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The Super Squad QA Library

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  1. Jess & Elsie QA and Podhive Coaching Call
    11-18-21- Traci's Coaching Call- Interns and other podcast support, networks and opportunities to monetize.
  2. 11-16-21- Jess's QA- Editing shortcuts, introducing yourself to listeners, and what to talk about in your podcast.
  3. 11-11-21- Traci's Coaching Call- testimonials and guesting on podcasts.
  4. 11-08-21- Elsie's QA- Sponsorship and advertising.
  5. 11-04-21- Traci's Coaching Call- Wins! Niching and rebranding.
  6. 11-02-21- Jess' QA- Marketing and social media
  7. 10-28-21- Traci's Coaching Call- A blast from the past and getting high profile guests.
  8. 10-21-21- Traci's Coaching Call - SPL wins and re-purposing content!
  9. 10/07/21- Traci's Coaching Call- Guest rapport, growth strategies, & setting boundaries
  10. 09/30/21- Traci’s Coaching Call- social media wins, mistakes happen, and group referrals
  11. 09/28/21- Elsie's QA- It’s the headphone episode!
  12. 09-16-21- Traci's Coaching Call- Member launches, tracking stats, and many wins!
  13. 09-14-21- Elise's QA- Artwork, downloads, and sponsorship
  14. 09-09-21- Traci's Coaching Call- talking tools of inspiration, and ways we do our best thinking
  15. 09-02-21- Traci's Coaching Call- Launches, Show Descriptions and International Podcast Day!
  16. 08-31-21- Elsie's QA- Big Elsie Thoughts on all the shoulds of podcasting.
  17. 08-26-21- Traci's Coaching Call- Tips to avoid podfade, rebranding, and launch
  18. 08-24-21- Jess' QA- Closet clean out, partnership and networks, and more fun parties planned for SPL
  19. 08-19-21- Traci's Coaching Call- Connection and community, terms of service, and Apple Podcasts
  20. 08-17-21- Elsie's QA- Content warnings, "my story" suggestions and more
  21. 08-12-21- Traci's Coaching Call- Finding your visibility and working your network.
  22. 08-10-21- Jess QA- Jessica summarizes her experience at Podcast Movement and live events in 2021.
  23. 08-04-21- Elsie QA! Elsie’s hacks
  24. 07-29-21- Traci's Coaching Call- Trademarks, growing your audience, and podcast planning
  25. 07-27-21- Jess QA- Launch checklists, social media trends, and live events
  26. 07-22-21- Traci’s Coaching Call- Finding support in your community and summer break!
  27. 07-20-21- Elsie's QA- A lot of talk about lifestyle, including ADHD, crippling anxiety and hormones
  28. 07-15-21- Traci's Coaching Call- SEO and URLs, time management and starting where you are.
  29. 07-13-21- Jess- talks social media and the group shares their excitement for SPL
  30. 07-08-21- Traci's Coaching Call- PR tips and pitching yourself, collaborations, and great SEO tips
  31. 07-06-21- Elsie QA- Elsie talks audacity and alternatives. Link to News Your Can Use from the FB LIVE!
  32. 07-01-21- Traci's Coaching Call- Self-care tips, maximizing LinkedIn, and terms and agreements
  33. 06-29-21- Jess' QA- Naming your podcast, workflows and SPL
  34. 06-24-21- Traci's Coaching Call- Celebrating wins, branding online
  35. 06-22-21- Elsie- Elsie talks faux pas, burn out, remote interviews, and Zoom fatigue
  36. 06-17-21- Traci's Coaching Call- Branding, support, making your podcast searchable, release dates
  37. 06-15-21- Jess- Release schedules, branding dilemmas, and taglines.
  38. 06-10-21- Traci's Coaching Call- Support and wins, rebranding and branding strategy
  39. 06-08-21- Elsie's QA- Is a listen the same as a download?, the benefit of third party podcast services, and finding the right people
  40. 06-03-21- Traci's Coaching Call- Taking a break between episodes
  41. 06-01-21- Jess- Membership sites, content calendar, and super-secret birthday surprizes.
  42. 05-27-21- Traci's Coaching Call- Members share their wins, talks about setting your podcast up for success and how to preserve your energy while launching.
  43. 05-25-21- Elsie's QA- Talks; bugs with the new Apple update, keeping it authentic, and website integrations
  44. 05-20-21- Traci's Coaching Call- Talks about editing and interviews
  45. 05-13-21- Traci's Coaching Call- Traci answers questions about the Spotify + Apple Podcasts subscriptions among other things
  46. 05-11-21- Elsie's QA- A question about Apple Podcasts artwork not showing up and a super deep into Elsie's own productivity journey
  47. 04-05-21- Jess' QA - Podcast sponsorships, audience engagement, podcast hosts and community input.
  48. 04-29-21- Traci's Coaching Call- Rapid fire information- prepare for 1.5hr call next week, marketing and challenges that podcasters face.
  49. 04-27-21- Elsie's QA- New Apple Podcasts and Spotify subscription announcements!
  50. 04-22-21- Traci's Coaching Call- Relationships with co-hosts, difficult conversations and member support
  51. 04-15-21- Traci's Coaching Call- Clubhouse, self care, and new opportunities
  52. 04-13-21 - Elsie - Content for premium podcasts and expectations around $$
  53. 04-08-21 - Traci's Coaching Call- Fears around perfectionism and podcasting to publishing
  54. 04-01-21 - Traci's Coaching Call- Email lists, social media marketing, and trying new things
  55. 3-31-21 - Elsie - Rebranding, posting to YouTube, and marketing to your subscribers
  56. 3-25-21 - Traci's Coaching Call- Workflows and marketing strategies
  57. 3-23-21- Jess – Design talk, rebranding, consulting and monetization
  58. 03-18-21- Traci’s Coaching Call- Workflow Tips
  59. 03-16-21- Elsie - A walkthrough of the upcoming iOS 14.5 Apple Podcasts changes & Why artwork is even more important now
  60. 03-11-21 - Traci's Coaching Call- All about sponsorships
  61. 03-09-21 - Jessica - How much data is too much?
  62. 03-04-21 - Traci's Coaching Call
  63. 03-02-21 - Elsie- Engagement, Early Release & Adult Content
  64. 02-23-21 - Jessica- Talking Engagement in your Niche
  65. 02-18-21 - Traci's Coaching call
  66. 02-16-21 - Elsie's QA testing out Run The World
  67. 02-11-21 - Traci's Coaching call
  68. 02-09-21- Jessica- Media Kits, Website Links
  69. 02-04-21 - Traci's Coaching call
  70. 02-02-21 - Elsie
  71. 1-26-21 - Jessica
  72. 01-21-21 - Traci's Coaching call
  73. 01-19-21 - Elsie
  74. 01-12-21- Jessica
  75. 01-07-21 - Traci's Coaching Call
  76. 12-22-20- Elsie QA- Planning for 2021
  77. 12-17-20 - Traci's Coaching Call
  78. 12-15-20 - Elsie
  79. 12-01-20 – Elsie
  80. 11-19-20- Traci Coaching Call
  81. 11-17-20 - Elsie
  82. 11-12-20- Traci Coaching Call
  83. 11-10-20 - Jessica
  84. 11-05-20- Traci's Coaching Call
  85. 11-03-20 - Elsie
  86. 10-27-20 - Jessica
  87. 10-17-20 - Elsie
  88. 10-12-20 - Jessica
  89. 10-06-20 - Elsie
  90. 09-29-20 - Jessica
  91. 09-22-20 - Elsie
  92. 09-14-20 - Jessica
  93. 09-08-20 - Elsie
  94. 09-01-20 - Jessica
  95. 08-01-20 - Elsie
  96. Special Jess & Elsie QA!
  97. 07-11-20 - Elsie
  98. 06-23-20 - Jessica
  99. 06-15-20 - Elsie
  100. 06-9-20 - Jessica
  101. 06-02-20 - Elsie
  102. 05-28-20 - Jessica
  103. 05-20-20 - Elsie
  104. 05-12-20 - Jessica
  105. 05-05-20 - Elsie
  106. 04-28-20 - Jessica
  107. 04-21-20 - Elsie
  108. 04-14-20 - Jessica
  109. 04-07-20 - Elsie
  110. 03-31-20 - Jessica
  111. 03-30-20 - Elsie
  112. 03-24-20 - Elsie
  113. 03-17-20 - Jessica
  114. 02-25-20 - Elsie
  115. 02-18-20 - Elsie
  116. 02-11-20 - (Take 1) - Jessica
  117. 02-11-20 - (Take 2) - Jessica
  118. 02-11-20 - Jessica
  119. 02-04-20 - Elsie
  120. 01-28-20 - Jessica
  121. 01-21-20 - Elsie
  122. 01-14-20 - Jessica
  123. 12-19-19 - Elsie
  124. 12-17-19 - Jessica
  125. 12-3-19 - Jessica
  126. 11-26-19 - Elsie
  127. 11-12-19 - Elsie
  128. 11-09-19 - Jessica
  129. 11-09-19 - Take 2 - Jessica
  130. 11-7-18 - Jessica
  131. 11-5-19 - Jessica
  132. 10-29-19 - Elsie
  133. 9-24-19 - Elsie
  134. 9-17-19 - Elsie
  135. 9-11-19 - Jessica
  136. 9-3-19 - Elsie
  137. 8-27-19 - Jessica
  138. 8-20-19 - Elsie
  139. 8-7-19 - Jessica
  140. 7-16-19 - Elsie
  141. 7-11-19 - Jessica
  142. 7-3-19 - Elsie
  143. 6-28-19 - Jessica
  144. 6-28-19 - Elsie
  145. 6-11-19 - Jessica
  146. 5-28-19 - Jessica
  147. 5-23-19 - Elsie
  148. 5-14-19 - Jessica
  149. 5-9-19 - Elsie - Podfund Discussion
  150. 5-7-19 - Elsie
  151. 4-30-19 - Jessica
  152. 4-16-19 - Jessica
  153. 3-19-19 - Jessica
  154. 2-19-19 - Jessica
  155. 2-5-19 - Jessica
  156. 9-27-18 - Jessica
  157. 9-20-18 - Jessica
Lesson 104 of 157

05-12-20 – Jessica


[00:00:00] Hello. Hello everyone. Welcome to the super squad Q and a I’m your host Jessica cup Fermin who let’s get started. So first question, we haven’t actually, you know what, let me just open up Facebook and make sure I can see all the questions because it doesn’t necessarily show you all the things as they come in.

So I just want to make sure, so, okay. First question is from Jenny wetter when she asks hi, Jess, we are looking, I’m going to, can I put it here? We’re looking at running an ad. On our podcast for our podcast on another podcast. Is there anything we should be making sure to ask about or looking for when talking to the salespeople?

[00:01:00] Yes. So there’s gotta be a way or there, you might want there to be a way that you can measure the success of the ad. Um, and yeah, if it’s just a podcast for podcast that might be difficult. Um, so I don’t know if you want to do also like a giveaway or, um, if you have like a top 10 ways of doing this, that, or the other thing so that you can get some opt ins as well, it would be a good way of tracking the ad.

Um, other than that, just to make sure that you’re getting a good price for the downloads and a good price for the audience. I mean, I would think that you would do a bit of a niche audience, which is cool. Um, But, you know, when talking to the salespeople, make sure the ad is host read, make sure that it’s not pre-produced if that’s what you want.

I mean, if they only do the ad one way, that’s fine too, but, um, [00:02:00] definitely make sure, you know, how long the ad is. Is it going to be a minute? A minute is a lot different than 15 seconds. Um, so make sure you have an idea of how long it is, make sure you have an idea of pre-roll Midroll Postrel what does Midroll mean to them?

Is it dead smack in the middle of their episode or is it like five minutes in because mid world can technically be after the first 10 minutes and before the last 10 minutes of any show, because it’s in the, it’s technically in the middle it’s mid roll. So, hi. Hi. Hi. Hi everyone. No. Um, so that’s my best advice is just make sure you, that you have a contract that States specifically everything about the ad, including host read when it is how long it is.

Um, how many downloads are they promising? I mean, there’s no promises, you know, there’s no crying in baseball. There’s no promises in advertising, but you can at least get an idea of what their typical weekly. Um, [00:03:00] showing is, and then you can see of your audience numbers have gone up as a result of their audience numbers.

Um, so if you have any follow up questions for that, feel free to let me know. But yeah, I would definitely find out at least the details of the ad. Next question is from Rochelle Sanchez advice for starting over with a podcast. I started my very first, first, first podcast then took a break. Then realized I don’t want to do it anymore.

In that style of sharing my personal journey as an entrepreneur, new podcast is technically for the same people. Life coaches, therapists, empath, solar preneurs, but more workshop, hands on, pulled on here. I just lost my place and I’m not sure why. Let’s see, um, That’s [00:04:00] me. Okay. Oh, here we go. Sorry. Um, Like coaches, therapists and path solopreneurs, but more workshop hands on, then sharing stories of what it’s like.

I’ve seen people switch modes and keep all their old stuff in the same feed. Here are my questions. Should I keep the same loops in account and just change titles? Or should I wipe everything clean and pretend the first experiment podcasts never existed. If starting from scratch, do I open a new Libsyn account?

Well, so, uh, with Libsyn, you pay for hosting with each show that you open. So like I have about four shows in my lips and account, and one of them is, you know, two of them are $5 and one of them is $20. Excuse me. I’m sorry. There we go. So, sorry. Um, but. Now I’m, I’m, there’s a lag, so I can see [00:05:00] myself yawn. And it’s terrible.

Sorry about that. Um, so yeah, so you would technically open you don’t open a new Libsyn account, but you do have like another derivative of your account. Oh, there goes my aunt and then, um, The second question are the two partners. If I’m not starting from scratch, should I leave old episodes? There’s only about 10 and then just start making new episodes.

So this is the choice I think I would. So I did something very similar in that I started my first, first, first podcast. Same as you say, I started my first, first, first one. Um, With a, it was actually a video podcast and I was spending way too much time editing it because I kept wanting little jokes and fun things to like fly in.

And it was taking eight hours to edit, like a half hour show and it was driving me crazy and sucking up all my [00:06:00] time. So I ended up, I had about 10. I stripped the audio. And I put them as the first 10 episodes of my show, but they weren’t exactly the first, they were, it was called JK TV. And, um, I told everyone, you know, these first 10 episodes are stripped version of a video show that I don’t do anymore.

Uh, enjoy. And then, you know, with episode 11, I started out doing. The other part of my show, which by the way, for the next 10, I tried to do call in podcasts where people will call in and ask questions, cartons sorta like how, what we do here, but it would be like you and I are on the phone and then we record it.

And then I would put that out as the recording. And it worked for like two and then the last few, no one was calling in and I was getting really upset. And then I looked at my download numbers and realized like people were downloading the show and listening, just not what I said. So, [00:07:00] so then I stopped trying to control everybody and, and the rest is history.

So similarly though, to your situation is that I had a show. That I experimented with it. Didn’t go well. And then I had another version of the show that didn’t go well. And yeah, that all ended up in the same feed, but it had the same name. So if you can have everything under the same name of the show and just change the way you’re doing it, I think that’s fine.

In fact, I think the first 10 of sharing your journey are going to be, you know, useful and insightful as they go on to the rest of what you’re. Planning. So I think that that’s actually a good thing that it’s even going in that direction. So my vote is that you keep it on the same feed on the same account.

Everything just stay the same, except you just changed the way that your content is being represented. Um, okay. So [00:08:00] next question. I don’t know that I have a next question. I know there was a question from Stephanie in the group earlier. Let me find that and I’ll see if I can answer it for your staff. Okay.

She says getting unexpected requests to podcast, edit, and possibly even an advertiser for my show. I’m job hunting for a full time position. But I want to do these things too. My biggest question for the Americans in this group is how did you decide between having the start of your podcast income be freelancing or on the LLC side?

Uh, and it looks like you got answers to this, but these seem to be two main ways. I’m seeing people handle this organizationally. I also contacted my tax person to get some answers there. Wondering what things I need to think about before doing this and almost more so if I start counting as freelance income and can, yeah, you can totally switch to an LLC later.

Um, but I, what I did for a very long time is counted as freelance income [00:09:00] and actually how I pay. Like Elsie and I have a she podcast account and I pay ourselves, like I pay myself and I pay her as freelance income because the she podcasts, I think it’s LLC might be inc, but whatever it is, it doesn’t have any employees.

And so I try to pay my ourselves, ourselves that way. Um, And that kind of works out as far as, um, you know, how to do taxes. I know that wasn’t a question that was asked here, but you know, may as well cover it all. So she says, thanks, goodness. I have inflexible decisions. Yeah. I mean, You can, you can always change something later.

Usually. I mean, when it comes to business licenses, if you don’t have one, everything is freelancing come anyway. And then if you decide to get one, you can still be a freelancer of your own company. So that works out too. So just depends on how you feel like and your taxes. I saw that you had some [00:10:00] follow up stuff there.

Um, and that’s fine. So while I’m waiting for another question, I can let you guys know that. Speaker submissions are open for Xi podcasts live and you can go to she podcasts.com forward slash SPI and, um, and fill out the form. If you, if you don’t mind fill out the form and then, uh, Maybe we can choose you to speak.

I would love that. And if there is anyone worried about, you know, pesky viruses or contingency plans, there is one, um, firstly we’re speaking with a vendor today that is hopefully going to administer and, uh, make available. COVID. Um, tests on site. And then also if for some reason we can’t travel to Arizona or something else happens, I’m postponing it and we’ll have all the same decisions in the same things for [00:11:00] the following year.

What is your question, Stephanie Fujio please tell me that, how I say it. Cause otherwise I’ve just completely butchered your name and I didn’t not want to do that, but what is the question? Hit me hit me, hit me. I want to know. I want to know when lovey, Oh, sorry. I won’t show me. Okay. Oh God. Of course you would ask that ID three tags.

What the heck are they and why are they important? Oh, dammit. Stephanie. All right, hold on a second. ID three tags. So Elsie and I did, um, a beginners podcasting workshop and this was always her part. So I don’t barely no, if I know. What they are, but they do [00:12:00] have it in the lifts in blogs. So what I’m going to do is I’m going to go ahead and share my screen.

Fujio good. It’s not really beginner stuff. It’s kind of advanced stuff here. Let me share my screen with you. What you guys who geo and then, uh, Here we go. Ready to go? Okay. Podcasts, cleanup. Have you edited? It looks from 2011, LLC. You doll. Okay. Here we go. ID three. According to ID three.org means identify an MP3.

So ID three, although that particularly refers to MP3s it doesn’t. Specifically pertain to MP3s anymore. There are other audio formats to have ID three tags that can be edited such as MPQ, MP4 that’s video AAC  which I’ve never heard of. ID three tags are extra information contained within your audio, beyond the actual [00:13:00] audio.

So it’s kind of like metadata. Are you guys familiar with. Um, photography, how they have metadata sometimes. So like if you ever buy stock photography, it has the name of the, um, artist. I stopped. Let me see if I can show you all this stuff comes out. In fact, I have a ton of stock photography. So let me just see if I can show you.

I’m glad you asked this question because honestly, I never knew the answer to this. And so forcing me to look it up rather than have Elsie my. Right hand to start talking about it. Cause most likely whenever she starts talking about ID three tags, I tune her out, which is exactly why I don’t know what they are.

So I’m so glad you asked us today. Let’s go. And let me just show you what metadata is. Um, let me see, let me see. Where’s the metadata, uh,

No, no, no, no. Um, uh, I don’t know if I can [00:14:00] see it in here, but uh, let’s see if I can please see it in here. Let’s just find any, sorry about that. Let’s see if we can just find any picture. Uh, let’s go back to this. Okay, I’m just going to open this cause it says COVID-19 pandemic. I’ll just open this first girl.

Um, this is the metadata. And if you download this picture, it comes with the stock photo ID. What categories, who the photographer is the same goes for ID three tags. So here she’s showing you in an older version of a I tune, I guess. Here’s the name and then artists, the album, artist, the name of the album.

What grouping is it? Who did it? And if you have any comments that is the extra [00:15:00] ID edification information that goes beyond the actual audio. Name author, album, genre, and artwork. It makes finding particular songs in your music library easier. It also helps whatever software you’re using, soar your stuff.

So metadata is useful for podcasters because we, um, you know, if we can have our. Email address and website embedded into the ID three. It helps create relationships. Podcasts are as mentioned their info, but if someone’s downloading this and the email and websites there, they can just click on it usually and go right to it.

Um, once you edit your ID, three tags, uh, all the information goes with the file. So someone downloads it, they get everything leading right back to you and your brand. Um, And then she says your podcast goes where it’s meant to go. And most MP3 player software, [00:16:00] audio files are sorted by their ID, three tags.

So music goes with music, audio books, go with audio books. Podcasting goes with podcasting. So this makes finding and browsing. Easier. And then no matter where it ends up your signature is sort of embedded into that file. Okay. And you know, as far as Elsie says, it looks pretty and that’s true. Like, uh, iTunes.

You know, if you’re just quickly glancing it does help you sort of visually organize what you need to do. So I hope that’s helpful cause I don’t know too much about ID three tags, but let me go ahead and stop sharing. Go back to what we were doing over here. Um, it’s not obvious whatsoever. In fact, it’s difficult.

I think, um, Okay. So, no, you don’t have to ask Elsie next week. That’s funny though. She’s hiding. Um, [00:17:00] Yeah, no worries. I don’t mind looking it up. I should have done a long time ago. Okay. Uh, Christine says, hi. Hi Christine, regarding growing your audience. How much time should you give yourself? What type of increase should you expect with each additional podcast?

Doing it organically, promoting on social media, reaching out to likeminded people, et cetera. What are the best, low effort, high impact actions to take?

Whew. That is a loaded question, girlfriend, but, um, okay. So as far as low impact, high weight, high impact, low effort, I think the most high impact low effort is. Facebook ads or any kind of social media advertising, because you can pinpoint exactly who you want to reach, whether it’s geo-targeted, whether it’s [00:18:00] gender and age, whether it’s certain, um, interests that they have the fastest way to get to where you want to go is always going to be.

A paid advertisement where you can target the exact people. I don’t think that Facebook ads are that expensive. Um, and I do think that it’s a quick way to get to where you want to go. I also think that anytime you can, right? Big evergreen advertising. So for example, let’s say you’re posting on Twitter and you’re talking to likeminded people and you’re interacting, interacting with everyone, but sometimes you just need.

A quick reminder on those feeds that you’re doing this show about this. So. For Elsie and I, it would be something like, Hey, uh, have you heard the only podcasting show that’s hosted by two women? If not, here’s the link, like nothing specific about what we talk about that week or specific about she and I, or specific about what’s going on in podcasting, but [00:19:00] just, Hey, this is what it is.

And if that’s interests you, this is where you find it. It’s sort of like a, what I call generic promotion for your show. And I find that if you’re, if you can be clever with those and funny with them, They are actually the thing that gets you the most traction, because they’re very shareable and they’re very shareable cause they don’t pertain to any specific episode.

So people are comfortable, especially people who already listen, they’ll take that tweet. I say, Hey, you should be listening to X, Y, and Z. And they retweet it because they already listened to X, Y, and Z. They want to share it. And you can even say in that tweet, Hey, if you already listen, share it with, you know, just click here and share it.

And it usually will get you a pretty good boost. I think during the, you know, the days that those things go out, I usually like to have one or two go out every day. We haven’t, we have a new social media teams, so we haven’t quite gotten them up to speed on what we’re normally doing. But, um, [00:20:00] yeah, that’s all pretty low effort, high impact thing to do.

I also think that. Email is a low energy high impact, because once you have collected email addresses, they’re sort of yours forever, and you can just sort of like reach out and touch them whenever you want to. And it goes right into their inbox, something they never ignore as opposed to social media, which is very easily ignored because you can just.

Turn it off and go away, but most people will still check their email on their phone or their, you know, they’re working worried about missing one. Um, so Sean says my personal feeling about ID three tags. Nice mask, Shawn, if you can include ID three, tagging into your production workflow without adding too much time or trouble go for it.

Otherwise don’t worry about them. Most podcast apps, ignore ID three tags, and take metadata from your [00:21:00] feed. That’s very interesting. So. Uh, if your art are doing it, and if you can add it in as you do, you’re uploading, um, then so be it otherwise not too much worry about, he also says the blueberry hosting server can write your ID three tags automatically.

If you have that option turned on and yet he works for blueberry. Yeah. So I think Lipson does too. So, um, there are other options so that you don’t have to continuously remember to update your ID three. Um, if you guys want to share, since we have a little bit of time, what are your most low energy, high impact ways of building your audience?

And I’ll wait for you guys to put those in for a minute while I tackle this last question. Uh, well, this, the last question that was written here from Karen Jackson, how would you pitch a group or a person to promote your podcast as a way to grow the audience? It seems like it’s a [00:22:00] different ask than a sponsor.

Well, yeah, because really your sponsor is going to get, um, they’re going to get exposure in exchange for money. But in this case, you’re asking a friend to promote you sort of for free. Um, and I think, you know, uh, I mean, as far as how I would do it is I would read, I would send them an email. I wouldn’t say, you know, I value your friendship and thank you so much for all your support.

And I just have a quick ask. If you wouldn’t mind sharing this here, I pre wrote what you could put in your newsletter or I’d give it click to tweet. All you have to do is click here and we’ll go right out to Twitter. Also, here’s something you could post on Instagram. It would mean so much to me. If you believe in this podcast, this is really what I’m trying to achieve with it.

And, you know, I would love your help. And in addition, if there’s anything I can promote for [00:23:00] you, Then send it back to me and I will do it right now. And this way everyone wins and everyone’s happy. Which is my dream. People is for everyone to win and for everyone to be happy. Uh, Karen says she noticed an uptick in marketing when she started posting to Instagram.

So Instagram is also very low energy, high impact. The trick there is hashtags. Make sure that you get a lot of hashtags in there. You’re allowed something like 30 and you can go to a websites. Um, to pick as there’s apps and there’s, uh, let’s see, hashtag for instance, Graham, um, let’s see, like best-hashtags.com is a good one.

all-hashtag.com. Uh, the ultimate list of the most popular Instagram hashtags is on influencer [00:24:00] marketing hub. Um, And there’s all kinds of like top hundred hashtags and chop hashtags of 2019 and how to use them. But basically you want to find hashtags that are trending to some degree and that other people are using so that if you, you know, Right now in Instagram, you can follow a hashtag as a, on your feed.

So if somebody has influencer marketing hat, hashtag influencer marketing, you will happen to show up in that feed and then they may be interested in your show. So pick the right hashtags, pick something that people are following that people tweet on all the time. Well, yeah, so here’s Stephanie. Um, Oh, she says not asking a friend, but an organization.

Oh, whose members I think would enjoy the show, but good point about making sure to provide value to them. Oh, you think, Oh, that is a good question. I’m making a face because I don’t think I’ve ever thought of that. Um, [00:25:00] Yeah, Pinterest is very big. Apparently Patrick says it’s Pinterest. Still a thing. I believe Pinterest is still a thing.

I don’t do it a lot, but I I’ve been, I’ve actually been wanting to get back into Pinterest and maybe put little in some YouTube if I can get over myself. Um, I would love to. Explore that for she podcasts, but I’m okay. Asking a group, if they would mind telling, you know, an email. I think just finding like the marketing director of say, okay, of say a nonprofit organization and say, Hey, um, I’m this person.

And I have experience with this and I do a show on this and it’s something I think that your, your members would enjoy. And I love to see if you would, you know, share it with them and they may ask you for money or a donation if it’s a nonprofit. Um, [00:26:00] and then, Hmm. Mmm. I dunno. What do you guys think? I mean, I think I would just say.

Is there any way I could, you know, how does someone get on your email is to have this podcast? I think your members would really enjoy. You can also see if you could possibly advertise to them via Facebook because you can target, um, you know, you can target members of someone’s, you know, traffic from someone’s website.

Now you can target. Um, people who like certain pages, depending on how big the pages are, Jenny says don’t hashtag spam. Yes, I, yes. Please make sure that the hashtags you use are relevant and that they will lead people down the right path to your show. Don’t just use hashtags that are popular. I agree.

Thank you for pointing that out. Um, [00:27:00] Some people will tweet or post on a trending hashtag, but it has nothing to do with them. Yeah. Don’t yeah, don’t do that. Um, and then w Beth Whitman made a great point, which I don’t think I can see. Hold on. I think I’m missing something.

You guys are welcome. Oh, Beth says I send out a weekly. I couldn’t see this before. Okay. I don’t think I saw Twitter either. Oh, okay. So Stephanie says for me, low impact, high return outreach, or quick videos on Instagram or Twitter. That’s good to know. And then, um, Hashtags are the bomb books to Graham ex-pat life, language, learning hashtags for her.

Um, and then she says, I love me. Some Twitter is not for everyone, but I adore I can post using my social media planner. So it’s easy if I get too busy, um,

[00:28:00] Okay. Uh, Stephanie says I’m so uncomfortable with my newsletter. I just can’t get it right. What was your inspiration to get your format and content down? I mean, I wasn’t necessarily inspired, but there are certain things that go in there every single time. One of those things is a summary of that week’s episode and.

It can be, you know, like after I interview the person, I would write like a little couple sentences about what I learned and what it was like having them on. Um, and then LC, we, you know, after a couple of years we started putting the show notes because they’re time coded, but we didn’t always do that. And then at first I would do like a, a paragraph about the week, like this week, I’ve been thinking about this because of this and this.

And then, you know, that would be a top. And then it would say, This week on the app, you know, on the episode. And then if I had any articles would be this week, [00:29:00] I’ve written this, this and this. Um, and that’s pretty much the newsletter, the newsletter, technically Steph is what’s going on with you. So like what’s going on with you?

Are you writing, are you featured on any podcast? What’s your show about this week? What kind of stuff have you been thinking about? Have you done any kind of like. Self care things. Are you thinking about business? Are you just trying to move through the days mindfully? Are you having a nervous breakdown?

Like all of it is interesting. All of it is relevant, even if it’s not relevant to your show because you are the host of this show. They’re for everything that happens to you is relevant. Um, So if that works then, yeah. I mean, I don’t have, I have new letters. I like, um, and some are better than others. I think Amber McHughs is really good.

Cause she posts like a couple paragraphs about what’s up with her. [00:30:00] And then like, I like the newsletters that have at the bottom, like what I’m listening to, what I’m watching on TV. Here’s a video on YouTube that I thought was funny. Um, here’s w books that I can’t seem to get to, and here’s what I made for dinner.

Um, Danielle follow up to the newsletter. I’ve never done one. Where would I start? Cause I have so much content. Well, I don’t, you know, newsletters of the kind of things that you don’t really go backwards unless you can go backwards. So, so basically what I would do is similarly, if you’re doing a show that week, one section is about that week’s episode.

And then if you wanted to, you could do like throwback. Episode and post about something that you did on that day, however many years ago. So like this, you know, on this day in 2018, our episode was about this. Um, and then you can just flip up the years or do whatever you wanted there. And then similarly, um, [00:31:00] talk about what’s going on with you that week.

What kind of stuff you’re thinking about what you want to bring to the table? What do you want to offer your membership? Um, And then if you want to throw in some personal stuff that you think the, you know, we’re always looking, I’m always looking at stuff like today. Just as an example, I am looking at member full.

I’m looking at Neil Patel’s. Uber suggest I’m looking at what else is up here? Dub Sato is something that I’m hooking up for. She podcasts. Um, I’ve been using Upwork this week to help me build a membership like we’re always using and doing something. And that’s the kind of stuff that I think goes into a newsletter.

Like if I was going to write my own personal newsletter, Just from the stuff today that I’m looking at. Um, that’s what I would put in there. A throwback episode, Elsie and the show six years. So, you know, now I’m curious, although I don’t feel like logging into Libsyn, but [00:32:00] yeah. What, what were we talking about four years ago or two years ago in may?

I mean, I can only remember where. I don’t even want to think about what you’re talking about four years ago. Cause my daughter was really sick then. So, you know, if you had personal crises avoid those years probably, but um, you know, for you to have so much content, add a piece or two in every single newsletter, but you start with what’s going on that week because newsletter has the word news and it ain’t news.

If it’s old, that’s why it’s new.

I’ll just leave it to sink in. Cause I’m just realizing it now myself. It’s new. So you start with what’s new. Cause it’s the news. God, I’m smart. Come on. That’s that’s me just like smoothing out the obvious for all y’all okay. Stephanie says, this is my mess. And she’s living in here as an example. Thank you for doing that.

Stephanie. That’s [00:33:00] very helpful. Take a look at what she wrote or what she’s showing you. I use active campaign. There are templates in there that kind of help you block things out. Um, I am definitely getting back to doing a weekly LLC and I have not done one in awhile, but I’m going to get back to doing it in a while.

Um, hello, Bonnie Bonnie says she just started out the super squad and SPL on my Facebook lives. Thank you for doing that. That’s really nice of you guys. Um, Listen, uh, for those of you who love being the super squad, if you wanted to share about it, I certainly wouldn’t hurt my feelings. However, I’m moving everything again off of Patriot, not again, but still that’s why we’re building a membership so that all our Q and A’s like this one can go into like a member membership on our she podcasts.com website.

It’s the digital vault. Everything will go into the digital vault. You guys don’t have access to everything we’ve done in this super squad. Um, as well as, um, categorizing what each [00:34:00] show is about so that, you know, like for each show, like if you wanted to look up quick marketing, or if you wanted to look up ID three tags, um, you could just do an FAQ look for that.

And then all of the relevant ones will come up and you’ll be able to like sort of fast forward through. You know, it’s like a huge bank of knowledge and, uh, we want to make it a little bit more searchable for you. So that’s what we’re working on. Um, let’s see. Are there any other questions? I hope I didn’t miss any questions.

Let me go back to the here. Uh, Bonnie says, which newsletter do you love? Yes, Bonnie. Which newsletter do you love? Um, I like Amber McCue. I like, um, Alexander Alexandra Franzen. She’s I know she has her. I think she does your podcast with, well, it’s a concern and they’re both very creative, funny ladies. Um, and I think that show’s called obsessed, but she, they both actually here also has great newsletters.

If you want to sign up for [00:35:00] some, um, Stephanie says, brilliant. I don’t know how y’all do all the things well, right now we do it with Upwork. Cause I can’t do all the things. I can’t do it. I can. I can own the school and cook and do membership and an event. And you know what suffering it’s my hair, my hair is what suffering.

It’s the hair. That’s suffering. Look at me. I’m a mess. I’m a mess. It’s fine. I’m just joking. I mean on that, but I am, this is just life, right. Can you type those here? Oh, you mean the, the newsletters of course. Oh gosh. Uh, okay. Right Melissa Cassera Alexandra friends’ and Amber McCue. And if you Google any of them, Uh, you’ll find there.

Thanks Patrick. If you Google any of them, you will [00:36:00] find their newsletters and just get on for a couple and then can hop off a Melissa, because Sarah specifically is a brilliant copywriter. Oh, you know who else? Laura? Belgray talking shrimp. Actually who’s calling me stop that. And actually Laura does not do the thing that I like where she talks about stuff she’s like noticed or, um, what kind of stuff she’s listening to, but she’s a brilliant, brilliant copywriter.

And every one of her emails is like, you just want to eat them up. They’re so compelling. Usually she’s selling something, but it doesn’t matter. I don’t buy it. I just read it for the stuff. Bonnie says she just dyed her hair again. I’ve only done mine once and I had to get my colorist to give me the stuff now that she’s taking appointments.

We, uh, we don’t know what’s going to happen. Uh, this is our lives right now. This is our life guy, [00:37:00] hangs. Our hair is suffering. It’s all, all of us. Here’s a sad, sad story, but we will get it back. Look, it’s growing nicely. It’s growing out. It’s getting long. People who saw me at pod Fest said they have not seen my hair that long ever.

And look, it’s probably another two inches longer than me. It was then. So he were growing out her hair and it’s exciting. Um, I have anything else to share with you guys, except for those of you who weren’t on earlier, if you want to speak at Hsu podcast live, um, Go to sheet, podcast.com/speak and fill out the application so that we can look at your application and see if you can speak.

And she podcasts live. And if anything happens to the live event, it will not be pivoting to virtual. It will just be postponed to a later date, hopefully at the same hotel. I mean, I’m assuming it’s the same hotel. Um, let me know. Let’s see last chance for questions. [00:38:00] But not your last chance for answers.

Cause they’ll see, we’ll be back next week. Um, do you do her hair layers have grandchildren? That’s a sad thing to think about. Um, do you have to have a penis to speak? No. Quite the opposite. You cannot have a penis to speak as a matter of fact, um, apply anyway, Patrick, but, um, The thing is that the reason why we don’t take male speakers is because there are at least five other podcasting conferences where a man can speak and therefore taking the chance from a woman who may not otherwise be.

Asked. And so I really do like to have all of the speakers be women or gender new. Is that not a word, non binary, gender non binary, or, or non binary? Gender fluid. All those [00:39:00] other things. You’re pretty solid in your gender there, Patrick, and it’s not remotely female, so yeah, I’m going to go with probably not, but if, but please attend and I would love to see you there if it’s close to you.

And there are men that attend. In fact, we had quite a few last year and we should have quite a few more this year. So. Yeah. I mean, we didn’t talk about it. You’ve never, I don’t think that you’ve spoken to any of the other things. I wouldn’t mind if you led like a meetup or did something interactive that didn’t take like a session spot.

So maybe we can talk about the cause you, I think you have some very interesting things to discuss. So let’s discuss it. Well, you should get a hair products company to sell their stuff. If she podcasts, like I am actually looking for hair products to donate some stuff, some fancy schmancy stuff, uh, to the swag bags.

So, um, you know, I’m, I’m looking for all kinds of the people that donate their stuff. So we’ll see how it goes. [00:40:00] Um, yes, but I would love it for you to go. I agree, Bonnie. He should go so he can meet us. Um, well thank. Yeah. Well, let’s talk about it. Can we talk about it? Technically? The answer is no, but maybe, but we have to be careful about it.

Cause I don’t want to say no to a woman and then have you there. Cause it’s not fair, but let’s talk about it. Okay. Uh, thank you guys so much for being here today and listening and, uh, I love Monet. But you can see, it’s not doing me any favors at this moment. That could also just be me and my disheveled lifestyle.

Um, by the way, Isaac’s into my makeup this week, he keeps wanting to pay his face so that he looks like, um, ACE freely from kiss. And so like yesterday he had like the black eyebrows and then he put some black shadow. He just [00:41:00] used all my stuff and actually. You know, other than making a huge, he was very careful with my things and he drew very gently and he didn’t ruin any of my makeup.

So today when, uh, he asked me if he could use my makeup again, and I was like, no, he cried because he was so careful and he treated my thing so nice. But also who knows what he’s going to do today. So like, I just didn’t want to let him, but. I felt sad because he was sad and he was sad cause he worked so hard to be good to my things, even though he didn’t ask me the first time.

Anyway, it’s so fun being home with your kids all the time. Can we get an amen for people who just are enjoying every single moment with your children and also a big F you to people who are lying? Cause you know, every minute it’s not perfect. Anyway. Thank you so much. I love you guys. I will see you in a couple of weeks, but I’m [00:42:00] always here for you, Jess, as she podcasts.com.

Um, anything you need, let me know, happy to answer tag me in here if you want. Um, and have a wonderful day and have a wonderful week and have a peaceful couple of lives until we can get back our. Mental health. Goodbye. Talk to y’all soon. Love you mean it?

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