07-15-21- Traci’s Coaching Call- SEO and URLs, time management and starting where you are.
Welcome. Hi, smiling faces. Yay.
Let’s see. Oh, okay. Now Christina, you have to tell us, do you want us to have you go back Christina or Selema? Cause I want to make sure we Selema. Okay. Okay. So in the chat, just starting off, I want to apologize for my dropping off the last few times. I haven’t meant to be disruptive. My computer needs to be cleaned and everything restarted.
Howdy. I can honestly speak on behalf of most of us to say that. I think that we are just glad you’re here and nobody felt like you were disruptive because I can assure you I did it. So, yeah. Yeah. We get a new computer or clean it. So, and I’m trying to avoid having to get the new company. All right. Okay, great.
Well, we have a new person joining us today and I do not want to put you on the spot, but I’m so happy. You’re here. We’d love for you to introduce yourself. Tell us about your very exciting podcast, because I just happened to have a little bit of inside knowledge about that. Um, and welcome to pod. Yay.
Thanks everybody. I’m so excited to join. Um, I just had a call with Tracy yesterday and she told me about this group and I’m so, so excited. Um, so my name is Neil Bettany housing and I’m the host of death by architecture. And it’s a podcast about true crime in the construction. Arena. So all like in the design world.
So I’m just getting started. I’m super excited. I’m about nine episodes in and thank you everybody. I’m seeing all the chats and, um, yeah, so I’m excited to, um, just trying to figure out what’s going on and what to do next. So thanks for having me. Well, we’re glad you’re here and you’re definitely in the right place and surrounded by people who will support you and encourage you and give you good quality advice as well.
So welcome. Um, so let’s officially kick off with some wins, um, with all these smiles that I’m seeing on my screen, I know there must be some wins associated with that. So if you would like to jump in and share a win.
I’m getting more downloads per episode. That’s a big, been consistent, um, around the, um, 200 plus mark, like to 200 to two 40, something like that. So, um, encouraging, encouraging. Um, my question of course is why and where is it? Content? Is it, um, you know, changing some settings with social media? I really don’t know.
You know, the fact that it seems to be advancing a little bit. I, I find comfort in that excitement in that. So I’m sharing that. How long has it been since the amicable divorce expert website was actually activated? Has it been three months? Middle of March. So March to April, April to may, may to June, so actually four months.
Right. Because I do know that with the algorithms and everything, like you’re probably seeing it and you’ve done a lot of really good things all at the same time. So you rebranded your social media, you implemented the new website and we made some changes within your RSS feed and things like that. So, Kim relatively my guess is, is that it’s a 90 day window.
When you really start to see all of that come together. And so it would make sense to me that that’s now starting to reflect. Um, would you like to share, so on our call last week, due to this Judas shared some really, um, significant tips on around YouTube, especially, would you like to share any update on that or is, you know, I haven’t done anything more with it.
Um, other than, because what I have to do is with each episode uploaded, I’m supposed to go in and put keywords in that episode, um, relevant to the content. And I just haven’t had time, but it’s important. And so, um, that’s the biggest issue putting keywords relevant to the content of the episode, along with the broad strokes keywords for the site, for the YouTube site itself.
And then I do have to do some graphic stuff with it. So, um, I just have to reorganize it and isn’t this what we all have to do constantly reorganize our time and just set time and don’t let anything else, you know, come in between. Cause it’s exciting, you know, if this is my ticket, that this is our path to better, um, visibility, you gotta make the time.
Right. Right. Um, I recently, as recently as the last 30 minutes recently
just discovered a couple of new tools that are website related. So as we, you know, kind of piggybacking on what you were saying, so, um, just to give you the backstory, so produce your podcast is where I’m getting ready. Um, rebrand our website, which cause, you know, I can’t sit still with anything there. You know, it’s been five and a half years.
And so I really feel like that. It’s, there’s a lot of really fun things that I want to, um, put on there. And a lot of things I just want to streamline because after you’ve done your business and you know, when your business is granted for five years, there’s some things that you thought were just phenomenal at the time and other things that became more phenomenal and the others didn’t.
So I am in the process of doing that before I, and I picked my theme and I did everything right. And I was just getting ready to sense, thanks to the web designer. When I ran across this article that said, if you is upgrading your site, going to dismantle your search. And that really, really kind of panicked me because this is not just a, I’m going to go and tweak some keywords and some content.
Like I have a whole new theme and everything. I prior to this call was talking to a consultant and she gave me a couple of resources and tips that I thought I might share for those who are on the call of the day. And also for those who are listening to the call is that, um, when you grade or update your website, um, to make sure that you use this, you can change your content and you can change the design, but make sure you don’t change the URLs that are having the most traffic.
So that was something that, cause I asked her and asked that I read this article, I’m kind of panicked. I’ve already paid to have this website done. Like what? But produce your practice has amazing organic search likely because of the name primarily, but also because it’s, we’ve been on that URL forever.
So she said that that was the number one thing is don’t change the URL. So look in Google analytics and make sure that you track the pages that are doing the best and preserve those URLs. I thought that was really great information. This whole article that I read, didn’t even say anything about that.
And then secondly, there, and this is where really where I wanted to get to for you, Judith is that there is a program. And since I just found out about it, I haven’t tapped into it yet, but it’s called surfer. S E O I don’t know if anyone’s familiar with that. Um, surfer, SEO docs, mom, um, toy, if you don’t mind putting that in the chat and then, oh, yay.
Hi Tommy. So surfer SEO, you can, it’ll do like an, a complete analysis of your website, but apparently they also have a really good functionality to determine keywords. And I don’t know if it’s free or paid or if there’s a free version and a paid version, but what I’m going to do before I start building out the new website is I’m going to do the surfer SEO on the existing website.
But I really also, for our social media, want to know what are the keywords that are working and what aren’t working. So that’s a resource tip for you. If you’re in the midst of anything that has to do with your website. Um, maybe no one on the call so much, but, um, but if anyone who’s listening surfer SCA, when it’s.
Well, Tracy, um, one of the several people that I just reached out to when I was, um, concerned that I wasn’t getting the increased volume that I thought was going to happen fairly quickly with the rebrand, one person said, will you change the algorithm? When you changed your name, you changed the algorithm.
So you got to have, you have to let that settle and build on its own. I said, okay. But then what you just said now as well, um, changing URLs, did we didn’t we change a couple of URLs for me in your case, this is a little bit different scenario because you built a brand new website, so resources, right?
Cause I didn’t have a, uh, a bonafide website for the podcast. You are right. It was a page. Other did not change. So correct. So that shouldn’t have affected you in any way. New website, same with Jen, the south side of friends. She had a better life now website and she had a salad with a side of fries, podcasts website, but we combined, and now she has a salad with a side of fries.com.
So that’s a brand new website. So all those URLs are new, but, um, if that changed anything for her to bet, she’s not on the call today and basket, let’s ask her next week. What changed if anything? Right. And I don’t know, even for her, with the, um, having a brand new domain dot com. There’s probably, it’s probably not yet enough time.
Like in your situation, your amicable divorce expert was launched 90 plus days ago, hers just launched two weeks ago. So, but this is really mainly for like, if you up, this’ll be good. If you decide to upgrade for whatever reason, divorce is divorce resources, Inc website, that’s when you would want to make sure that you did, you preserve that as URLs and you do that search for SEO, but depending on this program, and I feel a little awkward about it because I literally just found out about it.
So I haven’t used it myself, which I typically like to do before I come to these ones. But I think it would be a good exercise on your existing, but the new amicable divorce experts, since you’re doing all of this key word, rich upgrades on your YouTube stuff now, anyway, fly that to the website and see how it translates.
Oh, quick question. And then I’ll let it go. Why was the word a added to salad with a side of fries? I noticed that immediately. Why did that? Because that the salad with a side of fries is very, someone is squatting on it and it’s expensive.
So we put the a in there and, um, got around it that way. But eventually, maybe, you know, the thing that’s interesting about that, cause she filed for a trademark and she got her trademark. And so if this is not a proven theory, this is a Tracey theory. But my theory is is that when you claim your brand and you start building it out and you have all of the social media handles, and you have all of the, you have a website that’s really active.
You have a podcast, you know, when you start building your brand out and someone owns this one thing, the more you build out around it, the less valuable that one thing becomes. So it would almost be, I mean, the only person who would really be buyable to purchase that is one person now because she has the trademark.
Right? So I would assume that eventually the value of that will come down because no one else can do with it, what she can do with it, because she ends the trademark, which is one of the things we’ve talked about on this call before, is that if your big picture plan is to develop your podcast as a business model to consider budgeting, to pay, to have it trademarked.
Especially in your case to meal your concept in true crime is so great, but in your bite, your niche is so strong. And so, um, death by architecture is your podcast, right? So, um, so that gives that, you know, you could build around that without having a trademark that ultimately, if you want to scale that into live events and mystery clue, events and fun, things like that, you’re going to ultimately want to own that brand legally so that someone can start from then.
Yeah. Lots of, lots of fun stuff like that. So Tommy welcome check in with us. It’s so great to see you. It’s good to see everyone. Sorry. I missed the first few minutes. I’ll have to see what that is. Um, yeah, what we were doing. Okay. Well, I guess my success is that I’m here. I think that’s always a success, right?
Continuing. Yeah. Continuing to put one foot in front of the other, not shutting things down, you know? Um, so things continue little by little sometimes. Um, it’s so good to learn all of this, but sometimes they can also be really stressful when you’re actually just trying to sort of like start and you have to think about all those complications that can happen and everything.
Um, but I’m not going to worry too much about it. I’m gonna, I’m gonna learn and put it somewhere in my notebook and my brain. And, um, just remember that that’s something to consider as I move along. But yeah, I had the same issue that, um, autism possibilities.com. Is not in use, but it’s not available either.
I mean, there’s no website attached to it, but it’s not a, uh, um, an available domain. So I went with autism possibilities, podcast.com, which is very long, but, you know, uh, but I’ve got a.com. I might go back and see if there’s like an autism possibilities.net or something like that. Um, and try to maybe grab that and see, what do you think about that?
And like making it shorter? Is that worth it or is it matter that it’s so long? Um, yeah, that’s a great question that I think, um, that, that if anybody else wants to weigh in on, I mean, if you could get the, if you could get autism possibilities, even if you could get the.org, the.net, um, dot org could be interesting based on the type of podcast that you were creating.
You ultimately don’t know where it could go, because how cool could it be that you could build this community around autism possibilities and the doc, and then maybe even at some point, maybe, even who knows, I don’t know if it’s in your business development strategy, but ever you’ve even thought through this, but it could be possible to have a nonprofit.
You just never know, you know? So you plan, if you never, if you never do. That’s great. Um, I think that, uh, that a.org would actually probably be more on brand than a.net if it’s, if it’s available. And then what I would do is I would get the.org and then I would redirect the, the longer URL to the.org simply because it is going to be more, it’s going to be easier to communicate with the shorter name.
Um, and based on the business are based on the topic sector that you’re in a.org would make a lot of sense. Okay. That’s good to know. Thank you. Um, but if that’s not available, if maybe they’re trying to, and all of that and sell it
just, you know, and don’t let it be a hindrance to launch it. Yeah, no, I’m not. I mean, it’s, I’ve sort of set all that aside and I’m really, I’m just trying to kind of get that first episode recorded. Um, I go in bursts. I, I will, I will have a period of time where I can spend a little more time and I’m able to gather my thoughts and I have a, a burst of sort of forward motion and actually making something happen.
I mean, I’m always bursting in my brain, but, um, and then life sort of seems to get in the way. So what I’m trying to do right now is really see if I can allocate. Like Tuesday, Thursday from this. Are you like trying to be a little more specific about my time? Because when it’s that sort of, oh, I have this idea.
I’m going to try to do it later, you know, or I have to wait until I have eight hours to line up all of my notes, you know, like, so that’s the stuff that I kind of play in my head with. It always slows me down. So I’m trying to see if I can maybe be a little more specific about the days and hours that I’m gonna dedicate to this.
And hopefully that will, um, make it, you know, put it in my calendar and make it really clear. That’s what I’m trying to, I’m working on time management around a very unpredictable life blocking, which is what you’re saying is like a really great idea. I sometimes have the best intentions of time-blocking and then things that’s happening.
But for me personally, I tried to allow Mondays to be the day that I, or my goal is in, Tori’s not on video, but I am feeling the chocolate. Um, um, Monday is I’m trying to set aside as my content creation day so that I can start the week off with creating content so that I can, and then work and also work on the business versus work in the business.
They, I think, you know, time-blocking on, on a certain, even if you can only do two hours, you know, on, you know, just blocking that in having that be focused. I posted the sign and in terms of your pay, so I’m going to post this in the chat. This was on my social media yesterday. Be not afraid of moving slowly, be only afraid of standing still.
And so I really love that because sometimes the slower pace is the way it’s supposed to be for it to end up being the right outcome. And so. Be not afraid if you feel like you’re moving slowly, just be afraid if you just are standing still there. Maybe, maybe somebody needed to hear that today. I don’t know, but if they exactly, that’s what I figure, you know, we’re all at different stages of our process, but everybody can kind of relate on in their own way to what’s happening in someone else’s journey.
So, um, I, that’s why I said if my success is that I’m still making notes, I’m still showing up to calls. I’m still, you know, refining and I do feel that. And I said this, I popped in a little bit in the Q and a on Tuesday. Um, For awhile. I was really frustrated with myself. Like, why can’t I just, you know, just start to put those episodes out.
And then I thought, you know, what I’m noticing is it’s not just that I’m standing still, as I continue to kind of, um, try, you know, gather my thoughts and try to try to create sort of those first few episodes outlines for them and stuff. I’m actually refining my own ideas and my own thoughts. And, and, and it’s interesting because there’s so much that I want to talk about, but I’ll be writing something down.
And once in a while, when I’m writing it, I feel my heart flutter, you know, my adrenaline surges. And I go, you need to notice when that happens. Cause that’s, that is what you want to be talking about. I mean, for me, this is not attached to a business it’s not attached to it’s attached to the future of my son’s life and those like him.
And so, um, in a way it’s. It makes, you know, it makes it feel like everything is so important that it be said just right. And I think, no, you know, it’s important that it just be said, and that it be the beginning of a conversation and let it evolve. Be honest with people who are tuning in and listening that this is a process.
And the intention is to just open up the idea. There’s so much out there closing possibilities for autistic people. Let’s open up those possibilities. And let me tell you why I see that through my own experiences and then the experiences of others. Um, and that it’s an evolution for me and for everybody so that I don’t have to feel like I have to launch in perfect order.
You know, my, my latest thing is launch messy, launch, messy, Tommy, you know, it’s okay. You’ve, you’ve researched enough that it’s not going to be so messy that it’s a disaster, right? It’s not going to be just what you want it to be, but you know, you have to, at some points. Gathering information and start just doing it.
So I’m getting closer to it. I really am. And I do appreciate all the support and, um, that I get from just being, you know, with all of you. So here’s something that we are going to do for you is that we’re going to, we record these calls regardless, and we always have a transcript of it. So I am going to extract the segment of the transcript of what you literally just said, because that is the most beautiful opening for you, the intro of your podcast.
And you can have a copy of what you just said, cause you probably won’t remember it, but it was so beautiful and so eloquent. And if all you said in your intro episode was that, and it put it open-ended close to it. You would have your first episode because it was incredibly perfectly worded. And I love what you said about it.
Doesn’t have to be said perfectly. It just has to be said. And the heart center authenticity, and the purpose of this podcast is so clear in your town and in your voice that there’s just not anybody that wouldn’t respond to that. So we’re going to send that to you now, whether you choose to use them is completely up to you, but it was just, I mean, would everyone agree?
I mean, I thinking was just a beautiful place that, so I loved it. And I think too, like as a parent, like I’m a mom and a mom of like junior hires. And so if you just speak into where you are right now, like it’s a continuum. And sometimes it’s like, I don’t know that I would talk about newborns now. Cause I’m so out of that phase of, I have a 11 and 12 year olds.
So I would say like, just capture it right now. Cause you’re on a conceit. The things that you. Are dealing with now tomorrow might be different and you, you know, you’re the passion is there now for this particular stage. And so. Don’t miss that, but it’s beautiful. I think, I think you should just go for it and start messy.
I mean, I think I’m going to launch messy copywriting. We will not trademark that, but we would love to use that.
Well, you know, cause I think for those who, who was probably most, most people, I mean, some people probably pick up the microphone and say, let me try this, but anybody who’s on this call or taking the time to listen to this recording, um, is spending time gathering information and researching. And, um, I’m pretty darn knowledgeable whether I can apply any of it as a whole nother story, but the amount of hours I’ve spent on YouTube videos and things, it’s kind of funny.
Um, but, uh, you know, but you just want it to be just right. You know, it’s never gonna be perfect. We want to feel just right and, and sort of. Launch MSCI is my way of circumventing that a little bit and saying, hopefully it’ll still be good and hopefully it won’t be a disaster, but, um, it’s okay for it to kind of, you know, for your, your shirt to be untucked and for stuff to not be perfect and, you know, work it out as you go.
I think people appreciate that. Yeah. Everything you don’t even have your shorts. I know. I know I’m just not a 4k speaker. Anyway. Thanks for the feedback then. Yeah, I’m going to, I’m continuing. I am. I love that proverb. I’m not going to stand still one quick thing, just to note, cause you were saying that, um, that you’ve watched so many YouTube videos.
And so if you think about what a gift it was that those people put those YouTube videos together, that you have been able to learn from up to this point. That’s, uh, you will be able to make that same level of impact to someone else who’s doing all these YouTube searches and feels really lost. And like, you know, you, you put your 10,000 hours in, you know, by Malcolm Gladwell’s perspective, that does make you an expert.
And it does. I mean, w you know, that’s a lot of hours of research and things like that, and you’ll be able to give that gift back the gifts that those people gave to you, you’ll be able to pay that forward and give that to other people. And that’s not a motivation, I mean, just in itself, that’s an, that would be an amazing contribution.
And so just keep that in mind and yeah, and your pace is your pace, and you’re good. And sometimes just waiting is an even better thing because in a different outcome happens that you weren’t even expecting. And if you hadn’t, if you had rushed it, then you wouldn’t have been able to get the clarity. You know, may appear.
So Christina, did you, I mean, so did you have, um, something that you wanted to share at the thought I saw your hand now? Yeah, I saw, I remember one time we first started and because I don’t think I launched when Tommy started with us and you guys were the ones, I don’t know if it was Judy or Jen. One of our JS, I can’t remember who it was, was like, you know, um, that motion created motion to launch.
I was on that fence. I had done so much work and sometimes just that motion will create more emotion. And even though my first episode, wasn’t perfect, which is ironic. Cause my, my whole homeschool name, my whole podcast name is the imperfect homeschool. Right. But I was still looking for that perfection. I think that that motion created more emotion for me and it’s not perfect the way I wanted it, but it was a good starting point for me just to get it out there because.
Once I got it out there. What happened Tommy was that I felt obligated to get that tech of one and just, um, it created the ball rolling for me where I didn’t have to sit back anymore and just go when it kind of happened. And then, because it happened, they had to keep it going, you know? Yeah. I love that.
Can I, can I ask if someone else has something they want to go to them, please do. But if anyone wants to speak to kind of that vulnerability piece, the, I mean, I, I love to connect with people and I, I tend to do, you know, I like it when it’s intimate, the idea that something will be out there and you don’t know who’s listening and you don’t know how it’s going to be perceived and, you know, have no way to clarify something.
They may be misunderstanding. There’s just like, sort of that vulnerability that. Feeling cause I have always the strong need for people to really understand what it is that I’m meaning to say. Um, so when you spoke about like the YouTube videos, I, I, you know, I think about that all the time, how grateful I am that people do take that step and, and share things that, that helped me.
Um, but I, sometimes I, uh, I feel like I want to withdraw when I feel that exposed. Does anyone have anything to say about that? I actually, I, and I hope I’m not stepping on anybody, two things, a watch Bernay Brown’s Ted talks. And when she talks about vulnerability, her one called call to courage is exceptional and it will motivate you.
And, uh, I think sake takes some of the fear away from vulnerability. And then I will share with you that in my divorce mediation, The mediations that turn out the best are when people put down their arms, so to speak and just speak from the heart, speak about where they were hurt, speak about how they may have hurt the other person that everything, everything goes away at that point.
And I think what we don’t understand people in general is that vulnerability is the only way to live. It’s the only way you’ll be happy that way you’ll connect with people that way. And, um, there’s not a whole lot. I think we can say that would be, um, horrible for us after we said it. Not much, maybe there’s a few things, but, um, not as far as you’re concerned with your topic, but Bernay brown is great because she talks about vulnerability all the time.
Yes, you called Ben quite, quite well known for it. Um, who else would like, I have some things I want to say, but I think there are so many other perspectives that we could share other than mine. So I’ll hold my opinion, but James, would you like to go, oh, you’re muted. You’re muted. Not on the vulnerability piece.
I’m sorry. That’s okay. But, but, well then we’ll come back. Um, would anybody else, like when you, cause you really were feeling totally vulnerable before you launched your podcast, can you share a little bit about the feelings around that? Oh my goodness. Well, because there’s already a lot of judgment. You know, we talked about a lot of the judgment that I felt in homeschool communities coming in.
From a multiethnic, very diverse family, religiously, non religiously secular, um, from having, uh, you know, I, I bring a lot, um, of different facets and a lot of people I’ve been told I’m to New York. I’ve been told I’m too, this I’m always too something for someone. And joining these new groups in a very, um, religiously based homeschool community was really hard for me because although I am religious, I’m a Christian.
I live my life on apologetically like that. I’m not, um, I’m not only that one facet of my life and everyone kept trying to throw these things to me. And I would just stand there sometimes. You mean I’m to New York I’m to this, but I realized that the people that I have good relationships with. The podcast community, you know, well, I don’t know if I have a podcast community outside of you guys, but the relationships that have grown out of my ability to share my experiences, um, have really grown my community for me, not only in the podcast community, but I’ve also taught me a lot of the other fears people hold, why were people telling me I came to New York?
Well, you know, are you fearful that I’m going to hurt you? Or are you fearful that I’m going to overtake a conversation? So what it’s done for me, especially because my whole topic is imperfection was actually taught me, um, everyone else, what, a lot of things that other people are carrying, you know, um, I had an awkward situation when a guest made a very, um, a comment that I don’t believe because I think they thought that, yeah, I believe the same way being in the community.
I am, you know, I had to be vulnerable in listen and let my guest speak their truth at the same time. Um, be vulnerable enough to say, Hey, you know, can we, um, talk about this piece here and maybe, um, change a little bit with a little common in the beginning. And so I don’t know if that’s what you’re looking for, Tracy, but in the beginning, when I first started, I had to kind of, I had a lot of things I was coming in with, um, into this community out here.
I live in Texas and I’m from Brooklyn, New York. And that brings a lot of problems for me, something well, in terms of actually though that step that you took going from wanting to get your message out to the world about imperfect homeschooling and then actually recording it and doing it. I mean, you kind of what I w what I saw in you was that you just felt the fear and you did it anyway.
And then again, Yeah, it was you guys that said, you know, you guys have, that was it. You guys had to tell him when you got to move forward in order to be able to do it. And that it wasn’t going to be perfect and there would be flaws or whatever, but, um, being vulnerable enough to publish a imperfect episode so that I could get the ball rolling and it worked.
But in that same vulnerability, it’s so weird. People won’t put it in. Um, what do you call those with the reviews? You know, that they’ll message me. They’ll find me on social media and message me something about the podcast that helped them in their life, but they won’t put it on the freaking apple podcast.
I have a social media strategy for you on that. I’m glad you brought that up. Here’s another tip and resource for this who have this happen. So what we, what we recommend and what we do for our clients is that we will create a testimonial graphic for their podcast. So it has five stars across five gold stars across the top.
And then if they DM you or if they emailed you, or if it’s something that’s not showing up on the one of the platforms for review, but it’s an impactful compliment or a testimonial, then five stars across the top, the content of what the DM said. And then, you know, you can either use their initials first name, or if you know, they comfortable enough, or you ask their permission, you can use their full name.
And then you can post that in your social media, as a testimonial for your podcast, because it is a testimonial for your podcast. It just didn’t come through the conventional channel. So you can still optimize those in a way for social media marketing. Just in Canva, if you use Canva, it’s just a solid square with the fab stars and the text.
And then, um, and if they, if they highlight a specific episode, you know, you can put a little episode graphic towel if you want, but really you don’t even need to do that. And it’s just like that, that white background with those five stars and that text really will catch attention on your theater, in your, in your, um, other platforms.
So don’t, don’t feel discouraged because they didn’t put it on apple because quite honestly, it’s not intuitive to leave a review on apple, kinda just don’t know how to do it naturally. So, um, so the fact that the heart-centered aspect of the fact that they took the time to actually search you out, find you on social DMU, how much your podcast has impacted them.
I mean, that’s just a huge. Testament to what you’re doing, and you’re really new with your, you know, being really new. So that, that is just a, a really good indication of what’s to come for you. So that’s, that’s really wonderful. Lindsay, I’d love to hear from you on vulnerability, because I know that you are kind of in this place with your lines, so, and yeah.
So share with us where you, where you are. And Heather, I’m in a weird space right now because I was supposed to have surgery yesterday for my knee. Um, and after sitting there for four hours, they finally sent me home. Apparently the, I heard today that the anesthesiologist was like, And so I sat there for four hours then IB, my hands starting, not eating until five o’clock in the afternoon.
And then finally sent me home. So I’m feeling weird today because I had a whole thing planned and I’ve been mentally dealing with the anxiety and getting ready for all this. And now I have this weird deflated, adrenaline decompression space going, but I also booked off 10 days recovery and I have no clients for 10 days.
So I’m going to get a lot of work done. I was hoping to get my podcast launched before the surgery. It didn’t quite happen, but it’s going to launch today. So I’m really excited a lot today. The podcast is technically ready. I’m just creating a bit of an email, like a lead magnet, email thing really quickly just to Chaz it as a way to like get on the list.
And here’s this thing. So I’m working on that today, but the podcast I got the first four episodes ready. I decided to do one, like my own episode, every like. For every four. So me them three interviews, then me them three interviews. So I whipped up one real quick. Um, and then I have other ones ready to go and then I’ll do another one again at some point.
So yeah, actually that’s probably what I’ll do on these all these days off. I’ll probably, wouldn’t whip up a whole bunch of podcasts. 10 days ahead of you are blank, create creative time. So happy. They’re going to give me a bunch of things to do for all my new funnels. And I like, okay, I’m just going to trust in the divine timing of things.
But also I feel weird cause it’s like a weird thing anyways, on vulnerability. So I came out as non-binary last month and I have been, I have been talking a lot about that as well as I have been undoing, um, sort of anti-fat Venus fatphobia die culture. Can I swear story stuff and sorry. No, I’m sorry. I’ll try to keep it locked down anyway.
And because it is, it is ish. It is total ish, right? It’s because it’s totally ish anyways. And so I’ve been speaking about that. I’ve also been randomly getting onto like red moderating panels and talking about different things and really unpacking a lot of stuff around gender and also anti fatness is there in our society.
And so it’s been a definite point of vulnerability, um, things like my pronouns, um, asking people to please use my pronouns and that’s an interesting space to be. I was on a podcast interview. Um, and, and the funny thing is it was, it was a podcast interview about somebody who teaches people, how to become podcast managers.
And I came on with my podcast and they were all, they kept referring to me as a shooter. And I corrected them once I stopped the podcast. It’s like, you know, friends, I really just say they, them, that those are my pronouns. And they did that for a while and they flipped back into she, her, and it’s like, there’s this weird now?
I don’t, I don’t, it’s not a trigger for me. I don’t get offended by that, but it is like me speaking up for me is me speaking up for all non-binary people. Right. And, and normalizing using proper pronouns. And the other thing around anti anti diet culture, anti anti, anti fatness, you know, it just, again, when I speak up, it’s speaking up for me, but it’s speaking up for everybody.
And so there is a lot of vulnerability in that because there is so much hate around gender and the LGBT community and fat people so much hate. And so it is always a bit of a risk. And I used to really hold myself back from that. And then I realized that whatever terrible things somebody will say to me, I’m already saying to myself, and I’m already anticipating not, not like I’m already anticipating it coming from somebody else.
Not that I’m saying it to myself, but I’m already anticipating it. So I’m holding back already anticipating it. Why not just fricking put it out there and also anticipate it like what’s the difference and, and learning how to. Like when those hits come, how do I not internalize that? Or if I do internalize it, what is my support system and how do I unpack what I’m feeling inside?
So vulnerability, you know, I, I talk about this a lot, you know, three different ways of talking about vulnerability. Cause to me, vulnerability is somebody who’s living on the street and doesn’t have a home or somebody who’s in an abusive situation and can’t get out or a child who is in a scary situation.
You know, me being afraid of haters is not vulnerability. It’s me being afraid of haters. Well, I can manage that. And so I think I just challenge people when they talk about vulnerability to say, are they actually afraid of being rejected? That’s not the same as being unsafe. Are they afraid of, you know, um, somebody being hateful, well, are you unsafe in that moment or are your emotions unsafe or your ego unsafe and how can you mitigate that?
Right. So just really, really. W being vulnerable as in being real and authentic, I think is so important in taking a stand for yourself and others that you’re taking a stand for, but let’s not conflate taking a stand and being authentic with being unsafe, because if you’re not safe is very different, right.
And most of the time we are safe, right. So if you’re unsafe, figure out how you get safe, right. And if you’re just, you’re just being afraid of stepping up and standing up, well, we can do hard things. We can do scary things and we can have awesome people to support us. Right? So those are sort of my thoughts around vulnerability and really saying what it really is, which is just fear.
Um, and, and to do the heart, this and scary thing because the world needs more people that deals hard, scary things for all of us to rise up. So those are just all my, all my thoughts and I leave it with you to counter disagree, uh, add on to whatever. Well, based on the chat, I don’t think anyone’s disagreeing.
Everyone is hugely supportive. And I will say that what I loved about one of the things that I’d like to highlight in what you said was that by you standing up for yourself, you’re standing up for other people as well. And I, you know, I think that’s a perspective that often we ever look because we’re so thinking about how we feel about the situation.
And so the idea that, you know, to say or speak or use your voice in a way that’s constructive and positive is for, um, do yet another example of why that’s so important, because there are multitudes of other people may be like-minded feeling the same way, no matter what the situation is, whether it’s autism or, um, the gender or the body issues or anything really.
Um, is that not, not everybody has either the desire, the ability. The resources, whatever it is, that’s holding anyone back, or maybe they just haven’t even realized that they need to share their voice. And by you are any of us sharing. What’s our passionate what’s important to us could even trigger. Other people are being a catalyst, not trigger in a negative way, but be a catalyst for their people to realize that they have something to say, totally, I totally just cut you off plan onto that exact thing, because that was something that I found for myself.
And I especially found this, um, around your, uh, uh, presidential election in 2016, cause I’m up in Canada. But when the results came in and I was feeling all sorts of feels, I didn’t understand what I was feeling. And I took to social media to read articles, to hear their thought leaders who were able to put into words what I was feeling right.
And so now I, I really am showing the importance of. It might take me a while to our connect, to what I’m feeling and articulate that. But I know that other people like me are looking to those of us who can articulate to go, that’s it. That’s what I’m feeling. I didn’t have the words, but I had the stuff inside going on.
So to what you just said, Tracy, that’s exactly it. When you use your words, which take time to develop, you’re helping other people who are feeling it, but don’t have the words articulated, understand what they’re feeling and guess what they will start using their words. And then the more of us that are using our words the better.
Right? Well, thank you for that. Um, Yvonne, I just want to say it’s so great to see your beautiful face. Cause you’ve been on video the last couple of times. Do you want to check in with. Thank you. It’s so good to see everyone. Yeah. I was just busy with stuff going on at the same time as the call, but I want to listen.
I’m doing other stuff and you guys were in my pocket the whole time. So,
and, um, so this, uh, this Saturday, I’m going to be kicking off our conference called melanin minds mental health conference. And so I’m going to be doing the meditation for kids and families. Um, so I’m really excited. So like mine is the first, um, session of this conference. So to be really interactive and it’s really cool.
And so I’ve been working on like, what is this freebie that I want to offer? And so, you know, it’s like, yeah, I can offer meditation, but it’s like, people can, you know, Google stuff. And then finally I realized like, oh, um, I could do a meditation for sleep for kids, but a bilingual meditation, bilingual sleep meditation for kids and have the script for it too.
So that could be the freebie. And so then I brought it up to this, um, group that I’m a part of. And they’re like, you need a charge for that. And I’m like, wait, what? So that’s not my freebie. They’re like, well, you can modify it, make it, you know, like five minute and say, here’s the beginning part of it. And if you want the whole thing, then you need to pay for it.
They’re like you Vaughn, you need to like start getting paid, you know, for what you’re doing, you know, you’re giving too much. And I’m like, oh my gosh. So I mean, and I do. Um, and so that’s definitely something I’ve had to work on, you know, trying to. I get paid for what I’m doing instead of sharing, sharing.
I mean, cause I share from my heart and that’s just who I am. Right. But it’s time for me to step up and um, yeah. Get paid for, for using my voice and, and you know, and, and um, and then also like, you know, trying to figure out, okay, so I’m going to do that. And so I need to figure out how to make that into a workflow.
So I need to connect with you, Lindsay. I heard you say the, the what, the workflow or something. And I’m like, okay, gosh, Lindsay is the person I need to connect with. Cause I don’t understand like once the, like once they say yes, I want to go to your mailing lists. Like, I don’t know. And I’m using MailChimp.
So like hopefully like, yeah, you can give me like a little guidance. Cause I feel like a little overwhelmed with that right now. Um, I can do the recording part and all that stuff, but like once it comes to MailChimp, I’m like. Oh, I love that. Okay. So I know I’m going to offer this disclaimer up front that I’ve made a career out of being a business development strategist.
Okay. So that’s been what I’ve done in some capacity throughout every element of, of my broadcast radio career on, uh, I started my own business in 2004. So if you do the math on how long that’s been as, as being an entrepreneur to 2021. And I am told all the down all the time, I’m told that I give away too much and that I, um, that I should be charging more or charging differently or whatever.
And I’d been a successful entrepreneur doing it the way that I loved doing it this entire time. And there there’s, there’s a part of that. That’s okay. Like, I just want to give you permission to. Charge and make and monetize your voice in a way that feels powerful and comfortable for you. But I also want you to give yourself permission for being the heart-centered person that wants to give your gift away as well.
And through time you will find that balance as to what feels right. And like when I’m sharing this, my hands are shaking because this is such a personal, um, passion point for me, because I am an advocate for entrepreneurship on every single level, especially women entrepreneurs. But I’m also an advocate for having Atlanta with your head, your heart in your gut.
And if it doesn’t feel right right now, then all it is right now is a learning opportunity for when it will sell. Right. And then getting the tools and resources and not feeling like you have to rush this back Saturday because you have a beautiful guest. And most of the time I have found in the last do the math 20 plus years.
Is that when I’ve given things away, that felt, it felt right to me to knew that it’s come back to me tenfold. So I say that being letting you know that my career path has been helping people monetize ancillary revenue streams, and multiple revenue streams and building and scaling large businesses and small businesses to large businesses.
But there is a line of what feels right to give and what feels right to charge. And you will come to terms with that line and you will know, because it will feel right up to me.
Thank you. Okay. I’m not alone. I just give everything. And so now, like my entrepreneur friends are like, stop, you need to start, start making money. And then, you know, just hearing it from my husband too, he’s like, well, when are you going to make money? And I’m like, oh my,
this pressure an extremely important piece of your puzzle. I’m not discounting it at all. But I also feel like that you will never like you’re in a gathering information phase about this right now. And you have the, and you also are real because I’ve known you now for almost a year. And since you watched your podcast till now, I don’t know exactly how long it’s been feels, feels close to a year.
I don’t know. But, um, and the connections and the relationships and the things that you have built over the course of time that you’ve been part of the community are amazing and not to be underestimated. And when that monetization piece comes into place, all of that building blocks that you put in are gonna, you’re gonna reap the rewards of that.
So, and if you want to set up your 15 minute office hour call, then we can talk about your monetization because sometimes it’s just a matter of having that comfort level with those systems. So I do agree that you need to monetize, but I also agree that it’s okay to share from your heart in ways that feel good to you.
Can I, can I second that Yvonne set up the call? I had one yesterday. It was amazing. Tracy was so out of the box with what I had and Kayla, can I say something Yvonne on the sh on the giving? You know, I, I, I totally believe that whatever feels right and know that I’ve always found when I get around the right people.
They’ll offer the money before I even have to ask where they’ll ask, how much do we owe you or that sort of thing. So there’s the giving sometimes just helps to start it off. So that’s what I thought. Thank you for that. Yeah, definitely. And congratulations for Saturday and we can’t wait to hear how it goes and yet another opportunity to connect with a new audience.
And I mean, if nothing else, just get them to sign up for that newsletter and, um, our a newsletter and we were to Neil and I were talking yesterday too about, and I wanted to share this with you, Tommy as well, kind of connecting the dots on how you, what you were saying about putting this content out there.
It’s not like you’re on a stage and you can see them sitting in the states and you can see their reactions and you can get that energy, that reciprocity, that energy back. So it is in, in a very. The mantic way. It’s a very uncomfortable situation because you’re like, is anybody listening? Does this mean anything to anybody have offended?
Somebody like, you know, um, and so a really interesting, and this wasn’t necessarily the context of what to be on our attorney about, but what we were talking about is the whole idea of creating a way to communicate with your audience outside of the podcast. So instead of speculating on what they think, create an opportunity for them to connect with you.
So, because with our stats and things, the way podcasting is right now, there’s not a lot we can find out, we can find out what city they live in and we can find out what city,
and that’s not always really helpful. You’re building out a live event strategy, and, you know, you’ve got, you know, a big bulk of listeners in Phoenix. And so that’d be a great place. Mark it up an event. But, um, so one of the things I think that why I advocate strongly, always for newsletter marketing is if your call to action to your listeners is to go to your website and sign up for your newsletter, or you put a newsletter call to action in your social media.
What that does is then all of a sudden there’s people that are just out there, the ones that, um, connect with you and sign up for your newsletter. And then you have the opportunity to get feedback from them directly. You have the opportunity to send them newsletters promoting episodes, but you also have the opportunity to send them a newsletter with a poll, you know, or a survey or something like that.
So, you know, I think it’s so important for us to be able to create channels, to communicate with our audiences outside. And I, this is a phrase that I, I used yesterday. I think with Jane bandoneon, I’ll use it on the call today is like we create, we, we start a conversation when we launch our podcast, we start it so that we can change the conversation about whatever it is our industry is or our passion is, or whatever, you know, we use that content to change the conversation.
And then the most important piece is then we have an opportunity to continue the conversation outside of the podcast. So having that ability to communicate with your audience outside of the podcast does make, like in terms of monetization for you, like Yvonne so much easier, because these are people that have opted in, they’ve signed up.
They’ve, they’ve listened to you. They’ve heard you. They like what it is that you’re doing. And they’ve, they’ve signed up for more of you if you will. And then that gets really comfortable. They’re like emailing your friends. Cause they have said, Hey, I want more of you. And then that way you can put in those funds and do those things and, and you can feel really confident that you’re not just pushing something on to somebody that you’re, you’ve pulled them in as a, as a, as an audience.
And now they want to continue the conversation with you and you have a channel to do that. So. All right, everybody great stuff. Now, James, did you have a burning desire to share because you were going to share before and then you said were out of turn? I, I did. I got mixed in distracted. I think Yvonne’s amazing.
And our voice is awesome. So, um, it’s worth a lot. Um, yes. I just want to say thank you. I had my first meeting with Tracy yesterday and it was awesome. She’s so good at the business development, it was out of the box. Something I didn’t even expect a lot of things anyways. Um, uh, about my podcast and how to use.
Upon the possibility of a different format. That’s, that’s different than a traditional format for a podcast that might work better for me, so, and what I’d like to give. So that’s all great. So thank you. I appreciate it. You’re welcome. And more to be revealed still digesting. Thank you. Thank you. Good to see everybody.
Thanks, James. Okay. So before we wrap up any other burning desires or anything to express, other than I will say thank you as always. And I’m so glad we are all together in this together. All right. Have a great restaurant. Thank you so much. It was great to see everyone see you next week.