09-14-21- Elise’s QA- Artwork, downloads, and sponsorship
[04:46] Feedback on artwork and best practices (before launching!) — You’ll hear stuff about this that you’ve never heard before!
[25:06] Some amazing tips on pitching podcast sponsors right out of the gate – for niche content and local!A conversation about download spikes and how to go about finding out what in the world is going on.
[44:46] And an Elsie PSA about downloads not = humans
I’m trying to I was moving around and drop the camera and then I left it on the floor and I was I forgot it was there.
0:54I haven’t you been turned on my life.
Elsie Escobar1:00That was silly was hilarious. Actually. You saw my ground you saw underneath. Why does that look weird? My top of my head is cut off. That’s better. Okay. Yay. I’m gonna see if I can. I might have to turn some lights on. And I gotta feed. I gotta let my cat exit here in a moment. I’m going to unplug this real quick. Okay, you can go ahead. I’m going to go out how to use silly one. Okay, here we go. Seriously, people you are cramping on my apple event time. If Apple would just schedule their events way in advance, I would have made sure I wasn’t here. But because I so love Apple events that easier made it so excited. All right. Let’s see. We have all the people should we all know no more black turtlenecks. Steve has been gone for a while and Tim changes his clothes all the time. And there’s an awful lot more women on stage on stage because now it’s not really a stage. But they are releasing their new iPhones and this is going to be like my purchase. Because I need one. Finally, and I’m gonna have to buy even though what I’ve been waiting for has been. I wanted to have what is it? Id I forgot it’s called with the fingers. I forgot the name of it. Oh, you want my volume? up? Is that better? Okay, all right. Cool. Awesome. Already then. Okay, I have Welcome everybody. We are going to get started here today. So nice to see everybody here. I actually just have a question, but actually, you know what, let me go do a quick look. See? I’m gonna do a quick look. See? Um, yuck, Cheryl. I gotcha. I see you. I’m just gonna do one last look really quickly. So that I can make sure that I’ve got everybody covered here. Okay. All right. So we are going to address some question, actually a question that I have from Denise. Um, for sure. And I’ve got some information here for you love. I’m so excited. Just letting some more people in Patrick Keller. So excited to have Patrick Keller here. Okay. We are going to start it up with Denise, I am so excited that you’re getting on this and I mean, you have a fellow launcher correct, Miss Kerr
Elsie Escobar4:46that you’re coming up here on two September the end of September, which is a little bit of a goal that you all have together to get going on this. So Denise, I had asked me some questions. She’s all set. She bought her Samsung q2, you. You got all the things and then she has a little she would like me to give her a little bit of feedback when it comes to your podcast artwork. Am I correct? Mr. Nice, I have it here. And then we’re going to talk about this. And But first of all, before I even Are you okay, if I share it? Or do you want me to? Yes. Okay, great. So let’s talk about it from a variety of different perspectives. Before I even show the images here, I want you to understand that there are some very there different places where you can have podcast artwork be pivotal, right to your show. And then there are other times when it’s not quite as important in terms of podcast consumption. Okay, so meaning that there are times when you’re going to be opening up and I want you I and all of you here are welcome to do this, you can open up any of the podcast apps, right. So Apple podcasts, you can look at Spotify, you can look at Amazon, music, anything else, and I want you to just go in there, and I want you to start to scroll through the things that you see. That’s it, scroll through the things that you see there, because that’s what a lot of people that are going to be wanting to listening to your show are going to look at. And that is in those small, little X’s right. I also know that I have things that I use on my iPhone, which you can see I have a widget on my phone, I wonder if you can see it. It’s at that top left, top left, you see that there’s a podcast there, it’s a little widget that I have in there ads for I use that I use Castro for my listening. And so when I look in there, there was a tiny little square of a podcast, and it’s really a non square, but little Yeah, square. And so when I look out there, I can very easily see it just says connected on there. And it’s a really small, little square. so that you got to think about it from the perspective of somebody who’s going to be consuming their content in your iPhone. Okay, so that’s one way to do it. Then there are the square images, sometimes rectangular images, sometimes header images, sometimes Instagram story type long images that you can use on social media to promote your show. That can be a different kind of artwork, that can be a different kind of graphic, it doesn’t necessarily need to be the same. Okay, I’m going to show you an example after I look at Denise’s artwork here. And I’m talking through all of this Denise so that you can get an idea of like sometimes the subtleties of stuff may not count for some things, and you can add them for other things. So for my show the feed it is it actually looks very specific. It’s a very specific type of artwork for the feed. But when I promote my episodes on social, or when I am sharing even the page, the podcast page, you don’t really see as much of that artwork, right? That’s not what leads it actually, the only time that you see the feed artwork in that big of a way is in the podcast apps outside of the promotion that I do for the podcast. It’s different. It’s not that’s not the icon that you see, that’s not the podcast artwork that you see. Okay, so let’s go ahead and see if we can do a little bit of a share here. I’m going to get both of these opened up.2Speaker 28:57And I guess while you’re doing that, I was gonna say, literally what happened was I created a thumbnail in Canva. And it did not have my picture. It wasn’t very vibrant. But I thought everybody thought it was cute, though. So when I got onto Lipson, and I saw it in the directory with all of the other related ones. I was like, Oh, so everybody had these vibrant pictures. I was like, Oh, yeah, I changed this. pence. That’s why I made the change.
Elsie Escobar9:35Okay, good. Good. I love I mean, you’re already and and the other aspect that I want to share with you everybody in this is that you can always change it. So if you pick something and you don’t like it, you can always pick it you can always change it like it’s not nobody’s gonna get you in like, You’re nothing nothing bad’s gonna happen if you change your picture, a week after you launched okay the way I have sent you the new one. I know you have it. Are these the ones that you shouldn’t know you haven’t these huge those are the old ones. These are the old ones. Okay, well then. Okay. Oh, having sent me the new one. You can put it in here if you want. Okay, cool how? Yeah. Oh, you know what? I don’t know. Can you share? Amen? Kim, do you want to learn? You can? Yes, you can. You can have Dropbox, Google Drive from your computer, so you can share it. So hey, you’re welcome to put in a chat. in the chat. Yeah. Okay. Cool. Give me one second. Totally. Yeah. And it’s just to continue that same conversation is, you have to remember, you can iterate on your podcast artwork, you can change it around. And again, it’ll be great for people to remember your thumbnail when they’re listening to your show, or when they’re like picking it on a podcast app. But you don’t have to use that artwork. When you are promoting the podcast elsewhere, right? You can use other images and other graphics in order to draw that attention. I do believe I see it now. Okay. Ah, look at you. Good for you for adjusting yourself. Okay. So there we have it. Look at that. I know you all didn’t see it. That’s so much better. Good for you. So yes, so all of these things that I see here, I love the way that you framed yourself, I love that little circle up there too. You know, again, for this is actually a really great what I would consider like in terms of social media, you can really change this up and make it very vibrant already, when it comes to sharing it on social Instagram. And you can vary some of this templates that you have even going on in here already like this, the wording that you have here, that can be changed, depending upon the podcast episodes that you have going on. That’s really good. My only commentary to you is it’s kind of like, whenever I’m reading in terms of a podcast app, whenever I’m reading the podcast episodes or whatever, a lot of the time, you really need to know what the podcast name is like, that’s really important. And it’s so small over here on the left hand side, I’m not saying that it’s, as we’re seeing it so big in terms of zoom. And for a lot of us looking on the screen, that’s fine, because we can read it. But right now, all this stuff here is the most important, I need to know what your podcast name is Why? Because sometimes you’re going to have to be both like you have to search it. So when I’m looking at podcasts in a podcast app, and you tell me at mompreneur success, and I start to write mompreneur success, it’s going to give me a list of shows that match that, and it’s going to have a small list of people. And it’s going to have a small little image. And when people are reading it, sometimes it’s really hard to know which your show is, that happens to me a lot. Where I’m like is that the podcast? One that I’m looking for, and I’m trying to make my eyes really focused is to be able to read it. So one of the things that I would do is I could even, even though I really liked the layout in terms of the the circle on the top left hand side, I’m wondering if you can have that mompreneur success, right here, where it’s got that in inspiration, education, motivation, and just have that you don’t really need to have all that language for your podcast, artwork, specific. You can have that language on your website, when you’re promoting your show on social when you have it on banners, if you want to put that in there. You can have all that stuff in there. But that’s a lot of language. When somebody’s picking a show, we need to know your the name, the name of the show is the most important part. Your name, in fact, is not even that important. And you don’t have to have podcast because we know it’s a podcast. Again, we’re talking about one use case, right? We’re looking at the use case of somebody going inside. This is your Apple podcasts, artwork, the artwork that’s gonna go into your RSS feed. The
Elsie Escobar14:35the reason why your show exists the fact that it’s a podcast that is not important because they’re going into Apple podcasts. They know that it’s a podcast, so you get an opportunity to to add that to the mix down there. I that that to me would call a lot more attention. And I would go mompreneur success. You that picture is great. The outline is great and It seems really bright and potent. In terms of the colors, I really love that the pink and the teal mixed together, I think it’s lovely. I’m wondering how in terms of putting it down there, maybe there can be a little bit of a change, you can even move that circle and make it bigger somehow, like I would mess around a little bit with that template to see if we can get it a little bit bigger because that’s my only concern I in looking at that, I wouldn’t know if your podcast name was inspiration, education and motivation for moms. I mean, I don’t know there are some people that have really long names like that. So I would say just focus on the mompreneur that we have to get that name. So focus, no podcast. Now, if you want to have again, if you want to vary this, and have this be the what you use on social media. That’s cool. Like that’s okay, if you did that, and have it on the top left hand side and have like the topic that you’re talking about in that episode, in the bottom part, because then people will understand what that is you can change the image if you have a guest or something like that. And that would be really very, very it for you. Let’s see what’s going on over here in the chat. Yeah, also put your name on the cover, or perhaps make the blue box narrower from the top to the bottom. Doesn’t having her name help with searches, not on her not there. Because the majority of podcast, the artwork is not searchable. And again, you have to remember the majority of people are looking at it here. And I don’t know about you, but even if you’re looking at the shape podcast logo, are you really reading LCN jazz is not going to make it or break it for you. You’re calling the attention that you’re looking at is the face. It’s the woman base. And it’s an evocative, it’s like, whoo, really neat artwork. Whoever the hosts are, it doesn’t matter. It usually is that first image, and the name of the show needs to be 100%. Clear, and draw attention to you every like the whoever the hosts are, it’s not that important. On the podcast artwork for your RSS feed. Can you have variants on that, again, when you’re promoting it in other places, let’s say Denise is being featured in a local magazine. And she is she she’s asked, Can you please give me some graphics or a podcast artwork. In that case, I would add her name at the bottom, right? Because I would just go like, that’s a very specific thing, you can very easily add her name to that artwork, because then it would matter, it’s on print, it’s going to be a larger picture more than likely, it’s going to be read more. And sometimes that’s the picture that comes up whenever you’re sharing it on social media. If you’re sharing a blog feature, it pulls an image, and then it’s featured there too, right? And then you’re like, Oh, my gosh, so then then that respect, yes, it matters. But if it’s for the podcast, RSS feed the artwork that goes in the RSS feed that name I don’t feel is that important? Unless you’re like super famous. If you’re super, super famous, then yes. Because your name is essentially why people are listening. So that’s what I would do. Yeah, in your show description, absolutely. All of that stuff that you have up there for sure. Just like Karen said, it can definitely they can definitely go into the show description there. And Lena says I thought much about why everyone is putting a microphone and artwork, we want people to listen, so I decided to go for play button instead. That’s true. And I think, you know, part of it is that for us, it’s like, we’re still thinking, like, I just want that podcast represent something for us. And having that microphone there. It like makes it different than like a blog for us. It makes it different than a blog. It makes it different than a book. But if you start to think about it, you know, whenever we share books, and we share, like we’re looking at book covers, usually whenever there’s a book cover doesn’t have a book on the cover, you know what I mean? And I think that
Elsie Escobar19:36it’s like or a movie, like usually, you know what it is from the way that it’s laid out. And I think that there’s something to be said about having a microphone, if it has to do with even with a podcast about podcasting or a podcast about voiceover, you know, like something that has to do with the art form of the thing, I would say I would think that it had something to do with something like that, or something about listening or voices. Like I could see that. But if it’s a show just about all the things, I wouldn’t be as concerned about adding that to you, you can definitely, you know, use it here and there, as like on the website, you can definitely add it to a specific, again, a header, a banner image, something that’s in between stuff. It’s always great to be able to add that, but it’s not necessary inside of your podcast artwork, because everybody kind of knows that it is a podcast. So yeah, for sure. And let me see what else have you all said?
Elsie Escobar20:49Yes, exactly. And it’s true. So Tammy said she, her eyes are drawn to that bottom banner. And it’s true, it’s like it’s, it does bring a little bit more attention. But I really do love the layout and the colors of this, I really like this a lot, a lot. It’s got a really good song vibe to it. I love the circles all around it. So in all of that, it looks great. So that’s kind of what I would play with. Denise, when it comes to messing around. And I know and you know, I’ve been messing around with Canva so much lately, and part of it is that it’s really great to just take concepts like I like to do a lot of research one of the templates that they have, and think about like how do I create that layout? How do I create, one of the things that might be really helpful too, is if you went into the section for t shirts, the T shirts section, because the T shirts section has definitely different layouts. And the layout, and the T shirt sections sometimes are really bold. And they’re very, the form, like the way that they’re laid out the graphics is different. And they tend to be a little more graphic heavy in the wording and the fonts, because it really dropped because whenever you’re wearing a T shirt, you can’t have all the things right. So it’s really sparse. And if you can look at those and see if you can be inspired by looking at those at that layout, and then going How can I add my picture to this? or How can I make this slightly smaller. And what’s so cool about Canva, of course, is that you can pick that layout and then like choose a different size and make it square and then just put that layout and then duplicate it into a squared. And you can start to mess around with putting out the elements in a different place. So that’s one way that I would look at it. And even if you don’t decide on that, it’ll it’ll kind of make your brain go outside the scope of the graphical templates that they already have offered there, which are great. But sometimes we just need to go outside of the norm of layouts. And in being able to as a non design because I’m not a non I’m not an I’m a non designer. So as a non designer, being able to, to find the template that really resonates with my feel or be inspired by something that’s not in square, that’s not meant to for a specific source point, if it’s not an Instagram post, it’s not a, you know, a Twitter post. But that may be it’s like a presentation, maybe it’s a you know, they have all kinds of stuff like that, that you create two that I mess around with. I like the fonts and the layouts that they have there. And oftentimes I use those as inspiration for something else. So that’s something for you to check out. Yeah. And since you’re already using it, it would be really awesome to be to do that. Yeah, yeah, absolutely. And I think that simplification for me when it comes to podcast artwork is the best. Because what we really want is the name, we want the name of the show, and we want to pick it in there. And you yourself that picture is really it’s a beautiful shot. And I think that you really do bring a lot to the brand. So I wonder if they can be like more some really huge focus on the war on the graph on the actual typography of the name of the show, and how can we have you as part of that somehow, like, I don’t know, that’s why I want you to like look at those t shirts and pull your picture in there and see what that would look like behind the graphics. And if that gives you an idea, I think that that it would make give it a more of a magazine vibe like a high end sort of like Vogue kind of feel a little more slick, and even if that doesn’t necessarily match your overall branding. What we want is people to make that first and like invest in listening to your show and then bring them over to your house, and then that’s when you get to offer them the rest of your brand. So that’s really cool. Okay, and I know that you said that you would when it comes to sponsorships. And then you did ask me if there were some sponsorships inside of the super squad and I did have the team kind of look for you. And I do, I’m putting it in the comments right now. It looks like there is a contract. There’s this one, it might be a contract template, let me see if I can get to the other link, there’s a couple links that were shared with me, maybe one of those will actually share it with you so that you can get some inspiration. When it comes to those
Elsie Escobar25:45templates. I think the second link might be the one, I just had them send that to me. So I didn’t get an opportunity to go check it. But those are some contract templates that you have when it comes to figuring out the sponsorship. And I like what you have going on. You said that right now that you’re thinking of pursuing smaller brands that have mom or women’s specific products like baby products, or mom or children’s clothing, and starting out with like 20 to 30 a show and work towards getting more of a six month commitment. I think that’s a fantastic plan. That’s great, because it starts to get you it, it starts to get you into the scope of what it looks like managing sponsors, outreach sponsors, like sales for sponsorship, being able to understand how to like when you when you have inventory open, how are you going to manage the spots, when are you going to put them in like there’s a lot of admin stuff that comes into sponsorship management, that I think even just establishing that workflow is great whenever you have somebody at like at the beginner level. And then as you start to scale up, you have a process so that it feels like you’ve done this before you know what you’re doing, you got it going on, you can definitely start to get that money. One tip that my co host for the feed often talks about and I thought like that is so smart, is that he was talking about looking at those, you know, those magazine, everybody has these magazines like wherever you live in you know, whenever those free magazines that are like outside like those little newspaper, berry type weekly, or, or city mags that are just out for free. And people just get them and you kind of scroll them. Look through some of those because and look at the advertising, look at the businesses that are already advertising in these magazines, I’m sure that they’re going to be like mom magazines already, like usually they have like a woman centric, quarterly magazine that comes out. Or a parenting magazine that comes out. Sometimes those are offered, you know, at libraries or like drugstores or you know, all of that stuff, grab it, and then scroll through the sections and look at the businesses that are already advertising in there. Because they’re used to advertising in these magazines, I would even wonder what the rates are for those, like how much money are they’re paying to be in there, you might be able to offer them a better deal. You know what I mean? Even if it’s just say like this, like, just, yeah, because there used to be able to do that and just say like, Wow, my audience is totally your audience. And I see that you’re doing this, you want to give podcasting a try on a local, you know, podcaster here, I have this this going on, and you can get yourself a really good pitch are really good in for being able to see that because and also you got to look at the size. So if it’s a full spread ad, I would not take the full spread ad people I would go for the people who are doing the quarter ads, or like the smaller section ads go to those because they they’re they’re not spending too much money, they probably can’t afford like a full spread ad but they are willing to invest their money to get their business in front of other people. What can you get a negotiate when it comes to that. So I think that that is like one of the best things that you can start to do to to reach out to some of those things. Um, and so the last question that you had is that you had your initial series has
Elsie Escobar29:30six to 8/5 figure female entrepreneurs on answering the question, what are three success tips you would give to yourself when you were starting your business and i think that you know, this can be like a really good one two punch when it comes to I don’t know about six to eight figure female entrepreneurs like I don’t know like what that looks like in terms of what I just offered you with the magazine. But to be able to, even if you see that there’s a woman Lead a company or local business, or something like that, where you can even then parlay it off of maybe you don’t, you don’t get the sponsorship, but maybe you get a really great interview with somebody that has a good business going on in there that you didn’t even know was local to you. And that builds the relationship. And that minimum, you’re going to get a little bit of promotion from their side of things. So that’s another another thing. And even if they don’t actively promote your stuff, you can they you know, they will, because it’s a method, they’re, they’re a business, they want as much marketing as possible, especially if it’s a product type market, or something like that. would be really interesting for you to do that. I would actually look at the conversation, this is something my, some of the people that are in my league and have heard me say this before, when it comes to finding guests, really think about the conversations that you want to have that really like fire you up somehow, like I, I feel like I want to know a very specific thing. Maybe there’s a specific woman who’s out there that has done something in this category that really brings like, I don’t know, how was she able to, you know, how was she able to scale her business? Or do this while she was in the middle of moving from the United States to wherever else? Right? How was she even able to do that? Like, that’s a such an interesting conversation that I’d want. That’s how that’s how I would pitch her like, I would go like why, wait a minute, how did this Can you please talk to me about this move, right? I just saw, I don’t even know, when I was I was doing some looking around browsing online, on LinkedIn. That’s what it was. It was on LinkedIn. And I saw, I guess there was a woman who just pivoted her show, somehow, I think, or maybe it was like her new season. And she the way that she was sharing the latest episode was like, I just two big things. I just moved to Spain. And I’m going through menopause. And, and something like you would never understand how going through these two things have something to do with one another. And I was like, that made me curious. I’m like, why does that even How is that? That seems neat. So I wanted to know a little bit more. What is it? Instagram? Yeah. And it did the time limit. Oh, okay. All right. Well, you’re gonna have to make that. Okay, that’s it no more. Sorry. I have time limits on all of their stuff on all the different places and she’s like, I want more time on my opinion. Okay, so Um, so yeah, like, that’s how I would approach it. Denise, if you find somebody and less about like, just any business, but like, I’m really curious about whatever they’re, maybe they posted something that’s very specific and going down doing that research water waterhole. That’s not the right2Speaker 233:23term, but whatever. Well, it’s actually amazing that you say what you just said. So that idea came from reading a book called this is only a test. And the author’s name is Oh, my gosh, I should know chrystia. Donaldson. Last night right now. But she was building her brand. She has a natural hair company. And they were literally getting into target and expanding. And she was fighting cancer. And like, literally, her whole world was being turned upside down while they’re growing. And so yeah, so that whole idea of how in the world did you manage to do this? This or even how things grew? And you know, that turned around? And that’s what the book is about? So yeah,
Elsie Escobar34:09Yeah, I think like, I know, it’s like the curiosity of being able to see those stories. And I am really, I think, that I’m very passionate about when I’m in this is I mean, you asked very specific of where to find guests. And I can I don’t have a guest. I don’t have an interview show. So but I’m always really curious of connecting with people. And one thing that I’ve used and how I expand my network and get to know so much is because I have have this really, really weird thing that it’s not really a tactic, but I kind of have found it to be somehow a tactic. Like the folks that i i don’t really follow the same people on all of the places that I’m in in terms of social so I and on Twitter itself. It’s one type of person on Instagram, it’s a completely different Facebook, same thing in LinkedIn, same thing, I tend to not pull in my contacts, I tend to not actively go find the same people and add them in all the places like I’m not in these places to create big number one of the reasons that I didn’t do that I didn’t do it consciously at first, one of the reasons I didn’t do that is because I’m always like an early adopter. So whenever I went into these platforms, my people weren’t there. They just weren’t using it. So I had to, I had to find other people to connect with. And, and then what I’ve started to find is that I’m really curious of finding all of these other type of people that I follow. And I tend to, whenever I open it up, I don’t get the same marketing messages, meaning somebody is promoting in March, you know, on Twitter, I usually don’t follow them on Instagram. So I don’t get that message. I, I already got it, it’s over there. And I’m getting somebody else’s message there. And so I get an opportunity to dive through these rabbit holes. And for LinkedIn, for me, it’s also been really great because I’ve expanded my, the professional people that I’m following that are way outside the norm, like I have no interest in connecting to podcast industry, folks, if they want to follow me, that’s great. And I’ll follow back some of them. But I’m not there to to like, be networking within my own industry. That’s not why I’m on LinkedIn, I’m on LinkedIn, because I want to find in all honesty, I want to have a diversified, diversify professional network that I can reach out to. And if I need a graphic designer, I need a copywriter, I need a, you know, somebody to help me with my marketing that is the like, so that I can expand and really support and want to work with people that are reflective of who I am in the space and supporting people of color in every part that I can when I’m building my own business. And so in order to do that, I got to look way ahead, I’m not hiring anybody now. But if I do want to have a graphic designer, that is somebody like that I wanted to before, which is like I want to have an El salvadorian graphic designer, or I want to have a 100% Central American, like people who work with me and are partners with me, I want to already have those partnerships. So I can say, Hey, can you do this job for me, instead of sitting around going like, reactive, like, whatever, whoever just pops into the door, you just hire them because they’re there. And that’s on me, it’s my responsibility to expand my network. So I know that. So that’s where my connections are. And it’s really great to be able to get to know all of these people doing amazing stuff. So that’s how I lay it, I lay it out. And that’s been really great for me to be able to do that. That said, another thing that I can tell you Denise is to start keeping a list. Either a list, like a dog, a Google doc or I use I really love apps for this services, like I use an app called rain cloud. And it is a very, it’s Mac centric. I know I’m at serious rain drop. raindrop is called rain drop. Let me find it real quick. I love this app so much.
Elsie Escobar38:33So yes, it is Mac only. But I use this it’s raindrop.io. And whenever I am, it has like extensions inside of Mac OS. And it lives online. But there’s also an app and there’s an iOS app to it. And so the way that I use this is whenever I’m browsing around and I find an article, a person, like I have pure, not curated list, but I start to build stuff. Like if I have a podcast that I’m like super into that but I’m never gonna listen to it because it’s like most curious topic I’ve ever heard in my life, but I’m not going to go listen to it right now. I’ll just bookmark it and put it in this in this app. And so whenever I start to do that research whenever I’m looking for that it’s already in there. So I have folders in there that are like right now I have like reference material. I have Latinx Spanish speaking podcast, I have like Lipson marketing ideas that come up from other businesses. I have women podcasting pros, like people that I just bumped into, like people that I don’t will not remember when I’m looking for them. I put them in there because I know off the top of my head, a lot of people, but there’s a lot of people I don’t know. So if I pop into somewhere that I don’t know who this person is, I really need to keep them in mind. I just put them in raindrop and then they’re in there. And then whenever I go back, I can just reference them back. And there are ways to organize it, I’m not very good at organizing stuff. So whenever I as long as it’s in the bucket, cool, then if I have some time where I’m for whatever reason, chillin not doing anything, I will open up raindrop and then organize it, then I will put people in their respective folders, I’ll tag them. Because you can tag people, you can put them in folders and all kinds of stuff. And and what’s really cool with raindrop is that when you put that bookmark in, you can go to the source bookmark, it copies all the date metadata. And this is my exciting part. It keeps up it has a copy of the of the entire article on the side. So you can just read what it says you don’t have to go to the place, you don’t have to go online somewhere, it’s already in there anyway, that’s what I do. So if but that the essentially what I wanted to tell you is, whenever somebody find a way to keep people that spark you, because you need and you need a place away to find them back. So if it’s using Facebook bookmarks, and creating your own bookmarks, and they’re using Instagram bookmarks, that’s also another way to do it. As long as you know that you have a little bucket and a little way for you to reference these things afterwards, you’ll be good. And that’s a good way to start to at least find out maybe not right now, like an immediate finding of people. But when you start to build that reference material, it’s going to be easier for you to refer back to them and find them faster, and redo the outreach and start to create content based around that. So those are some good things. Is that the last thing that you asked me? I cannot remember. And yes, I’ll be on your show. Okay, I answered all of those that I There we go. So no, no worries, like 16 questions. You are good. Okay. Cheryl, you asked me. You said you you had something What’s up?3Speaker 342:12Yeah, I, first of all, congratulations on your article.
Elsie Escobar42:16Oh, my Hispanic. Let me Yeah,3Speaker 342:18I think you should have been on the cover. But hey, you know, they didn’t ask me. But congratulations to you. And I put it in the notes. But one of the things and I’ll get to my question, one of the things that I do. I watch PBS a lot. And they always have these fantastic things called Canva, which is arts and entertainment. And they also have something called my brief but spectacular take on dot, dot dot. And there’s people there that I realized, oh, wow, I really want to reach out to them. And actually recently, I reached out to a man who was on there who is the National Director for Latino justice. And he actually said, Yes, he was on my show. But so that’s a suggestion. Just keep, you know, a notepad and paper to jot down. You know, I’ve reached out to some people that I’m like, Oh my gosh, if they say yes, I don’t know what I’m gonna do. And he actually was one of them. I was like, it was one of the heaviest but most heartfelt interviews I’ve done. Simply because not only is the head of Latino justice, but he spent 20 years in prison. And so pretty intense story about how he got to where he’s at now. But anyway, so my question is, and if you’ve addressed this before, Elsie, it’s not podcast related, so to speak, it’s more Lipson. But this happens once a month. And it always seems to happen in the middle of the month where it looks somehow it’s I don’t know what it is. But someone goes through all of my episodes, like all of a sudden, my numbers does that happen to you, Karen, I see you. And it happened yesterday. And like what you know what, like, and then I look at it, it’s like, either every single episode, some episodes, two or three hits, but it and then I looked at the graph going back a couple months, and sure enough, it’s in the middle of the month, where that happens all the time. It what what is that? Do you know?
Elsie Escobar44:13Can you look like that’s when I start to do like, I become like a How do you know this is what I would have loved to have done? Like what is the name of the thing the digital? It’s a did there’s a there’s a thing now like not sleuthing, but it’s like a detective work for digital stuff. So like when you go inside of the of your stats inside of Lipson, there are so many things that you can look at. You can look at every specific episode you can see what we’re I’d like to look at is where those downloads are coming from. So if it’s like you can you could see the correlation between the amount of downloads and whether it’s happening through something like Chrome if you have a shell Do you have a The Pro. Do you have a $20? a month or more? i?3Speaker 345:06I wasn’t 20 I think I’m back at 15. I’m not sure I’ll have to look because I don’t have the thing about where it breaks out by country.
Elsie Escobar45:14Yeah, but it’s not the it’s because of the IAB stuff. If I have time, I’m going to see if anybody else has a question. And I’ll show you what I’m talking about. Because some of the IAB like when you toggle through the IAB stuff, then you’re like, Oh, I get it. Because a lot of those downloads go away. Like Wait, wait, wait, wait, IAB I’m sorry, the IAB stat, the certified stats for counting downloads that are the $20 a month, there is a specific filtration, that is the IAB standard that a lot of podcast hosts out there are IAB certified, which means that a download equals a download. So they were primarily called, these stats were created so that when advertisers wanted to sponsor a sponsor or a show, they would be able to look at those numbers and say, 100 downloads, and Lipson is the same as simple cast is the same as buzzsprout. And so if somebody was making an ad buy across the board, for podcast hosts that are IAB certified, they’ll know that they’re getting the downloads that they’re paying for. Okay, because a lot of them have the measurement is different from a lot of different places. Now, Lipson has to, there’s two settings in there, there’s unique downloads, and then there’s IB stats. So IB, stats count certain downloads based on the stipulations of, of whatever that certification is, in some some of those the challenge or the switch between that is that like, let’s say one of the things is, either you have to download X amount of megabytes per download, or it has to be downloaded for at least one minute of your content. So if it’s less than a minute, or it’s under a specific size, it’s not counted as a download as IAB. Okay, so a lot of those are bot hits. bots are not necessarily always bad. Some bots are good, because they are indexing your content. But sometimes they show like spikes. But when you toggle through the IB stats, you’ll see they go away, like they’re not there. So you can get a real clear look as to what that is in terms of IB stats. That’s why I don’t like to equate downloads for audience because to me, that doesn’t equate sometimes it’s actions. And it’s technical actions or behavior of something that has zero to do with a human. Does that make sense?3Speaker 347:57Yeah, it does. But do you? Do you know why this? Have you heard of this happening? like once a month for someone I mean, it’s probably whenever
Elsie Escobar48:05there’s like a lot. That’s why bots do what they do. It’s like they they crawl the internet and they do their thing. It could be somebody that is using a new app, and they have set the setting to download all back catalogue. You don’t know what the behavior of the people are. There’s people who don’t know how to listen to podcasts, and they just start listening to a podcast and they have a setting to download entire back catalogue. And then on a bed box, yes, boop, boop boop boop Peppa bot, sometimes they might Yeah, cuz sometimes it’s like settings inside of apps. And you cannot, you can’t you don’t know what people have put out in their back end. When it comes to that you don’t know how they’re set up their settings. And if it’s in the middle of the month, maybe it’s a specific crawler that’s going out there when it comes to like doing pinging, essentially your RSS feed. And all of those files are automatically recalled. Again, it could be that that’s happening. Something’s being refreshed. A website is being refreshed. something specific is just crawling all the feeds out there inside of a browser. And that’s why I would need to know like where do I that’s when I forensics that’s the word digital forensics. That’s what I was looking at, to be able to go inside of those stats and really look and go like, are they coming from an app? Are they coming from, you know, a browser are they coming from there’s so many different places where they come from, and you’re able to look all the way back? Whenever I see anything coming from a browser, I know it’s a bot, like I know that that’s just doesn’t count. And what level Do I need to be at in order to do that? 21 but you can definitely pay for the $20 amount. Yeah, and then look at it and then downgrade. Okay, Greg can definitely do that. Yes, Karen Jackson.4Speaker 449:57Um, I just want to say Not every hit from a browser is a bot. No, it’s not. So first, you know, because for example, I actually send everybody to my website. And I get a lot of traffic off of the browser, just because it you know, in the case of my show, I’m telling people come take a look at the artwork while you listen to me. So I do get I actually get, I would say the browser’s are actually among my top 10 sources of listening.
Elsie Escobar50:27And you would be able to see the difference between a bot and what Karen is doing, because it would be counted as a download in IB, because if they’re doing what Karen says, they’re at her website listening to her show. They’re doing that. And they listen beyond the minute or that download, so that you’re able to see what’s going on here. I want to see if Does anybody else have a question? Please let me know. JOHN did Who did? Jacqueline? Jacqueline, what do you have going on? Love? I can hear you if you want to talk.5Speaker 551:13Sorry. To task here. Um, okay, so sorry. Yeah. My question was, I worked with a student who’s helped me like develop post artwork in Canva. It’s really nice. She’s got three different versions of kind of similar thing. And I had some image of the guest and my logo, and she’s really good with all that. artwork, the colors, the things like that. So I’ve really appreciated that. But now, you know, tomorrow, I’m launching and supposed to be putting for the first time thing with that artwork, and I realized that I clicked on an episode that Charlotte had, who’s on pod hive, I’m not sure she’s also she podcasts. And it just was the image and it didn’t link to her episode. And then I found another podcast that was brand new moms. And when I clicked on her artwork, it linked to her website and the episode, so I was like, suddenly going, Oh, why doesn’t Charlotte who’s very experienced podcaster? Why doesn’t her image link? And? And how do I make sure my image link? So I realized, maybe it just didn’t happen? automatic, you know, how did it happen automatically. So I was testing that back and forth this morning with my student that’s helping me and she was saying, Well, if you have your website, name in the link, it will automatically link but it didn’t seem to be doing that. So it’s, you know, I’m sort of like, Okay, how do I,
Elsie Escobar52:56and where is this artwork? What were what is the what is the place that you saw one Lincoln one, not link? LinkedIn, for example, in LinkedIn, for example, when somebody clicks the image in LinkedIn? Yeah, I don’t know about unless it’s like, what I was saying before, when you are sharing a blog are or a even a link from somewhere else. In some of these places. It’s already it pulls up the image, but it’s not an image and link.5Speaker 553:37Yeah, have done and used to post on my blogs and things. And I can do that for site. But we created these really nice posts that are supposed to be like the image that is in the post, like I see other people have that. But I just want to make sure it links to something because Lina you mentioned that you met you post on your podcasts and LinkedIn. Does that connect directly to your up to your podcast, then?6Speaker 654:10Yes, I think that LinkedIn is the most hopeless place to be, uh, wherever. Yeah, absolutely. I was gonna say that I used to be doing that from from my Lipson account to post it into LinkedIn. But then it gets all the artwork gets a little bit skewed. So I’ll stop that now. So now I’m using something called social B, which is an app or a program you can post on very many different places. And under my first I put a picture of the artwork in there and then I put the link to my website because I share usually share my, my website to my audience because my audience is also hopeless, but also analog, all of them so I’d rather have them go to my website than to go into mobile or whatever. The sassy ones. find my way into mobile anyway. Yeah, so that is why I’m teaching them to go to my website, because Elsie told me so five years ago.
Elsie Escobar55:09And it’s true. A lot of this is a fight we have all the time, you know, even internally from Lipson, because there’s actually going to be so much amazing stuff coming socially, for social stuff on Lipson, but especially the conversation around LinkedIn. I’ve been talking about it, the team’s been talking about it. LinkedIn and Facebook are horrible to work with. Just absolutely horrible. They change their stuff all the time. So if you like, you’re gonna either cross post here, cross post over there, it used to work this way. And now it doesn’t work. And they don’t tell you. So you just keep doing the thing. And then what you always did is no longer working. Well, why not? And then it’s because they change something. And the only way you find now is when people get mad that it’s not doing what it did. And then they email and then they talk and then they Oh, they changed, it no longer supports the solution that we had. So it’s crazy. You know, it is like, it’s insane. So having don’t think that it’s always you don’t always have to post the same thing to Jacqueline, you can post many different ways of promoting your stuff. You can have a link to your blog, you can have another link to Apple podcasts on a different post, you can post to Spotify in a different post, you can post like there’s so many different options. And it’s something that you’ll get an opportunity to learn once you do start your show and start to post it because it’s a never ending. It’s never ending. It’s never ending promoting your podcast is never ending. And there’s no one way to do it. There’s so many different ways. And it can’t just be that one link. It can be many different ways. Sometimes you share audio, gramps, sometimes pictures, graphics, sometimes no graphic, sometimes that you just tell people about the show, and you never ever actually share a link. I mean, there’s so many different ways that you can share your show. And there isn’t one way. What I would do though, is whatever you like, whenever you click through people’s things, what is the thing that actually made you listen to the show, don’t get don’t get your brain, don’t let your brain become obsessed with how pretty they made it, how easy they made it. Because the point is, you need to listen. So if you really like somebody’s audiogram, and you go, oh my gosh, that’s so beautiful. And you didn’t listen to the audio gram. And you also didn’t go to their podcast? Is it really working? Or is it just working to make you want to make an audio gram for your show? because the whole point is for people to listen to your show. And I think that we have as podcasters we get so like, Oh my gosh, that’s so cool that they did that to promote their podcast. But is it actually working? Did you actually go subscribe? Did you listen? And when you click through, was there a player there? Were you able to subscribe? Like, there’s all of these other things that you need to be really addressing? I know for me, sometimes I do get an opportunity. Like there is an audiogram that I listened to. And I’m like, Oh my gosh, this was really great. And that’s when I come back here, Denise, to what you’re doing. So let’s say you put your image on your website, the one that we were looking at, right? You put it on your thing, you had something I listened to the audio Graham you had on there. And then I am listening. And I’m like, okay, what’s the name of her show? And I’m sitting there going, like, Where the hell What’s the name of because what I want to do now is go into my podcast app of choice and search for you. And if I don’t know what the name of your show is, I only know your latest episode name. And what it’s about the episode. And I don’t know the name, I can’t go listen. So you have to think about the mind of somebody like me, it’s like I got to know what the name of your show is. So I can go look for it. And and those are things that we often forget. So anywho I hope that’s helpful. Yes, Jacqueline, thank you so much. You go do your thing. And do you think it’s as well that’s why people are moving their newsletters to promo their shows? Yeah, it’s a really good easy way for people to promote their stuff I’m going to do before we go we only have like a minute or so I’m just going to keep you over for just a second. I want to show you really quickly what happens with my Lipson stats really fast so that you can talk I’m going to toggle through
Elsie Escobar59:47IAB stats and non IB stats so that you see what happens okay, because that way your heart’s not gonna break when you when something like this happens. So let’s look at I want you to look at this last past three months. This is the feed Okay, are these are AP stats already bomber? You see 11,000? Right? These are IB stats, you see the toggle on the right. Okay, I’m gonna, I’m gonna go back to uniques. Look at that. Look at how like if you if I was caught up with numbers, how do you think I would feel in looking at those numbers like, I’d be like, what happened to all of those numbers that’s 41,000 in the past three months, and if I toggle to IB, it moves to 11,000. So it is like it’s crazy when you start to see that and all and like you can definitely see even on that week, 44 this week. But it those are unique. But if I go to IB, it’s 1500 this week, so that you you kind of get an opportunity to see the difference in terms of counting those download numbers, how in whenever you’re looking at unique numbers, they’re one specific and sometimes there are huge differences, as you could see with that, right 44 to whatever a lot of that is, but again, it’s bought that. And again, I agree with Karen, Karen is sending people to her thing, that’s a completely different, that’s not what I’m talking about here. I’m talking about the way that even some people listen to shows, there’s times when I will download an episode, I didn’t mean to download, there’s times when I press a link that I don’t even think I don’t want to listen to that podcast at this moment. There’s some people and I know you don’t do this. But there are some people who have auto populating like they are pre loading, if they’re using a player, that’s not, that isn’t really optimizing for not pre loading, all of the libsyn players are not pre loaders, they do not preload your audio, because excuse me, because that’s going to mess up your stats. But if you were using like a third party, audio, like some kind of player in there that you think is really fancy and really cute, or somebody coded it for you. It is pre loading the audio into that that’s automatically getting downloads for you every single time somebody goes to your website, whether or not they’re even looking or listening to your show, maybe they’re looking at your about page. But you happen to have a persistent audio at the bottom of the page. And if it’s on, it’s like, if it’s pre loading that audio in there, then you’re screwed because you’re it’s totally making the data going out. I had to do this. I had a client. And we worked so hard. They did such a wonderful job. I mean, they did everything I asked. They did all the things, they followed all that like I mean, they were so good. I worked with them for like, for like about six months from like the lot like all the pre launch during launch. And then one of the last meetings that I had with them. I did my best doing audits, you know, every they would come back and they said, this is what we’re doing, how’s it working all this stuff. And I was looking at their download numbers. And I was like, towards the end, I was like, oh my god they’re doing so they’re doing really well considering everything that they’re doing. I’m so proud. And then I started looking at their stats, and I saw they were all coming from Chrome. And I was like, Huh, that looks that’s curious. And I did a little research, I actually reached out to my geeky friends. And I said is this is this pre loading here is this. You know, they had a player, they were using the Lipson player on their show notes. But they had a persistent player at the bottom that they had designed for that website. So that website was they designed it, they had a designer who did a beautiful job with our website, and added this lovely persistent player at the bottom of their of their thing. It was great mobile friendly, beautiful. But it was pre loading every time somebody got went to their website every time. So then it was driving up their downloads. And I was like, I was I had I had to be the bearer of bad news, I had to be like, I’m so sorry.
Elsie Escobar1:04:07But it’s not doing as well as you thought I was so heartbroken. But I had to tell them. And it’s like, because if they were thinking they were growing, they’re only growing because people are going to their website. And so that’s what I’m saying. It’s like we cannot think that those download numbers are representative of humans of audience. That’s a it’s you got to extrapolate a lot of those numbers. And that’s why sometimes those IB stats really matter. Because then you can kind of see a little bit of a better understanding of what those numbers are. And unfortunately, when the site like the amount of downloads are like, let’s say 10 versus 100,000. When you lose a percentage of 10 versus losing a percentage of 100,000. That hurts a little more, right because it’s like If you have 10, and you do the thing, and now you only have five, that’s like, it’s hard. But if you have 100,000, and you you have 20,000 that are gone or whatever, it’s not as bad. It’s like the it’s the amount of it that feels so much bigger. And that’s when it becomes a problem whenever you start to see it that way. So I hope that that was helpful. Sorry to keep everybody on here, but but I would see that I would actually look into it Cheryl more and do a little bit of that forensic experimentation to see inside of those things, and then even toggle back and forth. And it may not even change because that’s like, I’ve been looking through some of the toggling and making sure like which episodes because sometimes it’s an episode, one specific episode is the one that’s spiking really high. And usually when I see a huge spike, that to me immediately tells me it’s not real, like I haven’t found a spike that is real. I mean, meaning when I’m saying real, I’m seeing audience,3Speaker 31:06:05like with every episode, though, I mean, yeah, there the spike is from every episode, it’s from episodes, or two or three, you know,
Elsie Escobar1:06:13listen, then it like loads it up and stuff. So you’re able to see that. Yeah, it’s Yeah, so in that respect, you can definitely go do some forensic digging, because that’s what I do. When it comes to the audience myself, I look through the back. And I start to see where are these downloads coming from? How come this one, and I’ll go click through as many different places as I can I look at the technology, I look at the you know, all the destinations, and I try to see all of those things. And if it correlates to something else, because another thing that happens is newsletters are often do that sometimes, if there’s a specific marketing thing that you’re doing, like you never know, I mean, I’m not saying that’s what you’re doing. But I know for me, you can see the spikes between when I released the episode. And when we released the newsletter for the episode. It like those are two separate days, not the same type of spike, but it’s a spike and it grows up and you can see how it expands from that. For sure. Okay, all right, everybody. I’m kept you over. Thank you so much for hanging out with me. And I will see you Tommy It’s so nice to see you, everyone. Yeah. All right. I’ll see you in a couple weeks. Thanks. Bye.