01-28-20 – Jessica
[00:00:00] Hello, how are you today? Hopefully everyone can hear me. Um, I don’t have any questions in the area, so I’ll just wait for people to come. See if you guys have any questions for me today, I do know that I had one question yesterday about what to do about people who stop listening to your show before you stop talking.
And that’s kind of an important question. Like what should we do? Do we care? Do we change my, the answer to those questions are usually be consistent, but we will see. So let’s just figure it out together. Meanwhile, I’ve been working on pod Fest, like a crazy lady. Um, we gave them out, pay it forward tickets today, about 50 of them.
We’re very excited to see, um, everyone come to [00:01:00] Orlando. I’ve loved helping Chris with podcasts so much. You guys have no idea. Um, this event planning thing is very, very satisfying for many, many reasons. Not all of which I can fully verbalize, I don’t think, but let’s see if I can give it a shot showing. Um, Hmm.
My eyebrows look very thin today, by the way. Hmm. My sideways yesterday, I was recording and I thought. My head is cockeyed or is it just, I have weird eyes. I don’t know. Anyway, um, these are my reading glasses cause I’m an old lady. Oh, hello, Danielle. Um, yes, the event planning thing is very, very satisfying for lots of reasons.
Um, I don’t feel. I feel pressure to launch one thing, one thing a year or one year that that’s actually going to happen. And then it goes away. [00:02:00] I think in the past I felt lots of pressure to do things monthly or on an ongoing basis. And then I feel like I can’t deliver properly. And then I’m stuck into a trap that I myself have caused, whereas like an event there’s a huge buildup.
And then you get to see, see everyone, and then you’re done. Then there’s another huge buildup. Then you get to see everyone, see, this is a product of your work. And then there’s photographic evidence that you’ve done something cool and amazing. And then it goes away, start all over. And I really liked that.
I think I really liked that kind of work cycle. Um, I think after a while, I, I mean the, the Xi podcast podcast, I will admit it is something that I’ve done longer than anything else I’ve ever done in any career. Um, I’m usually done with jobs years. I have changed positions. Yeah. Since I’ve been doing she podcasts a couple of times, I think I was a web designer when I started and then I went on maternity and then I came back and I was just doing she podcasts.
Then [00:03:00] I was doing my agency and then I was consulting about sponsorship and marketing. I’ve changed a lot of like my position. Now I do the event, but I’ve done the sheep. Hi Jenny. I’ve done the sheep podcast thing for the long. It’s the longest thing I’ve ever done career wise. And I always joke to my husband too.
Like, he’s the longest, he’s the oldest thing I own, like, I’ve been with him 15, going on 16 years now. And I’m. I literally have nothing else besides, Oh, my children, my older children are in their twenties, but they doesn’t live with me anymore. And so that I’m not sure that counts. Um, let’s go ahead and have you guys, if you have any questions about anything going on with podcasting or podcasts or she podcasts live, um, how are you doing?
What can we talk about today? What are you struggling with or what’s going well, share something that, um, You’d like to tell everyone else or [00:04:00] ask me questions about someone, you know, and we can gossip, um, cause nobody put any, any questions in the thing and that’s fine. There’s no pressure to do so. Um, I just want to be here for you and we can say hi, um, you know, there’s an in, there’s a button down here at the bottom that says event logs.
What is that? Oh, It says Facebook has not received video signal from the video source for some time. That’s so strange. Okay. Well, fair enough. Hi Jenny. I see you. Are you going to be in pod Fest? Danielle, are you going to be a podcast? Which one of you guys are gonna be? Tell me, tell me, tell me, tell me, tell me, I want to know.
Um, we are going to have a meetup. I believe. I am taking Isaac for the first time. Well, he has been on an airplane before, actually to California. He was not even two. [00:05:00] He does not remember. Now he’s five and I have two major problems with him. One, he runs away when we’re somewhere and two, he pokes and can’t keep up with me.
So I didn’t really know which problems to solve for taking him through the Philadelphia airport. I got him a. I got him a suitcase with a scooter so that he can scoop, but I’m afraid he’s going to fly away for me and be way far away. But then on the other hand, I’m afraid also that he’ll be way behind me and I won’t be able to find him.
So anyway, um, Oh, I think we have a question. So I’m going to pod Fest for the first time. Is there anything I should know? Yes. This year is actually a lot of different tracks. Um, Chris has 11 tracks and then there’s other micro conferences. So the first thing you need to know is the schedule. And I did send an email about the schedule, but I want to, um, Oh, you won’t be up half as Danielle to that.
Um, so I want to talk Jenny about, um, [00:06:00] The track. So, so there is micro conference content, and then there is pod Fest content and Thursday is bid fast and nothing else. Friday is vid Fest. Plus some of the other micro conferences like audio drama, con military creator, con sports pod con. Um, business, uh, for podcasting, um, Alison melody is doing one about sponsorship decks.
Felicia Jones is doing one. Um, that’s all happening on Friday that some of them are nine to 12. Some of them are 12 to four or one to four. And then, um, and then after that, yeah. Is over, there’s an opening ceremony and a whole thing Friday night, and then Saturday and Sunday, or when you would look at regular education tracks.
So that’s important to know also, um, unlike other conferences, the social activities are much, much less intimidating. Um, it’s a [00:07:00] much more of a family feel and a little bit more of like an accepted, I don’t know how you feel at other conferences. I’m just saying like, this is a very strong community with very strong.
Family feel. And so if you are feeling introverted for any reason, try and go for at least a half hour, see if you have fun and then disappear. Uh, Mary says, I had a long question in the Facebook group. You said you could dress regarding sharing all the ways can connect and engage with the host. At the end of the show, my stats show 60% of listeners.
Oh, the majority of listeners bail at 60%. So. This is a tricky, tricky question. Yes, I did want to address it. Um, and I actually think it’s a cool thing to think about. I talked about it for just a second when I first got on here, but no one else was here, so I didn’t address like any answers or anything.
Um, so let’s say this. Um, so what her question was for those of you who are on that want to catch up, um, She noticed on her, on her Apple stats, that we were all given that even though she has a 15 minute show, a [00:08:00] lot of her listeners are bailing at the 30 minute Mark. And so she’s not sure what to do about it necessarily.
Um, and I want to know, because I don’t know the answer to this, whether or not they come back and listen to the other 20 or are they just failing at the 30 minute Mark? And then like maybe going into work and then did they come back and finish the show? I have a feeling. I mean, we talked, you talked a little bit in the group on the thread about, you know, your diehards, your diehards are either coming back or they’re not stopping the show.
Um, so calls to action. So the question is calls to action. Um, So I learned very early on with podcasting that I can’t control what other people are doing. And I, and that, well, I didn’t have access to this type of information, first of all. So there was no way for me to actually change my podcast, to know with, you know, how long [00:09:00] people were necessarily listening.
Cause I didn’t, there’s no way to know it was like six years ago. Um, so. I did know that I wanted them to listen, live and yeah. Ask my questions of my guests live. I thought if I use something where they could call in, you know, and it works two times. And then by the third or fourth episode, no one was.
Listening live. And then by the six or seven, you know, and then I didn’t even have any questions that people were asking in advance and it was embarrassing. And I was like, these people aren’t listening. I thought I had a decent audience. I thought they liked me. And I looked at my stats and I realized they are listening.
Just not when I say so, but they are listening. They just are doing it on demand, which is kind of the beauty of a podcast. So here I thought I was outsmarting the podcast world by doing the first live podcast ever. Now I realize why that was the stupidest thing ever. So. What I’m trying to say. And how it relates is that your show is 50 minutes long.
I’m assuming that the content is that long for a [00:10:00] reason. And I don’t think it’s so terrible that they’re bailing at 30 minutes. I don’t know if your show is segmented and there’s like a third segment that, um, they’re not getting to. I don’t know if you can tell whether or not they come back to the show and.
I think the key to a good podcast at all times is making sure that it’s fun for you, that you’re doing the content that you want to do, that you’re going in depth as much as you want to, and not your listeners, because I think that shows in your content when you, when you bend to the whims of others. Um, and you’re not happy.
I think it, it, I think it comes through in your voice and I’m thinking it will come through in your content. So. I’m not saying don’t care. Um, but I would say if you wanted to, I don’t know if you have an intro or an outro, but I would say if you wanted to, when you start the show, just so you know, before I start the [00:11:00] show, I just want to let you guys know.
I always introduced, I didn’t use to do this, but I now always introduce myself and Elsie and John, because I never know who’s listening for the first time. So if I were you and I had this problem, or I noticed this problem, what I would do is say, hi, the cover. Welcome to the podcast. I’m here with my beautiful cohost Elsie Escobar and.
Our producer John Domingo, and just right off the bat, if you want to see our show notes or follow us on anything, we’re actually podcasts on Facebook, Twitter, and Instagram, and our show notes as she podcasts.com and now on with the show. And then I would just say it all up front because people do listen to this, the top of a show usually.
And I would say it don’t make it part of your intro. And I would get used to saying it every time. Um, Tarian is asking, is there any way that Mary could thread in ways of working? Um, yeah, she could thread it in, but I think it’s better to be, um, [00:12:00] conversational about it and just say, you know, Hey, before we get started or actually, if you can, you know, you can also work it into conversations too.
Like, um, like anytime there’s like a. So Elsie and I, we talk about news. So that’s obviously we always say, Oh, there’s going to be a link in the show notes. So you’ll be able to read it for you. We mentioned that, um, you could do that too, like, Oh, so we’re talking about that. So check out her website, it’s going to be on our show notes and this is how you get it, or, um, You know, sometimes I’m even funny about it and say, well, if like, say Elsie and I are having a disagreement about something, like tell us what you think at feedback and Chewbacca.
I kind of slip it in to get people’s interaction during our conversation. So if there are ways that you could slip it in to be like, Hey, if you have an opinion or Hey, if you want to check this out or Hey, let me know. Uh, What do you guys think? Or, Hey, before we start just, you know, follow us and keep up with the combo.
It’s going to be really interesting today before you, you know, I know we’re all busy or just so you know, we all have busy [00:13:00] days and just take a second and follow me, you know? And then all is all is, well, all will be first given. Um, I hope that’s helpful. I am not usually a person that would advise that you change your content because other people, well, it said something my cohost.
May not agree. There was a time period where we were getting a lot of you guys are chatting too much about personal stuff and. She decided without asking me that we were not, you know, that we weren’t going to talk about personal stuff. Anyway, we were just going to get right to the news. Then I was like, why, who, what show is this?
This is not, I do this show. So they can talk to you. You’re like my best friend. I want to talk to you. And she said, well, we got some letters saying that weed people didn’t like it. So I was like, So here’s, what’s going to happen, guys that are listening. Tell us, do you like the personal doula? Like the personal and we tallied it all up and it was literally 50, 50 half the people said they liked it.
Half the people said it was a little too much. So what do you do [00:14:00] in that situation? Like what would you do, Mary? If, if you, if you said to them, should I make the show shorter? Yes or no. And 50% say yes and 50% say, no, the answer is yes. Still going to be what you want. So why not just. Skip to it and do the part that you want, which is not change your show.
I mean, you just clearly mapped it out unless you really feel like they’re onto something and the contents being dragged out, but you would know that here, you would know that here and you would feel it here like, Oh, I’m going on? Or this is too long or I’m I’m pontificating or accelerating. Is that a word extemporaneous?
A thing. It’s a word I’m going on too long. And that’s why they’re not listening. Like you would know. I think if you’re not sure. Um, it’s because you want to please, and I can tell you that even though it feels counterintuitive the best way to please people with your podcast is to please yourself. Well, [00:15:00] first I know that’s an issue.
A cliche about taking care of your family and putting the damn airplane mask on before you fucking like, you know, put the mask on your kid. But this is different. I swear. This is not you self sacrificing the way to get better and have best content is to make sure that you are having fun doing your show and of story.
If it’s not fun, if you’re bending to the whim of literally anyone else, even if it’s somebody who is a mentor who taught you to only do 30 minutes, because there are 30 minute commutes, um, If you don’t like it, your show will not be as good as if you like it. So godless of what your audience says, I think that, you know, what’s best for you and that’s, what’s going to make the best content.
I mean, without question. So I hope that was helpful, Mary, and for those of you just joining, we were [00:16:00] discussing whether or not, you know, if you notice that your. Audience members are leaving about path, you know, half or 60% of the way into your show. Do you shorten your show? And if you don’t by Terry, and if you don’t shorten your show, how do you get them to get to your cause of action?
My answer was to put them a little bit at the beginning, just to conversationally, Hey, follow me here. I know we’re all busy, but if you could just take a minute, then you can follow this conversation, you know, later, or when we’re done or get the show notes or whatever. So, um, Yeah. So I think that is how you’re going to rectify ratify.
My vocabulary is terrible today. I’m so sorry. Ratified today. Um, okay, so that’s for that question and I. Did I saw, I don’t think I have any other questions, but I’m going to go back and look at the post and see if anyone’s added anything. No, I haven’t. No, they haven’t. [00:17:00] You know what to do, give you, um, let’s see that Mary has commented.
I agree with you on my content is my content, right? I mean, Don’t change the content. Just say something at the beginning. Cause now you know, that they’re bailing out for whatever reason. And I also think, try and see if you can find out if they’re coming back. How can you find out if someone starts to show in the middle?
Like they’re only measuring those places. Only measure like a download is technically once they start the show and listen for like five minutes, but what happens if they eat or then come back to it? What happens if they get a phone call? Like what happens? What happens to that measurement? I don’t know the answer.
Maybe LC knows the answer. Um, yeah. I don’t know. No, but yes, sprinkle your CPAs and uh, let us know how it goes. And if our advice is helpful or dry pile shit, I’d love to know the answer to that. Um, is it worth looking at [00:18:00] Apple’s consumption charts if you’re curious? Yes. If you want to know. Yes. If you feel like it’s, you’re going to, I mean, see if you can check it, I mean, with yourself emotionally for a minute, and just know, like, if you look at your stats, will you be sad if they’re not a certain number or do you not care?
Like, I can look at my stats all day and. When I look and it says 800 in a month, I’ll be like, huh. And when it says 8,000 a month, I go, huh? I really don’t care either way. Like I’m doing the show, I’m not going to stop doing the show. It doesn’t matter to me how many people listen or for how long, because we say what we want to say and let me get off.
So, um, that’s how we started the show. We, I mean, I’m part of it is that, you know, we only started the show as like a. Okay. She says it’s, it’s measured by device. So if they come back on that device, it’s noted. Well, that’s interesting, but that’s, that’s better than knowing nothing. I think, um, Elsie and I started our show [00:19:00] as sort of a side gig and an experiment.
And so when you’re less emotionally attached to the result, um, you can play more. And I think that’s actually a huge part of our success. Although I don’t know that I would even say that our show is the most successful part of our. Um, collaboration together. But if you guys feel that it is, and, and you see our podcast is somewhat successful, then the key to that has been not banking on it so that we can play with it.
Um, and just see what works. It’s a, it’s a big experiment and not necessarily a job or. You know, we don’t have very many eggs in that basket. And actually after five years, we’re only just now putting eggs in any basket with regards to she podcasts. And I think the biggest basket I want to do to, um, put eggs into was the event.
And that’s because I wanted to do an event. Cause I think it’s fun. [00:20:00] Um, but those have you, and there are many podcasters who are putting all the eggs in a podcasting basket, and that is a combination of need and passion. Um, just to remember that they’re not the same, your passion is what drives you to make really good content.
And your need is either a financial situation or a lack of. Other streams of income. And so it’s always good. When you have a podcast to have multiple streams of income, multiple ways, people are paying you to do different things and ebook and consulting or tee shirts and live events or whatever it is that you do, um, that you want to get paid to do, because this is just entrepreneurial business in general.
It’s never good to have all your eggs in any one basket. I mean, I guess, unless you’re Spanx, that was a, probably a good basket to put her exit to Karen says [00:21:00] consumption chart shows how people are listening, right. Where they drop off her fast word. Yes. I haven’t looked at it in so long to be honest with you, but yes, that, as far as I know, yes.
Uh, although I know it represents a small slice of our audience. I mean, that’s true. Look at your that’s true, Mary. Actually, she makes a really good point. In fact, I’m going to pull up my staff. Let’s go ahead and take a look at my stats. I don’t know if I’ll necessarily have to share the screen, but, but yeah.
What percent of your show is even Apple? Like has Spotify or something else gone past it? I am very curious to know. I think the answer is probably no, but I want to see for myself. Okay. Wow. So we’ve been consistently. At a thousand, 2000 an episode. That’s good to know, huh? Mmm. Okay. Stats. Maybe I will. I mean, I don’t care if you guys want me to share my screen.
Can I just share my screen once I’ve started? Let’s see. No, no, I cannot. I’m not going to [00:22:00] try. Mmm. Okay. Okay. So here we have, I’m going into Libsyn. Okay. Here we go. Lipsin classic feed is the, is the biggest and that’s 18,000, I guess, in the last. Couple in the last quarter, modify of tones for 572 of those people.
Pandora, two 66, Twitter, one 73. That is very interesting. So yeah, Lipsin classic feed. Now, keep in mind that on where do I have the feed? I have it in Google play and Stitcher and Apple. And I’m trying to think anywhere else. Oh, then I scroll down to the bottom here. Okay. iTunes 3000 Apple core media, 2000 overcast, 1000 Stitcher, 1000 NS player.
One thousands. Five, yeah, five 75. So it’s only one it’s 25% of my audience. So take a look. Yeah. Some of the other aspects of your audience, either in Libsyn or whatever host you [00:23:00] use and see. If you can get any kind of information on how people on Stitcher are listening, if it’s similar. I mean, it probably is similar.
I mean, people are people and you can sort of guess that if they’re, if you, if they’re listening, you know, one way, one place that they’re probably listening that way. All the places Karen says, wait, what? Twitter wants 73. What counts is Alyson on Twitter? Okay. So if I go to my destinations in. Uh, Libsyn.
One of my destinations is Twitter at podcasts, which means that the feed blasted out on my Twitter. And if someone clicks play that counts as a listen. So I don’t know how many destinations you have set up on your, on your, uh, Your feet are in your host, but right now here’s what I have Android Deezer, Facebook on published, Google play music.
I heart radio, I phone slash [00:24:00] iPad app, which I didn’t even know. I didn’t even know we had that. Lipsin classic feed LinkedIn on publish Pandora podcast box Spotify, Twitter, webpage, and web player, which I don’t think are being used. Um, we have a lot of destinations. Not all the destinations, but certainly a lot.
And again, just to experiment and see what’s up. You do have it as destination. Well, I don’t know if you’ve ever looked really deep into the Libsyn stats or, or blueberry or whatever you have, but, well, if you look deep, you can see each platform. People are actually listening on. And so you could you’ll know, like having it now keep in mind.
I think that’s one 73 in a three month period. It’s not right per month. I don’t think, I think I pulled up like a quarter, like since November. So it’s not that much considering we do have like a couple thousand or so Twitter followers. Um, okay. Oh, she’s looking now. Okay, great. So what else is happening? [00:25:00] I see that a couple of other people have joined.
Hopefully it will be a pod Fest. I would love to see you guys, Elsa and I are going to plan to shoot podcast, meet up. We don’t know when yet, but we are going to let everyone know for sure the student is. I know. And you know, Elsie and I lately are like ships in the night. It’s very busy. I’m very busy paddock podcast.
It’s usually her number one. Now I don’t even know what that was or that we had people listening to it. I don’t know what it is. Is it an app? What is podcast addict also, I’m using a new webcam. What do we think? Is it too detailed or is it just right? Is it good lighting or is it bad lighting? So like, I don’t know if you guys remember last year at podcast.
I had a horrible rash on my face, um, which I lovingly nicknamed Mark Asquith. Cause I was working with Mark at the time and, um, And, you know, it was, we were getting ready for podcasts and it was a lot of stress and I thought, okay, I was stressed fresh. [00:26:00] I have no stress this year. And yet look at my face.
It’s just, it’s got to be from the weather. So now I feel like I owe Mark Asquith with an apology. I apologize, Mark. It wasn’t you it’s me. Um, yes. I have some kind of eczema dermatitis, I guess, from the weather. Cause what’s annoying is that for my event, my skin was. Being perfect yet. Here we are in February almost.
And I look like I’ve been scraped on the side of the road, so. Okay. Good lighting. That’s good. Thank you, Mary. Um, the camera can be moved up a bit. Can it though? Let’s see. Cause it’s back here at my desk was actually full of crap at the moment. I don’t, I don’t even know what I just did. Hold on.
Maybe that’s helpful. I hope so. Uh, thank you. Your skin was perfect, right? It was perfect. I was [00:27:00] glorious in October and now I look terrible. Oh, it could be allergies. That’s interesting. It could be allergies day. Hm. Hope that’s true, Mark. I see that you’re there. I was just joking about how last year I had this rash, that was mostly a stress rash.
And I used to say it was Mark my Mark ass with rash, but I have it again. So I’m assuming now it’s just the way and nothing to do with you. So I apologize. Um, It’s annoying though. It’s really bothered. So maybe this one, maybe I can just call this one Chris comatose or I don’t know. I don’t think it has anything to do with that.
I think it’s because I live in terrible weather in the winter time or there’s no getting around it. Karen says she gets it every spring. You do, you get it every spring too. And that’s amazing. So it’s not just me. But it’s I think a sign of old age, like I never happened to music. Yeah. So, anyway, um, what else do I have any other questions that I could answer about anything pod vest [00:28:00] or anything?
Um, before I get going, we have about three more minutes. Feel free to ask anything you want. Mmm. I think we answered some pretty interesting questions today, uh, about. How to see when people are dragging off and not listening anymore and what to do. Do we change? Do we sprinkle in some CTAN that’s a good idea.
Um, yeah, so I don’t think anyone has any more questions. So, if you haven’t gotten your tickets to sh to Nope, not Shupack has lied. I’m so used to saying it that it just rolls off the tongue. I don’t even, it’s like my mouth just wants to say she pack as life. If you haven’t got your tickets to pod Festo, you can use a code that we have sheep.
She P is the code and you get $50 off any level ticket. Um, so if you haven’t gotten a guide, I suggest you do it very soon and I really hope you do. Cause it is like the [00:29:00] most fun event. The most fun coed event that’s out there. There’s very family feeling and community oriented. Everyone. There is the nicest they’re always in the nicest moods.
It’s a beautiful location every year. Their son. There’s fun. Uh, I think he’s gonna do a talent show, which is going to be really fun. So I hope to see you guys are used the coach sheepy and do it soon because his hotel box is actually selling out just the biggest Mary, I believe in the world. That could just be something Chris said, but I think it’s true.
And, um, It’s selling out at least for the night before and the night after the event. So get your hotel rooms, get your tickets. Pod Fest, expo.com. I will see you guys soon. Wish me luck in the airport with my little Schnoodle. I’m taking him on Thursday to Tampa and fingers crossed. I don’t lose him in the Philadelphia airport.
Bye you guys. Nice to see you. Thank you so much. [00:30:00]