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The Super Squad QA Library

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  1. Jess & Elsie QA and Podhive Coaching Call
    09-16-21- Traci's Coaching Call- Member launches, tracking stats, and many wins!
  2. 09-14-21- Elise's QA- Artwork, downloads, and sponsorship
  3. 09-09-21- Traci's Coaching Call- talking tools of inspiration, and ways we do our best thinking
  4. 09-02-21- Traci's Coaching Call- Launches, Show Descriptions and International Podcast Day!
  5. 08-31-21- Elsie's QA- Big Elsie Thoughts on all the shoulds of podcasting.
  6. 08-26-21- Traci's Coaching Call- Tips to avoid podfade, rebranding, and launch
  7. 08-24-21- Jess' QA- Closet clean out, partnership and networks, and more fun parties planned for SPL
  8. 08-19-21- Traci's Coaching Call- Connection and community, terms of service, and Apple Podcasts
  9. 08-17-21- Elsie's QA- Content warnings, "my story" suggestions and more
  10. 08-12-21- Traci's Coaching Call- Finding your visibility and working your network.
  11. 08-10-21- Jess QA- Jessica summarizes her experience at Podcast Movement and live events in 2021.
  12. 08-04-21- Elsie QA! Elsie’s hacks
  13. 07-29-21- Traci's Coaching Call- Trademarks, growing your audience, and podcast planning
  14. 07-27-21- Jess QA- Launch checklists, social media trends, and live events
  15. 07-22-21- Traci’s Coaching Call- Finding support in your community and summer break!
  16. 07-20-21- Elsie's QA- A lot of talk about lifestyle, including ADHD, crippling anxiety and hormones
  17. 07-15-21- Traci's Coaching Call- SEO and URLs, time management and starting where you are.
  18. 07-13-21- Jess- talks social media and the group shares their excitement for SPL
  19. 07-08-21- Traci's Coaching Call- PR tips and pitching yourself, collaborations, and great SEO tips
  20. 07-06-21- Elsie QA- Elsie talks audacity and alternatives. Link to News Your Can Use from the FB LIVE!
  21. 07-01-21- Traci's Coaching Call- Self-care tips, maximizing LinkedIn, and terms and agreements
  22. 06-29-21- Jess' QA- Naming your podcast, workflows and SPL
  23. 06-24-21- Traci's Coaching Call- Celebrating wins, branding online
  24. 06-22-21- Elsie- Elsie talks faux pas, burn out, remote interviews, and Zoom fatigue
  25. 06-17-21- Traci's Coaching Call- Branding, support, making your podcast searchable, release dates
  26. 06-15-21- Jess- Release schedules, branding dilemmas, and taglines.
  27. 06-10-21- Traci's Coaching Call- Support and wins, rebranding and branding strategy
  28. 06-08-21- Elsie's QA- Is a listen the same as a download?, the benefit of third party podcast services, and finding the right people
  29. 06-03-21- Traci's Coaching Call- Taking a break between episodes
  30. 06-01-21- Jess- Membership sites, content calendar, and super-secret birthday surprizes.
  31. 05-27-21- Traci's Coaching Call- Members share their wins, talks about setting your podcast up for success and how to preserve your energy while launching.
  32. 05-25-21- Elsie's QA- Talks; bugs with the new Apple update, keeping it authentic, and website integrations
  33. 05-20-21- Traci's Coaching Call- Talks about editing and interviews
  34. 05-13-21- Traci's Coaching Call- Traci answers questions about the Spotify + Apple Podcasts subscriptions among other things
  35. 05-11-21- Elsie's QA- A question about Apple Podcasts artwork not showing up and a super deep into Elsie's own productivity journey
  36. 04-05-21- Jess' QA - Podcast sponsorships, audience engagement, podcast hosts and community input.
  37. 04-29-21- Traci's Coaching Call- Rapid fire information- prepare for 1.5hr call next week, marketing and challenges that podcasters face.
  38. 04-27-21- Elsie's QA- New Apple Podcasts and Spotify subscription announcements!
  39. 04-22-21- Traci's Coaching Call- Relationships with co-hosts, difficult conversations and member support
  40. 04-15-21- Traci's Coaching Call- Clubhouse, self care, and new opportunities
  41. 04-13-21 - Elsie - Content for premium podcasts and expectations around $$
  42. 04-08-21 - Traci's Coaching Call- Fears around perfectionism and podcasting to publishing
  43. 04-01-21 - Traci's Coaching Call- Email lists, social media marketing, and trying new things
  44. 3-31-21 - Elsie - Rebranding, posting to YouTube, and marketing to your subscribers
  45. 3-25-21 - Traci's Coaching Call- Workflows and marketing strategies
  46. 3-23-21- Jess – Design talk, rebranding, consulting and monetization
  47. 03-18-21- Traci’s Coaching Call- Workflow Tips
  48. 03-16-21- Elsie - A walkthrough of the upcoming iOS 14.5 Apple Podcasts changes & Why artwork is even more important now
  49. 03-11-21 - Traci's Coaching Call- All about sponsorships
  50. 03-09-21 - Jessica - How much data is too much?
  51. 03-04-21 - Traci's Coaching Call
  52. 03-02-21 - Elsie- Engagement, Early Release & Adult Content
  53. 02-23-21 - Jessica- Talking Engagement in your Niche
  54. 02-18-21 - Traci's Coaching call
  55. 02-16-21 - Elsie's QA testing out Run The World
  56. 02-11-21 - Traci's Coaching call
  57. 02-09-21- Jessica- Media Kits, Website Links
  58. 02-04-21 - Traci's Coaching call
  59. 02-02-21 - Elsie
  60. 1-26-21 - Jessica
  61. 01-21-21 - Traci's Coaching call
  62. 01-19-21 - Elsie
  63. 01-12-21- Jessica
  64. 01-07-21 - Traci's Coaching Call
  65. 12-22-20- Elsie QA- Planning for 2021
  66. 12-17-20 - Traci's Coaching Call
  67. 12-15-20 - Elsie
  68. 12-01-20 – Elsie
  69. 11-19-20- Traci Coaching Call
  70. 11-17-20 - Elsie
  71. 11-12-20- Traci Coaching Call
  72. 11-10-20 - Jessica
  73. 11-05-20- Traci's Coaching Call
  74. 11-03-20 - Elsie
  75. 10-27-20 - Jessica
  76. 10-17-20 - Elsie
  77. 10-12-20 - Jessica
  78. 10-06-20 - Elsie
  79. 09-29-20 - Jessica
  80. 09-22-20 - Elsie
  81. 09-14-20 - Jessica
  82. 09-08-20 - Elsie
  83. 09-01-20 - Jessica
  84. 08-01-20 - Elsie
  85. Special Jess & Elsie QA!
  86. 07-11-20 - Elsie
  87. 06-23-20 - Jessica
  88. 06-15-20 - Elsie
  89. 06-9-20 - Jessica
  90. 06-02-20 - Elsie
  91. 05-28-20 - Jessica
  92. 05-20-20 - Elsie
  93. 05-12-20 - Jessica
  94. 05-05-20 - Elsie
  95. 04-28-20 - Jessica
  96. 04-21-20 - Elsie
  97. 04-14-20 - Jessica
  98. 04-07-20 - Elsie
  99. 03-31-20 - Jessica
  100. 03-30-20 - Elsie
  101. 03-24-20 - Elsie
  102. 03-17-20 - Jessica
  103. 02-25-20 - Elsie
  104. 02-18-20 - Elsie
  105. 02-11-20 - (Take 1) - Jessica
  106. 02-11-20 - (Take 2) - Jessica
  107. 02-11-20 - Jessica
  108. 02-04-20 - Elsie
  109. 01-28-20 - Jessica
  110. 01-21-20 - Elsie
  111. 01-14-20 - Jessica
  112. 12-19-19 - Elsie
  113. 12-17-19 - Jessica
  114. 12-3-19 - Jessica
  115. 11-26-19 - Elsie
  116. 11-12-19 - Elsie
  117. 11-09-19 - Jessica
  118. 11-09-19 - Take 2 - Jessica
  119. 11-7-18 - Jessica
  120. 11-5-19 - Jessica
  121. 10-29-19 - Elsie
  122. 9-24-19 - Elsie
  123. 9-17-19 - Elsie
  124. 9-11-19 - Jessica
  125. 9-3-19 - Elsie
  126. 8-27-19 - Jessica
  127. 8-20-19 - Elsie
  128. 8-7-19 - Jessica
  129. 7-16-19 - Elsie
  130. 7-11-19 - Jessica
  131. 7-3-19 - Elsie
  132. 6-28-19 - Jessica
  133. 6-28-19 - Elsie
  134. 6-11-19 - Jessica
  135. 5-28-19 - Jessica
  136. 5-23-19 - Elsie
  137. 5-14-19 - Jessica
  138. 5-9-19 - Elsie - Podfund Discussion
  139. 5-7-19 - Elsie
  140. 4-30-19 - Jessica
  141. 4-16-19 - Jessica
  142. 3-19-19 - Jessica
  143. 2-19-19 - Jessica
  144. 2-5-19 - Jessica
  145. 9-27-18 - Jessica
  146. 9-20-18 - Jessica
Lesson 16 of 146

07-20-21- Elsie’s QA- A lot of talk about lifestyle, including ADHD, crippling anxiety and hormones

Not your usual QA!

  • A new camera angle, and it’s up-close and personal
  • Update on the podcasting program that Elsie’s children are attending from Story Seeds
  • Catching up with the amazing Lisa Orkin (and her awesome new gig)
  • The question is…did Amber Hawley did you re-launch? (Amber, calling you out :eyes:)
  • PLUS there is a lot of talk about lifestyle, including ADHD, crippling anxiety and hormones


Elsie Escobar 6:09
It’s just me. And you. I’m trying to I tried a new setup with my camera. I just moved it from up to like, to the side, I thought, you know, I’d love to check it out, like move things around. I don’t know, what do you think? Has this angle? Is this a little

Unknown Speaker 6:27
yellow? It’s very up close and personal. Which is not bad. Oh, I might be frozen or you might be frozen. Does that mean? Oh, there you are. You froze for a minute.

Elsie Escobar 6:48
I still don’t know. Oh, it’s me. How dare I? Hold on. Hold dear, I should not be I should be not having problems. That is dumb. I think both of my children got online at the same time. And it probably did that. How’s their podcasting camp going? Are they doing that this week? They are doing that they’re not doing it this week, because we have camp camp camp to go to so they’re skipping this week, and I left them alone. I didn’t. You know, I don’t know what they’re doing really? Well. So I think that it’s more like a President tation is what I gather, because I thought that they were going to be engaged. I thought they were going to be talking. And they didn’t. So they were just sitting there. Hmm. And you know, the teacher reattach to me, she’s like, you know, what are their learning styles? Is there something I need to know about them and all this stuff? And I thought, Oh, cool. I told them, you know, and I thought, they’re going to engage them or they’re going to do something, and neither one of them talked the whole time. And then they sent an email, and I had them do the work, which they need to do listen to next week’s podcast, and then or tomorrow. And then they had to answer some questions about their own podcast. And then they sent like, a list of like, here are some things you can create podcasts with. And it was like, all of this stuff. And I’m like, wait a minute, you can’t just send I mean, you know, be thinking, you can’t just tell them to do that. Yeah, I mean, I know how to do it, but I don’t know how to what, you know, so. Um, I think I’m going to see if I can make more friends with them. and engage with them a little bit more and maybe help them out. Yeah. You know,

Unknown Speaker 9:02
podcasting is not the only thing they do. It seems like when I looked at, I don’t know, I looked at something.

Elsie Escobar 9:09
Yeah. Really good. Like I really love their mission. And it’s like, I feel it’s like a nonprofit type of thing. I like it. So then at the end that said this. Finally, if you were hoping to make your own podcast, we wanted to let you know about some helpful tools to get you started. And then it says Adobe Premiere Pro and Adobe Audition are the editing programs iMovie for editing and audacity for recording and editing are great for starting out as well. And I think these were suggestions by the people that that they interviewed the other kids.

Unknown Speaker 9:51
That’s surprising because Adobe’s a pricey program. I know. Sounds like I mean, there is a student discount. But it’s still I mean, that’s that’s some change to show out.

Elsie Escobar 10:05
Yeah. And then they mentioned this other thing called note flight, which I’ve never seen before. Lisa Orkin, you and Claire Harris and I are having a little chat today. It’s a very intimate, fun good times thing. Which is great. I don’t know if you’ve ever seen this. I’m going to show you what this is. I’ve never seen it. Maybe Lisa Orkin has because she’s famous. She’s more famous. I’m going to show you I’m going to share my screen so that you see. done this on this. Oh my God, why do I not see it? Oh, here it is. How about this thing? Isn’t this interesting? This is what they are using to create the music for their podcast. It’s called note flight. Create, teach, share, sell and purchase music.

Unknown Speaker 11:07
So I don’t know what this is. That’s very cool. Felisa. It’s very, very cool. Yeah, right. Yeah. What’s the deal? premium?

Unknown Speaker 11:24
I learn. I find myself scrolling on my mouse to try to scroll and it’s like, no, that tells the script.

Unknown Speaker 11:29
Yeah, that’s right. Let me see. Um, wait, create and sell unlimited scores, record live audio into scores, print parts, enter a transcribe. using any MIDI device. This is like,

Elsie Escobar 11:48
so crazy. No flight learn. Anyway, this is another tool that I think is really awesome. I am so excited that y’all are showing up right now. Because it’s like all some of my all my favorite people. Lee, I am so happy that you’re here to this is so great. It’s like a total we’re just chatting. There’s no unless you have questions, my friends. But this seems like an interesting new program that Tom and we were talking about my children are doing a podcasting camp. It’s called story seeds. I totally wish I’d known known about that earlier. Hello, everyone. Hi, Alfie. Well, they actually just said they sent me an email and they said that they’re willing to that they’re letting more people in and they would do a prorated price. If it is you’re in North Carolina, I’m in North Carolina, but it doesn’t matter, dude. It’s online. Once it’s online, dude, hear me see if I can. Yes, yes. If you have a friend who wants to join the mini camp? Yeah. They’ll do a prorated thing, so I’m gonna put it in the chat. Is that okay with you, Lee, or I’m totally cool with that. Okay. There it is. And then we said, um, yeah, sign up at a prorated fee for the remaining of three sessions. So there’s a session tomorrow, though, there’s a session tomorrow at BAM 15. You know that I’ll have two more after that. So maybe there’s there’s only four. It’s more like it’s less engaged and not engaging, but hands on. Yeah, it’s more meeting other kids that are podcasting. So they are talking with other podcasting kids and their topics and stuff. And I also used a I don’t know if any of you have had a have used a program or tool called Padlet and or Padlet.

Unknown Speaker 14:10
Have you used this

Elsie Escobar 14:13
I will show you what it looks like. Nice. I will share it here just in case and is there like a code for LC I need to use so they know you. So do you just tell them that I told you Okay, I’m trying to bring as much awareness of us as possible. But, so here’s the thing, just for that you see, so this is another interesting tool they’re using that I’ve never seen. I don’t know what it is. It’s what is it? It’s I honestly don’t know. Everything you need nothing. You don’t. What am I on? I don’t know. So they sent a had let for them to add information to it. And I, I am not sure how it works. So those are interesting things that I’m also learning. I wonder

Unknown Speaker 15:20
if future sessions will be more participative than maybe the initial one was just a layout of all the things. Yeah,

Elsie Escobar 15:30
I’m hoping you know, and oh my, they have a much more in depth session coming up, it was a little too pricey for both of my children, because that’s like, it would have been like $1,000 or more for them to do it, especially if they’re not really super into it. Like if they were really like, you know, if they were like, let’s make all the things I would have been all in. But they’re not. So again, I’m going to show you and maybe you all can tell me But see, this is him the thing that they said you they had to answer questions. Let me share my screen again, because I find this to be really interesting. I’ve never seen these tools before. Let me see. I go like this. So this is Oh, they broke it down. Now. This is what they did. Right? So my my children wrote this stuff here. This is what my Mei Mei wrote. See, and she just made comments on this. What would your podcast be about how to make videos with just screenshots? What does that even mean? Why gotcha isn’t all bad and to be kind and respectful. Oh, it’s because I give him a hard time about gotta Deena good. Do you do people who have children? Do you have children that uses the US? Gotcha. The app. The gotcha app. I’m not a big fan. But they love it. Because I feel it’s very, potentially a little weird. What are you curious about horror movies? What are you an expert on? Gotcha. It’s an app anyway. So now they broke down the question. And then oh, that’s Hunter. She wrote all of these things up here. That’s my other child. What would you call it the fantastical world of faith? Oh, go look at that. I love it. Anyway, I don’t know how to work this. So this is a Padlet. And my I don’t know, to say, All I know is I’m learning all of these things in here too. Hello, Tommy and Amber. I am so excited to have y’all here. Do please ask ask me questions. today. It’s been a very chill, mellow time that we’ve been spending here. I’ve been talking with them about my children’s podcasting camp that they are doing, they started last week. It’s called, it’s from story seeds. And then I was just sharing some of the tools that they are using to engage and I have never seen them before. And I’m curious about them. So I was just sharing them just to let you know what those are because I don’t know and, and I’m testing out a new angle for my camera. It is side side view of LC space profile. And I just thought I try it out test it out. I’ll see view from any side is good. Oh, that’s so sweet. Stuff like that from like below, because that’s never side side. Side sides get cases like this. I’ve seen I don’t know if you’ve seen those. A while I’m sure you have. And some of those in tech talk and an Instagram when What’s with the folks like grabbing their phone and having it be like half like you only see this part of their face. like totally like that. You know, have you seen that where you don’t you? There’s all this whitespace up on the top and and then it’s just their eyes on the bottom and I’m like, how is that in any way? I can’t even see your mouth when you’re talking. Anyway, it’s a cool it’s a cool thing. It’s a cool thing. So Tell me what’s up ask me stuff. Or Lisa Orkin. How are you?

Unknown Speaker 20:07
I’m really good. I’m working for like a podcast company.

Elsie Escobar 20:13
Well, I think you said that. I think I saw a post about that a little bit ago in our little box or thing. So you’re like, legit, you know have a job. I have a job. Yeah. With health insurance in podcasting. Oh my god, dude. Yeah. So famous. Yeah,

Unknown Speaker 20:30
I’m working on Michael Cohen’s. He’s, what’s one of my podcasts is Michael Cohen. You know, Trump’s ex lawyer.

Elsie Escobar 20:36
Oh, my God. I was I was, I was, I was about to say that, but then I was like,

Unknown Speaker 20:41
right. If it was still working for Trump, I would not be doing it. You know, me, but since he’s against, he’s on the other side. I’m like, Okay, good. I’m, I’m against that. So yeah, doing that, and producing and editing that.

Elsie Escobar 20:53
Oh, my gosh, that is so Neato.

Unknown Speaker 20:57
Yeah. And it? Yeah, it’s still doing my own stuff. I just did another three episodes in studio all weekend of the scripted podcast. I love that. So yeah, so yeah, just podcast. 20 470. So how about that? Yeah. And I’m doing a show for James ellroy. The writer as well through audio up is the company I’m working with? Oh, I love it. All. It is Yeah.

Elsie Escobar 21:30
That’s so good. Wow, that’s really that’s really good. What’s your title? Like? Are they are you podcast?

Unknown Speaker 21:37
Producer, producer, producer, managing producer, producer, editor, everything, but they call me a managing producer?

Elsie Escobar 21:45
And are you only working in audio?

Unknown Speaker 21:48
Only audio? Great. Yeah, I you know, I wouldn’t know what to do and video? Well,

Elsie Escobar 21:54
I mean, I was asking for the, because there’s a lot of times when folks are like, I need somebody to do the thing. And the show notes and the uploading of the thing and the social media graphics. And like, who does the graphics? And who does like

Unknown Speaker 22:08
I’m curious, because they have a team that does graphics. So I just pull the clips. And I do the uploading though. Yeah. I mean, I could imagine something. Yeah. But there’s a team that does that. There’s a audience team that gets more audience. There’s a gets like a million downloads a month to an audience and Claire’s like, yes. Yes. Yeah. There’s like a group of people that just go and get audience and, you know, do all that there’s a social media team. There’s, there’s the biggest teams, though. This is I think, so interesting, though, are them are the partnership teams. So the biggest amount of work is when I get to watch it all are the partnerships. Oh, can we get nordstroms? to work with us? Can we get Pizza Hut? Yes. Yeah. So it’s all about partnership, and the podcast come out of the partnerships. You know, we get this celebrity mix with this partnership. It’s fascinating to watch how all the business works.

Elsie Escobar 23:11
Yeah. And I think you know, that’s what I’ve been pushing. So like, it is really hard to coin that in their only and they’re in there’s something really interesting about the level of expertise that comes from from that meaning. Number one, you have to have the connection like this is the first time that all of this stuff has started to like really clear, close, crystallize inside of my own head because it’s, it’s where I work really well, as opposed to other parts of the podcasting space to the connections, the people that you have, the way that you connect with other people, your ability to connect with other people how to figure out like, what’s the optimal like working thing, right? And how to, and then execute on it so that it happens. And

Unknown Speaker 24:03
yeah, I mean that and that’s all it is. It’s all about relationships. I mean, honestly, the podcasting is so secondary to everything that goes behind it to get it out there. I mean, the podcast, obviously is the road but but there’s no podcast without all the partnerships and all the money, huh? Yeah. Yep. Totally. so different than Indies. They raise money first, and then podcast, right? We do the podcast and then go oh, my God, I need money. Yeah.

Elsie Escobar 24:34
Right. That’s right. Yeah. Well, that’s thrilling. What’s the company called again? audio up, audio up and it’s based in LA.

Unknown Speaker 24:44
It’s based in LA out of a cool like giant chalet up in the Palisades. So if I want to go there, it’s this giant, like, mansion and yours like link ground and you can hang out with your computer, anywhere. Work and

Elsie Escobar 25:02
that is so fancy and cool sounding is

Unknown Speaker 25:05
that I’m at home most of the time, but yeah, it’s very cool. I’m learning so much about the amber.

Unknown Speaker 25:12
She’s like, sounds awful.

Unknown Speaker 25:13
It’s awful. It’s well, you know, insurance is the best part. So yeah.

Elsie Escobar 25:19
Yeah. Yeah, that’s so amazing. And how were you? Living the dream? Are you really, I? I’m loving that y’all are living your dreams right now. I mean, this is

Unknown Speaker 25:37
my baby bias be sarcastic dreams. But I’m trying, I’m still trucking. I am not in a chalet. So I feel very sad. There are people, little people who continue to interrupt my workflow, but it’s still lovely.

Elsie Escobar 25:58
Yes, isn’t that? Isn’t that the thing? I’m not? Yes. It’s a challenge those little people. I know, I gotta say.

Unknown Speaker 26:09
I’m actually doing a rebrand that. Every week, I keep saying next week, it’s launching next week. It’s luxury. Because it’s like, oh, all the things and I’m It’s so stupid. And I know, it’s all mindset stuff. But like, I have episodes recorded, I have everything done. And I can’t figure out what to say in the transition one. So I keep off. You know, like the one that says, hey, all I’m you know, shifting. And and I don’t think people will resist it. It’s not that. But it’s just more like, I’ve made it into something it doesn’t need to be. So I just keep saying like, Oh, well, I want it to be a useful episode. Like, I don’t want it to just be like, Hey, here’s my transition episode. It’s all about me, you know, but at the same time, I am letting it like stop me now part of it was influenced by the world longest website redo mode, that actually has been more painful. It has been a year. I finally just had to take it from the designer, and I paid someone else to finish it. And so I hate it. So I’ll have to do it again in six months, but whatever. But so that’s all done. And now I’m like, every day I said, Okay, I’ll record my episode, and then put it out today, which did not happen. And then next week, I’ll start all the flow of the episodes I’ve recorded. So I don’t know. I just I there’s no answer, maybe, but I know, it’s all my stuff. But I’m like, Oh, my God, just frickin record something already. Yeah.

Elsie Escobar 27:52
So funny. Like, I remember, I have been in that space. And I think that one of the ways that I fixed it was to do like a two minute thing, as opposed to like, because I, I think I stopped myself when it comes to that as well. Like, I have a dream of the outcome. And it feels like such a heavy lift, even though if I just got to it, it really wouldn’t be. And then I’ve found out that if I just go like, Hey, folks, I were doing a rebrand. This is what it is. This is what it is now. So if you see it on your feed, and it has a different name, that’s what it is. Okay. All right. Bye. Talk to you later. And then just put it out there. And it’s just like, Yeah, because if you go to get in anyway, whatever is like stopping you, I would say stop it. Just take away the hard part of it. And that’s how I know like doing some of the things. But anyway, go ahead. Yes.

Unknown Speaker 28:50
No, I mean, I agree. And that’s the thing. And I know I do this for others, but you know, you can’t do sometimes you can’t do your magic on yourself. Yeah. And I’ve taken away all the barriers now. Like, yeah, except for except for the one where I was like that one night I had to, this is the episode. And then I didn’t write it down. And so now I’m like, well, maybe it’ll come back to me. You know, I don’t know. It’s stupid. You’re right. I should, it should just be a throwaway transition episode, and nobody gives a shit.

Elsie Escobar 29:19
Yeah, exactly. That’s how I because truly, nobody does know. I mean, they’ll, they won’t. And if they do, they’ll email you and go like, what’s going on? I thought it was this and then that’s not it. Right? Yeah. Tell us the name of your podcast and stuff.

Unknown Speaker 29:36
Yeah, so the original name is my biz bestie. And it’s actually been on a hiatus because we’re going I’m going through transition. And I was like, You know what, I’m just gonna put a little pin in it. And so now it’s like, I’ve extended this transition. So I think I feel like coming back I’ve now got to like, if I don’t do something great in that episode, like people are gonna be like me. Oh, the new name is the easily distracted entrepreneur. Oh my god. And then we all laugh. metta as fuck. Like that’s what it is. The new one is called metta as a F. Sorry, I don’t know if you swear on this, sorry. But

Elsie Escobar 30:20
on this, like, I’m gonna be, I’m gonna be like, bleeping, you know, I was like, I’m sorry,

Unknown Speaker 30:25
I get, I have like Tourette’s, I swear, in addition to ADHD. So it’s just a slight shift. It’s still like a lot of the same stuff. Because, you know, I’m a therapist. So it’s like, the emotional side of business. But it’s, I feel it’s so good. It’s so in alignment. I’m excited. Yeah, like, I’m loving it ends. I don’t know. But actually, now that I’ve said it to other podcasters I feel like it has to happen this week.

Elsie Escobar 30:51
It does. And I’m telling you like it, you just get, like, put it in front of you. And I think it’s so in alignment to because I was gonna say, you know, with that thing that you were talking about, I’m, I’m not diagnosed with ADHD, but I, I am for sure, knowing that there are there is some neuro divergence happening in my own brain. And so when I heard you doing that, yeah, when I hear you doing that, I’m like, I know what that feels like. And I get it like super. And I know the way that I’ve gotten over it has been to, to let go of the, I don’t know why I tend to motion to it, and then just make it a throw away. It’s like, you got to do it, you got to do it. And it’s like I go through, it’s like there’s a wall like I hit a wall with it. Like I can’t get through it, even though everybody tells you you just have to write it down. Just give yourself an hour, put a timer on, work on it for 20 minutes and get the in you’re like you know, you don’t understand. It’s like a it’s an outside wall. It’s something outside of yourself that is making you hit this wall. Doesn’t matter how many tools you have, you’re just not going to get through the wall. And so what I’ve done is I’ve kind of backed myself up and just blurted out, and then get over as soon as I’m over that then it feels like Oh, that was that wasn’t so bad.

Unknown Speaker 32:14
Always Always and I love the irony is last week in my membership. I taught a class on getting unstuck. I really am like, this couldn’t be more painful now. literally could not be more painful. Oh, okay. I feel now the shame is so good that I can’t. I’m totally gonna do it. But yes, I did. I did. I even did the training for F sake. Okay. Um, it’s happening. It’s after my at four o’clock. I finished with meetings. I am going to record a short ass episode. Get that shit out.

Elsie Escobar 32:57
Yeah, it is like, it’s crazy. Alright, Lisa, we love you. Thank you so much for saying Hello. I’m so happy that you drop by and you played with us for just a little bit. And congratulations. I’m super proud of you. Thank you such an exhale to just be able to like, yeah, you know what I mean? So So yeah. Good for Yeah,

Unknown Speaker 33:20
it’s been a long road. So yeah. Thank you. Alright, bye everyone.

Elsie Escobar 33:26
Yeah. Oh, my gosh, I so love that. Okay, yes. And, um, yeah, I’m a little obsessive with the external deadlines or like something that has been really good for me in terms of being like working out or being in my body in the way that I was used to being in my body, because I’m a little compulsive about it. But I also need a little like, I’m either like, I’m running a marathon today, or I’m not moving. So I had to find a middle, a middle of the road. And for me, I fought it a long time, the Apple Watch has been instrumental in doing that because of the ADHD. Because it’s a it’s just a trigger behavior. For me, when I get a notification, as opposed to what I what I thought was going to happen is that it would be interrupt us in a way that my phone’s notifications, or notifications on my computer have a different reaction to my brain where I end up going into rabbit holes, and I don’t know. And so I was afraid the the, the having the watch was going to do that. So I was like, I’m not going to have any notifications on it. It’s just going to be like this and I thought it was going to do that to me. I thought it was going to be instead of putting me in my body. I thought it was going to take me out of my body. And I don’t want anything to do with that but I finally got it. And it has been really great because it Gives me and it gives me the right type of notifications that my brain wasn’t able to remember, it just I wasn’t able to do it like lunch for my children. And for me, I forget, I forget to eat. And, and then when the hunger actually hits me, it hits me way too hard at a point where I, like I’m beyond it also because I have really low blood sugar as well. So I get to a point where I, I just start shoving things in my mouth because my calorie intake is so not good for me. And, and again, I’m not I just my brain, right? And then my my children, same thing. They come up like mom, we didn’t have lunch. I’m like, Oh, fuck, like, 330 and I’m like, oh, but dinner.

Unknown Speaker 35:49
So people were on West Coast time, even though I’m on the east coast. Right? Yeah, we’ve been eating out like, it’s like 330. And oh, shit, I have not eaten yet.

Elsie Escobar 35:59
So it’s So interestingly enough, I have notified me like, turn the phone now, excuse me turn the oven on. Like, I have that. And it comes in, and then I look him up, turn the oven on. And then I’ll just go turn the oven on. And then I I’ll forget, I’ll leave it. And then I have a notification, put the Indian food in the oven. You know, and it’s like, and then I’m like, oh, and I just go do it. But it doesn’t. It doesn’t interrupt, whatever I’m doing. It just helps me remember the things I must. And so it’s been instrumental going back to the healthy stuff or the health stuff is that I do have like a look at the little rings and I go, Oh, I only need you know, one more hour of standing. And then I’ll make I’ll stand up and then I’ll I’ll get obsessive about that a little too obsessive. But it’s helping me recognize it and give me a like a physical thing that I can go back to. So I don’t even know why I’m sharing this with you. I forgot what the conversation was about. But that’s been like a big help for me is is that that these notifications, I didn’t know talking about external cues, external deadlines, external cue? That’s right, or no deadlines, external cues. So yes, so then to me, those cues are really great because they helped me remember do that stuff. And the immediacy that it brings to me when I have to get when I have to have like, because you know, you do things every day, you have like a streak. And I don’t want to break my streak like I get really into not breaking my streak. So if I look at the steps that I’ve taken a specific day, and I still need a few more. I’m like, hold on, y’all let me walk over to the mailbox. Mind you, it’s, you know, far enough away that I take enough steps not too far. So I’m like, I’m gonna go over there and come back. That should do it. And so I but I get like, super annoyed with myself. And then the other thing is, if I do break the streak, though, I get my brain does the opposite, which is like, it doesn’t matter anymore. I’m not even going to try From now on I just broke my streak. It Oh, well. You know, it’s like, Why do I have to be this like all or nothing? I will rule the world suck. I’m never gonna do it.

Yeah. Oh, look at that. You have. Oh, Clara. That’s amazing. Mind you. I’m afraid really you jump with? Do you have the PP feeling because that’s I have the PB feeling. So I have to work on the strengthening of my pelvic muscles, because all the pubic whatever, all the parts, all the muscles. I

Unknown Speaker 38:54
don’t know why this keeps on muting, I mute myself and then I notice I’m not muted. But I will say it may also be not that your pelvic floor muscles are too weak, but that they are too tight. So those of us who are a little more high strung can actually have with too much tension in the pelvic floor. And we need to relax. Because the pelvic floor is like your diaphragm it needs to go up and down and have natural movement. I’ve done lots of work on this in my yoga teacher training, the advanced yoga teacher training. Oh, my pelvic floor is a huge thing right now and

Elsie Escobar 39:36
I just got a script to go to a PT because 90 It’s a lot. It’s way better. Because when I first started to walk and even run a little bit, I was like, I’m gonna pee my pants. Like I just felt like I was gonna pee in my pants. And then now I don’t. I feel really strong. I feel like a lot stronger than I have. But I mentioned it to The nurse practitioner and I was like, you know, also hormones and stuff. And she’s like, well, maybe you can go to the thing and it doesn’t hurt, you know. And so she was just saying, she was telling me some of the things that I’ve heard before, you know, like the whole tightening and letting go and all of that stuff. And also your anus. I hadn’t remembered about the anus part, you have to also strengthen your poop poll to I did not know that.

Unknown Speaker 40:31
The pelvic floor is fascinating. And it is not my expertise. But I’m not at the end of the scope of my practice in terms of it might be tension, or it might be strengthening. But I’m glad you’re going to see somebody that’s good.

Elsie Escobar 40:44
Yeah, yeah. So I’m, I’m super stoked by that. Anyway, that’s that I don’t think podcasting related.

Unknown Speaker 40:52
I know, but it could be on your podcast, because I would listen for all of us 40 something year olds who are starting to pee themselves.

Elsie Escobar 41:03
If you started to pee yourself, there actually is there is that there’s a woman who has a podcast that’s just about but it’s not. It’s not about those muscles. It’s about everything, gut biome, poop, and IBS. And I forgot what it’s called. She always posts in the she’s, she’s a listener of the feed, and she sends a lot of audio feedback. And I featured her in the past, and I cannot remember her podcast, but it’s all about just, it’s all about fecal matter. And like, I’m like, and she’s so cute, like her, like her artwork, you know? I mean, what would you graphically use for that other than just a nice, she’s a she’s a nice looking woman and the name of her show. And I think it’s probably the best thing to do than to feature poop, because that would not be. But she’s great. She’s amazing. So I’m super stoked by that.

Unknown Speaker 42:07
That actually prompts a question for individual episode trailers, because you’re always asking for things on the feed. Oh, yeah, yeah. Um, other than sending it to the feed. And I guess it could drop in one’s own feed. But I’m just wondering, thinking about my audio drama, that’s a lot of work to it. I mean, that’s essentially doing a little mini episode. But I can see how it would be really handy. But then it’s also the same problem of recruiting like getting people to listen to it in the first place. So my thoughts on what to do with a trailer, like episode level trailers, to recruit new listeners, or remind listeners to come on back,

Elsie Escobar 42:53
I would actually do what I’ve been testing out in. With the podcasting new, like I just started to recognize my own behavior, like part of it is that I would challenge you, all of you here to consume a little bit of content in other places that are not specifically podcast specific, but I want you to think about it from the perspective of when you’re consuming in social media, whether it’s Facebook, Instagram, YouTube, Tik, Tok, whatever, when you are consuming some content, what is the thing, what type of content is the thing that draws you to do the next step, whatever that next step is, and even if it’s outside of the podcasting realm, and I’m telling you this, because I’ve started to really push and try to be a little more prolific, I can’t say prolific, more active creating videos, because I do feel videos are going to, they are going to be more and more important as we move forward. And it requires a different part of your brain that requires a different type of expertise. There’s a lot of stuff happening. So anyway, part of the reason that I’m doing so many of the little news things and why I’m going live so much doing the new stuff is because that to me feels like a comfortable place for me to be like I don’t have to rethink the wheel because I’m already doing that. So that’s the least amount of resistance. And in as I engage in doing it weekly, it teaches me the kind of content that is, is optimum, let I how I can optimize these small chunks of content. So that’s why I’m doing it. But I’m going to get to your 32nd thing in a second. So I go about it, I kind of get my prep and I try to do it. And every time I do it, I learn a little bit more about how to create a cohesive show, right. And also optimize the strategy because it’s not meant to be obviously people can consume it and have it be there for its own sake, meaning that you don’t have to do anything else but the He thing about me doing these things is to drive discovery or information to other projects that are happening that are more important. Like, you know, buy your ticket to shoot podcast live, we just launched this new functionality for Lipson, you have you, you know, signed up for whatever, right, those are other touch points that we are already covering in other places, but it feels like we can do better. So that’s why I’m crafting that. Going back to the 32nd. When you’re scrolling on Instagram, and you’re scrolling through the your Instagram, Instagram feed, or even if you’re watching even just reels or just other top part of it, like the stories. The faster you get the information, the more I am apt to continue or to take the next step. And so what I have found with with the video, is that I’m now going to, especially for the sheep podcast, one, to give a super quick summary at the beginning of it, I’m not going to introduce myself, I’m not going to do anything else. But say like, hey, do you want to learn about you know, the problems with Apple podcast, who was just acquired and how to grow your audience, you know, and like so that it within those first first few seconds, people know exactly what I’m doing. And then it just invites them to stay a little bit longer to get the other stuff because if I start with Hi, I’m Elsie Escobar, I’m like the co founder of she podcast, blah, blah, blah, blah, blah, blah, you I’ve lost you. Because really, who cares? Right? I mean, who cares?

I mean, I’ll tell you who I am later. But really what you’re wanting as a new person, as a new because that’s the point, if any of you will show up, you will bear with me, because you know me, or you’ll like skip that part, and get to the juice right to the meat. And whereas if it’s a new person, which is what I’m trying to do, I’m not going to get them to continue, if I continue focusing on what I’m doing. So I’m just adjusting as it goes. So given back to 30 seconds stuff, I would just go straight into the into the meat of whatever it is, instead of the pot. You know, this is episode number bla bla bla bla bla podcast about the blob. Like I’d get into the story aspect of it in however you want to position that. Whether it’s the story that you’re focusing on, like what is going on in there, and then towards the end, then give the insight as to how it fits into the podcast or what that where they can find you or why they should listen to the whole thing. That’s something that I would do. You know, to start off with, Does anybody else have any other thoughts? Anything Tommy and Amber that you have possibly has captured your attention?

Unknown Speaker 48:09
I’m sorry, I’m not completely clear. Claire, would you mind? Just restating I wasn’t completely clear what it was that you were trying to create? Can you repeat it? Would you mind

Unknown Speaker 48:21
so a trailer for an episode specifically, I have an audio drama podcast, a couple of others to you, but with the audio drama because each episode is different. It’s not serial in nature. And so each episode really could use for marketing purposes. its own trailer to use like an audio Graham’s on Instagram or something like that, and my stumbling block has been, by the time I get the episode assembled, it’s just a lot of work to go in and then pull out what 30 set and which not, which 30 seconds to use from the script or doing a mash up of things from the script. And then at the end of the day, I do all of that work, and where do I put it that it gets noticed? But um, but so that’s that’s sort of where I’ve been like, Is it worth, like, trying not to spin my wheels? Is it worth doing those episode level trailers for now? And also going back LC to what you’ve been hammering home to me about follow the money like where’s the money going to be made is that if I guess at some of it, as I say this out loud, I need to just think about is that going to help move me towards monetization? Is it going to be a you know, some sort of game changer in terms of growing the audience? I don’t know. Does that help clarify what what I was saying? Yes,

Unknown Speaker 49:49
very much. I was I kind of got lost with like the trailer because I didn’t realize you know, you were talking about a trailer per episode, which makes sense. I know me. You seem to have an ADHD theme today and diagnose ADHD all around. Certainly, you know, I get, just like I did with you right now, like I heard what you said, but I wasn’t able to assemble it, I tend to do better when things are very clear for me. Our minds are in lots of different places and kind of piggybacking on my LC said, I, I think anything that you could put together, that basically like really helps people to hone in on what that is that’s coming, even if it’s 15 seconds. Like it can be really short, but very specific. That if that, if that’s something I’m interested in, it’s going to make me curious to go and listen to your podcast episode, which, I mean, I guess monetization is always based on your listenership, right? Like how many people are downloading and listening and comment, whatever, you know, the engagement. So I think that if each one of them is really different, having some kind of a quick grab, seems really valuable to me. Because like, I don’t really listen to those sorts of podcasts. But if I came across yours, and I heard this click like, Oh, you know, in something that piqued my interest, I might come over and say, Hey, what’s that about? You know, so as somebody who listens to podcasts and really enjoys them, I say anything that helps someone get a really clear picture in a shorter period of time, and then putting it, you know, onto social media or places where people will come across it. I don’t know if that was helpful. But that’s sort of sounds like what you’re going to anyway, like, as you said it out loud, it sounds like you’re getting more and more clarification for yourself. So and even if you don’t want to go back through and pull out clips, even if it was just you speaking and giving a quick, you know, with maybe one clip or something, you know, to kind of spice it up, it doesn’t have to be you assembling a whole because sometimes people get really fancy and they assemble all sorts of sounds and I get lost. I’m like, I don’t even know what I’m listening to. You know, and they are so fancy, they spend so much time on it, and it actually loses me. So like your words that tell me exactly what I’m going to get with maybe a little bit of sound might be all you need to try and see how that works. Do the thing. See?

Unknown Speaker 52:08
Same thing like you recording a train like you, you know, like you would in a movie trailer where they’re like, and the guy ran into the blood? I don’t know, whatever. Yeah, I could think of nothing. But he knows the world. Yes, exactly. Where devastation is upon us. What

Elsie Escobar 52:29
I was thinking of even voicing, I’m sure at some point you’ve crafted or will craft a social media post, like a Twitter post or a Facebook post something that’s written to promote the episode. What if you voice that? Like, what if you gave that voice What if you read that in a way that was and then just created a like audio gram type of thing. Or even if it was like a, if it’s not a static image, one of the things that I really love about headliner that I you know, people don’t really use this, as much as I totally love it. There is a thing in there where you can transcribe, right? So you transcribe it, and then it shows you, but you have options of what to do with those words. And sometimes they have ones where the words can be the entire screen, you can make them super huge. And you can have each word also change color, depending upon what’s being read. And I find that that is a lot. A very interesting. So even if you don’t want to do like the just the audio lines, which there’s so many of those, and people forget about it to just have the words like bleep bleep bleep bleep replete like the bouncing ball, right. And even if somebody doesn’t put it on, they can see the words going through. And if they want to listen again, then they can, but that’s another option to visually capture something. And it can be very short, again, where it can be a read tweet, and if it’s and see how long it takes you to read a smaller post because you’re already promoting it that way.

Unknown Speaker 54:06
I like the words idea, because the thing that it feels a little bit like a lot of work for not a lot of people to hear it because most folks when they’re scrolling Instagram, don’t have the sound on Right, right. So they would see the audio waves or the whatever and wouldn’t hear it. It’s just like, Okay, another audio, whatever. And so I like the idea of using the words.

Elsie Escobar 54:31
It’s, it’s neat to be able to read I know that it’s captured my attention, and sometimes it just it helps. And what I have seen too, with, with the devices with the social media devices, too, and with the captions that are already pre crafted in some places like YouTube, I’m Excuse me. Well, yeah, YouTube does it. And Facebook is where I noticed it the most is that whenever depending upon the screen, the words get bigger. So like if it’s transcribed, the words are all over the face of the thing, like you can’t even see the video because the screen is taken up by the transcription. And I kind of dig that, because then I can read what they’re saying, even if I have a smaller screen, and I can see whether or not I’m going to tap on that, unmute, so that I can actually hear it. And that’s really I feel the key there is what’s also going to trigger somebody to go, Oh, I want to listen to this. And then take that choice. Something else that I’ve done behavior wise that I hadn’t noticed before is once somebody gets me to unmute, I tend to keep it on muted. And I forget to mute it again. So I tend to be swallowed up by other things all of a sudden, whenever that happens, so that’s something else to think about. But that’s been Yeah, it was really good. How about that? Oh, haha. So Tommy headliner makes those little audio Grammy thingies Yeah, like the things that where you put a static image in the background, and then it like? Yeah, it makes a video that you can share in all the different places, it’s a pretty substantial little app, and it’s free for a certain amount of them that you create, and most of us don’t really need too many. But it’s really personal. Like you could really be in there for a long time. That’s the only thing it’s like, you have to like, kind of sit there and then create the type of thing that you really want. And then I would suggest, which is what I’ve done in the past create like a template. Because you can change fonts and colors and background images. And whether you want transcriptions or no transcriptions or I mean, there’s just all kinds of different things in there that can happen and suck your life out of you. But, but it’s really a helpful tool, it’s a helpful tool, once you create a sort of template and you you can skip all the creativity of it, and then really understand why you are creating that audio room for yourself. But yeah, so

Unknown Speaker 57:08
it can treat, you can do whole episodes as a video with that, right? and customize it. With transcription, or, you know, lots of I’ve used it a couple of different ways, for full episode, situations.

Elsie Escobar 57:24
It’s, it’s neat to be able to have that tool. But again, I’m still not sold on how good they are for audience acquisition. They’re great for discoverability. But I’m not sure what the balance is between discoverability versus an image versus an audiogram. In terms of the invested time that you put that together, like it’s so easy for me to create an image that will get the same result as an audiogram. And the audiogram took me two hours. Right? I don’t know, I still haven’t figured that out. So anywho any last thoughts? love’s we’ve gotten into an hour of talking all kinds of different things,

Unknown Speaker 58:14
from being in shit to looking at our ships, like we’ve had to write a lot of crap talk.

Unknown Speaker 58:23
Well, there was a big theme about being stuck. And I think for me, it was, I don’t want to say nice to hear. Nobody wants to be stuck. But I feel like you know, I’m kind of keep getting stuck in the pre launch. Like, I only want to talk about it anymore. Um, and it does sort of what you were saying Amber’s like, you know, it sort of starts to back up so much that you feel like Well, I’ve spent this much time but this much into it. I can’t do anything unless it’s gonna be amazing, you know, at this point, like, cuz I’m gonna feel like an idiot if it’s taken me, you know, this long and I decided to just put something out. That’s not so great, you know. But I there’s also a benefit, I guess, to just breaking through. And just putting it out there and then going, you know, going along, so yeah, so go on record.

Unknown Speaker 59:14
Recording, and I think I remembered it was about alignment. So that’s what I’m going to talk about. I was like, Okay, I’m going to talk about alignments. And in new alignments. Here’s my new name. Write it down

Unknown Speaker 59:25
right now. Oh, my God, I wrote it down. Write it down. All right. Thank you so much. I’m so glad to see everyone.

Unknown Speaker 59:36
I have a client so by but thank you this man.

Elsie Escobar 59:41
Thank you so much for showing up. And Claire, I’m so glad to see your face. Bye, you guys. Bye. Thank you. Bye bye.

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