10/07/21- Traci’s Coaching Call- Guest rapport, growth strategies, & setting boundaries
Hi, how’s everybody doing great. Thanks. Hey Cheryl, I don’t know if you have your audio. Um, So Jen, I’m Dan to ask you an Amy’s on the call to you, how did your interview with, um, getting to the root of it? Go? No, it was good. It was fun. They’re good. We’re going to have to do more because it was like, you know, sometimes you can’t cover that much in, you know, 35 minutes or so.
It just makes me so happy that you two have discovered each other. And then we have the same situation with Judith and fashion crumbs, which is Holly cats is [00:01:00] podcast. And remember Holly, Holly. Yeah. I should just figure something out with her. You absolutely should. And because she was on Judas, an amicable divorce podcast, and then now they’ve, they’ve like do multiple interview exchanges.
Oh, that’s so fun. Yeah. So, and I just love when I see that happen, so great. Uh, and so Sarah’s episode on my show at the summer. I don’t know if you heard that one that was in July. Yeah, that was good to hear. Yeah. I mean, I think so. I don’t know when it’s airing, um, um, I think your November 11th. Okay. I’m the one
client success coordinator for that account, so she knows. Perfect. Um, so it’s good. You know, I mean, there’s always a couple of things where I’m like, uh, not my favorite moment, but it’s all good. You know, feel that way about yourself. There’s no [00:02:00] fun Lindsay. You’re yes. Sorry. I’ve been away. How’s everyone doing?
Yeah, we missed you.
Yeah, so go sell, guide your back. So, um, we’re five minutes in and people are still jumping on and I love that, but let’s just start with some wins to kick it off. You want to I’ll share when there’s nothing to do with podcasting, but has everything to do with my life. And that is, we are leaving towels tomorrow, like rear view mirror town outta here, not coming back and leaving towns tomorrow.
So this is our official last weekly coaching call from Taos New Mexico.
So that’s my win. Even moving one complete pain in the, you know what, but [00:03:00] you can see their boxes packed and stuff, but my wall is the last thing I’m taking. I was just going to say, I’m like you get the wall all finally done, and now you’re leaving its fan. I’ll find another wall
metaphorically. I’m leaving a big wall behind said fine. All right. But enough about me and my wins. Um, let, let’s have a share of the win and he wants to go first. I’ll just share a really quick win, um, while I’m still not super focused on growing my podcast audiences, I want to be, but I’m getting there.
I’m getting the team in place to help me with all the things. Um, I’m getting such great feedback. Every time I post, I get a number of emails from people just saying, I really needed to hear, hear that I’m really liking your podcasts. Like this is really helpful. So I’m very pleased about that because you know how you just put content out there and you’re like, so I’m, I’m [00:04:00] pleased.
Also, I’m really finding my groove in the beginning of podcasting. I used to like, have all these questions and some of these questions out, and now I’m finding really like what works best for me is when I just have a quick call with a quick chat before we record with the person and whatever it’s fresh and hot on their mind, we just dive into it as a conversation topic.
And I’m really just letting it take it where it wants to go. Um, it makes it a bit more challenging because for show notes, I have to, I have to redo them after I’d rather be able to do it all beforehand, but, um, I’m really finding a groove in the recording process and, and I’m getting consistent feedback from my guests.
You’re a really empathetic listener. You’re really compassionate. You asked really great questions. You hold a lot of space, so it’s good because there’s some really good. Conversations happening in a very loose and organic structure and it’s having an impact on my listeners. So I’m just, even though it’s still small scale right now, I’m really so, so pleased.
So I just wanted to share that. That’s great. [00:05:00] And that is,
I think, anytime that you feel more confident and comfortable in your role as a host, it comes across to the person that you’re interviewing, but also to your audience. Sometimes that confidence does come from really good systems, because if you have really good systems in place, then you don’t have to be stressing about other things while you’re trying to create your content, which is the most important thing.
So I think that is a very big land. One quick question I have, is that when you say you’re doing the chat before, are you doing like, for example, what Jen and Judith do, where they actually set up a pre-interview are you having that chat right before you hit the record button? So the guests that are coming on at this point, I know them, there are people that I’m inviting, so we have that rapport already.
And then I just have, we have a quick little conversation to sort of just calm the nerves, get the conversation flowing before beforehand. So I book about an hour, hour 15, [00:06:00] and it’s just a really casual chat what’s going on. What’s new. What’s happening? What do you want to talk about today? What’s on your mind.
Um, and then it gives us a bit of a, a bit of a sort of direction. And then, and then off we go. So I, if it was a stranger who I didn’t know yet, or had not worked closely with yet, um, I would, yeah, I would do like a, pre-interview a pre-conversation first just to make sure it’s a good fit and their energy is a good mix.
Um, and then go from there. I will share something interesting. So a lot of times people want to come onto the podcast. And when I ask, if they want to talk about, they want to do like a, how to, how to do this, how to do that, how to do this. And I’ve found I’ve when I’ve done that with people, they are the worst podcasts.
They are stale, they are boring, they are dry, they fall flat. And so even though my podcast, when I do my own recording will often be a how to interview style. It’s really much more about that person’s journey versus that person teaching. And so that’s been really interesting as [00:07:00] well to learn that I’ve had two podcasts, which I have not aired because they suck.
That’s so bad, so bad. So that’s going to lead to a really good conversation after the winds. Cause I’m in a position that as a question, so I’m glad you brought that up then. Um, but secondly, I want to say, if you run into that situation or you need some sort of way to build that bridge for someone you could very easily in produce your podcast, we talk about having a secret sauce segment and what that, what a secret sauce segment is, is it’s the way you wrap up every episode.
So like for journey to there, it’s a really easy, graceful transition. I just asked them, you know, an actual item that someone could put into place that day after listening to the episode that can make a difference or make an impact. But it’s also the cue to the, I tell them in advance of the recording, it’s also their cue that we’re going with.
Be wrapping up. So it’s also a really graceful way to alert the house that we’re coming to the end of the, I mean, it [00:08:00] learned the guests that were coming to the end of the episode, but also it provides this tangible, um, really good nugget of information. So if you wanted to integrate, uh, how to, since you do your own solo, how tos it would build that bridge nicely, but it would only be like a two or three minute thing that they can showcase their expertise, but not be of the whole episode.
That way segment could be, you know, the, how to Jen, I wouldn’t say that’s what I do. It’s very much, uh, now that you’ve told us this, what are your top three suggestions or top three ways of people. Yeah. And then it wraps up with the, how do people stay in touch with you? So I do get to use that part where they share their wisdom.
Um, it’s, it’s based on what we’ve talked about versus guessing beforehand, and then structure the whole talk around. And then Jen, who does the nutrition nugget. She actually extracts that piece of audio out and repurposes it and releases it as many episodes. So that’s also good efficiency too. So, [00:09:00] yeah.
Great. So glad you’re back. We missed your fun, positive energy. Um, okay. Who else would like to share when I was going to jump in for Lindsey for a hot second, because the other thing that you could do Lindsey in your episode description that is on all of the platforms include in there that in some phrasing of sharing guests stories so that if they then cold pitch you a how to, they haven’t read what your show’s about and what you’re looking for from them.
And it’s a real simple way to light. You know, weed through the people. Yeah. Because I went back and out of that into my form with the, what do you want to talk about? And I literally say the same thing yet. It’s about your stories, but I actually have a question about how y’all handled people that pitch you.
So I’ll save that for later. Okay. Awesome. We’ve got some good questions coming [00:10:00] up. Stay tuned. Um, okay. Who would like to check in say hello? I want to welcome Brenda back. We haven’t seen you for a while and I’m happy to see your smiling beautiful photo and maybe video if you’re, if you like, but we’re glad you’re here.
Thank you. I actually am recovering from COVID. So I’m not very camera from last year. Well, I’m glad the keyword in what you said was recovering. So we’re going to take that as a win. Yes, yes, for sure. But I did have a little when I crossed over 20,000 downloads, um, which for my podcast is big. It’s not for a lot of podcasts, but for mine, it is of a super niche audience.
And so that was exciting. It’s so exciting. Remind us again, what your show is. It’s called hope stream. It’s for parents who have kids struggling with addiction and substance use. Ah, I love that, you know, um, Uh, if you would send your email [00:11:00] to, um, same Sammy or you, if you want to put it, if you’re comfortable putting it in the chat, um, there are a couple podcasts that we produce and in, uh, the producer podcast portfolio that you would likely be a great guest on and maybe guest swap on one of them is, is a recovery center.
Um, that’s based out of Boston called the O’Connor group. And their particular podcast is focused more towards the financial arena, but it was started because that host brother that of an overdose. And then there’s a second one that we are putting in, uh, it’s in production right now that is focused on, uh, sadly people who have lost children to.
Addiction. So if that’s not, if that doesn’t take you in too dark of a place, um, both of those podcasts might be a really good, uh, either to interview them or to, uh, have you be interviewed on their show and I’d be happy to make that connection. Oh, that would be [00:12:00] amazing. Cause that’s kind of what I’m focusing on right now is trying to get myself out on other shows.
And my son did overdose, um, twice, but he survived. And so I have one of those really rare kind of recovery stories that parents need to hear, you know, um, just when they’re in the middle of the struggle, it’s helpful to hear a story of a kid who survived. So yeah, I would love any intros would be absolutely amazing.
Well, Sammy we’ll make sure that that, uh, that you get, she gets your contact information and we’ll make that happen for you. Thank you. Yeah. So who else would like to share. Um, I’ll jump in. So I have to look, but I think I passed 70 something like, what am I at now? Like 76, 70 7,000 downloads, which is really exciting.
Um, it was said to have you done. I always think that’s important too. Cause I want to make sure people are [00:13:00] not comparing themselves and feeling better than less than. Yeah. So, uh, we passed 76,000 downloads, uh, with episode one 14. Congratulations. That is amazing. Um,
all the milestones, every time this conversation comes up because I celebrate every single person’s download. But if you, when was the last time you had an opportunity to stand in a room and be the keynote speaker to 500 people? I mean, I don’t know about y’all, but it’s been a while if ever for me, I have to think about that really hard.
Um, but, uh, yeah, so 77,000 people, 20,000 people, those are like stadium arena counts, right? Like 70,007, in fact, university of Georgia seats, 77,000 people. So I know exactly what that looks like at a [00:14:00] university of Georgia football games. So I can picture your entire audience, which yeah, that, it’s one of those things where like, it’s also super confusing because like, does that doesn’t include right, like streams and all this other nonsense of understanding analytics.
Crazy things, but so, um, it’s just exciting, nonetheless, and, um, myself and along with a couple other people are pitching a panel for podcast movement evolutions in March in LA kind of hoping that because it’s a smaller event, maybe it makes it easier for us to snag a spot. Um, so we’ll see what happens, but it’s just exciting.
And like in sort of office hours with Tracy, it was definitely one of those of like, if it ain’t broke, you know, like why try to [00:15:00] make changes for the sake of changes. So I’m just still like, just plugging up. Doing my thing. Well, and I’ll kind of piggyback on that, in that leading up to that office hours over the course of the last year and a half, you have made some amazing changes you rebranded in terms of redesigning your website, you added a mini episode feature.
You’ve done a lot of, um, you’ve just done a lot of really great foundational P put a lot of great, fantastic foundational pieces of growth in place. And so now it’s like when we were having that conversation, it’s like, we don’t need to change anything right now. Let’s let all of that. Lusciousness of all that all the time and resources that you’ve invested, let that, you know, go for a little while and get some feedback.
And art can start having conversations outside of the podcast with your listeners so that you can get that feedback to know what they’re liking and what they’re not liking and things like that. So, and it’s interesting because to [00:16:00] that point, like I’m hearing from more and more people. Um, on Instagram and stuff like that with, you know, questions, ideas, that kind of stuff, which is super fun.
So well, you got 77,000 people who want to know more, so that’s not a bad thing,
but for those of you who have 500 or 150 or 250, it’s all about the marathon, not the sprint. So do not lose faith. Just look at that as aspiration versus deflation. Okay. Who else would like to share? Hey, Denise? Hello? I’m sorry. I’m late to the party. That’s all right. It’s a party all the whole hour. So you didn’t miss anything.
What are we sharing when you’re just sharing either an update or when something that you want to [00:17:00] celebrate? Even if it’s a little tiny celebration. Or just an update and check in. Um, so as I think I celebrated last week, the podcast release and all that good stuff. Um, I learning more and more. I have no idea, but I am so green, but it’s okay.
But so booked another guest, um, trying to stay ahead so that I have all the content weeks and weeks ahead of when they’re releasing. So booked another guest. I’m so excited about that. Um, been going live a lot lately, so now doing some things, um, creating some opportunities to be able to promote the podcast so that I’ve done two of those already this week.
And I’m planning to do more of that. So, yeah. Would you mind sharing in a little bit more detail around how you’re doing the labs, where you’re doing them? [00:18:00] What your, what your strategy is around that and what some of the results that you’ve gotten. I know we’ve only done two, so it’s new, but I’d love for you to just share more about that as a growth strategy.
Um, so I’ve done more before. So basically other brands that I know, I just sometimes will, if I know they have a weekly show, I will contact them. Usually they’ll invite somebody to come and speak. Um, give me one second, Lindsey. Ha I’m not multi. Yeah. I’ll text. I’ll put it in their mompreneur successes and they love it, but I’ll take mom.
Success. Yes. Um, but, um, so usually what I do, and then the other person was a coach that I’ve worked with actually said, Hey, you know, we’ve been working together for quite some time, but we haven’t gone live. And he’s got like a following of, he’s got a whole lot more than me. Let’s just say that. So he invited me to, to do something and come up with a topic to discuss.[00:19:00]
So, um, but what I do typically is if it’s somebody who follows me or who I follow, I just literally get in touch with them and say, you know, Hey, I noticed you go live on Wednesdays at three 30. Um, you know, do you invite, do you, or if I know they already invite guests, I’ll go see what their processes. So in this case, the person had a process.
Literally you just go to her website, She had a system where if you wanted to speak and be a guest, you filled out a form, you put in your social media handles, et cetera. And then you could literally just pick a date and then they would contact you back to confirm. And, you know, and so that’s how I got that one.
Um, but sometimes I’ll just ask, I’ll just, Hey, I’ll invite them to go live with me. And then it’s reciprocity I’ll end up going live with them. So it just really depends on the situation. I just jump in and say, Hey, especially if they’ve got more followers than [00:20:00] I do. I just look for the opportunity to be or different followers than I do, but I know that there are people within my space.
So I really, I first try to be strategic about who, in terms of who their followers are. Is it my audience? Is it, you know, are they people who would be interested in hearing the content that I bring. Or vice versa, could my audience benefit than them. So sometimes there’ll be somebody who does something different than what I do, but we serve the same kind of client.
Like this person does like, um, systems and automation. So I don’t do that. I refer people to who they can go to for systems and automation. So we kinda, um, I guess what’s the word I wanna use? Hmm. We’re like sister industry, so to speak. So, um, and I, again, I just contact them. I mean, I do have like my bio and I do have like a sheet that tells more about who I am, what I do, and [00:21:00] then my different social media numbers.
Um, but really that’s all I do. I, yeah, that’s. That’s so great. So I want to kind of recap that for, from the strategic perspective, because what I also want to say back to you, what I think of her. So what I heard is that you’ve launched your podcast, you’ve released it and you’re using, going live. And I’m assuming, you mean live in like Facebook groups, correct?
Yes. And Instagram. Okay. Facebook and Instagram. And then in addition to that, You’re using it as an audience growth strategy and promoting your podcast by instead of the typical guest outreach that people would do to be on a guest on other people’s podcasts, you’re actually using the, the lives that people are already doing consistently within their schedule.
You’re reaching out to them to be a guest or have a conversation or collaboration with them in the Facebook labs or Instagrams that they’re [00:22:00] already doing. So once they accept and say yes, and first of all, I want to applaud your willingness to just put yourself out there with a brand new podcast. I mean, congratulations.
But secondly, also want to say that’s such a great soft way to. Have presence and visibility with your target audience. And I’m assuming also that when you’re doing these lives, that you’re promoting your podcast and encouraging people to then go and listen to your podcast, correct. A little bit, a smooth transition, some of them just to follow.
Um, so follow me on Instagram, which also promotes the podcast, but yeah, but also in, in sharing information about the podcast and what it’s about, especially cause usually on the lives where it’s like tips on something. And so that’s the whole foundation of the podcast is taking women who are successful at what they are doing as entrepreneurs and giving tips of what they wish they knew when they started.
[00:23:00] So, so yes. And so then one other question. Um, do you, do you, is your podcast on your websites? Do you have a website that has your podcasts. I do. I’m still in the technical phase of getting some stuff together. Cause there’s some steps I didn’t understand and didn’t know I do, but I do literally mompreneur success academy, um, slash podcasts.
But if you just go to the website, you will see podcasts at the top and you can click and it will take you. Yes, you will see it there. One suggestion I might make when you feel more comfortable with the technology piece is maybe you create a landing page for. When you appear lab on other people’s pages, when you appear lab and other people’s groups, maybe it’s, um, you create a URL that is, um, specific to that you give out when you do labs.
So you could either, and especially, cause it sounds like you have an online program or course or something. [00:24:00] So you could. Create a URL specifically to give out when you’re doing these lives, that has an opt-in in some way, so that you could capture them and grab their email addresses. And then not only are you introducing them to your podcast, which is fantastic, but you’re also introducing them to other ways to communicate with you outside the podcast and optimize a lead generation scenarios.
You’re spending all this wonderful time in getting these great visibility. I would encourage you to take it one step further and outside of just follow me on Instagram, give them a very specific call to action that you can then capture their personal information and continue that conversation with them.
Actually, I send them to my profile. My profile leads to an easy tree link, which has all of the different ways. And so when they click on the URL for the podcast, that’s where we’ll give them that opportunity to give their [00:25:00] email and their name so that I can capture that information. So yes, I do have that.
I love that. And I just want to take it one step further and say, if you wanted to literally know they were coming exactly from cause anybody else can also click on those links. I just was saying,
got it. I love that. Thank you. Oh, you’re so welcome. Now I love that you shared that idea because I think we talk a lot about guesting on other people’s podcasts, but I can honestly say, I think this is the first time we’ve ever had a conversation about being in a, in a strategic way about being a co-host with someone else on their labs and how labs, meaning recordings that Southern accent could stand as well.
But yeah, exactly. But this is, I think that’s a great strategy for people to hear. That’s why I really wanted to dig into it. So thank you for sharing that. And Jenna, I saw you nodding your head a lot. So does that mean that you use this strategy or that you’re last year? I would say I did more lives and this year partly [00:26:00] just, you know, hashtag busy, but like, you know, right.
But, um, you know, like sometimes I’ll do that. With people I’ve had on the show. So then when we schedule the interview, we, and we know when it’s going to air, we’re scheduled to do a Facebook or an usually Instagram, but, um, an Instagram live around the time. Um, sometimes it’s before it errors and sort of like tease it out, like, and then sometimes we’ll do it after and sort of answer.
People’s like follow up questions. I’ve also done it with podcasts where I was a guest. We did a live in their private Facebook group. Um, and then there are some people who they don’t necessarily have a podcast, but their audience similar to what you’re saying, Denise, like their audience could be interesting podcast listeners for me.
And so I’ve done Facebook lives with them, [00:27:00] you know, instead, and then drive people to the podcast. So I just kind of, again, I want to recap what you said, because you’re, you have been using lives as an audience guard strategy, but in a different way, which I wanted to highlight. So what I’m hearing you say is that you, you reach it, you have a guest they’re scheduled, they’re going to be on your podcast.
And as a promotional tool, for that specific episode, you will go live in your own Instagram with that guest promoting the episode that’s coming up. So your Instagram audience gets a feel for them. And the type of things you’re going to be talking about on your episode. So you’re using it as a Premo trailer, if you will, but you’re going lab and then coming back and then you’re releasing the episode and then you’re coming back behind that and you’re doing it.
You’re inviting them back, which I think is a huge point of not always all of the above for the same episodes. Okay. I usually tends to be like [00:28:00] one or the other and full disclosure. I don’t do this for every episode. Like there was a time when I was doing this more than I have been lately. Um, yeah. And then sometimes that your audience can do it, but I’m just saying like first, when you gave out your audience numbers, which could or could not have felt intimidating.
Right. But then now you’re coming back and saying, okay, but I wasn’t just like putting an episode out there and posting on social media the day it released, like, these are things that we’re doing along the way that have gotten you to this place. So I think that’s a really, and then I don’t want you to discount that you’re not doing them now, but it was something that facilitated getting momentum for your shift.
Yeah. And then sometimes doing it, um, on their Facebook or their Instagram is better than doing it on mine because my audience they know about the podcasts. They’re either going to listen or not already. So sometimes doing it on their account [00:29:00] hosting, it is the bigger exposure to the audience that doesn’t know me.
So in that the audience that would want to hear them talk more on my show. So like you could do it on Bo. So in that case, let me ask you how you accomplish that. So in the course of scheduling the guest, and I know you don’t do this for everyone, but I just kind of wanted the systems around it to be more familiarized.
So when you’re booking them, and I know, I just know because you’ve shared it with as many times that you do a pre-interview chat before you do the interview. Is that the place where you do you request, Hey, can we do a lab before we record the episode or after we record the episode, typically do it once we record.
And then so like, it depends, like if it comes up in conversation, you know what I mean? But. If you like we record. And then at the end it’s like, so I think this is going to air, you [00:30:00] know, whatever date or about this date, you know, would you be up for doing an IGU live, you know, to help promote the episode or get people talking about it and we can either do it before, or, you know, to tease the episode or we could do it after to sort of answer people’s followup questions.
And it still drives people back to the episode, especially as we say, Hey, we’re going live. Have you listened? Bring us your questions, you know, when like you promote the live. So I do it after because I’m super picky. And if it’s not one of my favorite episodes or it’s not somebody that like the conversation is easy, I don’t want to go live with them.
There’s no need for you to want to experience more pain. Generally. It’s not a painful conversation. Anyway, like if it’s a painful conversation, we’re probably not going to do the episode. But like, for [00:31:00] example, the guy, the episode that aired that went live yesterday, right? Today’s Thursday. Yeah. Yesterday when we did our pre-interview, he was way better than he was on the air, like when we were actually recording.
Um, but it’s still a good episode. Right. But like, he’s one where like, if I had done it before, you know what I mean? And then we had this, I’d sort of be like, I don’t know what I’m getting when we go live. And that feels stressful. And. Um, not about adding any of that, right. Well, I mean, I think this is a good time to segue into Lindsey’s initial question, but before we do that, I just want to say for everybody who just jumped on or just joined that we’re still accepting wins and we’re still accepting updates.
So feel free to pop in at any point with those. Um, but we had a great question at the beginning from Lindsay, which is, what do you do if you have recorded an episode with [00:32:00] someone and you really don’t want to release it? I don’t know if that was the exact way he formed the question, but that’s the way I’m forming the, I actually just said it sucked.
I wasn’t even a question, but I like the way you formed it much better. Well, thank you for that. Um, so has anybody on the call experience that and if they have, would, could they share, um, Could they share, like what, how did you handle that situation? So you record the episode. You’re, you’re not happy with it.
And then this can also happen with audio quality too. I’m not suggesting that maybe you have, I mean, it does happen sometimes when you do have a guest that is just like, this is so off-brand for me. I don’t even want to put it out there because it’s really could affect my brand, but I’d like to open it up for anybody who’s had that experience and may want to share.
Okay. I’ll share Charlie, go ahead. And then, and then Jen, we’ll come back to you and [00:33:00] hello Charlotte. So let’s see, I’ve had that happen a couple of times and I handled a little differently. So in one scenario, Um, I was, it was a client. And so it was, you know, I don’t do a traditional type of sponsorship. I kind of, um, I have a contract with the organization and I feature one of their locations.
I interview it was their decision to have their employees kind of tell the story of things. So I interview a different person from their, each of their locations and we have this whole process of preparing them and everything. So we got to the actual interview and she was awful. Like it was. It was like, she was laying on the couch, eating chips, kicking around and she wasn’t even, she was rambling.
She wasn’t even paying attention to like answering the questions I was asking. I mean, she filled up I’m like, where are your responses to this? And so literally stopped it and said, okay, there’s no way we can produce this. Your company is paying for this [00:34:00] experience. They’re going to listen to this and not feel like they’re getting their money’s worth, you know?
And then she said, well, oh, I didn’t have the responses. And I was probably, I should sit up and settling down. And so, you know, we regrouped because I needed to get that out. I couldn’t bill for that. And I, and it had to happen. And I was just very direct. So I downloaded her responses, emailed it to her and said, um, okay, I need you to just kind of coach her real quick.
I need you to be, you know, you know, you’re on a podcast, you’ve got to amp it up a lot more. So that comes across as. Pretty good. So if you feel like you’re really excited, then it’ll sound kind of decent, but if you’re dragging, it’s going to sound really depressing. So I kind of coach really quickly made it happen.
Um, and I only did that because I had to, the client had paid it was in the contract. So that was like, really, that was really odd, but it was just one of those. I just kinda like, this is what’s going to happen. Um, I had another case where the audio quality was really bad and, and this was kind of early on in the podcast and I just kind of knew what I was doing.
And I was moving along. I didn’t, I didn’t know how to do a lot of [00:35:00] extra fancy stuff. I knew how to do kind of one way. Um, and the audio quality was really bad. Um, side note here, if someone has a ceiling fan on or any kind of thing in the room, make sure they turn that off because that makes a really horrible, bad background noise.
So anyway, um, great tip. Yeah. I just decided it was already done and I was going through listening if we can close that noise and it was just really bad. So I decided that. The content was so good that, and of course, I didn’t want to redo it. I had to fill that spot. I didn’t have enough time or the luxury of extra, like, you know, recording hanging around.
So in my introduction, part of that, I just said, you know, the audio is a little off, but the content is so important that I wanted to get this out. No one’s ever complained about it. It’s an old episode and it keeps rolling. So it was just, I just kind of spoke to the obvious and then there was one situation that it was bad and I just decided it wasn’t going to go out and I didn’t need to give her an [00:36:00] explanation or any, I didn’t follow up and say, this is not coming out because that person never should have made it to my calendar anyway, really.
Um, and so I think she knew it was bad and I just decided I wasn’t going to follow up or bother with it. I just wasn’t going to release it. And if she ever reached out, then I’d deal with it. I don’t want to say that’s a good way to go it out. That’s just the way I decided to handle it. Modern day podcast ghosting.
That is so true and awkward to a degree. I mean, that’s the thing. I think when you have a situation like that, and I love Charlotte that you layered it out into three scenarios. One scenario was, this was, uh, an ed, um, not an, not a, what is the word I’m saying advertorial in the way that you do in publishing where they have an article, but they disclose that the contents paid for.
So in the, in the podcast scenario, your client was, um, providing a guest [00:37:00] for you to interview and how wonderfully conscientious of you to be so respectful of your client’s investment that you would say halt. Um, this is not necessarily the direction that’s going to be the best benefit, the benefit for, for the client.
Right? So good job on that. And that in itself is a difficult conversation to have because some people would just let it roll. But at the same time, you had this as a person investing in the interest of your podcast. So good, good on that. And then second, the audio quality piece. I wanted to circle back to that as well.
It happens, right? Like even, um, you can have the best internet connection. You could have the best setup you could record with a live engineer like our clients do. But if your guest has something, either within their internet, or I’ve shared this before with. Um, the guests had a necklace that was tapping.
They were wearing a lavalier mic and the necklace was just tapping, tapping, tapping. And I literally thought our [00:38:00] engineer was typing and I was like, why would he do that? And he wasn’t, it was just that the, um, guests necklace was tapping. So in that case, we were, we had the benefit of being able to stop and restart, but in a case where you don’t have that and you found out afterwards, but the content to your point was so good.
All you have to do in that situation is rerecord your open or an open before the open that just says, Hey, it’s Tracy. And the content in this episode was so good that, you know, suffer, you know, you don’t have to say suffer through it with me, but you’re giving the listener the heads up before they ever even get into the content of the show.
So that you’re acknowledging this. One’s going to be a little hard, you know, this was going to hurt a little listen to. But it’s worth it. So stick with it. And then. You’re good. Right. And you’re acknowledged it. And like you said, you haven’t gotten any, any complaints and you’re keep rolling with it.
You’ve got over 200 and something episodes. [00:39:00] Right. So, um, and then that third piece, so that third piece ghosting is an option, but it’s not always your best option. So, and believe me, I have wanted to do it so badly one time. But, um, but I’m just curious if anybody has approached it in a different way, other than just not releasing it and not acknowledging it because sometimes I don’t know about y’all, but I will get an email that will say.
Hey, can you tell me when your episodes, when the episode is going to release, even though I tell them they will get an email that will share all that information with them. I still sometimes get a very direct email that saying it’s either from a publicity PR agency or from the person themselves or someone who manages their calendar to say, we want a heads up.
Can you tell us when the episode is going to release? I mean, that’s an awkward, that’s awkward if you just never respond to that. So I’m just curious if anyone has faced back. So I haven’t talked to this person yet, but I was debating just blaming it on sound and just saying the sound didn’t work. Can [00:40:00] we re re record, um, and then just being a little more heavy handed and guiding her in the interview style, uh, thoughts, it’s basically a white lie.
That’s going to hopefully save any hurt feelings. I mean, technically the sound did suck the sound of her voice in the, in her stories, but any thoughts on that? I would have done that. If I had responded, that would have been my excuse or my reasoning, Jen, I had one where I was on the receiving end, where she needed to rerecord.
And it’s one of those where like, I think there’s also a lot of value in saying, look, here’s what I’m seeing in the numbers since we recorded the, how tos not doing so well. So I want to feature you in a way that’s going to get the response that you’re looking for. And I’m looking for, [00:41:00] if you’re game for it, can we rerecord and focus the conversation more on your story and the themes of your story so that it’s in the style of what’s performing best with my audience?
No, it’s going to say no to that. I love that because. You’re really you’re cushioning it with the stats. But what you’re really saying to them is, is honest feedback in that this isn’t the direction my audience really wants to go in. And that that’s the situation that I was in is that I interviewed somebody that on paper seemed like they were going to be great for journey today.
But they were like a bully and negative and like really like in your face, they, they, they would be more considered under the tough love approach for entrepreneurship, which I am clearly in the love approach of entrepreneurship. And I don’t really aspire [00:42:00] to be the tough love expert. I know it works for some people, but that’s just not my brand.
And so if I had had that specific language that you just use, I think that is amazing. And the only other, and I want anybody else to feel free to jump in. And the only other idea that I had, and this could cover if you have good audio, um, I mean, bad audio, sorry. If you have bad audio and or if it was subject matter that you just didn’t want the whole episode to go out is that you could.
Ended up releasing that in many episodes. So if there’s any kind of nuggets that are that’s in the full episode and you really don’t want to rerecord it and you, and you have some that sound, some of it that’s salvageable, you could, um, Sammy. That’s weird. Oh, she okay. Her internet must have gone out. Um, anyway, sorry about that.
Um, let me just go back to what I was saying. So you could salvage some of the [00:43:00] content and you could, um, then release those as many episodes. So you could even create like a little mini series and then they’re getting exposure three times, but you’re not putting that entire, like if it’s a super boring or just not that that’s just one suggestion is you could release a little mini episodes or you could release audio grams, and you can say, I’m not able to release this as an episode to Charlotte’s point.
It doesn’t really don’t really have to tell him why you’re like not really able to release this as a full episode as I had originally planned, but you will receive some permission through audio grams in my social media. And so that is a, some sort of like a hybrid compromise. If you feel like that’s a value to you in your brain, And your podcast.
Great questions today. Bring, bring me another one.
Oh, and let’s have a check-in. I see you [00:44:00] smiling. I had a, you knew I was getting called on you eventually kind of feeling I, um, you know, actually I just feel like I’m in a better place than I was last week. I think it was being emotional and just kind of not knowing, you know, how things were going to proceed with my co-host or how to frame my mind around it.
And I feel like I’m just gaining some perspective. I think, um, even Judith had mentioned, you know, you do it with her when you can, you have guests when you can, you just, you know, move forward that way. That was helpful. And, um, Tracy, you had said you were just hoping that I would feel better about all of this and that things would hopefully align for me.
And so I think I’m heading that direction, you know? Um, I’m continuing to put out my podcasts. I’m continuing to work on it. Uh, so I just putting one foot in front of the other and I’m just keep moving forward. Uh, I am [00:45:00] gonna going to ask, uh, my CO’s for more clarity. Uh, I think I need to let her know. I really need to know that because I am on her schedule a lot of the time, because it depends on what she can do and I have to wait to see what she can do.
And I, and I think that’s different than how I work. I like to know my schedule. I like to know when we’re doing it and how we’re doing it. So, uh, it’s just navigating all of that. So I’m just getting a little bit closer, um, email. And I want to say that because you’re, you’ve shared this in the past. The brunt of the work of the podcast falls onto your plate.
But I think it is absolutely reasonable that you should re require a schedule, whether it’s a guest host or whether it’s your actual co-host or what, however, that ends up working, like the person who does the majority of the work should dictate [00:46:00] when the work gets done. Right. So I think that’s a very fair and reasonable request.
And I mean, everybody’s workflow is different. Some people work better. I mean, Amy and I were interestingly enough, having a similar conversation to this very simple, very small, similar, but about people’s, you know, different ways they approach things. Do you wing things and just show up, or is it, are you a person who just doesn’t like to be caught off guard and you really like to just know what you’re walking into or are you like a regimented plan?
Are you a deadline person? That’s a procrastinator, which I, I like to say I’m not a procrastinator, I’m a deadline meter, which means that I made the deadline, but I do the work right before the deadline. In fact, Sammy’s experienced that with me today, in which she’s asked me to do a task that keeps rolling over.
And I told her I would have it to her about one o’clock Pacific time today. And so I will because I meet deadlines, but I procrastinate until the [00:47:00] deadline is, but in place. So everybody has their own way of achieving the same end result, but it’s so totally okay to set your boundaries, to have people meet you where you are when you’re the one that’s carrying the majority of the load of the work.
Right. So feel very confident in that. Well, I, I want to add the, I think the issue is that because it’s. TV shows or a movie. We have to wait to see when those are airing and that’s part of the problem. So it’s hard for her to say, okay, so when is the next section of this show coming out? And I don’t know, she in her, uh, viewpoint or how she says, I don’t know where I’m going to be at that point.
You know, she has small children, she has her business. So I have to wait until we know when it’s coming out. And then I have to go back and say, are you going to [00:48:00] be able to do this? So, uh, you know, during what is your months? Yeah, but what if you reframe that question and you said, are you available on Tuesday at two or Thursday at three.
Like, what if you were, what if you gave her the parameters and had her choose from an option of Tom’s versus just sort of an open-ended are you available? Because I think you could constructively create this. I mean, it’s been a hell of a year in the entertainment industry and they might strike, so it might even be another worst, you know, rest of the year, but so you have some real barriers in terms of schedule scheduling, however, you can provide options.
So. Yeah, we have some, some great. And, but thank you for recapping with us. And also just want to say that this is a very safe container to always feel emotional. So do not worry. I would rather you come here and show up and be emotional and get it out, then not show up. So definitely come and be as [00:49:00] emotional.
Um, okay. Charlotte, I have a question about promotional items for my podcast. I’m wondering if I should have giveaway swag for news versus a store where fans can purchase swag? Well, I don’t see it as an either, or I see it as an hand because if you’re going to create swag, you might as well throw it up on your website and sell it.
I’ve shared my personal experience with launching a store before I thought it was going to be gangbusters. I absolutely love my podcast or swag. I’m pretty sure podcasts store. I think I love it more than anyone else and I, I use it for, uh, thank you gifts. I use it for, um, I have not ever used it for reviews, but I do want to tap into that, but it’s such a nice thing to be able to send as a thank you gift or just a client birthday or something like that.
So to have to already have it created in there even, I mean, it w we sell one or two items. Great. But. We have access [00:50:00] to it, to utilize is for, for thank yous and anniversaries and things like that. Um, I did have a conversation with one of our clients last week. Um, her name is Alexander Stockwell. She’s an intimate marriage expert.
We just went through a complete rebrand with her. So she has a brand new name to our PI. Um, it was the intimate marriage pod. Wait, it was the marriage podcast. We rebranded it as the intimate marriage podcast. We redid the cover art music bed, like the whole thing, brand new podcast, basically. So what she’s doing, she has a very active Facebook group.
So what she’s doing is that, uh, one involves swag and one doesn’t. So she’s going lab in her Facebook group when the rebrand launches and you just went through a rebrand. So this is kind of fun and any, so anybody who wrote a review, writes a review for her podcast and takes a snapshot of it and post it in the Facebook group, um, is she has two things she’s [00:51:00] doing.
One is. Um, registering people for a free Q and a, like a little mini counseling session. And like I said, she’s intimate marriage expert. So she counsels couples. So that’s a really big draw. So she’s giving away free consultation and she’s asked people like when they write their views, snap it, post it to Facebook.
And then the second thing she’s doing is she’s an author. So she wrote a book called compromising, um, intimacy are uncompromised, sorry, uncompromising intimacy. It’s a really important title change there. Um, uncompromising intimacy. And so she’s, uh, also for people who give reviews, um, and post it, they can get a book.
So I think that that is a great strategy. Um, but not an either or, and, and so, and you don’t have to blow out your store like. Produce your podcast, or we have kids stuff, tote bags, we have water bottles. We have hoodies, we have sweat. I mean, you name it [00:52:00] because I just went freaking crazy. Cause I was so excited about it and I still remain excited about it.
And like I said, just no one else seems to be, but we also in my defense have not fully marketed it. And that’s just something that we haven’t had the bandwidth to get around to, but we will, but like we’re getting to be at she podcasts. And so it’ll be fun to see if we get any interest with that. Um, but all that to be said to your point in reviews, if you’re going to create swag, create it, upload it.
You Shopify use Shopify, do not try to integrate it in the WordPress. Whey and rock on with it, you know, and then you have your own PR, you have your own stuff you can wear yourself to, or if you’re on zoom calls and you want to mark, it said merchandise podcast, junkie water bottle available at your,
I realized that one day I do SIM calls all [00:53:00] day long and had this big, giant water bottle. I was drinking out of it and I never was using this one. I was like, I should at least use my own stuff, but anyway, just think through it how you can use it to market your show. Um, okay. Let’s see. I have a quick question about the show intro in premise by.
Um, this is Brenda. I have a quick question about the show intro and premise bot, if you should occasionally mix it up or just keep it the same and know that regular listeners might skip it. Um, Sammy, if you could go back into last week’s podcast business journal and grab that link, um, the link I’m going to have Sammy post Brenda isn’t is my most recent article that I wrote, but it was about up like three tips to Uplevel your podcast.
Actually, I think it released Monday. It was an article about three ways to up-level your podcast. It really focuses more on rebranding your show. Like if you’ve been in, [00:54:00] um, if you released several episodes and you really just want to refresh it. Um, so, but if there might be some tips in there that you can benefit from, but to answer your specific question, um, I am not, I do not think that you necessarily need to.
Do redo your show if you have a recorded voice ever. So let’s talk different entries really quick because we have about three minutes left. There’s an intro where you have a music bed and you open your own ship. Hey, this is Tracy. Welcome to journey to there. Or there’s an intro where you have a recorded voice over that says welcome to journey to there.
Your host, Tracy, to forge. If you have recorded a voiceover and a music bed mix, there’s really no need to go and continuously update that, um, because it becomes your audio logo. If you will, if you think about the Nike switch like that music bed is kind of is your Nike swish and [00:55:00] how you open your show is part of your brain.
The only time that you would really want to make a change, unless you were rebranding. Is your clothes in that. If you’re close, still says, subscribe, rate, review, subscribe. And this is for everybody listening. If you’re close as rate, review, subscribe at a point that’s financially reasonable for you. Had that rerecorded to say, rate, review, follow, because subscribe is no longer a term that’s that apple is using and none of the other platforms are using it either.
So everything is follow a podcast. Now it’s not subscribed. And the reason for that is because you can literally have subscription platforms now where people can pay and they did a step study. There’s another article in PBJ that I wrote about this too. Because they actually did a study for people who were either not podcast listeners or new podcast listeners [00:56:00] in which the res the focus group study came back and said that using the word subscribed, confused them because they thought they had to pay to listen to the podcast.
And we’re so in our world and the language that we use and our metaphors and our acronyms and things like that, that is hard sometimes to get outside of our own language that we use and realize that sometimes it doesn’t translate. So I thought that was such an insightful observation that people who weren’t familiar with podcasting or were brand new to podcasting, literally felt when people ask them to subscribe, that they meant they were asking them to pay to listen.
Now they are, but. The word follow is free and that’s kind of known mentally. So I don’t know. I know that that may not have, um, um, I know that may not have answered your specific question, but if you the second, but I am going to circle back to the second open. If you open your own podcast and you do it yourself, and there’s no [00:57:00] expense involved, then you keep the music bed the same.
Then you can definitely refresh how you open it. And I like it to be here’s something else I’d like to do as a tip before we wrap up. Don’t pre-record your open and then open your show, like just open your show. And if you read the same thing every time, just read it in your natural voice every time.
Instead of having it be prerecorded, because if you’re ever sick, have a cold, like bless your heart right now, if you had to record a podcast episode and your recorded open was like, Hey, it’s Brooke, we’re going to the show to everything’s great. And then you open with your guests in real time and you didn’t feel really well.
I mean, there’s like such a big disparity in how that audio quality sounds and it doesn’t take any extra. It takes like maybe 30 seconds to just open your show every time with your voice in the present time and your present moment of how your voice sounds. [00:58:00] So that’s just another tip around that was that helpful.
Yeah, definitely. Thank you. That helps a lot. Okay. And then Charlotte asks his podcast business journal. My blog, I wanted for people who are listening, um, or watching it, no, it’s an actual newsletter. You can sign up for called the podcast business journal. I just happened to be on the editorial board and I write for them weekly.
Um, Jen, my ultra says, click, subscribe or follow on your favorite podcast platform. Do you think I need to redo it? You just itching to make a dang change. That is what’s. You’re doing so I’m actually looking for permission to not have to redo it. Well, I’m about to give you permission to redo. I know, cause I know I need to do it with a voiceover, but just message me.
We can help you. Do you think I need to redo it? I do have a membership system. Scrub is an option, just not through the podcast platform. Okay. Yeah, it’s an option, [00:59:00] but you know, you know the answer. So you’ve been down to change something. So this is going to give you your fix, change it, and then you won’t have to worry about it.
All right, everybody, you want to be respectful of your time. You know, I could just do this all day long. And for those of you who are coming to Xi podcast, and I don’t know if anybody on this call is, but I want to say this for the listeners who are listening. Oh, great. Um, my session that I’m speaking at she podcasts is called burn your buns, hot seat coaching.
And we’re replicating this experience in person at my session. So we’re literally going to have this happen for the people who are attending so that they can experience what the coaching calls are like. And I couldn’t be more excited about that. So please pop into my session or our booth. Uh, we will have a booth there and, uh, so come by and see us.
Maybe even see some merge, um,[01:00:00]
well, shameless plug, um, but, and we will not have the call next week either. So I do want to let you know that because it’s just, it’s too complicated to try to, I don’t know when my session is, and I don’t want to promise you guys that I can be here if I have to be there. So we’ll skip a week, but we’ll come back and we’ll have lots of fun things to talk about.
Um, Yvonne. Oh, I’m so glad you posted. Hello. That’s going to be super amazing someday. I’ll attend the lab and hug you and give you a big, great hug. I would love that. Um, so yeah, so lots of love in the chat. Lots of love back to y’all. Thank you for making this as vibrant as it is. I appreciate every one of you and I will see you saying hi everyone.
Hi. Hi Sandy. Before you hang up, Sandy, just want to say hi. Okay, bye. Thanks Amy.[01:01:00]