09-02-21- Traci’s Coaching Call- Launches, Show Descriptions and International Podcast Day!
And I will start now.
all do some fun new faces today. Yay. Um, shit. Um, there’s a thousand lists. Which list was it? So the very first one, I think you’re going to want to meet whoever talking. That’d be great.
Okay, everybody, we are still having people log in. And so we’re just going to give it’s just right at the top of the hour. So we’re going to give everybody just another minute before we get started. Um, no worries, Denise, about that. It happens. I was doing the same thing even before the video turned on. So, um, yeah, I hate it.
Good. I just, I had remembered and forgotten and just remembered again that we’re coming up on a holiday weekend. So, you know,
cause I feel like I’ve talked about business days into four already.
Right? Okay. Well, we’re going to just give it one more minute, but while we’re doing that, just start thinking about what your wins are that you would like to share and, uh, we will get this party started. And um, for those of you who are new to the call and here, um, either for the first time or maybe haven’t been here for awhile, uh, we’d love it.
If you would take an opportunity to, um, participate at any level, of course, that we always love it. If you would want to introduce yourself and tell us, tell us where you went on your podcast journey. And one thing that. Kind of like to ask. Cause we’re funny that way is for you to tell us something unusual about yourself that we might not know about you already.
So, um, let’s see, we hear from Sandy. Hi everyone. I’m easily in full force with video and audio, but I’m in the midst of multitasking. So I’ll pretty much be in monitoring mode, but I will participate as I can. Okay. Well, Sandy, we’re going to start with you. Is your, when is that you showed up, even though you’re so busy and that you have to multitask and that is perfectly acceptable behavior.
So, all right. Okay. Well here would like to start off with sharing a win for this week. Anyone want to go first and jump into the winning pool?
It’s not the deep end.
hi everyone. So I win. I don’t know if I shared it or not. I finally launched my meditation classes for kids. I’m going to be doing them online. And I got my first client and really excited and they’re going to be starting on the 12th, September 12th. So I have a little bit of time too, to keep promoting and getting the word out there.
And this has been really cool. A lot of friends have been sharing my posts, um, about starting the class and they’re going to be bilingual. So I figured that’s like another app. Like uniqueness to the class, you know, that, that I can bring, so they don’t have to know Spanish. So, I mean, it’s just like a little extra that I’m sharing.
And, um, so yeah, so that’s my win for, for, for, for today. So Jen and the comment says, tag me in posts and stories on social. So it’s easy to share, email me graphics, to put in my stories. And I would like to ditto that for myself, I’m super passionate about what it is that you’re doing in the world, especially in with children.
So I’m happy to put it out there. And then I was just also thinking that, um, is there a way, I mean, have you considered tapping into, and I don’t even know if this is a fit, it’s just that, um, I have a sister who’s a speechless. Speech language pathologist and works with kids in the school system. So I didn’t know if there’s any way that I may not be happy to share it with her and she could share it out if you like.
Yeah. That would be awesome. Yeah. I would love to connect, you know, with schools after-school programs or, I mean, other organizations that do, you know, programs with kids, you know, something that we could do once a month, once a week, or, you know, I don’t know. I’m open to ideas to, to help get the word out.
So yeah. Yeah, absolutely be happy to forward it onto her. And Jacqueline says my kids schools do mindfulness so she can share. So, yay. That’s a winner. So not only is it a win that you’re doing that you get your first client, but all the support here and I’m going to sneeze. Excuse me. I was trying to get that at some it’s completed before.
Okay. Um, yes we do. Jen, we do have somebody who’s involved with the homeschool and communities. It’s um, Christina Selena. And so we’ll post it in the. And the Facebook group also. And you guys have, um, even though if you come through she podcasts, you’re absolutely welcome to join the pod, have, um, Facebook group.
It’s I have to tell you it’s a little bit confusing. So you mean maybe you can pull up the link and put it in the chat because we have a Facebook group that’s not private. And then, I mean, we have a members only, and then there’s just like for the public. Um, so I want to make sure you get joined up to the right one.
It’s the one that’s pod have members only, um, Sammy’s gonna, oh, Hey Fen, Finland, San Juan to say hi.
Um, he needs a wall really bad. Okay, buddy. I see you. Um, so, uh, yeah, we we’ll, uh, you’re just welcome to join. It’s it’s a low key group. There’s not a huge amount of, of, uh, activity going on in it as we speak, but we’re getting more vibrant in it. And then today, for example, I posted a, um, promo opportunity, which same, if you want to grab that link.
Also, from what I posted, um, we have a podcast is launching a new newsletter and they put out, um, to their organization today that they want to feature pod-casters within their newsletter. So there’s a form that you can fill out and there’s a Google doc form. So we’ll put that in the chat as well. And for you that, for those of you are listening, um, and may not see the chat, you can go and ask to join the group.
Pod have members and it’s, um, the link is facebook.com groups, pod hive. And, um, my daughter is the size of a pony and apparently he is full of excitement moving around. It’s because of him. And he’ll settle down in a sense. Sorry about that. Okay. And the Google link is in there as well. Um, so who else would like to have, uh, share a win or something exciting or introduce themselves?
Yeah, Finn is, is hilarious. He knows it too. Um, I’ll share, although Finn is my favorite and if he wants to take over the meeting, I’m gay. Um, well, his win is, is that, that he, his fan and fan is always the win. Right. Um, I just put it in the chat, that link for the pod Fest newsletter didn’t work, but, um, well that’s on them.
Sorry about that, but no, that’s okay. I’m going to click it one more time. Yeah, it says not found error anyway. Um, there was something, oh, so I received an email from my business school where I went, that they are planning to promote a handful of podcasts. At the end of September for international podcast day.
And they asked me to, you know, submit my show for consideration how they knew I had a show. I don’t know, but that’s awesome. So I filled that out. And so hopefully that turns into a little more free promotion, um, this month. And then last year I remember recording a video for international podcast day. I don’t know if they’ve published that they’re doing anything.
I’m not seeing anything about it, but I mean, I guess we just rolled over into it being September 2nd. And it’s usually the last, like right around the end of the month at 27, 28, 28, 30, somewhere around in there. So that’s a great, I’m glad you circled back on that. That’s a, um, we definitely want to, uh, figure out, uh, thank Sandy puts the chip, the chat on that.
So we’ll, we’ll keep looking for that. Um, and congratulations. So they there’s alumni. They will track you down. Right, because they would ask you for money, but it’s really nice thought was coming to be honest, but no, so that was awesome. Oh my gosh. That’s so great. Congratulations. All right. Anybody else?
Would anybody else like to share Jacqueline? I’d love to know how your, you shared last week about your coworking space and your, do you retreating yourself in that way? How did your week turn out? It was great. I’m back to home and on my bike sweating as I listening. Um, thank you for checking in. I appreciate that.
Oh my goodness. It was such a productive week and I so realized that my brain can work. And then this week back to being, taking kids to school and everything I realized, oh, this is why my brain doesn’t work. So I’m oh God. I’m so. But I’m still the time and to launch on the 15th of this month. So I’m, I’m excited.
Um, I’m getting very close. I don’t my guests know the schedule. I, based on your comment last week about four will be live, but I market each week, one after the other. So all that sort of stuff, just, it feels so much better. So I’m excited. I’m still connecting with new guests, um, for later in the year or even into next year.
And. I’m excited. I’m excited for the launch date. So how, how can this community support you for your September 15th launch? What can we do to be there for you? Oh my goodness. And I hadn’t even thought of that.
Well, um, can you tell me what I should be? I was like, I’d read it to my guests and I’m ready to like launch it on LinkedIn. I’ve actually been on LinkedIn now for like a month or two and posting. And even that for me was so hard to get comfortable. Um, so, well, let’s do this. Let’s keep it really simple. So there’s another, there’s one more Thursday between now and when your launches.
So when you come back next week, why don’t you be bring with you some links? Um, like if you’re, uh, if you have your, uh, link to any of like your social media or even if it’s your LinkedIn or do something that if you would like for us to share out, or if it’s something that you would, um, I know we, you know, especially with pod hub, we’d be more than happy to share your launch.
So if you want to just think about it in that you have another whole week to ask for support and bring it back to us next week, that will be your homework. How about that? That that’s so great. Yes. Thank you. Thank you. Thanks. And tell us the name of the show again. It’s over coming, working Monday. Love it.
Great. That’ll serve you really well for search as well at Aon search too. Right? Thank you so much. I’ll think about it. I wasn’t even on my radar. I love this place as okay. We’re here for you. All right. Who else would like to share? Hey James. Hi. Hi everyone. Look at you with the guided meditation experience in your subject line.
That that’s right. The experiment. So it is an experiment all the time. Um, I want it, this international two wins this international podcast. Yes. That’s my birthday. Your birthday? September 30th. Yes. Cause you guys all make me feel like I belong then I know, I know I’m in born on international international podcast day was launched on your birthday.
I think that’s an even better way to say it. I love it. That’s my win. And a future win. I just have to say Tracy, you’re, you’ve been amazing to work with and I’m so looking forward to our meeting on Friday, uh, coming up, that’s going to be a huge one. So a future win coming. Um, I’ve just got things or organized well enough where I think I’m ready to listen and receive the wisdom.
So thank you. You’re welcome. That’s it? Well, I’ll take that as a future. When, when, when
Tracy, can I share something? Yes, James, you were, um, last week you were talking about the funny noises that you were trying to get rid of in the audio. And, um, actually it kind of had this idea hit me in the middle of like doing an interview a couple of days ago, but have you tried Auphonic I don’t know what that is.
I’m going to actually put the link in the chat because I think that, um, it’s an easy to use tool. It’s really, I don’t know if they have a free version, but the paid version is like $10, but if you drop in your MP3 file, it runs through like it normalizes the audio. It’s just a quick, easy thing to run it through.
And I think that might solve the little sound you were talking about that little issue. It’s worth a try. Thank you so much. Yeah, it’s helpful. Especially with softer guided meditation parts. There’s just that. And Jen, I think Jen pointed out to a little dry mouth sometimes or dairy. Yeah. Thank you. Yeah. I noticed something like that when I was going through, man, I was like, I wonder if this is what he’s talking about because whenever, even though I send mine out, my whole episodes go to like an editing team and then they give back whatever.
Theoretically, I guess they’re supposed to go through all that, but from old habit, I always run my files through Auphonic just for that last little touch. And, um, it, it works wonders. It’s one of those things I just won’t, I’ll just always do it. And I don’t know. I’m just curious, let me know, um, you know, test out a couple of them and see if it, if you notice them.
Okay. And question, do you have to run a pre-filter or design a filter? It just kind of knows intuitive. It just, yeah, I don’t do any, I’m like zero tech on this. I just, I learned from I don’t rave and remember when, way, way back when I first started, but I just like set it up and just, it’s like bronze through the browser, upload my MP3.
It takes a couple of minutes. You have to leave the browser window, open wallet, completely uploads. And then it processes and does its own thing. And then it gives you the, it notifies you when it’s done. And you can listen to usually you can really hear the difference. It keeps each of the tracks from having like different volume settings.
I don’t know. It just normalizes all of that. And it takes care of a lot of those little nuances. So that might be, uh, an easy fix for you. It sounds like they’ve got multiple filters running on it. Very good, Charlotte, thank you so much. It’s a huge time saver because I’ve run through and it takes me not even for podcasting, but just for smaller guided meditation, audio recaps.
It takes me an hour. If I really want to filter those. It to a good level. So, no, thank you. I hope that gives you a win. Yes, big wins. Thank you. I owe you now. All right. Did piggyback on that. I also posted a link in the chat. I had sent this to James earlier as well, but thank you Charlotte, for reminding me to post it here.
There was an article in pod news earlier this week about a new, um, AI program called clean voice. I have. Personally used it at all. I just happened to run across it in the, uh, the trades and, um, and it’s new to the podcasting space and it may do something similar. It may do something completely different.
You guys are welcome to check it out. Um, it’s, uh, the article link is in the chat as well, but for those of you listening versus watching, um, and also for those of you who might be listening to the replay, it’s clean voice dot a I, and, um, and then it can also, you can Google that, um, you can go to their website or you can just Google pod news for clean voice.ai.
So between those two, those should be helpful hopefully in, um, taking care of some of that. Um, and then we have another multitasker in the group today. Um, Julia Washington, I’m going to go ahead and read. Hi. All I’m Julie Washington, I’m multitasking work. And this call center video came to this call via she podcasts.
I have, I host a podcast called pop culture, makes me jealous, love the title, where we discuss pop culture and dad sector through the lens of gender and race. Nice to meet all of you. Well welcome. And we’re so glad you’re here and multitasking is always a loud, um, and, uh, dying. Anna. I don’t know if you want to jump off or if I can just read it for you, but it says you use audit.
I’ll find it. Um, and it says they do have free time after that you have to pay, you can Google settings and it will guide you to what you should set it at. It’s pretty easy. Good to know. Okay. Lots of fun, supportive resources coming out today. Who else would like to check in, introduce themselves or share when or a question or just say hello?
I’ll take a minute and introduce myself. Um, this is the second time I’ve been here. My name is Tisha. I usually go by Tish. Um, I came through she podcast, so I have been podcasting for, it will be two years in November. Um, I kind of got burned out and did take a couple hiatuses during that time, but just recently I’ve came back full force, excited to be back podcasting.
Um, my podcast is called the, your shining self podcast, where I interview women, guests who share stories of hope, love, and transformation. Um, and I’m always on the lookout for great guests. I’m just excited to be here. I really enjoyed the first time that I was here and just looking forward to today’s call also.
Well, we are so glad that you’re back and you have one of my favorite headshots photos. I just think that is incredibly fun and sparkly and it matches your show. So well, thank you. So welcome back and say glad you’re here. Yeah. Anyone else like to introduce themselves? Um, ask a question or just say hello.
I’ll go. Um, hi, my name is Denise Fernando. I, um, this is my second time against them. I’m through cheap podcasts. Um, and I am actually launching on the 30th, uh, w when you started asking about international podcast that I went and I looked it up to see when it was, and I was like, oh, wow. It’s actually happens to be the same day.
And my birthday is the day before. So I was like, yeah, this sounds like what I need to be doing. Um, so the name of my podcast is mompreneur success. Um, I helped mom, well, let me just talk about the podcast. So it’s scribe it’s description is inspiration, education and motivation for mom entrepreneurs starting and growing.
Nope. Starting and growing from overwhelm frustration to success and profitability in business. I don’t know if that’s too wordy, but that’s, it’s not. And we do with produce your podcasts. We do these podcasts audits sometimes for customers, and I’ve been immersed in a couple of different podcasts audits this week.
And so I have a lot of SEO discovery things on the top of my mind that I’m going to share with you guys today. But, um, one of the big things that with the description for your show is making sure that it’s keyword optimized, but not overly. So, so that, um, and really the other thing is that taking advantage of the character count because you know, that first 150 200 words in your shed description is the most important because that’s the ones that people will see the most.
But you also have, I think. I don’t quote me on this and maybe you could do a quick Google search on it, but I think you have up to 4,000 characters that you can actually use in your show description. Most people don’t use all of them, but you can utilize your show description as an SEO keyword. Viable opportunity and Google podcast is getting better and better and better at aggregating three show descriptions with apple podcasts.
We’ve talked about this before, but I’ll never hesitate to repeat it. Is that the title of your show and the name and the author tag or the two things that you’re FA you’re found in discovery was right. Yay. Up to 4,000 characters. That’s a lot of characters, but you literally can optimize. You can optimize your show description with 3,999 characters.
And so what I would recommend, um, especially even if you’ve already launched your podcast. Um, and even if you’ve been podcasting for awhile is go back and take a look at that show description that you have in your show settings. Because most of the time when we very first launch, especially if we’re kind of figuring out everything on our end, We get really honed in on this first couple of paragraphs, and maybe don’t even realize that you can use that many, um, keeping in mind that the first 150 to 200 characters or the, I think actually up to 250 characters are really, what’s going to show in the, in the initial, when people look and review your show, but you can integrate your bio, you can integrate your programs, you can put links to your website.
Like there are all kinds of things. You can use those 3,999 characters for, and, um, And so absolutely. You know, if, if you’re looking to really bump up your visibility and discovery, go back and review your show description from when you very first launched it. The other thing I like about encouraging you to go back and look at your show settings is to also, um, Look at how you described your show, because a lot of times how we think our show is going to evolve when we start our show.
And, uh, we’ve got several people on the show that had been podcasting for years and have done, you know, a hundred episodes, 200 episodes and, and more, and I’d love for you to kind of talk, you know, one of the things, especially, uh, Charlotte rebrand, her whole rebranded, her whole show. And so things evolve and change what we think we’re going to launch with and how our show ends up evolving, um, is something that changes over time.
So make sure your show description is current to what your show is currently having conversations about. The other thing that you can do with your show description is, and we talked about this with some of our film and entertainment. Podcasts is, um, you, if you’re using celebrities in conversation, like for example, Judith, isn’t on the show today, but Judith, um, does a celebrity divorce.
Podcasts episode once a month, I think this month was Brad and Angelina, and then she we’ve talked about several other famous divorces that she’s profiled with attorneys on her show. So she can utilize those names within her show description and within her social media, because she’s talking about them on her show.
So any kind of film entertainment, Cashy names, cast names versus, um, real actors names, but that also stands for high profile guests in your particular industry space. So we all have celebrities within our end space. So if you’re talking to a high profile mom, pregnant mom preneur, for example, and you’ve interviewed her, you can always go back and update your show description as your show grows with some of the guests so that when someone’s reading through the show description, they’d be like, oh, they interviewed X or they interviewed Y.
And that’s really helpful when you’re also trying to get guests when, when you’re, uh, because people who you’re reaching out to, to be a guest on your show, they will likely. Read through your show description at some point, if they’re really interested in digging into your show. Um, let’s see. So there’s that?
Thank you very much. So, um, um, there was one other thing I was going to say too about, so including the guest names and the celebrity names, including links to your website, make sure your show description has the link to your website, um, in your show description. That’s also another thing that people have a tendency to leave out.
These are all things we look for when we do the audit. Oh, I know. And then the fourth thing, and this might not even be four. It might be 10 based on how long I’ve been talking, but. Also go in and check your categories for how your show settings are set up, especially for you guys that are just launching your show and just setting up your show.
You should have based on the platform that you use, you should have up to three categories that you can choose. And there’s some categories that are just more saturated than other categories. So in your primary category, you want to choose the one that is the most aligned with what you’re doing, but also take a look at the sub category.
So for example, there’s, you can go into sub categories of like there’s parenting and kids and family, and then you can just go, you can go deep into sub categories on that second and third, and you the best way to figure out how your show categories are set up is to log into the platform that hosts your podcasts.
Look at your show settings, and then look at what categories you’ve chosen. If you haven’t chosen three and your platform allows you to choose three. Please make sure you choose all three because like business and marketing, for example, some people just choose business, but you can choose business marketing.
Some people, um, can, uh, choose relationships, but you can also choose, um, the sub categories of relationships. So, um, just be sure I’m saying I’m alive. It just be sure because my brain is going as fast as my mouth. Be sure to check those categories and optimize all three selections. Okay. And I love Tisha what you said.
This is great information because I didn’t do anything right. When I first started no key words, et cetera. Well, we’re all, I mean, that’s why we’re here. Right? And a lot of us who started podcasting several years ago, these kinds of resources weren’t available to us. And the other thing about it is, is they are constantly changing.
So that’s why it’s always fun to have you here. Um, okay. Does that ignite any other questions or is there any, anybody have anything else that they want to share or ask
you want to say hello, Tommy?
Know, I’m not scared to catch my eyes. I don’t know. I think I kind of looked over it. My thought was I’m taking notes. I’m just taking notes. That’s good. Anything that’s good for setting up right from the start. Right. It’s always helpful to think about some of my questions are always so like thanks. So basic level, basic internet searches and things like that, but just even things like MP3 files versus WAV files, you know, like I hear, I heard, um, Charlotte say, you know, I put my MP3 file through the, through the, um, um, a phonic system.
Um, but then I was talking to someone that said, oh, you should keep it as a wave. It’s better to edit it as a wave. And I know these things sound like. Just stupid and just figure it out. But that’s the kind of stuff that makes me absolutely stop in my tracks and not do anything else. So I’m curious if you guys, you know, what your thoughts are about MP3 wave.
Do you start as a wave, edit it, then turn it into an MP3. Is that how it gets loaded up to your distributor? I don’t know. I’d like to open that up to the group to help, um, you know, in share your expertise in terms of those of you guys who are editing your own shows and what you’re doing with, um, MP3 versus wave and give Tommy some support that way,
Jen. So I’ll start an admittedly. Like I do it this way because that’s what the guy who taught me to do, told me to do, right. Like whatever. Um, so I record and edit as a wave file. And then convert it to an MP3 after I edit, so that I’m uploading an MP3. Um, if all of my usual recording platforms don’t work and I have to use zoom, which is my backup zoom gives you not a wave file.
So I have used an MP3 before and editing, but that’s my backup when all else isn’t working, because sometimes that happens with technology. Thank you. That’s helpful for whatever that’s worth. And I think that, you know, like you said, somebody taught you, right? You said, I don’t know how to do this. They taught you and that’s how you’re doing it.
And I would imagine that a lot of you do things differently based on who taught you, you know, but like thank you for teaching me. Thanks and Tisha. I use an MP3 just because that’s what I was taught. Um, and let’s see, Sandy, like Jen, I recorded edited in a way falling export as an MP3 waves are higher quality and take up more room in memory.
I can attest to that as facts. Yes. Um, and then I just wanna reiterate with a hundred percent enthusiasm, what Sandy said in the chat, which is Tommy asked your questions. This is why we’re here. And remember, I’m your partner in crime and overwhelm and deep research. So keep them coming so we can all help.
And that will add to that so we can all help each other. And in pod hive, and I. Um, one, it to always be this way. There are no stupid questions because there are no stupid people and they’re just people who are learning and growing together and need answers. So that is why we’re here. Or you have avenues.
Are you asking a question?
Did you, now you have a hand up in your, oh, which one? James or who? High five. That’s a hand up. Yes, yes, yes. Yeah. On international podcast day, I’m wondering how people are getting involved or engaged with that. If at all from the group, it changes from year to year, but, um, w Jen, um, remind us what was last year, they had a big promotion where you could like, record something about your podcast and send it in.
And I know you did that. Um, I want to say it was like a 62nd video that needed to include some clips from your podcast and you talking, it had to name international podcast day. Like they gave you some guidelines and there was a promotional thing. And then I think you submitted it and they were maybe going to highlight you and stuff that they were doing.
I didn’t have that happen, at least that I know of, but it didn’t really matter. I created the video, uploaded, it, sent it to them, and then I used it myself on social media on that day. And. International podcast day. So it’s sort of like whatever I was while we were here, I like pulled up the site, but I haven’t looked at if they’re doing anything for this year yet.
We’ll definitely keep that. The other thing, if you, um, are in a place where you are wanting to get additional press, which I think we all want to get additional press whenever possible, um, is that, uh, through the month of September, I would, if, if, if no other month, a year, I will. Um, okay. I just have to stop for my own.
Tell you that my husband’s out of town and my dog is obsessed with my husband and apparently he has just had enough of it because it’s been four days and now he just wants to be heard. So I apologize. Normally he is not this vocal. So anyway, we just want him to be happy. Okay. So back to what I was trying to say before Finn put in his 2 cents was that, um, the month of September, Follow the help a reporter out it’s H a R O help a reporter out.
If you’re not already familiar with that. I know we brought it up as a resource on this call before. Um, but they will, there are so many media outlets that will, unless there’s some other, I mean, with everything that’s going on in the world today, there are, seems to be breaking news, like every five seconds, but usually the press outlets will definitely do things around, um, International podcast day.
And for me personally, that’s been a great press avenue, um, for, uh, media exposure. So if you want to just make a note to yourself to just subscribe to it, they will send you so many emails and notifications that it can be super annoying. So you may only want to do it for the month of September for right now, but it would be worth checking into it.
Um, because there are lots of people who will be writing press around international podcast day. So that’s another great resource. Also, if you’re, if you’re feeling really like spunky about wanting to get pressed, this is a good opportunity to stick your toe. Um, So, um, let’s see, Harrison’s three times a day and they are east coast time that, uh, thank you Juliet, especially for bringing up the Tom Tom aspect, because these are things.
If you do decide to, um, dig into this this week, this month, um, Herro is very time sensitive. So if you get it and they’re asking for it and you want to be considered for it, stop what you’re doing and turn it around because they don’t wait. So that’s the other thing. So you, this is one of those things where, like I said, it, it could be your full-time job just chasing Herro and no one has time for that.
So, but this month, if there was a month is a good one. Um, and then Jen, you want to share a little bit about that for the health role? Um, I had, uh, I was quoted in an article from. Health roid. I’d never heard of the publication before, but whatever, um, at, through Herro, um, and yeah, their turnaround time for a lot of these is tight, um, depending on the publication and also their emails can be an anthology, so definitely choose your categories selectively.
And then every time they email, it’s like 20 links of things in a category, um, you know, to see like what they’re looking for, and then just be sure to read the fine print, because about how to submit what they’re looking for. Like, do they want the content in the email? Do they want it as an attachment? Do they want it sent directly to them in an email or do they want it through the Herald website?
Like those little things make a big difference in getting it or not. Um, and I don’t know, Tisha, if you have any other thoughts, I’m trying to think. I’ve sort of stopped because I’ve just been so busy, but, um, oh. And then some of them just require very specific credentials. So like Charlotte, there’s a lot that you could do that I couldn’t do.
Um, so just pay attention to all those things. And here’s the other thing you can do if you want to leverage the international positive podcast day, um, leverage it within your social media. Like you can promote international podcast day alongside how you permit your podcast. And that gives that, um, really big, broader.
Connection between you and the podcasting community and that implied affiliation, even if you don’t actually get a, a, a true press hit in the traditional sense, you are promoting international podcast day, you are a podcaster. So you get that association evolved with that. Um, and it’s so funny because I’m literally typing Sammy, uh, chat about how it’s important for us to make sure that we’re planning social media around international podcast day.
Not that she hasn’t already thought about it. Um, and also what I wanted to say is don’t underestimate the visual, I mean, visual don’t underestimate the power of your local press. So this is another thing that, um, if you’re just starting out or if you’re. Not maybe just starting out, but you have a local following or you want to cultivate more of a local following around you as a podcast or within your community.
You can proactively reach out to local press. I would definitely, if you have local TV, if you have local newspaper, um, if you have local, I mean, local radio would be, I mean, Hillel, podcasting radio, it would be so fantastic sometimes. Um, journalists aren’t on top of things, the way that you think that they would be, it might just not be on their radar.
So this is a perfectly acceptable time to try your courage and your chops. And just putting yourself out there. If you, you might not feel like you’re ready for CNN yet, and that’s okay, but go ahead and just try local radio, local community press. I mean, contact the, um, chamber of commerce and ask them if, you know, they want to feature podcasting is something with them.
Local business community, because you can, this is a true international record. It’s not a, it’s not a one of those hallmark holidays that just came up like last week, this is something that’s been happening for multiple years, success, fully and successively. So, um, try if you’ve been wanting to, but you haven’t really been like, what am I going to talk to the press about?
Why would the press want to talk to me? This is a really good time to just feel the fear and do it and start with your local press and just say, Hey, don’t know if you’re aware. International podcast day, Thursday, September 30th, I host a podcast would love to explore that with you. And then, you know, just see what happens.
We w what was it that we talked about? Um, last week’s call with Terry Grace’s book. All I did was. And we’ve seen multiple times on this call, we’ve talked about, you know, just asking for what it is that you need. And, uh, and this is just a good, fun way to possibly navigate some press for you and for your podcast.
So yay. And it just so happens that it is on a Thursday, so we will be having some fun on Thursday, the 30th to, I don’t know what that looks like, but we will definitely have some fun. Um, all right. Well, we definitely have some time left that brought some resources to share, but I always want to make sure we’ve covered.
Is there any other questions that anybody has or anything they want to spotlight or share before I bring up some resources that I have discovered this week? All right. Well, I would love anyone to chime in on any of these resources if you’re using them. And, um, so some of them are, um, a couple of time management things.
So one of the things that I personally have been looking at lately has been, um, my email inbox management, who has issues with too many emails all day long. Anybody else? I can’t imagine anybody on this call would relate to that. So, um, we got a ha oh my God. Yes. So I’ve been exploring a couple of things that don’t necessarily require like a human assistant to manage because, um, there are so many great platforms out there that can help you with this.
Now, this is a specific, this is specifically for a, um, this we’re kind of like a Chrome browser and it also is. Directed to Gmail. So these are the resources that I’m going to share that I discovered this week. And, um, and if you’re using them, I would love to get your feedback on them. One of them is called boomerang.
Um, and boomerang is so in Gmail, if you S you can install boomerang and at the bottom of your Gmail, it’ll tell you, like, if you send someone an email, And you haven’t heard back from them, you can set it. So in like two days or one day, or however that how many ever days you want, you can set it to come back into your inbox.
So like, if someone doesn’t reply, then you can flag it so that you can have it come back in your inbox so that you can resend it for follow-up and then it also does. I’m really sure. Oh, good. Okay. So Tisha, I don’t know if you can share with us, but you love boomerang with like all caps, which means that, you know, so much more about it than I do.
Um, I don’t know if you want to type something or if you’d be willing to co um, share from audio, but, um, that’s just something that I just discovered is anyone else using it?
Tracy, I think you touched on like the main reasons that I love it. I love being able to, oh, one thing I think you didn’t mention was you can also use it to schedule an email. So a lot of times I tend to be a night owl, but, um, like my main gig is a virtual assistant, so I don’t want to be emailing customers at like 9:00 PM and letting them think, oh, Hey, she’s available.
So if I’m responding to somebody late at night, I tend to use boomerang to schedule the email, to go out, you know, like early the next morning or something. Um, but yeah, just, it’s been a huge time saver to be able to like send an email and then schedule it to come back to me in say five days if somebody doesn’t respond.
Um, so I highly recommend checking out boomerang and they give you, I believe it’s 10 free credits every month. So they do have a free option. Great. Thank you. And then have you also, by any chance, have you used as, um, sorted, which apparently as it gives you the opportunity to like sort your emails and different categories, have you, has anyone use that?
Um, Because that’s another thing that was recommended to me. So for example, you could have all of your team emails sorted in one area and all of your, maybe your clients sorted in one area, and then all of your personal emails sorted in one area. And the way it shows up as in, in like three verticals. So I know that Gmail is really good.
You can set up folders and things like that, but this particular app that was recommended to me, um, seems like it takes it to a whole nother level and more also like for people who really visual, um, it also is really helpful because you can like see them in columns. So that’s another one that was recommended to me.
And, um, thanks Sammy for putting the boomerang in the chat. Um, one of the, one of our team members that recommended this to me, I think there’s a paid version. Something like 1499 a month. And that’s the one that she recommended and then the sorted, I’m not sure what the fees are on that, but I’m an email management for me is really bumped up in my priority list.
So I wanted to share those resources with you as well. Um, I also wanted to share with you, um, about, um, some more like for those of you who are developing. Newsletter or wanting to get more newsletter subscribers for your podcast so that you can continue the conversation after the podcast too, and get a better idea of qualitative information on who’s listening to your podcast, how they’re engaging with you.
And so there are a couple of, uh, there’s a. Website called the hello bar.com. Does anybody have any familiarity with hello bar, um, that, um, can help you with, um, it’s a pop-up that is connected to a form and there are probably other ways to do this as well. But one of the things that I’m really noticing a lot lately is that it’s, it’s harder for people to find where to subscribe to your newsletter.
And if your call to action is a podcaster is to drive people, to sign up for your newsletter. Please make sure that when they get to your website, that they can easily sign up for your newsletter because you’re asking them to go from wherever they are in. And especially audio only really portable medium.
So they’re likely on a smartphone or an iPad or something like that. And there may be multitasking. So to ask them to then go from whatever platform they’re listening to you on to then to your website, To then sign up for your email newsletter. It’s got to be something that’s very user-friendly so that that’s something that they can find and do right away.
And another service then if you’re wanting to convert people, if you’re a service-based industry and you want to convert people that come to your website to either reach out to you in an impulsive kind of spontaneous way, or to set up a call with you, there is a program called talk with lead. And, um, we actually use that on the producer podcast website.
And it’s really amazing because it has a little, um, let me see me. Do you want to do a screen share of the producer podcast site and it’ll that little pop up will shade. And so what that does is that it is an investment. It’s not a free service, but if you’re a service-based business and your financial revenues that you monetize in part of your monetization strategy for your podcast is to get new service-based clients.
And that’s something that really does better when you actually have a conversation with them. Like for. Full service. Podcasting. People usually want to talk to somebody before they want to. We don’t get a lot of people who just sign up online for those services. So, um, talk with lead. You, you can connect it to a Google voice, so you don’t have to connect it like to yourself, but it can connect to a Google voice and then people can click it.
And before they, before it caught actually calls your phone, they have to give you their email address and their phone number. And so what happens is, is that you can either answer it when it calls. Cause you can set it up in your phone that it’ll say like produce your podcast calling. Um, there it is right there.
It is right there. See where that little phone is moving and it says, have a question call now, and then you put your name, your email and your phone number. And then when it, when that person hits, request a call back my phone, because I have my Google voice forwarded to my cell phone. It will actually ring my phone.
Now nine times out of 10. Um, I think Sammy, you have a typo in your name. I think you have too many M’s, but anyway, um, it will, um, it, so nine times out of 10, it’s going to actually go to a voicemail, but then it’s going to send me a text message and an email with Sammy’s name, same his email address and Sammy’s phone number.
So I don’t have my ringer on because we’re on the call, but I can show you that it’s going to happen instantaneously, probably. So that’s another thing that you could utilize if you’re at that place where, you know, we talk about monetizing podcasts a lot and monitors that monitor.
That’s how it works.
So see how easy that was. So if Sammy wanted to sign up, oh, and by the way, can’t miss this either. How cute is that? That’s my niece. Is she, could she be more. I mean, you’ve met my dog now you’ve met my niece. Um, but talk with Lee. It’s been great it’s it costs about $60 a month. So it is expensive in terms of that, but we have converted clients from that.
Um, and so if you look at that over the course of 12 months for us, it’s w it’s an investment that we get an ROI on it. Um, Let’s see, I’m doing a lot of talking. So anybody jumped in, I thanks for saying that my niece is adorable and cute because she is, um, yes. And to Jen that they is so much better than chatbots.
And I will tell you that I had the, I ain’t one time when I answered it and this client is they’re our client now licensed to lead, um, MD Patty Fey. I actually answered it like a would’ve just happened. And they really couldn’t believe that it was me that answered the call. They were like, you know, say I couldn’t figure it out.
That was a good thing or a bad thing, because it did feel a little awkward when they were like, wait a second. Meaning like you’re, you’re the Tracy that’s on the website. Yes, it’s me. And, um, but I was able to convert them into a client and they were actually pretty excited that they get to talk to me. So I don’t know, again, you know, there are different ideas about that, but in my personal opinion, if you get to talk to the person, then that’s a good thing.
So yeah. Just another way to have that human connection and continue the conversation after the podcast. Um, yes. Talk with leads. Part of the hello. No totally separate service. So the hello bar is more like it creates a pop up that, um, so the hell of the form, I don’t think I really went all the way into what that does that actually can get them to subscribe to your podcast, like right away.
And it can determine whether or not it’s, you’re an Android or an iOS and it’ll, it’ll absolutely, it’s a subscription tool. So it’s a little bit different than an email subscription tool. It will actually, it’s a. The subscription tool haven’t use it yet. Cause I literally just found out about it. I had been in, I’ve been, can you tell this week I’ve been in big time research mode for new resources.
So you guys get the benefit of that whenever I do my deep dive. So, um, so Denise has the question. Does it identify as a I’m to turn the sounder back off? Does it identify as a random color or that it’s a call from the service? So for me, um, and actually my texts just went off and it’s and I’ll show you what it does.
So, um, for me. It calls. I have a Google voice number. The Google voice number is saved in my phone as a contact. So when it pops up for me, it says produce your podcast is calling. So I know that it is either the Google voice that’s on the website for produce your podcast, or it’s the talk with Lee nine times out of 10.
It’s the talk with late cause nobody else usually ever calls that number. Here’s what happens afterwards. So you saw that I did not go, I did not actually answer the call. Um, or did I answer the call either way? It doesn’t matter. This still happens. So I get a text message and it gives me the phone number.
So it says from, and it’s the phone number that Sammy filled in on the form. It also, um, gives me the, um, it tells me that it played the out of office greeting and that the, um, and that there’s a voicemail. So if I’m like doing this call, like I am right now, Sammy called atta, couldn’t answer it. I can go from my phone and I can literally hit the, um, number and it’ll call her phone right back.
So I can say, hi, this is Tracy from predictable. I’m sorry. I missed your call. So it’s a, it’s a really robust, well executed in a very service-based business. It’s really, really helpful. So, um, if you answer the call, it is calling them to, I don’t understand. So I saw that, you know, Sammy was inputting her information, but was she on the phone as well?
When it rang to you? So like when it rang to you, you answer it, but she wasn’t on the phone. She had just typed in her info. Right. So you’re calling her back. Is that what, how it works? Yeah. That’s a great question too. What happened with your fence, Sammy? Yeah, my phone never rang, so I didn’t go on my phone, but when you answered it, I pulled my phone up to see if it was going to ring, but then I think you canceled it before it would have rang.
So I think it’s like a right away call back. That’s such an important question. Thank you, Yvonne. I did not think I did not think to mention that part. So she puts it in, it says, do you have a question? So it’s what it does is it, it rings me to call for me to call them right back. That’s what happens? Yeah.
That’s important now. I feel like we’re confusing every confusing. Do we need to clarify anything? Okay. And then you can check it out on the website, but I just thought it might be something that I don’t see it a lot on other people’s websites. And so that’s one of the reasons why I wanted to point it out because it is a human to human connection, which I’m a big, big fan of anytime that you can actually talk to a human about a service you’re interested in, you’re much more likely to use that service because that to me sets a precedent for how you do business.
Anything you want to throw in Genesee nodding just wanted to. Okay. No, I was just agreeing that like, you know, their experience of interacting with us tells them, you know, as much about what we do as we. Yeah, right. Be about consulting and sales and service based stuff either. I mean, you could use it just because there’s a price point associated.
There’s a lot of free programs out there, but because this way, and the reason why this one has the price point associated with it is because it is a true lead generation tool, but it just has that human connection factor. And it’s you asking for the CA the customer is asking for the callback. So it’s, it’s more like you’re pulling, you’re giving them an opportunity to pull them to you versus just pushing something at them.
But that can same thing. If you are wanting to Uplevel the, um, Bring more Collins. Let’s say, for example, if you want to bring in more Collins to your audio for your podcast, and you want people to be able to ask questions, you could actually utilize this as a way to capture voicemails and, or you can use it as your, you know, if you want to ask me three questions, you know, you can use my talk with lead.
So they’re just a lot of multiple ways that you can do. Um, we have a couple more minutes left. Let me just make sure that they’re is no other, um, oh, okay. I also came across, um, A couple of other things. Um, when we were talking earlier about the show description and SEO, I also w w uh, wanting to tell you that in your bio’s for your social media, a lot of times people will link in there in their social media.
They’ll link to a bio on like your about page, um, or the link to your bio on LinkedIn. Are you willing to buy on LinkedIn? But you may want to consider linking your, by using your bio link to link directly to your podcast because that’s one of the, uh, very highly clicked on, um, link in social media is the bio.
And so it, or within your bio where you have it on your about page or where you have it on LinkedIn include the link to your podcast inside your bio. So those are two other discovery tools that aren’t talked about very frequently that you can optimize because a lot of times people will just an SEO in general.
The about page is usually a place that people go to on a website anyway. So make sure that there’s some level of presence about your website. I mean, I’m sorry, some level of presence about your podcast on your about page, if you don’t already, but in your social media accounts where you have your bio link to your podcast from there, that’s another discovery tip that I found out.
And then just circling back again, Denise, to the question around the callback service is not part of hello bar. They are two totally separate services. Hello bar is something you can put on your website that can, people can subscribe directly to your podcast. And talk with lead is the service where people can request a call back.
And that’s what I really appreciative Yvonne for you bringing that up is that the customer is requesting a call back. You’re not, they’re not actually calling you. The service is calling you. Okay. Um, all right, well, that’s a lot of resources, but as you can tell, I’ve been doing a lot of homework this week.
And, um, before we wrap up, does anybody have any questions, comments, or feedback before we say goodbye? Cause we’re already out of time.
Um, and there are a lot of people on mute too. So you want to come off meat or do we have everybody on meat? Okay.
Okay. Well, we’re just gonna, if you don’t have any questions, we’re just gonna, well, one quick question, Tracy, on the, on the, uh, talk to talk with leads, does it give you a text where you could actually text back as well? I’ve noticed a lot of people are a little hesitant to call, but have a call before they want to have a text.
Right? Well, so the way so you can on topically. So if you remember with mine, it said, have a question, um, give us a call or whatever. So, um, you can put whatever you want in that verbiage, but it has the moving little phone. So a lot of times people are kind of knowing that they’re going to get a call.
Cause that’s the services asking for that. But when you get the tech. Then the text has the phone number and you could text them directly from there, which I did. In fact, a couple of weeks ago, when I was in the airport, I got one of these and I couldn’t call them back. So I literally texted them and said, Hey, this is Tracy.
I’m boarding a flight. And I sent them my calendar link and then they set up a call. So you could also use it for setting up a call, um, the UK to get. And I do believe to be super, um, efficient about this, that the text is coming through the Google voice. So the Google, so the talk with lead connects to the Google voice, the Google voice since the auto text.
Okay. And, and do you know, you may not know this, if there’s an option for a text back as well versus a call back, I just, there’s a. Yeah, I don’t, I would just kind of go on their website, talk.com and just see what else. I know there’s some other services that I’m doing some research on right now that I should have by next week called banter, texting that’s to get people, you know, that you can engage with for text marketing, but in this particular thing, I think it’s designed for that human, like call the call.
Very good. Very good. I’ll look into it. You could text them a calendar link, which really worked. So thanks everybody. We’re wrapping up and we’ll see you next week. Bye.
Where’s my button. There we go. Okay. See, and Stanley, thank you.