06-10-21- Traci’s Coaching Call- Support and wins, rebranding and branding strategy
[00:00:00] Hey, Tracy. Hi. Hey, fun stuff on social media. For me, James,
James: [00:00:39] a lot of good stuff happening.
Traci: [00:00:46] We’re going to have a full house today. Looks like
C. Okay. [00:01:00] We’re just waiting for Tori to join so I can make her the host, but just give her one more minute and just, we just got off a call, so she’s probably transitioning. So how is everybody, what’s the smiling faces.
Charlotte: [00:01:15] Cheryl, I saw you on clubhouse like twice. Um, I, as I was logging in, you were like just leaving.
Cheryl: [00:01:21] So I’m like, I just Mister again, and every Thursday I do the voices in podcasting with two other moderators at, at 11, which is why I jumped off earlier because the three of us meet a little bit ahead of time and Chitty chat about what we’re going to Chitty chat.
Yeah. So, uh, well, yeah, hopefully you can join us some time and there’s other rooms that I jumped in. So hopefully we’ll be in a room soon. Oh, good morning, everyone. Yeah. So let’s start with some wins.
[00:02:00] Oh, I have one completely unrelated to podcasting. That’s okay. Cause a win is a win. Um, I was, um, from what I spoke at the Coliseum down, um, I guess was last month, um, somehow, um, I was, um, well going to be featured in a magazine. And the PO it’s being published like next month. Um, so the lady, they had all my information and she called me because I guess she had tried to email me and I didn’t get the email.
Um, and so she called me and we were talking yesterday and she’s going through all the information and verifying stuff and asking me some questions and we’re just having this little chat and then it just kind of dawned on me like what, like the big deal in it. And I was thinking out loud, oh wow, this is really a big deal.
He goes like, yeah. So I’m excited. It’s called golf post woman. So it’s about women empowerment. And, um, so yeah, [00:03:00] it comes out July. There’s like they had their magazines have over a hundred pages, you know, the hard copies and then they have a digital version. So I’ll share a link whenever the, the digital, you know, link was when it’s available, but I’m going to figure out how to get like, you know, a whole bunch of these magazines shipped to me.
Um, but yeah, that’s, that’s my way. That is so exciting. I can’t wait to come back to the call and you’re holding up the magazine. I mean, we definitely want to get the digital link so we can read it, but I just think it’ll be so fun when you hold it up.
So well, congratulations. And I think that is Comcast related because it’s marketing and publicity for you and what an exciting accomplishment to be featured as well. So congratulations, James. Sure. Thank you. I, my few wins one was I led another workshop last week on guided meditation. Uh, for positive change.
One person came for the whole [00:04:00] workshop. It turned into an amazing six hour one-on-one session, essentially, but she, she wants to have a life partner at any rate we want to have with it. And she created a great guided meditation for that. Love that. Um, so that was. That was great. Um, the other one, a couple of ones that came to mind this week.
Um, really, I, so look forward to this call every week, and I can tell you, Tracy, this kind of transcends podcasting for me because if you did underwater basket weaving, I’d probably go on and get scuba gear. So, you know, I’m coming well. That is a huge compliment. And thank you. But we appreciate that you’re here every week too.
Believe me, you’re such a valuable contributor to the community. I appreciate that. Um, and the other was I, I have, uh, I have a mentor. I realized one of my big wins is I have a mentor in my life who did private sessions with me, but she’s been such a great coach and consultant [00:05:00] and. Um, I did. I wrote a dear Abby letter to her yesterday, if anybody might date me, but if anyone knows what they’re happy is nationally syndicated.
All right, dear. All right. We got some nuts, but they’re every sort of thing. And she re and it’s related to podcasting and what I’m doing, but the dear Abby letter was, Hey, the, the, uh, since I’ve gotten this workshop going and really interested in doing my podcast, my other business has just come to a crawl.
And after 10 years of being pretty solid and, and here’s what I’m needing. And she said, and this becomes a question for, for the class today, too. Um, she said, James, you know, when I met you, I knew your were on a coaching call. And I knew he did guided meditation, but it meant nothing until you actually led one.
She said to promote your podcast. Why don’t you go ahead and. I get invited on other calls and podcasts and whatnot, just for free for the audience, for people who really value this, do your five minutes, 10 minute guided meditation and leave it at that. And anyways, so [00:06:00] that’s, it’s a win in terms of strategy and a question for, uh, for the coaching call as well at some point when we get through.
Okay. So hold that thought. We’ll come back to the question after we get through some more wins, but that’s very exciting. Thank you everybody. So I appreciate it all. Awesome. Who else had some wins? Oh, sorry, Cheryl. Um, I’ll share mine really quickly. Um, my podcast is officially started. It’s not launched yet, but I’ve got two episodes recorded doing two more today, have a podcast editor.
I’m getting the graphics made. It’s very, very exciting. So I’m aiming to officially launch at the end of this month. Um, so yeah. Awesome. So can you tell us about the name of the podcast and a little bit about what it does? So it’s the work less play more podcast and it’s geared towards entrepreneurs who are, have [00:07:00] been caught up in the hustle culture and are over it and want to stop burning out.
And I’m interviewing other entrepreneurs who, who have gone that path and who’ve had their wake up call and how they’ve changed the way that they operate their business to play more. Yeah. Okay. That’s a podcast I need to listen to when it launches, I will end up end of June, but what’s really funny is it’s unprompted by me.
But every single entrepreneur, every single one, it always, always comes down to something physical in their body. Yep. Lots of knots, something physical in their body that are like giving them that wake up call, um, and having to get real about. About how they spend their time and what they prioritize. So, yeah, it’s been, it’s been interesting.
I’m trying to have a, be very playful though. And it just, I think it’s my personality. We just get very deep and very serious. And so I’m, I’m just gonna let it be what it’s going to be. [00:08:00] Um, which is weird. I’d love to hear if anyone else has thoughts on that, whereas what you thought it was going to be and then how it ends up being, I’d love to hear thoughts.
Oh, I think we could get a hundred thoughts on that, but, but I, um, so yeah, so after we do some wins, we’re going to circle back to that too. But first of all, I just want to say, I love the name. It was play more because it just says what it is and it is what it is. And I would guess just based on the energy that you bring to this call and your validation and this and your enthusiasm, that even if you’re going into a deep dive, that you’re still bringing a lot of playful energy to the space of the podcast and the interview.
So I don’t think I would worry about that because I think. You know, people are going to be showing up because they literally want to learn how to work less and play more. And you’ve got to, it’s like the whole adage of like, um, what it was like and what it’s like now. And so you have to kind of get, most people have to have a pivotal point, a pain point to have the [00:09:00] change.
And so I would. I think that having that deep dive conversation is probably a positive plus of the podcasting, the journey that people are still telling their journey story. Okay. Awesome. Thank you. Thank you for that. Yeah, I don’t. Does anybody seen Lindsey doing a boring podcast? Hopefully not boring, but like, I can’t help, but go deep.
It’s just like, I’m trying, it’s like, boom, let’s get in it. You have to be who you are and if that’s how you have conversations, that’s the authenticity authenticity of your host. But, but offsetting that with your energetic fabric personality, I’m sure. It’s amazing. So it’s going to launch the end of Jamie said.
Yeah. So I think I’m aiming for that last Tuesday in June ish. I think we’re going to aim for, so we’re going to be this week, like Friday and we’re going to be uploading everything for approval. Um, and then once it’s approved, we’ll go ahead and launch it. So, yeah. Well, congratulations. Thank you. [00:10:00] Okay. Who else wants to share?
Yes. And I just got to say again, fantastic name of your podcast. And, um, I mean, how, how can you not go deep on something that is, you know, work less play more because you know, that is something that people hold on to as their identity. And anyway, so I, I can’t wait to listen to it and I love your room by the way.
It’s very cool. Yeah. It really is very, very cool. So this is maybe not going to sound like a win, but for someone who’s a people pleaser and has always said, yes, When people ask her to do something. Um, I think I shared with you about a month ago, about a PR specialist. Who’s a friend of mine from, uh, you know, my former life in LA.
And she reached out to me and said, I didn’t know, you did a podcast and they have this author new author. I think her book is in line with your podcast. And she hooked me up with the author. They sent me the book and I knew within the first two pages, but I read four [00:11:00] pages just to, just to kind of give it the benefit of the doubt.
And I knew that gut check, you know, that gut check that we tend to ignore because either we want to please people or we think, oh, well, let me read the whole book. No, I just was like his Memorial day weekend. I sat down and read it and I said, Four pages. I just, I got to go with that and I was so afraid to say no to my friend, because it was going to be a big PR blitz.
Good for my show, dah, dah, dah. And it turned out being, um, a blessing because my friend wants to start a podcast. So I was able to send her a ton of information. It kind of turn it around to help her, of how can she get into the podcasting field. And so where I was afraid that it was going to maybe do a little bit of a riff, she goes, I completely get it.
Not, you know, I send things to you because I thought it, it might make sense. And if it doesn’t no worries, but how fortuitous that it came across you because I want to do my podcast. And [00:12:00] so when you anyway, um, no, can be a really good thing sometimes, um, that no muscle. And it’s the first time I haven’t had to use it for my podcast.
Cause most of us of course are going after guests. Right? Oh, someone wants to be on my show and to be in a place to say no, when I actually really. Was looking for guests that week. So, um, yeah, that’s, that’s my win. And I have a question later and, uh, thank you for listening. I think that’s a huge win and I think it crosses all boundaries from podcasting to personal life, to professional life.
I mean the learning how to say no. And someone also told me one time that no can be a complete sentence like that because especially being from the south, that means some of the stereotypes are real. And it’s just like the, you know, that whole element of having to say no, but then explain for 50 minutes why it’s now and you don’t have to even do that.
It can be no, it could be. No [00:13:00] thank you. It can do. And I’m not saying that you needed to do that because you were able to communicate really efficiently you as to why it wasn’t a fit, but. I mean, if you’re having a hard time with no period, you can just give yourself permission that you don’t have to explain.
It’s just, you know, just simply saying it’s not a fit at this time, you know? So, um, so yes, that is a sometime. And also do you, I think, and I love your story about, you said no, but then it opened up another opportunity, not only for your friend, but it gave you an opportunity to be a service to your friend and you didn’t even know that that was going to be an outcome, so no can also be a pathway to a better yet.
And so I think it’s a great win. Definitely. I don’t know if you would like to share next. We missed you last week. Well, you missed me the last two weeks, but who’s counting. I miss myself,
[00:14:00] but we did. We miss Jen and Jen, you too. Hey, by the way, I love your Instagram feeds like the one with your girlfriends and that edited thing. I’m really happy. I’m part of your feed now. It is a lot of fun. It’s a lot of fun watching. Okay. Last week I was in key west. No, I did not SAC
zoom. Doesn’t show the flaking skin that’s happening from my sunburn because when you can’t tell, but I am super pale. And so I just turned red and then white again, you are in New York, so there’s no reason why you should be anything, bud pale up in New York for a year and a half. Um, so in my, in the life where I actually earn money, I’m a divorce mediator.
I also belong to a group called the Southern California mediation [00:15:00] association. And, uh, a colleague of mine wanted to put a panel together to present to Southern California mediation association about how therapists and mediators can work together to service the clients. It was literally the hardest topic I’ve ever dealt with.
And there were four colleagues, four colleagues on the panel, therapist and mediators, and then me and I was chosen to moderate the panel. So I said, well, this is a no brainer. I do a podcast all the time. The, the amount of time I invested in this was beyond belief because it was just too difficult, a topic there wasn’t enough meat on the bone.
And I’m thinking of this, like a podcast episode should, well, what are our takeaways? What do we get really going to teach people? So I got it to a point where I liked it and the panel, thank God, went along with me and we’re in the middle of the presentation having a lot of fun and all of a sudden, and this [00:16:00] is for all of you in marketing your own podcast.
We were on a point where we were talking about resources and tools for our audience of mediators to use, to understand the psychology of their parties better when they’re doing their own divorce mediations. And all of a sudden it dawned on me. My podcast is a tool. I have phenomenal people on this show, authors, judges, attorneys, therapists, mediators, I need coaches.
And so all of a sudden I said, wait a minute, my podcast is a tool. Go listen to the amicable divorce expert podcast. And you will be able to extend your knowledge. That being said, one of the people on the panel therapist said, yeah, I subscribed to Judy’s podcast. It’s wonderful. I listened to it. When I miss some of the meetings for the, um, therapist association, I tend to steal [00:17:00] speakers from other associations that can be a adjusted and they all say gas.
So I’m cool. And then, so that was cool. And, um, then in the audience was a world renowned author speaker mediator who teaches. Court systems and judges, um, different techniques when they have to rule on things. And he said, I was a guest on Judy show and he started speaking in the middle of this whole panel.
And it was actually a really fun experience. And for all of us, I don’t know if I’m, I may be the only one in the room that just had the light bulb go on, but we are a resource to somebody, to some groups. We are a resource and it just, it, it just made me just think differently even about [00:18:00] what I was doing, um, and the value that I bring to the table.
So, and you know, what I love about that is that so often we’re looking at our stats and we’re looking at our downloads and we’re always wanting to focus on growing the podcast. But very rarely do we get an inside glimpse of our actual listeners and the impact that we’re having on our listeners, because we’re in a lot of times isolated with ourselves and our Mike and our guests may be, you know, on zoom or in our ears in a way.
And so it can be as a podcast or it can be somewhat isolating in terms of when you’re speaking to an audience or when you’re on a call, like we are now, you get the nods, you get the validation, you get the claps, you get the half fives, but when you’re podcasting, you don’t have the luxury of that sometimes.
So it can be frustrating to think that am I, is anybody out there hearing me? [00:19:00] And so you got such a beautiful gift, not only, you know, to be able to have that perspective of, of being a resource in addition to the entertainment as well, that an education that you provide, but. To be able to have actual tangible person or two or three or two to validate what it is that you’re doing, but to actually see that mirrored back to you and what a gift.
So great. Love that. Okay. Who else would like to share
James you’re muted or I can’t hear you. Can you hear me? Thank you. Just something about your voice, Judy. There is something about your voice that is really energizing and it has a sense of the tone of it is I’m going to get stuff done and I, I love it for your podcast, but I used to watch a show called [00:20:00] west wing just because I felt like I was getting something done and I’m not kidding.
It’s awesome. Thank you. Well, and I can speak to testimonial that gets.
Fill in the blank. I know there’s such a, so limiting that we’re being recorded and we can’t really well, we can bleep it out, but it’s probably just best not to have to worry about it, but anyone, I mean, Gina does a task master. She gets it done and it’s inspiring. So yes, I would like to check in Jen. So I’ll check in.
So this happened at some point over the last two weeks, since the last time I was here. So I saw an Instagram, some show with celebrating like 60,000 downloads. And I was like, oh, that’s interesting. Like I had recently passed that benchmark. So I was curious cause you know, we’re curious, right? Like how long did it take them to get [00:21:00] there?
So I go look up their podcast and they were an episode, like two 50 or something. And I looked at mine and I was like, I think I was like episode like 94, 95, something like that. And I was like, oh, Hey, look at me. You know? But it’s like, you, like, we don’t know, you know what I mean? And so sometimes like, like Judith had like those moments of, oh, wait, people are listening.
Like there is something here. Um, so it’s really fun to like, have those moments of, I don’t know if you want to call it validation or confirmation or whatever, but it’s, it’s helping us recognize everything we’re doing in all that we’re doing. Absolutely. And I, you know, I can’t say this enough times never underestimate the impact of changing one person’s life and you could have 60,000 downloads, but if you’re making a ripple effect [00:22:00] in one person, you’re making a difference and it’s likely that you’re.
Absolutely making a difference in way more than one person, but it’s just, you know, with the whole that’s what, what we, you know, our voices, I was having a conversation with someone earlier this week and they were asking me, you know, why should I start a podcast in my answer? I don’t even know where I came up with this.
It just came out of me. It was like, so that you can start a conversation, change a conversation, or continue a conversation outside that, or inspire someone to continue the conversation outside of your podcast. And if you are doing any of those three things or all of those three things, you are making a difference.
If you’re, if you’re creating an opportunity for someone to start a conversation, change a conversation, or continue a conversation. That’s w to me fundamentally, that’s what podcasting can do, whether it’s professionally or personally, or in a passion or in a non-profit like there, it doesn’t matter. [00:23:00] It’s just that that’s the kind of power that podcasting has.
And that’s what I’m hearing so much of on this call today that people are starting conversations. They’re changing conversations, they’re creating opportunities for people to continue conversations as resources and everything else. And so we are making a difference with every single episode that we do.
And I just think it’s so important to never lose sight of that because you get caught up in the numbers or how long it takes to edit, or am I really the right person to be saying, this is this, what, what makes me the person to be the host to direct this? And the reality is is that you are the right person and you are doing the right thing and you are making impacts and ripple effects and changes.
And it’s just a beautiful thing. So. Hi, that was beautifully said by the way, Tracy, thank you. That was really wonderfully expressed. I love that. Thank you. Yeah, I have to say like it came out of me and then I [00:24:00] actually wrote it down, so I wouldn’t forget.
And um, and I, because that’s what it, that’s what my testing means to me. And that’s a really authentic expression of what it means to me. And, um, so, so yes. Um, well, anybody else want to check in, cause I know some people have some great questions that we want to dig into, but, um, and then, you know, obviously you can always jump in and check in at any time.
Yes. Hey Diana, I so. This is not related to podcasting, but I just wanted to say it. Cause I was thinking to myself, I kept looking at my phone, I’m thinking about it, but it is one of my son’s birthdays. And so I thought that is a huge accomplishment for me, my sons, and, uh, just celebrating him and, and me being a mom.
And, and hopefully I inspire them. So when you were talking about making, you know, impacting one person, I was thinking about the podcast and I was thinking about, you know, my [00:25:00] podcast is on TV and film. And I think because so many of these, and we’ve talked about this before, how so many of these I feel are about making life changes or choices or helping.
And I feel sometimes like, oh, mine is about TV and film. But in saying that we always break down the characters and how. Those characters deal with certain situations and how we would deal with certain situations. So we always bring some, something about the show or movie that we’re watching it in, how we would react.
So, you know, hopefully that’s an impact, but going back to my son and his birthday, um, hopefully I’m an example to them for always. It doesn’t matter how old you get, you just keep doing it. You keep evolving, you keep pursuing your dreams or your interests or your passions. So hopefully, uh, and I think I’m instilling that in them also, so well, yeah.
Well happy birthday to your son. What’s his name? How old is he? Cause name is Michael and he’s 28. Oh [00:26:00] yeah. Happy birthday, Michael. So a couple of things I want to piggyback on what you were saying. So one is continuing this impact and an inspiration is like sometimes being a podcaster, no matter what your.
Messages or what your topic is, is inspiring. Other people to podcasts, like coming back to what Cheryl was saying. Like, if, if you being a podcaster is inspiring someone else to start a podcast, that’s making an impact. Right. And then circling back to Lindsay’s podcasts about work, uh, less work more, oh God, I need your podcast.
Um, work less, play more to me. A TV and film podcast is an opportunity to be playful and take an opportunity for yourself to do something that gets you a break away from maybe something that is more [00:27:00] seriously topic or. Or, uh, you know, w so I think that you want to make sure that you also don’t lose perspective on offering opportunities for people to go as a go-to resource for time to play, or take a break or give your brain a break.
You’re absolutely right in alignment with that. So never underestimate that aspect either is like, just because you may not be curing cancer with your podcast doesn’t mean that you’re not offering an outlet for somebody who really needs a break from their day to day. And what more fun thing to do than explore TV and film, and be able to, um, have that sort of as an escape or, um, or, uh, a nice fun way to play.
So, yeah, absolutely. Right. Okay. So I’m going to kind of move into some questions, but like I said, definitely feel free to check in or chime in on anything. Um, [00:28:00] Okay. Uh, James, you were saying that you, so we had James had a question. Cheryl had a question, so let’s start with you, James. Sure. Yeah. Thank you. Uh, question, uh, my, uh, my friend mentors, she suggested James for promoting.
Why not reach out to folks who have events, coaching, coals, podcasts, and offer just to provide five to 10 minutes of guided meditation, uh, for the benefit of their audience, no strings, no charge free as, as a way to get, uh, exposure. She said this because she, I was on coaching calls with her, with an organization for over a year called global healing collective.
She knew I did guided meditation, but nothing that meant nothing to her until I actually led one. She said that sample was really crucial in connecting me with something she might be interested in. Well, I thought the guided meditation that you did [00:29:00] for us as the sample on our call was fabulous. And I would like say that I will be the first person to invite you to do a guided meditation on the journey to their podcasts.
So you already have your first, thank you, Tracy. You bet. Yeah. I think it’s a V it’s a perfect fit to, um, to journey to there, which by the way, Lindsay is all about exploring the intersection between personal and business growth, because I am. Uh, uh, well talented advocate of, uh, uh, of acknowledging work addiction as a true addiction.
I always say it’s the one that gets accolades instead of intervention, but it still has the exact same consequences that a lot of other addictions have. And a lot of people aren’t aware of that. So. Um, so absolutely I think, uh, and I had probably one of my wins that I’ll kind of just throw in there is that, um, I’ve started back again on an, on a [00:30:00] regular journey to their recording schedule.
So that’s, um, I know she sometimes, but I’m always willing to talk about it because that’s why we’re here and getting real. And so, um, so we released a new episode this week or a back on every other week and we’re back on a really strong recording schedule. So I’ll be tapping into some of these peeps right here for some interviews.
And I’m excited about that. So James, welcome to journey today and we’ll get you scheduled.
I have a quick question for James. Um, what are your, um, I guess offerings like for meditation? How are you packaging that as people buy it, like one off sessions or like, are you doing like a membership type thing or how does that work? Good question right now that the two friends and I are private sessions, nine minutes to a couple hours, and then the workshop, which is about creating a guided meditation.
Now that can be for specific [00:31:00] use. There’s also another lane of how to learn, how to lead guided meditations. And I have to feels like I have to pick a lane on that. Um, the one-on-one is, they’re so powerful in those. My good friends said the other day, they’re just, they’re profound that it seems like once somebody does a one-on-one that opens the door for whatever else they’d like to do in the future.
So those seem to be really working in my favor. Um, does that, and the, in the podcast, as much as I want to get that out, it feels like I keep having a couple of things to be put out in front of that. Um, which would be one-on-ones in the workshops for sure. Yeah. The reason I was asking is because I was just wondering how that would.
Because after you did that with us, um, whatever meeting that was, we had the five minutes at the end. I thought that was great. And it left me wondering, well, how do I work with him? Or like, what’s the offering what’s next? So I think if you do that on podcasts, then the great, [00:32:00] you need to be ready with a call to action is to, for them to know how to work with you, to get on your calendar, to buy that 90 minutes or whatever it is.
Um, and if you present that right after that free, um, you know, five minutes or whatever, that’s going to be, that’s going to get a lot of people right away. Very good. Thank you. And I, I think the, uh, the half step here is on Friday. So now I’m doing a Friday noon call, 15 minutes with five minute guided meditation.
People can sign up on the website at least to get that, that half step to the podcast. Thank you. Yeah. Okay. So that makes sense. Make sure I have those offerings ready. And that’d be remiss if I didn’t point out also James, that, um, one of the best growth strategies for a podcast is to guest on other people’s podcasts.
So I would highly encourage before you go down this path of cause you’re going to be welcomed. I mean, I know even on our community here, there with myself and other people that would be, you know, would [00:33:00] love to have you on their podcast, but you don’t want to miss that opportunity of being able to market your podcast while you’re on another podcast.
Because what is the best way to get new podcast listeners is to talk to other podcast listeners, which is essentially what you’re doing when you’re guesting. Cause you’re already. Talking, you’re already on an audience that is full of people listening to a podcast. So they’re more likely then to go and check your podcast out.
So I just think I highly encourage you to go ahead and maybe think through this launch date in a parallel marketing strategy with this guest thing. Thank you. I think I just got that. Thank you. Well, we we’re, we’re really excited for you to launch your podcast
a little slower sometimes. Well, and it, the timing is everything and it takes what it takes, but you would really truly miss [00:34:00] out because you’re when you open up this possibility and you’re being so generous with your time and your skill of these guided meditations, you know, think of also too, you’re being selfless, but be a bit selfish.
And using that as a marketing tool for the launch of your podcast. So consider that a marketing strategy for it as well. Okay. Yeah. I’m really sorry that I missed your meditation. I was gone for a couple of weeks and obviously Mr. Meditation and it keeps coming up and I’ve been on Yvonne’s on clubhouse and would have loved yours.
And I think when you guest on, as Tracy was saying, as you guest on podcasts, that’s going to give you the confidence to go, wait a minute, I’m talking with these other podcasters and you’re doing just what you would do on your podcast. So we’ll just leave it at that because, you know, timing is everything, but we’d love to hear your podcasts.
I’m concurring with that [00:35:00] anyway. So my question is how many people use voice talent or other people to do intros and outros for your podcasts? But I do personally. And, uh, we do is we make a strong recommendation for that through our client, our full service podcast clients through produce your podcast.
Yeah, I, yeah. I know that you and Judah, that I was wondering if anybody else and, um, all the more reason we should listen to each other’s podcasts, so we’d know the answer to that. Right. But, um, so I’m curious though, um, and maybe this is a question, uh, outside of this, but I am doing just, it’s something I’m working on to get an idea of what people think of to budget for that, what that, you know, and maybe you can share a bit of that Tracy or Judith of what, what is your line item for budgeting, an intro or outro, whether it’s a voice teller and maybe another podcast or someone to do your intro and or outro.
[00:36:00] Um, okay. So I’d like to, I’d like to answer that in a couple of ways first, um, kind of talk through an intro, outro strategy and benefits, um, and a couple of different approaches that people take with it that we’ve observed. And, uh, so yeah. In, in starting with an optimal situation. So, um, optimal meaning, um, uh, maybe even not optimal is really maybe not the right choice of words.
Let’s maybe option is a better choice of words. So one option with voice intra professional voiceover voice, uh, intros and outros opens and closes is that. It does, um, set up a professional expert expectation for the overall quality of the podcast. It has the opportunity for when you have a professional voiceover at the beginning with a music bed underneath it, a professional close with the music that underneath it, it’s a very professional way to [00:37:00] book end your content inside of the podcast.
It has a tendency to be perceived as an up level production value to the podcast itself. And it does have a tendency to, um, have people think that think of your podcast in a more highly produced way that doesn’t necessarily have to equate to a very expensive production value, but it offers an Uplevel to perception of your production value.
Um, so that would be option one, which would, you would have a professional voice. Um, who you would write a script, um, and that professional voiceover would write that script. And then they would read the script at the beginning and then you’d have a script for them to read at the end. And it would be edited in, um, the second option that we’re starting to see more frequently than we ever have before is the option of the host [00:38:00] introducing their own podcast at the beginning, but then having a professional voice over close out the podcast.
And one of the things that works well with that option opportunity is that you aren’t getting right into the show with the host, but you would still definitely want to have a music bed underneath that. And then you would open the podcast and then. The benefit, in my opinion, the real solid benefit of always having a professional voiceover close out your podcast is that it gives you, it triggers to the listener that you are about to close out the podcast.
It gives the, um, really professional wrap-up of the, who I am, where to find me what to do next, so that, and you can change out a call to action even before your professional close, but it’s, um, it [00:39:00] really kind of sets that definition between I’m finished providing you my expert content. And now here is the closing where just like in screen credits, you know, when you have a, when you’re watching a film or something like that, Um, it gives the very well professionally wrapped up sound and closing, but it also is very difficult to transition from thanking your guests and, you know, sign up for my newsletter maybe.
And then all of a sudden, then you have to switch gears to closing it and it can be awkward. It can be clunky, even if you haven’t scripted, it can just be difficult. So I feel like for me, personally, as a host, I feel like closing the podcast is one of the biggest challenges as I’ve found as a new podcast and even still sometimes.
So I just liked the comfort level of knowing what I think my guests and I wrap up. That there’s going to be another person, essentially. That’s [00:40:00] going to give the website and what to do next and the call to action. And it also fits really well in with the music and everything like that. And then the third option is, and I’m going to use Judas podcasts as an example, um, is too, it gives you an opportunity to be more creative than you might.
Um, might even think as possible because like with, um, Judas podcast open and closed, when we rebranded and worked with Judith to rebrand her podcast, she had this amazing idea that I have to say at first. And she’ll tell you, I was like, yeah, I don’t know how that’s going to be, but she’s children’s voices.
He used a female voice to open it. And, uh, of cha I mean, a child’s a girl’s voice to open it and a boy’s voice to close it. And then she had a custom music bed created, um, that was based on a song that fit really well. And it’s such a, it’s such a creative [00:41:00] infusion with Judas podcasts. If you haven’t had a chance to listen to it, I definitely would check it out because I am, I have full credit for Judith for the idea we produced it.
But she created it and it is probably one of the most phenomenal opening closes that we’ve ever done in the history of producer podcast. And because it’s so innovative, it’s so unique and it’s unlike anything that I’ve heard on any other podcast ever. I really appreciate that. Thank you. Can I have, uh, I I’ll just do a footnote on that.
If I may, Cheryl, um, to answer you, I love doing my own open and closes. I really loved them. Yes. The closes are harder than they. I knew how to change my voice from being the announcer, the VRG to, okay. Now I’m going to start the content. I think I did a really good job of it, but when I went to and I [00:42:00] understood Tracy’s position of, if we’re going to rebrand, it let’s really go full force and do the, do the most professional.
So. I now seriously love when we go. And I always had a music bed under, underneath my open and close when I did it myself. But now that I have other voices doing it, um, when I w once that’s done, once the open is done and I come in to introduce the show, I love the balance. I just feel great about the balance of somebody else.
And now this is me and we hit it early. I think Tracy, it’s only like 15, 16 seconds as an opener. I don’t believe in long opens at all. People want to get to the content. And so we got it moving. Um, so I understand the value of both ways, but I’m extremely pleased now with the balance of the way it is now.
Wow. Well, [00:43:00] and if I can speak to the, one of the reasons I asked that in addition to cost was also too, um, Um, in listening to podcasts that have people who open for them and yours makes perfect sense. I mean, look at your content and you have children. Children are such a part of divorce and that’s my biggest topic area is co-parenting in divorce.
And so how about having the voices of children then, then? Okay, perfect sense. And it works. I will say one thing that is so off-putting and so jarring is when the person who does the intro does has no connection to who the host is. Either in age, I’m not talking about for kids. Yours makes sense. I’m just trying to, I was listening to something yesterday and I never begrudge anybody who, who has found a niche for themselves, but I was referred to a long story.
Short is [00:44:00] referred. To have a bunch of different ideas of people to, uh, interview who some who had podcasts. And this one woman I looked at loved your profile, loved her, her graphic arts, the whole nine yards. And then I turned on her podcasts and she had this journal with a vocal fry who at first I thought was, I thought it was her.
And I went, that’s not this woman. And so you have this girl who’s like 20 years all kind of talk, Hey, like, Well, she was higher and I mean, forgive me, but that’s the, you know, that’s, there’s that vocal fry thing that’s really popular and it Jew anyway, and then the woman comes on and she’s like, and welcome.
And I’m like, what? So I just wanted to, I was curious how many people are even thinking about that because I’m, you know, Tracy, I’m sure in your work, you, you kind of have to guide people to what makes sense, you know, in lining their audio [00:45:00] branding, because that’s what it is. It’s audio branding. So, uh, for first impression, Uh, new listeners.
First impression of your podcast is the, is the, you think about walking in a room? It’s the first thing you see, they’re walking into the auditorium. It’s the first thing they hear. So, so there there’s no doubt it needs to be on. Yeah. Cause I almost turned it off. I was like, there’s no way on earth. I’m going to have the interview.
Someone who sounds, I mean, forgive me, but for me I’m I just, even if her content was stellar, if that was the woman, I’d be like,
Yeah. Well, I mean, I mean, I think it’s just such an important and conversation to have overall because an audio brand is an extension of your visual brand. It’s an extension of, of your, um, your personal brand, your professional brand. If you’re using it as a marketing tool for your business, and it is the first impression, it is the [00:46:00] absolute first impression.
And, um, so whether you do that yourself, keeping that in mind, not going on too long, not, you know, uh, the first five to eight minutes of your podcast are the most critical Mo uh, minutes to keep people engaged and sustained. And really it’s probably less than that. Um, to Cheryl’s point, she, she was about to turn it off, you know, uh, even before she got to the host.
So, um, uh, Leah, yes.
It didn’t even occur to me to think about doing this because the one time that I heard an intro in a podcast, the woman was Australian and had a guy with an American accent, like intro. And I spent so much like brain space trying to figure out what was the strategy on that? Am I supposed to know who this guy is?
Is he somebody famous? And like, [00:47:00] I just spent a lot of time that when I was thinking about a podcast, I’m like, I don’t want to confuse the listener. I don’t want them need to spend time trying to figure out who is this person, how do they relate to the podcast? So I guess I’m interested in how choose somebody to do this for you, that doesn’t and spending time with Judas.
That actually makes a lot of sense to have kids intro it. I don’t. Maybe this doesn’t need to be at the top of the head, but I think I would love to listen to some of the podcasts that do this. So I can hear was my reaction to that. Not an isolated incident. Is there a way to do it more smoothly? If I had written a whole story, like, oh, clearly she wants an American audience having an immoral person and she’s tried to appeal to men and women.
Like I spent way too much time. You [00:48:00] have to know what you want the sound to be like. It really has to, in my opinion, it has to come from you because I listened to a lot of adults who are professional voiceover artists and they were all good. It just didn’t feel right. It really didn’t feel right. So we have to extend ourselves and really know what we want our brand to be from start to finish.
And I kind of think you’ll know, what do you think, Tracy? I think you’ll know. And Cheryl, when that right voice is in front of you, don’t you think? Well, just say you would think, I mean, but the woman who had all of this, like I say, her, her marketing materials were wonderful, but obviously someone didn’t either consult her or she, I mean, she, there was a disconnect, clear disconnect between the person she chose to do her opening and her [00:49:00] podcast.
I think there are a couple, um, Yeah. I mean, who knows it could have been her friend, right? Like her, she, who knows the story behind that. I I’m, I’m fascinated by Leah, your story about how it took you down a rabbit hole, completely removed you from the experience of listening to the podcast, completely removed you from the content of the HEZ.
Like I’ve never heard the, from the listener’s perspective of that happening, but I think what it does is completely reiterate the power of the audio brand and how important that is and that it is a strategy and that you do need to be strategic about it. And so in going through, like when we. Work with clients to launch a podcast.
We go through, what’s called a discovery process. And part of that discovery process is talking through, what is that brand of your podcast? What does it look like? What does it sound like? What does it feel like? And one of the exercises that we recommend is [00:50:00] the, as you’re going, been building the audio brand for your podcast, this is an exercise that we recommend is that you listened to three podcasts that are in your space.
And three podcasts that are completely unrelated to your space. And so what, what that does is, is when you’re listening to the three podcasts that are in your space, you’re going to be listening to it with a different set of ears, because you’re going to be doing it’s, it’s inevitable. You can’t not do some compare and contrast, and I could be so much better, or they’re so much better than me.
Like you, it’s just, and you’re going to hear it differently if it’s in your space than you would, if you then give yourself the permission to listen to three that have nothing to do with your space, that might just be, if you know, if you’re a runner or if you, you know, uh, conservation climate change, whatever.
Because you’re going to be listening to that with a softer, softer, um, set of criteria on yourself. And you may pick up things that you wouldn’t normally pick up. [00:51:00] So I think that to answer your question, Leah, I would do definitely listen to other podcasts and see what feels right to you and what feels comfortable to you.
But you may be that podcast where opening your podcast on your own is your preference, which is absolutely nothing wrong with that, but still consider having that professional voice over close it. But at the same time, you still want to have a voice that’s on brand with your podcast. And in terms of male versus female, again, this is something that we recommend sometimes, which is, um, there’s a nice dot-com tummy sometimes in a texture situation.
So if you’re a female and you’re going to be interviewing a lot of female. Yes, you may want to choose a male, or you may want to have a female because that’s a more of a identification, you know, it’s, you would have that identification, female, female, [00:52:00] and then transition that into the content that you have.
If it’s a business related podcast and it’s a male host that interviews a lot of males, a lot of times we recommend a female voiceover to open and close it because it’s a lot of testosterone and that, and you want to be able to appeal to both gender. So there’s, it’s just important to recognize that it’s just not a quick offhanded decision that you make.
And. And if you do, are you have done that then, you know, rebranding is something that can always tap in. Like Judas is a great example, um, with journey to there I’ve shared before that, I started out with a cohost and we had just, uh, we had a female voiceover, um, that introduced and then a male, female co-hosts relationship with guests.
And when I rebranded to just me being the host, I created a very creative open where I used, [00:53:00] um, I mean, my dad’s voice is in it. One of my clients’ voices in it and my nephew giggling, he was like six months old is, and it, so if you want to go and listen to that, it was, uh, I used a professional voice over as the narrator, but I used some really fun sound effects.
Sound effects that were personal to me, my best friend, since fifth, since I was 15 years old, her voice is in it. And these literally came off voicemails that I was, that I had saved. And so I went through and picked out these different voicemails with people that are super important in my journey because it’s journey to there and an integrated it with a narrator.
So there’s, so the, the possibilities are endless. It’s just making sure that you think through how it’s going to be connected to your brand and never have I heard a more powerful example of a disconnect then Leah, what you shared. So thank you for that. So we are gonna, um, go to Marlene welcome. And you have a question and we want to make sure we get to that.
[00:54:00] And also, if you could tell us a little bit about your podcast too. Hi everyone. Um, thank you for having me. Uh, so I have a podcast called the modern mobile podcast where I talk about leadership strategies, um, for modern leaders. Um, and so I talk a little bit about technology, about scaling and just about being a, primarily a female leader, but also just, uh, um, diverse leadership, diverse leadership leadership as a diverse person.
Um, so my question is, so I’m actually changing my podcast format. So I’ve had interviews, I’ve had, um, solo solo episodes where I’m sharing, um, knowledge and, and processes and my personal insights. And I want to move more into, um, more of a. Trend, I don’t know, like hot topics around technology trends. Um, and so I tried that for the first [00:55:00] time last, last for my last release, but I’m wondering if there’s like a workflow or a way to do that.
Cause it didn’t go quite as smoothly as I thought. And even after listening, maybe cause the third time I listened to it, I probably was kind of probably zoning out a little bit, but I thought, well, if someone else was listening to this, would they even be able to follow along with me? So I’m just wondering if there is a certain way to do that type of podcast.
I’m not sure if this is the right forum for this question. So please let me know if it’s not, but um, yeah. You know, I feel like there’s definitely this, uh, research phase and a theme phase, but then how do I actually execute on that really well? And I’ve been listening to a few. I wouldn’t say technology trends, but technology trends maybe on, um, like more clubhouse, but people are actually also engaging in that conversation.
So it’s a back and forth. Um, and then mostly what I’ve heard is kind of, kind of these hot topics, which more talk about celebrities and like, what is what’s up with [00:56:00] them? So I’m trying to figure out the right balance between kind of, you know, that where I can bring my own flavor and insights to the technology trends on how that can impact leaders in terms of how they’re making decisions and what they can learn from case studies of well-known companies.
I’ll stop there. So you can and should check. Well, you know, what came to my mind is Jen has a podcast called salad with a side of fries and she integrates what’s called a nutrition nugget into her podcast. So what you could think about daring is instead of departing from your, your. Format that you’ve been doing all of this time is that you can integrate a tech trends segment within your existing podcast and start there.
And so you still have your leadership focus conversations, but then at the end you have this tech trends segment that might be, you know, two to three minutes. [00:57:00] And that would give you an opportunity to go really immersed in that in a short segment and get those in. Maybe just focus on one trend. The benefit of doing it that way is that you start to see your, the response from your audience.
You know, if they’re liking it, what they’re doing, how they’re reacting to it, but it also gives you a separate piece of content that then you can extract out and repurpose as a solo bonus episode, that you can release alternately outside of your regular release schedule. And then you can really test the difference between are people just downloading the tech trend, um, piece of the content, or they are ever getting more downloads on the full episode.
And that would give you a way to focus group your, your listenership in and gauge their response without completely going to 180. Um, I was going to say I’m doing something very similar [00:58:00] to that. Um, I have interviews, um, I’ve always had a mixture of interviews and kind of solo shows since I started. Um, but I’ve started to over the last, I don’t know when I noticed the trend of the people, like the more traditional I do a podcast on public health careers and, and, um, and most of it is very kind of traditional and focused, you know, the research based jobs, the CDC, the, the academic track, uh, tracked.
But I noticed that a lot of people very interested in the entrepreneurial journey and how that blends with public health. So I’ve, you know, mixed a little bit of that in, but what I’ve really started to do lately is try to really separate it out. So my interviews and my one topic is stayed with a regular day that we, that I always have, and it’s been more interviews.
And then I’ve been sort of doing what Tracy was describing and I’ve had. Shorter. Um, you know, my tips on this other topic for [00:59:00] entrepreneurship on as bonus episodes on a different day, and I’m starting to, because I really want to see if I mix them all together. It’s hard for me to tell people what they’re really liking or not, but by doing it as a bonus, I’m not committed to having two episodes a week where I give it an episode number of doing it as a bonus to see how it, and I’m doing it for like the next to the end of July.
Um, but I’ve already noticed a real spike in those particular topics. So I know people that are listening really want to hear that. Um, so it may be that I continue to have that as like a feature thing I do on Fridays and then this other more structured thing. That’s always been there on Tuesdays, but, um, that’s just kind of how it’s working for me and Jen.
Thanks. Um, I was just going to say, one question is when you say it didn’t go well, or it didn’t work. What do you mean by that? What didn’t work? What didn’t go? Well, uh, [01:00:00] I felt like it, I just felt like I, I don’t know. I mean, I’d, haven’t, I haven’t looked at any data on it. I haven’t seen a lot of data on it yet, and I just released it earlier this week.
Um, but I actually try to address a really complex thing in that, in one of my last stories. And I think that’s where the disconnect happened when I was relistening to it. I felt like it wasn’t really clear that the would would get, would get the message. So it was more of my delivery of it. Um, so it sounds like the challenge here is more in your prep and your delivery.
And maybe if you’re interested in the tech stuff, but it’s not your particular focus, but there’s something really interesting there. Maybe just do like a mini series within your podcast. That’s a series of interviews. With people who are experts on some of those things, and they might be the expert on that.
You’re the expert on the leadership side. And so you can tie those [01:01:00] things together for the listener and then maybe that makes it easier for you instead of you having to do tons of research before every episode. Right? Yeah. That’s a good suggestion as well, all to add to that. If you are an expert in that technical topic, it can be very difficult to explain it in a way that’s easy.
I mean, I’m an epidemiologist. I’ve had to really try to break that down and make it easy on the ears. And that’s a big challenge. So you really have to, if it’s a topic that you are the expert on, but you’re just having a hard time delivering that in a way that you think your audience can, can resonate with them, but then you have to really break it down to almost elementary sized bites.
And then, and then add, um, I won’t say try to become an entertainer with it, but just real practical applications of it and spoonfeed them. And that might work better. Um, but that’s going to be, if that’s the case, it’ll always, it’ll be a challenge for awhile and she kind of found the right language. Yeah, no, that’s helpful.
I think, [01:02:00] yeah, I think, yeah, I’ll stop there. But I think that these are all great ideas and I liked the idea of also having a segment so I can pull it out and see people gravitate towards that. Um, and get specific feedback on that versus kind of looking at the overall on just kind of like switching a little bit impromptu on folks.
Um, I’m just wanting to move away from, um, a lot of the. You know, trying to find new guests every, every time and then hoping that they’ll promote it and like that whole dance doesn’t feel great. So I want to remove that so I can have a little more fun with it. And so technology trends is something that’s fun for me.
So just a matter of, I think kind of working out the kinks in terms of like how to do the research and then how to deliver it in a way where I feel like it will land with people who are new to the space, but have a genuine interest in it. Um, and then, and then doing it the way that they will want to come back through themes or something else.
So, um, but I’ll, I’ll keep looking for some best practices on that piece of it. [01:03:00] Thank you all. Appreciate it. Oh, we appreciate you. Come back and, and be with us more often, if you can be great. Um, so we did run over a little bit, obviously, so thanks for hanging in there, but I can’t let us go without saying hi to Yvonne.
So hi, we didn’t hear from you today, but I just wanted to say hello and just know if you wanted to check in before. Yeah. Big hugs to everyone. No update right now, just taking a lot of risks. They’ve definitely been diving in deep. So. Right now it’s time for a rest so that I can flow in my creative space.
You and then Sandy, did you have a question before we wrap up at all? I just didn’t know if I saw your hand that you’re again, I will just say thank you for the idea of last week. It would just related really quickly to the, having a professional voiceover. When you had said the idea of previously on Downton blabby and have a voice, and then be able to do some quick clips to reintroduce people, because [01:04:00] people will probably not go back and listen to the seven episodes of season one.
But I have a friend in London who I think will fit the bill he’s English. And I will speak speaking with him via zoom on Sunday. Uh, which also means another accountability partner. I can’t tell him I have this podcast that I’m gonna relaunch if I don’t have the episodes edited and scripts for him to read.
Um, but I like the idea of also because I’ve been listening to my previous season, it’s a lot of my voice. So I would love to break that up and I think Paul’s voice would give that texture. He sort of Carson, the Butler ish, and it’ll be English. So it lends that. Um,
well, I’m glad that I do, and I can’t wait to hear it. Whereas I think for a Tommy wasn’t on today’s call, but, um, with her topic and talking as a parent about with an adult autistic child, I think her voice at the beginning immediately goes, oh, she’s [01:05:00] someone like me. She’s going to be authentic and real.
And, and come from my perspective, instead of having a professional on the front end of that, I think that intro would work well for her kind of a topic. Yes. I agree. Great conversation everybody. Thanks for staying on a little bit longer and we will see you next week. Bye everyone.