04-29-21- Traci’s Coaching Call- Rapid fire information- prepare for 1.5hr call next week, marketing and challenges that podcasters face.
[00:00:00] Traci: [00:00:00] Okay.
Very perfectly one.
Thank you, Mr. . Thank you. Thank you. Thank you. How’s everybody doing? I’m going to stick on
doing well. Great, great today. So, um, get that little cute thing
exactly. I was talking about him too.
All right. Well, we are also a great start with our [00:01:00] number of party joined. We’re only two minutes into the hour, so I feel like we’re definitely going to have some more people coming on. I wanted to say, and I will repeat this at, you know, at the end of the call as well for people coming later that, um, so as we all know, even if we haven’t necessarily been all that involved in our industry, trade news thing, We know for sure there is that there’s been a lot of really big announcements in the podcasting space recently from Facebook to Spotify, Apple podcasts, new interface, and, and I had a great day yesterday.
Thank you for those who participated in the office hour calls yesterday. So the long story short of this announcement that I’m about to make is that, um, it’s a lot to cover in a group [00:02:00] coaching call all of these nuances and some still getting rolled out and fleshed out. So what I wanted to, um, and I’ll follow up with this in our newsletter email is to, I’m going to set next fall to extend it for an hour and a half.
Um, and be a really deep dive into all of these changes that are happening with Apple and Spotify and Facebook. And I wanted to do that in a, more of an organized, structured way than we normally do these calls. That’s why I didn’t really want to jump into it so much today. And plus there’s still more news coming out as like at rapid fire.
So if you want to Mark your calendars, it’s on Thursday, may the sex, which is a week from today and market calendars for an hour versus an hour. And we will go through and talk through each of the platforms, what the changes are. What does that mean for [00:03:00] you and your podcast? What does that mean? Asian?
Cause there’s a lot of new monetization strategies occurring with these, um, upgrades. So we’ll be addressing all of those in detail next week and we’ll do that for an hour and a half so that we have plenty of time to. For Q and a, and since there’s updates on three different platforms, it just as a way to really be able to do a deep dive into all these changes, he’s still really, um, educated and informed and inspired by what’s happening.
So for those of you guys that just jumped in and yes, it definitely will be recorded. Um, Leah, so for those of you that just joined us and I’ll say it one more time before we leave next week, we’re going to do an hour and a half coaching calls focused, um, on a deep dive, into all the new changes that are exciting, new changes in those platforms in subscription models and monetization.
So bring your questions and bring yourselves, and we’ll have a really more focused stretcher call [00:04:00] just on that. So with that being said, let’s jump into our normal exciting coaching call with all of these wonderful people that are here with us today. And let’s just start with some wins who would like to share something they feel like they have accomplished or feel great about, or just want to share on any kind of forward movement that they’ve experienced since joining us in their last call.
So for you, James, that does not mean since last week. That just means since the last time you were here.
Sure. Well, yeah, the pilot workshop coming up, uh, next week at some point for Thursday or Friday. And if anyone would like to join us, it’s how to create a custom guided meditation for you for change for your own life. And it’s a precursor to creating and leading guided meditations for others. So at any rate, that’s a, that’s a good thing for me.
I needed to get that pilot in and get a few [00:05:00] people, uh, enrolled and then feedback on that. So that’s great.
So. Is there a, is there a link to it for registration that you want to share in the cat? Or how can we
put that in the link here in the chat line here sometime before the end of the call? For sure.
Thank you. Yeah, you bet. Yeah. But that’s great. A couple of weeks away from you all I’ve missed your patients.
Well, we’re glad you’re back. Yes, then. So congratulations. So you’re way in your, your audio changed. So I don’t know if you switched your internal speakers from your mic, but, um, but just want to make sure.
So you’re doing a pilot workshop on guided meditation. Is that yes.
better on the audio
now? You’re back. I’m much better. Thank you. Yeah, it’s a pilot workshop about six hours for a, how to create a guided meditation for your own life. And it’s a precursor for how to lead guided meditation for others, but it, you know, it rolls into that podcast.
It’s that podcasting element of [00:06:00] how to do that for folks. So that’s the likely this Friday, maybe Thursday, depending on the attendees and who wants to join, but it’s, it’s just limited to four for people that want to learn this, it’s free. It won’t be free next time. So,
wow. What if you have more, there’s more than one people on this call alone.
I think that probably wants to participate in that.
Okay, great. Who else would like to share when, or if you’re first time to this call, we’d love to have you introduce you and your podcast and just share something about yourself. That’s a really great way to meet this group. We don’t want you to feel like an outsider in any way. So if you want to jump in and introduce yourself and the name of your share, that’s great.
And something fun that you okay. Awesome. Hi, Mary. Welcome.
It’s very nice to be here. This is my first time on the coaching call and my podcast is the experience 50 podcast for midlife. I’ve been doing it for six years and [00:07:00] right now for the first time ever, I went on hiatus for three months, which I’m just calling my really, um, really long spring break.
And so my studio is in boxes and it’s very unsettling, but I’ve sold my house, looking at moving to Latin America, going to Mexico in a couple of weeks to start scouting locations. And when I come back in July, I hope to be under a whole new premium podcast paywall situation. I have a nice salad, a group of listeners, and in fact, I’ve increased my number of patrons on Patrion, which is the only place people can follow me during this break.
So. I’m really looking forward to next week, Tracy, about all of the new opportunities with, um, premium podcasts,
et cetera. Yes. Yes. I, I, I think there’s just [00:08:00] it’s I was explaining to someone prior to this call, um, that, so I, I got, I started pretty sure podcasts in 2016 and launched my own show in 2016 as well.
And there was so much rapid fire information coming out in that window of time. And then this feels like, I mean, there’s been exponential growth in the industry, obviously over the last five years, but it feels like we’re at that next level where the information is coming out at rapid fire again. And so that’s why I want us to have a level set and just really dig into what the pros and the cons and how that can impact, impact your individual share.
So I’m looking forward to that next week as well.
Interesting, because it’s different for a long time podcasters who have a library of 300 episodes. How these changes impact us compared to people who are
just stuck. Right. And that’s one of the things like, um, Jen and I had a great conversation yesterday, um, around if you’re [00:09:00] already using one platform for like Patrion, for example, or blow FM, for example, what are, are there any advantages to then just using a subscription model on Spotify or Apple, and then just, you know, not to go crazy on it, but we were just in general thinking, okay, we see the benefit of happily podcast having a subscription model, but it’s going to limit only people who listen to podcasts on the iOS operating system.
So what’s really, truly the benefit, which I, you know, certainly, uh, if Spotify hasn’t done a subscription model and they’re launching at the same time and you don’t currently have a subscription model, wouldn’t you want to choose Spotify over Apple simply because you have the opportunity to reach, um, Android and.
Apple operating systems, but then Apple, you might have more listeners because if you’ve been podcasting for 300 episodes, like you’re saying, Apple has been the leader in this space over time. So there’s just a lot of interesting dynamics [00:10:00] to dig into. And, um, so that’s just, yeah. So we’re, we’re excited.
You’re here. Welcome. And then as we’re welcoming new people, Tammy, or, um, would you like to introduce yourself and say hello and tell us a little bit about your podcast,
orienting myself here.
Okay. That’d probably be better for me to just jump in. Uh, my name is Tommy. I know it’s spelled with an a, um, it’s pronounced Tommy, so I’m just gonna say it cause I know it’s hard to remember, so don’t worry if you say Tammy. Um, so I actually wrote something down because the funny thing is, so I’ve, um, I’ve been, I haven’t had a podcast in my head podcast in my head for about three years.
Um, I fell in love with the platform and, and just really realized that all the different things that were going on for me, um, I have a 21 year old son who is autistic and it’s a pretty intense world, you [00:11:00] know, and there’s so much that I’m passionate about in the world and in supporting him. And, um, and so I’ve always got a podcast going on in my head, but when you actually sit down and say, we’re going to make this happen, it’s a whole different ball game, moving something from my head to anywhere.
So even just figuring out how I sum up to describe it has been difficult, but I wrote something down. Um, I mean, I’ve had many versions, but I wasn’t meeting on this morning that I kind of liked was just, um, so my podcast is called TB musings. On TV. It’s my musings, um, to put out into the world, musings and conversations, the remind us to always be curious and challenge what we think we know about autism.
Um, talk about ways to respectfully support the autistic people in our lives. Um, it’s just, you know, the way that our world has evolved is sort of very different from the way the traditional [00:12:00] autism perspective is. And so I feel a really, I feel, I feel like I want to help, um, just shift things in whatever way I can.
So even if I’m a tiny pebble in the water, you know, that just creates one little ripple or one family. I mean, families reach out to us. My son. I sent his non-speaking. And so he communicates by pointing to letters and typing to communicate. Um, and there are just thousands of people out there who are autistic and don’t have a voice.
And the parents don’t even realize that they potentially could. And so there’s a big shift in the tide is turning, but it’s just too slow. And so I feel like as many of us that can sort of put things out into the universe, sending out into the world, um, I want to be able to do that, but what I’ve been really, um, wrestling with as I’ve, since about the beginning of the year, I’ve actually like, my nephew created some artwork for me.
Like I’m actually material, I have a microphone, you know, this is really gonna happen, maybe. Um, [00:13:00] and so what I’m wrestling with is the, um, the path forward. And so it started like, Oh, it’s going to just be raising autistic voices and giving, you know, putting all of the typing voices out into the universe.
And then I thought, Oh, I’m the mom. And, and really, I want to reach. The people who support autistic people using autistic voices and what they say, you know? So I’ve been evolving that, and I’m trying to not let myself stay there and never go further because I, you know, I have a tendency to do that. I have to say, um, I just joined the squad yesterday.
Cause I got one of those accidental emails that I’ve been thinking about joining and I joined, um, it’s such an amazing place. Like I, I listened last night in the middle of the night I was up and I listened to one of your podcasts from earlier in the month and that podcast, you’re one of these groups from earlier this month and the conversations revolving around paralysis, fear.
Um, [00:14:00] uh, what’s the term that everybody uses when you think that you’re you think you’re a fraud imposter syndrome? I was like, it’s so refreshing to hear so many people speaking candidly, it’s probably why. Excuse me, the men that are here, but you know, when and try to come together. Cause I think we tend to be a little more Frank about that a lot of times and more willing to be honest.
And um, because I totally feel like, Oh, I’m just going to be this lurker here, you know, that doesn’t belong and who am I to do this? And you know, you guys all have it together and are launching and doing for 500 episodes and who am, I am going to three years, I’ve been sitting on this idea, you know, all of that.
So, but to hear it all set out loud and to know that we can talk about those things, um, because to me, that’s the only way I’m probably going to get this off the ground. I’m just really happy to be here and what an amazing group of people you are. So thank you,
thank you for that. And you’re sailing the right place, even if you didn’t have those fears and [00:15:00] concerns and browses of analysis, which we do all have, whether we talk about it or not.
But the thing is, is that. Everybody that is on this call, that’s been participating, has had scored movement. And so I think one of the things that I love the most about this every single week is seeing everyone’s forward movement to whatever’s relative to them. And so you’re in such a perfect place because we’re not going to let you stay stuck, just asking
we are all out, just like really honoring where you are in your process, but then also really just encouraging you to, to build that fear in and jump in and do it anyway. So
if you truly want to get unstuck, you’re absolutely in the right place. Right. Right. Everybody,
I feel like I’m standing on the edge of the cliff with all of my gear and someone’s like, go ahead, jump off that day. I’m like,
[00:16:00] that’s called your parachute.
It’s good to be here. Thank you. And to, to kind of piggyback on that. Welcome to Mary and to Tommy I yesterday last week, sorry, my, my word was precipice. So that same feeling of like, Whoa. Okay. We’re we’re, we’re starting. And I’ve been, I think, coming to these calls since September of last year, and it’s been like next month, next month, next month.
And like we sent out emails the week before last, last week we had, I think one person booked we’re now at six. So like week after week showing up with like the what’s my win. Oh, it’s like, I’m still here. That’s my win. I’m still showing up. It’s still percolating. And like kind of normalizing that, that like needing to formulate and muck through and trust in our case, that [00:17:00] was trust that it’s all gonna come together.
So. It’s not an episode, it’s not a release date, but it’s six humans who think what we’re doing is we’re spending some time on, so incredibly grateful to this community, incredibly grateful to the folks that we have, who are going to be talking with us. Um,
so yeah. And you want to share the name of your, I think because we do have a lot of wonderful new people or people who haven’t been with us for a while.
Let’s when we share, let’s share the name of our podcast. And Amy also has had a good idea in the past that you can actually change your name on your zoom to have the name of your share in it like Sandy did and, um, Diana dead and say, um, I always forget how to do that. So Amy, if you want to top three buttons, the little
three dots on the top, right of your
Oh, okay. Yeah, but just, don’t forget to name it and then change it back. If you use your zoom for other [00:18:00] things, other than your podcast, the other thing, it would be kind
of fun as if everybody would say like, where are their podcasting from? Cause we’re all over the country and it’s kind of, you never know who we might know in our local communities potentially that could help each other.
So I think that’d be fun to know too. Yeah.
I am. My name is Leah Wolfe and our podcast will be named the oxytocin podcast. Um, and it is a podcast for folks who are figuring out how to be parents with the assumption that that’s all of us, no matter how old our kids are. And, um, our first kind of concept that we’re going with is the idea of what are the things as parents that we have worked to, to unlearn in order to be the kind of parents that we want to be.
So kind of unpacking. What perhaps how we were parented or things that were common in generations behind us. So the first two episodes that we are currently booking folks for, um, one is around kind of, I was just [00:19:00] you, Yvonne is actually meeting with us next week, um, and the working, not title, but the working concept is unpacking the intersection between toxic positivity.
And kind of emotional health. So I think that idea of like, Oh, I just want my kids to be happy. I want my kids to be happy that that’s the goal. And like, yeah, maybe we need to think more about emotional resilience and how does emotional wellbeing play into that? Um, and then the other topic is decolonial rising parenting and we’re talking to folks within the native community and hopefully within the black and Latinex community for that episode.
So that is us and I am in currently in Madison, Wisconsin, and grew up up on Lake superior way up North.
Wonderful. Okay. Great energy today. And who else would like to share a win or talk about their show? Christina. Okay. Okay. Can [00:20:00] you guys hear me?
So, um, where’s the.
Tommy. One of
the things I love about this community is I feel besides the fact that you guys are super encouraging.
Um, I feel that I leave each week and I feel like I have a little bit of homework. Like I had, I look up some of the rear stuff and I kind of get an idea of how, um, I want to, um, pattern mind podcast after or not, or maybe get an idea of what I don’t want to do. But, um, I appreciate that in this community, that everyone is very, um, uplifting and very different too, because it gives me, you know, different insights and stuff.
Um, and I feel like everyone every week is very forward-moving. So just to welcome you in that, I’m only here. What two weeks? Three weeks now you can’t remember.
So I’m from Austin, Texas, and, um, it’s a huge homeschooling commute and to be here, um, I feel in a lot of ways, it’s a huge homeschooling community for people who are already here and who live here and who look like everyone else and do life the same way. And so I came in and I sat in several, um, play dates and people really wouldn’t talk to me.
I’d get the look from up down. And,
you know, I
know that I’m ethnically ambiguous to a lot of people, so that kind of throws people off because they don’t know what to say or address me. And then I look like my son’s grandmother some days and some days not. So they don’t know how to relate to me, but, um, I really got quickly the feeling that there was a lot of perfectionism in this community.
And I was like, Hey, I don’t want to do that. Don’t want to parent my child, Leah, with that idea of, you know, um, I’m going to show my child the perfect side of life and that’s going to be it. And so I came up with [00:22:00] the concept of mom’s school and how ordinary people on a daily basis tackle school and, um, do an imperfection imperfection in perfectly because my homeschool room, isn’t a homeschool room.
It’s, you know, half piano room, half bar, half full table, half this and whatever it could be for that day. So that’s, my podcast is trying to defeat a little bit of that demon of perfectionism. I have my cover art for my podcast
and I’m recording my fourth episode, but, um, I need some help trying to figure out how do you guys market it so people know to come get you and find you.
Okay, great. Yeah, we can definitely talk through some of that and I know there’s. Had some other questions that are coming up on today’s call around guest management and things like that.
So we’ll, we’ll definitely with which we can jump right into. I just want to give one last shout out for anyone who wants [00:23:00] to share a win or an update with us before we answer, uh, Kate. Yeah. Dan welcome.
Yes. It’s been a good solid month, six weeks since I’ve been here because I started a writing class, which has just been great.
It’s on Thursdays. So, um, I actually have a lot of wins. I have, uh, I’ve been podcasting 16 years, uh, producing for other people. And, um, last year launched my own podcast called what has my attention? And people say, Oh, what is that about? And I say, let me think, Oh, what has my so great is that I spend a lot of time with, uh, executive women that are executive leadership coaches.
So one of the big wins is I’m starting a series called women in strong leadership. And I’ve got some really, really wonderful people, but I actually wanted to address Leah and, um, Salima. Is that right? So I dropped in chat. There’s a, there’s, um, a [00:24:00] really great couple. I work with at relationship by design and there’s a link to a workshop they’re doing called parents outside the trap.
And there’s a 30 minute video on that page. I would highly, highly recommend you, you watch because I’ve, um, kind of in the field of self-development and consciousness, I’ve worked a long time in it, and I’ve never met anybody that knew more about the, about what a relationship is than these people. And they’ve been doing it like 20 years and they’re really good, but there’s just a, you know, in terms of being, like they say in this video, it’s like everything went South when it came to parents and raising your kids.
When the I N G was added to parent. And became parenting. So anyway, for anybody that’s interested in this, I’d really recommend going there, but I’m glad to be here, Tracy. I’m, you know, I’m going to try to come here as much as I can [00:25:00] and I’m, I’m really kind of a carnival carnival Barker, and just really run a, like helping support people.
I do that a lot.
Yeah. Welcome. We’re glad you’re here. All right. So, um, anyone else? Okay. Um, so in terms of the marketing question, what I would like for us to do to really, because we talk about marketing frequently in some contexts in these calls, but it’s been a while since we’ve actually talked about what happens when you launch.
A podcast, like in terms of, and we have several people on the call who may be relaunching for, um, as a result of maybe taking some time off or, um, just maybe having pod fade for whatever reasons geographical or energetically or, or any, any other reasons why you may have had to pod fade. [00:26:00] And, um, so I kind of want to think about, like, in terms of, uh, of Christina’s questions, like kind of like going down to the basics of you’re about to launch your show.
And, and here’s the thing I asked for patients, for people who have already launched their show. To think about this in terms of you can technically relaunch your marketing at any point. So it’s not necessarily excluding people that already have multiple episodes, but that might just need to think through a strategy or R R Reeb, uh, focusing their marketing or anything like that.
So I’ll kick it off by saying that no matter if you have several episodes in your pod fade and you’re relaunching, or you just rebranded or you’re are there are, you’re just launching your share. My biggest tip is to not try to do everything, you know, and not try to be all things to all platforms when you, your marketing, but to really find the form in [00:27:00] social media, I’m being more specific about whether it’s Instagram, whether it’s YouTube, whether it’s Twitter, whether it’s Facebook.
So all of those have benefits and assets in terms of marketing and growing your audience. But I think it can be incredibly overwhelming when you’re trying to do all things to all people, be all things to all people on all platforms. So one of the tips that I would like to share out is to really maybe choose that one platform where your audience lives and initially focus on that particular platforms.
And then as your bandwidth grows and as your audience grows, not to ignore the other platforms, of course, but like, if you’re going to focus your energy, focus on one platform, really see that growth in that where your audience lives and then go outside beyond that. So that’s one of the tips that I would like to share.
And I’d like to open it up to, um, either challenges that you’ve experienced or successes that you’ve had, something that you’ve done maybe new recently [00:28:00] that you’ve really seen some traction on. And so, yeah. Feel free to jump in.
Or I’ll call on you. I
just had an idea, you know, you were talking about the platforms and something that popped up was adding like a countdown. Maybe I see the countdown, a sticker on the Instagram stories. And I just thought of it because someone did that for me. I have an interview at the end of may, but she did a countdown for my injury review, which is May
29th or something like that.
I’m like, that’s a good idea. And your guests she’s interviewing me on her Instagram. That’s amazing. But
she put a countdown sticker. So she likes, she announced, you know, F you know, she’s doing it every Saturday morning. And so she put, these are my Saturday morning guests. Well, you know, and then she put a countdown for each person.
Um, and then I’m the one at the end of may. And I’m like, Oh my gosh, me [00:29:00] too, even though it’s at the end of may. So, Hey, another
idea. So that’s a great suggestion or countdown. So if you haven’t actually launched yet, or if you’ve had pod fade and you’re going to, you know, that you’re going to, um, do a, in essence like a relaunch, um, or in terms of like, I’m kind of touching base on Sandy’s at Downton blabby she’s there, Downton Abbey is releasing a new movie.
So it’s going to be a bit, but I don’t know if a countdown would work in that case or not, but it would be really fun to be able to watch your podcast progress as the CA like your podcast is progressing as the countdown to the next movie’s coming. That would be a fun tool.
Tammy asked the question, if I could describe the countdown. So on Instagram stories, um, if you have Instagram and you go to stories, one of the gifts, it’s, it’s usually one of the first ones you have like music or, you know, whatever, and it’ll say a countdown. [00:30:00] Um, or you can pull people also, like if you have a question on something, so, I mean, you can use stories, you know, different ways.
Um, but that’s, that’s where
the countdown is. Thank you, Mandy or Jen Sandy, are you
meeting? Yeah, I would just type it in, I did use hashtag Downton countdown for the first film, so I’m hoping to re-engage that and hopefully use that to help people discover the first season of my podcast. And, um, but I love using it in more micro ways for weekly guests and just to build that excitement and build the excitement for the relaunch.
So thanks, Yvonne.
Yeah. Great suggestion. Okay.
Um, social media. Yes. Um, but also send, make a list of people in your life who support you. Okay. Send those people a text a couple of days before. Hey, I’m so excited. I’m launching [00:31:00] slash relaunching would love your support on this day. Please, please go to your podcasting app.
Like when I did it, most of the people in my world, like didn’t listen to podcast. So I sent them a picture of what the Apple podcast app looks like on their phone. So they could like find the app, you know, and it’s like, please, you know, have a listen, click, subscribe, share it with a friend, you know, thank you.
Thank you. And then the day of send them another one, and these are people like it’s offline, you know, but these are people who are going to show up and support you and kind of help you get that momentum. And if each one of those people shares it with someone, you know, maybe that like send 50 texts, maybe that’s a hundred downloads day one.
So I recently saw, um, uh, I don’t know if you guys are familiar with the company interview connections that they focus on guest management and they’re two co-founders and one’s named Jessica road. And the other is Marty Feldman. And, uh, Margie [00:32:00] just launched a podcast today called, um, say your dad, say your dad say your dad died.
So what or something that I don’t know, I can’t remember the exact name, but it’s similar to that. And it’s all about grace and dealing with grief and she’s sharing her story. And, um, I thought they did a really good job of, um, in social media, they use their channels that they already have their business, um, development in.
But it was like, um, she did some fun stuff. Like she took a picture of, uh, one of the things that she did, her mortgage fiance had created, taken her cover art and like framed it and made it, and it was like sitting on a bookshelf. And so she took a picture of the cover art and talked about how her fiance had made that force.
It was very, it was, it’s a very lifestyle, almost teaser. And then Jen, you’re kind of shaking your heads. It seems like you’ve seen some of those things too. And then her co-founder like, they’re also really great friends. They were co-founder um, [00:33:00] talked about how she loved the episode and how many great reviews were coming in.
And so it just, um, I just really noticed the last two weeks that they did some social media push, but it was not in the traditional way. So it’s a lot in terms of like what Jen was saying, but then instead of, instead of the email approach, which I’m sure they probably did as well, they actually did some personal public facing things that were like, I mean, not everybody knew that Margie’s dad had dad when she was younger.
And so there was that personal component of her personal story, which makes you want to listen to the podcast because you want to hear her personal story. And they, they just did a really good job of subtly promoting the podcast in a way that didn’t feel like they were promoting the podcast. And it was all about their personal individual experiences and stories around this show.
So in that regard, um, for example, you know, with, uh, with mama’s school, like you could start sharing pictures of you. Um, and if you’re comfortable, I know [00:34:00] that, you know, you have to be comfortable sharing pictures of your children on social media. Certainly understand that, but. You know, like you were saying, like, if you have three different days where school was in one room and this room and that room, then you can literally start sharing some of your personal identity type of things about you that already start to engage a potential listener with you as the human host, because it is all about the humanity aspect of being the reason why podcasting is so strong and so powerful is the allegiance and connection that your listeners bond with you as the host.
And I felt like, especially with Margie’s topic, they did really good job of just giving glimpse into her personal life that made you want to listen to that first episode. And so in terms of Tommy, especially like with your specific subject matter, whatever level you’re comfortable with, but you clearly have a lot of personal stories that led up to this launch.
And so beginning ahead [00:35:00] in establishing that rapport. Of who you are as the Heston, why you’re doing the show that you’re doing goes a long way and already starting to build that curiosity, but also starting people getting in dear to you because it’s an authentic reason you’re living, you’re walking the walk and talking the talk, just like the homeschooling and just like, um, Leah with you and where you are.
And so I think that’s an important thing. Um, let’s see. What is her first name? Trying to find the podcast. Jen, can you help me with that?
Margie? Is it M a R G Y? Um, hold on. Cause they sent an email today with the launch too. I get all their emails. They send a lot
while you’re looking. Can I ask a question? Yeah. Sorry really quick. I’ll give you a minute. I’ll give you a minute to kind of find that. Um, did you find it? Go ahead.
so it’s called we get it. Comma. Your dad died.
[00:36:00] so you can also just, if you start to type, we get it comma. Cause especially in all those podcast apps, like the more specific you are, you know, it’s going
to come up. Okay. Um, go ahead. Tell me with your question.
Um, just I’m not needed, right? Okay. Uh, thinking about what you’re, it’s funny, because I started to, I I’m a little social media phobic.
I have a little bit of a love, hate relationship with it, but I know it’s yeah, I know it’s important. And I also do love connecting with people. It’s a beautiful way to connect with people. Um, and so I, I did start to make like little video snippets of like getting my, my equipment and things like that, that I could probably put out to sort of just, um, begin that momentum of like, I’m creating this podcast.
This is what it’s going to be about. And just, you know, as far as it being more about sort of me and my journey, almost creating a podcast, you know, but, um, I’m, I’m [00:37:00] on the fence about, do you know, do I create like a TB musings, Instagram account and just sort of go with that or do I use my. Tommy bar mosh, Instagram, you know, off that I have thousands of followers.
I posted like five pictures on it, you know, but, um, do I use sort of an established social media platform that I have, or do I use, um, something brand new? So I’ll tell you my thought process with going with TV, music musings. Part of me feels like maybe it would help me to, um, sidestep some of my anxiety around putting things out there because people aren’t, it’s not going to hit people’s, you know, um, whatever you call it, sorry, I’m a lack for words today, but they’re, you know, they they’re threads, whatever.
They won’t see them right away. It’ll give me a chance to sort of post without that tremendous anxiety of bunch of people I know are going to see it right away. You know? Um, the flip side of it is nobody might see it. So I was trying to get a little feedback on that.
[00:38:00] I’m going to open it up to the group for feedback before I share mine, just so maybe any individuals can share their experience with whether they chose to use their personal Instagram or starting an Instagram just for their shit.
Judith. I’m losing my mind, trying to organize my presence online. And Tracy and I had an office hours call about this yesterday. So in, in reestablishing and rebranding myself as the amicable divorce expert, I had to change Twitter. YouTube, Instagram, LinkedIn was easier to manipulate. I didn’t have to do major changes there, but I don’t know how to, and I need help doing the same thing in order to solidify and get the focus on the podcast.
I’ve got to get some stuff, old stuff out of the [00:39:00] way, because I believe it’s interfering with the number of people who can find me. I think it’s throwing them off track. So, you know, I’ve got to spend time on getting the old stuff out as much as possible and just focusing on the new stuff. So does anybody else agree or disagree about if we want to be serious about podcasting and make money at it?
We have to redefine our online presence. What do you all think? I actually have something to say about it from experience, which is, uh, honestly, I’m not a real big fan of social media because I think it’s actually anything but social. Now this is social. So, cause I hear you. Um, I do not spend any time on clubhouse because that takes away time from podcasting.
So when it comes to social, um, and I, I have a business [00:40:00] called imagined podcasting. Uh, I have had accounts on, I do have an account on LinkedIn, have an account on Instagram. I do have somebody that does social media and she is extremely good. So we basically, you know, I have, my LinkedIn is where I prefer to be quite frankly, just less B baloney.
I’ll just be transparent and say, I do not approve of Mark Zuckerberg’s behavior nor his business model, because we think we’re users, but we’re actually products. So I kind of follow, well, my ethics on stuff, but when it came to LinkedIn and Instagram, I had two personal accounts and my social Meg, my social media person, we created on LinkedIn, a page for imagine podcasting.
And then for Instagram, uh, we just converted my personal brand to imagine podcasting [00:41:00] on LinkedIn, the stats after three months of launching January 1st, February, March, here we are in April is that Meg reached out to me and said that I’m getting more engagement personally, rather than imagined podcast needs.
So there’s been some changes, but here’s my bottom line for a lot of people is if you don’t really have time to develop a brand for your podcast or your business, a quote unquote personal brand can really go a long ways because nobody’s going to forget your name once they’re following you. And at some point, if things, when things take off, if they take off, if you don’t pod fade, whatever, and you have something that’s working really well.
Then you can start thinking about creating additional social media accounts to amplify that presence. But I think personal brand is a, is a really good way to start. And, um, because as [00:42:00] far as I’m concerned in my line is, is that podcasting over time, build long lasting, trusted relationships, and it just takes time.
It can take a year, it can take a year easily. John, would you put in the chat, the name and phone number, email of your social media person? Why don’t you put your email? Um, I don’t want to barrage I’m at email@example.com. Yes you are. So just drop your email in chat, Judith and all. Okay.
So what was, I just wanted to finish up? Um, so just make it really easy on yourself. So one tip I learned is, is that you probably don’t have time to be on every place that you can be. So pick one, pick one that in my opinion, that you just really like, if it’s Facebook great. If [00:43:00] it’s Instagram great. If it’s LinkedIn great.
But pick one.
Right? So, and then I also wanted to kind of merge these thoughts in terms of personal brand versus the brand of your podcast in which it’s not a, it’s not a black or white for these, for everyone. It’s truly based on a couple of banks. So like for example, With, um, Tommy, your, a mom who is starting a podcast and trying to share your experiences and inspiration around raising and helping people have awareness around autism.
So your brand is you and being a mom and being an expert in terms of your experiences. And so that, um, that kind of is a hybrid type of a relationship and the same with, um, with mama school podcasts, like the brand is around [00:44:00] you being a mom who is homeschooling. So a personal brand or the building, the brand of your show, you could really choose either way, but it could be easier on yourself.
If you did use your personal one. There’s a lot of dynamics involved in connecting your name to your business too, which I’m going to circle back to because when I’m, uh, you know, 20 something years ago, when I started my own business, I named it 3d M communications because I was petrified of having my name like it, like, I don’t know, like it felt more comfortable for me to have a third-party name that wasn’t, um, my name.
And I think there’s just vulnerability and all kinds of things tied up in those emotions around that, um, with like, well divorce expert, for example, it’s incredibly important because Judith is the amicable divorce expert, but her audience is focused on people who either are going through a divorce. No, somebody who’s going through a divorce thinking about going through divorce.
So it’s important for her to be found in search the [00:45:00] word divorce, because that’s how, and then ultimately they could find her through the word divorce and then get to know her as an individual. So there’s not a black and white, um, strategy, but I think it comes back to like what John was saying. And I was saying at the beginning is the first, the first level of like fundamentally the first thing is that it’s got to be a platform that you’re energetically Constable with.
And it’s gotta be a platform where you’re on these lives and you can, there’s a ton of automation systems that you can set up. Like we had a person on a call several months ago who got great discovery on Twitter. They don’t use Twitter. They don’t engage in Twitter, Twitter wasn’t anything that it was even showing up in their personal life radar.
But because every time they released an episode, it went out on Twitter and it was made, it was done in an automated way. They were discovered and people found their podcasts through through that. So it’s really a two-fold answer. It’s a threefold [00:46:00] answer, personal brand in conjunction with the topic and subject matter of your podcasts.
The time and bandwidth that you have to manage your social media platforms, where your audience lives, that you can focus the most energy and then third having a presence on other platforms, if nothing else, but just to be discovered. So, um, so that’s kind of how I want to build that bridge and that conversation.
And Jenna, I saw your hand up, so I’ll turn the mic over to you. So
I it’s, so I didn’t really use my social media for my business, but I’ve had my business since 2007. I didn’t launch my podcast till 2019, and I didn’t have it in me to manage multiple social media accounts. So I just did it through my personal a year and a half into my podcast.
Sort of discovered that people were searching the podcast name on social media and not finding [00:47:00] it. And that’s when I added a handle for the podcast, that the objective of that handle is to drive them back to my personal handle. So I’ve ended up creating sort of an identity on that page. That’s different than, you know, the identity on my personal page.
That’s, you know, my business. Um, but I just started that a couple months ago, Jen, is that because you make money in your personal business, therefore you want people to come back to that personal page? Yeah. I mean, for me, the podcast fits into a bigger business. And so the objective is that everything feeds together, you know, regardless of their entry points, Right.
That they’re sort of like, they get to me regardless of where they started. And sometimes people start with the podcast. Sometimes people start with being referred to me like wherever [00:48:00] they end up, they have access to all these things. So I promote the podcast in both
places. I post
regularly on both accounts, but what I post is different.
like my, to be more specific, like my personal account, I focus a lot more on like value, add content. The podcast account is more of like funny, random things. Like I think I gave you guys the example a couple of weeks ago, like taking off a wet sports bra should count as a workout.
Right. Like, that’s funny, that’s sort of like the podcast page identity, but if you want to talk about self care and nutrition tips, it’s strawberry picking day. Like what’s the health benefits of strawberries that’s happening on my personal page. Okay. So then to go back to what Tracy was saying a minute ago, there’s no real one answer for everybody.
I’m kind of the opposite. So I’ve been in the divorce business [00:49:00] since 2012. I launched my podcast March 1st of 2019. I would like to shift and make money at podcasting and make the divorce business smaller just to feed stories to me, but I want to make my real money on the podcast. So that’s, so I guess we’re a little opposite that way, right, Tracy, but it’s also the
Right. Well, and the thing, well, yeah, it is, it is very similar. But in your case specifically, due to this, like you, um, conscious uncoupling was the original name of your podcast and it was getting mixed up a lot. I probably, maybe didn’t even say it right this last, this last time, because it was so confusing because Gweneth Paltrow had such a, she owned that phrase and say, well, there was like, the branding just alone was just so unclear.
Now you have a 100% clear pathway. Amicable [00:50:00] divorce expert is like, no, one’s competing in that lane with you. It’s like, you are, you have full, straight ahead. So now you are in a really, you’re perfectly positioned in a place to build both your, your brand around that expert status being found in search with the name divorced, and then them knowing you as the personality behind it.
So right now I think you got it. Um, keep doing what you’re doing and have some, I mean, and do it with a lot of patients because it’s still just super new and all the algorithms and things are getting re reacclimated and things like that. But I mean, I’m, I, I can share my own personal story as recently as what’s happening for me in may is that I had Tracy to forge.com.
I had produce your podcast.com. I had journey, and I’m just exhausted from the time, energy and resources from managing and most people. Now, [00:51:00] especially over the last five years, know me as Tracy to forge podcasts, produce your podcast. Like there, it’s all kind of, you know, I am, I am successfully now where you will be due to because that whole branding is synergized and all come together.
But I’m kind of done with journey to their social media traces. So I am actually using my producer podcast website too. Great. So Tracy divorce.com is going to be redirected to produce your podcast journey too. There’s going to be redirected to produce your podcast, all my episodes for journey to there.
They’re now going to be a portfolio item underneath producer podcasts. Like it’s just easier for me plus it’s where, because of the recognition in the podcast space, it’s where people are going to find me anyway. So I there’s this old phrase that a sales trainer used year. Like I’m talking like 30 years ago.
I’ve never forgotten. It’s like, you’ve got to skate where the puck is. So you’ve got to be [00:52:00] following the energy of where your audience is and give them the information that they need, that they can find easily and simply, and if that’s. Tommy with shining out with your name and Instagram is such a personal podcast for you that if I was consulting you, I guess in essence, I am in this moment, I would say, use your personal name with your podcasts, because it’s going to help you with search.
It’s going to help you with, um, engaging that, um, that audience being, um, re really aligned with you and your personal story. And it’s your business is if your podcast is a marketing tool for your business and your business already has an existing brand focused on the being able to be searched within a word that associates with your brand I E divorced.
And then there’s the third component, which is Jen just happens to have the best brand in the universe of salad with a side of fries. So people are going to remember salad with a side of fries before they remember Jen [00:53:00] Tribeca. But when they discover where salad with a side of fries lives, And how great she is at what she does, which is what podcasting so good for positioning her as an expert in the nutrition and wellness space.
They’re going to want more of gin, but it’s like salad with a side of fries is going to be what pulls people in because I said it in every single person’s smile, you know? So it’s, it’s complicated, it’s complex. It doesn’t need to be complicated. You just, and then you just, you know, skate where the puck is, pick that lane and drive on it, and then you can tweak it.
Like Judith just did a major more than just a tweak, but she made a clear decision based on all these things being kind of out there. I just made a major decision on having all of these because when I started at all, I didn’t really know which one of them was going to stick. And now I know exactly which one of them stuck and I need to kind of harness people into.
One space. So we have that and it’s less, it’s not a [00:54:00] lot of term, but we have a really burning question. That’s not related to marketing that Diana put in the chat in that is that she would like to get some insight on guests management. It’s not probably as lengthy of a time to really cover it in full scope.
But, um, Diana, do you want to ask maybe one or two specific questions to get feedback for you?
Well, as, as those that have been here, um, previously, uh, and have listened to me, I have screens and focus for those of you who are new. I have a podcast called screens and focus. It’s about TV and film. I have a cohost and, um, we’ve previous previously talked about, um, my co-host is having trouble, um, making all our scheduled recordings and I’m trying to make sure I’m putting our podcasts out consistently.
So I may need to have guests to fill in, um, episodes, um, where she cannot make them. [00:55:00] And I’ve never had a guest before. So I was just looking for, um, and I realized you don’t have very much time. So any little bits of what I should consider, um, moving forward on having guests for my podcast.
Jen I’ll jump in. Cause I have two different kinds of guests on my podcast. So I do some that are interviews and some that are just a friend of mine being there with me to be the voice of the listener. And so I think for you and to be comfortable and because your podcast is about talking about and commentary on a TV show, choose people that you already have a rapport
So that you’re not overcoming that in addition to trying to figure out the dynamic of doing this with someone else. So if it’s already somebody who you have rapport with, who, you know, watches the show, start there and you
decide with that [00:56:00] person, if they want to be highlighted and featured, you know, or not like when I have a friend joined me to be the voice of.
Like the listener and just sort of like color commentary. I only use their first name. I do not put, I do not tag them in things. I don’t promote them at all. They’re just there, they get a first name. I’ll tell people how we know each other so that the listener is sort of comfortable with this conversation.
But I don’t do that. I don’t send them an email before it’s going to air, you know, I don’t need a headshot from them to like, put that with our podcast logo. You know, like for me, that’s different than when I’m interviewing someone and they are featured and I am promoting them. And the things that they talk about.
So maybe that’s helpful to take some of the pressure off. Yeah. Okay. Yeah. Yeah. And that’s part of it. I wasn’t sure if I should be getting people that I personally know, which was kind
of was my
[00:57:00] gut at first, but of course my co-host Brooke was saying, Oh, you should find other podcasters. They have all the equipment, they know what they’re doing.
So I’m like, Oh, w you know, not sure where to lean towards. I don’t care. I’m a TV junkie, I’m a TV junkie, but I don’t watch that show, which is the problem. But wouldn’t it be for that show? It is for, it would be for other, uh, could even be for different genres or different shows that are coming up. So I use TV shows as examples in my own podcast.
I take characters off of shows and I described just to make it interesting. Awesome. Judith. The other thing is if they have earphones that connect to their computer, the microphone is less important. Like don’t get hung up on equipment. You can always use a platform that lets you do a test recording. So if you need to tell them to sit on the carpet instead of at a desk or in their kitchen, you can like, don’t get hung up on the little things that in the end [00:58:00] aren’t helping you move forward.
I can stay on it’s it’s at the top of the hour so I can stay on, um, if anybody wants to stay on it and continue the conversation for another five minutes or so for guests. But if not, feel free to jump off, but I don’t want anybody to jump off until we all say hello to Charlotte, who hasn’t been on videos.
And we just want to say, hi, Charlotte, Charlotte,
I’ve been eating gummy bears and working on a project and listening to you guys. It’s been great.
I would be remiss if I didn’t say hello, but anyway, I can say I can stay on for a few extra minutes. If anybody wants to stay on and continue the conversation I was going to also,
Tracy suggest people download the chat.
Yes, yes, definitely. Do you want to remind people how to yeah.
Oh, so just open up chat. Sure. At the bottom of chat, you’ll see on the right. An icon that says file and there’s three dots to the right. Just click [00:59:00] on those three dots, click on, save chat in, it’ll save a text file to your computer with everything that’s in the chat, you know, contact information in the conversation.
And there’s a lot of great links in here. You guys, including linked to his custom guided meditation for changing your files and other people put their podcasts links and things like that, Sarah. Um, but does anybody, um, have any other guests management suggestions that they’d like to share with Diana as we begin to wrap up?
I think it’s a separate show so to
speak. Oh no, it does definitely. Next week, I’m going to be talking about, um, the, of the platform changes and everything. So I just wanted to get her a few nuggets and if we can,
I only advices. I mean, part of the reason I called my podcast, what has my attention is because it’s really simple.
So I recommend rather than try to get people to [01:00:00] get a position somewhere, just focus on what you really love to talk about, because we know that you have conversations with people. You have fabulous conversations with people, bring them on because it’s the, you know, it’s the passion. It’s, it’s the fabulous conversation that we’ll have people drop in and listen to you over and over and over.
If you in between cars. And I just want to remind everybody before you do jump off is the next week, which is may the sixth. We’re going to have an extended hour and a half call just to talk about all the new developments and all the different platforms and how that affects you and your podcast. Um, so please Mark your calendars to not only just be here, but say that extra half an hour, you’d have it in your schedule for us to do that.
Um, but there’s also, um, if you, uh, Diane, our, our webinar learner, there’s also some really great resources in the backend of the membership platform with, [01:01:00] uh, on remote recording and letter, some of the same, you know, best things to do, you know, when you have guests for recording and guest management, things like that.
But we can also circle back to this cause it’s a conversation that never gets old in terms of, and there’s so much new, new things happening. So, um, so yeah.
Sorry. Is that on super squad?
Yeah. So if your pod habits in the pod platform, if you’re in super squad, it’s in the back end of the super spawn platform,
something, tell me if I can. So we have here, um, um, tell me, I have a podcast called, um, public health, epidemiology careers podcast. So I’m in the whole public health space and I was listening to your story and I love all of the advice. Everybody was just sharing all around. But for you specifically, I shared something similar [01:02:00] with Leah a while back, but, um, yeah.
When you think about getting started and all the stuff that you described, um, I would encourage you to think more about, less about how uncomfortable you might feel and more about how you may help someone else. Because I personally have two examples. I have a client who is a professional in public health.
She is, um, she is an expert, um, autism. Um, she targets the faith based community, but she not only brings her public health expertise. She has two sons who are autistic, which is already very rare to have two children, but her only two are autism. And right now they are, um, young team in that age group. And she has all sorts of fears, um, and concerns as just a mom.
Um, and then. She brings a lot to the table with. Um, so I helped coach her with her business and, um, and [01:03:00] really, um, she has a strong following, just a, a great, um, connected community and all of the things that we talked about earlier, where it’s about the conversations and real people in the stories, and she’s figuring this thing out, you know, it’s not a matter of waiting until she has it all figured out.
I mean, this is her doing life in real time. And she started with a blog of just sharing what she was going through. And she grew because she was helping so many people. And that’s kind of the point I’m making is the longer you wait, the fewer people you have to connect with. Sometimes you have to take the step and then you start meeting people and you learn and you figure things out together.
And you realize that, you know, there are people that are there to help support you. And then you realize how much you have to really give a share with other people. And then the other example I have is from my own family, I have adult, um, nephew and his wife and they have children and one of their sons is autistic.
And, um, Caleb [01:04:00] is now he’s the younger of the two. So Caleb is about maybe like 14, 15, because his older brother has had his license for a couple of years. So now Kayla is. He wants to drive and he’s, um, he speaks a little bit, um, but he’s trying to, you know, he’s, he’s very, I mean, he’s very much a teenager.
I mean, you know, all of the, um, things and challenges that go with that. So they are constantly navigating life one step at a time. So I think that what I’ve learned from the two of those families and those examples is that they are hungry for resources and people that will step out and do things. They speak more openly on social media.
So I think when you step out and you start doing this, you’ll get your next steps. You’ll get your, your, your confidence. But you’re also probably going to inspire way more people than you have any idea, because there are a lot of people just like you sitting back thinking and wondering, but, you know, I think when more people step out and, um, then that’s really how things start to change.
So I didn’t mean to make it [01:05:00] a sermon, but I was really wanting to share,
well, I literally thank you. I appreciate that. Yeah, I literally just got chills with what you were saying, because at the end of the day, and I think this is such a beautiful thing to wrap up on no matter what our subject matter is.
And, um, and I believe this with all my heart head and my gut is that we are changing the conversation and any area that we are using our voice to do, whether it’s in, for business or for passion or for, um, progress. And, um, and that’s the beauty of podcasting is the vulnerability side of it, but also the powerful impact that our voices can make in changing a conversation.
And when you get scared and you feel vulnerable and are, you are nervous, are not going to be perfect. I think Charlie, that is such amazing, great advice, which is don’t think about how it’s affecting you. Think about your voice impacting and how it’s affecting other [01:06:00] people, and then just be able to fear and you got several parachutes now associated with you.
And so just take them because we all have the ability to make a difference with our perspective and our voice and our life experiences. And that’s, that’s why we podcast. I think that love to just wrap up there and say thank you as always for just another amazing weekly call and next week, we’ll just get in the weeds about how to be even better with podcasting logistically.
All right. Talk to talk saying thank you so much. Thank you
all. It was great to
meet you. Great you to be here.