04-13-21 – Elsie – Content for premium podcasts and expectations around $$
The entire episode was a deep dive into membership and premium offerings for your podcast. Everything you need to know as you consider possibly starting one of you own!
- Ideas as to what type of content you could offer as a premium for your podcast
- The services that you can use to set-up your membership of premium: Glow.FM, Patreon, Mighty Networks, Circle
- What are the problems that you need to show in order to deliver?
- Expectation around $ and the percentage of ‘good’ conversions for your podcast membership (go in with your eyes wide open)
[01:15] Clara asks..Considering the latest news from Libsyn, it would be fun to chat about what a podcasts premium offer can look like..
[51:28] Karen asks…about what not doing just the show on glow. So people don’t feel intimidated by having to follow your content in two places.
Unknown Speaker 0:34
talking now I’m going to see if I can increase a little bit
Unknown Speaker 0:48
Is that better? And I have my water.
Unknown Speaker 1:08
Let’s see if this is going to work at work or work.
Unknown Speaker 1:12
Or go or go work, work work.
Unknown Speaker 1:16
Unknown Speaker 1:20
I’m going to have to add some description stuff in there. My wish there was a way that I could just let people in and not have to be so confident that Okay, I’m going to see if I can get this camera
Unknown Speaker 1:55
to focus better.
Elsie Escobar 2:05
That was worse. That made it worse.
Unknown Speaker 2:08
It’s not why is
Elsie Escobar 2:14
it not focusing on me?
Unknown Speaker 2:23
Elsie Escobar 2:27
friends. Am I still blurry? I’m trying to I’m blurry myself.
Unknown Speaker 2:34
Elsie Escobar 2:35
I am still blurry. Know how to unbury myself.
Unknown Speaker 2:40
Oh, that’s better.
Unknown Speaker 2:43
Unknown Speaker 2:45
Unknown Speaker 2:49
All right. How’s it going? How’s it going?
Unknown Speaker 2:54
Elsie Escobar 2:55
What’s going on? Karen Jackson, you doing all right?
Unknown Speaker 3:01
Yeah, yeah, I actually got a very nice email from a guy who works for a school for the blind, and has been incorporating my show, teaching his kid his students about art description. Oh my goodness. And he sent me a pretty nice demo of some assistive technology that they’re using that helps with Wayfinding and he wants to try to use it they use it to create audio for an art show the kids the students put on Wow, that the idea is you know, you walk through with an app and it triggers a you know, pray prompt on the app and you can listen to description It was really pretty amazing. So it was really nice to to know that you know, that was kind of part of that.
Elsie Escobar 3:54
Wow, that’s so good. I mean, I’m all for trying to do all the learning in as many different ways as we possibly can make it happen you know, and to use it in such smart ways. It’s my favorite out of the box out of the box ways to do it.
Unknown Speaker 4:13
When it’s see if I can hold on folks um
Elsie Escobar 4:19
I’m trying to take notifications off of this now cuz everything’s like talking to me and I don’t want I don’t want that. make that go away. Look at your hair Alina. So queued. Camera shut down slack because slack for whatever reason even if you have it and do not disturb it still does its thing and I do not want that.
Unknown Speaker 4:45
Unknown Speaker 4:47
Elsie Escobar 4:49
Let me just get myself settled here. And we can start chatting with you and I got a request or a message from Clara and responds to my text, and feels like it’s a really good conversation to have. So I am just going to go ahead and talk about that. Speaking of though, where is my phone? I have my, it’s just easier for me to read it here.
Unknown Speaker 5:25
It would be awesome.
Unknown Speaker 5:29
Elsie Escobar 5:34
All right, my dear friends. We’re gonna, we’re going to talk about membership and premium models and what’s attainable, what’s doable and kind of walk through some of that I’m kind of going to I want to talk about this for a little bit more of an interactive approach, this time, where I’m looking to hopefully, maybe expand or help you expand the possibilities around what this looks like, not only in terms of making it happen, but also in ways in which it’s not. It shouldn’t happen, right? Because there are a bunch of different ways that making money in podcasting can be used. And I think that sometimes we decide to do it just one way. Can I open them? Sorry, give me one second. How are you not able to open this?
Unknown Speaker 6:35
I don’t understand. Okay.
Unknown Speaker 6:39
Elsie Escobar 6:41
You’re welcome. Please close the door. Thank you. All right. All right, sorry. Um, Alright, so here’s the message that I got from Clara. She said, considering the latest news from Lipson, it would be fun to chat about what a podcasts premium offer can look like. It would even be handy to have a guide in the super squad. Oh, my goodness, I just pressed the wrong button here. And this is like you do for some of the other things like launching a podcast which by the way I have been using and preparing to launch a new podcast myself. The things I’ve always struggled with when thinking about Patreon or any other sort of subscription model is what can I provide? That’s a premium for subscribers, but doesn’t cost me a premium, I can generate a ton of fun ideas. But it’s a matter of feeling like it’s in alignment with the podcast and the direction I want to go in not just creating a fun premium to build subscribers in a way that’s divorced from and distracts from my ultimate goals. So that’s a really smart, it’s a very smart question. It’s a very smart lens from which to approach the whole premium stuff. And I think that it merits a conversation, because regardless of where you are it with your podcast, there comes a point when we’re looking to either generate some money, or maybe there’s there’s an opportunity for you to be able to serve your audience in a specific way that you maybe hadn’t thought of in the past. And so for the sake of this conversation, whether or not this is something you want to do, I kind of want us to play. So this is more of a playful thing, a playful approach. I want you to play with the idea of doing it, I want you to play just for for the sake of saying yes, right not for the sake of whether it’s, you know, as Clara asked whether it’s alignment or with what your ultimate goals are all of that stuff, I kind of want to work from the Yes, I’m going to do this, and work through some of the ideas that you might have for creating premium content, whatever that might mean for you. And then what I’m going to do is I’m going to come in a little bit and maybe address some of the issues or maybe some of the conversations that we might be having here that are not in the scope of what I’d like or maybe like to, to expand it even bigger in order to create an opportunity for us, and then maybe cast and even really talk about the negativity, the negative aspect of sometimes creating membership or premium type models where you feel that this is not exactly what I want to do. Okay, so we’re going to start from that place of Yes. And then moving from that place of Yes, I’d like to take on I know that there’s a lot of you all who are not necessarily on mic today. And if you don’t want to talk if you don’t have any access, please write it in the chat. So then I don’t like put you on the spot. You don’t have to put your camera on, but I’d love to hear some thoughts that you might have about this sense I’m actually going to start with the two that are on camera. So I’m going to start with Karen to see some Karen’s thoughts and everybody else, I’m just going to keep a lookout on the chat. And I want you Karen, first to tell me maybe some a couple of impromptu ideas. So this is that come to mind, if you were to create premium content for your show?
Unknown Speaker 10:25
What would that be? Um,
Unknown Speaker 10:27
it could be expanded episodes. You know, my episodes are only about 10 minutes long. So maybe I do, and I actually do this. Maybe you do a special holiday episode. Or you do an episode that’s all about, you know, one period of art and maybe you’re cobbling together three previous episodes, or you make a new one. Another one would be doing something, one off every so often, like, like an interview someone interview someone for me, it would be there’s actually someone I do want to interview. But you know, for, like someone in the museum world who normally people wouldn’t, that wouldn’t get to hear from and make that kind of, again, sort of an extended thing. And that could be a member, that can be something that’s available to members.
Unknown Speaker 11:28
And really, my other ideas would all kind of be building off of that. Do you could you create, say, a mini course on art history that could be available to art history departments, or just to subscribers?
Unknown Speaker 11:46
Right? Right, right.
Unknown Speaker 11:46
Basically just kind of building on what you’re already what your show is already around.
Elsie Escobar 11:52
Great. And then just to wrap it up here with you. Please tell us about your pot, because I know what your podcast is. But like really quickly, just say what your podcast is in case, especially the folks that are listening to this or watching this after that they you know, they don’t know you or your show.
Unknown Speaker 12:07
Sure. So I do an art history podcast called a long look. Each episode is about 10 minutes. And the whole idea is to encourage people to not go flying through a museum when they visit but to actually spend time, several minutes looking at a work of art. And so what I do is I take people through that experience, I describe a work of art that I’ve been looking at for like, five or so 567 or eight minutes. And then and I just talk about what I’ve discovered, and what I see and what what it’s about. And then that’s followed up by background information. You guys have heard this before the history mystery or controversy about the work or the artist?
Elsie Escobar 12:48
Yep, it’s really good. So if you can think about that, now that you heard her her ideas of creating that membership thing, you can start to visualize and start to expand a little bit like, Oh, yeah, that really makes a lot of sense, particularly because I’m just going to call out a couple things that are specific to Karen, she has a 10 minute podcast, right? So for her, anything that is beyond 10 minutes can absolutely be something that she can create that is sort of in alignment with what she’s already doing. Meaning like a deepened like more of a deepen understanding of something, especially for folks that kind of want to understand more around that specific thing. So in looking at time, to me, as somebody who’s interested in the art thing, having anything above the 10 minute mark is already something that I would want to have. As someone who’s really loves art. That’s an easy win that I’m just I’m just pointing that to you because that time dictates what she’s creating. So let’s go ahead and move to Lana, Lana, what about you? Why don’t you just tell us your show really quickly what it’s about and then like how you how you would do a premium offering of your show, and just like dream it out, like whatever that is, you don’t have to do it. You just want to bring game here.
Unknown Speaker 14:08
I was hoping to get away, you know, that’s the punishment of being on your camera. I’m not sure I like that, I’ll say but okay. My podcast is the shipping podcast where I interview interesting maritime professionals about their everyday job. Everyone is so passionate about their job. And not a lot of people know anything about the maritime industry. So I am the voice for the Muslim industry and innovation and, and tech and sustainability. And yeah, that’s me.
Unknown Speaker 14:43
Unknown Speaker 14:43
What I would think of as today I have just realized that I will be able to speak to the two most famous captains that are in the world. They have just agreed to be on forecast, and I will do the interview on the May the fifth. And I have no idea what I want to ask them about. But I think it’s going to create some waves in my industry, because they have both asked me to introduce them to each other. So as I do that on my podcast, if any amazing, so that might be an idea. Another idea is, of course, the mastermind or or a think tank, more or less. Yeah, because yeah, there are no things like that in our industry. The maritime industry is famous for being old, old fashion, elderly men, gray hair, stale. Yeah, no, really, No really, female role models. So I think I’m one of them. And maybe I could monetize on that.
Elsie Escobar 15:56
Yeah, that’s those are good. Those are great ideas. And you know that the access that she’s presenting for her specific again, it’s a specific industry thing that very few people could possibly be able to facilitate with, with that same conversation in it is it poses something that somebody who really loves that industry would want to have access to. So we’ve already touched on two things. One of them is is very art centric, for the art lover, our educator, our curator, who is into that space, and also Lainez is all about the shipping industry. And there are a lot of things in there that none of us would really I mean, you know, the majority, there’s some folks who maybe doesn’t don’t want art and have zero I, most people don’t really get into the changes. Cuz you know,
Unknown Speaker 16:49
everyone heard about that boat in the Swiss cannot. Yes, that’s right.
Elsie Escobar 16:55
That’s right, then there was a conversation, you were in the news, this is fantastic. But for the most part, this is not a conversation that’s happening. And but at the same time, you can see how relevant that is to their audience. So now moving into Clara. So you’re the one that posed this question. So again, expanding into that whole premium concept, right of other things that are going on here? What are some ideas? And I know that you’re coming up with a new show. So I don’t know where this came from, if it’s like a newer thing, or if it’s for the show that you currently have. But regardless of whichever one, what are some things that you think and again, I don’t want you to think about resources or whether or not you can actually execute. This is really just idea, focused, and high honor, we’re just talking about premium content and building premium content on stuff. So
Unknown Speaker 17:46
Unknown Speaker 17:47
Okay, Claire, go.
Unknown Speaker 17:49
So I’m sitting in the car rider line, I’m going to try to make sure that I finish up before school that’s out. Trying to not run into the car in front of me. Where’s the kid? Yeah, we’re the kids, although they’re supposed to stay up there. Anyway. So the new podcast is the great monologues coaching call podcast, because I do acting coaching for high school students who are preparing for college auditions, or other high school related, usually program audition. So that includes basically not their skill show, you know, and they have to Usually, the idea too, is that we’re creating a whole packet of monologues not just having to come up with one. So starting this podcast is basically part of the marketing for that. And because one of the challenges that I have with clients and potential clients is they don’t understand how long they need to get themselves. So I thought, well, this will be a great education, because so many parents don’t know which end is up or how to help their parents out or have their kids. Okay, all of that to say, I feel like it’s pretty straightforward with this podcast, in terms of a premium, because I’ve really played around with offering some sort of subscription model for the coaching. And when this announcement popped up yesterday, I was like, I could just offer a subscription to the podcast that basically takes off solve some of those problems for my clients and potential clients, and gives them a really low bar to entry for my coaching products. So I was really excited about that. And basically, the subscription model I’m looking at starting with is the biggest problem they have is finding something because for an A to find an appropriate monologue for a teenager can be very difficult. Yeah, part of that is because they haven’t that I haven’t been exposed to that many plays. And so as somebody who’s been in the industry more years than I’m going to fess up to, I have an exposure to a lot of plays and a lot of play specifically for theater for young audiences. So for teenagers and and that it would be appropriate for a teenager to perform because what I see a lot people come in with like marriage proposal monologues, which is just it’s like you look 16 right doesn’t look like something that you’re actually experiencing or or have content. So all of this I’m trying not to go down a rabbit hole. Clearly I’m excited about the topic though. So offering a subscription model where maybe once a month perhaps we have roundtable reading. This is actually something I’ve played around with quite a bit that they have access to lists of plays that I would generate each month. You know, check out Oh,
Elsie Escobar 20:42
you froze? Oh, no, Clara.
Unknown Speaker 20:45
glare is frozen.
Elsie Escobar 20:50
She’s telling us like what like like she’s telling it like it is Miss Claire, I’m gonna hold off for a second. And then if anybody Cheryl, I know that you’re here. I don’t know if you want to speak into this while she is my frozen person in on the screen there if you want to talk about into this at all Cheryl to kind of play around with what your premium content would be. And if Claire comes back, we can let her for her pitch. Hi,
Unknown Speaker 21:14
good morning. Can you hear me?
Elsie Escobar 21:16
Of course we can. Yes. sultry Cheryl.
Unknown Speaker 21:21
I am so excited by what Claire is doing for listening to this because age appropriate material, whether it’s a song you’re singing for an audition, or even a podcast that young kids are anyway, it’s a wonderful idea. And it looks like she popped off. And yeah, I’d love to contact her to be on my show. Anyway,
Elsie Escobar 21:43
she’ll be I’m sure she’ll be back. But anyway,
Unknown Speaker 21:45
yeah, um, yeah. Wow, didn’t expect to jump into this. But what came to mind because my show, generally, our 19 stories from fear to hope, which originally began as an outlet for people to talk about their stories moving through COVID. But moving into hope, what it what it gives them hope, what are they? What are the creative outlets, what are their whatever it is they’re doing in their life that allows them to move through this time and live into a thriving mentality and to, you know, move beyond this. And I realize most of my content is, you know, 55 minutes to an hour, most of my shows are Bye, bye. I record sometimes, I mean, the longest session I had, from someone who said they didn’t talk much. And after five cues of time to wrap up was two hours and 40 minutes. That was a fun editing job. But I realized with that extra content that these could be offered to some, you know, I’m just playing with this, because I really hadn’t thought of this. But it could be offered to membership. Subscribers as behind the scenes or kind of like the be real things that were really funny, but just didn’t make the cut. Yeah, or interesting, but didn’t make the cut. And also, given that some of my guests have been pretty high profile people, it’d be nice to maybe have a five minute q&a that doesn’t go out to the public, right out to subscribers. Good.
Elsie Escobar 23:18
Those are all really smart.
Unknown Speaker 23:20
So that’s what I have right now. And we’ll give it back to Clara. And I was just saying Clara really intrigued by your content and the direction of your show. I think it’s fantastic. Yes. And I’ll be contacting you later to be a guest. I’m I’m done.
Elsie Escobar 23:36
I’m done. All right, Clara. So you were just about to tell us how you were going to take over the world and you froze?
Unknown Speaker 23:46
with my friends sitting on my dash with the car model on and the sun it overheated and overheated. Oh, yeah, we had a zoom. So um, so Did you guys hear the basically the script to do a script reading? Yeah. And then they would have access to that. And then and then probably also some additional Well, not probably also some additional private one on one coaching that would be available for for members. So yeah, so I’m excited about the being able to build all of that right on Lipson with glow and all of that I think that’s going to be really helpful.
Elsie Escobar 24:30
Okay, good. Good. All right. And so I knew you jumped into this whole thing in the middle of it all. And we are really just talking about kind of like, Clara had asked me a question about the the possibilities of what it really does look like to create a membership premium type of offering and also to know if it’s even worth it, given the amount of work that sometimes it takes and we haven’t talked about that kind of stuff. We’re just talking about ideas and visioning. So if you could, I don’t know if you’re interested in talking about this But if you could, or you’re creating a product or a podcast and you would like to offer premium something or other, whatever that might be, whether or not you can execute, I don’t care. It’s really just about what it could possibly be for your audience.
Unknown Speaker 25:15
So I would, I would say, possibly even think about mirch. At this stage, because parents and friends and grandparents and everybody wants to be supportive. And even if you had something around your podcast, I’ve seen this a lot on ci podcast, I’ll see like people having like their own swag and things like that. So that could go very well with your, with your new podcast subscription and say, subscribe. Now you get a free almost like crowdsourcing your podcast in a way. It’s like, it’ll help you get launched and at least cover some expenses and things like that. We had a show Clara called Women investing in women and girls. And we got high school girls to podcast back in the day, and it became a series that voice America partnered with. And then there were other like local nonprofits and things like that, that would partner and even if it’s not cash, you could get like in kind and maybe a premium sponsorship membership could say, well, thank you for your support. And we’d like to honor you know, gift you with this free premium membership or sponsorship or something like that. So it’s a good to have, if it’s not going to cost you too much time and energy once you set it up. That’s my two cents on it.
Elsie Escobar 26:29
All right. All right. So um, when it comes to thinking about the execution of something like this, it really depends on the model that you are working with, right. So there are many different things right now that are offered in the majority of things, or at least in terms of the podcast, ding world, Patreon is one of the easiest ways to go about building something like that. That is step number, that’s one model. And the model of Patreon is sort of like value for value, you can sometimes just subscribe to get that $5 donation or whatever from people. There’s also the behind the scenes that a lot of folks can have have come up with here. And what Patreon does is it has the capacity to offer a variety of different things. In fact, everything that has has been spoken about here, Patreon actually supports in that respect, meaning that you can have zoom, I think zoom meetings, in the back of the Patreon platform where you can consume content, you can post specific blog posts and things like that, that are only accessible to members, you can have and sell March within Patreon, as well, in collaboration with something like I believe teepublic, I think that they’re involved in that thing as well. And they also manage the money, right, so it solves a lot of problems there. Now, obviously, the issue when it comes to Patreon, in a lot of different ways is that it is a another platform for people to have to sign up for it is a little bit more well known. So people are kind of a little bit more used to it. And there are at times some issues that come from, you know, some people don’t like to have their money taken away from them like meaning that percentage, you have to give back to Patreon when things are happening like that. So there’s that thing, the only thing is that you really can’t really brand it for yourself, it really is a Patreon thing, you have to work through everything that they’re doing, there’s nothing else that you can do to sort of own that, it is fairly easy to set up all the different things meaning that if you can easily create audio, if you can easily create a video, if you can easily create a text post if you can, if you want to create a PDF, if you want to do all this stuff, everything’s already kind of pre done for you, you can do that easily. The other model is something that I don’t believe very many of you guys spoke about, which is sort of like the sheep podcast model to some degree, which is you you offer all of this other stuff that is behind a paywall, where folks can subscribe via membership, and then they have access to all of these different things that other people don’t. And that requires us meaning beyond like the Q and A’s that we’re doing here. We’re talking, you know, courses, we’re talking a community, maybe some like, you know, percentage off tickets for sheep, podcast live, you know, all of these other things that can be encompassed outside of that. There are some platforms that can do that just kind of cobbled together different types of WordPress plugins to make sure to have that specific website for us. But there’s also things like mighty networks, which is being used a lot. And one of the newest ones that had just come out it’s called circle, and not all of them are perfect. All of them are sort of lacking and one thing that you want it to do, but if you want it to be like one of the models that the WC prod podcasters are doing now is that what Danielle As she split, and she was so she is such a smart, smart cookie. She split the community as one offering, and the courses and the access to education as another offering. So you can either or you can have both, but they’re separate. And so you can access the WC, which is being run in circle. And that is optimized for community engagement. That is what their thing is. And then the other aspect of it, I’m not sure how she’s running it. But I’m assuming that it’s possibly more something like teachable or something that’s a little bit more geared towards supporting courses. That’s what they’re doing there. In terms of mighty networks, it actually provides all of those things as well. It provides a community it provides a way to be able to segment communities within the community. It allows you to have zoom meetings in there if you want, just with a link or private showings within that community as well. You can have articles that only go to certain parts of your community, there are so many incredible things that mighty networks does as well, they also have an app, which is a fantastic thing that mighty networks has to to offer. Everything. Obviously, if you want to uncover some of these things, you have to pay a premium for that. The last thing that Clara was talking about was the acquisition that Lipson just did a glow.fm glow.fm is a completely different thing. So it is not what I just mentioned, which is they’re very robust, and it has the ability to do all of these other things. glo.fm is an audio premium offering. So we’re not talking here courses, we’re not talking video, we’re not talking zoom calls, we’re not talking any of that stuff. We’re talking bait, the delivery of the premium product is all via RSS, and only audio. So that in itself, kind of like if that’s what you if you want to offer t shirts, or you want to offer merch, that’s not your, there’s other choices for that stuff. So if you want to go premium, or you want to do membership, then in any you want to only use your audio, that’s the perfect solution for that. And so what Glo does is that provides a private RSS feed that your people whoever subscribes to this premium feed gets a token for it, it gets a token for it. And they can subscribe the other, you know, app of choice, their app of choice.
Unknown Speaker 32:36
So I’ll see what was the name of glow, glow.
Elsie Escobar 32:40
Okay. glow.fm. So whenever you do something like that, with glo.fm, it can be ongoing content, meaning this RSS feed is something that continues to be updated with this premium content, which I can kind of visualize, to some degree, what Karen was talking about having like, deeper looks into pieces of art, maybe having an interview with the, you know, with somebody who’s a real lover of that specific artwork or going deeper into, you know, with museum curators or educators or in whatever capacity to have a special feed, that’s only for those that are like fanatics about those types of conversations would be lovely to have that private RSS feed. So when it comes to that, finishing off the conversation
Elsie Escobar 33:34
is that you get a token, and you can subscribe to it in your app of choice. And you pick only one app. So one thing that it does not do is it doesn’t allow you to subscribe in all of the different places. So let’s say you listen to your podcast in Castro when you’re at home. But when you go out for a run, you use overcast on your watch, you can’t do that you have to stick to the one app. And that’s where you get this special content because you have that one token. And if you want to subscribe again, using that same RSS feed, it won’t let you and that’s the way that it keeps it premium premium because it’s private. It’s a private RSS feed that nobody can access only you and then the other thing that it does is that you can’t share it. So if I get it and I share it with y’all, you’re not going to be able to do it because I’ve already used it. Now obviously, if the phone dies, or if you have to change whatever, then glow will provide you with another one. But you will have to go through support to be able to get that all of the money is also managed within glow. So they are the ones that are in charge of starting or stopping membership. It’s also a one click, it’s super easy to have that happen. And I think that’s one of the most exciting things about that product is that when you’re on the phone and you click the link, it all happens so easy. It’s you don’t have to go open a Patreon like I mean You can’t open account you have to open an account. But it’s all done so fast. And it’s mobile friendly. Because it’s, it’s understanding that you’re going to be listening to this, you’re not going to be watching, right, you’re not going to sit in front of the computer to do this stuff. And that’s one of the things that it does. So all the management system that comes with that, with glow.fm, is all done for you as well. They process the stuff they use, I believe they use stripe, I’m not sure if they do sprite, stripe and PayPal, but everything is already done in the back end and you have access to it. One way that was really wonderful that glow used in 2020. I don’t know if you remember the pod podcast Palooza, they raised money for something charity related for COVID. I cannot remember what or when exactly how that all came about. But what happened is glow partnered with a bunch of different content providers out there who had special podcast episodes that they offered out and then you would buy, everything was free, it actually said you literally do not have to pay for this. But if you want all donations are going to x charity, right. And you can donate whatever it is that you want. And then when you donated whatever it is that you wanted, or donated zero, you got access to the RSS feed. And then you can listen to all of these special It was like a virtual event. But it was all audio and it was all pre recorded. And it was all these special podcast episodes from a lot of big name podcast out there that created a podcast specifically for that endeavor of creating this, which I thought was a brilliant, brilliant idea of that. And it was a wonderful way to raise money for charity. And it was an incorporation of something very simple. And they use the tool. So I thought that was amazing. That’s another thing that can be done that you can actually do for yourself, right that you can sell something like that that’s something that you can sell a product based on that you can raise money like they did as well. And you do there’s a certain like price point for I’m assuming that for every account, I don’t have the logistics or the pricing at this moment. As to what all of that looks like or whether or not it’s going to stay the same. But that said though, at this point Glo data found it is open to everybody. So it’s not just a Lipson specific thing anybody that has a podcast or doesn’t you can open an account and you can do your thing when it comes to premium offering premium content using that in the same way that you can just open up a Patreon and open up mighty networks account and do that same same thing no matter where it is that you have your podcast or your your website. Alright, so I’m going to look at some of the questions here and then I’m going to finish up with addressing the pain points because all of this is wonderful to think about.
Unknown Speaker 38:00
Unknown Speaker 38:01
you have to be the work.
Elsie Escobar 38:02
So let me just really quickly look at this stuff to see Hello Miss Jenny wetter so pretty. I’m missing the colors. Where’s Where are your colors? What’s going on the girl girl? Oh my god. No, but Oh, my natural color has like grown now.
Unknown Speaker 38:18
You can only see like the tips or bleach So
Elsie Escobar 38:20
okay, I’m waiting for some like crazy orange or purple hair come in here. Very
Unknown Speaker 38:26
cute hairstyle though.
Unknown Speaker 38:27
Unknown Speaker 38:28
right. This is what happens after not being able to cut a pixie for 14 months.
Unknown Speaker 38:34
I cut my hair cut a foot off.
Unknown Speaker 38:37
Yeah, holy crap.
Unknown Speaker 38:39
That’s insane down to my bomb. But
Unknown Speaker 38:40
now it’s like,
Unknown Speaker 38:41
this is shortest it’s ever been. Oh my god.
Elsie Escobar 38:46
Like that, too. But then I went when I was starting to get that long. I’m like, let’s cut it. Yeah. Okay, let me see. Um, alright. And then Andrew, I don’t know the answer to that question, because I always get it wrong. And I’m gonna say the wrong thing because I’ve asked Jess 1000 different times when it came to the plugins that we’re using, maybe you know, Karen, Karen, do you know what we’re using?
Unknown Speaker 39:09
Yeah, you know, I’m
Unknown Speaker 39:10
sorry. Oh, she
Unknown Speaker 39:11
she talked about it on a note right on a previous q&a, but I don’t know.
Elsie Escobar 39:18
I always forget.
Unknown Speaker 39:18
That was like over a year ago. It was recorded it is. It’s definitely WordPress. But she like covered. As you said LC she kind of cobbled
Elsie Escobar 39:27
together all these separate things that work with each other because one thing because again, I think one of the key things of what I’m trying to communicate with you about all of these separate platforms is that none of them are perfect. So all of them have something missing that you wish it had. And you love the way that this functionality is but it doesn’t have the thing and if you will, oh my god, this is so great, but it doesn’t have that other thing. So that’s why just put everything together to make that mind you on there are so many different ways to Be able to do it. So let’s talk a little bit about what it actually takes to build this content. And I’m going to give you a little behind the scenes of of how the she podcast super squad grew into what it is now. And I think one of the first things that we did is we you can’t build a community on Squarespace. Oh, no, I do not believe that you can, I don’t think that they have stuff going on in the back end of that. But so the reason that we opened up a Patreon account right away is simply because it was new, and everybody was doing it. And why can’t we just do one, two, and it was part of testing the waters for everybody else, as well as having one for ourselves. But we had no offering, it was sort of like we just opened it up to open up an account. And to be and to have it sort of like, you know, when you’re not on Twitter, or when you’re not on Instagram, and you just grab the handle, because you know, you need to have it. It’s sort of like that, we opened up a Patreon and did that. And it sat by itself. For I would say, like two years, where we would occasionally go like, Oh, yeah, and then you can give us you know, sign up for Patreon or whatever. But we hadn’t like we weren’t offering anything.
Unknown Speaker 41:09
We’re just at it.
Elsie Escobar 41:10
And we decided the reason that we didn’t really pursue it is because as you all know, it was very hard to promote all the things. So it is so hard to constantly be telling people go by this, go do that sign up for my thing, and do the other stuff. And it’s way too expansive, with all of the things and we could not figure out what to do. For that Patreon. We couldn’t figure something out in the same way that you’re talking about this Clara, where it would be not harder. And that is what was the challenge for us, we are often almost tapped out. So if we have to add one more thing. It’s like, I can’t do it. We can’t commit. And the thing is, you have to commit to it and people are paying. So that’s an extra layer, right? You can’t just be like, Oh, I changed my mind, like people have. They’re investing in you. So you have to deliver what you say. Yeah. And that’s like, it’s that’s the hardest part. So we finally came up with at first it was really just bias some like, give us $5 a month, and you will get like what I forgot what it is like we Jessica made it really funny. Like they actually weren’t getting anything. They were just getting like a shout out. Or they were like, you know, she made it so hilarious. But there was zero, like back and it was literally donation. That’s what it was. It was a donation.
Unknown Speaker 42:36
That way you have to start that way.
Elsie Escobar 42:37
Yeah. And it was but it was fun and silly. Then we moved to a private Facebook group, right? Because we felt that was great, because everybody was there. And that’s accessibility. It’s outside of the group. It’s kind of more manageable. We did that. But then we really wanted to take it up a notch. And that’s when we started to figure out the first communications that we had between she and I, when we started to figure out what we wanted to do. We really looked at band our own bandwidth and said, What can we do what feels like we can actually do and, and we just sat saying stuff. And then we would go, Oh, no, I can’t do that. Or okay. I can do that. And we eventually ended up doing like these Q and A’s have been really consistent. We didn’t even start to take the price up until until we were consistent for over a year. Because that was something we needed to prove to ourselves that we were able to do that. Yeah. And we and so in doing that we were able to go Okay, yeah, we can do this, we can commit to this. And mind you having a partner really help because that way I have I commit two hours of my life a month to create this content. And in the process, we started to accumulate more. And it’s the same for her. Now we have a team that kind of helps us streamline. And we’re still streamlining because we’re still not really good at a lot of the things that we should be because of bandwidth. But we’re consistently offering this out and it feels like we’re giving a lot of value. And we also recognize that a lot of folks, that’s really where they were getting a lot of the value from it was from that sort of one on one. Please listen to me. I have a question versus everybody answer the questions and you get a 50,000 answers right. So we started to really narrow that down. That’s where we came from it. Now when it comes to a lot of the stuff that Clara was talking about having that behind the scenes, offering through glow. I think my challenge with a lot of stuff, is that whether or not it’s going to end meaning does it have an end point here is this a 10 Episode series that you’re doing? Is it an ongoing thing that’s going to be happening for the entire year? Is that a weekly thing? Is that a monthly thing? You know, because if it’s a monthly thing, then putting together 10 episodes of, excuse me, 12 episodes feels like you can do something like that, right? That it feels, I feel like it would be pretty doable. But it depends on what you’re want to put it be putting out there and what that kind of a load is going to give you. What if it is going to have an end and you have something like 10 to 12 episodes for a course of some sort, that you’re going to be offering this way, then you really just have to allocate that timeline for yourself, when you’re going to create it, when are you going to record it, when are you going to post produce it, and when are you going to actually upload it right. And you can really narrow down that depending on the schedule for your kids, or whatever your life is going into when you’re going to be behind the microphone, and you’re going to really need to record your show. When it comes to showing up, what I have seen is that my time is the most valuable. So having to be live somewhere costs more now. For me, if you want me live, it costs more. Right? If you want me recorded, I can
Unknown Speaker 46:18
give that away for free.
Elsie Escobar 46:20
But if you want me live, it’s a different thing. So you have to start to figure out what your like most expensive commodity is for yourself, and then be able to package that appropriately for your life. And at this point in time, maybe it’s not that they will see the value of that. But you know how much you are, how much it’s costing you to invest X amount of time to do whatever. And now to kind of follow up on how I would like to use glow.fm. And I’m hoping that this works out. But I still it’s still it, there’s a lot of things that we’re still working behind the scenes and whatnot, is that I would love to offer these Q and A’s as the audio right without the video component, just these Q and A’s as an as a private RSS feed for our super squad members. no extra cost. But now, you don’t have to go into the website, you don’t have to attend that specific zoom. But you can if you want to catch up with us, you can literally just listen to a special private podcast that is just lC lC and just Q and A’s, and you can scroll through it and you can look at reading again, you can listen to them again, they can just be accessible to you. And the latest one just comes to you. You don’t even have to go anywhere to get this information. That’s my dream scenario to just be an add another value add for this podcast super squad. Now what I’m trying to open like because I think that that’s, that’s worth the price of admission. Right? You get all these other things. But just having that private RSS feed might just be enough for you to know that you’re getting that show there. And you have all the accessibility right off the bat to be able to hear all that we need to do. Now what I have to answer is because we already have all of the payments set up. I don’t know what that looks like. Right? Because I don’t know what the integration looks like. And I don’t even know if it’s possible because Glo does and does integrate with some money vendors. But I’m not sure they integrate with how Jess has cobbled things together in the way that she’s done it right. Because if it was just one simple thing, but I don’t think it’s that simple. So that’s where my pain point is showing up. And as far as I know, auto glow is very easy to use. But again, it is purely audio.
Unknown Speaker 48:59
Yeah. Great. It’s still a resource, it’s still a resource that you can
Unknown Speaker 49:06
add as a value added item.
Elsie Escobar 49:08
Yes, absolutely. Absolutely. And it can be done so many different ways. Does anybody have any questions for me about this understood as a separate subject? No, it actually would be? you would you would just get it. So Karen, that’s a great question. So my, my dream scenario here would be that we all the The only thing that we would have to update for the Super squad would be sort of the onboarding process. This is how you sign into the website, you know, this is where the Q and A’s are, this is what you can expect. And this is your pride. This is where you get your private RSS feed link, all in one thing. And that way, you can just do all the things. And if you can’t go live, whatever, you can subscribe to the podcast, and that’s your thing. So we just already be part of the onboarding. process, you wouldn’t have to do it. Anything else for that. Yep. Any other questions that loves Clara? Do you have anything else that you think like? Okay, but you didn’t talk about this?
Unknown Speaker 50:16
I’m putting her on the spot.
Unknown Speaker 50:18
Here she does it? No, there’s nothing. Um, this was really helpful to kind of think through the various options and models, I always find it very helpful when somebody sort of coalesces information into like, these are your options. Now go choose one that makes it here. Yeah.
Elsie Escobar 50:35
Yeah, yeah, good. No, I can understand that, it can be very confusing, because a lot of a lot of the time it just, it becomes a little convoluted. Uh, one last thing, I not one last thing as in like we’re finishing up. But one last thing that I want to make sure that we understand here, and regardless of what model you use, or want for a membership type premium kind of thing. The one thing that is in has not been solved, is the marketing part of it. So just because you have and that this is something that I’m working on constantly, when even with conversations with a mirror, the founder of glow.fm that I’ve had, and she knows this very, very well. And we’ve known it, I’ve known it, I know it from the podcaster side of things that has a membership. And I also know it from the watching people build memberships through other Lipson options, that the the the most recent not even misleading, but I think like misunderstanding of podcasters, who step into this model is that the tool is going to create the income. And that’s not the case, it doesn’t matter how fancy and how easy to use, all of these things are and how beautiful they are. There’s the human element about this. And there are two things, one of them, you need to market, you need to tell people about it, you need to have a plan to be to do this, you need to have a way to be constantly driving people to buy your stuff to and to understand why they need to not everybody’s going to do it. But they need to know why it is valuable. And you need to talk about it all the time. And a lot of podcasters have a hard time doing that. The second thing is the audience, meaning your folks that sign up for it. Sometimes people sign up, they want all the things, but it’s just too hard. It’s just too hard for them to even consume the content. And they just it’s too hard to sign up, I tried, I gave up It doesn’t matter how easy it is, there’s just going to be that barrier to entry for folks that are trying to sign up for your thing. And so you have to really make it as easy as you can for that process. Even more. So when you’re serving an audience that is not particularly tech savvy, or you are teaching a or whatever your premium thing is for folks that aren’t particularly well versed in the online universe of doing a lot of different things. And that is something that you have to really look into. The third thing I’m going to mention is deceit. The third thing to see this for the third thing is that I just mentioned this actually in a different podcast, that if you are getting a 3% conversion rate for a premium from your audience, you’re doing really well.
Unknown Speaker 53:36
Elsie Escobar 53:38
Yeah. So. So just knowing that ahead of time, set you up for your own expectations, and how you move from month to month. I don’t have any numbers when it comes to churn rate, meaning those that sign up and then give it up. So I don’t know, I don’t know what that churn rate is. I don’t I don’t I haven’t done any research on that. And I haven’t really asked in all honesty, I didn’t even that that’s not something that I often talked to with with folks that had an ongoing membership, right, was the turn and part of it is that you have to really understand all of those bits and pieces in order for this to be in a viable business income wing of what you’re building. Because if not, it’s simply going to be paying for itself. And it’s going to feel like you’re pushing or pulling a bigger load. And folks are not really sticking around. So you have to figure out where that balance is, is are people sticking around and what how can you make sure that they always know that you have the extra premium thing. The last thing I’m going to mention is that sometimes it takes them a long time to make the choice. Even for me. I am almost there. When it comes to signing up for a membership thing for some of my favorite podcasts, and I love and adore them. And the only reason I do that is because I go, I, my resistance is I’m not sure I’m going to be able to consume the content that they’re offering. I love them. And then I talked to myself, and I’m like, but you know what, I should really just support them. Who cares if I don’t go in there and listen to all the things they’re doing? And I feel like I’m missing out because there’s conversations that are happening behind the scenes that I wish I was a part of, and I don’t have access, and I’m like, Oh, I have to sign up. Oh, but they were really good. Am I really gonna show up. So I have this like, back and forth. I’m like, the worst person when it comes to that kind of stuff. So it takes a long time for people to actually do it. But once they do it, and they love you, they’ll stick around. Totally. Yeah. But I have one comment on that LC,
Unknown Speaker 55:50
for me, like signing up for what? For the sheep podcast members, or walk or walk podcasters? or whatever it is, it comes down to three things. Do you like them? Do you respect them? Do you trust them? Those three things. And whether I come and join your content, or listen to your show, or engage doesn’t matter, it’s like I see that number pop up on my bill. And I like them. I respect them. I trust them. I want to see them succeed. Right, ultimately, and so it’s it’s that consistency that you talked about, it’s that consistency and that repetition. And when you said, Justin, I did this so many times to prove it to ourselves and you you’ve gotten through that threshold. So you know, starting starting is you see the mountain ahead of you. But you know, it’s that it’s that that end goal, ultimately, it’s like what are you doing it for why you’re doing it? And it’ll come over time. But it’s not an easy, it’s not going to be an easy track by any? Well, it’s
Elsie Escobar 56:47
not I agreed. Karen, I your question about what not doing just the show on glow. So people don’t feel intimidated by having to follow your content in two places. And I’m assuming you’re talking about the super squad stuff and all of this. So what I’m saying or just in general?
Unknown Speaker 57:03
No, I’m just asking you in general. Oh, in general, I mean, you know,
Elsie Escobar 57:06
more general, I think that that would be ultimately, for me, like without all the extra stuff. That would be the ultimate experience. Like if I could just, I know I don’t have to go sign up any thing to anything or whatever. And I can just sign up and then listen to the podcast when it arrives in on my phone. I’d be I’d be perfect. I that’s my way. But mind you, unfortunately. And actually not Unfortunately, not. Unfortunately, I think that it’s our responsibility to be able to give depending upon the audience that we’re offering, and what our values and our mission is. I do feel that people learn differently. There’s some folks that get a lot of value from showing up live here, but they don’t listen to anything else. There’s some folks that really don’t want to any video or audio, they just want to read the articles. Or they just want to watch the video, like the content and get stuff, right. They want the checklist. And it really depends. It’s like, you know, just I can barely get her to listen to anything like I have got, I have to go like listen, you have got to listen to the episode, this this specific episode about this thing. Because it offers this, I have to sell her on listening, she doesn’t listen, she doesn’t like to watch, she likes to read, because that gives her better control. And that’s just the way she manifested. But if I need her to listen to something, I have to sell her on why she needs to listen to it, it’s too much of a sell like she would not find any value of a private RSS feed. She wouldn’t be she would only be subscribing like what Anu said where it’s like, I just want to support this because I love them. Versus I want to know what you say. Actually,
Unknown Speaker 58:50
your, um, your text messages which which are coming through on that community community co LLC. That’s how I’ve like started to engage more with you guys. It’s really working for me. So this glow feed the RSS feed that you’re talking about? Can you send that through? Can you send that through your community co would that integrate? Do you know,
Elsie Escobar 59:12
they actually would not because you were all in private RSS feed. So that like the mechanism would have to be delivered via like, I believe this is a process Mind you, I have not signed up. You sign up for your account. You pick you know, whatever, whoever it is like you you sign up for like the special she podcast, whatever that is, you sign up for that. And then that prompts you to open up an account. And then when you get prompted by account, I believe you get an email and the email has your special RSS feed on it. And once you get that special RSS feed, you tap on it, and you subscribe with whatever wherever you want to listen. And then once you do that one time, you don’t have to do it again. It just will come It’ll just be there. And then that you don’t have to get a link anymore. through community and community is like, yeah, there it’s a two separate behind the scenes infrastructures. I don’t think that they would be able to do that.
Unknown Speaker 1:00:13
Is amuro still involved with glow? Can I reach out to her? Is she on Mira
Elsie Escobar 1:00:17
has a new thing. It’s called refer ematic. And she is in on to her next venture. Okay. She’s on to creating another thing. But she’s like opening open to doing like, I’m sure you can reach out to her. She’s started. She’s in startup mode. So I’m sure she’d like exposure and so many different things now. But referrer ematic is what you can use for that. Maybe we can integrate her with our apps.
Unknown Speaker 1:00:42
I’m just thinking if there’s a way in the back end to see if there’s I think that’s that it’s called. Okay, no, no
Elsie Escobar 1:00:47
refer automatic. I don’t know what else. Alright. Tina Conroy beautiful lady. It’s so nice to see you. Hello, Diana’s. So nice to have you here, too.
Unknown Speaker 1:00:58
Unknown Speaker 1:01:01
I know, I haven’t seen you in a while.
Unknown Speaker 1:01:03
I know. I’ve been going through a lot of stuff with my mom. Oh, yeah. So I just needed to I actually needed to be like, and this just feels good to be here. Because I’m just, you know, taking mode. Yeah. Thanks.
Elsie Escobar 1:01:15
Oh, good. I’m glad you get to geek out over stuff for a little bit.
Unknown Speaker 1:01:20
Quick question, though. Um, yes. So you know, my podcast is between some interviews and meditations and like I’m thinking of this like the glow because I’ve been thinking of like a membership thing, would you for best practices, you know, like today I didn’t really was honoring my mom. So it was a, like a guided imagery to fight cancer and your body. Like if you don’t need beautiful meditation, something a lot more healing meditations like that. With best practice be Could I put it on the podcast and then pull it off the podcast? I’m like Lipson, and then start stuff with glow. Or would you say, create all new content? Like, you know what I’m saying? Because it feels like, yep,
Elsie Escobar 1:02:01
I know, it’s like, I know, that feels like a really big memorial for you to do something like that, too, in creating extra stuff. No, you can pull it, you can pull it, you can have it behind the paywall. What I would say, you know, the interesting thing is that, you know, for my stuff for LCS, yoga class, Clara,
Unknown Speaker 1:02:17
Elsie Escobar 1:02:20
for a lot, for a lot of LCS, yoga class stuff, it’s free, you’d be on the podcast, you know, it’s, it’s there via the podcast. But then I also have a paid app that has the same exact content of that of the podcast. But the only reason that it’s people pay for it is because they want it, they want to access to it right there. They just want it because they’re just doing that one thing, which is doing those classes. And so they pay for it, I what I would suggest, though, is like some of the stuff that I have offered in the past what I wish that I could clean up to some degree or my classes that I did, you know, I mean, the audio sucks, but at the same time, like how I would want to clean it up is to remove the intro, and to remove like all the things that dates it in the sense of that I listened to it, and I’m like, Oh my God, that’s when I was like, 1212 years old, I was recording. So it’s like, I want to, you know, rerate, like, take that apart the intro part. So we can just get to the class, particularly with the meditations because when I started a lot of the meditations that I have in there, I would say, I would introduce the meditation, I would say this is a meditation about this. And this is where it got inspired. And if you really want to work on this, and that and if you want to make sure that you have a cushion and the blah, blah, and I went on for like, you know, my seven minutes explaining how to get ready, and then the meditation came in. So what I would do is I would just remove that for part so they can get to the practice right away. Because some people don’t want to do that we are doing stuff in our bodies. We that’s one thing that I have really liked about Apple fitness plus, is that when you start a class, you’re in it like it’s like, it’s a 10 minute class. In 30 seconds, it’s time to take arms up and start doing the stretchy stretch, right? Because usually it’s like for every class that I would teach him like Everybody sit down and relax and do what they know. And it’s like 10 minutes goes by and we have any moved. And I’m over myself. So anyway, that’s that’s what I did.
Unknown Speaker 1:04:35
It’s interesting because the last because I put some of my meditations and insight timer, and yeah, they are so difficult there. They weren’t just, I’ve had Danny edits my podcast, I’ve had music, flight and just writing to the meditation. Those I put on insight timer, because they’re not like the intro to the podcast. So right every now and then I just go right in like music. And I’ll just talk for two seconds like two seconds. But the music’s playing ready for meditation, because people don’t want to hear the intro to the podcast. So Exactly. I heard that is exactly happened to me and the feedback. So thank you. Yeah.
Elsie Escobar 1:05:11
And for sure, like I would say to people, like I’ve prepped them a lot of the time, but not my doing your podcasts or your podcast, don’t just do your podcast. And whenever you hear that kind of feedback, you go, Okay, how can I craft an offering that is exactly like that. And that’s when I think whenever you want those little tiny bits of extra, that’s when you start to charge, because I’m not going to remove the intro just because you emailed me because it bothers you. Because the majority, this is my podcast. You know what I mean? And if you want that it’s a premium offering.
Unknown Speaker 1:05:43
Yeah, that’s why I’m,
Elsie Escobar 1:05:44
yeah, look, yeah. And that’s why there’s a lot of people that pay for no ads. Like there’s a lot of people that pay for premium because they don’t want ads on the show. They don’t want to hear the ads. They don’t want the ads, and they feel it is that important to them that they get no ads and they’re willing to pay for it. So and that’s fine. You don’t have to sell everybody there’s some people who can’t who love the ads. So whatevs. Anyway, I don’t want to hold you guys too far over here. I really like to be on time. Tina, all my love to you My love, all the love all the hugs, I’m so glad you came in here and hung out with us and, and Jenny’s cat. I miss Jenny’s cat seeing the kitty cat and the face. And everybody else. Lana, thanks so much all of your participation has been amazing. Diane, I hope that you you’ve got a little bit of extra, extra something fun today, as you were listening. Thank you all and this will be on repeat for anybody who wants to listen later. You can see it in the archives. And maybe sometime soon, you’ll see it on glow.fm I don’t know how soon that would be, it would probably be a bit we there’s a lot to figure out. But still, that’s a bonus. That’s a bonus that we want to do. And I even thought about doing a glow.fm like, she podcast live special. Something like interviews with speakers or, you know, mini mini sessions from speakers that are available there. Like as a sort of like as a lead up to the event. Wouldn’t that be kind of fun to be able to have access to that and listen to people talk and all of that. I think that would be fantastic. Anywho? That was just that’s an idea. It’s an idea that I Alright, loves. Thank you so much. And I will see you in a couple of weeks. That’s what I say on the feet all the time. I’ll see you in a couple of weeks.
Unknown Speaker 1:07:41
Unknown Speaker 1:07:43
I’ll see. Can I talk to you for a minute?
Unknown Speaker 1:07:45
Should you have it?
Unknown Speaker 1:07:46
For the live conference? It’s happening in October. Have you? Have you started planning any events? Is that is it? Is it in the works? Are you still waiting?
Elsie Escobar 1:07:55
What do you mean? Oh, no, we have to go. We Yeah, we’re picking we’re in the middle of getting the content ready and all of that stuff right now. Okay, so
Unknown Speaker 1:08:03
I had when we talked initially, like for the Scottsdale Museum, the Indian Yeah, yeah. So I am thinking, there’s some people that I know from when I lived there that have like these beautiful properties that could possibly do like a reception at their house, like, you know, in their states. And I’m wondering if it might be possible to do something
Unknown Speaker 1:08:25
Unknown Speaker 1:08:26
I’m here. Okay. I’m wondering if it might be possible to do something like in partnership with the state of women Podcast Network, possibly as a fundraiser, but then also say, percentage goes to sheet podcasts or whatever it is. It’s it’s a, it’s a side event. It’s, it’s a side event. And it would be from people that we would invite and say, This is a, if you if you’re not a podcaster, if you just want to support if you want to be a part of this event, support the conference, whatever it is, but our people can go as well, we’d have to think about how that would work.
Elsie Escobar 1:09:01
So tasty beers is like that. We were just wanting to do a fundraiser for non POC, like, whatever the thing is, but they’re not not they’re not podcast, or it could be that they wouldn’t really attend she podcasts live. If they, yeah, they might, if they got access to it, but it’s not like they’re gonna sign up for it.
Unknown Speaker 1:09:21
They’re not a podcaster. They’re in the community, they’re low price. But at the same time, there may be podcasters that are there that want to come, there may be people from the conference that may want to come. So we would just do like, you know, a discounted rate for people that are coming to the conference. And something of people that want to be part of the state of women institute that support the network, whatever it is for like, Yeah, I
Elsie Escobar 1:09:43
would have to talk with Jess about that. Now that said the one thing that we are not doing is we’re not no longer discounting any tickets. So the tickets the price, the ticket price for the tickets is like it’s not going down, it’s going up. So that whatever the ticket price is For now is what it’s going to essentially be like, there’s no discounts. And we won’t be giving any more discounts from now until October. And one of the reasons that we’re not doing that is because we have only 500 tickets. Really? Yeah, we’re not selling more than 500. Because me as well, speakers have to pay as well. No speakers don’t have to pay, but there’s only five and that’s 500, like ticketed people, right? So there’s a lot of things that we won’t be able to do, like, we’ve often gave away like tons of tickets. And like, I mean, even our partners or sponsors would buy a chunk of tickets, and then they would pass them out to their community, we are not doing that, because we’re just not it, the event itself is a lot more intimate, it’s a lot smaller. So what we’re doing is we’re just adding, so one of the big, the sale that we’re doing coming up is really the ticket, you buy the ticket price, and you get the virtuals for free. So we’re doing an add on versus a takeaway, and so everything, so at least we get like that income coming in from the tickets. And we even for our partners who are purchasing tickets, we would sometimes give big chunks for very, very, very discounted prices. And now we won’t, we won’t sell them at the at that type of a price point. Because it’s cutting it you know, we don’t have the option of selling more. And part of that is a conscious choice so that we can create an intimate experience, but also just being mindful of what’s happening in the world and to make sure that everybody’s taken care of and so we have like, yeah, no enough togetherness and yet not.
Unknown Speaker 1:11:40
Okay, VIP VIP, maybe it’s a VIP for speakers plus anyone else in the community that wants to support it. It’s a VIP dinner, like for usually there’s like a speaker dinner, like whenever we used to do our summit. Uh huh. And it’s it’s only like, let’s say you have 50 speakers. It’s not the full 500 attendees. Right, right. Anybody else in the community that wants to come? They’ll pay 275 or 1000, or whatever they want. Right. Right. And then we can do it that way. But at least your speaker speakers have a dinner that they’re comped right, right? They get their dinner as part of it. We just have to work out the numbers and see whatever’s if it’s doable, if it’s of interest, and then how do we make it work? If they right, there’s alignment?
Elsie Escobar 1:12:21
Yeah. And yeah, it just depends on what’s going on. Because I do know that there’s, I mean, we’re looking at the venue, we’re looking at what it’s going to look like right now. Yeah. And we can see what that is just because early enough,
Unknown Speaker 1:12:35
it’s early enough for us to start talking. Because it’s April, not like September,
Elsie Escobar 1:12:40
right? No, no, I understand. It’s just that there’s still a lot of things that we logistically get together and figure out for what we’re going to do. And I know for sure that we’re like, I know what I’m doing is we’re going to be in the venue the entire time. So asking like, that’s one thing that I don’t think I’m willing to do this time, I did it for podcast movement. And it was hard, where I landed at podcast movement, and then all of a sudden, we had to do an event for Google. And we were there for like, I mean, it actually you know what, it wasn’t podcast moving. What am I saying? That’s why it felt so heavy. No, it was fishy podcast live. And we’ll be having to leave like we had to get there early in prep and go somewhere else in a different event and the cars and the going and then waiting and being and it took us away from so much that was going on in the hotel that now I know like you need Jessica and I we are unavailable, like we are just not going anywhere. It’s okay. That Yeah, the amount of things that we’re like, Yeah, when you’re in it, you got to be in it. Like we were so exhausted coming back, there were still bags that needed to get was just I remember going this is never happened. Never again. Both of us were like, never again, we can’t do this again. And it was fun. It was an amazing opportunity, which is why we took it. Okay, amazing opportunity. Google business did it for us. They had a jam packed room. Like fresh food, like at their offices, pictures, video ever was amazing. Amazing. Never again.
Unknown Speaker 1:14:22
Alright, so if it was so hard, if it’s a speaker dinner at the hotel or something like I just have people that are there locally, like right? lamp, it’s a philanthropic community, right, right. Want to support and they’re wanting to support women. And this is like such braid right thing, right? So I want to be I want to be helpful engaged. Also, you guys helped us for the last summit and we’re getting video that that one that you did the cut. I’m going to get that for you. We’re working on 30 video edits. We’re about to start the Mother’s Day summit. I’m gonna ask if it’s okay to continue using your logo on that summit for sheet blankets on the set on the May one Mother’s Day,
Elsie Escobar 1:15:01
Mother’s Day, Mother’s Day stuff, I have to talk, Jess, let me talk to Jess, I have to talk to Jess,
Unknown Speaker 1:15:05
should I email you both or you’ll talk to her and get back to me.
Elsie Escobar 1:15:08
Um, I know that I can talk to her. But I have to say that both of us are very hard to get back to because we just have so many things to make decisions about, but it’s just a little bit hard, you know? Okay,
Unknown Speaker 1:15:20
Elsie Escobar 1:15:22
will reach out to her. If you want to email us both, I can then follow up with her again. But then it really is making sure that we have specifics and details. And this is what I need. And luckily, super specific when it comes to that philanthropic thing that you were talking about, if it can be that, but I think part of it is like, it just depends on what we have going on in terms of the schedule, what rooms are available, what we have allotted to us. And also, I think the in all honesty, the least amount we can be involved, the better because we like once we go over there. Okay, so like,
Unknown Speaker 1:16:04
I’ll take care of it so hard. It’s it’s because that’s that’s my hood. That’s my former. So the people that we know are locals. And this is if it wasn’t, they weren’t locals, I wouldn’t even bring this up. But there’s like
Elsie Escobar 1:16:16
there, right? So it’s Yeah, and I and I think that when I said that the least amount that we could be involved, I’m not talking I’m not talking about like the prep, I’m talking mostly about the actual being having to be there sort of thing, because that is, I can tell you that having to get ready for the doors to open at the event at that time, is a time where LC and just need to be on and accessible all the time. And everybody goes like we just need you for 15 minutes. Okay. And then we’re like, holy crap, can we stop now? Like, I mean, I just remember that I’m like, No, I know why people like have handlers. Nobody else that’s like,
Unknown Speaker 1:16:56
let’s it let’s say it’s a lunch let’s say it’s one of the lunches or something. And and it’s it’s something where if you have time for lunch, and you guys can come and say a few words or not say a few words. It’s still going to happen. Right? Yeah, that’s right. something of that nature. And it could be lunch or dinner or come for a cocktail or whatever it is, right? Yeah, yeah, this dedicated slot so I want to get on Jesse’s calendar. She’s, she’s more impossible than you because last time I talked to her, she was super enthusiastic about partnering. But then I still it’s been a summit already happened.
Unknown Speaker 1:17:29
I heard from her.
Elsie Escobar 1:17:30
So yeah, no, I know. It’s like it is it is it is hard, because she’s following up on all the everything. I get it. We’re
Unknown Speaker 1:17:37
still blocked from then. So I want to like get to this, but I don’t know how to get to this point. So if I need to recycle with her I will.
Unknown Speaker 1:17:44
Yeah, yeah. No, she’ll,
Elsie Escobar 1:17:46
she’ll do it, but she had yet to recycle. And then we can you can, talking with her. And I think that that for us right now. Like the, the more the clearer we have on what it is that we need, the better. And it makes it so much easier for me like right now I’m just asking for, for pitch decks from everybody. Because if you have that, then I can sit with the team and be like,
Unknown Speaker 1:18:08
Elsie Escobar 1:18:10
this is the things, look at all the stuff. It’s all there.
Unknown Speaker 1:18:15
And then we can make,
Elsie Escobar 1:18:16
you know, decisions based on exactly what it is. And I know Yeah, so that’s been so helpful, because then I can also be able to say like this that Yeah. Anyway, awesome. Okay.
Unknown Speaker 1:18:28
All right, love. Thank
Unknown Speaker 1:18:28
you so much. You’re welcome. All right.
Unknown Speaker 1:18:31