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Lesson 8 of 75
In Progress

09-29-20 – Jessica

Transcription:

Jessica Kupferman 0:04
Hello, everyone.

hope you can hear me.

I can’t hear myself, of course, but that’s probably for the best. But not all boss for ya. Yeah, let’s do it. Let’s talk about whatever you guys want to talk about today. I want to see who’s here. I want to see who’s partying down with us. Oh, I guess you can hear me. That’s good. Okay. I don’t want the video to be funky. Oh, and it’s already just obeying me. Stop that. How is everyone today? How was everyone’s weekend? How’s everyone’s week going? Is anybody out there? Can anybody hear me? I probably should not see what I’m doing ladies. It’s just probably just a bad, bad, bad, bad habit that when I’m bored, and I’m not bored doing the q&a, certainly. But when I’m bored, I sing. So today I’m going to talk about the launch because it’s what I’ve been doing all day. And it’s what is on my mind. And until someone else can come in here and stop me. This video is officially being kidnapped by me and my issues. So here we go. Today this morning, was supposed to be the Super Squad launch, it was the Super Squad launch. And there’s a lot of complicated things about what happened this morning. To be clear, the people who are already purchased on Patreon, I imported them weeks ago. And I asked them to help me test the site which they’ve done a marvelous job doing. And then I built the virtual ticket into the membership, they don’t have access to all the courses, they only have access to the virtual ticket. But I wanted them to have like an upgrade path. And they needed separate launch emails to go out so that I could let them know where their content was, and then let them know how they could access it and then encourage them to upgrade. So then I also scheduled the launch email for the same exact time, which I thought was scheduled for September 29. At 8am. There time, it ended up to be September 25. I thought we were launching last week and I never changed it. So imagine my surprise when 815 rolls around and nothing’s happening. And I realize it’s because it was set for four days ago. So I quickly change it send all the emails out. And within two seconds, I realized that some people are getting a loop where they purchase then they log in, if they log out, they can’t really log back in because the membership login page just kept recycling itself going back to the same page back to the same page. So I have to fix that. Then I realized that the verse it says click here to login. And there’s nothing It says passcode. And it’s e on my phone but not on the computer. So then I had to you know, take a look and have my developer Look at that. And then there was another thing where the unauthorized page kept refreshing, refreshing, refreshing, so they kept getting an error, even if they were logged in. Anyway, it was kind of a mess. It’s all fixed now. Oh, and then when I sent the Reset Password link to the virtual members, I forgot the link again. And those of you who think that that’s a smart tactic. It’s not I don’t like that. I don’t think that’s funny. I don’t think it’s clever, and I hate when I do that. So just so we’re on the clear. I’ve been sick to my stomach hold in through last night, but it’s finally coming around. Hi Elsie. I was just venting about you know the things that happened this morning. There were plenty of things. So that’s what we’re discussing. So now that that’s done, there are some courses that I’d like to have up by the end of the week. I would also like to put in Elsie and I are going to have office hours like Tracy does. And then we are going to be able to offer one on one. I also want to add some of the events that are coming up that are virtual, there’s been quite an influx of some that I haven’t forgot about like third coast completely for that event. And then.

And then, you know, there’s another one in Charlotte. And there’s another one for women of color, I think Hello, Karen and Hello, Jenny. Hello, hello, hello. I think I need to add the forums where people can brag about their show, I think I need to add forms where they can talk about what services they provide, I really do want to have a comprehensive list or directory of all the editors, and all the designers and all the social media managers, because I do think that would be helpful, I just think that it should be paid for that the membership and the community within it is worth being paid to cultivate it, to run it, to take care of it, to feed it, water, it, make it were pretty things, talent complements, and tuck it in at night. That’s basically what we’re doing. Right? That is what we’re doing LC we’re complimenting our, it’s like we have a little seed that we’re watering. And, and, you know, so Danielle says if it makes you feel any better, I feel comforted seeing that everyone makes mistakes. Well, that’s why I’m telling you about it, because I’m hoping that that’s the case. I’m hoping that by being transparent about it, you’ll realize that nothing is ever smooth. And actually, last night I was having a full on panic attack about it. A full on panic attack about it. And this what may have been slightly induced by a lack of sleep. And also it was Yom Kippur, which is the Day of Atonement. So you know, I’m already thinking about all the ways that I suck. And it just kind of fell into I should have done a more detailed launch. I should have started in March, I should have had more. I mean, there’s like 50 pieces of content and they’re like, I shouldn’t have more content. Maybe my email, I should have had someone look over my emails like I was killing myself with what should I have done? What should I have done? And then Scott, who’s never launched a product on his own in his whole life, but he has have many, many, many, many corporate tech launches. said every thing launches like this every single thing if you think it looks smooth, that is a lie. Comcast has shitty launches. Barclaycard has shitty launchers. Everyone has a shitty launch. It’s never gonna be perfect. There’s always going to be a glitch. I kind of disagree though, because like when you look at people, like for example, our friend Denise Duffield, Thomas, she looks like her launches are really buttoned up. And then she sends out yesterday like her tax form, which shows that she paid you know, $500,000 in taxes, which is 30% or so of what she earned. And she has these million dollar launches. Now granted, I don’t expect to have a million dollar launch her product is also $2,000. But the point is, it looks I mean, she you know, I’ve downloaded she’s offered the playbook of her launches, I know each email, what goes out the strategy behind sincerely follow it because well, first of all, I’m not a Virgo like her and there, they can be very like. And second of all, yeah, we kind of are starting ugly. She says since 2011. And LC and I, you know, I have only just pivoted to this business only in the last two years, LC is not fully pivoted, because she has a full time job. And then Scott just started work. And then like we have a team that we’ve hired. And I have to tell you, they’re all new within the last six months except for Andrea. Oh, and who’ve we had Sue, who we’ve had since last fall. And that’s because she was working with podfest. And then us. So everyone is new, everyone is new to the team, I am new at giving instructions. Elsie and I are both new at taking accountability for certain things. We don’t know which lanes we’re in what we’re supposed to stay in who’s in charge of what I’ve been trying really hard to get protocols. And I’ve written some down. But I haven’t really communicated them to anyone because I was busy building this thing. And so now that it’s built, we can create a weekly, like pattern of what we do, who we give it to where it goes, what’s happening. Because with a membership, you want to have a weekly email where people know what’s happening, you know, in case you didn’t log in the group, I get this from other memberships. And it’s so helpful. It’s like a list of all the topics, what who’s talking about what it’s a list of the new education and a list of events, QA and stuff. And I think that’s so helpful. I’m not sure yet who’s going to create it or design it. I have no idea. But I am going to figure it out by Friday so that all the new members can have information about it. So there’s that. Karen says give yourself credit to launching it all. Some of us just keep spinning our wheels. Alright, so let’s talk about that for a second. If we can miss Karen, let’s talk about spinning our wheels where How can I promote this to the world forget how do I show People that the comment,

block no show, I can’t seem to do it. But like, okay, let’s talk about spinning our wheels for a second. Um, it could just be my anxiousness. Or it could just be that I’m in a, I will admit that I’m in a unique position where I can stop everything I’m doing. And focus on something. I know that not everyone is in that position. I know that people have jobs, and they have lives of other things that are taking away from all the stuff they’re focused on. That said, I can be very obsessive. And when I had, let’s just say what I had last time, I had a job full time job. I was this isn’t the last time but it’s one of the last times in 2006, I was buying art for Bank of America, I worked in their marketing department. And whenever someone was designing a brochure or making a website, they would put in a request to get stock art from me. And then I would research it, purchase it and send it over, you know, get their approval, or whatever. And I was obsessed with becoming a graphic designer. And any time I had a free five minutes, I was reading about how to start a design business, how to make brochures, how to make cards, I was working on everything, every part of it until it was done. And then when I decided I want to have a podcasting thing, I obsessed about it for two weeks, I dropped all my clients. Some of them I gave notice to an advanced like, Hey, I’m going to I’m going to be putting this in the, you know, I’m going to be putting this on the back burner, because I’m working on a really important project. So it’s true that I don’t tend to spin my wheels. And it’s because I can’t stop thinking about the thing I want to do. And if you’re like that and you’re obsessing, then what is the thing that’s making you not do it? Because if it’s not distraction, and it’s not time? What is it? And then the second question you need to ask yourself is, yeah, okay, so Karen’s writing, how do you get past spinning your wheels? So the thing you really need to ask yourself is, how much money and time are you wasting? That is the thing that makes me Get off my ass every single time? What kind of time are you wasting? What kind of money are you losing? So later, a couple years later, after I worked for Bank of America, I worked for Subaru corporate headquarters. And I made I think, sick note, let’s say $40 an hour, which is an $80,000 a year job. $40 an hour. But I had already started graphic design a little bit. This is two years later. And I had already sort of started designing for people. And so I was charging $75 an hour as well. But you know, I didn’t have consistent work. At the time, there was no social media, I hadn’t started social media. I worked for Subaru. And then all of a sudden, I had all this free time because what they wanted me to do took four hours a week. So I had like the whole week to look busy and do stuff. So I started social media, I started advertising my designs and things I was doing for them things that I was doing for clients. And I started getting work. And yeah, I had a steady job. I didn’t have insurance, but I didn’t need it because my husband worked at a bank. So I started thinking like, I’m working for these people, and I’m making 3040 $40 an hour. Or I could stay home and make 75 $80 an hour. And it started to feel like the longer I stayed at that job, the more I was gipping myself, I was being gypped I was holding my own income. And the truth is that, you know, when you work for yourself, you’re not being paid for 40 hours of work, you’re being paid for X amount of hours that you design, you know, and then there’s always like, you know, the meetings and stuff like, you can’t really think of it as being paid hourly, I just knew that I was capable of making more. And I didn’t want to sit and wait for someone to give me something to do anymore. It felt like the biggest waste of my life ever. And I’m not saying that anyone’s I mean, I wasn’t in a position to quit I didn’t quit I eventually got fired well furloughed because of the Obama contractor insurance thing. But the point is, I knew that if I wasn’t going to go back to having another job, I was gonna have to make it work come hell or high water and I just got off my ass and I did it because I had to I had to build a business. I didn’t want to go back to work for someone for 30 $40 an hour anymore. I felt like I couldn’t afford it. I worked my ass off. And actually since yesterday was Yom Kippur and we’re atoning. I’ll go ahead and say that, like a lot of me feels very guilty for working at times when I probably should have been paying better attention to my kids like they would sit and do homework and I would sit in work. We would have dinner I would go back to working they would go back to watching things like I was working a lot because I didn’t I feel like I didn’t get a chance to work when I first graduated college and I I am I felt like I had time. To make up for.

And so one of the things I, you know, I’m grateful for now is that I can stop what I’m doing and really be engaged and then come back to it. That’s a big lesson that I learned. But back to spinning your wheels, you just have to think about what you’re What are you losing? And if anyone wants to post in here, like, Karen, for example, I don’t know what the thing is that you’re turning your wheels over or trying to, you know, get up. But what are you losing by not having it up? Because the thing is, if the answer is nothing, and you’re comfortable, it will probably never get done. Like I for a long time ago wanted to write a blog called badass Jews and like, my life was perfectly fine without it. So what you know, why rock the boat? Okay, so she says same story with launching my design during the recession. Yeah. So you understand you had to, you have to, you either do it, or you starve you do it or you can’t pay your bills. And if you don’t have something riding on that, your wheels will probably spin. I feel like I almost always have everything riding on what I’m doing. Like an event of that magnitude that I just decided I could do with no prior experience except for two weddings and two bar mitzvahs. Like that has to work out are I’m disappointing. Hundreds of people this membership, like if it doesn’t work out, I’m disappointing. My husband who’s helping me with it. I’m disappointing. Elsie, I’m disappointing. All of you know all the members that have been paying us $5 in Patreon for these q A’s, I don’t want to disappoint you. I want it to be good. I want it to be right. I want it to be done. So those things give me incentive to get the hell off my ass. Now. Perhaps this is the thing that’s easy for me to get off my ass about have I worked out? Have I been intermittent fasting? Have I engaged in self care every single day? I don’t have a manicure. I don’t have a pedicure. I did take a shower today and yesterday, which is rare for me. Normally, I let my hair you know simmer for a day or so. But I think the taking work, you know like, like getting to it at work is easy for me. It’s getting to my health and stuff that might be harder. It’s reading for pleasure. It’s you know, napping, resting, sleeping, eating healthy. That’s all the stuff that I put off. Maybe we just put off different things. You know, I’d love to know if LLC is still here. Like what she puts off doing, because I have no idea. It seems like she does all the things but I know there has to be something that she’s doing that she’s not doing. You know, everyone has something so it’s possible that you’re not spinning your wheels. You’re just your your your do or die isn’t another facet of your life right now. For me that’s this Okay, let’s see what’s going on in the chat here. I guess Oh, your cat wrote cx that’s adorable. Cats really do. Cats really do love a good keyboard. Okay, so Elsie says I slacked on my own promotion and systems. Yes. So what I don’t do that, but I do. But it’s not the first priority over building stuff. I do like to I don’t think I mean, in a perfect world, LC wouldn’t have to design any systems for the things that she and I do together. Because I’m in charge of that I should be taking care of that and just handing it over to her and be like first this then this then this then this. And I do have that written down just haven’t be able to share it with anyone. So I do have some stuff. As far as your own promotion that I’m the same way and or my own engagement. Like somewhere in the past four years, I just decided like, I didn’t care to post every thought on Facebook anymore. I didn’t care if anyone ever saw me on Instagram and I didn’t feel like posing for stuff anymore. Maybe it’s because I got heavier possibly because I you know, you know I had a family loss and that was hard. It’s kind of hard to like be like, Hi, welcome to my Instagram when you don’t feel that way inside. So

I’m not so good at my own promotion either. Like I I happen to post this membership today, but you know, will I have a campaign on my own personal stuff? Probably not. Because Elsie and I are the same in that way. We don’t we are not good about promoting, or I’m good at promoting She Podcasts. I’m not good about promoting Jessica as a part of She Podcasts, which I think would be nice if we could figure out how to do that because individually Elsie and I have gotten interviews and coverage and invitations to be on podcasts and stuff, but we don’t. We don’t make an effort to do those things as an entity. People do come to us, but we don’t pitch. Like we don’t pitch articles. We don’t pitch big podcast. We don’t pitch that stuff because we’re both too Busy to do that. And that could be a money block. Or it could just be that we’re just legitimately too busy. But yeah, that’s something that’s important. Something we have to get better on. So if anyone else wants to talk about Yeah, like getting past the wheel spinning, Jenny says same. I’m good about promoting the show, but not myself and you. And let’s be honest, when it comes to She Podcasts and your show, Jenny, you’re the most interesting part of that. Elsie and I are probably the most interesting part of She Podcasts like, I mean, it’s also the community, the community is now a third entities so to speak, like it’s sits on its own without LC and I would still run and be an important facet, but like, we are fascinating. And so as a result, we should be pitching ourselves as personalities to help with I mean, now education on membership, although we’ll see how that goes. But also on starting a podcast also on getting past fear of being heard fear of technology, fear of people judging you, like that’s a lot of stuff that we are naturally good at covering for different reasons me because I have all the balls, and also because she had to grow them. And those are two different ways that you don’t mind being hurt, I guess is you have to either push yourself or you already have it there. So that was a hell of a. What’s the word? Not a tiring? segue? A rabbit hole. I love all those words. Those are all good words. Okay, so yeah. So we’re very excited that it’s open. I hope people enjoy it. I want to hear if it’s not good, why. And I know there’s not like hundreds of people on this call. But if you can hear my voice, I am expecting you to professionally tell me how we could do better. I want to hear how we can do better. I don’t want to hear through other people that it’s not designed properly, it doesn’t function properly, that we’ve over promised and under delivered. I don’t want any of that I need to know if it sucks. And I need to know right away so that I can fix it. And I’m not saying it’s your responsibility. But I’m just saying. I’m just saying I’m inviting you to tell one of us what’s wrong, really, with anything we do, but specifically this membership, because you’re obviously already in it. So I would really appreciate that. feedback. And yeah, I was forget when I was writing something I think it was yesterday was write something about like, you know, I really do want feedback. I will try Oh yeah, I was on Facebook, when I was offering apologists and I wanted to say, you know, like, I’ll try not to judge you if you find fault with me. But I’m working on that part of my personality as well. So you know, what can I say? We’re not all perfect. My little boys home sick today, all of us are kind of not feeling well today. Me I think it’s nerves. Scott hasn’t felt well in a couple of days. So my little boy goes to school at school, and one of his little buddies are friends with their mom. And the mom had just four kids, the youngest two are babies, and they both had like, runny nose. And then she was like, I’m just gonna send them and I was like, Listen, if you send the older two, I’m gonna make you swear to me that they’re not sick or contagious, because I know they don’t have COVID. But I really don’t want my husband to get a cold because he’ll keep it for like a month because he has low immunity. And she was like, Yeah, yeah, I’m sure they’re fine. Well, they do social distance. They do wear masks, but I’ll be damned if he didn’t get a cold within three days. And I would just like to reiterate that you should not be sending your kid to school if they’re sick. My kid is home. He has a stuffy nose. He’s been sneezing, it could be allergies, I don’t care. It’s kindergarten. It’s not like final exams. He can stay home for the day. I don’t think it’s nice to send your kids I know people have to work.

But come on. That’s why we’re in this position. dagnabbit I don’t want to be taken off of in person school because people keep getting ill, which might happen even just with the flu, they might be like fuck this. And I hope that doesn’t happen. So we’re 23 minutes and I don’t see any let me look at make sure there’s no questions. Oh, Elsie has a question. Oh sure to send it to me and give yourself credit for launching. How do you get past it? All right, What other questions do we have? I’m ready. I’m literally just talking to hear myself talk. I don’t need to do that. I can do that at any time. My son does the same thing. And it’s just like hearing myself so I get it doubly here. I would also like to add that there’s less than one second delay so I can I think you see myself and what you guys see is what I’ve seen. Karen Jackson, thank you for telling me. I’m fascinating. I appreciate it. You guys want to hear a funny story? I told you this story. But until you guys asked me, oh. Jenny says, Does anyone have fun plans for international podcast day? Well, no, we don’t have any plans. Let’s make some plans right now. What should we do for podcast day? I think for international podcast day, I will invite the super squatters to tweet their show. And we can share it all around. I don’t know something like that, where whoever’s in the membership can participate in like a general promotion. Kind of like follow Friday, will will participate in a follow up Friday, and we’ll retweet anybody who uses the hashtag Super Squad and international podcast day, obviously have to talk this over with lC lC, you can see this, feel free to tell me that’s the stupidest idea I’ve ever heard. But I think it’s a good idea to do something. And I’ve been kind of preoccupied with this. So what are you guys doing? Is anyone speaking? Is anyone on this call speaking at international podcast, Elsie and I have done that we’ve spoken before. I’ve helped them get sponsors want to once in a while. This year, they didn’t ask us to do anything. And I actually think that’s rather nice, not because I don’t want to participate because I do but because there are enough people that are interested in speaking and qualified an interesting word. They don’t have to rely on us anymore. And I think that’s great. I love hearing from new people. Karen says okay, spinning wheels from overwhelm. How do you find the help you need? This is why I look forward to the Super Squad directory. So international podcast is always on the 30th. How do you find the help you need? Well, I’ll tell you. In order to find the social media, I googled in the group, Social Media Manager and I found online draya who’s Andrea Jones. She has a company called online draya. She’s Social Media Manager, I asked her how much I started paying her. When I needed a designer, I did the same thing. I googled in our group graphic designer, I looked at a bunch of different ones and the one with the most badass design I chose. She She has only just started last week. So the most of the designs you see our mind, but the social media ones she did mount Her name was Molly, she’s awesome. Um, I have found a develop I found a developer on Upwork upwork.com. You put in a job with the things you need. And like, I needed someone who again, here’s all the things I use for this group, I need member press for membership, they need to know Active Campaign for emails, they need to know buddyboss for membership, they need to know LearnDash for the courses. And so because of that, I you put all that stuff in the job description. And then people can either apply to the job or you can go through profiles and see who has that experience. So I I have hired a bunch of different people on there. I will say that the that this last time around, I specifically chose people that lived in the United States. That’s for two reasons. One, because the timezone was really messing me up, it was making things deliverables unpredictable. The second thing was, in order to be here, you have to speak some kind of English to sort of get around and I wanted to at least know that my communication was being understood. I didn’t always do that. I’ve hired people from Pakistan and Korea and stuff. And I just there was just some misfires as far as like, what I wanted versus what I got, etc. I just want to make sure that didn’t happen. And because I was starting to get a time crunch, he is Indian, like,

you know, an indian indian, not of Native American. And he lives in Seattle. And he speaks wonderful English, his name is nitesh. And he’s awesome. And then when I said I needed admin, he recommended someone who’s amazing. Her name is Jenny, and she just started today. So yeah, I’m pretty excited. But I find people yeah, I find people by utilizing the members while I trust the members, Karen like, you probably could too. If you if you find someone who’s a podcaster and what you need. There’s a level of understanding that you don’t have to explain. And I find that to be so helpful, because they don’t know how to market a podcast unless they have a podcast. I think marketing a podcast is it’s different than a blog. You can’t do it the same way as you do online courses or business it’s totally different. Up work as far as up work is concerned as a complete and total crapshoot. I learned that if I pay under $20 for someone, I’m probably going to get what I pay for. So this time around, I paid I was willing to pay between 25 and 50 dollars an hour, I think I think like 30. But it’s totally worth it. He’s amazing. He’s great. He did forget a few things for the launch, but whatever. He’s he also young, and we do what we do. So I, yeah, I think the directory is going to be great. And I’m not sure how to, like, put that into a comprehensive directory, or if I’m just going to have like, a list in a forum in foreign capacity. Like, I’m going to start a discussion that says editors here, and then just have them add themselves. It’s not really a directory, though, is it? The only thing I can do is make group types. I started to do that, but then it got confusing before the lunch. So it’s like wasn’t like a need to have. But I do have the capability of allowing people to group themselves like profile type. So as a profile type, you could be editor, you could be social media manager, you can be industry expert, you could be consultant. And you can also, I can also designate it to allow you to allow you to designate yourself as more than one thing. So you can be a consultant and a host, and an editor if you want it to be. So yeah, that’s one way to do it, too. And that way, you can use the member directory and just search by profile type is probably the best way to do it. I think that might be the best way to do it. Okay, I think that’s good. Thanks for letting me you know, hash that out. Elsie and I are doing something at three o’clock. We are helping Tara McMillan celebrate her 300th episode. So what we’re going to do is she’s interviewing us she’s adding she’s going to do it within her membership. LC posted the link here in the chat. It’s crowdcast.io slash a slash what works dash 300. So we would love to have you she’s going to be talking about what we’ve learned during the pandemic, what mistakes we’ve made what we’ve done differently in our lives. I don’t know about you guys, but I’m, I’ve learned a lot about myself. And I’ve made some pretty specific changes as far as how I function versus how I function six months ago. So I would really love for you guys to come and see it. I am willing to sit here. Let’s do one more question if you have it. And then if not, I’m going to run to so that I can like you know, rest my voice and take a leak and do the things you got to do before you’re online. So I’ll just wait for a second because I know there’s a delay. Also, do you guys just think I look purple? Mike, my friend helped me put up purple curtains. But I think it’s making me look purple. You know? So I’ve tried to hide the curtain to the point where like, there’s still natural light, I mean, but also it’s dark out. That’s probably not helping. I think it’s because there’s no sun. I just feel like it looks so purple right now. It’s weird. Okay, I think that’s it for questions. So I’m gonna run away. I’ve loved this conversation. I hope it was helpful. I always hope they’re helpful. I really want to hear anything you guys have to ask and talk about. Jenny says there resharing some social on her favorite episodes. And she’ll be shouting out other podcasts to listen, when we do figure out what we’re going to do specifically, I will send an email and you guys can all participate however you want. Karen says Thanks for the advice and I look rosy. Thank you. So nice. Okay, so I’ll talk to you guys later hopefully I’ll see you on the call with Tara we’re really excited about it honored because she chose me and Elsie and then one other person so pretty exciting stuff. Anyway, thank you guys so much. Love you mean it. You guys are the best

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