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The Super Squad QA Library

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  1. Jess & Elsie QA and Podhive Coaching Call
    06-10-21- Traci's Coaching Call- Support and wins, rebranding and branding strategy
  2. 06-08-21- Elsie's QA- Is a listen the same as a download?, the benefit of third party podcast services, and finding the right people
  3. 06-03-21- Traci's Coaching Call- Taking a break between episodes
  4. 06-01-21- Jess- Membership sites, content calendar, and super-secret birthday surprizes.
  5. 05-27-21- Traci's Coaching Call- Members share their wins, talks about setting your podcast up for success and how to preserve your energy while launching.
  6. 05-25-21- Elsie's QA- Talks; bugs with the new Apple update, keeping it authentic, and website integrations
  7. 05-20-21- Traci's Coaching Call- Talks about editing and interviews
  8. 05-13-21- Traci's Coaching Call- Traci answers questions about the Spotify + Apple Podcasts subscriptions among other things
  9. 05-11-21- Elsie's QA- A question about Apple Podcasts artwork not showing up and a super deep into Elsie's own productivity journey
  10. 04-05-21- Jess' QA - Podcast sponsorships, audience engagement, podcast hosts and community input.
  11. 04-29-21- Traci's Coaching Call- Rapid fire information- prepare for 1.5hr call next week, marketing and challenges that podcasters face.
  12. 04-27-21- Elsie's QA- New Apple Podcasts and Spotify subscription announcements!
  13. 04-22-21- Traci's Coaching Call- Relationships with co-hosts, difficult conversations and member support
  14. 04-15-21- Traci's Coaching Call- Clubhouse, self care, and new opportunities
  15. 04-13-21 - Elsie - Content for premium podcasts and expectations around $$
  16. 04-08-21 - Traci's Coaching Call- Fears around perfectionism and podcasting to publishing
  17. 04-01-21 - Traci's Coaching Call- Email lists, social media marketing, and trying new things
  18. 3-31-21 - Elsie - Rebranding, posting to YouTube, and marketing to your subscribers
  19. 3-25-21 - Traci's Coaching Call- Workflows and marketing strategies
  20. 3-23-21- Jess – Design talk, rebranding, consulting and monetization
  21. 03-18-21- Traci’s Coaching Call- Workflow Tips
  22. 03-16-21- Elsie - A walkthrough of the upcoming iOS 14.5 Apple Podcasts changes & Why artwork is even more important now
  23. 03-11-21 - Traci's Coaching Call- All about sponsorships
  24. 03-09-21 - Jessica - How much data is too much?
  25. 03-04-21 - Traci's Coaching Call
  26. 03-02-21 - Elsie- Engagement, Early Release & Adult Content
  27. 02-23-21 - Jessica- Talking Engagement in your Niche
  28. 02-18-21 - Traci's Coaching call
  29. 02-16-21 - Elsie's QA testing out Run The World
  30. 02-11-21 - Traci's Coaching call
  31. 02-09-21- Jessica- Media Kits, Website Links
  32. 02-04-21 - Traci's Coaching call
  33. 02-02-21 - Elsie
  34. 1-26-21 - Jessica
  35. 01-21-21 - Traci's Coaching call
  36. 01-19-21 - Elsie
  37. 01-12-21- Jessica
  38. 01-07-21 - Traci's Coaching Call
  39. 12-22-20- Elsie QA- Planning for 2021
  40. 12-17-20 - Traci's Coaching Call
  41. 12-15-20 - Elsie
  42. 12-01-20 – Elsie
  43. 11-19-20- Traci Coaching Call
  44. 11-17-20 - Elsie
  45. 11-12-20- Traci Coaching Call
  46. 11-10-20 - Jessica
  47. 11-05-20- Traci's Coaching Call
  48. 11-03-20 - Elsie
  49. 10-27-20 - Jessica
  50. 10-17-20 - Elsie
  51. 10-12-20 - Jessica
  52. 10-06-20 - Elsie
  53. 09-29-20 - Jessica
  54. 09-22-20 - Elsie
  55. 09-14-20 - Jessica
  56. 09-08-20 - Elsie
  57. 09-01-20 - Jessica
  58. 08-01-20 - Elsie
  59. Special Jess & Elsie QA!
  60. 07-11-20 - Elsie
  61. 06-23-20 - Jessica
  62. 06-15-20 - Elsie
  63. 06-9-20 - Jessica
  64. 06-02-20 - Elsie
  65. 05-28-20 - Jessica
  66. 05-20-20 - Elsie
  67. 05-12-20 - Jessica
  68. 05-05-20 - Elsie
  69. 04-28-20 - Jessica
  70. 04-21-20 - Elsie
  71. 04-14-20 - Jessica
  72. 04-07-20 - Elsie
  73. 03-31-20 - Jessica
  74. 03-30-20 - Elsie
  75. 03-24-20 - Elsie
  76. 03-17-20 - Jessica
  77. 02-25-20 - Elsie
  78. 02-18-20 - Elsie
  79. 02-11-20 - (Take 1) - Jessica
  80. 02-11-20 - (Take 2) - Jessica
  81. 02-11-20 - Jessica
  82. 02-04-20 - Elsie
  83. 01-28-20 - Jessica
  84. 01-21-20 - Elsie
  85. 01-14-20 - Jessica
  86. 12-19-19 - Elsie
  87. 12-17-19 - Jessica
  88. 12-3-19 - Jessica
  89. 11-26-19 - Elsie
  90. 11-12-19 - Elsie
  91. 11-09-19 - Jessica
  92. 11-09-19 - Take 2 - Jessica
  93. 11-7-18 - Jessica
  94. 11-5-19 - Jessica
  95. 10-29-19 - Elsie
  96. 9-24-19 - Elsie
  97. 9-17-19 - Elsie
  98. 9-11-19 - Jessica
  99. 9-3-19 - Elsie
  100. 8-27-19 - Jessica
  101. 8-20-19 - Elsie
  102. 8-7-19 - Jessica
  103. 7-16-19 - Elsie
  104. 7-11-19 - Jessica
  105. 7-3-19 - Elsie
  106. 6-28-19 - Jessica
  107. 6-28-19 - Elsie
  108. 6-11-19 - Jessica
  109. 5-28-19 - Jessica
  110. 5-23-19 - Elsie
  111. 5-14-19 - Jessica
  112. 5-9-19 - Elsie - Podfund Discussion
  113. 5-7-19 - Elsie
  114. 4-30-19 - Jessica
  115. 4-16-19 - Jessica
  116. 3-19-19 - Jessica
  117. 2-19-19 - Jessica
  118. 2-5-19 - Jessica
  119. 9-27-18 - Jessica
  120. 9-20-18 - Jessica
Lesson 7 of 120

05-20-21- Traci’s Coaching Call- Talks about editing and interviews


[00:00:00] Traci: [00:00:00] Hey, I’m gonna go ahead and make you the host. Um, there you go. Thank you.

All right. Oh, I do have my video on. Okay. Awesome. All right.

Hey, everybody looking like another full house today.

[00:01:00] Or Ooh, that light, like it’s super frizzy, but it’s just the light catching it. Or maybe it is super frizzy here. Now you have a halo around you. Yeah. So there that’s a skylight up there and I have one in my office also. And so depending on the time of the day, it like, that’s beautiful. I was saying you have a halo.

We shouldn’t hear the chorus of the heavens. It’s mine. It’s my angelic spirit. Okay. Whoa. Hello? Okay. Well, we, um, are still having people wrap, but let’s go ahead and get started. How is everybody doing today? Let’s do a, we have a small, small enough group to do this today. Let’s do a one word check in on how everyone’s feeling or a word that’s coming to mind or something [00:02:00] that they just a one, one word share, share with us where you are right now.


Encourage. Okay.

That’s a great word. Tell us more. You said it was one word.

Yeah. Okay. So you’re right. I did say that, but I can’t do anything in one word.

I can’t either, but I’m learning because of hours of editing, you learn to be speed. Yes. But entrenched just peaked my curiosity. So not entrenched in current. Encourage marriage. Well, that’s a good word too. Okay. Well, I guess you don’t necessarily have to elaborate on it very briefly. I’m working voiceover coach in a direction I’ve been wanting to, I mean, really it’s what I was made to do in my heart.

And I’ve [00:03:00] waited a long time to work with this person. Timing is everything. I mean, it’s always everything and, um, it’s going very well. And what gave me some encouraging words today, like, I’m on point. So we all need to hear that we’re on point sometimes. So that was, that was nice to start the morning.

Okay. Great. Great. First word to kick it off. Say hi, Tammy. So we are just checking in with one word. Um, James, what’s your word? Grateful for sure. I sent out a post yesterday for a workshop. It’s kind of been 13 years in the making. I feel like I’m coming out of the closet with it. So well, I’ve been doing guided meditation work for a long time.

It’s really a, a workshop I’m very proud of helping people create guided meditations for positive change for their life. And then the, the second level workshop of that is how to create signature guided meditations to lead others. But I got so much great feedback. I kinda came out with it to friends and family and Tracy, thank you so much.

For, for, for, uh, [00:04:00] sharing that or saying hello on that unexpected. So just really grateful to everybody who said hello on Facebook and, and reach that so, well, I would love to have participated, but I was very excited to, uh, see the positivity and, um, know that if Wednesday, well, yeah. Where are your biggest fans?

And you can name are totally there. Okay. Great, great gratitude and encouragement. Let’s share another word.

JD. Um, I’m mixed is my word, right. To be positive. It’s just about where you’re probably getting the sunshine. It’s okay. If you’re not like everything with my podcast, everything [00:05:00] with, you know, My health coaching business. Fine. I have a property management client who I’m like, it’s just driving me nuts. So I’m trying to let it go.

And I’m trying not to let that infiltrate other things. Well, that is a great place for that. Um, okay. Well it, and, um, Leah, hello? Does anyone else want to share a word or, and, or when? Cause I know we got. James is when combined with his word, but words are wins. I guess my word would be overwhelmed right now, but all good breathing, breathing.

I’ll have to check you out, James.

Great. I’ll share a word. Ooh. So things are just picking up both on the producer with, with my day job, my other job, but then also with producer, your I’m learning so much every day. And so my [00:06:00] adrenaline is just pumping all the time is why yoga and meditation on the other end. And I do that pretty regularly.

So it’s a good win. Yeah, I’m sorry I missed your program, James. I did want to attend, but I’ll have to figure out a way to check it out. Another time might have to do like a pilot. Had she podcast special beta pilot, just so we can participate. I would love to for free just to bring it. Yeah. Even if it’s five or 10 minutes, I’d love to do that.

Well, I think there’s a weekly call. Next week, we get introduced that

you might be onto something. We might have it like, um, evolve into like a showcase feature inside our coaching calls so we can spotlight each other everyone’s expertise. That’d be a fun thing to do. Like once a month. There’s something that’s the brainstorming part is always fun. [00:07:00] So

you want to check

everybody, um, where the hell are we? Um, what would my word be stuck? Stuck, but not in a bad way. I think it is. It is, um, Personal professional awareness of stuck in a way that I think I will be able to now move through now that I am acknowledging the stuck. Um, and we have, um, recording like on the calendar now.

So like we’re. Starting to do this for real. Um, and that feels good. And a little bit like, Oh, Holy crap. And then what comes back to that? I think the recording piece of it, but like approaching [00:08:00] people was new and there was been like, okay, doing a new thing there. And then talking to people like, that’s what we do for work all the time.

So the talking to people didn’t feel stuffy and I don’t think the recording is going to feel super stressy. It’s like, Ooh. And then it has to get edited down into something that’s like, Something we can put out into the world and that I know myself and I know how I am about creating that kind of a thing.

And I suspect it’s going to take a lot of energy, those first few episodes. And hopefully I can just be smart and build that into my work rather than, rather than being tossed sideways by the load of that. So. Would you like to explore, um, talking through some of word workflow, snags, um, or pro, or are just helpful processes in terms of like [00:09:00] maybe something that we could talk through as tips with each other, for being unstuck in this workflow process of podcasting that can be overwhelming.

I mean, what are the things I think that I’ve asked folks before, and I’m curious to see it was more in an online format. Cause I remember there being a ton of answers is like how, how much time does it take folks to add it to things? And I know it’s different based on, you know, what the content is, et cetera.

I think I’m a little bit overwhelmed by the idea that there are definitely episodes where we have two or three people and like, Not just for like editing out the maybe, but like crafting what pieces of those interviews are going to be highlighted. I, there are some podcasts I listen to where it’s like, it, it seems on my end as a listener that clearly it was just kind of like you’re hearing from beginning to end with, you know, they, [00:10:00] how the person interviews, edits.

Lends to editing. If that makes sense, you’re kind of not ha you’re not doing extraneous conversation or, and maybe that’s just really good editing. I don’t know. Um, yeah, I don’t even know what I’m asking. No, that’s okay. I mean, I think you’re asking some really good questions and I think I see a lot of heads nodding.

So maybe Jen, as the, your head nodding, Cheryl, your head nodding, do you guys want to jump in and just talk about your, and what I’m hearing you say in this moment with this question is the process that happens from the time that they. Our podcast is recorded to the time that the podcast is actually finalized and ready to be released.

So, Jen, do you want to share first? And then Cheryl, maybe you go after. Um, I think I want first, I think some of the anticipation of the editing is because the interviews haven’t happened yet. [00:11:00] Like, I think when you’re sitting there and you have those conversations, you’re going to hear something and be like, that’s gold, that’s gold, you know?

And then you’ll like, while you’re recording, have a piece of paper next to you and a pen. And just write down the timestamp of, or a theme or something that came up that you’re like, Oh, I definitely want to make sure that that ends up in there. And then if you have a couple interviews that are coming together to be a single episode, one of the other things to do, I think is about the key themes of that episode.

Maybe there is a point where you’re asking those interviewees the same question. And then it makes the editing super simple because they’re talking on the same themes or they’re talking like, if you know where you’re headed and you sort of have a couple pillars, right? Like it doesn’t have to be completely fleshed out and then you can see where the [00:12:00] conversations go.

But at least if you have a couple like bullets that will anchor it, I think it’s going to be totally clear once you have the interviews. And then just on a workflow front, I would say, you know, when those interviews are happening, you know, when you want to publish block time in your calendar now sooner, rather than later after you do the recording, so that they’re like fresh in your head so that you don’t overbook that week, or those few days, like block the time now so that you have it and you’re not stressed and adding extra pressure.

Yeah, I think some of what’s going on or just how scheduling is working. We have kind of like three different episodes that we are working on and people are scheduled all over the place. It’s also a little bit like my, like I’m doing this. And I kind of would like to just concentrate on one thing, like, heck with my day job, I just want to do one episode at a time.

And like [00:13:00] that’s not, I’m not independently wealthy and able to stress for sure. Think to look that way,

Cheryl. Yeah, everyone keeps disappearing. Um, we see my internet is just, you know, it just decides to do this on Thursdays, right? No, it’s okay. I’m looking at everyone’s beautiful pictures and whoever’s live their beautiful faces. Um, I love what Jen said. I’m a little bit different. And in that I do interview one person and more times than not, it is beginning to end conversation.

Having said that, um, I’m a little, I work a little bit differently in that. W it’s when I listened to the episode that I do my, my notes of maybe content that I need to take out. Simply because the question made my guests feel uncomfortable, or I [00:14:00] talked too much because again, it’s not about me. It’s about my guest.

Um, and I have a tendency to, you know, fall into conversation mode depending on who the person is and like, you know, how comfortable we are and that’s okay. Sometimes it’s really enjoyable and people, you know, they respond to that. But everyone has a different cadence in how they speak and their little idiosyncrasy.

Where’d you go over here? Uh, there are little idiosyncrasies, like, um, uh, I mean, it’s really so interesting because you know, one person had this breathing issue that, Oh my gosh, God bless him. But that took copious amount of time. And I know I spend more time on editing than most. Human beings will because I just want it to sound good.

And I never really take things out of context, unless if save, we’re trying to, the guest is trying to think of something and they had a brain fart or they got stuck on something, but they remember, or the name later on [00:15:00] in order for continuity  I will take that out and put it where it was. They were talking about it.

So it flows better. Um, So that’s the only time I really take things out of context, but you know, that’s just me sometimes, you know, I know other people do to make it more lively and maybe that’s something I should do. I don’t know. Um, not more lively, but maybe we’re whatever content they’re presenting, they do take bits and pieces, which is there’s no right or wrong.

Um, but again, for me, I listened to it. I make my notes. I, I probably go through each episode at least. And this is just me half a dozen times before I publish. Um, and you know, again, that that’s me, I’m, I’m cutting down to now three times because it’s so time consuming, but I hope that helps you. Um, you know, it’s kinda like when you get, uh, uh, got your paper back in school [00:16:00] and instead of.

The teacher talking about your content being good. It was all red line. And just talk about, you know, your, you know, your spelling or your grammar belt, and you’re like, yeah, but what about the content? Can we talk about the content first and then we’ll go back and correct. Whereas some people talk about the corrections and then they’ll talk about the content.

So whatever feels right for you. That’s what I would say is how you should work.

Did I have, I have a comment. So what both Jen and Cheryl said, completely agree. And we all come from our own perspectives, right? So I come from a background of live entertainment. You don’t get to edit live entertainment in order to put on a good show. You are rehearsed and practiced so that when you go on stage.

It’ll be close to perfect. And if it’s not, you just pick up and move on, there’s no editing. So [00:17:00] for me and my podcast, It’s how do you prepare? So my preparation sets me up for no editing. I don’t edit one single thing. Um, I understand what my intro is. I know what my outro is. I do the pre-interview with the guests.

And I say to all, cause they even asked me, well, um, will this be edited? And I say, absolutely not. You either know what you’re talking about. And in this pre-interview it sounds like, you know what you’re talking about, so I’m okay going with it, but there is no editing. Um, if you were in radio, live radio, live TV, well TV, they do have that five second delay.

Maybe they do in radio as well. But. Leah is your comfort zone in editing in order for you to feel comfortable about your product, or are you willing to walk the tight rope that we all walk and put [00:18:00] yourself out there after you’ve organized yourself and you go with the flow that’s when it becomes organic, you go with the flow.

What do you think? All of this is what it’s making me realize is I don’t know that we yet have a sense of. Who are we going to be as podcast hosts, like the way that we’ve been approaching our discovery trials, it’s been much more conversational. Like let’s have a conversation about something that we are, and that makes a lot more conversation than can necessarily fit into an episode.

And, and. Like I’ve struggled. One of my favorite podcasts, it’s two female hosts and trying to figure out who’s listening to them. When it’s a conversation I had to spend some time letting go of, like, I don’t actually need to know who to, maybe I’ll sort this out over time. It’s easier for me to listen to podcasts when they’re two hosts, when two very different voices are, are kind of happening.

Um, so there’s a part of me that wants [00:19:00] to shy away from it being conversational simply because I want the content to shine, but I also write I’m doing this with a cohost and I don’t know where we’re each gonna land on this. I know her favorite podcasts, pod cast. It’s two hosts. Two women and it really is about them.

So that’s what she’s thinking about. I’m like, yeah, but I don’t listen to it. My favorite mother that’s her favorite. So I don’t know if you listen to it, but like it’s the two of them talking about content they’re not ever talking to anybody else. So it’s a lot easier when it’s just two people talking to each other to have it just be conversation.

Yeah, I do, but Leah. Okay. So this was really good that you’re explaining this. So when you’ve gone through any of your run-throughs, or if you’ve attempted to tape stuff, are you on some kind of zoom or, or, or, um, platform where you can at least see each other and you can. Using signals back and forth. I find that very [00:20:00] helpful.

So my podcast is audio only, but I go on zoom and we have eye contact. So I’m shaking my head. I’m giving visual cues. I’m I can see if they’re just taking a breath, but they have more to talk about. And so I I’m sensitive to that flow because I can see. So you have that. Do you have a visual. Connection.

Why don’t you practice a little bit, have you practiced just to see how you do? Um, we have a lot of stuff that we do together in the platform that we’re going to report. We have a good sense of one another, and we have talked with folks. But we haven’t done a run through, I suppose. Right. We can ask somebody to come and be a practice person, so we can start to sort this out a little bit, I think, and again, this is where I think some of my apprehension about how long editing is going to take is also just not understanding yet.

What is our rhythm [00:21:00] going to be of our podcasts of us as hosts? There’s a part of me that’s like, Oh, I just kind of want to do what you do. Can I just see me and record a conversation with people and. Yes, the answer is the answer is yes. That’s exactly where you should be. You should not do anything other than exactly who you are.

Thank you, Jan. Jan. You just can’t see my head going up and down. But, um, but I, I think so a couple of points I want to have in some, not in summary, but just at this place in our conversation. Want to kind of pull together as you’re either going to put in the time on the front end, or you’re going to put the time in, on the back end.

And if you put the time in, on the front end, and this is my personal opinion, that’s just way more fun time because that’s time where you’re engaging with, with you. In your ha I mean, your, you, your co-host and your guests, if that’s applicable, it’s time when you’re [00:22:00] getting energetically ramped up about the content that you’re creating, it’s time that you are mentally focused on creating in that creative mode of, of wanting to put forth the best possible product that you can do.

The time’s going on the back end feels like it’s you set yourself up for a little bit of mental sabotage, cause you don’t like the way your voice sounds or you didn’t remember that you said this that way and say you have to be really comfortable not to self-sabotage your own product because you’re over editing it.

Or if, if you’ve ever painted a painting, um, one of, uh, a business that I used to have, but will also just one of my very best friends, a fine arts painter. She always used to say, don’t over paint the painting because it’s like, they’re at a certain place. It’s a masterpiece. And if you just keep tweaking it and just keep messing with it, then you ever paint it and then you ruin it, you know?

And that’s, that was how she would phrase it and it would ruin the painting. [00:23:00] Um, so I think that that’s. A slippery slope when you do your own editing too, is that you’re, you have to be in a really good mindset of positivity and confidence and not over paint your episode code way, you know, don’t over editing it.

So, yeah. If there was a choice of time spent, I personally think the prep time and feeling confident in that ramping up. It’s a, it’s like taking a road trip. You’re always excited when you’re on the way there. And you’re thinking of where you’re going to go and who you’re going to see and the places you’re going to eat and the people you’re going to talk to.

And then on the way home, you’re like, I just want to get home. So if you think about it, energetically and those ways that, and apply that philosophy to editing prep time is way more fun than. Post-production editing and personal opinions. So I see some heads nodding. Would it, um, would anybody like to share around, around their process?

Uh, Cheryl and then maybe, yeah. I just want to respond to that really [00:24:00] quickly because in this sounds defensive, forgive me because I do a ton of prep work. I do. In fact, I had someone comment to me recently that it’s more like a journalist because I do a lot of research on my guest. I write out the set questions, but also individual of course, individual questions for my guests.

So I do a lot of prep work, my editing really more. Isn’t the sound of the podcast. So incredibly important breathing secrecies about someone’s cadence. I mean, I had someone. Who is really at the top of her game in voiceover, and yet in an interview, her, she, she fought stuttering as a child. It came out in her interview, which was really interesting because as a pro you would never guess this.

Right. Right. So when I, and I, so again, I’m just clarifying that it’s never content that I’m editing, unless it’s more times than not me, because I tend to ramble like [00:25:00] right now. But, um, So it all depends on what you want, your sound. Some people like really raw edgy sounds to their podcasts. Some people like really clean, just pristine sound.

Mine is more about how can I make the guests sound their best so that I could have just left it the way it was. But do I want her to be stuttering? No cause they know that’s a vulnerability in a weakness of hers. So anyway, I just wanted to jump in and kind of clarify, clarify that if that helps at all.

And I’m glad that you did that too, because then we’re really talking about. Taking all these facets into consideration with a workflow being mindful of time management also because you do want to, you want to spend the time prepping. And like I said, energetically, that might be more of a fun place for you to land in terms of energetically.

But you don’t necessarily have control over your guests audio in a lot of [00:26:00] cases, maybe they don’t have the best internet connection and maybe they, um, like to your point, you would have never expected that she would have had that challenge, that vulnerability challenge that came, that showed up in the editing.

I mean, in the episode itself that could ideally, maybe be buffered by some editing. So then it’s really a matter of, I think. Managing the overwhelm of the time that it takes to produce a podcast. And I think fundamentally that is why, um, I think that’s really why we show up here every week at the end of the day is to.

Help each other continue to sustain this process. That is not always the easiest thing and does take a lot of time, but it’s so worth it. And in the end, I have a question of Cheryl. Cheryl, did you pre-interview her? I don’t do pre-interviews. I send out a questionnaire. Okay. There, we have it in [00:27:00] the prep work.

If you don’t know what your guests sounds like. Jen does. Pre-interviews and Jen, I know does the, pre-interview not only for her own content and how she wants to direct the interview that she actually works on her guests sound in the pre-interview right, Jen, so that when you get to the interview, their sound is as good as it can be.

Sorry. I have construction next door. I hope

right. And expected sound quality is shown. I do today. So emailing because I have an interview tomorrow and I’m like, they need to not do this from 11 to 1215 anyway. Um, I don’t, I give them tips for the sound in the pre-interview. Sometimes the pre-interview is just over the phone. But when we start the recording session, I’m doing a test recording.

I’m having them do things to adjust what they sound like based on, you know, what the test is, um, which is [00:28:00] part of why I don’t use zoom to record so that I can do that. Um, but I think like for me, the pre-interview is about the content and figuring out what my. It, first of all, can this person even talk about what they do?

Because half the people are terrible at talking about what they do, or like there was a woman who, sorry, this is sort of a tangent, but there was a woman. I had a pre-interview with yesterday who theater, who wrote a book based on her story. And yet telling me her story, there were zero details. And then when I asked it was still relatively vague and I’m like, this makes not a powerful episode.

So like, This isn’t a fit for my show, but so I use the pre-interview to know what my pillars are, what the key takeaway is of this episode. And then the actual interview is just a conversation, but I know where I’m going with the questions that I’m asking. And the whole key is [00:29:00] you conducted a pre-interview cause I’ve been a guest on shows where they just send out like Cheryl, these forms.

Well, that doesn’t really give the interview or, or me the gas a sense and feel for the rhythm for how it’s going to sound. And so I like sit with, do those. Pre-interviews talk to your potential gas. It’s the only way you’re going to man maintain any level of control. It’s so interesting. Cause I think we all have what worked.

I don’t want to do a pre-interview because to me it’s about the spontaneity and this person I’ve talked to on the phone I’ve I knew her, but again, it was just in the context of the interview that there’s certain things that came up that I didn’t, and it wasn’t horrible, but again, because I wanted her to sound her best because she is a pro.

But can, may I ask a quick question? How many people actually do their podcasts on camera? Record them on camera. We can [00:30:00] see each other and I don’t record the video, but I’m saying, you know, face to face, I should say how many people actually do that? We looked like we’d got just for, we got Jen, we got Judith against Sandy.

We got Leah. Um, Yvonne, do you do yours? Audio or video? Well, I will be starting video, um, because I eventually want to upload to a video. So that’s why I’m going to keep the video. So I have one. Uh, so yeah, yeah, I guess so. So I do audio only, but you know, I’ve, I’ve always said from the beginning and I’m an audio purist that way.

And I just, a lot of times, I don’t, I’m just curious. Thank you camera. Ready to my interviews,

but I do see, so that is a very interesting. Segue. Um, but you know, we can, if anybody wants to pop in about editing there, feel free, but one of the things that was actually, that’s so interesting how this conversation [00:31:00] can evolve and then it always has, um, circles back in ways that I was not planning but planning.

So one of the things that I did want to talk about today is the use of video and audio promotionally and, um, and YouTube as a platform, um, with, uh, A lot of the stuff that we covered yet last week too. I also wanted to be sure that if anybody had questions from last week, because it was such a low, so it’s such a tremendous amount of information.

I wanted people to feel like they could ask any questions from last week if they percolated over the last week. But so with, with video recording, Um, and, and YouTube, there are several different ways that you can optimize YouTube for search for your podcast. And we get asked about this a lot with producer podcasts, which is one of the reasons why I wanted to bring it to the call today is, you know, what really is the best way to leverage YouTube as a discovery platform for your podcast.

And. So, you know, it taking in the consideration as we started [00:32:00] with his call around the editing process and time management and workflow and everything in a lot of ways, adding video to your already existing work and audio is another layer of. What labor of love. Right? So, because if you’re going to release audio podcasts and video podcasts, you ultimately are talking about, unless you just don’t do any editing, you’re talking about editing two products versus one.

So there is the possibility of leveraging YouTube by just releasing the audio version to YouTube, with the static graphic and, um, and effectively. Being able to then if you’re doing that, then you can, Hey Charlotte, welcome. Um, then you can just edit the audio one time. You still have your music. If, you know, if you open and close with a music band and a professional voiceover or your own voice, and then close, and your audio, your cover graphic, or your cover art towel [00:33:00] conserve as the graphic on.

YouTube. And then you can still optimize the search. One of the things, regardless of how you use YouTube that I wanted to bring up is that you do have the option to utilize descript. Like you do your own. Show notes and your platforms, you have that same opportunity on YouTube to upload the description of your show and timestamped, um, places so that you can guide anyone that discovered you on YouTube.

You can guide them to talking points within your show. You can use it for keyword search optimization in, um, you know, with tags and the title and things like that. So, yeah. If you’re not currently releasing to YouTube, even if you just release your audio, I encourage everybody to add that to their marketing and distribution plan.

Now, the, a couple of other things that sort of a hybrid, which I heard some people talk about, um, [00:34:00] As we were talking about the editing process is that they record with video, but they don’t release the video in its entirety. The interesting thing that you could do with that, and again, it does take a little bit more, um, post-production editing, you know, to your workflow, but if you have the bandwidth, the budget to delegate, what you could do is record your guests.

So to do this point, like you can interact with them. You can see them, you can, um, Kind of pick up social cues and conversational cues. That way you could edit the audio version in its entirety and utilize it as its own full episode. But because you have those that video, even if it’s just raw video, you can take that and create the little mini episodes from that.

So you can leverage YouTube in that way where. You could upload your whole audio, uh, [00:35:00] episode and use that with the show summary and the show notes and the descriptions and the key stamps and key takeaways, timestamps, things like that. But then, because it is a video platform and there are some interesting statistics that show that people discover.

And we were talking about this on a client call yesterday. There are people that will discover your podcasts in the, in the neighborhood of 73% of people are discovering podcasts on YouTube, but they’re still listening to them versus watching them because of screen fatigue and portability that that listening allows over watching.

So. Um, based on that you could do a hybrid approach, which is that you could make many videos that you could upload still utilize the video platform, but not have to worry about having the, like a fully produced, you know, polished looking video episodes, so to speak. Um, and then the third [00:36:00] option would be that you would actually create two full.

Edits with, you know, a fully edit audio podcast and a fully edited video podcast and upload the video podcast to any of the video platforms, including you could use Vimeo and upload it to your website as well, so that you haven’t. I mean, there are clients that we have that actually have. Audio versions with audio players and video versions with the video players on their same website.

And then you’re pretty much serving all masters because you get the people who want to watch it. The people who want to listen to it, or the people who want to watch the whole thing or listen to the whole thing. So there are, there is that, that kind of interesting place where we are with video right now, um, That is effective, but, but it also does take a little bit more work.

So Leah, I saw your hand go up. Are there other staff or even just kind of, um, industry [00:37:00] common sense around, are there particular topics that are going to do better to do that extra work versus not? Um, you know, like I think about what are the industries that are going to do really well somewhere like YouTube, if they had an adjacent podcast, of course they would put it on YouTube, just podcasts that aren’t.

Going to make sense. Um, okay, so this I’m not going to be able to speak from a solid statistics perspective. I will go back and do some research and see if I can find that. But I will tell you in our experience as producing that. There are certain there’s certain tips and tricks. So like, if, you know, for example, that you’re going to release a video episode, along with an audio episode, there’s some things that you would want to do while when you’re doing your interview and things like that.

So, If you’re doing video and you’re bringing optics in. So let’s say that you’re going to do a screen share of something, or you’re going [00:38:00] to bring in a visual of some way. You want to make sure if you are going to do that, you want to make sure that you keep in mind your listeners. Are listening to it, not watching it, if you release the exact same episode.

So if you, if you record a video and you’re talking about certain things or you’re doing a screen share, or you’re holding up something, that’s not, that’s outside of just the natural flow of conversation. You’ve got to remember to be respectful to your listeners and not say, well, when you look at this or you see this, or if you notice this circle, because they’re not going to be able to see that, and that would be rare, really frustrating.

So you can actually lose listeners by doing that. Um, there are things that you can say, um, good transitional sentences. For example, you can say. You know, for those who are watching this, you’re going to see the blue circle for those who are listening. This circle represents X, Y, Z. So it’s such a simple but subtle thing, but so [00:39:00] many people forget to do that.

And then they alienate listeners. Um, that doesn’t necessarily answer your question, I realize, but I think it’s an important thing. If you’re going to utilize video and audio and use the exact same recording to be mindful of. Um, secondly, If, if you are going to create, uh, create content. The, the podcasts that are going to be viewed more than watch are going to be the ones that come to expect visuals integrated into it, because it’s not that exciting to watch two people talk to each other.

Like that’s, I think that’s one of the reasons why you get a two to one, almost a two to one ratio. Um, in terms of people who are watching, I mean, listening versus watching, even if it’s on a video platform, because you only can just hang out and watch us talk to each other for so long, it’s just not that compelling.

Right. So you might as well be doing it, something else, even I’ve used the steps, maybe even [00:40:00] several times on this call, but I’ll bring it up again. Cause it’s worth noting in the context is that before Joe Rogan went to Spotify, Um, he would have a million downloads per episode on YouTube, but he would have 2 million downloads per episode in audio, on the audio platforms.

So that mean 2 million versus 1 million. That’s a significant difference of people that were listening versus watching. And he even does do some at some points, you know, he’ll do a screenshot or they’ll look up something and show a screen or something like that. But, um, So, I don’t know that there’s going to be a charter true formula in terms of what types of podcasts are better for video than audio.

With the exception of, if you just know, like we have the I’m so much better at storytelling. So we have a client that’s in launch right now called winning workflows. And their entire podcast is about the monday.com project management system. Audio is just not going to work for [00:41:00] her. Because she is going to, I mean, even though we will release an audio version, she has to show the way the project management system works and she’s going to be reliant upon people watching that versus listening to it.

But we’re still coaching her through because she does want to release it to the audio platforms. We’re still coaching her through how to navigate that within the audio recording. So I don’t know if that’s helpful or not. Lee. I don’t even know many. Search your question, but it was my best shot.

Tracy, I have a question of you in that regard then. So I’ve been a talk show junkie my whole life. So Phil Donahue, Oprah, Larry King, everybody I’ve watched, you know, when, um, um, the New York guy, um, Oh, Howard stern. You know, he went from audio to simulcast audio video. So those were, is the difference in all [00:42:00] of these successful, um, television or video component, uh, talk show hosts.

The fact that they have celebrities on then, because I was glued to all these talk shows. I I feel, I mean, okay. First of all, I think a lot of the reason why Joe Rogan has, is the most successful podcasts in the world, like it or not is because he has, he has very interesting guests and they maybe are not celebrities in the Holly.

I mean, he has some Hollywood celebrities, but he, he typically has celebrates. Celebrities in their own, right. In their own industry. I think that, and this is just sort of my gut feeling to your responses. I think a lot of the video, the visual talk shows is because the two people are in person together and there is that chemistry.

And also you have this. Set design. So the set design is visually compelling. The, um, the two people sitting together watching their energy interact, that’s [00:43:00] going to be enticing enough to keep you engaged throughout the entire episode. Whereas if you’re like, we’re recording right now. I don’t, I know we do have a lot of people that listen to this app, you know, that can’t be here for the actual calls.

I’m wondering how many people have them actually watch it, you know, but. You know, that that would be interesting to find out, but I think it’s to the, I think they’re the visual enticement element of the talk shows is what makes those successful along with the quality of the guest. I get it. That makes a lot of sense, Tracy.

Thank you, Leah. Did you have you, I think you were about to ask a question. It was actually, uh, it was actually me Sandy, put a question in the, um, chat Tracy. Oh, okay. Yeah, it says if your video is already posted to YouTube, is it possible to go back and add the description slash transcriptions slash keywords?

I’m not sure one can edit that after the YouTube video is posted. So [00:44:00] I think you can, I think you can go back and edit anything on YouTube after it’s posted. Now, if I’m wrong, please correct me. But, um, Judith, we went back and edited some of your stuff. Didn’t we, once your episodes were uploaded, we went back and looked at them or, uh, we didn’t edit anything but funny.

You should say that because the gentlemen who uploads things for me, um, across the board, YouTube is one of the platforms I’m audio and he got the wrong placard. And now I’ve got to go in and change what is called the thumbnail out. And I’m going to learn that this weekend. That’s what I’m going to do it so you can change the placards out.

But we didn’t edit anything on mine. And I think you can definitely go back in and edit and enhance it. And if you don’t have a lot of comments or followers on it and you find that you can’t do that for whatever reason, then just delete it and upload it again. You know? So I mean, [00:45:00] but I think you can edit it cause even with Libsyn, for example, Um, you know, God forbid this was, this would happen to anyone.

I’m not saying it did. Maybe talking more hypothetically speaking that someone might have at one point in time uploaded either the raw video audio version of a podcast versus the. Versus the finished edited product? No, you’re human Tracy. Or is that what you’re saying? You’re human after all. Yeah. Thank God.

There was no profanity in Rawlins.

Uh, that broadcast training where I just, you know, I got that MCC in me that you give me that you can’t use profanities. My episodes are, um, are not mobbed explicit cause they don’t need to be, but, but you know, outtake sometimes, but yeah, yeah, that did actually happen. And um, and I had, uh, one [00:46:00] of my very best, the story is pretty funny because it was one of my most high profile guests.

The raw episode, the raw audio ended up being uploaded and released versus the finished audio. And, um, one of my dearest friends who’s known me for years, so great. Polite, nicely listens to my podcasts. Anyway, long story short, I’m doing a client call similar, maybe like what we’re doing now. And I get a text that says, um, literally, um, did you know that your podcast, uh, released a Raul.

File versus a finished file and I was dying and I was in the middle of a situation where I could not do anything about it. And, uh, so as it turned out yeah. And, and that’s somebody who does my production for me, I E producer behind cast. So yeah, we’re not perfect, but thank God that mistake happened with my podcast and not our clients.

[00:47:00] Anyway, I don’t know how I got off on that rabbit hole tangent. However that I’m just saying you can go in and edit your and Lipson. You can take it down, you can put it back up. Um, but it did have hundreds of. Of downloads before it was caught, unfortunately, but that’s okay. At least, like I said, they heard the raw version, um, which wasn’t, you know, like I said, it, it, like, we’ve talked about it.

It wasn’t terrible because it was just conversational, but it just didn’t have the, uh, the music entro and all that. So, okay. Now that made me feel like I have to pick up adrenaline. I feel like I’m sweating.

Um, okay. So, uh, who else would like to share, get me off the hot seat, please.

Well, I mean, you can share of crazy story that happened to you. If you uploaded something wrong, I’m fine with that. Just somebody say something. [00:48:00] Okay. So I didn’t upload anything by mistake, but I actually thought doing some outtakes could maybe be fun. So a few weeks ago, on a Sunday morning at seven 30, I went to rodeo drive to shoot a promo video.

Uh, PR promoting, uh, an episode on divorce fashion, and I figure seven 30 in the morning. No, one’s going to be on rodeo drive. This’ll be really easy. Nobody’s walking around. So I’m shooting my, and I do three takes. I’m shooting the video and across the street, there’s a homeless man walking down the street, screaming at the top of his lungs and I was just tired and the noise and I just in the middle, middle of my video, just scream, shut that.

Up itself in case you want to release this, but you know the word for it, you actually shut the F up. Oh, wow. And communicate with homeless people that you think are crazy. [00:49:00] They can actually obey. And then when I looked at this video, I started laughing. I said, well, I am the amicable divorce expert. And I even went back to the video and said that wasn’t very amicable of me, was it?

And I kept going on. I said, sometimes you just can’t be amicable that I thought. I think this is really hilarious malls to put this out on social media, because I think I would get thousands of hits on that one. So that’s my, you can bleep ahead. I mean, you can certainly bleep it. I felt so good saying that too.

When I saw it just released all of my pent up emotions and I thought, well, could I do a whole nother podcast called not the amicable expert? And then just, just release all my frustrations every week. Now that would be good. Oh, my God, you crack me up. That’s too funny. [00:50:00] Um, okay. So any more outtakes, if we have a few minutes left, we have few minutes for questions.

We have a few minutes for outtake stories. We, you know, we have, we have a few more minutes. I have a, I have a win. So, so the week before, um, I wasn’t able to hop on video, but, or partially, I don’t remember. Anyway, it’s been like a roller coaster last week, but so it last weekend, or last week I decided to do a virtual gift back birthday dance party.

I love to dance. And I had done a virtual dance party for my mom in October. And so I figured, Oh my gosh, I totally want to do the same thing. Invite a bunch of people. And so I wanted to do it as a giveback. So then that way I can raise money for children’s charities. And my goal was to raise a hundred dollars.

So anyways, all these things kept happening and at the last minute, so it’s Thursday night. I still, so my birthday was last Saturday. So Thursday before I still didn’t have a DJ. And it was a little worried, but I just kept thinking, what is [00:51:00] my intention? What do I really want? And I’m like, I want to DJ, I want a dance party.

I really want to give back to the kids, whatever it is. It’s gonna, it’s gonna happen. The right DJ is gonna show up. And then finally, uh, Friday, Friday, midday, I get an email from a female DJ. Uh, she’s like I’m available in my, because I kept getting all these. No, no, I’m not available. And then finally she says, yes.

And so then, um, so I reached out to a few friends and they said, Hey, you want to donate something just to help, um, motivate people to donate. And I had like 20 things donated and. Um, I raised $472. I was like, this is amazing. I was blown away at, you know, for it being such a last minute. Cause I had a lot of doubts.

I’m like, maybe I should postpone it. Maybe. Maybe maybe. And I’m like, and I kept going back. No, this is what I want. What do I really want in my heart, in my heart? I really want a dance party and I really want to [00:52:00] do a give back. Cause I don’t really, you know, neat things, but I really want to do something for others, especially for kids.

And, um, and uh, so it all worked out. I’m like, wow, I’m like, maybe I should do this like an annual thing and definitely plan it out with more time and it’ll be even a bigger success. So that was. Pretty pretty amazing. And so I was just mentally exhausted, so I haven’t even like posted anything about it.

And then I had like these, uh, episode re uh, release. So then it was promoting those and another feature and I’m like, wow, this is pretty crazy, pretty amazing. Uh, so today I’m working on releasing, like this is the total amount raised and then these are the organizations. And then, um, so my hometown is in Texas, but it’s on the border to Mexico.

And so I reached out to my mom and asked her if she could help me find, you know, some organizations in Mexico. Cause I know, I mean, they’re definitely a lot more in need and the dollar can go a longer way. And [00:53:00] so she’s like, yes, I’m going to be helping some of those. And then, um, anyway, so I’m going to be finalizing all of those and I’ll be able to share some more, but I wanted to share that.

That when I thought it was pretty congratulations and happy birthday, and that’s such a great thing that you can utilize. You know, we talk a lot about monetization for our podcast. That fundraising too is just, I mean, what a beautiful gift. I mean, you’re preventing such a beautiful gift through your podcast and then taking it to another layer with that.

So great. I hadn’t even thought about that. You know, how we can monetize our podcasts in that sense, too. And at the same time, it’s bringing visibility to, to my platforms. Right. It’s like they have to go to my website in order to register, but then you see the other things like, Oh, you can click on, you know, the podcast you can click on

So, you know, I’m bringing visibility at the same time. So. Yeah. And for such a great cause. So was Charlotte, would you like, Oh yeah. Leah. I know every [00:54:00] time you raise your head, I just, um, I guess John, I’ll give you a minute to think. I just want to hear you say hello, but before we do that, Leah, no, I was going to say Charlotte, how did your speaking though?

That last week

it was great. Actually, I was sitting here, listen to Yvonne. Yvonne was your birthday, the 15th. That’s my birthday.

Fellow Torres. Um, it was really, um, Gosh, amazing. I keep saying that, um, there were, um, lots of firsts for me. Um, first time I’ve ever, um, it was great to be on that stage. It was great to speak to everyone. They really like VIP treatment. It was awesome walking into the Colosseum and, um, first time I’ve ever been on a jumbotron and think that through.

So seeing that was really majorly, distracting. Um, a good thing about, um, I didn’t [00:55:00] realize that. Like above the stage where two additional giant screens. I didn’t realize that until afterwards. It’s a good thing. I didn’t notice that at first, but, um, I got there, um, there were 200 or so graduates on the floor and then we estimated about 600 in the crowd.

So, um, I sat, you know, I met like all the people that come and meet this person and meet that person. And I was, you know, okay. I wasn’t really nervous. I was more excited and I had my iPad with me. I had my outline and I sat down and I’m scrolling through going, like looking at my, like, waiting for things to start.

And like, I don’t need to keep looking at this like, girl, you got this. So I closed the iPad and I just opened the program just like casually looking at, opened it up. And there’s my big face right there. It’s like a full page all about, they took my bio and it was like full eight and a half by 11 size and like a whole page of me.

And that freaked me out. So I had to kind of reel that in real quick. Um, my sister was there and my husband [00:56:00] and they pointed out that my picture was the only one in the entire program. Which again, I’m glad I didn’t realize that at the beginning. Um, but when I stood up to speak, um, you know, I’m, this, I’m sort of, the person likes to observe, absorb everything.

Like I want to just kind of, you know, so I realized that, you know, really quickly, I didn’t have time to kind of scan the room and absorb. So I was looking for those like one or two people that were going to engage with me and I was looking for the nods or, but they were all eyes on me. They were all like, really like waiting.

And I saw like for a moment, I was like, Oh crap. I don’t know. This is really weird. Um, but I had to like get it all into place really quickly. And. I guess people who didn’t know me didn’t notice that, but my son and my husband, they’re like, yeah, we tell it, we can tell you were like a little shocked at the beginning, but it turned out really great.

Um, I finished and I thought, gosh, I really had it like a great line. I was going to put it in there and I missed that. And I’m like, you know, analyzing myself, but they were all really happy. So I sat on the stage and like, There was like [00:57:00] vice-president of this and that all around me. And so my little hype man next to me, he was like my super fan.

He was like, he kept leaning over saying, Oh, that was awesome. I need to talk to you about blah, blah, blah. And I’m thinking you probably shouldn’t be talking now. Like, should we be quiet? Cause like we’re on the stage and we’re having a conversation, but, um, but they were really pleased. Um, and it was just really great.

So the ceremony was really nice when it was over. They were. Like all over me with this question, that question, they presented me with a gift on stage. I didn’t expect that. Um, but it was, it was incredible. It was, I mean, I love the idea of being able to give back into, you know, you know, it was a head count.

It was 18 years ago that I crossed that same stage and I love that. But, um, They had, it was just more than I could imagine. I guess the big takeaway I can share with everybody here is like there, they had a song that they play because it was a lighting ceremony, everyone that graduated from school, health sciences.

So all the health professionals and it had a candle lighting. So there was a song that played and they like raise their candles and. [00:58:00] It was all about, you know, lighting your way and, and being a light for other people. So I kept thinking like, you know, to be on the stage, like that reminded me, of course, podcasts.

We don’t know how many people are listening in a giving time, but it’s so important to just keep lighting the way, not just for you to see, but for other people to see you. And I just thought that was just so important to us. I mean, it’s great to be in front of people, but I think as podcasters it’s like, we have to keep doing that.

So that was like my big, my big, big, deep takeaway from all of that, but it was, it was incredible. Oh, what a beautiful way to end this call. I can’t even, I, there are no other words that need to be said. Thank you for sharing that. And let’s all go wide our way. That is thank you so much. Okay. I’ll see you guys next week.

Thanks for showing up. Thanks for letting the way in the world and thank you Charlotte for sharing that. Beautiful. Thank you. Have a great rest of your day. Thank you. It’s great to see everyone. Thanks Tracy. Bye.

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