07-29-21- Traci’s Coaching Call- Trademarks, growing your audience, and podcast planning
Hi, everyone for everyone [00:03:00] who just hopped in. Um, we’re going to get rolling in just a couple minutes. Tracy asked that I let everybody in and it looks like she’s coming on video now. So there she is. Thank you, Tori. You’re the best guy looks like I don’t have any clothes on. I do like shirt. Yes, I have it.
I’m wearing it. We’re all decent. Oh my gosh, Melanie. I’m so happy to see you. Hi, you’re welcome to take yourselves off mute or stay on me. Whichever you prefer. Love it. Jessica loves seeing you put your makeup on. That’s what we’re all here for. All that matters is that we show up the rest takes care of itself.
Right? Good job Lindsay, with lunch. Um, finish working on, took a shower. So I literally, this is my first chance of getting ready. Hey, you know, what if [00:04:00] showing up in multitasking is necessary, I’m just happy you’re here, especially you, Melanie. It’s so great to see your smiling face. It’s like, I’m trying to get myself back on track.
Well, we have missed you, but we’re so glad you’re here. Um, let’s start with some wins. Like I said today, I think showing up as a win if especially if it’s was hard to get here today, so good for you. You don’t have to share another win unless it’s showing up as your win. That’s great, but let’s hear for some other people, how’s everything going?
I did hear from James today. And he said that he has to do it. He has a private session that, um, that wanted this time slot. So that’s why he’s not here today, but he wanted to tell everyone hello. So, yeah. Uh, well, first of all, I apologize. I had cataract surgery last week. I can’t wear makeup. And, uh, there’s still some discoloration in one eye, [00:05:00] which is why I have the goggles on.
So I, I apologize for that. Um, because not everyone just think Judith looks like a rock star that, I mean, there’s really just no one else that could show up looking as gorgeous as she does with cataract goggles on. And like, I, I just don’t even, like, I think it’s the most fabulous thing. It’s like, you just, you made cataract surgery.
No. For cataract or what I was saying to you yesterday, I’ve said to other people in Los Angeles, we don’t have, um, vaccine passports. We have vanity passports. So it is vanity is the numb. We all have our surgeons, our Botox specialists, our trainers. Anyway. Um, the, thank you for that. So, yeah. Interesting. Um, yesterday, I was contacted by a woman out of New York.
That is a podcast agent. Now some of you have already been [00:06:00] contacted by podcast agents to book people on their roster on your podcast. What was so important about this, um, uh, contact that I got, uh, was for a number of different reasons, a it, this is, uh, has to do with a really, really, really well-known divorce attorney that only does celebrities in Los Angeles, who I had on my list of people to call anyway.
Pardon me, Laura Wasser. Is that her name? Laura Wasser. She is one of the people on my list, but no, this gentleman’s name is Chris milk. And, um, you know, he teaches intellectual property law in so far as it affects entertainers and divorce, I’ve gone to his seminars. So, um, he’s extremely well known in Los Angeles is a Beverly Hills attorney anyway.
So I was contacted to put him [00:07:00] on the show why somehow Julie Fry, his podcasting agent was looking up divorce podcasts so that Chris could comment on, he wants to do Brad Pitt and Angelina Jolie, which I had done a few months ago. So in March with the rebrand, I decided since I live in Hollywood, I’m going to do a series the last Wednesday of every month on celebrity divorces.
And I thought it’ll just be a fun, colorful way of looking at. A normal divorce by somebody in the news. And we can learn like this in a more entertaining way. And then I thought, you know, this niches me I’m in Hollywood. My entertainment is my background is an entertainment. And I thought this could open a, just a series of doors for me, the one door I hadn’t thought about, which will affect anybody doing this [00:08:00] is Chris has been doing a ton of other media interviews, both national, uh, live media, uh, people magazine.
So he’s out there and to be called by his agent to come on my show, a, I was highly honored B. They listened to it. They didn’t just look at me. They listened to the show first and then called me and they will post it. And so when he’s being resourced, hopefully I will come up and that will broaden my scope of, uh, awareness in the community of divorce podcasts.
So I was thrilled. And so we have a pre-interview coming up on the 13th, you know, protocol is that. But, um, yeah, that’s what I wanted to share. I’m so excited to see where this takes me and just that, that series, that celebrity divorce series, I think is [00:09:00] going to provide a lot of mileage for me. That’s what I will share, how happy it makes me to hear this because let’s, um, let’s talk about a few progress points that led you to this place for everybody as an inspiration and also, you know, kind of breaking it down.
So. When, um, we’ve talked about on this, uh, coaching call several times, but it just never hurts to reiterate a real life example when it works. When you know, it’s one thing to say, oh, you can do this, or you should do this. But then when we can see a real life tangible example of it, I just really want to spotlight this progress point for a moment.
And that is. We talk about search and we talk about how to be found in search. And it’s just like this big amoeba and it’s always constantly changing. But one consistent thing that we’ve talked about throughout this process is that when you have a guest, oh, are you are like in the case with, um, Downton blabby, you’re working [00:10:00] in highlighting people that are, might be like actors and actresses that might be in search that if you can put those names in your, the episode description, if you can, if you’re interviewing a Marquis attorney for example, and you can put them in the author tag of the episode when you upload it, um, in the title of the episode, if possible, but in this case, especially, um, one of the things that.
Juul. Um, one of the things that, um, one of the things that the D amicable divorce expert rebrand was doing for Judith in one of the really primary areas was to really get her found in search around divorce and divorce resources and divorce mediation, and this whole celebrity divorce component, bringing in her entertainment, the inner, the value that she brings to the entertainment industry, because she has been in the entertainment industry.
And so it’s very much uplevels her in a way that gets [00:11:00] her closer to what her ultimate goal is, is to be doing more speaking and consulting and things like that. So, Using the process that she did, she knows she rebranded. We made sure her name was searchable in every area. The name of the podcast was searchable in every area and then adding in that celebrity divorce, special episode to even be found in a different level of search.
So not just people who are getting a divorce, but just, we’re more interested in some of these iconic divorces, which I am is emailed to you last night. Um, Judith about the Kelly Clarkson and, um, her husband, the OD the alimony, and the whole idea of the female paying $200,000 a month. And then the fact that his father was married to Reba McEntire and when they went through a divorce, that same thing happened.
And so Reba ended up paying her, his father spousal support, and now he’s getting spousal’s port from Kelly Clarkson. So I thought that is [00:12:00] just a great topic for you to cover because the female versus, you know, it’s usually the other way around. Yes. So all of that to say, and this has been happening over a course of a little over 90 days.
Like this level of, of being discovered in search for Judith has ramped up over the course of a really tight window of time. And I, so I wanted to, for those of you who may have just been joining us, or hadn’t been here through the whole process, or just wanted to be reminded of the process, it’s just a, such a great example of just consistency, making sure everything’s set up.
Right. And then letting it happen. That is the most beautiful thing. And you just let it happen and look where you are. So, congratulations. I’m sorry. Now, quick question, Jessica, how do you know Laura Wasser? Are you hiring her son for your divorce? I’m not married, but I know a lot of very useless Hollywood.
[00:13:00] Like I am that person. I will never see a move. Like I might not ever see a movie, but somebody starts describing it and I know exactly the movie. I know who’s in it. I know the plot. I know the behind the scenes, I just, I wanted to be an entertainment reporter when I was younger. And I know very useless entertainment information.
You host a podcast on wining gossip. So of course you have to be up when you’re, you have to know Laura Wasser, by the way, is the Kardashians family, divorce lawyer as well. One of the families, but she’s family divorce lawyer, her agent will be contacting you next. Actually, I’m dealing with an actress in a legal thing that I’m filing for.
And she just brought up Laura Wasser’s name a couple of times who worked in, represented her when she actually had money. And she said, I really want to introduce you two together. You need to get on Lara’s podcast. And I said, Yep. [00:14:00] Happy for you to do that for me, please do. Yeah. Well, congratulations. And thank you for being always so open to share where you are in your progress, because you’ve also been really willing to share when you’ve been so incredibly frustrated.
And I think that that’s an important part of this community that I love so much is that we start with wins because wins even like we started today was showing up as a win, but they come after we have struggles too. So it’s not, you know, I love that you and everybody here is so willing to share when they’re struggling, because then when you get a success, like what you just experienced yesterday, it really just lifts everyone else.
Who else would like to share know when too big know when too small I have something I’m super excited about. So I don’t know if I had told you guys right before. The world’s shut down. I was at social media marketing world. Then I met Jasmine star. And I’m not sure [00:15:00] if you guys know who Jasmine star is.
She, he is, uh, cartographer and influencer. She has a huge platform. She has this thing called social curator or everything. So, um, I had just the podcast a couple of weeks beforehand and happened to meet her at social media marketing world because I was volunteering. So I met Mr. Keynote. And when I was coming out, she was standing right there with her husband.
And so I was like, oh my gosh, perfect. And I started talking to her and I started telling her that I just launched my podcast. And the first thing she, oh, I, and there’s two wins actually. And the first thing she said was the wine and cheese mat. How does nobody have that? How did nobody have that name already?
I can’t believe that name was available. And then she told me when you hit your 100th episode, I’m going to be your 100. Yesterday dropped episode 79. So I reached out to her just as a reminder [00:16:00] saying, Hey, I don’t know if you remember me. We met here. You said you were going to be my 100 guests. And I just, I know you’re.
Schedule probably gets booked out pretty far in advance. So I wanted to let you know, like 100 is right around the corner and if you’re still willing to be on the podcast and she responded this morning and said, I am a woman of my word, when will that be? When do you think that episode will air? So, um, I was tracking it and I’m probably gonna, instead of having it the last episode of the year, I’ll probably have it the first episode of 2022.
So I just let her know, like, it’ll be the first episode of 2022. Um, but I’m letting you know now, because I know that your schedule gets really, I’m sure your schedule gets booked up pretty far in advance. So she’s already said confirmed that. Yes, she will do the process. Casual will be my 100 guest. So I’m super excited about that.
And. So I need to use my [00:17:00] podcast is officially trademark.
Um, sent me an email yesterday saying it is done. You, we got the confirmation, she sent me the PDF and she’ll email me the everything, but it is finally trademarks. So now I need to go back. Some of the other podcasts that are like, there’s one that’s Cheesman wine. And I need to be like respectfully. I would like to request that you change your podcast name because it can be very confusing.
And now I officially have this trademark, so, um, super exciting, uh, that that’s like I was CRA, well, I was already having an emotional week. I finally feel better today. I was like crying at a drop of a hat for no reason. And so I’m crying, like for no reason, like being all sad. And then I get the email and those sad tears turned into happy [00:18:00] tears and I recording it because I wanted to show my.
My immediate reaction and I’m probably looked like a total crazy person. Cause I’m like
but it came in and I’m super excited. Oh, yay. Oh my gosh. Okay. I’m so excited about the trademark. I’m so excited about when number one, but you know, things like people getting their things trademark make me so happy because you’re protected. And you know, when someone of the same sense of the people who just joined the here is the guest that’s going to be on your 100 episodes.
We’ll really have to be honest, a state for me because I was trying to take my water bottle and I missed the Jasmine star. So yay. But when someone like Jasmine starts that says, I can’t believe you got that name, that’s like, get the trademark. Right. And so you already have so. Yay. So speaking of [00:19:00] trademark updates, how are things going with salad with a side of fries?
Cause I have to share a seat. You can see like my wall of love that I call it behind me and my husband had really never pays attention to much of anything. He, this morning he said pointed right to the salad with a side of fries, cover art. And he was like, I think that is smart
about you getting a trademark. I just think it’s ironic that Jessica brought that up and said, congrats. It’s like the longest process. And right. It takes forever filed at the end of October. And I mean, I was just like, so then you get an email saying like, oh, we don’t see there’s no, um, like there’s nobody else that has this, that looks like it’s clear, but then they put it in there.
So you file it. My [00:20:00] attorney has to put it in a, in something and then they put it in their magazine. It’s like, we’ll have to have time to like object to it. It’s a whole thing. Anyway, long story short. So I still, even with my trademark was not able to get the other Instagram account to go away. So it is what it is.
It’s not even really an app that active of an account. So I just sort of ignore it and it is what it is, but to have the trademark and then be able to dispute anything that comes up and. You know, it’s, there’s the value in that branding and, you know, Jessica, like you people say to me all the time, oh my God, how was that name available?
You know? So it’s that kind of stuff where also get your trademark because you just never know. I mean, mine was more, I don’t care about the [00:21:00] Instagram account, cause there’s two that are wine and cheese man. And so I was like, well, if they’re wine and cheese though, wine and cheese
and those other two, aren’t very active either. But there’s another podcast that started after my podcast. That’s called Cheeseman wine. And obviously they probably wanted to do wine and cheese may, but. She couldn’t because it was already taken and then she’s actually gone into other things that I’ve been part of.
And they didn’t like, and they’re like, no, we already have something that’s too similar. So I know she knows about the wine and cheese mint, but so I am going to have to ask her if she will change the name of her podcast. So, um, if she wants to, I mean, I wouldn’t see why she would want to keep the Instagram name or whatever, and she’s not like she doesn’t really promote cause I’ve gone on her thing.
Her, so mine is very, very like about wine and cheese. Hers is more about Cheesman happened to [00:22:00] drink wine. So I don’t know if you guys saw this in the news, but speaking of celebrities, this recently happened to Kristen bell and I wanted to highlight this because this will show you that you can win. If you’re the little person.
So Kristen bell recently launched a podcast and I think it was called scattered or something like that. I can’t remember the name of it and I don’t have it pulled up, but it, I mean, it was, this recently is in the last week and the person’s podcast, um, the name that they chose was trademarked. And so when it was launched, um, uh, they contacted her and she had to change the name.
So it wasn’t Kristen bell changing it for the little person, the little indie podcaster. It was the indie podcast or having Kristen bell have to change the name. So, you know, it is not, you can do it on your own. It’s, it’s, it’s, it’s recommended though to use an, a, uh, an attorney, [00:23:00] because if you were in a situation with a Kristen bell, or it happened with Taylor swift also with, um, with her, um, cardigan.
Uh, soundtrack the recent album that she launched, um, there was a conflict with another company. And so, um, you can do it on your own, but if you can budget ultimately to pay, to have it done in habit as an, uh, the, uh, uh, sorry, my brain is going 500 miles faster than my mouse and my mouse going really fast.
So I just do where’s James journey to file your trademark because if things come up, you don’t know the legal ease of it. They do. I didn’t have to worry about any of the things. All I had to do was worry about paying her and that was it. And just being on pins and needles for it to come through. So it is for sure, worth the money.
And if you guys are interested, [00:24:00] just go ahead and put it in the chat. If you just put a thumbs up or something in the chat, because the co-host of the radio show that I do on Thursdays. He is a trademark copyright attorney. He’s like, he’s in California, he’s in LA, but I mean, he would be, if we, if you’d like to have him to be a guest on one of these calls to ask questions, like I know he would be willing to do that.
So just give me a thumbs up in the chat. If that’s something that you’d like to have happen and we could bring him on. Um, because it’s just, uh, I just want everybody’s brand to be protected because it just, you just never know where it’s going to go. And you may think you’re only going to talk to 10 people, a hundred people, a thousand people.
And even if you are only talking to one person, 10 people, a thousand people, it’s your brand and you should, and, and we want to celebrate your brand by having it protected. I don’t want to instill fear because fear’s not motivating to me, but I will say that it is something to absolutely celebrate as a milestone for you and [00:25:00] all the time and resources that you put in.
So enough on that, um, Okay, so who else has some wins? These are great wins.
I’d love to just share quickly. Um, can you hear me okay. Yes. So these are like small wins, but, um, I, I’m getting some great feedback on my podcast episodes and I’m so excited. I was talking with someone yesterday and I asked her what she liked about it. And she pulled out a notebook full of notes that she had taken down.
Right, Jennifer? Right. I was like, oh yes. Uh, and so it’s cool. Cause you know, I’m like, I don’t know where anyone lets me do these things what’s going on. And uh, I looked at my on Buzzsprout the like downloads, I’m like, oh, snap, people are downloading this thing. Like there’s a few hundred on there already.
I was like, awesome. Uh, so I just wanted to share that, that people then I can be, they really pulled it up to get that reference. [00:26:00] Yeah. So I just want to share that I’m really excited and I love that people are literally taking notes as they’re listening. Um, that’s it. I just want to share that. Yes.
Congratulations. We’re seeing a lot of clapping hands and the chat and everything else is that your launch is only like three weeks in. Yeah, it’s good. Yeah. Today is the I’ve dropped episode five. So I did three episodes the first week and then yeah, four and five. So yeah. Yeah. Then three weeks in and already getting the, getting the love.
I love it. Yes. Okay. Yeah. Anyone else want to share? It doesn’t necessarily have to be a win, but we can go into just sharing in general. Any questions? Like where, where is everybody today? Sandy, I’m going to call on you.
Like you were about to say something even leaning back. I’m not even in come on now. No, [00:27:00] I will definitely, uh, when, um, life, the universe and everything gets hectic and gets busy. So, you know, I felt like I was in great forward. Momentum did all my post-it notes and use my podcast planner book. And then I hadn’t been able to do anything on the podcast for three weeks.
And just was mad and, and my schedule meant I couldn’t be here. So, uh, but I had a very good conversation with Tracy yesterday for one-on-one because, uh, happily the Downton Abbey movie is the gift that keeps giving. Um, it just postponed for three months, which means it takes a little bit of that sense of urgency.
And it also makes somebody like me, who’s a super planner, uh, able to plan more. And, uh, topic I had been hearing a lot about is repurposing content. And my first season was seven episodes. I’ve been on a pandemic break and ramping up. But even though I’ve got a couple thousand downloads, which makes me very happy, obviously a ton of people haven’t heard the content that I’ve already created.
So I was, uh, picking Tracy’s or getting, [00:28:00] not picking a brain. I was getting insight and advice from Tracy yesterday about her thoughts on ways to repurpose that content. And that was pretty inspiring and motivating because. I think it’s a way to not continually ask people to go back and listen to seven episodes about an old movie, but pull out segments or interviews from those episodes and either repurpose them as encores or by just recording an intro and an outro and letting people know, Hey, I’ve got new episodes coming and let’s get excited for the second movie.
Um, and also making them bonus episodes of the smaller content and being able to keep even more consistent on the front end of publishing as I book more and more guests that are brand new. So it was a very helpful empowering conversation. Also in that I already had that content and I can actually edit that myself and do it pretty quickly.
And then once you have those smaller segments that can be useful for social [00:29:00] media. So it was, I felt that repurposing can be really useful and prank. Thank you for that. Yes, I’d love, we had such a great conversation the week before, too, about what to do on summer break. And then that was a really nice transition into like what you’re sharing Sandy in terms of re-purposing it like if you’re in seasons, especially, um, Diana with you also doing an entertainment, TV focused, you know, with Pete shows on break, some of them, we don’t know if they’re coming back or if they are, when they’re coming back and things like, so a couple of the ideas that we talked about work on doing the fan favorites, um, having them into little bonus episodes with highlights, featured audio clips, and then also the meet the cast.
Like I, I’m excited for you to explore the, meet the cast as well, because that has back into what Judith is doing with the celebrity divorces. So, you know, you have, at that point, you have the searchability from the name of the game. [00:30:00] Their name in the movie or the show also their actual real names. And so if you’re featured, like meet the cast of Downton Abbey or the TV show, Diana, whatever one you’re featuring.
So that way, um, that searchability just coming back again, we have a real, a real life tangible example of how that works. And I, I love that. And so, um, another thing that you could do in that regard, if you, um, you could, you could do, like, if you have a team of people that are, um, like for example, produce your podcast.
One of the things that Tory’s been doing in our social media has been meet the team, literally because we have so many fun people that work with produce your podcast. You know that you guys don’t really get to see it. People don’t even the clients don’t necessarily always get to see the fun people that make it, make the magic happen.
So little mini, um, make your team is also like, I think Jen, [00:31:00] like with you, you have such a really fun group of people behind the scenes that it might be fun if you needed, uh, an alternative type of, um, episode to have your team talk about their favorite wellness tab or something like that, because it’s just that whole community building concept with your listeners that can be really helpful in just having people feel more connected to you as the voice of the podcast.
But what goes on behind the scenes with you and your business and here’s who, who are the people that are really making the magic happen. And so that’s a fun thing to intersperse as bonus episodes as well. Okay. Who else would like to share? It seems some really nice comments from Tommy in the chat.
Would you like to share with the group? Not that I want you to brag on me. I want you to brag on you. Oh yeah. I mean, I don’t know if there’s anything to brag on, but it was can brag on you. Um, yeah. Uh, well, yeah, we had a chance to connect yesterday, which was really nice. And, [00:32:00] um, apparently I’m stuck in a Gyr
that has pulled me in. Yeah. Tracy can share that. Um, and I think that, um, just really trying to, to connect to, you know, One one step at a time and not get, I get very bogged down by the minutia of it all. Uh, everything from concepts to organizations to just the literal, like what is that button on that recording thing?
You know what I mean? And so, um, and I know what I hear over and over is the whole, you gotta just do it so that you figure out what’s not working. Then you can ask that specific question, as opposed to, I want to know all the answers before I do it so that I don’t have any problems when I’m doing it. I know Sandy, you’re so funny.
Cause I got the podcast planner books and I’m like three weeks [00:33:00] behind you on everything. You know? And I spent like, I was telling Tracy, I don’t know, a month and a half ago or so I finally, like I took, this was before I got the book, but I took like a huge one of those huge post-it things and I set it out and I gathered a bunch of my notes and I made so much progress and I got all these ideas and I organize all sorts of things.
Then I couldn’t do anything after that. You know, like I didn’t get, I recorded a trailer after that, which was really amazing for me. Um, and then I haven’t had a chance to sort of really dedicate that kind of time again. So I do have to figure out, you know, how be able to do it without finding 10 hour periods to work on it.
But, um, anyway, so it was, but it was just funny, like, You know, when, when Sandy talks, I’m like, yeah, I get that. But you, at least you have recorded before. So you, I mean, I recorded some things, but I still look at all of it and go, ah, you know, like it’s just, I get very caught up in decisions, you know, or analysis paralysis, big time.
Um, [00:34:00] so it was great. So we’ve talked through some of that sort of Tracy’s like, cause I’m still kicking around, like how does city garage van de script, which is my new favorite, you know, and all of that. So it’s sort of like, let’s just take out some of those choices. Let’s make one of those decisions.
Let’s take one step. So we sort of narrowed it down to like, okay, you love and do script. You seem to keep coming back to it, try it out, use it, see what happens, you know what I mean? Like I can always change my mind later, um, you know, record one or two episodes. I mean, I don’t know how much you want me to share Tracy, but whatever you want to share is completely from you actually.
But it was you really, you basically like you tried to sorta clean away a lot of the, the, the weeds that were tumbling around me and let’s keep this really simple let’s, you know, take one step that’s as non-threatening as possible. And, um, which was basically like record what episode I’ll listen to for you.
[00:35:00] I’ll let you know what I think, you know what I mean, as opposed to, I’m going to record it and I’m going to publish it and I’m going to send it out to the world, you know, like let’s, let’s take away some of the danger and the threats that I, you know, probably falsely feeling. You know, um, it’s there and I mean, there’s so many layers to all of it, but I think narrowing it down, thinking about like one or two specific things and knowing you’ve got somebody to kind of hold your hand a little bit, you know, just all those things are helpful.
So I’m excited. I didn’t get to do anything yesterday cause it was a crazy day, but I’m hoping that through the weekend, I will have a chance to sort of, um, play with that in a more joyful way, because I, I know I probably sound like, like this is torture for me and it really isn’t. I really do look at it as something exciting to do and pleasurable and I do expect to have fun.
So I don’t want everybody to think, oh my God, she’s so tortured by this. Why is she even bothering? You know? But, um, it is something that I feel [00:36:00] very passionate and excited to do, but, um, I’m just bogged down by a lot of minutia right now. Thank you for helping me to clear some of that to the side. Um, and you know, I just keep, I know if I keep showing up here and if I keep taking steps that I will eventually get there.
So I’d love to hear your thoughts about it, Tracy. Well, what I want to share, um, first of all, it’s like, um, the one thing I really remember the most from yesterday, you, you did a great summary and for those of you who are listening or who may not be familiar. So once a month we do have what’s called office hours.
So if everybody’s wondering, why did everybody get to talk to Tracy? Yesterday is because once a month, which is the last Wednesday of the month we do what’s called office hours in their little 15 minute vignettes. Solve an issue or talk through a brainstorm or something. And so if you haven’t, um, if you’re interested in doing that, you weren’t able to do it so far, just toil put the link in the chat and you can sign [00:37:00] it for August, September, October going forward.
So I just want to kind of clarify why everybody talked to me yesterday in case you were here. Um, I didn’t want anybody to have format. Um, so when, when we were talking Tommy, um, the, I think the biggest thing that I took away, like yeah, everything that you said was so powerful in you use words like removing the threat and danger, and I didn’t really see it that way, but I think sharing it from your perspective then that, that, that minimize that for you.
That makes me so happy. You’re operating. What is the acronym? Spheres is false evidence appearing real. And so is it false evidence appearing real? Is it stopping you? I feel like that we were able to break that down into really bite size, like, okay. Descript choice done. Don’t have to think about this anymore.
Clear mental space now recording one episode to one person one-to-one so it does kind of just break down that everyone, but the one thing that I really took away, um, yesterday is that when we talked [00:38:00] about just recording that one episode, your initial response was, I know it needs to be done. And it was just like the saddest, like I know it needs to be done.
And my response back was no, it needs to be fun. It doesn’t need to be done. It needs to be fine. And I think that’s the takeaway points that I really want to share with everybody today is that. Try to create a scenario for yourself where you are creating it. And I mean, not everything is fun. Life’s not always fun.
Work’s not always fun or business. Isn’t always fun. Right. But we can make choices. To eliminate some of the things, especially if they’re mental barriers that keep it from being fine. And I think once you do kind of look at it, as opposed to, I need to get it done versus I’d like it to be fun when I get it done, then that is a momentum that builds.
Like, I don’t know if Lindsey’s having fun or not, [00:39:00] but if you ask me as Lindsay’s having fun, I would say she’s having so much fun and nothing about what she just went through is easy. Right. But it’s just, that’s the whole thing I wanted to say. It’s like just create scenarios for you, even if they’re just small chunks of time, like 15 minutes where you can have a bit of joy in some of this decision-making process, no matter where you are in your podcasts.
Because honestly this is really even more important for the people who have like the 200 episodes like Charlotte, because then you’re, then you get into a situation I’ve been there, done that I can’t, you know, and you gotta just keep having fun because if you keep having fun, you’re going to keep doing.
Sam. That’s what I had too. So I’m glad you’re here today and I’m glad it looks like you’re having fun anyway today in this moment. That’s okay. All right. Well, speaking of Charlotte, now that I’ve just put that out there. How are you doing today? What is your shirt say?
[00:40:00] Um, it says eat. Uh, I can remember it. I’m put down. Oh, eat, sleep, epidemiology. Repeat just like this one. I was wondering how the design was going to work on that big, long word. Yeah, that was a gift from my old. Manager. Um, I don’t really have anything specific today. I’m just trying to today was actually a little bit of a drag.
We have a 16 year old dog that grew up with my kids. We had to put her, put him down today. So it’s kind of, uh, uh, intentional. I knew it was coming in. I said it for today. Cause this was like, I didn’t have any client facing meetings. Thank goodness. So I was just kinda sitting here listening to everyone’s winds is kind of picking me up and making me smile and feel good.
I just signed up for the virtual ticket for podcast movement while I was sitting here on the call. Um, so I’m just kind of trying to, you know, move [00:41:00] ahead with stuff. I’ve got a weekend planned with my sister and that’s going to be, um, we’re not even doing anything. She’s, she’s talking about lots of seafood and lots of drinks.
So I’m so glad you’ll have that healing time. Yeah. I’m just going to unplug from all the stuff that requires any kind of brain power and then I’ll come refresh. Next week. But I guess in terms of the podcast, I am doing some rebranding and everybody talks about that all the time, but I’m changing the name a little bit and got a new logo and all that stuff.
So that’ll be something that I’ll share with you guys coming up, but, um, that’s exciting. Well, we’re sending you so much love and heads. I mean, my puppies are my babies and it’s just so hard. They’re such angels. They really are. Yeah. So we’re, we’re sending you lots of loves and hugs, and I’m glad you’re going to be able to hang out and just keel and have fun and just kind of get your mind kind of clear of it all.
And then what a great thing to come back to you [00:42:00] to podcast made man and get re-invigorated perfect. And I’m glad you chose to show up today because I don’t know that I would have, so yeah, I just kind of just. This is a thing that is kind of like hanging out with my friends. I just kind of show up a sit on the couch and just listen.
So glad you’re here. Um, and lots of supportive as lots of supportive virtual hugs for you in the chat and speaking of podcasts, and you’ve met Clara, her she’s having in her car, but I want to read her message to us all is that she is, uh, her win is that she’s getting her presentation ready for podcast movement next week.
And for those of you who might either be attending or have virtual ticket, her presentation is Friday at 1145. And I’m assuming that’s 1145 central just because Nashville’s in central time. But I don’t know that for sure she’s driving. So I don’t know that she’ll be able to confirm that, but you can find it on the agenda for sure.
[00:43:00] Um, and, um, That’s so exciting, Claire. I’ll definitely try to make that when I’m there. Um, and be there. I just have to also just say like your transformation, like you look now you look like a supermodel. That’s ridiculous. How did that happen in 10 minutes?
Unbelievable. Thank you, Melanie. Would you like to share on missed you and we’re set by your hair? I’d love to hear an update from you if you’re open for it. Yeah. I’ve um, uh, I’ve done some more interviews. I have a backlog. I probably have 10 interviews that I haven’t published. Like I have this I’ve been completely frozen and like, I love interviewing, like, they’re amazing.
And I don’t know what the fuck is wrong with me that I can’t like, just get the show description done and upload them in the social media posts. That’s just been like this. Uh, I dunno. It’s just been a [00:44:00] task. I think part of it, I had a vision. You know, I, I really wanted to do my own episodes alternating with interviews.
And so it’s really been just like getting my own voice out there to alternate it. But, uh, I think what, I’ve, what, I’m what I’m just doing right now, but just to do it is, uh, I got somebody to help me and I’m just gonna upload a whole season, you know, just like put them all up and then promote them individually, just so that like, cause I just feel like I have to vomit it out to get, to make room for whatever the next thing is.
I’ve had a lot of realization around my own, um, business and how I need to show up differently than what I’ve been showing up to. And so, um, anyway, lots of, lots of clarity, but it’s just been, uh, Intense,
I think in the theme of so much of what we’ve talked about today, [00:45:00] I’d really like to spotlight what you’re saying, because it’s you, you’re what I’m hearing you say is you’ve gotten a lot of clarity and you come to a decision that instead of waiting on yourself to do these intermittent episodes, you’re just going to release this amazing content that you’ve already created.
And then that’s a clear, like we were talking about with, decision-making making that one decision clears up space because there’s so much mental space that’s going on in this dialogue and in economics big for my own head and no one wants to be inside of it. But then this whole dialogue that you have with yourself of like a should’ve could’ve, would’ve why aren’t I, I could have act, have done this instead of bad.
Why didn’t I spend my time focusing on this and I could have done that, you know? And that’s just like, so that takes up so much mental space and time and energy that I support what you’re saying. Let’s get these 10 episodes of Israeli, great content. Let’s get it out there and then give myself some breathing space.
So then I can come back and feel. And if you’re, again, if you do things like I have [00:46:00] a tendency to do things in binges, if you will. So if like, if it’s, if I’m going to batch record, like maybe what you’re saying, then you can batch record your solo ones and then you can always release this and, and have them, you know, if they’re tying back to an episode, that’s also a good marketing, um, as well.
So if you’re really, if you have 10 episodes, let’s just say, hypothetically speaking, you have 10 episodes, you upload and release them to the platform all at once for, for the Netflix model of people who might want to download all 10 of them, but promotionally, you release them in terms of marketing and social media and things like that.
Once a week, that’s going to give you 10 full weeks of having your podcasts out there. Marketed. Having the person have the opportunity to listen to it. Then, if you use that time within those eight weeks or so to record some of your own episodes, and if they spotlight specific episodes, then what you could do in that [00:47:00] following 10 weeks is that those episodes could, um, permit back to the episodes that you’re reflecting.
So, and I’m not sure if that was your plan and maybe you were just doing independent episodes, separate from the episodes that have already been recorded, but if they are in any way connected to that, you could always utilize your independent episodes to, to highlight those previous, previous episodes in the second round of marketing.
That’s a great idea. I hadn’t really considered structuring it that way, but, and I am not even really sure at the moment what I’m going to structure my own individual episodes. Like at the moment, I had a really clear, easy idea that was very in line with my whole business thing. And I just, um, I don’t know, but there’s something that needs to be, you know, like my big realization for myself, for all of my clinical expertise and blah, blah, blah, blah, blah, that, you know, like what I’m really doing is treating consciousness.
And so like, I, like, I need to [00:48:00] start telling the story, like I just need to kind of shift from that perspective. And so, but I think once I, like, I think it will be clear as it, as it goes forward, but I haven’t put, I have to get my son off to college and my father-in-law moved out of his house and everything in the next two weeks.
So like, I’m not dealing with it in the smell
to college in Colorado. Right. He is. Thank you. Yeah. That’s exciting. What I’m piggybacking on that Jacqueline in the chat was saying, I was thinking about the same approach as Melanie. I have 10 episodes and wanted to vomit all in one that permit weekly, any input. Does anyone else want to share? Um, in that regard, uh, before I respond, just want to give anyone else a chance.
Okay. Um, well the main thing Jacqueline about this binge binge releasing, but [00:49:00] marketing strategy, um, they’re, they’re present because there’s really no downside so much is there is just a couple of things to take into consideration. So if you have these episodes and you just literally just been sitting on them, because there is some sort of barrier, like you haven’t, you just feel like that you aren’t quite ready.
Like I’m not a hundred percent sure you may want to chime in about what your, what, your kind of strategy, what your thinking is. But you get, if there’s a, the positives are that you get the win-win in that for those listeners who are just your rabid avid fans and they discover you have 10 new episodes.
W if they subscribe to your podcast, first of all, they’re going to automatically download in the state. So if they are now, we’re using the word, follow your podcast. They’re going to download into your feed as soon as you release them. So like, if I’m, if I’d follow your podcast, you release 10 episodes in my feed, I’m going to have 10, all 10 of your episodes are going to come at once.
The only [00:50:00] challenge with that, and I’ve done this once before with journey to there is that people do sometimes have a tendency to get a little overloaded because. They’re like, they can’t like catch up because they feel like maybe they have to binge it or whatever. But I mean, at this point in time, I think people understand, they can listen to it whenever they want to listen to it.
But there is that small risk of overloading people that are you’re already your raving fans, your followers. Um, however, it also meets people where they are because some people just really liked to go down a rabbit hole with content. And so if they have access to that and they’re immersed in it, you catch them all at once and you get all those downloads upfront.
Um, then the part B of that strategy is to get new audience growth and to have people discover your podcasts that may not have already discovered it. Then you take a 10, 10 week, or even if you want to [00:51:00] really spread it out, you can go over 20 weeks, which is, you know, a lot of marketing expense. And every week or every other week, you’re promoting the podcast out to the public as if it’s just released.
So you’ve got your rabid fans, your avid followers that are going to get all of them at one time and they can choose to listen to them all at once or over a period of time. Then you have this incremental marketing, consistent marketing strategy where people find it, discover it along the course of this 10 to 20 week window.
And that really falls when you start getting into releasing 10 episodes at a time, this is a personal opinion that really falls more into Caesars. So that’s okay. But, um, if you are going to do it in seasons, then you release the 10 episodes. You market it out over the 10 weeks or 20 weeks, and then you would likely want to continue that pattern, which would you would release another 10 [00:52:00] and do that again, or make the decision at that point in time for Melanie, for you, Angela.
If you’re just kind of getting caught up to get them out, then make sure that over the course of that 10 weeks marketing window, that you’re set up to then consistently release either every week or every other week, once that window is done so that your consistency keeps happening. Did you want to follow up with any questions?
Jacqueline? That’s great input. And I had asked this question, um, with the squad cast as well, too, to Jess, and she had said the overwhelm side. So it was just great to hear Melanie, you know, reflecting the same as me, which is sometimes I just need to do it to get it done because life gets in the way. And, um, Joseph mentioned, well, I could try and organize, scheduling them and putting them out through [00:53:00] that.
But again, that would just be another barrier to me. Submit hit or whatever. Um, and I don’t have any followers yet. This would be my very first, um, output under this, um, podcast name. Cause I have a different one that I did and finished and tied the bow and, and moved on from. So this will be completely new, so I won’t have like the binge followers, but, um, it’s certainly how I listened to podcasts.
So it kind of resonates with me and it’s for working moms who are feeling burnout. So I, I it’s part of me also is that, um, that may, they may also want to go deep in a moment in time and that we don’t necessarily, not every week is predictable to be able to say, oh yeah, I’ve got time to listen to the podcast this week, but sort of when you’re panicking and you do have time, it’s like, okay, I need, I need to hear somebody else in the same situation at this moment in time and, or, yeah.
So. [00:54:00] I like to hear the pros and cons. That’s very helpful. Thank you. Well, and you, and in your case with it being a brand new podcast, I will say that maybe you want to think about, um, not, well, I mean, again, there are no rules, it’s, there’s no right or wrong. It’s what feels really good to you. And most importantly, getting your content out there.
Right. Um, but with it being a brand new podcast, you are going to have situations where people are, are, are following it in, in, in what previously used to be known in apple podcasts. Language is subscribing to it. I’m really trying to be conscientious of shifting the language, because I think it’s important for everybody to start shifting it within how they market their podcasts as well.
So subscribe is no longer a thing on apple unless you’re paying follow is the new thing. That’s important to note just in general, but in terms of what you’re saying, Jacqueline is like my experience with [00:55:00] journey to there was we released 10 episodes at one time when we were brand new. And the reason behind that was at the time there was all of this like speculation around how to get into new and noteworthy.
And they were like, you know, people writing articles about release 10 episodes and then do this and did it. And nobody knew what the algorithms were. So people were really just guessing. And the feedback that I got from my personal network. So this is the sample size of one with the real life experience is that it was just too many episodes.
Like they really wanted to listen to them, but 10 just like they kept coming in there. You know, they were, they subscribed to it, followed it, they kept getting episodes and they just felt like, like they couldn’t catch up. And then I was releasing every other week after that. So, what we do in terms of producer podcasts with podcast launches is we, we launched with three.
And the idea behind why we launched with three is the first one is an introduction as to what the podcast is, the hit, we call it the who, [00:56:00] what, when, where, why, what got me to this place. And then two really solid episodes that give the, the new fans and followers, a good concrete idea of what to expect from future episodes.
And three feels manageable in terms of not feeling like they’re over, people are overwhelmed. Um, and then you have a three week marketing window. So it’s a little mini version of what we were talking about. So you launch with three, you permit out to the public over the course of three to six weeks. Then that gives you three to six weeks breathing room to then release on a consistent basis.
That’s the strategy that we use that seems to work really well for our clients that are newly launching. Um, but that’s a recommendation. It’s not a directive. And so, and then I think Lindsay, you said you launched with four. Um, I think that, you know, even if you did five and then gave yourself [00:57:00] that five to 10 week window to just catch your breath, because unless your contents, if it’s as, as long as your contents, evergreen, for both you and Melanie, as long as your contents, evergreen, you get to make those choices.
If you, if you have any time-sensitive episodes, then you can release those, you know? Yeah. Question, just all like I use simple cast. So if I want to do 10 episodes, I literally can schedule them out. Like it literally, it lets me schedule the date and the time that I want it released always schedule mine.
Like I don’t schedule mine at midnight. I schedule mine at 5:00 AM Pacific time, which is 8:00 AM Eastern because then it shows up because everybody releases their stuff at midnight and mine shows up higher on somebody’s speed. If I release it later at eight o’clock. So I’ve noticed like that makes [00:58:00] a difference, but does does.
So if you do 10 episodes, you can dump 10 episodes. If you want to just schedule them out. Does are all of the, just because I’ve used simple cast since I started do all the platforms allow for that schedule. Scheduling, but that’s a great point. Like I do think that those, that you can absolutely schedule probably within most platforms.
Um, but then you’re not, I mean, so that’s sort of, that’s a third option in that you’re not releasing them all out at one time, but you are pre scheduling them. And then in terms of like, with Melanie, with your situation, if you went that route, you could schedule them over the pre schedule them over the course of this time.
Then you can, if you found time to record your independent episodes, you could always, then at that point you could replace the independent episode with that and then reschedule the other one in which might be a nice alternative for you and your specific situations simply because you kind of want to have that intermittent independent episode guest [00:59:00] episodes altered, alternating.
So having them prescheduled like that is a great suggestion for that alternative. So there’s the binge-watch method. The letting them all up at once or preschedule never, of course of time. There’s so many options. I think it’s just coming back to, like, what we were talking about with Tommy is like just making that one decision and doing that one thing and seeing how it goes, you know, that’s the beautiful thing is you can’t get it wrong.
Can only get it right. It’s just how you define, right? Correct. So it’s not a right or wrong at all. And that thing that the platforms have given, given us a lot of flexibility in that case, just like when social media very first came out, you couldn’t, preschedule in like Instagram forever. You can preschedule it.
Now you can say it’s made a big difference in how people can leverage their time management piece of podcasting. So great point, Jessica, thank you for bringing that up. Um, yeah. Sinclair [01:00:00] says yes, central time. I’ve gotten, gotten to the pickup line. Um, her session is called it’s called. Um, practical tips for healthy and dynamic voice.
Ah, wonderful. Okay. Everybody. Um, couple of super quick things. Um, next week we will, um, I will be at podcast movement. We kind of talked about doing that. Anybody who’s going to be there to kind of meet up, um, to do this call labs from podcast movement. So you can see us and we can see you. And I have no idea how that’s gonna work out, but I’m going to figure it out.
And so Jen, I’m gonna let you know, and Claire I’ll let you know and we’ll go from there. Anybody else? Um, totally shout out to the people we’ll be there virtually. And, and we put the chat, we put the, uh, we put the, uh, hello. We put the link to pod has calls in the chat. If you needed that. And Melanie, uh, Claire and Melanie sent a chat that says we should talk on the Vegas nerve expert in [01:01:00] conventional terms.
So that’s awesome. You guys can kind of connect it. One quick thing. I just, and I, and I know we’re at a time, but I just want to say that, um, if you would like to be added to the pod has newsletter. We are starting in August. We are starting to send out newsletters on specifically to the pod, have mailing lists, which we haven’t been doing for awhile.
So starting in August, we’re going to be doing that. Um, I’ll mention it again next week, but if you want to just email firstname.lastname@example.org. That’s T O R email@example.com. Send her your R she can just grab your email from that. Uh, just let her know. You’d like to subscribe to the newsletter. We’re going to be starting to send it out in August, and then we’re going to have some really, really fun open house pod have open house events happening the entire month of September.
So I want you guys to get on that mailing list. If you want to [01:02:00] participate in any of those fun things that are going to be happening in an instant. But the first phase is just to, um, get you on that list. So I’ll announce it a couple more times, but if you want to, if you know right now you want to be on the email list to get advanced notice of the open house, fun stuff that’s happening.
Um, Tori Todd had that come and thank you everybody. And we will see you next week. Much gratitude. Bye bye everyone. Bye. Thank you like a week.