08-04-21- Elsie QA! Elsie’s hacks
- How to edit separate tracks and make sure that the conversation stays aligned
- What are some hacks to think about to make editing tracks easier – complete with screenshare
(Disclosure – these are Elsie’s hacks and there are a MILLION ways that you can do it. This is what has worked for her as a non-audio editor)
- What to do when one of your episodes is not showing up in Apple Podcasts
- How many hours you should expect to spend on your episodes production, per episode, from start to finish, concept to show notes to promotion (the answer might surprise you)
Hello, hello. I see you think we go keeping an eye out here for all the things and I’m gonna do a quick double check. See? I just want to see if I had any questions or anything coming in outside of what I have really quickly. Got this?
Elsie Escobar1:17Right. Okay, so we are going to just wait one more minute before I start to address some questions here today. Thank you so much for showing up Alyssa and Jacqueline. I am super stoked to have you here I am back home. Oh, did you guys see that I wasn’t back home last time. I don’t think so. I was was, I feel like I was in a different place where maybe it’s because you weren’t just was in a different place. That’s what it was. But I was in this place where I am right now. And I just got home while I was on the road yesterday. For from we were coming from Pittsburgh, Pittsburg back to North Carolina, because we want to say hello to nanny and pap. And we are back home again. So I get an opportunity to be back into my my usual location where I get a chance to like broadcast and do anything. So catching up on all that stuff. And
2:29that is it. Right? Okay. Maybe pick up my things that I have here really quickly. And I’m going to walk through some stuff. Just want to make sure I might do a little bit of a cue. And2Speaker 23:06some, like, walk through some of the things that I tend to do in order to edit some stuff for Jacqueline today. Just to show you some of my work floo when it comes to doing some of these things.3Speaker 33:26Thanks so much for your email to LCN and I managed to get on that just Oh, they called thing just great. just totally. Oh, I think so have a look at that video that you said. And I think to now I just like I just did a search here where I said, How do I edit one audio track without changing in the alignment within with the other and different have come up a few different videos and things have come up? Because sometimes it is that it’s like how do you ask the question in the right way to get an answer because it kind of you saying oh, well I found this and I was like, Did I not search it enough myself? How can I couldn’t find stuff? But then I sort of think well, am I asking the question in the right way to get the answers I need to find so you know, that’s like, again,
Elsie Escobar4:25I think that that’s the key for a lot of the podcasting stuff like when people you know when they go into she podcasts and a question that comes up all the time is how to make the audio Graham’s like people are constantly asking that question, but whenever they ask the question, they don’t know that it’s called an audiogram. And so then they will ask things like, I see on Instagram, there’s a little square with voice on it. What is that? How do you make that thing? Or how do you make How can you share your podcast on an Instagram feed? How do you make a video with audio on it, how do you have a static image and have the have the video, the audio play in the background? Right? So all of those are essentially the same question of how to make an audiogram. And so, in order for you to find it, it is so hard. So I hear you. And I think part of it is just that process of understanding. So how are you feeling Jacqueline about that question? Let me just fill people in really quickly, Jacqueline asked me a question. And she said that it’s around 100, getting editing mixed track. So when she’s saying mixed tracks is that you have like one track and then another track two tracks, one voice in one track, another voice and the other track. And so like, let’s say you decide you have like one track at the top one track at the bottom and somebody does something that they’re not like it’s it’s a dog barking, and you want to take that part out, and then you remove it from the track on the top, then it automatically sort of Miss aligns the entire conversation, how do you do that without messing things up, right without keeping that flow from moving around. And I know that I sent her over to the just busters, Facebook group, just busters. And it is a group for women podcasters excuse me, women, audio editors, and those who would like to become audio editors. And so there are a lot of people in there that are talking strictly audio production. So it’s great if you’re doing that by yourself. So it’s a lot of folks in there too on that are solo podcasters, who do their own editing. And that’s how you get a chance to learn about these things. But it’s slightly on the slightly ORS on the side of helping there be more audio pros that are women in this space, taught by women supported by women. And so it’s a lot of women speaking together about the business of becoming an audio engineer, audio editor, audio producer, talking about all kinds of tools. And there’s a lot of women in there that help podcasters edit shows. So whenever they go into that group, there’s generally like a problem happening. There’s somebody who just did a thing, and there’s a clicking sound or Oh, my gosh, the audio is really trashed here. Is there anybody that knows a good way to can we even salvage this piece of audio, you know, it’s very intricate when it comes to that kind of stuff. And it’s usually for editors there. It’s also a place where you folks actually get people to come to their show to get find an editor to help with their show. But that’s not a place where you’re going to go in and and as a somebody who’s beginning who is not interested in really getting your hands dirty, and making sure that you’re you’re getting stuff in there. So Jacqueline asked that question, How are you feeling? When it comes to AI, I can give you a really quick view as to how I handle my stuff, and how I do it. But again, there’s a lot of us that do things differently when it comes to editing. It’s sort of like, you know, when you wash dishes, and you have a way of washing dishes, and like, this is the way you wash dishes, then you serve somebody else wash dishes, and you’re like, I cannot believe you’re washing dishes that way. That’s so weird. I don’t wash dishes that way. But alas, the dishes are in fact clean at the end. So I think we all have a hacks like that. And I kind of taught I figured out through getting my hands dirty, what works for me. And the app that I use to do it again. I figured that out. And in this is how I do it. I’m sure that there’s easier ways to do it. But this is how I do it. So if you want to see it, I’m happy to show you what I if you want me to do that Jacqueline, and then we can walk through. What do you think? Tell me Tell me what you want.3Speaker 39:10Yeah, I’m not sure because I edited my my first podcast season in Audacity. So I’m kind of comfortable there. If part of your solution is different software that I’m like, it’s more the principles I’m trying to
Elsie Escobar9:26Yes. And that’s like, that’s actually what I was going to show. Cuz it’s like different audio. Yeah, I’m not going to. I’m not going to show you like tips and tricks as to like how you do the thing. I’m just going to show you what I do and how I handle it. So I’m going to really quickly see if I can bring my screen here so that you can see and you’re not going to address someone3Speaker 39:52else to look at anything else yet so but I know I’m in the justice and I can see the video you pointed me to
Elsie Escobar9:59yeah It seems to be really cool. So that way you can look at it in that way, hold on one second, I’m going to just do a really quick walk through some of this, I’m going to share my screen. Okay, so this is my I use Amadeus Pro is what I use to edit these, these, this is raw footage from one of my podcasts, one of them is Rob, the other side is me, that you can see here, I would, I’m not going to address something that I look at, as soon as I look at audio This way, you can see that the top audio here has a bigger, bigger waves. And then the bottom audio has smaller waves. So before I even do this portion of it, I’m just telling you from the beginning, I’m not I just need to clarify this first, I level the two separate files so that they look the same. So I run it by a leveling software, where I kind of fix it. So it’s not going to look like this. But I’m using this, because it’s raw footage, and that way, you can see how I would handle it. And usually I start to just I’m just gonna address the question that you asked about how you can edit stuff out, or fix stuff in one track and not the other one. This is how I do it. So I’m just widening the track so that you can see what it is here. So usually, let’s pretend like oh, I want to get rid of all of this stuff here at the bar on the bottom track there. So instead of cutting that out, what I do is I make it smaller. So I like essentially remove, I’m putting that as as little dots there because I drag it. So I will go like this. And I will go and grab the other side and go like that, and it disappears the audio. And so let’s say here’s a cough, let’s say this part here is a cough, and I want to remove that cough from the fight from his file, then I will just make that like instead of deleting it, which I could do, I just and you can do this, you don’t have to do it with the little dots. That’s the difference between in the way that you edit in certain dogs there, it’s different, like this action of me, essentially making this quiet is you can do this in any one of them. So instead of deleting it, I just make the sound go to zero, like I just take the sound off. So then that way it’s gone. whenever it’s you can’t hear it in the track. And what I do is whenever I know that I’ve coughed, or whenever I know somebody started talking in front of somebody else, or there was a dog again in the background and somebody else’s track, I will go in and like let’s say let’s pretend this part here, I want to remove that little noise that you see right there. Or I just, you know, I don’t want to deal with that, I will go ahead and do that again. And I will just look at the track. And I will scan the track visually First, I will look at it and go Hmm, oh, wow, this seems like this person is talking over me, I will highlight it. And I will listen. And then I go, Oh, that was a cough or whatever, I need to remove that. And then I will again, I will do the same thing. I’m just doing it over and over again so that you can see. And then I just do that visually really quickly, as in like, just to visually see when I’m doing that now, and I do it fast. I’ll go through and I go Okay, that just looking at it, just looking at it, looking at it looking at it. Then after I do that initial pass, then what I do is I export I joined both tracks and export it out into another file. And that’s when I do the editing for content. That’s when I take out parts that didn’t make any sense. Things that I wanted to edit out, like whole entire parts of the conversation that didn’t work that when I do that. I don’t do it here. This is the clean this is like I do this one step before that. Because I take care of that the track thing, like I was talking about before, whenever we’re going over each other.3Speaker 314:44Does that make sense? So that makes real sense. And it’s like, I feel like such an aha. It’s like of course makes it first then deal with the things you want. Yeah, again, we talked about a couple of weeks ago that there was that one guest She just would, she had things to say she had to speak for a really long time. So part of what I want to do is to add some stuff into but of course, I can’t do it while her she’s speaking on my track. So yes, once then. So okay, I’ll look at that and see. So if you see that somebody is talking over someone else do you try and you can’t change the alignment,
Elsie Escobar15:23you can’t you can change the alignment. The reason the way that I should say the thing, right, yeah, the the way that I fix that, though, is I will listen, I oftentimes what I have found with Mike, my co host, and myself, there are very few times where both of us are saying something that actually needs to be heard. There are very few times when that happens. So I usually will pick one over the other. So then, if it’s usually I’m going like, usually what happens is I’m in the middle of a conversation or RM, I start to say something. And I interrupt, and then I go, Oh, well, I but I don’t I don’t, you know, and I’ll say something like that. And then it’s like, and it’s talking, and then whoever’s talking goes, What did you say? And then I stop, and then I go, I said, bla, bla, bla bla. And so you can actually I usually delete my mumbling interruption. And then I will keep it because the mumbling is not getting on top of the, on top of that file. And then when he when whoever gets to the next level, even if they say, could you repeat that, again, I cut that stuff out, too. Right? It’s just, and I just come in, right. So I usually delete the least, additive conversation. So it’s not like I’m silencing anybody, it’s just that usually when people talk over each other, for the most part, one person is either interrupting got really excited, or they don’t actually get the thought out. fast enough. I find for me, now that I know how to edit myself, it sometimes takes me like 10 to 15 seconds of speaking before actually say what I need because I my brain is catching up with a thought. And so then I will go well, I feel like I really, I I’d like to see how that really works in the real world. Right, and then all and so I have all of this in voice words that often don’t even need to be there. So I will cut all of that stuff out. And then what makes what happens when I do that, not only for myself, but for my co hosts or guests is that they we all sound smarter. Because we get to the conversation faster, we nail it, so we don’t have the whole dilly dallying kind of stuff. And I another thing that I do too. When I’m editing here is I edit, I tend to giggle a lot, which is fine. I’m not judging myself for laughing. I laugh all the time. But, um, and also, we also get used to having real conversations with people and we want to have feedback, meaning not feedback as in like what you’re saying is like conversation, but uh huh. Yeah. Laugh, laugh, laugh, right. But all of that stuff doesn’t play well in a podcast sometimes because it becomes repetitive and annoying. Somebody who’s listening if you have a person that’s listening, going, Uh huh. Uh huh. Uh huh. Uh huh. Yeah, yeah, yeah. Yeah. It’s like, make that go away. So I oftentimes will go through and whenever I have that interaction, I will remove in the same way that you just saw that nice, normal thing that anybody would do in a real life conversation, I will diminish like that the volume on there. And that way, when I’m editing it later, it gives me a clean, it gives me clean conversation. Most of the time, it doesn’t matter. Most of the time, there’s been very few times when talking over each other. Like I had to either leave it in there because I haven’t I personally haven’t wanted to learn how to do it because it’s a little too much for me to even dive myself into there. So I prefer deleting than having to fix3Speaker 319:37tracks talking on top. That’s good for me to so many other little tips, because even yesterday when I was listening back, I kept hearing myself say, right, right? Yes, ignoring myself.
Elsie Escobar19:52I’m annoying myself. I mean, I know myself all the time. And so and that way, I don’t have to delete the other thing. That’s really good in terms of if you don’t want to do it in post, what I do is, that’s why I’m in the unmute all the time. Because I treat the mute button as, as an opportunity for me to, to silence myself in some way to keep it off the track. Right to keep it off the track. And then a lot of people are now doing zoom meetings like us right now where we see each other where, let’s say you’re talking, and then I go, okay, Jacqueline, what do you think? Is there something else that I can help you?
Elsie Escobar20:39Then you talk and then that way, I don’t have to go, aha, I just immediately mute myself when I pass the conversation to you. And you can see me because I’m looking at you. And I’m nodding. Uh huh. Right, you don’t capture that. So you don’t really have to do a lot of that stuff. So that’s how I deal with with some of those things.3Speaker 320:59Thank you so much that You’re so welcome. more knowledge than I was even asking for.
Elsie Escobar21:06That’s what we want. That’s what we want. So you know, what I’m going to do is we’re going to, I’m going to put it on the floor here for folks that are showed up here that want to ask me a question. And then I’m going to come back to possibly getting to them to some other questions that you asked me.3Speaker 321:25Okay, if we please open it up. This one was my major one. So happy. Thank you.
Elsie Escobar21:30I know that you I know. I know. You wanted that. Alright.4Speaker 421:36Do you have a question? I do. I’m so happy to see you. So the first question is, is about Apple podcast episode not showing up. So I have one episode. The first time I posted episode six. It didn’t show up on Apple podcasts. Well, it showed up and then it disappeared. And now it’s not there. So then I reposted it only to Apple podcast. And didn’t do you know, syndicated to all the other places to see if that would come up that came up and then it disappeared again. So I contacted Lipson, they said contact Apple podcasts. Beyond that, is there anything you suggest I do other than contact Apple podcasts and be like, Yo, what the heck, bro?
Elsie Escobar22:21Yeah, what I would do actually is and I know that you’re going to be a little only a little bit frustrated right now because the timing so weird. But like I would email Rob, Rob at Lipson Comm. Email Robin to say, this is what’s happening. I don’t know what to do anymore. I don’t want to can you take a look at my feed, and see if there’s anything funky in there. Because the next step, the next level, is for us to have examples to send to Apple to say cuz he Rob could actually just go straight to the source after that, if you see something, and he sees that some that it’s everything’s cool on your end, then he can definitely push forward. The one thing that he’s going to definitely have you look at is the image sizes, because image sizes are a problem. And when I’m saying image sizes, I’m talking about that they need to be that they’re slightly off spec.4Speaker 423:24Right. I always use the same image. I only have like, I don’t change it per episode. So it’s the podcast cover that’s already, you know, has now six episodes already on Apple podcasts.
Elsie Escobar23:36Yeah. And so what I want you to do, and I know this is the answer we get all the time. There’s people who do this, like my show disappeared? Well, it probably has to do with your image. But I’ve been using this for three years. And I haven’t done anything. Yes, we hear you. But this is what happens. So I want you to take a look at your image, I want you to look at the weight of your image, the image that is in your account, not the images on your computer. Like See if you can like drag it out of Lipson, sometimes you can like drag that out and drop it into your computer. And I want you to look at that you know that it’s absolutely 100% Square. Okay, like eat between 14 114 100 to 3000 by 3000. Because one, if it’s 14 101 by, you know, 1400 they’ll get you. And I know that was happening with she podcasts, the podcast the app, excuse me, our show, we it was off by one pixel was off by one pixel wasn’t 100% square it looks square, right? But when we looked at it, it was off. So there’s that. The other aspect is that it needs to be smaller than 500 kilobytes in weight. So when you look at the you know, get info of that file, it needs to be smaller than 500 kilobytes and just look at that because That is possibly one of the biggest culprits to it. Yeah, then you never know. And I’m only telling you this because that way you can definitively contact and that’s the other thing you can contact Robin say like, I don’t know what’s happening. Everything’s cool. My image sizes are right. Now I’ve checked, cuz that way he can do that because that’s another thing that tends to be happening in there when it comes to some of that. And the last thing is what I would say is like, I’m assuming that it’s the same, the same audio file, right? You didn’t do anything weird. With that specific file for the app? That Episode You did? Absolutely. everything the same? everything the same? Okay. Yeah, just checking on that thing, too, because sometimes bit rates might be a little off export things, you’re exporting something out to make sure that it matches what it what has happened before. Right. But that’s like, that’s literally the only other thing that they could do. And there are some really funky weird things that are happening. Oh, the other thing is sometimes series if you have a series picked, like if you’re doing a series in your show, and you add either you know, a series inside of your thing. I don’t know what it’s called season or whatever. And your numbering sometimes that gets really weird. And it behaves weird in Apple podcasts.4Speaker 426:29Okay. Then the other question I have for you is that, you know, I’m new to syndicating right have made I had the season a podcast several years ago. And this one I’m sending seven episodes in and the amount of time I am, it is taking me it seems insane.
Elsie Escobar26:48To put that stuff to put an episode out.4Speaker 426:50Exactly. And I mean, because right now, it’s like my episodes are between 15 and 20 minutes. And literally, it’s taking me like 10 hours between scripting it and editing it and all and then making the blog posts ready and like bla bla bla, like the show notes, you know, I’m like, Am I just is that insane? I mean, that seems insane. To me. I’m like 10 hours of production for like 20 minutes of broadcast for real.
Elsie Escobar27:19It’s annoying. It’s crazy. It’s crazy. It’s crazy. Yes. And yes, it takes a long time. And I think that folks don’t realize the length that said, though, maybe there can be a little bit of, you know, what are some things like that? That’s what I would think about in terms of the process? What are some things that can make it a little easier for you to do what you do, like, we had it we were having a conversation with just just before she left about our show about she podcasts. And you know, she suggested she goes, you know, what we need to do? Like, these are some things that I think that it’ll it’ll be easier for us to do if we did these things like and she like, outlined other segments that we could do of the show, and, you know, this, this, this other stuff. And I was like, mind you, we started in 2014. And the only reason that we’re still podcasting is because we’re not doing any of that stuff. And I had to look at her really clearly and say, let me, I’m the one, I’m the one that gets the content ready for that show. She doesn’t have time, which is fine. I’m not like, she doesn’t have time for that she does other things. The show is my is my baby. And so I get the show notes ready. I talk about the stuff that I want to talk about. And then she’s like, the best thing she is is like she’s my best partner ever. And she makes it hilarious all the time. It’s so funny. And it’s my it’s joyful for me. But when she started to add all of these other things of things we can talk about that means she has to go do the research, and she has to present it. And we’re not going to do it. Because I know we’ve been doing this since 2014. We tried this many times and it failed. So I said to her, the reason this is working right now is because I’m the one that puts it together. And I’m already doing the research on podcasting news and information. Already, like it’s not extra for me, I’m already doing this. So I just put it all in there. Is there something you don’t want to talk about? Because that would be cool, then I won’t put it on the show. And she’s like, Yeah, I don’t want to talk about these things. I’m like, Okay, well, then I don’t put it on the show. But don’t tell me not to put these things in there because I want to talk about that. You know what I mean? And that’s makes it easy. And so when we talk it’s easy. If I have to craft, we’ve tried it. We have to do this segment, then this segment, then we have to do a shout out then we have to do a thing then we got to do. I’m never going to do it. Right for my other show for the feed with Rob again, The one I’m the one that does the editing, he gets all the information together. So then I show up, and I have a huge of 24 page doc that he put together. And that’s what we talk about. I’m the just in that scenario. And so I’ll just show up, and I just go along with it. And that’s why it works. Because we’ve done it this mind you, I’m talking cohosted. And so I’m telling you this story, because I you have to go the path that’s going to keep you podcasting. Now, I don’t know if this is going to be a good idea here for me to share this. But I did launch another podcast in 2019. Where it was me, just me. And I did it because there was some initiatives happening at Lipson and they kind of pushed me to do it. And I was like, I want to do this anyway, this is going to be a great opportunity for me to do it. I got my artwork done. I got all my stuff done. I have my idea done. I got all the thing. I did two episodes. I couldn’t do it. Yeah, it was too hard. It was too hard for me to do the whole thing. And and then I’m still thinking, How can I do this show? I’m still I mean, it’s now been a couple years, I’m still thinking how can I do that show? In a way that doesn’t? That feels like I can do it? Is it timing? Is it like once a month? Is it length? Is it the type of show I want to put out there? What is it? And I haven’t landed on it yet? I don’t know yet what I want to do I it’s not that I don’t want to do the show. It’s just that I honestly I can’t. It’s too heavy. It’s too heavy lift for me, right? To do it by myself. So I’m still figuring it out. And I think if I had an editor for that show, I would be a little more apt to do it. But it’s in Spanish. So that’s like that, like that’s another level like I can’t just be like who can edit and can speak Spanish? Because that’s a whole other thing. All right. So anyway, I don’t know if that helped at all? Yes,4Speaker 432:14well, I think that, you know, part of it is I’m adding so many things to it. Meaning that like now, you know, when I did the podcast before, nevermind, doesn’t really matter. There were so many things that were different about that. But I want to do a solo show, I think part of the thing I need to be more relaxed about is like I’m writing a script in advance, which is so weird for me because I don’t script anything like I’m an improv person. You know, so it’s like the fact that I’m scripting it is a little bit like, why am I scripting it, but then, um, but I am. And so part of the thing is, but then I was like listening to a Facebook Live video that I had done like four years ago, and I was like, that was so entertaining, and so much more of my personality came through. So I think that’s the place of like, like I’m making it more like an audio book, like it’s highly produced, I’m really focused on getting to the point, partly because that’s what I like to listen to. But I think that’s where, you know, it’s like streamlining the process, like partly like, once I’m 50 episodes in, I’m going to be faster at everything, because I’m not going to be like Wait, what do I do here. But I think part of it is like being more relaxed about the content is like, like I would if I was teaching or you know, teaching a workshop or something, I’m not going to freaking script it. Right. So I think that’s where it’s, I’m spending way too much time formulating the idea or writing it out having my teaching points and wanting it to be like all productive. Meaning but then it also takes out some of the play and personality of who I am and laughter and the spontaneity of insights coming through. So
Elsie Escobar33:59I wonder if I’m, you know, I think part of it is that that would give you a little bit more of a sense of being a little bit more playful, and also getting better at in terms of the editing, and also getting better at being behind the microphone. So you cut that time down. And it’s something that I’ve done over and over like things that I know how to do over and over and again now is that I’m I’m forcing myself to be clearer on the spot, which is the hardest thing for me in the way that I communicate. I tend to stumble a lot and I tend to really rely on I tend to really rely on script because it gives me a place of safety. And I dive into that. And one of the reasons I’ve been doing like smaller lives weekly, and I mean, it was strategically to bring more traffic. So that’s why I started but what it’s giving me is that now I take my notes The camera turns on, and I go, and I want to deliver clear precise content in a small amount of time still making it fun still keeping, like not having fully scripted, I only will do certain things that are scripted in the sense of like, when I’m reading something’s on on purpose, right. And it’s forced me to get it done. And to do it on point, and not feeling like I had. And so then I’m thinking, gosh, I’ve been doing it like, and then I checked my own work. Like, I will re listen to myself and I will give myself notes. Okay. It’s not, it’s just like, you know, when we were teaching, where you’re like, taking time, and Okay, everybody, pause, and then you feel that pause is like, three minutes or five minutes long, when actually it really was two seconds, but you feel like you have to talk. Yeah. And so I, I hear myself doing that. And I watch myself and I go, I could have really just not kept, I could have just not talked to Okay, and so I I’m getting a sense of of that. And it’s really given me the ability to kind of like take time off of that thing. Yeah. And I’m using the live obviously, as alive. I’m not repurposing it. But there’s something to be said, you know, Evo Tara does this he records his life, his pontifications podcast that he has, it’s a short form daily podcast that he does. And then what he does is he streams you live streams on LinkedIn. But he live streams it under the guise of, you’re just watching me record my show. I’m not. I’m not talking, you know what I mean? So he’ll, he’ll have it, he’ll just go live. And then he’ll just do it. And so that gives an opportunity for and he does scripted show, he does it full on the whole thing. Yeah, pletely scripted. But he’s able to engage with the people and then he’ll just do it. And then he’ll do his takes, you know, if he’d messes things up born, changes things around. And that’s why he’s able to do that kind of stuff. But right, that will the light help be helpful. But4Speaker 437:16yeah, the recording for me is the easiest part, right? Like that, you know, so it’s like I’m getting, you know, 15 to 20 minutes of audio, like the most I’d spend have spent is like 40 minutes recording. So actually, the recording is the shortest part. It’s really the like, scripting and preparing the notes. editing, I’m like, trying to, I’m trying to, like, give myself a certain amount of time, like this last episode, I was like, okay, you only get, you know, three hours to work on the script. And then recording and ideally, you know, 30 minutes or less editing, trying to cut it down to like trying to cut everything down. But definitely the scripting is the is the part that is taking so much time. But the beautiful thing about it is it’s helping me really clarify my teachings, you know, and like, what I want to be teaching, like it’s bringing things together, where it’s like, I’ll be hiking in some download will come in, like, you need to include this in the episode and I’m like, What? outfit? But then, you know, so it’s like, it is clarifying. I think that the part that I really need to focus on is cutting, like giving myself a deadline for how much time I’m allowed to spend on the script. And then also, I might, I might do some episodes where it’s like, I just have bullet points and and like, go and see what happens. Yeah, because I can do that, right. From all the years of teaching. It’s like put me in front of room, give me a microphone, and I can teach about what I know, without needing to spend three to five hours or more writing a script.
Elsie Escobar38:58Yeah. And I think that at this point for your show. That’s not last time, everything that you’re putting in there is, is working until it really doesn’t anymore. Because you’re saying it’s giving you all this clarification. It’s allowing you to get super dis, you know, distilled into the stuff that you’re doing. And you’re already you’re literally building a little you’re building a little audio book, essentially, or a book book or a repurposed whatever, right in context of the things that you’re clarifying our ideas, were maybe you know, even once you’re 25 in or 50 in, you can really see a body of work like you. I know that it’s taking you a long time to do all this stuff. But at the same time, I’m feeling like you’re not wasting your time. Like, especially with what you’re telling me like I don’t think that you’re wasting your time. Putting that much time in there. Yes, it’s a heavy load. And the only thing that I would say to you is Who says you have to do this weekly? Is the only thing that I would say to you? Right?4Speaker 440:06Right. Part of it? Yeah, I feel like because so much is happening like I agree that the time I’m investing is bearing fruit already in so many ways, like I part of my question to you is like, Am I totally off the mark, you know, taking 10 hours to produce 20 minutes of audio like that just seems insane. Part of it, of course is I’m new and I’m getting my systems down. But even if I was at five hours, which I would like to cut it down to like, Okay, if I’m spending five hours to produce 20 minutes of audio of like, you know, high quality audio where it’s clean, there isn’t any arms or ahhs, like it’s really everything I’m putting in there is moving the conversation forward. Like, is that insane? Like is five hours for 20 minutes of produced audio? Crazy?
Elsie Escobar40:56No. Plus, you’re already you’re doing the other stuff to write your blog post. So yeah, everything it started. Yeah, no, it’s not. It’s not. It’s not at all. Mind you. I’m doing for the feed, I spend around 10 hours, depending, and it’s 90 minutes of audio, but I’m also not extra editing. And I have a system going and I do bullet points. And we don’t script like there’s all kinds of different stuff. But I’m spending 10 out 1010 minimum hours of that. I wouldn’t be able to do it a week. There’s no way. Right. And that’s why we do a bite monthly because I can’t commit to it. I cannot commit, there’s no way we can do that. And remind you again, the recording aspect of it. Just the recording alone, Rob, and I get on and record for two hours. Just that is already a huge amount of time. Right. Right. So it depends on what you’re doing. But anyway, Jen, would you Hi, Jen AIDS. Howard. Thank you so much. You’re welcome. Crystal, I wanted to see if maybe Jen has something to say because she’s an editor. And so what do you think? 20 minutes of highly produced audio, hi, 10 hours of all the things audio production, like editing, scripting, and show notes. And publishing.JEJen Edds42:27That doesn’t surprise me at all. Especially if you don’t have everything, like the entire process and workflow down yet. You’re still kind of figuring it out. Yeah, it’s a lot. And I think you had a good idea of like, just giving yourself a block of time to see, set that set your timer for two hours or whatever, see how much you can get done. And then because I know if I don’t have time blocked, I’ll spend more time either scripting stuff or working on the show notes or just, you know, getting lost in something. And it’s hard for me to stay focused all the time. But if the timer is set, and I know that I’m on a deadline, I much more likely to actually get it done.
43:14Okay, great. Thank you so much.
Elsie Escobar43:17Yes. And then she does so many different I mean, she’s done all different kinds of shows. Right, Jen? Like she’s scripted her stuff. She’s done like interviews shows she’s done. Series. She’s launched 50,000 podcasts. Yeah. So yeah, she’s done it. But I and she has done the highly edited shows as well that include all the stuff. So it’s, I think, for everybody, just to start to feeling out how long it always you know, it takes and then you’ll slowly start to figure out how you can expand that time, depending upon what’s necessary for you to do but it’s not. It’s not don’t feel like you’re doing too much. It’s not It’s just that people don’t really talk about.JEJen Edds44:03We don’t talk about this crystal, which is why it’s like it’s hard. Thank you. One more thing that I could add to is don’t worry so much about the arms and us only cut anything that might be distracting. So that’s another thing I have had to learn to let go of that kind of perfectionist thing and it’s saved me a lot of editing time. He thinks it’s so
Elsie Escobar44:31funny. I had somebody reach out to me, they emailed me back and they’re like, Listen, because they know that I was editing the feed. They were like, don’t take like Rob’s breaths away. I was so stressed out when I was listening to him talk. I was like when was the last time he breathed? He didn’t breathe for five minutes. I was like, I got a little Clippy you know, I was like I just said so oh my god and wait six hours to 60 seconds. What is this? Jen? Oh, yeah. Look, Jen, they know you from here like on the chat you have to say Jacqueline is in the house. Six hours for 66 hours for 60 seconds. Okay, dude. What else? I’m not sure.3Speaker 345:19I don’t know. I know I’ve done a bit of that over adding on the arms and ours and and the thing is I I listened to somebody else’s show one time and they were coming and I literally shouting at the show going, could you just edit? For God’s sakes? I think it is a little personal preference because it wasn’t I get that I totally get that perfectionism message. And I suffered from it incredibly. But I think a bit like you, Elsie, I definitely. I started until I get started. And that finds. I have to edit those out. And I can see the arms really easily on my feet. So I don’t find that too. too. overwhelming.
Elsie Escobar46:03Yeah, it’s it’s kind of it’s we just all get used to it. Yeah, but we have about another 15 minutes here or so. My friends. shavon Do you have anything today to ask or you just like hanging out and check in listening to us chat about podcasting today?6Speaker 646:23I am hanging out. Okay. Good. And, guys, but it’s been very beneficial. Like, I it makes me feel better. Like because that that is that time commitment. So I I’m thankful for all the questions.
Elsie Escobar46:38Oh, good. Good. Yes. Yes. No, it’s it’s kind of nutty man. Kind of nutty. Alright, let’s see if we can move on here. Jacqueline, I’m going to see if I can touch base on some of the questions that you um,3Speaker 346:52yes, me It relates a little bit to as well what Krista was saying if you write low and system so hearing yours flown system, because my previous podcast very much was hobbying. I didn’t do show notes or anything at trying to listen to these, you know, fairly long interview set an hour long interview, and then and then get. I don’t even know that I’m doing show notes yet, but at least key takeaways. So again, hearing your your system for doing that, but also hearing crystals, what you found work for you because again, that sort of moving slightly more professional, I’m just trying to work out okay. Yeah, steps in that direction. I really want to keep it small, but still moving in that direction.
Elsie Escobar47:40There’s always more, it’s all. And then you had your question about finding a good order for the 10 interviews that you have, and selecting three to start. So it seems like you’re you know, you’re trying to interview in some balance, a researcher and coach and an HR specialist and in how to group the content and whatnot. I think part of it is when you do have the content, I think for this, it’ll be a little you said that you already had 10, did you already have 10? You have? I’ve done 10 interviews? Okay, great. If you can hear a through line between your interviews, if you can have like, if there’s something that you feel that they build on each other, or that they like, merge together more like I challenge you to start to hear how they fit with each other. And if something is not clear, meaning there’s some that are like, Oh, my gosh, these are all talking about, you know, insert topic, easily fit them together, that’s great. But if you have some that are totally not, they don’t deal with each other at all, that’s okay, because you can present them as a kaleidoscope of stuff, you know, that’s coming. So they don’t really have to have any kind of that unification that you put forward. When it comes to like the question to start, like, which shows which episodes to release first. That’s a really, it’s hard. And that’s a really hard question sometimes. Because when you first start to your show, you’re gonna have to do a lot of promotion. And generally speaking, when folks aren’t really as thoughtful as you are being people just launched with, they just did the episode. They haven’t even gotten feedback from their listeners yet. So they’re putting stuff out there that hasn’t necessarily gotten that listener base. And so they don’t really know what it is yet. It’s just your idea on your own. It’s not in, you know, in relationship with other folks. And sometimes when you launch a show, it’s really just to get that momentum out, and then your show actually begins. I’m not saying that these are not valuable interviews, I’m just saying that you’re going to have to find a way. If you do like release your strongest interviews, you’re going to have to make sure that you continue to market them after you’re doing your other fancy things. Because what I’ve noticed too, is that sometimes even if we launched with the three strongest episodes, and we keep on riding that wave of moving forward, we end up just marketing those, the of the moment ones, the ones that you’re releasing that week, and we forget all of this incredible stuff that’s already happened on that you really want more ears on, because it doesn’t matter. Whenever people subscribe to your show. The majority of podcast apps are set to download that, that the last episode. That’s what it’s set to do. Most people don’t pick most people don’t pick, there are some that do. But most people don’t go to your show and go, huh, which 1am I going to listen to they don’t do that. They just go Oh, neat. latest episode, the end. And some for some of them. They don’t even pick it. It just arrives like it’s a download, they now have it. And they didn’t even choose that. So you have to really start to take and see what matters and what doesn’t matter when it comes to the work that you’re doing. So does that make sense? For me? Yeah. It’s3Speaker 351:24funny you say that because I’m a picker. I go in and really look for the the episode I want to. Fuck, like, that resonates with me. But I know I have always been pressed all episodes, see all episodes or whatever. So. Okay, now I think about that. Because I mean, I was I was thinking about starting with the strongest, like I was able to interview one lady who had been on, you know, other really big podcasts, she was so kind to give me an interview. Because, you know, I’m nobody. And she’s actually quite somebody. And so I wanted to start with her because we had a great conversation. But at the same time, I don’t want it to get lost, because well, here I am going. Yeah, yeah. So just think about, about you.
Elsie Escobar52:10Yeah, think about the marketing strategy for yourself, like, what is it that you’re going to bring to, to cast light on those episodes? And yes, and I’m not saying that you’re not like, I’m a picker, too. Sometimes when it comes to certain shows, if I’m subscribing to a news show that is, oh, gosh, one that I listened to a lot, but I don’t listen to every episode is ADHD for badass women. I love that show. It’s great. And so what I do is I am subscribed to it. But all of the shows that I’m subscribed to, I pick and choose which ones actually land in my inbox. And so whenever I’m feeling like I want to know, I’ll go and I’ll look through all her stuff, and then look through all of the episodes she has. And then whatever topic has just arisen for me, is the one that I listened to, because there’s all kinds of information about ADHD and women that I want to know more about. But I don’t want to know, like, there’s usually it’s like one thing, like, let’s say, medication. That’s one topic around, I don’t want to know all the topics, I just want to know that one, or like something to do with productivity, ADHD, and productivity, like tips. Let’s go on that. Like I don’t want to just constantly be listening to all the ADHD things, because I don’t want to, I don’t not, it’s not a topic I like that I go out of my way to know, it’s more a solution to a problem for me, and it’s like, oh, my gosh, I’m missing sugar, I gotta go get some, or I need a sugar alternative, I gotta go find that. I’m not constantly looking for that specific topic. And then there’s the ones that I actually do want to land because I want to know, every episode and there are certain podcasts that are that for me, that it doesn’t matter what they’re talking about, doesn’t matter what topic. They are, they are a show that I want to listen to, because I like who’s hosting it. And I like the conversations that are had in that show, regardless of what they’re talking about. And that’s a different, that’s a different podcast. And it’s okay, if you fit into whichever way it doesn’t make one less than another one. And you also will know that there are some people you know, that are just going to come into the conversation that you’re putting out that are in a time of their life where this conversation is super important for them. And then it’s not going to be important to them at all. It’s just going to disappear from their life. You’ve done the work, they’ve internalized what you brought to them, and they’ll move forward from that. And then there’s other people who are obsessed about your topic and they will listen to Everything you put out and 50 other podcasts that are talking about the same exact subject. So you have both of those things at the same time. And it’s okay you don’t want to make obsessive people who are that need to be obsessed about the topic if they don’t want to be obsessed I get there’s, I’m sure there’s a lot of people who like listen to podcasts about podcasting when they’re starting a podcast. But they’re not the kind that are going to be listening to this all the time, because it doesn’t matter to them. Like I don’t listen to podcasts about podcasting.2Speaker 255:36Because I don’t want to I do my own. I listen to myself talk about five guys seem Gosh, darn it. But other things that I really do want to listen to.
Elsie Escobar55:52I think that I, we’ve we’ve come here across the hour, chatting about some of these things, Jen, I’m so glad to see you. shoven. I’m so glad to hear your voice and crystal. I’m all it’s always a pleasure to see you. Jacqueline. I am looking forward to seeing that show. Come out. Will you do it? soon?3Speaker 356:15Yeah, number I’m hoping for a September launch. Yeah, no, I I’m saying August to start to edit. But then as I got, as Tracy mentioned on her call, and just start with three or four. I’m like, Okay, great. I don’t have 10 to edit in August, I have three or four to decide. I just really need to spend time listening back to them all, I think to find these three lines, the themes and really think about the strategy of who do I lead? Like, where do I lead? Because because I realized that I’m in my head about what it is. And then I was listening to this person talk with me. And I was like, I bet some people don’t even know why I’ve interviewed this person, like, how do I make clearer why I’m working on working on burnout, but I’m actually interviewing people who are HR specialists or whatever, you know, some people would even think why is that related? Or, you know, if they’re expecting, you know, yoga or meditation solutions, I’m not providing those. So it’s like, Oh, I got a, I kind of keep introducing people into where I where I’m at. Right? It can’t assume that they’re they’ve come to it from the same place.
Elsie Escobar57:31Yeah, absolutely. And I think part of it is, again, there’s going to be the other layer that you haven’t figured that out yet. It’s the people who are actually going to be consuming your content that are going to have something to say3Speaker 357:49on this topic about how to get that information. So that would be good as well. I’ll just note note that to keep, as I start to release to come back to you about that, too to it on one of those guys were in one of the pod bean things. And there was other people saying relationships with the audience. And I was like, you can do that. So I’ll just keep it as we get. Yeah, we
Elsie Escobar58:12can talk about that another time. It’s my favorite topic. It’s one of my folk favorite topics. Talk about. Great, great. Is there really something I don’t like to talk about? Oh, yes. Did dynamic ad insertions Don’t ask me about that. It is little dorkiest thing ever. I hate conversations around dynamic ad insertions and add to an ad tech. Don’t ask me about AD tech, not something I’m interested in at all. Thank you very much. That’s about it. I’m pretty good with everything else. Alright, folks, thank you so much for showing up with me today. It’s been a great time. Oh, good. Okay, so you are a 1400 by 1400. Awesome. Crystal. Again, reach out to rob. The only reason I’m telling you know what? Go ahead and email him anyway. He’s a podcast movement. He probably he has a session on Thursday. So I’m assuming he start to come down a little bit on Thursday evening to catch up on stuff. He’ll usually processes emails very, very late night. So send him an email like late night, like your time, I would say 6789 o’clock at night or something like that, and then he’ll get it. He’s just loves to solve problems. He’s like, he’s crazy obsessed about stuff like that. So yeah, go ahead and do that. All right. Well, thank you so much, everybody, and thanks for showing up and I will see you all in a couple weeks or so. Okay. Bye.