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Lesson 36 of 75
In Progress

02-11-20 – Jessica

jess 2-11-20 take 2

[00:00:00] Everyone just disappeared. I don’t know what happened. Everything’s just shut down out of nowhere. Oh my God. I hope that stays up on the thing. Um, I’m just going to tell Elsie and my thing shut down. Uh, lost them, but I’m back. I don’t know why that happened. Um, anyway, I hope you guys can enjoy. Let me back here.

I don’t know where I went. Does anyone see me? Can you guys see me? I’m so sorry, bill. I was in the middle of telling you guys something good too. I hate when that happens. Uh, let me just tag some of the people that I knew were in there. Leanne drew, where did you go there? Someone’s back. I hope that’s Leanne.

Here you go. Um, I think I saw Amber. I didn’t know who else got in there. I didn’t get to see what’s going on there, but hi, I’m so sorry. Yeah. The joys of the internet. Oh, and LLC doesn’t understand. I was going, I’m going to just text her. I, uh, I was going and it dropped me [00:01:00] and now I’m back, but I lost like five people.

Okay. Hopefully she can help. Um, Leanne, are you back? I see Bonnie’s there. Um, I hope you guys can pop back in. I’m so sorry. Oh, she says it’s okay. They always watch after. Okay. That’s fine. I’m so sorry. That was definitely an accident. And again, embarrassing. Okay. Lauren says she can see me. I’m just going to give it a minute.

I hope the old video stays up like, Oh yeah, it’s there. I know it’s not there. Okay, hold on. Let me just say everyone. I dropped and started a new one. Go there. So, sorry. Okay. Just going to take a mini hats tries to mean it. Just a mini. Okay. I see Lauren. Okay. I see people are coming back around. Duh, duh, duh.

[00:02:00] Hello? Hello, Leanne. Okay. I was talking to you. I’m hoping that you heard at least a little bit of what I said about aesthetic. So what I was saying about sharing a booth is that right? The first time I did it, I made a, I made a big banner for the back of the booth and I felt like it was a mistake. It was too much for people to look at and read.

They didn’t have a good idea of what we were doing. So then the second time I made what’s called leaderboards they’re standup banners that go like this. I had one for his event, one for my event, it worked a lot better. And also it kind of showed. A better divide. So I wasn’t answering questions about his event and he wasn’t.

I mean, not that I didn’t have the capability, cause we both work on each other’s events, but you know, you’re always the best sales person for your staff. So when I had the meter boards, I didn’t want to, um, dry backdrop. Like, I didn’t want it to just be gray or whatever, horrible color they chose. So I got fairy lights that, um, you know, you can buy them on Amazon.

I don’t know how much they are in Australia, but they’re not a lot. And I had the kind that trickled down. So it was [00:03:00] kind of like a wall of lights and then they were blinking. And honestly, it was best. That was the best, a decision I could’ve made because you can see the lights eat no matter where your booth is.

You can see lights from almost anywhere on the floor. Like when you, people walked into the, you walked into the room, even though it was all the way in the back, you could see my booth right away, because it was du, du, du, du, du, du. And it was pretty, it looked pretty, they were fairly light, so it looked nice.

So, Mmm. Oh, yeah. Okay. She said, yeah, I heard about the banner. Yeah. So do something to help yourself stand out both of you if you want to, but don’t use the back banner as like a joint don’t use any kind of joint materials. Just share the space. There’s two chairs. Usually, usually it’s like an eight or 10 foot table.

There’s plenty of room for you both to set your stuff up. You don’t need to like, do a divide in the middle or anything, but hopefully your branding and their branding will look the same. So it should be okay. Um, yeah, [00:04:00] flashing fairy lights are really fun. Um, okay. They did it attract a lot of people. It was at podcast movement and it was really an idea if I do say so myself.

Okay. Let’s go to the original question. Um, let me go back to where that is. Here we go. Okay. Leann, great questions. I must say. And I did Carolyn’s earlier. Um, Evelyn had a question in the group about creating episode, providing information without panic. Her podcast is about Airbnb, and she’s going to do an episode about the coronavirus and us as hosts.

I mean, There’s an Airbnb policy. Okay. This is actually a good question. I don’t know if it was answered in the group. It looks like, yeah, it looks like the answer a bit, but anyway, if you have to give some kind of bad news or instructions to people, fire paddock, I think the first thing you say is, listen, we’re going to talk about, about something that people are worried about today, but whatever [00:05:00] you do.

Don’t panic, it’s fixable, it’s manageable, it’s doable. And I’m doing this episode to help you through this situation. And I think once you start with that, people can, you know, they can deal with it with a much, with a much lighter head. And in fact, just a general communications tip. About delivering bad news this morning, Chris had an email in his inbox that he, I knew he was going to be upset about.

So I asked him if he saw the email and when he said no. So I said, um, this person wrote back to you, what did he say? What does it say? And I was like, you should just read it. You should just not, let me tell you, you don’t want to be the bearer of bad news if you don’t have to be. And then also, if he did want me to read it, I would have prefaced it with.

I’m sure we can work this out, but, or I know this is probably going to seem like more of a big deal than it is. We don’t tell people how to feel, [00:06:00] you know, cause everyone’s entitled to their emotions, but you can just say, I’m going to help you with this, but I’m going to work through this with you, but, or, uh, I mean like actually it’s kind of like, you know, I’ve learned my best tips about this with my five-year-old cause he’s really.

It’s like he is 80% cool beans and 20%, what the fuck? And I never know which kid it’s going to be. So like I could say, I’m sorry, you don’t have any dessert tonight. And he’d be like, cool beans. And then I can say, well, now you have to be getting your pajamas and I’ll be like, what the fuck? You never know when it’s going to be.

So I often start him off with the, Hey, we got to get ready and do something. You’re ready to hear what it is. What we’re going to get in our pajamas. And then like, usually I can get a better reaction than I can usually get like a, can I find more minutes? Or can we wait a sec? You know, like a little bit more of a rational response than just kind of springing news on someone.

So I hope that’s helpful, Evelyn, even though you’ll probably see this later, what other questions [00:07:00] do we have hit me? Hit me, hit me, hit me, just post them right here in the comments. Um, what can I do for you guys? Oh, yeah. Lauren posted the sleep with me on the other video. Thank you so much, Lauren. That was super helpful.

What else? What else? What else? What else? What else? How many of you guys are on tick? Tock? Can we just talk about, to talk for a second? I joined tick tock. I don’t remember what my name is on there. I think it’s some forks, but I think it’s like tick-tock dot com or whatever. You can do an email slash at some forks.

The reason I chose some forks is because that, I don’t even know if that’s right. That’s probably a, Oh, it goes against the community standards. So I have to delete it. Well, anyway, I’m at some forks on tick shot. I’d love, follow you guys and see what you guys are doing. I’m not doing very much yet. I have lots of ideas, but as usual, I have no time.

Although all it is is filming yourself from here. And then if you wanna have a conversation with yourself, you go over here. So it’s like, yeah, this guy, [00:08:00] and then this guy, and then this guy, I mean, if you want to do a hat that kind of like helps it even more, uh, know to test for you have Ani. It’s pretty funny.

I’m not going to lie. It’s some funny stuff. It’s not just about dancing and stuff. Like, I don’t know. It’s a creative outlet, but also I just, I enjoy it watching other people on it and make their dogs dance and stuff like that. It’s ridiculous. I know, but I have a fragile little soul and I need to amusement.

And so that’s how I manage myself. Why am I on there? Um, So I went to a women’s conference last year, and one of the panels was, you know, you tubers and tick talks, tick talkers. And I saw the little video she was doing, and I thought they were really cool. And she kind of gave me an idea of like, Hey, can you use it for like small bites of information or to be yourself or to be funny, or to be this or that.

And I thought it would be fun to be funny on there. And then when I got on there and started following some other people, there’s like, there are other people like me there. Over 40 moms and tech people. And, um, I kinda just [00:09:00] wanted to see what it was all about. And mostly it’s lip-syncing, which is pretty fun.

Um, I don’t know. Yeah, it’s just for fun. Some of it is like magic makeup tricks and some of it is like outfit change tricks, and yeah, it’s just ridiculous. It’s just nonsense. But I want to see what everyone else is doing on there too, because maybe I’m not, I haven’t maybe come up with my exact. Perfect use for it yet.

Um, Bonnie, have you heard about any fun out of the box podcast marketing strategies that you liked

a way to put me on the spot there, Bonnie? Um, let’s see, out of the box marketing strategies, I mean to talk is a perfect example and you could. Recording some of your show on video and, and make a tick chalk or an Instagram. [00:10:00] I like when people do little snippets of the show, I like seeing like on other social media outtakes, if you post the outtakes as your snippet, that usually works out.

If you have outtakes, which, I mean, I don’t see. And I kind of always do, um, Uh, gosh, that’s a really hard question to answer just out, you know, who’s good at, out of the box marketing stuff is Elsie. She likes to do gorilla marketing. She likes to do like, uh, leave flyers at a coffee shop kind of thing. Um, Yeah, Snapchat, and to check her similarly and they’re fun and it makes you look young.

Um, I think that a good marketing strategy is posting about your day stuff. You’re doing like when you, like, I like your social tactic of posting, what you have for breakfast and post workout and what you’re working on that day. I think that’s really smart. [00:11:00] It keeps people engaged with you personally. And I think that’s a really good idea.

I haven’t done it in a really long time, but I did use to do it. I stopped doing it. I should start doing it. Um, I don’t know why I stopped doing it. I think I just, you know, I was a social media consultant for a really long time and I may just be like, burned out. What entices folks to listen to audio on Instagram?

I think having it be really colorful and bright and maybe bring a little bit like if you can see like the audio line already going, I mean, videos sort of start themselves on Instagram. So all you need to do is put the audio against an interesting looking background and it will entice people. And also, you know, when you write your enticements or the comments that go with.

Whenever you’re posting, you should make them sound a little bit like magazine headlines, like go to a Cosmo or, you know, those are the ones with the most salacious headlines. And it [00:12:00] says the top three reasons why you’re screwing up X or the top four hottest ways to do Y or the top, you know, the, you know, secret somethings to help you with something like all those are.

Meant to sort of like grab your attention and steal it from other things. So if you can write like magazine headlines, for reasons why they should click or posts or, or share X, Y, and Z, it’s usually a really good tactic. It’s kind of fun to do that. Um, And actually that’s probably considered an out of the box marketing strategy as well.

Um, Oh, okay. Now my husband’s asking me how much longer I’m going to be. Oh my God. Two 20. I should probably be another 10 minutes, another 10 or 20 minutes. Yeah. Whew. Okay. What else? What other questions do you [00:13:00] guys have for me? I mean, if we don’t have another 10 minutes worth of material, I’ll happily disappear.

I don’t care. I have an itch though. Mmm. Let’s see. What else? What else? What? Oh, we got some stuff. We got some more stuff. Okay. Lauren. Some notes on Jessica co a response calling from bright, seeing the audio line, putting the audio. Thank you. I love a, um, I love a good recap, so thanks. I appreciate that.

That’s pretty funny. Um, yeah, there’s lots of different colors stuff you can do. I think, um, But all of it is personal. All of it requires that you be personal and give of yourself a little bit and not everyone is I guess, comfortable with that. But I think it’s really important. I think speaking and letting people hear how you sound outside of the studio is important.

I think [00:14:00] going to cover, you know, covering events is important. I covered an event for my friend. Who’s this hairstylist here. I have no idea if it will do anything, but I just did it as a favor to her. Um, but. It was really good practice for like, if you know, I could probably use that reel. If someone wanted to hire me to cover local stuff, cause I’m a podcaster and I can make conversation with literally anything and anyone at any given time, that’s a skill, not many people have.

So getting yourself out there and letting people know that you do a show I’m wearing show swag is good. Um, I don’t know. It’s hard to be put on the spot when it comes to questions like that. Um, Mel says, what editing software do you use? I keep failing at the hurdle of editing is I get so frustrated with our destiny.

So when I edited, I used garage band. Um, and I found [00:15:00] it to be way, way, way, way easier. There’s also another software. That’s really easy that most people don’t look into. It’s called twister wave. Um, it’s not very expensive and it’s pretty easy to use you just kind of slice and dice as you see fit. Um, With garage band, you don’t do a lot of, or at least I didn’t know how, and I still to this day do not know how to like move the levels of things.

So it was just for me to get rid of pieces that I didn’t want in there. Otherwise I didn’t really edit my show before I had an editor. And actually the reason we said stopped having a, um, The reason I stopped doing it is because our editor was like, Hey, I love your show. I want to see if you might want an editor when we said, okay.

Um, cause he couldn’t stand listening to it on edited, which is, you know, our fault. So. Okay. Um, Lauren says, are there any tips on great offerings on Patrion? I have seen everything offered on Patrion from sponsorship to merchandise [00:16:00] to joke like Elsie and I have had joke things like feed our triplet habit.

We now have like sponsorship levels on their one offs t-shirts key chains. Um, Memberships you can offer, like right now we have the super squad membership on there. Um, yeah. It’s legit live Kell. Hello, another Aussie. Um, okay. So yeah, so stuff on Patriots. So what I like to do is going on patrion.com, um, and clicking on, they have a way for you to search.

Okay. On content creators. So if you go to patrion.com and then you do for their magnifying glass and just click podcast, type that in. Okay. So the first thing is not another D and D podcast and they have 12,000 patrons. So here’s what they offer, um, honorary boob. Uh, [00:17:00] these bumbling and ventures will never fail to pay homage to the crew.

And then the next one is $5 for extra shows, $10 for bonus content. Um, let’s go to the next podcast or last podcast on the left 12,000, uh, patrons. And what do they offer? $1 gets a thank you. $5 gets you a decal ad free stories, bonus audio content, $10 gets you all that stuff. Um, and they call you an ax wielding maniac.

So that’s something let’s see, true. A non sleep with me, podcasts. What, see what he offers. I mean, I’m pretty sure he just offers like a thank you. Um, okay. For $5 you can get two ad free episodes, a week deluxe episodes and ringtones. And then for $10, he’ll bring his own lunch once a month in exchange for all the quality sleep the podcast provides.

And then for $20 a month, he offers a birthday message. [00:18:00] Um, and. A pet tag asleep with me, pet tags. So there’s all kinds of stuff you can offer, but I like to get my inspiration from the other people who are killing it on here. And that’s a really good way to do is just to see who has used either bringing in the most scratch or like here’s one of the pin number podcasts.

Um, they’re making 6,000 a month. What do they offer? It’s a thank you. And you’ll receive a thank you on the website for $4. It’s episodes, two days early. And then, um, and then the last one for $7, you get a script, a PDF script, which is kind of cool. So there’s all kinds of stuff that you can offer. Uh, Bonnie says being able to talk to about with other people, it was really important skill.

The podcast has have other folks don’t.

She’s not at, uh, Kelly since she doesn’t have headphones. Um, she can see me talking, but can’t [00:19:00] turn it up. Sorry. It’s very, very important. Um, okay. Amy joined. Hi Amy. Hi everyone. Okay. Does anyone have any other questions? That was a good question about patriotic. I’m just going to pay trend.com search for podcasts, or then if you get bored of that, put in pod caster.

What comes up there? Pod-casters of the universe. Yeah. Anyway, um, what else? You guys, here we go. Oh, she just recapped me. Yeah. Again, I love that way to take notes, girlfriend. Thank you. That’s awesome. How many of you guys are going to pod fast. Hopefully lots of you. You’re going to be in Florida. I think else, you know, you’re doing a meetup or we will be at the female podcasters meet up one of the two.

I’m very excited because it’s raining and cold here all week. And then this weekend is supposed to be like, Below freezing, not [00:20:00] raining, but below freezing good times. Okay. Merchandise printed, whatever you do do not print it at four imprint. They are the worst. Worst, worst. Chris has a place that did t-shirts for me and his team shirts are always like the softest ever.

So let me see if I, I can find this guy, uh, We need to quote stat. Okay. Did they, Oh, is it T public? No, hold on. I think T public doesn’t have all the right sizes. They’re supposed to have, um, VIP t-shirts. Um, I will find the in fact, you know what, let me just text him and see if he can give me the name. Well, I haven’t.

Um, what is the name of the company for your tee shirts? It’s a place in Florida. I’m sure they’re local to him, but they did a really, really, really great job. Really [00:21:00] great job.

Let’s see. Okay. Mmm, I am waiting and waiting and waiting and waiting and waiting and waiting T shirts print

R I N T E. The what else is going on? Review my friends. What else is going with you? My friends.

no, no, no, no. Okay. Maybe I can look into my QuickBooks and see who I paid because I don’t remember it. He’s not answering me. I will post it as soon as I get the answer. You guys, um, Any other questions while we have it going to pod Fest, Julie, Jess, any publications or outlets, you know, that might [00:22:00] be interested in covering what I think is an interesting story about how podcasts can bring people together.

Yes. Podcasts magazine is a new publication, definitely podcasts, business journal. Um, both of those would probably be willing. Business journal has a print and a digital. Mmm. And I think there’s another, uh, Website, what is it called? Um, in the podcast news.com. Let me just put the link in here.

There you go. Um, yeah, Joe has soft t-shirt company too. He, Joe has really good tee shirts, Joe Pardot. Um, anyway, yes, Julie indie podcasts news podcasts, magazine.com. And then, um, podcast, business journal, all three of those would definitely be interested if you were thinking of branching [00:23:00] out from the podcasting scene, I’ll have to take a look.

Um, I’m not too keen. I’m not too caught up on like media outlets and stuff like that. I need to get more into it for sure. Um, so I think that is, Oh, she’s just my sister and I are attending Sabrina Fulton’s events, circle of mothers. May. Oh, she’s Trayvon Martin’s mother. Her retreat supports mothers.

Who’ve lost a child to gun violence. Oh yeah. That’s definitely interesting. Um, podcasts magazine, Steve Olsher O L S H E R. PBJ is ed Ryan indie podcast. News is Bruce Howard. How do you spell his last name? I’ll just have to put it in here, Bruce. I don’t want to. It’s worship worship the act, I think, but here’s his email who got, I don’t want to, you know, push her any more than I did.

So it’s bruised it now here, this done that. Thank you guys so much for coming. There are two versions of these videos. So go ahead and take a [00:24:00] look. Um, let me know if you have any questions, post them in the group I’m running away because I’m being called. I love you guys mean it. Thank you so much for coming today.

And again, a yes. Feel free to tell them. I mentioned them. That’s fine. I would love for you to do that and, uh, tell them I refer to you. No problem. Bye guys. Thank you so much. See you soon.

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