05-25-21- Elsie’s QA- Talks; bugs with the new Apple update, keeping it authentic, and website integrations
Q: > Do you have an opinion on podcast producers/managers/launch consultants submitting new client shows under OUR Apple IDs rather than having the client create their own?
> I have always been adamant that the client creates and submits under their own. This is tricky for companies and organizations who don’t already have one and struggle to figure out a general email address that actually gets checked and can have a phone number (for 2-factor authentication) and a credit card attached.
Q: > Now with the changes/bugs in Apple Podcasts Connect, I had one client waiting for their new ID to be verified for weeks. I reached out to the community and learned that other launch consultants often either submit under their own Apple ID and leave it that way unless the client decides to part ways OR they submit that way for ease and speed and then once everything is up and running they contact Apple to hand it off to the company’s ID as the owner. So I did that for my client and they were so relieved. But is this shortsighted? Any potential problems with this approach?
## Tami> Hey! I’m planning to be there. I feel a bit self-conscious about asking my questions because everyone else has already launched.
> I’m really struggling the most with that deep need to be sure that I’m conveying my message in an authentic and accessible way. Just taking that step out of the airplane and trusting that what I have is ok and that there will always be room to do better and refine my process. I hate the idea of not being right on it right out of the gate…but that is part of the growth process here!! So there you are:)) see you soon https://podcasters.apple.com/support/transfer-ownership-of-a-podcast
Question: Would love to learn if anyone has a stellar podcasting va who does social
Question ~ Suggestion for Podcast Platform they Love to Start New Podcast that uses Video too? I want to Post Episodes on YouTube also.
Question: I am launching a separate website for my podcast yet the point of the podcast is to help build my business on my main website. Any suggestions to building that connection from podcast website to main site?
podcasters.apple.com Transfer ownership of a podcast – Apple Podcasts for Creators
Find out how to gain ownership of a podcast or transfer a podcast to someone else’s account.
Social Media for Coaches and Thought LeadersApr 6th, 2014Captivate Unlimited Podcast Hosting & AnalyticsHow to Podcast on YouTube: The 3 Biggest Mistakes to Avoid | Captivate
Putting your podcast on YouTube is a popular repurposing method for podcasters, but to make your channel a success, avoid these 3 things!May 17th (304 kB)https://www.captivate.fm/blog/podcast-on-youtube/
LibsynThe Feed- The Podcast for Podcasters, from LibsynThe podcast for podcasters. Stay up to date on the latest skills, trends, and techniques in order to stay on top of your game.Est. reading time2 minutes
Oh my gosh. Laura powers, Laura powers is in the house. I’m so excited.
Elsie Escobar0:23Hello, hello. My friends. I’m gonna put myself I wish I can put myself on mute. Y’all. I’m starving to get my food but I don’t want to eat on Mike. Hi, Lia, how are you?1Speaker 10:40I, the I do the coaching call on Thursdays with Tracy and it’s really funny. It’s right over my lunch hour. And I always have this like, should I be on camera? Or should I not? It feels interesting to feel out different communities of people and how much that is normalized or not.
Elsie Escobar0:59Okay.1Speaker 11:00I know. lunchtime. I’m just gonna eat but then I feel self conscious about it. Yeah,
Elsie Escobar1:05and I have I have to say, like, I start to space out if I don’t eat and I realized after this, I’m not going to have time to eat, so I kinda was like, I have to make myself something to eat. If not, I’m going to crash and burn. This is not good. Yep. Oh my god. Oh, whoa. All right. Hi, Laura. Oh, my gosh. You are quiet. I am gonna. I can’t hear you. There we go.
1:36All right, Laura powers is here. She’s been on my show. I know. You’re famous Laura. Oh my gosh. Up here. Hi, Leah. Hi, Elsie. What’s up, folks, as I’m shoving this summer some a little bit of calories in my body right now so that my brain can function appropriately.
Elsie Escobar1:58If you don’t mind actually making myself some food. So sorry. I’m not on video. Okay, great. I wouldn’t be on video if I was if I was not the boss.
Elsie Escobar2:18Also, I thought I was gonna be late. But I was 30 minutes early. By myself. Here, just to let you know. And I’m like, Where’s everybody? Moon dresses? Like it’s 130
2:36that’s the kind of day Oh, look, I
2:37love your shirt. Cheryl. You’re wrapping she podcast. Whoo. Look at that. Those ringer tees3Speaker 32:45are so cute. Again, if my hair is gonna just look whatever today cuz you know, hey, the Elise I’m rocking this shirt. Yeah, baby.
Elsie Escobar2:59Yeah, baby. I was just, we just had to do a we had a virtual booth at the there’s a Hindenburg conference happening. And I went over there. And it’s still a little weird when you have to manage virtual booths and stuff with people coming in. You don’t know who’s showing up. And it’s not the same as you know, live booth. So you don’t even know is this supposed to be? How are you doing? What’s your name? Or if it’s a presentation kind of a thing? I don’t know.3Speaker 33:29Anyone can help you think of the blimp when you’re the zeplin. When you say hintonburg I’m like, Wow, that sounds intense.
Elsie Escobar3:35Yeah, I know. Right? But no. And I know I had Nick asked me, one of them. He works over there. He’s I don’t know what his actual title is. And he goes, should we change the name? And I was like, you know? Now it’s just part. I mean, once you know Hindenburg, you love Hindenburg. And I wouldn’t imagine changing their name. I think it would be too hard. But then there are people who don’t know Hindenburg. They do what you said where it’s like, what is that? Right, which is terrible. I mean, there’s, you know, it’s like, yeah, it’s I don’t even know where that came from. Let’s just put it that way. But you were right. Okay. That’s also where my brain went. So you’re not alone in that? Yeah. I’m assuming that that’s, that’s a problem, which is why he asked me, so. Okay, so we are moving in here. I kind of want to go ahead, I got a couple questions that I would love to address. from the get go, one of them is going to be a little bit more intensive, and one of them not so much. And then I will open up the floor to make sure that everybody here can also ask some questions. Okay. So I’m going to start first with one that I had, and I feel that this is going to be speaking about normalization of things. I was just talking about this with the Hindenburg stuff as well. And this is what the question says. I’m really Struggling the most with a deep need to be sure that I’m conveying my message in an authentic and accessible way. Just taking that step out of the airplane and trusting that what I have is okay. And that there will always be room to do better and refine my process. I hate the idea of not being right on it right out of the gate. But this is part of the growth process here. So, okay, so that’s the question. And you know, it really, it really is striking because I was just talking about the fact that I know that there’s a lot of you who are podcasting pros that come in here, to kind of get a feel of the latest things that are, you know, being released in podcasting, and all of that stuff. And then there’s a lot of us who have already started our podcast, right? And then there’s some of us who are just starting out of the gate. And I really don’t think that that feeling really goes away the feeling of Am I enough to some degree, or is this it, I mean, I, you know, every time that I launch a show, I get that, really, I get really excited, and I do my stuff, and I put it in, it’s about time to publish the episode. And then at the same time, it’s like, oh, I there’s always that fear that there’s something wrong, or it could have been better, or it could have it would have or whatever. And what I was talking about at the hinda mergo. Booth was the fact that Jess and I started she podcasts with the inspiration from the community, which said, there aren’t any, at that time in 2014, no longer the case. But in 2014, there weren’t any podcasts about podcasting that were talking about women or led by women. And therefore, they said, the group said, Let’s create one. And then Jess, and I said, Let’s let us do it. And so we started to create the show, under the idea that we are going to be talking about the podcasting industry tips and tricks and like how to practices and really putting ourselves as the experts of this, and it was going to be sort of in the same vein as the podcasts about podcasting that were already out there, but by us, right. And then we realized that in the process of us putting the show together, that’s really not what made us happy. That’s really not what the show ended up being about. And it took us over a year to figure out our voices, and who we were in the space. And, and what the show really actually was about which is more a relationship and energy that she and I bring together with wisdom sprinkled throughout, that has, obviously there’s a podcast, focus, and there’s a centering of podcasting. But really, the center of the podcast, the podcast, is our relationship, it is the way that we talk with each other, and how we are with one another, and how much fun we have. And we sprinkle the wise thoughts and words right in between. So I’m only saying that because we would have never been able to put on a show or put out a show that was that we had to podcast in order to get that, if that makes sense. And so when questions come up like this, it’s in the doing that you get an opportunity to understand what your show really is about what does it feel like? Are you getting better at it. And the other thing that I found is that
Elsie Escobar8:33speaking in front of you here in terms of adding answering questions, or being able to get on, you know, Skype, or IE, what, wherever, however, we’re recording with Jess at any given time, all of those times that we got together, and we talked with one another, we got better at doing the show, we got better at doing the podcast, we can’t practice doing the podcast, you have to do it to do the podcast, if that makes sense. And so as you do the podcast, you get better, you become more authentic in the way that you reach your people in the language that you use in the clarity that you make. You know, I started way back in the day when doing my yoga classes. And I have to say that was one of the biggest learning opportunities for me because when I started that show, I was under the impression that I was just going to record my class and put it out like that was the premise. I’m just going to record my my yoga class, and I’m going to put it out as a podcast. And at that time, I was teaching anywhere from 13 to 15 public classes a week, so I had a lot of classes. And when I started doing LCS yoga class, I thought I was just gonna like I would prepare My class and I know I’d say, Okay, I’m recording my 12 o’clock class. And that’s it right, I thought I was just going to be done with it. And what I realized is that I often taught, not the best classes, or I, or they were really convoluted, like my teaching wasn’t very clear. Or I had to do a lot of demonstrations, where it wasn’t really good for audio, like I had to, you know, teach people how to do stuff. And I realized that what I ended up doing is I ended up recording anywhere from three to five classes a week. And then I would pick the one that was the best one for audio. And I started to in the process of teaching, I started to get very specific about, okay, I can’t say turn to the wall. Because not everybody has a wall where they are listening. So I had to get very specific up going, Okay, turn towards your left and face the long part of your mat, instead of being able to go, go like this. Like, I had to stop saying stuff like that, like go like, this is great for people who are in the class, but not for people who are listening to the class. So I’m telling you all of this, because I became better at conveying what I was teaching by failing miserably, when I was testing it out when I was putting this stuff out there and having some of those classes out there for you to listen to. So it’s in the process that I got better, you’re never going to be super awesome. What you also can do, though, and this is just to follow up on the authenticity part, when you become a fantastic editor, you see, then
Elsie Escobar11:53you actually make yourself sound so much more brilliant. Because I cut a lot of things, you know, I edit myself for the feed. And I have, thankfully john edit our show. And there are many times that he helps us as we talked about, and I think the last episode that we released, that it’s sort of like he is our stylist. And so the the beauty that we are is already present, but editors just help you with those extra things like tucking your you know, make sure that you tuck your shirt or you smooth that front part of your shirt, make sure the wrinkles are gone, like the wrinkles of your outfit or done or, you know, put your hair back, let those you know flyaway hairs like put them back. That’s what the editing process is. It’s not a silencing, it’s not a diminishing, it’s more of a, okay, I really don’t need that. And the way that I’ve been able to discover that is by actually going through the process of editing. And then realizing that a lot of the time when I’m speaking there are like, you know, anywhere sometimes from one to five seconds of random, stuttering not even stuttering, but just words. Because I’m in the process of finding. In real life, we often like I’m doing right now you we look up and we we try to come up with the appropriate language. And in doing so sometimes we start sentences that don’t go anywhere. And then we land whatever the point is of our of our thought process. And when you add it, I have found that I cut all that stuff out. So that instead of all the thinking part, I just removed the thinking part because nobody that’s listening at that point that’s really there to hear your voice needs to hear that part. Because it’s not helpful. We’re just making it a little bit more narrow, more focused. And so to all of you that either have been doing it or have had that feeling of Oh, I’m not enough, or I wish that I could nail it, you will nail it if you prepare. And you know why you’re podcasting. And you will continue to iterate and grow. It’s never over. So I hope that that makes sense. to everybody there. And I see Laura, you said that else. Yes, totally. It’s okay to the show to evolved and shift as you learn and find your group. Absolutely. It continues to change the entire time. It’s never static. And I think that that’s why. Well, yeah, I think that’s why podcasting is such a powerful tool for us. But also, you know, there are some works that do merit an end, like when I you know, recorded an audio book, obviously, I can re record things. I can listen to myself and go oh, I didn’t do quite do that take as well as I could have. That’s a different skill set. But when we are podcasting and it’s a little bit more in the moment, we get better every single time. So do it, you will be fantastic as you’re meant to be fantastic. And then you get the skills, voice wise, as well as editing wise to be able to see that and hear that from yourself. So it’s in the process. Okay, so now I’m gonna answer the second question that I got. Now, the second question is a little bit in the weeds, my friends. Okay, this is a, it might go over your head, a lot of the stuff that I’m going to be talking about here, but then there’s a lot of you, who are podcasting consultants. And this is very important as of right now. So, Andrea, this one’s for you my love. And I did ask questions. I talked to my podcasting group people, and they have given me some advice. So I do have some kind of solution. So
Elsie Escobar15:50she asks, Do you have an opinion on podcast producers, managers, launch consultants submitting new client shows under our apple IDs, rather than having the client create their own, I have always been adamant that the client creates and submits their under their own. This is tricky for companies and organizations who don’t already have one, and struggle to figure out a general email address that actually gets checked. And can have a phone number for two factor authentication, and a credit card attached YesI. Now with the changes and bugs of Apple podcast Connect, I had one client waiting for their ID to be verified for weeks, I reached out to the community and learned that other lunch consultants often either submit under their own Apple ID, or leave it as that way unless the client decides to part ways or they submit that way for ease and speed. And then once everything is up and running, they can contact apple and hand it off to the company’s ideas, the owner. So I did that for my client, and they were so relieved. But is this short sighted any potential problems with this approach? So Oh, my goodness, I have to say that this is a huge problem. And it’s only going to become much more convoluted, particularly with the things that you are asking for, which is the fact that there is two factor authentication with a lot of the signing up, especially if there is an apple id involved, and the phone number and the email address involved. So all of those things are for sure things that you have to go over. Now, here’s where here’s where the majority of these podcast consultants that I reached out to specifically that have done this and are going through the same process that you’re going through right now. I would say the majority of them have said that they do it live with their clients. So I don’t know, which is insane. So I’m just like, oh my god. Okay, so most of the people that responded to me, were we are on zoom, I walk them through step by step. And they do it all at that point. So that was an overall answer that I got. I don’t know how and then I said, well, that’s like great for like one person, if you’re helping, like, you know, new podcast, or that has come your way, and now they’re your client. But it’s a different story, when you have an entire organization that you’re working for, and you’re really facilitating for a large company, right. But it seems that this is what they they have done now. Know what I would suggest from the beginning and starting to get best practices, these are the things that you need to advise, particularly companies around this, you need an email address, you need a phone number that’s attached to this email address that can actually get that two factor authentication, little beep thing, email digger, and you need to make sure that they understand that there’s going to be ownership on this and somebody needs to be able to access that. Now I’ll let you know. This is what one of my my friends said for about for the two factor authentication stuff, you can set a second phone number for the apple.com account. So when we go into the client, who has their own account, one, we text them ahead of time telling them they’re going to get a ping and to ignore it to on the second screen, we click the phone as an option. I haven’t done that in a while. So I don’t know if that makes sense to you. And it is cray cray. So and then this was another response. We are putting people into our master account. And with the new podcasts Connect giving the consumer the customer access to their stats, if they ask for it. We have one client who wanted their own account we set that up and gave us Access. And I have at least 20 people who have left us for higher profile podcast consultants who are better with stats, who still haven’t moved their podcast Connect account away from us. And that is from somebody who works with really high level podcasting clients like this is like, way up there in the sphere of handling all these clients. So there’s that kind of stuff. And interestingly enough, just the fact that they don’t even claim it is bizarre to me.
Elsie Escobar20:33And yeah, so we have all of these. And then let me see if I have Oh, this is what another person said, the big item for getting individuals to submit is getting the apple id authenticated. That means downloading an app or using Apple Music after that it after that, and so that seems to go smooth. So the problem with loops and issues that happen with authentication. So I’m just going to clarify this for everybody who is either starting a new show or has a client or whatever, you need to be able to with whatever Apple ID is established, that Apple ID needs to be authenticated the idea itself before you do anything else in terms of submitting. So the what you can do with that is you need it needs to have a credit card added to it. The second thing that needs to happen is it needs to download an app, it doesn’t need to be something fancy, it doesn’t need to be a paid app, it can be a free app, but that Apple ID needs to download an app. And the other thing is or maybe using Apple Music. So opening up Apple Music, and playing a song in Apple Music would also do that. So that authentication process that sort of like turns on the Apple ID so that it’s working. And then you can go through the process of being able to do the whole Apple, Apple Connect stuff and all of those things. So now to get back to the passing off the Apple ID to a client, it seems like there are already pretty, a pretty decent amount of folks that are I’m sorry, that transfer ownership of Apple podcast, it seems like there’s like a lot of stuff. I’m going to put this in the chat here, y’all. It seems like those QA is or how to do the stuff. Let me see is already in the apple id places or the apple podcast stuff. So everybody bookmark that URL that I put in there, just in case you can help somebody do it correct. But it seems like that is something that they’re doing. And Andrea says this is confusing when either the person at this company doesn’t have an Apple device? Or if they do it’s already connected to their own Apple ID you will be correct. And don’t want to mess with adding a new company ID to their personal device, you are correct all of those things you are right on. So part of it is that the possibility, Andrea for you to create a master Apple ID that you use that isn’t necessarily a personal ID, but it is your Apple ID, maybe under your business, maybe you open it up just specifically for handling things like this. And then like you mentioned before, or was mentioned here, essentially, when they request it, you transfer it in the future, it would be that, I would say that the thing to look out for would be to make sure that this is
Elsie Escobar23:50number one easy for you to do so that you follow the steps you give your clients the how to how to request it from you. What I would look out for would be if a client breaks up with you are you all part your ways or whatever. And then they go, Oh my gosh, I need access to my apple id today. Because that’s gonna pose a problem for you as a business owner. So I would outline in the contract negotiations or whatever, whenever you start working with a client, give them the options, you could do this, this or this. And if you do this, which is using your Apple ID, I need to have at least I don’t know, seven business days, three business days, 48 hours of this process or notification from you that you want me to transfer the show. Does that make sense? So I hope that that is a little bit helpful, but that’s unfit. And the problem right now is that they’re going to Apple is going to have to understand that there’s a lot of different people who are creating infrastructures and businesses are Round what they have created to be single or individual, an individual portal. So there they haven’t provided that administration for Apple IDs outside of the idea that this is it for personal use? And if specially if they’re looking for membership stuff, and I don’t even know how that’s going to be handled. Think about that. What about if you have, you know, you submitted it under your Apple ID, and then you and they want to be to launch a subscription service for their podcast? Where’s that gonna go? I don’t know. So the confusion of that stuff right now is very crazy. Okay. Let me see. I see, Tammy says, so if you are an individual launching a podcast and already have an appleid, Apple devices and an apple, do you do you use that Id? Or does a new one have to be set up for Connect? No, you can use Tammy, you can use your existing Apple ID for sure. There’s no, there’s no reason why you need a new one. It is fine, especially if you’re just using it for that I would just stick to that. Laura asks this problem is persistent across social media as well had a huge issue managing global brand accounts on Twitter Insta very missing. Yep, it’s shocking that this hasn’t been thought through I don’t understand either. I mean, they do the same kind of stuff inside of now they’ve actually fixed it a little bit when it comes to Facebook, business management of pages. Finally, because I was going through the same thing, it was like attached to my personal stuff. And then I couldn’t get that. And then the verification for the business was going through me personally. And I’m like, I’m not the owner of this thing. I’m just managing that stuff. I need to be an admin, but the company, I mean, it was just a cluster. So then now they’ve made it very easy to be able to do that stuff and be able to give access, I think they figured it out. You have to give access to the people running your ads, you have to be given access to so many different people that are doing so many different layers. When it comes to running these things. Apple is just barely learning that. Alright, lovely Cheryl, she has an audition? Of course she does. I want an audition. That would be fabulous. Anyway, um, that is it. Other questions that I personally have. And, Andrea, if you want more clarity, please feel free to ask me. I’m happy to do that for you. Other than that, my lovelies. Um, Does anybody else have any questions for me? Ah, let me see Laura, question would love to learn if anyone has a stellar podcasting VA who does social MMA go? Anybody? Anybody? I am here to support your folks. I, you know, we so sad. You know, I don’t know how we work with a great company, but we don’t want to go away. It’s like, I hate that. I’m always like, I don’t want to tell you, our people. Because what if they can’t do us anymore? I’m Andrea from, I’ll show you. I’ll give you a link. Maybe you could reach out to her.
Elsie Escobar28:33I’m just typing her name here. So I really I mean that she podcast team, I cannot even tell you how. She’s just incredible. She really is a fantastic source. She’s worth all of the money that we give her. But she is phenomenal. Running her business. And it’s not one VA it’s a company. So she has a team that works with she podcast, but she has, you know, it’s sort of like you know, when somebody she gets the accounts and then she has account people that go to all the places. So we have folks that are specific to to managing our social but she is essentially the boss and they do all the work for all of the social and they are really on on it. She is a wealth of information. And the folks that are managing our account are also like I just adore love them so much. She finds good people. There’s that one thing so I but I’m sure that there’s other folks that do that as well, but I am a huge fan of her. You’re so welcome. Yeah, Trisha question suggestions for podcast platform they love to start new podcasts that uses video to I want to post episodes on YouTube, also. All right. So when it comes to it depends on how you want to do this. Because there’s two ways to do this Trisha, you can do start with the audio part of it, or you can start with the video part of it. So it depends on how you want to do it in terms of capturing and creating the content. Okay, so the the one way to that a lot of people do it. Actually, I just posted, you know what, I’m gonna go find it. Hold on one second, because I think I just posted this link, I was just going to share about it. I mean, I sure I shared it in the Lipson social feeds. Last week, because there we go. This is from captivate. This is a great article, by the way, he really captured
Elsie Escobar30:57some of the issues around podcasting. And he really brings to light some really interesting things, or at least the back and forth that he went through in terms of video. So let’s talk about it. From the perspective of what she podcast does, we haven’t marketed fully when it comes to our video portion of it, because we’re using it more for engagement versus actual content, which we could if we had more bandwidth and more time to really spend on it. So what we do is we use a platform called stream yard and the platform card stream yard is really fantastic. Because what it does is it allows you to stream into, obviously in a lot of different ways. So once you pay for it, there’s a free version of it. That doesn’t allow recording, but you can stream to I believe two places at the same time. And then once you do start to pay for it, which the first paid for begins at $25 a month, then it gives you the option to stream I believe in two up to five separate places at the same time. But it also allows you to download the audio and video portion of your show. So it’s being recorded, obviously, as it’s streaming into all of the different places in cu, including YouTube at that time. And you can download the audio and video. So you essentially have the video for you to do whatever you would like to do with edit it down, clean it up, whatever you want to do with that video, and then post it, again, a clean version, possibly to all the different places. And you also have the download of the audio. So you can very easily repurpose that into an actual podcast episode. What’s really cool about stream yard is that you can have overlays and you can make it pretty in the background. And you can have like sort of like the all the calls to action that you want. If you want to check me out today, I’m going to be at 6pm Eastern Standard 3pm Pacific Standard, I’m gonna be doing a 20 minute sort of like podcasting news show that I’ve been doing on Facebook, and I’m going to be using stream yard and I’m going to be doing overlays and things like that so that you can see what that looks like. It’s, it’s all the streaming or not, there’s nothing extra happening with that, I just want you to see that so that you can see what the end product is for that. Again, I can download the audio, I can download the video for that and then cross posted to wherever it is that I want. Now you don’t even have to cross posted to wherever it is that you want after downloading because the Facebook video is there. The YouTube video is already there, too. So it’s already there. All you have to really do is optimize the description, the titles, you know, things like that. And in Facebook, you can now trim. So there’s times when I start like that, like the podcasting stuff. The news that I do on Tuesdays, I started off and I wait a little bit the same way that I started the q&a, were just like we’re here. Hello everybody, how’s everybody doing? But that really only works for those people who are here live, that doesn’t necessarily work for those people who are watching this afterwards. So Facebook gives you the option of being able to trim to trim the video so that’s amazing. So you have that kind of stuff there and you can trim it and be done with it. And that way you do a both places you can have your platform that does all the video stuff. And then what you would have to do is you do have to have the audio component and then upload that into a podcast host so that’s starting with video. Now if you don’t want to do video as a non camera kind of stuff, there’s a lot of podcast hosts out there who cross track I forgot cry. It’s not cross post. I forgot the name of that it just escaped my head transcode transcode your audio and Make it into a video. But it’s not a video talking, like the way that I’m talking with you now that you can see me, it is a plate, a static plate that is in front. And it’s essentially an audio file that has been made into a video. And it can be consumed as video. But there’s nothing else happening. It’s just a plate in the front. And that is what like Lipson does that if you upload it and you add like a rectangular YouTube size, graphic and the front, and you, and then you have it go out to the destination of YouTube, then it automatically sends it out to your YouTube channel. And then you will have your podcast there as a video. But it essentially is audio with a static image in the front. And again, you would have to go in there and optimize the description to make sure that it’s for YouTube, but not for everybody else. So there’s a little bit of work involved. And that is another way to do it. There’s also services like repurpose i O, that I do believe that when you do repurpose i o from audio, they can also convert it to a static image pile like that, and they can put it out. And they also serve like the YouTube does, excuse me, stream yard, which is the service I was talking about before repurpose i o does exactly the same thing. And they also do that cross posting and putting it all the different places. So it really depends on what you want to do and how much bang for your buck you need. Yes stream yard, you can definitely have guests, you can invite guests in there, it’s it’s easy to join, I have found it to be fairly, fairly easy like you would have to what I would suggest is you really just offer a link to your guests a stream yard link, and they will click it and they will come in. And you would just have to teach them you know how to and I’m sure you’ve done this before, you know when you’re doing zoom, you have to pick your audio and you have to pick your video and that kind of stuff. And so it brings them all the way back in there. And you do you could totally record your podcast that way you can have up to I think 10 guests at once. And it’s all happening. And you’d also if you only want to use it for recording, you don’t have to use it for for cross posting and streaming. So if you want to just record a podcast and not have it go live anywhere in this is just between you and your guests, you can just have them show up, and they’re going to be there. And it’s great because then you can just have a conversation, you go to the $50 a month account. And what they do there is they give you the option of downloading separate tracks. That is for a more expensive plan where you do that will they’ll split the tracks for you. And then that way you can have your track their track and then that’ll be easier for editing or cleaning it up if something’s going on with their audio. Now again, it’s up to you if you want to do it that way. I personally have the $25 amount because I just like the option of being able to download the just the file itself and we whenever she podcasts streams because we use stream yard to stream that but we’re still recording our own stuff. So because we’re co hosted show we don’t have guests, we have our producer, we use stream yard, essentially as our backup which we’re using this week because just forgot not she didn’t forget to record she just made a mistake which we’ve all made. And she stopped her recording instead of starting her recording. So we’re having to use the stream yard track. But usually we each record locally on our own computers. And then john puts it together. So
Elsie Escobar38:51let me see. Okay, let me just look at the questions. Okay, just join the squad. Oh good. Trisha. I’m so excited. I’m glad I’m here. I hope we help you get started with some of this stuff. And then Stevie says that she loves stream yard. Oh, yeah, the video tracks I didn’t know that they didn’t split the video tracks. But yeah, I mean, that would be harder to show. Yeah, it does audio sound good for the podcast, it depends on the input and how good you are with the input. So if you optimize the actual input of the sound, you’re going to get really great sound. But if your guest and I’m sure that you can optimize your sound, but if your guest is a little like not as good, then they are not going to sound as good. So that unfortunately that’s you’re going to have to be the boss of that you’re going to be the one that’s going to be like please You know, insert best practices for the person when they’re doing that. Is DB no audio isn’t isn’t separate tracks yet. I use audio hijack to get the two separate audio tracks. Stevie Is that true? I haven’t upgraded yet. So I don’t know. And I do use Audio hijack as well, Trisha says, so I can use stream yard and for interviewing guests. Yes, you can. If you use headliner says Stevie, you can use your RSS feed and static image and it will automatically create a video for each episode. So that’s another option to be able to do that, which we were just talking about. Awesome. So yeah, and again, Tricia, no worries with all of this stuff. These tools were not available. When us when those of us who have been doing this a little bit. They were not available. Alright, who else? Does anybody else have a question? We have about 20 minutes to go. And I can go into anything else that y’all would alike. I see all the people. Oh, that’s right. There’s something else I’m supposed to talk with you guys about Hold up. I forgot. I almost forgot. Hold on one second. Ah, all right. Let me see if I get this. Okay. Because, oh, any previews of spl, I’ll look at you Stevie. Hmm. It is. So I mean, I’ve been looking Yeah, I’ve been looking at all of the speaker submissions and stuff. And it’s amazing. Some of y’all are. So really like, I wish we could just have all the speakers because they’re such great one. So I’ve been we’ve been processing that. Almost done with just processing them not let alone start sifting through. But I you know, that’s been a really huge learning experience for me as somebody who’s never had to process so much in that way, and to see like when I really like the decisions that need to be made actually need to be made. Now that I know the other end of things, decisions need to be made in seconds. And the longer the pitches, the harder it is to focus. But at the same time, though, it needs to be just the perfect, it’s kind of like the Goldilocks thing. It can’t be too long. It can’t be like this long that we had somebody who submitted her pitch and it was like five words by words. And it was not appealing.
Elsie Escobar42:19So not five words, and not 5000. So it’s right in between bullet points on point. This is the benefits. That’s it. That’s really all we want. It’s less about you, and it’s more about them. And that’s been a huge learning experience. So I’m gonna put a link here in the show, because you all showed up. me see, I hope that this is the right thing. Yeah. Okay, because you showed up here, you get to be a guinea pig. And again, test some stuff out for us. Because we are looking to create a more immersive experience and start to really build the community component of the super squad, we feel that there’s a lot of the learning and the showing up and the Q and A’s and all of that stuff has been working really well for us. And we’re going to get even better at doing stuff like that as we move forward. But the community aspect of it, I was not okay with the the stuff that was happening in the super Squad website. Because of the community aspect of it, it just, it’s just a plug some of the plugins I just didn’t really like. So Justin, I have decided to start a like a proper community, actual platform. So this is going to be part of the super squad. So all of you who are already in the super squad, you get access to this, we are going to be shifting things around possibly moving towards the summer, where you have been grandfathered into what we have now. So there’s nothing to worry about. But we are going to be releasing this new, more robust community, called circle is the platform we’re using, and you can test it out. So you can definitely check, check it out, sign up, it is a little bit more of sort of like a Facebook group, more streamlined outside of Facebook, so that it really has all the components of a proper community where it is nice to engage in it. It has an iPhone, it has a smartphone app, it has a desktop functionality to it as well browser based, it is cleaner, it is well thought out lots of wonderful things in there. lots of places where we can categorize people and create a sense of being in community for sure. versus what we currently have, which is in sort of like a really long forum and it doesn’t have the functionality, the UI that I really like to engage with. And it’s a little bit harder to find people and connect with people and respond to Have people on there’s like lots of things I’m not okay with. And so finally we’ve we’ve narrowed down all our research into circle. Currently, the WC podcasters community is using this and Danielle Corbett who is a fantastic, amazing person were consulting with her knock on knock, she’s, she’s helping us be able to refine some of the thought process that she has gone through so that she’s helping us out to be able to really provide as much support for you all. So go ahead and check it out. Circle, I found it to be like, it’s really nice mind you circle is really just solving the one problem. And that’s really why we wanted to use it is because Circle Circle is very problem specific. Only. So it’s not all the things that she podcast, the super squad itself is still going to have, you know, all the other things like the the the Q and A’s, the all of the courses, all of those other things where they’re going to be housed around that membership. But there are times when you don’t want to do a course you don’t want to do any learning, you don’t want to be consuming content, you just have a question that you have, or you just want to go inside of the group, right versus that all the other stuff. So circle, it’s a response to that problem, the problem of having a community outside of Facebook outside of the places that we don’t own into our own little hub where we can start to build that those conversations without the
Elsie Escobar46:40the all of the extra content, the you know, the Q and A’s and the membership and the courses and all that stuff. Because there’s a lot of people who don’t want those right now. And I know for me, sometimes I’m in community mode, not learning mode, sometimes I’m in learning mode, and I just want to go learn, I don’t want to talk to people I want to go learn. So this is an opportunity for us to kind of stick to it. So if you all can check it out, that would be really, really great. You can sign in through that everybody has access, we’re using you all as a guinea pig, because we wanted to just immediately was like, let’s just put everybody in there. But I really want to make sure that we address the pain points. So if you have a hard time signing in, if you’re confused by what to do, if you don’t know how to do whatever this is when we would love it if you can communicate with us and say, Wow, this is really great. I wish this was there or this is confusing. How do I get access to that because that way we can all get used to being able to go in there and be able to manage it. I do feel it’s a very solid, very solid platform. And I don’t know about y’all, but I’m a very for me, aesthetics are really important and usability. And I find that the just the the execution of this product to be really great to be really, really great at. So I hope to be able to see that. A Stevie you’re having login issues weirdly doesn’t. Doesn’t work on safari. But the link doesn’t work for me in Chrome. But I can log in very interesting. I’m just going to join, join, not join, I’m going to share this with Jessica. Because these are the kinds of things that we would like to address. And I told her I said, Listen, when you roll anything out, there’s going to be there are going to be problems. There’s always there are always problems. I’ve rolled out enough things enough to know that no matter how much you think, you know, you don’t know enough of what the problems are. So I’d rather get the problems now. And then we can deal with those. So I am going to copy paste some of this stuff that you’re seeing here. Lia awesome. And I will make sure login issues doesn’t like my password. Yeah. Seems like login issues are a thing. And I’m gonna see if we can answer some of those stuff there. So it seems I separately like a new user outside of my paid squad subscription. Trisha, I know like Jessica just sent me she sent me a text. Got it. So I’m gonna see if I can tell Jessica, thank you all for testing it out. I hope we hope to be going in there and like messing around and testing things out for so that we can really create something nice in there to be able to do what we need to do in there. And I just use the link that she gave me. So I’m not sure if there’s something if there’s something specific but I like it Trisha, she just sent me a text with your email to me to make sure I answer your question and I did. So I’m very excited. Alright, Christelle. Oh, I won’t let me enter a password on my phone. It keeps on freezing. I am so sorry. So if you do have some issues like that, just I would say everybody email and then we can go ahead and see info at who’s coming right now it’s a little late. My goodness info at sheep podcasts.com Ari all the circle issues I’m just putting that in the chat just in case and then we can just communicate in insane and if you guys if you have time, because I know how annoying it is when you have problems. I know Believe me. Um, so if you do have some issues when it comes to logging in and doing stuff like that, just let me know. But welcome, Terry, you’re coming in at 10 minutes till we go.
Elsie Escobar50:54But my God, y’all, I am really hot. I’m really hot today. It’s like I think the light I don’t even know how many do this in the summer. All the parts are sweating. Okay, um, any other questions? My love’s I don’t want to keep you here longer than we need to be even if it’s a short ish type of conversation that we have. I am cool with that. And we can talk about anything else that you would like to do. Oh, Stevie, you got a big one. Any tips for applying to PR to production companies? You mean to produce podcasts? Is that right? Yes, ma’am. Okay, so yeah, I think this is happening all the time. So the tips that I would give you from the perspective of somebody who’s who’s been looking at a lot of resumes, who’s been processing a lot of inquiries that come in you one of the key things that we are looking for, for somebody who is on the hiring thing, or looking to solve problems for our own organization and business is that we need skills. First, we need skills, and then we look at all the extra fancy stuff. So the things that really caught our attention is, depending upon, what are your skill sets when it comes to editing. So yes, your experience is important, but also the types of things that you did. So let’s say, I’m going to give you an example for
Elsie Escobar52:23Let me see something that we were just Okay, so we were just looking for lips. And we were looking for somebody who could help us out with a website, a little bit in the website, realm of things. And part of it is that we needed somebody that was adept at WordPress was able to deal with security issues were able to do like all the SEO plugins was able to really primarily understand how to understand all the Google stuff that’s happening, they, I forgot the name of it, I’ve been saying it over and over again, the the accessibility stuff that’s coming up that things that they’re looking for all of the web vitals, that’s what it is that are going to be deployed or are being deployed like. And so all of those things, being able to manage more than one site, being able to be adept at understanding the themes and like so there’s like a lot of really specific things that we needed somebody to be really adept at understanding and, and how long they had been doing these things. So when I was looking when we were looking at resumes, even if you were like more of a creative person, and like they gave us some ideas of the things that they were doing, and like I’m more of a designer and like look at this stuff. And this is so pretty, and all this kind of stuff, that’s great if you’re an artistic type of person. But that’s not what we’re looking for right now. So it didn’t really matter to me whether or not you were a fantastic web designer, if you were leaning more towards the design part of things, and we needed a solution for more of the technical part of things. So that sometimes is the make it or break it. And it has nothing to do with you. It has everything to do with what they’re needing. So that is something that you need to look out for yourself whenever you have an app where you have your resume. So whenever you’re putting that resume out, or you’re speaking to somebody, or you’re submitting for any job opportunities that come up, you know, pod news puts out job opportunities, the Ws Oh, I don’t know. Yeah. Anyway, pod news put out a lot of stuff that comes out for jobs that are available to be able to apply to a lot of these production jobs and things like that. It get a feel get a sense by reading what they’re looking for. They’re are they looking more for cultural fit, because sometimes, and that’s not necessarily more of a lead in I’m saying leadership position in the sense that you’re going to get the onus of having to run something, if they’re looking for more of a technical thing. Or more of a visionary type person, because a lot of the different roles that you have, I have seen, especially when I’m working more in corporate and understanding, hiring and understanding all that stuff, sometimes you need a technical person, and you need a creative person. And you need both of those people to be able to work together and match up culturally with one another. And once in a while, you will get a unicorn where they’re equally strong on both. But that’s very unusual, particularly in corporate, if you’re an entrepreneur, you’re more likely than not able to do all of the things. But what is the thing that they’re looking for solution for? And here’s the kicker, are you willing to give up the thing that makes you happy to be to like, fit that mold. So let’s say that let’s pretend I’m applying for a production job. And the whole production job entails like part of my job is going to be editing, I’m going to be doing some of the editing in that I know how to edit. I totally do. I know how to do all those things. But I loathe it. So if part of my work is heavily towards the editing aspect of it, that’s going to make my life miserable. I’d rather stick to the creative side of things, because that’s where I thrive. And I’d rather go that way. So if it involves some of the technical stuff, or some of the process specially for marketing stuff, social media stuff, when it comes to analytics, and data points, and Facebook ads and performance and key metrics and KPIs. That’s not me, I need somebody else to do that. And they bring it to me, and I analyze that, but I’m not the one that’s working with the numbers. So all of that stuff. Let me see, I’d rather have a unique skill set and data analytics for a podcast was there should I place? Yes. So yes, that absolutely is Stevie. And you can shift it. So it depends on what the job opportunity is. So if the if that’s if you’re set, you got to get a sense of it from the company itself, when you do your little bit of research. That’s what I have. I have had separate types of resumes that I definitely copy and paste and like shift things around depending upon where I’m sending it. And your cover letter is the most important part. So do some research on good cover letters. And you’ll get that because that’s where you get your USP that’s where you lead with what you love, and why that matters. And why they should hire you. There.
Elsie Escobar57:51update on circle I could not sign up on my phone, but it worked on my computer. Oh good. Thanks. Thank you have to go lovelies. Okay, good Laura powers question. I’m launching a separate website for my podcast yet the point of the podcast is to help build my business, on my main website, any suggestions to building that connection from podcast website to main website, whatever we do, crystella depends on where you are, and depends on where you have it right now. So one way that I have done what I’ve seen this is that, especially on your regular, on the regular on your regular website to have the navigation, be a URL that goes to the podcast website itself, some people have done it that way. Usually, the podcast websites themselves also have a way to add some kind of extra information within them, where you can lead people back to your proper website. So that’s the way that I’ve seen it integrated in the past is through the top navigation. Or even when you have like let’s say a landing page on your proper website, a landing pages and like, here’s my show, it’s about this like summary at the top beautiful image. These like three main buttons, this is how you can subscribe. Or if you want more, you can have a link at the bottom of your podcast website so people can subscribe there as well. So something like that. I’m going to show you this before we close up the show here. I’ll show you the the way that we have it on the Lipson site for the feed which I I want to work on a little bit there. It’s it hasn’t been updated in forever. And so I’m not okay with the way that it looks like right now specifically, but you can take a look at that and see that that’s in the company, right? That’s the company website. And you can see that it has a description. Oh, I couldn’t hear. That’s my phone, my watch. It has the way to subscribe to the newsletter. We have a big gigantic player. thing it has the hosts, of course us more of a description of who we are, and then kind of like a way to access it. So it really is just a landing page for that. But we also have a specific page for the feed itself. I don’t even know if it’s on here, which is something that we possibly Oh, no, it’s the feed, you’ll see that little button. I think that that does, we just have it there. Anyway, that’s one way to be able to do it, where you can see that the website is there for you to be able to do all of the things and subscribe to it that way, you can do the inverse as well, where your podcast website has that same thing and people can come to your big website in itself there. I hope that answers your question. That is a it’s a pretty deep question because there are so many ways that you can respond to that. So many different nuances and so many really interesting ways that people have come to solutions for that problem for sure. All right, my folks, I do believe that we have made it in an hour. So many questions. So much fun stuff. Thank you for testing stuff out. I look forward to playing with circle a little bit more. I’m not sure I’m going to be there like today. Today is a crazy day. Laura powers always so lovely to see you. Everybody else. Thank you so much for coming to you all means so much to me. love and adore you and I will see you in a couple of weeks. I hope you can come see just very very soon.
Elsie Escobar1:01:33Thank you, Elsie, You’re so welcome. Thank you so much, Tricia. Thanks so great to have you for the very first time. Crystal Always a pleasure to see you Lena I adore you. Bye bye. Love those nails.0:00:431:01:491x55help_outline