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The Super Squad QA Library

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  1. Jess & Elsie QA and Podhive Coaching Call
    09-16-21- Traci's Coaching Call- Member launches, tracking stats, and many wins!
  2. 09-14-21- Elise's QA- Artwork, downloads, and sponsorship
  3. 09-09-21- Traci's Coaching Call- talking tools of inspiration, and ways we do our best thinking
  4. 09-02-21- Traci's Coaching Call- Launches, Show Descriptions and International Podcast Day!
  5. 08-31-21- Elsie's QA- Big Elsie Thoughts on all the shoulds of podcasting.
  6. 08-26-21- Traci's Coaching Call- Tips to avoid podfade, rebranding, and launch
  7. 08-24-21- Jess' QA- Closet clean out, partnership and networks, and more fun parties planned for SPL
  8. 08-19-21- Traci's Coaching Call- Connection and community, terms of service, and Apple Podcasts
  9. 08-17-21- Elsie's QA- Content warnings, "my story" suggestions and more
  10. 08-12-21- Traci's Coaching Call- Finding your visibility and working your network.
  11. 08-10-21- Jess QA- Jessica summarizes her experience at Podcast Movement and live events in 2021.
  12. 08-04-21- Elsie QA! Elsie’s hacks
  13. 07-29-21- Traci's Coaching Call- Trademarks, growing your audience, and podcast planning
  14. 07-27-21- Jess QA- Launch checklists, social media trends, and live events
  15. 07-22-21- Traci’s Coaching Call- Finding support in your community and summer break!
  16. 07-20-21- Elsie's QA- A lot of talk about lifestyle, including ADHD, crippling anxiety and hormones
  17. 07-15-21- Traci's Coaching Call- SEO and URLs, time management and starting where you are.
  18. 07-13-21- Jess- talks social media and the group shares their excitement for SPL
  19. 07-08-21- Traci's Coaching Call- PR tips and pitching yourself, collaborations, and great SEO tips
  20. 07-06-21- Elsie QA- Elsie talks audacity and alternatives. Link to News Your Can Use from the FB LIVE!
  21. 07-01-21- Traci's Coaching Call- Self-care tips, maximizing LinkedIn, and terms and agreements
  22. 06-29-21- Jess' QA- Naming your podcast, workflows and SPL
  23. 06-24-21- Traci's Coaching Call- Celebrating wins, branding online
  24. 06-22-21- Elsie- Elsie talks faux pas, burn out, remote interviews, and Zoom fatigue
  25. 06-17-21- Traci's Coaching Call- Branding, support, making your podcast searchable, release dates
  26. 06-15-21- Jess- Release schedules, branding dilemmas, and taglines.
  27. 06-10-21- Traci's Coaching Call- Support and wins, rebranding and branding strategy
  28. 06-08-21- Elsie's QA- Is a listen the same as a download?, the benefit of third party podcast services, and finding the right people
  29. 06-03-21- Traci's Coaching Call- Taking a break between episodes
  30. 06-01-21- Jess- Membership sites, content calendar, and super-secret birthday surprizes.
  31. 05-27-21- Traci's Coaching Call- Members share their wins, talks about setting your podcast up for success and how to preserve your energy while launching.
  32. 05-25-21- Elsie's QA- Talks; bugs with the new Apple update, keeping it authentic, and website integrations
  33. 05-20-21- Traci's Coaching Call- Talks about editing and interviews
  34. 05-13-21- Traci's Coaching Call- Traci answers questions about the Spotify + Apple Podcasts subscriptions among other things
  35. 05-11-21- Elsie's QA- A question about Apple Podcasts artwork not showing up and a super deep into Elsie's own productivity journey
  36. 04-05-21- Jess' QA - Podcast sponsorships, audience engagement, podcast hosts and community input.
  37. 04-29-21- Traci's Coaching Call- Rapid fire information- prepare for 1.5hr call next week, marketing and challenges that podcasters face.
  38. 04-27-21- Elsie's QA- New Apple Podcasts and Spotify subscription announcements!
  39. 04-22-21- Traci's Coaching Call- Relationships with co-hosts, difficult conversations and member support
  40. 04-15-21- Traci's Coaching Call- Clubhouse, self care, and new opportunities
  41. 04-13-21 - Elsie - Content for premium podcasts and expectations around $$
  42. 04-08-21 - Traci's Coaching Call- Fears around perfectionism and podcasting to publishing
  43. 04-01-21 - Traci's Coaching Call- Email lists, social media marketing, and trying new things
  44. 3-31-21 - Elsie - Rebranding, posting to YouTube, and marketing to your subscribers
  45. 3-25-21 - Traci's Coaching Call- Workflows and marketing strategies
  46. 3-23-21- Jess – Design talk, rebranding, consulting and monetization
  47. 03-18-21- Traci’s Coaching Call- Workflow Tips
  48. 03-16-21- Elsie - A walkthrough of the upcoming iOS 14.5 Apple Podcasts changes & Why artwork is even more important now
  49. 03-11-21 - Traci's Coaching Call- All about sponsorships
  50. 03-09-21 - Jessica - How much data is too much?
  51. 03-04-21 - Traci's Coaching Call
  52. 03-02-21 - Elsie- Engagement, Early Release & Adult Content
  53. 02-23-21 - Jessica- Talking Engagement in your Niche
  54. 02-18-21 - Traci's Coaching call
  55. 02-16-21 - Elsie's QA testing out Run The World
  56. 02-11-21 - Traci's Coaching call
  57. 02-09-21- Jessica- Media Kits, Website Links
  58. 02-04-21 - Traci's Coaching call
  59. 02-02-21 - Elsie
  60. 1-26-21 - Jessica
  61. 01-21-21 - Traci's Coaching call
  62. 01-19-21 - Elsie
  63. 01-12-21- Jessica
  64. 01-07-21 - Traci's Coaching Call
  65. 12-22-20- Elsie QA- Planning for 2021
  66. 12-17-20 - Traci's Coaching Call
  67. 12-15-20 - Elsie
  68. 12-01-20 – Elsie
  69. 11-19-20- Traci Coaching Call
  70. 11-17-20 - Elsie
  71. 11-12-20- Traci Coaching Call
  72. 11-10-20 - Jessica
  73. 11-05-20- Traci's Coaching Call
  74. 11-03-20 - Elsie
  75. 10-27-20 - Jessica
  76. 10-17-20 - Elsie
  77. 10-12-20 - Jessica
  78. 10-06-20 - Elsie
  79. 09-29-20 - Jessica
  80. 09-22-20 - Elsie
  81. 09-14-20 - Jessica
  82. 09-08-20 - Elsie
  83. 09-01-20 - Jessica
  84. 08-01-20 - Elsie
  85. Special Jess & Elsie QA!
  86. 07-11-20 - Elsie
  87. 06-23-20 - Jessica
  88. 06-15-20 - Elsie
  89. 06-9-20 - Jessica
  90. 06-02-20 - Elsie
  91. 05-28-20 - Jessica
  92. 05-20-20 - Elsie
  93. 05-12-20 - Jessica
  94. 05-05-20 - Elsie
  95. 04-28-20 - Jessica
  96. 04-21-20 - Elsie
  97. 04-14-20 - Jessica
  98. 04-07-20 - Elsie
  99. 03-31-20 - Jessica
  100. 03-30-20 - Elsie
  101. 03-24-20 - Elsie
  102. 03-17-20 - Jessica
  103. 02-25-20 - Elsie
  104. 02-18-20 - Elsie
  105. 02-11-20 - (Take 1) - Jessica
  106. 02-11-20 - (Take 2) - Jessica
  107. 02-11-20 - Jessica
  108. 02-04-20 - Elsie
  109. 01-28-20 - Jessica
  110. 01-21-20 - Elsie
  111. 01-14-20 - Jessica
  112. 12-19-19 - Elsie
  113. 12-17-19 - Jessica
  114. 12-3-19 - Jessica
  115. 11-26-19 - Elsie
  116. 11-12-19 - Elsie
  117. 11-09-19 - Jessica
  118. 11-09-19 - Take 2 - Jessica
  119. 11-7-18 - Jessica
  120. 11-5-19 - Jessica
  121. 10-29-19 - Elsie
  122. 9-24-19 - Elsie
  123. 9-17-19 - Elsie
  124. 9-11-19 - Jessica
  125. 9-3-19 - Elsie
  126. 8-27-19 - Jessica
  127. 8-20-19 - Elsie
  128. 8-7-19 - Jessica
  129. 7-16-19 - Elsie
  130. 7-11-19 - Jessica
  131. 7-3-19 - Elsie
  132. 6-28-19 - Jessica
  133. 6-28-19 - Elsie
  134. 6-11-19 - Jessica
  135. 5-28-19 - Jessica
  136. 5-23-19 - Elsie
  137. 5-14-19 - Jessica
  138. 5-9-19 - Elsie - Podfund Discussion
  139. 5-7-19 - Elsie
  140. 4-30-19 - Jessica
  141. 4-16-19 - Jessica
  142. 3-19-19 - Jessica
  143. 2-19-19 - Jessica
  144. 2-5-19 - Jessica
  145. 9-27-18 - Jessica
  146. 9-20-18 - Jessica
Lesson 26 of 146

06-15-21- Jess- Release schedules, branding dilemmas, and taglines.


Q: [04:39 ] Diana asks – I’m recording two episodes this week,one on our weekly television show that will be released Tuesday. And the other is on a film that just released last week. Do I release it on Tuesday, along with the other podcast episode? Or can I release it early?

Q: [06:48 ] Crystal asks – I am literally about to relaunch my first three episodes of my podcast, sole purpose podcast. And I just discovered two very similar shows. Do I need to rebrand?

Q: [12:07] Can you have a tagline that’s more explanatory than your podcst name for what you plan to cover?

Q: [17:50 ] Cheryl asks – I’m looking to rebrand and I didn’t know if taking out my tagline is sufficient or do you suggest I change the artwork as well?

Q: [21:01] Brenda asks – How can I make more use of my podcast episodes?

Q: [31:00] How can I use my podcast to draw people in to my paid community?

Q: [32:31] So I wanted a cease and desist. Is that only if I trademarked?

Q: [35:00] Jacquelyn asks – How important is buying the domain for your podcast?

Q: [1:06:00] Cheryl asks – In regards to opening up Instagram channels for your podcasts, do I need to use a different email for my podcast and personal, is it email specific?



[00:02:00] [00:01:00] Hey, Cheryl. I can’t hear you. Oh, you’re on mute. I’m not alone. Miss Brenda. There you are. How are you? Hello? Hello? You’re kind of pixelating in your voice. I pixel it, is that better? Yeah. Yeah. I don’t know what it’s called. Hi, Brenda. Um, I don’t know what it’s called when your voice kind of does this electronic pixelating so that’s the only thing I can tell it.

Yeah. It’s a good way to describe it. [00:03:00] I have no idea what’s happening at all. Well, that’s okay. I don’t know anything anymore myself, so

how’s everybody. Okay. Good. How about yourself? Doing good. Good. We have a couple of questions today. Oh good. Cause I have, I have a question after your, a couple of questions. I didn’t write it. Okay, good. So I figure, I defer to the people who, who did. Yeah. You can just put it in the chat too, if you want. Hi, crystal.

Um, I mean, I’ll just get started. It’s fine by me. No problemo. Let’s see. Q a, just Q a

perfect though. [00:04:00] Okay. Starting with Diana leathers who is not here yet. If I don’t know if she’s coming, sometimes the reason I’ve questioned just because they won’t be here. So I’m sort of talking to nobody on purpose, but. That’s neither here nor there. I’m going to answer a question. First. Her question is, um, I have a question about podcast release day.

I have a biweekly podcast on TV and film, the normally release episodes on Tuesday. Usually, um, our episodes follow a series where we break down the episodes, but we also have episodes where we concentrate our genre or a specific film. My question is this I’m recording two episodes this week. I’ll just give it, um, I’m recording two episodes this week, one on our weekly television show that will be released Tuesday.

And the other is on a film that just released last week. Do I release it on Tuesday, along with the other podcast episode? Or can I release it early? Like on a Friday as a special release? Um, okay, [00:05:00] so, so just to recap, you guys, this person is, um, Does a show about TV and film, and they do a weekly episode on the TV, that specific TV series that they’re working on.

Um, and then once in a while they do a, a film separately. Um, so her question is how does she release them? So if it were me and I did a weekly show on Tuesdays about the television, this is a little confusing because episodes and episodes, but like, um, If, if I had a weekly show where I did a Tuesday episode about whatever television show I’m watching, um, then I would continue to just leave Tuesdays for that and not add extra to it and then release.

So she’s doing another episode this week about a film that’s new, probably that recently just came out and it’s a similar genre. [00:06:00] I would, I would release that episode any other time. So like, if you wanted to do it, when it doesn’t matter, if it’s like Tuesday and Friday, Tuesday, and Thursday, just leave Tuesdays for what your audience expects because they get into a rhythm where they expect their show on Tuesday, no matter what.

So if you have a wrench to throw in, throw it in on another day, so they know it’s not your regularly scheduled program. That’s how I would do that. Um, So that’s my answer. And then, um, the next one I have is for is from crystal who’s here. Thank yes, she, there she is. Uh, okay. Cue. I’m a literally about to launch me your launch my first.

Oh, wait. There’s somebody else coming. Sorry. Okay. I just liked that. She used literally, cause I, I like to use it as well. Okay. Cue, I am literally about to relaunch my first three episodes of my podcast, sole purpose podcast. And I just discovered two very similar shows, the sole purpose podcast, which has not had [00:07:00] any episodes since June, 2020 or the soul purpose show.

I first launched my podcast in 2015 and I’ve owned sole purpose podcasts.com since then, or maybe before my website’s live graphics are ready, thirst three, ready to publish. Um, okay. So. I have a good answer for you. I think an answer that you’ll like, so if another show of the same name is on hiatus, not recording, you don’t have to worry about that one.

Um, that one’s not an issue. They’re probably, I mean, if it’s, it’s been a year that they’ve recorded a new episodes, they probably faded out into the darkness. Um, the other show, sole purpose show, I looked that up. Did you look up what that show was or did you just, um, I don’t know if you looked up like what, okay.

So that show is about, uh, it’s two college kids talking about, um, what’s needed in the black community. So I don’t think that’s really com competition either. Um, and I, and I think soul is [00:08:00] one of those words that, you know, has. Diverse meanings. Um, so I would just publish the show. Sole purpose podcast is not the same as sole purpose show and the other one, thus sole purpose podcast is not recording.

So you will get an F I mean, you will get most of the traffic regardless, especially because you have the website. I hope that makes sense. Um, I don’t know if you have any follow up questions to that. Um, yeah, go ahead. I do. Um, I didn’t know if I would be here. That’s why I sent it in. So, um, so in reflecting on this, since I sent the question, um, When I launched that podcast, I also did an experiment with a podcast called sex money and soul, and I freaked out about having sex in the title.

And, uh, but I feel like that’s more authentic. Like that’s what soul purpose podcast is going to be about. There’s going to be a significant conversation about sex, but then there’s a part [00:09:00] of me that like, I don’t want to have sex in the title because then I can’t advertise about it. It’s going to make it difficult to get the word out.

Um, but I think that’s, um, that’s a big part of what’s happening is like, my intuition is like, you’re bullshitting yourself and this is not in the title kind of. And so what are you bullshitting yourself about? Exactly? Um, it feels like, well, because it’s not in the title. So is this a sex show? Uh, I mean, sex is going to be a part of the conversation, a big part of the conversation for sure.

Like power desire, sex, but it’s not going to only be about it. But I also feel like sole purpose podcast is like the love and light only, you know? And it’s like, so I don’t want to speak only to that crowd, you know? So it’s like, uh, of course I can put, [00:10:00] um, when I’ve been talking about it, using words like desire and pleasure instead of sex to get around, you know, to be able to get it through the filters and things.

So it can be like, I can put, uh, uh, put desire or pleasure or power in the tagline. Um, but I just am curious about like it not speaking to the audience that I want to speak to. So soul, this podcast to me means we will be diving into what. My purpose is here on this earth. And then, um, figuring out how to, you know, rearrange my life so that those things are aligned, that my soul is aligned with the things that I’m doing, et cetera.

So if your show is misleading people, because that’s not exactly what you’re covering and I would change the title for sure. Um, the stuff that you mentioned all has to do with soul and [00:11:00] purpose, I think, oh yeah. I mean, I guess soul purpose could also be your relationship, your marriage, your intimacy, what you bring to other people’s relationships.

I could see that. Um, that’s just not what I went to first, but, um, It’s really more about like, what are people going to think when they look at the title? Cause that’s, what’s important is, is, you know, are you tricking listeners, not yourself. Um, but if they, um, to me, and this is because maybe I’m prudish, but sole purpose does not instantly go to sex for me.

Um, it goes to career. So, um, you know, and that’s probably because of all the jargon about living your purpose and working in your, you know, all that stuff. So, um, you kind of compete with that, whether you want to, or not. Could you do? Yeah. Like, I mean, Patrick suggested maybe you put sex in the tagline.

Could you do a tagline? Like for [00:12:00] us, she podcast has no meaning whatsoever, but then it says like, you know, podcasting the podcast about podcasting for women or something like that. Like, can you have a tagline that’s more explanatory for what you plan to cover? Um, yes. How do you feel about that? I feel this is super helpful, um, in that, um, what you were saying, that your assumption of what it’s about is what it’s about.

And it’s like in, it’s helping me get more clear that like the conversation of desire and power and pleasure is a huge part of helping people get to what their sole purpose is, whether that’s their business or whatever. So it’s like using, um, the conversation about sex and power and desire is part, is like the vehicle.

Um, but it’s also like, I don’t want people to be surprised that we’re going to be talking about it. Yeah, I would [00:13:00] definitely, yeah. I wouldn’t be surprised if it were me. Um, We’ll go ahead and share out. You look like you on this, wanted to offer a different way to maybe look at that. Um, if I was looking for a podcast that does talk about sex, because there are so many people still who are really uncomfortable talking about it and look for a vehicle to listen, to, to, to be able to take part in that and people to speak into their life.

I would want to seek that out if you know, if that is a topic that was interesting to me and that I wanted to hear more about. So maybe the positive spin is putting in. And again, I, I don’t know enough about labeling and how that affects your, you know, what you, if you have to put explicit title, she can’t do a Facebook ad ever.

Um, oh see, I didn’t, I didn’t know that. So yeah. So that’s why we’re saying. Yeah. You know, I mean, I mean, I agree with you though. That is a very [00:14:00] good point. It needs to be visible. Because you build, I mean, you will get traffic and you will get, um, you know, interest from people who need an outlet like that.

Tommy says I had the same impression as Jess pleasure. Yeah. But you liked the idea of adding pleasure and desire if it was about, if I wanted to write, if I was looking for how to, um, live my purpose in my head also, I don’t find, I mean, desire, power. Yes. Pleasure. I’m not sure, but I’m also a prude when it comes to everyone except myself.

So I’m like, I’m comfortable with my own sexuality, but not anyone else. And so like clarify, when I talk about it being about sex, it’s not like sex techniques. Right. I know. I know. It’s about right. It’s about, yeah. Intimacy and power play. I totally get it. Um, Patrick says I can imagine how frustrating.

Yeah. I mean, yeah. That’s why I think, [00:15:00] I think there, first of all, I’m very good at taglines. I think there are ways for you to phrase this where it’s very clear what you’re talking about. You know, we, we discuss, uh, you know, in this, uh, well, this is not a tagline, but I’m thinking now description, um, in this podcast, we’ll explore how, you know, um, some or like overarching topics and how they relate to your purpose.

Um, these topics can include, you know, sex, intimacy, power, pleasure, all those things, definitely in the description, because that will still draw people to your show. Right. Um, and then in the tagline, this tagline could be like, um, I don’t know, this is terrible example, but like living your dream through blah, blah, blah, blah, blah, and then add whatever words you want, add living your dreams, the worst example ever.

But I mean, like, however you phrase what you’re, you know, like, um, uh, exploring [00:16:00] your soul’s greatest desires, this, you know, something like that, because desire is an indication that you will be talking about sex. Like if it was desire, I would know what you’re talking about. Pleasure is another one. Right?

Right. So that’s helpful that it pudding like, like right now I’ve played with so many taglines. I’m actually not sure what it is right now. Oh, really? Um, but part of it is like reclaiming power. So it’s like re claiming power, discovering pleasure, you know, something like that to where it’s like, people are going to get a sense of that, um, in the tagline without using the word sex.

So that’s super helpful. Also helpful with the, um, with the naming, just going forward with sole purpose podcast. I was more concerned about the show that was called the soul purpose podcast. And that’s the one that hasn’t published there. They seem to be done for now. Yeah. So, and I’ve had [00:17:00] the.com and I’ve also, you know, have my first published episodes that are still up from 2015, but it was more like, I mean, you can also give them a cease and desist if you want.

I don’t want to, I don’t, it just was like, I don’t want to do that, but, um, but I also was like, am I moving forward with something that is like, I’m going to have to fix later? I would say yes, but because they haven’t done in a year, I would say it’s not worth it. Yeah. Okay, great. Thank you so much, everybody.

Yeah, I read that there’s some other stuff in the comments that will be helpful. I think. Thank you. Yep. Okay. Um, let’s see. I don’t think I have any more in my email. Um, but I could be wrong. Let’s just double check. Okay. Um, so the next question from Cheryl, I’m looking to rebrand and I didn’t know if taking out my tagline is sufficient or do you suggest I change the artwork as well?

Well, let’s first [00:18:00] rebrand. Does that not mean retitle? Yeah. It again, because we are coming out of the pandemic. I just don’t want to lose a potential audience because I’m saying 19 stories from fear to hope because people are feeling a lot more hopeful than fearful right now, at least here in the U S uh, if you’re in Brazil or, or India, probably not.

But, um, so my idea was to drop from fear to hope and stay with 19 stories. And if I did that, do I need to change the artwork as well to indicate that there is indeed a change? So this is I think a, um, uh, a function of like nomenclature. So a brand refresh is when target. Chooses a different font hones in on the way that the target part’s going to look gets rid of the dog with the eyeball and goes for, you know, some other things that’s like a brand refresh.

[00:19:00] Rebrand is usually a complete overhaul of what it looked like before, versus what it’s going to look like. Now sometimes including the name of the brand. Also like a rebrand would be like from, um, AirTran to JetBlue. That’s a rebrand the same company. Right. But they did a whole rebrand, including, you know, trying to refresh their reputation.

And yeah, it’s still the same planes that are gonna constantly break down. But, um, with jet blue, you may have a little more confidence than you do with AirTran, which everyone knows is going to keep you on the tarmac for about six hours. So, um, I think what you’re doing is a refresh by adding the, yeah. I think what you’re doing is a refresh and I don’t think you need to change the artwork unless you really feel like the current artwork does not represent what you’re trying to do going forward.

If you feel like your current artwork is less [00:20:00] than hopeful, or if it doesn’t fully encapture that whole like, Hey, we’re, you know, we’re climbing, we’re climbing out now kind of thing then. Yeah. You can change the artwork. Um, I don’t think you need a full refresh though. Like, I don’t think you need a new.

Font new colors, any of that? Thank you. I think it’s similar enough. I already checked change the artwork, like a third of the way into it. Cause I realized it just wasn’t presenting the hope that I wanted people to. And I got a lot of good response on my artwork, so I would hate to, to change it. So, uh, thank you for clarifying, um, the difference between a refresh and a rebrand, because that’s very important.

So I mean, it’s important in how you think about what you’re doing to your show and not because I need you to know the right terms. That part doesn’t matter, but just because there are different levels of branding that you can do there. Yeah. There’s different levels of what you can do to, you know, to spank up your show a little bit.

Um, spank up my show. I like that. Yeah. Spank it up. Okay. Um, okay, [00:21:00] so, okay. The next question, Brenda, my question is how can I make more use of my podcast episodes? I E we’re using content right now. I just promote. On Instagram and Facebook, that’s about it. There could be more that I’m doing. Um, so are you referring to reusing the content as in repurposing it for another channel?

Or are you talking about promoting the content that you have cause reusing, it would be like if you wanted to transcribe all the episodes and create a book or, um, you know, offering, like if you have lots of episodes that are specific to a certain topic, you could offer a bundle of those audios and one topic.

Um, but repurpose, you know, that’s repurposing re but as far as like what you, what you do to promote that’s totally true. Go ahead. Sorry. I would say it’s more re purposing so that I’m 

getting, I’m squeezing more out of 

every con every [00:22:00] episode, instead of just like, okay. There it goes. And I never do anything else with it.

It does feel like a lot of work for you, you know, as soon as it’s done, it’s kind of anti-climactic right. Um, do more with what I have instead of just constantly creating more content. So, what I used to do is, um, I had an interview show and I did, so I did a bunch of stuff to sort of like squeeze what you’re, what you’re talking about, squeezing that content.

Um, so the first thing I did was when people would book to be interviewed by me, I asked them a specific question. I said, name a time when you. Broke the business rules and it worked out for the better. And then when enough people answered that question, I made an opt in out of that 50 times business women broke the rules and came out on top.

Right. And, and it was a good email marketing catcher people wanted to see, you know, especially because they [00:23:00] recognize some of the names on the cover from some of the people that I interviewed, you know, and every single person had to answer that question or to book the interview with me anyway. So I was going to get the answers.

Um, and then I used Facebook ads to drive people to that opt-in. So I didn’t just have it on the website, but I also was constantly telling people, um, you know, they could download it for free because it was a free thing. So download it for free. Um, then once I had them in my email, I sent a weekly email telling them about the new.

Show who was on it. And how did you know and how to do it? I did it. When did I do it? I want to say I did it after, like, because it was like this week on the podcast and it was already live for them to go listen to, I know that some people, I did not do this, but some people will pull a quote out and then make a graphic with the quote from the person.

I did that a couple of times. Um, it just got hard for me to keep up [00:24:00] with. Um, and usually when I was interviewing the person, I would jot down the quote because I wouldn’t have to transcribe and then go back. I would just jot it down in Evernote so that I didn’t forget it so that I could make a graphic.

I mean, you can always outsource that as well. Okay. So we have email, we have, um, the opt in would, how else did I squeeze it out? Let me think. Oh, um, I had a queue. Of every past episode I had done. So every week I would write a couple tweets. Um, I know you’re just doing Instagram and Facebook, but if you can do like, um, see this, do you not use Twitter at all?

No. Okay. Um, maybe once a week you could do like a, uh, did you catch this episode or, I mean, Facebook is so hard cause you don’t want to drown people in your feed, so it can be tricky to sort of keep posting about stuff. I think, um, maybe in your stories, like an oldie, but a goodie every [00:25:00] day. Like some, you know, or maybe not every day, but like twice a week, just say, Hey, you know, I’m still thinking about this episode or.

You know, here’s a great lesson from this one. And have you heard of this one or, I mean, even if you have topics that are relevant to like what’s going on, you know what I mean? That’s a good way to do it too. What I used to do is make a tweak queue. And every time I had a new episode, I would add to about the new episode and then it would just rotate through like hundreds of past episode direct, you know, directing people to pass up.

So, but I can’t, I don’t think you can do it on your channels though. Like Twitter. I was okay. Doing it with because it’s their, one-liner she, you know, um, but stories I think are good for that. I think with stories, cause they’re like fleeting thoughts and it’s, it’s plausible that you would have bleeding thoughts about past shows and what you think people should check out, you know, do you do stories or not really?

You do. Okay, good. So that could be just like. You know, like just a graphic if you want. I love the 

guest question though, [00:26:00] because that’s, that would be really, really 

helpful just to have 20 guests to answer that question. Totally. I love that. Thanks. It’s a good trait. I mean, and it doesn’t have to be that one.

It could be anything I had to. Um, but one of them was a better option than the other one. I mean, I don’t, I’m trying to think what the other one was. You know, another one that I used to put on my, this is not for an opt-in, but just as an extra tip I used to put, um, are there any topics that are off, uh, that are off the table?

Um, normally they said no, and I wouldn’t know what topics would be off the table. I just asked it so that they felt like they could trust me with whatever they were going to say. So before we even got on the call, they know that I’m, I care about whether or not they feel comfortable. And I think it loosens them up a little.

Not that you have a problem with that, I’m just, I’m just, I just happened to mention it. Cause I was thinking about the questions that I, that I asked, um, Yeah. I mean, whatever’s pertinent to your show. I think, um, I think is good. [00:27:00] Um, what else I’m trying to think of you guys are, if you want to participate other ways to squeeze out from your show.

Um, I know there’s ways of doing little video and audio grams. Um, you could sort of do those types of things all day, like little snippets of your show and the best parts. Um, do you ever have outtakes.

Not really, not 

really. I’m usually interviewing like doctors and PhDs really 

buttoned up people. Yeah. Nothing funny about that. I mean, it’s a little funny if they screw up, but what are the chances now?

They’re very busy and important. Um, 

but I like your, I like the question 

thing, because it’s, my show is about parenting in addiction 

and drug use. And so I could ask my guests, like, what would be your 

one, the name is hope streams. I could say something like, 

what’s your 

one piece [00:28:00] of hope or advice for hope that you would give a parent, um, from all these different doctors and psychologists and therapists and coaches and all that.

I did not realize that was the topic of your show. Um, yeah, it’s not very funny. No, there’s nothing funny about it. That’s for sure. But, um, I’m wondering if you could also. Yes, definitely a tip from each person. Um, is there a common, I don’t want to say common theme, but maybe there’s a common piece of advice or common, you know, like, I mean, with parents, it’s so hard, they’re, they’re active in addiction, right?

Not parents that have lost someone from addition, right? They’re in, they’re in active addiction. Do you are in recovery if you have segments of your show and if you don’t, I’m not saying you should, but I’m just thinking one thing that might be helpful is with every episode at the end, maybe a new self-care tip or a new, [00:29:00] you know, like, like, you know, and now before I sign off, I just want to tell you guys this one thing, and then you can use that tip as well to sort of promote the episode too.

And, and speaking from someone who is in that. Uh, situation. I can tell you that self care goes right out the window. There’s no self care happening. There’s nothing happening, but survival, um, and guilt. So yeah, I would say that’s great. Yeah. Yeah. Like something that could, that could, you know, that you could also repurpose and drive people to your thing, you know, um, there are lots of groups where you can, I dunno if you can advertise to them specifically, but are you, do you belong to groups?

Yeah, so I have a community, so I use my podcast as the marketing to get people to mighty networks, community that I host, that’s a paid community. Um, so that’s my other thing is how to better link those two together. Cause I always say on the podcast, Hey, if you’re listening this you’re a 

[00:30:00] mom who’s freaking out and wondering who else is also freaking out while their kid is 

using fentanyl.

Come join us in this community. We’re all hanging out over here and you get all the support and everything. So I’m trying to pull people through that 

way. Um, but I can’t advertise on Google or 

Facebook because as soon as they see, even though I’m a support community, I still have to use the words, addiction or drugs or alcohol substance use so that they know what kind of support community is.

And then I get shut down. I just got shut down by Google again this week. So it’s just, that’s a shame. I feel like I see advertisements for that stuff though. So how are they getting through, I mean, not necessarily like rehabs, but I definitely feel like I see maybe it’s just Facebook suggestion. Cause I’m in one or two.

I don’t know. Um, Yes. So how to get people to the network. So, yeah. So your trick is the podcasts. You have to use a podcast to get them to the network [00:31:00] because you can’t advertise it. That’s right. But you can advertise the show. So I would do that as much as, yeah. Make lots of shareable content and ask people to share it constantly.

Which they don’t do because no one wants to admit that I’m the, I’m the podcast 

that nobody wants to share, because nobody wants to admit that they listen to it. So it’s kind of ruined, 

but everyone knows someone who needs it and remind them of that. You know, like, you know, you could, you know, if you know someone who you think needs his information, here’s how you can share it or share it with them.

Um, and I think it will grow like that such an important to a friend share to a friend, but just remind them if you know, someone who needs this info because, you know, and I know that they know someone, everyone knows that has either needed this information or, you know, you know, some 12 year olds that are going to need it sooner or later.

Right. I mean, everyone knows someone who’s going to need this information. [00:32:00] So, um, yeah, so I mean, I would, I would start telling them, remind them of that because you’re right. No one wants to admit that they have that problem, but, um, Some people will maybe listening because they are afraid. Don’t know how to talk to someone about it.

Yeah. You know, cause their kid has a problem. Right. So, um, yeah. I mean, you’re welcome. You’re welcome. Right. Okay. Um, crystal. Okay. So I wanted a cease and desist. Is that only if I trademarked? No. So you can. Okay. So back to the sole purpose podcast. So all you have to do is hire a lawyer and you can do that on Upwork for like $50.

Ask them to write a letter on your behalf that says that you would like them to cease and desist. The use of the name provide proof that you’ve had it for a while. Um, I also did have proof that I tried to trademark it, but my trademark for she podcasts is [00:33:00] blocked by somebody who owns she radio. But it doesn’t matter.

The fact that I’ve applied for it is what matters. So if you can find a way. I mean, yeah, it was so much work to trademark something, but if you can find a way to show that you’ve tried to Trey market, um, that would be helpful. But I think just showing that you bought the domain 2015, that you have episodes from 2015, I think that’s good enough.

You know, you can ask them to take it down or change the title because we, we did that for someone who had the she podcast and she was stealing all our traffic and it was pissing us off. So we, we, I went on Upwork. I sent a cease and desist. Um, I it’s true. She, podcasts is not trademark nor will it probably ever be because of this woman who has she radio.

Um, but the lawyer wrote back and said, yeah, technically you’re not trademarked, but we’ll do, we’ll be nice to you and give it to you, which I was like, yeah, thanks. Cause it’s clear that we’ve had it since 2013, this person started in 2018. So it was like you [00:34:00] trademark or not, they don’t really have a leg to stand on.

And neither does neither does, you know, the person that you want to, I guess cut out of the. Digital world didn’t really have a leg to stand on either. They, they should have looked for your show, but then again, same thing as what you’re doing. Like you were on hiatus as well. So they probably felt like it wouldn’t be a big deal.

So yeah, if you want to, I don’t think it’s, I don’t know if it’s worth the trouble. If you feel like they’re stealing your traffic, it’s worth the trouble. Like I could tell that was happening to me. Um, okay. Let’s see. Um, anyone else have questions? Let me just see if there’s any in here that I missed, dude.

I don’t think so. I think that’s it for now. Um, so what questions do we have that are spontaneous? Do you have any spontaneous questions? Surprise. Um, go ahead, Jacquelyn.

Hi there. I’m Nina. Nice to [00:35:00] have you. I’m British, but I’m in San Diego. So, uh, Not calling in from the UK. I know it’s hot. I know it is hot. So just on your conversation there, um, I’m, I’m just literally studying my podcasts. I did a pilot podcast previously with all the women called women behind the wrinkles, which I really enjoyed, and it showed me where to go now.

Um, so I’ve, I’ve completed my episodes there and now I’m trying to start a new podcast, um, called the perfectionism and patriarchy podcast. And it’s about mindset and managerial solutions for working mum burnout, because I’m a bento working mom. I’m one of those boring PhDs. I’m Glenda. So, um, I was wondering again, I’m it took me when I did my women behind the wrinkles.

We just went for it and some of the older women [00:36:00] didn’t like it. So I was thinking about changing the title then, and then decided that it wasn’t kind of the, the business. Fun that I wanted. So now I’m really focusing on the women like myself career women who are struggling. Um, but again, I have a feeling that maybe the title will change going forward.

Um, so just your discussion there about buying the domain. How important is that? Cause it’s I was trying to start small again. I just last time I had been on pod bean and that worked for me. So I went with that again. Um, I’ve got a personal website almost ready and it will be on there, but I haven’t really embraced the full I’m going to buy the domain.

I’m going to put it there. I’m just trying to start slow. Cause I’m growing nervous, no discussion. I was just kind of wondering what you thought. So tell me the title of it again. It’s called the perfectionism and patriarchy podcast and it’s [00:37:00] mindset and managerial solutions for working mum burnout. Um, patriarch, just curious.

Because, um, it’s what we’re struggling with in male dominated workplaces. So for example, I was in the school of medicine and extremely male dominated, and I’m trying to push the boundary. Like not everyone likes to say, admit the perfectionist, but that’s what gets in our way too. But also what gets in our way is all the things working against us.

So I’m trying to find solutions for working on burnout. And a lot of them are basically gender equity, um, issues that we’re trying to solve.

So the, the title is not appealing to you at the moment. I can see, um, Well, I, I, I think the topic is really good. Again, at [00:38:00] first glance, it feels like two different shows. There’s a show about perfectionism and there’s a show about overcoming patriarchy and the, in my head, I don’t see how they mesh, but perhaps the right description and tagline will help that, you know, like if you can, if you can marry them together verbally, somehow, um, not in the title, that would be okay.

You know? So it’s like, you know, trying, I mean, perfectionism in a male dominated world or, um, you know, overcoming, this is where it gets tricky. Cause like overcoming your own brain, but also men, you know, like it’s like, I don’t know how to, I don’t know how to like, well, that’s working on this mindset is your managerial is the workplace Plains problem.

Like that’s where and part of it’s both like. The system won’t change unless people change like the decision makers. Um, [00:39:00] so be about, can it just be about working mom managers and, and I mean, patriarchy, all those things sort of fall into that, you know, maybe if you were less specific, it could umbrella all those topics that you mentioned.

Right. So make that word would put people off too much. Now I it’s good to have feedback because that’s what I was having as the tended to buy the domain. Cause I wasn’t sure I was. Yeah. I mean, you guys can chime in if you want in the chat, whether or not you are under, you know, like does the patriarchy thing immediately, like, do you, are you okay?

So crystal says I’m not a working mom. This seems clear, overcome working mom burnout. Yeah. That’s clear. Um, and you know, overcome, uh, or overcoming, um, working mom perfectionism, which is a D you know, which is, I mean, Perfectionism and burnout are different, you know, like having actually the really, yeah.

That’s perfectionism leads to the burnout because you sat too. [00:40:00] I was a perfectionist before I would admit that I’m burning out because you, you just there’s a lot. I mean, are you talking to the people who are done with it or the people who are getting close, because that’s the difference between those two words to, um, you know, the difference is I’m talking to you before you get to this point because your perfectionism is a problem or, okay, you’re already done with this job and now here’s how to go back and like rewire your brain kind of thing.

I know it’s two words, but like they, I mean, not communications majors, so I could also Dick her about words all day, um, because they mean something to me and I feel like the exact right word belongs in the exact right situation, but I’m also. You know, maybe crazy about words. I don’t know. I think they’re important.

So, yeah. So, okay. So, but your question is about the URL. Um, I would not change, I would not buy the URL until you’re sure what your show is going to be, regardless of what you want to do with this show though, I would get the URL, Instagram, Facebook, and [00:41:00] Twitter immediately, as soon as you can. Not because, I mean, I always joke about how people rushed to get the things that they think of, because like, it’s almost like someone’s going to think of it in the next 30 seconds after you just did, which is crazy talk.

But I also think that if you don’t do it right away, then even if it’s a month from now, someone else has this brilliant idea. And then two months from now, you decided, okay, I’m going to make it a business now and it won’t be available. That’s what I worry about. So as soon as you, as soon as you decide what the title is, I would grab it.

Just grab, you know, it doesn’t have to be.com. It could be like.show dot this dot that, but I would grab something so that, um, I mean, sometimes a podcast becomes an entity unto itself, whether you like it or not. Sometimes we have a topic that is a huge pull and you know, it’s like, even if you want it to stay small and silent, if there’s a [00:42:00] large demand, you know, um, they’re to want to find it, they’re going to seek you out.

And I would think you would want that on a separate website than your personal one, just in case you never know. Well that one’s kind of a work one, but got it. Thank you. And thanks for all the questions and maybe that’s the thing. Cause what causes burnout what’s really important for people to understand is what causes burnout is like a mismatch between you and your work environment.

So the work environment, workload, lack of control, all those things are so important. It’s not just the women’s. Fault. So I’m trying to get the two things, but maybe just by working mum burnout, that the rest comes as in the tagline. Yeah. Working on burnout. Okay. Through Mumba. And that was something. Okay.

All right. Overcoming. Yeah. Yeah, yeah, no problem. Oh, that was helpful. Um, feel free to email me though, if you want some extra juice on that one. [00:43:00] Um, I like being a perfectionist mound.com. Patrick. That’s really good. Uh, Bonnie says, is it mindset or is it men that add to the burns? Yeah, the patriarchy. I w I, the reason I questioned patriarchy Jack one was because I was wondering if that was also a cultural thing, like, like, um, it’s possible that British people are more apt to talk about patriarchy and workplace.

Like. That’s why? I mean, I’m not saying they do or don’t, but I’m just thinking it’s possible that that made more, it makes more sense to you than it might to American women, because we don’t just come out and say like, we’re, we’re frustrated. It’s because of the patriarchy. I mean, some do, but for the most part, we sort of like skirt around it.

Just part of it was that is come on, let’s stop skirting around it. There’s issues in the workplace, the burn people out. So, you know, but I agree if it’s going too far and like, I haven’t had facts in Google or apple, so I don’t know if there’s a barrier there. Um, that [00:44:00] might be coming up. So I was really interested in it’s about the barriers around other woods.

So thanks for that. Yeah. I mean, I would just be careful. It’s not two different shows. Cause a show about overcoming patriarchy is not the same to me as one where you’re being a perfectionist, but they relate, like I said, you just need to marry them in the description and it’s fine. But yeah, I would grab that URL as soon as you can.

I always say that. Someone’s going to get it, if you don’t. Can I, 

can I piggy back on that since that’s what you’re mentioning right 

now? Go ahead and tell me. Yeah. Hi. 

I, I wanted to just ask, so my podcast is called TB musings and, um, I do actually, I did get the.com cause not in demand. Um, but I was, I proud of that.

You’re just going to start with Instagram. I don’t do a ton on social media and I didn’t want to overwhelm myself. Um, my Instagram, my personal Instagram handle is T-bar [00:45:00] mosh. Um, and I haven’t used it in like five years. I mean, I’m on Instagram and I watch, but I just don’t really post. So it’s sort of sitting there.

So it is pretty much a blank slate that I could certainly use for the podcast. Um, and the, you know, TB musings, T-bar mosh. I mean, it’s sort of, you know, there’s some tie in there, but I, I was back and forth about whether I should, um, Maybe you just use, um, sorry. Also my brain, I went off, my brain went off somewhere.

Um, whether I should just get a TV and using, especially with you saying that, should I, do you think it’s better 

to go that way? I don’t think so. And here’s why, because your show is titled and centered around your thoughts specifically. Um, so in that case using your name is perfectly fine because it’s like the TV musings is sort of the same as like the Tommy Vermont show.

In which case you could just use, tell me about mash and you’re all set. It’s not [00:46:00] really all about me, but it is not saying I want to make you self-conscious about it. No, but I’m saying if it was like, just as musings, I don’t know that you would need a sh uh, an, an Instagram just for that. Like, it could just be, you know, your name and people want to know your name and they’ll know that it’s you, I guess, because you know, every, you know, each time you start a show, it will be.

I’m assuming, you know, you’ll sort of lead into the topic by either something that’s happened to you or something that you’ve been chewing on the 

tagline is, um, it’s TB musings on autism in life. And my focus is going to be 90%, if not more, probably autism. And it really, um, it’s giving context to the words of non-speaking autistic people.

So the focus is actually more around them and their world 

with me as well. Well then why name it? TB musings. 

That’s the tricky part because I’m not autistic. And so for me to come out and say, this is the, you know, to come out and say, I am speaking for autistic [00:47:00] people. It just didn’t feel right to me. So it felt better to me to come from a place of.

My experience as the mother of someone who’s autistic and seeing, um, kind of autism from a lens that’s, that’s different from the traditional paradigm that is out there and using the words of non-speaking autistic people, things, my son had been paused and sort of musing around that. So it’s, my music is my context around what seems to be going on.

I guess it would be like the Tommy bar much commentary on what seems to be happening, not as an expert, not as an autistic person, not as you know, but just my experience in kind of living. Sidecar 

to it. You know, you definitely need to have autism in the title. It’s not because you’re speaking for autistic people, but it’s, it’s more about what you’re trying to do with your title and your tagline is, and description is how people decide if this is the show for them and [00:48:00] the TV musings will not do that.

And I know that you’ll probably put it in the tagline and the title, but you also want SEO juice. Like you want someone types in autism. You want yours to come up. Right away, but the tagline 

is on autism in life, but, 

well, not as strong as the, you know, it’s not as strong as the title. So other shows will come first and I’m not saying it’s a competition.

I’m saying it’s about helping people. Right. You can’t help as many people if you’re hiding the autism part, like in the, in the, you know, I mean, yeah. So there’s a couple of people that are helping you hear in the chat, like losing’s on autism, TB, musings on autism, um, um, musings from, um, yeah, from a, from a mom of, with this is the worst title ever with a kid with autism, you know, whatever.

I mean, I think it’s important. I do. I think it’s an important, um, because, um, again, with the addiction, you know, with the, um, was it the addiction thing or it was the soul. Oh, the soul with crystals. [00:49:00] Um, you know, people are going to specifically be looking for that and if they can’t find it. You know, then, then it’s sort of like, I always say it’s sort of like shouting into the toilet and then flushing, right?

Like you 


think that it being in the tagline is enough. It’s not, it’s not 

enough. I think you should give yourself, listen. The, the definition and my 

resistance feeling my resistance. 

I know why it’s, because you don’t feel worthy of having this topic of a show. And you’re the mother of an autistic person.

Most people are not. How old is your child? 21. Oh, my God, you have way more experience than most people right now. 

I’m going to back you up just a little bit because I, and I, and I’m listening and taking in everything you’re saying, believe 


I want to just say, um, part of the reason is not part of it is of course, like, oh, just the people that need to find me well, like, you know, I’m not, it is very difficult because, because I know [00:50:00] that, I mean, it’s difficult to put yourself in a position where people will listen to you.

Um, but, um, it’s also because of the, 


the platform that parents have had up until now, really it’s really only recently that autistic people have step stood up and said nothing about us without us. You, we are the ones to turn to. Why are you all talking to, why are the parents are having the conversations?

The professionals are having the conversations and the autistic people are out here while everyone decides about them. And so it’s, it’s, there’s a big, it’s, it’s all about like, it’s all that empowering them, but at the same time. Um, and so I hesitate to be, um, another mom who’s talking about autism, you know what I mean?

Like, I, it almost makes me want to shrink away, but I feel like our experience is important. And I’ve had enough conversations with people that have [00:51:00] shared that. It’s important to hear these things that I feel like while even if 10 people listen. 

And so I have a nephew, one of my nephews is, is a non-speaking autistic.

Um, he’s my son’s age. He’s six. He’s not potty trained. He barely talks to his parents. Um, I think they would really value your show. And you’re 21 years of experience to them. You are an expert to me, someone who may see my nephew once in a while, but you know, doesn’t know how to interact with them. To me, you’re an expert.

So I understand that you don’t want to. Don yourself with that title. But I mean, I think I read somewhere or I’ve I say this often, so I don’t know who it’s from though, but like, if you can stand on the corner in times square and know more about a subject than most of the people whizzing by, you can consider yourself an expert, which is how I decided I was a podcasting expert because I was like, okay, because I was actually in times square, [00:52:00] you constantly 

like when I’ve seen you speak and you always give the disclaimer of, I’m not really, I’m not really 


I’m not really an audio expert. I mean, let’s be honest, right? It’s true. It’s true. I’m more of a podcasting expert then than most not, but not as good as, or not as good as Dave, Jack, you know, someone who really is meticulous about how things sound and what the equipment is. Like. That’s what I mean. Like, I do think when it comes to this stuff that we’re talking about branding and titling and stuff, like, that’s my think.

Um, oh no, wait. 

You kind of click in and out, but you’re still there. 

You guys hear me? Can you still hear me what’s happening? I don’t know. What’s that mean? Touch something as you’re touched, your mic went out, but now it’s back now. It’s good. Okay. Good. Okay. Thank you. Thank you, dear 

clarify. So yeah, I guess the last thing 


[00:53:00] that a big, a big piece of what I’m talking about is, is it’s much less about, um, expertise in autism and much more and I’m, and I’m, again, I’m not trying to be much more about a shift.

It’s really all about shifting foundational belief systems, shifting mindsets. It’s much more than it is about what autism is or, or, you know what I mean? I mean, obviously spoken about because, but it’s going to be spoken about by sharing. Um, their words and my musings or the context around their words.

And so it’s tricky. And I thought about a million taglines, just like, um, I don’t know if I’m saying your name right. Crystal, crystal, crystal. You know, my list is mile long of the taglines and the names and, um, because of the, um, an empowering autism is wonderful. I, I found it out there. Someone else has.

I’m sorry. It’s crystal. She said, sorry. I’m so sorry. I’ve been calling him [00:54:00] crystal. Okay. Um, 

anyway, so I mean, this is all really, really helpful, and I’m gonna look back and read the chat and I really appreciate, um, I appreciate it. And I hear what you’re saying. I do. Uh, I, you know, my life’s ambition is always to make sure no one’s ever triggered by me and that’s going to be impossible if I create a podcast.

Good luck with that. But let’s just say this though, but your show is. For your audience it’s to help people. And however you have to name it, phrase it, describe it and tag it so that it gets to as many people who need your show as possible is what you should do. And if that means, you know, I mean, you already have your ego in your pocket.

Um, but I feel like it’s too heavy in there. Does that make sense? Like, if you can, if you could sort of like take it out of your pants and move it to the side, because it’s for a greater good, like you not pissing people off is less important than you helping the people who need you. [00:55:00] I think, yeah. You know, like my, like my, my, my sister and brother, like, I feel like, you know, I feel like they they’d be much more likely to find you if, I mean, similarly you are talking about empowering a certain group in the autistic community and, and as you’re doing it, you’re trying not to empower your own title.

Which I find very ironic, ironic. I mean, do you know what I mean? You’re trying to like downplay this part so that you don’t piss people off, but it’s about empowerment. Right? You’ve got to like punch that title in the face. Okay. Well you think, I mean, I mean, you guys can, I mean, Chris is saying, I think sharing your perspective of the change you see in parenting is so important, but don’t let it keep you hiding.

Yeah. Yeah. Somehow, somehow you’re going 

to, I don’t feel like I’m hiding because I actually, you know, I’m putting, you know, I am putting autism in there and stuff. I know, I [00:56:00] guess I’m trying to do it in a way that feels, um, 

let me just show you something in my mind. He wants to do this. Yeah. All right. Let me just show you something.

If you don’t mind, I’m going to, I’m going to open a podcast here. Where is it? And I’m going to type in autism. Yeah, I know a million things are going to come up of course, but I want you to see what we see when we’re trying to choose a show. Okay. So let’s say I go to see all, I don’t see the tagline. I don’t see anything, but the name of it.

And I’m not saying yet, Hey, look at how they all say autism, cause this one doesn’t uniquely human. Right. Um, you know, it does. So, but yours will say TB musings. And I mean, I don’t know why these graphics aren’t coming up, but my point is, how will they know what it’s about from just this? If you can, if you can, um, make sure that [00:57:00] they know what it’s about just with what they have to go on, whether it’s in the app.

I mean, the apps even smaller. I mean, if you’re on your mobile, it’s like it’s one eighth, the size of what we’re looking at now. Right? So if you can, if you can figure out how to make sure they know what it is, Um, in that amount of space, then keep it. But if you, but if you feel like the audience is going to be confused or not know, then, then make sure they know.

Cause I think it’s important. I think that part’s important just to make sure that people know that you’re, you’re there for them. 

Right. I hear what you’re saying and I will, I will mute 

the chat and I’ll 

try to read it before it. And I guess I’m just thinking about what you’re saying and what you just showed.

I still feel like it’s going to say TB musings on autism in life. So I guess I’m not completely computing. Why 

that tagline is that the title? Can I, 

can I show it to you real quick? Hold on. But [00:58:00] um, the title, I don’t want you to like get caught up in all that, but I 

hope on autism and life does sort of imply that you’re autistic.

I don’t know, in a short stint, I’m going to be able to get it. Exactly. 

No, no, 

no. I appreciate it more than, you know, but I don’t know if you can see this. So can you see it TB musings on autism? 

It’s a beautiful cover. I have to say, thank you. My 

nephew just, just graduated with his communication. Does that?

No, I can’t remember the name of his, but he, he did it for me. So, um, 

I will say this, I wish it said something about parenting. Okay. And that’s a long thing, you know, musings on autism and being a mom of an autistic kid. Like that’s too concise. Yeah. There’s gotta be, yeah. Some type of like Shrinky bank that we could put on it, so that it’s just as real [00:59:00] concise.

Um, All right, which is something I could probably get in another 10 minutes, but I know we don’t have the time, so I’m probably going to mute myself, just 

given me so much to think 

about. I still that’s good Jacqueline and, um, mom’s musings, uh, mom’s musing on autism and life. I really like that. 

I got to take a picture of my, of the chat here so I can have a mom’s views on all of 


Okay. Mom’s musing. I really like that. I can tell really. Can I just add just something to feel free to jump in you guys? Well, I love the title that a mom’s music. That’s fantastic, but tell me in regards to appearing as an expert, you know what? I would much rather listen to somebody who’s living the reality of whatever it is than an expert.

Studied it their whole life, but doesn’t have a clue of what that means to live in that reality [01:00:00] every single day. So by nature of you being a parent of an autistic child, you are an expert. Whether you believe that or feel it or not, you are 

well, I’m an expert in what it feels like to be a parent of an autistic child, not an expert because you have just, the people are the ones that really really know what we’re 

not, we’re not debating 

that, but I am an expert talking about, 

so whatever those people’s stories to learn about a subject too.

Right. And so, yeah, you’re not necessarily an expert, but, um, but you’re inviting people to have a conversation about it. Yeah. And why you’re doing that as important. I think not just because you love talking about autism, some kind of street cred happening that you’re not telling people about my street cred.

Right. So I feel like you should use it. Yeah. I mean, I recently got it. Yeah. Most recent guest is a mother of an [01:01:00] autistic son. And my question to her was, you know, there is autism awareness awareness month, but just because the calendar ends doesn’t mean that her, her Mo her reality ends at oh, great.

Everyone’s aware of it for a month. How do we, as people who are outside of that world navigate and support people who are in that, and you live that every day and by nature, An expert of what that means. So that’s what I was trying to empower you. We’re trying to empower you as Jessie beautifully doing own that.

I feel like I’m being a little pushy, but 

no, I not at all. I really, really appreciate it. It’s great. Great food for thought. And it’s great input and it’s, I appreciate the investment. You’ve all made into trying to, um, Give me that perspective. 

Yes, it is the point of view. Yes, totally. The point of these, um, oh yeah, [01:02:00] yeah, definitely read through the chat.

Cause lots of good suggestions. Patrick says you can have, I’m not an expert, but I’m an awesome, 

okay. Just finally made my trailer after months of trying to do this. So that’s why part of me is like, you guys kept messing with me. Right. 

I can see why you, I see why now that it’s taking you a long time to get started you because you have lots of aspects to consider.

Um, but I want you to put the, the one that is the most important, it’s sort of like sort of like what I do, like every day, avid task list and like. If you don’t focus on the thing, that’s going to make you the money that day or the thing that’s going to be have the most impact that day, then you’re not impactful, right?

So when you go through these things in your head, well, I can’t do this, but I have to do this. I want, how do I help the most amount of people to be the first thing you think of before all the other things that run through your head about why you should or shouldn’t do this or that, that’s the number one thing.

And I, and as soon as your sugars will start getting letters from people, thanking you [01:03:00] for doing your show immediate, almost I guarantee you, I will bet you money. In fact,

I’m telling you, I’m telling you, I’m telling you because it’s because it doesn’t matter how many people I just pulled up. There’s not enough. Your, your, your newer perspective. You maybe you have, you know, a child that’s older or younger than some of those people, like it’s important. It’s really important.

So just think of it that way. How can I help the most amount of people, let that be your guide over hurting feelings or not being, you know, whatever you’re not, you know what I mean? Yeah. When I asked Tommy a question real quick, will your child with autism play a role in the show? 

Um, he, I, that, that, I hope he will, he will, in the sense that he’s got a lot of words that he’s written and spoken and published and stuff.

And so he will for sure in that way, if he’s able and willing, um, I will certainly want to [01:04:00] run all of it by him before I publish it. Uh, and hopefully he’ll be in a place where he’ll be able to soon, because that would be a cool 

way to, to frame it too. You know, if you’re wanting the person with autism to 

be the expert.

Well, that’s why I I’m seeing that, that I, um, I’m guided the words I’d used was guided by the words of non-speaking autistic people, my musings and the things I want to share. And, you know, certainly it’s my interpretation, my context, but always guided because that it’s been a profound experience to parent someone who, uh, after 12 years, you start to actually hear their voice and learn who they are.

So it’s completely different from what people think autism is outside of the bubble that I live. And I feel like everybody knows, but then I realized that’s not true at all. It’s a small bubble. So, um, I found the most powerful, powerful, and fulfilling role to play as the role where I get to share his words in the words of others and [01:05:00] just bring some context to it, knowing how moms think or other people in the world of autism think.

Um, and so that’s really kind of where I see myself in this role right now. Yes, definitely with him and others. We’re not speaking at the center of it. 

Yeah. So that’s something. Yeah, that’s a good question, Patrick, because perhaps that will play a role in, so you’re saying, wait, so you did the trailer, therefore you can’t change the title?

No. What I’m saying, I’m just realizing what that actually meant. I’m just realizing, like, what does that mean? Why did she tell? Oh, cause she’s not changing shit. That’s why 

I bought the domain and made the trailer, but I still can, I can still change it. I’m going to, I’m going to read through the stuff that you guys wrote because I didn’t get a chance to deal with it.

I could have pictures of it 

and talk about it. 

I hear what you’re saying, TV new things. Isn’t going to give people the information that they need. They’re 

going to not know. [01:06:00] They need the information to listen. That’s right. Not too, not too, you know, the helping comes within the content, but they don’t have enough information to listen.

And that’s what I’m concerned about. So however you need to, you know, work through that is we’ll be fine. I’m sure. Yes. Thank you. I appreciate Kay. Um, I know it’s after five, but whatever we’re here. So does anyone have any other questions while we’re here? Really fast question. Yes, I do. And it’s totally unrelated if, if that’s okay.

Um, I don’t know what it is. Well, no, it’s not unrelated to, you know what we’re talking about it, but moving, you know, I didn’t, if Tommy wasn’t finished, I’d certainly didn’t, she’s definitely tired of me talking to her. No, I’m not. 

I loved it. I really appreciate it. I’m 

kidding. I’m kidding. In regards to opening up, uh, Instagram channels for your podcasts.

So I have an Instagram account. Do I need to use a different email in order to have one for 19 [01:07:00] stories? One for voices in podcasting. Okay. So it’s email specific. I can’t Brenda and Brenda by bye friends. I can’t do it under the, under the umbrella of Cheryl. You can, but, but you can, but every Instagram needs its own.

Yeah. Heidrick. It was great having you. Thank you for coming. Really. Wow. Great. And please come back again. Just hanging out on summer break. I love it. We love it. Thank you. Thank you. Thank you. Okay. Yeah. I mean, I know you needed separate email per Instagram account. Um, so if you are going to start the one, but it’s really easy to manage in the app, you can just switch back and forth between one and the other.

So it’s not as if you could log out, log in. Yeah. They make it super easy to pop over to this one, pop over to that one. If you get a notification for either one, when you click the notification, it opens in the right account. So you don’t [01:08:00] have to switch it because I mean, I have she podcasts and I have mine and, you know, depending on who wrote to me, if I clicked, you know, if I see the notifications, I’ll click it and then the right thing will come up.

So how will they know it’s me? Are you just saying that? I mean, how do you link it to where they know you get notifications at the, or they’re totally unrelated. It’s just that in the app you can switch back in the app. It says, would you like to add another account? Oh, oh, got it. Got it. Got it. Okay.

Perfect. Thank you. Yay. No problem. Okay. Thank you guys so much for being here today. I hope I was helpful for all of you. Um, please email me if you have follow up questions though, justice, she podcasts.com. You can email me anytime. Pretty sure I’ll respond. Um, anyway, I will talk to you guys soon. Have a wonderful evening, so nice to see you all.

It’s great. See you all too. Thank you guys. 

I appreciate it. And Jacqueline, I get, I get, I feel like you and I are both sort of in a little bit of a cloud. So I read [01:09:00] when you were talking, I was like, I understand you’ve got this idea and you’re trying to sort of get it to give it birth and, and I, I get it and you’ll find your way and just, you will miss a lot of things 

coming from because I actually, my first guest on my women clothes was my friend.

Who’s has a 40 year old. Uh, almost fit well before she passed, but he was going to be 50 year old autistics. Um, so my son’s on the spectrum, very low spectrum. So it’s like, yeah, I like, and I, I agree, like, you know, I’m this expert with a PhD in my area, but I’m not a burnout expert and I’m not a gender bias expert.

So again, I think Jessica, Jess, what you’re saying about learning, but on my podcast is about, I want to learn from others. What these solutions are. Lots of people do that. That’s in the chat, Tommy, but lots of people do that. They start a show because they want to learn about a topic. Not because they’re an expert, you know, it’s like they think, and that sense, think of [01:10:00] yourself as like a Jimmy Fallon, right?

Like you like, you love movies and television. You just want to learn what’s coming up. What’s going on. What’s happening. You don’t have to be an expert in anything except, except allowing people to share. But you still, but again, I still come back for both of you too. Make sure they’re able to know what you’re going to, you know what they’re yeah.

So just, is it okay if I email you like my, my little gloves? So you can guess I would love that I’m very nerdy about blurbs and taglines. Yeah. And so then it’s just, uh, she podcasts with an s.com 

and Jess, if you, um, I don’t remember if she said if it was your niece or who it was, but let’s what, they’re six and just starting out.

Um, maybe I’ll email you a few links. I know it’s hard. Sometimes we tell parents, you know, I said, give me a call and they often don’t, but if he’s not seeking, um, I just it’s, you know, like they can start early and [01:11:00] really thinking about. It a little differently. It’s super helpful. So yeah, 

I mean, I know of them in programs and all kinds of stuff, but I mean 

the traditional stuff is very behavioral.

It doesn’t really address what’s actually 

happening. Okay. Maybe some links. I’d be happy to share them. Thank you. Okay. All right. You guys. Bye. Bye.

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