06-08-21- Elsie’s QA- Is a listen the same as a download?, the benefit of third party podcast services, and finding the right people
Q: [6:22] What if anything happens when someone binges on our show. Anything for our seo or Apple rankings etc. or just good feelings ;);)
Q: [14:56] How is the response to your videos going through your Libsyn social Media?(this question is regarding a weekly live video that Elsie is doing for Libsyn where she sums up podcasting updates, news and community)
Q: [25:18] Can a podcaster tell that someone listened to the podcast on an app if they don’t download it?
Q: [34:25] What is the point or benefit of third party podcast services like Podchaser? It seems like one more thing to be managed.
Q: [44:16] How to possibly get guest interviews while attending live events? Gear? Strategy of approach?
Q: [49:53] Looking for someone to help in executing a plan to content market their podcast and sell their private podcasts – how to go about doing that and find the right people? What kind of person should they look for?
Hey, Elsie, I’ll see I can’t hear you.
0:50She doesn’t want us to hear her. Hi, Lena.
0:54How are you?
0:59Where are you? We’re in Washington.1Speaker 11:03Are your mariners finally able to come home from their long voyages?
Elsie Escobar1:11Now you can hear me I’m sorry, I was on a call. I was trying to just be present so that you knew that I was here. But it’s1Speaker 11:17like, okay, don’t worry about that. We can amuse ourselves exactly like I had to. However, this is Karen, I understand that there are tsikata simply, Yes, they are. But strangely enough, they’re not in our neighborhood. They seem to be in all the rest of the city very loudly. Everyone is talking about them. Somehow I have learned about them. I know. You know, it’s a good thing when cicadas are the top story in the news.
Elsie Escobar1:49Oh, gosh, that’s crazy. Have you had them done by y’all see, I’ve seen the casings. And I haven’t heard them in a long time. I remember there was there was a time when I could barely. I could barely record like I distinctly remember turning on the recording. And it was insane. It sounded like I was in a tunnel of just noise. Or it was crazy. But I have not heard that. I’ve just seen their little skeleton. Yeah, that’s, that’s what’s here, too. It’s weird. Lord, just in a very local geographic place,1Speaker 12:34but they’re all over the states. They’re mostly I think, in sort of, in the Middle Atlantic area, and then kind of going outwards. So down to the south up to the northeast. But I don’t think it’s the whole country. I think it’s mostly here. In Sweden, in3Speaker 32:54Sweden, I don’t know LA, but when I was in Austin, Texas, I don’t know it was many years ago. And I remember we were we were standing by these tree there was like a lot of trees and it sounded like, you know how sprinklers go like that. Yeah, it went like through the trees like that. And then it would do it again. And it was just Yeah, all around us. It was so amazing.4Speaker 43:20So weird. I see them like pretty crazy. Yeah, powerful. Hi, I’m listening in this is Lucy. I’m calling in by phone for the first time. Hi, email, the cadence like, I don’t know where it is. And then I figures it out. It’s the cicada boom shocking. Yeah, this is our1Speaker 13:48pre q&a chit chat among the the early participants so I3Speaker 33:54know Elsie, I just want to I know my name is confusing, but I’m just going to find someone else pronounce Tommy and I know it’s within a so Tammy. But so I try to remember to put to put it in parentheses so that it kind of gives a visual because I know it’s confusing. Sorry.
Elsie Escobar4:10Okay, great thing. I blame my mother. Thank you so much. Lucy. Thank you, Tommy. I recognize your voice. Okay, and then Yay, yes. So I just sent you an email and I hope you got it. You did? Yeah, just checking right now did you did you Okay, let me look real Yeah, I mean, you can go for it. Yeah. Okay. Well I can4Speaker 44:47Yeah, I’ve been the supporting this as a member of of the squad but I have not participated for months because it was just the pandemic you know, usual things happen. People get sick you’re and I’m So I’m just getting started with a podcast. And even before launching, I’ve decided to give it a slightly different sound. So I, you know, I’m still finding that voice. I can still relate.
Elsie Escobar5:16It keeps morphing for me hear you on that. And I do now see your email, Lucy. So thank you so much. I’m glad you’re here. I’m going to go just go ahead and answer. I have a question that came to me. I’m going to do a really quick look over at a community tax just to make sure I’m not missing anything in there. And then I will answer that question. And then we can talk about any with any of you have the stuff that you all have here. Okay. All right. All right. So I am just going to go ahead, I don’t see any questions there. I’m just going to go ahead and grab a question that I got. And these are both questions from Lee and and she is in she is Down Under. So she is not here, because she sleeps. So she let me know that that was going on with her. And so she has a question that says, Please explain what if anything happens when someone binges on our show? Anything for our SEO or Apple rankings? excetera? Or just good feelings? That’s question number one. So I’m just gonna go ahead and answer that question. Now, when somebody binges on your show, you’re just going to see a lot of downloads coming to you. And that’s why sometimes, whenever you we see download numbers rise or fall, sometimes it doesn’t really have anything to do with your audience size, which is a really hard thing to open yourself up to meaning that let’s say you have 100 downloads of your podcast episode. That doesn’t necessarily mean it’s 100 people that are listening to your podcast. So it is just a way to measure but it’s not the way to measure audience size. And so if somebody decides to binge listen to your podcast, you will definitely see spikes. Sometimes you do see spikes of your show. Usually when this happens, it’s not based to a new publishing day, because I’m sure every single one of you who at some point in time have ever looked at your download stats, after you release an episode, or you come to it, maybe two days after your release, you will see a very giant spike that has come through and then you’re gonna go oh my gosh, right. And then it goes down. And sometimes in between your episodes, it’s really low, like it goes really low, and then it spikes up again, and then it goes really low. And that’s just the nature of the beast, that’s a very normal or average looking at its data that’s coming from your podcast. Now when somebody does binge listen to your show, you will definitely within the podcast apps, depending upon how many downloads you get, historically speaking, so the smaller your audience or not your audience, the smaller the download numbers per show, the bigger the spike is going to be when somebody decides to binge listen to your show. And you’ll see a big spike of a random spike that looks to you pretty big considering the audience that you figure you have at that time. For somebody who has a lot of download numbers, that’s not going to be a big deal. Did you have a question? Lucy? No, I heard no. Okay. All right. And so I just wanted to mention that because it really depends. It’s like, it’s sort of like,
Elsie Escobar9:05I always think about it, like from the perspective of having a gigantic sand, like pot a pile of sand, that’s like super huge, right. And then if there’s like that little grit, like a cup of sand that’s dropped on top, it’s not going to be that big of a deal. But if you have like just nothing on the floor, and then you have a cup of sand like thrown on the floor, it’s like a huge mess, because it just depends on the perspective of what that is and looking at the amount. So whenever there is a smaller amount, those are going to be more visible to you when somebody binge listens to your show. Whereas if you have a more substantial amount of download numbers per episode per month, that’s going to be less of a thing, less of an issue coming up. Now. What’s cool is that you will see that also whenever you’re looking at those stats and you’re looking at that bike you Can for the most part, I’m assuming in whatever podcast host you have in that you happen to have advanced stats, you’re going to be able to see that whatever that spike is, for that month, you’re going to see the, the which episodes are being downloaded. And it should show that it goes down the list or it’s a few of them. So maybe like two from the latest episodes, and then somebody is like looking through your stuff. And they downloaded like five of your shows in, you know, winter 2020. And then they might even go farther back and download another seven or something from spring 2020. And then you’ll see that they’re sprinkled in all of the different places. And I’m telling you this just from my own behavior, because there’s times when I discover a podcast, and then as soon as I discover a new podcast, I generally binge on the, on the latest couple of episodes. And then what I do is I look at their back catalogue, and I’ll scroll through, and I’ll just look at the headlines, or the names of the podcast episodes, and I will just download random ones that I feel are the most appealing to me. Usually, that only is done that way, whenever it’s a very focused type of podcast, I tend to listen to a lot of productivity Mac productivity podcasts. And so whenever I go in there, and I see that they are at first having a conversation around a very specific productivity, issue, topic or possibly guest, I will download that. And then once I go through their entire back catalogue for the things that really appeal to me, then I will start to download the ones that don’t appeal to me just because I want more, right? That’s my behavior so that you don’t really ever see me just download your past 10 episodes or something, I will go into different places to do that. Anyway, so that is my own behavior. So I’m gonna continue now to just let you know, there’s nothing really special that happens if you have somebody binge listening to your show, which means that this doesn’t give you any,
Elsie Escobar12:19it doesn’t really give you any extra bonus anything really anywhere. If somebody has been listening to your entire podcast catalogue, there are times when Apple podcasts algorithm could push you to move up in some of the sort of like the top 200 podcasts, that so it’s a very specific thing, the top 200 podcast list or even moving through the top, whatever 500 let’s say that’s going to start to move up, because that algorithm is based on time and consumption. So that means that if somebody within a 24 hour, you know, time decides to download 10 of your latest episodes or 10 of your back catalogue, it will push you up into the rankings within that 24 hour period. But once that 2448 72 hour period passes, your podcast will then once again move down the rankings. So a lot of the rankings inside of Apple podcast are based on actions on your show and timeframe of when it happens. Which is why usually the top episodes in Apple podcasts like the top 200 episodes, I’m not talking about podcasts I’m talking about episodes are really you’ll definitely see that let’s say some of the Mainstays like you know, up next or you know, those things that are like the NPR news shows that are doing all of that all of the famous ones that you hear from like dateline, or like NBC or and all of that stuff. All of that stuff moves up every time that they release a latest episode, you’ll see the rankings go up and that’s like the late like the top episode, because it is based on a specific amount of time 2448 and 72 hours. That’s how they cycle who they’re who the rankings are. Alright, so that is covering. I hope that answered that question there. Miss Leanne, and now she has one other question. She asked how is the response to your videos going Through your lips in social, social media, that is really good way to engage listeners and another way for them to feel heard. I love them and did the one and did the one practice one. Thanks for all. All you do. And so yeah, so for those of you who don’t know I’m doing I’m actually doing it today, if you want to check it out at 6pm, Eastern Standard Time 3pm Pacific, I’ve been doing something that I call I’m calling like the pod update, where it’s been it the reason that I decided to do this, and it’s I’m doing this right now through Facebook Live. So I’m live streaming on the libsyn Facebook page. And the reason that I started to do that was not necessarily a reason that was more about content, it was more about tactics or strategy, because Lipson, excuse me, because Facebook is having such a huge impact on the algorithms and requiring you essentially for you to pay to play. And nobody’s really looked seeing people’s posts in there. It’s like pulling teeth, like you post something and like three people see it, and then you’ll have all of these followers and all this stuff. And you know, they kept they I’m saying all the experts out in the space, you know, I do a lot of research all the time. These keep saying live videos is a way for you to get more engagement on the page to get those algorithms moving. And so I thought, Okay, what can I do? And I so I reverse engineering, reverse engineered it. And I said, What can I do that is the least amount of time for me to have to do something, and that I don’t have to come up with more content like that I don’t have to come up with new stuff to create, because I’m already. So there’s so much stuff happening. So what I decided to do is, I’m just going to do a recap of the work that I’m already doing on social media
Elsie Escobar17:02via the Lipson beats. So I’m already putting content out where I’m content, I’m putting out, you know, latest news and information. I’m already posting things that are meant to get the community engaged, asking questions and things like that I’m already doing all that stuff. I don’t have to reinvent the wheel. So what I did is I just essentially look at everything I post during the week on the Lipson feeds, I look at it. And then I take the top headlines of that I’ve shared, I add the conversations that are already happening on social. So anytime I ask a question, anytime anybody’s really engaged with those questions, I write them all out. And then I, the last thing is that I promote any Lipson specific stuff like if we have a webinar coming up, or if I’m going to be somewhere if somebody else is going to be somewhere if there’s like an event coming up, I’ll just add it to that. And I just come, I do that in less than an hour when I prepare my notes for that I copy and paste the things, and then I go live for less than 20 minutes is my goal, to just simply present the information and talk about the things I already put out. And it’s been working really well I’ve we’ve seen a big shift in the sense that people are seeing more post more, there’s a lot more engagement that’s happening on the page, not huge, but a lot more. And my goal for that is really not acquisition. It’s more about the fact that there’s like I think, I think we just hit 7000 followers on the Lipson page, my goal is to have, as many of them see the posts on the page. That’s it, see, just see the posts to engage the people that are already following. And so what I have done is at first I just started I did the 20 minutes I engaged with folks, I am promoting it everywhere. And then afterwards, I also share the live the live video, just to get more people in. So it’s really like a huge ball of the same information that I’m already sharing, and more about like, Hey, we have a page Hey, you can find out this information. Hey, you can find out about the latest news in less than 20 minutes. So it’s really just moved. Again, I’m not creating anything new. I’m just re marketing the stuff that we’re already marketing so that I don’t have to think about it. And it looks like it’s doing well. I’m looking to expand it now into I didn’t know that you needed this. I wanted to put it on LinkedIn as well. And I realized that we don’t have didn’t live that’s a thing. I had no idea that was a thing. So I’m trying to get it onto LinkedIn. We’ll definitely start to do it through YouTube. And possibly and Twitter again, I’m not sure yet. So I have to figure out how I’m going to do that. But part of it is that I’m I’m just testing things out and I’m really kind of excited by the results. And it’s giving me another skill set to be able to present the stuff, you know, I might repurpose it later. One thing that’s really great to think about, and for all of you what I didn’t know, mind you, because I have a hate Facebook so much. But it has really expanded in such a wonderful way in the sense that when you ever you do live videos, you can actually I didn’t know this, you can edit them, the end, you can just take off, like the beginning, you know how sometimes when you go live, you sit there and you’re like, Hello, everybody, we’re just waiting here for a little bit, you know, nobody shows up right? When you’re live, usually people show up a few minutes afterwards or something like that. And if you’re just like twiddling your thumbs, which is normal, when you’re just going live, you can actually delete all that stuff and just go into your content after you do it. Another thing that I noticed is that you can actually cut little bits of video. So if there’s something specific that you want to promote, you can cut the little piece of video, and then you download that. And now you have, it’s so neat, you have the you have video, now you have a little snippet of your video that you can also mark it. And you can put that in different places. So there’s opportunities for content marketing, with one live video that I didn’t know you could do that before. And but I’m being very strategic at using stream yard to do that. Because then I can have titles and things that draw attention visuals, I show screenshots, things like that, that I’m messing with, I’m still again, I’m getting better at it every time I do it, it’s just about engaging. And part of the reason that I’m doing that is because then I can have, you know, people who are maybe just looking at it, they’ll see a screenshot of just like the titles at the bottom and not maybe cause attention to it.
Elsie Escobar21:51You know, showing screenshots being able to capture screenshots, and then we can mark it those screenshots as well with a title and a front. So I’m kind of testing out that bat and I’m working also with the Lipson team, hopefully they’ll provide some backgrounds that are a little better. Other ways for it to become visually more interesting for folks to look at. So all of those things are stuff that I’m doing. So I’m excited by that I really liked it, I’m super stoked to be able to do it. And it’s easy. And it’s actually been very easy, because that’s the other thing. I didn’t want anything to get in my way. I didn’t want to make more work for myself. That’s like so hard to do. And I have felt now this is going to be week six that I’ve done this. It feels doable. It feels comfortable. And since I’m not looking for length, I’m looking for the Actually, I’m really looking to hit 15 minutes, if I can hit a 15 minute, I’d be so stoked. I want to get everything in 15 minutes, and then we’ll take it from there. Okay, where do we Uh, yes. So Randy, you can watch this on the Lipson Facebook page. So you will just have to go to facebook.com slash Lipson. And I think if you hit the live thing at the top of the page, you will see that’s happening today. And you can get a reminder. So you can click through and tap on that little get reminder and then it’ll pop up and then you’ll you get an opportunity to kind of watch me do the thing. And again, it’s it’s a pretty short thing. Yes. And Andrea Yeah, totally right. I hate that beginning of part of lives, too. I and so that’s why I’m so conscious. Now whenever I do this, this pot updates thing, I, I’m there for like, a couple seconds, and then I get on it. Because the only people that really benefit from somebody waiting, are the people who are there live. And the majority of people are gonna watch this afterwards. And it’s annoying. So I’m trying to be really succinct and to get on it. And if you didn’t catch the beginning, that’s fine. You can always look back, but I’m, I’m kind of wanting more of the reach. Oh, and the last thing that I’ve we’ve been doing is we’ve been boosting the post very, very minimally in terms of money. So I’m doing I think, I don’t know, like $4 for the boost for the week. It’s like super cheap, like $5 or $4 to boost the video post after it’s gone live to boost it to our our Facebook page. likers are followers because like is gone to the followers of the Facebook page and their friends $5 for the week. And it actually gets you a lot of I mean, not a lot, but it gets a lot more people watching it or being or seeing it come up on their feed. And that’s all I want. I want people to be more aware of the page. I want people to come to maybe get a little curious about it, and then slowly start to come. Come check it out. Yeah, so that is it. All right. Those are my two questions. Those were the two questions that I got. Let me know if any of you have any other questions here and then I’m happy to answer that. I’m gonna see if I can find the actual page. I asked. Good technicality.3Speaker 325:18When when I listen to podcasts, I listen on Apple. Yes. And sometimes I download an episode. I mean, sometimes I subscribe. If I really love the podcast. Sometimes I just download individual episodes. But sometimes I just hit play, I don’t actually save it. Is that something that the person who’s created that podcast? Can they tell that someone listened? If they don’t? If I don’t download it? Do they know it’s been listened to? Does that show up in stats?
Elsie Escobar25:44Yes, they can absolutely. Say Tommy, there’s a what’s really interesting about and this is the really super confusing thing. And that’s why there’s you know, whenever you host your podcast in different places, or you’re listening to somebody talk about art, like podcast audience, or even in the sheep, podcast page, or group, when people are like, I have so many subscribers, or they all say like, I got so many listens to my latest episode, or I have so many downloads, like, there’s all of these different words. And all of them feel like they are different, like you are looking at that going like how come I don’t know how many subscribers I have, or what is listens me or downloads, right. And so that’s really chaotic, when it comes to, to podcast listening, just to know that all of those terms, like all of the words that people are using the I guess technical, if you’re want to get technical about these things, that means that they have that it is a progressive download. That’s what it’s called, technically, but it’s a really hard thing to definition to parlay to any of you a progressive download is a 100% of a download, meaning that you are actually downloading the file, but you’re doing it progressively. So it’s sort of like when you hit play, in most podcast players. It, it is a download. It is a download yet, but it’s just progressively getting delivered. That’s the technical, what’s happening. Now, the way that platforms interpret that verbally for you like what words they use, are all of these other ones, like listens, downloads, and all of that stuff, they change, but the technical language is very complicated. And they’re gonna not going to be like this is your progressive downloads for the month, you would just be like, what, what are they even talking about? listens, people understand. And so they do that. There are some platforms like Spotify, who actually don’t do that. They have a different way of delivering the information, because they’re Spotify, and they made things different. So there are some platforms that are like that. But we are not straight. I think that Spotify is more streaming, like actual streaming, versus there’s a small technical difference between that but they are different. So the way that the media is delivered from something like a YouTube, a YouTube video, that is streaming that is not a progressive download, podcasts are progressive downloads, and they are a copy of the file that is coming to you all that to say that anytime you press play on your device, whether you download it, or you just press play, that is a progressive download. Now the difference is that if the podcast host or if you have ay ay ay b and an IAB 2.0, certified host, that means you could be able to sometimes see that download or not, because there are stipulations as to actually what counts and I’m making quotation marks here, counter the download. I be stats because that they want to speak the same language. You already see how complicated all this stuff is. Now imagine somebody is wanting to invest in your podcast. And let’s say you host here and then there’s another host that hosts their podcast somewhere else another podcast that the same as yours, and this advertisers coming in looking to invest in a special A big topic because that’s, that’s who their audience is. And they want to invest in a bunch of different podcasts. And then they go to all these different posts. And then there’s somebody that’s like, why have, you know, 50,000 downloads per month, and then they go somewhere else. And they’re like, Well, I have 100,000, listens, and then somebody else in like, I have so many plays. And they’re like, I don’t even know what’s happening here. Everybody’s talking all the different words. And so the IV certification has been laid out for podcast hosts, so that if an advertiser comes in, and they say, I need you to share your downloads with me, or how many downloads you have, if you’re with that specific host, you’re always going to get the same, you’re going to get the there, everybody’s going to measure it the same way, every place you go is going to measure it the same way. So that that’s the the advertiser will know, okay, 100 downloads at libsyn and 100, downloads in anchor and 100 downloads on buzzsprout is exactly 100 downloads yet, but if they’re not certified, there’s a giant fluctuation between what is counted. And one of the stipulations is that a download can only be counted. If the person on the other end listens, either to at least one minute, or X amount, I forgot what the size number is, of the file is downloaded to the device, those two things, one or the other. And the host can pick which one, but they have to meet that minimum in order for it to be counted. So that takes care of issues that arise sometimes when you’re I this happens to me in Apple podcasts all the time, because I hate Apple podcasts. I’m in there trying to like find something or like messing around, and then I tap on something I don’t want. And then it starts playing. And I’m like, No, no, no, I don’t want to ah, and then I immediately close out or like make it stop and stuff like that. That’s not going to count, because that was kind of a mistake. It’s sort of like autoplaying in a website where like, say there’s a player that starts playing on a website, that’s also not going to count because you didn’t actually because you close out the tab, right? Or you have those mistakes where you press a button, or you press a link and it starts playing and you don’t want to do that. And then you just stop it. So it kind of gets rid of those mistakes, because those are not actual people wanting to listen to the content. They figure if you listen to at least a minute, or download X amount, then that counts as a download. Does that make sense? That’s a huge answer. It’s fair, that was very4Speaker 432:51helpful. Yeah. It’s like, how do you define the audience so that advertisers feel like when you say reach what to who reached the end? What was the report? What was the intent? Was it intentional? or listening? Or was it just an accidental player launch.
Elsie Escobar33:09And this is the best solution as of now, right? That they’ve come up with, and it takes a lot like they’ve, I mean, this is a heat, this is a huge conversation. So it but this is how they figure it out. I’m sure it’s gonna get different in there and they are audited, like all the podcast hosts are audited. So that to make sure that technically, they are delivering the what it says in terms of the stats, so that you can see that and be able to count those as the best representation of audience that we can, versus just counting all the things that are happening out there. And that’s I mean, that’s it’s a good thing. I like it, it’s a good thing. It doesn’t necessarily mean that you have to have IB stats, but if you are wanting to look for advertisers, it is the best way to do it. Because then you know, for yourself, right? Because you you would want to present to an advertiser yourself going like this is what I feel my audiences and then you’d be able to assess it in a bunch of different ways. But this is a really good starting point. When you see that through IB stats. Um, let me see. Okay, Karen asks, What is the point of or benefit of third party podcast services like pod chaser? It seems like one more thing to be managed. So interestingly enough, I hadn’t, you know, I was I don’t know if any of you all saw but I did a webinar with Eric Fisher, who is or was the community, something over at agorapulse, the educator person, he was leading their education there. And when we were talking about social media for podcasters, he said that he considers pod chaser Social media, another way to engage with your podcast through pod chaser. And I thought, Oh my gosh, I never, I never thought about it that way. So for me, that’s kind of the way that pod chaser feels. I don’t feel that I have to manage purchaser, I feel that it’s a good tool for marketing myself. I feel it’s a good tool for definitely, like once you set it up, it does all the things on its own, you don’t have to go manage it. And for those of you who are listening or watching that may not know what pod chaser is pod chaser, is they they sell themselves as the IMDb of podcasters. So their whole goal is to be able to keep a directory of all of the players in podcasting so that you could eventually search for a podcast search for a podcast host search for an audio producer search for a podcast guest. So you can have a pod chaser account, even if you don’t have a podcast. So it can be your you know, people who are guests can also claim it’s in the same way that IMDb works, right that you can go inside of IMDb. And then you can see like, who played what like who was that person that was in the elevator when they were going up. Like they can actually claim all of that stuff inside of IMDb. And then you can see all the different places that they were in. I like it. Because I’m able to see all the places that I’ve been, I’m also able to add those people into my profile. These are all the different places that I been. And I think once I set it up, I don’t have to really do it anymore. Usually it like once it pulls in it, it indexes it and the more data goes into portugieser, the least amount of work you have to do. That said though, going back to the social media aspect of it, there are ways to engage with other shows. It’s another place that you can meet. I’m using quotes again, meet people, because maybe there’s a podcast that you either you really love and you want to leave them a review there. So that’s one thing that people do in fact, today, June 8, every eighth of the month is called pod rev mo is that what is called pod Rev. Mo, I hope please correct me if I’m getting it wrong.
Elsie Escobar37:26In it, you’re supposed to go inside a pod chaser and leave a review for a podcast. That’s it, you as a listener go inside of pod chaser and leave a review why pod chaser because it’s multi platform. And it is not it’s it’s agnostic of what you’re using. What what really sucks about asking people to go leave you a rating a review inside of Apple podcasts is that you’re essentially saying you’re excluding half of the people out there in the world that are using or more that are using Android devices, they can’t have access to Apple podcasts. So they can’t even do that. And parties are easy again, for everybody. And what’s really cool for the podcaster is that you can you can share reviews on social, you which you can’t do from Apple podcasts, you have to take a screenshot you have to do all of these other extra things when it comes to Apple podcasts. And the other thing is, if somebody leaves a review to you, for you on Apple podcast, sometimes you can’t see them because you’re there in a different part of the world. Sometimes they get stuck in the clogs, they don’t show up, they go away, you have no control over that. Whereas in pod chaser, you have to have a name you have to you know you can see them and you can share the the reviews which is great and they’re really nice to be able to share all that stuff. And you can follow podcasts if you want you know i event I just subscribe to the email and I get updates and things like that. And you can also follow when people are doing stuff. So interestingly enough, I follow Kara Swisher who is somebody that I really love to listen to. And whenever she is on any podcast, it shows up, which is like super Oh great. Love it. That is such a cool way to like come up in like Kara Swisher ins in blah, blah, blah. And I’m like neat.1Speaker 139:16And so you’re not you’re not stuck using their player. This is not like a proprietary thing that you’re not you’re not kind of working within their environment. You it gives you access to other players. Yeah. Okay. Yeah,
Elsie Escobar39:29like I mean, you can, whenever, like right now they’re looking parties who is looking to integrate with existing things, existing platforms. So they are finding ways in which, through their API, which they’ve just released, they are looking to integrate that with other places, like I’m sure there’s going to be a way for you to integrate with your podcast website, right to bring those reviews into your podcast website. So it’s already in there. They’re doing that With some podcast hosts some podcast, podcast hosts are integrating with pod chaser. So if you’re using their podcast player, not player, but podcast page for the host, you can add a module right to showcase your pod chaser reviews, they’re looking pretty cool. It’s really about data, versus you need to use this right to be able to get the stuff and they’re trying to get like information back and forth, maybe as a destination, meaning if you you know, go into your podcast host of choice, it could automatically just send your RSS feed over to pod piecer. So it’s populating your information, and people can also find your podcast there. So it’s kind of like a destination more of distribution, rather than you need to use this thing.1Speaker 140:49So it’s a pretty viable alternative to Facebook then as a way of promoting the show.
Elsie Escobar40:55Yes, it is. But you would have to go out like in it, and out right now I feel that less in it more out. Meaning it’s a tool for sharing a podcast episode. It’s a tool for making connections with other people. It’s a tool for having conversations with other poets discovery, it is self promotion, like I think it’s a really great way to promote yourself by saying, Oh, my gosh, I just got my latest review on my show, here it is everybody and then easily share it out into social. So it kind of gives you social proof, and they provide the tools to be able to do that.4Speaker 441:33Right. It’s almost like a LinkedIn for podcasting, specifically, as a sector across all genres across all platforms and players.
Elsie Escobar41:43Absolutely. So and that’s the really great part. So if you ever want to do like, they’ve been doing some really wonderful things with, with how they’re getting people to engage with their content nine, I’ve always been really impressed with their team. Like there’s been a lot of folks that often pitch, either she podcast directly, or they pitch Lipson. So I’ve seen companies come and go. And pod chaser was one of them, that I immediately when I when they when I had a conversation with them, and I saw their product, and I saw that actually just even the product launch, I immediately felt like, Oh, this, this, this feels solid to me. And I didn’t know how to back that up, because I was just a feeling. Now, what I did tell my co host Rob waltz firm for the feed, he put it right from the get go. But I was like, you know, I think that this one has legs. And it really was I think the the the fulcrum of their success had to do with the amount of people using the platform. So the more data so the more data that goes into paci cert, the better the tool is going to become. And it was that initial push to get podcasters to put their stuff in there. Because as you know, it’s so annoying to open up another account and to put your information in there. So now that they’ve got these API’s coming out, it’s going to be so much easier because it’s just going to pull the information and once the information is in there, it’s magic. It’s that’s why IMDb is so powerful. Because you don’t really have to go in there and create your own IMDB page it all of a sudden you have one, and then you claim it and then you can add and do stuff with it. But pod chaser has been doing that for Oh, and you can make playlists. You can make playlists on there. You can share the playlist people can actually subscribe to the playlist. So it’s kind of like Spotify ish type thing, too. There’s that so curation of playlist in there is a wonderful thing that you can do. There’s all kinds of really fun things you can do in pod chaser. For sure. random stuff. Thanks, Elsie. You’re so welcome. Let me see. All right, Randy. And I yes, yes. Who said question? That was Lucy. This is always easy. Okay. Yes,4Speaker 443:57yeah. Um, did you have a question for Randy, or was that you were dismissed.
Elsie Escobar44:03Randy wrote it. question here. Are you okay? Right, Miss Randy. If I read this? Oh, yeah, you can answer her question first. It’s fine. Okay. All right. Go for it and follow up with Randy.4Speaker 444:16Okay, thanks. I’m just wondering how many people in the super squad have returned to doing in person events like attending conferences, and how you see engaging with potential podcast guests. You know, finding them when you’re attending a conference. I’m in the process of launching a podcast about merging green infrastructure with outdoor hospitality design. And there’s gardening conference. It’s coming to my hometown, and I want to be able to go and talk to some people and things like that. What kinds of tools or how do you Have you set yourself up in terms of connecting with people at conferences to find those people who would be good, good guests?
Elsie Escobar45:10Yeah, that’s a great question. So I know that for you know, the more time passes, the more people are going to start to do these live stuff, I can tell you that one of the first night, it wasn’t an event, it was not an event. It was, I asked for it for my mother’s day. But interestingly enough, I went to it wasn’t a gardening thing. It was more of a planting, I guess, I don’t know what it was. I had I got I went and bought my little starts, right. So I got these little darts that I went. But the entire huge was a huge sort of like, I don’t know, large building full of people planting and farms and all this kind of stuff. And I wind in there with my little wagon, and I bought my starts. And in that I was wearing a mask, and I felt pretty good, like going in there and doing the thing. And it was also really open. So given what you’re looking to do, I feel that that specific amount, those folks are going to be very mindful about protocols and safety and how to engage with one another. So there’s that aspect of it. Now, what I would do is, it would be in the same way that I went and I asked for folks, like I just would drop my card on everybody’s thing that somebody that called my own attention. And I would just tell them, I would start a conversation about the show would you be interested to be on and then I would definitely have the majority of the information written down in either a postcard or a card where they can easily call back. Because that’s one thing that I can tell you working in this world. Now it feels to me that now everything has to happen digitally, is something that I had never done before. Like, usually in events. That is I was paying everything cash, usually right back in the day, I would go in and buy my starts from these farmers and things like that, and I would give them money and they would give me money back. But now what I was doing is everybody had a PayPal email. Everybody had the little cash app. Everybody had what are those little codes, people I always forget these words were QR codes, QR codes, that’s right. QR codes, and I was scanning things and doing things and walking through, I never had to touch or even speak to people. And so I feel that would be really powerful to have QR codes and like scan here for whatever right or wave for anybody to get in contact with you super easy. And just make sure that all that informations is is in that card. Now, if you want to do a one on one, let’s say recording and you want to step it up that way, right. And you’ll be like, Oh my god, let’s talk and I want to record you right now. One thing that I would suggest is you do need to have either two microphones that you’re carrying. You know, we at some point, yeah, talk about hardware. Not Probably not, but I have a little task cam. Yeah, yeah. So then you would need two microphones or one microphone. That is the one that has the really gigantic long. It’s like, it’s got a long stick. It’s kind of it’s like a boom, yeah. Whole thing coming out of it. Yeah. So yeah. And those Yeah, yeah. Those are the ones that are generally used for interviews anyway. And they’re meant to be used that way to keep the distance between you and your guests. Right. So that’s how I will carry it. I would think about that. I think rode microphones makes one of that that is specifically for that. And it is. Right, right. It’s a directional microphone. It’s great. Right? Right. We do it that way. Everything that I have seen real life recording as of late, even stuff that I’ve seen online, people are socially distance in the same way that you would watch interviews happen on TV, right with all the tonight show or like the late night show or whatever, all the talk shows, where they have folks kind of seated apart from each other, not so much in their faces. So there is some distance around that. And that can can be done with two Ray. So right. Yeah, but it can’t be done. I mean, I know that folks are definitely engaging. What I would also consider is possibly changing or having extras of the foam thingies, like on your microphone so that you can judge those puppies around just to make it even safer. Just to make sure that people feel comfortable or maybe not even having more than one interview per engagement or hamming distance so that you can switch those things around. That’s something Yeah, that as well. Yeah, that’s great. Yeah, but everybody feels like they’re doing pretty good. You’re so welcome. All right, Randy, your turn.
Elsie Escobar49:53So you’ve had your podcast for over three years. And you want to use it as content marketing for your private programs and you really need to hire somebody to help level it up in terms of executions, as well as help you get invited on to other podcasts. Any advice or guidance on finding the right podcast expert and executer? Okay, so there are two, like some of these things here are like, they require a different set of skills. So there are some folks that are really amazing when it comes to getting onto other podcasts. Like that’s a job on its own, where you can hire somebody to just do that. Oh, yes. Go ahead, Randy. Go for it.5Speaker 550:33I’m unmuted. Yeah. So I get I, I have people all the time, who send me emails, and they use these companies. And I’m, so I’m familiar with them. There’s so many different ones, that and you know, and so, I, you know, I get these probably, I don’t know, five a week or something like that. So I know that there’s companies that do that. And then, you know, in terms of like, all the technical work, looking at the, all the things that you guys talk about here, like I have a basic understanding of it all. And we’ve done, we’ve done it for the most part in house. But I know that my ideal clients come from the podcast, because, you know, our members will say, Oh, I found your podcast, and I’ve been listening to it for eight months, or whatever it is. So we know that the US is bringing in our ideal people. But I’ve been saying now for like, I don’t know, over a year, we’re not effectively really marketing it, we know that it brings in our ideal clients, and I haven’t been able to hire or fire right person to like, help me really do it. Right. And I know that, you know, it’s not me, I’m the content creator. Plus I’m, you know, running my own business. And all, this is not the main part of my business, but I know it’s effective. And I just want to do it better. But I also not hear that out. And so I’m a little overwhelmed, because I know there’s a lot of people in the space. And I’ve been, I haven’t ever really found the I’ve hired out marketing like Facebook ads and all that stuff. And like you I also hate Facebook. I mean, we do a lot we media, we you know, on Instagram and on Facebook, and I go and I’ve been doing lives for years. But, um, but I really need to find like the right experts and executer to help me. And I just don’t know who that is or how who to trust. You know, a lot of people claim they can do it. But I don’t even know where to start to find that.
Elsie Escobar52:51Somebody to do that. So you need more of the execute Well, do you have a team currently working for you to like do some social media marketing and things like that? Yeah,5Speaker 553:00they’re doing Yeah, we have our systems and we have our team, and we’re doing it out. But you know, like, I have a great VA, but she’s No, I mean, a lot of times, I’m bringing ideas or things I hear about here, and I’m bringing it to her. And then we have somebody else that helps her that sort of another kind of lower level VA that is good with the imaging and the graphics. But frankly, I’m the one who’s bringing them the strategy. And so it’s a little bit like the blind leading the blind. And I write I get it. Like I’m like, I need to find my smart podcast people who are saying, No, we’re gonna do this. And this is how we’re going to execute it. And like, it just can’t be me, because I’m like, okay, for over three years, I make these podcasts. And I know, somehow they’re finding a little bit of a following, but like, I need to find my people. You know,
Elsie Escobar53:56I think that this, this is for sure. Miss Randy a huge question in so many different ways, right? Because there’s the question of how to find the right person, because that’s like one thing, then there’s the question of the right strategy, and where you start with it. Because even with podcast, we talked about this. And now I’m like, it’s clarifying in my own head in so many different ways of the difference between discovery and consumption for podcasts. And those two things I could talk about, like forever, meaning that the majority of us looking for content to listen to and things that are going to appeal to us. We find that at a different time than when we are listening. Does that make sense? Yeah. So like there is the visual, usually we discover visually, and what that behavior is at that time is just that discovery phase. It’s not audience acquisition. Right then there is the audience. acquisition, which happens when you’re listening, right? And two separate things. So that is a huge, that’s a huge thing. So anyway, so there’s that aspect of it as well. And also how to optimize that discovery of your listeners or how to find the right audience, in what and where you’re doing it, right. So an Instagram, it’s going to be different than how you do it inside of your podcast. Right? The optimization of you acquiring folks that listen to your show, and can number one, convert to whatever it is that you want them to convert to. And also, they are actually the ones that are going to get you the right people to listen to your show. And how do you get them to share the show, like I’m not talking about after I mean, in the show. So right. All of that can also be a strategy that you get to think about. Now, one thing I have to say is that the podcasting, industry space has really expanded to really have a lot of folks that are more, getting more niche in how they’re serving the audience, meaning that there are people who are like, project, not project podcast managers, where they manage all of the things for you, where they’re essentially, they’re like a product manager, right, that somebody is going to go in there and go, like, Where’s my marketing people? Where am I at, and you know, they manage the audio people, they manage the, the all the acquisition, and they take control of all of the bits and pieces, then there’s the people who just do the looking to get you into other podcasts, which is a tactic, and that’s a service. And then there’s the people who are like the podcast ba who are marketing, just your podcast. Now, all of those are unique and different. And then you have the strategist, that’s the one the creative mind, the strategy that comes in and says, You need to do these things. And then you get the folks that execute, I can tell you that most people don’t do all of them. So as long as like maybe for you, it would be like hiring a consultant or somebody who this strategist to kind of vision and outline and really think about what the best thing is for your show. And then they go away, and then your team executes on that. Right? There’s because usually what happens is, most of those dreamers are not going to stick with ryou. Because their that’s their thing, right? So those are the those are the different things. And then I’ve seen that then there’s folks that do hire that main person, who is the podcast, the podcast, you know, boss, if you will, when we are in charge of that aspect of it. And that’s one thing that you can start to look for. Now, when it comes to podcast marketing, specifically, it is one of those things that you have to keep on touching base like, like what I’m talking about now, which to me is was a huge revelation of like, are you marketing to being discovered? Or are you marketing to keep that audience growing? Those are two separate actions. And they require separate strategies that could come together at some point. But a lot of the time, it’s different. And, interestingly enough, I’ve been looking at how I consume. And that’s what I asked myself, I’m like, when I do a lot of listening, of course, but like books, if I’m finding my next read, I usually don’t read to find my read.
Elsie Escobar58:50Usually like in a bookstore, or I’m looking inside of Audible, and I’m just looking at all the pictures and reading all the stuff, right? And then I put them all in my wish list. Same thing when I’m on Netflix, or I’m on HBO plus or whatever. I’m usually not watching something. And watching, like, it makes no sense. I’m usually in either discovery mode or consumption mode. Mm hmm. You have to figure out where it is that you are and where you want to really serve your person. I know I didn’t answer your question, because I didn’t tell you exactly where to go for this person. But being able to understand what we’re at least for now, understanding where your biggest pain point is, and where the biggest bang for your buck is going to be. Meaning Do you want to approach a strategy of just getting on other people’s podcasts first, but just stop there. Like how do I just do that right now as a tactic? And can I can I talk to some experts. Can I do a little bit of reading on that? Can I have somebody on my team That when people ask you to be on their show, and then do a little bit more work, maybe pitch you on a couple, maybe like two or three that you feel really strongly on and just move on that strategy. What would that look like? And then do a little bit of an audit on your team and say like, okay, I really love how my team does all of these things. Really love how they do all these things? Where do I feel I’m missing something? What am I missing, better images, more audio, grams, longer copy, more frequency, more creativity, like, see where that is. And then you can turn back and go like, I need to find and this is the key, I need to find somebody who can really just come up with the best pose, that’s the best images ever for Instagram. Or I need to be able to figure out how to use Facebook ads to really get the visibility of my latest episode up to separate people, and so how what, then it’s gonna really start to go spark you and go like, I know what skill set they need to have. I know for me, like when it came to hiring people who to help us to really support stuff, the skills that they had was actually more important than the creative. Because for me, I have all the ideas I don’t need help with. So but I do need help somebody to be able to execute them for me. So I’m like, oh, gosh, can you just cut this interview up? I have, like I can give you like, you know, get the first five minutes, get the whatever get the thing at the, at the end. I need three mini videos taken from that, please. I need somebody who can do that really fast. Mm hmm. And that will get more content out from me versus somebody who does all the things. Mm hmm. Right. Okay. Does that make sense? A little bit? Yeah. Yeah. I mean, I know I didn’t give you too much. But I don’t have enough time to cover it. It’s okay.5Speaker 51:02:03I mean, we’re the group, that there’s people within the group that that’s the best place to, to source to hire people with, you know, from within the, your podcast community.
Elsie Escobar1:02:17I mean, yes, we do have a lot. In fact, I know. I don’t know, Andrea, Andrea, I’m gonna put you on the spot here, love. But she’s, uh, she said, I love Andrea’s work. I’m not sure what she’s doing or what her scope of work right now. Andre is in here, Andrea Klunder she does work with but I don’t know how much marketing she does. As of late. I know, she does a lot of audio production, and a lot of coaching in that perspective. So we do have a lot of leaders inside of the super squad, as well as inside of the shoe podcast Facebook group that I can I can jump in, I’ll say and just say yes. Oh, for Andrea,6Speaker 61:02:56I can just jump in and say that Yeah, there’s a ton of really talented content consultants and service providers within the community both within the super squad and then also in the larger group. But when you post to the larger sheep podcast review get like so you get so much it’s very overwhelming that it’s in people are all kinds of different levels of experience. And a lot of us who have a lot more experience have sort of niche down as Elsie was saying, where we have our specific areas of focus. And so the way that I’ve typically I am working more on specifically production and strategy right now is what I’m doing and less of the marketing. So the way that I typically work with a client and your situation is that we would have a one on one strategy consulting session where we would talk through all of the things that Elsie just gave you a huge overview of and figure out which of those options is the next thing that you need to do in order to move forward like is it a strategy thing? Is it a tactic that you need? Is it where where is the next thing that you need to do and then if that’s not something that I provide, then I usually have a list of you know three or four people who I think are very strong in that category that I’m going to say I would talk to these three people and see who matches you best but a lot of times it’s just figuring out what which of those many different routes is going to be the next best thing for your specific situation. Okay5Speaker 51:04:26yeah cuz there’s because I’ve posted in the she podcast group it feels overwhelming and it doesn’t feel like it’s too much. Yeah. able to post directly in our squad cast group but I there’s not a private Facebook group for that right? Do
Elsie Escobar1:04:42you have to do it? No, there isn’t. And we are getting a new place. circle which is something that we’re building up. That is more of a private for the Super squad plays but if you do want to play and this is something that I’ve had to be and again being very specific is the the key thing for me when it comes to Asking for help like this. If you go inside this cheap podcast super squat, by the way, thank you, Andrea, you are amazing. Amazing. I love her. She, it’s like going in there and asking incredibly specific stuff like you can’t go in and go, like, I want to grow my show. I need help. I know the audiences out there No, no, no, you have to be like, just like what she said, I need help getting on five podcasts. You know, in the next three months, I need them to be absolutely bedded for me, I need them to be over 1000 downloads per episode per month. And I and I need them booked by next week. And you know, I’m just exaggerating, of course, but you can do something that that’s specific. And that way they can say like I have the skill set to to be able to do that. I know how to get that for you. Versus I just need visibility, I just need because then you’re going to get people who are going to give you i think you know exactly what you need and where you need it. I have like that feeling that you’re like, totally, you have a feeling of where where would be best. And so if it is something even more specific, like I’m sensing that I need to really connect and grow my audience, through my podcast, in my podcast, can somebody help listen to my show, and help me figure out a strategy in the content of my audio to help both grow my audience and convert people? That’s a very specific ask. Or I would like to grow my audience on Instagram, I’m looking to reach or dis have people discover my show more. I just want more visibility on Instagram for my podcast. You know, and that’s a very specific ask. And again, because all of the skill set is kind of different. But the more niche down You are the better. And as like for those of us who have been doing this for a while, I can tell you that specificity for me is the best because that way, if you give me specifics, I can really help you get there. But if I just get like, I just know, like I want to grow. It’s like, I don’t even know how to begin. It’s like I want to lose weight. I want to lose 20 pounds, right, you know, and you’re like, Well, okay, let’s let’s start with your diet. You know what I mean? And so it becomes a little very specific. That’s such a hard ask, right? I want to lose weight. It’s kind of like I want to grow my podcast where it’s like, well, there’s so many aspects of that question. Right?
1:07:32Right. Oh, that’s great. Right. This is. Well, thank you so much.
Elsie Escobar1:07:37You are so welcome. So sorry, y’all that we went a little bit over today. I really like to hit my time. But I thought this was great. Thank you for sticking around for me, Andrea, I love you. Thanks so much for stepping in. And we all we there’s a lot of us, folks that have been doing this for a long, long time to to help this and I know that the industry itself is going to continue to grow to have much more incredible women out there doing this kind of work. Because we do we do exist. And there’s a lot of smart folks out there doing this. So Alright, folks, thank you so much. And I will see you I’m so happy y’all showed up. Thank you, Lucy. Thank you, Randy. Karen Andrea, and I know that I had Tommy and Lena go away. But alas. Thank you so much. Bye. You’re so welcome.