03-02-21 – Elsie- Engagement, Early Release & Adult Content
Q: [03:37] Hi Elsie, Instead of just talking about Apple deprecating summaries, I think a better question is, should we bother filling out Apple specific info for our episodes since they’re deprecating subtitle and summary? -Karen
Q: [12:20] I would like to name an episode ‘murder porn’ it won’t be adult content but do I need to mark it as not for everyone and what are the consequences for that? Should I just change the title?- Lara
Q: [17:54:] I know you covered show numbers at some point on the feed but I can’t remember so I will ask again here. I am going into season 4, but never take a break and don’t have annual themes, i have been adding show and season numbers, can I just stop adding season numbers and keep up with the numbering, do I need to go back and republish the old ones without the season? If I do what are the consequences etc.? – Lara
Q: [23:40] What are some strategies for a client who wants to release their show to a select audience first before it goes live to the public? Specifically I have a wholesale distributor who wants their sales reps to get the podcast episodes first, like a learning tool, before their retailers hear it. – Andrea
Q: [33:30] Have you seen an impact to your ShePodcasts feed since recording live… or does it even matter because the goal is engagement over downloads? In thinking about doing a similar thing, I wonder if it would hinder growth because folks would share the Facebook/YouTube recording instead of the podcast. (and maybe this is moot because it’s about engagement rather than downloads) – Clara
Q: [43:45} I get HUNDREDS (sometimes 1000s) of views/imps of my posts/engagement about my podcast on LinkedIn, but it doesn’t translate to listens. Is that normal? – E.B
Elsie Escobar 0:10
Hello, I’m putting my I’m just getting over here. I was having my lunch. So I decided this time to prioritize my lunchtime because I haven’t. I’m not very good at the whole like remembering this stuff. So Hello, everybody. I will see I’m running just on time today. Oh, Lina just got out of my shower and put some clothes on shoved some food in my mouth made of like really cool little taco skillet for my children that was already pre cooked. I had never done that before. So I’m like, you know what, I’m gonna give them this today. And they eat it. I’m always like, oh, there’s another meal though. So I have to write that down. Hello, everybody. So nice to see you. I’m gonna just keep an eye out on all the people.
Unknown Speaker 1:28
How are you having a bit? Is it stressful? I mean,
Unknown Speaker 1:32
it is. It is.
Elsie Escobar 1:34
It’s very stressful
Unknown Speaker 1:36
among friends, so just take a deep breath is I know
Elsie Escobar 1:38
it is it’s like, I think the podfest experience and the having to be virtual and engaged and all of these different capacities. It is really like, I was telling our team this morning, we had a meeting. And they were like, how’d it go? And it’s like, it went really well. You know, we had it was it was a really well received mini con that we did with Xi podcasts it was technically I don’t think we’d really had any issues that came up. And you know that one of the first times we ever done that. So that was really good. But my way of referring to something like that is that it’s a lot of shine. Like that’s how I described it. It’s like I you internally have to expand so much energy, super brightness always on outside, right. So it’s like this energetic push that you’re like building up and just extending out. And I kept imagining being a superhero, and just being like, you know, just like pushing it out of your fingers. And so it is depleting. And it took me like I had a meeting I actually had an interview to do afterwards. I still had I wasn’t done till about 645. And it took me about three hours to wind down like so even if it was like even though I was tired. I it was like somebody had wound me up and I was just walking around like really fast doing stuff doing the stuff and I’m like, I don’t know how to settle down. I eventually was able to but but alas. Alright, here we are. I have some questions, everybody that I have here. And we are going to start with your question, Karen, because you’ve you’ve been so patiently waiting about all this stuff.
So Karen, initially asked a question about the what is labeled there about iTunes tags, but specifically a tag called the summary tag that you can see in particularly the the the Lipson interface, although I’m not sure if there are any other host people that are hosted elsewhere that are here at this moment, or maybe those of you who are watching this and in another time, I’m not sure if you have this in your hosting provider. But the in Lipson for in the interface there it says I like Apple podcast summary. So there’s a little area where it has all this stuff, right. And whenever these tags were rolled out, Apple was really persistent with us to make sure that we had podcasters fill these out, because when you fill them out, they go in specific areas inside of Apple podcasts specifically, so they are optimized to and work created as a wave for the podcast app to become more aesthetically pleasing and easy. to consume. So that’s really what it was. There was nothing other than that. With those tags, it was really more about usability. So we started to tell folks to use these tags, and really pushed for folks to move in to use these tags and then come to find out about, I would say, about a year and a half, almost two years in Apple decides to non to be a little confusing about supporting the summary tack in specifically the end, so we were like, Where is it?
Where does it go? It’s not showing up in the podcast app, are you guys supporting it? And they were, like, kind of wishy washy about it? And they said, well, we’re thinking about deprecating that tag. And so we were like, okay, so does that mean, we don’t tell people to put that in there? Because we put it in the interface? Because you said for us to do it. And so they’re like, well, you can keep it in there right now. But we’re not really showing it in or supporting it anywhere. Okay, so. So it became one of those things where we started to not tell people to use these tags, or this summary tag. But as of, and this is between us here that you have shown up in the super squad. So you’re getting some behind the scenes, as of a conversation that was like, pointed to Apple specifically, are you supporting the summary, iTunes feed tag, aka the apple podcast summary tag? And they said, No, they’re not, they’re taking it out. So given that, once we move into Lipson five, it’s no longer going to be there. It’s just not going to be there. So people don’t get confused when they see it on their interface and then go like, what is that you do not have to fill the summary tag? Now your question, Karen, is about whether or not we should even use them. And I say yes, because the tags that have been supported, which are primarily the author tag, there’s an author tag in there that they put in there. And there’s also an apple id, title tag that’s in there as well. There are some other ones and the episode number tag, and the episode, author tag, like all of those are already pre built into the interface into the dashboard. So you it’s not like, you’re just gonna fill it out anyway. So what that does, though, is that there’s a lot of apps that are supporting those tags that are a little bit better supported outside of anything else. That’s really the bottom line. So yes, use those out. And also, the title tag, the author, the episode, title, the number and the author, Episode, tags are all searchable inside of Apple podcasts. So those are the fields that actually yield search results. That description, aka your show notes, does not get any search ability to it. And neither does the description of your podcast, which is not an apple tag, that’s just part of the RSS feed, that also does not deliver at this point in time, any kind of search juice. So yes, you need to fill those out. Now when it comes to the episode number tag, not all apps support that. So there are times when they’re not going to show up in some places. But the reason you should keep on filling that out is because a lot of the smart speakers do support that tag, and in fact, need it so that people can call it and say play episode number three of she podcasts, and it’s going to come up because they mentioned the number. Oh, I hope that answers your question. Well, yes, Karen Kupo.
Unknown Speaker 9:10
I always thought I just moved over from power press. And as far as I understand, Apple pulls the title and the author from the main episode RSS feed that we fill out yet either in either Lipson thing or in WordPress it was automatically pulled. So given that it’s automatically pulling from the Lipson part of that you know screen where we fill all that in, do we still really need to go into the apple part of that screen and repeat filling that in
Elsie Escobar 9:43
you do sometimes because like for she podcasts, sometimes we have sometimes not often, we have people come in so if you have an interview show, might as well do it because you can fill that fill out all of that stuff meaning So and so it’s in it like with, if anybody’s in there, like when we had the guy from Edison research come in to the feed, I put in that title into that episode, area, Rob’s name, my name and his name, because his name is something people search for. So in that respect, yes, and also gives you an opportunity for you to be found more, right. So beyond like, if somebody’s searching just for episodes, you might, it would behoove you to have that information in there. So that’s what the difference is between those two separate tags, if you don’t want to fill it out, sure, don’t fill it out. But you never know when it comes to like when people are searching for those things. To me, you can barely be found in Apple podcast anyway. might as well do everything you can, so that you are. So I mean, that’s how I feel about it. Because it’s like Why not? If I if you’re giving me this other opportunity to be found by using this specific tag here, and the title tag, it just has a little bit of a difference that at least in Lipson, you have the opportunity to have like if I say Episode 300 of the podcasts, and I put the 300 in the title and put 300 in the title in the feed at the feed level. I also can add 300, like that episode 300, without the 300 in the title and put it in the appropriate 300 episode area. And that way, it’s optimized for Apple. But if somebody subscribes to it in a place that doesn’t support that episode, numbering, it’s going to pull from that top category title. And so you can have a difference. In some places. That’s really subtle, though. I mean, that’s like, totally going in the weeds. But you can definitely change the title. So if like somebody like Spotify is pulling not from the apple podcast up, then it actually is going to show that in there because they’re using a different way of pulling stuff. If that makes sense. Yeah. Thanks. All right. So let me see. I have Lehrer. I have your question there. And I’ll follow up with some of the other stuff. Oh, murder porn. Yeah, so is murder porn? Do you actually have porn? Or is it just the content is sort of a little adult?
Unknown Speaker 12:36
Not really what it really is. It’s all about how women, the top podcasts in the YouTube channels are about women talking about mass murderers or that serial calls and just that whole murder porn world and how it really gets back to my whole jam is difficult to happens. I talk about dysfunctional discourse. Yep. And how we communicate and how a lot of women raised in dysfunction are obsessed with murder porn in ways to understand attachment theory. It goes into this whole
Elsie Escobar 13:06
Yeah, yeah, yeah. No, but it’s not about porn. Yeah, no, in that case, I would not mark it. If you’re going to stick like the, if you’re gonna stick with. Yeah, if you’re gonna be speaking into this from a philosophical point of view, and you are sticking to the conversation, right? And it’s maybe a conversation where the word porn might come up. But you are not going to. I think that the conversation there would be if your children, right, let’s say there’s like a first grader first or second grader, or they’re listening to your show, or with their mamas. Right? And I guess the challenging situation would be if one of these children goes to their mom, Mama, what is porn? Right? That would be the question that we would all go, um, okay, well, hmm. Right. So what you can do is open up the episode and say, Hey, folks, with little ears around there, we’re going to be using the word porn. If you would like to listen to this episode with headphones today. Feel free to do that, unless you would like to have the challenging conversations with your children today, right? And something like that, because you’re not going into the realm of talking about pornography, right? That’s a different thing. So no, I would not make market explicit, but I would give a caveat. And I would say at the beginning, just a little thing like that, and then really readjust and say like, the content itself is not of an adult nature in the context of speaking about sexuality or pornography or you know, all of those things and you could just be straight up it could be like 15 seconds, be done with it and go about your business, but no marking it explicit on your feed.
Unknown Speaker 14:58
Can I can I The oh and asterisk? Or does that mess up stuff?
Elsie Escobar 15:04
No, that doesn’t mess up the stuff at all. And it won’t. porn is not a bad word. You know, it has the content, like porn is not about its meaning. Like, it’s not a profane word, it is a problematic word in culture, right? I think that in, in our culture, we do have a attachments and emotions for that word, but saying it isn’t really, it’s sort of like divorce. I feel it’s right around that thing. And, obviously, divorce is not a bad word, it is not something that is evil, and it can possibly be a dark time for families. But I feel that that also comes with a cultural thing, right? I was raised with divorce being a mortal sin. So that’s a really powerful cultural upbringing, where I’m gonna have an attachment to that word, that may not be the case in other places. So I understand why there are times when families may not want to be talking about divorce, and unless they’re ready to have that discussion with their families. So that’s why we have to like give a little bit of a heads up to people. But ultimately, that’s really not a bad word. Right? I see it from that perspective. So it’s more about our cultural and, and honoring our listeners versus marking it on the feed. If you’re going to mark something explicit on the feed, it really needs to be for Apple, almost 100%, profanity, almost 100%. Like, there’s very, I mean, if you are going to use any profanity at all, that show needs to be marked explicit. Even if you’re making a joke, even if it just like fell out of your mouth. Even if it was only a little tiny, even if you like blink, and you can’t hear the word, you need to mark it explicit, or you need to remove that bit of language and beep it out or cut it out. The end, there is no back and forth to that. But if you are speaking about, let’s say, pornography, or sexual abuse, and then the nature of the conversation is for sure. explicit in nature as in like, really, you cannot have a first or second grader listen to this at all ever. Like it’s just not. It’s a grown up conversation here. I would also mark it explicit, even though Apple does not require you to do so. Because they don’t, it’s not about content for them. It’s about profanity, versus Okay, the topics?
Unknown Speaker 17:38
how lame, okay, yeah, yeah.
Elsie Escobar 17:40
No, good. Okay. Let me look, follow up.
Alright, so I’m going to just read it aloud just for just for the tape. So Laurie, you follow up again, that you’re going into season four, but you never, you never took a break and don’t have annual themes I have been adding show in season numbers, can I just keep adding season numbers and keep up with the numbering? Do I need to go back and republish the old ones without the season? If I do, what are the consequences? No, you need, you can just keep going on with them. At this point, leora, what I would do is, I would subscribe to your show and using Apple podcasts. And I would look at your show and see what it looks like. So two different ways I would look at it. If you already subscribed to your showing Apple podcast, I would unsubscribe from it, like make it go away from your stuff. And then I want you to open up Apple podcasts and look for your show, find it and then poke around in it. consume your show, however, without subscribing. And I want you to look at what you see. And if there’s any weirdness that you see in terms of the layout, if it’s showing seasons, where the numbers are, and things that just pop up. And then I want you to subscribe to your show. And I want you to do the same thing. When you go through your show stuff. What do you see what you what don’t you see, because there is a very diff, there’s a huge difference between what you see in the directory when you’re not subscribed, and what you see when you are subscribed. And there’s also weird crap that happens with season numberings. That just happens that is a known bug in the apple podcast ecosystem. So sometimes you might have done something that you deleted or you re did that it hasn’t sort of like cleared the cache. And it might pop up to you and just go oh man, that’s weird. Like, I haven’t had a chance to but I think on episode I mean, on the she podcasts on Apple podcasts, it says in like, season 280. I got the talk and I’m like, when did I do that? Because I’m the one that publishes and I’m like, did I do that? And I haven’t, I actually haven’t gone back and troubleshoot. You did what I did, I might have done. So in it and what sucks about that is if you put the wrong the number in the wrong place as a mistake, and then you fix it. It doesn’t fix it. So it might have been that. And I was so bummed because I know this is a known thing. And I was like, Oh, no, is that what happened, and then it really is there, it’s just so messed up. And then to add to that component, by the end of this month, there’s going to be a new release of Apple podcast. So it’s no longer going to look like what you know, and love. As of now, there’s going to be a whole new iOS, like iOS f4 14.5, is going to be released with an updated version of the apple podcast app that has some substantial updates. Bigger than since iOS 11. So, so from iOS 11, to iOS 14, those two updates have been the biggest. And that’s coming out here very soon. So I might even just wait a little bit on that to do all that testing that I told you. Because now you’re going to have folks that might look at it and go, Oh, my gosh, I’m looking at my phone, and I see this leora your show does this and you’re gonna go well, you’re my show doesn’t do that on my phone, because you’re on 14.5. And they’re on whatever else. And so you’re going to be like, what are you using? Oh, okay, well, no, that’s not a thing you have to update to you know, so it’s just gonna create this entire, which is annoying. I know, why does it have to need to be so hard to follow rules? I do not know, leyna, especially when the rules are changed in the middle of you doing stuff. But if you put a star in the shownotes just break the feed. You mean a little like, what kind of stuff like asterisks asterisks. Okay, I was thinking that Laura said that she might have a star instead of Oh, you mean, it was an A with the thing?
Unknown Speaker 22:08
What do you say in English?
Elsie Escobar 22:10
Um, I, you know, I only remember the Spanish word right now, which is sad. So the A with the circle, I several BA in Spanish, it’s not that that really helps you at all. But anyway, um, I don’t think that having that would break the feed, because, but you know what, who knows, it might, but then there’s a lot of people who actually use that. A lot of that when they have profanity in their title, like straight up. And then they use these numbers to fix it. So it may or may not, sometimes though, when it does break the feed, you just have to remove it. I also know that three dots like dot dot dot sometimes breaks the feed, if you have that in your show notes. Sometimes. And that has been an issue in the past. So I’m a little bit concerned about that for myself, because I love using dot dot dots on things all the time. So I’m always going like, Oh, do I really need to put that there. And so I always be I always delete it when I end up to do that. Alright, and Karen, I do not know when the new iOS is coming. It is set to go live sometime this month. So whenever that is by the end of Q one, which is the end of this month. So there’s that. All right now I am going to go back to my notes to answer question number two from an D’Andrea, thank you so much for being top agent. So she asked, what are some strategies for a client who wants to release their show to a select audience first before it goes live to the public? Specifically, I have a wholesale distributor who wants their sales reps to get the podcast episodes first, like a learning tool before their retailers get it. Okay. So the question that I followed up, Andrea for this was like, Is this an episode or a show?
Unknown Speaker 24:10
episode by episode? They just want? Yeah, they just want each episode that comes out. They want their sales reps to hear it before the general public gets the episode and calls their sales rep to start asking questions.
Elsie Escobar 24:22
Oh, I see. Got it. All right. So it’s a little distributing kind of thing like that. Okay. And where are they hosted?
Unknown Speaker 24:29
They’ll be hosted on Lipson
Elsie Escobar 24:31
Okay. Do you want them to listen via podcast as in like, you know, straight up podcast as in like a podcast app.
Unknown Speaker 24:42
So that would be the preference because I know like they could have a secret page on their website, their sales reps, go to and listen to it online. Basically, it needs to be as easy as humanly possible for the sales reps to a know that there’s new content and be loaded. into it.
Elsie Escobar 25:00
How long in between one and the other?
Unknown Speaker 25:05
Oh, that’s a good question. We haven’t established that.
Elsie Escobar 25:07
Okay. All right, um, because as you know, on Lipson, there are destinations, right. So I’m not sure if this would be a viable option. And mind you, it depends on the kind of SEO that a company has. Because one thing that can be done is that, at least in Lipson, you could release. And that’s why I was asking you about the podcast app. You can release the episode to the podcast page, and then have it go on the page live first for you know, a week or two days or whatever, right. And then you share the page. You can share that page with people so that they can listen via the page. It’ll automatically go out there and then schedule it to the feed going out later on. And is this podcast also going to be a must? Is it going to be in the apple podcasts? Yeah, okay. All right. So yeah, I was just thinking like, if it’s like by obscurity, but no, but that would be possibly the best thing because if the minute that it’s, it’s, it’s out on the feed, it’s just available to anybody that’s subscribed, right? So and if you and even though you can release it to Spotify for store, wherever it is that you send it, there are just a few places that they don’t give you a pay like a paywall thing, the only other solution would be if they had a podcast app, that would really solve that problem. Because they could have like, a release to the app first. And once it’s released to the App, you can then schedule it as a destination, the app gets it a week, and then after they have it in the app, then it goes into the regular feed, because those are two separate things. And they’re all in one app. That’s the other option that I would offer for that. And of course, the one that you already mentioned, which is having a page. That is Yeah, go ahead.
Unknown Speaker 27:07
Does the app automatic if you have your own app through Lipson does that automatically go into the app store? Or only? Or do you have the ability to, like could anyone technically get the app,
Elsie Escobar 27:20
you have to have and that’s why the process for the app is kind of time consuming. So it wouldn’t be a really quick solution, it would be like if you decide you probably be having your apps somewhere in three months plus, okay. But because that also would involve you having to get accounts for both wherever you want it either iOS and or Android. And they and you have to pay for both of those for you because you have to have a dev account for that. Not you, Andrea, but your your, you know, clients have to have a dev account for each place that they go, you have to submit it, I mean, not the app, you have to submit to pay for that, like you have to get your account, then you have to share all of that with the team. And then they create the app and then submit it for you and update it and do all the extra stuff like you then don’t have to worry about it. But from the at the beginning. That’s why it takes so long. Because
Unknown Speaker 28:18
Yeah, but then like, then that then your app that you have, or that the client has, is available technically in the App Store. So any random person could technically get the app and get a copy
Elsie Escobar 28:30
random person could technically do it. But they would have to have access to it. So it’s like, there are ways to cloak the content in it, where there might be like, oh, get our app, right, but only if you subscribe to the account, because that would be part of the my Lipson account, if you will, they’d have to have like a login number for it. So you can release like, eventually you’d be able to release all this stuff to everybody. But one of the selling points is that you get the app, you see the shows that are available for free. And then there’s some that are behind a paywall, but that’s really just when you log in and you have their proper credentials, and it comes in. So it’s a little more nuanced, and it’s a little more multi layered. That is possibly the only way as of now that I see because of the fact that it is a public facing thing, the only other solution would be to have two separate feeds. That would be the other solution. Feed for the folks that are are the employees and then just a separate feed for everybody else. So that they have it distributed that way.
Unknown Speaker 29:51
But then you’d have to make the first feed for the employees a private
Elsie Escobar 29:55
you would but you can do what I do with the feet with the E league Angels that it’s really private by obscurity, where you’d have to teach or they would have to teach. This is how you subscribe. But it’s not in Apple pot like it’s nowhere. It’s just you say this is what you guys subscribe to, this is what the public subscribes to. And so they have access to that. There might be a solution coming up in q2 for Lipson that is coming up that I can’t really speak about. So that might also be something to keep an eye out on. Because there there might be a little bit more in terms of like a private RSS feed kind of stuff happening soon. ish. Yeah, Is that good? Do you have do it? Did that? Answer some stuff?
Unknown Speaker 30:49
Yeah, I think it gives me a few ideas of how to how to approach it.
Elsie Escobar 30:52
Okay, cool. All right. Let me know, though, if something comes up and see what happens, because it yeah, it would just really be like, if I if it was me, I’d probably send them just a link to the webpage, to the web page, or even just a link to the actual file. Because now drops, places like Dropbox. And places like Google Drive are so easy to like to have players built in, and you can listen to them on the go and all this stuff. So they’re optimized for listening. So it could be a company thing, like, at least that’s what we’ve done with the feed. Sometimes when I have to send it internally before I release it. Like I just send in a, I say like, here’s the file. And the you know what the other thing is, too, oh my gosh, I don’t know if this would be an optimal solution. Like it might not necessarily be the the nicest solution. But the other thing that I’ve done, at least internally, especially for the feed sometimes is that I’ll upload the mp3 to otter AI. And then I’ll send it out. And I’ll say like, Hey, guys, the feed is out. You can see the transcription and listen because otter AI has a little player at the bottom. And since it’s not for, it’s not for it’s it’s they are, they’re listening, because it’s their job. They’re not listening, because their podcast fans have the feed, you know what I mean? So going in there, and they can scan what Rob and I say, and what we covered at faster speeds even.
Unknown Speaker 32:23
Yeah, that’s great, because we will be using descript already for transcription purposes. And they have a similar thing where you can now publish your transcript and audio to like its own little private page shows you a link to
Elsie Escobar 32:42
Yeah, that might be a really good solution. Because when it comes to consuming content from me when some like it’s so easy for me because I can have reference points and especially when it’s internal, and conversation, no specific. You can go back and say like, and I can get it was the easiest way for me to get edits from my from my boss, if if she’ll look at it, and I go, this is uh, this is the sentence that I’m thinking of taking out what do you think she can really easily look? And and that is done with it.
Unknown Speaker 33:11
can even think of using the script for that. That is genius. Yay. Maybe that?
Elsie Escobar 33:17
Yes. I mean, that sounds absolutely.
Unknown Speaker 33:21
Elsie Escobar 33:24
Okay, let me see. And then I will Clara Clara, I will answer your question here. Here we go. Have you seen an impact to see podcast feed since recording live? Or does it matter even matter? Because the goal is engagement over downloads and thinking about doing something similar thing? I wonder if it would hinder growth because folks would share the facebook youtube recording instead of the podcast. And maybe this is moot because it’s about engagement rather than downloads, but sponsors I hear your Clara. So listen, I don’t think that it is one or the other. I think that, you know, our superfans will be there, the end, right, they’ll just show up the end, it doesn’t matter. And I think that it’s really for me, it’s not even about engagement. It’s about reach. So what I have, I kind of like gone back and forth, particularly in advising, obviously new clients and things like that, that I started into the very closed minded about some things about like a podcast is a podcast. This is not a podcast. And so I kind of went from that. From the perspective of what I had heard in the past and how I had a I had an emotional connection and I still am very much invested in RSS feeds. I think that they’re powerful. I think that podcasts are podcasts with an RSS feed for sure. But one thing that I have changed my mind on is the fact that at first I was really adamant to to make people subscribe to the podcast. Like, make people listen, in the podcast app, you know, it was like, hold them to that thing, make them do it. And that’s where I, I was really into that. Now I realize that that was very close minded of me, particularly as we start to expand into new behaviors and new audiences that do not have any of that around. So the reason that I was also and started to stream with two podcasts as we do now, on a weekly boy bases, yes, it is about engagement. Yes, absolutely. Because we love to be in front of our audience and have conversations with our folks. But also, it’s about reach. It’s about like, letting people know that we’re doing this thing. And that there is a show that Jess, and I do and that there is a podcast that we put together, and you can listen to it later, and that we do have this other stuff that’s happening in the background. So to answer your question, I don’t think that it’s really affected our numbers very much at all, and maybe have gone up a little bit. But our shows tend to be how would I say it our shows a little snackable. But they’re like a little stack. And so like, if, if you’re in the mood to have chips, today, you’re gonna listen to the podcast, right? So it’s not necessarily like your steady meal. For some folks, it’s just that it gives, it’s like their dessert kind of thing. But there’s some times it’s like, oh, they’re, they’re having pizza, today, I’m not a really big fan of pizza. I’m not in the mood for this. So they’ll skip it. So therefore, our audience is very much reflective of that. And it maybe has grown a little bit, but what has grown is our footprint. So the footprint is now more horizontal, versus the one feed, right, the podcast show itself growing vertically, it’s not done that it’s actually stayed at one that’s essentially a one size, but it has grown in the scope of the vertical reach, excuse me, the horizontal reach, if that makes sense. So I think that I found it very,
it’s been an asset for us to be able to do it because it has forced us to become better at what we do. It has forced us also to become more thoughtful about it, it has challenged us to become much more aware of using different technologies and being in it, how to optimize for like a in, quote, a live show. So there’s lots of little components that I feel are have been really beneficial all the way around, and what it has done. But again, I think that what we do even for sponsors is that we have an overall reach of all of this versus our podcast gets X amount of downloads per episode per month. That’s so small thinking. I think that we all need to start to think about the way that we do our shows, as we are we are developing our own network, right. So we’re developing our network reach, and the podcast itself, the audio expression of it, it’s one part of the overall impact that we’re having for our audience. And so I’m cool with somebody who is a she podcast fan. And all they want is to watch us do our show live and they don’t ever subscribe. I’m super fun with that, like, I’m fine. That’s not a big deal. I think it’s super okay for you to just want to catch us live. And I’m cool with that. Because they’ll be introduced to us, they might at some point, subscribe. They might at some point, buy a ticket to see podcast live, they might show up and want to do these Q and A’s and be part of the super squad. So for us because there’s so many different ways to reach our folks. I’m super okay. It’s an opportunity for us to touch folks, right? But mind you, we went through a whole thought process between Jess and I were what was the best? What should we do? Should we do it like this? Should we do it like that? And we ended up with a solution that was the most that had the most reach for us as well as the easiest for us to do it so that it wouldn’t become a technological nightmare, which is what we were trying to do before we were just trying to solve a problem that need that didn’t need to be solved, if that makes sense. So this actually works out so much better. Yeah, good. Good. I’m glad I’m glad it helped. Yeah, for Yeah, it’s a pocket. Yeah. And that’s totally true. I was really hung up on that to Clara. I really challenged myself to stop Being like the folks that I am a little bit more critical of right now in the space, because I see way too much negativity, particularly with some of my own colleagues where there is a very distinct No, this is the way it’s been. This is the way it’s always been. And that energy is not helpful to the entire ecosystem. So I’ve had to slowly disseminate that harshness for me and start to expand what the possibilities could be for that. I was also there was a sense of I felt that maybe, at some point, if I, if I didn’t in the same way that you did, then I’m not going to get the listeners to my show. And in truth is that that’s not really what happens. Those that listen to podcasts will continue to listen to podcasts. I enjoy watching folks live, sometimes I enjoy showing up to zoom stuff once in a while. But I’m still a podcast person at heart. And I will continue to listen to things on like later on in the repeat. I don’t particularly enjoy live too much. But I do understand
why sometimes it’s really fun for people and who am I to be telling them how to consume content at this time, right? At least at this moment? I’m not sure I would have made a decision if 2020 had not made us be stuck in the house all day. So that’s just one. Yeah. So let me see. Yes, the ecosystem is absolutely going to evolve despite the reluctance, Karen Absolutely. And might as well for us be open and to to see how we can move it, and how we can steer it then to stand away from it and stay I’m never gonna do that. Right. It’s really, it’s very challenging for a lot of us. Cheryl, you say I came in late and as I’ve been all things pod fest lately. Yeah. Oh, I hear you. I want to say that you and Jessica presented Oh, yeah. Friend presented a fantastic lineup yesterday. Thank you so much. I know Cheryl, weren’t they amazing? They were amazing. And I was so excited. All of them said yes, in my vision came through. I was just like, I want this and I want this. And I was really happy. I was very, very happy with it. I hope that they are all of them are so dynamic. And I think part of the reason that I reached out to a lot of them is that I wanted to, again, start to introduce not only people that don’t ever get the stage, but people who are not part of our current communities, so that they understand like, so that we have it’s two ways, right? We give somebody the microphone that might benefit from this all whole entire space that they didn’t even know existed. And at the same time, these people are so brilliant, that our people will also benefit from them. And it’s all more about like, let’s bring more new people in. And they’re not new. They’ve been around just not they’re new to us, right. And I think that that’s something we need to keep looking at. And I challenge myself to find another solution other than that same person that you immediately think of so if I’m like let’s put a panel together, and I’m like, Oh, so and so would work. And so and so and so and so if I already have had them on a panel, or I have already seen them on stage somewhere I really tried to see like, there are so many other people who fit the same mold, and it’s not taking away from folks. It’s simply bringing us closer together. So we know that there’s so many other people out there for sure. So that was what I loved the most. Oh, okay, Eb, I get hundreds, sometimes 1000s of views and impressions on my post engagement about my podcast on LinkedIn, but it doesn’t translate to listen, oh, my God, Is that normal? Yes, it’s totally normal. I know it is really frustrating. I cannot even tell you how frustrating that is. I think that one of the things that we need to understand is that some folks, and I’ve also had to teach this as well, in the conversation that we just had earlier about me, like letting go of the thing that people are like the podcast is the thing. You need to listen to my podcast, the podcast is where you’re going to listen. I’ve had to let go of that. And
think about it as an invitation. It’s an invitation for you to listen. But my job is to give you the key things that are going to keep give you the information that is the most impactful for you today. So there are times when and we’ve been creating some of this stuff for Lipson now that we have a little bit more of a team that can actually do a lot of these things because they do take time, but part of it is that let’s say I’ll take a long, long, long time to create a massive blog post giving all kinds of information about podcasting. And ultimately, what I would love is for somebody to come and read the blog. But I know that it’s really long in a lot of people don’t want to read it, some will. But a lot of people won’t want to read it. But the most important thing about me writing this blog post is that I want folks to have these answers, I want them to have an answer solution to that that specific problem, like what microphones they need to use? Like, how do you start a podcast? Like what are the first steps, you know, all of that stuff? And so from that key component, then we’re able to offer now on our feed on the social media feed images that literally give you the answer, like they don’t have to go to the blog post, there is no link to the blog post, they just stand alone with those images, and they get the answer. And I know it’s not the ultimate answer. Because you know, with five little images that have like three little dots to them, or something, it’s not going to give the depth that a conversation can have, it’s not going to give the depth that are really expanded blog posts will give, but at the time, it gives you that first touch point. So what I would say is there has to be Eb even here a little bit of a layer of like an invitation of all the different places that they can get that content and possibly even if you do that one impression, right of that one blog, excuse me of that one post on LinkedIn, to maybe have another one where it invites them to subscribe to the show, or to follow the show or to follow the show on Spotify, did you know that you can follow this show on Spotify, so that you become very, very specific about what that is, so that they do take that next step? Most people are not going to do it, it is very, very hard to get the folks to move outside of the one place to another place until they like they have to be exposed to it a lot. So unfortunately, it is normal. But I challenge you to do a little bit have to be a little bit of curious, have a little bit curiosity, possibly even commenting on that I’m sure you do this stuff anyway. But like commenting on that post and saying like, Oh, I’m sure you do this, putting like, here’s the apple podcast link, if anybody listens, oh, my God, you know, like, ooh, to come back and do stuff like that. So maybe people can understand that. That’s what it is. What I have seen in LinkedIn is that people are streaming there a lot. And their video is really powerful. And they’re like, I’ve been kind of I’ve actually been drawn into a couple of videos where I’m like, I didn’t even know I could be watching a video on LinkedIn. I don’t know why that’s happened. But But the other thing too, is that I’ve been exposed to a ton of new content with LinkedIn. So maybe one key thing for you to do, and it maybe it’s not people listen directly from LinkedIn or to, for them, the people who see it to immediately consume your content, but maybe what they can do is share it, share it to their feeds, share that post with their feeds, because that again, that becomes more or less of a horizontal reach, excuse me a vertical reach and more of a horizontal expansion of reach for you in that platform. So that you get more eyes on it. And that also can ultimately impact on actual listeners to the to the Does that make sense? A little bit up? Yeah, yeah, for sure. It I see it, I definitely see it a lot more. So it’s very annoying. Very annoying. And yes, Brooklyn was the star of the day. How cute is she? I cannot cannot even take it. Alright, so I have one more question that I have from Natasha. This is a very interesting question. I’ve never answered this before. And I’m not sure I’m going to have the exact answer for this. But it’s quite interesting. And Andrea, are you still here? Yes, you are. Okay, you might have something to say I would be. I wonder if you I wonder if you know this at all. This is really like free. Okay. Hi. I have a question regarding the location in which you upload. Start your first podcast. I heard that some platforms take note of which country you can, broadcasting
or uploading from? And because of that information, they then expose your podcast to the local region more than other countries. Would you know more about this? I’m a digital nomad in Malaysia, but I want to reach primarily a US, UK, Australia, Canada, etc. So I’m wondering If I should use a VPN, or what best practice is there for when I submit, and start my podcast so that it doesn’t get create catered, sent, catered and biased towards Malaysia? Because that isn’t where my target listeners would be. Thanks. And so this is from Natasha. So that’s a very interesting question. So I did reach out to some of my own I’m, in fact, I’m going to go back. And I’m going to see if anybody else has answered this question again. And one of the groups that I’m in, and I did not really get a like straight answer to that. And but what I did get, I’m going to just share the the little bits of content, insight that I did get. One of them said, I think as long as your Apple account was created in the United States, you’re not going to have a problem. But just use a VPN, and you’ll be fine. Another person said, I’m not sure that Apple uses location of upload, or location where account was created. In determining relevance depending on country, I base this on my own digital nomad adding a few years back, pretty sure apples, country charts and such are dependent on the country of the people who download the content, not the other way around. So I don’t know this specifics around the creation of the accounts and whether or not it actually does matter. I don’t think it matters where you upload the content. But I do think, Natasha, that it might matter where your Apple ID was created. And to add another layer to this is that if your content is resonant with a US, Canada, UK area, it’s still going to be so because that’s the those areas, there are the ones that download the most, like, that’s just, it’s already that’s like a huge swath of, of the listener base, regardless of where you start, you’re still going to be skewed more, unless you are specifically speaking in a native language of the country of origin, then, of course, that’s going to be skewed to that language. Because obviously, the folks that were in that area that you mentioned that there’s like Spanish English speaking, right, but if you have a primary non English speaking that aligns with the country that you’re coming from, then you’re going to get the most the most amount of downloads moving from that respect. So she is, um, let me see. Lena, you say my main audience is now in the US very interesting. And you just started right, just started your show, as is. So I really don’t know if there is much relevancy. And, and yeah, and then you say she thinking about new and noteworthy? You know, I’m not sure what she’s focusing in on with this question that she posed, I believe it might have something to do with maybe some advice that she heard out there. Although I don’t believe that it would be a big issue. Because if any podcast that was created outside of the US, in a country that was not heavily English speaking, those that
listened to your show anyway, would would still download it, like the English speaking people would still download it. I don’t think that that’s going to be a deterrent at all, Elena, I might give her your show as a possible example, given the fact that you have a higher percentage of us consumption, I’m assuming that your highest Can you would you be able to share what your top countries are? You think like the countries that are downloading your show, and to see if it is like, Australia, Canada, UK, US? I’m assuming Sweden is going to be in the mix because that’s where you’re from. But in addition to that, will there be other ones? and Andrea, do you have any insight into this at all? Have you worked with anybody that’s outside of the US for this? No. Okay. Yeah, it was. That was an interesting question. I haven’t I haven’t seen it. And it came to that so yeah, baby. That’s it. So I Are you checking on your stats Lena? I’m making you do work. She’s like, go do it, go find it. Other than that, I don’t have any other questions, we actually did it. Look at this. It’s like, we just have like a few more minutes before we end. And we have all this stuff.
Unknown Speaker 55:15
I do find something curious with a lot of my US based clients is that ever since the Ghana app got added to lessons distribution, I have some US based clients who their second largest listening population is India. Mm hmm. Like almost half the amount of listeners they have in the United States they have in India, and I feel so suspicious of that number.
Elsie Escobar 55:38
You know, I keep bringing this up. Also, I bring it up a lot. Because I go look cares, because some because there are a lot of people who are thinking this. And then what Rob has said back to me has been if this was across the board, he said, if this was something that was absolutely reflective across the board, like across the entire litsen interface, right, like, meaning every single stat was showing that where it was like, Oh, my God, like, what is what’s going on there? There would be something of concern, but it actually isn’t. Across the board. It’s like, there’s some people who actually have a gigantic audience happening on Ghana, and then there’s some that just don’t even move. So because of the disparity, and the non thing there that he’s like, it just it seems to hit and that country is actually expanding even more in terms of what’s going to be heard. I mean, think about how the population of India alone. So if you just think about it, from that perspective, it could be something I don’t know, I would, what I would do is I would start talking to them. And I would say, if you’re listening God, like I would want to see if I could get in some kind of interaction with them. If you’re listening on Ghana, if you just heard on my show for the very first time, and you happen to be in India, give me a shout out, email me today or whatever, like just add a little something. I don’t know if that’s the type of show that they have, you know, because I know for me, since I do it weekly, I can do stuff like that. And I can ask the question, but it also needs to be ongoing. And those that are when they hear themselves. I you’d be surprised like, at least on the feed, whenever we’ve asked some obscure question about somebody doing something randomly unique, where I’m just like, nobody’s gonna email, they email and they’re like, I’m the person that does the thing. And I’m like, Oh, my God, you exist. Mind. It’s not many. But it’s their, their, you know, so
Unknown Speaker 57:38
I do have one client who his show is about sales. It’s like sales coaching. He has he has listeners, go to his website and put in questions. And then he answers their questions on the show. And when Ghana opened up, like very soon after, he got like, a bunch of questions from like, legitimate questions from people in India like law. Yeah. So I’m like, for at least his show, it must be a real thing. Yeah.
Elsie Escobar 58:02
Yeah. Because it is very interesting to see sort of like that. But that’s like, it’s it’s just a, it’s appealing in in the sense that it also India is very much a multilingual country. So there’s a lot of of that happening as well. So and it’s free in it, think about it, it’s free education. It’s just another point of access, where it’s like, this type of knowledge might be outside the scope of what might be available. One thing that even even in the shoe podcasts conversation, when was it that we were talking about this, I don’t remember if it happened in in the meetup that we had, or if we can’t remember where somebody mentioned, not being able to get paid for your podcast, like it was against the law to make money from your podcast. And I was like, from I forgot, I think India was one of the countries that was mentioned as well as there was another country that it’s like outlawed. Like, it’s not you can’t it’s like, what that’s news to me. So that was really intriguing to me, meaning in the way that we can help some people set up businesses like we have to be mindful about the laws of the country on whether or not they can even do that. So yeah, that was a very intriguing to me. All right, let me look at your numbers their United States, United Kingdom, Norway, Sweden, Denmark, Germany, Australia, Canada, Netherlands, and okay, but that’s not I mean, and I would assume, Lina, with that. The, I would say if you were to break down percentages, I would say the US and the UK are 50% ish. Yeah, she’s like,
Unknown Speaker 1:00:01
Elsie Escobar 1:00:03
Something like that. I mean, I have access to your stats too, I can just go in and go look. So yeah, so so and to follow up and close it out, Natasha, I do feel even though you’re not here I’m talking with you, I do feel that you shouldn’t really have to worry about that too much. If you set up whatever you need to set up, if the content is directly resonant with those folks that are in those English speaking, westernized countries. Just put it out there. And given the fact that we have social media in the mix, you’re welcome to you know, you’re going to be marketing it in all of the different places. If I were to be, I don’t know, if you are a US based creator, meaning that at some point, you are going to come back to the US or if you are a nomad from a non us area, it’s gonna just depend on on what you’re doing there for yourself. So you might want to use a VPN when signing in, or you might want to get somebody from the United States to open up a an Apple ID for you to open up an Apple ID that is is from the US so that you can use that to do all your publishing. So anyway, all right. Yeah. 184 countries. All right, cool. Beans. All right, everybody. Thank you so much for showing up. All thank you for today. Thank you for being here. Again. This was nice. This was a nice, very interesting q&a today. Super stoked. And I will see you in a couple of weeks and have Jessica come and take over. I don’t think we have anything else coming up here soon. No, I do not. Thank you for showing up anyway. And I will see you guys
Unknown Speaker 1:01:49