02-04-21 – Traci’s Coaching call
Right Good morning,
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everybody look at your gorgeous hair.
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Thank you I have a lot of I have a podcast interview noon, and it’s the 10 year anniversary of when when I worked at the Super Bowl host committee in Texas, so we’re having like a anniversary party on zoom with all of that.
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How fun. It was like Jen, Jen said she’s finishing up a call. And we’ll wait just a few more minutes before we get started.
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let’s first I want to start out by saying and for everyone who attended the webinar yesterday, my eternal gratitude for struggling through what apparently was a miserable technical experience. So, you know, I am a three week concerned about people receiving value for their time, we talked about it a lot for podcasting. So I am actually going to re record that podcast, I mean, that webinar, so that it’s flawless to the best of my ability, and then send that out as the replay link, because I haven’t even had the courage to go look at based on the feedback that
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I got. Everyone was super can. But you know, that’s just because you like me, and I appreciate that.
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yeah, no. Mercury in retrograde. Yeah. And, um,
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but I did have a call today
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was someone who was on the webinar, and she was telling me about how bad the quality was. But then at the same time, she, like, asked me four or five different questions about specific things that she heard on the webinar. So I was like, okay, it couldn’t have been that bad if you’re able to pull
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those few things out of it. So anyway, I’m not gonna take our time today talking about that, other than to say,
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I really appreciate the support that you gave me by being on it. And you will be rewarded by getting a clear, crisp version. You want to play it for whatever reason.
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Okay, hello. Um,
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We have lots of smiling faces today, which is great. And who would like to start with a win? Great, email me.
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Hey, um, so I launched my pod.
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Please don’t tell me I’m gonna have internet issue.
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Let’s see. Can you hear me now?
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Yeah, you may want to catch me off your video. Just because it’ll help.
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Yeah, let me do that. Yeah. Okay, yeah, my connection is crap today. So I launched my podcast, announced it to everybody. I’ve got just under 300 downloads, which I feel really good for within a
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How did you feel about it when it was launched?
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I felt good. I just had to get like I had to I had one short episode up in December like but I just got like, I got a couple of my interviews up and I sent it I interviewed one bestselling author and neuroscientist and so that was really relevant for my community. And I got some really nice feedback when I sent out an email blast about that episode. And so it feels good.
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I think I’m gonna sneeze one thing. Okay, maybe I’m not since I talked about it. Well, congratulations on the launch and tell everyone who may not be ultra familiar with the title. What, what the name of it is and and obviously, I’m sure we can all find it on your favorite platforms.
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Give us a little shout.
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Sure, well, so the title I made the head title. That title is Weller. Since it’s a wellness I used to use my last name since it’s a wellness podcast. And the subtitle is embody or star and I might change that to embody your star is my social media and all the other brands I’ve been contemplating if I’m being too silly and wanting to you know, have a title subtitle with it, but I don’t know. Any feedback you guys want to give me on? That would be welcome. So it’s called Weller embody your star.
Unknown Speaker 6:40
Okay, so it’s seven. So the name is Weller embody your star?
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Is that how it’s
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like I have a look at that list, as well or hyphen. Yeah. solicit as well or hyphen, embody or star?
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that could cause you an issue it would it? The reason it can cause cause you an issue is because you are using your last name and you’re putting it in the title in a way. That’s not hard. It’s challenging because in Charlotte, I know you had this question too. So what kind of mix this together? So Charlotte’s question was about helping your show become more searchable, and changing the title and tagline? because well, or is your last name, I would name I would in Apple specifically in your show settings, I would call it in body your star and include wellness in the in the because your host name is Melanie Weller, and what can happen is it’s a minimal risk, but it’s still a risk that they could think that your front loading your name for search in the show title. So they could that could actually be a negative against you, as opposed to a positive like I totally get it because that’s your last name, but it because it’s not enough. You know, it’s not a well or podcast about wellness. Like, you’re just
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kind of, you know,
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so I would be I would go and body or star colon, a semi colon, wellness journey, or just something that ties in wellness to connects it to embody your star, but I would leave your name as the host name, just to avoid it. And then, so Charlotte, for your specific question. And I apologize, we didn’t connect on the office hours, but let’s definitely brainstorm that right now.
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what exact tell me exactly what you’re looking to change what it is and what it is that you want to change.
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And now, it was something you talked about a couple of weeks ago, and you were explaining it to someone and I can’t remember who it was, but they went back and did the thing you were talking about. And it was like a quick change or quick difference. And I just kind of got parts of that, but not the full thing. So I want to make sure I even know if I have that setup or not. But I wanted you to just go through it again.
Unknown Speaker 9:15
Okay, well, can you remember? So tell me exactly which podcast that you’re are? Or give me an example that’s specific to you. And then let me help you out specifically, and then it’ll kind of give us an idea as well. Well, my
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public health epidemiology careers podcast is the title but I don’t even remember what I have in the tagline. I need to go back and look.
Unknown Speaker 9:39
Okay, so the actual official name of your podcast is public health epidemiology careers podcast. I mean, those are some pretty good search words like I don’t know the only thing that I that. I don’t think you actually need the name podcast in there. So you could for character count purposes. Just so it’s. So it looks more like a title, you could just remove the word podcast. But I think that that title is pretty strong for search. What you may want to think about doing though, is going in and seeing how your show categories are set up. So you have up to three categories. And I think I feel like maybe we talked about this, but if we didn’t see, and then did you, were you able to set up the search categories based on the ones that we went over?
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I did that one. Yeah, this this show is much older than the one we talked about before. But I did that and I’ve adjusted the categories, I just want to make sure I wasn’t missing anything with having a tagline, if I could have, you know, improve anything there. But
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I just people search public health, if people search, I’m not gonna get at a mile at a
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And they so and they, you have some, your title is a very good example of keywords being integrated, but that don’t sound weird. You know, like it flows like a title would even if you’re saying the red door opens, that your words are flowing in a way that doesn’t look like you’re just front loading keywords into your title. Okay. So I think you’re great. And the only thing if you’re wanting to tweak anything, if you’ve got your categories set, you’ve got your title, set your name and your author tag. The other thing that we’ve talked about just to circle back and remind anybody is that every time you release an episode, if you have a guest, make sure you adjust your author tag to include your guest name, because the only two things that are searchable on Apple podcasts is the title and the author tag. So whenever you have a guest update the author tag on the on the episode when you so always have like your name and co host if you have one and the and the in your guests name so that they’re searchable by the episode. Thanks. Yes. Oh, and then if you want to just find two keywords in your show description, and I’m happy to take a look at it if you want to send it to me. Okay,
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Yeah, so thanks for that. Melanie we gave you gave us a lot of celebration and a lot of good insight.
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okay, um, who else has a when we have not heard from you? Jessica, it sounds like from when you’re just when I was just saying hello. You have some fun stuff going on today. How about, share that with us?
Unknown Speaker 12:34
Good morning. And actually, yeah, there’s a lot. In two weeks from yesterday, we’re having our one year anniversary celebration. I’m very excited about that. I’m having a live DJ. I’m having a most of my wine sponsors have sent me wine. So we’re going to do giveaways of wine. I also finally did it and merge is officially going to be launching that day. I’ve already like, done stuff. So we’re going to give away some pieces of merge on that day is on that celebration as well. Um, I just finished my w set level one wine course. So I’m waiting to get I have my test at the end of the month. But I’m super excited about that. And then yeah, I have the 10 years ago, I when I lived in Dallas, I worked for the North Texas Super Bowl host committee. So it was when Green Bay played Pittsburgh and Green Bay wine. Yes, I
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hate Ben Roethlisberger.
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I’m not a fan of his so I was super excited. But we’re having our 10 year anniversary like reunion tonight in on zoom in a few hours and it’s just crazy how much like it’s a we’re really a once in a lifetime experience to be able to work for the Super Bowl host committee. And it kind of ties you with these people because it’s it’s such a unique experience. So it’s gonna be really cool to kind of a lot of them I’ve continued to keep in touch with some of them. I mean, we all are connected on social media and everything. So obviously it’s super bowl is on Sunday. So it’s going to be like a nice little way to start off the days leading up to Super Bowl. Especially because it was so different than than it obviously this year is totally different. But just seeing like I’m looking at my pictures I’m not actually putting gonna put something together for that. But it’s just so crazy to see the difference and the things that I’m doing compared to them some of the things that everybody else is doing
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and in fact the whole world is completely different.
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Wow, that’s exciting. Thank
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you for sharing all of that with us and keep us posted on how the well hopefully we’ll see between now and that your anniversary episode, but we love hearing all the exciting stuff you have going on for that.
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Yes. And I’m also gonna put in the thing if anybody wants to join us. It’s free. It’s not like one of the witches will call it, I just put in the link. So if anybody wants to join us for the one year anniversary.
Unknown Speaker 15:26
Okay, thanks for that. So everybody that’s in the chat. Um,
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anyone else like to share? Hi,
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Hello, how are you?
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I’m great. How are you doing?
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I’m doing well. So I’m going to share two wins. For two different podcasts today for the healthcare system that I work for. We launched a podcast episode that features the governor of Delaware. And he was absolutely lovely and great to talk to. So if folks want to, am I allowed to put that in the in the chat, I could share that. Okay. And then I had a call with Tracy yesterday. And thank you for that. So my other podcast is called the not dead podcast, which talks about people who are really killing it who are over, I might cut off at the age of 50. Because aging in America is kind of weird and strange and new. For everyone who’s in that age group, myself included, got inspired really two years ago to do this, and then get a fire lit under me yesterday when I was listening to NPR and found out that the sex death and money podcast with Anna sale had actually launched something very, very similar. So I was kind of bummed. And Tracy yesterday said to me, Well, you know what, this is just validation of your idea that your idea is a good one. And so I got off the phone with Tracy and I immediately scheduled my first guest recording that is going to take place tomorrow. So I’m hoping to have a podcast in the series, the first in the series, ready by Monday. So that’s my, that’s my goal. Right now, I didn’t do the editorial calendar. But I should do that next
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24 hours since you’ve already booked your first guest today. So I’d say that you write quite quickly.
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Well, I like once I get my teeth into something and get through that fear factor, which we talked about on the call yesterday, and I’m sure has come up in this group. Previously, that imposter syndrome sort of thing. I have driven forward. So the guest is actually a friend of my husband who has been since he retired, he moved to New Hampshire, he’s had some health issues, but has decided since New Hampshire is where the presidential election really gets going. He decided he’d pick a candidate in 2019. And work for that candidate. And it just so happened to that candidate was Joe Biden. So it’s been quite the journey for him both physically, emotionally. And he’s he’s a card and he’s a talker, and he’s a joker. And so I think he’ll make a very good first guest inspiring people to kind of look at their more advanced years a to be glad that they’ve reached them, and B, to really look at the passion that is in his eyes or in his voice and communicate that with others who may need a little push as they move into those years, myself included. So that’s those are my wins. Well,
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I’m so happy for you that you showed up today and shared that. And we we did spend some time talking about competition, and I’m going to share that because, you know, having this concept and having an idea I mean, seeing someone else maybe beat you to the punch if you if you look at it that way, can can be defeating or it can be invigorating. And I think as our human nature is to take it as more of a defeatist type like, because you have to be first right? But if you if you know the story of Facebook, there was actually a platform called Friendster before there was Facebook and no first Friendster, but everybody knows Facebook. And also one of the immediate examples that I gave when we were talking yesterday was Coke and Pepsi. And if you then just take coke and then you go Diet Coke, vanilla, vanilla Diet Coke capsule, Free, caffeine free candy cane sugar kit, you know, so there’s us walk down the soft drink aisle of the grocery store, there are so many different options. And they eat speak to different people. And they people choose different products based on what they’re attracted to, and what their flavors and their tastes are literally in that case. So with the up leveling of competition in terms of categories within podcasting, one of the stats that I shared yesterday is that when I started my own podcast, and then produce your podcast, they were less than 350,000, podcast turtle, and that was 20. Let’s just say that 2016. Now 2021, early 2021, there are over 1.3 million podcasts. So it’s gonna be virtual miracle at this point, if you were to launch a podcast that didn’t have a similar concept. But the difference is, is that you’re bringing your story, your voice, your expertise that you’ve developed because of your choices. And those are the things that are going to be communicated. And you’re going to be able to communicate those completely differently than someone else. So even though your content, similar, how you present it, how you brand it, how you market it, the tone of it, your music, beds, all of those things are a representation of who you are coming through your voice as a podcaster. So I think it is a great choice. And I’m glad that you decided to take that path to look at it as a validation of concept. And I even said yesterday to Carol, I said, Just think of it this way why and say they did all the focus group research they paid, they paid for all the data. They did, they did all of that, to get to the place where they are to validate that concept. And now you can take your concept that you have that similar, not the same, and know that there’s a market for that. So I I love the idea of competition as a motivator. I do not like the idea of competition as a deflator. Though, we take nothing else away from that call today. That’s, I think, an important thing. And, and in regards to imposter syndrome. We have had a conversation about that and in some respects. But I think that the interesting part about what Carolyn has shared was that when you have a certain background, that it can be more intimidating, because you know what you know, versus you know what you don’t know what
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you don’t know.
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So sometimes when you don’t know what you don’t know, you can just jump in and just do it. But if you’ve had an extensive amount of experience in a certain category, for whatever reason, you would think that that would make you more confident, but sometimes it makes you less confident because you are questioning yourself because you know enough to question
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So I think you guys just have to put that aside and know that you are in the right place at the right time doing the right thing. And what better first guest I mean, holy cow, you know that I don’t think there’s any imposter syndrome associated with your first guest whatsoever.
Unknown Speaker 23:14
Now, well, yeah, I picked a friendly guest because he’s again, he’s my, my husband’s former boss, and I know him kind of tangentially through my husband, but this will be a chance for me to really pick his brain. Apparently, he’s a talker. So you know, I may need to kind of rein him in a little bit, but sometimes going that expansive, letting folks talk gets you better, some really good audio. By the way, your Coke and Pepsi. analogy, kind of inspired another idea, which is I’m a tab a Holic. The first time I was in here, maybe the second time I had on my tab hat. There are tab people out there. And what I’ve noticed about them, first of all, they’re not going to make it Ted’s not going to be made anymore. Second of all, they’re all pretty much in that 55 plus age range. So maybe another topic is to reach out to some of those groups that I’ve been part of for a while and just say, hey, anyone want to do a podcast with me and talk about the tabs situation? Um,
Unknown Speaker 24:15
you know, you can if you didn’t want to start a whole separate podcast, you could do a little series about that, you know, like that, because that does represent an entire iconic era of not only the soft drink itself, but the people who grew up on it. So
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it actually did cross my mind, but I didn’t want to get in the middle of the the maelstrom of trying to save it. I am I am fine and comfortable with my 126 cases that I have in the house or at my mother’s house. That means true the next year. Yeah, I’m a little obsessive. Um, but I didn’t think of that. So let me put that. Put the thinking cap on that one. So thank you.
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But one of the things and how I was talking to a client right before this call. And she is in a situation. And we have talked on the podcast before about quality of episodes versus quantity of episodes. And so I wanted to share this strategy that has been shared before, in its own way. But in a lot of ways, we’ve talked about it with Jen’s podcasts out with the satisfies, because she does Salah with a side of fries. And then she extracts content out and makes a nutrition nugget. So this particular client, who does a financial podcast focused on women in finance called power of the purse, she has a podcast and it goes 30 to 45 minutes, and she’s not really interested in making it shorter. But she has curiosity around whether or not shorter episodes would get her more downloads, so in and she isn’t in a place right now with her time to be able to create four episodes a month. So what we talked about with her she, she has she interviews women, and not solely just about finance, but women entrepreneurs and women in business. And just it’s all about financial security and how women approach financial security. So one of the things that she does, which is so smart for anybody to do, which is have that key question at the end, where you ask your guests something specific, you could do rapid fire questions, you could do takeaways, you can do tips and her case, she asked people about their money story. And it’s the last thing that she does. And her concern was, well, if people aren’t listening all the way through really the the meat of the podcast comes within people sharing their personal money story. So she is now going to take that money story, extract that out and then she’s going to release that on alternate wait week. So she’ll have her full episode on the first week. And then the what’s your money story episode on the alternate weeks. And that’s something that she’s going to do that for three months. And then she’s going to evaluate whether people are downloading the shorter ones more than they’re downloading the longer ones. And then she’s going to consider maybe just going to getting just into the money story and seeing if that’s something that grows her audience a little bit more. So when you were talking about the tab vignette, I don’t know if that’s enough for an entire vignette or mini episode. But it is something that you could definitely do a series on that I think would get a lot of mean, that’s something I would even send a press release out on. Because it’s just it really does represent an iconic era and that way, Sam, but I think anytime that you can showcase your expertise with other people’s journey stories, that it just makes that connection with you as the host, and that engagement factor with people connecting in a like minded way. I mean, that alone, it’s oddly as it sounds could blow your podcast up. Because if you have 126 cases of town in your mom’s garage, how am
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personally in my house partially at my mother’s house? Yeah.
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But how many other people out there like that, you know, are fanatical. And that way it would be really fun just to you know, do that little beta test and and see if
Unknown Speaker 28:33
there’s a fair number of us. But I think there’s also a fair number of people who would say, these people are crazy. But let’s Oh, somebody just said to people in my family are taboo, holics or whatever. We’re out there. We are a small but very loyal group. But I think there would be people who would want to listen and hear about just the obsessive part of that that kind of obsessive collection of this soda that’s going away. I in addition to the 60s and 70s, and 80s and 90s. And, you know, going having done this for our entire lives. Yeah, I
Unknown Speaker 29:10
think it’s a fabulous idea. Just keep us posted on how that goes. You may even have someone reach out to you from tap.
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Save it. I mean, that’s the thing. I don’t want to set myself up to say, we’re going to save tab by having a podcast that’s not
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right now. No, it’s really more about I think the counterculture aspect of it and
Unknown Speaker 29:30
yeah, yeah. Yeah, like that. Thank you.
Unknown Speaker 29:32
Yeah, it definitely ties in Well, with the, with the aging aspect. Yeah, definitely. Okay, let me check out the chat just to make sure.
Unknown Speaker 29:42
Hey, Jen. Hey, so I know I’m late to this conversation in the party. But Carol, it could also be interesting. I have a friend who is a professional organizer. And the collections of things that she has found and dug through and people’s homes is fodder for a million episodes. So you could even have these other stories of people. You know, all of these different kinds of things that people collect that you would never even think are collectible.
Unknown Speaker 30:12
You know, I would love, I would love to touch base, if you could, maybe we could do an introduction. And sometimes that’ll be
Unknown Speaker 30:20
Yeah, I’ll put my email in the chat, email me, and then I’ll connect you to thank you.
Unknown Speaker 30:25
And I love I love this too, because coming back to the fundamental fear that you are the fundamental concern, not necessarily fear that you had around this other podcast and has a, maybe a bigger brand and a bigger budget for promotion that’s doing a similar concept. This is such a great example of taking a similar concept and making it your own. Because nostalgia and, and, and just things that make you who you are the choices that you made the products of your you know, the commercials that influenced you the products that influenced you like, that is a very fascinating thing to for people to hear about. I mean, they love the fanatical side of it, because anybody that’s extreme like that is just it’s good entertainment. But the other part of it is that it creates, it subliminally creates an even stronger like minded community. Because now it’s not just about aging, it’s also about embracing the age that you are, and all of those things that represent your past and your history and your nostalgia. And in it is a fiber of your literal being. And if you had this special segment and definitely started with tab, because that’s so personal to you, and it’s an extension of your personal brand. But then you Yeah, I mean, there’s so many things that represent these certain decades that and even with, there’s a project that I’m working on right now that involves endangered species and there is. So Fleetwood Mac is a pretty iconic band, right? But they’re not necessarily. They haven’t really released a hit in several years. But because of Tick tock, and Tusk, they got a whole resurgence in 2020, around Tusk because of Tick tock, and now they’re becoming popular again, were people who didn’t even really know them. Now they know them. And so they’re affiliated with this campaign with endangered species, which is really fun. But there’s buzz about them being on Super Bowl in 2012. I mean, there’s just like all this kind of crazy stuff going on with Fleetwood Mac. And they have, I mean, they’re iconic, but they haven’t really been touring or doing anything for years. So just you’re if you think about it, you’ve got music, you’ve got products, you’ve got clothing, you’ve got cars, you’ve got, um, you’ve just got all of these things that you can reach back into the archives of our lives, so to speak, bring those forward and really bring this happy, kind of feeling around who you are and what you’ve become based on all of these experiences that lead you to this place. I think you’re on to something. And I don’t think that’s in touch that I just don’t think they can touch that.
Unknown Speaker 33:29
Well, there’s a passion behind it. But you know, you know, W NYC, they’re great. They are wonderful, they got great content, and they’ve got this podcast that I talked about that kind of lit the fire under me is underwritten by them, but let’s see what we can make of this. I appreciate it. Thank you.
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Okay, who else would like to share such a fun call today?
Unknown Speaker 33:57
I can share a little bit so I haven’t I haven’t been able to I was gonna release another podcast and it was one that I collaborated with my friend from Italy and but and we record it live while we were on clubhouse. So it was a neat experiment. But then when I listened to it, there was some feedback at the beginning and it’s just like, Oh my gosh, like having to edit all that and trying to figure out how to like clean up just the beginning and it I mean it just like what she was saying was just so beautiful. So I’m like, Oh, I’m gonna have to like cut it out and then like, record that part. And But anyway, so just you know, because of this group that I’m a part of, they did their Instagram Live and then they said, Hey, join the conversation. Let’s continue the conversation on clubhouse so that’s how that idea came up. So you know for you know, for podcasters here you know, you can do an Instagram Live or, and then someone suggested you can record live and you can you know mention that you’re Recording, and then continue the conversation on clubhouse. So that’s what it’s gonna try to do. So we’re gonna, I’m going to try to do that again, with another gal she’s not on today, Valentina. And so we’re gonna do a trial run in in half an hour and see how that goes, we’re going to try to zoom while we’re, you know, being on clubhouse, then listen to see how we can avoid the feedback unless you guys have figured out how to not do the feedback, but I’m guessing it was maybe my phone was too close or?
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I don’t know.
Unknown Speaker 35:34
Yeah, I, I think it’s such a new platform that people are still figuring all of that out. I love the suggestion of doing the Instagram labs and then continuing the conversation. And because it’s so new, and it’s still in beta, I think people are trying a bunch of different ways to archive those recordings, when the real intent is is M is like it’s supposed to be in the moment. And then if you’re there, you’re there. And if you’re not, you’re not, but I think we’re all too accustomed to being able to get things on demand and and replayed to the point that it’s probably going to finesse itself. In terms of the feedback, it’s hard to say what was causing the feedback, it could have been the way that it was, you know, it could have been the phone, it could have been the internet, there’s just so many ways, I do know that there is a program, I actually have it on my phone. It’s called tape a call. And it is there’s a free version. And there’s a paid version, because there’s no way to really record a call on your app one and I use an iPhone. And it’s called, and there’s a ticker tape a call and tape a call Pro. And the reason why I have it is before everybody was using zoom so frequently, like now everybody just assumes when you do a call, it’s going to be on zoom. But when I was doing discovery calls, for pretty sure podcast, pre pandemic, a lot of people just prefer just to do phone calls, as opposed to conference calls on zoom. And but part of those calls are part of the benefits of those causes that they were always recorded. So then I would be able to then get the mp3 of the recording of the call that I did on my actual phone. So you may want to look into that and see if that creates a better recording for you than trying to do zoom and this and that. So
Unknown Speaker 37:29
Tracy, did you use the free version of the pro version,
Unknown Speaker 37:33
I use the pro version, because of you know, I was because people were, those were consulting calls that people were paying for. So I just wanted to be certain that they were able to get the recording. And it’s really easy and intuitive to use. And it’s something that I don’t really I never hear a lot about it, people don’t ever talk a lot about it. But the quality of the recordings are good. So if you ever have had the need to do something spontaneous like that, and you just you call the tape a call number first like on it. This is how it works on an asset and you call the you, you have it as an app on your phone. So when you’re ready to make the call you you activate the app and then you merge your your call with the tape of call app as if it’s almost like like when you add another person onto your call, and you merge it that way. That’s how it works. But the recordings good. So that might be something that you may want to try.
Unknown Speaker 38:32
And and you mentioned in the recording, I just thought of something else because so yeah, they don’t want you to record and so other people have done the screen record on their phone and it’ll pop up a message saying that you cannot record and so that’s why we were doing the phone over here and then zoom over here. But if you you know put a disclaimer saying that you are recording so that people that jump on the on the clubhouse room, then they know hey, this is being recorded, but we’re not going to record the conversation. It will just be like us doing the interview. But yeah, I guess you know, heads up for that. So I’m not sure if like maybe that app will trigger a warning sign on club housing. You cannot record.
Unknown Speaker 39:14
I’m not sure.
Unknown Speaker 39:15
I’m not sure about that. Yeah,
Unknown Speaker 39:18
Unknown Speaker 39:21
I’m gonna I’m gonna be on tonight. So I’m gonna be doing a bilingual meditation tonight at 730 Pacific. I got
Unknown Speaker 39:30
this in the chat, but like, why not when you release it as the podcast record a short intro that says hey, we did this on clubhouse and it was or you know, Instagram and then clubhouse. It was amazing. And I wanted to give it to you all here. Fair warning. The audio in the beginning is a little you know, has some feedback but stick with it. her what she says was too good for me to cut it out. So stick with it. The audio gets better. I can’t wait for you to hear this conversation.
Unknown Speaker 39:58
I love it and then who can
Unknown Speaker 40:01
Yeah, I mean, you give them you know, a heads up. Right? And, okay,
Unknown Speaker 40:10
I want to also give another like, it’s I just found this on my last episode and a really quick tip. So before I interview anybody, always send them a confirmation email, and then tell them to be in a quiet place to use a headset to use like I kind of now I need to make sure because the last episode, please turn off all air purifiers fans, all that because I was interviewing somebody. And I don’t I didn’t remember it when I was editing it. But I was interviewing and I kept hearing like this really faint hum. And I was like, What the heck. So in the middle of the podcast, I was like, are you hearing that? Hum? Like, it was like, maybe 20 minutes in because it was just driving me crazy. Mike, can you hear that? Hum is and she’s like, Oh, hold on. That was my air purifier. And I was like, Oh my gosh, well, then when I was editing it, again, very faint. But I hear I can hear it. And it’s driving me insane. And right when I just think I can’t take it anymore. And I left this part in the podcast. Because I was like, Do you hear that? Hmm. I left that in the podcast because I was like, Okay, I want people to know that they’re not crazy. And she’s like, oh, cuz I was kept trying to edit it out. And I was like, nothing I do is fixing this. And she was and then I have it where she’s like, Oh my gosh, I’m so sorry. That’s my air purifier, whatever, whatever. And then that last half of the episode sounds amazing. But just as an FYI, because that happened to me of that have like, like I said, I have like a whole email of please, please, please, please now have to add turn off all air purifiers and fans, as that
Unknown Speaker 41:58
interfere with the recording. Do you also recommend that they not do it in their kitchen because sometimes you can get the refrigerator home.
Unknown Speaker 42:06
So I always say on the thing I say please be in the smallest place place possible. To help with echo. I put I have to actually read everything that I put, I don’t say nine year thing. But I always say like where your phones where you’re where I always put like if you’re in a place where you have carpeting That’s better. So normally when I say that, that already, people aren’t going to be in their kitchen because I’ll summit normal people don’t have carpet in their kitchen.
Unknown Speaker 42:40
And if you do have carpet in your kitchen, I don’t know, I feel like are you the person that I want to talk to?
Unknown Speaker 42:47
I have judgment.
Unknown Speaker 42:54
Unknown Speaker 42:54
one of the things I’d like to reiterate about that because it is important to prep your guests with that checklist in advance. But because of the nature of being time starved, and people were just lucky if they show up
Unknown Speaker 43:06
sometimes because everybody’s so busy,
Unknown Speaker 43:10
that I would recommend that you maintain that checklist in front of you and do a mini soundcheck before you actually start recording. So those are things that you could easily say, Okay, before we start recording, I just want to hit a couple of things. Are you on it? You know, do you have a headset? You know, if you can, if you’re doing zoom and you’re recording, you’ll be able to see but sometimes, you know, obviously you may not the other big thing, and I’ve said this before, but I think it bears repeating ice and cups that is like ridiculous. People don’t think about it. But ice and cups can be so annoying. And also bangle bracelets. And if you’re if you have a chunky necklace that like could hit a mic, those are things so
Unknown Speaker 43:53
just also because I’m looking at my thing because I’m about to send it out. I tell people put all your electronics on silent or do not disturb. And if they have a Mac I’ve walked people through turning off the Do Not Disturb on your actual Mac Book. Because how many times do you hear me because it may they might have their phone on silent, but they never put their computer on Do Not Disturb. And you hear emails coming through. And
Unknown Speaker 44:19
yeah, it’s been it’s so annoying. And you know, in the flip side of all that because I think we’re all pretty good about making sure that because we’re getting more experienced and more experienced as host. The thing about it is that I also want to say it’s a lot to the idea of how you choose to look at competition versus you know, inspiration is the same with the reason why people truly love podcasts is for the exact reason that you just said that it’s so human that you’re like Do you hear that home like that? You’re not gonna hear that on a terrestrial you know, major market broadcast radio station, and if you do, it’s probably because Something really bad is happening or something you know, like, but the human aspect of podcasting is what has endeared people to the medium. And it is what is one of the major catalysts for growth of podcasting. So, people are, as much as I’m a huge advocate for great sound quality, which I think hands down is the most important thing. Second, a very close second to your content. Those human things are just what makes podcasting unique. But you can avoid some of them
Unknown Speaker 45:35
with a pre Check.
Unknown Speaker 45:38
Unknown Speaker 45:41
All right. Anybody else?
Unknown Speaker 45:45
I was gonna share something with Jen really quickly. I follow Sara Blakely on Instagram. Did you save her post?
Unknown Speaker 45:54
Someone sent it to me yesterday. So and I admittedly when she sent it to me, I was like, I saw it. And I didn’t even realize what it was. Um, is it still No, I mean, I saw what it was, but I didn’t realize it was Sara Blakely. later down the side of fries. So she
Unknown Speaker 46:13
she posted that her husband, she told her husband what she wanted for her 50th birthday. All she wanted was to be alone for seven days. So she’s doing a room service and her first order. Can you see it was a salad here with a salad and a side of fries and a glass of wine? So I actually did comment and I put a comment and and put check out this podcast. I put it in my comment, but I didn’t hashtag it, which I should have. So you should go on and follow and comment. Because then a lot of people were commenting that she asked the question Where have you ever traveled alone? So people are talking? Yeah. But then a lot of people were talking about healthy food and oh my god, it’s like such a great meal. I’d give anything for a salad and fries. I mean, there’s tons and tons of comments. So it’s probably you might want to follow her and then somehow
Unknown Speaker 47:05
do like an interview with Sara Blakely is coming up on salad with the satin fries.
Unknown Speaker 47:11
I mean, I should right. It’s not my interview, but like why the hell not?
Unknown Speaker 47:16
I mean, the why the hell not? Absolutely.
Unknown Speaker 47:21
He lives in Atlanta. So we see her I’ve seen her a few times out and about, and she’s super cool. If you can get her. I can maybe help you try. But she Yeah, awesome. Anyway,
Unknown Speaker 47:34
go tag yourself in that thread for Sherry. Thank
Unknown Speaker 47:37
you. Yeah, um, I just texted my social media. People will find this and start commenting.
Unknown Speaker 47:45
Yeah, and you need to personally send her direct message.
Unknown Speaker 47:49
Unknown Speaker 47:50
Because harpy she I mean, I don’t know. It sounds super personal that she posted that and maybe she had me I’m sure she has people for that but mate but she was in the room taking the photos.
Unknown Speaker 48:01
Unknown Speaker 48:02
I think based on her pet and if you don’t follow her, you should see so fun and so brilliant and so fascinating. And everything that she does, she does a lot of funny. I think she posts a lot of it on her own.
Unknown Speaker 48:15
And so for those of you who may not know who that is, so Sara Blakely is the founder of Spanx, SP a and SP a and x which was bad design to have the eggs and she’s also she’s the one who cut her the feed off her panniers and got on Oprah and that’s and she she was selling copiers and she started the business with $5,000. And now billionaire. She’s the she was the first female billionaire, I think entrepreneur. And yeah, so yeah, she’s she would be a really good person to
Unknown Speaker 48:53
drive a minivan. That’s one of those super huge ones that she decorated like the Scooby mobile app for Halloween and then kept it for like months and it would be spottings of her all over town and
Unknown Speaker 49:04
her Scooby Movil. She’s
Unknown Speaker 49:05
hilarious. She’s very real anyway, yeah, check it out. Jen, let me know what she found out.
Unknown Speaker 49:11
Unknown Speaker 49:12
Unknown Speaker 49:15
And um, do you want to share your celebration that you have around salad with the side of fries or is that still under wraps? No. So
Unknown Speaker 49:25
my trademark is clear and official, right like seven eight months later it is done. So, next step is to follow the Instagram powers that be to remove the salad with a side of fries human on Instagram. And just keep growing the brand. So
Unknown Speaker 49:53
I’m gonna have a question. So when you’re asking for the other salad with the side of fries Instagram, what are you? Where are you sending that to have that removed or? Sure.
Unknown Speaker 50:05
So I started by trying to email her first. So in December, I emailed her and said, Hey, just reaching out wanted you to know, I own the trademark on salad with a side of fries would really appreciate if you take the account down. Um, you know, I’m sure we can handle this amicably kind of a thing, basically, like, I’m reaching out to you human to human before I have my lawyer call you. Right? She didn’t respond, had a lawyer email me back with their very thin argument for saying they were using it first, and my trademark doesn’t apply to their usage.
Unknown Speaker 50:50
I’m not trademark attorneys, because that’s not how it works.
Unknown Speaker 50:54
Beyond there are so many reasons why their argument is stupid. Pardon my
Unknown Speaker 51:03
you know, bait, I
Unknown Speaker 51:04
mean, it’s not even worth getting into. But so, um, I believe the process is, and I’m not 100% clear on it, but you go through Instagram first, and you file the motion, complaint, report, whatever with Instagram, and then they deal with the other person.
Unknown Speaker 51:26
So I’m waiting for mine to come in. And there’s a couple of wine and cheese man accounts that were started before my but they haven’t been used in like, a couple of years. Yeah. And then there’s actually another podcast that started after me. And she named hers. I think she wanted to name her his wine and cheese Smith. But she just inverted the words, and it’s cheese, man. Why? So I’m waiting to get that. So I can email her and say, Look, I’ve the trademark on this. And it’s a little bit too close. Because it’s the same words, it’s just inverted. Because I’ve already talked to an attorney about that. And it can be very confusing.
Unknown Speaker 52:05
And just make sure you don’t do anything until after the dispute period has ended.
Unknown Speaker 52:11
Yeah, I’m waiting to get for it to come in. So I filed it got filed my lawyer prior to filed it in October. So I’m hoping like next month or two, it’ll come in.
Unknown Speaker 52:23
Unknown Speaker 52:23
well officially have it
Unknown Speaker 52:26
can start doing that, though, it’s so important. So happy to hear y’all are doing that to protect your intellectual property.
Unknown Speaker 52:33
And it’s interesting, the call that I was on before, you know, when I couldn’t get off was the person who taught me how to podcast and helped me launch my show started in network, and he would like my show to join their network. Basically, just giving me a ton of revenue and potentially editing my show for me for a percentage of that ad revenue, and then they would be investing in promoting the show. Um, so that wouldn’t even happen until April at the earliest, maybe, you know, sometime this summer, but the possibility is there to help grow it with really very little obligation or loss on my end. Because I’d still as being a partner show versus like an in house show, I still have all of my own intellectual property and trademark and everything. And it’s really just, they’re gonna promote it. And we’re gonna split the ad revenue. So lots of possibilities. And again, like, I wouldn’t have felt comfortable entertaining that without already owning my trademark, and, you know, all of those kinds of things. So, and even still, we aren’t even really in a place that we’re fully discussing it, but it was just sort of brainstorming. You know, and he was sharing with me what his you know, thoughts are,
Unknown Speaker 54:02
Unknown Speaker 54:03
Unknown Speaker 54:04
Hey, so great. Well, we
Unknown Speaker 54:07
are coming up on the top of the hour. Does anybody have any burning questions? Any last minute thoughts? Okay, well, the webinar that’s coming out this week will be on clubhouse and there’s also going to be an article in the podcast Business Journal that will be on clubhouse so it’s just all the all the rage so be sure to take it in and download it and great job on the webinar.
Unknown Speaker 54:37
I hopped on You did such a great job. I didn’t
Unknown Speaker 54:40
need to follow you but you’ve got if you guys are not seriously. In the last 72 hours I’ve gained 50 followers just are more actually think 70 followers just from club so
Unknown Speaker 54:52
just try it out. Thanks, Yvonne. I was saying before you got on the I’m so sorry for the technical difficulties that people experience. So I am going to rerecord it. So we have a crisper replay. But I appreciate you saying that you really have no idea how much I appreciate you saying that because I did just did not know, I had a full screen. So I couldn’t tell whether there were technical issues.
Unknown Speaker 55:16
Thank you for that.
Unknown Speaker 55:17
Yeah, there was like some color. I mean, it just so like color in and like their image of like the phone, you know, kept popping over your picture, but not the screen that you were sharing. So like, I tried sending a message like, hey, caller, you know, please meet nice to mute themselves, but they’re not going to see that because they’re on their phone. So I was hoping that maybe you could go you everyone or
Unknown Speaker 55:41
I could I?
Unknown Speaker 55:44
Yeah, well, it was what it was. Yeah. And we’ve talked a lot about perfectionism on on these calls. And boy, it kills me. Like, there’s no room for it in my life at all anymore after yesterday.
Unknown Speaker 55:57
Casey, it was great. The content was fantastic. And it
Unknown Speaker 56:02
feels like on my listening and I could care less
Unknown Speaker 56:06
going on. Like it doesn’t bother me at all. Just so you know.
Unknown Speaker 56:09
Yeah. So what I didn’t say I didn’t say this on the call, because I didn’t really want to call it you know, call him out. But my the first person that ever hired me and broadcast radio, so mean, so you know, it was like, I mean, huge mentor. And the radio stations that I worked for, for 20 years, decides to join that webinar yesterday. And he was the one that asked the question at the very end if you’re still on Sanders. And so I felt like because he had me when I was 22 years old, okay, that was well over 30 years ago, or a little over 30 years that well over, let’s just call it 30 years ago. And so I felt like I was a kid because that is like my dad was on the
Unknown Speaker 56:54
on the webinar. Because I mean, I wouldn’t even literally be standing here today, if it wasn’t for him. I mean, he was on the webinar the whole time. And I’m just like, oh,
Unknown Speaker 57:04
anyway, I felt very supported, and very loved by the people that were on there. And that made a big difference. But then I was also nervous, because there was daddy Sanders. But anyway, he’s still very much in the throes of traditional radio. So I he sent me a really nice email afterwards, you know, saying some of the same things that you said, so thank you for that. And, but I am still going to send a claim recording out just because it’s the nature of who I am so
Unknown Speaker 57:38
not because I’m a perfectionist not because of that, just because I just want people to be able to have it if they want it.
Unknown Speaker 57:43
Or like Jessica said, just put a disclaimer, or Jennifer said, you know, put a disclaimer that this is recorded live and ignore the little technical difficulty, but it is there. And that’s what matters. It’s the content, just like how James was saying, I mean, it was awesome. It was really good. There was a lot of like, like takeaways, I’m like, wow, like, like the statistics that you were saying. I’m like, this is so cool. So yeah, it was really good. Thank you.
Unknown Speaker 58:13
Thank you. Well, you guys honestly have made my day. I know I say that every week. But this way it gets even more so
Unknown Speaker 58:21
I can go about my day feeling a lot less heavy. So
Unknown Speaker 58:25
but um, thanks in. Yeah, so we’ll be back next Thursday, same day, same time, and office hours are the last Wednesday of this month. I think that’s like around February 24th. So don’t forget to sign up for those and I have a couple from the reschedules. in Charlotte, you’re welcome to schedule again. You still get one if you want to if you want to schedule.
Unknown Speaker 58:46
Every time I go to that link,
Unknown Speaker 58:47
it says there’s no availability. Okay,
Unknown Speaker 58:51
I just did. I just did March yesterday. And I think it still looked like February had time.
Unknown Speaker 58:59
Maybe I have the wrong link? I don’t know. But I want Yes. What
Unknown Speaker 59:02
did you get the pod hive email yesterday?
Unknown Speaker 59:05
I don’t get pod hive email. Okay,
Unknown Speaker 59:08
Unknown Speaker 59:10
I’m gonna jump up
Unknown Speaker 59:13
directly. I mean, Tracy, you sent it to me for your calendar, cuz I bookmarked it.
Unknown Speaker 59:18
That’s okay. But let me give you make sure you’re using this link. Because when I had to reschedule people, because I had to travel, I used a different link. So you may make sure you’re using that link.
Unknown Speaker 59:30
Okay. Yeah, because I’m looking so what I’m looking at still doesn’t have availability for February or March. Even
Unknown Speaker 59:37
this link right here?
Unknown Speaker 59:38
No, I’m just saying the one that the one that I had, I was just double checking it.
Unknown Speaker 59:42
That was just a one time link.
Unknown Speaker 59:44
Unknown Speaker 59:46
I had to reschedule that book January and I had to fly that day. So that was the that was the one time like this link which is the pod have link that will take you directly to the calendar.
Unknown Speaker 59:56
What about for the audit because I’ve done A 15 minute one on ones, but I can never find where to do the actual audit. That’s so
Unknown Speaker 1:00:05
on me. Okay,
Unknown Speaker 1:00:07
Unknown Speaker 1:00:08
am going to make that available by next week. I will be accountable to y’all. I’m writing it in all caps on my list. We’re gonna do the audit.
Unknown Speaker 1:00:22
Unknown Speaker 1:00:23
And did you sit? Did you answer my direct question that I sent you about your prize?
Unknown Speaker 1:00:27
Yes, I replied directly back directly to you. Okay,
Unknown Speaker 1:00:31
perfect. All right, everybody. Have a great day. Talk to you soon.
Unknown Speaker 1:00:34