01-21-21 – Traci’s Coaching call
Now, return to the car. Okay, yes. All right, so we’re here podcasters from She Podcasts pod have Latina podcasters all over the world. Welcome to today’s group coaching call, where we are just going to start like we always do and celebrate wins. I’m so glad everybody is running a little late today based on our technical issues. So this is great. Um, who would like to share a win?
Unknown Speaker 0:33
Win Win win. There are lots of wins just a world but
Unknown Speaker 0:38
I guess I Well, since nobody’s going well, and because we haven’t seen you in a couple weeks. We’d love to. Where have you been? We’ve missed you. I don’t know. I can’t.
Unknown Speaker 0:52
Okay, no explanation needed. Just a lie. I don’t know where I’ve been. We’re glad you’re here today. Um, so the last podcast of the year was my 50th podcast.
Unknown Speaker 1:07
And I had my friend whose local radio host here called Gina the Latina in San Diego. She was my my guest for the 50th episode. And
Unknown Speaker 1:22
I am we’re still working towards doing the
Unknown Speaker 1:27
and the next month oh my gosh, next month I’m working on now the year anniversary virtual celebration. Because February 17 is the year anniversary. And it actually lands because I drop on Wednesdays I call Wednesdays wine and cheese my Wednesdays. And that’s when I dropped my episodes. That’s when we have our virtual wine tastings and the 17th lambs on a Wednesday. What happens the lab the first anniversary ends on Wednesday. So we’re doing a virtual celebration. I already have a DJ who is going to come here and he’s going to isolate or both isolating so he can come here. And we’re going to
Unknown Speaker 2:08
and then I’m reaching out to all of the different wineries that I’ve worked with to get some
Unknown Speaker 2:17
giveaways like wine giveaways and stuff and then my merch for presale will drop that day as well. Congratulations, that’s also a win to that. So you’ve added the merchandise to as a separate revenue stream for your podcast. Yeah, so now I have the wine sponsorships, the wine tastings and merchandise. Perfect that what a well rounded way to monetize your show. And I love the fact that you’re also using the virtual event as a marketing to, to really just not only celebrate the one year anniversary, but also by doing that it just gives you some a new way to talk about your show to people who may not have discovered it yet. So that’s mean all of those things I think are when like when not even just when squared when quadrupled. wait one more thing, I have new in new music. I worked with another Latina, Latina beatmaker and Ivana just though were the recipients of all of the different iterations to help me figure out I’m like, oh, wait this this Oh, wait, I like this. I don’t like this. But now I’ve sent her my audio once we figure out the music, I sent her my audio. So I have that like actually takes and I have a closing an intro and outro and a wine break. It even has a pot of a wine bottle and the pour the wine in there.
Unknown Speaker 3:46
It’s really I’m so proud of it. It’s so awesome. And that’s another thing now that I have my own music. That’s really exciting. Yes, congratulations. Well, I mean, we may have missed a couple weeks, but we missed the lot.
Unknown Speaker 4:04
But clearly, your tenaciousness and enthusiasm and hard work is continuing to pay off for you. So happy to hear about all of that. And who else would like to share?
Unknown Speaker 4:18
I can share. Okay, so it looks beautiful.
Unknown Speaker 4:25
Thank you. Um, let’s see, I hopped on the clubhouse app that I was telling you guys about last week and I’ve been all over it connecting with so many people. I think I already have like over 200 followers, I’m not sure but somehow I built it up really quick and
Unknown Speaker 4:42
Wednesday, I kept getting this feeling like alright, I need to hop on and just do a meditation because I kept feeling so many people, you know, with the stress and the tension like oh my gosh, tomorrow’s inauguration and like all these you know, theory they’re like, Oh my god, it’s gonna be
Unknown Speaker 5:00
Don’t know. And, you know, everyone’s like stressed out, right?
Unknown Speaker 5:03
And so I said, All right, I just gave everybody an hour. Notice I did, you know, put it on my stories. I tagged a bunch of people. And I said, All right, I’m hopping on clubhouse. I’m doing a meditation and group Reiki. So whoever shows up will receive Reiki and it was so cool. I mean, half the people I didn’t know. So that was pretty awesome. And I went really well. I got over my, I was nervous. And you know, this, you know, this whole fear at the beginning. But I got over and I did really good. And so I reached out to another friend who’s in Italy. And she also does meditations with her humdrum. And so I did, and so we decided to do a meditation together. And so we we are hopping on clubhouse today at noon. So if you guys are on clubhouse, follow us at noon, and we did a run through yesterday I was in the cloud, the way she plays is so soothing and beautiful noon, Pacific time. And it’s going to be beautiful. It’s just so beautiful the way she plays. So if you need, you know, a few minutes of just taking a pause, join us today and on clubhouse, and I’ll send them the link actually.
Unknown Speaker 6:16
But yeah, I just I just see it as a great way to help, you know, bring some awareness to like my podcast and meditation and like, you know, put it all together. I think we were talking about this last week. And so it’s been a really, really cool tool and totally taken advantage of this free resource. So I highly recommend it for all. Yeah, that’s such a great follow up from all the things that we talked about last week in regards to clubhouse, so I’m really excited to see that you embraced it and jumped in and did it and then have had such a good response to it. So whoo, whoo. Okay. Who else would like to share?
Unknown Speaker 6:56
James? Sure. Thanks, Tracy. Yeah, I have the the success to celebrate here as the the trailer, the podcast trailer, I’m on zero episode moving into the first one soon. Very excited about that. And it really is inspiring to hear all these little stories and the progress. So thank you. And I’d love to play it. So it’s a trailer, it’s about a minute long. It’s got music that I found that I loved for it that I wouldn’t get licensed for. So it wasn’t pre cleared. And really remarkable that an artist would respond back. Right. It’s not as expected. So so I’ll play.
Unknown Speaker 7:36
I’ll play the the actual trailer.
Unknown Speaker 7:39
A little bit at work. But if I played here, will you hear that? Yeah. Okay. I’ll give it give it a shot. So the company I have is the guided meditation Institute. But this is the trailer for what guides you podcast. So. Alright, here it goes. I’m excited.
Unknown Speaker 7:56
Welcome to your guided meditation Podcast, where we ask a deeper question.
Unknown Speaker 8:03
Can you turn it up? Just a little? Tell you what, turn it up? Yeah, turn it up and maybe just start over cuz it’s the mind was just a tiny bit too low? Yeah. Let’s see if I can.
Unknown Speaker 8:17
I’ll try one more time. Okay, if it’s too low. All right, here we go.
Unknown Speaker 8:23
Welcome to your guided meditation Podcast, where we ask a deeper question. What guides you for all you coaches, therapists, and health and wellness practitioners out there working in the trenches. Each week, we’re going to provide you with the tools and experiences for how to best use guided meditation in your own life, and how to lead a guided meditation for others in your work.
Unknown Speaker 8:49
Hello, everyone. I’m your host, James Ripley, founder of the guided meditation Institute, where we have begun to train practitioners in the art and science of guided meditation. Why? Because I believe that guiding another transforms the very way our clients connect with their world and transforms us in the process. This is more than just a podcast. It’s an invitation to come together. And it’s coming soon. I hope you can join us and subscribe to what guides you podcast today. And transform the way you connect with the world.
Unknown Speaker 9:30
That is so good. I love music. I think it’s so fitting and on brand for what you’re doing and your voice is like total professional radio voice. I was like is that
Unknown Speaker 9:42
that James but then when you introduce yourself, I realized it was you. Very good. Thank you. Thank you love to share that. So big deal.
Unknown Speaker 9:52
Does anybody else want to share some feedback with James?
Unknown Speaker 9:57
Oh, I think you’re muted Melanie
Unknown Speaker 10:00
Oh, I thought you were moving on. I really enjoyed that, James.
Unknown Speaker 10:05
I will say and like we should, we should talk because I would love to.
Unknown Speaker 10:11
I have a specific process of guided meditation, I would love to share my work. Well, when you left.
Unknown Speaker 10:18
Last week, James was on the call, and I sent him your contact information, because I did good.
Unknown Speaker 10:26
Because I felt like there was some great stuff there. And then of course, so and so all of you guys have such a great opportunity to collaborate with each other, which is one of the things I love about this community so much.
Unknown Speaker 10:39
Yes, thank you. I love collaborating. By the way, folks. I think it’s the way I learned.
Unknown Speaker 10:45
Well, yes, it’s the way we all learn. That’s for sure. So Melanie, did you want to share your win? And Hi, Judy.
Unknown Speaker 10:53
I know that Traci knows about this already. But like I’ve been it’s just been weighing on me for such a long time. I said, last night, I finally submitted 10 years worth of professional work to get my board certification renewed. And so like I feel very much like, like lighter was that, like I anticipated will get approved. But it’s just like this huge bureaucratic thing. And it’s been
Unknown Speaker 11:18
looming in a way that I think has been.
Unknown Speaker 11:23
You know, I feel like now that it’s cleared out of the way like my podcasts and my book, and like other stuff that
Unknown Speaker 11:29
I really find joy in working
Unknown Speaker 11:32
can move forward much more easily.
Unknown Speaker 11:35
Yes, well, that I really honestly can’t even imagine how you must feel with getting that off your shoulders, I mean, and thinking about energetically how much space that’s going to clear oh my gosh, that’s like,
Unknown Speaker 11:50
just gonna come all in there and fill all that space. That’s
Unknown Speaker 11:55
it saying thank you. It’s definitely a lot of energetic space. So I feel I’m very happy that to do like to have that off my plate. And so I’m, and thank you for giving me the space to share
Unknown Speaker 12:07
about it. That’s my pleasure. That’s why we’re here. Well, congratulations. And James, if you can see the chat, you’re getting lots of compliments on your trailer. And for those of you who want to join Yvonne slab meditation and Reiki, she has put the link in there for that. So that is great. And, um, who else would like to share and I see some new faces too. So welcome. And if we’d love for you to introduce yourself and tell us the name of your podcast. And we always like to just learn something kooky and fun about you if you want to share that too. But and then we always typically for the people who are just joining us for the first time, we always typically start this call, with people selling, selling with people sharing their wins, no matter how small or big because we want to celebrate milestones along the way. And I really actually love to celebrate the small wins more than the big wins because it takes a lot of small wins to make a big one. So um, who would like to go next?
Unknown Speaker 13:10
Do you dad?
Unknown Speaker 13:13
Well, first of all, my podcast is constructive. uncoupling a podcast devoted to amicable divorces. I’m in a divorce business. Well, one tangential minor when is my stock stock portfolio is start is going upside.
Unknown Speaker 13:28
My little baby stock portfolio.
Unknown Speaker 13:33
win is a win for god sakes. Right? It’s not market. Yeah.
Unknown Speaker 13:38
And I’m kind of plateauing. This is good, not bad. I’m at around 200 ish, a little bit more downloads per week. So it’s kind of a next step up that there’s a little consistency on that. So that’s for me, right. And you still have some wonderful things to roll out in the rebranding to amicable divorce expert. And I just know, you know, once those things are cohesive and out there that you’re going to, that’s going to elevate you even more. So that’s great, you know, seeing the incremental steps, but when you are plateauing, I think that’s a good that I like the way that you are saying that in a positive way. Because I think sometimes we do get so focused on what that number per episode is. And I just always like to remind people to picture what it looks like to stand in front of 200 people like most, most people, even especially with the way the world is now professional speakers who get paid don’t always even have audiences of 200 people. So I think that we get a really kind of fixated on this 1000 downloads 15,000 downloads, but to impact a group of 200 people and and one setting.
Unknown Speaker 14:56
Collectively, it’s a really impactful
Unknown Speaker 15:00
That’s a good amount of people to make a difference with. So I love it that you’re not in any way going, Oh, it’s only 200. But that, no, I’m quite happy. It’s a step up, I’m thrilled. And I honestly do contribute. I attribute it to several different things, obviously straightening out my name and making some consistency out of my name and on the internet, but also through the people that I’m interviewing on. They’re putting me on their social media. And I was invited to consistently post on somebody’s Facebook page called a Girl’s Guide to divorce. A gal I had interviewed, meeting her through Instagram turned out to be a really good interview. And she said, No, come you can have be part of my audience, too. So I’ve been posting now the last couple weeks, on her Facebook sites, I think all these things make a difference. Putting them all together. And it’ll Paul, at some point, it’ll pop. Okay, great. I love that. I love love. Love that. And Jim, wait, I wanted to ask Judy, what happened with the radio show?
Unknown Speaker 16:11
Oh, you know, I, here’s what I think happened. They never ever logged the interview. And because I know the show, so well, I listened to it on my way into work. I think literally, the universe was with me on this not letting the interview happened. I think they were setting me up to mock me. There is in a playful way. So there’s a segment on the show that one of the two hosts conducts. It’s always tape recorded. And they try and make fun of you. Ah, if you’re not if you’re not a company that spends money to advertise, which I can’t possibly afford that, and you want to be part of their show. So they do a spoof they make you think they’re interviewing you, and then they try and kind of mock you. Um, I think, because I posted on my Instagram, they connected with me on Instagram. So they’re following me, right? So I posted on my Instagram site leading into what was supposed to be a scheduled interview that they were going to interview me I did two postings like this. And I said, Okay, everybody, look forward to I’m going to be on Stryker inclined, we’ve scheduled a time they’re going to tape record the interview of about, I think they I think they felt badly that they were going to mock me, after I had already posted on my instagram instagram site, and complimented them and actually referenced some of the show topics they were doing.
Unknown Speaker 17:47
So I went from thinking, God, I blew it, I should have never advanced this to wait a minute. I think I did the best thing. I think I avoided a problem. I really think I avoided it now. Because the reason why I was given that they weren’t scheduling the interview, the guy who does that interview, they kept saying was sick. And I thought
Unknown Speaker 18:14
because I tagged them, they know what’s going on on my Instagram page. And I bet they couldn’t follow through because of that, and it wasn’t going to be a real interview. Well, that I mean, that sounds like you dodged a bullet, which is a good thing. I think I did. And I’m okay with that. Because I still tag them. And I still communicate with them over Instagram, they communicate back with me. It’ll happen at some point in time. I have no worries about it’ll be the right fit, then it’ll be the right time. Thank you for asking. Sure. Jen, do you want to share when while you’re?
Unknown Speaker 18:51
I’m sure. So I don’t know, similar to you guys. Like I don’t really, I think this is a result of a whole bunch of different things. But I would say in the last month work, I’m getting over 1000 downloads a week, and listeners per week are hovering around 500 give or take. And it’s you know, it’s like you’re seeing I’m seeing again, like that steady growth, which and I don’t know if that’s a function of coming out of 2020 I think it’s that I think it’s, you know, other shows, I’ve been on other guests I’ve had on
Unknown Speaker 19:28
all of those kinds of things. So it’s like, everything’s just sort of coming together. And it’s like, I’m also not, I haven’t made any crazy changes for the new year. And it’s like, I’m just continuing with the formula, you know, and so I guess it’s working.
Unknown Speaker 19:46
Yeah, so that is absolutely a win. However, I don’t think you’re giving yourself enough credit. So I’m going to pause here and restate that from basically almost this time lapse
Unknown Speaker 20:00
Last year, maybe a little, maybe like March, April, but not a lot longer than that. Right. When you started joining us for the first time, maybe? Yeah, it was like, February mamos. Yeah, like February last year? Yeah. You have, you have taking, you’ve been like, hyper focused on your growth. And you’ve been putting a lot of really good systems into place, first of all, but also marketing opportunity. So you may have been doing some of the same things. But you’ve been taking those things and really elevated what you’ve been focusing on with your guests, the quality of your guests, your marketing initiatives, and adding the nutrition nugget, like you really have spent the last year putting growth accelerators into place. And what I want to celebrate about that with you is that it doesn’t always happen overnight. So you have to be patient. And I remember one of the office hour hours, Office Hours calls that we had, when you were asking me Do Do you think I need to do anything? And I go, No, I think you need to sit, sit with what you’ve done.
Unknown Speaker 21:03
And that is one of the hardest things to do is to not Tinker. Right. So one of the things that you’ve done is you’ve really put a lot of focus on things and put a lot of good things in place. And then you let them grow on their own, you did that you gave them the you gave it the breathing room, it needed to really evolve and to develop, versus like, oh, that didn’t work, I’m going to try something else, you know, and, and so I think that’s the teachable moment, moment out of your celebration is that put these things in place, and then allow them to do what they’re supposed to do, which is help you grow. Yeah, and same thing with like, the membership, I think, when we talked even a couple months ago about memberships or, you know, Patreon, or whatever, you know, I was like, I don’t know, like, I’m doing it, it’s slow. Like the last couple months last year, it grew. Like I’m now with the, with my membership. And the podcast itself sustains and you know, throws off a little bit of profit, but not enough, you know, but
Unknown Speaker 22:05
they’re in and of itself is like another element of like, leave it and let it grow. And you know, it’ll happen, right and staying consistent and focus to like, because even though you had to resist the urge to tinker, you didn’t pull the gas off, you know, you didn’t take your foot off the gas you didn’t you know, you just kept doing you like really focused so. So that’s a great reward and to nice to see that tangible payoff for you. So April, is in April.
Unknown Speaker 22:34
Unknown Speaker 22:39
Hi, can you hear me? Yes, we can hear you now. Did I say your name?
Unknown Speaker 22:44
Yes. Totally different in Italy. So I’m an April.
Unknown Speaker 22:50
Well, everything sounds beautiful in Italian.
Unknown Speaker 22:54
Indeed. Thanks for the welcome. I really appreciate it. This is my first time, you know, popping into anything in regards to the community. And I’m like, I have to do it like, because I’ve been in since November. I think so. Yeah. Oh, congratulations. So your win gets to be showing up because always the hardest part.
Unknown Speaker 23:17
It is I actually am an essential worker. So I’m a mental health professional. And we all know what that you know, kind of probably looks like and everything. So 2020 was really intense, so intense that I had to end up taking a break. I had to go on like my own kind of mini sabbatical. After I got all my clients through, and I didn’t lose anybody. None of them lost anybody and 2020 that was really real. So I was really proud of that. And I was like, I just need a break. And
Unknown Speaker 23:52
yeah, and it was it wasn’t mental fatigue, or, or any kind of anything like that. I was just tired. So inside of that, I was like, how can I still reach my clients and then I had been declining starting a podcast for years. And I’ve done voiceovers. And every time I talk people like Oh, your voice, you should do a podcast. And I’m like, I don’t get it because I didn’t understand how strong podcasting was. And I just realized that if I did something, I could reach my clients. When I was on one I was on a break and then it just morphed into its own thing. And now I have a podcast and it’s just kind of insane.
Unknown Speaker 24:38
So tell us about your podcast. Sure. My podcast. It’s called Do I need therapy?
Unknown Speaker 24:46
Unknown Speaker 24:52
Real, real simple and to the point, right? So usually if you’re looking for that or something like that restaurant
Unknown Speaker 25:00
With you, then the answer is always Yes. So I launched it. At the end of July, I had five episodes ready of just basic information. And then ever since then every other Monday, I’ll release.
Unknown Speaker 25:14
Unknown Speaker 25:16
I have 15 episodes now.
Unknown Speaker 25:21
And I’m really proud of I’m really proud of it. I had a couple of really fun guests, I have so many ideas of what I want it to go, and how to grow it. But How weird is it that already I got burnt out? Already? It’s it’s just started. So that’s where I’m at. And I have to release a new episode. At some point, because I haven’t in the last month. Coincidentally, the month of inaugurations, collections MLK New Year’s.
Unknown Speaker 25:54
Everything is central. Right. Exactly. And well, we are so glad you’re here and you’re an app, you’re absolutely in the right place. And I want to unpack a little bit of that for you. I mean, I’m not the therapist on this call, you’re there. But I will say that I think perhaps, that it’s residual burnout, not real burnout in terms of how you’re feeling about your show, because I think that even though you’ve probably taken a sabbatical, that you probably haven’t fully regenerated to your full capacity. And so anything that would be taking and taxing your energy right now would probably feel like burnout on top of everything that you’ve gone through. So yeah, for sure. I would, yeah, it’s very rare, I go away, or I take time, and I get full 100%. Like, I’m ready to go now. Well, that’s a deep reserve that he’s had to tap into for 12 months of 2020. So I mean, I honor and respect that I’m just meeting you for the first time. But in the event that my I play one on the zoom call therapist diagnosis didn’t
Unknown Speaker 27:04
didn’t resonate with you is true, then I will also come back by Matt in an area where I am more of an expert, and that is on pod fade, which is that pod fade does happen. And one of the reasons why I created this, this community in this safe place, especially this coaching call in the first place was to keep people connected to each other so that they don’t fade with podcasting, because there’s a lot of energy that’s invested time, resources, energy in getting it up and going. And there are also a lot of resources out there that can help you with the getting it up and going. But probably the one of our biggest challenges as podcasters No matter if we do everything ourselves Oreo, or if we outsource everything ourselves, we still experience a challenge in sustainability. because it adds another layer of tasks and commitments to armoloy. Yeah, when I first I didn’t realize there was so many little intricate pieces. And the more you want your podcast to grow and be really something, everything adds to it until you have like a good system. And I think that’s the part that I am struggling with is getting that really nice, succinct system
Unknown Speaker 28:22
as well. So as soon as I feel like I have a rhythm, I think I’ll be I think I’ll feel a little bit better. And I, I do have a perfectionist tendency, I want everything to be excellent. But you know, gotta let that go.
Unknown Speaker 28:34
Well, here, it’s likely already excellent. But then there is the bumper sticker
Unknown Speaker 28:40
thought of done is better than perfect. Say you might have to just kind of accept that for a moment in time and see how that feels. But
Unknown Speaker 28:49
do take advantage as a new member, you know, you have access to a lot of webinars and q&a calls. And of course, we want to we’d love to have you on this coaching call every week and just like staying connected with the community of people who are doing exactly what you’re doing. And that’s why I love people celebrating their wins because everybody’s in a different phase of where they are. And we’re here to help each other. So and yeah, they’re welcome and introduce yourself. Thank you so very much. Appreciate it. Yes, hi.
Unknown Speaker 29:22
Oh, you’re muted.
Unknown Speaker 29:25
But I love this.
Unknown Speaker 29:28
You’re doing a lot of this. It was cute.
Unknown Speaker 29:31
Mic because my mic was plugged in. You can all hear me now. Yep. Okay. Um, I wasn’t actually going to share when I was going to ask a question of all the folks who are kind of have been doing this for a while, um, April kind of brought it to mind and I wonder if you might also
Unknown Speaker 29:49
find this a useful set of answers from folks. How much percentage of your kind of professional life would you say is being taken up by your podcast?
Unknown Speaker 30:00
Like, where I where I were in the beginning here of things. And right now I go between like, it’s 0%. Because I don’t actually have to release an episode to like, it’s like 50%. And then I’m like, I can’t actually spend 50% of my professional life on this podcast, and then I go back to zero. So for folks have been doing this for a while as part of their professional lives. What would you say is the percentage of time you’re spending on the podcast versus other
Unknown Speaker 30:28
work? Well, my business is kind of
Unknown Speaker 30:32
before you answer, because I’m going to add an extension to that question, if you will, what percentage? And then what piece of that percentage is taking up the most time? So does that make sense? So like, what percentage overall, but then what is the one thing of that percentage that’s taking up the most of your time?
Unknown Speaker 30:52
There’s method to my madness. Okay, now that I can’t answer that, because I’m 100%, like, 24. Seven, so I’m biased and like not, I would skew the demo. So I’m going to stay out of that answer. But I want everyone else to share.
Unknown Speaker 31:04
Um, for me, and I’ve been posting weekly for almost two years now, I would actually say 10 to 15%. Because I do run another business, like you do, and you can’t not run it. It’s there, and you must attend to it. And so I do my best some weeks, I spend a little more than others. I wish I could spend more time I know what I’m not doing, because I am exhausted at the end of the day, and you only have so many hours. And then I do this on the weekends. Like for instance, I was supposed to have conducted an interview, starting a celebrity divorce series. For yesterday that was supposed to post. But the attorney got too busy, I was going to do it with an attorney. We were going to do Kim Kardashian and Dr. Dre, and I was all ready for this right. And he had to cancel. So I literally had to write my own
Unknown Speaker 32:02
15 minute episode and record myself just to meet my deadline, and just scramble to get it done. So 10, I said I’d say around 15% of my day. So just to say to kind of say back what you’re saying. So yours is really more of about a bandwidth balance between your business and that you’re in your podcast itself. But it’s but um, so it’s really about honoring that timeline and that process that you already have in place and making sure that you stay accountable to yourself for those deadlines, which I also want to say that you didn’t just not record an episode, right? It would have been so easy to be like, he canceled, we’ll do it next week. But I know I recorded Yeah, kudos to you because to what we were talking about before with Jen with consistency. Even if it’s a monologue of yourself talking about your area of expertise, it is an episode and it’s beneficial, and people will receive value from it, as opposed to if you skip it, then it gets easier to skip it again. And then it gets easier. Just give it again. And then all of a sudden it feels like when you
Unknown Speaker 33:14
get out of your routine of exercise. It feels like the idea of putting on your tennis shoes. They’re like concrete blocks. So I think that’s really great that you honored that and that you recorded regardless.
Unknown Speaker 33:27
Unknown Speaker 33:30
So I was just trying to calculate like actually how much time I spend on the podcast itself.
Unknown Speaker 33:37
So I have to say, I think it’s somewhere on average around five hours a week.
Unknown Speaker 33:47
So what that ends up looking like, in your week, as a percentage of your week, like I don’t know, right? I probably do more prep than the average person.
Unknown Speaker 34:00
That saves me, for me at least I feel like that saves me time on the back end of the editing.
Unknown Speaker 34:07
Unknown Speaker 34:09
but I don’t know, I don’t know if this is even helpful. Like I
Unknown Speaker 34:15
like to your question Tracy what takes up the most time?
Unknown Speaker 34:20
I’m pretty even on how long things take me. Like
Unknown Speaker 34:26
a pre call with a potential guest is probably 30 to 45 minutes. Okay, I thought I forgot about that. I forgot about the pre interviews that I do the research that I do. Then I put the notes together I send the questions and then we do the actual interview and I don’t send my questions to them. But then you know to prep an episode because I’m also doing so it’s all my questions, research and then I also have to write a nutrition nugget because I’m recording them at the same time. I would say no
Unknown Speaker 35:00
takes me about an hour, maybe an hour and a half.
Unknown Speaker 35:04
To prep the episode before I record,
Unknown Speaker 35:08
then it’s like an hour recording, my editing is a bout the same as how long the episode is maybe a little more, and then posting my you know, posting the episode and plugging in the show notes and all the details is probably about a half hour.
Unknown Speaker 35:29
And I’ve to that, like I plug in the full episode. And then I also do the nutrition nuggets. So the nutrition nugget doesn’t take all that much extra time. But so those two are about a half hour.
Unknown Speaker 35:39
And our focus also considering any promo that you’re doing the time it takes to do promotion.
Unknown Speaker 35:45
I run my business with interns, so my interns do like the audio Graham and those kinds of things. I will a lot of weeks record a video, I do it right after I edit it so everything is fresh in my head. And I make the video more than 60 seconds to make sure that you know it can live. Um, you know, on Instagram, but um
Unknown Speaker 36:12
I don’t do multiple takes whatever comes out comes out. So that’s 90 seconds.
Unknown Speaker 36:20
I don’t know.
Unknown Speaker 36:22
So I need a little bit more time because I’m trying to I’m like building something totally different with my, like, my podcast is not part of my business. My business is also becoming my podcast,
Unknown Speaker 36:35
my podcast. Absolutely. Yeah, I mean that you are building a business around your show where sometimes people are using podcasting as a marketing tool to develop their already business, your situation is that you’re developing a business around your podcast. Yeah. So I know I think mine is a little bit different. Because I have virtual wine tastings, I have to reach out to vintners, I, you know, I’m having celebrations I’m having,
Unknown Speaker 37:06
you know, I schedule specific days for my interviews, and I scheduled on an hour and a half, because sometimes it’s a little bit longer. And it takes me sometimes two hours to edit.
Unknown Speaker 37:19
So I think it just really depends on what you’re trying to do with your podcasts in regards to how much time you’re spending on it. Like I said, I’m building a business around my podcast. So I do spend probably a lot more time the moat than most everybody else on that because of all of the my podcast is kind of the seed that’s growing the tree and all these different branches are growing from that. And I have to focus on all of those different things.
Unknown Speaker 37:52
So we have some great posts in the chat room from Carol. Hi, Carol, and you’re saying that, that you understand the scramble you had a similar situation this week. Fortunately, it resulted in a month’s worth of bookings. And PrEP is so important. It can make editing so much easier. Would you like to share about your similar situation? Would you be comfortable with that? Or do you want to just leave it in the chat? It’s totally up to you.
Unknown Speaker 38:18
But I think you’re muted
Unknown Speaker 38:22
and still muted. Let’s see.
Unknown Speaker 38:28
Tracy, I think you can unmute her phone. Yeah, I just I just had the see.
Unknown Speaker 38:35
I am unmuted. Oh, you are unmuted welcome.
Unknown Speaker 38:41
We’d love to have you introduce yourself.
Unknown Speaker 38:43
Your apologies for the scramble on the audio. Zoom and I are not getting along this week. So we’re on the phone. And so my name is Carol. I have a radio background, a public health background. A music background. I’m a singer.
Unknown Speaker 39:01
Anyway, I’m doing a podcast for a children’s health system that is based in Florida called Nemours children’s health. And I went to start my prep work on Monday we taped on Wednesdays and realized we never confirmed I never confirmed the guest for this week. So it was a major scramble. We’re all COVID-19 all the time now. So we highlight people from within the organization, outside the organization on whatever’s happening with COVID-19 interesting stories going on around it having to do with health in general and specifically, not so much anymore, but mostly children’s health. So
Unknown Speaker 39:43
I put out the all call through as many contacts as I have within the organization. I’m a freelancer who does their podcast. So I’m not as probably in the know of a lot of people as those who are inside but I know a few. So I started looking around starting
Unknown Speaker 40:00
suggesting to the host and to the other producer, they’re both doctors. Some ideas that I had and they said Go for it, go for it go for it. We’re getting nose all the way around because we go to a public health director in Florida right now, they’re pretty well booked up and could not do a podcast within two days time. So we finally did scramble. But in all those outreach calls,
Unknown Speaker 40:24
I did say, you know, we have openings 217 and later. So we were able to fill up a month’s worth of bookings, we do one interview a week. So I’ve got four already laid out. And we’re moving forward from there, which makes me feel a lot better. So that’s what that’s the scramble we had.
Unknown Speaker 40:46
What a happy accident that was, because now you have four guests instead of none. So, but
Unknown Speaker 40:52
Unknown Speaker 40:55
I feel much better. I’m never quite sure how far I can go because it’s really their podcast. I’m the one who facilitates all the technical I was the host until they went COVID-19. And they decided a doctor would be a better host, which I agree with.
Unknown Speaker 41:11
But how far can I go with the vice president of a certain region and the head of all efforts for COVID-19? So I finally stepped up and said, This is what I’ve done. Here are the guests that I have inquiries into, are these Okay, I haven’t heard anything yet. But usually when I don’t hear anything, they’re fine with it.
Unknown Speaker 41:30
So I’m feeling my way along with the new what became the new paradigm in December?
Unknown Speaker 41:37
They will say, well, we’re so glad you’re here. Welcome to the call. And please continue to join us and be a part of this awesome community.
Unknown Speaker 41:45
We’ll do my my interest is in getting my personal podcast off off the ground. But I see we’re short on time. So I’m gonna save that for another day. That’s called forward momentum. Yeah, and a quite the teaser and trailer for us. Well, I’ll have to tune in next week.
Unknown Speaker 42:05
Who else would like to share? Oh, good. Where you finished Carol? Sorry. I want to say thank you. Thank you for having me. I’m going to go on mute now. Oh, yes. No, we’re glad you’re here. And Cheryl, how are you doing today? doing really good. How’s everybody else doing? Yeah, well, we’re we’re here. And that’s a beautiful thing. It’s a beautiful thing. I have a when that may not sound like a win. But
Unknown Speaker 42:32
those are my favorite. The ones that don’t sound like when, okay, I hope I hope you feel the same way afterwards. But I felt like I wanted to respond to it given all the meditation in finding our peace and centeredness in our life. And in our day. And, Jessica, your response about how exhausting doing your podcasting is. And so, if you remember a couple of months ago, when I had my mini meltdown of, I’m getting out of voiceover and you know, and yeah, I just love you tell the universe something. And my work in voiceover is actually picked up so you have the joke’s on me. But part of that came out of feeling like I had to chase everything. That was the new, whatever. And last week, when you started talking about clubhouse, I immediately went to that, like, Oh, my gosh, another thing. And I am really my win is I’m totally at peace, not chasing that. And two months ago, my anxiety came out of feeling like I had to chase everything to be on the cusp of what everybody else was doing. And I think in answer to your question, as well as
Unknown Speaker 43:51
the illumos team, Leah, Leah, okay, Leah, hi. About how much time do you spend, I mean, when you take into consideration if you’re on the q&a calls on Tuesday, and this wonderful coaching call on Thursday, and any of the webinars or classes that you do within She Podcasts, and then whatever you do in your private business with, you know, with what I need to learn in voiceover, it’s like taking all of those things into consideration.
Unknown Speaker 44:18
And feeling okay with letting certain things go so you can concentrate on the things that work for you. And that’s my win. And it’s taken me a long time to get to this place and know that if it’s working for other people, that’s fantastic. It’s supposed to work for you. But if it’s causing me anxiety, that’s taking away from something that’s not Does that make sense? Huge. Absolutely. And yes, I do think that’s a win after you said that. And here’s why I think you know, we only have the capacity for so much energy to allocate and expand and secondly, we
Unknown Speaker 45:00
Our audience has a tendency to live certain places dependent upon what our content is, who we’re talking to who we’re reaching. And when you can find the sweet spot between where you expand and invest your energy and resources and where your audience lives and match those two things you don’t have to do no one says you have to be all things to all people. And that I think getting to a place to give yourself permission to really not even just say it, but uh, believe it, and then and then act on it, then that’s those things are incredibly, you know, you can recognize it and still not embrace and still not act on it. So you walk through all of that for yourself. And you really determine, okay, I want to focus on my podcast, I want to focus on this, and this is what’s best for me. So yes, that is an absolute win. And then in regards to choosing clubhouse or not choosing clubhouse, it’s gonna be there. So at a place, if you ultimately determine that it’s someplace that you want to stick your toe in, when things maybe shift, it’s still going to be there. So that’s what I figured, yeah, well, fear of missing out, they’re doing an incredible job of creating pent up demand to make and that’s a marketing strategy on their hands on their. And because they’re doing it invite only, it’s iOS only, and you know, and so they’re, they’re creating, creating this Ferber, if you will, that creates that anxiety of fear of missing out, which then causes people who aren’t as in touch with themselves as you are about your needs, just jump on board, and then they can sustain that level of anxiety. So I’m a huge advocate for clubhouse for podcasters, because you’re using your voice, and it’s an audio platform, but I’m not an advocate for it for every podcaster if it’s not a fit in your day to day life. One of the things that when we work with clients with producer podcast, we and we, when we’re starting with them from the beginning, one of the very, very first things and discovery calls that I talked to talk about with our clients is how is this going to fit into your lifestyle? How is this going to fit into because you bring your energy to that microphone, you are the person who’s driving the energy and the in the content of the show. And if it’s if it’s something that just feels heavy, and is waiting on you, that’s going to come across when you record your episode when you you know. So being able to set up in April, this is so important to what you brought up when you very first shared is that being able to balance, keeping the focus on the show and keeping it sustainable with how it fits into your lifestyle is incredibly important. And one of the things that you can do with that is if releasing once a week is is taxing you or stressing you out go to every other week, if every other week is stressing you out go to once a week. And then that way it’s quantity.
Unknown Speaker 48:04
I mean, it’s quality over quantity. And that and I can guarantee you that that quality that you put into that one show a month or two shows a month is going to be far better than the four that you’ve just eked out because you said you were gonna do it, you know. So just set those expectations with your audience and honor them. But if you need to shift them, I mean, at the end of the day, it’s your show, and they’re going to stick with you if it’s a good quality show. And the best way for it to be a good quality show is to show up with positive energy and really a level of excitement that you want to be there.
Unknown Speaker 48:43
So nice. Can I speak to that? Absolutely. Please. Yes. For me, my podcast is not a way for me to make money like Jessica’s podcast, that’s her business. So she gets revenue stream, multiple streams through her podcast. My podcast is a way for me to build trust and relationship with future clients. I also use it like I use it to tell people stories, because I learned through that people learn through that and I just also enjoy it. So it’s, it’s kind of a hobby slash, it helps me build my business. And in the beginning, I was all gung ho I was like, I’m gonna do one episode a week, two episodes a week because I’m going to do one by myself and one with the podcast guests. But then the universe has a way of humbling us and says
Unknown Speaker 49:46
Unknown Speaker 49:49
I’m and the universe has humbled me with it, my
Unknown Speaker 49:55
relationship with the past many times and it’s really just
Unknown Speaker 50:00
has taught me more than anything that just keep doing it. It’s okay. Like, in the beginning, I did like four or five episodes. And I was good. I was getting recordings, and then I stopped for like a month or two. You know, I have three kids. I’ve been married for 14 years. And you know, at the beginning was 2018. So this may all be three years of podcasting. And I just, I have, like, 71 episodes, if you look at the timeline of my podcast, it is not consistent at all. But I still have a strong listenership, my average is about actually, it’s changed like a year ago, it was like 70. And now it’s like almost 80. So it is growing, even though it’s little, it’s still growing. And I looked at it last year, I was looking at it last year, I published like 30, almost 30 episodes.
Unknown Speaker 51:08
Again, I wasn’t consistent, but every single month, I published an average of two to three episodes, one month I, I published on the last day of the month, just so that I could publish in that month. But it That doesn’t matter. That only mattered to me. That didn’t matter to my listeners, it didn’t matter to anything else. The other things that I’ve learned is that
Unknown Speaker 51:34
the podcast, my podcast, that in all of our podcasts, have relationships with the other parts of the things that we’re doing in our lives.
Unknown Speaker 51:44
And that, for me is the most important part of having a podcast
Unknown Speaker 51:53
Unknown Speaker 51:54
I don’t I don’t know if I’ve ever really directly got a client because of my podcast. But I have grown my Instagram followership, the more than anything, I have
Unknown Speaker 52:10
more than anything, I’ve gained a confidence in myself, and that has made me a better I’m just a better business person and podcaster and Instagram or overall like, I don’t have a Twitter. I had the Twitter in the beginning when I started my business. And Twitter. It’s not for me.
Unknown Speaker 52:36
And that’s okay.
Unknown Speaker 52:39
clubhouse doesn’t have to be for you. That’s okay. I’m
Unknown Speaker 52:44
Yvonne has sucked me in. I am totally blaming it on Yvonne. Yvonne has sucked me in the club. It is her fault. I stayed up until 1130 last night listening to clubhouse.
Unknown Speaker 52:57
And I’m trying to figure out how clubhouse can fit in my life for my business.
Unknown Speaker 53:06
But really, at the end of the day,
Unknown Speaker 53:10
we can’t be hard on ourselves.
Unknown Speaker 53:13
You’re absolutely right. If we put that pressure on ourselves, and if we’re hard on ourselves, then
Unknown Speaker 53:21
our what we create is going to show it like people will be able to feel the energy like oh, this was a forced thing. Like, you know whether people may not identify it or not or easily see it, but just do it when it feels good. I I just had this this is my podcasting station right here. This Mr. laptop is my podcasting station. I have this and and I have an external hard drive. And that’s where I put everything because I put all of my podcasts and everything on the external hard drive because I just have a MacBook Air and it does not have the capacity for everything.
Unknown Speaker 54:03
I go everywhere I record on my bed under my covers.
Unknown Speaker 54:09
I tell my family I have a podcast recording. Everybody has to leave the house. Or I tell them everybody go to this corner of the house and nobody breathed for an hour or I do whatever I need to do sometimes I’m just like, You know what? I don’t care. You’re gonna hear my dog barking one episode, you can hear my husband’s snoring. It just. It is. It is. As long as we really are like true to ourselves. It’s not. This is me and my professional podcasting way. And you know what, every single time that I interview someone, they are so grateful and I’m getting really emotional. But they are so grateful but they don’t realize that I am more
Unknown Speaker 55:00
Unknown Speaker 55:02
for them and their time. And I feel so like,
Unknown Speaker 55:08
honored that this person is going to spend their our, whatever our 15 minutes of their time to share their story for my podcast, and I think it’s just like a tiny, tiny little podcast. But so many people come to me and tell me like, Oh, I love it. I love it. And for me, I really have trained myself to not focus on the numbers like, my average listens are 75 people 75 downloads an episode. Other people yeah, have 1000s and hundreds of one of my episodes guest. She said, Wow, 75 people listen to each one of your episodes. And I was like, Oh, my God. Like, I really want to look at it that way. I was still being hard on myself.
Unknown Speaker 56:01
So what is the name of your podcast?
Unknown Speaker 56:05
I will tell you, but thank you all for allowing me to vent and rant and cry and
Unknown Speaker 56:12
kind of give advice all at the same time.
Unknown Speaker 56:16
Honestly, well yet it’s say the name of your show first. It’s, it’s called relate and elevate. And I interview lots of next business owners, and they share their story. And we talk about cultural identity and entrepreneurship. I listened to a lot of business podcasts before I started mine. And I felt that, um, although a lot of them could be relatable to me and my story as a Latina woman, Mom, business owner trying to be a serial entrepreneur, I found that I learned the most from other Latino and Latinos who already owned businesses. So I started it for me for myself, so I can learn.
Unknown Speaker 56:59
Well, I know how that goes, um, well, I don’t I can’t think of a more wonderful way to end this call. And on such an uplifting note, and thank you for you vulnerability and sharing that and I think we can all relate to so many different things that you said.
Unknown Speaker 57:18
I would love to I know I didn’t get a chance to I was shocked at the beginning. But I would love as we’re leaving to share my new intro with you guys. Yes, we would love to hear that. And I’m also going to add talked about the webinar for launch and grow your podcast. But it was originally scheduled for the for yesterday, which was the inauguration day. And I realized yet that’s not great timing to try to get people to show up on a webinar, this historic inauguration likely in our country, or world. So I moved and moved it to February 3. So April, I’m gonna put this link in here and for anybody else as well, um, it’s a, it will be focused on launching a podcast, but it’s also launched key considerations and growth tips and things like that. So we’d love to have anybody participate, because there’s going to be something for everybody. But I just thought that might be helpful for you if you have the time, April and you want to sign up for it. So already done. Thank you so much. That’s very kind. Thank you. And and so as we exit and gal, out of our virtual cocoon of love and support and positivity. We are going to exit with Jessica’s trailer and then we will see each other next week.
Unknown Speaker 58:46
I’m Jessica youngest, and this is the wine and cheese med podcast.
Unknown Speaker 58:51
A podcast created to amplify voices and share the stories of people by puking communities doing remarkable
Unknown Speaker 58:59
while sipping on a glass of wine. So welcome to
Unknown Speaker 59:23
Unknown Speaker 59:26
Hey, um Oh, the confirmation page still says January 20. Thank you. I love it when you guys point out my typos. I’ll get that fixed.
Unknown Speaker 59:38
Okay, bye guys. Thanks, Jessica. Thanks.