08-26-21- Traci’s Coaching Call- Tips to avoid podfade, rebranding, and launch
Sammy, I just made you the head of sale. Yeah, sorry for the delay. For whatever reason, I was on my other [00:01:00] zoom one and I was kind of wondering what was taking everyone so long until I realized that it was me, that was taking everyone so long because I was on one great way to start the call, huh. Um, So we are here and we are hopefully happy we’re here.
I know I am. So when I welcome everyone, who’s on the call today. And also just say that we had some really great office hour sessions yesterday and, um, Oh, Tenille saw James solve Jacqueline. And, uh, it was a packed full day. And Jan, this is impactful day yesterday. Woo. Say, my win is that we have lots of fun questions cause I encouraged everybody to carry over some of the questions that they had for me yesterday into the coaching call today because they were great questions and also I [00:02:00] think be helpful to get other people’s perspectives.
So we’re going to get to that a little bit. But not before we get everyone else’s wins. So who would like to share a win.
I will. Okay. Hey Cheryl. Hey, good morning everybody. Yeah, I was, I was just writing you an email going, am I lost? Did I get the wrong link? So I’m glad that we’re all there. We’re all here. Um, that was my mistake. I no, no. It’s good to know that, um, I’m using technology correctly these days. Um, so my win is I’m starting to reach out to not necessarily people on my bucket list, but kind of upping the ante with guests.
And I had a rather successful actor in, um, Hollywood be my guest. He’s a friend, but he was [00:03:00] also just really. To get an hour of his time was pretty special. And I’ve also been watching for guest ideas. I watch PBS anyway, but they have a really cool segment called my brief, but spectacular take on whatever it is, their expertise, whether it’s in the arts, whether it’s in, um, life or in this case, there is a man who’s in the criminal justice system and his story is.
Man, uh, just really intense. And I thought, you know what? I want to reach out to him as a guest, um, because his whole thing is about being proactive so that men and women don’t end up incarcerated. Yeah. And, um, he spent, you know, 25 years of his life in prison. He’s a poet. He’s very involved with the Latin X community for, um, just really coming up [00:04:00] instead of waiting to have people released from prison and then come up with some reformation and, you know, how do you fit into life?
He’s like, how about we do that now? So. We don’t end up in the prison systems and I reached out to him and he said, yes. And, um, so now it’s doing some serious, serious, serious homework and getting ready for that. But the fact that he said yes, when he’s, you know, had a major platform on PBS, uh, I was very honored that he said, yes, so.
That is such a major applause and also a major Testament to some of the things that we’ve talked about over this year, especially it’s just about the bravery and the courage to just put yourself out there and really, truly, what is the very worst thing that could’ve happened? Cheryl, if they hadn’t said yes, what is the very worst thing that could have happened?
They could have said no. And I want to [00:05:00] say, I shared this on Tuesday’s Q and a, but. She’s on my bucket list and just the title of her book says it all. She wrote it in 2004, but it’s filled with, you know, even the foreword and the introduction is filled with such. Gems, Terry Gross. All I did was ask
and that’s it. All I did was ask and, you know, I kind of quoted a biblical proverb on Tuesday that says you have not because you ask not, well, it applies to podcasting as well. You have not that guest because you did not ask.
So, uh, anyway, wanted to, to share that. So thank you. Thank you for allowing me to so out here. Absolutely. Okay. That’s so exciting and really motivating for me personally, too, because it’s something that is really easy for me to say to all of the air. It’s [00:06:00] also something that it’s so important to walk the walk and talk the talk on.
And so as I con I commit, and then sometimes I have to recommit. And so I have recommitted to doing exactly that Cheryl, which is, if you don’t ask, you don’t get, and sometimes it’s not the most comfortable, nice to be in, but if you can just, um, have. Just this idea of that you have the value and you’re bringing value and you’re adding value.
And as long as you’re presenting and asking and being in a place of confidence about your own value and working with people who are aligned to want to see that value, then it’s usually a really positive pathway forward. So it sounds like that you are. Kicking a
all right. Who else would like to share?[00:07:00]
I can share it, Tracy, if you like. Yes cause you have a win about where you’ve been working this week. I just happened to know that about you, but I’d love for you to share what you shared with me yesterday about your week this week. So this is an inspiration for all the working moms out there. I’ve been like full-time mom caregiver for the last 10 weeks with my kids over the summer, trying to do my paying income job, trying to get the podcast started trying to look after them.
All time that home from school, you know, you’d be getting them to camp. So yeah. I get it a very privileged problem to have, but at the same time I’ve been going crazy. I haven’t been able to get so much done. And so this week I basically said, okay, I’m going to work from a co-working space. They have this food truck.
So I was like, this is perfect. And for the first time, literally in like three years since I left my job at the university. [00:08:00] Yeah. I can do this. I can do this thing. The thing I don’t have is time. It’s not that I’m not able to do that. I don’t have enough time to do it. Um, so that’s just been such a revelation for me.
And now I’m like, okay, how do I, how do I find this guy for like, something has to change in our lives because my husband lenses in business and it. And then he’s got his priorities being provided too. So, um, yeah, but at least we started that conversation differently, but I know from my coaching groups that I’m caught up, we always, as moms trying to like show another mum we’re doing well so that the other mum can have the bravery to really do it too.
So that’s where I’m coming from. Please. Mum’s time to yourself.
That’s a one week in a coworking space all to yourself. I mean, that just sounds like that you’ve probably been in professional heaven. I mean, not that your other, your alternate [00:09:00] alternatives are not heavily on their every way, but. The real big leap of self care. And I applaud you for that. No doubt that it’s just cute in some great progress there.
Yeah, yeah, absolutely. Um, again, I’m just saying, hi, Tommy. I’m not calling on you. I just missed you last week. You can share if you want no pressure, Tommy. Hi everyone. I know it feels like. Like self care for me is showing up for this meeting for this group, because, uh, this it’s so easy to get swept up in the whirlwind of like the things that are happening right now, outside of trying to develop a podcast.
And so for me, staying. Anchored to why are you doing this? And can you do this? And will you do this? And yeah, all of that, um, man, it’s so easy for that to slip into the periphery. And, um, so I Jacqueline’s been, we’ve been texting and, [00:10:00] and she’s, you know, trying to motivate me to inspire me to also carve out that time and find that space.
And, um, it’s, it’s not easy. I’m not someone who, um, multitasks well or compartmentalizes. Um, some people are, I have a friend that’s just so amazing at compartmentalizing. And man, do I wish I could do that? You know, when she’s doing this, this is what she’s doing and it doesn’t matter what call she just had or what, for me, everything stays in my, I feel like those computers were.
Like when you got the spinning wheel and you’ve got like 10 open windows and all the wheels are spinning like that. And my windows close, I don’t know how to close them. I ain’t trying to, you know, how much of this for me, it’s just about really learning to sort of separate things out, you know, keep taking steps, even when you feel like you’ve sort of lost your direction, keep taking steps.
So one of the steps for me is sitting down, you know, seeing all of you. Even [00:11:00] if it’s just listening, which I’m clearly not doing at the moment, but, uh, you know, so because I know this is something I really, really want to do for many reasons. Um, I feel it’s an important conversation to be had. I want to, you know, contribute to this side of the conversation, but it’s also, um, about me setting a goal and an intention and actually following through with it.
I feel like even if I just launch it, even if I pod fade, you know what I mean? Like that will be such a success. Um, so thank you all for, you know, continuing to, I always have that voice in my head that says, oh my God, they’re going to look at you and say, I can’t believe she knows she hasn’t done it yet.
And why is she even bothering? You know? But I know that you don’t think that way. And so that’s why I’m able to come here because a no judgment zone. Right? Exactly. So thank you for creating that space and, um, yeah, it, it fuels. It feels me, so thanks. Good to see everyone. Yeah. So glad you’re here and thank you for sharing all of that wisdom, [00:12:00] because those are all legitimate.
I mean, sometimes fear, sometimes aspirations, sometimes concerns that, you know, That’s a range of emotions that are all very valid in their own way. And one just little spotlight thing that I would like to say about pod fade is that the best way to avoid pod fade is to set yourself up for success. So if that means one episode a month to start out with one episode a month, one good quality well executed podcast a month.
Is far better than none and is far better than telling your audience that you’re going to release two, three or four, and then not being able to meet that commitment to your listeners. So that’s the number one key to avoiding pod fade. And the second key to avoiding pod fade is to make sure you set yourself up to be sustainable by having fun and having the, your system so that you’re [00:13:00] energetically.
Connected to wanting to podcast, because I think that that’s where people get so overloaded is that they really want to get their voice out there and they really want to get their message out there, but they don’t always take into consideration all the T’s that have to be crossed in the us that have to be dotted in order to do that.
And so being able to focus on that on the front end and plan for that either to do it yourself or to delegate. Is the, is the real second key and, well, my third is always that you have to have fun doing it because if you’re not having fun doing it, why would you want to do it in the first place? Because it’s not easy.
And if it’s fun, it’s worth every moment of it. If it’s not fun, it feels like torture. No one wants to be tortured by podcasts. All right. So who else would like to share when. See some faces that we’ve missed the last couple of weeks. So [00:14:00] that’s all. Hey, I shaved my head yesterday. Was your air conditioning wanting to do it for ages?
And I was like, let’s do it. Let’s shave it. Um, I think I miss last week, right? I was. But I wanted to share a really small wind, but it’s a super cool win. Um, so my lit my, this week’s episode launched today this morning, and I haven’t even put any announcements out about it and it’s already got 12 downloads and I’m like, cause I haven’t even told the soul it’s live yet.
So it’s a small wind, but it’s an exciting win. Um, and I’m just getting tons of really great feedback from everybody. Um, on how much it’s, it’s affecting them, I’m getting emails and people responding about what episodes have meant to them. So I’m psych. I just wanted to share that things are going really well.
Yeah. Well, I love that and I love your hair and how much freedom is in that. That’s what I want to do compared to having manage all this. I’ve never had that. My head is way too long, but I do sit [00:15:00] here doing this. It’s got to kind of feel good, right? Demi Moore, look, of course nothing. I’m probably aging myself, but she, I was thinking, yeah.
Yeah, that one. And then there’s who is it? Is it, is it her name’s six from stranger things. No, no, no one. Okay. We’ll go down the more GIJ and let, let’s go with the age. I love it. Cheryl, you said you shaved your head winds. It was so liberating. I haven’t said it in college, but I have to say there was some vodka involved, but.
I often wonder what I would have thought the next day. I thought I should, your hair grows back. This is the thing like my dad reminds me. What’s the, what’s the difference between a good haircut and like a bad hag haircut three weeks, like, you know, I love it. I love it. Well, thanks for bringing that liberation to the call and congratulations [00:16:00] on all of the positive feedback that you’re getting on your show, because that probably is the fourth thing to keep you from pod fading.
As we’re going to run a list, apparently today is that if you’re getting positive feedback, even the smallest amount of growth. Even the smallest, you know, positive nugget that you get, it could be just in time and the day that you need it when you need to hear it, how you need to hear it. So yes, feedback is so welcome and so positive when you get it.
And, you know, I’m okay. With negative feedback too, because negative feedback is a good barometer for you to recalibrate. And maybe, you know, if it’s some random like, you know, hater, that’s just not being kind. I don’t really necessarily take that into consideration so much, but really good constructive feedback is something that you can always learn from.
So feedback’s really important. And I love that you guys share such wonderful feedback with each other on this [00:17:00] call. Um, Okay. So, um, I’m just saying last Charlotte, you don’t have to share, but I
was ready to share. I’ve got a, kind of a big win. Um, yeah. Well, it’s big for me. You don’t remember, uh, I guess this last couple of months ago, maybe I met with you and it was talking about, you know, changing the name of the podcast, like a subtle change. Um, so I’ve just added major rebranding because I hadn’t done it in four years actually with business.
So I changed slight change in my podcast name. So it was public health. Epidemia Ella G careers podcast, and we changed it to public health, epidemiology conversations podcast. And that was a very strategic move to move people away from. Being so focused on job title in the job hunt, and they’re kind of, um, their heads are down too far and I need them to think more broadly, more [00:18:00] creatively.
And it also positioned me for where I want to move in the business and, and kind of what the direction I want to go with consulting. Um, so. I spent a lot of time kind of hashing it all out behind the scenes, but here’s a couple of takeaways. One of them that I did was I created this launch, like an event.
I set a date and I said, this is it’s going to happen. And I started announcing the date and that kicked everything into fast-forward and high gear, because no matter what was going on in real life, I had to make it happen. At that date. And I had a lot of legitimate things going on that could have, um, you know, I could have delayed it, but, um, we put it all together and I’m really proud.
We launched it last Tuesday on that episode, the big change. Switch went on. And then I planned for across social media, which is always just that pretty snapshot, you know, we’re celebrating the relaunch, but what we’re really doing behind the scenes was [00:19:00] fixing all the technical glitches that didn’t quite work out.
Right. Um, so I have a brand new website, brand new, everything, color scheme, all the stuff. Um, and it was the best thing I could have ever done. Um, the rebranding plus pudding. That they own their cars. Um, it’s, it’s just, it was just a lot, but it’s, it’s been really nice. Huge just gave me screenshare access because I’m pretty sure everybody would really love to see this brand new website.
So pop it on the phone. I can geek out just a moment. I’m actually in love with it. So hang on, let me actually let’s see. Pull it up so that okay. Um, so this is my, I was going for, there are places on my website where I needed to be Dr. Huntley. So you’ll see that in my videos, but I [00:20:00] also wanted to have personality and I want it to be approachable.
So, um, this is my new website. Um, it’s really clear, like what else? Love my bird.
And the burden, they move web designer in the world. I mean, that was just, um, they, even the logo does not everyone. They took the vision that I had and the clarity in like what I was trying to accomplish. And they created everything I wanted around that. So like on the podcast page, um, It has like this, this is where Dr.
Huntley shows up and explains the podcast. Cause I’m very much, um, you know, the suited Dr. Huntley here. Um, so I, but it’s, you know, it was fun going into the studio to do this because coaching me on, like, you gotta slay. I said, I feel weird doing that. And he said, no, you got to do that because of, so I hit the, I don’t know it was, it was fun.
Um, but then yeah. She redesigned all the stuff, you know, got us [00:21:00] subscribe here. And then these are, this is the way I’ve always done the show notes. Um, just kind of change the colors, but I have, um, I’ve been training like my audience to go with the shortened name of the podcast. P H E C podcast. Instead of public health, epidemiology conversations podcast.
Um, and I started doing that little while ago, and then I have the URL P H E C podcast.com. And it’s just a little easier for me to explain it on the episode, as opposed to saying Dr. dot com click on podcast, scroll down. This is a little, and it brings them right to this page. So that part, and I love. Did your leg guys, how they integrated your Lego into the microphone into the, I mean, it’s so well done.
The PO the podcast logo is separate from my actual company logo. It was the other around, because I started with the podcast and then kind of built the business around it. So people knew the podcast, but they didn’t know all the other stuff I did. So I made it really clear. This is [00:22:00] the business. And the podcast is a part of it, but I wanted it all to kind of work together.
So, um, yeah, I’m just, I’m real happy with how that altered. So, yeah. It’s so what platform was this built on? Um, this is WIC. I’ve always used Wix, um, because it was easy when I first started and I did all the stuff and then I hired, uh, and I just kept everything simple and neutral, and I learned how to use it myself so that I could always kind of keep it up to date.
But when I redid all of this, I hired a designer who is like prominent certified with Wix and does all lik stuff. And she redid all of this for me and then could help me. Um, with, you know, the transition, like I said, some of the technical issues was at one point, the butterfly was kind of like floating over my head as opposed to sitting on top of the logo.
So I’m like, man, you’ve got to fix that. So we were trying to fix all the things. Oh my gosh, it’s so gorgeous. And I love the animation of the butterfly and the bird. And I [00:23:00] love the consistency of the branding across the board and what I really kind of want to spotlight for everybody. Cause you just lightly glossed ever.
This was that. I started the podcast. And then you built your business around the podcast and then brought the podcast in underneath the brand of your business. How there’s just no better success story for podcasting than that statement right there, because everyone is always constantly. Curious, inspiring, strategizing and trying to figure out like how to do things in that order.
And you have successfully achieved that. So, congratulations. Thank you. Thank you. I, I, um, I still love podcasting. I think, um, Like when I started, it was kind of exploratory and it was the platform that brought all the business and then kind of coaching and the consulting kind of led off of that. So when I read kind of repurpose and rebranded and niche down, I, I, I didn’t [00:24:00] want to lose that because I still people find me through the podcast.
And, um, I found a way to kind of just kind of align everything and streamline it and put it all into place. And. And now I feel like, um, it’s kind of like refresh my, my enthusiasm for podcasting and like the first few episodes right after this, it feels so freeing. Like I, I told someone that, um, like this week felt like the first, like the first week of a brand new job, you know, like you start, y’all excited about starting.
So I feel like I have permission to just kind of do my own thing and kind of like my voice and messaging is clear. And so these first couple of episodes right after the rebranding are just out and I was so good and now I feel as excited as I did when I first started podcasting. And so I’m working on, you know, I’m recording like into, uh, like a month or so in advance now, but I.
It’s I wouldn’t change a thing. Yeah. Hey, well, I’m going to get with number five [00:25:00] reason not to pop sane.
Do your business from your podcast. And if you’re upping your business from your podcast, this is your business, your business is your podcast, and you’re a lot less likely to pop, right? Yeah. But I still, honestly, I, I, in, in doing all this, I had to go back to what some of the first, um, you know, like the first cover.
They’re awful. And I remember being so proud at the beginning and, oh my gosh. I hate to look at them, but I won’t, I won’t, I haven’t deleted them yet. There’s still like, if you’re really, really curious, you can scroll to the bottom of my Instagram feed and see them, but, oh my goodness. I feel like it’s been one of those swipe things, but I start with the first one and then like the second innovation and like where we are now, because it was.
Awful. Oh my gosh, it was awful. But, um, you know, I was, I was fruit delete them because it’s part of your journey story and it’s an [00:26:00] inspiration for other people. And it’s so incredibly important to recognize that how we begin is not always where we end up, but it’s. The story. And I mean, I cringe sometimes when I think of my first few journey to their episodes, I mean, I could not stop talking.
I was like, woo.
I told my husband, there’s going to be a point in the future where I’m going to look back and go, what the heck did I put that butterfly on my website? That’s dumb. Well, but not today. Well, thank you for sharing all of that with us. That is just the best. There’s so many great nuggets, aspirational nuggets in that to take away for sure.
All right. I can ask Charlotte, where is your, where are you on Instagram? Cause I see your personal page. What’s your, uh, website? Instagram. Oh, um, Dr. Fear, your podcast. Yeah. So it’s it’s [00:27:00] D R C H H U N T L E Y. So Dr. Cho. Thank you. You find it? Yeah, those two in a, in shortly, like so that people can see the more personal side when they want to see like me and my dogs and my hiking pictures, and then I’ll connect it.
But I hadn’t like, that’s like the next thing so that I can keep all the, the Instagram is all about the podcast and that’s just kind of work. Did you find it? Okay. Okay. Cool. You’re going to show us that you’re going to pop up in your phone, that first episode that she was talking about so we can see it.
Trust me. I look at same thing, Charlotte, let’s scroll to the bottom of mine and I go, what the heck was I thinking really? And I was going to change it, but I love what you said, Tracy, because. If, if anything, it shows that there’s progression and, you know, [00:28:00] giving myself permission to be a beginner. Um, so that if someone looks at the original cover art and some of my original episodes, and then now that prayerfully they’ll go up.
Talk a lot about the ripple effect that we make as pod-casters to our listeners and how by, by one person listening to your podcast and taking away something that either makes them feel smarter or lighter or relaxed, or just any kind of change that makes them a positive feeling after listening to your episode, that that’s so important.
And that creates that ripple effect. Um, then who they share it with or who they tell that nugget that they learned from with, but we also inspire each other within ourselves within this call, obviously, but we are podcasters and there are so many people it’s fine to be podcasters. And they do look at other people’s podcasts and they do look at like, Where they are and their journey and what has happened to get them where they are, because it’s, uh, [00:29:00] it’s something that’s a motivational tool for people to, to do their own and launch their own.
So I, I just love the, the history of, of where you start to where you are, because it is a teaching, even if it’s ever so subtle, it is a motivational factor to help other people realize you do not have to be perfect. And it’s an imperfect process because it always ebbs and flows. A podcasting journey of 2, 3, 4, 5 years, like branding things, change, color, palettes, change, butterflies, moving on, websites change.
I mean, that’s awesome. And that wasn’t probably possible when you launched your podcast. Right? So as say a brace it and then always look to, um, Be able to grow and change within your branding in the consistency, across the board. And you don’t know too. That’s the other thing, like when I started produce your podcast, my original company that I started in 2004, or was named 3d [00:30:00] DM communications.
And when I started, I’m pretty sure podcasts. I did it as a DBA because I had no idea like where it was. I thought it might be a part of my business development strategy consultant. Might stand on its own. Like, I didn’t know. Right. And so, um, and now fast forward, and this six years later, 3d DM after 15 years, we peacefully said in parted ways at the end.
20, no 20, well, it’s supposed to be 2019, but it took a couple more months to close it all out. But spiritually we closed it in 2019. And then, um, and re-established produce your podcast as its own entity, you know, in terms of legal and tax. But that was also a big step for me as an individual. To really be a hundred percent committed in nothing but podcast related consulting and strategy and production.
And that it was a mental pivot that is so incredibly important when you’re really [00:31:00] getting clear on something. And you don’t know that when you first start out, you’re not really sure exactly where things are going to go or how it’s going to go. So being open to being able to change and pivot and rebrand, that’s just amazing.
And we look back on our producer podcast stuff, it was black and it was like this really. Bright neon yellow. It looked like a highway. I mean,
we don’t use that color palette anymore, so yeah. Things change. Isn’t it just like if you look back. A wedding. You went to where you just thought you looked amazing and everyone was amazing, but your hair is out to here. You know what I mean? It’s what was happening at the time. And, you know, dresses, parkways, taffeta.
I’m not saying that really happened, but it might have.
I mean, I think that you’re, and I do want to speak to that cause you know, I am still at the stage I’m developing, but I, I do love to go [00:32:00] back to, you know, I’ve listened to a lot of your all first episodes because it’s, it’s, it’s an important part of the journey. And, um, I used to listen to a, um, she stopped podcasting for a while.
There’s a podcast called unapologetically unapologetically sensitive because I am a bit, I am an HSP. I’m a highly sensitive person, which by the way, I listened to your interview, Tracy, with the highly sensitive entrepreneur. Oh my God. I loved it so much. I loved it so much. It was so great. Um, but, uh, you know, and, but she, she went through.
She podcasts it for about two years. It podcasting for about two years and she was very transparent. Like she did a whole episode on all of her fears and worries about starting her podcast. And it was a great episode. It was really helpful to me because it’s kind of like, okay, you know, even if you’ve been doing this for a while, there are all these things that come up.
This is what came up for me at the start, you know, and to just sort of, it’s [00:33:00] just very validating. So I, you know, for all of you out there, don’t change your old stuff. I mean, it’s just part of your journey. And, uh, I think we all like to know that we’re human and there’s evolution and, you know, and it’s, it’s, it is helpful to say, you know, my, my, my thing to myself lately is, you know, launch messy launch messy.
So, you know, not messy, messy, but like it’s okay. There should be room for growth. There’s supposed to be room for growth. And I think. The hard part sometimes of spending time with all of you is, or, or even reading, you know, reading things going on YouTube is that you start to feel like you shouldn’t even start until you’ve got all these ducks in a row and all of these things lined up and it can be very intimidating if you’re someone who wants everything to feel just right.
And so, um, you know, you have to like deal with the fact that you’ll have regret and gotta be able to laugh at yourself a little and. Anyway. Yeah. So don’t change it. Don’t change thing. We might have to borrow that, but of course, give you credit for it in our, [00:34:00] in our messaging, because maybe I should just go into PR and forget.
All right. We still have a couple of people. I heard from, I do ed. I did see you in the chat and let me see what you were saying. Oh, you used wet WEX as well. Awesome. And, um, and then I think there’s, uh, okay. I use Whitson hired a designer who specializes in that platform. And then there are several things in the chat for people.
If you haven’t seen it around asking Charlotte for resources and references on who she used, which is always helpful. So that’s great. Um, All right. Anybody else like to share, or we can move into questions as well, especially for some of those, um, who had the questions yesterday that you did also want to bring to the group.
Let’s kind of transition to that, but feel free to jump in with lens at any time. Always. Can I share a really quick tip? Yes. That I learned from a podcast that I was a guest on. And [00:35:00] if you guys do this already, and it’s a revelation to me, it’s like, Oh, my goodness. Why didn’t? I think that prior to the launch of my episode, they sent me a formatted, Instagram story, cover art of my episode.
Do you do that, Jen? You’re going like, well, I’m on the light show. Okay. And they sent me a Facebook, a LinkedIn, anywhere that I would want to promote it. They already formatted it for me. And I’m. Oh my God with my contact information on it, with their contact, you know, like where to hear the episode. And I’m like, that’s brilliant.
So for those who aren’t like me just learned about this, I thought what a great way for someone to help you market their episode that you’re on. So anyway, Definitely. Yeah. The more you can provide to your guests. And then I’ll just [00:36:00] follow up on that tip with added, to highlight what you were saying about how that it was formatted for the different formats, which is great.
Not everybody does that. I mean, even with producer podcasts, we send, you know, I think just the square with the audio gram and the cover art, but the thing that is really. Critically important is that whatever promotional materials you create to send out to your guests, use their photo and use their voice because you are like to your point share.
You’re so excited to want to share that because it was done for you and it showcases you. And what you had to say on podcasts. Yeah. Yes, absolutely great tool. Great tip. Great reminder for those of you who are already doing that. And then the idea of, of providing it in different formats is exceptional.
Also like that’s somebody who’s really committed to their guests and in their guests sharing out their episodes. So congrats that you got that and that you’re going to ideally implement some level of that with [00:37:00] your guests going forward too. Love that I have a quick step towards a win that was going to share that I haven’t told you yet.
Um, and I’m sharing because of Cheryl’s story and your reference to Terry Gross’s book of all you have to do is ask because that’s totally my mantra and I’m in sales and in business development. That’s what I’m doing. Portray. And that’s what I do with my other job with a local print product here in Atlanta.
And I don’t know, have you all, are you all familiar with the brand Allbirds, the shoe brand Allbirds? So I’m a huge fan. I’ve been a customer since day one and I got an invitation to the grand opening of their new store. They’re opening up retail outlets everywhere, like crazy. So they opened in Atlanta yesterday and I went to the grand opening.
And I was able to chat with their community. Was he colleagues at the community programs manager? Super cool, neat guy from San Francisco, quiet conversation with him. And I said, Do you have a podcast? Cause you should. [00:38:00] And he’s like, you know what? We don’t, but it’s, I’m jonesing for that. And it’s something I’ve been thinking about for quite a while.
And I said, well, I think I can help you. So he said, I’d love to talk to you. So anyway, we are setting a time for next week to talk. We’ll see. It’s a step tool when, but all I did was ask, so Cheryl, good tip. Just want to tell you, I don’t know, keep your fingers crossed. Follow them on Instagram. If you don’t know anything about Allbirds, check them out.
They’re an amazing, amazing brand of shoes. And now they’ve launched into fitness wear and all kinds of those things said anyway, keep your fingers crossed and is to be contained. I personally love hearing that
well, and you know what I also like about that too, is outside of the obvious where I’m not going to laugh, but, um, but the fact that you are so passionate about that company, like will make you an amazing person to work with them and connect with them because you [00:39:00] they’ll feel that energy and passion that you have.
Well, and it just so happens. Cause I saw the first time I was introduced was an Oprah magazine. They had know her favorite things that she doesn’t print the magazine anymore. But anyway, that’s how I first became a customer and I had several customer service stories and I, my kids wear them and he was totally enamored by all, all that I knew about the company too.
So that definitely helped. But at the end of the day, all I did was ask. So don’t forget that because it’s critical, critical. Definitely. I wanted to, I wanted to second that motion. Absolutely. Thank you. I can’t wait to hear how that goes. Um, okay. All right. Any other questions? Jacqueline. Yeah, I know we talked about a few things yesterday, but I kind of have a different question today that it to the top.
So back to you for advice as launching maybe three or four ad [00:40:00] sets, I think I’m there in terms of three and four, I went to lunch with Cheryl. I’m trying to do the same as you have a post, but I’ll double check that it’s formatted. But in those different media. So that was a great reminder. But so if I’m, I have my little post logo with the picture and the episode that I’ll put on, say my main sessionals, LinkedIn, how do I do that?
If I’m doing it three or four episodes as a launch at the same time, just like practically, do I do it half an hour apart? Like.
So, so is your question then, if you’re launching your podcast with three or four episodes, how do you let will know that you’re launching three or four episodes? Like how to promote each individual one? Yes. Yeah. Yeah. Time, right? Sure. Sure. Well, let me start, I’ll take this one at the beginning, but I’d love anybody else to chime in what worked for them.
So when we [00:41:00] launch a podcast for our clients, we recommend that they. Three podcasts ready to go when they had launch within their RSSP. And what we recommend is that one is an intro episode, which we called the who, what, when, where, why, where you’re telling people, why you’re doing the podcast and what to expect, and just the whole reason, like what got you to this place.
And then two other episodes that are going to be more in alignment with the format. That people are going to hear going forward. So if it’s a Q and a episode, if it has a special feature within it. So that way, when people very first find out about the podcast, they’ll be able to not only hear your intro, but automatically when they follow it, they’ll automatically download the other two.
So it keeps that momentum and that sustainability. And that’s a launch strategy for people who are discovering the podcast at first and then downloading it in and has the opportunity to hear the other two. Phase two of that is the marketing component. And the marketing component [00:42:00] in the strategy that we use is that we launch publicly in a marketing and distribution capacity with that first episode.
So when you are promoting the launch itself, you’re promoting that very first episode, and that is the launch episode of your podcast. Then if you’re going to be releasing every other week or every week, Then the next week are that skipping a week, then you permit the second episode and the third episode through your marketing and distribution, because that gives you some breathing space to then produce a couple more episodes and you don’t feel like you’ve put all this work and they go all out to the world at one time.
So you’re serving both audiences. You’re serving the audience that discovers you first and then downloads those other two and ultimately follows. You. And then you’re also utilizing in marketing on an alternate week, our every week basis, too. That gives your guests, [00:43:00] whoever you’ve interviewed an opportunity, a full window of promotional value around for them, for them to permit you.
And it also, like I said, gives you a little bit of breathing space between your first and your fourth episode so that you don’t feel overwhelmed. To get out episode number four right away, or in your case, episode five. So that’s the strategy that we use with produce your podcast. Um, but I would love to hear from anybody else what they did with their launch in, in what worked for them.
That makes more sense to me now. Thank you. Sure. Anybody else want to chime in? So we’ve got a question from James. What’s the best way to address my crackling mouth noises. Is it an editing filter or a different mic? I have tried distance pop filters, et cetera. Um, Well, I’ve never noticed any crackling mouth noises [00:44:00] ever, like in any call you’ve ever been.
Hi, I’m I’m audio sensitive. But when I do recordings for guided meditation, softer voice, whatnot, I love to have my mouth closer to the microphone. But there’s a lot of crackling happening throughout all the voice. And if I distance it, it’s still there because I’ve got to amp it up. It’s my mouth. I’ve tested it many different ways.
Um, and I’m not so sure it bugs everyone, but if it bugs me and I’m just wondering if it’s a different mind, if the ultimate solution, if I do want to get rid of it, is it a different microphone that I can put far away? Or is it a, is it a software editing? Filter? Yeah. Thanks. Um, okay, so that’s a red mic, right?
It’s a road mic. It’s a really nice sounding mic. Yeah. Yeah. There’s that you don’t need a different mic. I mean, the only thing and yeah, and I think general is perhaps the [00:45:00] only thing I could recommend you definitely want to be close to your mic, but maybe you could try it being like offside, as opposed to like right on.
Have you tried that already? Yeah. I’ve tried this versus this. It’s still, it’s still still in the voice and the mouth. He has a pop filter built into it, so it could be an Eddy, but I want to hear what Jen has to say. Yeah. Yeah. And it doesn’t seem to be minimized. It’s not the pop. It’s not what a pop filter would get rid of.
It’s a, it’s an internal mouth crackly, you know, moisture, tongue clicks sort of thing. Um, and anyhow, there we go. I was just gonna say, have you tried, can you guys hear me? I’m really weird with your audio. They’re loud.
I brought in the audio issue, sorry. Okay. So I’ll back up. Get this the better. I don’t know.[00:46:00]
I’m just set up differently. Cause I’m, I’ve been online conference all week, so it’s like, I’m connected to my TV and my computer and like it’s a whole, well it’s feedback then that’s okay. I mean, we can understand what you’re saying. Okay. Um, wait, I can try to change the speakers for a second. Oh no.
Anyway, so as I say, try, um, We’re recording for those from your microphone and then using your editing to turn up the volume, instead of trying to record on top of the microphone. And then a lot of that is also from, we get some dry mouth restorative sleep. So stay away from dairy and make sure your water.
Yeah. And I’ve tried the distance, uh, still there for the most part, dry mouth, probably a little bit of that. [00:47:00] It does seem to have some connection to that, but okay. Um, ultimately if it’s still there, Jen, does it seem to be, I mean, when I’ve recorded in studios, they get rid of it. They must be using a very nice filter.
Is that, is that how it, well, Cheryl also says stay away will milk products we covered, but Cheryl also says have lemon water and crisp green apples. Got it. Thank you. Progress. Progress, not perfection too. Okay. Yeah. So, um, Lindsay, I’m gonna read for this, for those of you who are going to be listening to the playback and can’t see the chat, I’m going to read that unless you want to just say.
Yeah, I’ll say it. I was too slow on hitting the button for the advice on launching, but I had, dad did my previous episode and then three episodes all in the first week and then launched episode four on the second week. And I wish I hadn’t done that because it [00:48:00] didn’t give me enough time to promote those three episodes, which were, yeah.
Ball or they were so good. And so if I were to do it again, I would either have all three episodes ready to go. And I would launch them one at a time and not launch episode four until week four, or I put all three up so that people have a lot of things to listen to, but focus on each one each week and then all week for a launch that fourth episode.
So that’s what I would do a little bit differently. Otherwise those three kind of get just swept right over because the next one’s already long. That makes sense. Yeah, definitely. But also piggyback on spec. Don’t forget. You can always do you don’t take advantage of throwback, Thursdays flashback Fridays, and, um, you know, and in another month or so you can start pulling that second episode and put it in on a Thursday or Friday as an archive, and then do that for.
Couple of weeks. And so you’ll give that those episodes, the love that they maybe didn’t get at first, and then you can optimize because as your audience grows, that’s one [00:49:00] thing that’s really, really good about permitting archives are back. Library episodes. Cause you’re always getting new listeners as you go or you’re getting your podcast is getting discovered, but the social media outreach that you’re doing.
So being able to per you may not the episode that you released for 5, 6, 10, 15 hundreds. May not be speaking to that one listener that discovers you or potential asserted that discovered you, but one of your back catalog episodes might really speak like, um, like, uh, what Tommy was saying about the HSP episode, that episode was recorded at a while ago, but it’s something that really stood out to her and now she found that by subscribing to the show, but.
That’s just a really good example of if we walk that all the way through, if I, if she didn’t know about my show, if she followed me on social media and I promoted the HSP entrepreneur episode and she had never, but she’d been curious about the show, but had never listened to an episode that might be the one that would have gotten her to be like, oh [00:50:00] yeah.
I mean, this looks like a cool shape that I really want to listen to this episode. So. You’re not, you didn’t do anything wrong. You didn’t lose any opportunities cause you can circle back. Can I say one thing is that they’ll be the only, I just totally am going to have. And if you don’t give me permission, the only thing, um, can I talk?
Okay, good. Thanks. Um, the only thing is that, um, when you have guests, who’ve given you their time. And you don’t adequately, adequately promote. It’s a belt, like a bit of a slap in the face. So it’s yes. Throw backs and the pulling it in and replant like re promoting them. Yes. But in the time I had all these great guests and I was like, oh my God, I don’t have time.
I don’t know anyone else, but podcasting is not my full-time job. Like I, I’m very busy and I have a lot of other content I share besides just podcasts, pad content. And so I really felt like I did my guests. The service by not adequately [00:51:00] promoting them because I bunched too many together. So yes, to everything Tracy just said, and be mindful of not smacking your guests in the face, by not giving them enough promotional, um, FaceTime social things when you archive it, depending on the bandwidth and the time that you have.
But when you. Promote a throwback Thursday, flashback Friday, you can absolutely reconnect with your guests and you can absolutely refund them like what Cheryl was saying before you can rescind them the share information. And you can say, just wanted to give you a heads up that we’re really promoting your episode this week.
And that way you’re kind of. Letting them know. I mean, you don’t have to say, I’m sorry, we didn’t do it right the first time, but you will be giving them that secondary promotional window and letting them know that. And ideally they would share it out again. And if they don’t that’s okay. They’re still going to know that you were conscientious enough to promote it and include them.
So great point because our guests are really [00:52:00] valuable. Their time is really valuable, and we want to honor that as much as possible. Okay. Hi, Yvonne.
Hi. I was just typing in the chat. Let me type as I speak. So I don’t remember if I said before. Um, I submitted an application for a Ted talk and, um, my friend, I just added the link. My friends suggested. Um, you know, create a document so that people can nominate you as well and bump up your chances to have your application like review more times and have a better opportunity to get on.
And, um, so I know they’ll be announcing mid September. And so, anyway, so this is like, so last minute. So, um, I added the link to the shared doc and it has a link to the nomination page. And then the response, examples that you can add to that, I would love your [00:53:00] support. Um, and you can change anything. I’m not the best writer.
So if you want to reword something, go for it. Uh, cause it just asks for examples, like what is the topics? At least it gives you a general idea of what I’m talking about, which is, you know, planting seeds of world peace. With children, starting with children and peace starts with children. So that’s the main idea that I’m putting out there.
Um, so anyway, so I would love your support and you, if anybody has a chance to just copy paste, whatever, you know, that stuff, it just takes, you know, two minutes and. Love that. So, so much. So that is the latest thing that I’m working on to do that in. I’ll be launching the kids meditation classes. Okay. The plan is to post it tomorrow.
So hopefully everything goes well and I can get that started. And, um, Lots of little things happening, we will send you love and support and Babs for your launch tomorrow. Jacqueline, did you [00:54:00] have a quick, quick, yeah, I see a comment about the tech talks. So I came across this group called, um, It was in an advert one time when I was getting on a Ted and they have some free trainings about Ted talk applications and they really, even in their free trainings, they give some really, really good tips.
And actually I’m starting with them next week because that’s what I’d love to get as a Ted talks. I actually, when I listened to their trainings, I thought, okay, they really know how to do this thing. So, you know, of course that’s gonna cost more money, but yeah. Kind of valued the expertise, as I say, some of their free trainings, um, give awesome tips about the application process and how to sort of have your title so that it catches somebody’s eye.
And they even have like examples of people online. Once they got to decide which place they were going to type their talk. They then like stalked those [00:55:00] people on social media and make sure that what they were writing about looked really relevant to that. Person’s talk. So I found so many great things that I didn’t know.
Maybe you’ve done those things already, but I just wanted to share that because I learned a lot just even from their free stuff. That’s a great resource. So thought leader, just maybe Google, like thought leader. Ted talk or something like that, I’ll type it in I’ll type the link in. Okay, great. Um, and then Jen also has offered, she sent a couple of programs to write in, do a Ted talk.
So if you want to connect with her about that as well. So. Um, okay. So we are about to write a wrap ups. If you want to put that in the chat Jacqueline, that would be awesome because then it’ll be in the text and, um, perfect. Okay. Thought. Oh, well that’s easy thought. Hyphen leader.com. Just don’t forget the hyphen is not an underscore.
Well, this has been amazing. Again, another [00:56:00] wonderful weekly call, so many beautiful wins and inspirational tips and just really good solid information exchange referrals, community. It’s what I love about this call so much. And it wouldn’t be that way if you guys didn’t show up every week. So thank you with so much gratitude.
I’m so glad you’re here and I will see you next week. Bye everyone. Bye Tracy. Thank you. Bye.