06-01-21- Jess- Membership sites, content calendar, and super-secret birthday surprizes.
Q: [07:59] Cheryl- I’m trying to find a gracious way to turn down a possible guest on my show.
Q: [18:29] Karen- What platform do you use for your membership site in any regrets?
Q: [25:02] Amber- What is the program you use to manage your content calendar?
Q: [38:42] Karen- Have you ever written a capability statement? I’m writing one now but don’t know how to briefly describe my podcast in a promotional way. Should I use my elevator pitch?
Q: [45:00] Cheryl- Curious how people feel about pens and notepads. Not going to qualify that I’m just, just pens and notepads that all I want to know, can I qualify it or not?
membershipacademy.com, slack.com, activecampaign.com, teamwork.com, airtable.com, wtfnotebooks.com
Jess: [00:00:00] hi, Jess. How’s it going? Good. I think you sent the wrong link. Oh, really? Yeah. Hold on. I just want to give her the right one. She’s killing me lately. Sorry. She is killing me lately, man.
[00:02:00] All right, she’s going to send it again. Lord, help us. Hello. How are you, Katie?
Is this connected. Good? Yeah. Okay. I can never remember, which is connected. Hi, good.
Is this on? I know. Right? Well, and so, you know, I try not to use her phone when I’m just like casually zooming. Cause you know, there’s the difference between business Zhu but casual. So. The fact that that’s even, uh, but then I’m always like, I can’t just like chat. Like I have to connect every, I always have to connect a microphone.
Yeah. I, yes. I know the business versus the casual chat. I try to marry them together, but it’s so hard. In [00:03:00] fact, I used to have, I was just searching around for it right now. I have like a little pouch of makeup just for like the moment before I’m about to go on where I’m like. Oh, no, my skin out on my lips.
I know my hair, you know, like just like a quick where my eyebrows, that kind of thing. But like, um, but I also. I bought a bunch of clothes, like, like, just for pretending that I’m business, you know, businessy and, um, I don’t want to keep them upstairs cause I can’t run all the way upstairs. So like I got a garment rack for my office, so I can just keep shirts down here with collars.
Maybe I’ll need some necklaces, you know, like just some, I’ll just bring my whole jewelry box down here, like, cause I don’t wear jewelry otherwise. Um, cause I mean. Sometimes I forget, I have to be business here that I’m just not ready. Cause I’m doing something else. You know, it’s hard to remember. No, it’s true.
I hear you. I have a pile of clothes off, off camera for quick [00:04:00] costume changes. Yeah. It’s important stuff I think. Oh yeah, here we go. Now people are getting the right lane. Yeah. I was just going to say, you just got the text from LC, so yeah. Should we come in? Hello everyone. How are you today?
Member: [00:04:14] Katie. I love your chair.
Jess: [00:04:16] That’s very . Um,
Member: [00:04:20] so Hey everybody.
Jess: [00:04:23] Hey. Yup. She has a very cool looking space. That’s true. Very, very cool.
Member: [00:04:29] See about the pouch cause I keep
Jess: [00:04:31] mine. Why here? We all need a pass. Mine. Mine is significantly larger than yours. He lives. You do. I haven’t
Member: [00:04:41] seen like the four I have in the other one. Like,
Jess: [00:04:44] you know, that’s true.
That’s true. I miss Lisa. Hi. How are you? I’m good. Working a lot. Overwhelming. It’s amazing. Yeah. I’m, I’m working on Michael Cohen’s [00:05:00] podcast. Trump’s Michael Cohen from sex loader. Yes. Well that must be fascinating. Fascinating content. Is it? You’re like, you’re like literally a fly on the wall. Almost literally.
You’re not a fly on the wall, but you’re figuratively a fly on the wall and that’s great. Wow. Oh, you are. It’s good. I am almost what I wanted to see all my friends. I miss all my friends sign up. How are you guys doing how’s everyone today? Good,
Member: [00:05:40] good. I do have a question if
Jess: [00:05:42] you, unless you have another tablet, I don’t think I have any other ones that have come in.
I mean, if you guys have questions, just put them in the chat. Um, I’ll answer them, you know, in succession, but no, I don’t have any, you know, to start, so go ahead, Cheryl.
Member: [00:05:56] Okay. Um, and I didn’t mean that highly. So you were in the middle of [00:06:00] saying hello to everybody. So I hope
Jess: [00:06:01] no, it’s fine. No, you’re fine.
Member: [00:06:04] Um, so this is kind of an interesting situation. I had a old friend of mine. Who’s a very big PR agent. I might have mentioned. Maybe it was in the coaching call, um, that she approached me for one of her clients. Who’s an author first time author who wrote a book about. A version of the pandemic, which I thought would be an interesting concept.
Given the name of my show is 19 stories from fear to hope that came out of the pandemic. And, uh, she’s a very good PR agent. She’s very, very good at what she does. And I thought, well, that’d be a nice thing to be aligned with. However, they sent me the book within two pages. I knew it was not.
Jess: [00:06:47] For me, it’s fine.
Is it badly written or is it just dreck is, say
Member: [00:06:54] there’s enough trust, you know, about the topic, the first paragraph intrigued [00:07:00] me, but then, you know, this is not to offend anybody where this there you’re comfortable with this. That’s totally fine. But, um, when you’re into the second page and fourth page and you’re talking about vibrators.
Jess: [00:07:14] yeah, I just. Was she sequestered alone. Cause that’s, you know, it makes sense. I guess if she’s single, even now,
Member: [00:07:26] I almost don’t want to talk about it. Cause this has been recorded and I don’t want to offend anybody
Jess: [00:07:30] again, but whatever this,
Member: [00:07:33] whatever,
Jess: [00:07:33] this is not trying to be funny. That’s all. No, no,
Member: [00:07:36] no.
And it is funny if it was not being recorded. Oh, we could go sister. We could go
Jess: [00:07:41] somewhere. Yeah. It’s funny whether it’s recorded or not, but I hear ya. I hear ya. Um,
Member: [00:07:46] So I want to find a way to graciously say, you know, it’s just, I mean, basically I could be blunt and say, it’s just not content for my show, or it’s not a book I want to promote or, you know, I’m trying to find [00:08:00] a gracious way to
Jess: [00:08:00] go.
Oh, I have the perfect thing. Okay. Okay. So you have to do, what’s called the compliment sandwich and the, oh, wait, first of all, I just want to tell Julia that. I don’t think I liked the way you’re looking at me in that photo. I can keep looking at it thinking I’ve pissed her off. It’s like, really? I mean, don’t change it on my account.
I’m just saying like
anyway. Okay. So Cheryl, the compliment sandwich. So first of all, start with. You know, I think you’re a great writer. I think I don’t, but oh, she’s not even a good writer or do you just not like that she was talking about sexual things? No,
Member: [00:08:49] the first paragraph was good, but I mean, okay.
Jess: [00:08:52] No, it’s not that she’s not.
Member: [00:08:56] pages, but it seemed very juvenile
Jess: [00:08:59] in [00:09:00] parts and I’m like, okay, I got you. Okay. Okay. So just say, um, okay dear terrible writer. I, I am, I am so grateful for the opportunity that you’ve given me and I feel honored that you wanted to partner with me. I’ve taken, you know, cause that’s a compliment, you know, I think that your book, um, We’ll make a lot of people happy.
Okay. Cause you don’t know that for sure. So technically it’s not a lie. And then you can say, um, at this time, I’m, I’m not going to go forward with an interview because I don’t think that our styles are similar enough for us to create good content together. Ooh, you know, it doesn’t mean that it doesn’t have any reflection on what I feel about you as a person or your work, you know?
And I would love to keep in touch for further projects, which is a [00:10:00] lie, but whatever you don’t have to, you know, you can just. No, you never know what she’ll come up with.
Member: [00:10:06] The, and that’s perfect. I mean, I feel weird because she reached out to me on Instagram, friended me promoted by podcast. You know,
Jess: [00:10:12] some of my episodes already, that was, that was for a quid pro quo quid pro quo.
And I know that. I know just so we’re all clear. You don’t ever have to be guilty because somebody promoted your show and in fact, I know exactly how you feel because I had someone reach out to me. First of all, she hunted me down in a podcast movement, 2018 and then, oh, no, sorry, 2019. And then reach out to me again for 2020, and then it was post for the event.
And then in 2021 reached out to me again and I went through, this was an event planner who wanted to help me with the event. Um, and we had an initial conversation. She didn’t give me very many details about what she would ha I think I’ve told you guys some of this a little bit, like she didn’t give me any details about what she would help.
[00:11:00] Um, her proposal had also no details about what exactly precisely she was going to do. So I was like, yeah, I’m excited. Let’s you know, second I said, I’m excited. We, we get off of zoom. She posts about she podcasts live on her, on her personal profile, which gets like 55 comments about how excited everyone is Ms.
Gray. Um, you know, and then, um, I started feeling, you know, I have a girlfriend, who’s an event planner and she’s done event planning for American express and, and the American association of advertising agencies and all these other, you know, huge people and she’s freelancing now. So she was free and I was just like, yeah, I’m not going to hire this person, even though we’ve already said, yes, And I’ve already given her a quote and I’ve already added her to the slack and given her an email.
Oh my God. I’m still going to have to say no, because my gut was just like, how come when I get on the phone with my friend, who’s a friend who could totally take for granted that we’ve been friends since [00:12:00] we were 14. And first thing she says is, I’ve read your entire website. I know everything about your event.
I love everything you’re doing this other girl. I heard a comment in our call that said something like. Your event’s a little bigger than I thought it was going to be. I mean, w how is that possible? You’re reaching out to me. You, you must see and read the things. I mean, and then, and then my friend, Jen hired a producer, Jack said the same thing to me.
First thing out of the gate. I’m so excited. I’ve read everything you’ve done. I’m really excited to get started. Here are my visions. But this girl that I didn’t hire was much more like, no, I’ll just sprinkle some magic here and there. And I really want to, you know, give, give everything like a flow. I don’t know what that means, like, right.
So, but so similarly I was in kind of a pickle, but. Listen, you have to go with your gut. Like, I can’t feel guilty that she did that. Cause I didn’t ask her to do that. I didn’t ask her at least she didn’t say I’m higher. Cause that would have been even more [00:13:00] that would have made me hide under a table. So she didn’t come and find me and my children, but like, um, yeah, like the only thing she sent me in, I mean, she, she was not happy.
I had to bear some wrath via audio message, but I mean, Similarly, you can’t feel guilty when people in her audio message. She said, you see what happens when I posted about you. People get all excited. This is just the kind of magic that you get with me. And like, I’m going to bring all that magic sauce, but still nothing specific.
So it’s like, mean, yeah, but I hate when people say that, but she, but she, but she even threw it in my face and I still didn’t hire. I’m saying this person, hopefully won’t throw it in your face, but when somebody promotes you. That’s nice.
Member: [00:13:51] Yeah. I don’t sense that she would, she, she seems professional and left that she wouldn’t, um, it’s just awkward because it is through a friend.
If it was [00:14:00] strictly business, it would probably be easier. Um, and you know, you want to support other women. You want to support a first-time author. You want to be, you know, really positive and encouraging for them. And
Jess: [00:14:14] I was really looking for it. You know, it’s not a good book. And
Member: [00:14:20] again, all subjective.
Right? I could pass on a book to one of the books and you might go, well, Hey, this is pretty cool. I think it’s, you know, there’s some comical, whatever, but for me in my podcast and kind of my style and it’s just, it didn’t speak to me. And I mean, if you’re four pages in and you’ve devoted your afternoon to read the book, you go, wow, she’s.
Kind of gave me, you know, my whole afternoon of
Jess: [00:14:46] reading. Thanks. Um, so Karen says, you can say the emphasis of your show has changed to post pandemic topics. Um, although I don’t know that it, that that could be also false. I think it [00:15:00] still is about the pandemic and stuff. Um, you could also explain it into, you know, she does give you feedback.
Like that’s not true. We have so much in common. I can just say, look, think you have an ice cream flavor. My flavor is, I mean, what’s the most sophisticated ice cream flavor. Let’s think about this for a second. Like, cause you’re very sophisticated. You are very, well-spoken, you’re very high brow high level.
So I would say let’s go with just, I don’t want to even say vanilla, vanilla with a tiny bit of strawberry topping. Okay. And just so you know, and I read your, I read your book and like I think Rocky road is a good flavor or not wrecking road. Cause that sounds like she’s a nut job. Um, You know, or like I was going to say moose tracks, that sounds like she stepped in poo.
I’m trying to find something that’s flattering, flattering a flattering flavor. Okay. Like fudge twirl. Cause it’s opposite fudge or something. Yeah. Yeah. Anything literally. Yeah. Like Sherbert, just to be like, you know, rainbow Sherbert is colorful and [00:16:00] delicious. But it doesn’t always go with, you know, the flavor that I am.
I mean, if you just, I think if you just say that she’ll hopefully understand at least where you’re coming from, that, you know, it’s not that you hate it, even though you do, but more that, um, it just doesn’t go together. You know, hopefully you
Member: [00:16:18] want to love the compliment sandwich because that does go, it goes a long way in it, and I’m not blowing smoke.
I really am very grateful that she was interested enough to want to be on my show, promote my show, you know, and have her publicity, you know, uh, anyway, so. Thank you for your
Jess: [00:16:34] time and answering that cop. I appreciate it. I’m definitely like a P I have a people pleasing problem, and I used to have a hard time saying no.
And the compliment, the compliment there.
Okay, sorry, that was Amber. I had to mute her, sorry, Amber. Um, it has helped me get out of a lot of sticky stuff that I wouldn’t have been able to do 10 years ago. Like [00:17:00] I would have gone along with it miserable against my better judgment if it were not for the compliment sandwich. And this even includes like the simple things, like having lunch with someone.
You know, I mean, it’s one thing to say you’re busy, but if you don’t know them that way, you’re just like, I would love to do that. But, um, you know, I would love to do that because I think you’re awesome and I want to hang out, but , and then, you know, maybe we’ll see each other, whatever, but like, yeah, the compliment sandwich is a good tool in general for entrepreneurs.
I think not that we are that, but podcasters have to say no to guests all the time. And I now have a standard template. That I use. It is not a compliment. Well, it’s kind of a compliment sandwich. It’s like, thank you so much. That was so thoughtful of you to think of us work. Co-hosted show best of luck in your life or whatever, you know, but it is kind of, I guess it is kind of a compliment sandwich this way.
You don’t feel any guilt. Cause you’ve said two nice things to over one. [00:18:00] Your majority was nice. You know. Okay. Um, what else? What else? What else? I don’t see any in the chat. What else do you guys want to talk about today? Um, Karen, did you go like this or were you just, but you were okay. Well, I was starting to type, but, uh, yeah, just hit me.
These are so annoying to think about what my question. Okay, go ahead. That’s fine. That’s fine. Um, uh, what platform do you use for your membership site in any regrets? Yes. I have lots of regrets. Um, if I were to start all over again, I would probably choose mighty networks because mighty networks is everything, all one spot and you don’t have to build it from scratch.
It has a forum area. It has. Core area. I mean, yes, it’s a monthly fee. It’s a monthly fee, um, which I tried to avoid, but by the time you buy all the stuff you [00:19:00] need, when you’re building it yourself, you’ve paid that yearly fee at least once. Um, so I, I originally got, I bought it. I, I built it all on WordPress.
So first I started doing, um, Member LearnDash, which is a course delivery method. And at the time it didn’t have any way for the, um, students to enter act with one another. So I got an, a theme called buddy boss and buddy boss used to be a plugin, but they made it into a theme and it connected with LearnDash.
So now I have a course courses that I can deliver. And, um, I have a community interaction thing happening. Then there was no way for anyone to pay for it, monthly thing. So I had to by member press, which also talks to learn dash and buddy boss. So now I have three plugins. Um, they work okay. [00:20:00] Sort of, um, I don’t know that it fires every time, like when someone buys or when someone pauses or when someone cancels.
I’m not sure that it works every single time with my email marketing system where I think if you have one thing, like mighty. You only have to, you know, it’s all connected to one thing and it’s one thing. So like you have one thing that can screw up or there’s, this is like four things that are supposed to be talking to each other.
Um, and also the community aspect of it isn’t really working because, um, well, I don’t know why probably because it’s not Facebook. I mean, you guys are in the super squad, so, you know, it’s not working, but, um, well I think what, w we’re actually gonna start doing some transitions, like I’ve been talking with, um, Uh, membership specialists and stuff.
And I think we’re going to change, um, not anything about like what you have already, you already have, and it’s fine. And anybody who’s paying whatever you’re paying, you’ll be grandfathered in. But I think we’re just going to go to one [00:21:00] membership yearly and monthly, like one price. That’s it. Maybe we’ll have specials sometimes.
I think we’re going to move the community to circle because it’s cleaner. It kind of is. I mean, a little bit like Facebook, but, um, Circle is just, you know, I’ll show it to you if you guys want, because I think I, I may have dumped some of you not dumped, but I think I may have put some of you in there, um, the other day, or I think I can give you the, I’ll put the link in the chat if you guys want to join and just see how it is, um, circle.
Let’s see. And actually, if you want, I can compare it to what we have now. It just feels nicer to me in here and a little bit more. Like here, welcome to the super squad. Let’s get into it. I can do like a whole start here getting started. I would write in here,
you know, can’t find your answer where to put your questions. If you’re looking to [00:22:00] collaborate and then here’s where you introduce yourself, here’s our events calendar. Here’s where you share your wins. And then. Member requests like sharing what offers you have, where to ask to be interviewed, be a guest, or if you need a guest collaborations, co-hosts that kind of thing.
And then this is content support for our courses. And that includes questions about all these things under marketing, all these things under sponsorship, like it just feels a little bit more, I guess, user friendly than what we have right now. I don’t know why it’s, I mean, they’re similar, but for some reason it just feels like a burden to use.
I mean, you guys can tell me if I’m crazy, but it feels like a burden to use it for whatever reason, at least to me. Um, I’m trying to log in. Okay. So like here’s the community, like there’s not even like a, where to start or whatever you just go to community. Um, okay. I guess we’ll go to the activity feed. [00:23:00] I don’t know, for some reason it feels clunkier to me, there is no activity feed, Jenny posted a new lesson.
Here’s who I’m following. I don’t know. Just feels. Why is this feel better? I’m not sure exactly. It just does to me. Um, so to answer your question, it’s hard to know how to prevent. Making a mistake when you build something that big. But I would say that, um, if you do want to build it yourself, at least have one, you know, like try not to do too many plugins.
I don’t mean to know if you want to do it yourself. Uh, I would say mighty networks or circle. I think circle, you can actually add files and courses. You can embed videos. So if you wanted to do a course, that left menu that you saw with all the. Um, different things have like a, [00:24:00] um, ha like you can embed videos in each one.
So if you wanted to, you could either have each one be a lesson and have it be a membership if you wanted to. I don’t know if you’re planning on, um, offering courses with it, but I think that part’s important. Um, is that why? Because it looks more like. Slack. That could be it. Slack is very user-friendly. I mean, it’s supposed to be, um, The email drip is active campaign.
I use active campaign. Um, and I really like it cause it does a lot of stuff, active campaign besides just doing email marketing it, um, it tracks events on your site. So when someone makes a purchase, when someone leaves the cart, when someone puts something in the cart and then forgets and then comes back to it, like it has all kinds of ways of tracking people and what they’re doing on your site so that you don’t miss.
You can remind people nicely that they’ve forgotten something. So, oh, so Andrea says, even in mighty networks, it’s hard to get people to [00:25:00] interact. So, so that brings me to a whole nother thing. So another thing I’ve been using is, um, I have, um, I have a subscription to something called the membership academy and it’s by two British podcast.
I think actually, maybe there might be Scottish membership academy. It’s about $47 a month. And. I realize it’s very meta, but you joined the membership academy and you can instantly see what you need in your own membership. So they’re home pay. I fast, you know what, let me show you that too. We’re going to talk about memberships.
We should just do it all the way. Um, Yeah. So I talked to Danielle dizzier who is, has got a women of color podcast or membership. And her membership is just so well, like, sorry, I’m making a tribute for my husband’s birthday. Um, okay. I’m trying to find my, when things are up, I can’t find things. Um, okay, here we go.
So, [00:26:00] no, I totally lost my train of thought. Oh, mighty, mighty, uh, Membership. Okay. Atomy. Okay. So this does come back to your question or, you know what we’re talking about as far as like, um, keeping people engaged. This has helped me in multiple, multiple ways. So here is the that’s the forum, but here’s the normal dashboard
I want, even if it doesn’t look like this, I want it to have a similar flow. Where the second you get in there, it gives you like a, you pick a roadmap. Like I chose which roadmap, but I can switch it at any time. So they’re like, okay, are you wanting to start at the beginning? Are you ready to do a membership plan?
Are you ready to do content strategy, planning your launch tools and tag? You [00:27:00] can start any of these at any time. Or you can like check them off if you’re done already. Um, and then they can give you, it has game plans, but basically it tells you exactly where you want to be and what you need. Next, the event calendar is a plugin called events calendar.
That’s what we’re using in there, Amber, um, Yeah. So then, you know, you can go to, let me go back to the dashboard. Cause you can see some of the stuff I did. I did based on what they do. Like here’s, what’s coming up, here’s all the different sections. I kind of tried to emulate that and then here’s all the topics.
I don’t know that I did it as effectively though. And I mean, we have a different look, but um, the first time you log in, I just feel like you have a direction. And I think in our membership. There’s a lot of content in there, and I know it’s really valuable, but it’s not organized properly. I sort of compare it like this.
For those of you who know Courtney love is like, she’s very talented [00:28:00] musician. I think she’s a great songwriter, but she’s always drunk. And that’s how I feel about our layout right now. Like I know we have good content, but I am, I’m an ADHD person. And that’s why our membership is like, I call myself like the 80%.
Like I can get 80% there, but that extra 20% organizing, you know, um, putting things together in order, like, that’s the part that I like, you know, it’s just executive function. So I, we have a person who’s going to be, um, a membership coordinator and, um, that kind of thing. Sorry, this is a whole, this is way past the question you asked me.
I know, but I want to show you the membership academy, because anything you want to know about membership, starting it, building it, keeping people engaged, what to price, what kind of plugins you use for that? Like, this is the best investment. Ever I am. Every time I [00:29:00] see an invoice for this thing, I think the Lord, this is the best money I spent every month.
If you want to do a membership membership, academy.com/dashboard, the guys who do it all podcasters, they used to come to all the pie, casting things. That’s how I met them. Um, it’s Kelly, right. And something or other, I can’t remember his name saved my life. Hold on. Let’s see. I’ll see if I can find a picture.
I keep moving you guys back and forth. So. All right. Let’s see. Remember call. Okay. Watch the replay just so you can see, see if you recognize them. I don’t know if you will. Um,
they’re super nice.
That’s them? That’s Mike that’s Cali and they are all membership all the time. So if you are. Building one. I suggest you go in there and it’s yeah. Okay. To God. It is so confusing. So overwhelming, so much [00:30:00] more to think about than I ever thought possible. I honestly thought we’ll just chit chat over here and I’ll have courses over here and it’ll be done.
No. There’s launching it. There’s keeping people engaged. There’s reminding people that they haven’t logged in, you know, like that whole sequence and stuff. They actually gave me those sequences and they have different ones for it, like for active campaign or, or keep or whatever you’re using. They were like, oh, you use this, download these templates, downloaded it.
So I just, you know, I just downloaded them and change them around to be me. But you know, at least I know what emails go in what order that’s because of them not because of me. Cause I would have been so lost. And I mean, I still feel a little bit lost. Like I had, I mean, like when I did the consultation, like I have three pages of notes of stuff that I need to change and make better for you guys.
And Courtney love of memberships. Now I, you know, I’m not that drunk just a [00:31:00] little off, you know, like she is just a little off, but I mean, yeah, it’s really, really hard. The content calendar is wait. Amber are you asking content calendar? Like what we post? Are you talking about content calendar in the membership?
Because I’m going to tell you something right now. We meant to do that before the beginning of the year and never got it done. So our content calendar is also not existence does not exist. That’s another reason why we’re going to have a membership manager so that she can keep track of. So basically what I’d like to do is every quarter.
We’re gonna like pull some of the content, show it to you, theme it up. So that you, you know, so that, um, we’re walking you through sort of a path. You don’t have to follow it, but like, let’s say like January through March, we’ll do like, we’ll focus on all the stuff you need to begin, which microphone, how the tech works, which hosts, why you need hosting, that kind of stuff.
Well, you know, for three [00:32:00] months it’ll be branding, setting up social, that kind of stuff. And we’ll just send you emails to sort of walk you through. This, this and this, and the next week, we’ll go, Hey, why don’t you try this, this and this and so on. And then same thing for the next quarter and same thing for the next quarter.
So we always know what we’re sharing with you. And then, um, at least people who are new to the membership will feel some kind of like expectation as to what they can be learning that week or focusing on. And the same thing, actually with the calls. Like I like Elsie and I love doing our QA calls, but they are.
Um, not, not exactly targeted to something. So like, you guys come on and we love seeing you, but like if you had specific social media questions, I mean, you, you know, like maybe it would be more beneficial. You knew what we were talking about that day. And you can just sort of like make the list of all this stuff in this area that you feel like needs work.
And we could look at your accounts and stuff. Like we’d, I think we’d all be more ready to see each other, at least [00:33:00] that’s what I’m hoping. Um, my Boris, thank you girl. Morrison Morrison. Oh, you’re right. I’m sorry. I’m just going to haunt me myself. Cause I’m driving. I just totally did an ADHD thing cause I was a little late and I thought this was a general Q and a, so it was actually asking, oh, okay, good.
I was like, shoot, I didn’t know it was about memberships, but I will. Yeah. Yeah. I will tell you, in my membership, I do theme the months and it does help give people like container and then it makes the Q and A’s like easier to know, like, oh, that’s a Q and a about memberships. My question was about, I remember on some call you how we’re transitioning to a new content calendar.
Where you could interact with your team. And it was like this really cool thing. And it was a program I’d never heard of. Oh. And I was either, it was probably [00:34:00] teamwork or air table. Probably okay. Wasn’t there a table. Cause that’s what I use. So teamwork. Okay. Thank you. Yeah, yeah. Yeah. It has a lot of project management stuff in there.
So like my, my husband’s a project manager and he really kicked out when we started using it. Um, but it’s all functionality that I don’t think I would necessarily use because I’m not a project manager. I just like to see stuff in a certain way. And so yeah, we started with teamwork. I was supposed to changing your table though.
Is there a reason why I use air table? I like your table, but I don’t know. Like I get turned on by organization. So I was like, Ooh, look it up. The, you see, this is the ADHD, um, quest, whatever you’re using to organize your business. Is never enough. If someone is using something else, I have to do a trial. I have to move everything into it.
I [00:35:00] have to see how it works. And if it’s better, because it’s like a never ending like mission to find the one thing that will organize your brain, look the way you want it to look, do the functionality that you know, so you don’t have to trust yourself. Like so far, the things I rely on the most are like Google calendar, but they’ll never have a good practice management system.
I don’t think anyway. Yeah. So, um, yeah, membership. So if you’re going to do a membership, it’s like that, that academy has saved my life and it’s a lot to think about and they walk you through it. Um, and actually I would join just to know whether or not I was in too deep, like. We weren’t doing the event at the time.
We had no idea when we’d be able to do one. Cause it was like fall of 2020. We didn’t, you know, and so things were starting or it was actually last summer I started working on the membership. I had no idea how long we would be stuck with that in-person events. So I thought doing a membership would be like sort of a long-term.
Um, product that we could sell while we wondered where [00:36:00] whether or not our short-term thing was ever going to happen again. So that’s why I started a membership and it was a lot more than I thought, but I wasn’t working on anything else. So keep that in mind. Like, I, it was the only thing I was doing, which is, I didn’t feel as overwhelming to me, but I’ve also sat in here before.
And like, I am known for thinking that everything is easier than it’s going to be. And then waiting out waist deep and being like, oh my God, what if I. What have I done here? So I always think everything’s going to be way easier. Logically to me, it just seems like everything would be a snap. And you don’t think about things like, I don’t know, like, like, you know, leading people down a game plan on your dashboard, like that’s not, I would just think courses let’s chat.
That’s the only thing I’ve thought that went into it. So kind of like starting
Member: [00:36:48] a
Jess: [00:36:48] podcast is easy, right? I mean, that really depends on how you ask, because when I did a podcasting course for women, my advice was if you don’t have [00:37:00] time to edit, don’t bother. I mean, like, I just was like, as long as you stay, what you got to say and you upload it, you know, my, my, most of my advice was around, you know, getting an audience and not that the audio doesn’t matter.
It does. It’s just that killing yourself over the ums and stuff. Like some people get very overwhelmed by all the details like MP3 tag or like, you know, the stuff that you’re supposed to do when you upload, like I am of the opinion that if it is bothering you, skip it. Just skip it. It’s more important to have the show up slightly wrong then to be bogged down by these tiny little things that may or may not make a difference to you or anyone else.
You know? I mean, like I know that hosts and probably LC would kill me right now saying this, but like, you know, right or wrong. Like if there’s a part that you can’t jive with, it’s preventing you from having your show. I think you should just skip it. Is that bad? Probably it is don’t answer because I think it is, but, [00:38:00] um, Yeah.
I mean, yeah, starting a podcast is hard. It’s a way harder for than you think it’s going to be. And like, as soon as it became that hard, I gave it to Allison. She insisted it was edited every time. And I was like, I don’t have time. I’ll do it. And she insists, you know, we have to code the thing. And I was like, I don’t know how I’ll do it.
Cause I don’t know how to do. I didn’t want to, I don’t care about it. So I would never, if I had my own show, none, none of those things would be happening. I know it’s bad, but I mean, the only thing I’ve edited out, I’ve done solo shows where I’ve had to edit it, but that’s because I like stumble over my words and I have to go back and stuff.
But for the most part, I just leave stuff on edited. I know. So is
Member: [00:38:42] the answer, just give it to Elsie and we’ll be good.
Jess: [00:38:45] Yeah. Or no, I mean, I don’t know. Are there. Ha. I mean, but let me just ask you guys this and just, you can either like put, I think you can do a hand up now in zoom, if you go to the right corner and like, put like raise your hand or something, how many of you [00:39:00] feel like there’s at least one aspect of podcasting that you know, you’re not doing.
Right. Right. Okay. Julia, Cheryl, I mean, yeah. Katie. Yeah. All of you. Legit. All of you. That’s a crappy feeling though, right? Like it feels crappy because this is something we love to do. And something that we feel good about doing, and maybe something that we’re really talented at, but how are you supposed to be talented at every part of it?
Because like Cheryl said, there are so many parts of it. And if you just like talking about like, Amber is a therapist, For state, how is she supposed to know about IB three tags and RSS feeds and social media marketing and email marketing and memberships. Like these are all skills that we never went to school for.
I mean, I did, but you know, that’s why I’m a marketing person. I mean, like I I’m a social media marketing, but like, I don’t know one thing about how [00:40:00] microphones work or how to level this stuff out or, or. I mean, even which side to talk into for different mix. Like, I don’t know anything about them. I don’t.
Hair. That’s also like, you know, I also don’t want to care about those things. So, I mean, I mean, outsourcing is a good idea, but like every single one of you raise your hand because you feel like you’re supposed to care about at least one aspect of it that you just don’t care about. I am giving you permission, not to care about it ever.
It’s not going to ruin your show. It’s not going to ruin your life. It’s not going to prevent your success. If you choose to outsource that aspect at some level, at some time, for some reason, at least you can rest knowing that you’re doing it. Right. But don’t even, don’t even, I mean, I don’t know what I mean.
I don’t even know what I mean. Yes. Please use a microphone. That part is important, I guess, but like, um, I feel like the rest of it is. Subject to interpretation [00:41:00] because you shouldn’t feel like you’re doing it wrong. It’s a crappy way to feel about something you love to do. So now you have my permission to just not give a shit about that part.
That bothers you. You don’t even have to give it to somebody else, if you want to great idea. And if you want to do it cheaply, there are people on Upwork who work for 15, 20 bucks an hour. You don’t have to use someone in the community or a VA. Like there are people there who can transcribe or audio edit or post shit on social media for very low price.
And they probably really, really need the money. So. That’s my advice. That’s my rant. I’m stepping off the soapbox now. Okay. Okay. Um, have you ever written a capability statement? I’m writing one now, but I don’t know how to briefly describe my podcast in a promotional way. Should you use my elevator pitch?
Well, first of all, the capability statement is about how capable you are. I feel like I write that to someone every day on some level. [00:42:00] Um, uh, no, this is like an actual government. Thing. Nope. I’ve never written that, but as far as how to just briefly describe your podcast. Yeah. Your elevator pitch. That’s what I would do.
Speaking of, I hate doing is marketing myself. I mean, yeah. A lot of people don’t like to do that. I mean, it’s hard. I think, I think it’s easier when you can get a friend to say nice things about you for your bio, rather than like bios or something. I have a hard time writing because I get very bogged down in like, What’s important.
What’s not important. What have I accomplished? Was that really an accomplishment like you can’t even judge your own accomplishments. So similar with the podcast, the easiest way to describe a podcast is what you talk about, like who it’s for and what you talk about. Like, I, you know, like ours is like, we do a podcast about podcasting and the podcast industry for women podcasters.
Um, it’s really brief. It’s very broad. And so similarly, you know what you say about walking people through, you know, you [00:43:00] know, we do an audio walkthrough, you know, certain pieces of art for people who may not enjoy art at this time or up until now, or yeah. That work. Yeah. Thanks Jess. You’re welcome.
Actually writing this stuff. That is, uh, that’s something I’m really good at. Naming stuff, writing bios, writing, um, descriptions and taglines and naming. I don’t know why, but I’m really good at it. My own stuff to a certain degree, just my bio. I always feel like is a mess. It’s just, these are, this is this weird hybrid thing.
That’s kind of part promotional and part like resume. You know, so that’s, what’s like harp emotion and part resume. That’s kind of, that’s the way I interpret what these things are. But anyway, but I think you’re the answer you gave me is I think it’s the answer though. Okay, perfect. [00:44:00] Okay. Um, well all of your head shots are very attractive, just so you know, cause it’s starting to be more and more and more headshots.
It’s just me talking to a room full of headshots. That doesn’t feel weird at all, by the way. Just so, you know, it feels perfectly natural to just talk to people who are all looking at you like this. I’m not saying that you have to turn it back on. I imagine I’m not saying that. I’m just saying, if you want to eat or pick your nose or fiddle with your hair, it feels a little more natural for that.
I mean, Amber, you’re, you’re all over the place with that fun. It’s fun. I mean, I get it, but, um, you know, I’m just saying, you try it. Y’all try it. It’s weird. Um, this is what it’s like to teach my afternoon. What did you say your afternoon program for high schoolers? Oh yeah, totally. Cause you know that they are multitasking.
You should make it a rule that if they put their thing up, then they get an F that’s what I would do, [00:45:00] Andrea, because teenagers cannot be trusted. Everyone knows that. I would just make it so that they’re not allowed to do that. Yeah. They do hate their having their cameras on because they’re on their phone or they’re playing video games or they’re looking at their email or they’re yelling at their brother.
Oh, you don’t have grades. Well, that sucks. What you got to have some leverage call their mother. I don’t know. I don’t know what leverage you could possibly have. Oh, that’s okay. You can step out. Yeah. I mean, you know, I was just joking. You’re all very beautiful. Even in your pictures, except for Julia who really looks like she wants to beat my ass for sure.
That’s a, I’m going to beat your ass face. Okay. Um, does anyone else have any other questions specifically about what you guys are going through or.
Member: [00:45:48] I have another question if I might,
Jess: [00:45:50] of course,
Member: [00:45:51] um, not to put anyone on the spot, but how many are going to she podcast
Jess: [00:45:56] live? Oh yeah. Do you guys have tickets?
[00:46:00] Amber will be there. Yay.
Member: [00:46:03] And the headshots, I assume everyone’s going behind the headshot. So,
Jess: [00:46:09] um, if you, if you want to go, you should know. Yeah, yeah. Yeah. Curious how
Member: [00:46:14] people feel about pens and notepads. Not going to qualify that I’m just, just pens and notepads that all I
Jess: [00:46:22] want to know, can I qualify it or not?
Yes, you can. Cheryl is helping me on the side with swag bags. She doesn’t want to, it sounds like the most random question. How do we feel about Penn? It’s like, that’s the weirdest question, but so Cheryl is helping to source goodies. That’s why she’s a good, she’s a good resourcer. I know I prefer pens though.
Cause I have so many notepads and I try to be a minimalist. So pens, I will always keep notepads, make me feel guilty for recycling. Um, my little boy scribbles, a note pads if I don’t [00:47:00] use them. So I don’t mind either one. Um, cause I like notebooks with like even though I’ll never open it, probably I liked them with pretty covers and like I just, I don’t know.
I like that for whatever reason. Yeah, like that. See ambers my list of bodies. I buried in the woods. Yes. I love those. I think that’s from WTF notebooks, right? Is that the name of that site? Yeah. That’s like, oh yeah. Grocery list and plans for world domination. So funny. I love those. I love that site. It’s a funny site.
Yeah. So good question, Cheryl. Thank you. I’m going to Arizona tomorrow. Oh, things I need to get done, but probably won’t now I see why you don’t want any more notepads, Amber. It was so many, I want all of those. What is
Member: [00:47:45] the site again
Jess: [00:47:46] you’re talking about? I think it’s called WT F notebooks. If you just Google that, you should find it.
I’m sorry. Very appropriate. Don’t interview them for your show, Cheryl, because it’s inappropriate. [00:48:00] I think it stands for a way to find notebooks. No, it doesn’t does it. Yeah. Where to find no books. That’s funny. I was a good one though. Um, oh, Julia disappeared. I hope I didn’t roast her too much about her thing, but I mean, it does look like she was mad at me.
Just it’s like one of those pictures where the eyes following you, you know, it was freaking me out anyway. Hi Esther. How are you? Um, so yeah, so I am going to, oh, I like that one too list of things I was right about. That’s a good one. Yeah. Are you guys all looking at that site now? It’s so funny. Those notebooks are hilarious.
Um, I’m going to Arizona tomorrow. I’m meeting our event, planner, our producer and our admin. We’re all meeting in Arizona to look at the site and stake out. Like, I guess the producer wants to take a look at it so she can envision like where a lounge would go and what the stage would be like and how, you know, what [00:49:00] kind of lighting we need and all that stuff.
Yeah. It’s going to be really fun. Hopefully it’s hard to go to the west coast and come back in 48 hours. Like that’s going to mess with me. I think. Um, but I’m prepared and then Sunday. So I get home Friday and then Sunday, my husband’s 50th birthday. And like, I’ll just tell you this because we have a few, but unless anyone has podcasting questions, otherwise I’m going to dish about Scott.
Are you ready? And then we’ll be done. Um, oh, thank you, Cheryl. That’s so sweet. So, um, So Scott is the type of person that thinks out gifts. Like he listens all year, writes things down and then gets you like the perfect thing. So if you happen to mention that you want a rollerskate, like next thing, you know, you’ll have like either a beautiful rollerskating app or some kind of like, Super technical helmet or just whatever, like he’s just really good about gifts and stuff.
So like for mother’s day, I wouldn’t tell him how we should grow our own fruit. And like for mother’s day, I got like seeds and a wagon and soil. And anyway, [00:50:00] so, um, he’s very, alright, so he’s very hard to shop for. Um, cause we also have everything. Like he, like, I used to be able to buy him watches, which he loved, but now he wears an apple watch.
So there’s pointless. He used to carry around pocketknives. Now we don’t go anywhere. He used to be like, like a collector of things and that we don’t use anymore. So that stuff is out also as a kid. There was an, uh, his dad was an accountant and there’s an accounting conference every year, this particular weekend.
So like daddy never was home for his birthday. So there’s like extra pressure to make sure it’s like a fucking parade every year so that he doesn’t feel that there’s anything wrong with it. He deserves a parade, but I’m just saying, like, if it’s underwhelming in any way, he’ll be sad and then I’ll be sad.
And then everyone won’t be sad. So like, I have to make sure that it’s enough. So every year plus also three weeks later is father’s day. So I’m the same fucking boat all June. [00:51:00] So, I mean, I would ask you what to get, but I’ve been scouring the internet for three weeks trying to figure it out. Um, tell me if I did something bad, I’ll tell you what I got.
Um, I got him so like, A couple of years ago, he was diagnosed with immunoglobulin disorder. He’s got some lung damage. So it prevents him from doing stuff like one of the zoo, whatever. So I got him an electric scooter so that he can like, so like if we go to the beach, he can walk on the boardwalk. Or if we, you know, if we stay like one, you know, one block down, he can his way down there without having to be winded.
I hope it’s a good idea if he hates, if he’s like, I don’t know. Well, I’m worried that he’s going to say I’m pushing him to do. I don’t know, no matter what I buy, there’s a voice in my head. His voice is in my head going, why would you buy me that? Well, you know, like no matter what it is, so hopefully, hopefully I did it a good one.
I don’t know. I hope so anyway,
Member: [00:51:59] get them a super [00:52:00] cool flag to put on the back or cool horn or something.
Jess: [00:52:04] Well, horn that idea. Imagine, yeah. Like something, right? Like
Member: [00:52:12] a train horn or, you know, Mack truck horn scared the crap out of everybody clear the way. I don’t know, just
Jess: [00:52:18] to get, you know. Yeah. I mean, that’s our gift, by the way.
It’s very thoughtful. Yeah, there were some other things on the team. I can’t remember what else I was thinking of, but I wanted it, but also like for my 40th, I got an upgraded engagement ring because I, it was our 10th anniversary. I was turning 40 and I was about to have a baby. So he gave me like, like this was my ring before, and then this was my ring after.
And I mean, it’s like a push present and an animal, you know, he was like, it was like the whole nine yards. So, um,
Member: [00:52:49] Give them a ticket to the, uh, accounting conferences daddies.
Jess: [00:52:56] I’m going to tell him, you said that it’s super funny. See what he was? Yeah, I mean, [00:53:00] actually I’m taking him away too. Like we’re going somewhere next week. Like the weekend after to the conference. Okay, well, we’re dropping. So my dad lives near, um, in Frederick, Maryland. Nobody knows where it is, but, um, it’s, it’s close distance to West Virginia and they have a little like European hotel up on a mountain, like over the Potomac.
So I think it’ll be really pretty. It’s got like five star food and the spa. Yeah. It’s a beautiful town. It really is. Shepherdstown which I’ve been to. Cause you can go whitewater rafting there. And we did that as a kid a lot. Oh, hi. Okay, I’m coming right now. We’re done. Okay. Sorry. Thank you guys so much. I know that we ran out of stuff to talk about like 10 minutes ago, but I’m always happy to dish about other stuff.
Yes. Have a good one. You guys have a wonderful week. I’ll let you know about, um, yeah. How it goes in Arizona and about joining circle and seeing if we can play with it a little bit for any, before we, you know, make too many new changes. [00:54:00] Thank you. You guys have a good one.