06-29-21- Jess’ QA- Naming your podcast, workflows and SPL
Q: [06:23] Is it better to change the name of my podcast sooner than later?
Q: [21:30] What are all my services, like what stuff do I focus on?
Q: [27:35] Question about Jess’ workflow, and resource spreadsheets.
Q: [27:45] What are some of the legal or obstacles with wanting to share quotes and pieces of other podcasts or blogs or webinars, et cetera?
Q: [38:18] Updates on Tami’s show name.
Q. [43:22] Does anyone use Descript?
Q: [51:22] Can you speak to the process of switching from virtual to in-person at SPL?
Q: [53:57] Who would you like to see keynote?
Q: [55:46] What is your recommendation for focus on what I’m doing and not get more information that I’m not going to listen to?
Jessica Kupferman 1:06
hello, how you doing?
Unknown Speaker 1:16
I’m good. I’m puppy sitting today. And in addition to my normal puppy dog and I am, there’s our new friend. So I got my hands full today.
Jessica Kupferman 1:33
Let’s see. Yeah. is giving you the side I will bet
Unknown Speaker 1:39
a little bit. It’s kind of sad that his daddy’s gone, but we’ve made friends. We’ve gone 14 times
Jessica Kupferman 1:48
combat. That’s nice.
Unknown Speaker 1:52
Yeah, they wore me out there for a bit but we’ve tried to this dog doesn’t really know how to play a lot. So we’ve been like trying to teach him play skills. But, you know, it’s not working very well. But that’s okay. As long as I keep them happy and not fighting and alive by the end of the day. I did my job.
Jessica Kupferman 2:19
Excellent. How’s it going with your hair?
Unknown Speaker 2:23
Oh my god. It’s an experiment that needs to probably end. No,
Jessica Kupferman 2:29
it looks good. The curls are nice. You need to use whey products. You owe you a e I owe you a II. Yeah, I think it’s way you can get them on Amazon. Get them a lot of places. But they’re really good for your hair. I use the Curl Cream. And don’t use a little Oh, why? I owe you AI way.
Unknown Speaker 2:59
Got it? Yeah, I i’ve been using the same stuff that I actually use before. It got long and it’s it’s worked. Well. Kind of but by the end of the day, I mean, this is this everybody though? This is a no shower day. This is just a you know. Yeah, see pap. See pap hair day. But um, and I’ve been washing my hair only every other day, which is what somebody suggested. And help and it is to retrace stuff.
Jessica Kupferman 3:38
Yeah, spritz. Yeah. Which I mean, your hair looks good today. I just I know you’ve been struggling with it. So I wanted to ask.
Unknown Speaker 3:45
Yeah, and my my husband is not digging it. So Oh, really? Oh, dear. I’m not digging it. So and it is a little out of control. So I just wanted to I wanted to continue the experiment a little bit longer just to see. And I am big, but the sides are a little Cray. Yeah, I sometimes have to bust out one of these. Like if I’m cooking or something. I’m like, I cannot do it in my face anymore. Yeah, yeah. But yeah, I’ve been I’ve been kind of looking at styles so I can like keep keep some links in there and try to keep the curls but like, decent kind of style. But I liked I’ve had like, I want to say six people cut my hair ever in my life. So kind of like not one of those. Yes. When anybody can kind of person when you
Jessica Kupferman 4:42
have curly hair, it’s hard to trust. Yeah. I have those issues before before I even knew that it was currently here. You know, now it is I mean, you could have no trust issues in your romantic life and still have trust issues with your stylist because It’s a problem because if you’ve ever had a bad haircut, you just can never trust again. And we’ve all had at least one. When I was little, my mom wanted me to have the Dorothy Hamill haircut and like she just ignored the board that was getting curly. It was just like this weird mullet. It was so terrible. He handled does not have curly hair. She doesn’t Hi, Jenny. How are you? My sister had that. Yeah, the problem. Lots of kids had that. Yeah. How is everyone today? Carolyn crystal. How’s how are we all doing? Hopefully good. Jenny is sporting the space funds that Elsie was going for the other day. Yesterday, going out of Pixie man. I know. It looks good, though. Thank you. I’m all about hair today for some reason. How are you? Crystal?
Unknown Speaker 5:49
I’m good. I have questions about the ongoing podcast name saga.
Jessica Kupferman 5:55
Oh, good. Let’s do it. Tell me Oh, yeah, an update.
Unknown Speaker 5:59
An update will be amazing news is the podcast. So it’s live on live on a bunch of places. And I feel pretty certain that I need to change the name. So my question to you is, is it better to do it sooner than later? Because, like, yeah, that’s what I was thinking. Because I saw recently that like this list of like, 10, other podcast platforms that I’ve never been heard of. And I’m just like, the more that it gets syndicated, the more that I posted, the more I’m gonna have to go back and undo all that stuff.
Jessica Kupferman 6:42
Yeah, that’s exactly right. I mean, you’re, you’re not too far in. And also, if you think about it, like the more episodes you do with the wrong name, the more you’ll either want to correct it in your host or you’ll have that much less like traffic to go to the right spot. You know, because everything that you post online is keyworded to bring you traffic like it or not so right keep the wrong name for a while, then it will just redirect people to the wrong place, I think. And I don’t think you’ll be able to change the RSS feed because remember, I told you I had done that about 10 episodes into a show called New reservations. And we changed it to bring in observations, but I had to keep the feed because once you name a feed and lives and that’s it, I don’t know who your host itself lives in. Yeah, so the feed will always be what you named it already. But you know, like I redid the episode our I had to read you know, I just had to redo everything else knows bill. So yes.
Unknown Speaker 7:44
The the original name was his sole purpose podcast. And and there’s you know, I had searched on Apple podcast for you know, and we had talked about last time that there was another show called The sole purpose podcast. And but then when I started posting it on all these other platforms, it was like there are so many shows it’s so gonna get lost in in the mix. Um, unless I just move forward with it being self service podcast, and yeah. And build my name you know and so So anyway, yeah, so that’s what I’m thinking is changed the name and what’s trademark the new I have a few that I’m playing with. And I would want to like file for a trademark before I you know, go public with it. But the one that I’m leaning towards is sole purpose CEO.
Jessica Kupferman 8:50
All right. What else you got? Just curious. It’s not bad.
Unknown Speaker 8:55
What else do I have? Um, so purpose legacy. Neither none of these pages does not have a poker face.
Jessica Kupferman 9:07
No, I don’t. I’m trying to taste it on my tongue here. Just give me a minute. Like No, no, it’s good. I don’t like it. I need to explain why and that’s what takes a minute you know, so I just want to remind us who your audiences for again.
Unknown Speaker 9:24
My audience is an empire this mystics healers,
Jessica Kupferman 9:31
oh, CEO guys out of that, then those people do not consider them even though they are.
Unknown Speaker 9:38
Yeah, that’s the point of the podcast is like get over your money shit, y’all and show up the world is going down the shithole. And so come on, let’s
Jessica Kupferman 9:46
RAM is a good title, right their sole purpose CEO. I mean, there’s this famous when Yogi printer But, you know, you’re talking to impasse and stuff sole purpose. I think what’s getting me is that sole purpose, does not say to me business and money and managing your shit, sole purpose says to me, I’m finding who I am, and I’m doing what’s I’m meant to do in the world, regardless of whether or not it’s good for my bank account. So, so you need to so if it’s more about organization, money management, then you have to say, money for the solopreneurs or solopreneur. Or I don’t even know if you like, so parent, but like, yeah, this is also not a noun. It’s sort of like a like, like, if you’re directing it to your audience, sole purpose CEO seems like, I mean, the CEO is a noun, but sole purpose is sort of like a, I don’t know, it’s off for some reasons grammatically off and I can’t figure out what it is. Yeah. And so
Unknown Speaker 11:12
out of those options, do you like sole purpose podcasts, because the bottom line is my business has a healing path, which is what you’re talking about is like helping people find their sole purpose, whether they’re a homeschooling mom, a postal worker, or the CEO of a company, you know, and it’s like, helping them get connected to their purpose and living it embodying in their life, no matter what their career or not career is. And then the other side of my business is helping sole purpose business owners to make money and get out of their own way. So, you know, the majority of this podcast is going to be more about this whole purpose healing path about like, embodying purpose getting past, you know, like, embodying their sole purpose is the majority of the focus of the podcast, but then, obviously, I want the leading them to my business knowing that if they’re a business owner, that I’m going to ask them to take a stand and deal with their money stuff, so they can make a bigger impact.
Jessica Kupferman 12:15
So maybe the answer is not in what we’re trying to name it or call it, but in how you differentiate from other people that have similar topics about finding your purpose or or being authentic, like, what’s the differentiator between you? I mean, there, I mean, you know it, and I’m not saying there isn’t one I’m saying, what, why, why is it different? Because that could be the title in there.
Unknown Speaker 12:45
Right? Right. Which then is like perhaps just continuing forward with sole purpose entrepreneur changing the tagline? No,
Jessica Kupferman 12:54
I am what is the difference? You? What is the difference, though? I’m asking like, Is it the money stuff that you help people with money? Is it because you’re more grounded and other people? Um,
Unknown Speaker 13:05
I would say the differentiator with my work is that I work with shadow and light integration. And a lot of people in the spiritual woowoo space are very in what I would call ungrounded. And let’s ascend and let’s ascend and I’m like, No, let’s like make life on Earth better.
Jessica Kupferman 13:22
So, so maybe that’s it so grounded, soul purpose, or
Unknown Speaker 13:28
right, which is the tagline, the tagline is embodied spiritual awakening with shadow and light integration. Oh.
Jessica Kupferman 13:39
So the first part again, what is it was shadow and light integration,
Unknown Speaker 13:43
embodied spiritual awakening, with shadow and light integration? So that’s meant to be like, is
Jessica Kupferman 13:49
he like CEO? So maybe that is the right thing. Now, now that I know that I Are you the sole purpose CEO?
Unknown Speaker 14:00
Well, the point is helping people become that right that it’s like an aspirational identity, like how do they become the sole purpose CEO, but part of it is also like, a lot of my work is helping people become the CEO of their life, you know, because a lot of people are overcoming trauma. So it’s like, how do we get the executive brain to be the driver of their life instead of the trauma brain? So I talk about, you know, helping people come in to their CEO self, even if they’re not a business owner, because they can relate to that, that it’s like, if you’re letting your Wounded Child that’s five years old, run your life and drive your car and make decisions about your future. This is super bad plan.
Jessica Kupferman 14:40
That is about plan. I agree.
Unknown Speaker 14:44
But I know enough with marketing that if I have to educate people what it means it’s not going to work, right? Like it has to land for the people that you know, they have to get it and be like, I want to be that I want to be a sole purpose CEO, but it’s also out that it’s not going to be that instant thing. So perhaps didn’t was so this podcast is
Jessica Kupferman 15:06
good. Can you do like you the sole purpose to or becoming a sole purpose to? How about becoming becoming a sole purpose CEO that’s a title. What do you think? Does anyone else hate or like that in this group is better? Seems like it? What about a Gen? Yeah, now that you Yeah, now that you’ve explained that to me CEO is good, it’s just a matter of like, I want it to I want it to grab people like Mike was there I think becoming it’s another word for like,
Unknown Speaker 15:44
I think it’s a nice combination of sort of that more spiritual side and the business side, you know, in one in a very short concise name. Yeah. I mean, I missed the beginning of the conversation.
Jessica Kupferman 15:55
Unknown Speaker 15:56
I do like it. I feel like, if you add becoming, to me it, it makes it a little more cumbersome.
Unknown Speaker 16:04
And I did I did like how you started describing it with like, just I don’t remember what you said, like, jump out there or like, just get over it and get over. Get
Jessica Kupferman 16:16
over your money. Shit.
Unknown Speaker 16:18
Yeah. Like she said, there was if there was a phrase or something that would could join the soul purpose that would express that that’s what made me all of a sudden clue in to what your show was about after we asked you though.
Jessica Kupferman 16:34
Yeah, like sole purpose business. So purpose, wealth, wealthy sole purpose CEO. The two money focused?
Unknown Speaker 16:43
Yeah, it can’t be. I mean, that’s a piece of it. But only it is like working with the shadow, like, especially, you know, for women, sex money or taboo topic. So it’s like integrating the shadow and supporting them to come into their power with it. It’s so it’s not just about money. But money is a big part of it, especially for you know, to me, we need as many good people that have interests in the common good to come into their power and make money and make a difference.
Jessica Kupferman 17:15
You don’t want to rename it something was shadow in the title do Yeah. Is that like way? I could I mean, at this point, like, if I’m going to rename it, my only thing is it needs to be short. And it has, I have to get the.com. Like, at this point, if I’m going to rename it, I’m not attached, you know, I’m not married to being so perfect. Because the other thing that I’ve discovered is anything with purpose in it. A ton of Christian stuff comes up. Yeah, it’s one
Unknown Speaker 17:43
that is not my audience, right? Like, if somebody from that crowd listens to my podcast, they’re gonna be horrified. You know, so part of it is like, trying to get out of that category. Because that people in that world are not gonna, like what I’m say,
Unknown Speaker 18:00
offer, can I offer something for you, if you join, even if it’s just for a day or two, my group, my facebook group, for my audience is a big chunk of it is woowoo, spiritual, that kind of thing, because my podcast seems to tends to hover between paranormal and spiritual and, you know, energy and stuff like that. And there, it is such a great group for like bouncing ideas, and you can put a poll or ask them, and there’s some really, you know, cool thinkers, and they’re and people who like to jump in and give ideas and you might get audience members too.
Jessica Kupferman 18:47
Yeah, that’s actually a really good idea. Yeah,
Unknown Speaker 18:52
I’ll put a link in the chat for you. And if you feel like you want to do that, you could totally do that. You’re welcome to.
Jessica Kupferman 18:58
Okay, great. I mean, on a scale of one to 10 How excited are you about sole purpose CEO or sole purpose podcast? Are you settling? Or are you super into it?
Unknown Speaker 19:13
I mean, sole purpose podcast feels more clear. So purpose CEO makes sense to me. But I’m a weird bird, as you might have noticed.
Jessica Kupferman 19:25
I mean, I wouldn’t say that but yes, I I know what you mean. And so
Unknown Speaker 19:29
it’s like, I can’t I can’t think about what I would resonate with because a lot of my audience you know, because I’m unusual, right? That it’s like in my audience, you know, in my that’s also
Jessica Kupferman 19:40
your draw. That’s also a differentiator
Unknown Speaker 19:45
Exactly. But I feel like so purpose CEO people, it’s gonna make it even more confusing. Were so profound, cast it like, it opens the door, and then they come in and then I pounce on them and I’m like, Okay, let’s work on your money. Shit, baby.
Jessica Kupferman 20:00
Yeah, I mean it is it does keep things open. I mean like I said my first show was lady business radio, because I could cover anything I could cover business I could cover relationships I could cover you know, medical stuff just whatever lady business does everything. My sole purpose can also be that so yeah. Alright, but I do think you should ask Patrick’s group but let’s Yeah, I mean, let’s let’s settle on it for now and see and see how it tastes.
Unknown Speaker 20:25
Yes. And then as far as getting on like, do you recommend getting you know my podcast syndicated on like every single podcast everything everywhere?
Jessica Kupferman 20:34
Yeah, as many as you can without going crazy. I would put it on. I mean, I will say that like Elsie and I don’t get a lot of listens from much else other than apple and Spotify. But there’s someone Stitcher, someone I heart. Pandora? Yeah, I would put it on all the things player FM, anything you can. Because you never know when you’re where you’ll pick up listeners,
Unknown Speaker 20:55
right? Because I’ve heard several of my friends are like number one podcast in like Australia. And you know these other places. Yeah.
Jessica Kupferman 21:03
I want to know. Yeah, exactly. So okay, thank you so much. hope it was helpful. Okay, so yeah, Patrick puts that in the group. Thank you, dear, for doing that. You are a cool bird. I agree. A weird bird is not the right thing. But you know, it is fun to be unique, I think. So, who’s up next? Anyone? Okay. Somebody had asked me to mention in the QA today, all my services, like what stuff do I focus on? So it has varied over the years, but I am a branding person. I like to, I like to create brands that podcasters are excited about talking about, I feel like a lot of times when you’re shy about promoting your podcast, it’s because you don’t have a lot of confidence in the thing that you’re promoting. And that’s from personal experience. So that’s why a part of why I asked like, are you super excited about saying sole purpose podcaster Do you feel kind of weird about it, because that will make the difference between you being on every social media channel and telling everyone in the world to listen, and you’d be like, I’m not sure if we should tell people or not, and so won’t grow. Unless you’re like, tell all the world this is the thing. So I’m very good at helping podcasters come up with brands that they’re really excited about. That can include title, tagline description, it can also include, like, fonts, cover our logo. It can also include like, content, like, I can help focus in on content or episodes, but once I can, so I’m sort of like good at the beginning and good at the end. So if you have the branding done, and you have the thing that you’re selling, then on the on the business end or the back end, I also can help people figure out how to make their podcast into some type of business or money making. I don’t want to say machine because that’s promising a lot. But money making project are a way of seeing how you can go from being a hobbyist podcaster, or paying for everything yourself to financing a little bit or all of it. I’m also pretty good at helping people come up with systems for things. So if you feel overwhelmed by the process of podcasting, I’m really good at telling you what to do Monday, Tuesday, Wednesday, Thursday, Friday, where to post when, what things you should automate and pay for whether it’s like having an assistant or if you need to use something like Zapier, which marries two systems together, or if you just need to, like use a calendar link, which I think a lot of podcasters don’t know exists or or might forget or feel like it’s impersonal, but you can personalize it a lot. And when I did an interview show that I think the number one time suck was going back and forth about when would be a good time to record. So a link just settles all that just cancels out that time suck and you have all your time back. So it’s not a specific answer. But um, you know, we are complicated individuals, are we not so? Yeah, so making it a business, building a brand that you really really dig and figuring out systems so that it’s as easy for you as humanly possible. Oh, I guess I did just simplify i didn’t i great. There it is. So um, and also I think I’m good at and my wiser years I think I’m very good at recognizing when something is not working and you don’t know what it is. Like. I’m like as a consultant or a coach type, like, I’m very good at solving problems that are very tangley. I’m the person you come to when your necklaces are all tangled, and you think you’ll never get it undone. I’m that person. Not just metaphorically. I also will do the necklaces like I’m very good at like untangling piece by piece and making sure that we don’t forget anything and nothing gets broken. I’m good with stuff like that, too. I mean, I could talk about myself all day, let’s be honest. But um, yeah, so that’s pretty much it. I think that was the only question that we had that like came in via email. So I’m pretty much an open, open book. I don’t know why already. open casket. Oh, Tommy, you’re ready now?
Unknown Speaker 25:44
Yeah, I’m ready. Well, I love um, I love that you brought up the kind of systems and workflow, I think that I would love for you to do a whole podcast on that. Yeah, I think that that is a huge obstacle for I know, for me, but I think for people that can be so cumbersome. So I mean, I as you know, I’ve been collecting thoughts and ideas for a long time. And I’m currently in the middle of like, really trying to go from it being just lots and lots of notes in my notes app. to something like, I don’t really use spreadsheets, but I’m learning how to use like the basics. So that I feel like that might give me a better view of like, here’s the podcast, here’s the link here are the key things that you liked in that podcast, as opposed to having to scroll through all my notes.
Jessica Kupferman 26:39
Yeah, and so I have
Unknown Speaker 26:43
a lot of times, it’s either a brain, like a rant in my head that I need to put down, or there are a lot of but the the spreadsheet would be more like a podcast, I watched a blog, I read a webinar I watched and quotes that I really loved or things about it that fired me up, because part of what I want to do with my podcast is be able to bring some of that to people. Which is actually another question that I have, and maybe Can, can I, I’m gonna see how I can ask remember to ask them both. But so so the first one is basically so those are some of my notes are mostly either just kind of a thought I had and wanting to kind of put language around it. Or a lot of like links and resources and a way that they worded it there that got my adrenaline surging, that I want people to know about or hear about. tying into that is a question about how to what are some of the maybe I’d say legal or obstacles with wanting to share quotes and pieces of other podcasts or blogs or webinars, etc, different resources. So, okay, I think that people are really busy. And I tend to be I mean, I’m busy, but I tend to be an information gatherer and I want to share, if I share a link, most likely people aren’t going to have it, you know, they’re not necessarily going to be keyed into want to listen or watch it. So what I love to do is for some of my episodes, almost create, like bullet points or Cliff Notes, you know, and say, Okay, here, yes. If you don’t ever get to watch this, here are five things that I thought were amazing about it and include some quotes and so forth. So I guess two questions. One is workflow and one is one is about legalities of sharing things from Do I need to get permission, I need to email them and so forth. Yeah.
Jessica Kupferman 28:41
So okay, so I think I yeah, crystals mentioning show notes. I think that’s I think that’s what she’s asking on someone curious about Tony show, too. Yeah, yeah. They’re asking about like your, okay, the stuff we were talking about last time, which we can get to, but I want to solve this for you first. So. So as far as your notes go, there’s two different ways you can do this you can have in I mean, simplicity would be Google Docs. But there are templates and stuff in notion which is for free air table, which I think is free for a little while to use that will allow you to make a resource spreadsheet, like a full stop all the things that I don’t even make because yeah, I can’t tell if your notes are notes of three years of brainstorming or if it’s like per episode, but if it’s per episode, then I think bullet points are good. So I used to do I used to use Evernote, and you and I mean something similar is notion. And the other thing is like good, whatever you like to use it. I like to be digital, I don’t write I can’t read my own handwriting so I have to be digital. So I would open an Evernote page and it would have the title of the show. It would have You know a little bit of information about the guests that I wanted to keep in mind. And then what you’re saying your resource, okay? Use notes perfect. So. So you can either do a list, like you said, I would do like a list of the resources like bullet points. You can also do like a list of to dues like, either for yourself or for the listener. See if you can turn them into action items, like, make sure you watch make sure you read make sure you listen, if you want more information, go here, click here, go there. As far as sharing other people’s information, I’ve never heard of another person complaining that someone shared their podcast, their blog posts, their quotes or anything like that. I think people are always very flattered when you use them as a resource. And if that does happen to you, I would like to meet that person because they are truly a dick. And I just need to guess
Unknown Speaker 30:57
the only thing I’d say about that is I may, I may have some commentary around it. I mean, I think I most of the things I’m going to share are going to be things that I’m excited about, I guess some of them, I may feel conflicted about what they’re saying. And so allowed to review stuff, though. I think it’s Yeah. Okay. So you don’t feel like I need to email people and get like written permission to
Unknown Speaker 31:17
No way No way. No way. Maybe the email, I’m gonna say, Hey, I’m gonna be sharing your I can apply? Yeah, yeah.
Jessica Kupferman 31:25
Yeah, totally do that. And just say I, you know, a covered you and I just want you right. But now for legal purposes. Okay. Yeah. No, Jenny says she did have someone ask. Ah, you did appreciate it, though. I mean, but it’s not. I mean, depends on if she’s got notes, and notes and notes. I think that’d be exhausting. But I hear what you’re saying. If you feel like asking the NES, but I think it’s also nice to just say, Hey, I covered your thing or LLC, and I never do that. We never tell people, we cover them. And we never ask if we can we just do it. But that doesn’t mean that things
Unknown Speaker 32:03
and you guys cover all kinds of articles and different things in your podcast, and yeah, everything. You don’t always agree with the articles. Sometimes you have issues, but
Jessica Kupferman 32:09
I almost never agree. So yeah, I think okay, I think it’s okay. Okay, so, um, so workflow would be? Well, first, I think you should have them, when they book the time with you, I think you should have certain questions that you don’t have to chase them for. If it’s a professional, like a headshot, or a Facebook link, or Twitter, or however they want people to find them on the internet, if they do. So like if it’s not a parent, and it’s a professional, ask them when they book to give you all the information you might need. So that at the end of the show notes, you can just say, you know, to find this person go here, here and here without having to chase them for it. So once you get that you can have it, you can open it in a in a notes, page, and then whatever things and resources, I would put them in there, firstly, so that you don’t forget to bring them up with the person or if it’s a show show, same thing, just add everything, whatever is relevant to that episode goes in the page. And then when you’re recording, like you can make it small. So like, when I was recording, I would have it like this much open so that I could still see what I was doing. And yet also watch myself, you know, or the person or whatever, but have the notes open. I’m also not a person who likes to script things. So if you’re a scripter then that would be your you know, your script or your you know, your written out questions or whatever you need. I’m better without a script, but not everyone else. She is not she likes to have a script. So
Unknown Speaker 33:43
I think at least bullet points. I mean for me, so I hope to interview people I think I’m going to start just solo just to sort of get myself kind of grounded in the process. Because there’s so many things I’m trying to navigate with just technology and everything else right now. And so I think it’s I have started separate notes for episode ideas. So I kind of as opposed to just being a free for all pod dump which is one of my notes,
Jessica Kupferman 34:11
you know, pod dog. But Nick quick title for my show notes. It is. Um, but it’s, it’s,
Unknown Speaker 34:22
I’m I have, I think of it in terms of like organizing your home like right now. I have a lot of the same kinds of things in different notes all over the place. And so I’m trying really hard because, you know, I’m the kind of person that starts many systems but tends to start new ones and tends to start Yeah.
Jessica Kupferman 34:41
So that’s why I’m thinking I’m kind of integrating Yeah, notion might be good for you. Because I’ll take a look at notion has a template for having a resource library for when you like a an article and it has the columns you might need like title, author, date, you know if it’s attached Anything, you can fiddle around in those templates, and maybe find what you need for organization. And then also allows you to make pages where you can put all the notes, you can also embed the table in the page. So if you want to look at certain resources, you can just look at the ones that pertain to that episode. It’s pretty nifty actually. So But yeah, I like to use it like I have one notion table for all the stuff I want to buy but can’t afford yet. I have one notion table for all the event resources that I want to go back to when I’m doing certain aspects of the event, I have one table for all the stuff I’ve ever read about social media marketing, like I just put them all on different pages. Because this way, I can just look down the list and see, you know, based on what thing I need, just put it there. I also have one big spreadsheet of all the stuff we recommend with the affiliate links, you know, so people can click on us, I’d like to create a large resources, either file or a page, where I can say, Hey, we get money if you try these things, but also we love these things. So you should use these things. I think a digital way. It’s like It’s like a digital library. It’s It is like a digital brain dump. And again, notion Evernote, all those things. I do recommend notion, though, because they have so many, they have so many cool templates. And and that’s the thing with templates is that like, you don’t even know what you don’t know until you see what other people do. So that’s why I like them. Because it wouldn’t even occur to me to be like, oh, published date, oh, whatever, you know, which helps, because they’re from organized people. So I’m like, what, let me absorb you. I will. I will eat that up. Absolutely. Yeah. So then the second part of the question I do not remember now. Shit.
Unknown Speaker 36:46
It was it was it? It was about it was about using people’s Oh, yeah. links and quotes and yeah. Yeah, cuz, you know, I mean, people have such, you know, how you come across someone and they word it in a way and you’re like, Oh, I love that, you know, that’s such a great way of saying it. I want to use their language to get a point across that, you know, rather than me coming up with all my own wording. And a lot of I want to use a lot of quotes from artistic self advocates who type and spell to communicate. So I’m sure that they will be very happy. And a lot of these lovely people are people in the community that I actually know, or have at least some CompTIA they’ll be very acquaintances of sorts, so
Jessica Kupferman 37:27
they should be very Yeah, I think I definitely would not use someone like don’t use, like, famous songs for. But that’s the only thing. I think that’s a no, no. I think you can use like, pieces of YouTube, audio and stuff. Like it’s all
Unknown Speaker 37:45
Oh, really? Even the audio? Yeah, sorry, probably would ask them. But, yeah,
Jessica Kupferman 37:51
it’s better to be I mean, you know, if, if it’s better to be safe than sorry, then definitely ask. But just if they ask you for money, then you can’t use it. You know, so, or you can just don’t pay? I mean, don’t pay anyone for the use of their anything for any reason. There’s no need to do that. Okay, no, I wouldn’t do that. So did we. So what is the name of the show? That’s what everyone was asking. So,
Unknown Speaker 38:16
um, so I kind of came up with a name, and I’m putting a pin in it. And I do really like it a lot. You always asking, Are you excited by it? I do. I do. But I’m still I think because I’m still evolving, I guess you’d call my messaging. I don’t know the right word is but what I realized is, as I as I organize my notes, as I kind of try to develop how I want to talk about this, I realized that it’s made me have to really hone in on what is you know, when you talk about the why I feel like my big why as well. Everyone needs to know that autistic people are so smart and didn’t know that. But really, like what is your you know, so getting down to the nitty gritty, I’ve realized that it’s really about, like, disability rights and, and human rights and, and system changes. It’s bigger, you know, it’s not just I want to reach out to parents and let them know, it’s bigger than that so much. So I’m still in that sort of unfolding of that voice for me, which I’m really excited about, because for a long time, it’s just been rolling in my head. So now that I’m a little more concrete with moving forward. I haven’t published you know, I haven’t put out my podcast yet. But I’m getting more clear about what I really want that to be, which I think that’s why I sort of feel like I need it. So I’ve got right now I’m sitting with autism possibilities amongst musings or autism possibilities guided by autistic voices listening to autistic voices, learning from autistic voices, something like that, like that. So, autism possibilities for me, it brings in the word autism, which you guys were all very scary like you need to put that out there. possibilities speak To the fact that we’re not talking about like, Oh, I’m a mom telling you about my artist. I’m talking about a different way of looking at it new ideas. You know, I love outside the box. So I dozen possibilities seem to very straightforward. You’ll laugh, right. So the domain name, I’m thinking of crystal right now, the domain name, I look it up. Me too. There’s nothing there. And
Jessica Kupferman 40:22
I’m like, Yes, I’m
Unknown Speaker 40:22
so excited. Right? So then I go to I’ve been using name cheap to get my domain. And someone bought it in 2015. Nobody’s using it. It’s just sitting there. But there it is. But I just impossibilities podcast, which is really long, but available. I purchased it, you know, it’s long, but I don’t know. It’s all words. Everyone knows and understands. It’s not weird and funky. Does that bother you guys that it’s like 28 characters.
Jessica Kupferman 40:52
It’s launches and possibilities. podcast.com? And I? Yeah, no, we would like that in the title just in the domain. Yeah, of course, I think you could use I mean, there are fancier domains now. So you could do autism possibilities dot radio or dot show or dot. There’s a lot of like, dot something else is besides calm that you could use? Yeah, shorten it up for you. You can also use a clever spelling or like a
Unknown Speaker 41:25
I just was afraid of like, if I change up spelling and things like that, that just I feel like that makes it harder for people to get in right to our possibilities
Jessica Kupferman 41:33
is like one of those words that people people miss. Better? I don’t know, though. Oh, yeah. Tonight is nice. like autism. possibilities.com. Never heard of that. That’s nice. Yeah, well, cuz you said guided by I think I don’t know. We just made it up. If it isn’t. That’s, there are lots of metrics. Just spitballing. Yeah, yeah, consider those. But um, Oh, all right. I was trying to stick with calm I didn’t, I thought that might be the best. No, I just like probabilities. podcast, calm is a perfectly good calm, people will find it. They’ll know what to type in. It’s simple. It’s, it feels very straight. It’s all easy words, long, but easy, straightforward. I know what it’s about autism, possibly they know exactly what it’s about. That’s all we ask. Okay. So I think it’s really,
Unknown Speaker 42:23
all right. So I’m going to sort of just put that aside and try to really focus on creating a couple episodes. And I feel like that will solidify for me maybe the tagline. And, you know, I know, for a while I was I was loving raising autistic voices. And my music speaks to that and everything. But there are some issues around that with the idea of, it’s a little more like subtle, but the idea of, you know, are you creating a platform for them? Are you giving them you know, are you just all that kind of stuff? It’s it’s complicated. So I decided not to go that way. Yeah, like, do they all have voices? Because you kind of
Jessica Kupferman 42:59
Yeah, that if they can’t advocate for themselves, but
Unknown Speaker 43:02
I think that listening or learning from that feels good to me. Because we are basically their voices are there, it’s not my job to raise them up. But it’s my job to listen to them to learn from them, to share them, you know, to just support them. Right. And so, so anyway, so that’s where it’s at. Yeah, very good. Oh, one last question. Real quick. Does anyone use just the script, because that seems super cool to me. And yeah, that’s the way my brain works.
Jessica Kupferman 43:31
Just script is really good and otter.ai like, I use otter, for zoom, because it just automatically transcribed stuff, but I like to script for like, when I’m doing a class, or if I have a piece of audio that I want to read. Like sometimes I’m taking a class and they only offer something in audio, so I just upload it to descript because I’m a faster reader than they are a talker. So I’d rather read what they’re saying. So I use a script for that I really like it. It’s very cool. What’s cool about it is that if it’s your content, you can edit it by list you know you’d like you can listen and edit or you can like decide do a Find and Replace and delete and it will delete out of the audio it’s like magical I don’t know how they do it but it’s really cool I love it
Unknown Speaker 44:18
it’s amazing and they’re continually from I’ve been looking at it a little bit sounds like they’re really upgrading constantly they are I looking at waveforms makes me anxious like it’s very intimidating to me it’s just there’s no words I don’t know where anything is. And so yeah, I love about that is the waveforms are at the bottom, but you do everything through the words which would matches my brain so much better name.
Jessica Kupferman 44:40
It’s so so very good. Okay, because if you don’t know how to edit audio, it’s tricky like I have over the years learned like, what it looks like or what like a little click my mouth does, like I know what that looks like. But yeah, I find it really much easier to go Through the word I think thank you that because I’m very visual so crystals things so you can edit audio with that instead of audacity Yes you can. Yes ma’am you sir Can you can audio and video now. So you they will And not only that, but I’ve pulled like I had a video course I did like with my face and I pulled out some arms or some like there was one point in the video where I was like looking for something. And I was like, hold on guys hold on. I started like looking for something. I edited it out and it’s even a seamless. You can’t even tell that I fucked up in the first place. It was amazing. Oh, the app? Yeah, what’s the link to script.com? I’ll post it right now. It’s like magic sauce everywhere.
Unknown Speaker 45:47
It’s pretty amazing. And even the the format like the way you can keep your content, like it’s very like appealing to the eye and it’s well, okay, I’m glad to hear that you don’t have negative things to say about it. No way. I
Jessica Kupferman 46:01
love it. I just use otter I use otter because descriptive something that other people can’t really log in as you. And so after this call, otter will have the transcription ready in like a half hour. And then my assistant will come in and grab it and that way, and she’ll reformat it so that by the time this goes live, it will have the words to so you can search for what you’re looking for without having to watch or listen to the whole thing. So it automatically does it. She can log in as me and just grab the audio. Just cool. So what else is going on? Anything? Anybody? anywhere anytime. Jenny winner is speaking at our event. I’m excited about that. Correct? Or did you say you’re not?
Unknown Speaker 46:49
No, I haven’t confirmed yet. But you haven’t. I haven’t worked. So I was like unsure about traveling. But I’m like 99% Sure. Yes, I am speaking. Um,
Jessica Kupferman 47:02
I thought you confirmed I wouldn’t have put you on the spot. I’m sorry. Good. I guess. We’re very excited. I’m excited. Yeah,
Unknown Speaker 47:11
it was really fun. Cuz I was like, Oh, that’s what I submitted about. Okay, I’m gonna think about what I said. I thought I was gonna say,
Jessica Kupferman 47:17
did you want to change it? You can change it if you want to, as long as
Unknown Speaker 47:21
we can talk offline if you have a different night if you have something else.
Jessica Kupferman 47:27
Not me. Yeah, I’m open. No, I don’t have anything else specifically in mind. I’m saying if you’re like, Oh, yeah, that’s what I spoke on. I wonder if that means you’ve moved past that. And your quest for edge, you know, in jerky, you know, for knowledge.
Unknown Speaker 47:44
It was just something I thought would be really helpful for because there were so many like, firstly, I
Jessica Kupferman 47:48
remember what you’re doing. Like, like, yeah, like, like, how to navigate the conference? No, we definitely want that. No, please don’t change that.
Unknown Speaker 47:55
Yeah. It seems like something that would be really useful. Yeah. Oh, yeah. This was a good idea. I
Jessica Kupferman 48:02
totally forgot I really good idea. Yeah, she submitted for new people have never been to She Podcasts Live, how to navigate what to make sure you do and don’t do. And actually, it was thoughtful, because I don’t know if you noticed this from the first conference. But um, a lot of them had never been to a conference before, not to mention a podcasting one, or a woman’s one or whatever. Like, first conference ever.
Unknown Speaker 48:24
So that was why I did it. And I also thought of like my early podcast conference experiences of like, my, my year. So my, the topic I submitted, sorry, Mona is your conference, your podcast is a unicorn conference. Like it is like, you need to keep your podcast in mind when you’re going. Because you will go to sessions. You’re like, this is great. But like, it doesn’t apply to you. Yeah, like every time. Like, this doesn’t affect this isn’t me.
Jessica Kupferman 48:55
Yeah, I totally agree. Every time you go to a conference, you need to be thinking about what your next level is. Because if you think four levels ahead, you’ll have that same stuff Two years later, and when you’re ready to do it, so it’s like if you go to like podcast movement, for example. And you are in the beginning phase, don’t go to the monitor, just don’t even think about monetization, don’t even look at interview skills. You need to do like the how to edit, how to systemize how to get it up how to get it, you know, like all those things. There’s a lot of every topic, there’s so much information that you know, everything is then also for me magnetic, like I want to learn all the things. So if I already had a show and it was established, I would probably go to all the social media stuff I could to grow it. Then the following year, once I was betting big deal, then I would do the monetization stuff. You know. Patrick likes betting big deal, but he’s bought like,
Unknown Speaker 49:54
knowing Well, this, they’re talking about how important it is to Instagram. You’re like Well, you know what? I need to be real to like my audience like this might not work like this is maybe not what I need to take out of this session, I need to be focusing on LinkedIn or whatever. And so knowing that, yes, they seem like a good idea, it might not be a good idea for you.
Jessica Kupferman 50:14
Yeah. And the other thing is, if you’re supporting a friend, I mean, then then you can go outside your realm, but even that is just like, is that? Is it worth your I mean, it’s probably is worth your time, if you want to, like be in the audience for someone because you get all you should getting, most people get the recordings anyway. So.
Unknown Speaker 50:29
And also, you don’t need to go to a session, you can just go and talk to people, and that is sometimes worth so much more than going to the session.
Jessica Kupferman 50:37
Yeah. Oftentimes, it’s worth so much more.
Unknown Speaker 50:41
Why I wasn’t gonna say that, because it’s your conference, and it’s gonna be amazing. Well, I’m
Jessica Kupferman 50:45
hoping my conference is an exception. But most conferences, I find that to be true. I’m hoping that’s not true with my conference, because we work really hard on picking people to speak that are smart and charismatic and good at what they do. So I’m hoping that the sessions are inspirational and educational. But you know, we also have sessions this year that are neither of those things are on purpose. So that yeah, it is sort of worth like, seeing what stuff you can do that is not podcast related. If you’re over it for five minutes, and you just want to like, learn how to bullet journal or something, we have those too. So I’m excited. Tommy, can you speak to the process of switching from virtual to in person.
Unknown Speaker 51:28
I don’t I just I registered virtual and vaccinated now and I’m thinking I’m really like feeling like I kind of want to go in person. And so I
Jessica Kupferman 51:37
would, I would love to see you. So yeah, so you can either email us and just say I want you to email me and just say I want to do a ticket switch, and I’ll have our staff just switch you from virtual, it would probably charge whatever payment method you use the additional amount, but your Super Squad, so you’d have to make sure to let them know you get a Super Squad ticket. So they don’t charge you the extra, like 200 or whatever. But I believe you can do it yourself. But explaining how to do it. Like it’s not an easy, you should be able to log in, as whomever you were, when you bought the ticket there should be like a login. And you should be able to see like my events, and then see that you have a ticket to that event. And it should say something like that switch ticket transfer. If you want to transfer your ticket to a different level you can, but if but most people either don’t know how to do it, I it’s hard to explain how to do you know if you don’t feel like fiddling with it? Like we have Melissa and Scott that will both just be like, up here you go. But that’s very exciting. Yeah, just email me totally. Absolutely. Just you want me to be perfectly fine. I am excited because Thursday, I get to see the stage concept. So I’ll see what everything looks like for the first time, at least what they have ideas for. And I am at the end of haggling with a relatively famous keynote, like I don’t want to say famous, this person’s famous like Adam curry is famous. They’re like, slightly famous as a celebrity and slightly famous as a podcaster. Because I’ve put people now into two groups like celebrity podcasters, or either podcasters that are known for doing their podcast or celebrities that podcast there’s like, you know, because they’re not diehard podcasters the celebrities but like you still want to hear about their experience. And probably it’s uplifting, but this person is sort of like getting famous for her their podcast, but was also already kind of getting famous for their other work that they do like stand up comedy and whatever else. So should be fun. I’m excited. If you guys ever have any recommendations for you might want to see or, like one time I asked like this was years ago, I asked what kind of people would you like to see keynote? And like someone wrote me this long list that included like Madonna, Oprah. I like if you’re gonna pay for that. Great. Otherwise, don’t be ridiculous. You know what I mean? It was just crazy talk. When you’re gonna say something, Jenny.
Unknown Speaker 54:15
Oh my God. That is our board. Whenever we’re putting on like a big thing. They’re like, we have ideas for the keynote. Let’s get Oprah or Hillary Clinton. I’m like, huh, yeah, let me get right on that.
Jessica Kupferman 54:27
Yeah. Glenn and I actually I’m looking into Glenn and Doyle as a matter of fact, Wilson Philips do they podcast? I think they have the podcast. Patrick, are you messing with me right now? Hold on for one more day. You’re messing with me. I’m totally just messing with you just trying to make funny. Are you gonna be there too, aren’t you? I thought I saw a ticket come through. Is that virtual? No, I haven’t. I’m sorry. You haven’t? I haven’t. I just could have sworn I saw that. You did. Okay. We didn’t. We Ideas must be something else. Some other some other curly headed fat man. No, it’s a Patrick calorie food. I just don’t know, I just maybe I maybe I imagined it in my dreams, because I think it would be very nice to meet you in person. But um, you know, we have to come a little closer to you. That’s all. It’s okay. Yes, ma’am.
Unknown Speaker 55:23
Um, so I as far as like, utilizing resources, as you know, I am just relaunched my podcast. So I’m overwhelmed by just podcasting consistently and getting out there. I also purchased a virtual ticket for 2019, which I have not listened to, as well as I have everything available in the Super Squad. So I feel a little bit like, yeah, you know, focus on what I’m doing, and not get more information that I’m not going to listen to what’s your recommendation. As far as that goes?
Jessica Kupferman 55:55
I just purchased the recordings from every conference I’ve ever gone to, I have never once watched one never once ever watched it. And I’m not gonna say that it’s not worth it. If you are going to watch it. I know people watch it, because they asked me where things are, are where to find things. I know, there are some people out there that do watch them. However, I have never ever done it. And even when I’m at the conference, and I’ll go, I want to see this, and I’ll watch the recording of this. I never do it ever. So I would not purchase another virtual ticket if you’re not. If you’re already overwhelmed with stuff, you know, there’s so come though,
Unknown Speaker 56:33
yeah, because I’m gonna, I’m not gonna come in person, it would be virtual again this year. But also, there’s so many resources in the Super Squad that I’m like, okay, just be focused. But I’m an education junkie. So it’s hard for me to not be like,
Jessica Kupferman 56:50
yeah, resist, but I mean, but the in person thing in the car, the purpose of the conference, I mean, yes, it will be great sessions and stuff. But the purpose is sorted to be inspired and feel supported in person with actual connection. So another the virtual ticket isn’t worth it again, if you’re a person who likes to watch later. And like I said, some people do it. I just never do. Jenny says she never does. Like I just never do. Yeah, as I’m, I’m much more in I like to be in the moment. And if the moments passed, I’m like, laughs You know, so. Yeah, focus on the stuff that you have. I’m an education junkie, too. I have folders and folders and folders of courses that you buy. And then immediately you’re like, Oh, good. I know that now. And you don’t have to, like watch the class. Right? You just buy it and you’re like, Okay, now I’m now I’m prepared, but you never watch it. So I have tons of that stuff. Tons of it. You know, I totally understand. Yeah,
Unknown Speaker 57:44
I definitely plan to be there next year, once like the podcast is rolling. And I feel like because right now I’m still super inspired. You know, I’m just like, Oh, my God, this is amazing. So yeah, so don’t mean more to learn. I just need to keep right going.
Jessica Kupferman 57:59
So keep trucking. As they say keep on trucking. Yeah, we’re looking at the the Northwest for next year. In case anyone’s curious, the endless YouTube videos on podcast is amazing. Oh, yeah. Stay away. Don’t even. There’s so much. Only if you have a very specific problem. Should you go on YouTube? Like a very specific because I use YouTube for like, like I What? Mostly I find that stuff on Google. Right? So it’s like, curly, fine hair. That is medium link styles. And then if I see a video, I’m like, Yes, I want to see that rather than read about it. But most stuff like I yeah, I kind of stay away from the videos, because there’s so much. And podcasting I can imagine is very similar, where it’s just so much. Everyone’s I mean, everyone has their experience, too. So I guess it’s not invaluable. It’s just a matter of distraction.
Unknown Speaker 59:00
There, there are some really good videos, but you can get absolutely stuck in the cycle of just information gathering. I just need to watch one more. And that one’s going to tell me the one thing that’s going to make it all clicked for me. Right? And it’s such and it almost ends up with that same feeling you get when you’re like on Facebook or wherever you know, you, you’re in it, and you’re like, Okay, and then you finish and you’re like, Okay, now I’m back in my real world. And I just spent two hours doing that. And now I gotta eat and go on with other things. And I certainly can’t work on an episode because I don’t have time now.
Jessica Kupferman 59:32
So, for example, like, like, I’m supposed to write an email announcing some of the speakers tomorrow. And what I’ve spent the last three days doing is looking up perfect emails, not templates, but like, I’ve like emails for event marketing and event marketing strategy and what to say to fill your seats like I’ve already done at once. Like I don’t even know why I’m doing that. Like I know exactly what I’m supposed to write. I know exactly where the permission is it is not complicated yet somehow I cannot start an email without researching it for four days. It’s ridiculous. I mean, some people just like to feel I felt, you know, maybe we just like to feel prepared or maybe it’s an insecurity. I don’t know. It’s I don’t know. I just like I research everything to death. Before I do it. perfectionistic tendencies Well, that’s probably very true. But you have to make yourself stop. I make myself stop. Because Because you’re right, you don’t get anything done. And it is also a way I think of procrastinating. You know, because you will never feel ready. So why read another thing about it? It’s like having a kid right? Like, have you ever been like, I need to plan for this kid? Like, what? What do you think you’ll read? That’s going to in any way prepare you for this experience? Nothing. Procrastination is very fun. That’s true. But you got to go hard or go home. You don’t I’m saying you got to go. Go to the pool. Go to the beach. In the sun, anyway. Well, I got to go figure out what everyone is having for dinner here. It was so nice to see you guys. Thank you so much for coming. You really, really appreciate this community.
Unknown Speaker 1:01:15
Can I can I just ask you though? Um, I, I know your you discussed before wanting to create something where this community outside of a Facebook environment? Yeah, there’ll be a way Yeah, yeah, did anything before with that, because as I’ve gotten to know, some people, it would be really fun to be able to just
Jessica Kupferman 1:01:32
have, I need to just jump away for time. I really just need to dump you guys in there and and see what happens. I just I haven’t been focusing on it, because I’ve been focusing on the event. But I mean, I would like to do it the next couple weeks. So first, I have to send everyone an email and tell them that I created it. And that it’s just for, you know, just to see if we like it. And then just dump you guys all in there via spreadsheet, and then just see if you like it, like I don’t want to tell everyone that like this is the way we’re going to communicate. Now. I don’t want to tell everyone, this is how you’re going to get your information. I just want to like, put everyone in there and just say like, Okay, see what happens like what do you think? Try and meet people or you know, add topics and forums like I did, like a basic based on what we have in the in the website. But I think it’ll be much nicer. The circle communities that I’m in are awesome. It’s It’s better than Facebook, I think because it’s organized. And not just like stream of happening. You know? Let’s have two episodes live in one tomorrow. Let’s What? Go in the circle. Do the circle thing. You’re talking to somebody else? Yeah,
Unknown Speaker 1:02:42
I just said to her, Chris. Oh, let’s make this happen. Because she said she’s been procrastinating for five years. And so
Jessica Kupferman 1:02:47
yes, guys, let’s do it. You can do it. You can dump us in the circle, Jess, and let us kind of muck around it a little and try it. Okay, I’m gonna try and have it done by the end of next week. Was that I’ll put that on the calendar and make sure that happens. Thank you guys. It’s so nice to see your faces. I thank you so much for coming. Talk to you guys soon.