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The Super Squad QA Library

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  1. Jess & Elsie QA and Podhive Coaching Call
    10-21-21- Traci's Coaching Call - SPL wins and re-purposing content!
  2. 10/07/21- Traci's Coaching Call- Guest rapport, growth strategies, & setting boundaries
  3. 09/30/21- Traci’s Coaching Call- social media wins, mistakes happen, and group referrals
  4. 09/28/21- Elsie's QA- It’s the headphone episode!
  5. 09-16-21- Traci's Coaching Call- Member launches, tracking stats, and many wins!
  6. 09-14-21- Elise's QA- Artwork, downloads, and sponsorship
  7. 09-09-21- Traci's Coaching Call- talking tools of inspiration, and ways we do our best thinking
  8. 09-02-21- Traci's Coaching Call- Launches, Show Descriptions and International Podcast Day!
  9. 08-31-21- Elsie's QA- Big Elsie Thoughts on all the shoulds of podcasting.
  10. 08-26-21- Traci's Coaching Call- Tips to avoid podfade, rebranding, and launch
  11. 08-24-21- Jess' QA- Closet clean out, partnership and networks, and more fun parties planned for SPL
  12. 08-19-21- Traci's Coaching Call- Connection and community, terms of service, and Apple Podcasts
  13. 08-17-21- Elsie's QA- Content warnings, "my story" suggestions and more
  14. 08-12-21- Traci's Coaching Call- Finding your visibility and working your network.
  15. 08-10-21- Jess QA- Jessica summarizes her experience at Podcast Movement and live events in 2021.
  16. 08-04-21- Elsie QA! Elsie’s hacks
  17. 07-29-21- Traci's Coaching Call- Trademarks, growing your audience, and podcast planning
  18. 07-27-21- Jess QA- Launch checklists, social media trends, and live events
  19. 07-22-21- Traci’s Coaching Call- Finding support in your community and summer break!
  20. 07-20-21- Elsie's QA- A lot of talk about lifestyle, including ADHD, crippling anxiety and hormones
  21. 07-15-21- Traci's Coaching Call- SEO and URLs, time management and starting where you are.
  22. 07-13-21- Jess- talks social media and the group shares their excitement for SPL
  23. 07-08-21- Traci's Coaching Call- PR tips and pitching yourself, collaborations, and great SEO tips
  24. 07-06-21- Elsie QA- Elsie talks audacity and alternatives. Link to News Your Can Use from the FB LIVE!
  25. 07-01-21- Traci's Coaching Call- Self-care tips, maximizing LinkedIn, and terms and agreements
  26. 06-29-21- Jess' QA- Naming your podcast, workflows and SPL
  27. 06-24-21- Traci's Coaching Call- Celebrating wins, branding online
  28. 06-22-21- Elsie- Elsie talks faux pas, burn out, remote interviews, and Zoom fatigue
  29. 06-17-21- Traci's Coaching Call- Branding, support, making your podcast searchable, release dates
  30. 06-15-21- Jess- Release schedules, branding dilemmas, and taglines.
  31. 06-10-21- Traci's Coaching Call- Support and wins, rebranding and branding strategy
  32. 06-08-21- Elsie's QA- Is a listen the same as a download?, the benefit of third party podcast services, and finding the right people
  33. 06-03-21- Traci's Coaching Call- Taking a break between episodes
  34. 06-01-21- Jess- Membership sites, content calendar, and super-secret birthday surprizes.
  35. 05-27-21- Traci's Coaching Call- Members share their wins, talks about setting your podcast up for success and how to preserve your energy while launching.
  36. 05-25-21- Elsie's QA- Talks; bugs with the new Apple update, keeping it authentic, and website integrations
  37. 05-20-21- Traci's Coaching Call- Talks about editing and interviews
  38. 05-13-21- Traci's Coaching Call- Traci answers questions about the Spotify + Apple Podcasts subscriptions among other things
  39. 05-11-21- Elsie's QA- A question about Apple Podcasts artwork not showing up and a super deep into Elsie's own productivity journey
  40. 04-05-21- Jess' QA - Podcast sponsorships, audience engagement, podcast hosts and community input.
  41. 04-29-21- Traci's Coaching Call- Rapid fire information- prepare for 1.5hr call next week, marketing and challenges that podcasters face.
  42. 04-27-21- Elsie's QA- New Apple Podcasts and Spotify subscription announcements!
  43. 04-22-21- Traci's Coaching Call- Relationships with co-hosts, difficult conversations and member support
  44. 04-15-21- Traci's Coaching Call- Clubhouse, self care, and new opportunities
  45. 04-13-21 - Elsie - Content for premium podcasts and expectations around $$
  46. 04-08-21 - Traci's Coaching Call- Fears around perfectionism and podcasting to publishing
  47. 04-01-21 - Traci's Coaching Call- Email lists, social media marketing, and trying new things
  48. 3-31-21 - Elsie - Rebranding, posting to YouTube, and marketing to your subscribers
  49. 3-25-21 - Traci's Coaching Call- Workflows and marketing strategies
  50. 3-23-21- Jess – Design talk, rebranding, consulting and monetization
  51. 03-18-21- Traci’s Coaching Call- Workflow Tips
  52. 03-16-21- Elsie - A walkthrough of the upcoming iOS 14.5 Apple Podcasts changes & Why artwork is even more important now
  53. 03-11-21 - Traci's Coaching Call- All about sponsorships
  54. 03-09-21 - Jessica - How much data is too much?
  55. 03-04-21 - Traci's Coaching Call
  56. 03-02-21 - Elsie- Engagement, Early Release & Adult Content
  57. 02-23-21 - Jessica- Talking Engagement in your Niche
  58. 02-18-21 - Traci's Coaching call
  59. 02-16-21 - Elsie's QA testing out Run The World
  60. 02-11-21 - Traci's Coaching call
  61. 02-09-21- Jessica- Media Kits, Website Links
  62. 02-04-21 - Traci's Coaching call
  63. 02-02-21 - Elsie
  64. 1-26-21 - Jessica
  65. 01-21-21 - Traci's Coaching call
  66. 01-19-21 - Elsie
  67. 01-12-21- Jessica
  68. 01-07-21 - Traci's Coaching Call
  69. 12-22-20- Elsie QA- Planning for 2021
  70. 12-17-20 - Traci's Coaching Call
  71. 12-15-20 - Elsie
  72. 12-01-20 – Elsie
  73. 11-19-20- Traci Coaching Call
  74. 11-17-20 - Elsie
  75. 11-12-20- Traci Coaching Call
  76. 11-10-20 - Jessica
  77. 11-05-20- Traci's Coaching Call
  78. 11-03-20 - Elsie
  79. 10-27-20 - Jessica
  80. 10-17-20 - Elsie
  81. 10-12-20 - Jessica
  82. 10-06-20 - Elsie
  83. 09-29-20 - Jessica
  84. 09-22-20 - Elsie
  85. 09-14-20 - Jessica
  86. 09-08-20 - Elsie
  87. 09-01-20 - Jessica
  88. 08-01-20 - Elsie
  89. Special Jess & Elsie QA!
  90. 07-11-20 - Elsie
  91. 06-23-20 - Jessica
  92. 06-15-20 - Elsie
  93. 06-9-20 - Jessica
  94. 06-02-20 - Elsie
  95. 05-28-20 - Jessica
  96. 05-20-20 - Elsie
  97. 05-12-20 - Jessica
  98. 05-05-20 - Elsie
  99. 04-28-20 - Jessica
  100. 04-21-20 - Elsie
  101. 04-14-20 - Jessica
  102. 04-07-20 - Elsie
  103. 03-31-20 - Jessica
  104. 03-30-20 - Elsie
  105. 03-24-20 - Elsie
  106. 03-17-20 - Jessica
  107. 02-25-20 - Elsie
  108. 02-18-20 - Elsie
  109. 02-11-20 - (Take 1) - Jessica
  110. 02-11-20 - (Take 2) - Jessica
  111. 02-11-20 - Jessica
  112. 02-04-20 - Elsie
  113. 01-28-20 - Jessica
  114. 01-21-20 - Elsie
  115. 01-14-20 - Jessica
  116. 12-19-19 - Elsie
  117. 12-17-19 - Jessica
  118. 12-3-19 - Jessica
  119. 11-26-19 - Elsie
  120. 11-12-19 - Elsie
  121. 11-09-19 - Jessica
  122. 11-09-19 - Take 2 - Jessica
  123. 11-7-18 - Jessica
  124. 11-5-19 - Jessica
  125. 10-29-19 - Elsie
  126. 9-24-19 - Elsie
  127. 9-17-19 - Elsie
  128. 9-11-19 - Jessica
  129. 9-3-19 - Elsie
  130. 8-27-19 - Jessica
  131. 8-20-19 - Elsie
  132. 8-7-19 - Jessica
  133. 7-16-19 - Elsie
  134. 7-11-19 - Jessica
  135. 7-3-19 - Elsie
  136. 6-28-19 - Jessica
  137. 6-28-19 - Elsie
  138. 6-11-19 - Jessica
  139. 5-28-19 - Jessica
  140. 5-23-19 - Elsie
  141. 5-14-19 - Jessica
  142. 5-9-19 - Elsie - Podfund Discussion
  143. 5-7-19 - Elsie
  144. 4-30-19 - Jessica
  145. 4-16-19 - Jessica
  146. 3-19-19 - Jessica
  147. 2-19-19 - Jessica
  148. 2-5-19 - Jessica
  149. 9-27-18 - Jessica
  150. 9-20-18 - Jessica
Lesson 93 of 150

06-9-20 – Jessica


[00:00:00] Hello. Hello everyone. So good to see you. Nice to be here. Tip your waitress. I’ll be here all week. Okay. So we can do this glasses on, or we can do this glasses off. I’m going to go with on because wow. It looks like I’ve been punched. Also, um, I can’t see even with my contacts, then they are no good. Oh, okay.

So Elsie posted a question from the lovely Akilah actually first, what I’m going to do is just open this. I’m going to open this video so that I can see your comments calorie here. And hello? Hello. Hi Carrie. Yes, I do like to be able to see. Even though it makes me look nerdy. We got to do. Okay. [00:01:00] So how is everyone today?

Hope we’re all doing good. I’m doing okay.

That Delaware is doing very well with their COVID cases. And so they’ve reopened daycare slash day camp for my little P Sheila. And so he’s going back to. School on Monday. Um, I know a lot of other States are surge. If you’re in one of those States, I’m very sorry. I’m very glad that we’re not because it’s becoming an anarchist it’s energy key all the time.

Last night in his sleep, he said, my name is Isaac, and I’m going to smash this place. Like what? No, what are you saying? And he goes, mom, I’m just dreaming. Oh my God, but that’s my life. Okay. So we do have a great question. If you have any questions that you can think of them in the comments, I will get to them.

Um, after, Oh, [00:02:00] Karen, you can travel from Denmark to Iceland, Germany and Norway. Ooh. That is exciting. Iceland. I would really love to go there someday, someday. Um, thank you, ms. Bonnie. Okay. So the question from Akila. Oh, that’s very large. I’ll take that off. Is as such, coming to you from your cows podcasters Akila piece, any tips on leveraging a ton of new followers and downloads to get sponsors locked in, I’m getting a lot of inquiries and new patronage, and we’ve literally tripled downloads over the last two weeks.

Congratulations. First of all, Mazda have on that. Um, also coverage on forbes.com and a few weeks before that and good morning America, his blog. Wow. That’s so great. I keep hearing that when you get coverage sponsors come knocking, I’ve gotten one and I was moving this month. Any ideas on how to leverage this attention specifically to gain sponsors?

Well, actually, yes, I do have [00:03:00] answers to that. So, um, specifically the best thing to do is to get. A couple of wait, am I still pixelated? Hold on.

I don’t know if I’m on the right wifi. You’ll have to just let me know if I find, if you want to text me, like, if I’ve cut out, let me know. Cause I don’t want to not be here cause yeah, I have a lot to say about this. So first thing is I want you to pick five companies that you think you might want to pitch, uh, to be a sponsor.

Um, since you’re an education Akila, I’m not sure specifically what I would. Pick some place where they have resources for your listeners, um, where they have resources for you. If you know your demograph well enough, you should know some kind of stuff they might need. Like it, I mean, so, so Akilah, his show is about unschooling.

Um, so in staples, or should we go smaller, cute [00:04:00] notebooks or is the unschool all about. Not having them write stuff down. Unschooling is different than homeschooling. You sort of like allow them to choose the direction of their education and you kind of nurture what it is that they’re interested in, what they want to do.

And along the way you teach them the basic things, but this way they are in charge of their own development. And it’s seems to work out really well. I would love to unschool my third child. I wish I could have done it with my older two, but I don’t have the BA double LLS to be honest with you because like my kids almost in kindergarten and I was having a tough time.

Like I don’t, I know the answer is work, but it’s hard. Teaching is very hard, I think, especially your own kid. So what kind of sponsors pick about. Five or six, maybe even 10 sponsors. And what you’re going to want to do is put together just a one sheet media kit. If you don’t have one already, you can use, there’s a media kit templates in canva.com.

You can, um, pick one of [00:05:00] those, put in your name of your show, your mission, your vision, and then all your stats, your social media stats, your download stats. If you have some space there, you could do, you know, Um, you know, that my, my podcast is on the rise and show the charts of everything growing. If you can, and then your pitch letter should be include the fact that you’re on a hot streak.

So you, you reach out and you say, Hey, I’m Akilah. I am the host of this podcast. And recently, you know, in the last month we’ve been featured on good morning, America for the blah, blah, blah. I’m very interested in talking with you about a partnership. Have you ever partnered with a podcast? Would you be interested in partnering with a podcast and you know, a couple of them should write you back if, just to say no, but have some backup, you know, like just, just say I’ve really been featured here in here.

I’m really gonna talk about this. Um, if you wanted to say like, I’m. [00:06:00] Um, you know, if you want to talk about your vision a little bit and like why you’re doing the unschooling thing, um, for it’s raising free people network. So if you wanted to talk a little bit about your mission, but I usually don’t do the whole here’s everything about me.

And until they say they want to do some kind of podcast advertising, cause every company does advertising, but not all sold on podcasts yet. So first you say a little bit about yourself. Definitely emphasize the fact that you’re on a hot streak by just saying recently I was featured in our downloads, have tripled.

Is this something you might be interested in? Um, when they say yes, then you send the media kit with all the information and offer to have a call with them on the phone, and then you can sort of like seal the deal. But, um, it’s a really good time to do that, especially because you’re on the rise and if you need help finding.

Names like who to contact. You can use LinkedIn sales [00:07:00] navigator, you can something called hunter.io. You can ask me. I could probably look it up as well. Um, if you want to chit chat about which sponsors you want, I might have their names already. So if you want to send me a DM tequila, you’re welcome to, um, because I’ve been pitching for shoe podcast live.

So. I may have who you’re looking for. I may not. I mean, but I have like, I have a couple hundred, so I may or may not have you need, but you can also find them on the sites that I mentioned. Um, and yeah, it’s absolutely a great time to do that. Oh, Hey. Um, so that answers that I think if anyone has any follow up, I know I probably tequila, not here cause LCU sent me that.

Um, she sent me that one. So, um, Thank you, Bonnie. She’s putting in the link, hunter.io in the comments. Thank you. Um, does anyone have any follow ups to that? Are there any other questions we want to talk about today? What do we think? What are we doing? [00:08:00] It’s so hot out here. It’s like 90 degrees today. I’m going to take him to the pool thing tonight.

Have a little nighttime, um, should be good time. Wow. What’s his giant lately. Bonnie’s link to the thing. Thank you. Thank you very much. Oh my gosh. Excuse me. So Elsie and I are working on some pretty exciting stuff we’ve been building. I think I told you like she, the super squad. Man, you hit 70 degrees.

I’m jealous. It’s hot. As a mother out here in Delaware, it’s very swampy and wet because we’re on the we’re on the water line. Like we’re right below the Philadelphia Harbor is a Wilmington Harbor. I dunno. It’s really, Delaware’s like a swamp. I’m nowhere near the beach. I’m like an hour and a half, but it’s so humid here compared to where I grew up in Maryland.

It’s ridiculous. Um, [00:09:00] Oh, same in DC. Yeah. It’s hot in DC today too. Woo Moto. Okay. So yeah, we’re building a membership. It’s almost done. I swear. It’s almost an oppression. I swear. It’s almost done. We’re also looking at building out a directory. Um, and so we’re doing that in confluence or congruently is the right word, maybe with.

She podcasts live so that the can we have some ways of highlighting the community before we get there. Um, okay. Bonnie, Bonnie, do people tend to leave you long messages? No. More than 90 seconds is not needed. If they have to talk more than 90 seconds, we’ll call back and do another one. But that has almost happened.

So the 90 seconds is fine. Okay. Oh, Carrie’s at the beach. That’s right. Carrie and I are our neighbors. Sure. If I go down to the beach, I’m going to call you Carrie. I don’t have no idea when that would be, but if it, if it happens soon, I’ll come, we [00:10:00] can come and drop some waves together. Um, okay. I have a guest tomorrow and she asked me to send her the questions.

Yeah, this is Karen. It was your question. Whether or not you should do it. If the question is whether or not you should do it. I mean, my answer is it depends on if you don’t want to do it. Like when it was my show and people would ask for questions, I would refuse. And I would say, I like to see where the conversation goes.

I don’t really need them to prep for anything. Um, it’s going to be very spontaneous, but I’ll be thorough and it’ll be fine, but I wouldn’t send questions. I don’t, I mean, I do think them up, I did slash do think them up in advance. But that doesn’t mean I would send them. No, I don’t do it. I like the conversation to be natural.

And I think that first of all, when, when you send the person questions, they have time to prepare and [00:11:00] then it sounds very rehearsed. So then there’s that. And then also I think when people send me the questions, like they want me to rehearse, which I also don’t like, I want to be authentically me not, uh, and not feel like I have to S you know, I mean, I don’t know if it’s like, do the, are they, you know, are they sending, you know, questions because they want you to have to be conscious of time.

Yeah. Some bullet points send her the outline if you want. But I don’t think you should know. Just say, just say there’s nothing for you to prepare. Yeah. Where everything will be fine. Don’t worry. I’ve got you covered. Um, and if this pur is a little more tentative than most, like, if she’s like, Oh, okay. I’m not sure.

Maybe get her on the call, like 10 minutes early. So you can warm her up before you get into the interview. Because if people are nervous because they couldn’t prepare, which is like kind of an LC thing, like she would probably want to see that. [00:12:00] Um, cause that’s just her like. If you could send them the outline, we will at least help her understand what she’s going to be talking about.

And then this way you still have control over the current patient. It’s going to flow. The topics is good too. Yeah, totally. Hi, Lena. Um, yeah, so no, the answer is no, I wouldn’t do it. I don’t look at them when I’m sent them and I don’t send them. I don’t like to send them, but I think your idea about doing some topics is a good one.

Yeah. So how’s everybody else doing it. Let me know if you have any follow ups to that. I’m going to go over here and see if there’s comments I’m missing. Oh, Stephanie likes the idea of a directory. Yeah, man. I’m working on it, working on it. Um, does anyone want to talk about podcasting and how it relates to.

Everything that’s been going on in politics in the [00:13:00] last week or two, I mean, not politics. I’m sorry. Politics is like, meaning Trump. I’m not talking about politics. I’m talking about like the current surge in activism. Thank you. These are my reading glasses. Um, if any questions about that, about how to deal with that on your show and how to deal with that in general, Elsie and I posted some anti-racist resources in the big group in a file, lots of podcast, episodes and articles and books in there that we can read to sort of learn, you know, kind of where we are on the, on the spectrum of racism.

Like. It’s kind of a weird thing to be like, Hey, you guys want to know how you’re racist and I’m not saying that you aren’t, but the way I like to describe it, and the way that LC has described it to me is like learning a language. Like when you go to school and you take French class, which I did. I took six years of French, in fact, and I can [00:14:00] order and ask where the bathroom is.

I know all the food words, and I know it was only Twilight, which is where’s the bathroom. If somebody speaks French to me, I could probably get 40% of what they’re saying. And this is kind of like the language of racism, um, white privilege, recentering, that kind of stuff. Like third words that I know, I know.

What they mean? Do I speak this fluently? No, I do not, but I’m still learning. And so if you also want to learn about how to be a better ally on your podcast and your business, it looks like we have lots of resources. You can ask me now, if you want everyone just got really quiet. Oh, maybe you don’t want to talk about that today.

And that’s fine too. But, yeah, it’s a great analogy talking about the land. It looks like it’s not like, Oh, you’re racist and now you’re not racist because I can sit here and name it at least five times. I was [00:15:00] unknowingly racist, actually knowingly times where, you know, I was nervous to be in a neighborhood or locked my doors of my car or.

What’s in the other dirt, you know, what’s in the other direction. Like those things are all inherently racist. There’s no reason for them except for what we’ve been taught in the media and by our parents. Um, Carrie says, I have learned a lot of new words. Yes. I thought about doing like a racist rhetoric vocabulary word every day on my personal profile so that people I’m connected to will know what it means like white centering or emotional labor or.

Um, she had just whatever, all the, all the other terms, full climax, stuff like that, just so people know it. Like I said, it’s of, it’s just like teaching them, you know, French word, French word of the day, you know, plus song. I know [00:16:00] you didn’t before and now you do. I might do it still. I dunno if it would be helpful, I feel like it would be helpful, but I also don’t want to be cocky about my, I saw you were looking Carrie for a white fragility book club.

Um, I have not read that one. I’m still working on the workshop. Uh, I mean, I could, I could do it if I find time to read, I very rarely read. I’ll have to do audio book. If there is one, Stephanie says, I realized when I went to do a review of USB based flat podcast yesterday, I only subscribed to two out of 200 subscriptions.

I thought I had diverse tastes. So this is shocking. I’m learning. I need to do better. Okay. So yes, we do need to do better. And I’ll just say this. When I started my podcast lady business radio, the reason I started it was because. All the business shows were done by white men. And they were mostly just interviewing other white men.

And [00:17:00] I wasn’t mad at them. I doubt it because I think people well, one to interview someone that they want to emanate. And if you are a white male, it makes sense that you would want to interview other white males. So Stephanie, you only subscribed to two black podcasts and maybe that’s because subconsciously you feel like.

That’s you can relate to they’re the most like me, therefore, that it takes just what you just said. Conscious effort to have diverse input, whether that’s creating a speaker lineup, whether it’s. Subscribing to more than one podcast, whether it’s what you watch on TV, all vision, whether it’s your friendships.

I’m I have a lot of friendships with all kinds of verse people put in person we’re in my hometown, not so much because I, my kid goes to the Jewish community center. Oh, there are, there are some [00:18:00] families of color there, but not a lot. And even if there were slash are. I don’t know that. I mean, I certainly wouldn’t all any of the moms, my closest friends, and certainly not from a best it’s just because birds of a feather sort of seem to flock together.

And I’m not saying she’s not like me. She lovely. In fact, her son, her daughter, and my son are in love with each other. So she’s a lovely lady, but I realized like, you know, I was seeing something where it says you should reach out to your black friends and like, see how they’re doing and see what you can do.

And I was like, God, do I have, I mean, I do have people that I can reach out to, but yeah, none that are within my vicinity, people that are all over the world, but not in my own hometown. So, um, Jenny says, that’s what I’m going to talk about on mine. Look at who you’re listening to. And who are you following?

Are you following black trans people, black trans people, et cetera. Yes. Um, Do you watch television with trans people on them? You need to have specific and conscious [00:19:00] input show Stephanie agree. She says reading other people’s reviews. I found a bunch I’m having a listen, already found a book podcast that I like.

Nice. Um, it’s one that I was talking about earlier in the call about unschooling is really smart. If you’re into that topic, um, She did an unschooling, Ted talk. She talks about how we’ve created emotional physically damaging habits, you know, when it comes to school and adult, child relationships. It’s fascinating.

Um, and yeah, and consciously when I put the show lineup together for she podcasts live, I go out to, I made my way to make sure that there are. As many diverse voices as I can get doing the topics. Um, and the only other thing I can do is try and encourage other people I work with. Oh, she will read. That’s cute.

That’s a cute title, um, that I [00:20:00] can encourage other people to do the same. So if you’re putting together an event, you have to consciously go out of your way. You can’t just like, we just had a bunch of applications come in and. The percentage of people of color was kind of low. And I’m like wondering, like, I mean, if it was because of the last week and all the stuff that’s been happening, the activism that’s been happening.

Yeah. I mean, certainly applying to speak at my little show is not the priority whatsoever, so I want to wait because I really want to make sure that I have a large cross section of women to pick from. So, um, but it’s tough. You know, and also, um, as I go in deeper, I start thinking about, I mean, we were talking about this with Elsie the other day on the show.

It’s like, I started thinking about all the times my parents said something derogatory about specific races and how, how, if at all, did I internalize it? Cause there was a period of time when my grandmother and my mother would [00:21:00] say something about. Black people. And I remember correcting them and saying, that’s not true.

And why would you say that? And that’s disgusting. Like, but as a kid, how much did I retain of that? How much do I, like, even though it disgusts me, how much of that is ingrained? Like it is, feels like it’s ingrained in your DNA because you don’t know what that made you think at age four, or even the fact that.

You know, my grandmother had a, you know, have you guys have ever seen the movie, the help? Like my grandmother had one of those Mays in the outfit. Every time I would go there, Bernice was there, you know, she was having a dinner. Her name was Bernice and she would wear the gray dress with the white. And she was the nicest lady.

And actually she and my, my grandmother were like best friends, but what did that do to my. To my conception of that race. I don’t know. So it’s stuff you really [00:22:00] have to think about. Should I stop talking about this? Cause I don’t wanna, I don’t want to, I don’t know, say the wrong thing certainly, but I also don’t want to make people uncomfortable.

I know these can be uncomfortable. Well, let me rephrase. I don’t want to turn this into a conversation that you weren’t prepared for. I don’t mind if you’re uncomfortable, uncomfortable conversations need to happen. I don’t want to jump into a conversation that you guys weren’t ready for. That’s not my intention, but just happened to come to this because the thought some people might have questions about it.

Oh, look, I am very pixelated. I apologize. Okay. So you guys have questions about anything. I mean, truly anything podcasting, race looting. Uh, huh, what else is there? Um, Stephanie says, yeah, my immigrant parents were so rare. Sister used to embarrass me so [00:23:00] much, also confused me cause they were discriminated against because of their differences.

So I never got why they were mean to others. Well, don’t they say that people are racist because they need to have someone to look down upon an order to feel better. I mean, it’s possible that group of people you’re the errands come from. Needed someone to sort of like step on in order to get a little higher in their own minds.

It’s not right, but it does happen a lot. Uh, Stephanie says question, let me have a girlfriend. Hmm.

I’m waiting for her question. John also have a question. Thank you, Danielle. I think it’s a good conversation. I think once you start thinking about it, you’ll both intrigued and horrified at your upbringing and what it’s done. I mean, it’s just me, it’s just me [00:24:00] with my whatever 20 experiences, positive or negative of racism, not of people, but of racism.

That I can clear. Remember now, imagine you have a group of people that have these same parents who have said things in the same experiences. Yeah. And it’s like a whole society of people that have preconceived notions for no good reason. Okay. Here’s your question. What do you do when people try to hijack a promo thread on the socials with irrelevant content or just ignore or just a link ignore or yell?

I want to yell, I hate off content people. Um, you never want to yell. I know the instinct is to yell, but. I don’t know else. He’s kind of got me out of the habit of yelling spite of myself, because it doesn’t make you look professional and people will think, Oh, she’s so hot headed. I don’t want to work with her.

You’re doing a promo on any social, Facebook, Twitter, Instagram, and someone starts talking about something. [00:25:00] You can just comment and say, this is probably what else you would suggest. And I’ve learned so much from her. So I’m gonna just let you have it. She would probably say this is a really great point and a great conversation.

There are other threads where we could talk about that. Oh, you, Oh, you delete them immediately. I can’t tell if we’re talking about off topic people or trolls. Cause there’s people who are talking about other shit and then there’s trolls. If they’re trolling, you delete. If they’re being hateful. It depends because you’re, you should allow dissenting voices, but if they’re like screaming nonsense, then yeah.

You have to delete it. If it’s offensive to others, then yeah. You can delete it. But if it’s just, well, who were like, you know, it’s sunny in Texas today. I mean, like, I wouldn’t necessarily delete that, but I would just be like, um, Thank you for letting us know. Did you have a question about the above? I try to re steer them around into the topic.

She says it’s been happening on Twitter. I’m not sure they [00:26:00] who who’s they, they lead option. Are you talking about they as whoever this is happening to, I short, I need to know if it’s a troll or just people who can’t stay on topic. Spani says, delete them right away and message them on Facebook. If they do it again, I block them.

Oh, okay. When he says they see a keyword post about their stuff connecting to, Oh yeah. I delete that. I that’s an Instagram thing that happens all the time where. Um, yeah, you, you do like women supporting women. Like I, I use hashtags like that and then all of a sudden there will be, um, you know, sunglasses, $8.

Yeah. I just delete that. Don’t message them, but I do delete, I just delete them cause it’s really off topic and it’s clearly spam. I do want you to get rid of spam cause spam sucks. The big one spam sucks. So bad Twitter. Wait, does Twitter have a delete option? You’re right. Let me [00:27:00] actually, right now let’s all go together.

Shall we I’ll share my screen and we will go see on, on justice, Twitter. Yes. I just spoke to about myself and the third person, whether or not you can delete people’s comments on your tweet. Let’s see. So here’s a tweet with a reply. Um,

this is her reply. Block mute and bed. You can report it and you can block the person, but you’re right. You cannot delete it. What happens if you block them? I guess you can’t see the comment that everybody else can see. Yeah, you’re right. No delete option. That’s weird. Okay. How about that? It does not have a delete option.

Well, that’s a shame. It really should. Um, as in what our president’s Twitter look like if he was given a delete button, it would be a lot of glory, glory. Hallelujah. I’ll tell you what, [00:28:00] um, Twitter is annoying. You could report, you know what report, if it’s on Twitter, it’s not relevant. You can report the delete.

You can report that comment as spam. Carrie says time, and then someone offering the same services. I turn it back on, sell to them. Ha ha. That’s a good idea. Womp womp, but yeah, I think, um, just report it because it’s clearly spam. They’re putting their own stuff. That’s spam and it’s not welcome and it’s not nice.

Tell them no more MOUs. Senorita. Does anyone have any other questions out marketing about sponsorship about. The event about

the news, about the virus, about, uh, what to do this summer. I am here, use me and abuse me, use [00:29:00] me and abuse me, use me and abuse me. You know what? I should pull that and make it like a. I should make that like a little video for Instagram. Um, okay. I think that’s it. You guys. Hi, Kimberly Sumpter. Nice to see you, sweetie.

Lovely to see you. Do you have any questions ms. Kimberly? Almost done. Nobody really has questions for me anymore, which is fine. I get it. It’s okay. You know, I don’t know about you guys, but all the things that I’ve had to do this week, um, I’ve been doing very much of it. Cause I’ve been thinking a lot about, uh, activism and protesting.

Lena says, can you speak about the website you’ve spoken about before? That’s going to be tough. Oh, on sponsorship, the website. Oh. I know which [00:30:00] one you’re talking about, but Oh, okay. So where to find. So I think she’s asking where to find the right names for sponsorship. How do you find who you’re looking for?

So I’m going to share my screen again, because I can just do a quick tutorial for you. I know I’m a little bit pixilated and I apologize, but let’s go to Hunter. I have to start. Okay. Say you want. Staples sign in. I have a free account and I believe I’m going to sign in. Okay, here we go. Free plan. So let’s say you want to know who at, let’s say trader Joe’s cause they don’t advertise.

So this is not going to help you. Unfortunately, trader Joe’s, uh, Actually it’s supposed to be a domain. So  dot com. It comes [00:31:00] up with the executive level support people.

Okay. So we have Mitch Heger, executive vice president marketing and merchandising. We have the VP, here’s another VP. This one has two sources. Look at the sources, see how old they are. See, this is from January of last year. How old is this one? Older. So maybe we don’t want it. We want Matt. Um, L me, we don’t know who that is.

W uh, please remember portals, but anyway, you can go down here and see who it is, see who the right person might be. So this is hunter.io, which is a good one. I also like to use sales navigator in LinkedIn. Although you can really only manage people on LinkedIn, which I find very annoying, but regardless, I’m going to do it anyway.

Okay. Again, we’ll look at trader Joe’s. So in here you can pick, look for the call leads and account lead is the contact and [00:32:00] account is the company. So I’m going to put it in trader Joe’s here. Here are all the employees. Decision-makers common connections, similar companies. So I can save the company in a lead list.

And then, um, if you come over here, you can either make custom lists or you can just search by if you know what city the person’s in or where the headquarters are they in marketing. You might want that one, or what type of senior level do we have going on here? Do you want an owner partner, VP director. I mean, it’s a lot of people, um, Regional vice president VP.

So VP operation doesn’t mean vice president. Like it doesn’t normal places. So let’s do,

uh, maybe the title, maybe you want CML. Do they even have that chief [00:33:00] marketing officer?

Nope. They don’t, that’s not what the name of their thing is called, but so in here you have to peddle a little bit more, or you can just do decision-makers. Let’s see who that senior director was still 291 people for the love of God, CIO, CFO. There you go. VP director, vice president of merchandising treasurer.

So that’s a good way of finding people to now, once you get this person, let’s say, I want Tim Martin, the chances of them having contact info, impossible, but that’s why you do this one. So Tim Martin, now I can do this over here. I can go trader Joe’s find someone in March in boom. We haven’t found this email on the web.

But then they’ll do a green guess because you see how the other ones all have like ms. Slow S [00:34:00] Hamilton. So they’re going to guess that the nomenclature is first letter full, last name. So you can say that, and then you can look after that person. So you can use both tools together in order to find your leaves as well.

I like to do that. Um, Sort of cheapest. I mean, sales navigator is 70 bucks a month, but I only, I only prospect a couple months out of the year. So I turn it off once I’ve got all my sponsors or when I have all the leads that I need, I turn it off. I’m with this. I don’t need it as much as you know, I don’t need it as much as I used to.

So this had turned on and off as well, but there’s, there’s definitely plans you can pay for that are not expensive. Let’s see how much it costs. Yeah. So a thousand requests is 49 bucks. So if I can get a thousand people out of this, I mean, I’m good for the year. I can just pay 49 and be done needed all year long.

So that’s usually what I do. All right. Let me go back over here and let me stop sharing my screen and see [00:35:00] what you guys have as far as, um, questions, the wall produced. I did one on sponsorship or podcast. Oh, that’s really good. It’s called why podcasts.org. It’s really, really old. I’m not updated it in the longest time.

Hi cam. She says I haven’t contended my iPad. I’m good. Thank you. Hi. Nice to see you. Um, yeah, so hopefully you guys will, um, you can remember that. I always refer back to this. I hope it wasn’t too pixelated so that you can see what I was doing. Um, and that’s it. I hope it’s been good. Uh, I’m going to add this to the membership.

Um, so you guys will start being able to see stuff behind the scenes in what we’re calling the digital vault soon. So I’m very excited. Hope everything is great with you guys. Um, please reach out to me if you have any questions whatsoever, let me know Jess, that she podcasts.com. You can also post in here tag [00:36:00] me.

Um, let me know if you need anything else. I love you guys. If you don’t have anything else, I’m going to, I’m going to bang out of here, cause I’m going to sweaty in this office. To be honest with you, I’m giving a little dewy cause you can’t tell, I think I need a fan or something. Alright. I love you guys.

Have a wonderful day. Take care.

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