’s a difference between that’s one thing that I do know that. I do know that that is quite the difference, using it as a USP microphone you do have to be a little bit more careful. It does have a lot of that stuff happening, obviously here right in there where it’s like Touch, touch sensitive. You can’t do that in. Like I’m using it as an XLR. So I have it in my road caster Pro. And right now all the process all the processing is going on that yes,
Unknown Speaker 45:20
I’m like sorry. Okay, no good, good, good, good, good, because that’s the other thing I got was the road caster pro good. I got all these things that I’m like, I don’t know. MLC, it’s okay. All right, no
Elsie Escobar 45:31
worries when talk about it. So I’ll just give you a really quick walkthrough here. Since I can move this camera, hold on really fast. And I’ll show you how I have it set up. So I want to see if I can not get too stuck. So obviously, here’s my thing. And I keep it pretty easy. Like it’s just on this kind of a.
Unknown Speaker 45:53
Right, and you just put it right in front of you then right? Yeah, I just put it right in front of me.
Elsie Escobar 45:56
And then this thing has a big cord. And I do have another piece that is my cloud lifter, the cloud lifter. But it goes in and my there the road caster pros right there.
Unknown Speaker 46:09
And you had talked about the cloud lifter before. So is that something that you’re finding necessary with this particular mic,
Elsie Escobar 46:16
I’m thinking that it’s not necessary, but it is a very highly suggested why because when you’re using this microphone as an XLR, it needs a boost. So if I didn’t have the crowds, the cloud lifter, then it would mean that I would have to set the game for this microphone much higher. And I would have to also have it much closer to my mouth. Okay, and so that in that respect, you do need it, I did test it out twice. Without the cloud lifter, and my recordings were my voice was very low, there’s nothing really wrong bad. With that, you just need to process it more, right so it’s less ready to be done. Meaning that you would need to use something like a phonic to get those levels up because it is far too low. But in post production, it can be easily fixed. So you know, you can do it. You don’t have to use a cloud lifter, but you would have to put in the road caster Pro, you literally would have to put that channel up way higher, like you would have to put it closer to the top level there. And then you’ll be able to monitor what’s happening. So the cloud lifter what it really does is just amplifies and makes the the loudness of your microphone more so that you don’t have to put that those levels so high. Yeah, yeah. So that’s what it does. It’s a very simple little tool, and it really sits in between this cord then it goes into the lifter and then it goes into the road caster pro and so it’s it’s kind of like just an extra chain an extra part of the chain so that you can get it there.
Unknown Speaker 47:55
And now you’re doing right now like within zoom the road caster the mic, the whole thing. So are you recording this into the road caster as well? No, I’m not. You’re not could you
Elsie Escobar 48:09
could could. But okay,
Unknown Speaker 48:11
it would just be like recording. What is it called? A double Enders and
Unknown Speaker 48:15
Unknown Speaker 48:16
Unknown Speaker 48:17
Unknown Speaker 48:18
Look at me with my pod.
Elsie Escobar 48:23
Amazing. No, but see, I know I love it. So when you Okay, yeah. And it? Absolutely. So in terms of the the recording stuff, what I like to do in terms of level double Ender, like if I like right now, this is being recorded on zoom. Right. So we are going to get that mind you. This is a this is a q&a that’s behind the scenes. So my I want my auto auto I mean, audio quality to be great. But I’m not going to be releasing this as a podcast. So this is the minimal viable recording. And that’s what’s going to be going out most of y’all as a super squad members would really just want to listen to what I have to say possibly watch us but it’s not going to be like ooh, her audio quality really, really sucks. Like that’s not going to be what y’all are going to be doing. You’re thinking more about the conversation. Now, if I were to let’s say, I’m going to use this. Like, I already knew I was going to be using this as an episode of she podcasts. I already knew that’s what’s going to be happening. So what I would do is I would actually just open on my computer. I use Ahmadis Pro, but you can use any other audio capturing software that you have. You can use Audacity, you can use Google, you know GarageBand Quick Time, whatever. You open it up, and then as I start to talk, I’ll just record it. Right? That’s it because what the computer is going to be recording is going to be only my voice. I’m not recording you guys right now, though because the road caster Pro has two settings when you open your computer for the audio in One of them is stereo, and the other one is multitrack. Okay, it shows you those two things when you have it into your computer, at least in a Mac, again, stereo or multitrack. If you pick stereo, that means your computer is only going to capture your voice. Okay? If you pick multitrack, it’s going to give you one track with the sound that I’m hearing right now from you guys. And my sound in one track. Right. Okay. And you can also record on your road caster Pro, that’s another backup. And that one is going to provide you with separate tracks of all of the things that you’re doing. Okay. Okay.
Unknown Speaker 50:47
Sure, thanks. So, like,
Unknown Speaker 50:53
I’ll go back and read this, I will
Unknown Speaker 50:57
go back and listen to this. For sure.
Elsie Escobar 51:00
I get it. No, it’s a it’s a lot of like, the bits and pieces of this. And the nuance of it is is rough. But when it comes to this, and again, you do have to be mindful for them. You know, whenever you’re using it is an M as a USB mic, just be mindful of not pressing those things. I know, I know, now you never do it again. I can talk with I’m actually going to be having a webinar with, with Michelle from Oh, really, I’m sure we’re gonna be going all into it. So I’ll give you guys the information for that. It is on the 28th. And we’re just going to go deep into all things microphone. And so she’s directly from Sure. So UI and also one thing that the microphone actually gives you when you’re using it as a USB mic is you can set it up so that it’s close or far. So right set those settings meaning you you want to be far away from the microphone, it naturally will already adjust to that or you want to be really right on to the microphone, and it will adjust to that. So I think that that was really nice and lovely to be wearing. Elsa
Unknown Speaker 52:07
Unknown Speaker 52:08
Unknown Speaker 52:09
People are wondering where the community number, community phone numbers. People are wondering about that. What are you what’s happening to link? texting platform you’re using? Oh,
Elsie Escobar 52:24
okay. Yeah, community. Do you want me to post it in the chat? community? I don’t have the chat right in front of me. So I was like, here we go. Oh, there we go. Anu. I see your lovely community. So I think it is. Your new text. Your new text. Yes. Love. Give me one second.
Unknown Speaker 52:43
I just signed up. I just signed up for it. And Oh, you did? Okay.
Elsie Escobar 52:46
Good. Let me it is community.com. Love. So I will put a link right here it is. Yeah, it’s this awesome. Thank
Unknown Speaker 52:54
Elsie Escobar 52:55
It is community.com.
Unknown Speaker 52:58
Unknown Speaker 52:59
Have you been getting a lot of signups on it?
Elsie Escobar 53:02
It is hard, simply because of the How would I say it? Like anything else, you know, opt in, do the thing, sign up here, click that link, right? in the way that in the way that folks are overwhelmed with things that we’re asking them to do, not just me, but like the world. It’s just as hard as anything else. But once you get signed up, then the responses that I’m getting via text are by far, so much richer in so many different ways than anything else. So those I know y’all, some of you in here are signed up, what have you has your experience been on it?
Unknown Speaker 53:47
I’m a huge fan. You know, I’m a huge fan. I know.
Unknown Speaker 53:50
Are you sending newsletters out through this or what what’s no
Elsie Escobar 53:53
just plain old little texts like it’s sort of like if something comes into my mind. And I’m like, I check out this article, or here we were right here. Like I sent the zoom link via that. And I’m like, I’ll be here in 15. And I’ll send the link so that way, you can just open it up and it gets to your text and you can just link through. I have had folks send me pictures, I have sent audio, I’ve sent links. So it’s really nice to be able to do something on the fly and be able to connect with people really fast. Like I sent out a you know, Jessica’s birthday was just a few days ago. So I sent out a little birthday message. You know, informing people about that. Also, when we’re going to be doing our live stuff for she podcasts, when we record things with she podcasts, I can very easily just send like, Hey, we’re gonna be live right now. Because it’s great for of the moment kind of stuff my thought of Oh, yeah, I have to answer that question. So, my thought about this text messages is just really about being able to connect with the community in a new way. That’s not marketing II. He, it’s more informational. Like, this is what I’m thinking. Check this out. This is so cute. Sign up here really fast and get in touch with us or something like that versus this is our newsletter. Check out the you know, we don’t want it to be like super marketing that this specific type this this new newsletter thing? Yeah, yeah.
Unknown Speaker 55:21
I I absolutely love it. I mean, it is the reason why I’m here. Yeah. When I see anything, it’s because of that, because I don’t have time to check my email as much during the day, but my phone is generally buzzing me. Right. Oh, I’ll go to text before I go to email. So amazing. I appreciate that.
Elsie Escobar 55:44
I like it as well, too. I have. So that asked for birthdays on text signup. I don’t know why. But they do ask for that. One thing that kind of creepy. Neat.
Unknown Speaker 56:02
Elsie Escobar 56:03
Is that the other day? I you know, because it whenever I go in there it says you have to bet birthdays or you have three birthdays? And I’m always like, I feel weird about wishing somebody Happy birthday. Out of the blue. Right? Especially if I don’t know them very much. And so I haven’t done that. But Jessica got a birthday wish from Carrie.
Unknown Speaker 56:26
Or Gosh, I
Elsie Escobar 56:27
forgot her last name.
Unknown Speaker 56:29
Era. Harry. Eric.
Elsie Escobar 56:31
No, no famous lady. Fisher. carry the one that fix this thing. The fixer in the
Unknown Speaker 56:40
Elsie Escobar 56:41
Yes. Carrie was like she got a text from Kerry Washington, in his saying Happy birthday, Jessica, like with all this exclamation point. And because she’s signed up for her community. So that’s cool. So it was neat. But also slightly creepy, because it’s like, That’s weird. So anyway. I don’t know if that’s a I don’t know if that’s helpful. Now, when it comes to I saw I knew that. Yes, I have a telegram account, I started an LLC channel there like there and I engaged with a couple things. I just feel like text message is just straight up. Everybody has it. We don’t have to go go download this thing. Go add here. Add yourself to this community go check this out. Because nobody, it’s really hard to change people’s thing. And though the what’s up is a more intimate group. Yeah, again, you would have to be totally going under, like a whole other app kind of thing that is not generally used here. That said, though, I have I mean, I’m part of two separate WhatsApp communities. And I occasionally will read them and stuff like that, but I’m not there. I think that if somebody like if I would advise somebody who is outside of the US, and has a community that wants to grow outside of the US that having telegram or having a wats up community, for sure. Like they should do that. Do that. Because you don’t have to go through the process of why using what’s up. Whereas selling it to a primarily US based community. It’s a bigger sell. I know that one of our podcasters His name is BJ BJ. And he is from India. Hey, and he has in his he’s a podcast consultant. And when you go to his website, he’s got a WhatsApp thing at the bottom of his website where it’s like sign up to get my my stuff from his farmers podcast. And so I signed up for his community. And so it’s a one way channel. It’s not like a back and forth channel. So he’ll just whenever he has a new episode, he’ll post all the information in there. And it’s how he keeps communication with his people. So I know Yeah, it’s really cool. Let me see if I can find if I can find him because I think that you should sign up so that you get to know them.
Unknown Speaker 59:14
Unknown Speaker 59:19
Let me see.
Unknown Speaker 59:22
Can I ask you really quickly LCI looked for you on the community.com What name are you under? Because I couldn’t find you. Community calm? Isn’t that where you said to get the text and to sign up for toe?
Elsie Escobar 59:36
Sorry, yeah, I didn’t give you the outside. I just gave Anu. I gave Anu the actual like,
Unknown Speaker 59:44
what do you call it?
Elsie Escobar 59:45
She was already in there. But it’s she podcasts.
Unknown Speaker 59:48
So okay, so it’s through. All right.
Elsie Escobar 59:51
Let me see if I can do that. It’s my community.
Unknown Speaker 59:55
Oh, Charlotte left and she had a question for you.
Unknown Speaker 59:57
Oh, she did. Yeah. Bye.
Unknown Speaker 1:00:01
I will follow up with her. Oh, there
Unknown Speaker 1:00:03
Elsie Escobar 1:00:05
It’s that one. My community so it’s my.community.com slash podcast. So yeah.
Unknown Speaker 1:00:16
Oh, bummer. I
Elsie Escobar 1:00:17
miss does she have a question in there? Did she leave it? Maybe I can answer it, but I guess she wanted to speak it. I must have missed it.
Unknown Speaker 1:00:31
I’ll see super quick. I’m gonna jump off real quick. Did you guys plan anything for March 8? We’re gonna do a virtual conference amplifying her voice virtual meeting. We can talk about this later. But do you have anything scheduled that far out?
Elsie Escobar 1:00:46
As of now we have March 1 through the she back on that’s Lee. Oh, hey, look at that. We’re almost done.
Unknown Speaker 1:00:55
Elsie Escobar 1:00:56
through the fifth. We have something.
Unknown Speaker 1:00:58
Okay. March 1 to the fifth. Okay.
Unknown Speaker 1:01:01
So, I’ll talk to you about this hopefully, once once we get kicked out of here. Okay. That’s that’s just something that I’m like, just keep it on your on your radar for now. Okay. Okay. All right. Yeah. Highly, highly.
Elsie Escobar 1:01:19
He’s gonna be live. She’s connecting her audio and stuff. So
Unknown Speaker 1:01:22
Elsie Escobar 1:01:23
Um, what were we talking about? Oh, you were just Oh, BJ. Let me see if I can find him. Hold on one second. I have to give that to you. Anu. Before you go. Okay.
Unknown Speaker 1:01:32
Yes, please help.
Elsie Escobar 1:01:33
Let me see if I can see his. This is BJ. But I don’t know if this is the landing page that I shared before.
Because in his podcast is what I wanted to show you the way that he has really, he’s done. It’s so cool that at the bottom of it, he does have his little sign up to my community with WhatsApp, but I don’t see it now. Maybe he changed it already. I read that was my favorite thing about what he put on his website, he must have changed it. Because it’s like every time that I went, does he have every time I went on his website right at the bottom right, there was a plugin where it would like set up like, sign up for my thing.
Unknown Speaker 1:02:24
Is he the head of the Indian podcasters association or something? There’s something new I didn’t do
Elsie Escobar 1:02:29
I know is that he hosts with libsyn. And I think he does a really wonderful job. And he is the one that I got to do podfest presentation to bring to talk about in podcasting in India. And then he came in and did that for us, which was really great. But you can sign up for his thing. I know that he has a community. I would have to Anwar up.
Unknown Speaker 1:02:53
Yes, I’ve got him. I’ve got him from pod fest.
Elsie Escobar 1:02:56
Yeah. So but yeah, he’s Yeah, he’s really awesome. And I really liked the way that he set up Mind you, he does have an audience that does these things. So that he knows about the wats up stuffs, and I appreciate getting that. I appreciate that. Right. So having that just that one way channel, I think is really valuable for folks that don’t have podcasts in the US in either telegram or WhatsApp. And I did, like I told you before, there was a time when I when I did it, when I had the telegram stuff, and I still have it set up. I just haven’t updated it at all. It was a one way you know, like this, these are my thoughts kind of thing where you would just get messages from me but and Terry, we did already talk about clubhouse.
Unknown Speaker 1:03:46
Damn it. Again, and again, what I mean, just tell us like your thoughts. I heard your podcast, I was listening to your podcast. Quickly, it’s already three o’clock.
Elsie Escobar 1:03:58
What I said was that you need to do what you can to protect or to keep podcasting right to just whatever that is like. So it wasn’t about a platform, it was like, I think I was more speaking into our feelings that if we don’t do something, we’re gonna miss it, miss out on it. And that we need to be doing these things and feeling that sense of guilt for not really engaging with it to, you know, judging ourselves for not taking advantage of whatever situation is rising up right now that we really can only do so much in our lives. And the key thing here is for you to be able to mindfully Take care of yourself and optimize your life based on what you need. So and that goes for everything else. So in that respect, and then are we going to create a group in there? Yeah, I mean, eventually we’ll be able to do that. We just, again, the bandwidth I was just telling everybody I’ve been in meetings since 1030. And I have things I need to deliver clubhouse creating environments for people on clubhouse is not on the list. There’s other stuff that needs to get done. And that’s like, it’s too much. Yeah. And that’s what I was saying too. It’s like, I have things, too. Yeah, I at this point, I don’t think that’s going to be even a personal. As for personal consumption, like if I need to let my brain let go. I’d rather either do my own listen to my own podcast or watch my own movies. Yes, Terry. Are you are you saying goodbye? Yeah, I’m gonna say bye. Bye, Terry by Karen. Bye, y’all. Thank you so much for coming in today. And so lovely to have you dropped in for just a little bit. gave you a shout out on this show by love because we love you so much, and all everything that you’ve done.
Unknown Speaker 1:05:43
So talk to you soon. Look. Yes, my love. Bye.
Elsie Escobar 1:05:49
Yes. So thank you, Karen for showing up. And I’ll chat with you soon. Miss Lee. I hope to see you sooner than later. I love your mask. You look so cute.
Unknown Speaker 1:06:01
Hahaha. Okay, bye bye.
Unknown Speaker 1:06:05