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Lesson 7 of 75
In Progress

10-06-20 – Elsie

Transcription:

Elsie 0:05
Oh my goodness, here we go.

Very interesting.

Hi, all I am Here

I am wanting to not

CPU is low. Mm hmm. Hold on, I’m gonna turn off all the things. Because it’s my, it’s my computer, my computer does not like to work so hard doing all the things.

It’s about the CPU.

Unknown Speaker 0:45
So

Elsie 0:48
we are going to do this. It says a very much unstable connection. Which sucks. Sadly. Hi. How’s it going? How are you today? I’m supposed to I’m going to shut myself up on the other screen. So that it doesn’t go anywhere. There we go. That’s awesome. Just doing some double checking, Should I add something pretty to the bottom of the screen? I don’t even know if we have graphics here. Actually, we should definitely have some graphics but not here. At this moment.

Unknown Speaker 1:38
Let me see.

Elsie 1:41
Yeah, so I’m not sure I think that the unstable connection here has to do with the fact that my computer is not strong enough to be doing live streaming for y’all. But I am going to you know what I forgot to ask. I forgot to ask if Jessica had sent an email reminding people that we had a or I had a QA today? I don’t know. I don’t know. So here we are. I am by myself. Oh. But alas, I’m going to send a really quick text to Jess. Oh, she

Unknown Speaker 2:20
just texted me.

Unknown Speaker 2:22
Hey,

Elsie 2:25
did you send an email?

To mention the

QA?

Just wondering. Okay, so I’m actually just gonna mute that. So I don’t get any stuff from it. But alas, here I am. Okay. She said she did. Why are these texts coming in here? They shouldn’t be coming into my computer. I’m going to make them stop. They should be just staying on because I use this lovely trip mode, which is awesome. All right, I’m actually going to go ahead and answer a question that I had. That was sent to the email from us. And this is for Super squatter, Janice, Janice, Janice, was she kind of sent an email. And she also posted in one of the forums inside here. So if anybody wants to respond to her, I think what I’m going to do is I’m going to post some of this into the stream into the communication stream that we have going on today. After so if anybody wants to keep in contact with her, so Janice actually asked, my goal is to be a guest on others podcasts and I help women be become healthier in many ways, especially losing weight for good. what suggestions do you have for me to get the word out? So she primarily wants to be a guest on other people’s shows. So and I think her will just I think her signature just, she’s a doctor, Dr. Janice, for better health and weight. All right. So my number one piece of advice for this right now would be to listen to podcasts. That’s the number one thing. listen to podcasts, particularly especially those that are relevant to your niche because it’s the only way that you’re going to be able to understand the medium and understand whether or not your voice really matters. into what they’re doing. And and also, it’ll give you an idea of what podcasts are looking for and what types of conversations are already being had the health and wellness industry, particularly the weight loss industry, in podcasting, it has always been insanely potent, like, big time, big time potent. They’ve been very, very good at being present in podcasting for such a long time. In fact, it was one of the earliest, very solid categories that were available via podcast, creating communities around that as well. So that’s one of the first things that I would do, as somebody that wanted to be on different people’s shows is I would really get to know the type of content that’s out there that serves and has the kind of conversation that would read that fits again, in the way that I feel about weight loss or wellness or any of those things. And I would take some notes, some inspiration, some things, some conversation, some really cool ideas that some people are putting out there. Why because then we get to the next part of it, which is you are sending audio feedback. And even though we always want like to have an entire episode, just for us, right, because podcast interviews are a thing I completely understand it. I mean, obviously you want like an hour, or at least a half an hour of your time, just on you and people asking you questions. But there’s something to be said, for sending audio feedback to those podcasts that you feel are the best ones for you, the ones that you feel are really great for you. Because then you actually not only can you cultivate the conversation, or the things that you say, in a great way, so that you makes you sound really good. But it also doesn’t take as much time you don’t really have to even think about trying to schedule your time around it. Now, why would this be important in two different ways, one of the ways of you and I’m going to touch base on what sending audio feedback really is all about. Okay, so in terms of

sending audio feedback, let’s say somebody is having a conversation about I don’t know, like one of the one of the things that I find to be really, really great for health and wellness for my body case. So again, I’m not talking about a, as a as an expert in this space. But some of the things that are really great for me, are is drinking hot water, particularly in the obviously the colder months. When that season starts to change around I sip hot water the entire day long, it has been fundamentally incredible for me to stay hydrated, and to be able to release things that are you need to be releasing from your body and all this kind of stuff anyway, it doesn’t matter why I love it so much. But let’s say there’s a conversation happening inside of a podcast that I think is great. They’re really awesome. And they asked for some tips, they asked for some feedback about a conversation that they’re having. And then my my love for drinking hot water as a wonderful tool for staying hydrated throughout the day and for really detoxifying the body in the most softest, softest in the latest way possible, is optimal, right? So then I can just really make sure that I have my tips down on a on a pad so I can follow those. And then I can record what maybe an hour maybe an hour, maybe a minute of feedback, I wouldn’t go beyond that in a minute a feedback and then just put it out there and send it over. And not only are you showing the podcaster that you were listening to the show, but you’re also taking action with them. And number three, you’re adding content to their existing show all of these things podcasters really, really value. I mean, Justin, I really value when you send audio feedback to us because we don’t really get that much mind you because we don’t really ask for it. But my other show the feed, we get so much audio feedback, and it’s actually the show we we craft the entire show around audio feedback and feedback from the community. That’s what the show has always been around. That’s the the way that we create content. So if this show doesn’t feature audio feedback, that’s also okay because maybe the podcaster will mention you and your name because of course when you leave audio feedback you say like hi This is Dr. Janice from health and weight, or I don’t know if that’s, that’s the name of your thing. But from health and weight, and I just had, I really love what you’re doing and blah, blah, blah and this and that. And then the person will say, like this, I got this feedback from Janice from health and weight. And even if they just mention it, people will notice people who are listening, it’s like you’re being featured by being helpful. So yes, audio feedback is one of the best things that you can do. And if you can get very specific in sending key podcasts, your audio feedback would be amazing. Alright, so now how do you do that, you have a few few different ways to be able to do something like them. Number one, is to record on your phone, right? And then you send it in the email. So anybody who has an iPhone or even an Android device, generally, they have a little recording app or a Notes app or audio Notes app that you can record. And you can record your little thing in there. And then you can just send it to their email. Now how do you find their email, it’s actually really easy. Most podcasters either have the email on their website, right fairly easy in the contact page, or they have it and they mention it on the show. Like they’ll mention it on their show, which is super awesome. It’s the coolest thing ever. So when they mentioned in the show, just write it down.

It’s, it’s totally a no brainer. So when you do that, go ahead and send it to them and say like, Hey, I talked about drinking hot water, because it makes me feel so good episode, you know, 150 was awesome. Thanks so much for the work that you do by the end and just send it over. That’s one way to do it. The other way to do it is that you can actually send a message an audio message via Instagram. So I corresponded back and forth with a couple of podcasters. This way in Instagram, where it’s audio and in the quality of audio for Instagram is really good. So I know how to take the audio off, maybe they’ll figure out how to take the audio off. But that’s also a really wonderful way for you to do that. Remember that podcasters are mostly working with audio and one of the hardest things that we have as podcasters I don’t have a an interview show. But something that we often forget is that not everybody can be a great talker, we think like Oh, so and so is brilliant, they’ve written you know, five books, and they are done all these things. And then they don’t, they’re not like a good guest. So if you send audio feedback to somebody, again, talking, introducing yourself, and like just saying, like, I really love this, keep it short, and Instagram does a really good job, because I think that they keep it less to, to less than a minute each little thing. And then it’s like split up. So you can do that. And leave it to them. And that’s a great introduction, they can also pull that and put it up somewhere. I mean, that’s fantastic. Then we have some folks use speakpipe on their website. In fact, She Podcasts does this as well. And it’s can be used a bunch of different ways. speakpipe is a plugin that a lot of podcasters use to gather audio feedback. And one way to do it is to add a WordPress, it’s usually WordPress base. So if you have a WordPress website, the podcaster themselves adds this plugin to the website. And they can have either a moving on the right hand side or left hand side moving way to leave audio feedback or there is sometimes they have like an embed code at the bottom of the show notes where you can tap that and leave a message. And what you do is you essentially record onto the website or the service, you just it’s kind of like it has a built in recorder on the website, you just leave a message usually the free accounts, you don’t really need anything more go up to 90 seconds. So what I again would suggest is that you’re thoughtful when you leave audio feedback so that you don’t keep talking and get cut off. Now let’s move to

the Oh the other thing is that there’s a landing page so speakpipe comm slash whatever the podcast name is, they could also have a landing page and you can record directly into their podcast page that not all podcasters have that only the ones that are using speakpipe. So there you have it. Okay. So those are the things that I would do. That’s a special The first way to be able to like try to get on other people’s shows in sort of like a back a backhanded way but in a way that isn’t really going to be about you being a guest. It’s Just about dropping gems of wisdom, right. And in for the feed, we have people who constantly send audio feedback to us, people get to know people on the show, right? Because we keep on playing their audio feedback. But obviously, it’s not going to be every single episode. And, but some people do have things that they have to say. And they are highly engaged. So it’s fantastic. And they will remember you like they will remember you, they will talk about you, and you will build a relationship with a show. Okay, so let’s move to the other side of how to find a guest, or how to be a guest. Well, one of the ways that you can actually do it is starting here, obviously, in the Super Squad, it’s going to be slow building, right? Because we just opened it up. And there is going to be a forum where you can essentially say, like, you know, leave, I want to be a guest, this is what I want to talk about, blah, blah, blah, this is a wonderful place for you to get really clear about your pitch, like what exactly do you want to talk about. So if I were to say to you, let me look at just the email that you sent again, you said, to to help women become healthier in many ways, especially losing weight for good. So this is like a very broad desire of yours. This is a very broad vision, which is great, because it’s so encompassing, but at the same time, let’s say you are, maybe somebody wants to have you on their show, or that they have a podcast for runners, or they have a paleo podcast, or they have a yoga conversation podcast or something, then when you pitch or you need to be able to speak to how your conversation can be applicable to all these different places. So you can say like, I’m able to talk about losing weight, and how how that is a very important aspect of having a a long and healthy running career, right that you can do this into your 60s. Or you can talk about how losing weight in yoga can be, you can lose weight in yoga by doing having a steady practice for X amount of years or you know, whatever, like all of these different things you can get have to get very specific about what the conversation around around weight loss is and about doing and being healthy in your body with specifics, because that way I can read what you write and go oh, well, that really applies to my community. I would like to have Dr. Janice, come and talk to me about that. So get very, very specific. The other place that you can post is obviously every Tuesday over in the She Podcasts large Facebook group, there is a thread there one thread. So one picture, one post goes up early in the morning, where you can pick yourself as a guest. And you just leave it in there and you can get to know people that are looking for guests there. Even if you even if you go into the regular big Facebook group and read the past ones you will learn so much about the people who are there are people who are constantly looking for guests. That’s also another thing. Rob Walch, my co host for my other show. I’m going to have to look because I just closed our show notes and links. He was talking about another service. And you know what, I completely forgot to add it to the show notes, which is so dumb of me. He was talking I think it’s called interview. He said it’s free. It’s a free service. So hold on, let me see. It is it was like towards the end of the thing. amazon music interview. You know what, I’m gonna see if I can search for it. Are you? Yes. Let me see. I guess I’ll interview No, no, no.

Unknown Speaker 19:25
Yes.

Elsie 19:28
Oh my gosh, I should have written this down. He mentioned it a few times during the episode. And I cannot believe that I cannot find it. Oh, you know what, here we go. pod up. podcast. guests.com. podcast guests.com. I don’t know anything about this company, like at all. All I know is that Rob, my co host mentioned it two times during the last episode of the feed and he said It was great. And they’re doing awesome. And it’s where you pick yourself and you get guests. And it’s free. So there you have it. podcast guests.com. That’s a great place to do it. One thing that he really yeah, so I’m looking for bloggers in whatever niche it is because I know you want to be a guest in podcasts, but maybe they don’t do. Maybe they’re not maybe they don’t have a podcast, but maybe they have a blog feature featuring people, that’s also excuse me, an option for you to use. That’s what I would I would kind of go around if you want to go the pay route. Interview Connections is a paid and very lucrative company that really focuses on Gosh, kind of like sifting through into the best possible connection that you can have for any of these endeavors that you’re trying to get the word out. So those are some things that I would suggest. All right, so, um, just to let y’all know for anybody who is here. Today, we have free tickets. Oh my gosh. Oh, look, I forgot to look at the chat. Um, what’s up? Okay, so Jelena says hi, Jess. I think it looks like a one on one luxury q&a with LC Haha, there we go. Jenny Lera. Howdy, there we go. Yo, yo, yo, Patrick Keller. Ah, yes. And I just left a listener feedback for one of the shows who sent in a promo for the feed. Look at that. Patrick Keller totally did that fancy free podcast sounded hilarious, right. That was like the coolest I didn’t even know because the in the promo Fancy Free said it. Have you ever walked out with your, with your skirt up inside your underwear? now and now you can come on the show and laugh about it. I was like, that’s a topic. I mean, that’s a podcast anyway. Um, and Lera says that she has used match. maker.fm so you know what? podcast? Yes. So right. That’s what I said. Right? podcast. guest.com. Great. Alright, so I have something else I wanted. Oh, yeah. Yes. So we are having a so we’re giving away tickets. Libsyn has given She Podcasts tickets for podcast movement virtual, but it is a giveaway so we can’t just give it all the she podcasters so I’m gonna put a link in the feed the activity feed for you

Unknown Speaker 22:53
to

Elsie 22:55
apply. So it’s like, I guess it’s not apply whatever you fill the information out. But the reason that you fill out so much information including your address, like your your actual home address is because there are two things that are being given away the ticket to podcast movement, virtual which is I think it’s like that that $239 value or whatever. So it’s not like a cheap ticket. And Lipson has created this cute little sort of like eight by 10 poster type thing print that you put on the wall. And it’s very cute because it’s essentially all about podcasters like you know, I’m a who’s like producer me market or me advocate me listener me audio engineer me You know, it says that in the background it says podcaster and it’s it’s great, it’s lovely. It’s a lovely print, I actually want it to be poster sized. So I hope to get it like poke like big because I love It’s such a cool slick print. And we also have I don’t know when we’re going to have these though out I don’t remember why we got these done. We haven’t made them but the design is done on notebooks like little actual notebooks that you pass out and the design on these is awesome because it’s got all of those words on the outside around like a black background but it’s very clean and classic so it’s not too intrusive it’s not it’s not the She Podcasts aesthetic, which is very bright and colorful. It’s a little more black

Unknown Speaker 24:33
just black

Elsie 24:34
just black and gray and you know neutral is that what called neutral neutral zones anyway All right. Um, I think that that was the only other thing that I’m going to put the link over there because i don’t i don’t think that these things you can actually click through which is kind of annoying. All right. Oh, and rob my again my coast for the feed. He just published a blog post right now and I don’t know if any of y’all are at all interested in this but this conversation, I’ve seen it start to come up a lot more. And I’m not sure how many of you have you in the super squad but definitely in the in the larger group about video podcasts because video podcasts are definitely going to start to be talked about Allah Carmen, Allah Carmen, Dr. Carmen, um, they’re they’re going to be talked about a lot, a lot more video podcasts, primarily not because they have not, not because they are new, because they’ve always been a thing. In fact, some of the more sort of famous or popular early day podcasts were video podcasts. And I used to watch these on iTunes. At that time, it’s the only way that I was able to consume those podcasts because those were the only places that could actually support watching video podcast was way back when in iTunes, anyway, but they actually not as many started to be made. I don’t know if y’all remember. But like in the early like, 2000s. I’m going to be dating myself, but maybe you guys were doing this stuff, too. At that time, there were like all of these companies out there that were video focused companies. They were like, in the same way that kind of like now you upload to Lipson and it has all those different destinations, right that your podcast host has all the different destinations and your your stuff goes to all the different places. That used to be a thing for video. I remember I used to create videos, and then I had to go upload them to river and blip.tv. And what else well, Vimeo was part of that make Vimeo is I think the only one that’s actually stuck around. There were so many of these companies where you would put videos up and they built communities around them. Anyway, that’s why video was a lot more potent that that time and then I don’t know what happened. And they all folded. All of these companies folded? I don’t know. So, video, podcasting also kind of got sucked into that. And audio really, really, really became really strong. But now because Joe Rogan is on Spotify, and now he’s being exclusive on Spotify and Spotify is supporting for some podcasters video podcasts that makes everybody else go Can I have a video podcast too? Can I just release a video podcast on my feed? Well, I’m gonna answer that question for you. Number one. Yes, you can have a video podcast on your feed. In fact, if you want it to release a video on your audio feed, you could nothing is stopping you. In fact, you you could totally can. I did that for LC yoga class. There’s a couple I think I have two episodes in LC, LC yoga class feed that are videos. One of them is an entire video class with me in that same feed. So you can do that. And it’s been possible since the beginning. But the issue is that not very many podcast, apps support podcast videos, video, because there are so my co host Rob Walch also posted a list, he mentioned it in the latest episode of the feed. And he went down, I don’t even know who has time to do this. Yo, he tested like, I don’t know, 40 podcast apps. And he went and checked to see if they supported video. So the majority, actually half of the podcast apps support video podcasts, but only play the audio. So that kind of sucks. So if you’ve created a lovely video that you want everybody to see

half of the apps play it but only the sound you can’t see it. Then there are 12 podcast apps 12 out of the hundreds 12 of them that actually support playing the app, the video, the video file in them, there’s 12 of them. So in case you want to have a video podcast and you’re, you know, pouring blood sweat and tears into this and just know that there are very few apps out there that support video podcasts and obviously Apple podcast does support it in there. I think that that’s possibly the biggest one out there like nobody like all the other apps are smaller. Type apps?

Unknown Speaker 30:02
Mm hmm.

Elsie 30:03
I think, yeah, there’s a lot of them that are not the top, let’s just say put it that way, Apple podcast supports video podcast where you can watch the video, all the other ones that he mentioned are not. So that’s good for you to know. And I still stand my ground that if you do want to make a podcast that is a video podcast, just don’t put it on the feed, put it on YouTube, put it on Vimeo put it somewhere that actually supports video, even though you will obviously YouTube is free service. Vimeo is a paid service. But it’s better to do it that way. And I would just go for YouTube, if that’s what you want to do get a YouTube channel. I mean, and Carmen I know it’s so funny how you came in when I was talking about this too. But I don’t think that your Um, I don’t think that you’re publishing your videos to your feed, though. Because Carmen has an audience that is very active on Facebook and YouTube. Am I right? Yes. So and Facebook, she puts her and I’m YouTube sheabutter video and and she has really invested a lot of stuff, Larry Yes, loops, lips ins issue with uploading to YouTube has been fixed as of this morning. So I checked this morning and YouTube, the YouTube team did email Lipson back. So those are fixed those issues, those API issues were fixed. So much so that before I released the feed, I had to cut out every reference that we made to having a problem with YouTube, because we talked about it at depth. And then it was fixed. So there you have it. Um, yes, so glad man, you are releasing it to YouTube, which is great, because that’s where your audiences and Facebook Facebook videos because that’s where your audience is. And you’ve invested time in creating really wonderful looks and, and lights and putting yourself in pretty places and things like that. And that’s amazing. But what I’m saying is like, if you happen to be just releasing that into your podcast feed, not very many people were would watch it. I mean, we’d be able to watch it not even if they even if they wanted to watch it, you can see the videos, so only for those that are using Apple podcasts. And yes, there are some that are non iOS, I think I’m not even gonna quote it right now. I can’t even tell you exactly, because the thing is, Rob did not check on a couple of shows. Excuse me on podcast app, so I’m going to see if he actually updated it because he doesn’t have an Android device. So we don’t know that actually plays video. Pocket casts does pocket cast is an Android and iOS. So that’s a decently sized one. But other than that, um, the ones that we do not know that have not been tested our podcast addict so if there’s anybody out there that has podcast addict, or podcast Republic, those to check to see if they actually play a video podcast now. Good luck finding a video podcast. I know Rob gave me one to look for and I cannot remember it was about diving. Dive something or other. So I don’t even know video podcast off the top of my head to be honest. So but yeah, Carmen does have that in she does have a just on YouTube. Um, yeah, I think that that’s the Oh, the only other thing that I have that I actually wanted to see if I could mirror the screen. But I didn’t, I wasn’t able to figure it out. And I wanted to show you,

Unknown Speaker 33:53
um,

Elsie 33:54
overcast and what overcast is currently doing to show you like the back end of podcasts, if they are tracking you when you listen to them, if they have anything appended, appended to them, or if they are have tracking codes, or if they have dynamic ad insertions or if they have and also where they’re hosted. Which is great because sometimes it’s good to be able to like kind of get all of that information just from a feed. So what should we look for? I’m gonna I’m gonna pick these all one ratios, holy crap. What should I look for? Because somebody asked me Tell me a name of a podcast. If somebody’s still here watching tell me the name of a podcast and we’ll see what they have. I’m going to look at some society and culture shows. I’m going to look at maybe something that I haven’t seen you Yet Mmm

Unknown Speaker 35:04
hmm.

Elsie 35:05
These are all fancy ones. These are all like them. I don’t even know what this is. What is the Tim Poole show? Is that like a bad show? Tim Poole? difficult, difficult happens effective communication for bosses difficult happens. Okay. Let’s see. Did she called? Is that what it’s called?

Unknown Speaker 35:34
quote?

Elsie 35:40
This is riveting. This is riveting TV, y’all. Here we go. Okay. So I want so I found it. Oh. Let’s see if I can see if I can put the camera hear like that. That would be so good. Yeah. Okay. So there it is. And then there is a button. I think you see it right at the bottom. It says privacy says privacy right

Unknown Speaker 36:13
there.

Elsie 36:15
And then when you tap on the privacy aspect it gives you Oh, it’s hosted on Lipson Hmm. It has nothing on it. This is great. Okay. So it gives you the it says this podcast serves its audio through the services below, downloading or streaming its episodes, we will reveal your IP address to them, which they may use to derive information about you hold on. And then it just has Lipson. So Libsyn is the only, of course, it’s the only thing on there. There’s nothing else there’s no appending, there’s no nothing, which is great, because then it gives you It just says hosting. It’s a stats, it provides basic measurements and then hosting service basic feats. So that’s a basic, that’s a clean, like that’s a normal thing. So but let’s go ahead and find a show from How about we do nprs code switch just because it’s there. So code switch is right here. And I’m going to tap on the privacy button. And then you see different things here. So NPR has when you you see a lot more information, you will see. Let me see if I can put it up here like that. We go, you see that there is Gosh, the light is not helping. Here we go. You see stat pod track, you see NPR it says da AI stats and hosting. So da AI is dynamic ad insertion technology. And then it kind of lets me clean you are clean player. Be be proud of your cleanliness. So it has the dynamic ad insertion. And it also shows stats, and it links back to pod track and whatnot. So one of the reasons that this is really great is because the conversation that’s been happening with the podcast industry lately has been around privacy. Because as you know, with the you know, all the big to do that happened with people going to Facebook and having your data used and taken and all this stuff. And people got really angry and people not knowing how people are getting tracked. And all of these sort of back end ways in which a lot of services are keeping track of your behavior. So there are other things that have been implemented things like even as simple as opting in into these things versus being already opted into being tracked. There’s a lot of different functionality that’s going through online where you now have to accept cookies when you go into a website, you know, stuff like that, that are all these laws that are being set up like GDPR and the one that’s the one that’s in California, I forgot that the acronym for that ccpa or CC something. Yeah. And so all of those are there so that they protect the consumer. Right, and it becomes an opt in you opt in to being tracked. But what happens with podcasting is that you as a listener don’t really have a way to opt into that. So if you decide to subscribe to a show, and let’s say this shows RSS bead holds code tracking mechanisms inside their feed, that are tracking you and your behavior in some way, shape or form, then this is something that’s happening that you don’t even see, you don’t even see that people are doing this, there’s like a, I saw one of the shows that had three separate tracking

URLs, I don’t even know like, why three, and they were Anyway, there. It’s just a bunch of stuff in there that I don’t even know if it should be in there. I understand dynamic insertion, which is fine. That’s, that’s actually the way that the business works. And it has always been been there. But there’s all of these other tracking things that are now being added to RSS feeds and podcast listeners. So this isn’t necessarily about you. This is about your people. And speaking about having difficult conversations, you know, in your job, what if like, somebody, could you imagine Lera, if somebody was like, looking at your audience, and somehow profiling them as problematic in some way, because they are looking for this type of content, and they never opted into being tracked, or like mental health shows are a little bit hard to or addiction shows, not the ones that are salacious, you know, or like true crime and things like that, where you see that, but like people who are really trying to work through stuff there, or like all of the you know, everything is so politicized nowadays, and like thinking about those folks that are doing political conversations, or having very unique conversations that are around black lives or having, you know, having shows created that are like, what do you call it, oh, my goodness gracious. When we come over here and having Jenny wetter, who is at the top of like, repros value back, and she’s like in the helm, she’s like, literally in the front lines of reproductive health. And, and to know that maybe her audience because of his being tracked because of some random tracking code that might have possibly been added. Or maybe you think as a host, you need to know this information about your audience, but then you don’t realize that this information is actually going through a third party, and it might be in some way. Challenging, or valuable to the to nefarious people. So this is not, this is not particularly a good thing. Anyway, I did that. I think that that was the last thing that I had to touch base with you today, because I didn’t get any questions today. I didn’t get any questions. So if you do have any questions, how about you go to the QA like, so there’s the chat. Right? If you have any questions, you don’t have to ask me a question. If you don’t have a question. I mean, come on. I mean, so you can go, you can scroll all the way down, and then you ask a question. And the reason that I want you to do that is because then I can actually post it on the screen. And I want to do that. I want to be able to do that. And stuff. And the lower third, I see this is a full screen. Slate, and then there’s a logo. But I was just thinking of like writing. Yeah, but anyway. But the questions do show up there. And I wanted to see if I could see the talk about Google Trends. Carmen, I’m not sure what that means. My love what you mean like Google Trends? As in what people are searching for, or Google Trends as in, I’m not sure how to use it to create content that my love. Oh, okay. So when it comes to trends on Google, what people are searching for? Yes. So um, I hope that this is what you’re asking. One of the ways in which you can double down on the juice that you’re naturally organically already getting is being able to figure out or see where the web trend and this is super basic stuff. I mean, and it’s great. Seeing where people are going on to your website, and what are the more popular places that people tend to land on your website searching for? So there’s a couple of places that I have not yet optimized. Actually, we actually just noticed this. We just had a meeting at Lipson. And there has been like a huge uptake on searching for libsyn promo or Lipson promo code. I think it’s Lipson promo code. So obviously people are looking for promos to get on Lipson, right And part of that is like, being able to then in some way be able to connect content. Oh my gosh, it is talking. Why is it? Why is that happening?

Unknown Speaker 45:17
Oh?

Elsie 45:20
Why is it talking to me? I’m sorry people What is happening? Do you guys hear that me coming into my own head here?

Unknown Speaker 45:37
This is very strange.

Elsie 45:41
Hold on one second.

Unknown Speaker 45:46
What is happening?

Elsie 46:00
Let me know if you hear double. If not, I’ll continue talking. I just turned off the sound coming into my ears for whatever reason that is so weird. Anyway, I turned something off on the road caster pro I do not know if it worked. So I’m creating everything sounds normal on your end. I hear you very well. Okay, great. Okay, I don’t know what happened. I must have just started talking anyway. Okay, so being able to then capitalize off of some of that content like Lipson promo code, how do I, how do I put that down? Like where where can I add it to my already either existing workflow, maybe add it to the bottom of show notes, like, obviously, you know, what I’m talking about like this would be for Lipson. So maybe I can go like, if you want to libsyn promo code in the rockin Lipson podcast series, I can add it and link it at the bottom. Or we can have like on the plans and pricing page at the bottom of the page, having something that says Lipson promo code or something like that, or something that is in a specific page inside of the website that has Lipson promo code written out somehow, that’s a really great way to do it. We have another blog post, I can’t remember which one it was, where you could see that there’s so much traffic coming to that page, and also seeing that there is a a like, what do you call it a bounce rate? That’s pretty high. And that’s because I think that it’s deliver it really high in search results, but it no longer is offering the right content that people are looking for. And I think that it had this one was how to update iTunes to the latest in like operating system, something like that, like I wrote this a long time ago. And I had like a little screenshots of how to do it, and they put it on the website. And this was way before Apple podcast even existed. But there’s so many people that are still looking for iTunes, or how to how to add a podcast. Oh, that’s what it is. It’s how to add a podcast to iTunes manually. That’s what I wrote. And I wrote this as a way to add not to be in Apple podcasts in the directory. But how to add a podcast you want to listen to into iTunes manually. Now what you do if you want to subscribe to a show you go into for some people, iTunes still, for most people, Apple podcasts and you go, Ooh, that looks like a great podcast. Let me subscribe to that. And then you just subscribe. But back in the day when I wrote this, there were a lot of shows shocking all that were not in Apple podcasts. So I had to manually do this. I had to grab somebody’s RSS feed. I copied it. And then I showed step by step how you could add that RSS feed into items. That was amazing. And so people go to that blog post all the time. It’s like one of the most searched for and most trafficked, but it’s not giving the results people are looking for people are probably looking for how to get their podcast into iTunes. New podcasters. So something that we were suggested, like our marketing team suggested was, why don’t you have an update at the top of that blog post and explain

That either iTunes doesn’t exist or if you want to get started podcasting, or if you want to submit your show into Apple podcast, do this, and then have that at the top. And then that way we can grab that traffic and take them to the right page to the page that we know is going to deliver the actual information that they were searching for. I hope that makes sense, Carmen, because I hope that that’s what you asked, just double checking on that. Because, yeah, and that takes a little strategy, that takes time for you to kind of sit back and think about this and see like, what is in your capacity, because this is also something that’s going to go to the back of your mind. And it’s also not something that’s going to make or break things for you. Meaning that, you know, if you don’t do it, I mean, you’re losing traffic. But ultimately, you have all of these other things that you have to do. So you have to really either add it to your schedule and say like, on two weeks from Friday, I’m going to spend an hour optimizing this blog post. That’s it, mind you, you have to remember that you have to also create another landing page so that people can go to that landing page. And the newer the newer iteration of whatever the blog post is that you’re putting out so that people can get that information. So I hope that that helped my friends. Yes, yes. Let me see if I still hear this in my ears. I do. I don’t know why. Which is crazy. Because it might be playing somewhere. I don’t know. Okay.

Um, I believe that I have. I’m kind of finished talking here unless I see. To think about topics for pot. Yes. And yes, using Google, Dave? Absolutely. So a lot of those Google Trends, to be able to see what at what I would venture to say is like being able to keep the people that are already coming to you. That would be great. And also figuring out what are the terms that people are actually searching for, in the latest She Podcasts that we recorded just yesterday, we were trying to figure out whether or not we should like have certain posts go up on the She Podcasts group. And one of the questions that keeps coming up all the time. It’s a question that keeps coming up all the time, which is like, What do you wish somebody would have told you before you started podcasting or something like that, right? But, um, what do you search for? Like, if you want to find that information? What do you search for, like, when we are searching, we usually search if we’re searching for something very specific, like I will search for, like, let’s say a recipe, I will search for let’s say, I have sweet potatoes, I have carrots, I have apples. And then I will just go like recipe apples, carrots, sweet potatoes, and then I just searched and then I hope that I get a recipe that has all three in it. That’s how I would search. But maybe if I didn’t have those, I would just go like what is a great, great recipes for sweet potatoes. Right? And then that’s the language that I would be using. But for a lot of the podcast specific things, and especially with you, Carmen, where you’re addressing very distinct conversations around mental health, I actually feel that there might be a lot of conversations happening around oh my gosh, just the Latino community in general. The politics right now is like kind of nuts, right? For the Latino community, not to say that you have to use those terms, but to really see it from the perspective of what people are thinking about themselves, like, how do I stay sane? In this political season? How do I find the best information online that doesn’t stress me out, or I’m super stressed out about, you know, whatever, it all of those things are something that for you to think about and what people are actually posting about. One thing that’s really great too, is looking at the language that your audience is using or people that you feel need you in some way. I’m a really huge fan of looking into She Podcasts and using people’s own words back to them or I generally use that as really good copy or really good topics to talk about. But using those same terms even though you know what it is like, you know, growth nobody’s going to go like what are some growth strategies? Usually they would go like how do you get more download numbers or How do you get more listeners or listens? Right? It’s interesting how people post questions and we tend to clean them up and make them really nice. So it actually makes sense, but sometimes that’s not that’s not such a good thing.

Unknown Speaker 55:17
You know?

Elsie 55:19
Alright, right. Okay, my love’s I now see, I like I see all the data here. Peak, total peak views. All right, y’all. Mama’s gonna Mama’s gonna go see what my daughters are doing because they were making cookies before I left. I actually made them I made them give me the extra chocolate chips. Because I didn’t want them to eat the egg. I’m bad. I’m so bad. I don’t want them licking the bowl. I don’t want them eating the cookie dough raw. I don’t want them to eat the cookies right out of the oven and then pretend like that in I’m so horrible. I’m like, don’t do it. So anyway, she’s, um, the the big baked all by themselves. So we’ll see. Thank you, everybody. Thank you so much for hanging out with me today. I really appreciate it. Get your I mean, submit yourself. I’m gonna put the link in the activity thingy. Get into the drawing to get the podcast movement, virtual ticket and the print. It is so cool. I personally think it’s great. I love it. It’s amazing. It looks really pretty. It’s awesome. Anyway, thank you all so much. I am happy to have you here. If you have any further questions, please drop them here. Follow up on the activity feed go ahead and DM me here in the Super Squad send me a message post on my wall. I need to do so much cleanup to make my little profile page look lovely. But happy to see you all and thanks so much for showing up. I love you all so much and I will talk with you

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