07-22-21- Traci’s Coaching Call- Finding support in your community and summer break!
See, there you go. Tori,
look at everybody’s beautiful smiling faces today. Jen Trebeck I’m so glad you’re here because I was starting to feel insecure and uncomfortable. You’re crazy. Mean it for real. I know. I know. I’m like where’s Jen. She didn’t miss a week. I in a crazy week, last week, you’re allowed to miss a week. I just need advance that it’s to prepare emotionally.
Oh, my goodness. Okay. Lots of happy smiling faces and some new faces today, which is very exciting and some welcome backs. Hi Jacqueline. Yeah. So, um, why don’t we just go ahead and get started. I know we’re going to have a few more people pop in, but that’s okay because we can start with all the positivities of Hillis and wins and let’s just kick it off.
And for our people who may be joining us for the first time, or just haven’t been here in a while, which I think is, um, the case, uh, would love to have you just introduce and, or re-introduce yourself. Um, and let us know about your show and kind of where you are with since, uh, yeah. So who would like to start with either a win or a Hillel?
Okay. Okay, we’re going to start with James. We’re going to go to Lindsey. Go James. There we go. Hi. Hi everybody. So, uh, the, when I think the, an idea of doing my podcast as an audio documentary is still a winner. It’s still progressing, um, a little bit of a tease. I can share more details next week, but thank you, Tracy is such a great idea that came from you.
And I appreciate that. So, yeah. So do you want to maybe just share like a teeny bit about audio documentary, how it’s defined by you in this context? How about that? Because an audio documentary podcast, isn’t something that we hear talked about very much though. I think it would be great to just share maybe an insight and what that means to you and your guided meditations.
So for me, that means for me, and this is for my podcast, I do guided meditation and I’d like to give people a guided meditation experience as well. Help folks, uh, discover things around how they can meditate. So for the audience, but in my, in this, I think it’s going to be combination of using the art and science of meditation, guided meditation, along with some storytelling.
And so there’s going to be some layers. It’s definitely more of a production than just a straight recording of an interviewing of a guest. Um, but I tend to like that level of detail, but it’s a way to tell a story and use, um, the interview of the guest post meditation, some of the excerpts from that meditation experience, combining all of those and really telling a story about what’s going on inside, uh, for people as they move from maybe a feeling of being frustrated and overwhelmed and thinking, well, maybe we want, maybe I’d like to do some meditation, see if that can help.
So does, does that help. Well, we got one person in the chat, Clara saying that sounds really amazing James. Oh, there it is. Got to keep my chatbots, Jen, smiling and nodding. And um, so yeah, so thanks for explaining that, because I think it’s important that there’s so many people on the call today, especially that have been with you on this journey.
And like I said, audio documentary podcast, I may have made it up, but I know for sure I did it, but, um, but in the context of, of evolving your process and your concept on sailing, incredibly excited about it. Cause I don’t, I can only speak for myself, but meditation and I’ve shared this on this call before is, can be, and has been in not as much now, but um, really intimidating for me.
So to be able to find a solution that’s unique to me and what works for me individually. Is a really powerful point of progress for me. And I just feel like sharing that experience with other people who may be having that. It just it’s such a win. So I, I am pardon the plan on the wind, but it really is.
And I’m super excited to see how it evolves. Okay. Thank you, Tracy. And one other thing that came out of it, just from your words, I think it was something around moving from never having thought about meditation as a helper for frustration overwhelmed to going thinking, well, that could be like that’s drudgery to going to a, well, I need to do it to actually go into, finally, I want to do that.
That’s something I want to do. So finding in there what, what he wants to do, and I think that’s the story. So. Yes, I’m very excited to see the progress. So congratulations and thanks for sharing it to you because that was dying to share it. And I was like, it’s not my story to share. So I’m really excited that you’re willing to share that with the group, because it is a fun idea to continue to explore then.
Yay, James. Okay. Lindsay, take yourself off that video and tell us how your podcast launch went. Okay. I couldn’t remember if I had told you already that I had launched you where you were like after our call last week. So for those of you who missed last week, or just joining us for the first time in a while, Lindsay is amazing member of pod have, and I pastor.
Yes. So, yes. Thank you. Yes. So it’s, it’s launched it’s out there. I have over a hundred downloads. Tell the people who may not have met you yet a little bit about, and about your launch experience. Like the good, the bad, the fun, exciting. I missed one week. Yeah. Thanks Jen. It’s exhausting. Isn’t it? Hell, it was so much more work to get going than I ever thought it was exhausting.
I had help and we worked our butts off. Um, and yeah, so my podcast is called work less play more, and it is geared towards entrepreneurs who are working their butts off, um, burning out and like not making money. And so like how we can like stop that hustle mentality 24 7 hustle mentality. Um, my work is more about how to make money.
The podcast is more about how to not burn out, uh, and lighten up a little bit. And so people get real. I was wanting to, I was picturing this really sort of light playful podcast. People get real. There is a need to talk about the reality. I think, of, of, uh, I was starting a business and running a business.
And what happens when we get swallowed whole by our businesses and how we re regained some balance. And so even one of my guests, Nick McGraw, he’s episode three, I think even he, we started off so late. And then there was this moment of like, you could feel him sink down and be like, oh, we’re going for it.
You know, so yeah, it was really anyways. So it was really good. It was wonderful. I don’t want to bore you. Uh, but yes, I’ve launched and it is, it is live. And, uh, I decided last minute to start doing my own in there as well, much to interview. So I’ve got one of me up to that. I thankfully repurposed from another video, so I didn’t have to record it.
Okay. So there’s a lot in there. Okay. So let’s start with the exhausting, because that, well, for me, I just want to share a funny story around that. One of the very first, and for those of you who may remember or not remember as I’ve been doing podcast and podcast production now for a little over five and a half years, which I always say in podcast land was like a hundred, but, um, but one of the very first press interviews I ever did, someone asked me what the biggest challenge for podcasters, especially new podcasters, what was the biggest challenge?
And I, my response was that you underestimate how much time that it takes and how much attention to detail that it takes to create and sustain a podcast. And the, I just remember. It fell so flat. It was a radio interview. It fell so flat. Like the host that was interviewing me didn’t even really know what to say because they were completely not expecting that as the response, because they were expecting me to say, you know, editing or technology or, or, you know, they were, I think they’re literally expect me to say anything, but that one of the biggest challenges is that underestimated.
The amount of time that it takes. And so I personally really appreciate that. The first thing that you said about your experience was that you were exhausted, not because I encourage everybody to work their faces off on launching their podcast to the point that they are exhausted, but just to really acknowledge the real factor of the behind the scenes factor of, you know, once the show is out there and it’s so beautiful and your show is beautiful and it’s, it sounds great.
And it’s energetic just like you, it’s such a personal extension of you, which I love, but I think, you know, we got to get real about how much time that it takes. And then if we have a good understanding of that going into it, as we’re building out, some of these shows some of these systems and some of these areas, then I think we’re more prepared to go into things for the long haul.
We’re not shocked or. Are just like completely, entirely overwhelmed. And even if we are to a degree, if everybody’s talking about the real life of producing and releasing a show, then we’re like, oh, okay. This is women. I got that, you know, as opposed to just like, oh my God, what have I done? You know? And then what I was going to say to them, I’m curious if anyone else experienced this, but I definitely had like a crash the next day, because there was also that element of putting yourself out there and in a bigger way and interesting to see who showed up to support and who were crickets and like, talk about.
Old stuff coming up like, oh, how is shocking? That not a single person in my family gave two hoots about it. You know what I mean? And all the people that are like, oh, wow. So you’re not even going to show your episode. Oh. So you’re not going to come and give it a rating and review, you know? And you’re just like, okay.
So I brought up a lot of stuff around like feeling on support, like all sorts of like childhood garbage. And I was like, all right, we’re going to ride this way for this couple of days and unpack all these emotions that are coming up. So also it’s great for you want to do a little bit of deep personal growth work?
Well, I think that’s, you know, that is part two of, oh my God, what have I done? And you know, one of the things, especially in working and I shared this before, but I, I think these two points that are never shared too frequently, Entrepreneurship is a journey of being shocked sometimes about who does support you and who doesn’t support you.
And especially in terms of working with thousands of women, entrepreneur startups over the last decade. Plus, that’s one of the things that when as worked with women who are actually starting businesses is the first thing that I like to kind of give them an insight on is like, do not be shocked or disappointed if your support comes from communities like what we build here and, um, even clients or friends, other business owners, and that’s not distinctive just to men or women.
It’s the idea that a lot of times entrepreneurship as a journey is so completely unique to most people’s mindsets. I mean, and depending on your culture and where you’ve grown up. And then the different types of values that have happened in terms of like, you got to go to work again, get a paycheck, like add then, um, independently self-employed since 2004, both my parents are in their mid eighties.
They still wish I wouldn’t get a job, so, and not quiet about it. I worry them to death. And I kind of have a job. I mean, pretty fun one, but it just happens to have my name attached to it versus someone else. So, um, so thank you for sharing that piece of this journey too. Cause it, it applies in the same with podcasting.
And then also the second thing that I wanted to reiterate that we’ve talked about so much. But it never goes, um, said too frequently, is that what you’re doing when you’re using your voice is extremely vulnerable? So it’s like, um, if you think about, and I, I use this example because if there is actually used it with me before about that movie, the King’s speech about the, uh, about stuttering and about how, like you can get literally your thoughts, your voice, your, your, um, your messaging, what you want to say can literally get stuck in your throat.
If you’re sharing something that’s really vulnerable or really important to you or confrontation, if you’re not comfortable with it. And, you know, you guys probably laugh because I clearly have no shortage of being able to talk on these calls, but there was a time in my life, in my personal relationships, where if I had to say something that was really important to me, or was difficult for me to say, I could stutter and I couldn’t even believe it.
And so, um, so it’s just a really interesting thing to, to acknowledge in your own self that vulnerability can get, can get locked right here, or you can use your voice and then unlock your voice and then feel super vulnerable after you do it. Because you’re like, I just put all that out there. And I was talking to a new, a new producer podcast client yesterday, who she was super successful business center, she and several beauty products.
She, um, has an e-commerce line. She had a cupcake company, um, best name ever fat bottom girls that was featured on cupcake wars. I don’t know if you, if you guys are a cupcake or fan, but, um, all of that to be said, she’s wanted to do a podcast. Several years. And the first thing she said when we were talking yesterday was I don’t understand why I have this barrier, why I can’t just do a podcast.
And so she said, I think I’m going to have to hire somebody to help me do this because I will not allow myself to open this mic and speak. And so, um, so yeah, and she, there would be, I can’t imagine the stories that she’s gonna have to tell, and I can’t imagine the impact that she’s going to be able to make with her show, but she has been frozen for, for more than a year on just being able to figure out what it is that she has value to say.
And we can, without meeting her, we could all probably go, oh my gosh, she has a lot of valued things to say. So, and that that’s the same for every single person that’s on this call. So thanks, Lindsay. And congratulations and keep it up. No Cod paid for you.
Okay. Who else would like to share Diana and Cheryl?
Oh, sorry. It took me a minute to unmute. Hi everybody. Um, I wanted to share, um, that I recorded a podcast this week and I did it with, as another collaboration with someone in this community. And that is Jen. I love it. When a good community comes together. So fun.
It’ll be like the longest episode in your entire feed.
Probably. I think it will be, but that’s okay. We, we really had a fun time. We had a good time communicating. We loved, we were talking about the Handmaid’s tale season four. So if anybody’s interested, that’s when we’ve, when I release it, it’ll be released in. The Tuesday in two weeks. And, uh, so, but we really dug in and it was really fun because of course never done a podcast with Jen before about we, you know, we get, you know, we do get a little deep on, you know, how we feel about the characters and things that are happening and how it relates to us or, you know, the community and the world and everything.
So it’s, um, and that’s why, of course we all do podcasting, right. Is relating, connecting to other people. So I just wanted to say it was really fun. And I think Jen, for, uh, You know, podcasting with me. So it was really, really great. Thank you for having me just stellar job. I can’t wait to hear it. Yeah. And it just, it pushed me out of my comfort zone too.
It really did also would Judith Ann with Jen, because I’m so used to, like you were saying, you feel very vulnerable. And so I think when I do it with my, you know, my co-host who is a friend of mine and my previous cohost, who was a friend of mine, you know, we’re friends. So, you know, we go in it together and we know how, you know, each other’s personalities and how we work and everything else, but to do it with a new person, it really was stretching.
It was, um, you know, I get those butterflies right before, uh, pressing. Okay, we’re connecting now. So thank you, uh, to Jen and thank you to everybody for always supporting and saying the right thing. And, and, and so I really appreciate it and well, we appreciate you, and that is quite a fun win Cheryl. Hey, good morning.
Hey, we missed you last week. Thank you. Yeah, I’ve missed you guys a lot lately, so it’s really good to be back in. I really don’t mean to put you on the spot, James, but I don’t know. Have you launched yet? Cause I feel like I’ve been away and I don’t, I there’s a lot of news I’m not up to date with because I’m not watching the rerun.
top of doing your own stuff. If you’re not here live, it’s kinda like it’s, it’s hard to, so I, again, I don’t mean to put you on the spot here, but have you launched?
Yeah, you’re muted.
You’re still needed. Jane, maybe your friends then. Well, um, the other thing that, uh, until he unmutes, I’ll share with you, um, I wanted to just kind of speak to what you were saying. Lindsay, about people giving feedback in your family, your immediate circle and getting crickets. Um, sometimes I don’t even get crickets.
I get like echo, echo, echo. Um, I actually did a contest with this. Um, if you’re not familiar with radio wit lingo it, a new platform where you can record audio reviews and embedded into your website, it’s in the beta stage, but you can reach out to the owner if you want to. And I ran a contest giving away journals.
I mean, granted, it was my, something was wrong with the coding on my website. So it was crashing a little bit, meaning you could see where I invited you to leave a review. It wasn’t showing up. But even when that got fixed and I put that, it’s like the people who supported me were the people kind of in the industry who, you know, were equal, you know, we’re fellow podcasters.
So they understand what it means to get a review. It wasn’t like the, I had one listener, who’s a very loyal listener. She left a review, but I just wanted to speak to that because, you know, again, uh, to enforce, but Tracy says sometimes the support is not where you think it’s going to come from. It’s in fact, sometimes it comes from the least expected place, but it comes and in, um, uh, clubhouse conversation that I was on yesterday under the umbrella of power of sound, which is what our VIP room is in as well.
But people who were talking about the power of our stories. We block people speak by letting them speak into our lives when they know nothing about us and robbing that very rich story, that one of you here could be so blessed by that is exactly what you needed to hear that day. So, um, I just, I don’t know.
I, it’s kind of a mishmash why I came on Mike, but I just wanted to encourage you, Lindsay, and you who Bravo. And, um, since James doesn’t seem like he can unmute, can someone tell me if he launched? Cause I really liked to know we’re going to give it another shot. I think I know I can hear it cause I can tell by space.
Okay. I’m going to answer until it comes off me, which is now he hasn’t quite launched yet, but he has, um, been exploring some new directions for the podcast and that feel really exciting to him. And um, I wonder if I can unmute him. Let’s see. I can be there. Let’s see.
You keep getting like meeting and then I’m meeting. I don’t know. Okay. I think I’ve got a bad connection on my end. Yeah. And you know what? I, I, the last 30. Oh, okay. We’ll put them in the second set. So could you please repeat it? Cheryl was just wanting to know if you would actually watch, cause she hadn’t been here for a couple of weeks, so she wants to make sure that she hadn’t missed anything.
Oh, thank you. Sure. No, I have not launched, which is why I got together with Tracy and did some brainstorming that turned out really wonderful, but a big part of the not launching was the traditional formats. Just weren’t feeling right for me. And I knew that, but I wanted something that worked out really right.
For me, and really can connect with the audience with what I do with guided meditation. And some of the traditional board formats were coming out very
for the guests. Great. And for me great. But for the audience, it would appear boring. I think we’re still, so he’s exploring an audio documentary. That’s them? That was the win
Jacqueline. I think you had your hand up. I’m so glad to see you back. I’m sorry. I’ve not been around. Um, I have been busy recording episodes of this time. 10, 10 episodes recorded. Oh my goodness. It was so much easier to record. Um, I I’m working on working on burnout. And previously I had been working on, um, older women who had worked and so, so much easier to, to get interest, to get guests of women of, of this generation say the oldest.
So that was such a positive plus. Um, so now I’m at the stage of, okay, what next then I had like a hundred questions for Tracy that, that I emailed to you. Um, but so, so I’m really excited, um, uh, about that. Yes, my sincere apologies. I did receive that email, but here’s what happens to me. There was a big Mac update on my computer.
And then as a result of something that I did, I don’t think it was apple spout. I’d like to blame them, but I think it was may. I, um, I quit the email program and then I re launched the email program and then on my Mac. And then when I did that, like the history of my emails, like started with the day that I did that versus the 2,500 or so.
Yeah. That happened to live in that inbox again.
Yeah. As soon as you said that, I did get that, but that’s that happened. So I definitely would love it if, and if anybody else has emailed, just resend it to me because it’s highly likely that it got lost in that little blip, in the universe between uninstalling and reinstalling, my email, my fan just kept running and running and running.
So I read this thing and it was like, do all these things to see, which is the thing that’s causing the fan to run. And so I did those things, but what was causing the fan to run was it was plugged up to a second monitor. So I did all of this stuff. What’s the reason. So anyway, yeah, that was too much information, but thank you for sending the email and I will definitely respond to it.
So yeah. And maybe I can connect with you offline. And I think just, just generally kind of, I’m doing working member now and I’m there trying to run my other business, trying to podcast the kids home for the summer. So trying to just, you know, that stage of, of, of business where, um, you’re not ready. You’re not earning an income with the new business.
So you’re still working on the income generating business. Um, that’s definitely a, a challenge and challenge that we all walk a line on in some regards. Um, did you have your hand up? Do I see you? What were you there? Are you there? Yes.
Hello everyone. Okay. So first shout out to Lindsay. I had a quick call with her and it was amazing. Thank you so much. Um, I, I just wanted like a little bit of help on, you know, MailChimp, whatever, and it just turned into this whole magical conversation. So it was pretty rad as you can imagine, you know, I mean, uh, they have, uh, amazing, you know, like giving, you know, hearts, so I appreciate the help.
And, um, so I w the reason for that is because I wanted to upload what my freebie would be to grow my mail list. And so I finished it. And so I decided to do a five minutes sleep, uh, bilingual sleep meditation. For kids. And I wrote it out in it. It actually ended up being like a lot longer, which is the original one that I wanted because the idea was the longer version is what I’m going to sell.
So the, the five minute is just kind of like a little preview. And then if they want more, then they can download the full version without commercials or whatever. And so I sent this, so I had a couple of friends. Download the short version. And one of, one of the gals, uh, her son was so sweet. They sent me an audio and he said, oh, Missy vine, I really loved your meditation, but I do have some feedback.
There was a part where you were counting. And I think if there’s like little kids, then maybe if they don’t know how to count, they might not be able to count. But other than that, it was really good and I fell asleep. It was adorable. I just have to share that. Um, you know, I never even thought about like a child giving me a review or a feedback.
So I just thought that was super, super cool. So I’m totally going to add, you know, a clip of that into my website. Cause I just thought it was just adorable hearing his little voice. And that’s your target demo is here giving you, they’re telling you what they need. I love it was super cool. So, so anyways, so it went really well.
So yeah, so I wanted to share, I think I may have been holding this in for approximately 29 minutes. I’m just going to finally get to let it out
and welcome. And you’d even cut some of that gorgeous mane of yours since we saw you last like 10 inches, it’s still as gorgeous as it ever was. I was ready for something different. I got rid of the rest of the blonde that was there. Cause I was so over being blonde, I want to start getting back to, and this is still way lighter than my natural color, but, um, yeah, it’s been crazy, but I’ve been trying to like get back in to, to everything.
Um, Well, you’re going to have to re-introduce yourself. Cause we get lots of people on this call that don’t know the fact that you yet. Hi everybody. My name is Jessica and I am the founder and host of the wine and cheese. My podcast she’s made meaning gossip in Spanish. So, um, but when I say gossip, it’s basically I allow that my guests to spill the gossip on themselves or spill the wine, so to speak and we don’t spill the tea, we spill the wine and we drink the wine.
Um, so it’s been good. I decided to postpone with everything happening and the world opening up. And who knows if it’s closing up again, but the world opening up and kids out of school and everything. I decided to, um, push back the virtual wine tastings from the summer. So I’ve kind of changed certain things.
So I’m going to have a spring and fall virtual wine tasting. So like. September October, November, then December through February, takeoff and then March or may, and then the summer takeoff. So I think that will allow more people to want to participate as well, because it’s only spring and fall. It’s not all year, but also with holidays and summer time, it just becomes really tough and, you know, to get a lot of participation.
Um, I finally hired an editor, so that has made my life significantly easier. I found him, um, he’s from Mexico city and I found him on Fiverr, but now we’re both like getting off of fiber. So I’m working with him off, you know, on my own in regards to that. So, um, I took July off from interviews and everything.
Um, but luckily I had recorded some of the virtual wine taste students from November. So I’m using those to fill up this month as I took a break because, um, My mom was recently diagnosed for the second time with breast cancer. So I’ve been helping with my family back. Um, my sister then literally like a week after my mom had surgery, my sister donated a kidney, so my cousin’s wife could get a kidney.
So, and then my dad was working. So I was taking care of both of them that today my dog went and pursued
the word surgery for the rest of the year. Have we very happy after this? Um, so it’s just been, you know, really crazy, but really it’s been really needed to take this break of not interviewing and everything. It’s been wonderful taking that. And then, um, and, and then just like I said, hiring an editor has just alleviated so much as well.
So that’s everything that’s been gone. That’s so exciting. Well, we’re, we’re sending you a ton of virtual hugs and, um, really love seeing you back with us again and hoping you’re feeling. And thank you for all the compliments you guys are so nice.
Hey, we just speak truth. That’s all we did. We just think,
is there anyone else that would like to share?
Okay, well, it’s so interesting, Jessica, what you were, what you were talking about in terms of summer break. Topics that I had in mind today that I wanted us to share our experiences on in terms of, you know, for me personally, when I, I have a rule of thumb for things that create curiosity for me, that I want to explore more.
If I hear read or see something, or someone tells me something and it comes from three different places that are completely unfunded. And then that’s always a really, to me take that as a sign, that it’s something that I either want to have a conversation about or want to pursue more. I want to learn more about if someone tells me about a book and then I see it in an article, or I see it on social media, like it anyway in three different places that are randomly not connected, bring me together to a message.
So the message this week for me has been about pod-casters and summer break. And I know that we’re at the end of July, so I think that’s why it made it even more interesting to me because normally I would think about if you were planning as a podcast or for summer break, that it would be something that you would be kind of brainstorming about and talking about, you know, maybe before this like end of July, right.
But recently, as recently as in today’s just Thursday. So we’ve had a couple of different, um, of our clients, um, want to explore the idea of taking a summer break? What does that strategy look like? Um, asking for suggestions, you know, in terms of how to manage that, um, both the break itself and then, um, how to, uh, whether to stop releasing, keep releasing, what does that mean?
So I have some suggestions, of course, that I have presented to them, which I’m really wanting to share. But before I do that, I was hoping to hear guests on Jen, your head, not a bitch. I was hoping to hear from some of you guys who might, um, have been releasing episodes. For more than one summer maybe. And our, this might even just be your first summer, but what are your thoughts around taking a summer break?
And if you’re doing that, how are you managing it? And if you’re considering doing it, what are some of your questions and thoughts around it? So you want to kick it off? Jen, did I, did I misread you? No, no. It’s one of those where like I see people do it all the time and like, I haven’t done it. I didn’t organize my show in seasons.
So it’s not like, even for me, there’s like a logical way of, you know, differentiating or taking a break. Like I think for me, if I were going to do it, it would be like, I’m a, I think one of the things we talk about all the time here is also like momentum and consistency. So like, if I were going to take a summer break, I would be either releasing.
Encore episodes. Like rereleasing things I’ve done in the past or using, asking people for interviews that I’ve done on other people’s shows and releasing them on my feed. Um, so that they’re still content release because I think there’s something to be said for the dependability of always delivering.
When you say you’re going to deliver and being, even if it’s a rerun, so to speak, right? Like if somebody shows up on a Wednesday, there’s something for them to listen to from me. Um, so that’s been, you know, like if I do it, that’s probably what my plan would be, but I’m booked with. So every other episode of mine is an interview.
Every other episode is my stuff I’m booked with interviews through the end of the year. So I. Book myself out of taking a break
and right. Yeah. Um, but like, I mean, I could still do some things, you know, in those other ones that are for me, but I haven’t quite gotten there yet. Right. And I just want to follow up on what you were saying is, um, and I forgot to tell you which the third thing was, so it was a couple of clients, the two different kinds of clients with two different target audiences, neither of them.
So that was the other thing that I thought was in that that’s one of the reasons why kind of my radar went up because they did not normally do things in batches. They are every week or every other week release schedule. And so I wanted to follow up on that. That was what was interesting. And then also just, there’s been, uh, several defined, um, a couple, at least two.
Articles in the trades about summer swamps and stuff, um, or vacations, um, in terms of effecting listenership and things like that. So, so the combination of the re uh, summer slump, and then, you know, the, there were even industries that were experiencing it where obviously like the hospitality industry, they have like a 44% increase, but some of like other business categories, like technology and things like that had, um, reduced number of listeners.
And so I thought that that was interesting that, um, that they were actually breaking the industry categories down by which, uh, podcasts were affected by the summer and which ones weren’t. So, and then I think, um, with, uh, Jacqueline, you know, what you were saying in terms of kids being home from school as a podcast or yourself.
That can challenge your schedule, but it also has an impact on people listening, I think as well. And so even though with COVID, a lot of people have been parenting and working and podcasting with their children at home. Anyway, they still had some level of a structure. So the more of the unstructured summer, I think, has impacted people’s schedules as well.
So thanks Jennifer for sharing that I love, I love that your solution was to head it off at the past. You just, you did the book, just how bad of a break. I mean, I don’t know that that’s the greatest strategy of all time, but like, yeah. Um, but I could go back and look at some of those episodes that I’ve done and decide which ones I want to reach out to, to release them, you know, for my own feed and, um, you know, figure that out.
But I also have this weird ego thing about. Well, I’m on 103 and I haven’t repeated myself yet. You know? So like there’s this weird equal thing around a break for me. Right, right. Well, in Lindsay, I saw, um, in the chat that you were saying using other people’s podcasts where you’re a guest and releasing those in your feed is a great idea.
So I wanted to extend that from a strict, from a strategic perspective and talk a little bit about, um, maybe an effective way to do that. Um, if you have, um, especially with you being a new podcaster. So let me just kind of talk about the strategy and strategy in general. And if you were to use that as a summer break strategy, which is what we’re talking.
Um, why glee then there, um, you know, you would be not brand new launching because you would have been doing it for a while. And the idea is maybe either to take a break for yourself or take a break thinking because of your downloads may not be impacted as much. One of our client’s specific questions was around the fact that she had these really amazing interview scheduled and she was concerned that she was needed to save them for when people get back then some are.
So I, you know, I, I don’t have a strong opinion about that either way. I think Jen’s point is consistency and releasing is your best bet. And, um, but in terms of the strategy of, of releasing a podcast where you’re a guest. Um, that is a really great audience, great strategy, no matter at what point our time of the year are, are where you are in your podcasting journey, because what that does, if you, um, can think of and make a note to yourself, when you are recording the interview, then you can ask the host and let them know, Hey, um, I would really like to rerelease this episode on my own RSS feed and promote it in the same way that I would promote any of my other episodes.
Would you be okay with that? And nine times out of 10 people are going to be okay with it. The most optimal way for that to happen for you is to actually ask them for the, the original audio so that you can upload it. The quality will be better if you can do that. And some people are really great about giving them that to you and some people aren’t and that’s it.
But, um, the, if you’re doing that, then it’s way different than you promoting on social media, that you were a guest, because if you are releasing it as an episode through your RSSP through your platform, then you put the same marketing strategy behind it with audio grams, with, um, with a Chanel summary, with, you know, just be sure to really optimize that as you would market at the exact same way that you would market your own episodes.
What would be really great about that is you have all of the, um, the SCA opportunity when you upload it to your website, you get that exposure from being on that podcast, through your own audience, they get to hear a different side of you. Like I’ve had so many, um, compliment Cheryl on the podcast interview that you released that where you interviewed me, because there were so many, I’ve had so many people tell me that there are so many things in that podcast.
They didn’t even know about me and that they just really enjoyed thing like this other static, Tracy, if you will. And, um, so all that to be said, if it is a really good growth audience, audience growth strategy, it’s a good summer break strategy. If you have enough of them. So you could actually kind of have like this little intermediate, um, season of you being other, you know, you’re on summer break.
So you’re releasing, um, podcasts that you’ve been interviewed on. If you have enough of it, Um, so yeah, so just wanted to highlight that, um, because it is something that we don’t really talk about a lot as a, sort of like a secret sauce type thing for audience growth. And we have a couple of things in the chat.
Claire, would you like to just share what you wrote in the chat? That would be great. Sure. I, um, I, uh, an unexpected break because my folks both got sick and then my father ultimately passed away about a month ago. So, um, we just, I got the call that they were sick and they live out of town. So it was just like pencils down, step away, go take care.
And, and, and then obviously, um, the, after his death, there was pretty, pretty intense care-taking of my mom. Well, she kinda got her feet underneath her. Um, so this is the first week that I’ve kind of felt like I’ve got my feet underneath me and can begin. Pulling the threads, you know, and, and figuring out how to untangle the necklace and, and get back to things.
And on one of the calls on the super squad, I think it was, um, somewhere anyway, everything’s a bit of a blur from the past couple of months. Um, I was encouraged to do just to, you know, Hey, this is where I’ve been, and this is what’s been going on, and this is why you haven’t heard from me and why everything just suddenly stopped.
And so that’s what I did. I just, right before this call, I recorded, um, for out of my three podcasts, I recorded those two episodes. Two of them, I got those re episodes recorded. Um, the other one’s a little bit more of a, uh, slicker produced, uh, podcasts. So I’ll be working on that, um, later, maybe today, if I can get to it today, maybe tomorrow, but.
But have a good deadline because I’m presenting at podcast movement. So I want everything to really be on point by the time I get on stage podcast movement. So it’s been a really good deadline if a little panic inducing, cause that’s two weeks away from my presentation. So, but it’s good deadline to have.
Well, first and foremost, um, our deepest sympathies go out to you for your loss. There’s several acknowledgements in the chat set up. You’ll really take those and, and receive them. Um, and then secondly, congratulations. Podcast movement, which I actually wanted to make sure that I mentioned that anybody who is going to be making the check to Nashville, the August 2nd through the Senate, I will be there.
Jen will be there now, Clara, I know will be there. So, um, I’m kind of feeling like a live coaching call with us together and you know, on the, how fun would that be? So let’s try to plan on meeting up. I think I’m central town, so that’d probably be Thursday at noon. We want to, we want to launch it in labs from podcast news meant for you guys.
That’d be so fun. Um, maybe we’ll even have a salad with a side of fries and,
um, Claire, I think what, oh, go ahead. Ask real quickly. Is anybody else who’s going to podcast movement recording in the booth and a whatever booth. I forget. Who’s sponsoring it. Bus routers. Yeah, I think it’s HubSpot, maybe podcasts at work, maybe sponsoring it, but that’s not even really relevant as much as that I’m not actually scheduled to do that.
I’ve taken a little bit of a different approach at this conference for myself is that I am really wanting my whole goal for me personally, is I want to learn all audience, greatest strategies, like everything that’s about audience growth strategies is where I’m going to be deeply immersed because I feel that so much, that’s just such a critical piece of what happens next.
After we launched before we monetize, like there’s like this in-between bridge of where, where we are, where we want to be and what that particular piece looks like. So I’m an attendee, like fully immersing myself in audience growth strategies. So come along with me to any of those sessions that you want.
And, um, and then I’m going to be doing some, some pop-up podcast power sessions, if you will, with. With some clients that are coming that way. So I’m excited to, to meet with some people in person too. So that’s going to be really fun. So, um, so I’m not planning to record, but that could change. But, um, if anybody else’s, I mean, I’ve done it before and I highly recommend it if you’ve never done it before, because it’s really, really fine.
It’s just, it’s like, why not? Right? Like, you’re there your lab, you get the energy of the, um, the way that they typically have the boosts set up is that you still get the energy of the crowd. So you’re not in a sound soundproof booth. I love that. Cause you can hear the energy of the conference behind you.
So definitely if there’s still some spots left and you’re thinking about it, do it. Um, so when I come back because I’ve committed out loud that this is my mission about these audience, very strategies. I should have lots to share when I get back. Right. Um, Jessica, did you have your hand up. Yes. So basically, because last year I just powered through in regards to summer, and I don’t go by seasons either, but because I’ve recorded the virtual wine tastings, I had something to fill that gap while I wasn’t doing any interviews.
And I already had a couple of interviews prior to taking a break that I knew I wanted to start in August when I started it. So I already have like those, and now I’m starting to, to schedule stuff. Um, but there’s been times where I’ve taken a week or two off. And I’ve just said ahead of time, like at least on social media, Hey, we’re taking a week off.
Not that everybody follows me that listens to the show on social media, but I think it’s super important that you do find those times where you take a break. Even if you have to schedule them. Like, um, Thanksgiving, I don’t schedule anything like that’s already, those are already purposely not scheduled Christmas the week of Christmas.
I usually don’t schedule anything. I’m debating if the week of new year’s I want to schedule anything. Or if I want just have like the last two weeks of a break and then start again at the beginning of the year. But, you know, I’m fortunate that I’ve been doing these other things that have been able to turn into podcasts, but I do think Jen is a really good idea and I’m going to reach out to those places that I’ve been on, where, um, to see if I can use those, the RSS feeds to put on mine.
So, um, I think when you’re looking at taking breaks plan, your, you know, sometimes you can’t plan a break for, I didn’t plan June, July, just with everything happening and I happen to have content, but even if you. Don’t plan it, like, I would say as far as much as you can try and plan your breaks, because it is so easy to get burned out, especially when you don’t go by seasons.
Like several of us just continue to go and we don’t have actual seasons. Um, the other thing that I was gonna say is, um, I was just featured on another part. This one, I’m just going to brag a little bit. Okay. You’re loud
a few weeks ago and it’s the podcast for podcasters. And, um, he messaged me yesterday. He’s like the he’s like your podcast just dropped and it’s already one of my most popular podcasts. He’s like within a few hours it’s already, because what we talk about is your podcast. Isn’t for everyone. Right. And that’s really what my, like, what I talked about is I know I have a niche and I’m okay with it.
I know my podcast is not for everybody and I’m glad it’s not for everybody. Like it’s okay. I don’t like, it’s totally fine. I’m not, I don’t trip over that because I know it’s, you know, I am very, very, um, very, very, uh, which McAllen now I can’t find the word. Um, in tech, you know, I have a very specific intention in regards to amplifying voices that come from communities of color.
And I think sometimes we forget, like we want to have millions of followers and everything, but you know what, I’m pretty sure there’s a chance that I might not ever have millions of followers and downloads because my podcast is so neat. Um, Because there are people that aren’t going to want to hear the conversations that we’re having.
There may be, there may not be, but, um, I think so many of us are, so, you know, we get to a point, we do it as a passion project, and then we want something to come out of it. And then we start losing our way because we want to appeal to the masses in order to get those, you know, those deals, those ads, those whatever.
But if you guys just stayed true to why you did it in the first place, it’s going to cut and it’s going to come because people are going to realize that the people that are listening to you. When you say something, it has more meaning than somebody who has like a million followers. I’m sorry. I don’t listen to Joe Rogan anyway, but the first 10 minutes of his podcast is all ads.
And I’m like fast. The only like two episodes I’m listening, like fast forward, 15 minute, 15 seconds, 15 seconds. Cause I can’t take it like that. And I’m sorry, half this stuff, like you’re just advertising anything. So I don’t give a excuse my language. I don’t give a fuck who’s advertising on your podcast because you’re just taking whatever money people are willing to spill and I’m not.
So just wanted to share that. You got circling back again. We love the Jessica sandboxes. They’re the best they wrap their mind any day. Okay. Um, let’s see. We have two. Now, would you like to come off or would you add happy to read this for you and the chat? Um, so let me find it cause I just have it, um, um, um, getting back, getting back, give me back the day.
So to me, I was thinking, and this is talking about taking a break. Um, I was thinking of doing that during the holidays because I am doing a podcast takeover of a podcast while someone is on maternity leave. But I’m glad we are talking about this right now because I wasn’t sure it would be a good idea.
So great. I’m so glad. Cause I know this is your time. Call with us. So I’m so glad that you are getting value out of some of these suggestions. And so what I’d like to do is just walk through this strategy that I created that. I mean, there’s, I have to say like, yes, I created it, meaning I typed it out, but that doesn’t mean it’s the most innovative thing you’ve ever heard.
Let me just give you that disclaimer. But what it will do is just give you a structure. If you are planning to take a break, whether it’s a summer break or whether it’s a break over the holidays, or if you have an extended break just for wellness and self-care. So, um, we’ve had a lot of really great suggestions on here, and I’m just going to kind of distill this down into what I recommended based on the summer break philosophy.
So look at the number of weeks. So let’s say if you’re going to go on a summer break and you are going to take anywhere between, let’s just say five and 10 weeks off of, and whether that’s, um, and I mean, in terms of episode weeks, so, I mean, ideally if you’re doing the, uh, anywhere around five episodes, if you do your five consecutive weeks or maybe, um, if you’re doing alternate weeks, that would cover a 10 week window, but maybe still five episodes, regardless.
The whole idea is that pick the number of weeks that you want to release summer break episodes. Because the idea to everyone’s point that they’ve made is that still really something to that audience, because you never know, you may have just gotten a new listener that is just an avid faint. Last week, and then you just had to go on summer break and they don’t know what happened to you.
Right. And pod fade is such, unfortunately right now it’s still kind of a big deal. So we want to an unexpected things happen. Like what happened with you, Claire? And I think what you’re doing retroactively is absolutely perfect. This is a scenario when you kind of know what you’re going to do. Um, so take the summer break.
Um, choose, choose your top fab. Let’s just go with fives for the sake of simplicity. Choose your top five fan favorite episodes. So go back and look at your downloads and look at the one, the five episodes that have been your top, uh, numbers of downloads. And then, um, record an open, a new open for each of those five episodes.
And in those, in that new open net, you’re doing. Say, Hey, this is Tracy and journey years going on summer break, but while we’re out, you know, playing, uh, we wanted you to hear some of our fan favorite episodes. This week’s episode. Uh, you know how to, with the narcissist actually, I don’t think that’s a real episode, but there’s one about toxic relationships in there.
it. Wasn’t doing it’s actually really good. Um, but anyway, so you just say what, what I would do there is I would say, Hey, this is Tracy and we’re going on summer break. And we got five, same favorites for you. And this is our first week. And here’s what I really love about this episode. So what you’re doing is like, even if someone has.
Listen to the episode before, because it’s one of your fan favorites and it’s likely somebody who subscribes to your podcast may have listened to it before. Then you get to say to them, like, this is what my favorite part of the episode was. So you, can you get you still getting that personal connection with your audience, even though you’re on break.
So they may have heard that episode before and that’s okay. But maybe they didn’t hear that one part, like maybe they didn’t hear that part about what it was really like to live with the narcissist and, and, and the, the funny story about what happened when X, Y, and Z. So you’re connecting with them still, very personally, even though it’s a repurposed episode, if you use your guest strategy, then you still want to rerecord, or you want to record an episode that says, Hey, we’re on summer break, but I’m releasing some of my favorite podcasts where I was in guest.
Here’s one of my favorite things about this interview. So again, can still provide it. Connection. And then the third piece of the strategy that’s really important is then to make sure that you put in the release in the title, what, when you put in the title Encore, like in all caps, so that people who have listened to it before will know that it’s purposeful, that you’re releasing it.
So one choose your band favorites. Then based on the number of weeks that you’re going to take a break to rerecord a slight new intro of the episode, so that you’re connecting personally and explaining, you know, what are highlighting something that your favorite part of the episode, to give them that incentive to listen to it again, maybe, and then third put Encore in the title so that if people don’t think that, wait a second, have you already released this one?
I thought I already knew that topic. Um, This has been great. I could keep going and going and going, but, um, it’s, we’re at the top of the hour. So let me just hit the chat really super quick. Um, and let’s see, uh, from Jacqueline also like reading books, when you read, listen, you hear something differently from the new place you’re at great point, follow up from the strategy and Clara a podcast.
Listen to podcasts. I listened to you is releasing portions of her Patrion bonus material as episodes during her break. This month, it’s prompted me to go ahead and lay down the five bucks to be a patron and her feed stays active then. Great point. Okay. Um, thank you so much for being here such a robust and very, just full chock-full of information.
Call this week. And, uh, look forward to, we are, we’re booked up for office hours for the 28th, but if you want to schedule office hours for August, you know, go ahead and do that. We’re full up this month, but we’ve got plenty of spaces for now to the rest of the year. So go ahead and book your slot for that.
And if you’re a podcast movement, just reach out to me and let’s definitely set up a time for us to all get together to we so fun in person. And I really think we should do it, um, that Thursday at noon, if people are free noon central time, so that we can be on this call with everybody together, that’ll be so fun.
So in the meantime, have a great rest of your week and we will see each other next week. Bye everyone. Hey Bob.