05-27-21- Traci’s Coaching Call- Members share their wins, talks about setting your podcast up for success and how to preserve your energy while launching.
00:00:00] Memeber 1: [00:00:00] The recording in progress.
Traci: [00:00:47] Yeah. They added that
Memeber 1: [00:00:48] now. I think they’re trying to get people to stop recording for free
Traci: [00:00:54] really, you know,
Memeber 1: [00:00:55] I mean, it uses up a ton of storage space. And server space for them. So I [00:01:00] think they’re trying to like, make it annoying and cumbersome. So fewer people do it that often.
That’s my well, that’s, that’s fine. But my thing is, my thing is like, can you give us a choice of a voice, like a woman from Australia?
Traci: [00:01:18] And one of my other
Memeber 1: [00:01:20] groups, we renamed her Ramona. So every time she comes on, we’re like,
Traci: [00:01:23] there’s Ramona. That’s so great. Yeah. Well, I mean, we certainly think that, um, that with the amount of licenses that produce your podcast has with zoom, we should be able to record whatever we want practically, to be a stockholder at this point, I’ll take
Memeber 1: [00:01:42] that.
Traci: [00:01:45] You know what James, before we officially kick off. Um, I never thought about the meditation about five minutes ago before I logged in and realized that we didn’t finalize whether you were going to do that or not. If it’s too [00:02:00] spontaneous, we can do it for next time.
Memeber 1: [00:02:02] Sure. That I’m happy to do. However it fits your fits your day.
One minute, five minutes, 10 minutes. Whenever you feel like it, you just tell me it’s all good.
Traci: [00:02:11] Selfishly. I think it would be great to have it today. I could totally use it. I woke up on the wrong side of the bed this morning. I’m just going to say that I’ve been looking forward to this all day. Cause it always just shifts my mood, even when I’m already in a good mood, which is 99.9% of the time.
But this morning I woke up grumpy. So I am all about it. If, if you guys can stay through till you think the last five minutes, that’d be great. Right? I think we need it. I think we do too.
Memeber 1: [00:02:41] You bet. And I would suggest why, while you’re on the call, I can oriented just a little bit toward what you’d like your podcast to be like this year, you know, really ground into that vision.
So, or it could just be what you want, uh, you know, today. So whatever that is, you got the call
Traci: [00:02:57] that kind of crap. They will let [00:03:00] you choose the pathway to the guided meditation, but we will, um, at about, uh, Five minutes to the end of the hour, we will turn it over to you and you can share with us your expertise, which I’m so excited.
This might be something that we integrate and other people will be enabled to share their wisdom with us during the last five minutes. So there could be a new trend you’re setting with us, but so without further ado, let’s get this party started. Cause we’ve got some fun, new people on. I see Lindsay brand new putt to pod.
Have would you like to introduce yourself and say hello to everybody? For sure. Can you guys hear me? Okay. Yeah, amazing. All like very podcasting with your headset and everything.
Memeber 1: [00:03:46] Persons that’s out there is watching Brooklyn nine, nine, very loud, and it’s distracting. Um, I’m excited to be here, so I I’ve missed every single one of these since I joined, because I always had [00:04:00] clients that even today I had
Traci: [00:04:01] a photo shoot and then it got rained out.
I was like, perfect, good. I can come on. Um,
Memeber 1: [00:04:06] hi everybody. So my name is Lindsay Johnson. My pronouns are she them? Um, I am a business strategist up here in Vancouver, Canada. Uh, and I have been doing this for almost 20 years, uh, and have been wanting to do a podcast for many years. And it’s finally happening.
Traci: [00:04:21] I have, uh, I have my six guests scheduled in, I have my podcast editor manager. I’m getting a jingle made. It’s all coming together. We are in the right place. This is a wonderful group. If I do say, say myself of foldable filled within courage, mint and support and fun and festive and yeah. All of these kinds of things.
So we’re so happy you’re here. And, um, Brenda, would you like to say hello and introduce yourself? I don’t want to put you on the spot, but I just want to give you that opportunity. I was just finishing my yogurt. So,
[00:05:00] um, I
Memeber 1: [00:05:02] think there are a couple times I haven’t been on recently, but I have a podcast it’s about one year, little over a year old, 63 episodes. And I’m just trying to learn what I don’t know. I don’t know what I don’t know. So I feel like I’m to the point where I’m like, okay, I can do this and now I need to
Traci: [00:05:21] expand.
And. We’re new stuff. Yes. Well, welcome back. I did recognize you for being here before, but I knew you hadn’t been here in a while and we’ve had some new faces, so it’s really great to see you back and glad you’re here and Jonna see you’re back with us and that’s awesome. Welcome back. Okay. So, um, let’s see.
You’ll be looking at the chat too. Okay. So who has a win that they would like to share?
Don’t be shy, small wins, big wins. They’re all wins. I’ll [00:06:00] take a stab at it. Okay.
Memeber 1: [00:06:02] So yeah, I have a podcast company imagine podcasting. There’s now 12 of us and the wind is the 12th person and it’s a young woman. Who’s a writer and she’s excellent. And, uh, so she’s going to be doing a lot of episode notes, but, um, blogging and all sorts of writing for us.
So I’m extremely happy about it. That’s a big win for us
Traci: [00:06:24] and talented copywriters are beautiful gift to any team. So happy for you. Yeah. You congratulate and repurposing of podcast. Content is a great thing to do, but it needs a good copywriter or good skillset of copywriting. So it’s a wonderful blessing for your team congratulate say, well, I happened to know that
Memeber 1: [00:06:51] it is not new because this has been a journey for us, but we are finally doing our first recording tomorrow and shout out to this amazing group. I first [00:07:00] just how it ended up scheduling.
Traci: [00:07:01] Our first person is
Memeber 1: [00:07:03] the avant. Who’s usually on this call. Um, and so yay for connections. And I would happily take any good energy y’all got there, cause I’m glad it’s somebody I know.
Traci: [00:07:20] Oh, my gosh. Okay. So congratulations on your first recording. That is amazing what a huge milestone and the fact that it’s going to be one of our end, you bond with the decide balance podcast as your first guest. What, what a great collaboration of spirits and energy, and that is going. We can’t wait to hear it.
That is fantastic.
Memeber 1: [00:07:44] Okay. Joanne. Yeah. So this is sort of, I don’t know. Um, but I’ve said no to the
Traci: [00:07:54] last, I think
Memeber 1: [00:07:57] too potential like [00:08:00] podcast guests who reached out to me, um, you know, they wanted to be on the show. Great. So schedule a discovery call and. Either, they don’t really have much to share or they’re just not great.
Like the, I spoke to somebody earlier, which is why this is top of mine. Like he’s just not great at like getting detailed or giving actionable things. And like that makes you not a fit for my show, but I feels really good to like, stand in that and like be discerning and you know, that’s okay. I, I can say no to these people and it’s kinda nice.
Traci: [00:08:41] Yeah. So I’m saying now it’s a really big win. It’s just, we don’t often think of it in that way, but in terms of boundary setting and just keeping focused on what’s right for you. Um, we’ve had a big lesson as we shared before with pretty sure podcasts. We’ve expanded our [00:09:00] team and we’ve been really growing in a lot of ways.
And one of the ways that has helped us grow is actually saying no to a couple of situations that I thought were going to be a good fit for us, but the amount of time and energy and resources that went into China. Execute on the requests that we’ve gotten that go outside of it. Um, because I’m such a visionary creative founder, I’m like the textbook.
Then I open up the book on visionary founder, entrepreneurial junkie, and it says Tracy long to forge. And, um, so it’s hard for me to say no, sometimes eat because I get excited and think, oh yeah, we could do that. Or we could do that. Or we could do that. And most recently I had a big aha that mass say yes to things that are outside of the workflow of our company at the size that we are now is actually more burdensome onto my team than it is an advantage to the, to the business.
And when I had that shift of perspective and, [00:10:00] and really sell it, it’s not just me that it’s better. It affects, it affects my team. Then I had a really big aha that saying no to things like that was a powerful thing to do. Not only for the business, but for the people who really run the business. And that’s the teams there.
That, that is, um, that was a big aha for me. I could see it in someone else. There’s no doubt. Like if I was consulting someone else, I’d be like, oh, but it’s being able to see that in myself to say no, and see that as a positive thing was a really good that we’ll take that as my win for this weekend, even though it’s happened over the course of the last couple of weeks, but still nonetheless, I will say though, it was still hard for me to go back to the client.
And tell them that. Right. So I, even though I was empowered by it, I knew it was the right decision for us and the team, but to have to go back to the client and say, we were willing to experiment with this, but now we’re not is, yeah. So it’s good to just say no from the [00:11:00] start. That was the, that was the other win for that too.
Cause that, that took a lot of courage for me, cause I really, really liked to say yes and then over-deliver but sometimes you just got to say no and not doing
Memeber 1: [00:11:12] meanwhile, the best part is my version of no was like, so I’m booked through the end of the year. Let’s see if this might fit into the context of the content planning I’m doing.
And I’ll let you know if an if or when that might be a yes.
Traci: [00:11:28] I know. Well, and I have to say for me, how I positioned it was, I was thinking money would be better, spent focused into a digital marketing plan. That was the way I said. But, uh, anyway, it’s however we get there as long as we’re taken care of, of our in cells and our boundaries, and what’s good for our team.
Okay. Speaking of team, I have to say that I know somebody who has a win on this call, um, and Amy’s really excited. So I want her to share her [00:12:00] wins morning too. So am I okay?
Memeber 1: [00:12:03] Yeah. Hi everybody. So I’m not sure everybody really understands what my role is, because I think I’ve shared with you. I have a day job and I am doing business development for Tracy.
So I just have brought on a new client. It’s actually my fifth. And starting at the beginning of the year, and it’s a CBD company. I’m not going to say this, the name of the company, because they don’t want to announce yet, but yeah, let you know, but it is super cool. I mean, cause there’s so much, it’s been on my target list from the very beginning.
There’s so much content right around CBD, mostly because of the hitch education side and having people understand what it is and what the benefits are and then it’s not marijuana. So it is a very cool, very progressive very class company. And I’m, I’m very excited about it. So yeah, they bought it immediately.
They, they, the, the, the lie has been, we really want to do CBS do podcasts. [00:13:00] For many people I’m talking to them. We just wouldn’t even know where to begin. So the affiliation with podcasts has been awesome as a way to bridge that gap and bring a really professional team. And I’ve learned, I’m going to say it again.
I’ve learned so much from listening to all of you guys talk about your podcast and how you do things. It’s helped me. Um, verbalize better. So thank you. So yeah, I’m excited. It’s going to be fun
Traci: [00:13:24] too. Same dude. And then in true podcast or community style, we have message from Jen. Amy that says, let me know which of the people is the best educator and that love to have them on salad with the of fries.
So we already have a swapping guest appearance happening for a show. It hasn’t even launched yet. Got the tills. Cause that’s how it all works. And Lindsay,
Memeber 1: [00:13:47] I’m glad to see you here by the way. Nice to have you on board. This is the way it rolls. And thank you, Jen. I will make a note of that. That’s perfect.
I’ll be really
Traci: [00:13:55] fun. Thanks Tracy. [00:14:00] Who else would like to share.
Memeber 1: [00:14:06] Sure. Okay. Uh, when that keeps on going from a Facebook post last week to friends and family, some of them didn’t know what I did in terms of guided meditation at all. So it was great to have a lot of people say, Hey, um, or associates in other businesses, love to hear that you’re doing that. Um, so that was great.
And the, um, to just get the positive feedback and some interest, the workshops that I put out, um, one of the questions I have along with this is I’m doing a Friday, uh, um, just to get a meditation on Friday at noon for 15 minutes, it’s really a five minute guided meditation with some questions Q and a, but I’m wondering now how that can tie into the podcast because it’s what has happened.
The bigger one on the podcast side is. I’ve I’ve realized with this foundational piece that I really love about the workshop of creating guided [00:15:00] meditations for people, for them to create their own. Um, there’s, there’s the, the podcast itself just, it just feels fuller because of that piece in place. And I don’t know what else to say other than there’s there’s this relationship, but the podcast now feels more real because it’s, it’s helping to serve in a way, uh, to, to link them all together in that ecosystem.
Traci: [00:15:26] yeah. Well, so let me ask you a clarification question. So you’re say you launched your workshop and it was like a, it was a beta, like a pilot workshop, right. And then your podcast, and tell us, remind us about the mission and content piece of your podcasts. And then is, are you asking a question about integrating guided meditation as part of your podcast format?
So kind of wanted to walk through those three.
Memeber 1: [00:15:54] Sure. Thanks. So the, the workshop itself has designed for people to create their [00:16:00] own guided meditation for positive change. And it’s really powerful because they walk away with a guided meditation that they created from me facilitating guided meditation for them.
So they create a meditation for them. And what they do is they self model, how they meditate best, which is different from everybody else. And they ended up with this guided meditation that they love more than any other guided meditation. Even if they play it back, it’s really powerful to get prepped for a, whatever, a podcast to speak a speaking engagement or whatever it is they’re doing positive state.
Right. So that’s that, but then the, the pod, the what guides you podcast. Which I, um, is a component where I can be interviewing therapists, coaches, podcasters that use guided meditation in some way. And that it’s around how people use guided meditation and for what and what the benefits are. And it’s really an exploration of what’s guiding them to use it and what’s guiding them or their clients and guided meditation.
So it’s pretty open in that way, but it’s focused on [00:17:00] people that are really using guided meditation to help their clients in some way. Um, so
Traci: [00:17:07] how long does it take you to walk someone through the process of creating their own guided meditation? Is that a process that’s lengthy or is it something that could be done like in real time on the podcast?
Because that’s fascinating to hear how that happened as a podcast listener.
Memeber 1: [00:17:28] Interesting. It can be like a slinky speech. You know, the workshops are seven hours long, but we can, everything is chunked down to 15 minutes. Even today, you’ll have a little bit of that taste. It’s, it’s all iterative and builds and, and, and so yes, he could easily in a 30 minute podcast, I could do a demo for sure.
I, and I originally designed it like that and it just felt like it might be boring if that’s what the podcast was all the time. People, people tend to tend to [00:18:00] want to hear interviews, but once you start doing a therapeutic type of process, they, they tend to tune out if it’s not directed for them, you know?
Traci: [00:18:08] Right, right. Yeah. So it could be, yeah, I can totally see that. I guess I was wondering if there was a way to interview the person and without going through the workshop, this may just be completely not attainable. Then I was thinking it wouldn’t be possible to interview the person for like the first 20 minutes.
And then if you had the ability to incrementally work through your process with them for 10 or 15 minutes, and then part of that would be people participating in the guided meditation. I’m not, I’m not really sure, but I just, I think there’s something there, even if it was just once a month or, or if it was something that you could maybe even think of in a two situation where you interview the person and then you work with them, they create their guided meditation and you come and just, I don’t know how customized it is.
Like gives it something that’s applicable for someone else to [00:19:00] hear if it’s created just for themselves, but just, it’s such a unique process that I personally am not familiar with at all. And I think there’s, there feels like there should, there’s something there that’s really special.
Memeber 1: [00:19:13] Yeah. I was going to say where my brain went was I love to understand how people use things.
So like how do people learn and how do they then use it? And to be able to interview some of the folks about how in their practice are they doing this with their folks? I would totally be all over listening to that. Thank you. Thank you. Great feedback. Yeah, no, this is helpful.
Traci: [00:19:37] There’s no doubt. You could read this phone book and people would listen and say it because he’d just gotten that voice that just like you’re doing exactly what you were meant to do there.
Just, I can’t wait until the end of this
and maybe that will be helpful too. Cause we’ll, we’ll hear more of your process, but you know, there, there [00:20:00] are a lot of resources out there about meditation, but I just don’t know that there’s any body who teaching you how to create your own meditation in. And I love what, what really struck me is that you are working with people in a way that helps them define what meditation, how meditation works for them, because I think that can be so intimidating.
To a D to some degree, relatively speaking, we all embrace the idea of it’s good for us, but that’s also relative in terms of how much time, energy and creativity it takes to do something that’s good for you. So I love that. I love that educational piece of it and that customizable piece of it.
Memeber 1: [00:20:44] Thank you.
I do too. And it, as a proof of concept, when we read, I read all the guided meditations that each individual in the workshop created back to them. They read it at the end, that was their graduation, so to speak, they had to read it for everybody and guide everybody through theirs. But before we [00:21:00] did that as a draft, I read it so they could all hear it with unanimously.
Everybody loved their guided meditation, 10 times more than any of the other ones. When I read it back and because it’s their own words, their own symbology, their own model. And I love that to, to, to empower someone, to find out what their meditation is really powerful. So yeah, I think he okay. Is a lot of nods here, so I love to love to see that.
Traci: [00:21:27] Yeah. How are you doing?
Memeber 1: [00:21:33] I’m fine. How
Traci: [00:21:34] are you? I enjoyed talking with you yesterday. Thank you.
Memeber 1: [00:21:39] Um, I guess my win is that I am one focused and that I, uh, have made progress in the past two weeks. I know it’s inter it’s incremental, but, um, I just spoke with Tracy yesterday about discovery. So, uh, tweaked my podcast description to be even more discoverable by you.
My podcast is [00:22:00] for Downton Abbey fans. So I included some character names in my podcast description and hi Claire castle. So hopefully when people search. Has a better chance of being seen and found. Um, and thank you also for the, uh, insider advice. Um, I am overall happy with my podcast host, but hearing other things about, you know, we’re where other people have their podcasts live.
I was wondering, I was starting to do even more analysis paralysis and wonder if that was yet another thing I needed to put on my list of maybe I should be optimizing that. Um, and the words of wisdom, which you can ask a question on a forum and get 45 opinions, but to, um, to be able to talk with Tracy and have her experience and say, look, unless you’re really miserable with your podcast platform, it’s it has to be safe.
You don’t need to go through that analysis of maybe I should switch. So just even that sentence was very helpful and took one potential to do off my list because as I relaunch, I just want to be as Bulletproof [00:23:00] as possible. And that’s yet another hurdle I would put in my way. Yeah. So thank you for that, Ms.
Traci: [00:23:07] say welcome. And just to kind of recap what you were saying. So, um, Sandy was Yvette she’s on Spreaker, and there’s been a lot of advances in hosting platforms since Spreaker was launched, but Spreaker is not in any way broken. There’s nothing wrong with it. And what we talked about was the fact that a lot of times, um, we just kind of want to make, well, you’ll always want to be sure that you’re kind of moving in the right direction and doing the right thing, but changing a podcast hosting platform.
If you already have subscribers to your RSS feed, there it’s less risky than it used to be, but there’s still some level of risk in breaking the RSS feed when you migrate to a new platform. And if it’s serving you in a way that your growth is aligned with, then, you know, definitely it’s not a necessary thing.
But then of course, if you ultimately determined that you’re outgrowing your platform, then that is possible to do [00:24:00] you just want to make sure that. You really investigate what that next platform for you is, and that migration process to be sure that it’s done accurately. And so that your RSS feed does stay intact.
So, yes, that was great. And, um, and then we talked a little bit about, I’ll just highlight what you were saying about discovery because, um, with podcasting, uh, there’s been so many advances in discovery and search, and so when taking that time, so with downtown lobby, for example, uh, down, down, down 10 blabby right.
Or D yes, Downton blabby, um, there’s so much excitement around the fact that they’re going to release another movie, but people are thinking about characters and not only just the names of the characters within the movie themselves, but also the actual, real names of the people who play those cards and then the geographic location of where it’s filmed.
And there’s so much history involved and things like that. So. We talked through [00:25:00] expanding that share description so that not only is it focused on the intricacies and fun parts of the creating and producing the series in the movie, but also adding in different elements for starch that can be optimized through the character names and celebrities and even producers and things like that, because those are those fans are evangelists.
And then a third thing that we talked about just really kind of using you as a platform for this is the excitement amongst. The fan. So she happens to have a podcast that has raving things and raving fans are your best evangelists. And that’s not limited to just things that have to do with celebrities like, um, raving fitness fans, raving fans, raving meditation, fans, raving, um, you know, hen schooling fans like they’re out there.
And one of the things that we Sandy and I talked about yesterday was the idea of tapping into some of those raving fans through Facebook [00:26:00] groups and other online communities, not to insert yourself to go into these grips and permit your show, promote your ship from at your show, but creating an element within the format of your share, where you can highlight raving fans.
And, and by doing that in, in Sandy’s case would be to be able to capture audio of people who are. Either giving their spin on the storyline or sharing their excitement about the upcoming movie release or what, how they, you know, how they’re frustrated that this character went this direction instead of distraction, like getting that kind of commentary and that motivation of that momentum.
I mean, of, uh, being able to integrate those audio clubs can really elevate the content of her podcast because it, that level of excitement and momentum people hear, then they’re going to be more excited for the next episode, too. So really tapping into those raving fans, not just to market and permit yourself, but as a way to pull people into being [00:27:00] a part of your share.
And as a result of that, then ultimately creating raving fans for your podcast that I wanted to share there’s little tidbits, um, because I think they’re helpful for everybody format definitely now. Okay. Well, does anybody have any specific questions or anything that they would like to focus on? Hi. Hi,
Memeber 1: [00:27:29] how’s everybody doing?
Traci: [00:27:31] Um, I’m,
Memeber 1: [00:27:34] I’m, I’m making the shift from the planning and learning into the action and, um, you know, that’s always a really hard shift for me. Um, I think I would love to hear from some people and I’m sure it’s so different from everyone. Cause everyone has a different way of working. How much time do you usually spend?
Like what would you say? Okay. Per [00:28:00] episode, you know? Cause I’m trying to be really realistic with I’m slow and I’m a thoughtful and I’m sure I will get faster as I do it, but I want a carve out. I don’t want to just think it’s going to happen because I’m thinking in my head it’s going to happen. I want to make sure I carve out a good amount of time.
To, um, kind of map out and plan out an episode and recorded. And I mean, I’m getting some help with editing, which is really helpful. Um, because I, I knew that, uh, if I didn’t, I probably wouldn’t do this, so I really want to try and, um, make it happen. But, um, I think the picture I have right now is like, I ha it’s like, you’re creating a puzzle.
So like, I kinda know what the picture is. And I’ve got this pile of puzzle, you know, 10,000 puzzle pieces in the middle. And I’m trying to find my, my anchors in the corners, like my main key points and then fill those edges. And then I, you know, the, the middle starts to take its shape more. And so I’m, I’m sort of in that, I’ve got my picture, I’ve gathered all sorts of information and all sorts of, you know, I have a lot of ideas and [00:29:00] I’m trying to formulate it, but I also now need to really say to myself, this is, this is about how many hours you’re going to need to spend doing this right now.
And so I would love a little feedback on, you know, what should I be. You know, what might be helpful to me to move in through this next step?
Traci: [00:29:19] I think that’s a great question. Um, I’d love to open it up for anyone to share before I shared there that we can have more than just me talking there. Would anyone like to nice, good question.
Memeber 1: [00:29:33] Um, Tommy, remind us
Traci: [00:29:35] what
Memeber 1: [00:29:36] your podcast is going to be about and the format, like, is it, are you preparing for an interview or are you preparing for a solo episode? Are you preparing like how close
Traci: [00:29:45] is this topic or it has to do with your son, right? Yeah.
Memeber 1: [00:29:49] So my son’s autistic and I’ve been immersed in the world of autism.
He’s 21 now. So for, you know, 20 years, um, and, um, [00:30:00] it’s really the focus, um, Is on a shifting of perceptions about autism and the experience I’ve had as his mother, um, because he’s someone who is non-speaking but spells and types to communicate. And so I’m sort of living in a little bit of an altered autism universe than sort of the majority of people who have a child like mine, because usually when there’s no real solid communication, there’s a very set paradigm in place about what autism is, what their cognitive abilities are, what their future’s going to look like, what they understand and understand and so forth.
And so when your child begins to communicate and you learn that what the traditional paradigm is, is actually, um, Kind of off base and it’s setting a lot of individuals like my son up for a life [00:31:00] that’s where they’re never really seen and heard and never really known. I mean, it’s, it’s a very, um, profound experience and it’s a difficult one to share.
Uh, it’s not difficult to share. It’s difficult to even it’s, it’s so important. Like it feels so important to get it right. And it feels so important to put it in a way where people can hear it because it will be easy for people to feel very defensive about it. And so my goal is to, um, yes, I’m a parent and traditionally a parent of someone like my son, the narrative is more about how hard it is and the challenges and, um, and so forth.
And I would like to be able to create a different narrative around it and encourage people to, um, Question, you know, what they hear about their child and continue to be curious and continue to keep an open mind. And I’d like to plant seeds. [00:32:00] I’m not, I don’t want to preach, you know, like I have to be really careful that I don’t get on a pedestal and preach.
Right. I, I want to be able to share the experience, let them know. So an answer to your question of format, I have a lot of different ideas of format and it may evolve. It’s probably for the sake of me actually launching, gonna start being solo. I will definitely always in every episode use words of autistic people, like probably starting with my son, cause that’s the easiest and closest to home.
Um, but there are so many who are spelling a typing to communicate at this point. My son has contributed to, but he’s done public speaking with his iPad and he’s contributed to a book. And you know, so there’s a lot of like a lot of words that I have to share that are not mine. So, so I want to start there, but I’d like to bring
Traci: [00:32:47] them, sorry.
So then the question
Memeber 1: [00:32:49] specifically that you’re looking to start formatting on paper, is it like the intro? This is what the podcast is or this you’ve done [00:33:00] that and this is like episode one. Yeah. I have an intro. Um, I’m of course always going back and looking at it and going, is it right? Is it the right words?
You know, but I have an intro that I did. Um, and I’m looking at doing, uh, a brief trailer that just sort of says, this is what it’s going to be about. Maybe a couple of minutes. And, um, and then go into, I’d like to try and get a good three, four episodes recorded, um, the X so I can have some, you know, so that I’m not, so they have some things in the bank, you know?
Um, yeah, so I’m actually, I don’t know if this is helpful. I’m like considered, like you have episode zero, right? I might consider it then saying, okay, if I’m going to outline the first month of this show, episode zero, we have, what are the things that you want to start with? Maybe your story is what you start with and what’s motivating you unless that’s in episode zero.
And then maybe think about like the top four things that you’re the first four things that you want to address.
[00:34:00] Traci: [00:34:01] And then. Just start to flesh those out, maybe
Memeber 1: [00:34:05] a little bit on paper, like, you know, this, it’s just getting out of
Traci: [00:34:08] your head and putting it on paper. Like, okay, here’s a
Memeber 1: [00:34:10] topic I want to talk about.
Where does that fall into in these four? Maybe it doesn’t, maybe that becomes its own episode or related to this thing. Here are the things I want to talk about. And the thing is, is like you’re in this world, you’re not gonna use the wrong words. You’re not going to use the triggering words because they’re not part of your vocabulary.
It’s like politics, everything is triggering in weight loss. Let’s talk about triggering, like, you know, like, right. You know, you’re not going to use those words because they’re not words you use.
Traci: [00:34:39] Right. Well, yeah. And I mean,
Memeber 1: [00:34:41] I, I hear what you’re saying. And so that, that is exactly what I’m thinking. Like sort of basic basic containers, you know, take all the things you’ve been writing for years and put them into those containers and start to flush it out.
And so I guess the second part of that is. How long do you guys usually dedicate to like doing an episode, [00:35:00] taking that information, flushing it out, recording it. So let’s say it’s not an interview. Let’s say it’s just a, I love what you do, Jen, with like having someone on, that’s just sort of your, your listener there with you.
You know, I definitely could see doing that, you know, so that it’s a little bit of a conversation, but not necessarily an interview, you know? So plan those out. Like I asked my daughter, like I have like key points that I want to cover
Traci: [00:35:22] topic or like yeah. But like, all you
Memeber 1: [00:35:25] have to do, especially when you talk about these things and you know this, like, you don’t have to write out every word and then give yourself something to read.
Like, you know, so even if you just highlight, okay, these are the key things I want to
Traci: [00:35:37] cover. Right. And honestly, like
Memeber 1: [00:35:41] record one and see what happens. See, how does it feel like
Traci: [00:35:43] you don’t have to use it, right? Yeah. Makes sense. I want to take this up one notch into the bigger picture vision of this, because I think a couple of things would be helpful.
It’s extremely difficult. I mean, I hear you [00:36:00] looking for this number of 1.5 hours per episode. Like, like you just want to be able to be like a bad possessed 30 minutes. I spend one point, I’m thinking more like
Memeber 1: [00:36:09] 12 hours,
Traci: [00:36:09] but okay.
But I think that, um, that’s something that is, is different for everybody. I mean, I think there are definitely ranges and, and formulaic ways to approaching it. But like in, in this call, especially we’ve had some people do pre-interviews before they actually do the actual interview. So there’s going to be that layer of time.
That’s going to be involved with that. There’s some people who are just super spontaneous and they just jump right in and do the interview so that, but they might spend more time on the post-production side. What I think could be super helpful for you, um, outside is because there are a lot of things that we can get paralyzed by trying to analyze that isn’t really where we’re stuck, but it gets us, it feels good to be stuck there because there’s not any [00:37:00] emotional emotion or vulnerability attached to that.
So what I would encourage you to do is pick a launch date. And so if your launch date is going to be July 1st, then you then back into that launch date with what I call a timeline and task line. And so is that something that okay, I want to, I want to launch this podcast on July 1st and what needs to happen between today and July 1st in order to make that happen.
And then you have this, uh, this like this task line of things. Like it’s a checklist of items that have to be done to get you launched while at the same time, of course, recording three or four of those episodes are going to be part of that timeline. It will take you longer to do those first few episodes.
Then it’s going to take you over the bigger picture of time. So keeping that in mind as well, because you are just [00:38:00] learning and you are growing, but the biggest saboteur that we can do is get caught up in the paralysis of analysis that really just keeps us from using our voice. Because everything that you’re talking about is incredibly personal to you.
I mean, it’s, it’s. I mean, it’s your son, it’s two decades of your life that you’ve spent as a mom in this world. And you’re about to take all of this amazing experience and love and passion and challenges and struggles. And you’re about to open up your literal voice and share it with the world, which is an extremely vulnerable place to be.
So I just encourage you to keep being very mindful of your brain playing tricks on you in terms of, is this just keeping me in this holding pattern or is this really something that I needed the answer to right now? And I feel like if you create this timeline with this launch date, even if you adjust [00:39:00] it, I mean, no one, no one on this call is going to be upset with you view you adjusted that’s for sure.
But having that goal, that bigger picture goal, and then backing into it with some of these details, I think would be really helpful for you.
Memeber 1: [00:39:14] I love that. I think, um, I guess. Backing to my question. And I want you to know, like, I’m definitely not sitting here going, please tell me exactly how many hours, you know, what you’re saying and exactly what you’re saying of creating that timeline and task line.
Um, what helps me is because days just get away from me and my sense of time is not very good and all of that, I’m trying to put something in my head and I can come up with it myself, like, cause we’re also different. I may take twice as long as anyone else. Um, If I’m going to create that, I also have to be really realistic and say, that means that this week you actually have to find five hours.
You can’t just think about it for five hours. You know what I mean? You actually have to sit down with a [00:40:00] note pad or index cards or post-its or whatever works for me, you know? Um, you know, and so the reason I’m asking is not because I’m trying to be like very mechanical about it, but because I’m trying to actually make it concrete enough where I’ll do it and not just let another week go by and another week go by.
So, but I love all of that. And I think that, that speaks very much to everything you guys have said has been helpful. Thank you. Can I make a recommendation as well? Um, and everything that everybody said is spot on. Yeah. But it’s, I think really important to keep it really simple. Right.
So what I would recommend and what we do for our clients is we have somebody that’s really good at this, but. Everything you said and talked about like, um, I can’t remember who said is get it on paper. So what we do for our clients is we create a single page document and it’s a part of what we call our podcast brand discovery.
[00:41:00] But that the goal of this document is to be a foundational document that is so solid, that informs every other part of the process from album artwork to everything else that you would have to do. It also includes, and I would recommend bringing some people into collaborate with some people, put them on your team, you know, and get some feedback and stuff.
But the idea is you now have a document that solid you could feel really good sending out to any guests you’d have had, you would have. So they would clearly understand what the podcast is about, but more importantly for you, it is a theme. That you can work with. And I recommend depending on the kind of show and stuff like that is actually worked with the season.
Like if you start in July and, and maybe at the end of November and take December off that season one and have a theme for it. And if you’re doing a weekly [00:42:00] podcast, you know, just, you know, just basically just a topic for each of the weeks, if you’re doing a weekly that you’re going to be doing, and I promise you that you will just doing, keeping that structure really, really simple.
And we all know your first episode. And it’s just not going to be very good. Right?
Traci: [00:42:30] that first step is to be like the, who, what, when, where, why you know who you are, why you’re doing this, what the podcast is about and what people can expect. Because if you just deliver on those, answering this question, you are a rock star, and that’s the first episode that’s always going to live there in your feed so that whether you have 50 people or 550 episodes, five episodes, five, 100 episodes.
When people discover your podcasts, they can [00:43:00] always go back to that introduction. That’s a little bit. Yeah. And what
Memeber 1: [00:43:05] I’m saying is create the single page document in collaboration with other people, write it, whatever you got a title for the podcast and a few descriptions about what it’s about, whatever, and pass it off to somebody and that you trust.
Meaning they’re going to give you really good feedback regardless of what it is, and just keep crafting it back and forth. And if you can create that family foundation, then I think everything else goes real smoothly. The other thing, Tammy, I wanted to say I’m in San Diego and I’m going to drop my email address in the chat if you want.
But I have a good friend of mine in San Diego. His name is Eric Weber, autistic. He was the kid at the age of five. That was in the corner, Rocky and a girl. I started having a little girl had started having a conversation with him. So three years ago, he graduated with a degree and he speaks all over at rotary clubs and [00:44:00] everything else.
I personally have the gift of add it’s a gift
so my point is I’d be happy to introduce you to Eric and his mother, because they’re really wonderful people. And Eric’s just, I have never, uh, you know, he’s won a hundred gold medals at the special Olympics and, uh, it’s I never felt so much love in my whole life, by going to one of the Olympics where I saw him run.
It was just like, unbelievable. So if you yep.
Traci: [00:44:43] What a great guest that would be for your,
yeah. I love what you put in the chat, but I was wondering if you would say it out loud for the recording.
Memeber 1: [00:44:58] Um, I think I tend to fill as [00:45:00] much time as I want it to, and this, especially because it is so exciting and it’s so new and it’s such a passion project. I suspect
Traci: [00:45:09] that if I
Memeber 1: [00:45:09] gave it however many hours, I was willing to give it, I wouldn’t fill it. I can think myself in circles and circles and circles. And so some of what I have needed to do as I’ve struggled with this, like how do I fit this into my life is say, okay, I’m going to, I’m going to assume the first five episodes are going to take for fricking ever.
Traci: [00:45:31] But like long-term, what can I
Memeber 1: [00:45:34] actually commit to doing, to be able to see this through in a longterm kind of way? Like, I
Traci: [00:45:41] think
Memeber 1: [00:45:42] I hear in the podcasting community about pod fade and what that looks like. And I was like, oh, I could totally
Traci: [00:45:48] do that. I could totally burn myself out. If I
Memeber 1: [00:45:52] do this, letting it take up all of my time.
Um, from the get go cause then too, I think it sets up that [00:46:00] expectation that every episode should take that much energy and
Traci: [00:46:07] yeah. Yeah. That was kinda what I meant by that topic. So long-term
Memeber 1: [00:46:12] what can you do
Traci: [00:46:15] and keep coming back to these calls and bringing these questions, because I think that, like, I’ve just watched people from in this process from where you are right now to when their share launches.
And it’s just, I think it’s amazing because we can help you get off center. If you get know, if you’re stuck on that, that sense we can are, you know, stuck in that in a certain area, we can help you get off dead center and just, you know, even if it’s micro movements forward, just want you to keep moving forward.
And, um, but so I think there’s really been some amazing suggestions. Yeah.
[00:47:00] And, um, and I just also think that, um, you know, just don’t give up, just don’t give up. And if you have to come meet here Thursday and be like, I haven’t done anything for a week because I have just been so overwhelmed. I don’t know what to do. That’s okay. And if you come here and say, has been like going 90 miles an hour and that I can’t sustain this pace, like that’s okay.
But just like, definitely just keep, cause this is a. Hey, I really can never reiterate enough that our voice is our most powerful vehicle, but it also comes with a significant amount of vulnerability. And when there’s vulnerability involved then comes fear and then comes sabotage, stay away. It’s just in the hardest, hardest part is having that, um, talking yourself through that imposter syndrome or whatever you want to call it.
Like, here are my here says I’m the person to be that’s why am I? The one that you know is ha [00:48:00] have this calling. But the bottom line is you do have this calling and you have every amount of expertise to back up this calling and say, we’re super happy. You’re here and asking these questions.
Memeber 1: [00:48:11] Thank you. I appreciate that.
Sometimes I feel like I don’t want to take the time with this. Everyone else’s launched in there got all kinds of questions about you do interviews and everything else. And so I appreciate the time
Traci: [00:48:23] people that are very much so in the creative, you’re going to call it the creative process. Cause that’s exactly what it is, whether it’s part of the workflow or part of the brainstorming.
It’s definitely for sure. Yeah, there, you need to be. Thank you. There was a question about the 90 minute training that we did on apple and Spotify. And where does that recording live? And so if you’re a sheep, [00:49:00] Podcast. If you’re coming to us via Xi podcast, then you should be able to access it in the, um, members, uh, super squad membership portal by logging in.
I think all of the recordings are archived there. If for whatever reason that you can’t access it there. Um, just send me an email directly at, um, uh, Tracy at producer podcast is my email too. I can put it in the chat for you and just let me know. And then the same goes for our pod have members, you would log into the podcast portal and the recording should be there.
Um, but if for some reason you are having trouble accessing it or you’re not seeing it, um, in that case, uh, email Tori directly, and then she’s Tori are, I am pretty sure podcast. I am tracing Terry. I see. I am pretty sure podcasts, but whichever one you email, well, we’ll take care of it and make sure you get a link to it.
Um, Man we’re gonna [00:50:00] kind of roll into James’s meditation, but before we go, Jen says, may I make a request? Would any of you be willing to make the request? I’m not going to read it for you, but way better coming from me. I
Memeber 1: [00:50:15] mean, not go ahead. Um, so my hundred full length episode is the end of June. And the
Traci: [00:50:24] goal is to have people
Memeber 1: [00:50:26] call in and leave a voicemail.
So, and then I’ll splice together, like their voicemails with clips from the episode that they highlight.
Traci: [00:50:35] And I’ve had a few people do it, but
Memeber 1: [00:50:39] you know how listeners are, right. They love to listen, but like that action step. Right. So, um, if any of you guys would be willing to help me out, if you’ve listened to the show ever, or have a listen to one and then just.
Calling Keva something. Um, I just truly appreciate it. [00:51:00] And the support from this crew means so much. So thank you
Traci: [00:51:02] guys. And so the number’s in the chat, but if you want to write it down, it’s (929) 262-0887. And that’s Jen asking for, um, and this is for people who are listening to the recording of this call also.
So if you, I feel like I’m on the voice. If you want to vet for Jen and you want
to leave a message about her salad with a side of fries, podcast episodes, you can give her a congrats. You can give her a talk about your favorite episode. You can say, go girl, you can feel free by the way, feel
Memeber 1: [00:51:43] to, you know, plug your show. Like I’m, so-and-so the host of blah, blah, blah. I love X, Y, Z, or I really enjoyed like plug yourself.
I want to add something there. Um, first of all, congratulations. I didn’t realize we were, let’s see, I’m celebrating 200 [00:52:00] episodes this month or in so exciting. Um, so that’s kinda interesting. Um, and I did something very similar with, um, I think it was my 100 or maybe it was like a certain year anniversary because I celebrate all the milestones.
Um, and I was going to ask you, who does your editing? You do your okay. Um, I was just going to say it was a great idea for us going in. It was exciting for us, but it was an editing nightmare and it being, I don’t do my own editing. I had, at that point I had an editor and it was the most expensive episode ever.
Of course. So. It was still worth it to me to do it, but I just wanted to give you a heads up about that because of all. Yeah, no let’s connect separate cause any feedback or guidance or I am all ears.
Traci: [00:52:48] Okay. Sounds good. This might be the one you want to step out.
I know I’m like,
Memeber 1: [00:52:57] oh,
Traci: [00:52:57] I know [00:53:00] are to our point of workflow. There’s an average amount of time spent on episodes. And then if you have a special episode, it’s just make sure, you know, you have enough lead time going into it that, you know, it might take you a little bit longer and plan accordingly and because you’re great at what you do and you’re right.
Well, so, so
Memeber 1: [00:53:15] far when the voicemail comes in, I now I’m saving them. I’m saving the file and I’ve named it with their name and the episode that they’ve mentioned. So that at least it’s easier for me to try to piece them together. Let me give you another repurposing idea that we came up with. We use, um, wave to make audio grams.
Yeah. So I took those audio clips from my messages that I received from my listeners. And we put some in the episodes and we sort of made like little, like sponsored type of ads for the episodes and trickled them out. But then we also made audio grams and branded them really nicely and had them go out on social media.
And that was, that was pretty big. Thank you. That’s
Traci: [00:53:57] awesome. Love it. [00:54:00] Okay. Jane, thrilled to hand over the call to you. D would you like us to keep our videos on, take them off and it kind of special directions and then understanding of course, if people need to go, but we have this last five minutes together and I’m very excited about what you’re going to do for us today.
Memeber 1: [00:54:20] Of course. Thank you. And I’m happy to be asked if, for sure if anybody would like to. Mute their video. Of course you can do that. Um, and you’re welcome to stay on. Um, then I I’ll look to end probably, uh, 1159 and then a little just check in and then hand it back to Tracy. So we’ll try to keep it online. If you’ve got to go, you’ve got to go.
Um, and they’re awesome. One of the things I do like about this is if you put your video off, you just get that privacy and you may have your eyes closed anyways, and you can kind of just kick back and, uh, you know, we’ve already turned off the ringers, but you kickoff take care of your shoes and [00:55:00] close your eyes and just do your thing.
So I, I love that this call was so live rolling into this because, um, one of the things we can do is use some of those things. We’re wanting to kind of bring us in a little bit deeper. Um, and I have found that when, when, how we feel changes. Um, it can change what we want or at least how we feel or our relationship to what we want.
So sometimes it’s easier to let go of what we want, uh, drop down into a meditation a little bit there and then go revisit what we think we want. Um, so if you haven’t already go ahead and close your eyes and just begin to bring your attention inward
and consider what it is that you would like to heal [00:56:00] or nurture or explore.
consider what it is you really want
and go ahead, set that intention now.
[00:57:00] And when you’re ready,
simply release it. Let it go.
allowing everything to just be, as it is.
[00:58:00] aware of how this feels right here right now.
and began to crystallize this experience in a word or a phrase or a symbol, something to remember it by.
something that allows you to return to this space more easily the next time
[00:59:00] and begin to bring your meditation to a close knowing that you can return to this space easily, anytime, anywhere. Okay.
Remembering what a few minutes of meditation can do for you and what it could be in service of
I’m coming back to the outside space and it is 12 o’clock. But if anyone would like to put into the jab chat box, just one word or phrase of how you’re feeling, um,
okay. And even one verbal share on the podcast or would be great, bringing your videos back on. If you can
welcome to the welcome back to the [01:00:00] outside space.
And we can either go around a little bit here and share verbally or just. Type into the chat box. If anyone has a verbal share, you’re welcome to share. I will. That was absolutely amazing. Just what I needed. Um, and, um, I can’t remember. Have you already started your podcast or are you still planning to start planning to start, please get that started because this is what I need in my life.
Often when I try to meditate, I have a difficult time. I’ve got a few minutes. I spend all the time looking at the clock or thinking about the clock, but if I had a guided meditation and I knew I could set the time and you could, that was perfect. So I would be all over that podcast. You bet. Thank you, Charlotte and Charlotte, one word for how you felt peaceful, peaceful.
Peace. And whereabouts did you feel peaceful? I’ll over my intention is for happiness [01:01:00] and, um, and I felt before this very rushed with all the meetings before the meetings that are coming. So this gave me an opportunity to pause and be present, and I felt very peaceful. Okay. And when you felt peaceful, was that inside or outside your body?
Whereabouts, whereabouts inside? Mostly here very much in my heart and my chest. Yeah. Okay. And more in just outside or internal, just internal. I really felt the internal release. Yeah. I internalize most of my stress and issues, so, yeah. Okay. Thank you. Thank you for sharing Charlotte. I appreciate so for everybody who had a word or phrase or anything even assemble, you can draw it down, write it down.
And if it’s located in your body, you might just check, you know, this is just presence type of thing. Check to see if it’s in your head, your body. It helps give you what we can call an anchor or a landmark to help you return to this space more easily. So it’s like a hyperlink. Imagine your favorite trail you’ve gone on the first time you went on your hike or something.
[01:02:00] First time you went on, it was unfamiliar, but the more you go on it, you remember more and more things. But imagine if halfway down the trail, your favorite spot, you could just remember yourself there. So you get to start your meditation. From a deeper place each time. And you can build on that. So this little experience we had just in five minutes, that can be the new starting place for your meditation in there, your words, your phrases, your symbology, and it’s incredibly powerful.
So leave you with that. And we’d love to be curious about the next time what happens. So I’ve missing all of these. Thank you so much. A peaceful ease. Uh, uh, Jen says ease Leah in the flow. Tammy’s Tommy’s still Sandy grounded focused positive mission. James, thank you. Release for Jen and, uh, Brenda. Okay.
[01:03:00] I’ll have to go through these, but thank you. And Tracy, thank you for sharing me. I love, I love doing the work
Traci: [01:03:06] well. I think it was fabulous and I’ve often heard, you can start your day over anytime. And I just started my day over and I feel like a brand new person. So thank you for that. And I look forward to seeing you all next week and, uh, thanks for being here as always.
Sounds great. Bye-bye have a good week,
Memeber 1: [01:03:27] everyone.
Traci: [01:03:28] Bye.