08-12-21- Traci’s Coaching Call- Finding your visibility and working your network.
Hi. Can you guys hear me? Yes. Hi everyone. I am really excited. He is smiling. Welcome faces.
Yeah, a lot of people joining all at once. I just give everybody a chance to log in. Hello, Lindsey, look at that. Judith. Be amicable. Hey Glen. I know what Tracy, I didn’t get an [00:03:00] email for today’s meeting or last week’s meeting of Tori’s on the call or if not, I’ll email her. She’s not on the call. Um, and that is very odd because they’re automated.
So did any email went out this week? Okay. Okay. Well, thank you for letting me know that because I’ll definitely look into what that Fletch is. I only have 8,000 email addresses. Yeah. To everybody. Of course. I want everyone to be. Yeah. Yeah. Everyone’s saying they didn’t get it. So it’s definitely an, an issue from, oh, I’m not the only one.
I think God, none at all. Thank God to go put it in the Facebook group real quick to put the link in there. Um,
I think that would be worth it, except for that. I can’t manage all that at once in Tori’s. Why don’t I go do it? I’ll go do it real [00:04:00] quick. If somebody wants to help me out with that, that would be great. It looks like we’ve got a ton of. Our regular Pete’s on, but still we don’t want anybody to miss out on if they’re looking for them.
So, okay. Say Cheryl says same record. I logged on last week and no one here. Okay. So that’s actually, how I wanted to open the meeting is to say for those of you who did log in last week, um, but, uh, tourist, Kate logged in and stayed on for about 10 minutes. I, I was super like down for the count, sick, the worst, um, migraine.
And I do, I’ve mentioned on these calls before that I, I get migraines, but I have, if anybody is a migraine suffer, suffer, I’m going to share this with you because it was a big. Aha for me. So the first aha, I learned back at about six months ago, which is there is a natural food dye in anything that’s orange, [00:05:00] like orange cheese, orange, orange, too, the tax, like, you know, if it’s armed, there’s a natural vegetable dye and it’s called a natto.
No, this has nothing to do with podcasting, but it has everything to do with why I wasn’t here last year. So last week. So technically it has to do with podcasts and so not, it was a natural food diet. That makes things aren’t. So I knew that, and I knew that, that I have an allergy because if you suffer from migraines, it’s like a poison for you.
And so I’ve been really diligent about it. And on the way to Nashville, last week, I got trapped up in all the airplane delays with American, they canceled like 2100 flights. I was ended up being a daylight, getting to Nashville. And, um, so I was in the airport waiting for the multiple flights that I didn’t get to take.
I drank emergency like the powder emergency supplement. That seems so harmless. [00:06:00] And, um, so I drank two in 24 hours and then I got deathly ill. And the following day after I finally kind of recovered became among the land of living. I had this mental thing that was like, Oh, that drink was orange and sure enough, I Googled the ingredients for the emergency vitamin C supplement and the first other ingredient is a natto.
So it can sneak up on you. Okay. In places that you are least expecting. So I thought I was getting this amazing, like intense emergent of vitamin C to stay healthy and it took me down. So that’s why my long story and teachable moment for migraines officer suffers. Just read ingredient labels because I was definitely sick.
And so I missed a day of Nashville flying and I missed an entire day of [00:07:00] my life on last Thursday being sick from that toxin that they call all natural. So. Clearly I’m feeling better today. So enough about me, look at all these awesome smiling faces and maybe even one or two new ones I have, even though I was down for the count and out for a couple of days unexpectedly, I have some really good audience growth tips that I promised everyone that I would come back from Nashville with audience growth tips.
And I’m coming to you with audience growth tips, but ironically, they did not all come from Nashville. They came from, uh, been, uh, as you can see, I’m kind of. In a hotel right now. And I’ve been in south Florida this whole week, doing a business intensive mastermind and connected with a lot of amazing women entrepreneurs.
And the woman who is leading this group, her name is Kelly Roach. She has a program called unstoppable [00:08:00] entrepreneurs and, uh, her podcast this week was number eight in all of the marketing focus, podcasts on apple podcasts, which is a really largely saturated. Um, category. And so she’s number eight. And I had, um, the opportunity to spend an entire half day with her, just, um, she and I having a conversation about how she scaled her business to not seven, not eight, but nine figures.
So I can very much be excited to share that, but then most importantly, I had no idea that she is an absolute, huge advocate of podcasting because that is one of the things that she credits the most in scaling her business from seven to nine figures in. Okay. Wait for it three years. [00:09:00] Not 13, not 33, which I have to say I had to really, really hold back my feeling less than judgment on myself, because I’ve had producer podcasts for five and a half years, and I’ve not scaled it to non numbers in case anyone wants nine figures in case anyone was curious.
But I plan on doing that three years from now. So everybody who is on this call, let’s all make a commitment to go from wherever we are up a couple and let’s have podcasting be let’s all be three years from now having these conversations where we say and podcasting was the core marketing strategy that I use to scale my business.
How, how about that? Is everybody in on that? Can I whoop? Yep. Yep. Yep. All right. Well, you got to start where you are. So let’s start where we are today with [00:10:00] no imposter syndrome feelings, no less than better than feelings. Just happy, joy, podcasting feelings. And, uh, so yeah, so let’s start with our wins, who would like to go first?
And if we have a new person who is here, hasn’t been here in awhile. Please jump in and introduce yourself. Tell us something fun about yourself and about your podcast or your interest in podcasting. So with that, I’m going to stop talking and open it up to my friends.
Tracy. Good to see you. Nice to see you too, James. I miss y’all last week. I can’t go. Wait, I have withdrawals. It’s terrible. Very good. Very good. I have a win and I really loved what you just said about podcasting being my core marketing strategy. I know, and I, it sounds, sounds awesome. Um, I had a nice [00:11:00] win and it’s as some of, you know, I’m redeveloping, my guided meditation business and running parallel to that, looking to create my podcast.
And that’s so it’s, it’s moving like that. But on the business side, I had a product development breakthrough. That’s I’ve been doing this for 12 years, guided meditation sessions, privates, and I finally, um, A protocol together for what I call it, guided meditation to live by Tracy. You’re part of that.
Thank you for your advice and feedback. And I’m just, I, it came in about two weeks ago and the feedback is amazing and it does tie right into my podcast and support it beautifully. So huge win. Are you going to share with us what the product development is? Well, sure that the product is actually a guided meditation to live by.
So I do two private sessions, usually two hours long, uh, spread out about a week and an intro call, but all of [00:12:00] those are designed to take someone into a deep state of meditation and look at what they really, really want. Right. And when we go in there, Things that come out of that for you, that are your personal meditation, symbols and, and really deep seated images, um, and feelings and things that are sometimes just unique to you, but help you reaccess those states and also get aligned with what you’re really, really wanting in your life or with a relationship or to lose weight or whatever specific purpose it is for that you’re coming in for.
But what came out of it was really the end product that I’ve never really done for people, which is creating a custom guided meditation for them. That is, that is from these sessions. And it’s a little bit of a narrative in the beginning that helps them identify what journey they’re actually on because sometimes we don’t know.
Um, but the journey you’re actually on from the inside and then a guided meditation that helps [00:13:00] people drop into that space and stay anchor it and maintain that access, but stay connected to what that is. And it’s only about eight to 12 minutes long. I love doing it, but the feedback I’ve been getting from people is just off the charts.
Um, so the sessions they love. Yes. But that thing that they can walk away with seems to be a game changer. Um, I had no idea that would be that effective. So that’s exciting. Well, I, I am an, I’m a, I’m a person that has had Dane changing. So I’m the first testimonial happy to just amazing experience. Okay.
Well, congratulations. You’re having a lot of forward movement, so that’s fantastic. Yeah. Yes, yes. And the podcast I do believe is, is, uh, I think it is going to be the core marketing part of that. So thank you. Okay. Who else would like to share Diana? [00:14:00] Hi. Hi there. Hi everybody. And I couldn’t tune in last week.
And so, um, due to FOMO, I’m glad you didn’t have one because I always feel like, oh, I missed I’m missing the group. So, uh, I’m glad to hear, I didn’t miss anything last week, but I did want to say that the, uh, podcast episode I did with Jen, uh, I released it last week and I was just really excited. It came out really, really well.
I was really excited about it and I just wanted to also thank Judith and Jen for both volunteering and supporting me and joining me in my podcast. I just, I just love this community. And just working with both those ladies was so, um, inspiring and encouraging. And I just, I, I just love this community and I thank them very much.
Hey right back at you, [00:15:00] Diana, that was a ton of fun doing that with you. One of the best I’ve done. Thank you. Thank you, Judith. And just so anyone, um, that’s new. It is, my podcast is on TV and film. And, um, I do a lot of, uh, the walking dead Cobra, Kai, uh, dead to me. But, uh, with Judith, it concentrated on the real Housewives of Beverly Hills and speaking about Erica Gerardi and her divorce.
And, but also we talked about Tom Hanks and, uh, Jim Carrey, because Judith has been, uh, in the entertainment industry and it has fascinating stories about those things. And then with Jen, we talked about Handmaid’s tale and we talked about the whole season four and it was a longer episode, but, um, we just broke it down and we both, I loved it.
It was it’s great to get other people’s insight on things. So. Yeah, just to let everyone know those are [00:16:00] what those episodes concentrated. Yeah. So for those of you, who’ve been on this call for a while with Diana, I just want to pause for a moment and celebrate like you, your face is like lit up. You’re like smiling and you’re, you’re just so alive when you’re talking about your podcast and these episodes.
And it’s really just so positive and refreshing because, you know, you had a little bit of a we’ll call it manifestation turbulence, you know, a couple months back where you were trying to figure some things out about the direction you wanted to go and what you wanted to do with your show. And now I just hear like joy and happiness.
Like when you’re talking about your show, like no struggle, just happy, fine. Like you’re really enjoying it. So I just want to pause and celebrate that with you, because I think that that’s half our battle is maintaining our joy through our struggles to keep podcasting. So thank you. I appreciate that.
Yeah. Yeah. [00:17:00] We appreciate it. It’s a wonderful gift to us. Can I say one little thing? Absolutely. I guess noticed, um, Cheryl, this is totally not about podcasting, but I have to bring up, uh, Cheryl I saw, uh, a, uh, post that she made and she had a throwback picture. That was the most beautiful picture when I saw it.
Cheryl, I’m telling you when I saw it, I thought it was a person that we’ve seen on screen. I’m like, wait, who is that? I know I seen her before and then I’m like, oh, it’s Cheryl. It’s actually her picture. It was, it’s a gorgeous picture. And it’s just, yeah, you should have been, I should know your name in the film industry.
It’s so awesome. And I respond to that. Yeah, please, because I want to receive that [00:18:00] compliment. Thank you so very, very much closer to your mic. Yes, I’m gonna, I’m gonna, um, what’s interesting about that and I, and it, it can relate. It can tie in with podcasting. You know, we all have our individual styles and I think sometimes either we’re we’re behind or ahead of the market as to what’s acceptable.
If you look at that picture, I had, you know, I have, but you know, now that I’m getting older and I collagen is leaving the building, I had very full lips. I had big hair. I had a very curvaceous body when I was pursuing on camera work. That was not popular because now there’s a phrase called ethically and, uh, ethnically ambiguous, which I’m thinking what, but people didn’t know what to do with it.
They’re like, well, are you, what are you? And I’m like, what do you mean? What am I I’m me? So I look back at the picture [00:19:00] to remind myself that you have to keep on keeping on being you. And eventually either people will embrace who you are and what you have to offer. Or you transition into something else like I have with voiceover and podcasting.
So I know that seems like a really weird way of receiving a compliment, but there is a reason I posted that so that people could maybe think about what they’re being told and who’s speaking in their lives. So, um, I just thank you. Uh, I guess that’s a really long way of saying thank you. And yet there’s a reason I posted that.
And so yeah, I should have been at screen star. What can I say anyway? We would’ve been fighting for that. Tina Fey’s slight Cheryl. We would have been fighting for it. No, I think you got that covered. I think, I think that’s that’s me. I was buying for Gilda Radner, but.
Well, I think that was a beautiful, graceful way to accept the compliment, but also a beautiful message within that as [00:20:00] well. And sometimes we are ahead of the curve in ways that we’re not expecting because there’s no way to know, and it can be extremely frustrating because for me, what that translates into is feeling really misunderstood.
And that was one of the conversations that I had with, um, a couple of people at podcast movement about people that have been. In the industry for a little bit longer, we started produce your podcast. I mean, we started working on my show in 2015 and launched produce your podcast in 2016. And I was really, truly having to explain to people what a podcast was first, then why they needed it and then why they needed to use our services and talking to them.
And I had such a strong background in radio at the time. Um, well, it’s still have the pat ground, but at the time I was really, really passionate about working with the ownership groups of, uh, the clusters of radio stations to integrate podcasting into their [00:21:00] service offerings, not their shows, but their sales department service offering so that they could create an additional revenue stream for that.
And nobody was, nobody was getting it, like they just couldn’t understand. And, and we were laughing at podcast movement with, uh, there’s a company in LA that we collaborate with, who he was in radio for years and years and years before he started his production company. And we were laughing because on one of the, the, um, C-suite executives of one of these larger broadcast radio companies at the time said to me, nobody’s going to pay for production services.
All podcasters do is record in their pajamas in their closet. Yeah, no, that’s not the case. So, and for those of you who joined the call a little bit late, we were talking about the nine figure entrepreneur who scaled her business in three years. And she credits 100% of her growth to podcasting as her market strategy.
So that’s a big [00:22:00] stretch from somebody podcasting in their basement or their closet in their pajamas. So it was just, you know, people sometimes quickly sometimes slowly, but you just have to keep doing what you’re doing and what you believe in. And that guy’s retired now, by the way, he doesn’t work in radio anymore.
So probably good for the industry. So who else has a win? Because I can get on a soap box. There’s no doubt to Neil and then Judah. Yeah. Hi. Um, okay. So I had, uh, like crazy couple of weeks, but one of my wins is I figured out MailChimp and WordPress. I got it to work. I feel like I have a PhD in that figuring all that out because I was really, really hard.
And I just said, I’m not going to get up from the computer until I figure it out. Or I’m just going to like, You [00:23:00] know, trash the whole thing. And so I figured it out and now I have a way to collect information from my listeners, which I felt really good about. Um, and then, um, so my full-time job, I’m a, um, a business developer or marketer.
And so, um, my podcast was actually given an award, um, last week for it being a marketing effort, um, for my job. So I won an award for death by architecture, which I think is really, really cool because I work in architecture and marketing again. So they recognize that as a, as a marketing effort, which is really neat.
And then, um, I had talked to Tracy and my one-on-one. Because my subject matter is like true crime. So it’s not funny. It’s not like I’m not a true crime comedy podcast, but, um, I created a bloopers reel, um, of like all of my, like messing up [00:24:00] words and all of that. And it actually like made me feel good about like the episode just to kind of laugh, like, cause I think we’re so often, like it’s gotta be perfect.
It’s gotta sound, you know, sound quality is good and it’s got to flow. Great. And then to be able to sit back and listen and laugh, uh, the bloopers, I actually was entertained by it. So it was, uh, and then I let that, and I posted it on my Instagram, so the listeners kid hear it. And so it was just kind of to bring like levity to, um, what my podcast is about and kind of connect to my community.
So let’s see. Congratulations, congratulations on. Um, I’m not sure which is more congratulations where they figured it out. MailChimp and WordPress are winning an award. For sure. That was hard. It was hard. It was harder than I thought it was going to be at. There’s like YouTube video for everything. And I was like, I am going to figure this out.
This is not going to get the best of me. [00:25:00] So I get that. I take all the, I take it all for the MailChimp WordPress integration. Good job. That’s great. So glad you’re here. Do that. First of all, I’d just like to say you look beautiful and you’re not wearing your sunglasses. So I’m assuming that that means everything went well with your ass surgery, with the left eye.
Yes, the right eye had to be canned. Um, because I had a little hospital visit, which we will say for another time in between, but you’re okay. But I’m okay. I live to tell about it. I’m okay. Um, okay. So I was again, contacted, um, by somebody representing a person in who wanted to be a guest on a podcast as part of their marketing.
But the, the thing I liked about it was it’s a New York public relations firm that does a lot of things, not just a podcast age, um, booking agency, they’re called mantra, public relations. [00:26:00] I don’t know if that if you know them, Jen mantra, public relations and the woman they wanted to book. And I have a pre-interview with her next Saturday is Sarah Washington, who is a Google executive.
Loved that. And she wrote this book on moms and divorce. I can’t really remember the name of it. I have to get it and read it before. But a again, a, they found me in search and there’s eight. I mean, there’s so many divorce podcasts. It’s not even funny. I literally have to continue to shape this to, to, to move away from everybody else.
Um, but the fact that she works with Google is an executive with Google is important to me. And how do I, how do I use her for my greater benefit, other than she’s going to love being interviewed. I’ll give her a great interview, shall have a wonderful time, but how do I exploit her relationship with [00:27:00] Google?
Well, it’s interesting that you bring this up because it’s a conversation that I’ve been having a lot in the last 48 hours, because I mentioned at the beginning of this call that has been in this, um, pretty intensive mastermind style. 48 hour window of time. And it was not an inspiration. There was an inspiration and motivation that came as a result of it, but there was nothing fluffy or cheerleader about these last two days.
It was like some really tactical wonderful and some tough love, um, conversations. And one of the things that I got hammered on is the fact that I have this network that I’ve built over the last almost 30 years of some amazing relationships because of the people that I’ve done business with in that.
And just people that have come into my life. And I [00:28:00] literally never tap into them. Like I never asked them for anything. I’m never adult. And the, the real hard question they asked me flat out was why. And I couldn’t answer the question at first. I was like, Is it here? Is it two, is it over humility? Is it false humility?
Is it, um, the Southern girl in me that thinks I shouldn’t do that? Or is it that I don’t want to take advantage or exploit or, you know, I couldn’t answer it. I think it’s a little bit of all of that, but what I took away from the, these tough love, um, conversations was that, um, that it’s okay to, to say.
What it is that you need and ask for what you need, but the way that they presented it to me, that made me feel really comfortable was they said, I could start the conversation by explaining that this is something that I’m really interested in. So like in your case, I happen to know that you’re really interested in doing more corporate speaking gigs.[00:29:00]
So because you have the universe, you claim that a couple of weeks ago, at least, um, that you wanted to do more corporate speaking gigs, a New York PR firm has now discovered you through all the work that you did the last six months to get to this place. And oh, by the way, a Google executive is now going to be a guest on your show.
None of that feels like a coincidence to me. So during either the pre-interview or after you, I would think after you record the share, it might be the best time. I think if you use the approach that they gave me that felt really comfortable and genuine in saying I’m really interested in doing more corporate speaking engagements.
Is that something that you coordinate within your company? And if it’s not, can you connect me with the person who does coordinate, um, those type of events and then it’s an, it’s an ad. But it’s not like, Hey, well, I have you on my podcast. I’d really liked. You know? And so I really felt [00:30:00] like the, the being able to communicate it in a way that you’re sharing, what’s really like what you’re passionate about and what you’re interested in.
And then it’s like, Who doesn’t want to help somebody out with what they’re interested in or in an area that they want to grow in. And so it’s, like I said, it’s probably not a coincidence that I got hammered on that you don’t have to get hammered on it. I can just pass that. Thank you. But okay. You know what they, what they ha how that cause you know, um, no need for you guys to pay the big bucks for this session.
Just take what I learned from it. So I, what the, how the process started was is they made me, I’d say they made me, they ask me to make a list of it. It was a, it was a visibility exercise. Okay. So they asked me to, um, make a list of all the areas where I have visibility or [00:31:00] relationships that could. Helped me gain more visibility.
And, um, and so I just, I hadn’t ever really sat down and made that list with that mindset before. And so I made this list. I w you know, it was like they were writing on a whiteboard. And so I’m listing all the things off and they sat there and they looked at it and then they looked at me and then they looked back at the list and they were like, you’re not doing, you’re not doing anything.
And, um, and I, I just was like, not currently.
Hm. Yeah. There was no soft approach after that. I, I really, I mean, and I’m grateful because that’s why I was there, or so, um, but I think if you start, if you, if you like this idea of, of, uh, of the stability list, and I want to say. [00:32:00] Just because the people in my visibility list might be the diff different on your visibility list visit versus someone else’s visibility list.
Even if you have visibility within your local community, that’s still visibility. So I think another thing is that people think that they have to wait to leverage these relationships or these opportunities until they’re bigger, but starting with the small visibility opportunities gives you video clips gives you audio clips gives you things that you can then utilize to leverage larger visibility opportunities.
So don’t underestimate where you have potential for visibility. Even if it’s in your local area. So Tracy, I have something just a second that I might, my sweetheart did. Judith did a couple of gigs here the last few years for a Google, but she, she got contacted from them because she did a speaking [00:33:00] engagement.
I’d actually a TEDx talk at some point a local TEDx. And that happened because of some other smaller events, but they paid her incredibly well, three, four or five times. And so anyways, I sent you, my information reached out. Maybe we can talk more, but you’re exactly right on Tracy. The smaller things is where people see you.
Yeah. Right. And if you’re just starting speaking, like everybody aspires to be a paid speaker. And I think that it’s a wonderful blessing when that happens and I’ve always enjoyed that one that that’s happened. But, um, but don’t, if you have the time and the bandwidth, and you’re asked to not only just guest on other people’s podcasts, because again, that’s a platform, but if you have the opportunity to participate in a mastermind group, for example, or a virtual summit or an an, and you may not be getting paid for that.
And if you have the time and the bandwidth, and it’s your target audience is going to be showing up for that, it’s absolutely worth it. I did a virtual summit for a women [00:34:00] entrepreneur network, um, probably three months ago. And Jen, um, it was Jen and I were at she podcast. And remember the. They, um, woman that they knew that came up and sat with us.
And she had launched this entire program, um, that supports, uh, women in third world countries. And it’s all tied around podcasting and everything. I had no idea she was explaining it, um, that she had launched it and she had, and she said, and Tracy, you were such a big part of that. And that was like, Not really sure how it was, but her gratitude for participating in her summit and inspiring the, you know, the element I wasn’t the sole person solely responsible for motivating her, but it was a conversation and some things that we had in our conversation that really triggered some things for her that she elevated it to the next level.
So, and then now as a result of that, there’ll be visibility opportunities for me within this more of this international program. So, and that was just me [00:35:00] saying yes. And showing up to, to contribute for free something that, um, to talk about something I’m passionate about, which is monetizing your podcast.
So you just never know. And so saying yes, and then, but then saying yes, but then asking. And that’s what I learned in the last 48 hours is that I always say yes and thank you, but now I need to say yes, thank you. And you may not know this about me, but I’m very interested in whatever it is and see where it goes from there.
Okay, who else has a win or an update? Something fun to share, Jen, you can’t, you’re not getting off that easy. I got Jen and like IRL in real life before the migraine crash, Sandy sees a real person, you guys.
And so it was Jen, by the way, it was really [00:36:00] fun. Um, so it’s interesting. I think, you know, just like a little recap on podcast movement, you know, definitely worth going, but I think, um, like the real value is in the networking and meeting the people and connecting with everybody. And, um, it’s funny, like there’s definitely some takeaways from a few of the speakers, but I think, um, you guys have probably heard a lot of the speakers tended to be.
I don’t know if you guys have seen articles, but there’s a bunch that are like five takeaways or here’s what I learned or, you know, mark Cuban, great infomercial, like those kinds of things, you know? Um, so there’ve been a few of those. Um, but there’s always takeaways in meeting the people and so many connections and people to check in with and follow up with.
And, um, admittedly, I don’t recommend having one week between a conference and a [00:37:00] vacation, that’s where I’m at right now. Um, so don’t do that. Um, but otherwise it was great and I highly recommend everybody jumping on this bandwagon. So just to kind of circle back on one of the things that there and will be interesting to see how they internalize this feedback.
But one of the biggest things that, um, was very prevalent at podcast movement this year was they had way the percentage of speakers who had sponsored the event were way outnumbering. The people who were actually there to speak, you know, like Clara, for example, um, you know, she obviously had a really great presentation and, um, and was there, um, but I mean, we figured it was about 90.
Percent of the speakers in some capacity had paid to play and that’s not [00:38:00] cool. And so, um, um, so I, um, have not had yet a chance to do it, but I plan on having conversation with Jessica and Elsie about it. And I think that we, if they haven’t already, we need to have a conversation with, with, um, the, the founders of the podcast movement, because you know, my gut intuition on it.
They started this as an indie podcast conference, two guys that were podcasting and wanted to create this independent podcast or community, and then it grew, and then it grew. And then, and I, what I feel like, and this is just gut intuition is that they had an advisor, they looked like they brought in an advisor that like helped them maybe like take it to the next level.
And they took it to a level that was very detached from their core audience. And, um, so hopefully, maybe, and maybe it was a result of having to skip co last year because of COVID and maybe it was an expense issue. Like, I don’t really know [00:39:00] all the backstory, but I can tell you that it’s it definitely, wasn’t just an internal with people who are attending.
It was also, you know, people in the trades and things like that. So we’ll keep our eye on it. And hopefully they’ll, they’ll, they’ll kind of hone that back in. Cause it’s one thing I know every event needs to be funded through sponsorship, but not their speaker slots. So. Yeah. Um, but it was really amazing to, uh, visit with Jen in real life.
And, uh, I want to do it again, so yeah.
Okay. Let’s see. So we haven’t heard from a few people and I’m not shy to call you out. Although I will say Jacqueline when you posted your wins. So let me celebrate it. Uh, Jacqueline. It was, uh, oh, wait. No, that’s your response. Okay. So Jacqueline says that her win was removing several hundred ums with a click of [00:40:00] a button in descript.
You can share it yourself.
Sorry. I’m sneaking in some exercise time on my bike here. No one wants to see me sweat, but I that’s. Okay. But we do want to hear your voice. Amazing. Yeah. Yeah. Tell me, got me onto this. And I’m a terrible UMMA. I stuttered a lot, but I actually was interviewing someone else who was also a terrible I’m a and I think he meant hour of text, script open too.
It was almost like 400 arms. It would have taken me forever to take those out on my own in audacity. So, so grateful to Tammy for that suggestion. She and I connected offline. And that was just lovely too. So again, thanks for this whole support network and, uh, it’s amazing. Oh yes. Yes. Well, I just wanted to ask, is it kind of like when you’re in word and you go search and replace, so, or, you know, [00:41:00] search and then delete, so you just search for the word, you put it in.
And then it, it, it automatically finds that if you go to the probation, it automatically finds it otherwise like, like, you know, and that’s a big thing for me is, you know, I hope I had a lot of, you knows in that as well. So it automatically found the arms and I just pressed delete all. Cause I was just testing it.
And um, here we go. Um, and then this whole optimizing the edit thing, which took a lot of time, but I that’s why I need to update my computer a little, but then I listen back and it was amazing how smooth it was. I thought it was getting to me, it may be a legitimate story or something. I couldn’t believe how smooth it was.
So, and I’m not a perfectionist in that. Every little in a podcast, but, um, the ums annoy me, so [00:42:00] I want to get rid of them. So you work in a Udacity and is it a software plugin that you just put in a Udacity? Or how did you work with that? I went between the two systems. Um, Jesse put me on to, uh, an editing group, just busters.
And I put a few posts in there to ask about, did they think it was okay to move between systems and lots of the ladies that did that? And I just checked what file format I should use to go between. Um, so cause I like the visual side of a desk T I can see things and I mixed in audacity and then I put it into the script for the transcript and I’m loving the idea that I don’t kind of have to write my own show notes and I can take takeaways from the actual words the guests say.
Were just a huge bonus.
Yeah, that’s great. I, I [00:43:00] know a lot of people are really enjoying descript for a lot of reasons. So that’s really good to, um, to know that that’s working for you for that particular purpose, especially cause editing can be incredibly time consuming. And so I would imagine if Tommy was helping you with descript, that that might mean that she was working in the script, her stuff, I’m actually a master and a master researcher.
So I am the hugest fan of just script as someone who. Only used it playing around with it a little bit. Like I’ve no, I’ve not moved forward as I would like to, but I’ve watched a gazillion YouTube videos. Um, you know, it looks, um, it’s interesting. I tend to like to watch the dynamic, like within people as well.
And I noticed people who have been podcasting for a while who, um, either haven’t heard of it or have heard about it, [00:44:00] tend to sort of be like, well, I don’t know. I hear it kind of clips the words that duh, but then I’m seeing sort of this evolution happening as people are starting to actually use it. And, um, I’m sure that if you’re really very technical and you are in an editing program where you really like to get into the nuances, the script, probably isn’t going to do it for you, but, um, It’s just like for me as somebody who visually likes to look at words, I don’t have a familiarity with wave forms yet.
Like I don’t even, they don’t speak to me. Um, so I’m super excited when the day comes, when I’ve recorded my first episode, um, to be able to just look at the words and edit accordingly, but you can also go in and use the wave form. I mean, you can edit that way as well. You can tell your music at the beginning of the end, you can edit video with it.
You can put a video clip at the beginning of it. You know what I mean? You can, [00:45:00] and you can record right in descript. Um, You don’t have to like record elsewhere and import it. Although it appears a lot of people do that because a lot of their tutorials and stuff, it’s like, we’re going to import a file and I’m like, okay, but you can also just record right there.
Right. You know? So, um, and then now they have this new feature that’s called south sound. Something that actually, um, it, it takes you off audio that you may have recorded outside with all kinds of noises or whatever. And it creates like a sound studio, quality audio for you using AI for everything. They also have a feature called overdub, which, um, you basically.
Uh, to create, if you want it to be in your voice, they have like some scripts that you read that the technology gets familiar with your voice and can has your voice, or they also have other voices. So if you even wanted to do an intro in a different [00:46:00] voice and wanted to use one of their overdose voices, you could do that too.
Um, you just type in the words that you want to say, and it creates the audio. And if you use your own voice, let’s say you make a mistake instead of having to go back and rerecord, let’s say you missed, like you gave the wrong address for something or the wrong, whatever. And you want to go back and change it without recording it.
You could literally go into that area and your transcript, re-type it, the way you want it. And the audio will change in your voice. Is it perfect? Probably not, but it’s pretty darn good. I mean, I’ve tried a little bit and I’ve watched a lot of videos, but, um, you know, so it’s, there’s just amazing capabilities.
Um, in this, in this particular platform and I’m excited to one day try it. Well, I mean, I’m a walking, talking wrapped, even though I’ve never personally really had success, but Jacqueline did. So I was so excited.[00:47:00]
Well, I love making other people’s lives better. We’re here to learn and grow from each other. So that’s awesome. They’re always refining that’s. The other thing is that they’re doing, they’re constantly up there, like very, um, very proactive right now. They’re constantly making changes. They put out a lot of live streams.
They’re they’re really, um, in that mode, you know, so that’s kind of cool too. Anyway, it’s just good to be here. I really just needed your energy and there’s a lot of stuff going on. It’s really stressful for me. And I just thought, you know what, even if I can’t participate, which I was like, couldn’t keep myself off.
But, um, I wanted to just sort of like be in your presence and. It, it helps me, it grounds me. It feels good. So I want you all to know that you, you play that role in my life, so thank you. Well, we’re so glad you’re here. Okay. So as Claire, hi, welcome. We were bragging on you. [00:48:00] Um, and how that we were talking through the whole idea how, how podcasts movement was 90% speakers who paid to play, but there were some like you who gave really good content.
Thank you for that. It was, I’ve just realized I’m way off center of my camera. Um, well thank you for that. Yeah, it was, um, so really good. And it was, um, I think it was a mixed bag too, with the, I don’t know it was, I, I felt myself a little hesitant to do certainly the bigger group things, um, you know, masked and everything, but overall I think it was a really good experience and I’m glad I went.
So, you know, I hope everybody else who was there also had a good time. And yeah, and I was explaining before you came on about my horrific migraine, that just took me down and say, why I hated that I didn’t get to meet you in person. And I mean, it was like a, I have an allergy to a vegetable bag called the natto and I did not realize it was [00:49:00] in, um, the emergency, uh, vitamins.
And so trying to keep my immune system up, I drank two emergencies and really 12 hours. So I over, I flooded my system with, with the toxin and I paid for it dearly. So that’s why we weren’t able to connect. And I really hate that. But next time, for sure. So. Um, okay. So we have about 10 minutes left and I have some, um, really, I think that I, what I feel like are some different audience growth tools.
We talk a lot about some of the standard audience growth tools, like using newsletter marketing and, um, and posting and social and making sure you’re guesting on other podcasts and things like that. But I was able to, um, find and discover some more innovative ones. Um, so one of the, one [00:50:00] of the tips that I received that I think is something that I really recommend, especially if you are a branded podcast that you’re using as a marketing tool for your business.
Um, if you’re looking to, um, get more PR or get more speaking platforms or things like that, Um, it’s recommended in this again, was used very successfully in DM-ing episode links to your network. And so what, what the breakdown on that was, is so like in, I really thought about you Judith with this, because I know that I happened to have to have a peek inside your social media and know that you have a really, really strong LinkedIn following, but this works on Instagram.
This works on any social media platform where you have the ability to send someone a direct message and direct message marketing right now has gotten really [00:51:00] spammy. Um, people are, you know, sending direct messages. I’m getting them in my inbox quite a bit in terms of. Um, Hey, have you considered doing this program where you can get leads, blah, blah, blah.
So this will be a disruptor in people’s inboxes because what you’re doing is you’re, you’re creating a message to them. That’s adding value. So for example, if you have a specific episode that you think that a person in your network may benefit from hearing, then you take, take the link. And again, I’m always about taking the Spotify link, you know, versus the apple link, simply because you never know what IO, what operating system they’re going to be listening on.
Um, and send them a direct message that says, Hey, um, I thought that you might find value in listening to this episode, that’s focused on [00:52:00] XYZ, or I interviewed this person. I noticed there in your network, I thought you might enjoy hearing it. So it’s a very conversational, direct message. It’s not a, Hey, I’d love it.
If you listen to my podcast or, you know, it’s really, it’s, it’s something that you want to do specifically. So Lindsey, for example, like you have this amazing podcast about, you know, teaching people how to play versus how to work. And so any entrepreneur in the universe would probably enjoy getting an, and this is not a link to your show.
So I want to be really specific that we get this rock that we get this translated. Well, this is a direct message with an episode I linked to a specific episode. So if you had an episode that was. You know, best ways to take a break from your business in the summer. Right? And so you have this [00:53:00] network of women entrepreneurs, then you can say, I don’t know about you, but summer’s almost over.
And I haven’t even had enough time to play thought you might like to listen to this episode. And so what that does is, is that someone is getting a message from you. They, they don’t have to know you that’s the, I mean, you need to be connected with them in order to be able to send the check message. But when you send the direct message, it’s just making sure that what you’re sending them adds value.
That’s the key. And so doing the direct messages. In regards to sending a specific link to an episode. And then if the person responds to it, then you have a response from this person. So then you can engage in it. So if they give you a thumbs up or they say, thank you, then you can respond back and say, hope you enjoy.
It would love to connect, you know, so that there, if you get a [00:54:00] response, then that’s an invitation for you to continue that conversation. So then it’s up to you at that point, what your comfort level is. Do you want to try to move them, you know, into your, send them, you know, and ask them if they want to be on your newsletter, or if they’d be interested in learning more about your show or sending them, you know, whatever it’s like you, but being able to provide value on the front end of this direct message is just something like they may.
Listen to it. They may not listen to it, but they’re going to know that you sent value. And they’re also going to know that you have a podcast. Cause a lot of people don’t know if you have a podcast or not. So this or what it is that you’re talking about. So that thought was a really huge takeaway. Um, and the other, and I haven’t had a chance to do the research on, on some companies to recommend for, for this next tip, but I will, uh, get some information for you and you guys may even know some, so I’ll put it up.
The other thing is text messaging. So one of the ways [00:55:00] that you can, uh, in this proven concept for really scaling this show is to have, so, you know, we’re always trying to get people to either sign up for our newsletter or figure out a way to continue a conversation with someone outside of our podcast.
So if you can, um, and, and I’ll figure out what services are best for this. And if anybody knows, please pipe in, but at the end of your podcast, you can say, you know, text, um, you know, whatever it is that you want them to text. So if you want them to, to text, to sign up for the newsletter, if you want it, you know, it’s basically a secondary call to action.
So, you know, your first call to action might be, um, you know, go, if you want to say, like, you know, Go and follow up and read our show notes or sign up for newsletter on the website. But then you can also add in the secondary call to action, or it can be your primary call to action, where you say, text the word, subscribe to 1, [00:56:00] 2, 3, 4, and you’ll automatically be signed up for our newsletter.
So that way you’re reaching people like literally where they are, because one of the hardest things is to get people are so busy. So if there’s a way, and they’re like, if you’re giving away like five, um, five things to avoid, if you get migraines, then if you can say text migraine to 1, 2, 3, 4, and you’re going to get my, we’ll get you our five tips to blah, blah, blah.
So that isn’t. So the text call to action is something that is really easy for people to do. And then that also serves as an opt-in. So that way you have there. Datas and there by them texting you, they’re giving you permission to continue the conversation. So then even if continuing the conversation is an autoresponder that says.
Thanks for signing up [00:57:00] and we look forward to connecting with you. Like it’s, it’s what, um, a really big shift right now is going from, um, going back to it’s feels a little old school, but with all the changes on Facebook and all the algorithms and how complicated all of the things are going with opt-in for seeing ads and allowing ads and things like.
The big thing that you’re going to start hearing a lot about right now is going to be first party data capture. So when first party data capture, what does that mean? And fancy smancy times, um, the breakdown is that is that you are the one person giving the information directly to you. So they are, it’s the call to action to get people, to sign up for your newsletter.
It’s the call to action, to get people to sign up for opt-in texting. It’s the, it’s the way to capture their data directly from human to human, as opposed to relying on posts or [00:58:00] ads. So I see you nodding. Jen, did you want to pop in on that? I use text, um, for my ads. So instead of giving a URL and an ad, I tell them to text a word to a phone number and then it automatically responds with the link and the coupon code.
Um, So, I mean, admittedly, it doesn’t get the greatest response, but I haven’t used it at the end for call to action. But, um, yeah, so the podcast, he’s a, it, I think, I mean, that’s what I was just hearing raving reviews about huge audience growth based on this TexMex, TexMex, not lunch, text messaging of call to actions, because I think, you know, you’re on, usually you’re on, you could be on your phone while you’re, you know, nine times out of 10 people may be listening on their [00:59:00] phone.
So it’s just so easy for them to do it. I realize that a lot of those, by the way, like I have questions about how they’re doing the email opt in because they have to send an email address and a lot of those, like mine. You have to send the right word. The way mine works is it’s like, you’re sending a word that triggers an auto response, right?
So the back and forth to be sure that you get their email address is where it gets a little more complicated. I could probably figure it out, but yeah. And I’ve, and that’s what, that’s what I really wanted to say. Like, I haven’t explored the functionality pieces of it yet. I just know, like, without a shadow of a doubt, enough people that I had conversations with that are using the texting as a call, as part as their call to action for their podcast in seeing really great growth from it.
And we’re [01:00:00] right at the top of the hour. But I do also want to show, I’m going to figure out the, see how I can show you. Okay, here we go. And then this permission, um, So this was a text that I received. Can you re, can you guys see this? Okay. I’ll read it out to you. So this is a, so, so this person, so this might be another, this is another way.
So they, they ask for you to text you text. So then you’re subscriber to their, um, text message, text, text messaging, marketing, say that three times really fast. So what they’re doing for they, they have a lead gen, so it says, give away time, want to win a customized podcast growth plan. Here’s how the inner, so one subscribe to the unstoppable entrepreneur show on apple podcasts with the link below.
If you haven’t already screenshot your [01:01:00] favorite episode, share it out on social media and tag us for your chance to win. So they’re doing a contest type. So this can be, if you have much, this can be, if you have an ebook, this can be, if you want to do a free consultation with your, um, with your people. And so you’re asking them to, and actually this language needs to be updated because you can’t subscribe anymore.
You follow, but that’s okay. So you already know, follow my show. If you haven’t already and make sure you provide the link screenshot your favorite episode, share it out to social and tag us. Now, if it were me, I would, again, I would use the word follow versus subscribed because that’s the new language.
And secondly, I would, since this came to me as a text message, I’m not necessarily sure. I would know how to tag them in social media. Maybe I’m not following them. I don’t know. So I would include share it out on social media and tag us. And I would put like [01:02:00] at produce your PO or tag at produce your podcast so that, you know, Exactly what, where to attack.
So this screenshot will be in the videos, a replay, but if anybody needs it, just let me know. But I think so. So using text to opt-in using text for giveaways and then asking people to follow screenshot and share for something that they’re going to get a value back to them. So those are your three new innovative audience growth tools that we can explore more in detail when we have some more functionality, um, things.
And, uh, James, you had a question. Yes. Yeah. Thank you for all of that. Tracy question is if, if I share a Spotify link, can I share it with us, uh, linked to a specific part of the segment of the episode, [01:03:00] like time specific so they can go right to that two minute segment. That’s really of interest versus having to Wade through 30 minutes.
If that makes sense. Not, not on Spotify as of yet. And I do think there are some platforms that are, um, that are coming around right now that are just launching that you can just share clips of the episode. But the thing about it is, is that you really want them to download the episode because that counts as a download.
So I would say in this marketing appeal, let them search through the episode because they, the whole goal is that. Want to, um, and Claire, you may be right. It may just, I may have launched and I just don’t know about it as Spotify, but the thing about it is, is that you, that you really want them to download the episode.
That’s really the big, big objective to, to, um, kind of getting your downloads up.
All right. Well, we could, I could talk to you guys for the whole [01:04:00] rest of the day, but I’ve got to run, but I’m so excited to see everybody and I will see you guys next.
All right. Take care. Bye bye.