08-24-21- Jess’ QA- Closet clean out, partnership and networks, and more fun parties planned for SPL
Q: [14:22] Karen asks…Are there places and experienced podcasts or can partner with on a new show? So she doesn’t have to do all the things. When I started out places like PRX, w NYC, we’re running incubators, where new podcasters could pitch their ideas and work with staff to produce and launch your show.
Q: [22:00] Clara asks…What I’m struggling with is whether or not advertising belongs in my podcast, how do they fit into the format?
Q: [35:40] Jacquelyn asks…I would love your advice on creating a pitch to be on other people’s podcasts as a way to generate more interest in mind.
Q: [34:45] When is a good time to start this. And what are your tips also in the outro?
What’s up sister. All right, how are you doing? Good. Hey, wait. You’re not in my ear. Hold on. That’s not where you belong.
Okay. That’s better. Yeah.
And did I just admit there she is Ms. Cheryl Holling.
Did you finally find earbuds that fit comfortably? This is the, um, these are the AirPods and they actually are that you get used to them. I’ve gotten used to them. They do fall out rather easily. But I mean, my hair usually kind of prevents that from happening. It just kind of hangs in my [00:02:00] hair. Like, especially if my hair is down, if I lose one, it just sort of like gets tangled in the web of curliness and then I can find it pretty easily.
The only thing is like, I mean, hi, Cheryl. Um, I’ve slept in them a couple of times, too. They’re really good noise. Canceling headphones. I have to say like, like, like bueno your photo, but, um, yeah, they definitely fall out of your ears when you’re sleeping. I never worry about losing stuff in bed or like in my room, because like, you can’t go anywhere has to be there because physics and logic just dictate.
And so, I mean, I’ve lost stuff for a while. Like, um, apple pencil, That’s right. I will. I lose those more often, but it can’t go anywhere. It has to be. It’s absolutely gorgeous. Where are you going right now? Me? Yes. Look at you. Not going anywhere. I had my, I had my [00:03:00] closet. I mean, you’re talking about what, what exactly looks good.
Okay, perfect. Okay. So higher. I’ve been washing it. That helps. Okay. Your hair. You’ve got a beautiful dress on your nails are done. You’ve got earrings on you just look like put together. Yeah, you look good. I do this. When I record my show every Monday, I try to, it really pisses off John pisses off John, but it’s the only time that I do it.
Um, cause I don’t like to. I really, I honestly, during the pandemic, the one thing I did not miss is going and getting a Manny petty. Cause I hate sitting there. I hate. I hate it. I hate it. I hate it. I also do not like massages, so I don’t want anyone. Not that I don’t like to be touched, but like, not by you.
Do you know what I mean by them? I’ll make sure when I see you, I have my selfie stick and I’ll just touch you. It, you look beautiful. That’s a really nice dress suit with harem pants. [00:04:00] Um, and, and, uh, , I’m just commenting on the fact that she’s wearing, uh, you know, I’m wearing my Santa Rosa. T-shirt that’s about his dress.
Brought it today. She, she totally brought it. Holly, um, came to my house last week and, and helped me with my closet. She brought me clothes. She helped me. Wait, wait, wait, wait close. So someone helps you with their closet, so they bring clothes for you. Well, she was, I don’t remember her. I want to say I paid her to dress me for she podcasts live.
Got it. But, but I think that’s what I paid her for. So she brought a lot of clothes like on that, like under that guise. However, when she was here, she also cleaned out all my clothes. So like, it sorta was like a twofer. So first we did all the cleaning out. Then I did all the trying on. Then I had to do just a wee bit more cleaning out to make room for the stuff that I [00:05:00] kept.
Um, but what she did was she made it really, first of all, there’s stuff in everyone’s closet that they don’t need, aren’t going to wear, um, or just don’t look nice. So she made me get rid of all of it, all of it, everything I was sentimental about, everything that like was almost fitting everything that was like had holes, every pair of leggings where like the band, it gets all crumpled in the wash, you know, like I got rid of.
And so now when I go in my closet, it’s very easy for me to just pick two things that don’t look like homeless person’s pajamas and put them on. It’s really easy. I wasn’t easy before, because what would happen was I would go in and I would see, you know, like the racks were bursting and then my clothes were falling.
Like there’s shelves in the middle. Like someone built wire shelves in the middle and, um, clothes just falling out at me. Can’t see my shoes. Cause it’s under a PA you know, it’s a big pile on the floor stuff coming out at me from like the top of the closet. Like I have like a big pink crate full of [00:06:00] like cocktail purses, like who the, I don’t need that many cocktail.
I don’t think you need one, one black one is usually sufficient if you’re feeling fancy. But I had like 12, I had white sequence. I had a furry one. I had one made out of a cigar box. It was crazy. So I threw them all away. I threw away 23 bags of clothes, garbage bags, not force flex. The big boys full of clothes.
No shit. Wait, wait, wait. So when you say threw away and by the way, I don’t know. Who’s at 8, 5, 8 donate Goodwill, Goodwill, Goodwill. Oh yeah. Good. So you didn’t, you didn’t okay. I thought you were saying the 8 5 8 is donut 20% of it still had the tags on. Cause that’s I just, I know. Cause I just, because what happens is like I’m in the mood for green dress, let’s say.
And so I’ve picked one on Amazon that I like, and then I’m shopping. I forget about the one on Amazon. I pick another one. And then, um, when I go to where [00:07:00] the thing I want to wear, I pick the one I liked the best and then I’ll pick it again, then I’ll pick it again. So the, so the lonely one is the one that I got rid of because it’s like, if I needed a green dress, I’m always going to go to this one.
So I don’t need to, certainly not. You know, so those are the things that I would get rid of. So yeah, so now it’s very easy. I walk in there, I pull two things out. It gives me time to be able to put on earrings, do my hair. It’s like, she’s like eliminated 20 minutes out of the day where I would just stand there, tired, wondering how the hell to get dressed.
And then why should I bother? I’ll just take him in pajamas. No, one’s going to see me anyway. And then I’m out the door. Well, that was my morning routine. We all need friends. Like I do that with friends. It’s called, do you really, really need this? And you put it in the pile like wa one where sometimes never worn or will not.
Haven’t worn in the past year or two or 20 years. And you do that. And it’s much easier to do for somebody else than to do for ourselves because everything is like, [00:08:00] clothes are easier because someone else will wear them. I have a much harder time throwing out like office supplies. Because like, you know, I have like a stack of notebooks that I’ve somehow collected.
Either people have given it to me or, you know, I went through a bullet journaling phase for 20 minutes where I thought I would do that. And I bought every supply known demand. And like, you can’t like, I don’t want to donate those things. I don’t want to donate notebooks or picture frames. Like, I feel like you don’t just use it.
Right. Like, I, I will use it eventually and I never ever do. So my office is a bit of a dumping ground for office supplies. And, and I mean, I don’t even write my own name. How many times even write your name once a day? I use, I drag it over from Adobe more times than I use an actual pen now. So like, we’re speaking about books.
Can I segue to it, uh, to a book that I’d like to recommend to anybody? Why not? I didn’t need an interview. Hi, Denise. And again, who’s at eight 50. I thought that was you. [00:09:00] That’s Jacqueline, Jacqueline, Jacqueline. Thank you for joining. Hello, Denise. You were a mystery, everybody. Thanks for being so descriptive today.
I know what you look like, even though I can’t see you. You do. I did one of those like blind person, um, descriptions on posts where you’re like picture is of a chubby woman with nerdy glasses. Hey, don’t hone in on my act. I know you’re not chubby, but all right. I mean the description. Oh, true. That’s true.
But I mean, like, I I’ve started to do those in my posts, but I try to make them funny, which probably isn’t helpful if you’re blind, but maybe they’ll get a kick out of it. Anyway, first of all, your Zoloft. You’re not Chubb Rubin ask you’re Ruben ESC. Okay. Now my daughter used to say fluffy. She said, you’re not fat.
You’re [00:10:00] fluffy. I body is totally apropos for, for the Ruby desk a period of time, because it was very hip to have curves. And you know, so I just pretend that I’m in a different time. You’re only supposed to have curves like here and here. You’re not supposed to curve here. That’s the problem is like the, the belly curve is not a nice curve.
It’s not supposed to be wide just long, you know, like just boobs. Oh, look at the paintings. I think you’re, you need to go revisit the paintings, but anyway, I’m going to recommend a book she’s on my bucket list of guests to invite, and I try and live by this, this creed, this. Motto motto. Thank you. Anyway, because there’s a biblical term that says you have not because you ask not.
And Ms. Terry Gross, as she wrote this in 2004, all I did was asked ladies and gentlemen, all I did was at [00:11:00] sounds like a great book. I love Terry Gross. She’s from Philly, which is where you H Y Y fresh air H Y Y. Um, I ordered this on Amazon use paperback version came great condition. I would have bought it full if there wasn’t used it doesn’t matter.
Um, and even though this is more for people who do interview type podcast, her forward alone is worth the price of admission. So I just want to plug that. She’s my hero. Um, I mentioned her in my pilot episode of my podcast, and, uh, I’m going to use some of her verbiage and just craft an email and say CA uh, T Ms.
Terry Gross. You should ask her I’m mad. Good for you. All you did was ask I’m doing the same. Yeah. And then I’ll, I’ll be on my next call and barf all over the place. Cause she said yes. And then I go, what do I do? What do I say? Say what you need to say. You’re good. [00:12:00] Take up the floor one more time. If I may, and then I’ll be quiet.
Okay. Like clubhouse, you know, you say you’re thinking to go and I’m finished. Um, so Clara, you work coming a day early to she podcasts live. Yes. And I can recruit, recruit you for the day, uh, on the 23rd to help me out with some corn. Okay. Because, um, Jennifer folic grants who is kind of the master coordinator behind the scenes, if she packets life, head Rachel chart, Yeah, she’s been very nice to me.
She hasn’t been a B, but she said, oh, you did give me, give me the people’s names. So I’ll give her your name. And there was somebody else a couple of weeks ago said they were coming early. Do you remember who that was? There’s a bunch of people. She has a list. No, I know, but they’re on our call specifically.
Who said they were getting in on the 23rd and I recruited them, but I can’t remember. I wrote their name down somewhere, but I’m like, you can go back and look to [00:13:00] see who was on the call. But other than I don’t remember, you talk about off the supplies. These are my journals that I write in. Okay. So when I go back to look at my notes of said conversation and who that was, I go, well, that’s clearly a problem.
I’m more organized than that. Trust me, but you can’t. Yeah. Organization. I don’t know how people used to do it, honestly. It’s crazy. Okay. So no, I’m when it comes to my podcasts and business, but when it comes to my note taking, I could be a little bit. No, probably need some hype more hype. Anyway, this is Cheryl hauling and I’m done right on.
All right. Wait, someone’s trying to get in. Could it be Andrea Callender? Hello? Hello, Ms. Andrea, she’s connecting.
All right. Hi, Andrew. Nice to see you. All right. I have two questions for today, [00:14:00] so I’m gonna get started with those. Um, and then we’ll just pop into whatever you guys want to talk about, but let’s start with Karen’s question, which I’m not sure I can answer to be honest with you, but I’m going to, maybe some of you can help.
All right, here it is. I had it. Okay. Karen’s question. Are there places and experienced podcasts or can partner with on a new show? So she doesn’t have to do all the things. When I started out places like PRX, w NYC, we’re running incubators, where new podcasters could pitch their ideas and work with staff to produce and launch your show.
But I haven’t seen programs like this in awhile. So what you’re actually looking for is something free. Is that the question? Well, I don’t know. I mean, free is always good, but I just simply don’t know what what’s available out there. You know, if I want to, like, you know, I have a couple of ideas for shows, but I’m tired of [00:15:00] wearing all the hats.
And there were, like I said, there were these, you know, a few years ago, there was all this great stuff going on, where you could. A lot of these took place at podcast conferences, but, you know, you could pitch your idea to, like I said, in my CV or Google podcast or whatever you have left for PRX at mine, right.
The PRX. Right. Um, and you know, you’d be able to at least get guidance or work with a team. In other words, you just, you got some help in developing this. And I haven’t seen anything like that in quite a while. And I just don’t know if podcast, if that’s been replaced by, you know, podcasting companies or, you know, how they’re turning into these media companies on their own.
That’s what I mean. I just don’t know what’s out there. I have not seen programs like that for like the general population in a while. Spotify runs them for women of color a couple of times a year. And that is the only [00:16:00] ones that I know about PRX. I think also does people of color. But those are the only ones that I know of.
However, there are a lot of companies that do that, including, um, the company that the super squad is partnered with. Um, pod hive, it’s, uh, Tracy long to forge has a company called produce your podcast. I was going to suggest that yeah, they do all the things care. I mean, like, I mean, as far as helping you develop like a consultant, it’s possible that you could just have, you could talk to Tracy, you could talk to us in here.
I have another friend named salmon. You could talk to, to help develop the show. He’s a playwright, um, who now works on, uh, a couple of different, pretty high level podcasts. And he was sort of looking for projects and stuff. Like he, I don’t, I think it’s pro bono, but I mean, he’s just looking for interesting audio products to like work on.
Um, and so you can probably ask him whatever questions you want, but, um, yeah. I don’t think that they’re free and yeah, it hasn’t been in a [00:17:00] while. And I wonder if that’s because like a lot of those programs, once you would apply would fly you somewhere and have you do the stuff in person. Um, and they haven’t been able to do that.
Oh yeah. Andrea posted something in the chat for iHeart, the next great podcast. Well, that’s right. That’s great podcast. I heart radio search for the next grade podcast and it’s a $10,000 project fund. That’s certainly fun. You could try that. Um, but yeah, try Tracy, because, I mean, I know a lot of people that use wheat, we use her, um, for our show, she does a lot of our stuff.
Um, Clara says, are you wanting assistance or a mastermind sounding board type thing? It sounds like both a little. Yeah. I mean, yeah. You know, like for example, I started reading Eric Newsome’s Mo a book, what does it make some noise or something like that. And, you know, he talks about scenarios where people would come to him with story ideas.
I mean, this seems to be more of a [00:18:00] radio production kind of situation, but basically people would pitch him stories and then he’d help them revise, you know, refine them. And then somehow I don’t know how the actual production would get done. You know, whether that person would do it all themselves or if they would work with his team.
I just don’t know what these companies, I guess, I guess it is companies how they handle it. So, yeah, so it’s really both ends. So for the production side, Tracy has an intake call with you to find out what all your needs are. Um, and then. You know, like for us, we wanted her to do, um, transcribing. We wanted her to do, um, the show notes.
Think we wanted them to do email, but I ended up doing that or I gave it to someone else to do. Um, there’s a bunch of stuff, social media, they can do all of it. We happen to have another social media team, [00:19:00] so we didn’t hire her for that, but they do everything. And then they gave us a checklist of what we needed to do, give them an order to turn it over, like user and pass for active campaign user and pass for WordPress, whatever.
Um, and then you sort of do like a trial run week. I mean, for me, I mean, I don’t, I don’t remember that it was like the official process like this, but I do remember like the first week, like, I, I was like watching like a Hawk to see like if it was getting done properly and I would fix it and she would send me a test and whatever, just to make sure it was done properly.
And then they sort of just run with it ever since. And now I don’t think about any of those things. You just do it. So, um, Probably, yeah, it’s going to consist of an intake call a needs requirement list, and then you’ll get homework and then you just hand it over, but that doesn’t really come with a mentorship.
So, and, and I didn’t ask for that from Tracy. So I don’t know if I need that. I mean, I will say that she’s capable of doing it. She’s doing a hot seat session [00:20:00] at CIPA. live this year. So like for about 40 minutes, like anyone can go up on the stage and tell their problem and she’ll solve it. So I could imagine that she’d be a good person to like bounce stuff off of, and if she doesn’t work, you can always look for more mentorship outside of them.
But she’s just an example. I can’t think of any other of the time I had like journey girl magic is another one. She does production also, but I don’t know to what degree the, the VA stuff I’d have to look. Um, but I know, I know a lot of, um, audio editors and producers, but I don’t know that they necessarily do all the things that Tracy does, like the transcription and the social and the emails and stuff like that.
Um, I can find out that’s okay. That’s all right. If you guys know anyone, uh, or you use anyone, you can certainly put it in the chat here. Um, I’m happy to take your reccos, um, mastermind wise. That’s a good idea. Isn’t it? To do like a high level mastermind I’m [00:21:00] into that. That’s an interesting idea. Oh, thank you, Andrea.
Oh, well you should have spoken up like what, five minutes ago. Okay. So Andrea does that. She does production as well, but she does story concepting and strategy coaching. So, so off you go. That’s perfect. And I mean, I don’t know if she has, um, bandwidth for another client. Well, this is super, this is super, super, super early days, you know?
Okay. All right. But, but Andrea Callender and she’s a squad member and she’s in she podcast live. And if you forget, you can just ask me and I’ll give you her info if it’s too much time goes by. Okay. Okay. Um, Clara sent me a five-part question earlier today. So let’s start with part number one, Shelly. Well, some of this comes from last week when Elsie was addressing my question.
I was in route to the car rider line. And so I couldn’t really like pop in and ask a clarifying question. So I had to do it on a separate week. [00:22:00] Okay. But, but I wasn’t there and she’s not here. So I’m going to try and do the best I can. Um, I’m just going to read it to you guys. Okay. I would like to loop back up to my question about advertising and a little clarifying information.
Oh, that’s not really an LC topic anyway, but up the feedback that LZ provided about joining a network and being picky was really helpful. I should have phrased my question differently. What I’m struggling with is whether or not advertising belongs in my podcast, how do they fit into the format? So you have three, so let’s just start one at a time.
Okay. Um, one of my podcasts is great monologues coaching call podcast, where I give advice to high school students preparing for college auditions. The main purpose of that one is to promote my actor coaching courses, as well as providing helpful information for my target demographic. Okay. So the question is, does advertising belong on this podcast?
I mean, I’m of the opinion that no podcast is above. Advertising if it’s done the right way. [00:23:00] And I know that later on, you mentioned some stuff about like prerecorded ads and things like that. I don’t think that I would use those, but I think with any kind of media, when people are consuming media, they sort of expect on some level, like at least like a bookends of like sponsored by this or Hey, try this out.
Or, um, you know, and actually if, if your target audience is college kids, um, or high school kids who high school kids, I mean, there’s a lot of different sponsors trying to get in front of them. So their parents, I mean, honestly in all life, their parents, their parents that find the podcast or the information, send it to the kids is kind of how I imagine that workflow tends to go.
Yeah, that sounds right. So, I mean, I don’t think it’s above it. I, I, I personally do not. I don’t want to say don’t believe in that. I don’t believe in the sponsor, sending you a prerecorded commercial, if you want to prerecord your own host [00:24:00] read, that’s fine. But I don’t think that what they’re going to send you is going to be nearly as effective as your opinion on whatever it is.
So I find it’s very jarring when podcasts use those. I mean also like, yeah, if the audio is mixed differently. So like, like the only example I have of this is a sleep with me podcast, which I’ve talked about before, but like sometimes he pre-records his host reads and then like, he’s got this real low monotone and then it’ll just be a little bit higher of a volume.
And it just sounds, it’s just like, it’s a little jarring. So I agree. Um, but, but I do think that it’s relevant. I think you could find a lot of relevant sponsors for it. If you wanted to monetize it that way you can. One of my other podcasts is a straightforward yoga and mindfulness podcast, part of my freemium yoga business model.
And does advertising belong in a place where I’m asking people to whittle away distraction? I mean, yes, but they should probably be products [00:25:00] that go along with that theme. So like, if you’re wanting people to whittle away distraction, you know, like I don’t know that I would necessarily send them down a path of like a shopping path or like a, you know, like a bio, all the things path.
But like maybe if there’s like a ADHD product, if there’s a journaling, mindfulness, anything like that. I mean, I would definitely hock that on there. I mean, because I mean, I would also say don’t make it part of the meditation. Like it’s gotta be before you asked him to stop being, I mean, you know, distract them first.
And then tell them we’re getting rid of all distractions. Cause I’m going to be part of the problem and the solution. This comes up because I talked to the, um, ASA table at podcast movement and I had always sort of dismissed. Um, in fact, I’m sitting here looking at it every day cause I still have her card.
Yeah. Um, and so it just, it kinda got me, I [00:26:00] had never thought really about it. Never felt like, um, joining a network was the sort of thing that was what I was working towards with the podcast. But then after talking to her as a specifically, how that, that network is built, it’s like, so what’s the benefits of joining her?
Well, the thing that’s different from hers than just a straight up, um, joining a network and, and sharing, getting at yours is that, um, for, well, one is that she specifically targets the smaller and mid-sized podcasters as opposed to trying to get them. The big dogs, but then also there’s a, there’s a mastermind component.
It’s sort of a networking community component to the membership. Yeah. But does she, but is the network being sold on like, does she sell ads on the network as a whole? She does. That’s my understanding is that she, she has an advertisers who want to find these podcasts people. Okay. Yeah. Specifically the smaller podcasts where [00:27:00] there’s a really tight connection between the host and the listenership and they find that valuable.
So yeah, I mean, in that case, I feel funny. I, so I’m a w as you guys know, I’m a web and graphic designer before I ever did podcasting. And the web designer in me wants to know why you would join a network and send traffic there. When you have your own website, that you could build your own brand and your own traffic.
I mean, because traffic is like an SSRI, right? Like it builds up over time. You don’t just turn on traffic one day and turn it off. If you don’t constantly work at getting your website to be looked at and looked at and looked at then like, it’s sort of like, it’s never going to be looked at. So when you join a network, most networks want you to send people to the network.
Sorry. I keep hitting my mic. You send people to the network. So like the Aussie, I don’t know that Marla does that though. Like the ASA academy. I don’t know if it works that way, but a lot of people [00:28:00] join them because the network promises all this exposure, but really they want is your exposure. You’re the one that bringing the exposure to them.
Like every time I’ve investigated a network where someone’s like, I don’t know if I should join it. I look at these people’s traffic and it’s like booming. I look at the network traffic and it’s like, terrible. And I was like, and you get to pay. You’re paying that. To make them more successful, way, way to go.
Great job. But, um, but I mean, I don’t know that that’s the case with her. I mean, I, I think we’re always a wonderful person. I know she is extremely well-intentioned. I know she really likes to help, um, develop women and podcasters. So the membership I fully believe in the network is just something where the reason I asked you, like what the benefit is is because if she’s just a sponsorship sales person, then I would say, yes, if you can still have all of your, um, calls to action and everything else go to your show, your website, then I would say do [00:29:00] it.
But if there’s some kind of obligation where you now live here, then I don’t know that I would, that’s really helpful to think through it because, you know, yeah, there was, I think I was having a hard time sort of pulling apart some of my different thoughts and feelings about adding advertisers, joining a network and yeah.
Something else you said last week that was really helpful was, is because I have been listening to podcasting, to podcasts and dabbling in podcasting for so long. There is a portion of me that’s like from the way, way back. And so some of the new favorite ways of doing things and networks and all of this, I’m like why?
Because I’m in, so in that sort of Indy mindset and, and so it’s like, oh, I don’t have to be like, it’s, I’m not impure.
I’m not from that far back. But I often am like, why, why do we have this? Why do we need this? This isn’t useful. This isn’t helpful. Like, I’m definitely not paying for it, like that kind of [00:30:00] thing. Um, so yeah, I’m right there with you. It’s just that in hurricanes, she is really working hard to do something that benefits as the mastermind, as like a.
A group think as like a, you know, like she has education and I know she has webinars, I’ve been on, I’ve been asked to be part of some of them. So I know they’re good obviously, cause I’ve been on them. So, um, so I mean, that’s not the part that I’m having in high. It’s really just like how much, how, how much of you is now hers?
Because if I were to do a network, I would want all of you to be mine. I wouldn’t want you to send people, you know, if I’m hustling, I would want, you know, the network that I own, like podcast one, for example, like Adam Corolla, like they don’t have a separate website that is podcast one that is a podcast.
One show, same with mid mid-roll or, um, you know, like they don’t, they don’t, they don’t let you have your own identity. If you’re part of a network, that’s it? You are. [00:31:00] Part of the product. So maybe ABC show over any other solution. Yeah. Yeah. When you go to look up Ellen that’s on abc.com/ellen there’s no, I mean, there’s ellen.com, but I believe it redirects.
So, um, yeah. Okay. So the last part, oh no, maybe it’s not, you can actually skip that because I mean, we, we kind of get to the last part. Yeah. It was, it was basically about audio, dry fish, because I don’t want to do mid, but then, you know, I feel like I’ve teased out what I’m looking for and all of this around thinking about the network and a relationship with advertisers and that sort of thing, because something else he said last week made me think, oh yeah, I am sort of like stuck in this like past mindset and I do need to acknowledge it’s a new day and these are new podcasts.
And so, I mean, I read that. You just said you’re not terribly picky about who wants to give you money. And I’m sort of on that train as well. I mean, in contrast to Elsie who likes to like research people to death to make sure that they haven’t. They don’t [00:32:00] have anything shady in their past. Like she wants to sleuth them to death, so not to death, but you know, she’s cautious.
I’m less. So, um, I like to know the product is good if I’ve used it. I would like to use it. If it’s, if it’s hardware, software, I want to at least poke around in there and know that it’s user-friendly, even if I don’t need the service, I want to at least be able to log in and be like, oh yeah, you can do this, this and this.
Um, but yeah, that’s it for me. I mean, and I don’t necessarily think it has. I mean, like, I think for the high school, one pet food, I think it would be okay for audio drama. Pet food is okay. I think for, you know, I think pet food is like, sort of like a, an overall one or like, you know, like a spot, um, reply, all just had a big fit because Spotify put an ad for the military on one of their shows and they like apologized on Twitter.
Like it was like some big crime that they, that they are recruiting for the U S military. Because they had no [00:33:00] choice because they were on a network, but like, there’s not a lot other than gambling and porn. There’s not a lot that I would probably object to, I think cigarettes and alcohol, but I think that’s illegal on radio, on the audio anyway.
Um, I don’t think my teenagers, well, they would probably go with what the teenagers hearings. She’d be a little fussier. That’s true. You don’t want like, I mean, because yeah, you don’t want anything. That’s gonna make them misbehave. But other than that, I mean, I think you’re good. Okay. So that’s like a, that was a two-parter.
Okay, good. All right. I hope that was helpful. Um, does anyone have any additional or followup questions? You can put them in the chat. Otherwise we can talk about whatever you want, whether there’s a lot happening in the chat. I sent you a couple of questions by email too. You did. Oh, okay. Let me look. Hold on.
Thank you. No problem. Thank you for telling me because [00:34:00] they may have gotten lost. Um, there it is. Okay. Got it. I would love your advice on creating a pitch to be on other people’s podcasts as a way to generate more interest in mind. When is a good time to start this. And what are your tips also in the outro?
How do you decide where you want people to subscribe private radio? Oh, um, so the, so let’s start with that one. Cause it’s shorter and easier. Okay. Like the, the calls to action at the beginning or the end. Um, I almost never done subscribe and rate because it’s not really that reliable apple keeps changing the rules as to like what, what you need in order to be at the top of the chart.
So I just sort of ignore that chart and I want people to follow me on Instagram or sign up for me, you know, like follow me on social, sign up for my email because. Channels, you can control, you can control your content on all the, not that you’re not controlling the apple content, but you [00:35:00] can’t control where you rate.
So like why, you know, why bother? Um, so I, okay, good. Yeah. I mean, it just makes no sense to care about apple at this point, especially because right now they’re buggy, buggy, buggy. So they’re not even, they’re not even helpful when it comes to podcasting anyway. Okay. Okay. So the next part is pitching to be on other people’s shows.
So the tip there is, um, whatever show that you’re pitching, I feel like you should be looking to add value to whatever conversation the sh it’s the show’s mission to have. So like, if it’s the show’s mission to have, you know, to talk about like reproductive issues, I mean, have one, or at least know someone that’s had one that maybe hasn’t been covered as heavily.
You know, or, or that’s unique or, um, you know, and, and I mean, I’m [00:36:00] just thinking like, cause I had an interview show for a while and the thing that was pitched to me the most often was I was miserable in my job. And then I broke free and now I’m living my best life. And I mean, it was like, everyone’s same story, but this like the actual conversation I wanted to have is like, what happens when it all goes to shit, but not like the, not like the, I don’t want to hear about like how shitty it was in your job.
I want to know how shitty it is being. I wanted to know how shitty it was being an entrepreneur and how you fix those things and how you overcome those hurdles. So, um, I didn’t like those pitches that were like, I was miserable and then I found entrepreneurship praise Jesus. So, um, I would rather, or praise Oprah I guess, but I would rather, um, say yes to someone who is at least familiar with the topic of conversation and can.
Offer a different twist on it. It also helped if they had like some credentials. I mean, Jackie, you’re the, you’re the [00:37:00] plant. You have a show about plants and stuff, right? No, no. I’m overcoming working mum burnout. That’s right. Yeah. Sorry. It’s hard when I can’t see your face. Yeah, I do apologize. And, and that’s the thing.
Um, I think, I think, you know, I, maybe I shouldn’t be pitching myself on burnout podcasts. Maybe I need to be pitching myself on other podcasts to talk about burnout, or I just focus on saying, okay, my skill is a behavior change scientist, and I bring this multi level approach to burnout so that it’s it’s different or something.
First of all, the fact that you’re a scientist is different. You let’s just focus on the word scientist. It’s very rare that a person wants to talk about burnout. That wasn’t right. Burned out. Not saying you weren’t, you could have been burned out. You could have been like the burned out working mom, but the fact that you’re a behavioral scientist, that’s, what’s interesting because very few people are [00:38:00] going to want to talk about that topic and have, and be a scientist because you didn’t say psychologist, you certainly didn’t say life coach, you said scientist as in experiment, hypothesis conclusion.
And that shit is interesting. That’s something that I would want to hear is like, what did this scientist find? And how can we, you know, that’s like a, that’s like a, what’s the word? When you have, you know, credential, that’s a credential that I would perk up to as a scientist because everyone has a, a way of dealing with burnout.
And some of it is permissive and some of it is very strict and some of it is food related and some of it is being outside and exercise. And some of it is medication. But for a behavioral scientist to tell me why my brain is doing something. That’s very interesting. So you could actually pitch all kinds of shows with being a scientist.
You could pitch entrepreneurial shows, especially cause you’re doing working models, women empowerment shows you could [00:39:00] do. Um, like, I mean, I mean, I don’t know about like, oh, I don’t know. What are the kind of shows are there? Like authenticity shows like shows about people who are like trying to, and, uh, be their best selves.
Um, that’s a lot of pressure, you know, being your best self all the time. Like people who have shows about being their best selves all the time. I feel that pressure, not to be my best self all the time, but to, you know, but to like, not be a terrible person. That’s a lot of pressure for me. I like just to come to that once in a while.
Um, and I think burnout, I think, I mean, I’m guessing Jacquelyn because like, I’m not a scientist, but I’m guessing that’s what causes that is that we’re not nice to ourselves. We’re guilty. And then we just keep, like, we just keep palling it like that weird. Like I need to at least do this today, or I can’t sleep.
I can’t live with myself. Um, instead of succumbing to like what you actually feel like doing. So there’s all kinds of shows I think that you could pitch yourself on. Um, and as far as the pitch, I [00:40:00] would even say that I’m reaching out to you today talking about burnout, but I’m not like every other person who’s pitched.
Who’s pitched this to you. I am a behavioral scientist. I have studied this for X amount of years. I have discovered something really interesting about the brain and how it works. Um, I will be happy to tell you more about it if you want. Otherwise I’ll let it be. And then, um, oh yeah, brain science for sure.
Absolutely brain science. Thank you, Karen. Um, but I wouldn’t give them all your cards. I would just say I’ve been studying this for years. I found some really interesting stuff. Um, I’m happy to, you know, I’d love to talk to your audience about it because I think that, you know, people who adopt this mentality tend to have whatever success they have within whatever amount of time they have it.
Um, you know, and I, and that’s all, I would make it real short because if they want to know more, they’ll ask. But if you list every credential and if you list some case studies, and if you list like, I mean, list your credentials, like I wrote a book and I was on this show and that show and this show, and that’s [00:41:00] fine.
But I’m saying like, if you tell them the whole story in the pitch, it’s too much, I’d rather you just be like, I’m a brain scientist talking about this. Would you be interested in having me on if so, I’m happy to tell you more or. Hop on a call or whatever, but always keep the first pitch short because sometimes, I mean, like in our case, people pitch us, like at least once or twice a day, we don’t even do interviews.
So you never know, or it could be an older show that like hasn’t been updated in like two years. So just be careful of that too, when you’re, when you’re pitching. Um, thank you. That’s so great advice. The war, when do I had a first season or like, yes. I mean, honestly, you’re not pitching the show, so it doesn’t matter.
You can go on any time, right? Like you don’t even have to have a podcast to pitch this concept. Um, the fact that you’re a new podcast or means that you’ll be a really good guest. I mean, cause podcasters always make the best [00:42:00] guests cause they know how to behave themselves. So, um, you’ll be a really good guest.
Um, but I would leave that as like a. Like a throwaway line, like, by the way, I’m a new podcaster. Um, and I’m really enjoying it and I’m, you know, I’m hoping that you’ll, um, you know, let me be on your show too, or something like that. You know what I mean? Like, um, but as far as when, I mean, I would say, I would say, you’re ready now.
Is that crazy? You guys think I’m crazy for that? Yeah. Clara says they can offer building billion platform. Yeah. You don’t release a book unless you’ve, unless you have some yeah. Like some social media and stuff. Yeah. And Cheryl says, you should ask Terry Gross. Does she have a podcast? Hello, fresh air. It is definitely a podcast too.
You get it? Absolutely. But again, if you don’t show, I will have to kill you. And, uh, but I would get her book. I’m gonna get her book. I’ve been happy for you. I really would be happy. Yeah. No, really I’d be [00:43:00] happy. I’d be happy to, I’d be overjoyed before. Oh God, come on. It’s just, and she she’s interviewed everyone in their mother, so why not you?
Um, what else? So I hope that was helpful. Um, thank you. Thank you. What else? We have like 15, 20 minutes. I know. I have a question for everybody. If they’re familiar with the national podcast association.
Yes. I heard about it. I was like, can you talk about being happy and going, you know what? You, you have good ideas and they get snatched. If you don’t do anything with it. Because I started my voices in podcasting clubhouse, the idea was to do a voices in podcasting website today it’s brand new it’s brand new.
It’s called. I found out about it through Micah Thomas, who is the creator and CEO of story more. If you don’t know about story more, which I believe you do, Jessica, they were very involved in, [00:44:00] um, pod, all the podcast conference, because I’m still learning who they are. Anyway. Um, I have two of my colleagues, um, Jody, Crangle, she’s the first one on there, their landing page for members.
Uh, cause there’s two, there’s like five levels of membership you can join, but it’s very intriguing. I’m joining them. I’m asking them a couple of questions. I’ve yet to hear back from them, but there’s different levels you can join, but it’s a great resource to have. Your podcast on there, because whether you join at the corporate level or expert their landing page, your podcast is linked.
So your cover art links to your website. So it’s another way to have a, like a second website, if you will, for your podcast. Um, they also have a conference, which I’d love to talk to the planner on this in Milwaukee, in December. No, thank you. Um, right. I don’t even need to say any more about that. Everyone kind of [00:45:00] went like, yeah.
So my question to them is, do they have a virtual, uh, will they have a virtual way to virtually attend there? In Milwaukee and December, um, one can hope they also interview. If you do to the corporate level, they interview you for their podcast. But I asked them, how do I listen to your podcast? Because I looked for it, but they’re a new entity.
Their credentials are very impressive as to who founded it. But I thought if you guys weren’t familiar with it, it might be it’s. And when you think about how much you’re paying for a year, I don’t even know if it’s a yearly membership or if that’s like a one-time fee, but it’s not a lot of time fee. It does.
And it’s amortized over 12 months or lifetime. It’s not a lot of money to get your presence out there again. So I just wanted to mention if you weren’t familiar with thanks. Cool. I’m knitting. I didn’t know anything about them. I’m not sure how I feel about it, to be honest. My first instinct is to always put everything down that people try to do.
I left air [00:46:00] so glad we’re on this Q and a call to get me encouraged. Thank you very much. I just feel like everyone’s trying to do grab a buck. So it’s like, I know I’ll make the national podcast association, but like it’s not an org. It’s a comms. That means it’s for profit. What are they doing with the money?
You know what I mean? Like, I don’t know. I just, I don’t know. What is your end game to having this? Are you going to certify me somehow? Is it if it’s just a directory, there’s a billion directories, you know? So like for $400 you get featured on their home page, you get an interview from them, an article about you you’re listed on the current members, weekly posts of your show.
Um, monthly newsletter. I don’t know what that means. Are you in the monthly newsletter? I guess? You get an official certificate, a welcome package, lifetime digital subscription to podcast magazine. Oh my God. No, thank you. One free year of story. More premium tier service, NPA hoodie, hoodie. All right. And you get a [00:47:00] one-on-one hour session with Allison.
I mean, so far it’s not anything I couldn’t get somewhere else that doesn’t make it bad. But for national podcast association, like they usually like try to be like lawmaking or sponsored like event having or scholarship creating. Like, I don’t know. Am I wrong? What do you guys think? Maybe I’m wrong. I should just be nice and be quiet.
Well, it’d be nice if somebody, you know, had an organization that would help set standards like Jess, you remember as a former designer, like AIG GA or graphic artist skill, right. They used to those, they produced like really helpful. Annual guides to pricing best practices, business practices, and, you know, even, even defining all the different roles in podcasting now, which has been, as Clara was talking about how this industry has changed so [00:48:00] rapidly in the last few years.
And nobody quite knows what we’re talking about in the lab. There’s not even an agreement on like, job descriptions. So if an organization wanted to come out and address that, that would have tremendous value. Yeah. But podcasts magazine, which can get, you might still be able to get for free. Okay. I’m all set.
Well, I suggest Ms. Jessica and Karen, what you just brought up is beautiful that you contact them and make an Alliance between she podcasts and national podcast association. They’re women give them a break. Come on. They’re women. Okay. Well, I’m just saying. You know, I w what did they say? If, if you’re unhappy with something, change it, you know, maybe just come to them as the expert in the field that you’ve been in a lot longer than they have and bring it.
Okay. All right. I don’t think I’m empowering you to do it. Karen. Karen. So I’ve been [00:49:00] learning about my human design archetype, and that is the projector, which means that in order for me to be successful in any project, someone has to invite me to do it. So if they’re going to invite me, maybe I’ll do it otherwise.
No, I’ll think about it. If they invite me, don’t tell them to do it either. It’s not the kill joy, are you sure? It’s not the kill joy, right? It’s not. That is probably part of it, but no, it’s not the kill joy. I mean, I just, I don’t know. I just, I don’t see what they’re, I don’t see how, what they’re putting together benefits anyone, but them so far.
Okay. I don’t know enough about them to defend them. I’m just presenting them as, because you know, story more and made an Alliance with them. I found out about them. I know two of my colleagues have joined them and I just saw this as a, and maybe the fact that they’re not replying to my several questions that I had along some of the lines of what’s been presented here that may be, who knows, but I just wanted to mention them in case anybody else was interested.
But, [00:50:00] um, no, no alliances. I mean, I had someone else come to me. Um, uh, state of the women podcast network, um, ANU barbed-wire she? And she does all kinds of like webinars and she wanted to, she wanted like a partnership where people could sign up for her membership and then somehow get a, I don’t know, like a ticket to the sh to my show or something like that.
And I was like, but logistically, how’s that going to even work? Like, like you can’t just check out here. Magically have a ticket somewhere else. Like it’s two different companies. It didn’t make sense to me. Why would I donate tickets? How much am I going to get? You know, her, her membership was like 1 25 and our tickets are like two 50.
So it just, none of it made any sense. And I was even invited to do that one, but I said, no, cause I just don’t. I don’t know. It has to really be a win-win for everyone. And so far the pocket national podcast association is I’m getting a [00:51:00] win for them so far, but yup. Yup. Yup. Jessica’s she’s she’s on it.
She’s she’s presenting your case. Yeah. She’s on the hotline. Would you like to talk to him? Oh no, I’m hanging up. Don’t you do it very funny. So what else do you guys want to talk about? Anything podcasts live baby. Let’s rock and roll. Um, yeah. What else do we need to know yet? Yes. What do you need to know?
I mean, I don’t know. We’re definitely having a slumber party Friday night, so that’s going to be fun pajamas. She
I’ll I’ll work on that, but yeah, I mean, we’re definitely having a summer party. We’re definitely having a garden party as the opening party. That’s going to be very pretty. What the, that, wait a minute, we got to bring our shovels with us, gets a garden party, [00:52:00] a party. What do you mean? It’s a party with flowers in a garden means pretty lights and like, you know, a garden party think like British think like AMA that’s garden party or they always had parties.
Yes. Down to Nabby Ray frilly. Yeah. I was thinking I’d love this. She did turn up with the shovel to the Queen’s palace instead of a hat. That would be amazing. Um, but no, it’s going to be really good. Um, we just signed a contract with Cameron Esposito to be our keynote speaker. So I don’t know if you guys know her.
She is the host of a show called query, um, where she talks about uncomfortable topics in the LGTBQ plus community. And she’s also a standup comic and she’s hilarious. So, um, she was a stand-up comic before she [00:53:00] was, um, a podcaster, but we’re excited to have her and she’ll be like an opening keynote. I think we have a couple other keynotes too.
Like Dimona Hoffman is going to be there. And, um, the satellite sisters, I don’t know if you guys know who these people are. What’s going on. What’s happening. Hi Tommy. We can’t hear you, but clearly something’s funny. Oh, someone said, hi, Tommy son. So this is Ethan learning to drive. He’s learning to drive.
So we’re going to attempt to drive one of those. When, when my daughter was learning to drive, I had a, um, it said, it said novice driver, nervous parents. So like with either of us and it was right. Be careful around us, both. Okay. Can you see me white knuckling? It’s not because I’m in being kidnapped it’s because she has, right.
Yeah. [00:54:00] I mean, how’s it been going teaching? Like, is it been stressful for either of you? Has it been stressful for, you know, learning, running. I was really nervous, but now I’m fairly confident behind the wheel. I just need more hours of practice to get experience. Doesn’t he have the best voice he does.
He’s a very mature radio voice. Yes, I agree. There’s your, there’s your ad ad voice. He can do
theater guy Clara. He’s a, he loves the theater. So he’s a good boy. He just got, he just got Tevye in Fiddler on the roof.
I was grandma’s sidle when I did Fiddler on that. There’s a lot of screaming. She does screaming. That’s very exciting though. Congrats. That’s really tight. [00:55:00] Tevye has a big role. Nice iconic role. So when you guys get back to the beginning, did you, did you say anything about the, um, I see you’re still moving forward and I know last time forward, and we’re going to request that when people get their registration badge, they either show proof of vaccine or a negative COVID test.
That’s been taken in the last 72 hours. Um, that’s really the best I can do because there’s legislation in Arizona that prevents vaccine mandate and mass mandate, which is crazy. But I don’t, like we talked about last time, you’re setting up, you’re setting a tone. You’re letting people know it’s okay to have your boundaries.
It’s okay. That, you know, you’re kind of setting a tone. I think that that’s helpful. Cause you know, I went to a gathering. Probably should have gone to, but I was trying really hard to kind of keep my distance and everything, but nobody, you know, it wasn’t the culture of that event. And I, I thought, you know, it’s hard when everybody [00:56:00] isn’t of that mindset, you know, when people are asking or checking or, you know, nobody’s wearing a mask, you know, so yeah, the vaccine thing’s going to change now that Pfizer has been approved fully approval.
I think we’re going to see a lot more vaccine mandate. Why would you think people were waiting for that one? Like what was wrong with the other two? None of them have full approval. They all have just the, um, the emergency use authorization really well. That is a big deal then. Isn’t it? It was, that’s why it was a headline with the military had to apply or had to request that the vaccine be mandated because it wasn’t fully approved.
Now that it is. The military can require it without to be had. Right? Like it’s no longer dangerous cause it’s FDA. Right. I don’t know if there are no arguments to be had. I mean, lately. Yeah, yeah. In our circle, perhaps no arguments, [00:57:00] but yeah, no, I just mean less argument can be done. Yeah. Yeah. They were also saying like businesses could, um, if a business wanted to mandate it for their, their employees, they could feel better doing it.
Cause they’re mandating something that’s FDA approved as opposed to something that is not. And then they could put on their storefronts, you know, all of our employees are vaccinated and create, you know, there’s legislation. No, no that says you can’t do that in any business. Even though I don’t have a business in Arizona, like the hotel does.
So I wonder how that’s going to work. Yeah. A little happy dance. That’s going to be. Yeah. Oh, you did. Were you worried about that? I mean, I know I got a lot of emails and people were worried about like, for showing up with a bunch of people who aren’t going to be forced to do anything, but especially after podcast movement was entirely under a dome.
That was weird. Right. But this isn’t, I mean, you know, unless you can squint really hard, you can’t see the dome in Arizona, so it should be I’m kidding. [00:58:00] What do you mean under a dome? I like the whole hotel and resort. Everything was in like a, almost like living in a bubble, like imagine putting Disney world in a bubble, officially beautiful weather the whole time.
Yes. And it had that conference play. Yeah. I thought I was on the treatment show when I had to say that it looks just, it was just like being on the Truman show. I started questioning everyone around me, whether or not they were real. Um, but yeah, I mean, it’s really outside, but also, yeah, I’m going to make sure that everyone is negative ish, you know, like, you know, vaccinated or negative as much as I can.
Um, and, uh, right now I’m just waiting to see, like, if anything changes, like the only thing that would change our ability to go forward would be if there’s a travel ban, if there’s any kind of travel ban, I would probably postpone it. But otherwise [00:59:00] I really can’t. So off we go, we’re doing it legally. Would you be able to cancel if there’s a travel ban?
Yes. Would that enable you to do too? Yes. Yeah, but that’s the only Jessica can ask. Sorry, I asked you before, but it’s been awhile. I don’t remember. So I have a virtual ticket and you said, is it still, do I still have the opportunity to switch it to in-person if I’m wanting to do it or is it too late?
Okay. And you told me who to contact, but I don’t remember who oh my are, you can just do Scott as she podcasts. Um, and he’ll take care of it for you, Scott, Scott, Scott at, yes. Okay. Yep. They’ll take care of it, but yeah, you can do that up until the day. You didn’t change your mind at any time. Okay. If you want to know.
Um, so yeah, so some of those of you who are speakers, if you’ve gotten your graphics yet, you should send them out. Show everyone that you’re speaking. And are you speaking, Clara, Clara, Andrea speaking. Oh, [01:00:00] anyone else? I don’t know. I don’t think so. Not this time. I’ll just get up and speak. I mean, Cheryl, are you, did you, you didn’t apply.
Did you? You did. I didn’t know, but look, I am such a lightweight drinker. So if you get me in hot humid weather and even one glass of wine, I might be like move over Canadian. I’ve got the show covered tonight. So, I mean, there could be karaoke. So I’ll look forward to that. We’ll see. I’ll do my opera karaoke.
I was thinking about doing a talent show instead of a pool party. It’s so fun. Wait, wait, wait, wait, wait. You thought about doing a talent show. Wasn’t this a whole rhythm or role like a year ago? Yes. Years ago. I wanted to do a T, but I want to do a channel. I think it would be fun. I don’t have to be talented, but I want to see people sing and do cartwheels and juggle.
I wouldn’t go with us. It was the Shakespeare off that you were like, no, that’s right. Yes. That is a no [01:01:00] go. That’s never happening. No. Yeah. Was that Elsie’s idea? Yeah. Elsie had an idea of doing like some kind of weird Shakespeare ish contest. And I was like, that’s the most terrible idea I’ve ever heard?
Never. It’s never happening. Improv. Improv is really fun. Improv games I will do. That’d be really great. Could improv an interview. We can improv like a sheep podcast live interview. Oh, that’s not very, that’s kind of Metta. Don’t you think we’re at the anyway. You want the improv interview and do, and for what?
No. It’s Hey folks. It’s the top of the hour. That’s all the time we have. Thanks so much for joining us today on the Xi podcast, QA. Exactly. Oh, you mean now? Yes. Yes. Yes. And this QA has [01:02:00] been sponsored by Casper mattress and yeah. It’s your sleep on? Okay. That’s my, that’s my one thing I thought of to say.
Okay. Thank you guys so much for being here. Um, see you next time. I hope, let me know if you have any other questions or any followups, just that she podcasts.