02-23-21 – Jessica- Talking Engagement in your Niche
Q:[00:30] I have a Facebook page, a Twitter, and Instagram. And so I’ve gotten some okay followers, but it’s still very tiny. I don’t really have a clear idea of if I should have, I have no engagement, because I’m not doing anything with it. But I don’t even know what to do. I don’t even know where to begin. I don’t know, should I just delete everything? decide I’m not going to engage?
Unknown Speaker 0:00
Words and then we’ll hopefully get it together. Oh, gosh, and now it’s recording.
Jessica Kupferman 0:05
Because I forgot, I can’t believe it hasn’t been all this time. I’m like,
Unknown Speaker 0:08
Unknown Speaker 0:09
Unknown Speaker 0:10
one of my things that I’m struggling with right now I have good content, you know, everybody that listens to it loves it. And what’s great is that the folks that are not math people are the ones that are Oh, this is amazing. The math people are like, you should do more. I’m like, No, we’ve already drunk the Kool Aid, like, who we want as the people that don’t like when, and they love it. So that’s great. Right? Right. Um, but right now, like, what I have going on is
Question 1- [00:30] I have a Facebook page, a Twitter, and Instagram. And, you know, I follow like, you know, the math people and whatnot. And so I’ve gotten some okay followers, but it’s still very tiny. And then I am one person and can’t do it on my own. So I don’t really have a clear idea of if I should have, I have no engagement, because I’m not doing anything with it. But I don’t even know what to do. I don’t even know where to begin. I don’t know, should I just delete everything? decide I’m not going to engage? I
Unknown Speaker 0:59
Unknown Speaker 1:06
Oh, my gosh, I’m stressed out, you
Unknown Speaker 1:08
look so stressed.
Jessica Kupferman 1:12
out you lose the internet, right? When I have something when I have something brilliant to say it logs out and it’s making me crazy. Okay. So the answer to your question is this. Have you thought at all about like, in a dream scenario where this podcast would lead you? Do you want it to be a speaking career? Do you want it to be an off? Or do you want to do x y, whatever that is? That is the answer as to what what? What kind of engagement you should have? You need to lead? I guess, you know, it’s sort of like, letting life happen to you or leading your life down a specific path. Because that’s exactly what you want. If you don’t know what you want, that’s fine. What I did when I don’t I mean, I never know what I want. So what I usually do is just optimize every scenario until I figure it out. So I didn’t you know, like, I knew I wanted to be a speaker. Actually, when I first started my podcast, I talked about that a lot. And I like, you know, told my guests like, and I had speakers on and, you know, talked about wanting to do it, and how did you get into it and things like that. So it does sort it’s a little bit cheesy ish. But like the law of attraction does work in certain ways, especially with podcasting. Because if you focus down in a certain pattern, you start talking about being an author, you know, then you start. You sort of attract that fit by way of who your guests are, and and book as a as an opt in. And then if they like that, then you know, start asking them, what kind of content would you like to see? Or, you know, what other things should we talk about? Now math, people won’t know how to answer that. So your job is to figure out what do you want from them? Exactly. What do you want them to buy? What do you want them to see? Who do you want them to think you are? And it’s sort of like Who do you think you are? But you know what I mean? Like?
Unknown Speaker 3:00
Yeah, you know, it’s
Jessica Kupferman 3:00
funny, because Are you at the end scenario, this podcast, or?
Unknown Speaker 3:04
I mean, it’s it’s so interesting, right? Because the whole reason I started the podcast was because like, I like weird stories. And I like telling funny stories and that it’s just it’s complete joy for me, there’s no like, I’m not trying to be the next whoever I just, it’s just a lot of fun. So if I were to do a Facebook page, I would define it as I’d or whatever. I’d like to define it as fun getting the word out there that math is our using in the world. I’m not a murderer, because I like math.
Jessica Kupferman 3:34
Are you wait so like if the if the end result is joy, and you’re already getting that? Why do you have done any engagement?
Unknown Speaker 3:43
Jessica Kupferman 3:46
I don’t ever have to talk to these math nerds if you don’t want to?
Unknown Speaker 3:49
I you know, I just I really like sharing math jokes and stuff like that. But of course I’m not getting like i said i’m so I don’t know, maybe maybe that’s what maybe I just don’t I don’t know, I don’t know.
Jessica Kupferman 4:00
They’re like, I would pick a channel, either Facebook or Instagram or they make it easy for you to just pick those two and share your place where I would say, Hey, we made up about
Unknown Speaker 4:16
Jessica Kupferman 4:18
could lead to lead to you.
Unknown Speaker 4:30
Breaking up again.
Jessica Kupferman 4:35
Me, Jessica, please. Okay, where did you guys stop? Like Where did I leave off sort of, like me?
Unknown Speaker 4:49
I just said I’m so sorry. Don’t just because you’re
Jessica Kupferman 4:51
wonderful. Of course. Not all blushing. Thank you. I I think Yeah, you can choose either Facebook or Instagram. That’s the place where you share the jokes and the stories, because that could lead what I said, was we a tour of elementary schools and doing live shows for high schools or elementary schools or motherfuck. You guys don’t know you’re here. You’re here. You’re here. Good. I’m gonna lose my mind. I swear. Okay, it’s like I’m being pranked. That’s how it feels.
Unknown Speaker 5:26
Best part of the fho. I
Jessica Kupferman 5:27
mean, so it’s my cursing. Good. I’m so glad. No, but I mean, but not only what if you don’t know, what if you don’t know the thing you’re meant to do with it yet, because they haven’t brought it to you yet. You know, like, if you keep having fun with what you’re doing, and sharing it wherever you want to share it, and not sharing it where you don’t want to share it and emailing. If you love it, or not emailing if you don’t love it, just have no. Like, what’s the word, don’t have any, you know, like skin in the game and fires like what the result has to be right now. It doesn’t really have to be anything. That’s the result is for you to have fun. And that’s happening. And your next thing is like, Well, you know what, I love sharing what you said, but I love sharing math jokes. So that’s the next goal. Where can you share math jokes with people who will appreciate math jokes. And that’s the next thing you have to figure out is how can you make other people appreciate math the way you do? And to me? I mean, I would go to I mean, I wish someone had done that for me in school, because I’m actually quite good at math. But they made it so not fun. I know it’s the word. So I mean, I’m like, I never I never thought I never said to anyone, I hate math. But I but I, I wouldn’t have chosen a career in it, because nothing seemed fun about it. And so if you’re making it fun for people, I would start with people who are susceptible to still loving it, as you know, before they get to adulthood. When
Unknown Speaker 6:59
Hey, Natalie, yeah. Can I chime in real quick? Yes. Because my art podcasts, we’re sort of reaching the same kinds of audience,
Jessica Kupferman 7:07
unless they give you that final answer.
Unknown Speaker 7:12
Go ahead. Yes. All right. Real quick, I want to place one place that you may want to, this is not really about social engagement. But you may want to let schools know about your show, I found out that there’s a small college in Massachusetts that’s using my podcast for one of their art history courses. So instead of you know, instead of kind of that spitballing that you get with social media, maybe you can start contacting potential audiences.
Unknown Speaker 7:50
So you know, what’s interesting,
Unknown Speaker 7:51
I can’t how because if I if I knew, let me tell you.
Unknown Speaker 7:55
This is so interest. So I work right now. For McGraw Hill, I moved out of education into McGraw Hill. And I’m like, really good friends with all the marketing people. And they’ve been great about helping me if I want to market stuff, they helped me with my logo, they helped me, you know, like with a bunch of stuff, so I could very easily I have access to all the colleges. And I can also have wide access to as many faculty as I want. If I wanted to say, Hey, I know you really like mathematician x, why don’t we talk about them? And so I definitely could do that. That’s a great idea. I
Unknown Speaker 8:27
just, you know, have them have them incorporated into the curriculum. You know, like, that’s another way because the other the other reason I bring this up is this podcast I added. One of their guests was talking about, she’s a science professor. And she says that she has a lot of her students turning to podcasts, to cover the course material versus like the assigned reading. Yeah. It’s just become like a favorite way for the kids to take in information. So that’s true,
Jessica Kupferman 8:56
by the way is brilliant, I would have learned so much more if I had that opportunity.
Unknown Speaker 9:04
And like one of my favorite things about the podcast is also I’m a huge like, everything nerd, you can see my baby Yoda, I’ve got all my Harry Potter stuff out there. And so like, I make all these jokes about whatever fandom you know, in the context of the mathematician. So yeah, that’s a really good idea. I didn’t think of the lower levels. Um, you know, I’m putting what you Karen. And you and Jess both said, that makes a lot of sense.
Jessica Kupferman 9:27
Yeah. And I mean, listen, it’s okay. If you don’t have a specific goal that you want it to accomplish right now. If that goal is, I mean, sometimes that goal for people is just like Elsie and I, well, first of all, let me just say this, I’m podcasting. Like, I never had any cares whatsoever about having a show about podcasting. And there have been times when I’ve been more interested in the industry than other times, but the thing I care about the most is helping other people have a show that has nothing to do with what’s going on in podcasting news. I do it because it’s sometimes the only time I get to talk to Elsie about stuff. We both know about. Yeah. So that’s the goal. The goal isn’t to be I mean, our show will probably I say this all the time, I’ll probably never have more than about 1000 downloads an episode. And even that feels like love for show women hosts about podcasting. But I do it because it’s fun to do it with her. And for no other reason. I don’t always, I don’t even always look at the show notes before I start, because I don’t care what we’re talking about at all. No, that sounds terrible. No,
Unknown Speaker 10:32
I totally get what you’re saying. I mean, right. When my friend and I were doing one of the episodes on I think Pythagoras, like, I can’t remember where he was talking about how he teams eagles. And I randomly had this thought about how like this vulture like, apparently when birds die, they throw up. And so I ended up telling her a joke about that that happened to one of my friends. And so like saying, we have the idea of what we’re gonna talk about Pythagoras, and we know the things, but as far as how we get from A to B, it might be all over the place, but we’ll get there.
Jessica Kupferman 11:05
Yeah, and who cares? Because that’s what makes it interesting. I think. I mean, you guys, I mean, I think Linda, you listen once in a while to our show me, you can correct me if I’m wrong, but I’m assuming that’s what makes it good is that I don’t always care. And as a result, I question almost everything we talk about, I argue about it, I logic it out. Because it’s not because it’s her passion. You know, as far as, as far as like, the hobby itself goes, not necessarily. I mean, she has a job in it and everything. For me, it’s more about the community. And, and you know, and building the stuff and making sure everyone is happy and taken care of and able to do a show that they want to do. That’s what’s important to me, and that they can achieve stuff with it, if that’s what they want to do. So like for you, if it’s like, I just want to talk about math, because people enjoy when I talk about math, great. If someone can pay you to talk about math, that would be even better. But let’s not put a label on what that looks like yet and just see how it goes. Yeah, so so so her question, which was about? Yeah, I mean, as far as the engagement is concerned, I do think it’s important for your show to grow so that those opportunities come up. I don’t necessarily think it has to grow via I mean engagement. But if it also includes you doing something like like sharing jokes somewhere, pick a place where you love being socially and then and then do it there. You don’t have to be in all the places.
Unknown Speaker 12:29
I’m really good for it. Well, I say this, I’m friends with one of them with a really cool mask page on Facebook, which is why I’ve kind of stuck there because she will post really fun things. And I engage as the page there. And that’s gotten me one, she shares all my episodes because she I love her. She’s amazing. But also engaging with her on her page and her followers there has gotten more folks over to my page. And so that’s been fun to
Jessica Kupferman 12:58
do, that’s perfect. You know, collaborations like that are so much fun. I mean, even if she had a podcast to share other people’s shows that are just like your show is so great, because you have a similar audience, you’re both doing the same thing. And you’re helping each other do the same thing. And that’s perfect. That’s so nice that she shares all your episodes, but she’s amazing means you’re doing it rightful.
Unknown Speaker 13:19
She’s so wonderful. I mean, this is like every math person that I know, you know, I’m like, I just reach out to them. Like, would you be willing to share this? And they’re like, what you also like math and are trying to make it fun and relatable, of course. So amazing. You know, there’s like, not enough. It’s like, No, we must keep it secret. Keep it safe. Like, like,
Jessica Kupferman 13:42
Yeah, no, who would be like that. But actually that you know that but that shows me that you’re doing it 100% right, and you’re on the right path. Even if you are hustling and all yourself, it’s possible that you could get some kind of sponsor, I would, I would certainly, I’d be happy to brainstorm with you about who that might be some kind of sponsor that could pay for you to outsource a piece of it. You know, it could still maybe not make you money, but at least have you be a little less hustling about it and a little bit more enjoyable about it. It’s totally up to you. But I just want to I just want to point one thing out since we’re nearing the end and that is like the beginning she when Margaret was asking me about the super squat. And what’s it all about? I’m just looking at the five of you. And one of you corporate took over your podcast one of you has the only shipping podcast worth a damn and the world. One of you does a show about you know, you’re all the best in your field. You’re all doing something amazing and cool. And that’s why the Super Squad i think is important. Not necessarily because you need my tips, although I am brilliant. How could I you know, I mean I’m obviously brilliant and hilarious. So, but it’s really so that you can see and help other people who are in your same league. And that’s something that Elsie and I can’t really control who comes into the Super Squad, it’s just a natural thing that happens. You’re the you know, we try to be the best at what we’re doing. And we try to nurture that person as well. And you guys just naturally come in here. And I think that’s really why it’s important doesn’t matter if the forum’s working or not, I think it’s really more about like, you just happen to be the person who other people sharing their math podcasts, because that’s who you are. And that’s amazing. That’s an amazing thing. Anyway, if you if you do ever want to like chit chat about growth or goals, or what you you know what you necessarily want it to do, eventually, I would be happy to do that. And I’m really good. I’m really good at brainstorming who sponsors should be, I can’t do it right. The second it was 15 minutes ago, I would have but I have to go get my schnoodle from school, but like, but if I guarantee you by five o’clock, whether you hit me up or not, I will have ideas because I can’t even help myself. Like, I know, you know, I know, there’s people out there who are like, why can’t people be more interested in math. And if you can tell me an idea of who those people are, we can figure out an angle for them to be sponsors. Excuse me, Alicia, you have a really good in with sponsors, because you do a neighborhood thing. And if there’s one thing I know is that local businesses can’t wait to put their banner up in front of a neighborhood.
Unknown Speaker 16:17
Yeah, sorry. Yeah.
Jessica Kupferman 16:19
Yeah. So I mean, like you have a natural end. And Karen, like your thing is a little bit more subtle. But I like the idea that you’re applying to be an editor and proving your worth. I just think that’s so great. Anyway, thank you for all for coming. And for letting me do what I do to help you. I really appreciate it. It’s my favorite thing. It’s my favorite time of the week and month is being able to do the QA. So thank you, if it’s helpful, that’s even better. If you want to email me, Natalie or any of you, it’s just that She Podcasts calm and feel free to ask me any question. I will answer as soon as I can. Or I will hand you off to the person who can. Yeah, and if you have anything else that you want me to address ever, please let me know and I’ll be happy to do it. But I’m excited for all of you guys are all having exciting shit happen.
Unknown Speaker 17:10
Great, thank you so much for this.
Jessica Kupferman 17:12
yes and yes. Thank you guys. I’m so sorry that I have to write hate ending the call. I wish I could just go on forever, but I hate the idea of him standing there by himself too. So I’m gonna run one thing you know, you gotta prioritize, I guess. Excuse me, sorry about my internet. I’m gonna make sure that’s fixed for next time. See you guys later. Talk to you later. Have a good one. Bye.