08-31-21- Elsie’s QA- Big Elsie Thoughts on all the shoulds of podcasting.
Q: [05:20] As a new Podcaster should have guest sign a release of information agreement saying they give permission for the recording to be released, And if so what is the best way to word it. Love you guys 😊 – Mikita
Q: [11:45] I know stats are not your fave topic… but in terms of big picture coaching for clients, what kind of stories can we create, clues we can find, or patterns do you think we can look for over time from them that could lead to helpful hypotheses and behaviors? Or maybe what CAN’T we learn from them? – Andrea
[44:46] Big Elsie Thoughts on all the shoulds of podcasting.
[43:41] Your Interests, corporate responsibility, and HOW MUCH IS IT GONNA COST?
[47:19] Podcast tech basics
- Podcast hosting
- Image editor
- SM scheduler
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- Copy writing
- Expert investment
I’m going to just share my screen this time because I am. I am testing out another functionality from a tool that I adore. It’s my new boyfriend. I think I’m going to marry this boyfriend. Not sure. So but I think I’m like, deeply. Like, I think we’ve got a good thing going on. I believe our relationship will be will have longevity. And I think that we can be together for quite a while. So I think I’m going to go all in my boyfriend. My boyfriend is called obsidian. And it’s working my notes. But it does all kinds of really neat things. And I am going to show you hopefully I’ll be able to show you what it does here because I’m going to do a so I wrote my notes for this here today. I just kind of wrote them all down. And then I’m gonna start a presentation. Do you see that everybody can Cool. So then it like just creates a quick presentation. And I have all the stats, all the better data for the thing. Hopefully, the whole point here is for me to be able to find information that I’ve covered in the past. And it’s really cool anyway. So here’s question number one as a new podcasters should, you know, we have sure to have guests sign a release or information agreement saying they get permission for the recording to be released? And if so what is the best way to word it Love you guys. And this is from Makita and Makita. I have a link, I will share a link when the when the show notes of this q&a go out and whatnot. And we there is the super squad has a best practices for following up with your guests and all kinds of guest management stuff that Tracy did. And that includes a lot of that stuff. So I’m not going to break down the exact language for all that stuff, because that’s covered in a completely like in a really in depth way there. But one thing that I am going to say is that when you do any of these things, and when in terms of the following for guests, I’m not going to right now talk about the legality of it. But I am going to talk about the fact of what I see the pain points being for people when they are producing. And the majority of pain points that I get is when somebody wants their show taken down. When somebody doesn’t like the way that they sounded, when somebody wants to delete a part of the episode, when somebody doesn’t want you or wants you to get like a copy of your show, right of the episode or whatever. Like those are things that are, they could be really hard for you to do especially in post. So meaning you already put it out there and you have a conversation with somebody like you need to take that down. So I would say or I don’t like the way that I sound, or please don’t release that, you know, like all of those things, have a protocol for these things, make sure that you know how to respond to all of them and add that to the release and make sure that people read it. And part of it is that it’s not necessarily the best way to make it out. Like there’s some people who are like, whatever, if you don’t like it, I really honor you coming on my show. And if you don’t want me to share anything, I’ll just take it down, like maybe you have no problem with that. And you’re just like, okay, I’ll take it down, and it means nothing to you
Elsie Escobar7:22then have that import as part of the release. But if you are somebody that really wants to have the longevity of jabbing any of these interviews, and you really don’t either don’t have the time to be able to figure out things like if somebody, you know, emails you and says, I really need you to take out that portion of the, you know, of the episode or something, have a protocol for that it’s either a hard no as in like whatever’s out there, it’s out there. Or you can say to them, thank you so much, I’ll go ahead and do that it will be taken care of in X amount of time, because of your resources, right, because there’s a lot of us out here who are doing everything on our own. And we add just one more thing it might like make things a little crazy. So I want you to think about that in like really moves through when you want to honor somebodies request. And when you think that it’s just a little bit too, some requests are absolutely, you know, personally important. And it would be like one of those things that you’re going to have to make a decision. Maybe they mentioned a family member that they shouldn’t have. And the family member doesn’t want that you know what I mean? Maybe there’s like some subtleties in there, something like that. Or maybe they caught themselves saying something that they wish that they wouldn’t have said, I know that for myself, I’ve been really working on like I was, oh gosh, I’ve been working on this like thread for my 15 years in podcasting. So I’m just gathering all kinds of material and seeing if I can, like craft it out and make a big post right. And so, I’ve actually been diving into my work in the past 15 years of being online. And I I mean, I have so many things out there that I had nobody really even knows about. And I was just kind of like start to share some of those older videos that I put out there. And then there’s one video where I use the R word. And when I was I was being you know, like something like how it off hand. And it was really just like, Oh, you know, suit you know, totally like, you know, light hearted, easy going way. It’s a word I used to use randomly at awkward times. And it’s in this video, and the whole video is great, but I cringed when I watched myself and I was like oh my god. I don’t know, you know, like it just I’m not gonna surface that video. So it’s just one of those things where I’m thinking like, wow, we’ve changed so much. It’s been you know, like 15 years. have me putting content out there. And I might have not had the most articulate way of communicating things. There’s so much that I’ve learned. So that’s just like one, I’m not saying that you’re going to remove something that’s been live for, you know, 10 years. And now you want to remove it, but maybe, maybe you’re looking to be better, and you messed your words up, and you would like them to be cleaned up. Okay, there’s not. So make sure that you have a protocol for that. The other thing that might be helpful to add into a guest release is that if somebody wants something taken down, what would be really helpful, like something that I would write is like, I would be like, it’s something that we do for DMCA takedown notices. When Lipson gets some of that stuff. We really can’t listen, like we don’t listen to a show when somebody hat says there’s a DMCA takedown or if there’s like any, anything that feels or anything that people that are listening feel that goes against our TLS. It’s like, if you have any of this stuff, you need to submit, and on this file timecode, this to timecode. This is when you have to
Elsie Escobar11:12listen, or when you have to consume or you need to take out like that is so helpful. Because that way as you get it as a producer, you can go like, okay, I can quickly look at that and snip it out whatever and then put it up. Super easy to be able to do something like that. So that’s what I would say in terms of protocol. I hope that that was helpful for y’all. I wouldn’t go I am going to continue. Here moving to the next question. This is a little bit longer question. And this is from Andrea Klunder, who is here today. And she is focusing I know stats are not your favorite topic. But in terms of big picture coaching for clients, what kind of stories can we create clues we can find? Or patterns Do you think we can look for over time from them that could lead to helpful hypotheses and behavior? Or maybe what Can’t we learn from them. And that’s from Andrea. And this is like the way that I sort of center like the synergy that I brought in like really krill distilled into how to coach them individually. And I think that, you know, whenever we are working individually with somebody, we cannot blanket statement Anyway, I’m sure. And I know you know this, Andrea. So part of it is that you’ve got to really help them to understand number one, what is it that they really want with this? Because I would I would coach somebody who really wants to make a viable business, I have a podcast property, as in like that podcast is going to be making them money. And you’re going all in in terms of investing in the podcast, to make them in some way achieve a goal. Usually, it could be monetization, it could be whatever that might be right? There are very distinct goals than if the podcast is the wing of a marketing overall strategy. Right? That’s a different type of thing. Is it about brand, thought leadership? Or is it about? Like, absolutely 100% this is how you want to make your money, you treat it absolutely, you treat it completely different. And the way that you are able to see what those key performance indicators are, are is, is a different thing. Like it’s you have to get so tense, you got to really, really dig into what they want. The other thing that I definitely ask folks, whenever I’m guiding them, when it comes to stats is what how, what’s the level of their commitment to this, because now being in the industry for 15 years, I actually can start to see patterns Looking back, I can’t say that it’s going to be repeatable, meaning that I can’t say that what’s happening right now if somebody starts a podcast right now, within five years, they’re going to get x. But what I have found is that there’s definitely something that happens at your five, something happens at your five when you’re in it, you’re five, you either do actually achieve a level of success that you have outlined, whatever that might be, things build on top of each other businesses become more viable your show starts to grow more you finally got that you know that product that you really wanted to get in there you you were hired by your dream company, like all of those things are I feel very solid seminal things that actually can be qualified as success in your file. And also the other thing that happens in around your five is that sometimes you break up with your content, you’re done with it. In that sort of like evolution, that transformation as we go through we we start to move through it feels to me that there’s like a way that’s like the beginning way You rise up, once your fight comes along, you either, like, invest fully, because you’re now in a different level, you’ve literally leveled up and you’re no longer in this area. You, you rise above that, or you say, like, wow, I am so done with this. I need to pivot. And sometimes the pivot is not necessarily about I failed. It’s more about I’m no longer like, you’re a human being, you’re different. You’re no, you’re not there anymore. So part of it is that, and in also, when it comes to code, I know that you work a lot with companies to be able to see like, how willing are they to invest for like, a year and a half, two years? What are they expecting? What are their expectations, and then as a coach, you’re able to then guide them. If they’re like, we want to be number two, business podcast, in Apple podcasts in year two, like, are we want to have 100,000 downloads per episode per month by X amount, right? You’re, you’re, that’s when you have to step in and go like, okay,
Elsie Escobar16:07here’s some data, here’s where you are, here’s your weak leg. So you are able to then reflect back to them what their, what their capacity is, in order to perform or to get to that endeavor, you got to really be able to like, talk them back. And also offer them a key like indicator of them, what is that big goal that they could use, maybe they’re not going to be doing being number two business, maybe they’re going to be in the top 100 in arts and you know, whatever the category is called, maybe they’re going to be moving more towards like 1000 downloads per episode per month, which is for a very nice, depending, again, you know, for a niche podcast, for a nice podcast is actually really good to be able to do something like that. So what would it take to get to that? And what are the channels that you’re going to have to market to do something like that? So those are some things and also, something that keeps coming up as well, is this 3% growth, you can always apply the 3% growth to everything that you do to everything. So what’s the 3%? growth of your Instagram following? What’s the 3% growth in your download numbers per episode per month? What’s the 3% growth in people who are liking your page? Right? So I want you to start to think about that 3% growth. And I think that I’ve, I have, I’m going to show you here, I think I’ve showed you this website in the past, it’s my absolute. This is another one of my favorite tools that I found, I cannot remember I think that Gosh, Ray Ortega shared this one time, randomly in a Slack channel. And I thought like, this is the salvation of my brain. Okay, so there’s this, it’s called, percentage calculator. I love this so much. I use it all the time. And so it’s like, what is blank percent of blank, and then you calculate and boom, you have it blank is what percent of whatever, right? It is unbelievable how awesome all of this stuff is here. And I just immediately can come up with numbers. So whenever I start to look at my numbers, I come in here, I use percentage calculator, and boom, I’m done. I can just have numbers at my disposal. I also sound really smart. Because a lot of the time people are like putting numbers out, like, like, put this out. And I’m like, well, that’s really just 5.7% of growth and the blah, blah, blah, blah. And it’s done really fast. Because it’s like right there. So that is a fabulous tool that I adore. Um, company doesn’t want to hear I know, right, five year return on investment. I know this is amazing. So yes, Andrea, it is unbelievable how people aren’t wanting to do that. So I want you to think about that. How does that scale backwards to be able to show them the level of of investment we’re going to look at some stats here in just a moment here, Andrea, just for just for stats sake. But being able to
Elsie Escobar19:34also tell the story of the benefits that come from having a podcast, where the work actually for you is going to be to bookmark possible scenarios, or case studies that maybe you haven’t been a part of, but that you see that in some way reflects what they’re looking to do. And part of it is that whenever you do that, like that’s something that I have in terms of the research that I do if I find something or if I find a success story, or I read an article or something like that, or I see somebody posts on our Facebook group, I do a little digging, I make sure and that’s why I have my obsidian. I’m trying to categorize so many more things. Because when it comes to knowledge, and being a knowledge person, because I lead with knowledge, I am able to grab a bunch of information and synthesize it and analyze it and then explain it out. And I have an idea of being able to do that. But unfortunately, what I don’t have is an easy way to be able to go follow up and to like find that information. Hi, Jess. And if that’s what I’m doing with obsidian, so what I would say to you is, I love this I love this. I love this, that justice here. So yes, the case studies and then being able to look back and being able to say like, Oh my gosh, you know, x company spent X amount of time producing this content. And this is what they got out of it. Or whatever right and starting to gauge what they’re what they’re doing and how they’re doing what they’re doing. Because you’ll know that I just saw oh my gosh, I was there was a part of me that got really kind of bitter. Bitter in a How would I say it like I’m not even know how to explain it. But I just saw somebody post about a new podcast that are he is putting together. And the podcast itself looks like it’s a genius podcast, like the concept is about the national parks and rediscovering national parks. But the promo I don’t know if any of you all saw this, the promo is high definition. Incredibly, beautifully edited. I think it’s about a minute with voiceover with like drone footage with the girl a woman like walking with footage of the thing. And she’s gonna be traveling the United States. And I’m like, How much money did they spend on this? This is insane. to just create that, just that video promo. So high, like amazing. And she’s flying all over the place to get the footage. And she’s like walking around. She’s walking around with a microphone like this. You know? And it’s like, do you know how much money that is? It’s insane. So I mean, Clara, I know, dude, it’s like it is the dream job. But the thing is, it’s like how many companies can actually invest that level of resources to get somebody to do that? I know, she’s getting paid. And I know she’s getting paid at minimum six figures to be able to do that. I know that because you just taught a course on like getting paid. So anyway, I’m kind of disappointed by that. All right, I’m not disappointed. I shouldn’t be disappointed. I’m happy for her. But I think what’s a challenge is that then companies feel like they need to have something like that. And possibly the results that are you guys going to get from this. But the investment that our AI from the get go put into this is at, you know, $500,000 is what I would figure was for the entire week for the whole thing, right? Is what I would, that’s the figure that I’m coming up with, to pay all the people to be able to do that. I don’t know if it’s going to be an ongoing thing, but it is going to be a series that has an end. But what company has that kind of a budget to be able to really invest in that, including the marketing, including the ability to start to like, put the stuff out. It’s just not going to happen. So absolutely insane benchmark. Absolutely agreed Miss Karen. Um, I’m just gonna show you stats, but just Do you have anything to say other than that your belly still sucks. Are you coming here to just to listen to my wisdom and you miss me so much?
24:26Honestly, I haven’t spoken to you in so long. I just want to hear what your voice sounds like. That’s all. Not my shelf disappearing into my thing. Okay, good. Um, yes, no, I don’t have anything to add. I just wanted to say hi to everyone. See who was here.
Elsie Escobar24:43Yes, you look Hi. I love you with your little curly hair looks great. Your color looks great. You thank Yes, then I’m glad you’re feeling better. At least to come in. Hi, Patrick. Yeah, a little better. hattricks Patrick’s chillin Patrick’s joining me. Um, so and I was going to show you, my screen, and everybody else because I don’t know if all of you guys have not, I’m not not sure if you’ve seen this. But this is a really lovely way, I’m going to show you actually the feed stats here. Really quite cool. Because it’s really cool. Hold on, I just needed to load, I needed to load the screen, and then I will show you. Okay, I think that y’all can see this. So these are the new Lipson stats, which I find to be really awesome. So this is the stat This is for the feed. These are the stats, snapshots here. And it’s really great, because you can obviously get the this is the this is total, I believe, yeah, these are this total snapshots. So you can get like the past three months this month, or this week, already added, oh, no, this is the snap, this is the actual, let me see if I can get into the dashboard. So the dashboard, you see, yeah, the desk, this is the dashboard. Okay, good. So you can get these and they move around and you can like, do all this stuff. But now let’s go into the regular stats. And you can get, I’m gonna move into the IB stats so that they change. And you can see the all time this week and this month, the last seven days the last 30 and this year, so just a snapshot, you’re able to look at all this stuff. But then this is the really cool thing here, this is the part that is going to save so much money, and you’re going to be able to like so much time, not money time, for you to be able to look in here and do that percentage thing that we were just talking Andrea, about the things that you get a chance to do. So these are already broken down into the first seven days, the first 30 days, the first 90 and the total downloads of all the different episodes that you put out there. So you’re able to kind of at a glance be able to see when you hover on these things here to be able to see that growth, right. So you can’t calculate the information. But you’re able to see that information as it goes through. So especially here, when you’re looking at the 30 day, like how long that’s been out there and what those numbers are supposed to be and the total downloads of all the stuff that you’re putting out. So I think that that’s this is a really wonderful thing, especially for the five last five episodes to be able to sort of gauge where you are and where you need to be and all of that stuff. And it just automatically calculates it for you. So even doing something like this is really wonderful. Obviously, you can always go into your I’m gonna take one that’s been out for a while. So let’s do this one.
Elsie Escobar27:55And you can get all the data here, when you again, when you’re looking at the all time how many downloads you got this week, or this month, or whatever, and you get a chance to do all these things. But also being able to and these stats codes, things, these are really cool. That if you share, like if you share, you can create a special embed code for a guest or especially get a you know, let’s say you want to see how many people are, are listening to a podcast episode from the website, like the homepage versus the blog permalink, right, the episode show notes page, you can create separate, it’s the same player, but you can create separate stats, embed codes, and then you can track them. So then this is where it would show up. If that’s there. Obviously, I don’t have any of those out there. So you can’t see it. But if it’s there, that’s where you would do it. And then you can very easily start to look at these things. And this is where you get an opportunity to do a little bit of research for yourself, where you’re saying like, what are the top places that the show is showing up? And what are some places that it’s not showing up? And how you can you grow that audience? And is that audience there? Right? Because for us for the feed, you can see that it is heavily heavily heavily iOS period, you don’t see any Spotify stuff in there. You took like 10 downloads from Spotify. 10 downloads from this, you know, app here, even though like that, in the iPhone, this is the podcast app for the feed specifically. But you can see that there’s smaller in terms of like overcast is obviously pretty huge Apple popcorn media so you get an opportunity to start to really look at the downloads and be able to see those destinations as opportunities for growth. So if you already have something really great going on for Apple podcasts, then how are you going to be able to expand in that growth. into other different places like amazon music, like Audible, like all of that stuff and maybe build campaigns around, or even reach out for partnerships around some of those smaller places, which is like what I feel would be like a really important place for you to go. So I hope that I hope that that was helpful for you all those stats to me are like, so exciting. And apple core media, Cheryl abiquo, media is everything, it’s so sucky. It’s anything that is usually downloaded off of your iPhone, sometimes Safari, if somebody listens to your show on safari, it’s going to come out as apple core media, if somebody clicks through any sort of third party app, and when I’m saying app, I’m not talking about an actual podcast app, but like a link in to the mp3, or something like that, that is out in the world somewhere. And it’s being consumed inside of an iOS device, that could count as apple core media. So it is a nebulous area, where folks are or maybe I think, I think it’s also sometimes manifesting in there. If a podcast app has not chosen a user agent. And that is on the part of the app developers, the app developers are the ones that need to do that for you. For not for you for themselves, so that they’re tracked accordingly. So I hope that that is helpful for you. on Apple Watch to, um, you know, I think so. I know that we used to have Apple Watch in here, I’m actually gonna see do we Yeah. Or is that it could be apple core media, I think you might be right. Let me see. Yeah, cuz there’s no user agent for that. Karen. Um, so I can even I can ask the team because I can’t I can’t find that information in the stats right now. Um, yeah, it used to be part of that. They used to be able to start to sift, sift all of that stuff.
Elsie Escobar32:32Yeah, it could be really encouraging or depressing, correct, Cheryl? That’s one of the reasons why I don’t really like to look at stats. I actually was very sad. And looking at our south, I was like, What happened for both the feet and she podcast, it was really like, kind of disheartening to see a huge, like, a substantial drop, visually, not download, but like visually and those things between, I think, April, was it May and June. And it’s because of the the weird bug. I forgot about that. That weird bug that Apple podcast had where it wasn’t downloading things. Wow. That totally messed it up. And it really, really, really sucks. Is there a way to see the bar graph? last five episodes for more episodes? No, I think as of now, that is where they have stopped just the bar graph for just the last five episodes, so you’re able to see it to be able to track that stuff inside of that. Yeah, that’s it. Let me see. Kids. I know he left already. Sounds like okay, I’m just checking on the chat. I hope I didn’t miss a conversation. Yeah, it would be helpful to see that over time or for a range. Yes. You know, I’m actually I haven’t played around enough to be able to see the exact I’m just going to share the screen so that you can watch me do this stuff. So if I go to this, and those are the last five episodes, I could swear that there’s a way there has to be I think there’s a range here we go. Statistics by date range. So let’s see. Um, but this is total. That’s the only thing so in the last this year, let’s do that. And will I do it? How do I do It select Oh, January to here cuz there we go. Look. Oh no, it didn’t did it not do it. It’s still in August. So can I do this? Oh, well, I can just move the bottom part. And you can see the sad the sad stats is it goes down and down and down. Yeah, and so right around that area. But actually it doesn’t even go all the way back, it’s just going to May. But you can see the drop here. This is June 1. And this is one that the weird. The weird thing happened with Apple podcasts, although it should have been fixed right around here. But one thing that you see that’s really interesting here is that we get two separate types of apps. You’ll also see let me roll this up. There’s downloads, right? It’s the green thing. And then there’s uniques. And then you can see that so when you the downloads is like anytime anybody has called your your thing, right? anytime anybody has downloaded it. And then when you start to do the uniques it’s like when it is a very it’s a unique, obviously it’s a unique. It’s a unique device site and not device a unique IP, there’s like technical words that I do not have. You can also have that I can’t tell you about because I don’t know. But now you can have you have all of the total daily downloads all the way up to march. So obviously, I haven’t played with this to be able to see it. More than that. But you’re able to see the numbers. I believe that you can also export some of this stuff out.3Speaker 336:54LC mask a question? Yes. Which, first of all, how difficult is it to switch to five? Because I have not that’s why I wasn’t aware of these type of stats.
Elsie Escobar37:07Oh, yeah, we’re set to go and you don’t have to even switch you could just go into five dot Lipson comm and sign in with your username and password. Oh, and you can keep both?3Speaker 337:19And then what version of five? Do these show up in the stack?
Elsie Escobar37:23It’s available right now. Know what I’m saying is at what level? You know, cuz you get Oh, I see the $20 $20 month What?3Speaker 337:31Okay, good. That’s that’s what I’m at. And by the way, congratulations on 15 years. That’s amazing. That is thank you know, my
Elsie Escobar37:40mom. I will ask everybody to share my stuff. When I get that out so that we can talk about how there’s other people other than some other people that get all the press?3Speaker 337:56Absolutely. And I was gonna say that because you there’s a different gender who talks? You know, I read things about oh, we were the first one podcasting. And then I hear you say 15 years and I know some of your story. I’m like, No, no, no, no, no. So yeah, absolutely. We will fly your freak flag.
Elsie Escobar38:15Thank you. I would love that. Oh, no, just because of that. Yeah, no, it’s in all seriousness, like I’ve been looking around. I’m like, you know, I’ve done all of these things. And I like, yeah, so I’ve been kind of proud of myself. Looking back. It’s one of those things where I’m like, wait, I did that, like in 2007 or 2000. That like I was just who share it with you guys. Or I think I was sharing it with a client. I had a client. But like, okay, I tell people to do stuff like this. I did this didn’t I share the dishes. This is for like LCS yoga class, I used to create these podcast, these postcards. This is the second iteration that I created when I moved to Pittsburgh, because I had to have new artwork. But I used to share this ever. Like when I started my podcast in 2006. I created postcards and cards for myself to tell people about my show. So I have this one. And it says Get your podcast to go right. It has my the picture I used in my thing. And then I have like how to subscribe in the back with like a URL with all the things a call to action, like everything. The only thing I don’t have is a QR code because I didn’t know about qR cards during that time. But it’s like, I did it. And I had like where I live. I had had, like the classes that I used to teach. I had all the benefits, the yoga, you know, app that I had. So anyway, I’m just saying you’re ahead of your time I possibly did it. Yeah. No, I’m not.3Speaker 339:47I’m not being facetious because when I first started on camera work, which I’m not pursuing that anymore for a lot of reasons, but I would contact casting directors or producers directly and I was like, You can’t do that. You don’t do that. You go through your agent you’d like, well, ultimately, you need to get to the person who’s hiring. Right? That was 30 years ago. Now, what does everybody do in voiceover when this relates to voiceover and on camera, everybody markets directly. That’s what you do you direct marketing. And so I’m, I will break my arm patting myself on the back going, it was ahead of my time. So we got to celebrate that when we, you know, we have those ideas, and, you know, kudos for you. And yes, it should be a big shebang for your 15 year.
Elsie Escobar40:36I know, I’m trying like I was gonna do it when I was my actual anniversary, which was July 31. And I just was like, it’s too much too much for me to get done. Like that deadline. Was that not that important? Like, I didn’t get anything from I mean, you know, I’m still working. I’m still grabbing my links and trying to share my stuff. And all the things that I did. So yeah, it’s, it was hilarious. But anyway, I’m done. I know proud of yourself. On your back. Yes, I know all the stuff. You guys are amazing. Alright, so do you have any other questions for me? If not, I’m going to walk you through some thoughts that I’ve had. And you are welcome. And I’ll stop it. Because I’m just like, as soon as I was out, every time I go work out, I have like these things that happen to my brain where I get, I get these like hits of information, and I want to coalesce it. So this would be like the first time that I I really quickly put it into that Doc, that I have. So if anybody’s interested in that, I’m going to do that. Do you have any other questions?3Speaker 341:34Yeah, I do have one if I if I may ask that I a couple of weeks ago, and forgive me for not writing it down if they’re here. But somebody else had said they’re getting to shoot podcasts live a day early and would help me collate the swag bags. And oh, Clara Harris is going to be helping me. So if if you’re here, and I didn’t write your name down in New York coming a day early and want to help, I would love to know who you are. So I can submit that to Jen and Jess? Yeah.
Elsie Escobar42:03I’m just going to call Okay, just in case. And also, who knows, maybe somebody will listen to this later. And that you will know, you know, me. So we’ll see. We’ll see what happens. We’ll see what happens. All right. So I’m going to show you my brain. The brain because I, okay, this came across, because I’ve been seeing a lot of
Elsie Escobar42:31I guess, thought leadership type threads, right, that are helpful in a lot of different ways. And, particularly as it pertains to marketing, marketing, best practices, or how to grow your show and all that stuff? and usually it has, um, you should you should do this, like I just saw a post that said, you should do this, right. And, absolutely, and I agreed, like you should do that. But the reality of the situation is that we can’t all do that, in terms of like podcasting best practices, and how to be able to do all the things. So I am going to share my screen and just kind of walk you really quickly through what I have here. So it really is about for me in terms of marketing, it breaks down into and, and I was just thinking about how much money we actually have. So it breaks down into three separate ways your interests, corporate responsibility, and this is all for podcasters. And how much is it really actually gonna cost you because I was looking at the cost of what it actually takes to podcast and how when everybody, when somebody says you should, it means you have to invest some money, it means you have to buy something. And it means something, sometimes it means that you have to once again, subscribe to another service that you’re now adding to your monthly budget. Okay? And there’s a lot of people who can’t do that. There are people like me who have the privilege of being able to do a lot of those things, because I work in the industry. And part of it is that it really anyway, it’s my job. It’s my job, this is my job to be able to do that not necessarily podcasting is like to podcast is not my job. But to be able to understand workflows, like it’s my business, therefore I do this and I bet a lot of services and I do tend to say yes, a lot more than I did before. I’m in a position now where I can do that. But this is the stuff that pisses me off because it’s not cheap to be able to do all this stuff. So first of all your interests are why, like both personally and for business. So you have to always align that with the amount of services of the shoulds that you’re supposed to be having. And then there’s the whole corporate responsibility aspect of it because many of us do have a mind beyond In just ourselves, right, when we do our show, we do have that idea or that desire and that dream, to make our you know, to, to be able to serve those that need more accessibility within our show they we do want equity in however, we want to present ourselves within our own industry, or in podcasting. And we do want parody from the work that we want. And I’m talking about, you know, the real basic things as in, like, if you have an interview show, make it at least half male or female, or diversify the genders in there, or somehow See if you can find more voices, right? That’s like, the basic of being able to put something out there. But those are the corporate responsibilities that fall into creating a show. And also, how much money is it going to cost. So there’s the dream scenario. And then there’s the reality. And the whole point of all of this is how you get from like one to two. And if that’s even a thing, because for some of us, it’s not gonna happen. And then I started to kind of like, think through all of this stuff, all of the different things that you actually need. And this, this is the part where I’m trying to coalesce to see how to present this. And my idea was to be able to have like, a way to in a visual form to be able to see what the actual cost of podcasting really is. If you have the dream scenario of like, I want to make my show I’m completely and utterly be like an anti racist space. And what it actually means for you to, to, to do that, or I want to be able to have my content be accessible to as many people as possible, what does it actually mean?
Elsie Escobar46:56To do that, I want to grow my show to 100,000 downloads per episode per month, what does it actually take to do that, because there’s a, there’s a, usually you have to pay something. And that’s what I’m trying to figure out here of how to put that out. So the apps and services obviously broken down into like, you know, podcast tech basics, which is just like the podcast hosting, these are the basic stuff, the doll that you’re using the digital audio workstations that obviously you can have like pre stuff, and like an image editor that I feel is actually really important nowadays, because at its most basic for podcast marketing, you need an image and part of a regular RSS feed does need a square image. So I do feel now like an image editor of some kind somehow, that you can create an image that is accessible and easy for you to put into your RSS feed and possibly market your show is, is now like one of the key things in order for you to start a podcast. So this is like the basic stuff I’m not even talking about like the hardware, I never even got to add that part to the mix. Then there’s a marketing aspect of it where you have like a social media schedule or a newsletter, you know, service provider hosting for your website, if that’s how you want to do it. And if you want to premium anything, meaning if you have a specific theme that you want to buy or use, usually you have to uplevel that, if it’s a podcast centric thing, anytime that you need a plug in that does more than what you think you need, you have to pay up for that stuff, all of that, for the most part, there are some that you can buy outright, and they’re not cheap. And then there’s some that you subscribe to, again, another monthly thing, and a schedule, or if you have an inter, if you have an interview show, they’re not everybody needs that. But if you do have an interview show or at any time you are compiling something that is more than just your voice, you do need to have something where people can create this stuff. So you don’t really have to have any of this stuff. But it helps because if not, you’re going to be a mess. And I know all you need to be incredibly, incredibly organized. And I know I’m not I need help all the time. The accessibility aspect of it for me is like that transcription aspect of it right? How are you going to transcribe your show? And who’s going to do that? what services are you going to subscribe to in order for this to happen? Who’s going to be editing the transcription? How are you going to repurpose that content so that it actually gets to a point where it’s readable? The copywriting aspect of it I wrote in here because I have been really actively wanting to make the imprint that I have online accessible and accessible in the sense of like image image accessibility and having things in captions and putting things in the the image captions and things like that, and I find that that’s the biggest roadblock for me. I know this seems really simple. But for me, it feels like a really huge lift in my own brain. If I’m, if I’m sharing an image to distill that image into Red Square, with yellow writing that says,
Elsie Escobar50:15start today, you know, it’s even though even like, even me telling you this, it’s really hard for me to look at an image. And like, even like this and go like woman on a ledge, holding her back foot in a yoga, you know, it, I feel really overwhelmed by having to do that. And so I would need somebody to do that for me, because I don’t know, it’s hard. And if I’m going to tweet out to already so hard for me to tweet things out. And if I add that image caption thing it’s going to make me from, it’s going to impede me from publishing because then I’m going to feel like, I’m not doing it right. And I know, you only need to take one small step like I know all of those mindset things, but my brain has a hard time with that I know me. So I would need somebody to help me with that. And also expert investment, when it comes to if you do want to have something incredibly accessible, you need to have a team that is an expert in these things. Just having a transcript doesn’t make you accessible, it just doesn’t, that’s not I just found out that adding emojis to the middle of the sentences, which I was using, and I’m gonna still do less in some than others, is not so good for people who can’t read it, who are having something read it to them, because it’s like I like to use emojis as, as like a period or a comma, or like a pause right in between one thing and the next. But for somebody who is having it, a screen reader reading it to them, it is annoying, as I’ll head out, get out because it doesn’t get the point across. So if you want to use emojis, use them at the end, at the end of the thing. So that’s like a simple thing that I didn’t even know that I’m learning but that becomes that from our expert person, right? Same thing with any anti racist work, any kind of equity, diversity and inclusion stuff, anything that you want to work with all that stuff, there aren’t experts that do this for a living, you need to invest it into it. And that means also expert advice. When it comes to sales. When it comes to coaching, when it comes to your business, when it comes, there’s a lot of investment happening here. There’s It doesn’t just happen, right.
Elsie Escobar52:29And then this is the other way that you can do it, too, is just outsourcing all the things, or maybe just some of the things. Because what I have been seeing now interview podcast that really irks me, and it’s really hard because I don’t I don’t do this for a living, meaning I don’t do the coaching and all that stuff for a living as in like, in the way that people are asking for it. But a lot of folks are going in there going like, hey, I need a Podcast Producer, and I want them to do you know, for epic, I want them to produce the show first and then upload and then do the show notes and then publish it and do the images and like, okay, all the things and I’m like, all of that is not? That’s for people. If you want it done, right. I mean, you can do it. If you have like a team. So meaning if you have like a team person who is on your team, you like Andrea, you are my person, and you work with me, and maybe have two other clients. But really, I want you all on my stuff, you do all of my things, not you managing a bazillion different clients. I don’t want that because things fall apart. And you She can’t do that right? We cannot do all the things. So you do that you can either hire somebody who does a B and C or like x y&z for you. Or you can have somebody who does x, somebody who does why somebody does z, and that’s all money. And they have all the services that you need for all of this stuff. So anyway, I’m just, that’s the the reason that this is coming through is because I don’t I understand how important it is for us to have all of these things, optimized artwork for your podcast, and it needs to be gorgeous. Because Apple loves gorgeous artwork. And you need to have your website, do all these fancy things with all the buttons and all the things you need to have a player that does, you know, and yeah, of course, yes. But every one of these things takes money and investment and somebody who looks at it, either somebody is doing it for you, or you’re gonna have to invest the time to be able to teach yourself how to do graphic design, or you’re gonna have to invest the time of how you go down rabbit holes, understanding how how you build an anti racist business from the ground up and you’ll have that embedded into your value. You system from the get go, and you’re willing to tear things down and tear them apart. Or you’re willing to do the research as to actually what does it mean to be an accessible podcast? What does that actually mean? And it’s not about transcripts. So I’m just saying that it’s becoming so frustrating, because I see stuff like going like, you just need transcripts. And I’m like, Really? You just need transcripts? Do you know how hard Do you know? How much money it costs, especially for a show? That’s like 90 minutes long? If it’s like Karen show, Karen love, I know that it would be an easier lift, slightly easier lift for you to be able to create something like that, because of the type of show but4Speaker 455:45I just used a script. I mean, that’s there. Yeah, there are shows like mine that are short that can get away with otter or descript. But you know, charging now, and I pay for the scripts, and you know, a lot of free stuff isn’t free anymore.
Elsie Escobar56:00I absolutely agree. And it’s like, I’ve been just thinking like, what is it exactly that we need to have? And I’m like, before, it’s like, I chose to invest my money on otter. So I have otter, but even harder, like you have to fix all this stuff up. Like you have to make sure if you’re doing a video it has to have captions on it. And it does, you know, are you okay? With the auto generated captions that does you know, that does spell things wrong? Or who’s going to be fixing all that stuff? Who’s going to be changing the things? Who’s going to be uploading the SRT files? It’s like, there’s so much involved. And so I just, I’m working on that and seeing like, how I can write Yes, I know, Andrew, I’m so glad that you feel this. But I’m just so frustrated. Because I don’t know people, people don’t understand what that actually takes to do this. And if you’re putting output, and you’re already adding to like, you just got your show out, you just got your show out, it’s so hard to just get the damn show out. And now you have all of this other stuff, it takes away all of the joy. And that’s why I started with like, all those those things at the beginning where it was like, What is your What are your interests? What is the money that you have that you’re going to be able to spend, and what part of that is corporate responsibility, and how much you fluctuate between one and the other, right? And then we have to feel like maybe moved things, maybe the transcription thing is going to be taking center stage for you. And that’s where you’re going to be spending all your money and you feel like an image editor or having people create your graphics isn’t really going to, you’re going to take the money out from doing that. It’s just, we have to make choices that are in alignment with us keeping podcasting in some way being able to be sustainable around this. And I just don’t want to feel I don’t want to make anybody feel our us because I’ve sensed this, anybody feel guilty or ashamed because they can’t do all of it. I don’t want to feel like you share a piece of content and somebody’s like, Oh, well, they didn’t do X, Y and Z and you’re like, I’m just trying to get it out. I don’t want that shame. Oh my god. I honestly, it’s just killing me here. Anyway, that’s my rant for today. Um, Cheryl, I think you’re speaking but I cannot hear what you’re3Speaker 358:25okay. I’m sorry, I want to interrupt your rant, because, you know, we only have a couple more minutes. And I would really love it. If you or someone else speaks to this at the conference, and or does sub type of extended webinar on this because I think what’s happening and I’m seeing some of the comments and Karen, you said it perfectly and also, Andrew, anyway, everybody’s been commenting on this. And I’ve seen it for years in quote to traditional jobs, you know, my career supporting jobs, so to speak, where you get I want administrative assistant, or I want a marketing assistant, and it’s 10 pages of work. Are you absolutely kidding me? for $14 or $15? Right. And again, there’s a couple of comments here and I think it’s really important to educate podcasters at everything you just said is absolute gold and I would love it if you had I don’t know if you plan on talking about this that she podcast live and or doing a webinar but I think it would be so helpful. Anyway, that’s that’s my plug for that because yeah, you know if you saw my comment that while you’re going through all this all of a sudden I felt you know, tired broken like I’m doing it wrong. Yeah, right.
Elsie Escobar59:48Like that’s what I don’t that’s exactly what I don’t want. That’s exactly what I don’t want the long jet like that. Yes, absolutely. I wanted to like just start this conversation here because I feel like this is like a place where I can start to, I can start to have that conversation and like and ironed out on my thoughts and how I frame it, because it’s like, I’m still not sure what the, I think you get what my story is here. But I also don’t want to make it a rant, I want to make it, I want to make it so that we feel empowered to be able to make the choices that are best benefit us. And, and how to do it in a way that feels empowering, where we lay out a plan. Because I’ve been feeling it’s so hard to have all of these amazing marketers out there who are doing some incredible work, they’re optimizing their stuff for to have results in this way. But for most of us, we we can’t invest in all of these things, we just simply can’t. And even if we could, we would still have to execute. Executing is so hard. I cannot even tell you how many times I’ve bought solutions to a problem. Whether it’s via a one on one consult with somebody, or whether it’s an investment in an app that is an ongoing, you know, thing that I’m paying for monthly, where it just sits there. And I know what I need to do, and I just don’t use it or do it.3Speaker 31:01:20Or it creates another problem because you really don’t know how to execute it and do it effectively, exactly as you feel at least I do. And then I feel like oh crap. Now I’ve poured more money down the hole. Yes, I feel less empowered. And I know all the things. And why even bother?
1:01:38Thank you very much.3Speaker 31:01:39I really, I just want to add one more reason why I think what you just touched on is important. Because when you’re a successful podcasting company, and you’re looking to hire people, because I would really love as much as I love my voiceover and I’m training in new, very targeted area. I love pocket casting so much I want to work for a podcasting company. But I’m on LinkedIn and starting to look at some of these jobs. And it’s the same thing we’re talking about, I’m like, well, in their success, they’ve their ex, someone said manage expectations, Was it you, Jacqueline or Karen, someone said manage expectations. Maybe it was Andrea before she left in their success. there’s now an expectation that whoever they bring on board is automatically going to be able to multitask across 10 different things and do them all well. So that would be an education, also for podcasting companies looking at growing and bringing people on as to what their expectations are. Am I making sense? I don’t know. Yes,
Elsie Escobar1:02:46no, I asked, you are absolutely doing it. And part of it is that like I’m actually late for a meeting now. Sorry, guys, I have to go by sorry. But part of it is that we are actually discussing this thing right here because it’s like you can’t just hire, they are not very many Swiss Army knives like me that exists out there. There’s not that many people that can do what I can do, where it’s like, I know how to have all of these tool sets that I’ve had, because of the decade plus experience that I have that I can execute on these things. But if we hire somebody to come in, they can’t do all this stuff. They have to stick to the one thing, you’re editing the videos. And you’re writing the description. That’s it. And that’s boring as all get out and then slowly start to move up and do all the things and like all the things like that, right? I get it. But we can’t. there’s not very many people that can actually do that. And it’s just like, and even if you have the toolset, there’s people who can’t do that stuff. That’s why whenever I somebody hires me for a one on one, and I listen to their show, and I’m instantly captivated by their voice, I immediately say you already have something amazing happening for you. You’re an incredible person. You I can feel you behind the mic. This is gold. You can’t teach that. That to me is like already up. Like that’s amazing. You’re so captivating. Let’s talk about your audio quality. Right? That can be fixed that but that that that there’s people who are like super amazingly sounding and I’m like I’m about to die of boredom. Who are you? How come I can’t connect with you? Like, what’s up? It’s so much harder to teach that. Like, I would rather have somebody not have any gear and just be a passionate person behind the mic because they it’s so much more full. It’s so much less coaching. But anyway, that’s uh, anyway, that’s a whole other thing. But alas, thank you so much. I can’t wait to have a recording of this. Yay. And export the chat because you guys have had so much insight. Jacqueline, thank you so much for showing up. I’m so glad you’re here. You’re still looking for your launch in September. I’m keeping you that’s next. It’s tomorrow.5Speaker 51:05:08September 15. I literally have September the 15th. Okay, good. We’re all gonna be like, are you about Christmas edition? Like, what are you going to be doing about Christmas and burnout? And I’m like, I didn’t even think that far ahead. I know, every time you take a step, something else becomes an issue. And it’s like, oh my god, you know, super not for the 15th. Absolutely. I’m going to stay. All right.
Elsie Escobar1:05:36Well, awesome, y’all. Thank you so much for hanging out with me today. And I gotta, I gotta ask it Atul. I love y’all. Bye.