02-09-21- Jessica- Media Kits, Website Links
Q: [15:20] What is the best way to do Instagram polls?
Q: [22:38] For a newsletter, is there an advantage to linking your podcast in Spotify or Google podcasts or Libsyn or your website? If you’re using your website, and the pages are viewable? What’s your preference?
Q: [34:08] I am working on a Media Kit and putting together ad packages. I am wondering how to price these packages out on a monthly basis?
Q: [41:20:] I would like to hear more about process for selling back catalogue with dynamic ad insertion.
Q: [45:48] What is Apple’s incentive with the ‘Subscribe’? Are they going to take a portion of that? And secondly, is it a direct link to Patreon? Or is it a way to actually just have whatever whether it’s via apple or say, it goes to Spotify? Like, is it Apple podcast specific? And it ties in your other platforms?
Unknown Speaker 0:01
Which is weird because it’s supposed to be like 50 degrees outside, but
Jessica Kupferman 0:03
I’m already here. Yeah. But it’s not going to be that warm because tomorrow it goes back down to Chile. Chile Chile.
Unknown Speaker 0:12
Unknown Speaker 0:13
supposedly. So they say,
Jessica Kupferman 0:14
Unknown Speaker 0:15
Did you guys get much over the weekend?
Jessica Kupferman 0:18
Yeah, man. We have like a foot. Mostly melted though. But I mean, it was like pouring snow, which is always fun to see. And then the next day I tell guys about sledding. And then you realize that like, it was snow, but it was mostly water. You know, and it
Unknown Speaker 0:36
was a slushie.
Jessica Kupferman 0:40
And like, I didn’t think I would be sledding. I thought I would just be shoving his little butt down the hill. And he asked me did you do with them? And I was wearing like, not sweater pants, but like fuzzy fleece. Yeah, pants. So you know, as soon as they hit the water, they were like 30 pounds. I was like, I have to go home because I feel like I wet my pants for time. I can’t do this. And he was like, I don’t want to go yet. And I was like, can you wear these pants? That’s it will change because they’re heavy. That’s bad.
Unknown Speaker 1:09
I thought fleece was more water resistant than that.
Jessica Kupferman 1:13
Please, like kind of like this material, like a,
Unknown Speaker 1:17
like a valore kind of thing.
Jessica Kupferman 1:19
Yeah. But like, yeah, pants like thick. Yeah. Sort of Laurie. Yeah. Really bad.
Unknown Speaker 1:26
We got dinged up and we had things that snow and it just it was just rainy and snowy and dreary and disgusting.
Unknown Speaker 1:33
And then cleaned up in the afternoon. It was gorgeous.
Unknown Speaker 1:35
It was so crazy.
Jessica Kupferman 1:37
Yeah, it was crazy.
Unknown Speaker 1:39
Jessica Kupferman 1:42
hello, Richard and Sarah will oskie How are you? Hey, good.
Unknown Speaker 1:48
Looking forward to learning. Nice
Jessica Kupferman 1:49
to see you. I’m excited to teach. If you must be sure.
Unknown Speaker 1:58
I didn’t bring it
Jessica Kupferman 1:59
I I yeah, I’m okay with that. I guess. It’s two o’clock. But I just usually wait about five minutes before I start just because people are stragglers. You know? How are you guys doing? Where do you live? Here we go.
Unknown Speaker 2:13
We live in Los Angeles.
Jessica Kupferman 2:16
Don’t have the snow like me and Karen Karen and I got pummeled with snow this last weekend.
Unknown Speaker 2:21
Now my sister keeps showing me pictures of her snowstorm and we’re so jealous.
Jessica Kupferman 2:25
Yeah, I mean, there’s nothing to be jealous about. It was very wet and heavy snow.
Unknown Speaker 2:30
Yeah, it was not. It was not pretty. It was not.
Jessica Kupferman 2:32
I mean, it was pretty to look at but not pretty decision. That’s for sure. That was an accident, though.
Unknown Speaker 2:39
grass is always greener.
Jessica Kupferman 2:41
That’s true. I mean, I’ve no waiting friends in Florida. They’re always like, Oh my god, snow. And I get it cuz you don’t have it. So it’s a novelty but less fun than you. It’s way less fun than you remember. Also when you’re older, like I don’t know how long ago you went to LA. But it was a lot more fun when I was younger and could
Unknown Speaker 3:02
Oh yeah, I grew up in Boston. I grew up in blizzards. Yeah, it was so much fun. But as I got older, it’s like, Okay, I get I can’t get stuck in snow banks anymore.
Jessica Kupferman 3:12
Walk into your car is like such an ordeal. Yeah. So you guys from LA, I just want to introduce you. Let’s see. So this is Karen on on over here. Karen Jackson. This is Lana. She is a shipping podcast, as it says on her work behind her. And Karen just caught a long look, which is about looking I love her pie. It’s about loving it, um, specific museum? Well, you can describe it better, because I’m like searching for the right word.
Unknown Speaker 3:49
Sure. So it’s just a, taking a long look at a work of art instead of the usual six to 10 seconds that people usually do. And it gives you a very different experience of the artwork, you know. And so I take people through I describe what I see. And I’m describing the artwork and stuff kind of can pop up out of the background Lee you may not have seen before. And then I follow that with the history mystery or controversy about the work or the artist tried to give it some context. And the whole idea is to just make art and museum visiting a lot more enjoyable for people instead of it being this like death march.
Unknown Speaker 4:29
I see. People do so. I I’ve been I’ve done five seasons. They’ve all been at the National Gallery of Art in here in Washington, DC. But I am taking the show on the road. Just I found that there are a bunch of other museums that have a lot of great online resources. And since these are still like you guys are saying things are still closed. I thought it might be fun to kind of get out and see stuff at other museums.
Jessica Kupferman 4:59
So It’s your show about
Unknown Speaker 5:02
our show. Yeah,
Unknown Speaker 5:03
yeah. Yeah. So it’s called sky walking through Neverland. And it’s a Star Wars Disney and Marvel fan podcast. And we do lots of Thank you. We do lots of interviews with, like people who’ve worked in these various places and magic players, authors, actors. Yeah.
Unknown Speaker 5:22
How fun is the fan community? Yeah. If we’re doing it for seven, seven years now,
Unknown Speaker 5:28
almost eight. Oh,
Unknown Speaker 5:29
yeah, in September and always looking to grow the audience and we have spin off shows we do a live trivia, pop culture trivia on Friday, we have resumed discussions on one division and Mandalorian Yeah, don’t
Jessica Kupferman 5:41
give me anything away. I’ve not started one division yet. And I’m starting to see spoilers online. I gotta catch up. Yeah, hurry.
Unknown Speaker 5:48
Yeah, it ends on March 5. So like, yeah, I think there’s gonna be major people coming on
Unknown Speaker 5:54
March 5. Don’t go on social media. Yeah, I’m
Jessica Kupferman 5:57
gonna try and catch up before then. It’s possible.
Unknown Speaker 6:03
Episode Four, and then go back. Really? Yeah, backwards. Yo, 4123. Watch for again, and then continue.
Unknown Speaker 6:12
Unknown Speaker 6:13
if you’re not caught up in the Marvel Universe, I am. You are okay.
Unknown Speaker 6:19
Unknown Speaker 6:20
for for gives you context of where this is in the Marvel Universe. And a lot of people had issues with not knowing where,
Jessica Kupferman 6:27
well, at the beginning of the pandemic, we went through every Marvel movie from start to finish. And so then that’s like, right, right around when we were done was right around when they announced one division. So I was like, Oh, good. So I’ll just be right there with them. Awesome. I mean, I don’t have as much context as like someone who’s been following it their whole lives. Like, I’m not I haven’t been doing that. But hopefully, I don’t know. I’ll we’ll try your way, though. For first, just because if it was helpful, and that’s cool,
Unknown Speaker 6:58
it is helpful. Yeah. Excited.
Jessica Kupferman 7:00
Share. What’s your show about?
Unknown Speaker 7:03
Hi, good morning, everyone. I’m a little do today. So
Jessica Kupferman 7:06
Unknown Speaker 7:08
It’s good to see you all. And Hi, Richard and Sarah. I’m originally from Los Angeles, but lived off and on in Sonoma County, where I’m at now for since 86. So hopefully, I’m staying put here. And I’m glad what you said about one division because my husband and I watched the first episode last night and we went, we so don’t get
Unknown Speaker 7:31
like why we really
Unknown Speaker 7:34
get the hype. I mean, we love the reference to and the nod to previous. Yes, well, I wasn’t gonna say it because I know some people have It’s
Jessica Kupferman 7:43
okay. I don’t have any idea what why that’s
Unknown Speaker 7:45
Yeah. I mean, that same kitchen. I mean, it was almost identical
Jessica Kupferman 7:49
to the show. Yeah,
Unknown Speaker 7:50
yeah. Yeah. And there was no setup and character, we had no context of who these people were we just bizarre and I’m so glad you said that. So maybe we’ll go watch for and work backwards. But my show is called 19 stories from fear to hope. I had been working on another concept for five years, literally, you know, talk about fear holding your feet to the, you know, fire. But when the pandemic kit I just to use the phrase pivoted, and I thought, Okay, well, I’m just going to tell people stories, but use COVID as really the launching point, but instead of, you know, doing the information about you know, how you should never go out of your house or your bed and just live in fear. I really wanted to talk to people about, you know, how are you living into hope? What creative endeavors? Are you continuing to pursue? Have they increased for you have, you know, how, what has this time meant for you? And for me, I launched my podcast during this time, you know, I was about to go full time into my voiceover work and my corporate job and did and I went, Okay, I have the time to really do this. And so I took some of the same guests I had lined up for my other podcast, in all creative endeavors, and some in business and just, you know, went into telling their story about what does this time mean for you? And I’m just so glad and so happy that I’ve done that, and I haven’t been consistent about it. But I have a really loyal following. And so I’m very, very fortunate. I have one. I keep joking. I have this one listener in Russia. And I’m just I’m convinced Putin is you know, tuning in and you know, I’ve got a zero so if you have any propaganda you want to leak through the show. Anyway, so that’s my shows about
Jessica Kupferman 9:36
sweet Thank you. And then we have Bobby who just joined us, Bobby, do you want to tell us about your show? We have Sarah and Richard on for the first time. So did I lose you guys?
Unknown Speaker 9:48
Yeah. Oh, my God. If that’s like the ultimate cliche these days, you’re on mute. So my my podcast is financial grown up and It’s all about people sharing money stories, and the lessons that they learned from those and then they give everyday money tips. And then I sometimes do like tutorial episodes, like how to do something and things like that, or like five authors on, I’ll have them give you five ways you can improve this part of your life. And then today, I actually released a solo episode explaining what happened with GameStop, which is actually doing very well today. It’s popular. So it’s interesting. Maybe I should be doing explainers on sort of what’s in the news? So
Jessica Kupferman 10:30
yeah, cool. Carolyn, do you want to tell everyone about your show and yourself? Or you can skip it since I can’t see why. Hi. I didn’t have my video on because I have to hop off soon. But Hello, everybody. And yeah, I have a podcast that’s a little bit over a year old called wellness while walking. And it’s meant to accompany people on their health journey by having them take the next smallest step. I am not a fan of saying it’s, you know, the ultra marathon or nothing. I think there are a lot of there’s a lot of low hanging fruit and we can feel better when we don’t shut down the easy simple things. So, and I’ve had a lot of fun and it pretty much saved me in 2020. Nice. Okay, so we have Jenny and Terry, and then you guys want to I’m afraid someone else is gonna come in and I’ll just do this the whole time. But like Jenny, do you want to tell them what your show what your shows? What’s about just tell everyone real quick sorry, this is Jenny Hi.
Unknown Speaker 11:36
Um I’m most of reproach types ask is the sexual reproductive health rights and justice podcast and we just released our 100 today.
Jessica Kupferman 11:47
Congrats. Gary, what about you? If you want to talk It’s fine, though. Well, me Yeah, you. Yes.
Unknown Speaker 11:54
Oh, wow. I didn’t realize it was on audio. Well, I just had this clusterfuck in my house and water everywhere. And Okay, got you in my pocket. But all right. Yeah, I’m doing great. I’m actually gonna put out a podcast. A little controversial this week. Can using Reiki and light, higher harmonics, absolute scalar waves to heal the body, not cure heal the body with the COVID virus. And talking about? Yeah, like edited like three different times. Like Wait, did I say this? Right, go, but you know what I mean? Yeah. I also created some sample music that I use under my meditation, I do a meditation. And also for the vaccine. I’ve only studied them, because I actually had the vaccine one time I’ve only had the first dose and go back next week. I have some Reiki classes coming up and I needed to get the podcast a week earlier. All right. Okay, good. You’re leaning into my Reiki classes. Yeah. So that’s great. It’s based on some research from both University of Alabama here in Birmingham about the maternal virus. And then also Cindy Dale who has written like 36, books on energy healing from ages, she’s a publicist, publisher with Llewellyn really amazing, and she’s actually out a lot now, this whole last year, she just went crazy expanding her work. So anyway, that’s what I’m doing. And we’ll see. I don’t know. Yeah, you should be careful of any of the languaging around the virus like the COVID. Do you think I’ll be like shot down off of Facebook or anything? Furthermore, like,
Jessica Kupferman 13:27
what you’re using them? for using what? For using
Unknown Speaker 13:32
Corona using COVID. I know I know, when like Facebook ads, they were pulling people down. I know several my healer friends that got pulled down. Like their Facebook.
Jessica Kupferman 13:42
As long as you say it exists, I think you should be fine. Okay.
Unknown Speaker 13:47
I just wondered about languaging because I know that they’ve been I know that while I was doing this Facebook ads stuff. And so anything with COVID last summer into the fall, I quit doing them by the fall, but last summer, you get taken down like your account could just be blocked. So that’s wondering about that was anything on anything? Yeah, cuz I think I might just say the virus and put it in quotes. But in the podcast, I say that surprises me.
Jessica Kupferman 14:16
That surprises me. Go ahead, Karen.
Unknown Speaker 14:18
Yeah, Terry, I can tell you what I’ve been seeing on Instagram is and seems like anything that has a reference to COVID. They’ll put a little like pop up over that post, saying, you know, for more information about the COVID vaccine visit cdc.gov. So it’s, it seems like it’s kind of a disclaimer, but
Unknown Speaker 14:39
yeah, actually I thanks, Karen. I did see that had did come up when I did the vaccine because I did make a comment. I did some posts around getting the vaccine. And I am prepared on the shownotes to put the UAB research article as well as Cindy Dale’s work so I am prepared for that. So thanks. I guess I’ll just watch out and I think I will just keep it as quotes the virus. Yeah, yeah, I mean, all right, thanks. Yep. Yeah. Okay, thanks. Thanks, Karen. Thanks, Jess. No problem.
Jessica Kupferman 15:07
So I have three questions from before the call. One is a little bit more of like a live to technical questions. So I’m going to get those out of the way first, and then do more, I guess, not philosophical, but more motivational questions and things like that.
So the first one is from
[15:22] Karen, who is here today, and she wants to know if we could talk about the best way to do Instagram polls. She did a poll of her followers to find out how many listen and phrased it as a yes or no question and one person put no and then no one else responded for a long time. So you’ve ever done an Instagram poll? What it means is that someone had no on the poll, and it was up there for our she said, so go ahead.
Unknown Speaker 15:53
It was just showing like 100% said no. Which was Yeah, which is
Jessica Kupferman 15:57
embarrassing, kind of a disaster. So how better to pull them?
Unknown Speaker 16:02
So my first question about how has to start with why? Why are you just curious? How many of your list of your followers listen? Or are you trying to get more information out of them? Or this was really just to gauge how many of them actually listened, because I’ve got a pretty neither, you know, neither audience is huge. But I know that there’s a lot of overlap, but I was just kind of curious. Plus, I also just wanted the experience of doing a poll on Instagram, right, I’m still trying to learn my way around.
Jessica Kupferman 16:33
Right? Um, well. So we’ve never done that. I don’t think Elsie and I don’t have any idea how much crossover there is. And this could just be us. But I don’t imagine there is too much crossover. Because I mean, I know that women listen to the show, but I know a lot of our men listen to the show, and they’re not part of the group because they’re not allowed, not allowed. And then, you know, and then as far as social media, I mean, at least for our Twitter, that’s everyone in the industry, anyone that’s seen a speak me, that could be anybody, even people who don’t listen to podcasts. So I’m not saying that the numbers not important. I guess what I’m saying is even if you knew what would you you know, they still have to be treated like separate audience types. Because your your marketing, you know, what I expect to see on Instagram is like, so different than what I would expect to see on Facebook, which is so different than what I would expect to hear on the podcast. So I’m not saying don’t do it, I guess I’m saying I don’t really have a better way would be. First of all, yeah, no, yes or no questions, but more? How excited? Are you like most people do sort of like, understood answers, like, How excited are you for the next new episode? or How? You know, how familiar are you with Monet? And then it could be like, totally from, you know, and actually the question the answers can be fun. They don’t have to be yes, no, like, if you say, how many of you listen to the podcast? My answers would have been, I’ve never listened to yet, or I listened all the time. Like, don’t give them the choice of, I’m not familiar with you, or I haven’t listened yet. Like it should always been understood. Yes, because it’s funnier. And either they won’t vote or they’ll, you know, or they’ll pick one
Unknown Speaker 18:33
thing that was so strange was that a lot of people looked at it, people I know who are listeners, but no, they didn’t vote. So I don’t know again. And I don’t know if that just had to do with how I phrased the question or the answers.
Jessica Kupferman 18:46
So a lot of times when I’m going through Instagram stories, and I see a poll, I always have an opinion, but I rarely vote for no reason at all. Except that I don’t know. I’m just curious. I’m more curious what people are asking, then I think they are about my opinion, which is probably wrong. I’m sure they definitely want to know my opinion. I just don’t always necessarily want to give it so I don’t know if you guys are similar in that. Like, if you scroll through Instagram stories, like do you click on every pole or do you just sort of like I’m browsing mostly. So I don’t know if I would put too much stock in it. And yeah, why if they do listen, why would they not just put that they listen, except maybe they should? I don’t know. It’s like a weird like, I don’t want to get involved thing or maybe they just happen to see it then breeze by like you have no I mean there’s it’s hard to know. But that’s why if you make them fun and and enticing in that way, rather than collecting research, I think people would be more likely to respond just for giggle. Does that mean Yeah, I
Unknown Speaker 19:48
agree, Jessica, just to kind of jump in here because I don’t always respond to yes knows or polls. But sometimes I think the questions help. And then sometimes if you do make it more exciting, I think that’s the whole part of engagement anymore. Like, people get bored so fast. They go so fast. Yeah,
Jessica Kupferman 20:03
yeah. So be like, my podcast. No, I’m an asshole or
Unknown Speaker 20:09
I’m your biggest fan. You know,
Unknown Speaker 20:11
the thing with questions. Tina Conway was show last night. Okay, sacred Sunday, what’s your question? So that kind of opens it up a little bit. And then if people have spirituality questions, they can fit in there. So it’s a little bit more opening. And then I’ve noticed she does it on Sunday. So that’s a way to use it. But I think you’re carried I think it’s just really people just like, then and then and then and then what’s that? You know, that kind of thing. But anyway, yeah. Cuz even loyal fans, like you said, I agree. They don’t respond.
Jessica Kupferman 20:36
Yeah, you could ask who they who would they want to hear more about what artist has left them confused? What artists? Do they just not get that everyone else seems to get? That kind of stuff? I mean, it’s just I’d be more, I’d be more willing to answer that. Even if I’ve never heard your show. Just because it’s, you know, fun, I guess?
Unknown Speaker 20:54
Well, like I said, I’m taking since you know, the gallery is still closed, and I’m going to take it on the road. I was thinking of doing like a survey poll, and say, you know, kind of combine it with this whole rebranding thing I’m doing, you know, going on the road. Which of these four museums Would you like me to visit? You know, what
Jessica Kupferman 21:14
if you get two answers? Are you gonna that’s okay,
Unknown Speaker 21:16
because I could just say, you know, I don’t know if the quiz thing lets you have more than one answer. But I want to see where people would tell me that they’re, you know, I would like I’d asked that to see which choice was the most popular.
Jessica Kupferman 21:30
But where do you want to go?
Unknown Speaker 21:33
Well, I mean, there’s Metropolitan Museum of Art. There’s Institute of Chicago Art Institute of Chicago, the Getty. And what was my fourth one? Oh, Minneapolis Institute of Art,
Jessica Kupferman 21:44
I think you should go to the one that excites you the most, because that’ll be the best content. Oh, I’m not saying you shouldn’t. I’m just saying the best content will be what you’re the most excited about, regardless of what your audience says. Okay. All right.
Unknown Speaker 21:58
Thanks, Karen. I have that whole. I have seen people say yes, no, not yet. As a US that’s the one of the options. So you can say not yet. I haven’t done that yet. Yeah. Not yet. is better than
Jessica Kupferman 22:17
not yet is definitely better than Yeah. insulting oneself. So thanks, everybody. That’s good. Yeah, no problem.
[22:38] Okay, the next question I have the next techie question is from Nancy, who I don’t think is here. She’s not for a newsletter, is there an advantage to linking your podcast in Spotify or Google podcasts or Lipson or your website? If you’re using your website, and the pages are viewable? You know, do you have a page that’s viewable across all devices? What’s your preference? So I, for some reason, this question stumped me because, well, for a couple of reasons. One, I always link it to the website. And I never question that because I’m a web designer. And as a web designer, you’re trained to design websites to be your best sales tool. And so, you know, if I want them to do literally anything else, I have to get them to the website first, before they can sign up for the event, before they can join the super squad before they can listen to the show. They have to go to the website. I mean, they don’t have to. But normally, we just link it right to the website. And then I was like, well, maybe other people’s websites aren’t the best sales tool. Hi, Marian. And so in that case, what would I advise people to do? What’s the best option? So I ended up asking LC because there’s lots of options and I wasn’t sure what she would say. And she, of course, gave me a brilliant answer, because that’s how she does. So her answer is the following. Consider your end user and what they have to do so click through the link yourself as if you’re a reader, an email reader. And then what happens next, how easily accessible is your player? Are there other subscribed things there that are accessible, like how easy is it for them to pick where they want to listen and send them there, but that those things should be on your website so and it’s true that like if you go to any of our episodes on our website, you can also click here to go to Spotify or here to go to Pandora or here to go here here we go here here to go here. So at each player has those options I believe. And then she said, which is something I always tell people when I’m designing a website balance the answer of what you want them to do, versus what they want to do. So if they want to listen to the show, but you want to sell coaching, send them to the website if you want them to listen to the show because you want diehard you know like like comedians, for example, care nothing about their website, they just want listens, listens, listens, their audio material is their most important material, but if you’re trying to get clients Or you’re trying to get email subscribers, there’s other things you would send them to for various reasons. Since she’s not in here, I can’t ask her what her biggest podcast goal is. But I challenge you guys to think about what yours is. Is it just to get more downloads? Or are there other things you want them to participate in? and send them to the appropriate place? If your website is not that place, because you haven’t spent a lot of time developing it? Think about what your what you could make it into like, like, how can your website help you achieve your goals? What your podcast is? And can you make some tweaks on the episode page or the home page or, you know, the individual episode pages to see if that could help you further, whatever goals you’re trying to reach? So that’s the second question. And then the third question was more about overwhelm, which I thought was a great question. If you guys, you know, because we’re only halfway done, if you want to put questions in the chat, I’ll answer them. Or you can just raise your hand or whatever, when I’m done. But okay, so this question was about, overwhelm. How do you hold on, I gotta find the question so I can read it properly. How to Keep going, when you’re feeling overwhelmed with all there is to learn? How do you keep going when you when you feel overwhelmed with everything there is to learn? And so I’m going to go ahead and guess that every single one of you has either felt this or answered this question for yourself. I have this happened to me all the time, I have found
that a repeating pattern for me is get excited about a project. Think it’s easy. Get involved, realize it’s complicated, but want to do everything complicated immediately with the project. So like if I’m podcasting, for example, like I immediately want to have the website, the business, everything around it, and I needed up in like two weeks. And so like with Shopify stores a perfect This is my latest project is I started to do a Shopify store thinking I would just put up some t shirts that I wanted to design, then I realized that Shopify could connect to Etsy, then I realized I could connect to Walmart, and Amazon and eBay, and I wanted stores and all those places with the same products, then I realized that, you know, there are all these other apps that would allow you to, you know, like, have social urgency, or, you know, it would send emails on your behalf, or it would post to Facebook, it is Instagram. And then a month in, I’m like, What am I doing? I just want to sell t shirts. Why am I doing this to myself. And I think people have this tendency with podcasts, because all they want is to put their message out, and then they realize, I need a website, I need an Instagram, I need an email I need, I needed to do this. And I want it to do that. And you’re you’re I see you nodding Sarah. So I’m just going to use an example your desire to talk about one division has now been buried by all the other obligations that you have with this project. And now you hate it, or you’re getting close, or you just feel like you can’t do it now. And all you wanted was a little dream to have, you know, to have something fun to talk about. So what I do is start over, what I do is blow the thing up and start completely over from scratch. I’m not saying this is the right thing to do. But like with the Shopify store, I’ve blown it up three times, I have added everything, and then deleted everything and then added it again. And then gotten out of control and deleted it again. And I’ve done it I’m telling you since October, I’ve done it three times. This is not ideal, the ideal thing to do is create a timeline for yourself. If you’re feeling like you need to have all these things. My advice to you is realized first, you don’t have to have them all now that podcasting is a process that you get better with time that you get more comfortable with what you can manage with time. So in the core, I used to do a podcasting course. You know, when I think it’s the only person I know that still exists in podcasting that has taken it. But at the end of the course it was something called like a sales funnel like a podcasting sales funnel. You want to make money, you want to do it right away. So the first thing people do is go
How can I get advertisers? or How can I get new clients, but you have to kind of ease into it. And this is the same thing with what you’re learning. So like, you want to have a Facebook and an Instagram and a website. Fine. What thing can you do by the end of the month, this month? Can you finish the website? Can you get the Instagram going? Can you get the website, even if you let’s just say last two weeks, but go incremental things that time so you don’t feel like you have to know everything at once. And especially if you’re a person that has guests on your show, it’s three times as overwhelming, because you’re also drowning in appointment making. And so your your need to like get people on the books, get their information, get, you know, get their email, see what time is good, let them know how to record like all of that. Well, first of all, that can and should be automated as soon as possible so that you don’t like spend your entire time booking appointments. So I recommend something called acuity scheduling ACU i t y, which is $10 a month or so. And what happens is you go we’d love to have you here’s the link to book and then that link asks them for their bio, their Twitter, their headshot, you know, a couple questions for all the things and then you have to do none of that.
But guesting is a whole nother thing, because somewhere in your head is a long list of people you want to have. So get that stuff all out. If you don’t like using paper, which I don’t use something like Evernote, or notion and make lists. Here’s a list of all the topics I want to discuss, here’s a list of all the people I want to have on, here’s a list of all the stuff I want to master. By the time I’ve hit 200 300 500 episodes, by the time you hit 500 episodes, if you want to have a blazing Instagram, a, you know a hopping Facebook group, a Twitter that’s you know, running itself, a merchandise store that everyone wants, great, but just write it all down and pick one thing to master at a time there. Your event, you know, the reason I say this is because with any luck, your audience is going this way, not this way. So you don’t have limited time to capture these people’s attention. Like before they go somewhere. If anything, they’re they’re not going anywhere. And it’s increasing, regardless of what you choose to use first. So it’s like, if you decide you want to grow your email list, first, figure out what you’re going to offer as a freebie or an opt in, start collecting people you know, start getting them to sign up and then say, Okay, now I’d really like to get them on Instagram, then you start planning what you want to do for your content on Instagram, what days you’re going to have what things and start with that. Because now that you’ve had, or if you let’s say you do the opposite, do the Instagram first then decide I want these people’s email list, then you start posting on Instagram, what your freebie is. Now those people and those people are going to start meeting in one of those places. And then you say, okay, Facebook, and then that, you know, makes it bigger. And then the next thing you do makes it bigger and bigger and bigger. It’s not like you have five minutes to collect 20 people’s information or they’re leaving, once they’ve committed to one of these channels. They don’t you know, it’s going to take what’s a lot of work to unfollow people, right. It’s a lot of work to say no, I don’t want this content anymore. So once they’re in there, for the most part not going anywhere. So you have lots of time to develop the other channels. So I would say one thing at a time. Just anyone since that’s my last question. Oh, no, I have I have Richard’s question. So I’m going to answer Richard’s question. And then I’m assuming since you’re together that you have a similar question, but I mean, I want to come back to this question of overwhelm. Because I think it’s an important thing. And I think all of you could probably answer this question equally as much as me depending on how far along you are, even if you’re beginning, I’m sure you’ve gotten to a point where you’re like, wow, this is a lot more than I thought it was gonna be and what did you do? Why are you still here? You know, even signing even if the answer is sign up for the Super squad and pray that I you know, when I come across something, this will be a library that has an answer. That’s a good solution as well. But I don’t need to sell that to you because you’re already in.
[34:08] Okay, so Richard’s question is about media kits, putting together ad packages, how to price these packages out on a monthly basis. I would use your download numbers and your website numbers and social if you have that, Richard, is there something on the web that I can look at that has pricing info based on downloads and web looks, you don’t want to see that because it’s just going to upset you. So the industry standard for advertising pricing is like 25 to $35 per 1000 downloads per episode. So if you have anything less than that even if you have that, you’re looking at like $100 a month for an ad which is insane, insane. So I usually go by what you said which is like traffic plus email list plus Facebook reach plus Twitter reach and then make sure that whatever you’re including you are going to post for that sponsor on those channels. But you know, Our podcast only gets about 1000 downloads per episode. And I mean, there’s only so many podcasters that want to hear from Elsie and I both simultaneously, like, I’m okay with that. But, you know, because of that, we use everything we use our Facebook group, which has 19,000 people, we use our Twitter, which has a, you know, a gross reach of something like 22, with hers in mind combined plus the other show so monthly. So so what I try to what we try to price on is that reach plus how much work it is to do an ad because if, again, there’s going to be some chasing of the materials. And then if they need your pre recorded an event, you know, there’s some there’s some aspect of how much time does it take you to take a sponsor?
And then another way of pricing is just thinking like, Okay, well, I’m new at this, and I have, say, 500 downloads an episode, and I don’t really have any other like, reach. It still is a very specific audience. So for you guys, for example of Stanley, you wanted to, you know, he’s dead. So that’s not gonna happen. But you know, if he wanted to advertise, you know, you He knows damn well, that every single person listening to your podcast or interacting with you is a customer that’s worth a lot more than $25 per 1000 people, I think. And so you can just wing it and say, you know, let’s start with 200 an ad. And actually, you’ll know, so like, I’m looking at your faces right now. So if I say you should charge $1,000 an ad, like, like most people would be like, either, I’m not sure I can deliver an ROI on that. Or they’re like, hell yeah, I should. And, and not because it’s enough money, but because you feel good about the fact that your product is worth that most people will have a gut reaction to, if I say $30, you know, you’re like, then it’s probably not the right amount. So whatever that amount is, go ahead.
Unknown Speaker 37:04
I have a question regarding that. So we get like per episode, we get about what 500 600 downloads, but per month, we get 11,000 monthly downloads.
Jessica Kupferman 37:17
That’s because they’re listening to back catalogue with you is going to be important. But let’s think about that. So like, there are ways you can sell back catalogue, but it’s, but like, what I usually recommend independent podcasters do is, you know, they sell going forward, not a lot of people can sell better. Go ahead. That’s fine. Hi, Patrick.
Unknown Speaker 37:42
So okay, sorry.
Unknown Speaker 37:43
Wow, that’s such an important thing, especially if you think about like what they’re listening to and your podcast is really timely, that’s really a good thing for me to think about. Thanks. Sorry, just I just wanted to jump in and say,
Jessica Kupferman 37:54
yeah, the same way we get 8000 a month, but 1000 per week. So I know they’re going back and listening to back catalogue and stuff. And I don’t really I mean, we host on Lipson, and I do think that you can do dynamic ad insertion on certain hosts, but it’s hard. So knowing that you can raise the rate by saying, you know, I know, we only get 500 a week, but people are going to be listening to it heavily for the next four months, because our shows get played over and over or people are still discovering us. And then you can say, like, 250 and add comfortably because you know, they’re going to be having exposure for six, you know, for six months or more. And I would make that part of your media kit. Okay, you know, yeah, I mean, yeah, I don’t know if you’ve noticed, because but there’s a course in there that I did about sponsorship in the in the in the super squad, I think it’s like a to z a sponsorship or Ultimate Guide to sponsorship. And it is literally everything, I had a sponsor, sponsorship ad agency for a little while I sold it for podcasters. And I negotiated with them, you know, and so I put everything I know about it in there, including how to sell podcast advertising, how to price it, how to show your, your audience in the best light and you know, even like order of appearance as to what should go in the media kit, because you want to sort of tell the story of your show, like who you are, what the topic is, and then who your people are, how much they love you How many of them there are, and then that’s when you give the price once you they see that these are the exact right people and this is how many of them are boom, then you give them a price and they can’t say no. Or we beat them up. Just kidding, right? So yeah, but I mean, it’s a it’s like a it’s a sales. It’s more of a strategic like psychological strategy of we’re going to show you that we have who you need. And then we’re going to show you how much better it is than every other kind of medium because it has so much better return on investment because it’s a podcast. Part of that has to be in there too. And so the course in the super squad has all that info and hopefully I’ll be helpful, you can always reach out to me and asked me to look over your stuff or, you know, even do a console if you wanted, like I do that too on the side. But pricing is tricky. I usually tell people to go with their gut. And also depending on who you’re going after, because you can’t underpriced. Like if you’re going after someone huge, if you tell them $100 an ad, they won’t take you seriously. You kind of you know, for certain advertisers, you kind of have to be like, you know, it’s 750 a month or it’s 1500 a month. And with that you get this on Instagram that’s on Twitter and an unboxing to you know, smiley faces and a kick in the pants or whatever. I don’t know, but I’m just, you know, but you give them like an idea of everything they get. So it’s not just $50 for these 1000 listeners, but it’s like a whole package of exposure and interaction and engagement with people who will love you. Design. Okay, great. Okay, cool.
Unknown Speaker 41:03
Yeah, that’s great. Thanks.
Jessica Kupferman 41:06
Okay. All right. So Lena Lena says I just looked at the course in Super Squad about media kits really good. Yeah. So there’s a media kit course. And then that is also part of the sponsorship thing, which is like, just I just poured out every piece of knowledge that I knew about, like how ads work and what to expect and how to have a successful campaign and what the contract should look like. Like all the things. Thank you for that. That’s very nice view.
[41:20:] Marianne says, I’d like to hear more about process for selling back catalogue with dynamic ad insertion. You know what I would like to learn about that, too, because I’ve never done it. I know that each host has their own capabilities doing that, but I don’t know how fancy it is yet, like I know if you host with. So the big all the big New York Times, NPR, they all host with a company called Art 19. And Art 19 is probably very schooled in doing that. Lipson on the other hand is I mean, I’m not gonna say they’re dabbling in it. I’m sure they know how to do it. But they’re not good at Mass advertising that capability. Because I’ve never seen anything come across my desk. That’s like, if you want to sell back catalogue, here’s what you do a plus b plus c plus d, I think you have to, like, reach out to rob, tell him you want to do it wait two weeks, then it gets back to you. Like it’s kind of like a it’s like kind of like an under current type of thing? Yeah, they do. I know they do dynamic ad insertion. But I don’t think they offer two shows that are smaller than, like X, Y and Z. Like I think right now, they’re only they only reach out purposefully to really large shows. But they can still do it for you. They’re just not telling you yet. Oh, Karen says $10,000. So you know, they have you looked into that? And then they said, unmute and tell me if you’re okay. Oh, so she did? Okay.
Unknown Speaker 42:58
Yeah, I just looked it up on the site. Oh, it was kind of
Jessica Kupferman 43:01
you have to have $10,000 to do it.
Unknown Speaker 43:03
And that that was going back. I don’t know, a year or so ago. I don’t know if it’s changed. But But here I agree with you. They don’t advertise
Jessica Kupferman 43:12
per episode per doubt per episode within 30 days, or something, or 90 days within a 30 day period. But you guys don’t have to do that. You just have to tell your people. We have this per week, but we have this per month and your ad will be there forever. Who knows. And then you can just say like, here’s an episode we did three months ago, this now has 40,000 downloads. So even though my new show just got 500 people are listening to this one too. So your show will be that show in four months. You know, like it’s a never ending supply of listenings and downloads, it’s just not going to be all within a 30 day period. Some people have that. Like there’s lots of shows that are evergreen for whatever reason, like and technically yours is kind of like that, because that media does not go away. Like our My show is kind of evergreen, because we we talk about issues, like news and stuff and it gets resolved or things change with the industry, like whatever I say on Monday could be different by the time it comes out on Friday even especially like if we talk about Apple or anchor Spotify or something like that. So every show is different in the way you sell it can be really customized to showing off your the best qualities and the best aspects of your show and minimizing or even eliminating, selling the parts that aren’t as appealing to an advertiser. But advertisers want one thing and it’s not your it’s not your show. It’s not the content. It’s not the guest, they want your audience and they want the exact right person and they want as many of those people as possible. So as long as you can show that you have those exact great people, even if you have 100 of them, it’s better than having 1000 people on all things considered, and only having 20 of them be the right person, like, yes, you’re getting a lot of downloads, but you’re not getting the exact person that’s hard to find. So if you have that person, all of you here have a show that has that exact person that is worth much more than 10,000 downloads an episode, I think, okay, what’s next? What do we have here? Okay. Oh, Cheryl has a question.
Unknown Speaker 45:28
Hit me. Yeah. Hi, it relates, again, relates back to LCS presentation on run the world on Sunday. Oh, yeah. about the changes with Apple podcasts, and subscribe actually, meaning subscribe, that it’ll be linked to either Patreon or a way to have your listeners, you know, fund your podcast. So two questions I have.
[45:48] What is Apple’s incentive in doing that? Are they going to take a portion of that? I think it’s very generous of them to make that link available. And that that option available for your listeners to you know, fund you. So that was my first thing? And secondly, is it a direct link to Patreon? Or is it a way to actually just have whatever whether it’s via apple or say, it goes to Spotify? Like, is it Apple podcast specific? And it ties in your other platforms? I don’t know. I didn’t formulate this quite as thoroughly as I thought. But I guess I’m trying to figure out do you know more about how that’s going to what it’s going to look like and how that’s going to be?
Jessica Kupferman 46:41
So when it comes to what other companies in the industry are doing she has much more of an insider’s look than I do because she works for Lipson. They probably discussed the stuff the company meetings or she knows the people who are in charge of it or hears rumors and undercurrents. If I had to guess, and usually I guess, right, but not always, if I were Apple, what I would do is make it a similar system to the way people pay for monthly subscriptions via app. However, you know, like if you want to have access to a photo editing app, you can either buy it one time for $50, or you can pay $2 a month for the rest of your life. And I would think that it would be like that. And then also similarly, they would take a piece of it. Because that’s how they do that for apps too. So it’s like, if I if I get you to spend $50, then I get to keep 30 of it. But if I get you to pay two, I only get $1 30. Every you know like so you want the larger amount you want or you know, or you want as many people to pay $1 per month as possible. And either way Apple takes a piece of both, you know, just maybe a smaller piece of one than the other. But I’m purely guessing because I don’t know. And I don’t know if she knows. But I mean, I can ask her, what she thinks about that. And what you know, the incentive is to make money. I think they are finally waking up to the fact that everyone else is going to start making money on podcasters. But them and I think they don’t like that because they’re starting to make them look stupid. But they’ve spent a lot of time developing their phones, developing apps, developing computers, developing iPads, and just being like, Well, yeah, I mean, we host these podcasts, but you know, they kind of just ignored the industry for a really long time. Like, we’ll just let them do what they want. Because we have a directory and blah, blah, blah. But then when people started to pay attention, and made other directories, and they started allowing podcasts on Pandora, and on Google and on Spotify, and they’re making money doing it, then somehow I mean, they’re not making money from me necessarily. They are from people who are subscribing to podcasts or whatever, on Spotify. Now they’re starting to see like, oh, all these people are making money. And we have the most podcasts for everyone. How can we make money with it, but it’s, it was an afterthought, as it should be. Because there pull. You listen on Spotify and Google and Pandora. They are content, creating companies, their whole modus operandi aperio say that is making content, not necessarily software, but Apple makes money on hardware. That is their business. They’re not a content, business. They just got into the content business with Apple TV, because even the music, it’s not like they’re paying people to make music on Apple. But that would be ridiculous right there. But they are developing content for the first time with Apple TV as the first time they’ve created content. Whereas like every other Well, I guess, you know, like Pandora and Spotify. They’re sort of like content servers, but they’re not hardware makers at all. So Apple doesn’t really need to make money from podcasting or podcasters. Wait, what would you say? But they make money on every app that goes through the app store to Well, that’s Cuz, you know, they’re not stupid. And because, you know, because developers should pay money to have access to that audience, right? I mean, I mean, you can’t get it for free. So that makes sense to me. But it’s still access to everyone’s heart. I mean, like an app. They’re not going to pay you to make an app, you pay to have access to everyone who has their hardware. It’s still it’s still a hardware, a hardware interaction technically, because now they know they’ve sold enough phones where access to those phones is, is appealing. So I don’t know.
I’m just offering that perspective as a way of, you know, if you want to predict what they’re going to do, or if you’re curious about why they do what they do, just remember, their main business is different than Spotify is different than Pandora different than even Amazon in that, you know, Amazon doesn’t really have hardware, they have the fire, but that’s kind of we all know, that’s kind of a poopy product. I mean, we have them, I have it. I mean, I’ve candles, candles are okay. But they have nothing to do with podcasting. So it’s like Apple’s really the only company I think that makes significant hardware for what we do. And that’s why they don’t really care if we have chosen or not, but it’s just something to think about. Terry, just send us a link the information com, Apple plants, podcasting, subscription, service and threat to Spotify. But if you listen to our show, which none of you probably do, and that’s fine. I made a prediction a couple weeks ago, when I saw that they were going to do this, which is like, they’re all going to be sorry that they made these things. paywall because no one wants to pay for a podcast. It’s been free since the dawn of time. And every you know, and yeah, I’ll pay for television, I’ll pay $5 a month to anybody who wants to serve me up an old movie, a new movie, a new TV show, I’ll pay for all that Netflix, Hulu, I’ll pay for all that. But I will be damned if I pay for audible when there’s a billion zillion free podcasts that are brilliant out there. And even if they let’s say they do start a subscription and like, if I want to listen to all things considered, I can still go to NPR and do it for free. They’re still doing that show for free. It’s Public Radio. So like, getting me to pay for a subscription for stuff I can get for free is ridiculous. So that means they have to develop content that they would put under a paywall. And so far, I don’t see any content except for Howard Stern. I don’t see any show out there in the world that is worth leaving one subscription to go to another or paying $15 a month to hear one show. So I think they’re gonna lose a ton of money on it. But that’s just me. And now, yes. First of all, thank
Unknown Speaker 52:45
you for answering that question. I hope it was. No, it was it was good. And then Richard it asked if he asked about the show when it aired night. It was this past Sunday. And is it available for replay through She Podcasts to LCS? Yes, LCS present way? Oh, um,
Jessica Kupferman 53:06
we were trying out a new platform. She must have recorded it. I’ll find out. I don’t know.
Unknown Speaker 53:12
I don’t know. Yeah, I mean it or be around the world. But if you could find that out? That would be yes.
Jessica Kupferman 53:17
I’ll find out. We’ll let you guys know.
Unknown Speaker 53:19
And then I have a technical question. That sounds ever so silly. And so basic. But every time I click a link that someone puts in which I’m very appreciative, Terry, you did this. It takes me away from you guys. It takes me away from the page. How do I get this without? How do I save this so I can get to it later. See what the link the information on podcasting subscription service in threat to spot? Oh, yeah, I never know how to do this. So I never click on them. Because the one time it did it took me away. And I couldn’t get back to the screen. And I was like, oh, and it’s very basic. I know, probably everybody knows how to do this.
Jessica Kupferman 53:51
It’s so cute. I can’t stand it. Okay, so here’s what you do.
Unknown Speaker 53:55
Jessica Kupferman 53:56
one window and the computer. So if you click on the link, yes, it will take you to your browser where this is not. So click on the link, go to the browser. And then I don’t know what kind of computer you use. But if you like, if you Wherever your menu is like on a Mac, they have a list of all the stuff that’s open all the little applications.
Unknown Speaker 54:16
I have a Mac, I have a Mac Yeah.
Jessica Kupferman 54:18
Okay. So a lot of most people have their little menu at the bottom with all their applications. If you just take your mouse and go to the bottom, you should be able to see the zoom icon and you can click right back to it. You should be able to click right back to it. You have to practice though, takes some time to learn them. That little skill. You have to practice. But But yeah, I mean, that’s the best way to do it for me. Like if I’m in a zoom and someone posts a link, I click it right away because I don’t know that I’m going to get the chat transcript like even if you get a transcript of this conversation. It may not have everything that’s everyone said. However I do I do get that from zoom. They’ll give me a chat transcription I think or maybe it is from otter. Have you guys ever looked at the transcriptions from the QA? Like, do you happen to know? Do you know Karen, whether or not has chat? Some of them? Do. Some of them? Don’t?
Unknown Speaker 55:12
I don’t remember. Honestly, I’d have to go back and check again. She
Jessica Kupferman 55:15
does. She left. But, um, but yeah, I mean, I that’s why I would say if you want it, click it, and then just come back to the zoom if you can. I know. It’s hard though. Because I mean, I live with, I don’t want to, I don’t know how what generation she is. But I live with a boomer and they, it’s not natural to them for whatever reason, like we’ve I’ve been doing it since I was 20 or so like, that’s how I got my first email around 20. And it’s pretty natural to me, but my mom was 40 and it’s not you know, by then your, your work, how you work. And so, share squares and tabs, you know, it can be a little harder to learn. So that’s why I said she had a practice. That’s why I say to my mother in law, you have to practice us the share, square and practice.
Unknown Speaker 56:00
Old dogs can learn new tricks.
Unknown Speaker 56:03
I know I’m
Unknown Speaker 56:04
out. Okay, I just did. Okay, good. Do I get a star? I mean, I want something.
Jessica Kupferman 56:08
It’s just not instinctual for people over us. I mean, I’m not I’m not I mean, not to say anything about your age or whatever. But I mean, it’s not instinctual. I think if you learn how to, you know, have a job before these things came along. It’s harder to it’s harder to, I think, remember how to do stuff. It’s all sorry, and I hope it wasn’t. Yeah. Oh, gosh.
Unknown Speaker 56:30
No, I’m totally kidding. It’s okay. I’m anything I’m proud of. How did you do that? Lina. The little number one gold medal.
Unknown Speaker 56:39
Yeah, I thought you could only do thumbs up slot on that
Unknown Speaker 56:43
reaction. See that now.
Unknown Speaker 56:47
You go to the little arrow just next to the video camera. There you see choose video filter. And then you can do
Jessica Kupferman 56:58
whatever backgrounds and filters and then studio effects right? Or no? video. Video. Were that. Oh, I see you. There it is.
Unknown Speaker 57:11
Thank you. Oh, that
Unknown Speaker 57:13
just I also have some information. Cheryl, I just noticed that in the lower right hand corner. Well, my chat is in the right column. There is actually a safe chat function at the very bottom of the column. Yeah, I
Unknown Speaker 57:29
saw that and I’ve done that before. But like Jessica mentioned, sometimes the link doesn’t come through I say click through and so you sit there and try and write down the little address. But then yeah, I saw that thank you so much.
Jessica Kupferman 57:43
The skill is not that the clicking or the remembering it’s just the getting back to zoom which can be tricky if you have a bunch of stuff open that’s all if you have stuff open then it’s hard to go Where did everyone go? But yeah, yes, I have to run to you because I need to go pick up my little schnoodle from school. But please reach out to me if you guys have any further questions Jess at She Podcasts calm. If you have any follow up from today or have any other questions, especially you guys with the media kit and selling ads, let me know and I’m happy to help over that. I will see you guys next time. Thank you for coming.
Unknown Speaker 58:15
Thank you everyone.
Unknown Speaker 58:20
I enjoy the snow Okay, cool.
Unknown Speaker 58:26