04-01-21 – Traci’s Coaching Call- Email lists, social media marketing, and trying new things
Yeah. Hey, James, Amy, give everything, give everybody just a few more minutes to pop in.
I like that shirt, Amy. Thank you. Appreciate it. I actually am in something like novel, I’m waiting for,
I understand the black, white, gray closet. Yeah. I mean, I love my black and I love my white. It is freezing here. It’s so weird. It got really, really cold [00:02:00] in Atlanta. Oh my gosh. That makes me feel sad. It was like 32 degrees last night. Yeah. How bad is it that I’m happy that you’re having cold?
Cause towels was Taltz was 17 degrees this morning. I think in where I used to live, which is an hour outside of Miami. It was probably about 70 degrees this morning.
God, that’s crazy. That’s crazy. Their reasons and their reasons and seasons and have both good reasons and hope that this house visit will be a season. Okay. All right. Let’s go ahead and get started. We’ve got a. Good great. More coming in. Um, but yes, it welcome to pod have, and, uh, we have a small enough group as we are right now that I’m kind of want to shake [00:03:00] it up a little bit.
I totally want to do wins, but at the same time I’ve been using this, um, strategy on some team calls that I do, uh, with my team and with another team that I collaborate with. And it’s always just like a fun thing to do. And so we have a small enough group that we could easily do this this morning or this afternoon, wherever you are.
And that is, uh, it’s called the one word check-in and it can be a positive. It just it’s where you are. It doesn’t have to be extraordinary. It doesn’t have to, um, be necessarily positive or negative. It’s just that gut feeling that one word that comes to mind of where you are. So I will start with, um, so my one word is delightful.
I just had yesterday and, um, just a lot of really positive, amazing things going on with pod have with producer podcasts and the specific project that I’m working on for endangered [00:04:00] species. It’s been a ton of work, but it’s just such joyful work though. I am delighted. That’s not one word. So who would like to share their word?
I’ll go next again. I would say grateful. I’m really grateful. Um, Unfortunately, I have to say goodbye to a friend, um, who passed away today. And so I’m just grateful to be here, um, and grateful to have, you know, all of you as a group to, to be connected in a community. And so I’m grateful to have a voice on my podcast.
And so I’m, of course I’m grateful for my family. So that is my word. Grateful. That’s a wonderful word. Thank you. Who else would like to go?
I’ll go. Oh, no, go ahead Jamie. Oh, sure, sure. Um, [00:05:00] ease. I think I’m looking at everything. How can I, how can I make sure it’s got a lot of ease enjoyment too, which is something I may ask later in, uh, with the group. Um, I’m really wanting my podcast to be enjoyable. For me, so over, over everything. So anyways, but ease brings that to light.
Thanks. Okay, Charlotte, just to catch you up, we’re doing it something a little bit different this morning, we’re doing a one word check-in of where you are positive, negative, neutral up down. Doesn’t matter. Just a one word check-in on where you are and Cheryl’s going to share hers, but so far you’ve, um, I’m delighted.
James Ward is ease and Diana is grateful. So Cheryl’s going next that you can think about your work. I am totally going to cheat. Meaning you’re going to use more than one word. No, no, no, but I’m an explain my word because, um, I had one immediately come to mind, but when I heard the three of you share [00:06:00] your word, I was like, that absolutely encompasses where I’m at in the word I was going to choose.
So I’m just going to say inclusive because it includes delight. It includes ease. It includes, you know, being grateful. The word was contemplative, but I’m going to change it to inclusive of what the review said. So I get three for the price of one. Perfect. You can, you can borrow our words. We know now into the bat, he would like to go next
jump right in. I’ll go, go, go Charlotte. Hold that thought, Jen. Um, I am good to be, um, I can’t remember who you said also use grateful, but Diane, I think, um, grateful. Definitely. Like I think it’s the summit summing up the quarter for [00:07:00] me and the month, but I literally hit. All hit and exceeded all of my goals and expectations.
And the impact that I’ve been able to have is just it’s. I’m so grateful. Like I’ve been on the verge of like bursting into tears every like every hour that I meet with a client today. Cause I keep thinking about it, but I intentionally have a long weekend off plan so I can have that whole emotional release then some trying to hold it together.
But grateful is the word for me. Love that. I love that word. Anytime it comes up, Jen, um, I was gonna go with, I don’t know that this is a descriptive word, but like possibilities. Like that’s just sort of everything that’s going on. Like, um, I’m submitting my podcast movement speaker submission today. Um, hopefully I have April is like the month of webinars for me.
So I have four webinars that I’m leading between Saturday, which is the third and the 21st. [00:08:00] Um, I have a new group of clients that are supposed to start. April 21st. And I just got an email from someone who was like, when’s your next group? I need it. So there’s just lots of possibilities. I’m like, it’s very exciting.
That’s awesome. Okay. It’s a toss up between Amy and Tori. Amy. You want to grab it? I think that I will say, um, energy, because even though it’s cold, it’s weird. Now I’ve just put on my usual Saul. It’s really bright and really beautiful here in Atlanta. Everything is blooming. The sky is crystal clear. We had a crazy rain for like two days.
So it’s that, you know, after that rain, when everything does pop, so it’s very bright and even the cold I was out in the this morning, it just gave me just an energy. Love that. Yeah. Hey, last but not least Tori. Um, my oops. I have my cover on my camera here. There we go. [00:09:00] My word would be birthday because it’s my 25th birthday today.
So, so that’s kind of a lame word, I think, but it’s my birthday. So that’s the description of my day.
I think birthdays are really important for all kinds of reasons and happy 25th birthday to you when Tony came on the team with pretty sure podcasts and how to have, um, we didn’t realize that our birthdays were one day apart. So that’s two Aries trying to navigate each other. We’ve been doing great so far.
I haven’t like, I don’t think we’re, I don’t think we’re angry areas like the reputation that areas like to carry. Not at all. Oh, when’s your birthday? It was yesterday and T and T. 10 happy birthday. Thank you. I did not turn 25 yesterday, but that’s okay. [00:10:00] It’s just a number, right, Jen, just a number. Um, so, so thank you for doing that.
Thanks for indulging me. Um, I had forgotten how much I liked like that, um, way to start a meeting until we did it on Monday. And then Amy and Tony were both on that call Monday too. And Amy gave me some really positive feedback about it. So I thought, Hey, let’s try it with pod hap today. So, um, so we can either roll into some wins, which I always love and, uh, and or questions.
I did want to share one thing with you in terms of the, what I found to be so fascinating. I, uh, I’ve been following the Arianna Huffington’s stories since 2009, when she fell asleep on her desk and broke her cheek bent out of sheer exhaustion and, um, Because I’ve just been a really big since 2004, I’ve been a really big advocate for being consciously aware of work addiction and how, when you get out of balance and work is consuming, but if your identity and your work, that [00:11:00] it can really have some really serious consequences, like any other addiction can have.
So I’ve been reading her book, she just released it March 23rd. Um, and it’s all about thriving and she tells her story, but yeah. One of the things that she shares in the book that’s coming, I’m getting to the wind’s part is that she believes in change and micro steps. And as I do as well, and she also is a strong advocate for celebrating small wins.
And I thought, well, you know, maybe we should be friends, Arianna, cause I have a lot of the same philosophies. So I don’t want to skip over the wins because I do think that that, that those are important to share. Um, and then Leah, just to catch you up, we started the call was sharing one word of where we are today.
So we started it a little bit different. We haven’t done the wins yet. And uh, so if you have one word that you want to share with so far, we’ve had gratitude, energy, inclusive, delighted, uh, happy birthday. And um, [00:12:00] am I leaving anyone anyone’s word out? Oh, wait possibilities. Yeah. So if you want to jump in on a word and or if anyone else wants to jump in on a win.
Buzzy. Perfect. I have many, a days that I wake up and feel that way because I have so much going on in my brain and nothing’s really clear. So I’ll take that. So how about wins? Great, Cheryl. Hi, uh, Leah. Yeah, I was so fuzzy yesterday. I almost got hit by a car when I was crossing the street. Real, real, real.
It literally, I mean like this close, so gratitude comes back into play my small win. It’s going to sound silly for anybody who has one for their podcast, but I figured out how to, to create a YouTube channel, to put my podcast on. Okay. Oh, that’s great. I mean, that’s a whole nother distribution platform for you.
Yes. And [00:13:00] just word to those who haven’t done that yet you are going to get comments that have links. I kept getting this one comment and I would, I looked it up cause I thought. Vom vom like voiceover, but I didn’t know what the heck it meant. And so in pop culture, it means vomit. It’s like, uh, you know, I was like, that’s very cruel.
And then I realized it was a link. I pressed on it and it goes to a porn site. So I blocked all the, I got like six, have you guys, Jennifer, have you, you went like, so I blocked all of it. So just word to anyone, starting a podcast that you on YouTube, you might get that. Um, and then I am going to get to interview Jessica tomorrow for my podcast.
Yeah. So really excited about that. Can you tell her tomorrow you tell her we’ve missed her for two straight weeks and that we really need her energy to come back next week. Well, let’s clarify that I’m talking about [00:14:00] Jessica coop from it. Cut from him. Sorry, sorry. I should have clarified that and always loved Jessica Kim Fermin’s energy on this call, but yeah, no, I was, she hasn’t been on this call, but I, you know, I’ve been wanting to ask her for a while and I finally digitals, I don’t know, you know, and then when we talked to him yeah, sure.
And I was like, really? Okay, no pressure. Oh no. Don’t pack talk, pass and talk about ease. She is so fun, so energetic. So just like what you see is what you get. She’s so smart and she’s so fun, loving. So I think I can’t wait to hear that interview. I think it’s going to be great, but if anybody does talk to our other Jessica, let her know that we’re missing.
Okay. Who else would like to share? Win?
[00:15:00] Wow. Okay. If you think of one, as we go along, you can pipe in a win at any time. Um, so let’s go with your word, James with E and I’m getting feedback weird.
Is it still doing it? I think it’s James. James. Oh, let me change out the microphone. It’s your speakers, not your microphone. So like when Tracy speaks, your speakers are getting picked up in the mic, you’re using my favorite kind of Mike, is it really? I turned down the speaker. Does that help at all? Let me see.
Yeah. Okay. Yeah. I just turned down volume on speaker. Yeah. Thanks Jennifer. All right. Cool. So quiet. Yeah. So I was going to say, speaking of ease now, [00:16:00] circle back to James, but diet and it has a short window of time. So I’m gonna start with ease. And, uh, we’ve talked a lot about workplace on the last couple of calls, but I do think that the more we can share with each other in terms of tips and how to execute and get things out in a simple and easy way is always helpful.
And Diana had a question yesterday about sending newsletters out or utilizing, um, Platforms that allow you to send bulk emails like a mailer Lite, MailChimp, et cetera. So I wanted to have the opportunity before she has to jump off for us to share our experience with, uh, our newsletter email platforms.
If you use them in which ones you use and any tips that you could provide around email marketing for your podcast.
And is that a quick question for me, Tracy or everybody? I just, I want to circle back to your [00:17:00] questions about ease, but because Diana has a short window of time to be on the call, I wanted to address her, address her question first and her share what I do. Yeah, that’d be great. This is everybody to share about if they use, uh, email platform, even if it’s not for your podcast, that your experience with them in some tips of how to.
Make that happen. So go ahead. Yeah, I’ll be real brief. Um, I started from the very beginning doing this. Um, I use MailChimp and I have a created a template just for new episode. I call it new episode template and it already has like the image I want to use. Um, it has two buttons because I send them either to the audio file, which is where I put the Libsyn, like web link.
Um, for the audio file and it, uh, or the audio link, and then it has a link for the show notes. So it’s just a template. And each week, every Tuesday, I want to have a new episode go out. Um, I have, I just plug in the title, the episode number, the link to the audio, the link to [00:18:00] the show notes. And then, uh, like a paragraph brief description that I also use on social media.
Just put that into the email and then it already has like at the bottom, the links to my social media follow me, like that’s all in the template. So it’s easy each week when I have a new episode and it publishes, I can literally schedule it in advance with MailChimp. I just put all the information in.
Schedule it to go out and it releases on the same day on Tuesday mornings. And that has helped me just be consistent and easy. It’s an easy task to pass off to somebody else to do the way I have it set up. And it keeps my audience like listening or hearing from me all the time so that when I’m ready to promote something, I’m not, they’re not hearing from me out of the blue.
They’re used to hearing from me all the time and I just keep it really simple. Just the description of that new episode. So that’s what I do. So let me ask you a question about MailChimp. I used to use MailChimp. We now, uh, for my business, we use a mailer Lite, which is M a I L E R L I [00:19:00] T E. And, um, MailerLite is free up to 2,500 people now, whereas MailChimp changed their pricing.
A year or so ago, um, to, and I’m not even sure. Do they even still have a free plan? I’m curious about that. They did. They probably do, but for me it was, I mean, I started using MailChimp at the beginning and I know there are probably other platforms that could use that may even serve me better, but there’s just like a big learning curve.
And after I get started getting a lot of followers, I didn’t want to like go through all the changes, but I started paying for the service way before I needed it. Um, I paid for like whatever, the first level of $10, whatever it was at the beginning, um, before like it’s 2000, I think it is 2000 emails. You can get MailChimp for free, but I paid to remove the branding and to have a little bit more features.
And then I just got really good at using MailChimp for what I needed so that wouldn’t have to relearn something else. And I love all of their different templates and it just looks real [00:20:00] clean. And Chris, so I just make it work for me. So I don’t have to really. Change or deal with it. So I pay for the service.
I mean, yeah. They change a lot of stuff. I remember people talking about it a whole lot, a few years ago, but I didn’t notice that big of a difference in my monthly payment. I mean, the plan that I have, and it does adjust based on your use your list. So every so often I’ll go through and the people that are have unsubscribed, I make sure that I archived them.
So I’m not being charged for them. That was a big thing that people talk about. RKV you’re not being charged if I do that, like maybe once a month or so, that’s the only thing I do, but I still am. I, I have about a little over 4,000 list people on the list and I can’t remember exactly what I pay per month, but it’s somewhere around the fifth, like around the $60 Mark.
So it still works out cheaper than a lot of other plans. And I get all the analytics that I like and all I need. So for me, it’s still a good value. Um, [00:21:00] and it’s kind of like, um, phone service and everything else. Once you get accustomed to something, it’s hard to make a switch and with unsubscribes and people opting in and opting out.
So I think it is important to take into consideration when you decide on what platform, even if you are starting out with their free plan to choose the one that you can scale for growth, because you could ultimately, I mean, 4,000 sounds like a lot, and it’s amazing, but that’s what you’ve been working on curating for several sounds like at least a couple years.
And so you kind of, you, that may seem like unobtainable in this moment if you’re just starting out, but you do want to think about the scaling and that would you ha would you have to switch platforms if you didn’t, you know, when you did want to have to start paying. Yeah. And I wanted to add that in it just for like a point of reference, because sometimes people always wonder about the numbers.
Um, so put that as a point of reference. But for me, I guess if I were to think about changing, I have a better idea of what I would. Want in a new mail, email service provider now than I [00:22:00] would have a while back. So I really didn’t have a reason to change. And I don’t know if that’s the way to look at it, but it’s just one of those things that would take a lot of time to readjust to.
So if it ain’t broke, don’t fix, it is my mentality right now. Also just, um, share with you how much I appreciate your willingness to share your numbers, because that is something, as we talk in this group, I mean, we have people that have 250 listeners and we have people that have thousands of listeners and everything in between, and it really does help, um, each other when you are comfortable sharing that because it helps people see what’s possible.
And it also helps people see that they’re, that they’re like-minded and that they’re experiencing the same struggles at the same level. So thank you for that. Um, Jen, did you want to share, so I use MailChimp also and. I use the free version. Um, so the drawback of the free version is you can’t schedule an email to go out, so [00:23:00] I will get it all ready to go ahead of time and then put something in my calendar that says, like send the email and then I can use the app on my phone and just click send, you know?
And then it makes it a little easier. Cause like whatever I’m being economical, even though the cheap version is probably like $10, like whatever. Um, so I use the free version $20 actually because it’s $10, $120. Right. Um, I send an email to my members every week that has a link to the episode and a description of the episode.
And then. Like their perks for the week and whatever they’re getting, but I don’t send an email to everyone every time. There’s an episode in my monthly newsletter that goes out to everyone. I referenced [00:24:00] an episode. So like in that newsletter, I have a section that’s typically like read, watch, listen, you know, learn kind of a thing.
So I’ll link I’ll link. One article I’ve written to either medium or thrive global watch I’ll link to some real or IgE TV that I did listen. I’ll link to a podcast episode that relates to whatever the theme is of the month. And then the other one, like sometimes I’ll do another episode or another thing, or maybe it’s, you know, linking to a webinar or whatever.
Um, so I’ll put one episode in my monthly newsletter, but it’s not necessarily like the most recent, like. This month, April is stress awareness month. So my whole April newsletter was about tools and tips and tricks and things about stress. So that episode that I linked to was about meditation. That was like, I don’t know, September of 2019 or something.
[00:25:00] So. I love that strategy too, because you’re, you’re tying it in with a topic that’s relevant, but then you’re also promoting, um, episodes that you’ve archived. So that gives your listeners a chance. If they’ve joined you in the process, since you released that episode, it gives them the opportunity to possibly experience a previous episode that they may not have tapped into.
So that’s really smart with that strategy. And I love the read watch. Listen, I like, I love that, that, and the fact that you create that level of content, I don’t know, fault falls under the ease category, but you all assume make it look easy. I’m just like any month, I’m just going back to things that I’ve already done and put it in the newsletter for people.
Cause they probably missed it. Yeah, exactly. Some people that get, uh, content in different ways. And that’s the other reason why I’m always encouraging people to do a newsletter, even if they have three subscribers and they’re your two sisters. Um, and you, um, because just [00:26:00] getting in that habit, first of all, creating that content and utilizing that, but the newsletter audience will grow.
And it just about starting where you are. So you may already have a list of, of 500, 200, 1500, whatever it is of, of contacts that you could start a database with, but not everybody does, but even if you just start it, then those subscribers and the people will sign up for it and they’ll share it with other people and things like that.
So, and like, admittedly, I’m not great about adding people I meet or talk to, to my email list. Like I really put it on people to sign themselves up. Cause like, I think because. I hate how many emails I get. Like I’m hyper sensitive to like adding people to width. Um, but you know, it’s there for the people who want it.
And I ended up using MailChimp because I started a newsletter when I started the podcast membership. Like I didn’t do it before. And so, um, [00:27:00] I used MailChimp because it integrated with glow, the platform I use for the membership. So it made it easy. And then, um, with the, I was just going to say something then I can’t remember what it was.
Something about integrating in the emails going out. I don’t know. I’ll think of it. It’ll come back. Would anybody else like to share about, um, an experience even if you’re not currently using it and experience with the newsletter platform, positive or negative reasons you liked it, reasons you didn’t like it.
Well, can I ask a quick question for those, you know, who are sending out newsletters? Um, Jen, I liked the fact that you said you wait for people to sign up because do you ha you know, don’t, you have to put a disclaimer as it relates to. So you have that as part of, you know, what you’re going to do with their information or not do with their information.
That’s part of your newsletter that you send out MailChimp will automatically put the things at the bottom, and it’ll automatically put the unsubscribe [00:28:00] link and the things that you have to have there, and, you know, Charlotte pays. So there are certain things that you can remove if you pay, which I don’t.
So I can’t, but like, you still have to have those things on there. Um, and they just, the other thing, this was, I was to say before, sorry, Cheryl. Um, it’s like, there’s also, I set up a welcome email. So as soon as someone signs up, MailChimp automatically sends in this welcome that has. Like an I D we, you know, I designed it, but it has all these different ways.
It’s like linked to the podcast, link to the membership, like all these different ways that they can get in touch or reach out or get, you know, material or things like that. So that automatically goes to any new subscriber. And Cheryl also, I just want to say to you that you can craft a specific message that is, uh, that’s broad enough that says you’re receiving this email because you either [00:29:00] expressed interest in, uh, or worked with, um, you know, you can use your name, you can use the name of your podcast or, or something like that.
So, um, I like the idea of being able to encompass it as it, as expressed interest in, because for example, on our website, we have the ability to sign up for a newsletter, but we also have the ability for someone, if they. Really want to talk to somebody right away. We have this little phone icon on the website that you can click.
And it literally does call like my personal phone because that’s the way I wanted it to be. I wanted, if somebody wanted to talk about a podcast, I didn’t want to have them have to go through a lot of loopholes. So you can actually, but before they get patched through as a phone call, they have to put in their email and their phone number and that type of thing.
And then there’s also a separate link on our website, where if someone wants to set up a consultation call to at no charge, then they can go directly to that [00:30:00] part of my calendar and set up something that directly. But they have to put their email in there. Those are not in there. There’s probably a way that I’m just not aware of, but those are not automatically integrated into my mailer Lite account.
So once a month, um, Our lovely Tori. Um, we’ll go through my emails, my calendar, and, um, and anybody that has expressed interest or have provided their email address to us in whatever way it came to us gets imported into mailer Lite. And then they’re part of the newsletter list because they’ve either opted in, send us an email or set up a call.
So they count. And I don’t feel bad about that because they did the first initial, initial outreach. But I also feel that if they want to unsubscribe at anytime they can. So, um, so we use expressed interest in working with, or have worked with.
[00:31:00] Okay. What I would say about that too, is it totally depends on who your folks are and how they feel about what the relationship is meant to be like Tracy, in your case, they are coming to you in a work they want to work with you, or they’re expressing interest to work with you. So there is a, there is a certain implied consent there, but I think it’s harder.
It depends on what is it that they’re coming to you for? Because what can happen is you add a lot of people to your list who. May or may not actually want to be on there. Sometimes they send it to spam or they never open it. And both of those things end up hurting your deliverability. So trying to build a list just for the sake of having numbers, if those aren’t high quality folks, you may end up shooting yourself in the foot.
So there’s a certain amount of like balancing out what you know about your folks. Um, and is it worth it to, yeah, [00:32:00] definitely. I think, um, I know I’m not a hundred percent sure actually that mailer Lite does this, but I know MailChimp does because they use it for a long time that it will automatically scrub your list in certain cases.
So if you had the hard bounce or if there’s, um, there’s a reason. For whatever reason they have this criteria, they will scrub that list and clean it up. Um, I don’t think it has to do with opens though. So that’s something that I think is a very valid point. If you’re, we literally just, um, this week cleaned up our active list, um, because every now and then, you know, like we’re, we pre COVID, we did a lot of trade shows.
So if people signed up on our list at a trade show show at pod Fest in January of 2020, they may not still want to receive information on pod, have, you know, say we are definitely paying attention to activity and, um, and having a really clean, crisp list. But it’s a good thing to do that. [00:33:00] Whether you do it maybe every quarter or in our case, we, this is the first time this year that we’ve done it, but we do try to maintain that at least clean it at least like twice a year.
So, okay, James, now your E’s hope that it was easy for you to be patient because you were great at it. Um, what kind of questions throw out? Yeah. You know, this is a beginner’s question, I think, but w without, even my podcast is, uh, the intention is to help folks that are using coaches, therapists that are using guided meditation and their coaching, their practices, or even things like this.
Um, and, and how to do it better, essentially for them and how, what, what people are doing. So it’s called what guides you. Um, but the question without even knowing what I do as a beginner question, I really want my podcast to be enjoyable to me and to help [00:34:00] people, period. And I’m. I’m very analytical and I, I’m starting to get a little too caught up in the details and the business and the scaling and the monetization.
And I can do that in other parts of my business. Just fine, but it’s any feedback to just really have fun with it and make it enjoyable for people. Um, I, I, I just got this, uh, this wonderful book that got the podcasters a planner. Right? Thank you for that. And I went through it. This thing is awesome and it feels so heavy.
It’s like one more thing to do. I don’t want this podcast to feel like one more thing to do. I really want to enjoy it because I actually do enjoy doing it. So that’s all. How about that? Is that a fair question? It’s a very fair question, but let’s break it down just a little bit in terms of, is there anything that you’re doing right now in your workflow process of creating an industry, district distributing and marketing [00:35:00] your podcasts?
That feels heavy to you? Like what, what are some of the things that you have either dread over or they’re not feeling fun to you? Or is there a specific thing that you feel like that you kind of like, Oh, if I didn’t have to do this, I’d be having so much more fun with my podcasts. Thank you. The entire marketing.
I get me on a call. I get me on a call. I can talk forever. Get me in with a one-on-one coaching, guided meditation easy, but the moment, um, I think about how to market it, the social media part, which so many people on this call seem to be great with. Um, it’s just not posting on Instagram, all that stuff.
It’s just not what I love. Right. I like, you know, I love getting on a call with somebody and taking them down in the meditation for an hour and a half. I’ve done three hour sessions for years. I mean, they’re, they’re incredible. So one-on-one deep and social media is [00:36:00] such a, um, it’s just not that. So the marketing, which is, I’m looking at delegating a lot of that, but it’s still, there’s a lot of that, that ha that happens upfront, um, in the beginning that, uh, maybe on me.
Okay. Would anybody like to share, um, around tips for marketing that, and I want to, I’m not really looking in this situation for like, well, I mean, any tips are fine, but when I’m really low, let me tell you what I am looking for versus what I’m not looking for. I’m looking for. Suggestions because of the quality of that podcast in the, in the fact that you literally want to convey to people why they should listen to the podcast because of the deep meditation benefits that they will receive from it, not just marketing it out.
Right? Like, is that correct? Like the marketing message really needs to convey the [00:37:00] quality of the podcast and what you’re doing and what your inspiration is so that people can then be drawn to your podcast and then ultimately be drawn to your individual. That’s a, that’s a good point. Yeah. And it may even include just delegate all the marketing.
I don’t know, and focused on what I do best. I, I’m not sure though, because you want to craft your voice first before you have someone to execute on your voice, because if you have so executing on your voice, you’ll be. Additionally frustrated. Cause it won’t be a reflection of you and you’re paying them to do it and it’s still not fun.
So that’s why I won
the thing that’s sticking with me of what you shared is that your objective is really to help people and to bring this tool to more people. Right. So if we can look at the social media as part of the tool to reach more people, it’s not about doing something like to [00:38:00] Tracy’s point, like, I don’t think it’s about doing something different.
I think it’s about creating an extension of the experience of what somebody gets on the podcast on social media so that it draws them to the podcast. So like what do you enjoy about the podcast? Put that on social media instead of trying to put something else on social media or create something else for social media, like.
How do you like all the things that you love doing and creating, it’s just another platform to share it. It might just be like a mindset. Yeah. Thank you. It sounds a reframe. That’s a really nice reframe to continue the experience out into that, because that’s what you want is people to experience you.
And they may not have discovered your podcast, but if they discover you on one of the social media platforms and they can experience you, then that’s going to make them want to have more of [00:39:00] experiences with you. I think brainstorming, like what is it that you, well, first thing I think is. Decide, where do you want to be?
And it doesn’t have to be all the places. So like, you don’t have to, especially if you don’t have a whole team of people doing it beyond all of the platforms, so decide, you know, in our case it was, which is the least. And like, we don’t love social media. And so like, which was the least miserable place to be in where to do like the interaction.
Thank you, Leah. That’s that’s on my mind as well. I can’t, I just feel like it’s too much to be all places. Yeah, yeah, yeah. Um, and then to figure out, what do you want to do with it? Do you want to simply promote what you’re doing? Because that’s easier to hand off, you can kind of figure out what is your template for releasing episodes and you know, that you can get a whole set up and hand it over, or is it that you want to be creating content that’s specific for that [00:40:00] platform that’s new or, you know, something different than what you’re already doing?
Um, You know, there are spaces to do things that are a little bit more in depth. Like if what you love is that back and forth with folks deciding, you know, Instagram live or Facebook live. Can you have some of those people come and have a conversation with you about what you did on the podcast? So it’s, it’s the part you love, which is interacting with people, but in that platform, so other people can hear it there and decide whether they want to go to the podcast to listen more, which I have, you’re saying Leah EV um, spot on with everything that you said.
And one of the things that I’ll just kind of hone in on is, you know, if you’re not energetically attracted to the platform, it’s not going to come across as authentic. So if you and for Tom and bandwidth purposes, right. Figure out the platform where your audience [00:41:00] lives and just narrow it down into that platform.
So if your audience lives on Facebook, if your audience lives on LinkedIn, if your audience lives on Twitter, if your audience lives on Instagram, you know, you could test that out to see where you get the engagement first and then narrow it down. The other thing that might work really well for you as clubhouse, because you do like that interaction reactive, um, component and kind of scary at first, just to jump in there.
But I know somebody who has a meditation podcast, who’s had really great success that’s with clubhouse share. Cause she, we haven’t heard an update on your, um, your magnificent experiences lately. So would you mind jumping in. Sure. So I just made a commitment every Monday and I just called it meditation Monday.
So every Monday I’m on there. So that way people get to know where I’m at live, besides my recording. Cause it’s always something fun and it’s like an intuitive type of [00:42:00] meditation. So it’s never, you know, no one really knows what’s going to happen right. Or what it’s going to be about, but they’re there for the experience because they enjoy it.
And so for me, that’s what it’s been like and just connecting with or following people that I aligned with where, you know, in a similar space. And then that way we end up connecting and those are the ones who end up following me and referring me to other people as well. So clubhouse definitely would be a good platform for you.
Cause it’s all voice. You know, and you have an amazing voice, like people are going to be drawn to you. And like, when you speak in other rooms, you can just say, you know, say who you are, you know, in, in your, in your meditation voice, you know, and people are going to be automatically drawn to you. There’ll be like, we want more.
And you haven’t even like done a meditation. Right. Like that’s happened to me. So I highly recommend it. Do you have an iPhone? No, but I, I might as well go get one. I have an iPad. I have an iPad. I can probably do it right off of that. [00:43:00] Yeah. I can send you an invite. James, send me your iPad phone number or whatever, and we can get you an invite.
Perfect. Thanks Jen. Appreciate that. And the advice I did hear by the way that they’re really close to adding Android soon. I mean, I know they’ve been saying that, but I can’t remember what the last time I heard, like they have a date and it’s like a month away. It wasn’t, it wasn’t very far away. So, if it’s been on our to-do list, we should get our asses on that before it explodes.
Yes, pretty much. I mean, if you want to claim your space on that, the interesting thing about what’s happening in the industry though, is that they’re gonna they’re there. As everything happens now, there’s going to be, uh, two or three different options of the audio platform, similar to clubhouse. And, um, I think we talked about this on the call before Mark Cuban is launching one called fireside.
And then I heard of a third one, um, recently as well that I can’t remember right now either, [00:44:00] because obviously I’m having memory issues to my recall. Um, but, uh, so. That’s the other thing too, about claiming that if that’s something that you’re interested in pursuing, what I like about what Advani is doing is that she’s not trying to be all things to all people all the time.
Like she has a specific Monday that she has a commitment to that. She makes it something that she schedules into her calendar. So it’s not like a random thing that you have to keep engaging with. I like that philosophy in terms of just bandwidth and cause it can be so intimidating. I remember our first conversation we had about clubhouse and Cheryl was like, damn it.
I’m not doing another thing. And, and I’m like, and that’s okay. Can, can I speak to that for a moment? And I love that you recommended clubhouse because I had my first experience standing on a stage or being on a stage yesterday. And, um, it was. [00:45:00] It was, I didn’t die. I mean, it was actually quite enjoyable. It was a really enjoyable room.
And one of the things with clubhouse, you know, you can set your notifications and it’s ironic that we’re speaking about meditation because I had about three notifications of rooms that were happening on meditation. And I thought, okay, This is fantastic because, you know, if you’re at work or, you know, starting your day, because of course it’s global, you know, I was getting notifications all day yesterday of things that I was like, you could just live on this site.
However, you know, as with any social media platform, you get to pick and choose even more so with this, because it’s very interactive and, and James is, it’s already been said, your voice is very soothing. And to, to see, you know, Oh, you know, James is doing a session today. And to click on that, it’s it, it sounds like it’s such a natural platform for you.
So I guess I just want to [00:46:00] second, third and fourth, um, encouragement to, to check that out. And I actually got a new phone cause I had to six plus wouldn’t wouldn’t handle it and I didn’t have an iPad, but if you have an iPad, you can do that. Um, and, but there was one other thing you said, Tracy, that I wanted to, um, Oh, you.
Oh, well, anyway, I just want to say that. Yes, I had my first clubhouse experience. No, I didn’t die. And it is a really cool plat. Oh, what I wanted to say is my understanding is that LinkedIn and Facebook are coming out with their versions of a clubhouse. Yes, that was it. That was that. And I nothing about that.
Surprise me because they’ve had such rapid success, even just with the iOS operating system users that it does. It did not surprise me that they’re doing that just to, in a broader point to say. That is such a statement about what the power of audio and [00:47:00] digital content right now is doing. And it’s like this little thing called a podcast, and now it’s going in, it’s infiltrating itself into these social media platforms.
And then another, um, thing that I just found to be super interesting, especially because of my radio background, the company Intercom, and they have a really good solid footprint in broadcast. Um, they literally just rebranded their entire corporate identity and everything else associated with that to, um, Odyssey.
And it’s spelled a U D a C Y, and that rebrand is going to cost them millions of dollars because you got to think about everything from the corporate identity down to. Live remote vans, their radio station markets, um, stationed logos. They, you know, like not the station logos per se, but any place that Intercom was in any of their internal, external [00:48:00] communications is now going to go to Odyssey and they’re spelling it specifically AUD a C Y, and that is to highlight and showcase the audio marketing side, the power of audio as a marketing vehicle.
So, yeah. That says a lot. And I can assure you five years ago, I was having conversations with the heads of these broadcast radio companies about how to integrate podcasting into their Salesforce and monetize it that way. And some of them were super curious. Some of them were clueless and some of them were like, that’s amazing.
Um, and now five years later, they’re renaming their company based on it. So we’re not going anywhere as podcasters. We’re only getting bigger and better and stronger and have more access to more platforms. Jen, I just want to say too, like, so a friend of mine who does social media for a cosmetics company has been leading a weekly [00:49:00] room, like the series.
And they have had some guests in that room who are absolutely terrible. And so what I want to point out to everybody is as a podcaster with any experience in the audio only communication. You already have a leg up over so many people like you’re naturally going to stand out on this platform when you speak up.
So like don’t hold back, like jump in, observe a little and get on the stage and start talking and let people know who you are because we’re already familiar with this medium and it’s different than other people who are jumping into this for the first time.
Well, I wanted to add to what you just said, Jim. The other thing is, and I’m going to be on a, I’m not going to be on I’m partaking of a panel at 12 today that is being led by two very successful voiceover [00:50:00] artists. And that they’re bringing in an expert on AI and how that’s going to influence the future of voiceover artificial intelligence, because it’s encroaching more and more and more upon voiceover and.
In the little bit of reading that I’ve done, I can tell you as they, as AI emulates more of the human voice in emotions, my guests, cause I’m already starting to see a lot more voiceover artists do podcasts, getting into podcasting. You’re going to see a lot more people turn to podcasts because that’s one thing, at least not now that I, that AI can be part of because it’s a conversation it’s so much more than just emulating the human voice for a commercial, which they’re already out there.
I’m sure we can tell when we listen to a spotter, even calls, you know, have a voice on hold, which is real and which is AI. So that’s another reason that if you’re [00:51:00] doing podcasts now you really have a leg up on so many. It’s going to be just like voiceover, where everybody and their mother, because of the pandemic thought, Oh, I have a microphone at computer.
I can do voiceover while there’s going to be a lot of people who think. Well, I’ll just jump into podcasting because this outlet isn’t available to me anymore. And yet they are, they’re not in groups like this, learning the nuances in all that it takes to do that. So I just wanted to kind of offer that as well.
That’s a great point. And my piggyback point was, um, also in is that you don’t have to jump in and host a room or host a chat or host, you know, you don’t have to start that way. You can start. I, I really loved what Yvonne said about you can be in other rooms and just introduce yourself and just get comfortable with the process and the flow first, I remember just speaking of Jess Cooperman, she said her first experience on clubhouse completely freaked her out because she [00:52:00] was just going in a room to listen.
Like she didn’t. She was just experimenting. Right. She gives, and she goes into a room and then she said, she wasn’t even in there for less. She said, it felt like a second. And they made her a speaker, like the person who was leading, it, made her a speaker. And it, it was like not comfortable for her because that’s not that wasn’t her intention and being in that room.
So, um, so I don’t even know why I shared that, except for that. It’s a true story. But, but I do think that you can, you don’t have to be a creeper or stalk people, but you can go in their rooms and, and if appropriate, introduce yourself. So I think it’s even better to get on stages and other people’s rooms because they have audiences.
That’s how you get the exposure to the people who don’t know you already. So, you know, like there’s a couple rooms that I’ll do with other people regularly, but like none of them are mine. I don’t organize any of them, frankly, I don’t need another thing to be responsible for, [00:53:00] but then when my calendar allows and I can jump in and contribute, like awesome.
So I’ve just had this brilliant idea. Maybe we should create a pod have called house room and then we could leverage it and we could have conversations in there. So maybe Tori, that will be something that after you celebrate your birthday, that we want to activate. And like I said, I was struggling. I didn’t really want to do a producer podcast one, cause I really don’t want the I’m really conscientious of the sales, salesy component of that.
So, um, even though I know I could really be helpful in helping people launch their shows and things like that, or give tips, but I’d love it. Ma I’d love it so much more if we had a pod have group and then people could just weigh in and join or listen or ask questions. And so I’m seeing a lot of yeses, so maybe we’ll be.
Maybe we’ll be implementing [00:54:00] that. I mean, I guess, yes, we will be implementing that, but we’ll be doing it, um, not in this minute, but yeah. So, and any suggestions around that? If you have it, Leah, I have a question that’s not related to this at all, but my brain has been on it since, since Charlotte and Jen talked about email stuff earlier, do you feel like in this everybody’s answers going to be different?
I think on this one, do you feel like your podcast is something people listen to because they love podcasts and your podcast is one of the podcasts that they enjoy or do your people listen to your podcasts because they love you and they, this is a way for them to get content from you. Are you asking me specifically, are you asking me anybody who has a, like, I think I know the answer to that.
Oh, okay. Well, I will, I’ll take a stab at it first. Um, so journey too, there is 180 degrees aside from anything that has to do with my business. So it just, it, I mean, we don’t talk about podcasting tips [00:55:00] or any, I mean, anything every now and then, um, we interview people that I’m working with as a client, but not about their podcast per se.
They’re just a fit for the journey to their narrative. Um, so I feel like that my podcasts. Falls, maybe in the middle, because I think people are coming to my podcast because of the nature of the conversation. But I also get a lot of really gratefully. I get a lot of really positive feedbacks about my personality within the podcast.
So I think the content draws them, but I think the energy and the delivery and, and, um, and how I do the podcasts sustains them. And then that thing that’s where the personal loyalty part comes in. Genessee. You nodding, do you want to share on that? Yeah. Like Leah, when you said it, my first instinct was both.
And then Tracy, the way you sort of described it, I think is a hundred percent right on it’s like people will hear me on someone [00:56:00] else’s podcast. Right? Like I had conversations with a couple members this week who both found me from an interview that I did on someone else’s podcast. They liked my energy and what I had to say.
So they started showing up over here, but if it wasn’t. A combination of the energy and the content, they wouldn’t stay there or become a member or like do these other things. So I think it’s both and where someone starts might be different. Like my mom listened first because I’m her child, you know what I mean?
Like, and then every week she’ll give me, you know, some feedback back, which I’m sure makes you so happy. I actually do. She’s great. Like, she’s also like one of my best clients, so I appreciate her feedback, you know? Um, she’s also a proofreader, so she proofreads all my articles that are coming from an episode that are also, you know, that’s nice.
That’s ease. Right? Yeah. And so if anybody needs proofreading, let me know. [00:57:00] Um, I mean, not that she’d do it for free, but you know, really passing out your mom’s free services, I guess. Um, but. You know, so I think some people start because they know me and they stay because the content is good and it entertains them.
Like I have some people who aren’t necessarily podcast listeners who tune in and then there’s other people who like find it from searching for something and then stay because of the combination of things. Yeah. I think where my question was coming from is the like, is, is sending out an email about a podcast each week, is it depends on who your people are, whether that gets them to the podcast.
You know what I mean? Cause if it was they’re coming for you, it feels like they’re more likely to find that email useful. But if they are regular podcast listeners, I’d love to answer that. Or at least give him my perspective on that back to like the whole [00:58:00] theme of ease. Um, I was trained to do that as a, like from the beginning, you know, it was it’s multiple purpose.
It serves multiple purposes. Like when you have people on your email list, you need to engage with them. So if you get people on email list, you never send them an email. They don’t know who you are. And then you wait three or four months, you create a product or service. You want to sell it and you send it out.
They don’t know you. Right. So. Sending out in my newsletter is very simple with that. A paragraph or so very brief description. I make it very simple because we’re all like our inboxes are overloaded. So every week from the beginning, like the email goes out and it’s just a reason for me to say, Hey, I have a new episode.
Like they may be already like an Apple podcast and they get that. But I found that I just did it out of habit. And then later on I found, and that was like, at the very beginning, when I had like 20 people to send to, and then over time, I just, it was a habit I got used to it. And then I didn’t know when I was going to create a product or service, but when I did people were used to hearing from me.
So when I started [00:59:00] talking about the course, so whatever it is, I was going to promote it wasn’t cold. And they had, they were used to listening to me. And then I found out that there were a lot of people. Cause back then, you know, people really didn’t even know what a podcast was. And how do you get to that purple icon on their iPhone?
And what does this all do? So a lot of people were literally. Clicking the links in my email. That’s how they heard the podcast episodes because they weren’t using the apps. Now I know that’s not really the case as much now as it was back then, but like, I didn’t even know that that was like serving a purpose.
So it was, it’s really like a way for you to easily keep engagement, going with your email list without having to figure out, okay, well, what am I going to write to them about this week? Cause I haven’t reached out to my email list. It’s just an automatic easy, this is what I send out. And I repurposed multiple.
I mean, I’m like repurposing all the time. So when I write that description for Libsyn, that becomes what I share on social media. And that becomes what goes in my email, my newsletter to everybody every week. So it just makes it [01:00:00] really easy to communicate, to stay in front of them. And nobody’s really annoyed if they get the, the, even if they have the app, they just kind of like, because I also made it a habit to send the email before it gets posted on social media.
So they feel like they get a little bit of like first dibs on what’s going on, you know? So. That’s kinda my, you know, simple version of it all. And I just want to use a personal example, but as we’re starting to wrap up, but so. The reverse of that, uh, people coming for your content and then liking you and then staying engaged.
The reverse of that happened with me with Yvonne’s podcast. For example, I really adore Yvonne. And so the more she was sharing about her podcast, the more curious I was to check it out, which I did, and I loved it as much as I love her. So the club out to kind of bring all this together, talking about the social media and the clubhouse and the newsletter and finding discovery.
If [01:01:00] people start to get to know you on this platform, and I think this is pretty much how we started is how we’re ending is that, and they get to know you and they like you, then they want to have more of you. So then they discover your podcast or they sign up for your newsletter or follow you on social.
So I think the, I think it works both ways. It’s just depending on how they discover you, first of all, And, uh, and so how they discover you as, as how then they engage with you and how they sustain that engagement. So if they’re interested in your content, they find you because they want to learn more about meditation or any of the subject matters that we all talk about.
Then they engage, they see what a great podcast it is, and they stay engaged or they discover youth or social media clubhouse, or a conference or a speaking engagement or something like that. They like your energy. So they like, well, I want more of her or him. And then they go down that path. So I think that’s what fundamentally is the importance of being in as many places as you can, [01:02:00] in a way that’s comfortable and easy for you, both using your voice, your presence and the actual execution of it.
So that’s wrapping it up in a bow unless anybody else has something they’d like to share. This has been such a great tactical call once again. I just, you guys are fantastic and I can’t wait to start that pod half clubhouse room. We will take the hive to the club.
Yeah. Yeah. Thank you. Have a great day. We’ll see you next week. Bye.