04-08-21 – Traci’s Coaching Call- Fears around perfectionism and podcasting to publishing
yeah. Yeah. You have a totally different background today. Yeah, I, I have my first [00:01:00] hair cut since the pandemic this afternoon. So I’m working from home fun. Nothing better than a visit to the salon. It wasn’t just going to be the first time somebody has touched me outside of like my direct family. Oh, wow.
Yeah. And a few clients in a year, which was like, I’m excited to get my hair, my hair. Yeah, James, don’t you just love all this estrogen. I’m looking at my hair. It’s a little bit raggedy. It’s kind of fun. Like spiky onto the pet HL. Cause it’s wild today. So I’m just,
Traci: [00:01:47] Hey, we got a good crowd more coming in. Uh, Tori, uh, he easily managed our like, um, admissions ever since the big hacking thing I [00:02:00] decided I didn’t want to manage that pizza anymore. So, um, so she’s off today, so it’s just me. So I’m going to be going back and forth with the admits and the chat, but we got it.
We’ve always done it together before we can do it together again. All right. So Lee started off with a, when she’s getting her hair done today, if anybody knows it’s a good day when you’re getting your hair done. So, but, uh, let’s hear some other wins and Leah, you can certainly share another one. Other than that one, I was just breaking the ice
and hopefully we’re going to see Judas, smiling face. I can see that she’s here, but I can’t see her. Hold on. I’m here. I’m here. I’m here. Or you can wait. I’m here. Wait a minute. Hold on. Where’s my little mouse. I have to do this thing.
[00:03:00] I was getting coffee. I was getting coffee. Welcome back from vacation. Thank you. It was fabulous. Okay. Right. So somebody start me out with a win. Oh wait, no, we have a note. We have, we tried something new last week. It was so great. I want to do it again. So we started out and this is a perfect size group to do this.
So Judith, this is a new fun thing for our meeting is that we are starting out with, um, a check-in word. And then if you want to parlay your went into that, that’s fine after that. But, um, so we’re using a one word check-in that just describes where we are, how we feel can be positive, negative, neutral, funny, not funny.
Doesn’t matter. Just one word said, Amy, you’ve done this before. I’ll call on you to share your word first. I, my word would be relieved because I had [00:04:00] my second vaccine on Tuesday and I felt pretty lousy for the last two days, but I feel like a completely normal new person today. So I’m like. Check check.
Got both vaccines done. I feel very good about that. And now I feel like I’m normal, so very good. Hey Jen, uh, I don’t know. I guess just excited, like, you know, possibilities. Let’s see. You never know. Right? Right. Sounds good. Who wants to go next next? Okay. I’ll give you a focus to start writing a book and possibly a part of that goes toward the podcast.
So excited about that. That came into view. Love it. Yeah. Oh, that’s really fun. Jane. Lots of flow there. Thank you. Great way to repurpose some of that podcast content into that book too.
I’m [00:05:00] lucky. Lucky lucky, because this goes into one of my wins. I was not arrested by the secret service, uh, on Monday that I thought that was, it was a big win.
That’s always a win, not to get arrested. And you’re lucky. Do you want to share any more details since I wasn’t arrested? So I’m in Northern Virginia. I flew to Pittsburgh for Easter. That’s where my sister lives. That’s where I grew up. Her youngest son married with a two and a half year old lives in Northern Virginia.
We went down there, Pittsburgh to Northern Virginia for Easter as we’re embarking Monday packed, ready to roll. Jimmy. My nephew says, aunt Judy, you want to go see the bunker where the president hides? If the country’s under attack, it’s 15 minutes away. And I’m like, of course I would love to go. So my sister, the two and a half year old, my nephew and me.
We get [00:06:00] in the car. We, and it’s a country road. And he said, look, it looks like a FEMA facility. The wa there’s a FEMA banner out, but it is the bunker where they bring the president to safeguard him if we’re under attack. So we go down that road and it just came up out of nowhere. We passed it and he said, let’s just go back around.
Um, let’s switch seats. The baby was crying. So my sister drives my nephew comes and sits next to the baby. So we’re driving back. And now it’s on the other side of the road. And I said, Jerry, slow down, slow down. I want to take a video. So I’m doing a whole video of this is so exciting. And my nephew says, aunt Judy, why don’t you look behind, uh, we’ve been followed by a black sedan.
Uh, since we got here, that is the secret service. They followed us almost to his house. Oh my gosh. While they’re running your plates and everything else to manage. I so got rid of that video. I can’t tell you not worth it. Not worth it, not [00:07:00] worth it. I was a little nervous and then I felt really lucky that I didn’t get arrested.
So that was my big way. You’re always good for a great story. Gosh. Okay. That’s awesome. How about you, Diana? What’s your word for today? I am going to say relishing because I actually used it earlier today. Um, I, um, I’m just, uh, we have a breather at my daytime work, so, um, I feel like I’m relishing that time.
And, but thinking of that word, I think of also, um, Because we do our podcast biweekly. And so we’re podcasting this week and that was getting that scheduled was really, really difficult. And so now I’m really excited that we, you know, have a concrete time that we’re going to be doing it. And, uh, so I’m excited about that.
I’m excited about our, um, and I don’t know if everyone else is experiencing this, but I am excited [00:08:00] about our numbers in India. We have a lot, a lot of lessons in India. Wow. That’s fun to celebrate Downton Abbey fans. What’s that? Is it yours? No, no. Ours is just different films and shows. Oh, okay. I don’t know why I was thinking.
I was like, wow, that’s pretty fast. We do a lot of the walking dead. That’s what we do. And I thought to myself today, watch this in India. But, um, they’re watching different different ones. We have a holiday one and, um, uh, influential women movies one. And so it’s just all, but it’s all over the place. Like it’s increased a lot with India, a lot.
Congrats on your global presence. You can now just be internationally recognized podcast. All right, Charlotte, what’s your word? I love that color on [00:09:00] you by the way. Oh, thank you. Um, I was thinking community. I just finished my, um, My group coaching, you know, my group coaching, um, uh, meeting is right before this one.
So I just finished a meeting and I just had a lot of new members. And so this was the first meeting with all the new people. We almost doubled, it got very small group before, but it was just so exciting everybody, um, was, I mean, I just did like a little tally they’re from Louisiana, Ohio, Maryland, North Carolina, Georgia, and Cape town, South, uh, South Africa.
So excited to just everybody be, and she’s six hours ahead of us, but it was just really nice to have like everyone there and they were all, you know, doing the introductions and then the message, um, that I taught on today just really resonated and they all had great feedback. So it’s just a great sense of community.
It was just like, I walked away from that and bounced, right? Yeah. Oh, how fun? Yeah. Well we’ll [00:10:00] hopefully be continuing that community experience for you today, for sure. Yeah. Hi,
Christina or Leah I’ll take it. Um, so I haven’t, can you guys hear me? Okay. I haven’t started my pock. I started I’m on my second episode, but I haven’t published yet because I want it to have a couple, I think it was on our group that, um, I saw that it was better to have a couple, um, episodes lined up. And so I think I’m going to say bored because I feel like after months of preparation, I’m moving forward and I just joined this community yesterday for the extra coaching, because I have a tendency to scare myself out of things and I’m not going to.
So would you want to take and so happy you’re here and welcome. Welcome. Welcome. Do you want me to, just to introduce yourself and tell us a little bit about your back? Okay. So, um, my name is Christina Selema Smith. I’m [00:11:00] an educational author and I’m an independent contractor that is, I left public education and became very suddenly a, um, a very timid, shy flower when I joined Colton school communities in the Austin area here in Texas.
And so I started hearing other people tell me that they were, you know, Oh my gosh, you know, this person does this. And I started hearing a lot of people becoming very jaded in their educational journeys and a lot of perfectionism and a lot of. Attributes and goals that were too lofty for anyone to ever attain to.
And so my topic is dealing with, um, breaking the barriers and perfectionism in the homeschool community. Wow. Adding realism to it. Yeah. I would, I have several friends that homeschool [00:12:00] school and I can’t imagine that here. I’m sorry. Oh, that’s okay. I can’t imagine the weight of that responsibility of being responsible for not only creating and parenting a child, but also education that’s a lot.
And, and that’s what I’ve been hearing in a lot of, um, especially women, there are a couple of deaths that I have met. Um, and one of the cops that I belong to that women are just really thank you so much. Thank you. Women are really tired tying their self worth too. What they’re doing a new creative things and I’m up with the current trends in the homeschool community.
So what I’m trying to do, and I’m trying to add a little faith to it, but not excluding anything and anyone else’s beliefs and stuff, but really just trying to battle down that beast of perfectionism. Well, you will, we will welcome any tips that you can bring to our coaching calls about battling down the beast [00:13:00] of perfectionism, because I would think that I can speak for myself and say that I battle it on a daily basis, sometimes basis, sometimes a minute basis.
All right. Sure. Thank you for being here and thank you for introducing yourselves. Okay. Leah. Do you have a word for today? Sure. Um, space, I think space and the concept of taking up space. I think that, um, perfectionism, um, plays into this, but also just cultural, cultural, like my own cultural, native culture piece of things, but also I think mainstream culture and women and taking up space.
And it is a concept that we are talking a lot about with work right now in moving into growing our business. Can we, should we growing the podcast? Do we have a voice? Is this, [00:14:00] is this voice going to be useful and kind of a declaration of, yes, I am going to take up more space in all of the ways and have a voice.
And so that is where my brain is. I love that because I think wherever you are in your podcast process, I had an opportunity to speak to a group of women entrepreneurs yesterday that some of the two of them had active podcast and the remaining number five or six, uh, they were in there in a collective mastermind type group for business grades.
And we talked a lot about how podcasting is the perfect platform for changing the conversation in your industry or your passion or whatever. Um, the focus is for your podcast, that you have this ability to change the conversation and that that using your voice to change a conversation about anything puts you in an extremely vulnerable space and that vulnerability can be paralyzing.
And we, [00:15:00] because of the nature of produce your podcast. When we work with clients who come to us with the idea of a podcast and they are formulating and we’re working with them to formulate the concept of their show, an interesting thing. Almost always happens hands down. I would say 95 plus percent of the time that super excited and discovery super excited as the show starts to get built.
And then when they record that first episode, it’s like, no, no exception in most after they record the first episode and I check in with them, they have all these kind of reasons why they don’t think they want to do the podcast anymore. And it’s almost always when you kind of peel that onion layer down a little bit, it’s almost always because they have heard themselves and has physically spoken their voice with their message for the first time.
And it’s caused us some shell shock and some fear. And I [00:16:00] think that that can happen in the first level of the process of launching a podcast, but I’ve also seen it happen as people get growth and traction in their podcasts, because then it’s a whole different reality. It’s not just you having your own internal vulnerabilities and fears around perfectionism, but then as you start to see that there are people engaging with you, they’re listening to your podcast, they’re engaging with you and your services and your website.
Then it’s another level of fear that EMIS crosses over into imposter syndrome. So we have all of these conversations with ourselves and really what we’re fundamentally trying to do is make an impact. And then it’s just, it’s a really complicated, but beautiful process that we evolve into till we get to that confidence piece where those dual conversations stop happening in our heads.
So I’m glad you brought that up. I think it’s a really wonderful point. And it can inhibit growth too, because you can inhibit growth from getting from a to B, getting it out there and it [00:17:00] can inhibit growth if you’re fearful of growth itself. And so you can like all of a sudden you stop your marketing strategy or find reasons not to record episodes or, and it’s always typically submitted.
It’s never usually a conscious decision. I mean, nobody typically makes a conscious decision to pod fade or to skip out on their marketing strategy or whatever you have to really look behind. If you’re starting to see these behaviors start to pop up within yourself, you have to really look behind like, what is the real conversation that you’re having as opposed to, I don’t have time or I’m too busy or it’s too much work because usually those are the top level, um, justification theories that are covering up the fear-based realities.
So thank you for sharing that. Um, I wanted to welcome. You I’m want to make sure that I say your name correctly. Is it Maestro may stream?
[00:18:00] I think you’re on mute. I apologize. My Escuela. Um, I’m a teacher, my ass, so yeah, she fine. You’ve been with us before, but you’ve, um, I think you’ve like been driving before whenever say, w would you want to take a minute to introduce yourself and tell us about your podcast and also maybe a word that settling in with you for today?
Sure. Wow. Total fear vomiting. No. Okay. Um, so, uh, um, so my name is Sheila. Um, I’m, uh, currently a full-time technology and ESL instructor, and I’m making a shift over to doing my own business and, um, I’m working with people to do podcasts. And so the first podcast I’m working on is with a doula, um, as she’s been, um, uh, there’s a very specific area of doula Ang that she’s involved in.
And so we’re working on developing the concept and all that kind of thing. Um, and the, um, The word that’s hitting me. So this is, [00:19:00] I just, I’ve only been here five minutes and I’ve already heard a couple of really useful things, um, is sort of like stuck. I’m feeling stuck. So I have to ask myself, what am I resisting?
And, um, it’s a lot about that, about perfectionism and about the fear about that growth. And what’s the, like, just everything that you said, I might put it in a different word, but it’s everything you said. And I got to start at that top layer and say, yeah, the time and the, this, and what happens if I, you know, like that and then say, yeah, but what are the other things below it?
So those are, you know, I’m here for a reason. Oh, cool. Welcome. Welcome. Welcome. So, so based on that, would anyone like to share any personal experiences that they’ve had with either being blocked by fear and perfectionism or any tips that when they were blocked, any kind of tips or tricks that you use to talk yourself through either imposter syndrome or perfectionism.
Yeah. Um, when I [00:20:00] started my mediation career, like 12, 13 years ago, um, the program that I started with this woman gave us this task that I can’t remember the name of it’s a well-known personality task, and it really categorizes you as somebody who just does or somebody who overthinks. So we fall into these personality type categories and I overthink, I do allow fear to get in the way, um, I do set up these, uh, situations where, okay, you’re going to be totally successful.
Does that mean you’re going to lose your, lose your privacy, or just fear that you, you won’t sound as intelligent as somebody else? And the one thing that I’ve now come to understand with fear is stop thinking. Just do it. Doesn’t matter. Just do, just do. You’ll figure it out along the way. Just do you will stumble.
It’s okay. Everybody does, but um, just [00:21:00] start doing it. It sounds stupid, but it’s that simple, even like with exercise, stop thinking about it. Just, just start moving do, and it’ll just take a life of its own on, so that’s my, I agree with. Yeah, go ahead. Can I, I agree with you, uh, I’m sorry with do to, because that’s exactly what has been paralyzing me, is this what it has been the next and the next.
And then the reason I chose forward is because sometimes you just have to do it scared, and you’ve all heard that phrase before and you know, that’s how I’ve been doing it. Um, I’m 48 and all the moms around me, I have a six year old and all the moms around me are 24 and three and they get married really young up, down here.
And so sometimes I feel like I have nothing to add, but then. I guess the only way to get through is to fight your own fear and just keep moving forward. Do something every day, even if I just I’m learning Canva now. So I could do my title [00:22:00] cards and I’m watching YouTube videos at the same time that I’m doing the canvas to do my title flats for my, but I’m doing something because the longer I wait, the longer this idea goes away.
There’s distraction. That was awesome. Judith. Um, we talk a lot about collaboration in amongst this group. And, and as the year plus has gone on that, we’ve been doing this in a lot of the people that are on this call right now have been with pod have from almost like the very first coaching call, which is amazing.
And I love that so much, and I’ve really seen a lot of collaborations and people connecting and grow together. And I really love the fact that today we, we have, let’s say we have. Three six, nine, 10 people on the call and we have two educators. We have two people in the, like the doula space. We have parenting.
I mean, it’s like, it’s amazing to me that how the energy puts us together at the time where [00:23:00] we need support and encouragement from each other and also collaboration. So I encourage you to, um, Connect, even if it’s through the chat, if you have similar podcast topics, or if you have similar, um, connectivity around your topics or your subjects to connect on the chat and continue the conversation.
Because I just, I mean, we have 10 people, so much synergy on the subject right now, but it’s, it’s really fascinating. And then also did, um, one is say Christina, that, uh, we have, uh, uh, parenting podcast. And this may be interesting for you Leah too. I’m not a hundred percent sure, but, um, but we have a podcast that’s launching, uh, in the next few weeks called six-figure parent and it’s all it’s targeted towards moms.
And it’s talking about how to educate your kids around finance and money and things like that. So, um, would be happy to do an introduction if anybody thinks that that would be a good fit for them [00:24:00] to either be a guest on that show and, or have them be a guest on your show. So, yeah. Um, yeah, so really quickly share a field.
I might have done this before, but Sheila, this will apply to you and James, especially there’s, uh, Oprah Winfrey and, um, Deepak Chopra do a 21 day meditation twice a year and I’ve listened to them for years and they’re awesome. And then they post a new every day for the 21 days as a new. And so Oprah does a little intro and then Depok does a little piece and then there’s a meditation for, until it’s literally, they’re like 19 minutes, I think.
But this, the one that’s happening right now, the theme that the name is getting unstuck, creating a limitless life. So I just mentioned that you might go check it out. I’ve been listening, I think I’m on day 18 now. Um, cause we all they’ve done it where you can kind of do a little bit on your own and it’s awesome.
It’s really, really awesome. And the meditation is really [00:25:00] great too. Um, and you can pull up the app on your phone. So I just want to mention that. And I also wanted to say that, uh, Chris, Christina, um, if you ever listen to how I built this, which is my favorite, one of my favorite and very first podcast ever started listened to the girl that started CAMBA was just interviewed last week.
Oh, I want to listen to that
game changer again. Raptor innovator day has an incredible story. She was 19 and it all came. It started with yearbook. She’s in, I think she was in London if I remember. And she, it started with her wanting to produce. The whole yearbook world, you know, the people needed yearbooks and there are every school has a yearbook.
And how these people that don’t even know teachers are trying to manage yearbooks on behalf of schools. They don’t know the first thing about graphic design or [00:26:00] putting together copy, blah, blah, blah. Anyway, it’s a great listen. So just thought I’d share that since I know everybody we’ve talked about Canva a lot, but since you brought it up, I mentioned that too little inspirational.
It’s such a huge resource tool for podcasters. I mean, you know, I’m know it’s a great resource tool for pretty much any industry who has a social media manager or a, uh, needs graphics and eBooks and all kinds of things like that. But for the podcasting space, it’s Ms. If you look at the mirror of growth of the podcasting space in look at when Campbell launched and canvas great, there’s so much parallel tracking with that, that it’s almost impossible to not connect the dots on how that has been a really benefit for both businesses.
So, um, well, speaking of global statistics, I just happened to have, was looking specifically, um, Diana to see if India was mentioned in these stats, but they’re not, but I thought you guys might, uh, based on the [00:27:00] piggybacking of you having so much growth and, uh, and mentioning the international growth, um, for you to Charlotte.
So in the state of podcasting, and this is, uh, this is, uh, Super current, like as recently as last month, South Korea leads the world and the percentage of people who have listened to a podcast in the past month with 58%, that’s a really big statistic. And then if you want to kind of know, um, order globally, um, you would have, um, so you have South Korea at 58%, and then you have, uh, Spain, Sweden, Australia, and the United States that are all pretty much neck and neck, somewhere between
okay. Somewhere between 33 and 40% as [00:28:00] Spain, Sweden, Australia, United States. And then it gets down Italy, Canada, France, Japan, Germany, and the UK. So I just think that, you know, we don’t really talk a lot about the stats within the us and how much growth that we’ve had between, um, the last six years, especially, but, um, to really see how that’s expanding out past, um, the U S and these other countries, and to really see that, um, big, big, big growth in South Korea.
I just think that’s really interesting. So, um, yeah. So who would, uh, who has a question or something that maybe that they would like to review, um, bring to the table, talk about. All right, James. Sure. Thanks that you done a great job of introducing a tip and your reply of maybe repurpose podcasts toward a book or a part of a book.
How was that done? Can you tell me more about that? Yes. Well, let me, let me share my [00:29:00] experience with it. And then if anybody else has been working on this in any capacity, please feel free to chime in. So, um, now the end of the story is that I have not published a book. Okay. Just full on. However, the beginning in 2015, when I decided that I wanted to do a podcast, it literally came out of, because I’ve had several books that I have written in my head, but they’ve never actually been converted into books, but the one that I really want to write and I still want to write, and I have five chapters written of it is called journey to they’re exploring the intersection between personal and business gray.
So when I came up with the concept to write this book and I’d had three others that I thought were super viable up to that point, I said, okay, clearly I’m not, this is the one I really, really, really want to write, but I’m not doing it. So a podcast is the perfect solution for me because I can speak the content, have it transcribed.
And then [00:30:00] definitely move that into chapters. For me personally is as much as I have a background in broadcast radio, as much as I eat, breathe and sleep podcasting to this day, and then ultimately ended up spawning off of pod cast production company. Also the launching my podcast, they real fundamentally core.
Piece that drove me to launch journey to there was because I wanted to write that book and get that book out into the world. Now talk about fear of just fear and perfectionism and book coverages that I have five chapters written, five chapters edited. I haven’t written a chapter in a really long time, so that’s just me being real here with you guys.
Um, but in terms of process for me, what worked for me because I am creatively a better person from head to pen to paper, as opposed to typing cause typing disrupts my creative flow because my [00:31:00] perfectionism wants to do the auto correct and follow the grammar rule. And it’s just like messes up my creative flow.
So how I ended up, um, doing the first few chapters was that I actually. Um, Kendra, the chapters first, and then I recorded my writing and I had it transcribed. And then I edited the transcriptions into chapters, but Karen’s, I just have to write everything first in terms of how, and that was happening prior to I was doing that as I was parallel tracking, building the podcasts since the podcast has, then I have guest interviews are difficult in terms of the type of book that I want to write, because it’s like you, you would have to get permission to use that material and republish it and those kind of things.
But. The combination of doing many episodes that you verbally, if you have like some passion points that you want to talk about, that supplement a guest interview. If [00:32:00] you’re doing monologues, if you’re doing anything that could be even Q and A’s to a point, if you do, I find if you do Q and A’s, then that kind of there’s answers depending on the kind of book that you’re doing.
So if you were doing an educationally motivated book, if you were doing a, how to book, then you could do podcast episodes that are Q and A’s and then use those Q and A’s as content to then create the, how to aspect of the book, if it’s, um, inspirational motivational or, or ex positioning yourself as an expert, those monologues then transcribed and created into chapters works really well.
But I think the real core, no matter what type of book it is, or the process that’s best for you is just to utilize. And utilize that content, repurposing it to get started and then get an editor to work with you. And there are so many services. In fact, we, we have a podcast in the pod, has, [00:33:00] um, our calves that we, where we interviewed the self, the guy that started, uh, he founded the self publishing school and they’ve done a really good job of working with people who want to self publish their books.
And I can’t think of his name right now, but I’ll look it up for you. Well, I have help for James. So I have published a book I’ve written and published. And the key is you set a certain amount of time aside daily, and you sit there. And it actually does start happening. I also served as what is called a book shepherd, somebody who, um, it takes somebody who’s a decent writer.
It’s different than ghost writing. It’s different than, um, writing for them. You need to work with a good writer, but reading a book, knowing how a book looks is really different. When you go to write it yourself, there’s an organizational process that w uh, I taught the woman who hired [00:34:00] me for her book and her book sold really well.
The title was my husband’s a woman. Now we can talk about that later, but it was a transgender story. Um, but on Fiverr, F I V E R R, I’m not trying to get you to hire me as a book shepherd, cause I’m a little swamped. Or I would actually work with you, but Fiverr has people that charge so much less than even I would charge.
See if you can find somebody who’s an editor or type in book shepherd. It’s an interesting term because they shepherd you. They guide you through the steps and they hold you accountable and you have meetings and you have to produce. And when you have somebody working with you like that, it makes all the difference in the world.
Thank you. Thank you all. Another question on, if the book is geared more toward an audio book, audio experience, because it’s around guided meditation, it’s just, it’s good for [00:35:00] that. How in your mind would an audio book compliment a podcast? They’re very similar versus a, a hard copy, right? For people who listen to podcasts, they like their content coming orally to them.
So. Aye. Aye. Aye. Aye. Aye, aye. An audio book to compliment an audio podcast seems to be a perfect combination to me. Yes. And, and I think that, um, one of the things that we have complimented you on before and will always be a continuous compliment is your voice itself is so light. Soothing. And in the industry that you’re in the space that you’re in your voice is so perfectly aligned with your passion and your, in your business and your podcast and everything.
So an audio book in that respect for you would be such a [00:36:00] nice, like to Judith’s point would be such a nice compliment to your podcast, because what it would allow your listeners to do is have a much deeper dive into the subject matter that you can’t really cover in a 15, 20, 30 minute episode per se.
But what they could do is they could hear your voice, hear your, um, your perspective and things that they could be introduced to the beauty of you within your podcast. But if they wanted to get more it’s, um, it’s like the same philosophy of, they wanted to get more involved in terms of coaching or one-on-one or doing one of those, um, intense meditation sessions that you offer.
But if they, maybe they weren’t ready for that, but they just wanted to get more info and just be more connected to your principles and your perspectives. That audio book would really, really be a nice compliment to that. I’d love that. Thank you. A deeper dive. That’s excellent. Yeah, I think Jen and Leah said, Jen, you want to, yeah.
So a couple things, one, I would do a print [00:37:00] book with a old school CD or, you know, like the link to the website that has the audio thing. So even the book comes with the audio guided meditations, so that there’s a compliment there. And then the audio book. Right. And it’s exactly what Tracy said, like the deeper dive, maybe more of the method behind the madness or understanding why you’re doing what you’re doing.
So it’s giving them a little bit different information than what they get on the podcast, but it all fits together and drives people to everything else that you do. Um, And I actually almost worked with self publishing school, fair warning. Their sales tactics are aggressive, aggressive, aggressive. You took the words right out of my mouth, like fair warning.
And it’s part of why I didn’t end up working with them to be honest. Um, and especially if you have a podcast, like, because what ended up coming out of that for me is [00:38:00] saying, I don’t, I can self curate, right? Like I can take my podcast episodes, sort of put them into sections myself, curate them in a different, you know, and then take those transcripts like Tracy and create that book and go through publishing a different way.
They. I think they’re doing really Judith. What you were doing is sort of shepherding the process. That’s really what they’re offering. And then they have connections to editors in some of their people, but you’re also paying for the proofreaders and the editors and those other services. Also, they just have a network of people that they refer you to for that.
So throwing that out there now, I w I will piggyback on that because I did put their LinkedIn, um, in the chat. And I don’t like to refer anybody that I haven’t actually worked with. And so, however, I have done the podcast with the founder and I found him to be [00:39:00] very well versed in self publishing, but really he’s probably one of the best marketers and.
Sales trainers and probably has one of the most, I mean, I, I believe in storytelling selling not really aggressive. Like if you, if you sign up right now, then you get this discount like that, that’s never been, I’ve never been a really big fan of that kind of pressure because my experience between, um, the time that produced your podcast grew to the place that it is.
I actually, the first podcast conference I went to, I went to a seminar where he spoke and they gave you a copy of his book, and then you can have the consult or whatever. And just to pay, to follow up with what Jen says, I went through all the way through the process and was super interested and was going to budget the money to do the program because I had gotten it that stalling point with journey to there.
As I had mentioned. [00:40:00] And the only thing that I requested from them was I just knew, I didn’t want to make the decision on the call. I wanted to make the decision. I was, I was already there. I was going to say yes, but I have. In my life, I lived this call, the three-day rule. And so, so I like to sit on something that I feel really excited about, whether it’s a purchase or a life changer, whatever it is.
I like to sit on it. I think there’s magic in the number three. I like to sit on a big decision for three days and see if I’m still thinking about it. If it still feels as good of a, it still sounds like as good of an idea. Do I really need that jacket? Um, do I really need to pay to get that book published?
So I just like a three, I, I live on a three-day rule before I, it, uh, purchase our change and they didn’t, they wouldn’t give me the three days. And so I didn’t do it. And, um, and so fast forward a couple of years, they reached out for an interview and I was willing to do it because I had seen him speak and been at many conferences and people have been, had, [00:41:00] had success, getting their books to market.
But if Jen hadn’t mentioned what she hadn’t mentioned, I was going to do the same thing by saying, if you reach out to them, they are very aggressive. So you may want to leave, send to their podcast first, just as we talk about how that works for us as podcasters, you may want to listen to the podcast, some nuggets of wisdom out of that.
See if you get a feel for the energy, if the energy is a right fit for you, but there are some really, there’s some other companies that are, are really good at that. And I love Judith and I learned something about, you knew every call and I did not know that you did book shepherding, and I loved that term.
I’d never heard that term before. So. The other thing that I wanted to mention outside of self publishing a full-on book, because that can be intimidating, but we have a lot of people on, um, these, these specific coaching calls that show up that are perfect for workbooks also, and workbooks have a tendency to be less intimidating to create, and they’re really good supplements.
And you could [00:42:00] either offer them as an incentive for working with you, um, as an added value for signing up for coaching services or whatever compliment, um, type of service that you offer. That’s in the coaching consulting service realm. Um, and they transcriptions with that work again, outside of guests, outside of guest interviews.
But even then you can still take nuggets from your own, um, content with that, or source the content from your guests, but creating a workbook as a supplement, as an interactive tool, even, um, even if you want to use it for a funnel, you can even create worksheets that are based on, um, On on your episodes or things like that.
So it really is a nice thing to keep in mind, if you want to print extension, even if it’s a digital product, e-book worksheets workbook that supplements the content of your podcast and with Canva, they have ebook templates. Now they [00:43:00] have, um, and there’s also, um, Upwork Fiverr, or some of the other freelance services.
You could get it designed really easily for you and cost-effectively, and then it can be downloadable from your website, which is if you monetize it that way is another monetization strategy, even if it’s just used as a lead funnel piece, or if someone pays for the workbook itself. So speaking of, can I ask a question?
You can always ask a question. That’s what we’re here for. So I don’t have, and have been this like on the to-do list for forever is a piece to be that, um, Lead magnet, right? Like the freebie in exchange for their email and that gets them on the email list. Right. So I just have people that sign up. I haven’t been offering a freebie, but I really should, it would make a difference, I think, but in trying to decide what that freebie [00:44:00] is, like one side of that is more of my story.
Like maybe what might be like the introduction to the book, or sort of like what I call the five fat factors, which is also a podcast episode. So like, and I’ve done a bunch of interviews covering the five fat factors, but like, I’m sort of curious when people, what would be a more interesting lead magnet, you know, or freebie just.
Who are new to on the call and to meeting Jen, why don’t you tell them a little bit about your podcast first? Just say deep dive insight. That might be helpful. Anyway, so the podcast is styled, right? The side of fries, it is wellness and weight loss, but for real life clearing up the myths, misinformation and bad science, that’s wreaking, havoc, and wellness.
[00:45:00] And I sort of describe it as answers to the questions that come up when you’re having a drink with a friend, or when, you know, we used to go to a gym and you’d be in the locker room at the gym. So it’s like, so-and-so looks great. Should I do that? You know, what are they doing? Is that what I should be doing this podcast is the answers to all of those questions.
Love it. Does anybody have any suggestions for something that if they were interested in the fitness, wellness, nutrition space, if they were, what would cause you to give up your email to Jen to, um, cause giving up our email these days is can’t put a price on it. And a lot of the space in that inbox though, Leah, I think for me, it depends on where do you think that people are coming from, who are going to see the opportunity for the lead magnet?
Call to action in the close of the podcast. Are they going to go to the website [00:46:00] and then have a pop-up to see it being there? Is that what you mean? The process? I think, I think if it’s the people from your podcast and you’re prompting them to do a lead magnet, they’ll have an interest in you. And is your gut, your folks are interested in you or are they interested in your content, which is the bigger interest you can also have two different lead magnets depending on what page you’re on or how you decide to promote it.
Um, I also think it’s, is it the podcast website that you’re sending them to, or is it your, your work website? The podcast website is where the email sign up is. Um, I think a lot of people end up. They’re like in my mind, it’s almost more from social media to that versus the podcast to that, which also makes this clear as mud [00:47:00] because you know, to change, decide what they’re looking for, but maybe you have to do too.
Chin, um, is tell me if this is completely unmanageable, would one of your, um, vendors want to use this opportunity to give something away in exchange for people signing up? I mean, that, it’s a pretty common thing, but unmanageable or now I don’t know what you’re asking. Well, like you have vendors, right?
That advertise that you work with, right. They’re affiliates. So I work with their products in my practice and they, they pay me, you know, I’ll get paid when people buy those products. Are you thinking like a giveaway, she would do a gift, somebody launching something new that they want to try out on your listeners that maybe they would want to use.
This opportunity is to give away. I mean, I do giveaways and things like [00:48:00] that, but again, I’m paying for that product. So think for what the vendor, some of them give me stuff, but I would use, you know, some of them might do it, but that’s, I don’t know that that’s going to create the lead magnet or drive people to the website.
Like I’ve done it before where I’ve done a giveaway on Instagram. And one of the things they have to do is sign up for the email. Like, I’ve done that before, but that’s a different, instead of doing the freebie, you know, download that lives on the website, like I’ve done that before. If that’s what you’re saying, a product is something I don’t know.
Um, just cause people like getting stuff, they just like getting stuff. I’ve got to imagine that feels like it would feel like a lot of logistical pain in the ass. If I had to be responsible for getting something out, no, the vendors would do that later. The vendors would do that. Jen wouldn’t do that. No.
Right. But that’s not, that’s more of [00:49:00] like a one-time thing. Giveaway get people to enter. And they’re on my email list for entering, but like there’s one winner. This is more of something that is free and downloadable in exchange for their email address that lives on a website. So let me, Christine, I think you had something to say, and then I’m going to build a bridge on a couple of things that have been mentioned.
So for me personally, I’m on a weight loss journey. Um, I have an autoimmune disease and it makes it really hard for me to lose weight. I like easy checklist. Something that I can look up, you know, when, when I see people on websites that they have, Oh, five easy tips to download PDF here. I don’t know me for someone who’s busy.
It makes me really excited that I could just have five easy things to look at. So maybe a checklist the next time you go out to eat, you know, here are five things to think about. I don’t know if that’s what you get, you’re thinking of like a lead, but to get someone’s email, I [00:50:00] give you my email. I’m on a weight loss journey because I like easy.
And for me easy means just looking at something that remind me in the moment. Um, just my ticket. Perfect. Um, anybody else have any suggestions? Um, I was not going to say anything, but I guess I will. Um, I definitely like easy. Um, and I think that the whole purpose here is you’re trying to grow a community of people that like your podcasts will follow, become your loyal.
You know, community, and then when you have something to sell, they’re ready. Right. So I think the more attractive thing is going to be, um, I mean, we’re, we’re problem solvers. So I think the information is going to be, if I needed to pick one or the other, I would say the lead magnet, that’s about information that can help solve the problem would be much more attractive than just something that’s more about you.
Because I think that [00:51:00] they’re going to get to know you by listening and kind of following. But I think the thing that’s going to make them give up their email address or account is going to be something that for me, because I mean, I, I don’t have too much email. It’s going to be something that is going to help solve my problem.
I don’t know. I’m not sure if I’m completely understanding, cause that may be way off base, but I was thinking something more fun and not as serious. That is it. Is there are most of your listeners in your area, not they’re all over. Okay. So then my idea really won’t work. I was going to say something like a coupon for, or a fries at your favorite restaurant, you know, in your area or somehow packet the seed packet, you know, that you could plant your own computer, uh, cucumbers or tomatoes or whatever.
So it kind of hasn’t either end of what you do. So it’s something that’s sort of, um, representative of, of the podcast, but the by network only, it’s a word. It’s something you have like a [00:52:00] partner on the other end where they could redeem it. I mean, not be worth trying something local local, just for fun to see if people are in your area were one restaurant farmer’s market or something where they can stop by and redeem it for X.
And you would have some anyway, just a thought may not make sense. Yeah. Interesting. Let me, let me, you build a bridge for it. Cause these are some really great suggestions and I kind of want to tie them all together for people who may be thinking about this in general for their podcasts or for their business.
So. Um, in regards to having more than one lead magnet, um, I think that there are, there are no limits on how many lead magnets you can have, you know, specifically, um, just to use my own example. So with produce your podcast, we have a webinar that you can download for free. And so it’s really, it’s not, there’s no, it’s, you know, at the end of the webinar, I think there is a slide that you can get, um, depending on which webinar it is, the one that’s up right now is focused on the podcast audit.
So you do get a [00:53:00] discounted price for the podcast audit, but it’s, it lives on the home page. And if you want to download and listen or watch the webinar, then you put your email address in. And, but it’s very robust and information. It is, it’s not pitchy. It’s not salesy. It’s like, if you invest your time with that webinar, you’re going to take away.
Um, really good tactical tips. And, um, so a webinar on the homepages is one of ours. And our second one is an e-book that, um, Based on launching and growing your podcasts. It doesn’t live on the website as a download. I use that when I’m doing speaking presentations, when it’s, so my purpose for that is completely different in that I use it as if I have someone that I’m talking to you, that’s interested in working with us.
I’ll say you can go download our ebook. If I’m speaking at a conference or a mastermind group, like I did yesterday, or any other situations like that, I use it as [00:54:00] an, as an opportunity for them to learn more about podcasting, but also they have to go to our website in order to get it, but they have a S uh, a URL specifically for that.
Um, so I do think that when you’re creating these lead funnels, think about how you’re going to use them and where you’re going to use them, because there’s different things that work differently than other things. Um, what I would, in terms of specifically for salad, with a side of fries, what I was thinking.
Is that you really don’t at home, typically eat salad with the side of fries. It like, to me, there’s the connotation of, that’s what I order when I’m out at a restaurant. Right. And what better thing to know is a really quick. Cheat sheet on restaurant calories, because some of those things are there a lot of hidden calories and some of the fast food restaurants now will, will really just blow your indulgence, um, design, [00:55:00] because, you know, you can kind of used to be, you can kind of guess what you thought you were eating.
And you’d always kind of guess on the low side. Now, if you go into a lot of restaurants, they have the calorie count on their menu. They have the, so it’s kind of just like you can’t just guilt free, do that anymore in my own head. But, um, but so if there was some sort of cheat sheet and I knew there’s a book out there, and so maybe you could collaborate with the author or even interview the others live.
So like, Not like eat this, not that. And they’re restaurant guides that have the calories and then they offer the substitutions. So to me, if you had something that was like one on either, like something about the top 10 things, people order out in an alternative for something that might be a healthier choice would be an interesting lead magnet to me, or if you did it seasonally.
So if you did, um, or if you did it by country, you know, you could change it out. You could do Italian, you could do the different, um, [00:56:00] ethnic type foods or so you could really expand on that way beyond just a lead funnel at that point. But something about the, you know, eat this, not that type concept. And then the third thing I was going to say is that what I, and I just happened to stumble upon this last night because I took a screenshot of it and, um, was, it was based on Instagram and it was like, If you just do this today.
And so it gave, it was like, it was an Instagram infographic that someone posted. I took the screenshot of it. I have, I was going through my phone looking for something else last night, I happened to see it. And I was like, this is so smart because it took the overwhelm of social media marketing. And it said something to the effect of follow five people that follow you, direct message three people, you know, like if it had literally like five tips with the easiest things that you could do each day to increase your Instagram [00:57:00] following.
And so I think if you take it from the broad perspective and you put it down into, this is all you have to do today to Christina’s point, you know, something really short and sweet, like. Drink five things of water, eat three vegetables, go for a walk for 15 minutes and, um, call a friend for support. Um, and if you cheat, forgive yourself, like, you know, so these are things we know, but it’s always kind of fun to be able to kind of have it broken down in such a simplistic way.
That’s motivating. And I think you do such a great job of that with the way you do your information anyway. But just to, to kind of recap on that for anybody who’s building a funnel, you can have more than one. You can use them strategically in more than one place. Keep it as simple as possible, make it graphic friendly.
Like that’s the other thing I remember about, I think I can pull this up if I can find it, but, um, [00:58:00] It was, uh, it was really bright, like yellow, and it just, it was so simple, but it was so bright yellow. And so it really stood out and it just had the, the type was just like one, two, three, four, five. Now that I brought this up, I feel compelled to show it to you, but we’re wrapping up.
So if you need to go, I understand. But, um, so on that, I just think that those are really good audience growth tools. There also, you can market them in social media too. So, I mean, that’s the way I found this particular, you know, kind of crossing strategies because this wasn’t something that I registered to download.
It was just something that I came across on Instagram and I screenshot it because I was like, Oh, I can do these things every day on Instagram, which I haven’t quite done again. You know, I’ll tell you what I do and tell you what I don’t do, but, um, Anyway, I don’t know that I can find this fast enough to keep you all waiting for it.
But, um, cause I screenshot a lot of stuff, [00:59:00] but that’s, that’s probably pretty clear anyway of how, of what, how that works. But we’ll show you this one because this one and this, this is not the way it looked. This is way more graphically, but this was 29 ways to stay creative and they made this, um, like if you, you can see it’s very graphically well done.
And then they, um, put the tips in here, like make lists, sketch, get away from the computer, quit beating yourself up, take breaks, sing in the shower, drink coffee, get feedback, listen to music. Don’t give up, you know, just like all kinds of fun things. This is all about, you know, maintaining your creativity, but it can be something this simple that you could have designed.
Like we talked about through the freelancers designed through Canva. Posted on social or link people to download it. Okay. Well, another great call preciate y’all Semite and [01:00:00] uh, Oh wait, let me see. Can you share that place? The screenshot on how okay, Christina, I wish, um, I wish I could find it. I’m sorry.
It’s just not showing up right the second, but I will look for it and I’ll give you the incentive to come back next week and I’ll find it. And I’ll also, uh, I’ll pass it on produce your podcast, social media too. So that way you guys can find it there, um, on Instagram. So that’s my commitment. All right.
Great. Thank you. Have a wonderful rest of your week and see you next week. Thank you. Bye bye. Bye bye.