1-26-21 – Jessica
Q: What are your thoughts on converting video series or other non-conventional content into podcasts?
Q: Can we talk about merch stores for podcasts?
Q: What is your general opinion about Patreon and paywalls for bonus content as a means to generate revenue?
Q: Do you have recommendations for funding a podcast, ex. a business credit card to fund a produce and social media manager?
Jessica Kupferman 0:01
I record it to otter and it transcribes for me. So and then when when this is done, one of our teammates, Jenny will take the, she takes the recording, and then pulls out all the questions and uses the questions for our email. So people who missed it can go back and refer so it doesn’t matter if you type. I mean, if you type it, she’s less likely to see it. I’ll just repeat it anyway. So whatever you whatever you’re most comfortable with. I’m fine with chit chat. Okay, sounds great. Thanks. Okay with that, sure. All right, so let’s see. Here. Still have people coming in? I see Tina Messina. Conroy who I saw on clubhouse today. Can we just do you can feel free to like, either put your hand up or put your or or answer in the chat. Does anyone here not want to talk about clubhouse share? Oh, really? No. Okay, good. Because last like the last two QA is this past week in the week before LLC, and I’ve had a lot of questions about clubhouse and so I wasn’t sure if we covered it.
Unknown Speaker 1:14
Obviously, if somebody else has questions, please answer them. It’s just I expressed my like, it’s just one more dream
Jessica Kupferman 1:21
dislike for it. Well, no, I
Unknown Speaker 1:23
don’t know anything about it other than it’s one more thing that I just can’t put on my plate. Yeah. You know, and I hear all the reasons why I really understand that. And kudos to people who are benefiting from it and it’s working for them. And you know, like any anything you have to find what works for you versus what causes you more stress.
Jessica Kupferman 1:44
Right? So that’s very true. And I we spoke about it yesterday, when Elsie and I recorded our show, we spoke about it and I went on a little bit of a rant. Now I’m embarrassed because I went on kind of like a angry rant about all the millionaire mindset bullshit that’s in there right now. And then I realized today that if you touch hold on a room, you can hide it. So like it is something that I think is like will help the experience because right now my experiences millionaire mindset, the shark daymond john, you know, millionaire millionaire, ask a millionaire millionaire millionaire and I’m just I’m like they just what I said was that they come and money pee all over every new marketing like social media thing. And um, I was tired of it. So but I mean, knowing that you can hide the rooms is kind of helpful. So yeah, I saw Tina had a she had a beautiful like Reiki and meditation one this morning. I think those are great. And I did. I do think like that the Good morning. options that people have are good. But the whole I don’t know what’s good to know. Tina, can you mean like that i ranted about it with no. On my podcast? No, I
Unknown Speaker 3:04
think it’s no good to know that you can hide a room because I’m being aided by things that I just can’t take it anymore. So thank you for that.
Jessica Kupferman 3:13
I know it is good to know. So I just wanted to share that you can hold and hide rooms and clubhouse. But we don’t have to spend any more time on it. Other than that, unless there’s specific questions that come up. So I do.
Unknown Speaker 3:23
I’m gonna welcome April on behalf of you because I met her last week on the coaching session. So she just wrote that she’s new here. So hi.
Jessica Kupferman 3:33
Yes. Hi, April. So if you if we have time, after I answer questions, we’ll go around and talk to everyone about what our each one of our podcasts are because I like to do that in just so that everyone can sort of get to know each other a little bit if there’s no other questions. So hi, April, she says she’s has a new podcast but her connections kind of bad. So I won’t put you on the spot. Too much. Or at all depends. Tiny see. me see is here. So take a look at who’s here. If you can’t be on the zoom, that’s okay. But for those of you who are new and even if you’re not just take a look at who’s here she can get to know everyone and if you do have any questions you can just unmute and ask. But tell us what your podcast is about. So we have some context to Terry so she’s making lunch I am a little jealous. Okay, so I didn’t have anyone write me any questions and normally when Elsie sends the text, reminding people about the QA there’s some questions in there and I didn’t get any from there either. So I’d love to know what you guys are working on what’s on your mind. What’s got you challenge. If there’s nothing we can I mean, I have other stuff we can talk about. But nice. He has a question. Questions. What’s up girl? You can talk to you. You’re unmuted, but I don’t know that we can hear you.
Unknown Speaker 5:13
Oh, hey, Jess, how are you? Good, are you? Well, I didn’t realize I was unmuted. Okay. All right, I’m working. Well, I’m supposed to be working, but I’m listening to you. So this is what I am desirous of doing. Okay, last may do COVID I launched a digital series. Okay. Well, it was geared towards African Americans dealing with Coronavirus. Okay. And it was very successful, right. And people have come to me to ask me, Hey, you need to do more of this. I want to turn it into a podcast. Okay. I know it’s not a traditional podcast. But my question is when you’re doing something like that, and you see that it is successful, and you want to continue it. What are your thoughts on that? turning it into a podcast?
Jessica Kupferman 6:02
Well, tell me about what form it’s in right now. Specifically, so you did a limited series? Is it does it have its own RSS feed?
Unknown Speaker 6:10
Right? No, it has not, does not I can create one for it. These are all videos. Other videos.
Jessica Kupferman 6:17
Oh. So how many are there?
Unknown Speaker 6:20
- Whoo. Okay,
Jessica Kupferman 6:23
so all you have to do is strip the audio. Okay. Get a host. I’m not sure if you have a Do you have another podcast?
Unknown Speaker 6:33
Yes, I do. I have two other podcasts. Yeah.
Jessica Kupferman 6:35
Okay. So yeah, you just need to whichever host just get another, you know, another line for your new show, upload all the audio, some cover art, and you’re good to go. And just, you’re off and running with your new podcasts. It’s great that you already have so many, because when people find it, they’ll have a lot to download, and it will probably boost your your discoverability at first so that
Unknown Speaker 6:59
yes, I still have been recording. I just haven’t released the others. So my question for you is podcast. I’ve seen many I know, they’re pretty much just audio. But can I just do it where it’s just video?
Jessica Kupferman 7:14
Well, if you’re doing a show on YouTube, that’s technically like a show on YouTube. I mean, I mean, everyone’s definition of a podcast is different. And from having done it for a while, like, like Rob walls from Libsyn is very specific about his definition of a podcast, which is that it needs to be syndicated with an RSS feed. And it needs to be an iTunes but that was like from six years ago, I think. I mean, pod. You know, the word podcast is from iPod and broadcast. So iPods are no longer really exist. But the broadcast part is important. And you’re already broadcasting it on YouTube. If you had a periscope show, could you call it a podcast? I mean, it doesn’t have an RSS. I mean, maybe it does. But it’s not an iTunes. It really just depends on your definition. If you’re asking me like, like, do I need to get an A, you know, if you want it to be technically considered a podcast by I guess the majority of people who listen to podcasts, they will most likely look for it. Other places besides YouTube? Yeah, that’s all it’s good to do good.
Unknown Speaker 8:25
I that I really don’t care about what I what I done just was what I started. That’s okay. What I had done was use one stream. And I streamed it to YouTube. Okay, Periscope and Facebook and several other social media channels. So that we had already done but the more I thought about it, since everybody is now coming to me saying you need to do more of these. I thought maybe I should.
Jessica Kupferman 8:57
Okay, so technically, the only thing you’re adding is an RSS feed. So I mean, if it were me and I had all these shows going and I had people telling me that I needed to do more. I think what I would do is just does it have a name? What’s the title of it?
Unknown Speaker 9:11
Jessica Kupferman 9:13
Okay, black menace, Ensign minister society.
Unknown Speaker 9:17
So let me give you just bear with me here. Let me just shut down what I’m doing with work
Jessica Kupferman 9:22
because I’m sure that’s the word I heard menace as in like, a menace to society as in like,
Unknown Speaker 9:28
yes, but I break down. And what I had planned on doing was doing a trailer with it. Actually, I had already done something similar to a trailer because it has his own Facebook page also, and so many people that follow me already know what is about so when I say black minutes for the digital series, is black men is survival steps to be COVID-19 for African Americans and why this because it’s a pandemic threatened. Daly, Minister society in his killed more African Americans. So that’s why we named it that. I mean, I can change the name. No, no, no,
Jessica Kupferman 10:07
I just wanted to know what it was no, no, no, I’m just trying to I was just asking in terms of like, do you call it a show? Like, what do we call it? Okay, so it’s called, it’s a digital series called Black minutes. So all you if you get an RSS feed, and you turn it into a podcast, what I would call it then is, I would say I have a digital series and podcast called, okay, like minutes. And the only difference between what you’re doing now and that is that, you’ll strip the audio from your video and upload it to, you know, to your hosts, so that it can have an RSS feed and live in audio spaces to that’s it.
Unknown Speaker 10:47
So you can have a video that you do that fashion.
Jessica Kupferman 10:51
You can’t have a video that you do
Unknown Speaker 10:53
like that. So So says currently already, you know, they’re already video and I didn’t put them on my public access television channel. My question for you is, do I have to strip just to audio? Can I leave the whole thing intact with the RSS feed hold with that work for the video footage?
Jessica Kupferman 11:12
So iTunes has video podcasts and audio podcasts? And now that’s kind of like asking if you can do blog posts in there as well, like the specific audio like Lipson hosts, audio feeds, they may host video podcasts too. But they are not in the same. Like if you’re on Audible, they wouldn’t find your pot, you know, or Pandora podcasting, they wouldn’t Okay, find that in video shows. It’s kind of confusing, I know. But there are video podcasts. So then you wouldn’t strip the video from it. But it still won’t end up where only audio lives.
Unknown Speaker 11:50
So what’s the pros and cons of that?
Jessica Kupferman 11:54
Well, the pros and cons of podcasts of doing it as audio in general, is that it’s portable. You can listen when you’re driving, you can listen, when you’re working out, you can listen when you’re doing other stuff. You can listen on Alexa, if you don’t have an Alexa show, it’s a little bit portable. The cons, I mean, there’s no con in the sense that like, if you don’t have it, you’ll be missing out. It’s just that. You know, YouTube is a huge search engine, what you’re already doing is probably getting you the most amount of audience it could get you so the only, I mean, there’s no negatives to doing it audio except for the time it will take to strip what you already have. But you can do that. So like I don’t know if you have ScreenFlow but this is what I would use. I have ScreenFlow I can upload a bunch of videos to there and ask it to batch save them as something else. And that’s what I would do. I would upload all 21 videos and ask it to batch Save As mp3 boom, boom, boom, boom, boom, and then you’re done.
Unknown Speaker 12:59
So I recorded this with zoom, so I have the separate foul. Perfect Yes, it’s stuff that I added it a little bit so can I if if I wanted to edit this some more use use ScreenFlow
Jessica Kupferman 13:13
if you want to edit it yeah some more for audio. I like ScreenFlow you could use it I mean if it already has an audio file you can just use Oh because you don’t edit any yeah ScreenFlow you can use but if you don’t have it already don’t pay for it. You can use GarageBand you can use Audacity which is free GarageBand is free this video I wonder if you can even just use QuickTime. What kind of computer Do you have any See?
Unknown Speaker 13:37
I have a PC?
Unknown Speaker 13:38
I don’t know.
Jessica Kupferman 13:41
So probably audacity would be your best bet because it’s a free download and I from what I understand it’s pretty simple to learn for the first time and other ladies are nodding Yeah, so yeah, I would use Audacity I think you just upload your file, chop chop it chop what you need and export it as the audio.
Unknown Speaker 14:00
So each video is some videos are 30 minutes and some are 60 minutes.
Jessica Kupferman 14:06
Yeah, that’s okay. Okay, the other thing that we use that didn’t have this functionality when I first got it but now is does is descript descript is cool for a couple different reasons you can import your video, edit the video into script. If you say arms, and just like Find and Replace All the arms, it will take them out for you even in the video. And like splice it together nicely so it doesn’t look like jump cuts. And it’s amazing and you can so you can either edit the trick so it does a transcription so you can see the words as you’re talking and you can either edit your you know face, you can edit what you’re saying. You can sort of do both together. It’s kind of amazing. So I’ve been using that for like there’s been some so like the sponsorship course that I I recently put in the squad. I did some of that content. Last spring, I did some of the, like, here’s how you do, like, here’s how you do like it was sales training basically for podcast advertising. And some of it I did before. And so I just pulled it into the script, make sure all the words made sense. Took out anything, you know, because I do a lot of instead of, um, which I’ve sort of calmed down with, like I do a lot of so I start a lot of quite like sentences with So anyway, you know, or so here’s, you know, and it’s terrible. So, like, I just did it. Hmm.
Unknown Speaker 15:40
is what is the cost for descript?
Jessica Kupferman 15:43
Let me double check. I think it’s like 25 a month. Let me just see. It’s just descript.com slash pricing. Okay, $12 that’s what I pay. $12 a month.
Unknown Speaker 15:58
Okay, good. I’m gonna look into that this weekend. Thank you. Hey, you’re so welcome.
Jessica Kupferman 16:02
I can’t wait to see you know what you end up doing with it. That’s a great idea, though. Thank you. Yes, you’re welcome. Okay. Okay, so I see we have some stuff in the chat. So let me just see here. Okay. apricot your connection. Yay. Okay. Merge stores for podcast. Yes, we can talk about that. Terry says she likes described Do you mean descript? I think you mean descript. Right. Terry. Should probably does. There’s Laura Palmer’s Laura powers. Can’t wait to Yeah, the course the course is Yeah, the course. So if you just want to chat with that real quick, and then we’ll talk about what you asked me to talk about. So the course is all the things that I learned about sponsorship, sort of in one go. And I did a coaching series last spring, it was like fall to spring, where I taught how to set up your podcast to sell it. And then I taught how to pitch and who to pitch to and where to find people. And then I taught what to say and and how to deal with objections. So in other words, like, it’s not always enough that you know how to sell your show, you kind of have to know how to sell podcasts advertising, why it’s better than other mediums, what the ROI is why the other ROI is, you know, better or different. So there’s some sales training in there specifically just for podcast advertising. And then Hi, Laura. And then the last part is how to have a successful campaign. So if it’s not working out, here’s some things you can tweak to make sure that like they’re getting everything out of your ad and that you’re doing it so that it makes them look the best.
Unknown Speaker 17:44
And what is that on? Jessica? I’m
Jessica Kupferman 17:46
sorry, I missed that is the it’s a it’s a new podcast sponsorship course in the Super Squad. It’s like I put it in like a week or two ago. So okay, so yes. So Bobby, you wanted to talk about merge merge stores? So do you
Unknown Speaker 18:03
Jessica Kupferman 18:04
you’re building yours. Okay, so you decided how to build it.
Unknown Speaker 18:08
So I went with easy, which is my web. My website is on. Squarespace. So I looked up which print on demand work was Squarespace and based on that I went with print folks and have a huge, like logo stuff. And you know, I’m just, I’m just moving along and I just don’t, I’m just kind of figuring it out. And I’m wondering if people have ideas or tips. Right now it’s not linked, but it’s live like you could go to my website, just my name Bobby rebel.com forward slash merge. And see designs I have, I don’t think you can buy it yet cuz I turned that, that part off, just not ready. I don’t want like someone to order something and have something not work. But, you know, I’m just designing stuff that’s on the theme of my podcast, which is financial grownups that sort of grown up. Okay, um, so I’ll put the, if you want to look at it, I’m looking at you are already Oh, my God, you’re
Jessica Kupferman 19:02
so that I knew, okay.
Unknown Speaker 19:04
And I also have a bunch of URLs that I bought that feed into it, like grownup gear, like anything I could find. Because if I ever it’s ever successful, and you know, someone wants to talk about it, there’s no way like, that’s not a good URL, but you can run up gear and people will get there. So yeah, growing up, I bought a bunch of URLs that were available. A lot of the best ones are not available and not even being used. So sad when they’re not even being used. But I’m not in the business of buying them at this point.
Jessica Kupferman 19:36
So is your specific target audience? millennial Gen Z?
Unknown Speaker 19:41
Generally, yes. Although I’m in the process of writing a book that’s going to be targeted towards parents that are Gen X parents. It’s tentatively called launching financial grown up so I’m gonna want to pivot a little bit but it’s sort of both my book is how to be a financial grown up and then the podcast is financial grown up. Okay. All About Moving into adulthood and the different stages of adulthood. And so this is just meant to be, you know, hopefully revenue, because the podcast doesn’t make direct revenue. It makes revenue through branding deals I have, okay, you’re my agent throws it in as like a Well, it’s true, like they pay me X dollars to be their spokesperson. And then the included in that you get eight episodes of the podcast, that kind of thing. So rather than based on CPM, because that would not be very good to justify that, but anyway, I’m just trying to find ways to monetize the podcast and promote it in advance of my next book, and so on. It’s all it’s like an ecosystem podcast.
Jessica Kupferman 20:43
So this is a great way of monetizing, I think, on a scale of one to 10. I mean, what would you say as far as how large your platform is, like downloads plus the other things you’re doing? email or social links? ginormous? Is it like just starting? Is it somewhere? Like 8000?
Unknown Speaker 21:05
On 8000 followers on Instagram? I don’t have content. I don’t know. I have 8000 followers on Instagram about 8000 on Twitter. Okay.
Jessica Kupferman 21:13
And then go healthy, healthy.
Unknown Speaker 21:16
That’s considered healthy. I
Jessica Kupferman 21:17
don’t know. I don’t know that healthy.
Unknown Speaker 21:18
Yeah. Okay. Yeah. And the podcast gets like, well, there’s a backstory of the podcast is lower because I put all my energy into this money with friends, which is another story with Joseph saucy. Hi, but that’s another digression. Yeah, podcast, you know, each episode will get like 1500 the first week or so a month, whatever you want to call it, but not like
Jessica Kupferman 21:38
massive numbers, but like, that’s okay. That’s what we get to.
Unknown Speaker 21:45
Do better to with 1400 people.
Jessica Kupferman 21:47
Perfect. Okay. So I do think that they would be excited about merge. It sounds like you have like a large enough audience where they would be interested in, if nothing else supporting you by buying merch. If you want it to become a bit of an entity all on its own. So I don’t so printful just hooks right up to Squarespace. Yes.
Unknown Speaker 22:11
It’s very easy. It’s been very easy. The site you’re looking at has taken me like a couple days to do very time.
Unknown Speaker 22:19
Your printer is very high
Unknown Speaker 22:20
family. I left the apartment today. I’m at my father’s empty apartment today. Because my family would not allow me to work. I have three kids. Yeah, so very part time. It has Yeah, that websites like I haven’t actually tried yet. I would say that’s you know,
Jessica Kupferman 22:35
that’s fine. I just don’t see it. I don’t. I just don’t know Squarespace well enough to know, like, can you start pushing product to I mean, I know through printful if you wanted to push it to Etsy, or if you wanted to push it? Yeah,
Unknown Speaker 22:49
I think I just have to like read the paragraph on Squarespace. Here’s how you do that. Yeah, it was really easy. And I did kind of splurge and pay the extra like 20 bucks a month, so that I have all the resources because it’s monthly. And I feel like if I don’t use them, I can scale back. But let me at least Yeah, 20 bucks for a few months, make sure I have what I need in terms of you can offer customers coupon codes, like there’s certain things you can do only at their highest level. And the depth is always 20 bucks a month. So I felt like I want to have the resources.
Jessica Kupferman 23:22
What so so so for those of you who haven’t used it printful allows you for an extra X amount of dollars to have access to more mock ups of your product and more art. So for example, if she wanted to put her logo on like a money background, and she doesn’t have one printful has a relationship where you pay them $29 whatever it is a month, and then they allow you access to all different art and images that you can use for your products. So it’s pretty, it’s pretty nifty, I must say I do like printful a lot. So if you want it to be an entity unto its own, one of the things you could do is through Facebook, do an ad campaign. For the book and the merge all at once. I think it’s just like announcing this, you know, if you’re this person, and you can target that person in Facebook, if you are, you know, young broke and whatever or if you’re struggling to become an adult, because who would want that then this book is for you. And then you you can have a link to the book or learn more, but then the pictures are all of the merge, I think where you’re showing like I can’t believe I’m a grown up either. And, you know, grown up in progress, things like that. So it’s sort of like you’re pushing the you know, you’re you’re pushing the information, but also sort of showing you a sense of humor about it. And it really applies to everyone even if you don’t want the book like this is definitely gonna apply to you. So this way, I think if it were me and I saw that ad, I’d be I’d go for the T shirt then I’d be like, Oh wait, there’s a That’s right. There’s a book Then I, you know, the book is I’m assuming what you really want them to go to, because that’s what probably creates
Unknown Speaker 25:05
a lot. I that’s the book, the book
Unknown Speaker 25:08
that’s already out was 2016. And my next book I’m writing now, which is why I stopped doing money with friends for a while. And so the book, The next book will not be out until the fall. Okay, all I’m doing and the podcast was kind of originally just meant to be a placeholder of the brand between books, we didn’t think it’d be five years.
Unknown Speaker 25:26
Unknown Speaker 25:28
right. So I knew I wanted to keep the brand alive. And you know, it’s frustrating to not have any really direct revenue for the podcast. And I just, like, I like it. I like the merchandise. I think it’s fun. It’s a way I want to grow my audience ahead of the book also. And it’s a fun thing to be able to promote.
Jessica Kupferman 25:45
Yes. So if that’s the case, go hog wild on the I can’t adult today merchandise, and don’t mention the book, because then you’ll build a huge fan base of non adults that you can then sell to when your book is done. And I mean, I have to admit, even this week, I decided to grow up a little more than I, you know, like I had someone tell me, I wasn’t being very mature about my wardrobe. And that’s because I like to wear fun things. But you know, when you’re 46 Some things are just stupid and not fun. So that’s fine. I can take. I mean, actually, it’s my friend who’s a stylist who told me I wear too much glitter, it’s fine. But I did sort of get the hint that you know, I was I was the reason why I do it is because I’m trying to seem Well, no, because I think I’m in my head like 17 like, I don’t feel 46 I feel like 26 so it’s like I dress like that sometimes anyway, that’s a long story. The point is, lots of people apply to this category. This is a category that fits all kinds of people for all kinds of different reasons.
Unknown Speaker 26:48
So best place to be and obviously putting it on my newsletter and maybe mentioning it on the podcast. How Where should I be promoting it? I mean, you mentioned Facebook, definitely Facebook, definitely
Jessica Kupferman 27:00
Instagram, but it takes a while to build up, I guess a clout and Pinterest, Pinterest, and Instagram and Facebook are the ones that you want to focus on for merchandise. And I think you want to branch out I mean, yes, to whom you already have who’s already in your, I guess, Pato sphere. But you also want to, like reach out past that to people who are potential, like you said, pre grow your audience for your next book. I think that’s really smart. And I think that, because of that, I’m wondering if you have considered or would consider expanding your merge and your brand to be beyond your tagline and your you know what I’m saying? Like, there’s a lot I mean, I know there’s a lot of like, I can’t adult today stuff, but you can be creative with it. And if you have one or two designs, you can put them on all kinds of different things like in red bubble, you can just take a design, upload it and it goes on everything, sheets, towels, everything. And I’m wondering if you would, I want to say I don’t know, if you’re a designer, I don’t know if you hired a designer, or you’re interested in that.
Unknown Speaker 28:06
I do these all in Canva myself, I have an aunt who’s brainstorming with me, but she’s brand new. So she’s like, it’s, she’s temporarily useless. But I learned she’s gonna be great. But she’s training so I can everything. Yeah, so I made these up in Canva. So far, and I literally just started like, I have more that I’m doing, you know what I mean? Like I’m putting one like You had me a debt free on pillows, and I have blankets, and I just haven’t literally had the time to post them. But I agree. I think those are all like I’m trying to stick to just the printful offering. Let
Jessica Kupferman 28:39
me ask you this, though. If you guys were young and or refusing to grow up, would you wear a shirt that says You had me at debt free implies a lot to strangers. You know what I’m saying? Like,
Unknown Speaker 28:53
like a promo, but yeah, I don’t know,
Jessica Kupferman 28:55
pillows are different. But really think about the messages you’re putting on there. And whether or not the person wearing it will be admitting something about themselves, or if they’re being cheeky about themselves, because there’s a big difference between I have tons of debt and Haha, I’m not an adult yet. Do you know what I mean? So I just want you to be careful there in the message. I mean, and it’s okay to be I guess I don’t want to say irreverent. But it’s okay for you to have a say. I mean, I know you’re helping these people in a huge way. But I think it’s okay to have a sense of humor about where they are. If and I don’t know, because I haven’t read the book. Like if you’re in a position to tease them about it or not. You know, I don’t know. You have to tell me. Like, is the merchandise supposed to be pro having money? Or is it supposed to be pro finally growing up because that’s a whole nother avenue to go down? Or is it supposed to be pro being forced to grown up which is a whole other avenue to go down like a Peter Pan type, like I refuse don’t drag me by my hair, whatever. Who is it? You know, like, Who is it that you’re not who you’re talking to? Because I think we know that but more. Can you go beyond the message of what you’re teaching to sell merchandise to more than just people who are desperate for this help? I guess that’s what I’m asking you. Does that make sense? Yeah,
Unknown Speaker 30:30
yeah. And I would love for it to really be rolling along when it comes to graduation time. And have I want it to be very positive. And I want to inspire confidence, and having a sense of humor about the fact that we’re all we’re all struggling. I mean, the book came out, I thought it was going to be just for people in their early 20s. But really, so many people came to me that were much older. And we’re like, I’m still working on it. You know, I married soon and I don’t have it together. You know, I still don’t want to open my bills, things like that, like people just confessed to me.
Jessica Kupferman 30:59
Yeah, yes. So grown up in current progress is a good one. I can’t believe I’m a grown up either. I’m on the border of feeling like that could be more like, all adult when I’m getting ready kind of thing. That my assistant that’s her line. She
Unknown Speaker 31:15
loves it. She’s
Jessica Kupferman 31:16
30 I don’t know, but
Unknown Speaker 31:18
okay. 30 and moved home and COVID.
Jessica Kupferman 31:21
Yeah. So I mean, there you have it. That’s her line.
Unknown Speaker 31:23
And I like it.
Jessica Kupferman 31:25
It’s okay. It’s okay. But it’s your you know, it’s your business. It’s your book, if you I mean, it’s it’s not that I don’t love it. It’s you know, it’s
Unknown Speaker 31:32
also that’s part of it. I mean, I can make a design and like if literally everyone goes to one thing and not the other one that says the story right? To some Yes, yes. If you don’t offend somebody and do one of those, you know, like some big brands have done things that are really stupid.
Jessica Kupferman 31:48
Yeah, I mean, that’s true. And then if it does take off in the way that you want, you’ll want to. So so far what I’ve learned in doing my own little merch store is this, because I’ve spent a lot of time running myself in circles for no good reason. So first, I decided I wanted to design my own t shirts. And this is because I set up a She Podcasts store in Shopify, and it was really easy. And Shopify connects to literally everything. So I thought Great. So all designed t shirts, and then I can sell them on Etsy, and Amazon and Walmart, and you know, eBay and everywhere. And then I started focusing just on that, and like setting up an Etsy store and setting up an Amazon store. And then because I was like, all the people are already here, I don’t need to, you know, drive traffic to my own audience. And it will be great because there’s a built in audience and then I realized how many people design t shirts for Etsy, and it’s like millions of people. And for our five minutes, t shirts there are there’s at least 5000 people searching and it was just like, Oh, hey, so then I was like, okay, maybe the best plan is to send people to my Shopify store, because then I own all that traffic. And then they can buy different, you know, different products for me, rather than on Etsy where they’re at my product, but they can see four that are just like mine that belonged to other people. That’s not really a you know what I’m saying? So, so I did first my own store, then I worked on Etsy. Now I’m back to my own store again, because I’m trying to figure out like, sort of like you like, not just like what I’m designing, but like, how big do I want it to be? What exactly am I preparing for? Is it my own fashion conglomerate? Because not exactly. But I also don’t want to drown in a sea of terrible competition and a lot of stuff on those other sites. They’re sort of terrible. And you have to pay to make it stand out. But if I know enough about SEO, I can do that on my own website. And Squarespace you can do that on Squarespace, too. So
Unknown Speaker 33:44
and should I bother? So like I said, I’ve done this for like, a few days, this is not in it, right? I know that I can also very easily set it up on Etsy should I bother or just do my own really well, for now?
Jessica Kupferman 33:56
I would push your I mean, it is really easy and printful you just opened another store and then everybody, Tina. And then for every product, it just says you do add product to store and then it says Do you want to add something new or something from another store and you just choose another store and boom, boom, boom, it’s all on Etsy. There are some things in Etsy though that are different from the other store. Like the tags is different. You have to say whether or not it’s handmade, you have to say whether or not you have a supplier it’s a little more complicated, like as you’re adding the listings, but like I think anyway, so
Unknown Speaker 34:29
I mean, how many products Well, I’ve only done a few How many do you think I should have
Jessica Kupferman 34:35
however many you can put in there without being obsessive about it? Because like there are some Etsy stores that I know like, go gangbusters and they have like 14 products. That’s all they ever do. That’s all they’ll ever do. And then there are other shores I see that are really successful because they have like 2000 and that makes me feel like I’d have 2000 products. But I think it’s just however many I don’t think that matters, I think it’s really more about all the things that you want to create, are there you have mugs, put mugs, if you want to have notebooks, I think notebooks will be smart. There’s some people that like I said, in Redbull, they do the one design and they put on every product. And that’s not a bad way to go either. Because maybe I don’t want a T shirt with a white hat, maybe I don’t want to have they want a notebook. So think about yourself as a shopper. And if you were coming to your store. So another just to be sidebar, another mistake I made early on is I would make one design and put it in every color t shirt imaginable. And I was like, why am I? Why am I doing this? Because then some t shirts would like get low on inventory. And I’d have to change my listings. And I was like, wait a minute, most stores when you go to them don’t have the one design in 800 colors like I’m losing my mind. So I don’t think you should have to put it on anything that you don’t think it makes sense. I think if you just have like, t shirts black with right white writing only, that’s fine. If you want to add white with black also, that’s fine. But I wouldn’t make yourself crazy with it. I don’t think you need to have 1001 products in order to sell them. You know? Does that make sense? Does that helpful at all? I don’t even know if I
Unknown Speaker 36:19
know it’s really helpful. And that’s what I have been doing that I basically in general sticking to have like white, black, gray, Navy, and then I’m gonna splash in a couple where I just do them in color, like red, but generally not get into too many colors. Because it’s really about the saying and if you get into the colors. I mean, I know because from my background is in television, I know that I’ve gotten a lot of deals on the hot pink shirts because people think they want them but then they don’t.
Jessica Kupferman 36:45
Really that’s interesting.
Unknown Speaker 36:46
Oh yeah, the hot pink shirt. The obnoxious TV colors go on sale a lot.
Jessica Kupferman 36:51
And you’re saying they’ll sell Who knew? I had no idea. I own them all. Yeah, so I mean, I’d love to hear how this goes. And catch me up next week and, or in the next couple days. And let me know what you decide if you’re gonna branch it out or anything. I think you’re doing good, though. The designs are great.
Unknown Speaker 37:10
Thank you. Like I said, this is just like, you know, a nanosecond, I haven’t really, you know, done it.
Jessica Kupferman 37:15
But I’m that’s how easy it is to put something up though. Right? It’s so easy.
Unknown Speaker 37:18
It’s that easy. And the designs literally come I’m making them in Canva if anyone you know is interested, that’s what I’ve been doing. The paid Canva but that Canva provides there’s multiple levels, but it’s a paid Canva but super easy. I just changed the words really on their designs. Yeah. Canva is awesome. And I actually am a transparent and but you have to download high quality.
Jessica Kupferman 37:42
Yes. And transparent background right. My design from my T shirt design from last year’s from the She Podcasts Live conference in 2019 was the camera design that I just changed to pretty easy. Because I have no idea how to design teach. I still really don’t I’m just winging it. Yeah, Canva is great. And the pro account is worth it, I think. Okay, um, Shannon has a question about Patreon and paywall content. So specifically, her question is, what is your general opinion about Patreon and paywalls? For bonus content as a means to generate revenue yay or nay?
Unknown Speaker 38:18
Um, yay, I
Jessica Kupferman 38:19
think it’s a great way to generate revenue. I’d love to specifically know what your show is about. So we can brainstorm about that just a little bit. But if you want me to stay General, that’s okay, too. I see. You’ve unmuted Hi, Shannon.
Unknown Speaker 38:30
Hey, so yeah, so I’m working on first of all, I’m totally excited to be here and terrified all at the same time. So but I think that’s good. Right? So yes, I, I am creating two podcasts and one I’m working on right now to launch and the other a few months out. I I’ve been working on this actually, this is just it’s crazy sounding. But I’ve been working on it for almost a year now. And it’s totally time to launch. I’ve had some really big changes in my career recently that were beyond my control. And so so I think it’s just kind of that’s the kind of like, that was the last kick, I sort of need to just kind of launch this so and get it done. So I so the two podcasts that I have, they are the one is more narrative. It’s it’s storytelling. It’s, it kind of does a deep dive into the folklore and history of some of America’s most haunted restaurants and models and things like that. And yeah, so just a little bit different. And then my second one is sort of a sister podcast which I take the time to kind of carefully curate paranormal experiences. So an event somewhere you can eat somewhere, you know, haunted where you can stay and so Just kind of scouring America for those kinds of things. So absolutely something that I’m totally interested in. I have a big background in social media marketing. I was a former strategist for Starbucks. So I feel like I have the social media marketing, sort of down pat. But in terms of just everything else, I just feel like I am kind of a mess in my head. And so and I, I don’t know, anyway, I feel that probably thinking about monetizing my podcast is maybe going a little bit. Like, maybe I need to take a step back and do some other things first, right? Like, actually get the podcast out. But
Jessica Kupferman 40:40
just that is important for us, I think.
Unknown Speaker 40:45
It’s so so just, I just want to kind of sit in on these just kind of glean from what everybody was saying. But, you know, again, I’m just kind of playing around with, you know, how then, you know, I want to just again, dive right into this. And so, you know, preparing for next steps and what that looks like and so, just kind of wanting to know my options, I’ve heard from people, you know, to go the Patreon way, I’ve heard from other people, you know, stay away from it, it kind of cheapens your, you know, your whole brand. Yeah, so just tell me what you know. And,
Jessica Kupferman 41:19
yeah, okay, I don’t agree that Patreon cheapens your brand in any way. It is sort of like a tip jar, which is probably why people say that to you what, but if you’re offering behind the scenes content, so then I think it’s great, there are some patrons, so the things that I belong to pay, there’s two patrons I pay for both of them give extra content that they don’t give publicly. One of them is a YouTuber who does like more of like a, this is what I’m thinking about today type of diary. It’s mostly to support this person, like, I’m not obsessed with reading her diary, but like, I, I just believe in what they write about. So I thought it’d be nice to send them 10 bucks a month. But But I do find that the inner thoughts, you know, they do sometimes, like grabbed me. And you know, it is nice to kind of have an insight into what people are thinking and doing. The other person is wildly popular everywhere, not just on Patreon. And this person gives their show a good two or three days ahead of time. So if you’re the it’s the sleep with me podcast, so like if you are an insomniac, and you’ve already heard them all, it’s nice to have them in advance, because then, you know, you’re not listening to the same stupid stories when you know, there’s fresh ones that you can, you know, hold on to so when I was an insomniac, a couple years ago, I listened to it religiously. And I was very, I also was ad free. And this is a guy who has 12 million downloads an episode. So he’s got a lot of ads. And it can be kind of jarring when you’re trying to fall asleep. I mean, first of all, they’re all pre roll. Because if it was enrolled, that would just be ridiculous. Everyone be sleeping, but the pre roll is like five minutes long. And so it’s hard to like, you know, and also if you choose to listen to it, it kind of gets you out of the mood for sleeping because they’re trying to be enthusiastic about a product and like, it’s like me undies and like weird headphones that you know, help you whatever. So it’s nice to get them ad free. That would be an option for you to do ad free versions. Also unedited versions if someone curses or if weird stuff happened, you know, with the paranormal? Anything unedited, I think would be a draw. I would be interested in hearing like the the raw version of you know, the haunted whatever’s that would be fascinating to me. The other thing I would think about if I were you as far as monetizing his group trips to the places you’re talking about covering and the reason I say that is because there is a gentleman who does. w ww radio Walt Disney World Radio. He was a lawyer in New Jersey who just dug Disney for whatever reason he liked his knee, talked about Disney talked about all the rides he liked and all the things he did. He went to Disney a couple times a year. Well, then his his listeners started asking, Hey, next time you go to Disney, look me up and we’ll do the thing together. He’d be like, Alright, cool. That turned into a career where every time he went to Disney 75 people would pay for tickets to have an experience with him at Disney, which turned into him not being a lawyer anymore. All he does now is live in Orlando and fart around disney world with his fans. It’s like the dream. I mean, like he gets paid ads for the podcast. And I guess yeah, I don’t even know if he has a partnership with Disney. But these people pay money to either have dinner with him or go on. I don’t know if they’re going on rides together. That seems weird, but you know what I mean? Like they, they have meetups that they pay for and they all hang out together. Like the community. They all know each other. Maybe a lot of them live in Orlando. Some of them probably fly down there. Just to have experience with Lukas, he’s done it so many times that, you know, he’s an expert. And I mean, if you’ve never been before, it seems like it would be great to go through with somebody who knows the park inside and out.
Unknown Speaker 45:09
I don’t know.
Unknown Speaker 45:11
I’m not that amazing. That’s amazing and a little creepy at the same time. Yes, you guys today money to spend time with you? No,
Jessica Kupferman 45:19
no fair. Is that true, though? I mean, like, so there was one time when Podcasts knew that Elsie and I decided we wanted to have a lunch for our community, but like, we couldn’t pay for the lunch because like, it wasn’t a business or even close to being one at the time. But we just thought, you know, so we call the restaurant and it was $5,000. Like, okay, if we get this many people to pay this much, then we can all have lunch together. And we ended up not doing I forget why I think because it was teetering on not being able to do the $5,000. And that was before we even ordered the lunch. So I was like, Oh my god, I don’t think we but the point is, people will pay to be in your company. Because Because especially based on what you are talking about. You’re an even if you’re not an expert, the fact that you’re interviewing other people that are experts. Let me give you another example. Because I don’t feel like I’m being I’m not communicating well.
Unknown Speaker 46:11
Yeah, no, you absolutely are and like and Yeah, go ahead.
Jessica Kupferman 46:15
Like, what’s his face with the crazy hair guy for Yeti? Let’s say yes, not a chef. Forget the fact that he’s a chef. But he does diners, drive ins and dives if I knew he was coming even to Philly, which you know, even to North Philly, which is like an hour and a half from here. And there were five spots for like, let’s say $100 to go eat it with guy. And like, that would be amazing. He’s a terrible chef. From what I understand. He’s not even that likable of a dude. But the point is, he does the show about diners and eating at the diner with the guy does the show about diners is cool. So going through. First of all, I don’t want to go through a haunted house for any reason. But if there was one close, which there is, by the way, and you came here, which you should, I would go there I would pay to go through it with you. So look up East State Penitentiary.
Unknown Speaker 47:05
I know Eastern State Penitentiary
Jessica Kupferman 47:07
I live near I’ve never been because I’ve always been scared out of my pants. But if you talked about and I heard you and I and you and I found out that you were selling whatever tickets that were an extra $20 to go through it with you, I would totally do that.
Unknown Speaker 47:21
That’s awesome. Just and you know, and there is a market I’ve been noticing that it’s increased increasing with experience type, you know, things like that. And there there actually are a couple of paranormal ones, but ones that are like, you could go to Ireland or Scotland and like look at castles, you know, yeah, let’s do this kind of thing. So absolutely. Oh my gosh, what you have already like my gears kind of turning but good. I need to produce the podcast first.
Jessica Kupferman 47:47
I mean, if I have anything to say about it, I would just say turn on the mic, record what you have and push it out. I mean, a year is great for planning. I’m sure you have a list a mile long of topics and guests and yeah, hack. You sound good to me. I don’t even know if you’re using a microphone. I think these ladies can testify that you sound good on, you know, your tech is fine. Just launch. Just do it. Alright. April’s saying as COVID recovers, people are going yeah, these experience. Oh, yeah, I would do that just to get out of the house. You’re probably right, April.
Unknown Speaker 48:20
At this point, I
Jessica Kupferman 48:21
would go have lunch with a ghost just to get out of my house. I’ll just just haunt me for my life. I don’t even care.
Unknown Speaker 48:27
Yeah. Thanks, Jessica. Thanks, ladies.
Unknown Speaker 48:29
I appreciate it. Welcome.
Unknown Speaker 48:31
You know, Jessica is I live in the same town as Guy piatti. And I bumped into him once in a while. Do you? Is
Jessica Kupferman 48:36
he a nice person? I’ve
Unknown Speaker 48:37
heard he’s not but I live in Santa Rosa. And I will just say, you know what, you leave it on your own interpretation. I don’t know him personally. But
Jessica Kupferman 48:49
I Well, alright. Just mean but even even here,
Unknown Speaker 48:52
I will say I will. I will say when we because Santa Rosa anybody knows about Sonoma County in the amount of fires and I don’t want to detract from because I know everybody wants to share that. But this is a man who set up for days during our 2016 fires. Is it 2016 we’ve had so many anyway. Yeah. And for days on end, he donated all the food all the you know, he all the people who cooked he didn’t take a cent
Jessica Kupferman 49:21
on I feel bad. That’s amazing.
Unknown Speaker 49:24
Well, that doesn’t mean that. You know, there’s personalities that could be a little abrasive, but I mean, maybe
Unknown Speaker 49:31
he’s a jerk, but jerks don’t do that.
Unknown Speaker 49:32
But Exactly. That’s my point.
Unknown Speaker 49:35
Unknown Speaker 49:36
you know, and a lot of people are like, Oh, he’s doing it for publicity, and blah, blah, blah. And I’m like, No, no one digs deep in there. Know that publicity and gives. He gave it a time when our community really needed it. Yeah, I just wanted to share that with you. You’re welcome to come to Sonoma County visit me and we’ll go knock on his door and stalk him or do something.
Jessica Kupferman 49:56
Yeah, Shannon says that his restaurants really good. I don’t know. My husband. As a shepherd, he can’t stand guy fear but he’s also he also hates
Unknown Speaker 50:05
Jessica Kupferman 50:06
What’s her name again? Julia Julie Andrews. He was the Antichrist. I know he’s just crazy. He just says he says there’s no Julie Andrews allowed in our house and Mary Poppins is my favorite. Okay,
Unknown Speaker 50:17
I have met Julie Andrews.
Unknown Speaker 50:19
I’m sure she
Unknown Speaker 50:20
she is the real deal.
Jessica Kupferman 50:22
Yeah, tell your husband. You can’t mess with Aaron.
Unknown Speaker 50:25
She’s the real deal. In fact, I’m gonna put you on mute and disappear for a moment. But Okay.
Unknown Speaker 50:31
Jessica Kupferman 50:33
Does anyone have any other questions? Not Mary Poppins related. I have to go right at three because I have to pick up Isaac from school. And he Oh, a picture of her with Julia. I watched Mary Poppins so many times that the tape started to disintegrate. On my from my VHS It was like thinning out and falling apart. And I would have to manually push it through so I could watch the rest of the movie. That’s how many times have watched it was my favorite as a kid. Does anyone have any other podcast questions? You can either put them in the chat or ask me? She’s saying no, but thank you. You’re welcome. I love Q and A’s. I like it even better when nobody asked me a question in advance. Because then it’s just like, you don’t know what’s gonna happen. It’s gonna be great. I love that. I can hear you APR. Do
Unknown Speaker 51:24
you have anything? Really Nice to meet you. Nice to meet you.
Jessica Kupferman 51:28
I’m so glad you’re here.
Unknown Speaker 51:29
Thank you. I’m pretty new to the podcasting world. I have a podcast called Do I need therapy? And
Jessica Kupferman 51:37
I love that.
Unknown Speaker 51:39
Like, that’s it. So it’s just it’s coming together. I don’t have the rhythm. I don’t have the schedule. If you were here last week, you heard that I was burnt out already. And Oh, honey. I know. But I am getting back to it. And I have more questions because I actually wanted to start another podcast. Okay, I’m crazy like that. And I wasn’t sure of the structure. So I was like, maybe I’ll just save that for later. Okay. And the one thing I was curious is totally random. Okay, that’s fine. Cuz this is just where I am today at 2:55pm. Eastern. Okay, great. I’m trying to, you know, work really hard, because I’m going to, I really want the podcast podcast to really take off and do it full time. I’m so passionate to get to that point. So I’ll definitely be tuning into your sponsorship module for sure. But right now, I have any funding, so I was just looking for a business credit card, you know, to do the podcast and like, if anybody has recommendations, that’s where I am right now.
Jessica Kupferman 52:56
I do actually, PayPal has loans to different kinds of loans. Yeah, she probably says please don’t go into debt. She’s
Unknown Speaker 53:04
a finance podcaster.
Unknown Speaker 53:08
Jessica Kupferman 53:09
I mean, I’m with her. But the PayPal things that I got theirs to hold on, let me go in there. There are two different kinds of ways that PayPal gives you money. And in both cases, when you get paid is when you pay it back. I think that the PayPal loan is an actual loan that you have to make payments on. But there’s another thing that they have that’s like, small business funding. And I took out as a for example, a podcast movement, I think Don’t be mad Bobby. podcast movement, I think 2016 I didn’t have enough money to go but I was supposed to speak. So I took out a loan on paper, it was two grand. And then every time I got a client to pay me like 2% or 4% or 10% would go back to the loan. So I didn’t have to go into debt necessarily. I just any time you know, and it was there for probably three I mean, not three years. Yeah, probably like three years. I think I just paid it off in like 28 maybe two years. Because it just paid back a little bit at a time. It’s Do you think okay, but did you put something in the chat about get a PPP loan? I don’t even know what that is. But maybe you guys should chat.
Unknown Speaker 54:19
That’s gonna be in February. So yeah, I hear you. Yeah,
Unknown Speaker 54:25
Jessica Kupferman 54:28
let me just ask you this though. What do you need the money for?
Unknown Speaker 54:33
And have producer, Social Media Manager and I’ve been doing this for like a good year. So it’s just that I am doing really well. And now it’s just the entrepreneurs. So that’s all that is. And I have no doubt we will get there. Yeah. To to turn it around quickly.
Jessica Kupferman 54:54
Is it under I mean, are your expenses under 500 a month.
Unknown Speaker 55:03
That practice kind of fell together. Okay?
Jessica Kupferman 55:07
So the social media is also for your practice.
Unknown Speaker 55:11
Yes. Okay, it’s all mixed in
Jessica Kupferman 55:13
together so she’d be paying either way Bobby so she
Unknown Speaker 55:19
think about it as a private practitioner Okay,
Jessica Kupferman 55:26
maybe you guys should put your emails in the chat so you can email each other after because as far as as far as money out and you want to say quick money, but as far as the easiest money I’ve had to borrow on the fly, it was PayPal and it was that I feel sorry for the W i can’t find it right now. But it was easier. And then like I said, I didn’t have to go into debt but I feel like Bobby can help you with like longer term.
Unknown Speaker 55:55
I don’t know. I don’t know.
Unknown Speaker 55:59
The name of it how it goes but next time I’ll be asking like more
Jessica Kupferman 56:02
Yeah, so so my email also is just at She Podcasts calm. So if you want help in between our QA sessions, just send me an email when I’m happy to answer however, I can appreciate it. Okay, no problem. She says funded from a cash flow. Yeah, marketing, tax deduction. I don’t know anything about this stuff. Bobby just emailer. Thank you guys so much for for coming today. It’s been lovely talking to you. Thank you, Cheryl. That’s really sweet. I hope you guys all have a great Tuesday. And again, just email me if you have any questions or any follow ups what we talked about today. Thank you guys so much. Talk to you next time.