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The Super Squad QA Library

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  1. Jess & Elsie QA and Podhive Coaching Call
    10/07/21- Traci's Coaching Call- Guest rapport, growth strategies, & setting boundaries
  2. 09/30/21- Traci’s Coaching Call- social media wins, mistakes happen, and group referrals
  3. 09/28/21- Elsie's QA- It’s the headphone episode!
  4. 09-16-21- Traci's Coaching Call- Member launches, tracking stats, and many wins!
  5. 09-14-21- Elise's QA- Artwork, downloads, and sponsorship
  6. 09-09-21- Traci's Coaching Call- talking tools of inspiration, and ways we do our best thinking
  7. 09-02-21- Traci's Coaching Call- Launches, Show Descriptions and International Podcast Day!
  8. 08-31-21- Elsie's QA- Big Elsie Thoughts on all the shoulds of podcasting.
  9. 08-26-21- Traci's Coaching Call- Tips to avoid podfade, rebranding, and launch
  10. 08-24-21- Jess' QA- Closet clean out, partnership and networks, and more fun parties planned for SPL
  11. 08-19-21- Traci's Coaching Call- Connection and community, terms of service, and Apple Podcasts
  12. 08-17-21- Elsie's QA- Content warnings, "my story" suggestions and more
  13. 08-12-21- Traci's Coaching Call- Finding your visibility and working your network.
  14. 08-10-21- Jess QA- Jessica summarizes her experience at Podcast Movement and live events in 2021.
  15. 08-04-21- Elsie QA! Elsie’s hacks
  16. 07-29-21- Traci's Coaching Call- Trademarks, growing your audience, and podcast planning
  17. 07-27-21- Jess QA- Launch checklists, social media trends, and live events
  18. 07-22-21- Traci’s Coaching Call- Finding support in your community and summer break!
  19. 07-20-21- Elsie's QA- A lot of talk about lifestyle, including ADHD, crippling anxiety and hormones
  20. 07-15-21- Traci's Coaching Call- SEO and URLs, time management and starting where you are.
  21. 07-13-21- Jess- talks social media and the group shares their excitement for SPL
  22. 07-08-21- Traci's Coaching Call- PR tips and pitching yourself, collaborations, and great SEO tips
  23. 07-06-21- Elsie QA- Elsie talks audacity and alternatives. Link to News Your Can Use from the FB LIVE!
  24. 07-01-21- Traci's Coaching Call- Self-care tips, maximizing LinkedIn, and terms and agreements
  25. 06-29-21- Jess' QA- Naming your podcast, workflows and SPL
  26. 06-24-21- Traci's Coaching Call- Celebrating wins, branding online
  27. 06-22-21- Elsie- Elsie talks faux pas, burn out, remote interviews, and Zoom fatigue
  28. 06-17-21- Traci's Coaching Call- Branding, support, making your podcast searchable, release dates
  29. 06-15-21- Jess- Release schedules, branding dilemmas, and taglines.
  30. 06-10-21- Traci's Coaching Call- Support and wins, rebranding and branding strategy
  31. 06-08-21- Elsie's QA- Is a listen the same as a download?, the benefit of third party podcast services, and finding the right people
  32. 06-03-21- Traci's Coaching Call- Taking a break between episodes
  33. 06-01-21- Jess- Membership sites, content calendar, and super-secret birthday surprizes.
  34. 05-27-21- Traci's Coaching Call- Members share their wins, talks about setting your podcast up for success and how to preserve your energy while launching.
  35. 05-25-21- Elsie's QA- Talks; bugs with the new Apple update, keeping it authentic, and website integrations
  36. 05-20-21- Traci's Coaching Call- Talks about editing and interviews
  37. 05-13-21- Traci's Coaching Call- Traci answers questions about the Spotify + Apple Podcasts subscriptions among other things
  38. 05-11-21- Elsie's QA- A question about Apple Podcasts artwork not showing up and a super deep into Elsie's own productivity journey
  39. 04-05-21- Jess' QA - Podcast sponsorships, audience engagement, podcast hosts and community input.
  40. 04-29-21- Traci's Coaching Call- Rapid fire information- prepare for 1.5hr call next week, marketing and challenges that podcasters face.
  41. 04-27-21- Elsie's QA- New Apple Podcasts and Spotify subscription announcements!
  42. 04-22-21- Traci's Coaching Call- Relationships with co-hosts, difficult conversations and member support
  43. 04-15-21- Traci's Coaching Call- Clubhouse, self care, and new opportunities
  44. 04-13-21 - Elsie - Content for premium podcasts and expectations around $$
  45. 04-08-21 - Traci's Coaching Call- Fears around perfectionism and podcasting to publishing
  46. 04-01-21 - Traci's Coaching Call- Email lists, social media marketing, and trying new things
  47. 3-31-21 - Elsie - Rebranding, posting to YouTube, and marketing to your subscribers
  48. 3-25-21 - Traci's Coaching Call- Workflows and marketing strategies
  49. 3-23-21- Jess – Design talk, rebranding, consulting and monetization
  50. 03-18-21- Traci’s Coaching Call- Workflow Tips
  51. 03-16-21- Elsie - A walkthrough of the upcoming iOS 14.5 Apple Podcasts changes & Why artwork is even more important now
  52. 03-11-21 - Traci's Coaching Call- All about sponsorships
  53. 03-09-21 - Jessica - How much data is too much?
  54. 03-04-21 - Traci's Coaching Call
  55. 03-02-21 - Elsie- Engagement, Early Release & Adult Content
  56. 02-23-21 - Jessica- Talking Engagement in your Niche
  57. 02-18-21 - Traci's Coaching call
  58. 02-16-21 - Elsie's QA testing out Run The World
  59. 02-11-21 - Traci's Coaching call
  60. 02-09-21- Jessica- Media Kits, Website Links
  61. 02-04-21 - Traci's Coaching call
  62. 02-02-21 - Elsie
  63. 1-26-21 - Jessica
  64. 01-21-21 - Traci's Coaching call
  65. 01-19-21 - Elsie
  66. 01-12-21- Jessica
  67. 01-07-21 - Traci's Coaching Call
  68. 12-22-20- Elsie QA- Planning for 2021
  69. 12-17-20 - Traci's Coaching Call
  70. 12-15-20 - Elsie
  71. 12-01-20 – Elsie
  72. 11-19-20- Traci Coaching Call
  73. 11-17-20 - Elsie
  74. 11-12-20- Traci Coaching Call
  75. 11-10-20 - Jessica
  76. 11-05-20- Traci's Coaching Call
  77. 11-03-20 - Elsie
  78. 10-27-20 - Jessica
  79. 10-17-20 - Elsie
  80. 10-12-20 - Jessica
  81. 10-06-20 - Elsie
  82. 09-29-20 - Jessica
  83. 09-22-20 - Elsie
  84. 09-14-20 - Jessica
  85. 09-08-20 - Elsie
  86. 09-01-20 - Jessica
  87. 08-01-20 - Elsie
  88. Special Jess & Elsie QA!
  89. 07-11-20 - Elsie
  90. 06-23-20 - Jessica
  91. 06-15-20 - Elsie
  92. 06-9-20 - Jessica
  93. 06-02-20 - Elsie
  94. 05-28-20 - Jessica
  95. 05-20-20 - Elsie
  96. 05-12-20 - Jessica
  97. 05-05-20 - Elsie
  98. 04-28-20 - Jessica
  99. 04-21-20 - Elsie
  100. 04-14-20 - Jessica
  101. 04-07-20 - Elsie
  102. 03-31-20 - Jessica
  103. 03-30-20 - Elsie
  104. 03-24-20 - Elsie
  105. 03-17-20 - Jessica
  106. 02-25-20 - Elsie
  107. 02-18-20 - Elsie
  108. 02-11-20 - (Take 1) - Jessica
  109. 02-11-20 - (Take 2) - Jessica
  110. 02-11-20 - Jessica
  111. 02-04-20 - Elsie
  112. 01-28-20 - Jessica
  113. 01-21-20 - Elsie
  114. 01-14-20 - Jessica
  115. 12-19-19 - Elsie
  116. 12-17-19 - Jessica
  117. 12-3-19 - Jessica
  118. 11-26-19 - Elsie
  119. 11-12-19 - Elsie
  120. 11-09-19 - Jessica
  121. 11-09-19 - Take 2 - Jessica
  122. 11-7-18 - Jessica
  123. 11-5-19 - Jessica
  124. 10-29-19 - Elsie
  125. 9-24-19 - Elsie
  126. 9-17-19 - Elsie
  127. 9-11-19 - Jessica
  128. 9-3-19 - Elsie
  129. 8-27-19 - Jessica
  130. 8-20-19 - Elsie
  131. 8-7-19 - Jessica
  132. 7-16-19 - Elsie
  133. 7-11-19 - Jessica
  134. 7-3-19 - Elsie
  135. 6-28-19 - Jessica
  136. 6-28-19 - Elsie
  137. 6-11-19 - Jessica
  138. 5-28-19 - Jessica
  139. 5-23-19 - Elsie
  140. 5-14-19 - Jessica
  141. 5-9-19 - Elsie - Podfund Discussion
  142. 5-7-19 - Elsie
  143. 4-30-19 - Jessica
  144. 4-16-19 - Jessica
  145. 3-19-19 - Jessica
  146. 2-19-19 - Jessica
  147. 2-5-19 - Jessica
  148. 9-27-18 - Jessica
  149. 9-20-18 - Jessica
Lesson 4 of 149

09-16-21- Traci’s Coaching Call- Member launches, tracking stats, and many wins!

Transcript:

So why don’t we just get started and we’ll see who else joins us? Um, well I know of a wet, this group may be small, but there’s a big win in it. So let’s kick it off with a celebration. Jacqueline share with us your big win for the week. Yeah, it launched yesterday. So

it was one of those things I’d been really calm. I’m not good at last minute stress. So I’d really been trying to organize everything and I’d be working on my little posts and everything for weeks beforehand. And then suddenly we didn’t know how to link them to actually make them live. Cause I came from.

One of Charlotte’s episodes and try to click on the link. And it just was the image. I was like, damn, where’s her Pocus was a podcast. And then I realized, oh, why is that happening? How will that happen to us? And so my, I have a student in social work that I’m working with and she, um, was able to like literally redesign the website page at the last minute that.

LinkedIn, it looks like the image wanted, so I got all this kind of loss, stress of like, oh, what do I do? What do I do? So even though you were trying to avoid the last minute stress, you still had it a little bit, but it sounds like she sorted it. Oh my God. She’s amazing. She’s so good at it. She was a student of mine back in the day, and now she’s doing a master’s.

So I’ve known her for a long time and I was like, oh my God, she’s amazing. Oh, that’s so great. Yeah, so it was great. And thank you for sharing. And, um, and funny enough, Cheryl just came on that I was literally just listening to your, and Cheryl’s episode on my mind.

I interviewed her and she interviewed me. I listened to the one you interviewed her first in the night. Remember I mentioned, and then this morning on my walk, I listened to where she interviewed you. And thank you, Cheryl, just your dedication to the research on Tracy with such a good example. I know, oh my goodness.

Best podcast, interview research ever. I mean, and I’ve been interviewed a lot and she BR she, what made that interview to me? What made that inter well, we’ll use this as a teachable moment for everybody who’s listening. Who’s listening to the replay and for you guys on the call, but one of the things, first of all, it was so impressive.

Cheryl, thank you so much because it made you as a, as a guest, it made you feel so flattered and just like really engaged to, to know that the host took that amount of time to really look into and research me as a person like, as a human, it was such a positive experience because Cheryl had done, she just, it was so obvious that she took in personally invested time in advance to make that interview what it ended up being.

And secondly, because she did that. They interviewed with me was so different than a lot of other interviews that people have done with me because she excavated things that I had never talked about on podcasts interviews before. And we had so much fun laughing and having so, and I get more positive feedback from.

People who’ve listened. People who know me, who listened to Cheryl’s episode and learning things about me, that they, people that know me for a while and learn things about me that they didn’t know about me. So that is nothing but a testimony to Cheryl’s interviewing skills period. For me. So, and so, yeah.

So thank you. And I honestly can’t say that I read on a reciprocity level did as deep of a deep dive research on her. So I was like, she did such a good job and we just had such a, we had a wonderful conversation, but it was a very spontaneous conversation. I think we were just having, thank you for your kind words, both of you.

I mean, really, I appreciate it. And I, I, I guess I was thinking we were having a continuing conversation. Right. We were just kind of feel that way. So thank you and Jacqueline, I mean, for you to take the time and definitely want to listen to yours and congratulations you launched today. Yeah, that’s what we were saying

yesterday.

So Jacqueline, please, when you, I don’t know if you can do this right now, but, um, and we can get Sammy to look it up if you’d like, but we definitely want to put a link to your show in the chat so that if people want to share it out, that they could do that. So is the best place to do that through, um, like through Spotify, look it up on Spotify or look it up.

Tell us what direction to go in. Cause I know you’re riding your bike. So what, where can we find the link? Can we find it on Spotify? Yeah, I’ll post it. I’ll post it in the chat to, to the web, to my website. You can stop permit that. So there are a few extra things. And, um, and that’s one thing I was wondering as well is like when I shared it with people on LinkedIn and stuff, I just linked to the specific episode.

Cause that’s where in each episode, this more details. But the link I put in the chat is just to the podcast. So you can see the first four episodes. So kind of, that was one of my questions. Like everybody’s like, oh, I can’t wait to hear another episode. The ones that listened to it. And I’m like, Ooh, this full there, how come you don’t know that?

And so I think I didn’t Nestle do a good job communicating, uh, I mean, I want, I’m going to be promoting each of those in the next three weeks. So I think I just have to say. Uh, relax about the well, and I think what you can do. Um, so what, and just to review the strategy for new people that are joining us or listening to the replay, um, one of the things that we talk about is releasing with multiple episodes so that you can serve the audience.

That’s asking for more after that first episode, um, the way that they can typically get those, if they don’t know to go to your website would be to follow the podcast. And we used to use the word. This is another important thing to note in your marketing language. We used to, uh, podcasting used to use the word subscribe, and that has for years been, you know, rate, review and subscribe to our podcasts.

But now that Spotify and apple podcasts have the subscript paid subscription platforms integrated into their individual platforms, the subscribe button has now changed to the follow button. And if you look even on apple podcasts, They don’t even use the word subscribe anymore. They use, they just have a plus sign.

So when you are marketing and especially when you have a new launch, make sure that you’re using the words follow so that people know that once they follow you, that they are in essence, in the old terminology, subscribing to the show. And once they are following the show, every episode will download into the feed.

And then of course, you’re going to market over the next four to eight weeks, depending on if you’re going to release weekly or re release every other week. And then you’re going to drive traffic to those individual episodes, which, but make sure you’re asking people to rate, review and follow. Yeah. And it’s interesting.

Cause, cause I had asked that question of, um, I think it was LC on, on the sheet podcasts, Nick, because I, when I listened to yours and I think your yours, you say I was really specifically listening to our terms and I think he also was follow on Instagram or something or I can’t remember what you are at true was, but it made me think, oh, how come you focused on one thing?

And that’s what I, my question to Elsie was. And she said, don’t worry about saying rate review, subscribe. I know everyone has different advice. She says the most thing you want is somebody to get into your like. Email subscription lists. So point them to wherever that is, or you want them to follow you on social media.

So that’s more important cause she was kind of saying, you know, with apple, but you know, it’s just getting complicated. So she thought the. Message to go to your direct space was more important. So that was the way I went. But if you feel like I need to add back in something like, um, follow and rate. Um, so I think that’s, I think that’s actually a really good point to bring up for conversation.

Cause we, we. There’s a dual way that you can do a close. So for example, if you have a professional voice over record your clothes, then you could have something that’s a more generic call to action in there, which might mean in your generic call to action can be to sign up for your newsletter. So I want to speak to what else he was saying.

Cause I think it’s a really good point in that there’s so many changes, especially that occurred on apple over the last six months. And it’s never really been very intuitive to go to apple then to review, then it’s not an intuitive process. Right. So, and they’ve also made it more complicated. The re review follow is something that has been pretty much, like I said, more of a generic close.

Um, what I like about having a professional voiceover record your close is that you can have a, more of a evergreen. Call the action in that close and then your wrap up, because you’re going to be wrapping up your episode every time you record it, you can change the focus of what it is that you want. So if it’s driving people to your newsletter is exactly what you want.

For 12 weeks straight for 90 days, or for six months or forever, how long you want to do it, then you make that personal invitation as you’re wrapping up. And so that’s that call to action. That’s coming from you directly. So whether it’s sign up for my newsletter or if you have a service-based business that has a new program that you’re launching and you want, you know, for more information on this program, go to this landing page.

Or if you want to have, if you want to integrate text messaging into your marketing, then you can put that in there. So you had the opportunity to change up your clothes at any point in time, but then you have that one evergreen close that’s in your professional voiceover, and then that’s something because it cost money to update.

You want to make sure that one’s definitely evergreen. Is that helpful? Okay. And so whether it’s following you on social media, like if you want to drive Instagram traffic for the next three months, then your personal call to action can be, go to Instagram and follow us, um, for, you know, the latest updates or more information.

If it’s set up for the newsletter, you can personally invite them to do that. If it’s to text you to XYZ. So you can create your own individualized more time-sensitive call to action. Use the recorded, close over reversed, recorded voiceover for the close, but Elsie’s is absolutely right. There’s been a lot of changes and it’s hard to find, even if you’re not familiar with apple, it’s hard to go in and rate and review, but it hasn’t lost.

This is the kind of footnote to that. It hasn’t lost the significance of discovery because in the most recent research that I did, which was about not is less than 10 days ago. Was that the discovery aspect for Atmos is apple podcasts. Specifically the discovery aspects are still, as we always talk about the title of the show, the author tag, but they are still leveraging the ratings and the reviews as part of the discovery process.

So it hasn’t disappeared. It’s still relevant for discovery. It’s just not as critical as it.

Okay. Let’s see. There’s some really fun stuff in the chat. And there’s some really fun people that have joined us today. Okay. So we were celebrating for those of you who just logged in. We are celebrating that Jacqueline launched her podcast. This week. There is a link to her show in the chat and in case you can’t see it, I’ll just really quickly celebrate with you.

Jacqueline. You’ve got absolutely gorgeous website. You’ve got the website is awesome and it is easy to view and looks beautiful. You did an amazing job. Love the website. Can’t wait to listen to an episode, so, woo. Okay. That’s a big one to start out with, but a big one that we’d love to have on this call, for sure.

So who else would like to check in, say hello, share a win, or give us an update?

Yeah.

My entire life is spent finding the mouse so I can click on things. Somebody has got to invent a better system. I think that’s a great title for your next button because you’re finding the mouse parts. One was like, you don’t have to be in clown in your well, it’s the first time of your book. I loved it so much.

My office is a three ring circus. Don’t take orders from clowns that, so then your second book has to have something to do with the maths animals of any of any kind. So this, I know I joined late. I’m sorry. It’s insanely busy here now after labor day, everybody’s free to hate one another. Now that the children are in school and file for divorce.

But, um, I think this may tie into what you were just talking about when I joined. So I got two emails from. Company, I guess, called chartable podcast analytics. Do we know what we’re talking? Okay. And so I got two emails. One said that I’m number 78 in relationships in Pakistan. I’m number 89 in relationships in, oh, I went from 89 to 78 in Pakistan between two different emails.

And then I’m number 1 33 in Singapore. So that’s interesting. This is our, I haven’t charted the United States, but below that they give you a rating and I got 4.8 stars out of five. And then I got this rating that they are this response that somebody wrote. Uh, that said thank you for the wide variety of topics, the great experts you speak with, and the strong focus on how to navigate divorce with a strong intention to be amicable and grow through it so helpful.

And I was blown away and then they have my last two episodes. So I guess there are these sources out there that are looking at us. What is chariot of, what does this mean? So it’s called charitable, charitable. Sorry about that clarity. There’s not necessarily anything charitable about it in that ultimately their end game with that is they want you to sign up for their services, but what are their services?

What do their services do is they’re an analytics company and they, so what they are doing is they can aggregate your reviews, they can aggregate. Um, and if anybody has any experience actually working directly with them, you know, please feel free to chime in. I did a little bit of research for one of our clients who was curious about it and what I, the bottom line of what I determined was if you’re using lips in which this particular client was the stats that are available and Libsyn for what you’re paying for our merit in terms of what charitable can provide.

And, but they do have, um, the benefit of charitable versus like the stats that are available in the back end of your platform are that they do a little bit deeper into, into the best that they can into a little bit more qualitative data. But the bottom line is, unfortunately we can’t, um, Oh, that’s so funny.

She also has, according to chartable, my podcast is hot in Russia. I think Putin may be listening. Oh, that’s so funny. There, they have a ability to provide a slightly different range of statistics. But what I identified was that it’s not necessarily something that’s worth paying for it unless you are. And I hire like 10,000 downloads an episode and that type of thing, because that can help you with ads and sponsorships.

But what were at a level like 5,000 episodes below, um, then you really getting the same stats that are accessible to you on the backend of your platform. Okay. And is there a place you go, if you like type in apple podcasts, can you look at your own stuff though? Well, you, you not, you can look at your own specific, your apple stats should be captured in the backend of your Podbean platform.

It just really depends on. So different, different, different posting platforms like lips and blueberries, simple cast, pod, bean, anchor, they all offer different levels of stats and they offer different levels of stats based on the paid package that you have with them. Chartable does have the opportunity for you to sign up for a free account.

So there’s no downside to signing up for their free account. And you’re also welcome to review what their pricing services are and what’s included in it. Um, but I will say that depending on the stats that you have access to on the back end, what my comparison is with lips in which there’s only one platform was that you are already paying for those stats and lips.

And so you can get them there, but I’m just one person with one opinion. So anybody who’s interested in that do more research on it. Um, and I can also bring more research back on our next call as well. But I did do this for one client and I’m kind of thinking maybe I, while we move on to something else, I’ll search my inbox because I sent them my recap and I will, uh, pull that up and read it to you also, it’ll just take me a second, but anyway, so let’s move on from that.

I’ll circle back to it. Uh, and, um,

yeah, so I’ll, I’ll circle back to that. When I pull up the cause I sent them my summary of my research on it. Um, who else has, would like to check in share with.

I’ll share. Sorry, I haven’t been the last couple of weeks. It’s actually having to do with everything. So nice to see a lot of your faces again. And, um, if I haven’t seen you guys, my name is Jessica I’m. My podcast is the wine and cheese, my podcast. It’s a podcast that amplifies voices across communities of color, and I drink wine and I know I’ve talked certain and I just came in for a walk.

So that’s why I was late. I just took like the third block. It’s almost sweating bros. Um, so I know I have talked about a lot of the Latinate, um, winemakers brand owners and everything in regards to promoting those. So last few weeks, I have been very, very busy working on and yesterday we launched literally the very first directory for Latin owned wine brands based in the U S on my website.

Just in time for Hispanic heritage month, our Latino, Hispanic heritage month, there’s been nothing like that around at all. Um, so it’s literally the very first resource like this for people to be able to, um, I find these Latin, a owned wine brands to be able to plan their trips if they want to plan trips, if they want to just learn more, if they want to order wine online.

Um, and it is the very first one. So super excited that that launched. It took a lot of work. And my friend, I had a lot of help from my friend Daniel on that. And then I got asked to speak at an event on Saturday in San Diego. So I’m speaking at a, an event called cosmic con. It’s been in traveling 10 cities across the nation.

And so I’m on a PA I’m on a panel talking about leaning into your own magic and empowerment. And then they asked me to record a podcast live. So I’ll be recording a podcast live from the event. They’re going to bring some wine in. So I’ll have wine, um, there as well. So it’s. A lot of stuff happening, a lot of stuff going on.

I’m really, really excited about it. I was really stressed out for a while, but now I’m like,

I can breathe and

smile again without feeling like I’m going to tear my.

I love that. So for the people, this is, I really want to focus on an inspirational side of this for a moment, because a lot of people that are on this call have actually met you and known you over the course of the last year.

But for people who are just launching their podcasts are in the process of launching their podcasts. I’d love for you to share your timeline in terms of, from when you launched. And then now these milestones that you’ve hit, I know you’ve done a lab, you know, several virtual events and makes as an extension of your podcast created some strategic partnerships.

And then now this component, do you mind sharing just a quick timeline of, from when you launched to where you are now for, for inspirational purposes? No,

not at all. So, um, the concept of the wine and cheese, my podcast was pretty much the end of 2020. Um, And I started, I had my first interview probably in January, my first couple of interviews in January of 2020, the first three episodes launched on February 17th.

I had a, I started monetizing right away, just in different ways. Right. Um, I had a launch party where I charged people for, it was 20 bucks. So not too much where people felt like it was too much out of pocket, but not so much that they’re like, oh man, I paid 20 bucks. I want to go to this event. You know, like, um, and within a couple of months, that’s when I started wondering like, if there are Latino winemakers, so I’ve been on this journey of finding that for a long time.

And when we went into, um, Pandemic mode. And when we went, I decided I took a road trip up to Napa and met some of these vitners and started virtual wine tastings. And these virtual wine tastings focused very specifically on like the name on the wine brands. So we’re still doing them. Um, we’ve pivoted a little bit and they’ve had a really great response.

So now instead of doing them all year round, I do three and I’m going to do three in the spring, three in the fall and have winter and summers off. Um, so it’s literally just been a lot of reaching out a lot of. Uh, just very my podcast, I know is a very niche podcast and I’m very much okay. Not being everything to everybody.

And I think so often we want, right. We want everybody to listen to. We want everybody, uh, but I know that because of the topics that I talk about, which is very, they’re very, very broad, but they’re very much focused on people that come from communities of color and the stories that we have. I know that it’s not for everybody and I know not everybody will want to hear.

And so I think. If you have a niche podcasts, like you have to know that you have to know that it’s okay. That you’re not everything to everybody it’s okay. That you’re not Dax Shepard. It’s okay. That you’re not joking. It’s really okay. You’re not Joe

Rogan, but, but, um, for his brand is his name. So

I think once I became comfortable with that, because I was like, so you get so excited and you want everybody to hear it.

And then once I realized, like, you know what, not everybody is going to hear this and not everybody is going to appreciate what this is. Um, then I became so much more comfortable. And what my podcast is and who it’s for. And I think that also comes back to the people who want to be on the podcast as well, because they see that it’s genuine.

So if you’re doing something that you love

and

you’re staying true to what your vision is, because I have said no to sponsorships, because the V their vision and my vision do not align. And I, as much as I want to take money, I’m not going to take money and, um, sacrifice my vision and my integrity for the dollar.

I would rather it have a slow growth, and I don’t have a ton. I mean, I probably average between anywhere between 800 and 1200 downloads a month. It just really depends. So it’s not. That huge, but it’s a steady growth and it is very consistent and now it’s starting to be recognized. So it’s only been a year and a half.

And I think sometimes we get down on ourselves. I completely have gotten down on myself in regards to seeing some of my friends like being on these lists and this, and getting all of this exposure. And, um, and they’ve been doing this for like four or five, six years. And they’ve only been recognized over the last couple of years.

So then I have to realize, oh my gosh, like I’m getting these opportunities and it may not be like way up here, but I’m getting these opportunities and I’m only a year and a half. And like, I’m still at the beginning of this whole journey. And I think. The most important thing is you can take away is that this is when you’re doing the podcast.

It’s truly a journey of you’re in it for the long haul. It’s a journey yesterday episode 85 dropped still blows my mind that I’m only 15 episodes away from 100, like that’s to me, mind blowing, but I can’t let the outside distract. You know, the outside influences distract me from what my goal is. So just keep what, you know, wherever stage you’re at.

Just keep doing what you guys are doing, because you’re just, you’re going to get what you know, you’re going to get back what you put in, and it might not be as complete as you want, but it’s going to

happen. Well, I love air. There’s so much in there that I asked for inspiration and dang, if we did not get it.

So thank you for that. But also one of the things that I really want to hone in on, on what you said, and I’m going to put my words on top of your words is like, give yourself permission to be okay that you have niched your podcast like that. Um, with one of the biggest questions that comes to me a lot is, well, a couple in this area, which is, you know, how am I gonna know exactly?

What, why, why is somebody going to listen to my podcast? And am I ever going to run out of content? How am I going to be able to have enough content to have my podcast be sustainable? Now those aren’t necessarily questions that you just directly answered. But my answer to those questions is often. Niche niche again, and then they should again, so an example that I’ve used is that if you’re going to do a, an entrepreneur focused podcast, maybe then do a women entrepreneur focused podcast and then a women in tech focused podcast.

So you have entrepreneurs, women, entrepreneurs, and women in tech entrepreneurs. So that narrows narrows narrows in your case, you’ve done such an amazing job of, of claiming a niche that wasn’t being served. So it was underserved in the market coming out of the gate, but then really honoring that niche and not going after the shiny object syndrome, where like you were saying, like turning down specific, um, sponsorships and things like that, because the reality of the situation is, is the view stay in alignment with what your message is.

And your message is very niche. Then a downloads of 800 to 1500 podcasts a month. That is a significantly loyally engaged audience that are showing up to listen to exactly what it is that you have to say. And a brand would way rather talk to 1500 super loyal, engaged content focused people that are loyal to you than they would to just put a sporadic, you know, ad campaign out that may or may not hit 1500 people that are as excited about.

What you talk about. So there’s a lot of really positive things and what you said, but it starts with giving yourself permission to own that niche. And then when you own that, nice to just really work that nation, you’ve done a great job of doing that through just your messaging, through your podcasts, your branding, bringing in strategic partnerships, which were the vineyards and the other winemakers.

Now moving into a directory, moving into live events, speaking like you are literally walking the walk and talking the talk of why a nation podcasting works so well. So, yay. Yay.

Thank you. It feels honestly, sometimes it feels very surreal from where I started to like, what is now happening? I’ve cried.

Lots of happy tears and lots of anxiety, tears.

Well, that’s what I really wanted. That’s why I really wanted you to share it from an aspirational perspective, because we do have a lot of people right now that are either considering launch in launch or just lunch. And I just want people to realize, like, it is a, it is not a sprint.

It is a marathon and whatever downloads that you have, it’s it’s going to be that are better. So. Just don’t give up before the miracle happens. Right.

I mean, my first several episodes, I probably, they were probably like, and one thing I’ve also noticed my first ever episodes were probably like 30 downloads, 50 downloads, and I’d maybe have one eight, it’s like 80.

And I was like, oh my gosh, seriously. I was so frustrated. But thankfully I had friends who are in the podcasting space as well, who were like, no, that’s how it always happens. That’s how I always like, they were encouraging me. So that’s what we have here. That space here is like, it’s okay. That’s what happens when you’re not.

Uh, and I D I had less than a thousand followers on Instagram, so I didn’t have a huge, and I think I just, and I still don’t have a huge following. I just crossed over into 2,500. So, but that’s been in a year and a half. You know, almost three times has grown almost three times in a year and a half. So I think you just have to look at all of those little things and in regards to what you’re doing.

And then when you get the reviews and look at your reviews, like post those people appreciate when you get in a review, I take a screenshot and I post it because people are like, oh my gosh, they’re posting it. And

I like, I do

not take a single person who listens to the podcast. I wish I knew everybody because then I could call everybody and thank them personally.

Cause I would totally do that, but I don’t take a single person who listens to the podcast for granted because it’s, I know I’m quote unquote, the brand, but ultimately it’s not about me. It’s about these stories that I’m bringing to the platform to be able to be

shared. Exactly. Yeah. I think that people, people

respond to that and they know that.

And if you’re sincere in what you’re doing, people respond to that and you will slowly grow and find your audience and find your people. And when you find your people, they will. Like go to the maps

for you basically love that. And due to that was actually gonna suggest. And, um, and, uh, what, in terms of what Jessica was just saying, like, um, with that review that you got that charitable St.

You like, absolutely take that and turn that into a graphic and then post that in your social media, because the testimonials, the, um, just because anytime you can get a testimonial from anywhere, you don’t have to wait to get a review on apple podcasts in order to post testimonials or reviews. So, Jacqueline, for example, if you received emails, when you launched your show from people that listened to it, or messages through social or any place that people are posting, that they like your show, or they like what you’re doing, those are perfectly acceptable and you don’t have to even include their full name.

You can just put like, T to Ford or something like that, or, um, or TD or however you want. But those are really great marketing vehicles that you can then take and create into graphic tiles and then put those. And there’s one, um, specific graphic that we’ve created, where you actually put the, you put five gold stars across the top, and then you put the testimonial within it and then put the cover art of the show so that the five stars across this really like grabs the attention of the people that are scrolling through.

They see that. I don’t know

if

you CC, like, and I posted that and if you get like a DM or something, ask them, do you mind if I use this? And then you can say, I don’t have to use your name or whatever. And most people, if they’re writing that to you,

they’re gonna be like, yeah, Yeah, definitely like in our case with, um, you guys get outreach from us from time to time when we have, when something that you’ve said on the coaching call is something that we’d love to share.

We always like to ask for your permission. And then of course we share that your show along with it as well. So yeah. Testimonials or art slash reviews are amazing. E and so you can also do the opposite. So you can go on apple podcasts where your reviews and you can create the testimonial or the graphing, um, from the apple podcast kit.

So it works both ways, um, who else would like to share, but Tracy, can I

share a resource? Is that

okay? Absolutely.

It’s one

that I’ve incorporated it onto my website and for. Want to take the time to write reviews, but maybe want to give you an audio review, like a verbal review it’s called wit lingo.com so that you have a recorder and a player on your website where people can actually give you a verbal review or feedback on your podcast.

And you don’t have to worry that it goes live right to your website. You review. Each, you know, testimonial, if you will, before you allow it to be posted, plus they have about 65 music beds, you can add that goes behind each audio review. So that might be something that you can look into, um, to incorporate into your website and another way for people to give you a review.

Yeah, I love it. We, I’m not, as I’m not familiar with, with lingo, we often recommend speak pipe, but I love the idea that lingo has the music beds behind it. That’s no, it’s totally cool. Yeah. They, they haven’t like, they just added about 60, more to their library. So you get to choose what goes behind, uh, the, the testimonial.

So I thought I’d share. I love that. That’s great. Well, um, same, you will be checking that out too. Um, okay. Um, I do, I did pull up the information on charitable. So if you guys would like, I’ll just hit the highlights really quickly. Um, this is the based on the research that I did for our client. So, um, Let’s see.

So thoughts to consider, I’m just taking this straight from the document, uh, fascinated, considered the primary use of chartable is to quickly see your podcast ranking in the chart. Chartable and this does basically chartable versus Lipson, but this is lips and stats are very similar to other things.

Stat should applies to Lipson has different stats than what you see on carvable and by different, I mean, you should rely more on your lips and stats than what chartable has because your MCAT encompasses all sectors, all of your platforms, which will need to be done manually. So what that says, what that saying is, is.

Um, Lipson is, especially in lips that you can connect all the platforms like iHeart, white, Spotify, like YouTube, they all connect within Lipson so that when you’re looking at your stats, they’re all they’re pulling the stats from every person they’ll tell you, like it came from iOS or it came from Google or it came from this.

And so Lipson is going to have a more cumulative effect for that. Um, targetable is great for finding podcasts to guest on. So this is something I didn’t remember for my research. Um, you can find podcasts within your category to be a guest on, these are already podcasts that have the potential to have similar audience as yours.

And it also shows you who is ranking where on the platforms. So if you use it as you can use charitable as a discovery tool, if you’re wanting to expand and be a guest on other platforms, so you would search the same category of which your, your primary category. So if you’re. Primary category is society, um, and culture and relationships, uh, within that subcategory, then you can go on targetable and research other podcasts within the same mirror category as you.

And that would give you a good idea of podcasts that you may want to reach out to, to be a guest on. I think that’s a really strong advantage that they have. Um, they also offer a branded year REL. Um, what I wrote about this was one feature I like is that it provides you with a branded show link that you can use in social media.

But you will have to have all of the listening platforms connected for you to capture all the stats. Um, if you’re using your lips and download direct, download your URL or your other simple cast or other direct download your arousal, that’s going to serve the same purpose. It’s just not a custom branded look.

However, you can create a custom link with your. Direct download with a company like rebrand Lee, for example. So you wouldn’t necessarily, again, have to pay for terrible just to get that branded link. You could get a branded link through another company like rebrand and then use your podcast platform, download URL.

And, um, and then, uh, with charitable, you have to spend a hundred dollars a month or a thousand dollars a year just to get the branded URL through charitable. And I wrote, and I still agree that I just don’t think that that is worth it when you have other options. Um, and then their pricing, which I will just literally cut and paste because I have it right here and put it in the chat.

Um, and what I ended up recommending, um, to this client, if they did want to move forward with it is I recommended that they sign up for the independent package. That’s $20 a month or $200 for the year to see how much they use it. And if it benefits them overall, And if they get the value from it, then at that point, the upgrade to that pro package, which is a hundred dollars a month.

So that is your absolute direct tutorial, straight from the research, um, compares the non-chargeable any, anybody have any questions around that? Okay. Um, so yeah, I wanted to, um, it’s not a wind. But, um, and I’m sorry, I’m late, but I was actually, I was trying to hurry up and get out of another meeting. So I could jump over here to this meeting before I missed, um, Jacquelyn’s share about her podcast launch.

But, um, I wanted to say something about that. Cause I don’t know if, what you guys said. I hate that. I missed that. But, um, when I was listening to the episode, which is wonderful, I’m already a big fan, but, um, I was listening to it and walking around the house and like I had it, I didn’t have my AirPods on anything.

So my daughter heard me and she was like, oh, I was like, oh, this is one of my friends got up. You know, she usually completely turned off by anything that’s going on with me and my podcast or my friends. But, um, she made a comment that she really liked your voice. So I wanted to tell you that coming from a 22 year old, um, is so, um, but I really thought about Tommy.

So I thought that if you haven’t heard it, tell me it’d be great for you to listen because I remember a while back, you were concerned about sort of that vulnerability layer, you know, with what you want to share on your podcast. And I thought. Jacquelyn did a great job of that. She’s being really kind of vulnerable about her own walk, but she did it with such class.

I thought, you know, and just, I don’t know. I think that it was just sometimes it’s, it’s kinda hard to know when to feel comfortable with saying like way too much or, you know, just on a note, I’ve thought it was just great flow, very balanced. She’s just even, you know, like with the tone, she didn’t, if you were nervous, you didn’t sound nervous, but, um, I just thought it was a great blend of sharing, you know, a great balance, I guess, of sharing, you know, where it was really relatable.

So I just thought about you tell me, and I thought that I didn’t want to just kind of comment and connect those two, um, three and recommend that you listened to that one. I thought it may help you give a little inspiration. That was it. Thank you. I want to say that, um, I did listen right away cause I knew Jacqueline was launching and we’ve been trying to support each other.

So I know. But that was coming. And I couldn’t agree with you more. I think that, um, first of all, I said, everyone loves an accent, so you got a bonus right there. You know, I’m not at all happy away from the content and the quality of it, but that aside it’s really helpful. That accent is amazing. We, Americans are very easily impressed by that.

But beside that, aside from that, I completely agree. I, I spent a little time trying to, um, compose the text to you Jacqueline because I, I didn’t, I mean, it’s so easy to say I loved it. It was great. And, and, you know, sometimes that’s all we have time for. Um, but I, I also have watched you go through the angst of various, um, points there, you know, about sharing your own story, and then also wanting to be respectful to other people’s situations, your, your concerns about mentioning, um, things that are very.

Like suicide, you know, and how to approach it. And as you, I was almost like I was watching a athletic event and you jumped over every hurdle. It was just, um, I, I was really impressed. It was, it was interesting to get to know more, to get to know you better and your story. Um, and you didn’t, you entered, you, wove it in to, um, to what your message was.

So it was sorta like it came in and out as we were listening and, um, it’s difficult, right. For just a person to just speak and for people to not start to zone out. So I know that that’s really tricky. Um, and so you broke it up with, with, uh, anecdotes and it was stories and quotes and, and what I also loved was, um, That, you know, it was very clear, the expertise that you have, and you were able to portray yourself as someone with expertise without seeing above every, you know what I mean?

Like you still were very down to earth and approachable and real, but still like you quoted the research and you’re, you know what I mean? Like, so it was like, I knew you were someone that I would be able to trust and go to, but at the same time you were very relatable. So there were so many great things about it.

And I, and I know how much you were struggling with it and, you know, because that’s what we do just with wanting to get it right. And wanting it to feel like it was exactly, you know, the message that you want. And I also want to say, as someone who’s caught in a tornado and can’t find ground at the moment, you know, that I keep telling myself, um, how important it is to, to know that we have.

You know, somewhere where we can improve. Right. So, I mean, you’re always, you know, like just knowing that you’re going to listen to it as your harshest critic and you’re gonna, you know, I know Charlotte, you were like, oh, I listened to my first episode and I’ve heard so many podcasts just say that, like, I believe I was, sounded like that, you know?

But, um, I think you did an amazing job and if you’re going to improve from there, it’s going to be tremendous. So I I’ve started to listen to the beginning of another episode that you sent my way and said, I might like it’s already out as well. And, um, I look forward to, to hearing the rest of it. So congratulations really.

Oh my gosh. It’s what I love about this community is what just happened right here. I mean, people knew that your podcast was launching. They went and like listened to it and shared it. And then you’re getting all this amazing feedback and. I don’t know. It’s like, what I love about this this hour of my life every week is just what’s happening here right now, because this is the kind of thing that gets us through.

Right. It’s not a being like I always say to people. Podcasting is as easy or as complicated as you make it inexpensive ours that spends the messaging may get, but regardless it’s hard. And, um, and so to be able to have everyone here, supporting everybody, having everyone here to support everybody like this is so amazing.

Thank you for bringing this into our community the way everyone has showed up today. It’s for more shares. And we have a couple of people who haven’t checked in. I don’t want to call on anybody’s names, but just at least come off mute and say hello and give us a progress support, like how you’re doing, or just tell a funny joke or just something, but let’s check in and just see how you’re doing.

Uh, can I ask a quick question and then I got to run I’m

so sorry. Is that right?

Yeah, that’s me. Oh, is that you Jessica? That’s me just a quick question. How many people are? And we lost Tracy. Wow. When she was on that kind of something was happening with her sound. She sounded drunk. So now we all know what Tracy sounds like drunk.

right. So I have a quick question and I don’t know if Tracy can hear, but, um, I, how many are going to she podcast live?

Because I want to do my Tula Mike in the back, my, my red little Tula Mike, which is also a recorder. It records up to 12 hours of audio. I want to do quick women on this. Podcast interviews. So anybody’s game for that. Just email me@nineteenstoriesatsoundsexualstudios.com. And then I have a VIP room I got to jump into, but I just wanted to say, if anybody wants to be part of the women on the street interviews or man men by non-binary, whoever’s going to be there.

I’d love to interview

you. So you should put your

email in the chat. Oh yeah. Duh,

I produce a podcast.

I want to say

something

since such Tracy isn’t here right now. Uh, I do

want to say that. Oh,

well I wanted to say really quick and oh man, I think, uh, Jen disappeared.

Uh, and I was actually, uh, about her social media. I just wanted to say

that her social media, she has, um, I just saw it recently where she’s on the phone.

She’s like advertising her next, uh, podcast and she’s has a phone and actual phone to her ear. And she’s at, as if she’s talking

to the interviewer saying why she’s putting up the next, uh, podcast and what the highlights are and why she feels she needs to

put it out. And I just thought it was a great social media post.

It really, I saw it. I’m like, why is she on the phone? And so I listened to it. It was just really good.

And I also saw one with

Jen who

Jen is in here

either today, but, uh, Jen had a really cute post with the Jeff Bezos, um, music, uh, song in the background. And it was just a really cute post. So I just wanted to bring up that I saw both of their posts and I thought they were really good and they were inspiring.

And now I’m thinking I have to figure out how to do that. Well, I did see it. I thought of you yesterday. Cause I did see an article where Hamilton opened it back up on Broadway the other night. So I D I thought of you, but I know you’ve already done several Hamilton podcast,

Tracy. Okay. around it. But I did think of you when I saw that. Thank you. Thank you for that, Tracy. But we’re all kind of laughing because something is going on with your audio and it

sounds like you’re slurring and you’re drunk.

And that’s what Cheryl said. Cheryl goes, now we all know what Tracy sounds like when she’s drunk.

I remember that max,

that eighties guy then in the computer, how he would like say words and be like, ah, Tracy right now. My God, my

face is so red too. Cause I wasn’t, when I was doing my heartfelt, like so grateful for this group and it sounded like a robot. Awesome. That’s great. Well, not all of it. It was is here and there.

Well, it’s a good thing where I’m most at the top of the hour. Um, I’m so sorry that I am not drunk by the way. I’m not drunk. I haven’t had anything to drink. Um, but that is pretty funny. Um, okay. Well, James, do you want to say hello? We still have. I’d love to hear from you. Um, I hope you got my email. I’m so embarrassed.

It took me so long to send it, but it was honest, at least then I have not gotten your email, but thank you. I’ll read soon. Okay. And Jacqueline, congratulations. I just want to say that to you and Jessica too. I, I think it’s so amazing when something exists that didn’t exist before. I just think it’s a great, it’s a great feeling from here to, to watch that.

It’s gotta be amazing for you. So congrats to both of you. Um, and Tracy, are you saying, look at the email now or like. Thank you. Thank you. All right. Very good. That’s all I do. Hello everybody. And glad to be here. So great tips.

And is it okay, Charlotte, if I answered this to the CRA to the group. Okay. So Charlotte, Charlotte sent me a message that says, we talked about a merchant that talked about merchandising a while back, but can’t remember what the recommendations for starting a store. Do you remember? Well, yes. So I remember that I shared that it was way more frustrating for me personally, than I was expecting it to be.

Um, so I’ll tell you what we did and what I wreck it. So we integrated it into our words, WordPress site through and use it and use a company called . So that’s the on-demand we D D uh, you can design it within print a file, and then you can integrate it. It’s a WordPress after I did all that and had multiple layers of frustration around it.

Um, uh, Jess and Elsie used, uh, Shopify for theirs, and it was much smoother, much easier, and they, um, they had a much quicker and easier experience to actually getting it up lab and out there. And, um, So, yeah. Um, we may be able to bring you some more information on that in a future call, but that’s what we have for today.

I mean, Shopify was definitely a far better integration and prettify, I’ve been happy with the quality of the products that have come from five. Um, and the design aesthetic of it was fairly simple to do. It was the integration integration into WordPress. That was the butt kicker for us. Yeah. Yeah. That’s what I was trying to remember.

Um, okay. That’s how, yeah, that was, that was it. And it still is. Um, okay everybody. Well, um, I’m just going to take this last 60 seconds to, to do one quick thing. One, I want to introduce you to a new team member that we have it’s on. I D I told her I wasn’t going to introduce her, but I am. Um, I just decided to add, this is Angelica.

She’s going to be working and doing, uh, working on our social media as Sammy. Last month, but she’s her true focuses as a client success success coordinator. And we have so many clients in launch right now that Sammy’s plates getting really full on the client success coordinator side of things. So we have now re want to introduce Angelica.

So she’s going to be going forward. She’s going to be managing our calls and doing what samey currently does. We hope Samuel still be joining us on the call. She’s welcome to at any time, but I wanted to introduce you guys in. We will hear more from Angelica on our next call, but I wanted just to say, Hey, I’m glad you’re here.

Cause it just felt a little weird to have you just kind of sitting here and not really acknowledging who you are. So we’re very excited to have you, it’s like your first day. So welcome. Um, and same next week I plan on having this call, but I also have a tiny little outpatient note. It’s just a standard standard operating procedure, outpatient thing.

And I think that I should be able to be able to do the call, but if I can’t we’ll we will send out a, uh, a cancellation and you’ll know why, but as of now, I’m planning to still have it. Um, but that just, they don’t tell me until the day before, what time? My, um, My outpatient procedure is so, um, and it’s just like a regular maintenance thing.

It’s not anything to be worried about in case you were worried. It’s not anything to be worried about just doing the regular things you do when you’re in your fifties. Um, so yeah, so that believe me, I hadn’t rather be doing this. Um, so we’ll hopefully be able to have the COMEX week, but if not, you’ll know why and we’ll send out an email.

So I wanted to let you know that and, um, and just continued on your journey of success. Every little mini win is still a win. So take it, celebrate it, love it. And we’ll hopefully see each other next week. Okay. Bye bye everyone. Bye everyone. Have a good week.

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