07-27-21- Jess QA- Launch checklists, social media trends, and live events
Links: https://trello.com/b/99bGSilM/launch-listbuilding-work-flow, creativefabrica.com, Envato.com
Q: [7:34] My episode is not showing up on Apple, should I delete it from Libsyn and re add it?
Q: [17:01] my question is how, I mean, it’s one thing to get people who reach out to you and say, I love your podcast and you say, oh, thank you so much. Would you be so kind to leave me a review? But for people you don’t know that endorse or share your podcast, how do you convert those? How do you get those people to actually leave you a review?
Q: [22:45] I am looking for a launch checklist or something that would be helpful?
Q: [25:46] Do you have any advice of putting all the episodes I had done out at a similar time or on a schedule?
Q: [37:58] So does anybody else have their podcasts on Tik TOK or thinking about it or I would like to?
Q: [43:22] Anyone over resource for free or low cost graphics?
Q: The members discuss how covid has effected the perception and experience of live events this year
continue. Hey girlfriend, how are you? I’m doing really good. I’m so excited to be here. How are you doing? Very good. Thank you. So I have a brilliant marketing idea for you. Oh boy. I stole it from someone. So I can’t say no. I’m going to put it since no one’s here yet. I’m going to [00:03:00] put the link in the chat so I can show you.
I can’t erase it though, but it just to me. Oh, okay. Well, I mean, it, it, okay, so a control Z command Z. How do I paste it? Command what? A V V that’s right. Okay. Which makes no sense. Okay. So have a look see at that. And, uh, I’ll tell you where my idea for you. Why are we showing all these multiple that’s very bizarre.
Okay. Um, uh, I don’t think this is what you mean. Oh, special talent certified. Yeah. Yeah. And the reason I’m showing that to you is because in reaching out to people for she podcasts live swag, I’ve noticed some of the people who haven’t responded to me have looked at my profile on LinkedIn. And I thought, well, I don’t blame them.
Maybe they’re not getting back to me because if you look at my profile and you look at [00:04:00] my tag on my email, nowhere other than my letter to them and using your letterhead, does it show that I’m affiliated with you? Right? And then I was thinking today, as I do sometimes, um, hike. Hi crystal. Um, so I’ll be brief with this.
How about a sheep podcast? Super squad member, badge that we can put on our profiles on LinkedIn and or our website and, or our email. So when people look us up, they go, oh, Dang there was she podcasts. That means something and, or Ooh, who she podcasts let’s check it like that. Right. Because that gives us credibility.
Hi Clara. Um, and it also like, again, when someone’s looking me up while I’m, you know, reaching out and then they see the affiliation, so it makes sense. I love that. I’m putting it down. Yeah. [00:05:00] And beyond that though, it shows that we’re members of the super squad. I love that. That’s a great idea. I think so.
Why not? Why not? Why not? Why not? Hello everyone. How are you
all good in the hood? I seen cooking in the background. Who’s cooking up eggs. Well, because she’s the only one not showing us her face. My son is cooking eggs in the background. Sorry. I thought that’s okay. You don’t have to apologize. You sound, is he scrambling? Like he’s doing the how’s that sound? That’s the one thing my son can cook he’s six.
And he has learned how to, how to make eggs. It’s amazing. I mean, I don’t like when he cracks them, but he can do it, but I don’t enjoy it at all when it doesn’t, it’s a big mess, but, um, he’s really good. Like, like my husband taught him when to [00:06:00] like flip it over, based on when they’re glistening and all that, that comes in handy.
As you want them to transfer, to having more responsibility in the mornings to get themselves ready for school. Yes, it does. In fact, if they could disengage me altogether, it would be the best option because I hate getting up that early. Welcome. Welcome. Nice to see you all. Um, what’s going on? I didn’t get any questions via email, so I’m not sure if we have any, but if we do, you can certainly put them in the chat or we can just sort of wing it if you’d like, it’s up to you.
Me, me, me. I have a question. Of course. Of course. I have a question. I, I love your questions. Um, my question is this whole apple podcast not publishing my fucking episode. Um, yeah, so the weird thing is I have two different [00:07:00] phones. Don’t ask me why, but I have two different phones and
I am a drug dealer that helps. Oh, geez. I’m kidding. I was just kidding. You don’t have to tell me, um, okay. There, there I am. Um, okay. So I have two different phones on one. The, um, episode is showing up my main phone. It’s not, are they both? I-phones yeah, they’re both iPhones. And so, and so my question is, should I delete it from lips and, and re added?
Or am I just, do I just deal with the fact that this episode is not coming up and bottom line is, this is the episode I’m new for some of you who don’t know me yet. Like I just launched my podcast. I’m on episode six and I’m like, this episode is really important. I spent the most time and energy on this one.
[00:08:00] And so I’m like, if it’s not going to be in the library, I just feel mad. See five episodes. Exactly. There still be safe to be sick. All right. Let me see if they’re on your website. It is it’s on my website. I posted it on my blog and lips. It’s a no problem on lips. It’s on Spotify. I check Spotify. It’s there.
It’s just apple. That’s very annoying. But what concerns me the most is that it’s only showing, I mean, you’re saying that it does show up in apple sometimes. Well, I have two different phones and so I checked my second phone and, but same way, you’re looking right still in iTunes, right in apple podcasts.
Yeah. That’s what I mean. Sorry. Yeah, no worries. Um, yeah, I same way it comes up in the second phone. I have to look for it if you guys want to look for it too. Um, it’s sole purpose podcasts. Thank you. So [00:09:00] purpose podcasts. So purpose. And the website is still purpose podcast.com. And of course I have control over that.
So the blog post comes up, it’s on Libsyn. I did check Spotify. It’s coming up on Spotify. I didn’t check Google podcasts, but I just know, you know, I heard LC talking about it in the sheep podcast, Facebook group this week about this being an issue with apple. And so I’m not like, well, what is my solution?
Do I delete it and repost it? What did she say? She, well, she just was like, yeah, it’s a problem. And I’m also not confident in apple fixing this. Okay. You know, so y’all can go watch that, you know, it was LC saying this, but that’s my analysis of it is she’s like, uh, she’s, you know, she’s like in the past, I’ve always had confidence that apple would fix the problems and people in our industry are losing faith in apple, fixing it.
Well, If that’s the case. My [00:10:00] recommendation is to focus on sending people to Spotify because Lipson does track that too. And it’s better. I mean, it’s better for you to have one home base that you can count on and if that’s Spotify then so be it, I guess. Right? Yeah. I don’t like that answer, partly because I like apple podcasts because I could speed it up because I’m an impatient listener.
I’m like, I want to double time speed. You can’t, you can do that in Spotify. You can. I don’t think he has it on, I don’t think you can. I know you probably can’t for music, but let me see if you can for PAC. I don’t think you can do it on podcast. Really? Can I ask because I’m looking thus sole purpose or sole purpose and is it S O U L or S O L E S U S.
Uh, so you L and it’s my face. So, you know, it’s a big picture of me. It’s sole purpose podcast, not the sole [00:11:00] purpose podcast. Yeah. Yeah. Cause I’m finding a couple of sole purpose, but they’re not yet. You’re right. I’m pretty far down there because I’m new. I’ll get back up there. Cause the other ones are, are not being updated regularly.
So she’ll, I’m sure she’ll rise to the top pretty quickly. I found you. Okay. So you should have six. Yes. Does anybody see six? What I’ve seen come through so far is everybody’s saying they’re only seeing five, five. Um, let me, do you want me to look in Spotify? Do you know that there are six in Spotify? I checked Spotify, but you know, it’s always helpful to know if you can check Spotify.
That would be great too, to know it’s there.
Well, kudos that you already have a five-star rating and your picture’s fabulous. I like your coverage. Thank you. So what I might do actually, and Spotify too. So it must be that it [00:12:00] has, I mean, if that’s the case, then it probably hasn’t been published all the way. You only see five in Spotify too. Yeah.
Well, okay. So maybe it might go through to, you know, it might be that you grabbed your, you grabbed your player and made a blog post, but it never like went live all the way. Right. This could 1000000% be user error. I hope that is a thing, but the weird part about it is it’s coming through on one phone for me, you know, it’s coming through on one iPhone.
I see six episodes. I can listen to it on apple podcast, but yeah, I’ll definitely go check my lips in account and make sure that it got syndicated to all the places. But if you’re not seeing it on Spotify too. Yeah. It might be problem whose error, but I mean, that is weird that you’re seeing on one phone.
Yeah. In apple podcasts. Yes. But nowhere else that’s so bizarre. I mean, I have no explanation. Um, uh, [00:13:00] Elsie is usually the expert on that stuff and if she has no explanation, then I really have no explanation. Right. Okay. So I would just send people to the one, I mean, double-check lips in and make sure, I mean, if you send them a support and she says that lots of people are having that problem, they probably, they can’t get back to you with any solution either.
Right, right. But I’m wondering if I should just republish it. Right. It’s like not there, but try and add it again. Cause I couldn’t hurt. It’s not gonna hurt anything cause it’s not showing up. Right. Can you check lips up for your stats? Let’s save there. There have been. And do you know what the destination is that has had?
I don’t think it tells me that, but again, I’m new. So it might be that I don’t know what I’m doing, but it’s also, but I’ve also like the regular listeners, you know, I’ve just pointed them to my website. So, and it’s like, I know that’s working. I can check that. That’s not, you know, it’s like the lips and feed on [00:14:00] my website is working.
So, and you click on the episode. Um, you there’s a whole different episode stat. Oh, Clara says she sees six. What the hell? Okay. So there it’s so busy and so Clara, wait, it just popped up. I wonder if that means it just popped up on the other one. I just counted and the first one was July 18. Hold on. Now let me look, let me go back and do it now.
Yeah, this one, number six for the apple puts numbers. But I think on Spotify, it doesn’t, what’s the name of the episode, inner child healing, blah, blah, blah, blah, blah. So that’s the one we’re looking for it. Isn’t you’re now seeing it in apple, jazz. Just Spotify. No, she’s you’re seeing it in Spotify. Yeah. RI okay, go ahead and yank it and republish it.
See what happens. Just make, just make sure that you don’t have it on there twice. That’s what I’m worried about. That you’ll have it. Right, right. But then Clara said she sees [00:15:00] six OSHA. She’s the six on Spotify. Okay. So I’m sorry. Repeat that again. Don’t publish it. Make sure it’s not published twice on, I would say unpublished and republish it as one episode.
Like, I mean, if you delete it and re I’m worried that if you delete it and republish it, it will be there twice. I don’t know why. I mean, cause it’s going to take a minute for it to delete. And then it’s going to take a minute for it to re upload. So there may be a period of time where it’s on there twice in Spotify or somewhere else.
Right. Which to me doesn’t seem like that big of a deal that somebody would see. It’s like, okay, this is the same episode repeated. Cause I would rather have like leave the one that’s sort of working up Republic, verify that the new one is working before I delete the old one. And then for that period of time, in some places there, it might be there twice.
Yeah. But I mean, it’ll, it’ll dissipate. I mean, Claris has also to do a support ticket at [00:16:00] Libsyn, but I sort of, I was discouraging that Clara, because like, if Elsie said that it’s a problem, a common problem, that means that they’re getting support questions about it, that they can’t answer. Right. And if it’s a problem with apple Libsyn, can’t fix it.
Right. But I mean, you could do that even if they tell you we can’t fix it, just to see what they say. Right. Try the, try the published thing first. I would. Yep. Good luck. It’s a pain in the ass is what that is, is, but you know, here’s the adventure of being a podcaster, right. Is like navigating the issues.
Yeah. Aw, that’s a shame. Yeah. Thanks for your help. Anytime. Anytime. So what else is going on? Anyone else have any questions and just unmute yourself and go,
I actually do it unless you have something that you wanted to. Yeah, I do. Go [00:17:00] ahead. Um, my question is how, I mean, it’s one thing to get people who reach out to you and say, I love your podcast and you say, oh, thank you so much. Would you be so kind to leave me a review? Um, et cetera, et cetera. But then when people who don’t reach out to you, but I mean this past week on one particular episode, I had four or five people.
Share that episode because they know this person she’s pretty, well-renowned in the audio book world. And my guest is pretty well known, so people were willing to forward her podcast. But also I had two pretty interesting people who were in the podcast and audio space gave me really great endorsements, like say, you know, lovely wait so Mo and thank you.
I’m very honored, but how do I convert that to, I mean, I could ask them, can I use this endorsement and make [00:18:00] like a little, uh, as I, as I’ve done before on Canva, you know, do some artwork around it and do their quotes and, you know, it’s promotion on my website and, or, uh, LinkedIn, et cetera. Uh, but how do you get people like that to go really appreciate that.
But could you convert that into either an apple thing or. On my website. Now I have an audio testimonial. You can record an audio review or, and, or audio testimonial to say, which I have about four of them now. But how do you convert those? How do you get those people to actually leave you or review? I don’t know where the, um, recommendation was in the first place, but if it was private or if you have their email, just say, I saw your endorsement.
Thank you so much. That was so sweet. Would you mind dropping it in apple? Here’s the link and just sending them the link to review, to say it would just take 30 seconds and here’s the copy and here’s the link. If you could just tape it, you know, put it in there. That would be great. [00:19:00] That’s very easy.
That’s it? Thank you. What a concept, you know, who taught me to do that? Actually, John Lee Dumas. I heard him say that one time. Every time he gets a compliment, whether it’s on social media, in email, whatever he says. Thanks. Put it in a review. Thank you. Here’s a way to, to review, you know, drop it into review.
So I know that women as women, we don’t, I mean, when I first heard that I was like, that is ballsy as hell, but I mean, it’s not really because they’re giving you a compliment. So as long as you can, you know, in, in, you know, your feminine energy way, say, that’s so sweet of you. Thank you so much. Like, I, I am so happy you feel that way.
And, and would you mind just doing this because I want other, you know, whatever you don’t even need to upstate because just ask them to do it. Who would say no, I think if it’s public, like if they posted it on a comment on Facebook, like if they’re what they said is [00:20:00] already in a public forum, like, in my opinion, like it’s fair game, you know, as far as reusing it.
Yeah. If it’s a Facebook comment, you can just reply below. Hey, do you mind if I put that in as a testimonial or just DM them privately? Hey, can I use that as a testimonial on my site? Most people say, yes, it do. Which is really means a lot to me. Yeah, I’m better. Yeah. So just connect with them on LinkedIn and ask you mind if I, you know, was it a LinkedIn, um, testimonial or whatever?
Oh. And endorsement, or you already said they actually forwarded my episode and said, I’ve been trying to figure out what kind of format of podcasts that I really enjoy. It’s this right here. Yeah. Storytelling in spades or I’m paraphrasing. I’m like the guy who worked on Alexa, this is a guy who’s worked on.
Like he’s really anyway. So yeah, I’m with, I saw you Clara. Thank you. Yeah. Yeah. That’s awesome. And [00:21:00] also the, um, head of story more. It gave me a really nice endorsement, so very nice. Yeah. I would snatch that up from my website right away. Okay. Thank you. Don’t waste any time you are welcome. What else? What else we got going on today?
Jackie Jacqueline, you prefer Jackie or Jacqueline? Jacqueline. Thank you. No problem. How are you? I’m good. I’ve been busy recording some episodes, so that was why I couldn’t make these calls and, and Tracy’s calls. Um, so now I I’m ready to start editing, but I haven’t actually edited mixed. Um, I’ve edited like when I had a music to mix with my voice, but I haven’t mixed double tracks before.
Um, so I need to get my head around that. And then I’m also thinking about launch and I don’t know, um, crystal wants to say anything about [00:22:00] that or you guys do, I kind of want to minimum viable. Launch in some ways, um, and kind of noticing that difference. I looked up at, um, cause Lindsay had launched recently and I looked at her stuff and again, it’s so different when you’ve already got a business and your podcast is kind of like driving to that business and you already have all these things.
Whereas the tree, my podcasts is just to stop me having a conversation around working mum burnout and start to build an audience. And I don’t, you know, I don’t have, um, kind of a business per se to, to direct people to, or. Um, so, so I would be using LinkedIn as my, um, main social media. Yeah. Um, so do you want, are you looking for like a launch checklist or something that would be helpful if there is something like that?
Yeah. I tried to cut cost and I didn’t just Google it straight out so I could do that too, but no, no, no. We have, [00:23:00] I think we have a Trello board, um, that the LLC has very kindly put together a Kanban board of all the stuff you have to think of when you’re launching. And I don’t think it has anything to do with whether or not you already have a business or anything like that.
Let me see. Oh yeah, here it is. Launch list building workflow. Um, it’s a public template, so anyone can create a board. Um, I’ll put it in the link here in the chat. Thank you. Cause I think I was struggling to find like I search for something like that on the super squad page, but then I’m not necessarily coming up with things.
So I suppose it would be great to start to see. Thank you very much where no problem. No problem. I can leverage stuff. Yeah. I mean, it goes through the ingredients, you know, you w all the things you need creating a lead magnet, email followup sequence [00:24:00] to how to get traffic to your show. It’s basically like a, here’s all the things you need.
And then, you know, once you’ve gotten all this down, then you’re in the phase of growth and making it bigger, but I wouldn’t only focus on getting it all set up before you worry about growing it, because that is, that can be an overwhelming part when you’re just starting. Right, right. Cause yeah, the last time, um, you know, I just posted episodes and didn’t even launch because I wasn’t on social media at all.
So this time I’m actually at least on social media, so smoke. Are you nervous about it? Mix. Like, I really enjoy doing the interviews and then I go into a kind of hole about, okay, now I’ve got to edit them, even though I edited my previous ones and really enjoyed the process. I think it’s just, when I think about it, I get scared, but [00:25:00] once I do it, I calm down.
So, um, yeah, maybe the editing is sort of like therapy, like, like therapeutic for the nerves once you, you know, and it’s like, when you’re done the editing process, maybe you can mentally feel ready for it to go live too. Right course you could just not edit it at all and just put it up there the way it is.
Uh, no, never. I like to get rid of all my, um, uh, you know, yes.
That process will definitely be therapeutic than I’m sure it helps you sort of prepare for it being launched into the world. You’re birthing a new episode every time. Right. So, right. And did you have any advice as well? Because previously I had just, um, you know, kind of put all the episodes I had done out at a similar time.
Cause I wasn’t trying to get on a schedule and I’m also not really wanting to get on the [00:26:00] schedule in terms of, I understand so many people do, you know, some weeks I just can’t no in Jenna thing between the kids and my other work that comes in and the, I know I have backup episodes ready to go and stuff, but I had just thought about starting with like the launch of got 10 episodes.
So. Would you really advise against that? Or would you say that that’s okay. People just get to experience what it is and, you know, I’m, uh, it really depends. I think, um, and I think this might be a personal preference because while I’m a big fan of releasing an entire television show at once, I’m not sure I’m a big fan of releasing podcasts all at once, because I’m a person that feels like I can never, ever catch up to the audio that I have in the bank.
And it makes me feel sort of overwhelmed. And then I sort of shy away from, um, from listening. So I [00:27:00] don’t think I. If you’re not one of those people and you prefer to binge on something, like once you find something you want to hear the whole thing. Cause LCS kind of like that. I don’t think she cares how often you release or, you know, if it’s all at once or once a week or whatever, she’ll gobble up, whatever she’s given.
But I sort of like, look at the list and go, oh my God, it’s 10 things. I’ll never get through it. Nevermind. You know? Um, although weirdly I don’t feel that way about television. That’s so weird. I’m just realizing that now that’s bizarre. Um, but you can schedule it all. Like you can, you can upload it on live and you can give each thing, like, uh, um, like, you know, like the proper date and then, you know, just not have to think about it.
You schedule all the posts, you schedule emails, you schedule everything so that you can just put your 10 things in there and go about your day. If you have the time to do. And that’s possible. They lip sync, but not, I had done my previous podcast on Podbean. So I [00:28:00] hadn’t seen that option to like, do all these other things.
What are you using now? Pumping Opabinia I don’t, I mean, I find, I cannot imagine that they don’t have a way to schedule their shows in advance. It has to be, um, I can look into that if you can’t find it, but, um, I’d be very surprised if you can’t schedule the shows in advance because very rarely the show that we’re uploading is going to be at the same time as the show that, you know, like if you go out, live on Fridays, nobody wakes up at five in the morning, you know, to make, I would assume that you have, you have this scheduling ability, um, Great.
I’m Claire Claris and you can also do seasons where you do 10 and then you break and then you do 10 and then you break. I mean, that’s definitely a valid way to release. Um, and really the answer is like, whatever fits the best into your life, because for me doing it once a week and I’m a very ADHD person.
So doing it once a week, gave me a very [00:29:00] reliable routine. I knew Sunday night I would be writing the social. I knew Thursday night, I’d be uploading the piece, you know, I mean, I even tried to change my own schedule and it turned out that I only wanted to, you know, it’s like, my brain only wanted to do this on Sunday and this only had to happen on Thursday, but, um, I never felt overwhelmed with the batching of it.
I never felt, again, like a pile of stuff I had to do and no time to do it. It was easy. It was easier for me to just, you know, plug along every Monday, Tuesday, Wednesday doing the same thing, I guess I need routine. Um, but you know, so you can consider it as how you’re a listener or you consider it as like, you know, if, if doing it weekly, interrupts your family time and your mental, you know, your mental flow than batch it, batch it because that’s the part that’s important.
It’s just the most important part is that you’re enjoying doing your show that you continue to put it out. So like you figure out which, how putting it out works the best for you. Because I mean, you know, he just hearing you say like, [00:30:00] well, I mean, I’ve got kids and I’ve got this and. You, however it works best.
That’s the most convenient for your life? I think is the best way. I know. That’s kind of, it sounds like a catch all answer, but it’s really true though. And I can share with you as somebody who just had a super messy launch, like you’re so much further ahead than where I was. I launched with two episodes and I’ve been all over the place.
One week I launched on Tuesday and another week on Thursday, this one I didn’t go out till after midnight on Sunday. I’m not doing this. And I don’t care because I know that by doing it, by doing it, I’m going to get all the systems in place because I over-thought it for five fucking years. And I wish I would have just done a messy launch five years ago, but now here I am.
And so I’m just like, I’m getting the episodes out at some point, I’ll have all the systems in place, but it is helping me so much clarify my message that I wish I wouldn’t have held myself back. And literally I had two episodes to launch and now [00:31:00] I’m only on six and it’s a shit show and healthy, strong word.
Well, it’s helping me find my voice. Like it’s, you know, nothing is planned. You know, I don’t have 10 episodes in the bank. Like I’m making, I’m like, what am I publishing this week? It’s already any episodes in the bank. I never did either. We, I just talked and then published and then talked to them, published.
We never have any in the bank. I don’t think you need them in the bank. I don’t know. Who’s telling people, you have to have X amount. In fact, I still am podcast moments the other day where someone was like, what’s your best launch tip? And they were like, you should have 30 in the bank. Like what I’ve done mute for that one that would take me like a year.
They actually said three zero. Of course it was a man. No, I mean, that’s ridiculous. 30, 30, 10 might get out of your mom’s basement. Get real. The first one, I did have 10, but I had a video show that I turned into [00:32:00] audio and it was 10 episodes there. I just stripped the audio and shoved them online. But again, that was just like Michelle said, that was very messy.
I didn’t do any social for it. It was, uh, you know, it was like a defunct YouTube show that I just, I just had actually decided to do a podcast because the video show, I was obsessing over every little frame and turns out the audio. I don’t care how it looks. I don’t have to care how it. So I can just be like, you know, and I mean, at first I never edited either, so I just didn’t.
I mean, it was a long time ago and I didn’t think it mattered, I guess it does. I mean, especially if you care about your ums, but I didn’t, I wanted it to sound the way that I talk all the time. Yeah. 30 is insane. Thank you. I wanted to get that sense of like the, the cause when you see, cause I always feel like that in these groups, you know, you end up comparing yourself to someone that’s had a business for five years, let’s be doing this and you think you have to be there with a little bit notes and the transcript, [00:33:00] it’s just like, I have to manage my performance anxiety in that because I’m like, I would say it expectations.
I also think it’s healthy. I think it’s healthy when you first launched. Not too. Put too many chickens. What is it, eggs in a basket or counting, or they had one of those together. Don’t count your unhatched chickens or something. But like, but I think that, I mean, I’ve launched twice and in one case I was very serious about the purpose of it, but not necessarily the content.
And in the other case, I’m very serious about the content, but not the purpose. And I have to say the content focus was much more relaxing because I didn’t have too much banking on the podcast, which meant that I could experiment and relax about it. Not obsessed about the numbers. I mean, if you, if you ever go back here, Um, like the, the [00:34:00] birthing story of, of our podcasts.
She podcasts, we never looked at the numbers or even, you know, I think for months I didn’t look and I still don’t really look at our, our download numbers to see what we get. Um, and there were all those big changes and people were losing downloads. And I was like, I don’t even know if we lost any, like, I don’t even care because it’s not the main, you know, I, we focused on having a good show and then whatever happens, happens.
Whereas like my, my attention is really focused on other, I guess, revenue generating activities. Um, and if this podcast is supposed to generate revenue, um, you know, I still think that your focus should be on the other aspects that are in this Trello. Like making sure you are collecting emails and making sure that you have a lead magnet and services or whatever it is you’re gonna offer.
And if you’re, you know, if you’re not doing that, then you know, it should just be fun as fun as you can make it. That’s awful. I hope so. Yes. Yeah. Yeah. Okay, good, good. [00:35:00] Um, so yeah, Clara says it really has changed so much since the early days. And, um, yeah, I never read show notes either. My show notes were like, my show notes were always like four bullet points.
It was like a short summary about who I interviewed and then here’s what you’ll learn. Boom, boom, boom, boom. And then listen now, and then I would use those for his tweets and I would just send one Monday, Tuesday, Wednesday, Thursday, it was like the easiest ever. I mean, you know, it was certainly wasn’t in the right or wrong category, but I mean, I can tell you that a lot of people in a lot of those groups will tell me it was, you know, slapped together or lazy or whatever.
But I mean, it was what I had time for. And also I don’t like to give away the farm. Like, if you want to know what this in the show you listen to. I don’t want to transcribe it for you. I’m not going to spoon feed you my content. Listen, do you know that? I actually had someone when I posted, cause I had a really well-known uh, she’s now a casting agent, [00:36:00] but she was an ad agent.
Um, she and her own ad agency and she was about to launch this casting service. And so I did a tease with minimal show notes. Do you know, actually someone wrote and said, I like more power to you, sweetheart. You know, and this was from a fellow voice person, but they said, can you just tell us when they’re going to launch it in other words?
So they didn’t have to listen to the episode. And this was someone that I was friends with on Facebook and I’m. And friend. So yeah, people can be pretty rude, but I want to, um, Jacqueline, I, I, I don’t have a podcast that’s tied to my business. Just, you know, it was, it’s really a passion project for me.
However, I also want to encourage you in regards to Instagram, there are so many connections for mothers on Instagram. There’s lots of sites for moms. And I think [00:37:00] just, you know, you could grow out a quick email, a quick audience is. Yeah. Yeah. So just keep it in the background. If LinkedIn is your main focus right now, but just think of Instagram, maybe even just do a search of mom podcasts or, you know, mom groups and see what comes up for you.
Cause it might be a really cool place for you to be. And then a question for everybody. And I think it came out of a posting that was on she podcasts. It blew my mind because I did more research on it and I’m like, what? Even national geographic has one on there never would have thought of Tik TOK. A place to post our podcasts, but a parent.
Huh? Yeah. I’ve been looking, thinking about doing it too, but I don’t know. I, I would never have thought of it for a lot of reasons, but apparently it’s a thing. So does anybody else have their podcasts on Tik TOK or thinking about it or I would like to, I would like to have one for the event. Oh, that would be, I need to do some swagger ones, like where you’re like walking [00:38:00] in, you know, or whatever.
Yeah. No, I think it’d be fantastic for that, but I just hadn’t. I mean, when I found out that national geographic has a big to-do on Tik TOK, I just, I mean, I don’t put those two together. Tik TOK, national geographic, right? No, not really. You’re right. Yeah. I’m worried about Tik. TOK is everything is appropriate on too.
I’m holding out on like adamantly opposed to Tik TOK. So I’m just going to put my vote in. Yeah. And part of it is like I’m in the camp of like, you don’t have to do anything and you can easily waste too much time chasing the newest, latest thing. Um, my focus is, are like the fricking weird platforms is like, Pinterest brings me the most traffic Twitter, which of course is not what everybody’s talking about.
Facebook and Instagram. And I’m like, man, I hope I look forward to canceling my Instagram and Facebook someday. But anyway, for me, [00:39:00] Pinterest and Twitter. Yeah. And I’m just holding steady on that, you know? And I just, and yeah, some LinkedIn, but it’s just like, I don’t think you have to chase every new platform if you’re excited about it, do it, but don’t feel like you have to what’s out.
I happened to be hilarious. So take doc is the perfect place, right? That’s all I look forward to. Twitter does not appreciate my humor the way that tick-tock does. I’ve just, I haven’t been able to like storyboard out what I want to do properly. Cause I’m thinking about other stuff, but like that is a perfect example of, you know, of picking the ones like your show on Tik TOK might be ridiculous.
You’re right. I mean, but it makes sense. Complete sense to me on Pinterest, complete sense on Instagram, complete sets on Twitter. That’s a perfect example of like, just figuring out, I don’t know, like where are your shows? Mojo is going to be appreciated the most. And like Cheryl said, if there are a lot of parenting things happening on Instagram, so those are definitely your people, for sure.
[00:40:00] Yeah. Somehow I don’t see 19 stories from fear to hope on Tik TOK. It’d be like, no, no, no, Nope, Nope, Nope. Or Twitter. Yeah. You know, that’s I tried a Twitter account for about five minutes and I went like, yeah, that’s all inspiration. That’s an inspiration station is what that is. That’s a, that’s an Instagram.
Yeah. That’s Instagram heaven. Um, yeah, so, I mean, so figuring that out, but also Jack getting like a, a system as to, you know, if you’re, if you are going to batch, you can also batch like inspirational quotes about motherhood and lots of other things on those social media channels. So that again, it’s running like a machine, whether you’re there or not.
I love a good well-oiled machine of marketing because it makes me feel like things are happening and I don’t have to be doing them and panic. No. Yeah. I think that’s really where I need to get to because that’s totally me. I’m [00:41:00] organized. I love having things like that. And even like, I only started posting on league 10 in this last month and I’m enjoying cause I’m enjoying reading things and then posting about them.
And that was kind of why I wanted to stop everything I’m doing is because I wanted to learn things and share. So it’s a great opportunity to do that. But at the same time, um, I’m like, okay, I haven’t done it today. Or I supposed to do it three times a week and when have I done it and oh my God, I’ve done because I’m excited today.
This is why I said Sundays, Sunday nights, because I was getting my head together for the week. And that’s the day that I was like, okay, I want this to go Monday, this to go Wednesday, this to go Friday. I want this on Twitter, this on Facebook, you know, like that was the night. And, and I even tried to schedule it for Friday so that I wouldn’t have to do it Sunday night because I was like, I need my weekends.
Well, I don’t want to think about it on Friday at all. Because I’m ready to be done. And so my brain was like, we’re not doing [00:42:00] this, you know? So like I just switched it. Hi, Amber, how are you? Nice to see you. Um, so yeah, I just switched it. It’s funny how you, you, you w it’s kind of like waking up at 5:00 AM or right.
Like, that’s the thing you’re supposed to do when you are a successful, productive, ambitious entrepreneur or a real CEOs get up at five in the morning. Well, guess what? This 46 year old body is not having it, not having it at all. 5:00 AM. I’m I’m dizzy. I can’t see. I’m seeing, like, I, I kind of like, see like this until like seven, like one eye is working and the other one just wants to stay close.
Like it just doesn’t work. So guess what? This entrepreneur can be ambitious and not wake up at five them. And it’s the same with your marketing? Like, I mean, the pant, the reason I say get a system is because of the panic, but you don’t have to do any of it, but I understand the need to want to, which is why I’m [00:43:00] saying the sooner, the better system, the better the end.
So, um, random question, anyone over resource for free or low cost, but yes, I do. Um, so many dude, so many graphics. Um, so for, so are we talking like, so there’s like a monthly per there’s monthly subscriptions you could do. Um, for example, um, okay, so you know how Envato has like graphic river. Um, they have like graphic river, they have audio jungle, they have video hive.
So there, and they have seen forest, but, but they also have a monthly subscription for, I think, $19 a month, but it could be up to like 30 where you pay for a month and then you get unlimited supply of X amount of graphics. And they I’m sure they cherry pick them, but they’re really like, they helped me a lot when I was fiddling around with a t-shirt business, because they also give you creative license to do what you want to do with them.
You just have to tell them what [00:44:00] you’re using it for. So that’s one of them. Another one is creative. fabrica.com. They’re very cheap, but they’re very crafty. Like the kind of looks like the kind of thing you would die cut, but I mean, whatever, they’re, they’re digital, you can use it for anything. It’s, it’s a presentation.
Um, the other thing is. If you’re just doing a presentation for podcast movement. I mean, I’m just going to be straight up Google, Google, because you’re not selling anything. You’re not using it to represent your brand. Like you can steal all the shit from Google, nobody, a podcast moon’s going to be like, I saw that on MetLife.
Like they don’t care. Well, and that’s what I was a little concerned about. So that’s why you can just Google for PR I wouldn’t do it for anything on your website. Anything on social media? Never. Never, never, never, never. But for Prezi, that’s the only time where I’m like, I’m going to go ahead and steal all the things.
Well, then I would put attribution on there. I mean, I’ve, I’ve been in classes. My anatomy teacher actually does that. Oh, perfect. Well, I [00:45:00] mentioned Canva to Canva. If you’re a paid member, they have some really cool photos and graphics that you can grab. They’ve done all the clearance. Clearance clearance so you can, uh, clearance.
Yeah. Wait, can you hold on one second? I don’t know why, but the campus calling me not worried about it. Hold on one second. Sorry. So weird. Hello?
Yeah. I’m not a paid member on Canva, but they keep urging me to do another free trial. Hoping that I’ll stick around on the page. Sorry. I think you can even grab, there are the paid stuff you have to the higher end, but there is still a lot of free stuff. Yeah. And it is priced pretty reasonably, um, well bucks for the pro.
Yeah. I’d have to double check because I seem to recall part of the issue I ran into at canvas is that they didn’t have the diagrams I needed because it’s all very, just medically just [00:46:00] steal it. I mean, I mean, I still, I’m going to also again, say the disclaimer, don’t do this for anything else, but a slide.
Ever, but like the slide deck is free reign. I think. I mean, you know, if it was a medical conference, I might even rethink that, but it’s not. So it’s like, that’s fine. Um, and yeah, you can do attribution. That’s fine. Um, what are you doing Clara for? For what, what is your slide deck? What are you doing? Uh, the session is called vocal RX practical tips for a healthy and dynamic voice.
So going over how’s the voice produced common voice issues and what you can do about them. So to that, you can continue podcasting and you’re presenting a night. Okay, go ahead. Go ahead. Go ahead. Sorry. No, I’m saying so you’re presenting at podcast movement. Very cool. Didn’t know that. Awesome. Yesterday Ellison and I, she wanted to do like, uh, she was all excited about this like tech tool [00:47:00] that helps you like with your voice.
And I knew it. And I was like, and I was Claire. I just went like this because she was like, oh, this is so exciting. It’s basically a thing that you hold in front of your face and it misses at you and it’s supposed to like restore your voice or keep your voice from getting. And I’m like, why is this different than the thing that you buy at the spa?
It’s a hundred dollars. Like, why is it better than not you buy the spot? But like the drugstore, the thing that steams your face or a vaporizer or tea with honey and lemon, honey or lemon, or just gargling salt water, all of those are just as good as what, yeah. This is a vaporizer aroma therapy. It was called the Vevo mist or something.
She was all excited that I was going to like be a big advocate. And I was like, what is this Porsche shit? This is the stupidest thing I’ve ever seen. She was like, what. Yeah. Their thing was about the iodized, um, saline solution. Yeah. Like it’s salt water. Yeah. [00:48:00] That’s salt water dude. And don’t tell me that you have a bigger percentage of salt than other, like, it doesn’t even matter if you were trained vocalist, which I’m not, but I mean, I have the training, I’m just not a good vocalist, but like, if I, if you know, but I know all the things and I certainly know well enough to know that, like, you don’t need special mist in your face.
It basically was like a nebulizer with like a funnel tape to it to go right in your face. It was crazy. Um, oh, you beginning vocal for how once you don’t have vocal fry. I just have noticed lately. Well, my, first of all, my allergies have been horrendous and even at this point of the year, I’m surrounded by crepe Myrtle trees, which are beautiful, but they blossom right now and it’s like, boom.
So in the mornings, when I record myself like the last two episodes, it’s not good. I mean, but when I think of vocal fry, I think of this. You’re not doing that. I can’t imagine you doing that. [00:49:00] Maybe it’s just hoarseness, but it just, maybe I can, I can really hear it and I’ve been trying to kill it. I’ve been trying to get rid of it with spectral de-noise and all that jazz.
It’s like, oh, this is stupid. Let me just gargle salt, water, hot water with lemon, hot tea with lemon, hot tea or water with lemon and honey, just honey. In fact, um, I used to have this problem with reflux at night and I got honey sticks and I would just like, suck the honey, stick down. It would coat my throat and then I would stop coughing my brains out.
It was terrible. I mean, it wasn’t just reflux. I was like, my chest was starting to get congested and I couldn’t clear it. Honey is like a really nice thing for your voice. Yes. Very good. Yeah. Menuca, it’s expensive, but it’s got some really good stuff in it. Unless of course you’re allergic to bee pollen, but it’s got some really good.
Yeah. Or you’re under one years old, then it’s a no-no. Yeah. Right. You can’t have, you can’t give babies menuca honey, but it is good for you actually. It’s funny because you, [00:50:00] when Scott had respiratory issues, he, he had that with tea all day long. I don’t know that it helped, but I mean, he was really sick, but I mean, it is good for your throat though, on your voice.
Well, it’s best to actually take it, like, like you said, with the honey sticks, but just take a little bit on a teaspoon and have it raw because some of the good stuff is killed off when you heat it or boil. Oh, of course. Yeah. So the, the good nutrients are bacteria are killed off. So just a little bit of spook.
Cause I’m starting to get a little something now and I’ve got menuca honey, I’m thinking. Yep. I need to hit up some of that. So do a snort and you’ll be all set. Okay. That’s a second drug joke I’ve made in this QA, a bump of honey. Yeah. I don’t usually do those, but like, I don’t know. It seemed relevant both times, but, um, well, that’s weird.
Anyway. I’m not thinking about drugs. Just happened to be funny both times. Um, so what else is going on? Anything else? I know Amber, you joined us a little late. Did you have any stuff you’re working on or anything? [00:51:00] Oh, post a link to book a session with trees. Oh, um, I can find that pre-check but yeah. Amber, what are you working on?
Anything good? Um, yes. I finally got out of my own way and restarted. Yes. Which I’ve been really good at staying in my own way. And uh, this morning I recorded my transition episode. For the name, change of the podcast. And then I sent it to somebody who I said, is there any way that you, cause I have an editor, but I was like, is there any way you can edit this and have it back to me today?
Cause it’s very short. It doesn’t need a lot just like, cause I want to put it out today because I keep, I keep putting it off and putting it off. So I feel very excited. So that means today is the official will be eventually the official announcement of the new name change. And then next week I start with the, the new podcast.
So I’m excited. [00:52:00] I know, I know you’ve been winning. I came on last week with Elsie and I was talking about like, I literally gave a training last week or maybe it was two weeks ago about being stuck, like getting unstuck. And I literally was not doing this thing that, so I felt like, okay, I have to do this is getting ridiculous at this point.
So I feel really good about that. Anyway, that’s awesome. Are you traveling to Nashville or no, me, no. I really, I keep going back and forth, but I really need to stay focused right now. I, and besides I want to make she podcasts my, my debut of back into like into, you know, uh, events. Yeah. Um, last week I thought I would never sell another ticket because I was just like, why is it?
Well, first of all, cause when I announced speakers, I gave, um, I gave the people that we didn’t choose a, um, a discount and many of them wanted the refund [00:53:00] of that discount from the tickets 30 bucks, which is fine. It makes my payout a little funny that week. Like it made my ticket, you know, it was like $3.
What the, you know, no, I mean, it was more than that, but it was still painful. And so, and then it was kind of like slow, slow, slow. But then I, I looked at the chart from last year. I made a choice to like, not a choice, but like I made an effort to go back into event. Right. And see exactly how many we had sold on this day in 2019.
And we are almost exactly to the ticket. So I guess I shouldn’t worry about it, but I was really like, COVID is killing me. This Delta shit is so annoying because I mean, it’s even hard for me, for me. Like I like I’m vaccinated, but I, I have a little boy and I have someone who’s like immune compromised.
And I mean, if you’re still shedding virus in your throat, like, I don’t know. I guess all I can do is like come home and do a rapid test. Right. And then just figure out how to. Positive, even if it’s not. So I can live in a hotel for two weeks. Cause that’d be amazing. Jessica, do I dare ask [00:54:00] given where we’re at with the Delta variant, especially in California itself.
It’s ridiculous. Um, do you have plans for Nope. Okay. I don’t have any plans. I mean, as far as like I can push it a year with the hotel, if I want to, I might get some kind of financial penalty, but it will be minimal because I made sure this contract had a minimal penalty for anything happening with COVID.
But, um, I don’t have like a backup virtual option, um, because in order to plan both, you need crazy good wifi in the hotel, which is rare, like the hotel, if you’ve ever noticed at other conferences, like they either have amazing wifi or they don’t have zilch and that’s cause it’s very expensive. So they will give you enough wifi for like say 200 people to be on at the same time.
But if you’re competent 500 people you’re Sol. So, um, So we will have, we will, we’ll definitely have enough wifi for everyone, but I can’t live stream, you know, like, and the more, well, I know you’re [00:55:00] not saying that, but I mean like, but there have been people that ask me if I can live stream all of it in case they can’t come.
And the answer is no. And I mean, I could turn, I could turn it into a virtual conference, but it, you know, that would require some serious wiggling because it’s like over, like, everything is over a course of three days. And I don’t know if I want to, I don’t want to, I don’t know if I want to do that for three, who would want to do that for three days?
It’s a long, that’s a long week on zoom, you know? So I don’t know. I just started have to think about it. I wonder if yes, it totally affects my sales. Absolutely. It does. In fact, it has affected my sponsorship payments. It has affected my ability to connect with sponsors. It has affected my ability to sell tickets, all of it, but that’s why it’s so important for me to go because if I go and people come to them, Meet up and there’s going to be like giveaways and stuff, and like opportunities for networking.
And I’m inviting like most of the, uh, Mo not famous, but like most of the speakers who I know, or even if, I don’t know, I’m just inviting them to come if they’re [00:56:00] female or non-binary, and then we’ll also have a discount there for people who haven’t bought tickets yet. So it should affect sales pretty greatly.
And, um, not yet, no, I don’t have the schedule yet. Just the speakers, because, um, there are still about 20 that haven’t RSVPd yet. And so if they don’t have to move the schedule around, I never want to put the schedule up unless it’s permanent because people go, but my session was this and they don’t look ever again.
You know, and so I want to make sure it is like the closest to permanent as possible so that I don’t have to change people around too much. Right now. I’m still working at all in. But yeah, go ahead. I was gonna say, I just meant like, um, I can tell you and opening event and all of that, is that listed anywhere?
I should put that up there for you guys. I mean that’s yeah. I mean, it opens the for early registrations at three, there’s a welcome party at six sessions on Friday and Saturday start at nine, they end around five. Um, parties are like seven or eight. [00:57:00] Um, it’s Sundays over at noon. So I have that. I mean, I have a skeleton.
Um, yeah, but yeah, it totally affects it. I mean, Totally affects it. Actually, I will tell you this, forget the event, podcasts movement affects our downloads tremendously. Every summer. We have a huge spike in downloads. I mean, and then of course it goes back down by Christmas, but like, um, but like people are discovering us for the first time.
And, and, and as you know, and I guess as Elsie and I are there, you know, even if they walk by the booth and see LZ, they’re like, oh yeah, she podcast, blah, blah, blah. And so we ended up getting a lot of, um, we could just get a spike in engagement overall, and then it goes away. So I’m assuming that will translate to tickets, but I’ll have to let you know.
I hope so. Uh, yes. How many are you should come a day early? I would, yeah, come again. I have the hotel booked for that, but I wasn’t sure as I was looking at flights and uh, I’m debating. Okay. Are you coming to put you to work? To help me with [00:58:00] something? So yeah, I’d be happy to help. Yeah. Yeah. Well, so I, and I’m just going to play mama in here cause I think I’m older than everybody.
When you go to Nashville, please just speak careful, please. I’m not making out with anyone. I can promise you. No, but I’m talking. I was going to say no licking people then no, I will not be licking anything there. No, just the specially other mask up. If you can that look at you, like you’re crazy, but who cares?
You go home healthy and your hands. Yeah. They’re encouraging folks to wear masks. They’re saying Nashville. Well, podcast movement is encouraging attendees to wear masks and they’re going to have a sticker. You can put on your badge. That indicates what level of social distancing you’re practicing red, yellow, and green merging to hear that really.
That’s interesting. So like what level are we doing? So like, is it, is it go see if my level is red as in stay the hell away from [00:59:00] me, but I don’t wear a mask because my face is. Because it makes my face break out, like crazy underneath that mask. I don’t want to wear it if I don’t have to, but all actually in a Southern heat, you can, but also I’m okay with you being back there.
And so like, is that, I don’t know, but I mean, if they’re encouraging people to do it, don’t you feel like if you don’t do you like a jerk kind of, I don’t know who gives a shit do it. Cause, uh, you know, it’s, if you’re wearing a mask, it’s like people getting closer is like less of an issue. Right. But frankly, like yes, people can stay away.
Yeah. It’s actually just really nice. Then those creepy guys, you don’t even have to bother telling him. Yeah. Yeah. Especially the ones who tell you, you have to have 30 episodes in the can before you can
imagine that coming up, I understand three or six, that’s the healthy number that most people say, but. I was like 30 to 50 between Dungeons and dragons. You’re doing 30, you know, like what the hell? [01:00:00] It’s like, honestly, took everything in my power, not to be snarky, but I can’t. I mean, it’s certain, certain circles I can, but like, I really want to do, we can be snarky here.
Cause you know, we understand first of all, as women and if you have families and you’re working and you’re like fill in the blanks, right. Eliminating what’s say, Hey, when it comes to mask. So everyone, I did find one that is really pretty comfortable and I’m um, it’s made by a company called LA linen. And the thing is, it’s kind of like, it kind of sits on your face, like a pouch.
Does that make sense? So you can, for the glasses, where’s the thing goes up under your glasses, you know, you can shape it around your nose. I love the glasses ones. They’re really good. And um, so I’m just going to say there are a lot of other versions of the mask. Stick to your, your face. And maybe, maybe that’s helpful.
But this one I bought last summer, you know, it [01:01:00] gets a little sweaty here in DC, but overall it was not terrible. That’s good. And, and you can breathe. You can talk, you know, so yeah. I am nervous about being in a place where no one’s doing it cause I’m not, I mean, that’s weird to me. I mean, it’s, California is huge.
So the population is going to do what they’re going to do, but this is Delaware. Like this is Joe Biden’s home. Like, so I don’t know anyone that hasn’t been vaccinated. Like, I don’t know one person, I mean, it’s not to say, I don’t know whole, I don’t know the whole city, but like, I mean, he goes to summer camp with a hundred other kids, but I can tell you, every parent I know is vaccinated.
So it doesn’t seem that we just hope for the best, even though it’s an Arizona, which is tragically. Oh, mine has should show when it comes to the Delta. Very true. That is, oh, is it right now? It is right right now. Yeah. So let’s pray. They all, like, I don’t mean diet like the people, but like it dies out. Yes.
I would like the variant [01:02:00] to die out and keep the people alive. Yes. That’s what I mean. Let’s pray for that. Let’s hope for that. Absolutely. There’s a couple of it. No, just, yeah. All right. My, uh, my niece is a flight attendant and she has reassured me that the planes are being very well sanitized in between flights.
So in terms of, if you’re flying anywhere, you should be good in terms of on plane contamination, they they’re on top of it. So that was, that was the cleanest it’s ever been. The floor was spotless. Last time I flew, I went in June to go see the property in Arizona as much time on the floor. I mean, I do look, I am closer to it than most all the dry ended up right on the floor there on the floor.
Maybe you notice the ceilings in places. I don’t, I know this floor, but I noticed the floor. I live with someone who’s an OSI, you know, my husband’s OCD too. So like I’m trained to look at the filthy [01:03:00] floor. Like he’s kind of trust me. I, if I walk into a restaurant and the floor, or we’re gone, we’re gone the idea of a restaurant floor disgusts me regardless of how clean it is.
I already know because my son likes to crawl on them. Cause he’s pig. So, yeah. Yeah. That’s well, that’s great. Anyway, I don’t want to keep you guys it’s after five. Thank you for being here. Thank you for all your input and for all your wisdom and some of y’all see next week. Thank you guys. Email me. If you have any other questions.