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The Super Squad QA Library

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  1. Jess & Elsie QA and Podhive Coaching Call
    09-16-21- Traci's Coaching Call- Member launches, tracking stats, and many wins!
  2. 09-14-21- Elise's QA- Artwork, downloads, and sponsorship
  3. 09-09-21- Traci's Coaching Call- talking tools of inspiration, and ways we do our best thinking
  4. 09-02-21- Traci's Coaching Call- Launches, Show Descriptions and International Podcast Day!
  5. 08-31-21- Elsie's QA- Big Elsie Thoughts on all the shoulds of podcasting.
  6. 08-26-21- Traci's Coaching Call- Tips to avoid podfade, rebranding, and launch
  7. 08-24-21- Jess' QA- Closet clean out, partnership and networks, and more fun parties planned for SPL
  8. 08-19-21- Traci's Coaching Call- Connection and community, terms of service, and Apple Podcasts
  9. 08-17-21- Elsie's QA- Content warnings, "my story" suggestions and more
  10. 08-12-21- Traci's Coaching Call- Finding your visibility and working your network.
  11. 08-10-21- Jess QA- Jessica summarizes her experience at Podcast Movement and live events in 2021.
  12. 08-04-21- Elsie QA! Elsie’s hacks
  13. 07-29-21- Traci's Coaching Call- Trademarks, growing your audience, and podcast planning
  14. 07-27-21- Jess QA- Launch checklists, social media trends, and live events
  15. 07-22-21- Traci’s Coaching Call- Finding support in your community and summer break!
  16. 07-20-21- Elsie's QA- A lot of talk about lifestyle, including ADHD, crippling anxiety and hormones
  17. 07-15-21- Traci's Coaching Call- SEO and URLs, time management and starting where you are.
  18. 07-13-21- Jess- talks social media and the group shares their excitement for SPL
  19. 07-08-21- Traci's Coaching Call- PR tips and pitching yourself, collaborations, and great SEO tips
  20. 07-06-21- Elsie QA- Elsie talks audacity and alternatives. Link to News Your Can Use from the FB LIVE!
  21. 07-01-21- Traci's Coaching Call- Self-care tips, maximizing LinkedIn, and terms and agreements
  22. 06-29-21- Jess' QA- Naming your podcast, workflows and SPL
  23. 06-24-21- Traci's Coaching Call- Celebrating wins, branding online
  24. 06-22-21- Elsie- Elsie talks faux pas, burn out, remote interviews, and Zoom fatigue
  25. 06-17-21- Traci's Coaching Call- Branding, support, making your podcast searchable, release dates
  26. 06-15-21- Jess- Release schedules, branding dilemmas, and taglines.
  27. 06-10-21- Traci's Coaching Call- Support and wins, rebranding and branding strategy
  28. 06-08-21- Elsie's QA- Is a listen the same as a download?, the benefit of third party podcast services, and finding the right people
  29. 06-03-21- Traci's Coaching Call- Taking a break between episodes
  30. 06-01-21- Jess- Membership sites, content calendar, and super-secret birthday surprizes.
  31. 05-27-21- Traci's Coaching Call- Members share their wins, talks about setting your podcast up for success and how to preserve your energy while launching.
  32. 05-25-21- Elsie's QA- Talks; bugs with the new Apple update, keeping it authentic, and website integrations
  33. 05-20-21- Traci's Coaching Call- Talks about editing and interviews
  34. 05-13-21- Traci's Coaching Call- Traci answers questions about the Spotify + Apple Podcasts subscriptions among other things
  35. 05-11-21- Elsie's QA- A question about Apple Podcasts artwork not showing up and a super deep into Elsie's own productivity journey
  36. 04-05-21- Jess' QA - Podcast sponsorships, audience engagement, podcast hosts and community input.
  37. 04-29-21- Traci's Coaching Call- Rapid fire information- prepare for 1.5hr call next week, marketing and challenges that podcasters face.
  38. 04-27-21- Elsie's QA- New Apple Podcasts and Spotify subscription announcements!
  39. 04-22-21- Traci's Coaching Call- Relationships with co-hosts, difficult conversations and member support
  40. 04-15-21- Traci's Coaching Call- Clubhouse, self care, and new opportunities
  41. 04-13-21 - Elsie - Content for premium podcasts and expectations around $$
  42. 04-08-21 - Traci's Coaching Call- Fears around perfectionism and podcasting to publishing
  43. 04-01-21 - Traci's Coaching Call- Email lists, social media marketing, and trying new things
  44. 3-31-21 - Elsie - Rebranding, posting to YouTube, and marketing to your subscribers
  45. 3-25-21 - Traci's Coaching Call- Workflows and marketing strategies
  46. 3-23-21- Jess – Design talk, rebranding, consulting and monetization
  47. 03-18-21- Traci’s Coaching Call- Workflow Tips
  48. 03-16-21- Elsie - A walkthrough of the upcoming iOS 14.5 Apple Podcasts changes & Why artwork is even more important now
  49. 03-11-21 - Traci's Coaching Call- All about sponsorships
  50. 03-09-21 - Jessica - How much data is too much?
  51. 03-04-21 - Traci's Coaching Call
  52. 03-02-21 - Elsie- Engagement, Early Release & Adult Content
  53. 02-23-21 - Jessica- Talking Engagement in your Niche
  54. 02-18-21 - Traci's Coaching call
  55. 02-16-21 - Elsie's QA testing out Run The World
  56. 02-11-21 - Traci's Coaching call
  57. 02-09-21- Jessica- Media Kits, Website Links
  58. 02-04-21 - Traci's Coaching call
  59. 02-02-21 - Elsie
  60. 1-26-21 - Jessica
  61. 01-21-21 - Traci's Coaching call
  62. 01-19-21 - Elsie
  63. 01-12-21- Jessica
  64. 01-07-21 - Traci's Coaching Call
  65. 12-22-20- Elsie QA- Planning for 2021
  66. 12-17-20 - Traci's Coaching Call
  67. 12-15-20 - Elsie
  68. 12-01-20 – Elsie
  69. 11-19-20- Traci Coaching Call
  70. 11-17-20 - Elsie
  71. 11-12-20- Traci Coaching Call
  72. 11-10-20 - Jessica
  73. 11-05-20- Traci's Coaching Call
  74. 11-03-20 - Elsie
  75. 10-27-20 - Jessica
  76. 10-17-20 - Elsie
  77. 10-12-20 - Jessica
  78. 10-06-20 - Elsie
  79. 09-29-20 - Jessica
  80. 09-22-20 - Elsie
  81. 09-14-20 - Jessica
  82. 09-08-20 - Elsie
  83. 09-01-20 - Jessica
  84. 08-01-20 - Elsie
  85. Special Jess & Elsie QA!
  86. 07-11-20 - Elsie
  87. 06-23-20 - Jessica
  88. 06-15-20 - Elsie
  89. 06-9-20 - Jessica
  90. 06-02-20 - Elsie
  91. 05-28-20 - Jessica
  92. 05-20-20 - Elsie
  93. 05-12-20 - Jessica
  94. 05-05-20 - Elsie
  95. 04-28-20 - Jessica
  96. 04-21-20 - Elsie
  97. 04-14-20 - Jessica
  98. 04-07-20 - Elsie
  99. 03-31-20 - Jessica
  100. 03-30-20 - Elsie
  101. 03-24-20 - Elsie
  102. 03-17-20 - Jessica
  103. 02-25-20 - Elsie
  104. 02-18-20 - Elsie
  105. 02-11-20 - (Take 1) - Jessica
  106. 02-11-20 - (Take 2) - Jessica
  107. 02-11-20 - Jessica
  108. 02-04-20 - Elsie
  109. 01-28-20 - Jessica
  110. 01-21-20 - Elsie
  111. 01-14-20 - Jessica
  112. 12-19-19 - Elsie
  113. 12-17-19 - Jessica
  114. 12-3-19 - Jessica
  115. 11-26-19 - Elsie
  116. 11-12-19 - Elsie
  117. 11-09-19 - Jessica
  118. 11-09-19 - Take 2 - Jessica
  119. 11-7-18 - Jessica
  120. 11-5-19 - Jessica
  121. 10-29-19 - Elsie
  122. 9-24-19 - Elsie
  123. 9-17-19 - Elsie
  124. 9-11-19 - Jessica
  125. 9-3-19 - Elsie
  126. 8-27-19 - Jessica
  127. 8-20-19 - Elsie
  128. 8-7-19 - Jessica
  129. 7-16-19 - Elsie
  130. 7-11-19 - Jessica
  131. 7-3-19 - Elsie
  132. 6-28-19 - Jessica
  133. 6-28-19 - Elsie
  134. 6-11-19 - Jessica
  135. 5-28-19 - Jessica
  136. 5-23-19 - Elsie
  137. 5-14-19 - Jessica
  138. 5-9-19 - Elsie - Podfund Discussion
  139. 5-7-19 - Elsie
  140. 4-30-19 - Jessica
  141. 4-16-19 - Jessica
  142. 3-19-19 - Jessica
  143. 2-19-19 - Jessica
  144. 2-5-19 - Jessica
  145. 9-27-18 - Jessica
  146. 9-20-18 - Jessica
Lesson 9 of 146

08-17-21- Elsie’s QA- Content warnings, “my story” suggestions and more

QUESTIONS:

[18:59] How to address content warnings on your show  (example around possibly suicide ideation or risk)

[32:50] Best practices for recording a “my story” episode when launching a new podcast (an introductory episode introducing yourself, and why this podcast)

[01:08] What’s best? Crowdfunding (like IndieGoGo) vs membership (like Patreon) for an audio drama podcast, especially for a special year-long project 

[09:41] The benefit of joining a network vs going it alone when looking at monetizing through sponsorship/ads…especially when you want to be v.e.r.y. p.i.c.k.y. about ads

[30:08] Discussion on using a browser base audio editor 

[37:37] A brief convo on how to get folks to say yes to be on your showBrief chat about audience engagement

[49:56] A warning about people using Anchor to steal and monetize your content

Transcript:

first of all, before I hit two things, I know Clara is here and Jacqueline had a couple of questions. But I do want anybody who is in attendance right now if you have any questions for me, please feel free to go ahead and ask and I will address you first because you are here live Clara, I do have your questions. So I will address the things that you have going on. And we will touch base on that. And then I’m going to address for Jacqueline her questions. And then I have a little bit of a tip after that of something that just came into my inbox. anybody, anybody? Just hold on off for a second. You can unmute yourself and you can ask me or you can just be quiet and I’ll just address the questions that you’re

Profile icon of Elsie Escobar

Elsie Escobar9:22I don’t see any questions. All right. Okay. Well then moving on. Um, all right, Clara, I am going to address what you’ve got going on. Okay, so, um, she had a question about crowdfunding. Something like Indiegogo versus something like a membership, like Patreon for her audio drama podcast, especially for the special year long project that’s going on. Okay. So I would actually I would actually think that you can position Patreon as a crowdfunding type of endeavor as well, like I wouldn’t think about ads, membership per se, I would think that it would be for this specific type of a thing you could use it instead of thinking that Patreon is the model for something, it could be like it literally, you can actually use it as a tool, right you can use, you can use Patreon as a tool to make it do what you want to do, which is essentially a crowd funding thing. But the bottom line here for me is that you’re funding a specific project, you’re funding something that you want to see to to the end, and it has x amount of, you know, it has x amount of, it’s going to cost you a specific amount of money. And there are different ways in which you can see that you can actually see like sort of the budget throughout the entire thing, how much is it going to cost to get this entire audio drama done for the year, like how much money that is, or you can even break it down to see like per episode, or you can even break that down per month, depending upon what model you’re using, Patreon is going to give you the ability to expand a little bit deeper into that. And you’re going to be able to do it a little bit more in the sense of, of having a little bit more flexibility in how you position it and how you sell it. Because Patreon does give you that ability and it’s ongoing. Now, if you want to use something like Indiegogo, it does have an end. So it’s one of those things where you are launching, this is your campaign. This is for how when you can you open it up, if you will. And some of the platforms have different ways in which they deal I believe that Indiegogo, you get to keep the money. Whereas there are other places I think Kickstarter, like what we use for she podcasts live, I believe with Kickstarter, you have to hit the goal. So Kickstarter, you have to hit the goal in order to keep the goal and anything that’s above that, of course you get but Indiegogo an outline, if you don’t hit your goal, like none of the money comes your way. But if you do Indiegogo, I believe that the fluctuation there, so anything that anybody does invest in your product, or service or campaign you get to keep so even if it’s you know, $15,000 if you get 10,000, you still have that 10,000 to move forward with whatever it is that you’re doing. So that’s something to keep in mind. Okay, so let’s look at a little bit on strategy when it comes to that. One of the things one of the folks that are always using Patreon in a really wonderful way and I think that they funded their entire infrastructure, and it’s something that I just I’ve really loved the way that they’ve done it is Tom Merritt. From daily tech news. I started following Tom, way back he used to co host a one of my favorite My first favorite podcasts about technology. I forgot it was a buzz buzz. Gosh, I forgot the name of it. But it was a buzz cast buzz something. Oh my gosh, I forgot the name. But it had three co hosts well to co host at first and then the producer ended up also joining them. And it was a daily tech news show. Really great. I loved it so much. And anyway, that’s then he left he left doing that that was for CNET. And then when he left he went to twit the the network with Leo Laporte. He was hired to also do a daily tech show there. And for whatever reason, I’m not sure what happened. He ended up leaving twit under maybe not the most.

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Elsie Escobar13:58Like the the transparency of what happened there. We don’t know if it was like amicable. We don’t know what happened. But anyway, so Tom, but Tom had a huge following when it came to this stuff. So he moved away. He was in California, he moved to LA, he was in San Francisco moved to LA and he started daily tech news show. And he was essentially doing exactly the same thing he was doing at twit the same thing he’s always done, which is reporting on the news and the tech, the tech news of the day. And he immediately set up if you like my work, and he’s he is a professional, that what he does. So he started to do it. He said if you want me to keep going, if you you know I’m wanting to do this like as my job kind of thing and he positioned it in a way that everybody else could be a part of it. Please support the process, blah, blah, blah, blah, blah. Everybody kind of rallied around him. He ended up getting co hosts that would show up and help him do the news. It was a 30 minute show. He would get it done. Do all the research. Do all the stuff Giving again, lots of value. And he already had a lot of pretty decent following. And he ended up doing Patreon way back like right from the beginning. And he said, this is he just said, This is my job, this is what I’m, this is what I’m doing. This is how I’m dealing with stuff, this is what’s going to be my work. And if you want it, you gotta you got to do it. You know, if you want it, you got to invest in this because it’s my livelihood here. And he ended up goal of after goal after goal after goal after goal and cut to now he has a team of about 15 people that are working for him. And all of the funding is from Patreon. All of the people, they’re all producers of his show, essentially, that’s what he calls them. He calls them producers, there’s different levels. And you you know, send them money in there, and you essentially help him pay the bills. And he’s able to now pay all of his co host he has steady co host come in not every day, but like he’s got like a, I think one other woman is there. Full time, he’s got a full time producer that does the show. And then he has other people that come in and out and they all get paid. The entire thing has slowly I mean mind you now he’s been going for I would say like he started in 20, I would say 2013, something like that. And he’s totally grown it. So it is a funding and he really has it, you should definitely listen to see what he’s put out. For people to invest. So if it’s a long term thing where you have goals that you want to hit, I would say Patreon is the way to go. But don’t position it as membership, position it as, as essentially, you’re investing in somebody crowdfunding, we are funding this project. And if you do want to have, you essentially don’t want to continue doing that kind of stuff. You can do Indiegogo, if it has an end, the way that the reason that I would want to do Indiegogo versus Patreon, is if I really wanted to focus on the work and not have to keep selling. So if I can sell if like, let’s say my budget is $10,000. And I really just need the 10 grand for me to do the thing. And I can really go all out on getting my funds for like two months or six weeks or, you know, four weeks or whatever, and make the money in that way I can close that off. And I don’t have to worry about promoting that. I can just, you know, do my work. I have the money now. Thank you so much. And then you contact your people, but you don’t have to keep on selling. Because that’s the hard. That’s I think that that’s tough to have to contain not only create, but also develop a marketing plan to continue selling your product, which is a little more intensive. So I hope that that that works for you a little bit. The other question I got here is from

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Elsie Escobar18:12the benefits of joining a network versus going at it alone when looking at monetizing through sponsorship ads, especially when you want to be very picky about ads. A podcast that don’t fit the typical format. Okay, yeah, I think it really works well. When you do have like minded people that are doing your stuff. And you can really help each other It also really depends on the type of network that’s bringing you the ads, usually, networks are both. There could be cultural, not cultural networks, but more community networks where you make a decision with a like minded group of people who help you manage your stuff, and you get an opportunity to kind of help each other out a little bit and negotiate deals collectively because you’re like minded and like hearted, that kind of stuff a little bit more on the independent network side. And then there are established networks out there that are doing things like I think, I don’t know, damn, I just saw do media, you know, pop by and cadence 1013. And like folks like that, who are who are a little more established and they work getting new sponsors, that’s part of essentially their job because they get a cut off of it. That for the most part, they should be able to present you something and then you get to say yes or no. And so I’m not afraid of that aspect of working with networks meaning for the most part, I believe, you as a producer can say I don’t want this advertiser on my show. The issue when it comes to that Is that the type of sponsor or advertiser that you would want on your show, because you’re so picky, and I get it means that they are, you are probably not going to be getting that many people, or sponsors coming your way. Because that really necessitates somebody who is there selling you. And it takes more time and resources, from the advertising side of things from the people who are selling the ads, to really know, know you and sell you specifically and know what you like and what you don’t like, versus doing an overall outreach to a bigger amount of pool with sponsors that are or advertisers that are warmer leads, and they can sell your show. And so it’s weird, because you’re in a position of as a somebody who’s selling your show, they, they can’t 100% sell you because they know that you’re very picky. And that can be a that can be a blunt obstacle to being able to sell because that means that maybe somebody wants your show, and then you just don’t want them and they really worked to try to land the sponsor for you. And then you keep saying no, then it becomes a little bit harder. I understand exactly how you feel. I mean, honestly, truly. But I have also seen it from the other perspective, from the sense that where I immediately pass on people like because I’ve been on the other side of things, too, when I was looking at podcasts that that are perfect fits, but I know that the show’s not going to take it and how like, you just end up not bringing them stuff. In that it just becomes a waste of time for everybody. Unfortunately, right now, that means that you would have to also step in and see if you can negotiate deals with people yourself, and then maybe pass it off. Because that’s the other thing, it would be like, Oh my gosh, this, I really would love to, to work with this company, you start to make the initial connections, and then whoever’s doing sales, whoever’s managing that because I hope in a network that if you’re willing to do work with a network at a higher level, they do a little bit of that, like you can give them a warm lead of the type of sponsor that you want and see if you can negotiate deals with that. So that’s, that’s something that you can think about from that perspective. I find it that sometimes the management of those sponsorships, depending upon how many are coming, maybe it’s your best, it’s best for you to do it yourself out first. I’m not sure what the benefit is, unless they have a network The benefit is of a network. Unless you’re really willing to go I’ll take it. Right. I’ll take it. I just want to sell this out.

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Elsie Escobar22:58Yeah, I don’t know what to say like, there are some things in my past that I wish that I could have had a different mindset, I believe I could have done things maybe a little bit differently. Like I remember when I first started doing acting stuff in LA, you know, my, I had agents and managers working really hard for me at that time and selling me on so many different things like getting me all of these auditions, right. And coming from theater, I was always like, you know, my nose was like up in the air. And I was constantly passing up on stuff and not wanting to do that. And I was being really negative about the types of things that came my way. Every time I read my sides. And the description, I immediately was like, I don’t want to do this. This is like so lame. And especially when soap operas came my way. Like I was like, I don’t want to do a soap opera. And all of that energy went into every single one of the auditions. And I didn’t book anything, because I had an attitude, the majority of the time, I was like below me to do these things. So anyway, it was a big learning for me, I think that I would probably talk myself out of being so snotty, and just do the work because it would have it would have just I would have should have just done the work I should have just gone in and however I wanted to do it and be less discerning about my capacity as a you know, as an actor, nothing, I wouldn’t have lost anything by being able to work. In those scenarios, they would have given me a lot of good things to work on. So I don’t know something to think about from that perspective. Alright, Clara, let me know if you have any questions. I know you’re picking up your baby, or baby. So put it up in the comments there. If anybody He has any questions right now let me know if not, I’m gonna go ahead and address Jacqueline’s questions that I have right in front of me. Welcome to all of you who have come by I’m so excited. Patrick Keller always love and Tommy. Yay. Andrea, love. You guys are so cute. Eb so great to see you all here. Alright, so if you don’t have any questions, I’m just going to go ahead and move on to Jacqueline. Yes, happy faces all the way around. So she actually has a question very specifically around. Very interestingly, her show is about burnout. I think that we’ve had her in here for some of you, folks that have been in here before she hasn’t started yet. She has a launch that’s coming up in in September. And so I see your question, Andrea, and I will address it after I’m finished with this. Something like that. She came in she she wants to launch in September, it’s about burnout work, you know, all kinds of stuff like that, where she’s she’s really wanting to have conversations so that we don’t get burned out and all the mindset stuff that comes along with it. And she’s trying to get her intro and outro. Done. And so her question was around the languaging in her intro, or outro, around suicide or suicide ideation, because she feels that there are some folks that are might have mental health stuff happening where they are really getting into a danger zone. And her show, although helpful in so many different ways, might not be enough for somebody who really does need a little bit more professional help. So she wanted to have a bit of a disclaimer, if you will, in the intro and outro. And I do feel that that’s something that intuitively is something for you to really do lead with. And I have heard, particularly in some of the newer podcasts that I’ve been listening to that they are maybe touching base on some subjects that might in some way be re traumatizing or triggering for some folks that have gone through some mental health things, very clear content warnings before moving into the conversation, and essentially just putting it in there. What I would say is yes, you can absolutely do that, add it to the whatever scripting the intro and outro have, you can also be discerning if you are like let’s say talking about, I don’t know, using

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Elsie Escobar27:55art, to help you feel better, and maybe that conversation is really more about painting. And that may not necessarily, you know, be triggering, or maybe it doesn’t really have something specifically to do with mental health, it’s more about something a little more lighter in the way that you address it. Maybe and in that realm, you don’t need to have at that decline disclaimer, but maybe if you are having deeper conversations around these more subtle issues that can you can have a different type of disclaimer, intro and outro added to the mix. And my suggestion around that is to make it as simple as possible. So you don’t need to go into create, like making the language any flowery making it any extra feely, it needs to be spot on. very committed and very clear as to what you’re communicating with a person that is listening. And you need to speak to them directly. If you are experiencing like more on the clinical side of things versus the therapy side of things or like as within the voice of a therapist or in the voice of a friend. To have it slightly more. Less. There’s a word everybody, I hope that there’s I always forget these words. How would I say like it’s not personalized editorial. Yeah. So less editorial. And a little more specific about it. If you are having issues when if the if you are experiencing, you know, suicidal ideation or you need you feel that you need some help, please call this number or here is your next step. go to this website and ask to speak to somebody like have it be that and have it be clear, precise and done. Nothing needs to go more than even 60 minutes, I think you could even done it in 1515 seconds is something that can be done especially with this with clear precise language and a call to action, you can have maybe a little bit of a longer thing towards the end. But I would also if there are some specific shows where you are 100%, dealing with issues that could re traumatize somebody or trigger somebody, you do need to be absolutely clear about that. If you are talking about anything that has to do with, you know, eating disorders, or somebody did have on, you know, they experienced, they attempted suicide, or there’s something to do in their past with sexual abuse or something like that. If it is very specific, you have to be specific as to the content warning, if you are experiencing, if you’ve had eating disorders in the past, this is going to be a challenging episode or be mindful or be aware of the content that’s coming forward, I have heard that for sure from a lot of different podcast episodes, and then they just open it up that way. And start with the episode, whatever that might be. It could even be placed in between the intro to your episode. And then you transition into the conversation into the main topic of conversation. However, with that little warning, and it can have maybe like a little music underneath it. And again, it can be super short, so there’s no reason for you to have to go super long on anything like that. I hope that that helped. With that. If anybody has any comments or any addition to that, that would be fine. I’m Jacqueline, I’m going to come back to your things since you are not here right now. And I will look at some of the questions that I have coming in here. Andrea, you say? Have you come across any simple decent audio editing apps that can be used in browser? No downloads? Easy. I O on the road? Hold on, hold on. I think it’s this Hold on one second. I’m going to share it with you in the in the chat. I don’t know the actual editing aspect of it. So I’m going to share it without knowing the exact

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Elsie Escobar32:53editing, you know, stuff that happens with that? Because it looks to me, that is a really great piece of software. I’m just not sure in terms of the I know that it can do everything for the most part almost that the road caster pro can do. In terms of leveling and different tracks and like all of those things. I just don’t know if you can cut pieces and do all that stuff. I do know that. There’s also the company that Lipson acquired. What is it called again? Oh my god, I pletely forgot ox bus. And that is for sure. Suck. It does all those things. It does the editing, it actually does everything in it. You can record it, you can edit the show, you can create the show. I actually don’t know if it’s even open to the public yet but it is being is it’s in development. I’m going to give you this maybe there’s a way like it would be really I’d be curious. Andrea if you reached out if if you find anything in there, that gives you like an end like maybe if you email that email address at the bottom, I’m curious as to what happens Hello at ox bus.com and just say I’m interested in using this or beta testing this or having access to this because I know for sure that that this is going to start being a free solution. And yes, it does all the things so that one does have editing and it’s online which is Neato. So that’s something that you can look at. Tommy okay trigger yes and Patrick and Thinking I’ve I’ve have general standard resource trigger message recorded and produced to have for those episodes. Absolutely, I think that we do need to have a very succinct message. And that’s a really good, good thing to have. And I feel that we can also build the library. So you, we don’t have to reinvent the wheel. So even if it’s not pre recorded, we can even have pre scripted. So you can copy and paste, depending upon what you need and know what your transition is going to be so that you don’t get like, I don’t know what to do in this. In this scenario, right? You get like, this is how I start my show. This is where I have my transition, this is how I move into it. So that’s really good. And Andrea says, I’ve also had some clients steer clear of trigger warning type language and use gentler phrases as well as being clear and specific as Elsie says, That’s right. So this isn’t like, I think that that’s really what nails it a lot of the time where it is really just about, I do feel that those folks that are having, if there’s something that where they’ve already they’ve started therapy, they are working with our mental health, there is something that really, you know, affects them physically, they don’t need you to spell it out. Because they’ll know. And sometimes, for those folks that are going through that level of like, ooh, I don’t know if I can handle listening to this. It’s in it, you don’t have to nail people over the head with it. You know, I was watching. And it’s actually, you know, I’ve never had trigger warning. I’ve never had an eating disorder. And there’s, uh, have you seen that I wanted to see if I can see it from here, I forgot the name of it. But there’s an there’s a show on Apple TV plus, that is around a woman who it’s set in the 70s. And she’s like a Jane Fonda type person. And it’s, she has bulimia. And

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Elsie Escobar37:12it’s a it’s a really well done show. But anyway, she has bulimia and she’s, she you could hear her brain going and doing all the stuff in addition to many other things. And I’m telling you like, it makes me feel like I don’t know why that show really makes me feel like I skip it. Like I just have to like not engage with those scenes where she’s having food things happening. Because it’s it first it really affects me. And I don’t know why. And I just stay away. Like, sometimes I’m ready for that show. Sometimes I’m not. And it’s not about that, like it’s so full of so many wonderful caring, it’s a great, really well written show really multilayered in so many different ways. But I feel it’s really like, hard for me to watch. And I skip a lot of that stuff. And it’s not. Again, it’s not like super like it’s not showing specifics. It’s just the mental anxiety around it. All that I think is is the thing that makes me feel really like, I don’t know if I like this. So I feel that that’s really important. Patrick says there are many really good indexes with all of the resources. So that might be better than sometimes listing or recommending five different hotlines, correct, that would also be really good. Oh, yeah, your high school students using Chromebooks? Mm hmm. Easy or an in browser? I’m going to reach out to the team, Andrea and see if it actually, if there’s something that works for that, that would be a great solution to the problem. Let me just put that in my notes. So that I can make sure that I follow up. Because, yeah, that’s great.

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39:02Okay, easy and in browser. Perfect. Okay, I’m

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Elsie Escobar39:13done. descript that it’s true. Good call Karen descript could totally do it. Oh, it doesn’t work on Chromebooks. Very interesting. What a pain. Yeah, that descript thing is interesting. But thank you so much, though, for that outreach there, Andrea, because I think that that would be a really good solution for that. Okay, let me see a time All right. So I’m gonna continue Jacqueline has another question here. She also needs to record her. Her her story episode if you have if I have any tips and when she means a story episode. It’s like that episode that kind of gives people the behind the scenes as to why this episode started. And all, excuse me, not why this episode started, why the show started, what it’s about what it brought her and then bringing a little bit of our story. And a lot of people historically, and I mean, tactically, and please do tell me, those of you who are here in the chat to tell me whether or not for those of you who actually help other podcasters get started and things like this, and particularly those of you who have done something like this in the past, historically happens at the beginning, so that, you know, if there’s an intro episode, this is what I did. You know, this is why I’m doing what I’m doing. Stay tuned for the next stuff. Like that’s strategically the way people have done it. And I know Jacqueline, according like a couple of weeks ago, or even a month ago, we were talking about it and she was having a hard time even starting that episode. So it was putting it was halting the like she’s got all the other episodes already kind of like started and she get but that this episode is like, feels huge. And it feels like she can’t get over that. Okay, so what I’m going to say about this is that who says here, who says that you need to have that be your first one. I challenge the ins the assumption that we need to have some kind of my story type episode in order for you to start to do the show. and challenge the assumption that you need to explain to the people who are listening to your podcast exactly what you’re going to be covering and why I think it can actually be done very easily. With just starting with a event even like a 62nd promo or a you know 92nd promo, where you break down what the show is about without giving any why, like, I was a woman who got burnt out and now I have found the light, you know, like you don’t have to do that you can say, many people are going through burnout, sometimes we need to have solutions. In this podcast, we’ll be discussing burnout in all of these different ways. I hope you’ve come along for the journey, what we’re going to do, and then maybe have a little bit like why you’re special, as in like will be hand like let’s say you’re discussing burnout from, you know, these, like the clinical perspective, the relationship perspective and the emotional perspective, I don’t know, I’m just, you know, coming up with like, something that’s very unique to you, or I’m going to be looking at it from the lens of how it affected me. And the conversations that I want to have like something that’s specific, and that clear. And that done, like no extra costs, you don’t need to explain stuff and go into it. Because what we need to get is those people to start listening to your show sooner, so that they don’t drop out from the long drawn out explanation. There’s a lot of different times when I especially when I’m taste testing certain episodes, I just want to get in it. Because usually, I want to get the information. And then I connect with the person. When I’m when it’s a new thing. If it’s somebody I love, like if I go to a podcast, and I want to listen to the podcast, because I love the person, I don’t care about their story, because I know it already. If I know the person already, I don’t care about all of the minutiae of the shell, I’m going to listen regardless. And I’m going to end it and I’m going to give people a break. So usually if I know you, I will give you a break, and I will listen to the entire episode even if it sucks.

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Elsie Escobar43:49But for people who are experiencing burnout or you’re speaking to them specifically, I feel that less is more in terms of introduction, you have to set them up to let them know this is what we’re going to be covering or this is but I think that you can sprinkle yourself in the conversation in that stuff. And then you can get to a point where you can have an A story episode, maybe 10 episodes in maybe you do it in your one year anniversary. Maybe you do it five episodes in but maybe you have somebody else interview you I have also had folks that do that for their in quote, introductory episode so they’re in conversation and not having to like do a monologue about how they feel. If mind you you can also do it as your first episode, but if it’s your Roadblock, forget it. Take it out of the way we need you to get going. So that is super Super super important. um let me see I’m gonna go back a descript there’s always Audacity. Yeah, that’s not what baileigh trailer pom. I didn’t do mine until way later when I got into the groove. Correct. See? That’s how I’m feeling about this. Yeah, Pat day most drugged Leah, all of that information about the chrome stuff. Andrea is amazing. Yes. And you do have to tell them what you’re going to tell them absolutely creatively. But I think that at first she’s thinking of a longer, you know, like an episode of all of that stuff. And it would be really nice. Yeah. Karen says the story could come after a few episodes when she’s had a chance to talk to people about the show and the why often comes up during conversations. Absolutely. And you can really clarify what you’re doing. Oh, Patrick, you’re so sweet. You listen to me in Spanish. I love it. Um, see? Oh, yes, I know. Thanks for coming. Yay. I’m glad. I’m glad. Thanks. All good. Good, good. Good. All right. So I hope that that worked. Jacqueline, we have 40 we have? Can you please talk about audience engagement? Oh, my God. Okay, audience engagement, y’all is a big topic. What um, but I’m all this is all I’m gonna say to you right now. So that we can get to like some anchor stuff that’s been happening. The beginning is that the key to audiences gain engagement is for you to be intentional about how you want to receive it. So there is you cannot just randomly ask people send us some feedback, even though I you know, I’ve done that. But you can’t just do that, because people won’t know what the heck that even means. So you have to choose an avenue of how you want to engage with your people. And that you know that you’re going to respond to them in some way, shape, or form. So follow me on Instagram and post on my latest episode, and tell me what you think that’s very specific. Tell me if you like the way that I introduced the show, tell me, what was your biggest takeaway, like you have to be super specific. You can’t just be like, send me some feedback. And you cannot say, Tell me if you like the show, even though I just said that, because it’s such a vague thing. And also, if people respond to that, they’re going to go, that was great. Okay, that’s so not helpful. So asking for specific things, and establishing where wherever that dialogue is going to be. So if you want to end your love Instagram, have that engagement happening on Instagram, get yourself a hashtag that people can listen to have them answer Instagram story questions, make sure that they’re seeing, you know, whatever that post is in there, teach them all the things when it comes to that Instagram thing. It’s great. If you want to have that conversation on Facebook, or Twitter or your Facebook group, you can also do that. Great, you pick it, if you don’t want any of that stuff, and you want people to call you, or email you stuff on the show audio feedback, tell them how to do that. Here’s my email. And you have to say it over and over and over and over again, because people will remember it after the year after why I suggest you have an email specifically for the show. So you can very easily go in there and work through that email. And if you have one or two in there, awesome, then you have one or two and it’s easy for you to manage and process that email that you have in there it is so nice to be able to do that. And you can always establish a phone number for you somebody to call which is great Google Voice, I do still believe it’s free for

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Elsie Escobar48:49for Gmail accounts, not for Gmail business accounts. So if you have a.com, and you’re using like the Google Drive services, and all of that stuff, it is not free. But if you have a free gmail account, then I do believe you can still get a free Google Voice account in there. There are also there’s like speakpipe voice link.fm, which are those, you know, folks don’t really do that. I would say record, even if people record on you know, send you audio feedback from their phone, and they just record straight into the audio memo. Or they can now you know, Facebook has you can send people audio with Facebook, you can send people audio through Instagram, you can send people audio with WhatsApp, like there’s all of these different ways that people can send audio. And for the most part, you can kind of capture that audio. We can talk about that at a different time. But for the most part, you can capture that audio some way shape or form so that you’re able to then either respond to them directly. Or you can add it to the show or something like that or Plano email. That’s an Another wonderful way to be able to do that. So I’m just saying that because you have to just set up the path, set up the path and do not change your mind be unrelenting. Add it to your intro, add it to middle of the show, add it to when your ex, you know, the exiting the show all of the things, all of the things. Let me see. Let me look back. Thanks all. Okay, my questions at the end about topic. It’s just crickets at the end of the Oh, about time, but it’s just crickets. Jana, I know, well, here’s the thing, you first of all, you have to be very, very clear about how hard of a lift it is. So sometimes it’s such a hard lift, to get people to take action, especially if they’re not moved to be able to do it, it has to matter to them. So you have to find the balance between asking a question that matters and asking a question that is easy to respond. Because, you know, if it’s a little bit too deep, depending upon your show, if it’s a little bit too layered that question, it’s going to it’s gonna be too much of labor on their part to get your response. Yeah, and so you have to be able to balance that out and even tell them what you want. You can even say, you can even spell it out to them, send me an email and say, the episode with Patrick was amazing, because he made me laugh about, even if it’s just one word, you know, like, you can script it out to them. and have it be super specific when it comes to that. And also get one of your friends. And this is a this is a trick that I’ve used many times, get one of your friends to do it. Get one of your friends, just bribe them and tell them answer this question for me, recorded on your phone, send it to me, I’m going to play it on the show. And then that just shows people what it’s like. And also, instead of just using audience feedback for the show, you can also use with permission depending upon where it was posted. If anybody has given you feedback, generally about a subject. That’s also fair game, meaning if some if you are discussing a specific topic, and somebody discussed an image that is in alignment with your podcast, but doesn’t have to do with the podcast, but it’s something you covered. You can just address that information in the stuff that you’re talking about. Yeah, it sucks. Okay, we try to do you have any advice when we try to invite people and they don’t want to participate? I’m getting a hard time to get artists to participate in my buy gas. Oh, you mean like, as guests? Is Up To Me? I hope that’s what you mean. Instead of like? Yes, purchase? Yes. Okay.

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53:02All right. Good Parts, isn’t it? Yeah.

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Elsie Escobar53:03So I would say go for the people that you know, and go for the people who you feel are is going to be an like a yes. From the beginning. Now participation, though, is there a way that you can cover them in some way and then give them a more specific thing instead of like, I want you to come into my podcast and have a conversation? Because, for me, I’d feel a little bit more comfortable if I had if I didn’t have enough time. And I didn’t know mind you. I’m really good. I love being on people’s podcasts. I will say yes. But if if somebody doesn’t know what it is, make it like seriously, like, easy like, I have three questions. This is what the show is about. I would love it. If you can help me just have a really quick conversation. 1520 minutes answering these questions. Are you okay with that? And then you can start that process and make it the least amount of lift that you possibly can for people to be able to do that. Because we sometimes it’s the easiest, yes. If I can do it easy. Yes. And I can get like clear boundaries. More than likely, I’m more apt to say yes. For my show. Does that make sense?

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54:16Yeah. Okay, I started like that calling my friends. But then I’m seeing that when they call artists, especially when they have more followers than I have on Instagram. They don’t want to come.

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Elsie Escobar54:26Yeah, well, that’s don’t do that. Like I mean that that’s, yeah, Instagram has nothing to do with nothing. You just have to like, make sure that if you’re reaching out through out through them via Instagram, sometimes maybe like sending an email is better than being able to do something like that. And also, when you reach out to them, be very specific about something that you love about their artistry, whatever it is that they’re doing. Oh my gosh, I just saw your painting. Oh my god, I love your Dino thing that you made. It’s great. I’m having a conversation around the US. Blue in rooms. Okay. Are you wanting to do that? I think that you have a lot to say about blue. But I mean, it’s a little bit easier because that’s like, Oh my gosh, yeah, I’d like to talk about blue like versus Come on my show. Right? I have lots of artists come in and love art it’s in. So that’s a little to make sense. Thank you. So that gives you a little bit more specifics. And then that way you can craft the conversation around them versus them coming into your space. Right. Another thing that’s really helpful too, is if you make the intake process really easy, like so that we don’t have to like, in the other end of things, I get so many requests that sometimes the most, like when you send me a form that I have to fill out with all so much stuff, sometimes that like, makes me not want to do it. Because I don’t have time to do that. I want to show up for you. But have time to do all of those things. So if it’s just easy, and I’m good to go. I am okay. Thank you. You’re welcome. You’re welcome. Yay.

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56:08Let me see. Oh, look. Yes, Karen. I’m

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56:12so glad. I love it that you’re putting this information any ever data? Yes.

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Elsie Escobar56:20Tommy says I believe you have a website through pod page. You people can leave comments or record messages for you. I’m looking into it. Yeah, that’s really cool. It’s a great functionality to be able to do that. And yeah, Karen’s got a wonderful show. Karen. A slow look. Is her show. Is that right? is am I correct? It’s a long book.2Speaker 256:41A long look. You know, a slow long. It used to be a long book, slow art at the National Gallery. Oh, there you go. I got it. Okay, so you’re completely off?

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Elsie Escobar56:53It’s not complete? Yeah, look, it’s a long look. Please check it out. And then you’ll see she, she has a lovely podcast, and it’s short. So you’ll be able to like, get snippets.2Speaker 257:05The only reason I wanted to hop on was because I just had like one of my few guests on for the last episode. So I just went through the process that you described in Jana, which really did work well. You know, kind of just telling her specifically one and what, what I want to talk about and how much time it would take and it worked out well. So

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Elsie Escobar57:25well. That’s good. It was it was good to know specifics. So many domains. All right. Um, okay. I found luck, or reaching authors of the books I was reading. Yeah, that’s true. promise them, you’ll make them sound good. Yeah, that’s another thing. People get self conscious. And they don’t know like what this is going to be. And if you just make sure that you take care of them, and you nurture them, and because a lot of people also have, they’re self conscious, like not everybody just likes to get behind the microphone and do what we’re doing. There. Is that out? Thank God. All right. So I think that we are almost done, we have four minutes, I just want to reach some to tell you really quickly, just now I finally got to a place where I feel like I’ve got to make sure that I give a PSA out for everybody. You know, I’m not sure if you have heard that. There are people who anchor is somehow like grabbing people’s feeds and putting them on anchor and then monetizing off of it. And usually what tended to happen is because anchors free to create your show, right? Which is great. That’s amazing. And but because it’s free, and because they have a built in way for people to make money, then what they’ve been doing, people just found out that they can just make money by stealing other people’s work. And literally grabbing their RSS feed, creating an account on anchor that is not theirs. And then doing everything that like literally copying it, and then putting that out in the world. And they make money off of it. Because anchor is make, you know selling ads and whatnot. But the and at first I was like Well, yeah, that’s obviously that’s never good. In no way shape, or form. Is that good at all. But I thought that it was going to be it’s an Of course, you know, you’d send them a takedown notice and you make them go away and it sucks and they’re awful. But I thought it was just going to be through anger, meaning like it’s in the anchor app. Right. But now, I just found out that one of somebody who’s been with Lipson for such a long time, he’s got a show about whiskey. He’s got the whiskey cast, he just, he’s been podcasting for over 15 years now and he was alerted by a One of his listeners that his show on Google podcasts is showing up, there’s a dupe. And one of them is his regular feed, and the other one is an anchor feed. And there’s two of them. And I find that to be very disturbing. Now, I’m just like, why is this even hat? Like, how is this, this is so messed up that, that this is happening to people. And so I am just being very wary. And I just want folks to keep an eye out. I’m not saying their anchor v bar doing this to everybody, they’re obviously going for and I know somebody else also that had that same thing happen from a Lipson feed, they literally just suck in their feed, and they open up account on anchor and copy all the content, everything in it, like they don’t do anything, they’re just putting it out there. So just be wary and make sure that you check to see if anybody’s done this with your show, I doubt that people are doing this for shows that are less than having a bazillion different download numbers on there, or that they are somehow ranking at a specific amount. I don’t think it’s worth their time, unless they’re doing now like a tactical approach, because they’re trolls. And they’re just wanting to just create all of the podcasts ever. And they’re just grabbing people’s RSS feeds and then in you know, in the same way that you would sell network, like a network, amount of podcasts, they’re doing this with, like just a bunch of stuff. So my hope is that that is stopped

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1:01:33because

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Elsie Escobar1:01:35or anchor pays more attention to things like this because it’s completely not okay, if we already having such a hard time with RSS feeds and getting them on different sites. And then can you imagine having to contact Lipson having to contact anchor having to contact Google podcasts to get it off? It’s so messed up. No, there’s no voice somebody else’s voice. It’s your voice. It’s your content. They’re just putting it up there. So it’s like they’re literally just grabbing it and

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1:02:07putting it up there.

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Elsie Escobar1:02:09Isn’t that insane? It’s everything yours. It’s like there’s a clone of you with all your stuff. So I’m just sharing. It’s like identity theft to see Yes, absolutely. It’s your work. It’s you. But there. Yeah, it’s everything. You just like a double. And it’s happening on anchor. Yes. And Google pot. Yes, that’s right. And Google podcast does let you see who the shows RSS feed is. So thank God that they have that stuff. You know, with all the things that went in, there I am. I’m just like, I’m disturbed by the entire thing. It is just not okay. Anyway, I just thought to give you that PSA. As we wrap it up here. I am super thankful for all of you who have shown up to me today. And just keep an eye out help your friends. If you see something weird like that, if you happen to be searching for things I know there’s a lot of us here that do a lot of research all the time. And so if you see something weird and funky like that, tell your friends about it. And the more anger can take care of this in some way. There’s got to be some kind of verification. I don’t even know how that is happened that I don’t know what the logistics are. But that’s something to think about. that people are doing. Why do we can’t have nice things. So down so many different ways. It’s such a wonderful thing for people who can’t afford to pay for hosting, and they’re doing this, it’s just makes it bad. Like who thinks that Let’s steal these people’s content? And let’s just make money off of it. I guess I shouldn’t be so surprised. But anyway, thank you, everybody, for showing up. I am glad that you were here today. I hope you got a lot out of all of this stuff. says they are moving. That’s right. Yeah. All right. Anyway, um, let me know if you have any follow up questions, you can always email me. And if you came here via text, just go ahead and text. Me and we can follow up at another time and chat. Thank you. Thank you, everybody for coming. Yay. All right. And I will. I will see you in a couple weeks. Buh Bye. Oh my gosh. How do I stop this meeting all of a sudden I’m like, we make it go away. Patrick Keller, I still see you there.

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