07-08-21- Traci’s Coaching Call- PR tips and pitching yourself, collaborations, and great SEO tips
[00:00:00] Hey, hello. I’m going to go ahead and make you the host.
You had a big crowd. Let you let every PN mom pulling some stuff up. Yeah. Okay.
[00:01:00] Good. All these happy smiley faces morning, everyone, or afternoon, depending on hi. James, you got like the blue screen go in. Oh,
I’m just pulling up a couple of things for reference. Uh, so lots of faces. Hello, Christina. Selema we missed you. But I have missed you guys a lot, but it’s my birthday. And so I am cheating and I’m getting a manager role. We’re talking. Oh,
[00:02:00] thank you. I don’t know if you can hear me. I had, I love the Instagram posts for part-time awesome, Tori. Yay. Did you hear that? She loves them. Thank you. Jordan been working really hard on that, so that’s exciting. Okay. So, um, let’s go ahead and get started. And, um, Christina, you’re on mute, but if at any point, if you want to introduce yourself, if you haven’t been here or haven’t been here in a while, would love to get reacquainted with you, but that is your choice.
So you can do that if you like at any point in time, but welcome and, uh, Okay, well, let’s start the way we normally start because we have to have some fun wins since we’ve had a holiday weekend and we did such a great self care focused call going [00:03:00] into the holiday weekend. Um, so Jen’s laughing. I don’t know if that means you want to go or you’re just, no, I was laughing at my meltdown from last call, right.
Well, you know, what that’s, what community support is all about. So Jen was having some website issues with her brand new website, which was her win her hundredth episode and the launch of a new website until she went to show it to us and it wasn’t there. So we’re very glad that, well, it was working.
Thank you everybody. Um, so everything is fixed. Yeah. Okay. So do you have an additional way. Um, I think, I mean, lots of things happening. I was featured in a New York, small business magazine last week, the last week, I think. Um, so that too, um, just lots of PR things happening, which is really [00:04:00] fun. And, um, continuing to plug along episode 1 0 1 is out working on 1 0 2.
So, you know, it was really funny because I was so focused on the 100 that I was like, oh, cool. I need another one. Yeah, it doesn’t stop at a hundred. It clearly doesn’t. Um, since you brought up the PR, are there any particular, I know I’ve personally well had a little bit of an up close and personal video of your press, but you know, based on working with you on your website, which we appreciated so much, and I do think it is absolutely beautiful.
If you guys have not seen it a. To the, um, Chad, it’s a salad with a side of fries podcast. Some of you may have seen it last week and once it got back up, but, uh, take a look and check it out. But, um, since you brought PR up and that is such a good thing for discovery, and you’ve been really very consistently writing for thrive and medium, which I know is, is one of your PR strategies.
Let’s talk about some of this new PR in any kind of tips that may have [00:05:00] occurred for you to get that. Um, Well that TV appearance that I think, did I share that with you guys a couple of weeks ago? Um, yeah, so that one actually came out of pitching so regularly every week I pitch somewhere between like four and eight podcasts to be a guest on their show.
So, what that looks like is, you know, doing some research to find shows whose audiences overlap. I also, while there are some that are pretty directly talking about what I talk about, I like to do a lot that are sort of adjacent. So I like to do a lot of personal development podcasts. I like to do a lot of even business podcasts.
And we talk about like wellness for entrepreneurs and how you are your business. So if you go down at all, goes down, um, So I tend to, I have a handful of topics that I tend to pitch, but I look through, you know, w what topics they cover, [00:06:00] where I could add value what’s different, but makes sense. Given the kinds of conversations that they have.
So then the email it’s a template. First part is, love your show, name, the show, um, and your mission to fill in the blank with their mission for their podcast. Would love to collaborate or, you know, wondering if you’re open to collaborating and then my bio, and then in the next paragraph, I re reference one or two of the episodes they’ve done that I liked and why.
And then the topic I’m pitching and sort of flesh it out with a couple of bullet points so that if they didn’t do any research, they could take that email and have a couple of questions to ask me from what I wrote in that. And then. Um, so send those emails. I generally follow up on each of those emails twice.
So the first follow-up is like two weeks after the first follow-up. [00:07:00] And the second followup is usually like three to four weeks after the second follow-up cause like we’re busy. Um, and so that TV appearance came out of pitching a podcast because that, um, Her, I didn’t, I mean, it says in the description of her podcasts, that she’s also a news anchor, but like, I didn’t think anything of it in my mind, they’re not necessarily connected.
You know what I mean? That’s just who she is. So shall we all want to reach out to this? Well, so what happened was I had pitched her something for her show. And she said, you know, our podcast is all, um, Olympic stuff for the next couple of months, but this would be a great topic for a segment on my morning show.
I’m forwarding this to my producer. I was like, great. Can’t wait to chat with your producer. Literally did not think twice about it if it happens. Great. If it [00:08:00] doesn’t, you know, whatever we’ll follow up in the fall to do a podcast episode. And then a few weeks went by, didn’t hear anything, did the normal follow up, you know, in the exact same way that it normally would.
And then heard from the producer who was like, that week was like, can you do Wednesday, Thursday or Friday from this time to this time? And I was like, okay. This is happening, um, Wednesday, the earliest slot you have available. Um, and so like, I mean, so the outreach to other podcasts, I mean, Tracy knows, I think we sent you a list of like 60 something podcasts that I’ve guessed guested that’s word on.
Um, And it’s just practice. And it’s also interesting, like I’ve had so many people who then reach out to me on social media or send a [00:09:00] message, um, you know, or become a member and then. Do a session with them. They say, you know, oh, I originally heard you on this person’s podcast. And you know, so I think one of the first things I learned was the best way to grow a podcast audience is to reach other podcast audiences, right?
Like they’re already podcast listeners. They already listened to things in this category and. I mean, you guys, most of you guys know this, like my energy around health and nutrition is a little different than the typical, you know, like nutritionist, dietician, health coach. And so when I go on other people’s podcasts, it’s interesting, but like the people who respond to my energy around it, like there’s one in particular, I’m thinking of where like she’s very calm and mellow, but she has great content, but like I’m.
Like a firecracker compared to this woman, but her audience was like, wait that yes. And so, you know, I [00:10:00] mean, listen, people have room for more than one podcast in a category. Okay. So one last thing I want to unpack a couple of the highlights that you said with this latest press, which was an article feature, correct?
The one there, when that you shared in terms of being featured in an article. Yeah. So how, what was that as a result of podcast outreach or did they find you, or did you submit, so that one it’s sort of interesting. So I was selected as one of like New York, 100 small businesses for like a one year program or whatever.
So it’s an, it’s a magazine that they produce. Um, ha somebody nominated me for that. And I filled out the form under the podcast rather than like. My business, that’s a lot less exciting on the internet than the podcast, um, and was selected. And so they chose a couple of us who were in the wellness space to [00:11:00] feature in this category.
Like a lot of these 100 businesses were featured in this magazine. Um, beyond that, I don’t know. So, let me unpack a couple of highlights for what you were just saying, which is one is the most critical piece of information that you shared around in your email that you send to your outreach for podcast appearances is that you rec you in the subject line, mentioned the name of their shell and secondarily in the body of the email, you mentioned.
There their particular mission or shed description or highlight something that’s very specific to their show. And then third, I think you mentioned that. So I’m going to piggyback on it. If you didn’t, then you mentioned the topics that you could talk about. You can also look at the other episodes that they have released and create a variation of or something.
Or one of the things that, um, [00:12:00] that I do want to have guests is I will take their episode topic based on a blog post or something that they’ve written. Cause I know it’s something that they’re already familiar with. So if they have a blog and a podcast on their website, maybe look at their blog topics versus their podcast.
If they’re doing. And select something that, you know, immediately is going to resonate with them and coming from somebody. And I’m sure there are other people on this call that have had this experience of getting inundated with requests, for podcast guests, from people who don’t even have never listened to my show, having their, their submissions aren’t even in alignment with the topic of my show.
And they just clearly are just blank. Sending out outreach emails like that is so frustrating. Um, because it’s, it’s, it takes time to look at these emails, right. And you don’t want to miss an opportunity. So you want to review the emails that you get. But when there are people who don’t even just don’t even re it doesn’t [00:13:00] even share that they haven’t even looked at your share or what it, what, and even, um, you know, on your website, you can also put very specific.
Are you interested in being a guest on our podcast? And then you can list what you’re looking for. Is this, are you a person who’s done this or are you in, you know, like you can list the criteria of what you’re looking for, for someone’s on content to be a guest on your show. And there’s still sometimes, well, even.
Acknowledge that. So, um, so what I’m applauding you is that you’re, you’re likely getting such a good response because you’re, you’re hitting every tier acknowledging their share knowledge and the mission of their share in providing them with two or three different topic, ideas that are in alignment with the kind of show that they produce.
So kudos, that’s amazing and so important. And then with the reporter and following up, I think that’s the other thing too, is that, um, It just happened that that was a reporter, but the fact that you have a followup process in [00:14:00] place, I want everyone to pay attention to that too, because it’s, it’s, I mean, it’s not even easy to send out one email, right.
And it takes time and everything. But if you’re going to take the time and energy and resources to send out the first email, please send out the second one. And the third one, because it can take anywhere from three to five touch points to get someone to respond on any in that’s, you know, a sponsorship outreach and everything.
So it’s the shell up, follow up, follow through. A lot of people show up, but they don’t follow up. A lot of people follow up. They don’t follow through. So make sure your process is 30 stages minimum to make sure that, you know, because again, people are busy, we’re all busy. So we know like if we hear from somebody three times, we’re probably likely to get.
Okay, seriously, she either really wants to be a mush or she’s got something good to say or both. And so I, I wanted to kind of highlight all of that and congratulations on the PR that you’re getting. Great. Thank you. And one of the things too, like in the [00:15:00] body of the email, I pitch one topic and flesh that out and I attach, like I have a speaker one sheet, so then I attach that and it has other topics.
So if I’m debating between two topics to pitch them, but one is on the one sheet, I put the other one in the email, so they get a couple options and they can kind of do what they want to do. So later in the call, I won’t put you on the spot to do that right now, but later in the call, if you want to share or do a screen share and show us your one sheet, I think that would also be helpful too, for people to see what that looks like.
Um, Okay, great, great PR temps. Um, so who else would like to share when,
okay. I’m going to go with crystal because I also want to hear from her and introduce yourself, and then we’re going right to you, Diane. Hi everybody. My name is crystal. This is the first time I’ve been [00:16:00] on this call with Tracy. So glad to connect with all of you. Um, my win is that I just finally relaunched my podcast.
Yeah, that’s so great. Tell us all about it. So the name of my podcast, it’s called sole purpose podcast and it’s focused on embodied spiritual awakening, integrating light and shadow. And so it, it pushes up against a lot of the teachings in, in the space. So it’s definitely like controversial topics and controversial takes, uh, which is fun for me.
And I’m also ready to get some fire back at me. Um, And one question I have for you, Tracy is about the call to action. So at this point I’m not planning on taking on any sponsors. So the call to action is, you know, the focus is driving business, driving people to my business. So right now, at the end, I have a [00:17:00] call to action for them to get a free soul success journal and meditation.
So just a free opt-in at the website. And then I do the call to action. For reviews. So the first question is the bottom line is, um, Is it, would it be too much because of course I want to let people know that I have, that I take on private clients and do a mastermind. Um, so my question is if I do the free solo success journal, as well as tell people that they can apply to work with me on my website, or can I do both of those?
And then there would be three calls to action, um, or should I alternate them or cause part of it was like, I’m like I’m driving people to this free opt-in. But really what I want is the people who want to work with me to just apply to work with me. Um, so I would love your feedback on that piece. And then the second question is about asking for reviews.
You know, my focus is driving reviews to apple [00:18:00] podcasts, but would you suggest, I say that or just say on your favorite podcasting app? Okay, great questions. Um, actually, and I’m also glad that you brought up the call to action, because that was my third thing that I was going to say in regards to what Jen was sharing also and how, when you are guesting on, I said, I’m kind of going to circle through to your question that kind of do the overview first.
So when you’re testing on other people’s podcasts, make sure that you have a specific. Call to action. And it can be as simple as followers on social media or subscribe, follow our podcast. But when you’re guesting on other people’s podcasts to Jen’s point about the best way to grow your audience is to speak to other podcasters.
So a call to action. When you’re guesting on someone else’s podcast, ideally should be so specific that if you have an opt-in for a newsletter or for a download, like you were saying, Um, make sure you specifically give [00:19:00] out a call to action that someone can go to and do something as a result of hearing you so that they can engage with you.
Um, so that’s one thing that I wanted to piggyback onto what Jen was saying. And then you brought that up, which is a great question as well, in terms of your. My first question to you is how is your podcast? Do you have a voice over closing out your podcast in addition to new wrapping up? Or do you, do you, are you solely the only the sole person rapping?
Yep. It’s only me and it’s not, you know, and I do it for each part. Like I don’t have an intro and outro because I never listened to them. And so I’m making the podcast that I want to listen to. And that’s absolutely your preference. Um, what it does do though, is it. Comp not complicate, but if you’re having multiple calls to action, the easiest way to accomplish that is to have the one call to action that you’re focusing on as you’re wrapping up and then include a separate call to action and a professional [00:20:00] voiceover or a voiceover close.
Um, and that is obviously right. If you’re closing the podcast on your own, always be very succinct, very clear and give one option. There’s a phrase that I have used quite frequently over the years in sales training and other things like that that says the confused mind says no. So if you give them too many choices, then they won’t do anything.
So it’ll be like she said, for me to do this. And then she said for me to do that, and I thought she’d read this, but I’m not sure. So what the hell I’ll just listen, next time. Maybe I’ll. Um, so I would, um, if you’re using your opt-in, which is a really good call, strong call to action, I’m assuming that opt-in then connect to your email, right?
Yeah. Like, so they’re signing up for an email newsletter at that point when they’re opting in. Okay, perfect. So, so I would maybe look at it. And how often are you releasing? Once a [00:21:00] week? At least. Okay, great. Okay. I would give yourself a designated amount of time in whether it’s, I mean, I’m a big advocate for 13 weeks, cause it’s 90 days.
And a lot of times it can take 90 days for people to take action. So over the course of 13 episodes, I would use the same call to action very specifically and use the same one because there’s a lot of value in frequency and repetition. So the more people hear it, the more likely they are to engage. So designate 13 episodes or 13 weeks, and use that same call to action and see what kind of results that you’re getting.
And then, um, pivot. Then if you want to get people to sign up, to work with you, there’s a lot of authenticity and involved. People want to get to know you. They want to know more about, you know, more about how to work with you. So perhaps set up a situation on your website with a calendar lake or something where someone can have a three 15.
Consultation with you or 30 minutes, if you [00:22:00] feeling exceptionally generous with your time. So they’ll hear you on the website. They’ll get too, I mean, I’m sorry. They’re there. They will hear you on the podcast. They will see on your website that they can sign up for a free consultation. So when they go for the opt-in that’s, that option is also.
And then you’re cultivating this relationship through your podcast with people, and as they get to know you more and for longer, then they are more likely to want to sign up to work with you, but they can have the opportunity to have this one-on-one with you first, just to kind of see if it’s a fit. Um, and so I would say stick to one call to action, do it for 13 weeks to see what kind of response you get and have the free consultation set up for people that want to work with.
And then always, um, you could also integrate testimonials from people who have worked with you. So with you can have them record some testimonials, um, about what it’s like to work with you. Or you could, if it, if [00:23:00] it’s appropriate, you could interview people that you have worked with and they could be sharing their experience as part of your content creation and just you’re building this rapport with people to take them to the next level.
That sounds good. And that was part of my conflict is I know that it’s like one call to action, one constant action, but then I was questioning it. So it’s super helpful to focus on the opt-in, but then make it easy for people. Uh, you know, that it’ll come through in the email, you know, to remind people that I work with them privately.
And then if they want to take that next step, either from the thank you page or from in the email sequence to integrate it there. Uh, and then just mention in the podcast that I work with private clients, so that if somebody is really like, how do I work with her that they’ll, they’ll go after it. Yeah.
Yeah, I think, and I think too that, um, you know, it’s, if you just launch, like put [00:24:00] all of this in place for the next 13 weeks and then evaluate where you saw the uptakes and where you did it, and if you have that free consultation opportunity. That you can also permit that alongside the podcast, in your newsletters and social and things like that, and just see where you’re getting the, where you’re getting the, um, engagement.
Yeah. Yeah. And it’s, and it’s working, you know, I have a very small audience it’s just started and it’s, you know, people are opting in, so yay. It’s working, especially being new. Oh, you’re so welcome. Welcome, and help. Um, I just threw it in the chat. I was saying at the end of every episode, when I get my social handle and website, I say, you know, please send me a message.
This is also the easiest way to learn more about working with me directly. Yeah. And that’s in the chat. Um, crystal, if you want to, you know, make a note of that. Cause I think that’s important to you. Like it’s a, it’s a [00:25:00] very like understated way of encouraging people to engage with you. Right. One of the things that I always say about podcasting is, you know, you’re starting the conversation and you’re, you’re creating the conversation.
You’re continuing the conversation and then you’re encouraging people to continue the conversation with you afterwards, though. My, exactly the right order, I usually say, but it’s close enough. Okay. Diana. Hi, um, I have an unstable connection, so I turned off my video for right now. And, um, I’m going to speed through what I’m saying, just so that I don’t get cut off or disconnected from everybody.
But I was so excited this week. I had a big win. I recorded a podcast with a guest cohost and it was with Jay.
Yes. What’s that [00:26:00] here, but not on video either. I was getting work done. I was slamming day, but I’m listening. So please Diana proceed. So, and I was so excited because we. Uh, you know, we have different, complete different podcasts. Hers is on amicable divorces. Mine’s on TV and film, but we merged together because we both, um, really enjoy the real Housewives of Beverly Hills.
And there’s a big divorce going on. On that show right now. So it really worked, uh, with what we were both talking about, but also Judith was, uh, she’s so, so such a wealth of information. She is such so much fun, such a delight. She has backstories that I love because I really love TV and film. I really love acting.
I really love filmmaking, but I really love. Also to know, um, just [00:27:00] all this background on, on people and where they live, how they live. And so she just had all that information. So it was just a really, really fun, um, podcast to do with her really fun episode to do with her. So, um, I’m just really grateful for her to her, for stepping in and doing that with me.
So, um, and it’s going to release next, uh, And may I say that it was the highlight of my week. I cannot tell you how much I enjoyed that. Diana. I felt a great energy and connection with you. And I love talking about useless information. If I could, for being a font of useless information, I would be wealthy.
Um, but thank you for a second now, but I mean, that was, that was a ton of fun. Well, and then I just want to say. One of the reasons I love the pod community sandwich is the mutual collaborations that have [00:28:00] started to be created amongst this group and successful collaboration that just continued to grow and grow.
And what a great Testament to two fabulous pod-casters in a pod have community coming together and co-hosting a show with each other. Like what a great it’s one thing to be a guest on someone else’s podcast, but to. Open up the option of co-hosting with another community member. I mean, that’s like that’s over the top.
So congratulations ladies and I can’t wait to listen to the episode and I want to tell you that Diana. I’m talking to you and about you in the third person, Diana preparation was phenomenal. It wasn’t overbearing, but she wrote a little soft script and I really appreciated that. You know, she gave me where she was going to be coming from and then left it open where my name was.
To comment the way I needed to comment. And so I was nicely [00:29:00] prepared and I thought that was really good. Diana, the way you set that up for me. Thank you. Thank you, Judith. I appreciate that. Thank you. So I just want to say for some, to the group, for some people that are new, that haven’t followed Diana’s journey is like when she very first came to pod community, one of her struggles that she was experiencing was that she was highly more, highly motivated and engaged.
Existing cohorts. There wasn’t any kind of negativity around the relationship. It was just that you Diana were putting so much more into the podcast at that point in time with scheduling and everything else. And as you walked through this journey with everyone else’s support and encouragement and advice, you have evolved from kind of struggling with that relationship to taking your podcasts to a level by inviting guests co-hosts and really standing strong in your position as a host and how you wanted your show to be.
But also being flexible and being open to feedback and ideas. And now it’s gone to a whole [00:30:00] nother level of like bringing and careful. With different subject titles and expertise. And I just want to really applaud your willingness to stand in your own strength about what, how you see your show, but also being open for the feedback that this group has given you to really take things to another level.
So, you know, kudos to you because change only comes if you’re willing to take action. Yeah, absolutely. Thank you so much for saying that that’s so true and it, I just love this community. They’re so supportive. So thank you. Well, yay me. Um, and so on the, on the note of show prep for your guests, um, I want to do a shout out to Cheryl Holly.
You interviewed me on her podcast and I’m pretty excited about it, but her level of prep on me was so good that she brought up things I’d forgotten about.
So Cheryl, your amount of prep that you [00:31:00] did for your interview with me was phenomenal and it really showed, and it was much appreciated. Thank I can say for anyone who’s ever been interviewed on a podcast. It’s very, it’s very nice. When you can tell that someone you spend some time really learning more about you.
Well, that means the world. Um, Pricey. Thank you so much. And I was going to say that there was another collaboration between pod hive members, but you shared with everybody. So thank you so much. And, um, I, you are just delightful. I mean, Tracy, you have, everybody knows this, that your energy is so amazing.
And yet when you get on a podcast, you’re just, you it’s like you take it up a notch. Uh, you know, actually about 10 notches and you just have this, uh, VIM and vigor, that is, you wish everybody, every guest would have, because it’s contagious. I was on a real high for several hours after that. So thank you so [00:32:00] much, Jen.
May I share, um, my win? Yes, absolutely. Um, well, today is my one-year anniversary from my very first episode. Yeah. Hey, congratulations.
Thank you. Um, that’s my win. And, and yet surrounding that, um, I am part of a beta test of a testimonial, uh, rating. Station on my website, if you will, it allows listeners to go to your website page and recorded a testimony or review. Um, and then other people can listen to it. And it’s a really nice feature to have on your website.
Well, first some reason my particular they’re still trying the engineers are scratching their head as to why I’m having so many problems because there’s [00:33:00] other podcasts. Who are using this and I took their lead. It’s a fabulous, um, it’s a fabulous platform when it works. So I did this whole two week, uh, Encore presentation of my pilot episode and my first episode with a giveaway go to my podcast page, leave a review wa wa wa the recorder doesn’t load.
So, um, yeah, even when you’re doing your best and in the midst of a celebration, things can go just really wonky. However, it was really nice that a listener took the time to write me and say, I’m trying to leave you a review, but did you know that your recorder isn’t showing? And, um, it turns out you have to refresh the page, but anyway, long story short.
I have a celebration and also just, you know, you just have to go with the flow and, and go, you know, is that the worst thing that can happen in life? No, but it is a [00:34:00] kind of a learning moment of before you put that. Make sure everything works. So anyway, um, thank you Tracy. Again, for, for being a guest in it.
I’ve been gone several weeks and it sounds like that I’ve missed some interesting things. I’m sorry, Mr. Meltdown, Jen, that would be, I appreciate a good meltdown cause I have them at least once a day.
It was quite the meltdown, but I mean, now that it’s all fixed, I think it’s okay to say it was kind of fun in that it would happen so quickly cause she was like sharing wins and then all of a sudden it was.
Everybody rallied to help her out. And then that was amazing. And then at the end, it all got fixed and we all cheered her on for hers the best. Cause she has been her newsletter out, she’d gone in and edited something on our website. And then she thought. [00:35:00] It didn’t do anything, but what it did was like totally shut down or website, and then she’d been her newsletter out announcing the new website.
So timing was of the essence. It was very important to address it in that moment. And we did, and it was amazing. It must’ve been in the air, Jim cause I, you know, I looked at the analytics for the two episodes. I did Encore presentations of, I got a lot of listeners. You know, said to me that people wanted to enter my contest, but don’t want anyway.
Perfect. I can provide an additional takeaway to that as well. Is that if you were from the user experience side, if you’re one of those people and I am one of these people, so this is why I’m saying this, and I’m learning this as a takeaway for myself. If I go to do something like that and it doesn’t work, then I just assume that someone else has reported.
That it doesn’t work. And so I don’t usually take the time to then go and say, oh, Hey, it’s not working. And so what I’m taking away from what you’re [00:36:00] saying in a really positive way is that if you were experiencing this from a user side, even if the person has already found out about it, 13 times, let them know, because if you assume that they know what if they don’t.
So if that person hadn’t emailed you, you wouldn’t have known. So I think it’s just something that we just like, even if the power’s out in my neighborhood, I just assume someone else’s called, you know, and I mean, it’s like, I don’t know why I’m that way, but I am. I just stated that someone else has already reported it, so I don’t report it.
And I think that as a fellow podcaster, you have an experience with someone’s situation, you know, just, just be that person to let them know. I would want to know five times rather than not, not at all. So I think it’s, I’m great. I’m grateful you brought that up.
Love to hear from someone else on a way. And if not, we can move into questions or do [00:37:00] a combo like crystal day. I have a win. Hey Charlotte, or are you, are you ready? Oh,
Gulf coast, most woman that is not me on the cover. My mother-in-law wanted to know why I was not on the cover, but I, I actually, we had this little video on social media where I shoot my, I recorded my mom as she found me in the magazine, my 88 year old mom. And she went on and on about how awesome it was and trying to find the page real quick.
Oh, here it goes. So. Here I am. Oh my gosh. Congratulations and read what that headline says. Yeah. Um, driving forces, um, Mississippi, Gulf coast, community college alumni stand out as leaders and workforce education and healthcare, um, [00:38:00] driving forces in their communities and around them. So it was, um, I was among these three women, um, how it is from the alumni group.
And this was a spinoff from when I spoke at the Coliseum back in may and I was featured in this magazine. It happens to be, this particular edition is featuring 106 successful women to know. So I I’m in really good company in this edition. So it’s been really nice. A bunch of them and that they shipped them to me because this, I live in South Carolina, but Gulf coast woman is really, it’s an empowerment, women’s empowerment magazine.
It’s for women by women. And it’s really along the, along the they’re based along the Gulf coast of Mississippi. So it covers a little bit of Louisiana, Alabama, and Florida, but that kind of Gulf coast region. So, um, for people down there, they all know about it. And I had to just kind of get it all sent to me.
So I posted on my. Social media and in everywhere. And everybody’s like really flipping [00:39:00] out and in my family, all my family and friends that are from Mississippi are really losing their minds right now. Exciting. Are you going to get it framed through your outfit? So shit do that. I don’t, you know, I, I was excited when I got, yeah, it’s like really good.
That’s nice. That’s what I should do like that. Yeah, it’s it? Well, the magazine publication that did that, it’s called luck box. Um, they actually sent me a link. They made it really easy. They sent me a link and I’m sure they have like some sort of revenue relationship with the government does it. They sent me a link and I was able to order it like straight from there, but at any, for any Framestore, it’s the content.
It’s mounted with four silver circles. So it’s off the wall just a little bit, but yeah, I think you should definitely get it framed. Yeah, I like that. Yeah, it was, it was a lot of fun. I was like really excited and, and, um, [00:40:00] Yeah, my mom’s like, I need a copy of that from my pastor. He doesn’t know me no matter what your age is, you’re still her baby.
Oh, I love that. Congratulations. Okay. Anyone else like to share Judith? I would love it. If you would share about your most recent experience talking to your YouTube expert. Oh, that’s. Thank you. So here’s my email to you, Tracy, verbally, uh, sent to you. This guy was a wealth of information. He, of course, he’s a millennial.
Um, his name is Ben abig. And so with the rebrand, um, I still wasn’t getting. As many hits or downloads as I would like, although it did go up a little bit, but, and I, and I thought, well, what’s going on? So he took me through this key word ex [00:41:00] um, uh, exploration. He uses this thing called keyword essentials, and I haven’t had time today to actually go on.
Yeah. See if I can find it, but it’s a YouTube. Oh, neater it’s ha it, it, it, it gives you phrases for how people search on YouTube and they search in question form. Generally. He says, and then it gives you a rating for when you plug in keywords, how effective they’re going to be in the SEO. And, um, we went through a ton of these and we, we, um, I only had pod bean as my one key word.
So I guess I’m lucky I even have five subscribers that went up three from the last time I looked. But, um, so we, we spent a lot of time on that. And then what Tracy’s doing for me and modifying my banner. He showed that in the banner alone, you need to have [00:42:00] certain things beyond the name of your, um, whatever the, the, the, the, um, the YouTube site is for.
And he showed me that if you put the year in the banner, and even if you put the year in keyword, search it exponentially raises the meter on ability to be searched and found. So we did a lot of work on that. Um, can I just, can I share a screenshot of the change? Oh, sure. Go ahead. Okay, hold on and get a, pull it up first.
Keep going. It might take me a second. Okay. And then for each episode, don’t let me forget about the placards about the graphics, but for each episode, when it’s uploaded, I need to do specific keywords for that episode. So it can be strong. Sorry. I didn’t know that was a video. I thought it was a static graphic than it was Holly recording something for me.
Oops. Okay. Sorry. That’s funny. [00:43:00] Um, and then when my, um, when each episode is loaded, so all of our episodes kind of look the same, I guess if we’re on apple or Google or anywhere it’s, you know, a little icon or something on the left and then. Whatever the name of the episode is with a little bit of show notes and then the audio crawl, so to speak.
But he said for really savvy YouTube users, and to really come up in search, you need to have graphics that in and of themselves are big for each episode or each playlist. And that say exactly what you’re talking about and it needs to be a person’s face or some kind of thing. And words, you need both for it to be prominent and to stand out.
So that’s what we’re going to work on next. So just so I can say, I’m going to share the screen share, but then I’ll say in terms of the screen share, I mean, I’m sorry, in terms [00:44:00] of the cover banner, let me do that first so we can recap. Um, so, okay. Hold on. How is everybody. I can see it now. Oh, there you go.
Okay. So before Trey, see, um, edited it for me and thank you, Tracy. It just said the amicable divorce expert underneath my name. Judith Weigel. No, M and then my picture on the right and those little icons don’t connect anywhere. They just show that I have social media. But you can’t click on them and go anywhere.
It is a limitation of YouTube. Um, so since LinkedIn has the most viewers or participants of anything, I I’m like 16,700, something like that. Um, we did make the one LinkedIn. And I think it’s gone now, but he’s, we’re going to put it back at the bottom of where [00:45:00] my microphone is. You can click that link and go right to my LinkedIn page.
And it’s the. Strongest social media I have, but see, we added underneath, well, first of all, we added the app because for consistency and is everywhere, it’s just my middle initial. And, um, I think it needed to be that. And then he said, you want. Three different descriptive aspects of what this is. So the word podcast has to be somewhere and there it is podcast 2021.
We added the year, which means next year we’ll change it to 20, 22. And then he said, put some featured things like, so we upload on Wednesdays there. That is, um, we do feature celebrity divorces, excellent and amicable solutions. And so he said that should produce more results for me. And I personally didn’t know and anyone feel free to share their experience with us.
I did not realize that images, [00:46:00] the text and images. I did not realize that that was search. So Judith, she was telling me about it and wanted to get her banner updated. I, it was, it was new to me that on YouTube, that images in the text within images is searchable. I didn’t know. So that’s really interesting and great information.
And then, so on secondarily on the episode graphic, which is something that we have talked about before, what the context we talked about before is that when you have a guest, especially on your podcast, that you want to create your individual episode graphic to include their image, their name, the title, and, um, and that be it.
Premise that they’re more likely to share it out if they have the, if it’s their picture and their voice in the audio gram and things like that. But then what I’m taking away from what you’re saying is that on [00:47:00] YouTube? That, uh, episode graphic would the image in the text of the guest actually increases the searchability on YouTube as well.
Right. And what I’m going to do additionally, with Joel, the gentleman who equalizes my sound and uploads to everything I’m going to ask. If that graphic can take the whole screen. And just have the little audio crawl at the beginning because it’s not the way it looks. And I love my graphic. I love my placards.
And, um, yes, to your point, Tracy, it’s great to send that. When I have guests, I send the placard to the guest as well as the link to the audio. Um, cause I think that’s important as well. And, and so that’s how I wanna dress up YouTube. I’m also organizing and playlists. Um, Uh, and if I organize in playlists, then I can really just have a graphic per playlist that will be static.
And then when you open [00:48:00] up the playlist, then it almost doesn’t matter what each episode graphic looks like. Cause you’ve already caught their attention with the larger graphic. Introducing the playlist.
I think this is just such great quality information because. You know, with social media, it’s one of the biggest ways that promoting your podcast and having your podcast discovered, but with everyone changing algorithms all the time and things coming on new and different, it’s just really, really nice to hear some of these insights.
So thank you so much for being willing to share your investment in time with this person information exchange with us. That’s really, really great. And. So we’re we have about 10 minutes left. Um, would anybody like to share or ask a question? Cause if not, I do have it. And that idea of social media, I have an [00:49:00] infographic, a link to an infographic that I was going to share and go over, but I don’t want to, if anyone has a question or something to share, I certainly don’t want to infringe on that.
Um, I think this is my first time, maybe second time here. So I hate to sound like I’m just coming in to plug myself, but my name is Silva Morgan. Now it’s very welcome. We’re happy that you’re doing now. Um, I’m, I’m glad I was finally able to make it and I’m actually literally multitasking, but I’m getting a lot of great information from you guys because I’m getting ready to make some serious changes to my podcast.
But this is my six year podcast anniversary in July is six years for me. And so I just wanted to just say it’s my six-year podcast. The bursary. Well, that’s very motivating for everyone else is just in the launch or newly launched phase. Can you tell [00:50:00] us a little bit about your. This is a, um, it’s called childless, not by choice.
And that’s literally what it’s about women and men who wanted, but never had children. So it’s even more niche down than say the podcast about, um, infertility or IVF or anything like that. It’s about those of us who wanted, but never had children. That is an amazing topic. Thank you a topic that’s not discussed enough.
Um, because I can say for myself that I am one of those women, um, it’s always really uncomfortable sometimes when people ask me if I have kids, cause I don’t really know how to answer it because I really wanted them. And that wasn’t part of my journey. And I want people to know I wanted them because I feel like that’s important, but then it’s all awkward.
And then it gets even more awkward because I make it awkward. And.
No, we talk about that. All of that, how to respond, how [00:51:00] to not to respond and how to just, um, live our journey, the journey.
No, you don’t have to explain your existence. No, ma’am, here’s what I say. Cause I work in divorce and I do, uh, child custody, you know, mediations and co-parenting plans. And quite often people will turn to me and say, well, Judy, do you have kids? And I just say, cats, not kids. And I move right on. So, and that’s it.
Then we don’t talk about it anymore. Right? It’s up to you. You, you, you are the one that’s going to run that conversation. Yeah, run it. That’s for sure. But anybody’s been on these calls long enough to know. I can’t tell her short stories and I often tell other people no is a perfectly acceptable. But clearly I could use my own advice.
So, yes. Thank you
very much. [00:52:00] I’m very excited to know about it. If you want to put a link to the channel, probably.
All right. Um, thank you so much. Yes, please do. I’m very serious. Okay. So we do still have like five minutes left, but, but speaking of celebrations and, um, and before I reveal this infographic that you can basically just look at on your own. Um, we also have another win in our hide pod has family. And as though I would like to give Troy the opportunity to share her with.
Um, over the 4th of July weekend. I gotta
thank you. I’m yeah, I’m excited. I’m happy. Yeah. Do you want to share just a little bit about your engagement? Just a little, just a tiny little quick [00:53:00] story about the roses. Cause it’s such a cute story. Yeah. So, uh, we were supposed to go to brunch and to make the really long story, as short as I can, we were supposed to go to brunch and meet his family and we got in the car and we took off to go and he was like, oh, I forgot something at the house.
So we turned around, drove back to the house and he was like, just sit here in the car. I’ll be back. And I was like, We’re going to be late for this brunch, with their parents. They’re going to judge me. They’re going to think that this was my fault. And, um, I was sitting there and sitting there, and my best friend from college called me actually FaceTimed me.
And she doesn’t ever FaceTime me out of the blue. And she was like, Hey, I sent you something it’s on your doorstep. Can you go check it out? And I said, yeah. And I walked over there and there was one single road. On the doorstep. And I was like, Hmm, this is pretty weird. I didn’t know that you could send one rose in the mail.
It’s just me being my stupid Tilly self. And I was like, ha, very funny. And I picked up the rose and I went back to the car and she was like, no, go inside and [00:54:00] put that in some water. And I said, okay. And I opened the front door and all of our people were there. My parents, his parents, our sisters, our two best friends and everyone had a row.
And they handed me a rose as I walked through the house and I walked all the way through to, to him. It was very, very sweet. How cute is that? And then he involved her best friend who couldn’t be there. That’s super thoughtful. She kicked off the whole thing. So that was pretty cool.
All right. Okay. So I. Have put in the chat. Um, this is this link and I will show you, um, also, okay, so this, this article, if you guys get to it, um, let me just click on it so that I can pull it up and show it to you really quick in our last few minutes together. Um, so this [00:55:00] particular infographic I found to be really helpful.
Because it provides a lot of, um, resources about when to pest and how often depends. And it’s really talks about optimizing. Um, okay. Let’s see. I hope I’m getting the right screen. Let’s just say ugly. Nope. I don’t think, hold on one second. Um, Oh, there it is. Okay. Um, so this, I just wanted to bring it to your attention, um, is how does succeed with video on each social network?
It’s a really great info graphic. And so what I love about this is that it puts it, breaks it down by the different platforms and it gives you the dimensions. It gives you, um, Like, uh, stats around like YouTube is used [00:56:00] back 55% of marketers making it the most used video channel. And also keep in mind just because this says video that an audio of Graham permitting your podcast is also considered a video.
So you don’t have to create videos per se, to benefit from this information. Um, there’s tips. Um, again, there’s like best, best times to post set up, for example, on Facebook between one and 3:00 PM Eastern time during the week and Saturdays. So I just found this to be incredibly helpful because it’s all the questions that you probably have in one independent graphic Kerr, uh, platform say you’ve gotten the tick tock.
Um, Twitter you’ve got. Yeah. So, and then it also has, um, four tips for standing out on social media platforms. So I would definitely grab that [00:57:00] link, um, and keep it as a resource so that we can reference it back as you’re either starting to launch or up-level your social media strategy. And, um, and if anybody has any questions about that, just let me know.
And, um, yeah, I love it. I love this. Thank you really, really good information. And if you’re not a, if you aren’t a member of, cause it was mentioned on here earlier about the social media, there’s also a pod have members only. Um, Facebook group. And I know that we have some members that are really active in there, but if you want to just message Tori email@example.com, um, if you want, she can get, you gave you the link, or if you search on Facebook, it’s pod have members only if you search on pod has it, you can ask to join.
[00:58:00] And, um, we were just kind of getting some. Fun stuff up and going in that and like recent episode Pez threads and things like that. But I’ll be continuing to share resources like this outside of the call, but I’ll also always bring them into the call as well. But if that’s something that you want to be a part of, you’re certainly welcome to join a pod, have members only, or sin send a request to Tori and she can not say.
Um, and also, um, you know, we are going to be promoting, you know, your shows and so, you know, we’d love to have your cover are your headshot. So, um, just Todd. So she’s going to be reaching out to you if she doesn’t hear from me for your cover art in your headshot, but do send it to her so we can have it on file so we can permit you because that’s one of the benefits of being a part of this committee.
Getting promoted. So, well, thank you everybody for another wonderful call. [00:59:00] Just a quick shout out to Lindsay and advised since we didn’t get to chat with you actually, but just wanted to say, Hey, and we’re glad that. And your makeup looks amazing. Lindsey 6:30 AM to record a podcast, uh, on the east coast.
So I’ve been dolled up like this for hours, girl, you’re looking good. And you bind here as beautiful as always.
Okay, everybody. We’ll see you next week. Have a great week and can’t wait to hear the wins a week from today. I hope next week, I’m going to be able to say my podcast is live. That’s what I’m hoping. So we’re sending you out big launch Babs. Thank you.