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Lesson 4 of 75
In Progress

10-27-20 – Jessica

Transcription:

Jessica Kupferman 0:04
Hello, hello. Hello, everyone. How are you doing? Very Good to see you, Lola. Happy Tuesday. Happy week of Halloween. Happy presidential election. Happy October. Happy Happy Joy Joy. Happy Happy john. How’s everyone doing? I hope you guys are doing well. I can’t tell if you can see me or not see me. Hopefully you can see me. There’s a little bit of a delay. I don’t think anyone’s here yet. And that’s okay. I’m happy to talk to myself, as we all know. Also, I have a question today from Andrea Klunder. I’m going to be going over that as soon as I just see that someone’s watching. So Lola. Tara, Tara, Tara, Happy Halloween. Happy Halloween. Happy Halloween. Happy. And excited. Cuz it’s Halloween? How many of you weren’t at our party this week? Or last week? We did a party. LC and I was

okay. And well, I don’t see it go. I’m just going to plow right forward. So first one I’m going to do is take her chat her question. And I’m actually going to post it in the chat because it’s too big for the q&a section. I’m seeing it here. Or not? Because it will not let me. Let’s see, maybe I can do that in the back end of the chat. No, I cannot. Bill. Okay, here’s the basic question. And let’s work backwards just for fun. Cuz I’m all alone here. Okay, doesn’t matter. If two opera podcasts have the same friggin name. So let’s just start with that. Forget about whose show it is. And who was first and any of that the question doesn’t matter. If two opera podcasts have the same name, I’m a marketing and advertising person. So the answer for me is 100%. Yes, it matters. I don’t know how many opera podcasts, there are? Probably a few. But there’s no way to differentiate yourself from the other one, if you have the same name. If you’re scrolling through podcasts, and you’re looking for something to listen to, and two of them have the same name. How would you know which one to choose? Based on the cover? Or you can barely see that? Based on the description? Yes, I mean, you have to go to the next best thing. But I feel like the name is what really grabs you. The name is important. I feel the name is important. So let’s go to the beginning of her question, which is what can you do if another podcast launches with your same name in your same niche but their Canadian way? I didn’t know they were Canadian. My client, the Santa Fe opera has a podcast that I produce for them that is three years old. and Canadian opera company just launched a new show the same name, we did not file a trademark on the name and probably should have. But I’m not sure whether that even applies in Canada. No, it does not I believe or not if we did, obviously not asking for legal advice, but how would you recommend approaching it in a friendly sort of Hey, did you not research your title before you chose it sort of way doesn’t even matter if two podcasts have the same name. So LC in seeing this question, sent it to the ROB that lives in Rob Walsh and Rob Greenlee. And what Rob wrote, what they wrote back is they found personally found your podcast and yours is first the Santa Fe opera key change. So it’s named keychange. And then I see the Canadian opera company also has key change. But actually if you do a search for keychange, you will see that 12345 or so have have that name and like that, in that sense. There’s nothing wrong with it because you know, it doesn’t matter if they’re all different ones like She Podcasts if you if you record if you look that up and search it. There’s probably a ton of things that come up with such She Podcasts because it’s part of everyday speech and I get that. And She Podcasts. It’s part of everyday speech. And so I understand that. Now Elsie said to me today, you know, had I known that I would have gone back and changed the name and I said, Why? It was 2014 no one had a show about women podcasters there was no way to predict serial and audio journalism and all the stuff that’s happened, absolutely no way to predict it. So it’s pointless to say, Oh, I wish I hadn’t done this or that. It’s just pointless. So that aside. trick here is that it’s in Canada. And while it may come up in a search, and I’m sure it comes up in a search, actually, let’s do it. Let’s do a search for key change. podcast that let me share my screen with you guys. Here we go share screen, hopefully, you guys will be able to see it. Okay, key change, podcast. So yours comes up first. And second. And I don’t know whose This is ginger, and then indie opera. And then Canadian opera. And then I don’t know who’s that one is. And then ginger Valentine, Santa Fe opera jabberjaw Media. Okay, so yours is you have clearly the best seo and I really think I need you to

watch that for a little while and make sure Oh, I see that I’m doing make sure that they’re not taking away any of your, like SEO juice, I don’t want them to be taking any traffic away from your client. But you guys aren’t gonna have the same reviews. Even if you file a trademark, they’re not going to care because it’s not a Canadian trademark. So you really don’t have very much, you know, clout here, what I would say is you can change the name to the key change other Santa Fe Opera House, and that is a I mean, that is at least not just the key change. Like we had a woman who started a show called she but the title the official title was the she podcast and it screwed up argue our all of our traffic our URLs royally, royally screwed it up royally screwed it up. I just remembered something that I wrote down. Okay. Okay, sorry, I just had to just remembered something that I had to write down. So, um, I mean, if they start to mess with your traffic, if they have SEO similar to yours, I would try and boost your SEO through Google, not necessarily through an ad but just you know, doing some of the SEO tricks that there are out there, and you can find them in the squad. And there will be more in there soon because I’m working on something about that. But this girl had clearly missed she had an audience already. It clearly was affecting our traffic and our brand. So I went on Legal Zoom, calm, and I’ll put it in the chat here, Legal Zoom calm. And I downloaded a cease and desist. I changed it all around so that it was you know, appropriate for our situation. I went on upwork.com and I hired oops, and I hired a business lawyer to look at the letter and make sure that it was you know, all legal ease and up to snuff and says what I need to say wasn’t missing anything because I have played my own lawyer in the past in court and it did not go well for me. So I don’t intend on doing it again anytime soon. So um, okay, so then I sent it via email to her. It I guess got to her lawyer because her lawyer sent me back and this is probably like a week later. I also sent it registered mail I found a website that will send mail like if you upload a PDF, it’ll send it via paper mail. So I did that as well to her address and I had to look to find it. I got a letter back in the mail from her lawyer saying that they would be happy to remove it and they’re very you know, basically it was like we don’t really think actually Of course because he’s a lawyer. This is what he said. He said I mean and I I had proof that we have been using it since 2014. I had proof of registered trademark he wrote back and said your trademark has not gone through yet. It’s it’s you know the the copyright is stalled which is true that hasn’t gone through yet because some other group she radio has blocked it. So I can’t have She Podcasts. But the fact that it’s in process means he can’t start another one. And so he was like, even though you don’t technically have claim over this, we’re gonna give it to you and make all the changes. So they made all the changes. And then I found some more and I emailed him very nicely again and said, hope all’s well with you please make these changes. It’s still up. And he said, Sure, no problem. And it’s been no problem. But I, I did not start out friendly. And I did not start out tiptoeing, and I did not start out. Being nice. I started out with a paper letter, illegal document that a lawyer looks at, I did not start out with like, Hey, I don’t know if you know, but no, it was, hi, you’re in violation. We’d had this for a while, I’m going to need you to remove it. I don’t care where it goes, right. Don’t have to go home. But you can stay here. And it ended up very amicably. But I think if you start out tiptoeing, they won’t listen, they don’t have any need, or want to listen to you or make a difference. Again, right now, they have nothing over you because you’ve had it for longer, and therefore you’ll have all of the clout. But this is important to, you know, just to keep an eye on and make sure that they’re not infringing on any kind of branding that you’ve already created. So I hope that answers your question. If you have follow up questions, I

really I mean, I don’t know if you’re going to be popping in here today. But you know, to let you know, oh, Rob, Walsh’s advices. Let the other car company know they have the podcast with this generic title. And you already have one and ask nicely if they would consider changing the title to something different to minimize confusion. But you can also do that, and I think you would probably even help the keywords not hurt. So all right. So Karen, I see your question, and I’m on to you. Now. I’m going to read the question in case those of you who are listening later don’t see the chat. So Karen’s question is, according to my site stats, my podcast is being used as part of the curriculum at a small college. I emailed the art his and that’s all I got. So I asked her to finish it in the chat, which she did. emailed the dean to ask how it’s being used. He said he checked with faculty and I never heard back. Would it be weird for me to try and reach students on social media, aka Instagram to ask them like, Hey, are you a student at Joe college? Are you using this podcast for class? Let me know. Um, you know, this is kind of also a bit of a legal pickle, isn’t it? Because if something is out there, do you like, I guess what I want to know, Karen is? Do you want money from them? Do you just want to be notified that they’re using you in the college? Or? Like, what’s the goal? Do you want to go speak there? Do you want to make comments? Do you just want to know what they’re talking about? Because depending on what you want out of it, it’s going to be the difference between what I advise you to do, but I have a feeling that you’re not in here right now to chat me. So I’m gonna put together a couple of scenarios. Okay, getting paid, let’s start getting paid because it’s the most obvious and, you know, probably the most positive outcome there could be. I don’t think you can get paid because it’s a private class taught at a private institution. They’re not repurposing your content or changing it in any way. They’re simply learning from it. And so even though you may have a copyright where no derivatives of your work can be made, they’re not doing that. They’re just analyzing it for educational purposes. Oh. Okay. So Karen says, I want to understand how they’re using it for future ideas. Have you? Well, that’s very interesting. Okay. Can you and I know I’m sure I’ve asked you this before. And I’m so sorry. But type the name of the podcast in the chat because I want to look for it myself. It’s and also the college if you don’t mind. I’d like to do some digging myself while you’re on with me and see what we can find because maybe we’ll be able to find it. Without having to talk to students. I don’t like the idea of talking to students. Because I feel like I feel like young people already seem to have like a second sense about whether or not I mean, they stalk each other. They know how to stalk each other. They’re stalkers. They’re professional stalkers. So someone stalking them in person as an adult. I think they’ll not take kindly to it and not in the way that you are, you know, intention intending. So there’s that. So knowing what they’re using it for is an interesting concept. I would email the guy again the dean. Okay, a long look slow art at the National Gallery is the name of the podcast great name, by the way, not generic at all. Okay, so I’m typing this in. Oh, let me share my screen again. Okay, here we go. Yeah, you don’t want to be I mean, you’re not creepy. So seeming creepy is not ideal. Okay, so you have a long look slower the National Gallery. Okay open right so far we just have pod bean tune in libsyn pod news pod tail pod top in top and top and now what if I do syllabus with this?

Ah must include syllabus, the National Gallery in London. Okay, I think I need to put some quotes around this too.

Okay, this is yours, you must have written that. And it looks like you wrote that. This must be something new. Well, let’s just take a look. You probably already know whether or not this is yours, but I’m looking to look because I don’t. Oh, nevermind. It’s a big old baby code. Okay, yeah, if you can find the college. Wheaton College. Okay. Wheaton College. Okay. Wheaton College, our podcast. Okay. So yeah, it’s gonna be wheaton.edu. So let’s try this. wheaton.edu and then Karen Jackson. Okay, I just wanted to see if maybe I could find you know, Karen Jackson is a little bit of a common name, I guess. It’s a Massachusetts. Okay, that’s helpful. Okay, let me just see if I can take a snippet of your title. National Gallery Wheaton College art National Gallery, Wheaton College.

Hmm. I don’t really see anything that would indicate your shell. Can you tell me I wish I could promote you. And and we could talk about this together. But I haven’t. I don’t think I can do that. And just ask you to come like, come on with me. But um, can you tell me? What made you like, Where was it in your stats? How did you know? Or think that it was being used? at a college? How did you find out that it was Wheaton College that was looking, I have to know, it’s actually fascinating. Especially because I’m googling it and I can’t find diddles. Um, so while you get that answer, and if you have that answer, um, my advice is to figure out who the professor is and contact them. That’s number one. Contact the dean again and say, Hey, I’m sorry to bother you. But this is something I’m you know, very interested in. I don’t have a problem. You know, maybe he’s avoiding contacting you because, I mean, I don’t know what you said, but maybe he thinks you just want more information because you have a problem with it. So just call back the dean and say, Hey, I you know, I’m happy that I’m being used as an educational reference and I’d love to know their feedback and once they know that they’re you know that it’s educational for you maybe they’ll be more likely to respond with you know, maybe the dean will be like oh, yeah, education absolutely no problem. We just get used to the brush right now and half the children so hopefully that’s what will happen but we’ll find out I’m going to take a drink

this water bottle is something that Elsie recommended hydroflask water bottle of the future. That water in there has been in there since very early this morning. Still very cold so I’m happy with it. Okay, Karen told me to hang on sorry about your clipboard not yawning because I’m bored yawning because I got no sleep last night and I haven’t slept well in a while. And frankly, I’m very tired of it. I’m a super sick of not sleeping. But I’m not tired. Okay, comes up as a refer. made it clear. I was happy. Just curious about how they’re using it. Oh, it comes up as a referral. That’s very interesting. So I’m guessing you can’t get the whole link. Just pieces of it right? Hmm. I wonder if it was posted? I mean, any thoughts about whether or not it was posted? Like on a bulletin board as a suggestion? It could be study for use studying for a course. But they’re not actually talking about in the course. Man now I’m really interested to know they’re using it for two G’s. That’s tough. Hmm. Well, um, I would call the dean back again. And just say, you know, if you happen to know if I mean, it’s gonna be hard to find it’s such a cool thing to know, though. Like whether or not they’re using it, it looks like it’s part of it online tool. Oh, really? So. Okay, so maybe it’s part of software? Well, we can, you know, colleges have their own databases and their own software as a services and their own little things that they serve up. That’s part of like, transcript software, and all different kinds of things. So I’m not sure that they would even know themselves based on that link, but you could send a link this time to and then just say, hey, do you know what this is and what it’s doing and why it’s coming in? Because I’m very curious as well. So what kind of ideas but let’s talk about this a little further, if you don’t mind? Because it’s me and you today, Karen? Um, what kind of ideas are you looking for, like what to do with it? What to do with your show? If we can collect the Wheaton College has found your podcast 100% a no Miss syllabus requirement? Okay, so I was write something about, like, they probably recommended it to one another, which is kind of cool. Let’s just say they’re using it. And it’s part of their curriculum. What would you then do with that information? Would you offer it to other colleges? Because if the answer is yes, put together a, you know, I was gonna say, a media kit, but it probably be more like a press page where here’s mine. Here’s my podcast, here’s what it’s about. Here’s me, these are the things I cover. If you’d like me to come, guest lecture, if you’d like me to come, you know, if you’d like to use it, as part of your teaching curriculum, and I can answer any questions. If you Yeah, you totally could. Yes, absolutely. She says, Can I offer it somehow to other colleges? I think you should do that. I think you should make a list of the colleges. I mean, if you’re in Maine, and there and maybe you’re looking for local, that’s probably best, especially if you want to do like guest lecture and go there and talk. But yeah, put together a press kit, they have Canva templates, just grab one of those and custom customize it to your show, and send it out and just see what they say see what the feedback is. There’s no reason why you couldn’t do that. Um, it’s actually a great idea. And I mean, if you’re interested in being a speaker, I have no idea if you have fear around that or not. Oh, yeah, you could do on site events at a gallery or other museums. Absolutely. And in fact, you can do that now to forget the college’s right the galleries and tell them that you do a podcast and ask if you could have an event there are Can I cover this event on my podcast? Will you give me a press pass? Will you give me free tickets will you give me an opportunity to you know if there’s a famous artists coming in? Is it history because if it is and I just made a fool of myself? No, it’s a National Gallery. Okay. Can you contact them and say, um, you know, when artists come in that you want to talk to and say you know, I would love to cover this and I think I can offer a unique perspective and um, you know, you could even you know, I could we could work together it could be a collaboration so now works okay, so then she writes, I don’t know

how I can monetize it, but it would definitely help with audience growth. Yes, it probably would. You know, the National Gallery and sponsorship, so let me just tell you about a client of mine. I’m a, what’s it called clip that clip out. There’s a show called clip out crystal and Tom they’re married couple to talk about peloton and they live near peloton and they’ve gotten a lot of behind the scenes. Access to peloton from their you know from their board meetings and C level executive information. All the way to product reviews and events, and they’ve worked together on a number of things, but they never had a sponsorship. So that’s why they came to me. Should we try and get a sponsorship? And the answer is? I don’t think so. And the reason why is because once thing, once you get a sponsorship with a National Gallery, they have control over your content. And if they don’t like what you have to say, you’re now an employee of the gallery and you, you would have to change it. Whereas if you keep a little bit of a distance, and they don’t give you money, per se, but it is, it would be great for audience growth for you to have a public relationship with them. I would pursue that first. Right. All right. So the gallery’s government funding, so that’s not possible. So then I think, yeah, I think establishing a relationship where your immediate persona, and you cover events that they have you interview people there. That’s kind of what they do. And if you want, I can give you their contact information, crystal and Tom, if you want to talk to them a little bit about their relationship with peloton because I do think it’s really interesting. In fact, I’m going to follow up with them just to see what happened with that. Because I don’t really know if they ever did get that. So funny. Um, but I think it’s a great idea. So she says, I plan to feature other museums in New Seasons. Are they all in DC? Are you traveling? Because? And then how much is it? Is it one season per museum? Is it based on the exhibitions that they’re having? I wonder if, yeah, you know what, in fact, again, because it’s just you, me, I’m just gonna out about the clip out, um, data, data, data, data, I’m done enough as I’m looking at my email now, so I can send it to you, Karen.

Unknown Speaker 27:03
Clip out.

Jessica Kupferman 27:05
Okay, click OK. It’s clip out crystal Gmail. I’m gonna, I’m going to email it to you if I can. Let’s see. Jax. There, you go along look, okay, clip out. info. And maybe I can even do an intro because I really should follow up with them and see what happened. Maybe I’ll do that too, if you’d like. Um, yeah. I mean, the Smithsonian, I don’t know I lived in. I lived there a very long time ago. Now. I have no recollection of what’s there. Yeah, I think it would be a great idea for you to go to the other museums, especially in advance of seasons. In fact, I don’t know what your next season is. But if you can work on the season, after that, maybe you could have a partnership with some of the people that fund the museum’s. Now maybe I’m getting a little getting a little detailed here. But like, just trying to think I’m looking out the window. Sorry, I’m just trying to think how you could leverage that. I think you should take the first season and your reviews and some of this stuff. You know, I mean, you can even say like, I know that college kids are using it to refer to when they’re studying for X, Y, and Z. And I think you can use that information to sort of convince other museums that you have assets you can partner with. Give me the details. That’s what I need. Okay. I mean, I’m being very vague, because I’ve never partnered with a museum before, and I don’t know what it would entail. And like, my head, always, is stuck in the for profit world. So I I’m hesitating to give you ideas about what’s possible in the nonprofit world if it’s not possible. So like, for example, they have an event and you go cover it. Can you have a partnership like that? Can they associate themselves with media at all? Um, I don’t know. I don’t know. But we should discuss what kind of partnership you want. Is it really a partnership like exactly what do you want to do with them? Do you want them to send you out? And you be the coverage for the museum? Do you want to work with them on content? Do you want to interview someone at the museum and have them tell you what the best parts of the museum are? All that stuff is possible? You just have to ask. She says all the some of them privately owned but budgets are really tough, especially now. Yeah, of course. But that doesn’t mean you can’t have great content from it and use it elsewhere. Maybe once your National Gallery season is done, you could shop that to colleges. You know the content and maybe offer study guides for each pot. Each episode, and that you can shop around to schools, and I’m an offer to guest speak. So that’s one way you can make money is just say, Hey, I just I’m doing this podcast. I’m currently working on the Smithsonian, but my first season was all about the National Gallery. I’ve created lesson plans and study guides. If you would like this, actually, this is something you might be able to sell online. Now that I think of it, if you want this ready made course, about the National Gallery, five here or if you want to ask me questions about it, if you want me to speak about it, or guest lecture, I can do that virtually. I can do whatever you need to sort of offer yourself up in that way. Um, and then yeah, I think, yes, when you go to the museums ahead of schedule, plot out the best case scenarios, what could they give you that would, that would make your other offering the best possible thing it could be if that’s what you’re going for, like, if you do want an online course about the Smithsonian. Um, you can ask questions of the museum curators, the things that would be the most valuable to the audience buying that course. That way, you can create a podcast that’s very content rich, but geared towards college professors. And if you’re not into that idea, for one reason or another, because you just want the podcast to be, you know, the content to be made up at your whim. Then plot out what the best case scenario is, as far as that the right way to say that scenario or that scenario. I don’t know. Anyway, so plot out the best case of action is write it out. I know there are so many paths. Alright, so let’s nail down the direction. Let’s just start with,

let’s nail it down. Let’s squeeze it out. Let’s squeeze it out of this. Karen. I am back. I’m back. Tell me I’m back. I’m back a. I want confirmation before I continue.

I can’t tell. I can’t tell if I’m back. Please tell me if I’m back. Hi. Okay. So there we are. Yeah, hi, Andrea. Yeah, I froze. And you there’s a little bit of a delay. So you’ll have pardon the awkwardness of this conversation? Yes, I’m gonna, I’m gonna pick up with the scenario. Okay. Um, yeah, so based on the base best case scenario, what you want out of it, is what you’re going to ask for now? You’re right, there’s so many options to choose from, what do we choose, and I can’t tell you what to choose, I can only I can sort of walk you through. Like if this were a consulting, like a paid consulting call, here’s what I would say, if this idea appeals to you. The first thing I would do is make a, you know, you don’t even have to do a press page, write a pitch or put together a pitch for colleges about your first season. And then you say, Okay, this is one business model. And you say, I’m here to answer questions. I’ve put together lesson plans. I’ve put together syllabus, I put together study materials, I’m offering it to you at this price, you can use it however you want to use it in your courses for X amount of dollars, if you’d like me to come and guest lecture, or if you’d like me to come and answer questions, it will be this amount of money. And I can also do it virtually for this amount of money. That’s business, plan one. Business Plan two is you take those things, the syllabus, the study guide, the scenario, you know, aside from the guest lecture, and you put it online somewhere as of course, and honestly, it does not have to be kajabi It can just be a zipped download from Dropbox. It doesn’t have to be anything fancy at all. But that’s another thing where I think if you could market it properly and certainly do that within your show, um, you know, if you want to, I’m just trying to think like if they’re listening to the show, what would they need on top of that, and or just, you know, fine write down who would want this, what, what they’re using it to succeed at, and then create the content that they want. would need a round that who would want this? Is it professors? Is it students? Um, what can you offer them that they can’t get anywhere else? And then put that together in a zip file that you can Dropbox. I mean, if you want to get fancier, you’re surely Welcome to I know I always do, because I overthink everything. And then business plan number three is you go ahead of time to museums that you’re thinking about covering. And you ask them if you can, you know, indulge in a temporary partnership, where you have access to the museum, you have access to some of the staff, you can ask whatever questions you want, you can have the museum sign off on or you can be transparent about the fact that you’re, you know, you may turn the podcast, you know, the content into learning materials. Um, but again, I first of all, don’t know if you have to tell them that and also, it’s none of their business. And also, I don’t want them to prevent you from making money doing that, because this Mr. Those places are public places. I know that they’re privately owned, but that doesn’t mean you can’t offer education. So three business plans, there are three business plans, we have the online course, we have the guest lecturing. And the third one’s not really a business plan, it’s sort of more like a prepping for the first two. Number three is you sort of like getting ahead of the first two scenarios. So you’re always one course ahead of what you’re selling. You’ll be selling National Gallery, and you’ll be interviewing at Smithsonian, you’ll be selling Smithsonian, but you’ll be interviewing at, you know, the Philadelphia art museum or whatever. Um, I think I hope that that’s helpful. Because I can’t think of anything else that you could do with it. You probably know better than me, if you’re in this world.

You know, what people want and need, you know what they’re studying, you know why? You know, who would need this product, you know, what you want from the curator in the museum. This is the downfall of having a consulting session with that’s a one sided conversation. Because in a two sided conversation, we would get to the meat and potatoes of what you really want and the information that you know that i don’t i know, business plans and business, what’s the word? What’s the word when you have like a strategy, business strategy, that’s what I know. And then I just looked at myself in the I just looked at myself in the video, and I realized I’ve got my hair in a messy bun. My hairdressers mom has covid. So she hasn’t been able to dye my hair. I’ve no makeup on and a tie dye sweatshirt. And I’m like, I am very proficient at business strategy. But I am. Looks can be deceiving. I am very proficient at business strategy. So I’m good. I hope that was helpful. I cannot wait to hear how it works out what happens about it? And yeah, I mean, I know it’s different. So. So if you want to follow up with me, you can do email, or you can in here you can DM me in the squad, you can also post it in a forum. feedback on the QA is, you know, you can I think you can create a forum. If not, you can ask me to do it. Um, that was really fun, though. That was pretty fun. And it’s funny because I wanted to do a hot seat today. And I thought, well, I’ll just, you know, answer whatever questions that have and then I’ll pick a pick a hot seat. I’m so glad that I got to do that with you. Okay, so Andrea has a question. I know you have a media kit template for sponsors. Is there anything you would do differently or highlight in one tailored for bigger name guests. I have a client going for bigger fish they want audience numbers are good. But I want to give more useful context to Yes. So find out what the guests wants. If it’s if they’re an author, and they want a book. They want book sales. You can give them statistics on how often podcasters take action on podcasts advertising, if they are if the name is a like Barbara Corcoran, for example. I don’t know what she’s trying to sell. So but I mean figure out what the person wants and needs. Like Renee brown would probably be selling books. I don’t know who else you would be going for like Ellie brown or Mari Smith. They you know people are selling consulting some people are selling books. Some people are selling courses. Whatever the thing is that they’re out to get, you need to tailor the media kit to show that your audience is the exact right people that are going to jump right on top, whatever it is that they’re selling. So if that’s the audience numbers are good, but but audience numbers doesn’t exactly mean how? How many audience numbers can also mean what percent are female? What percent are under 21? What percent are married? Okay, celebrities advocating for mental health awareness. Okay. That’s they are, so what they want is to help people. So, on top of your audience numbers, I would definitely put in some statistics about mental health and mental health awareness. It’s a mental health therapy trauma podcast. I think I would put in some numbers about the problem, even though I you know, and I know they know it, they know they know it, but it still is to know that they know that you know it. Haha, that was clever. So if you can illustrate that somehow, you know, what a prominent is, and that you know, that they know that and that you’ve been following what they’ve been doing. And then you show, you know, these are my audience numbers.

Unknown Speaker 41:22
This is

Jessica Kupferman 41:25
the IRS, these are the results, you know, and then I definitely think some testimonials and feedback about how the podcast has changed lives. I’m assuming you’ve gotten feedback, if not ask for it on your next show, but get some quotes about what a difference the show has made. Because if celebrities are doing this to make an impact, you need to show them that you are the train that’s going to reach that impact station. So that’s what I would do. I would I would frame it around the cause, frame and around the fact that you’re a worthy, you know, you do have to sort of show that you are going to hit enough people and affect enough people where it’s been worth their time to be interviewed. Because celebrity I mean, I don’t know because I have not interviewed that many. So I don’t think I’ve interviewed any celebrities, like little celebrities like Toby or what’s her name from performing America? Oh, my God, I don’t even remember. That’s sad. Tory Johnson. The impact station? Yeah. So um, I don’t know if they’re funny about their time. I don’t know if they don’t bother. Unless it’s like a million people. I don’t know. I hope that that’s true. Because if so I would make them highly hypocritical. And also, this is the perfect time to reach out because they’re not doing anything else. All production on TV and movies is basically halted. They can’t go speak, they can’t do anything. If they say no to you in the next two weeks. They’re just shitty people. That’s what I’m saying. They’re just shitty. And that’s your pitch. If you say no to me, you’re just shitting. Can you just write that? I think that would get you a lot of interviews. That’s just my opinion. I’m gonna take a break for a minute, because now I don’t even know how far behind me guys are. Oh,

there’s no reason they won’t do it. I would I would ask for half hour. At minimal. I wouldn’t ask for it. I mean, just just try. I mean, if it’s longer than a half hour, that’s fine. But I can’t ask for 15 minutes and getting a lot of information and I can’t see asking for an hour and expecting a yes. So it’s going to have to be a half hour of their time. We’re going to talk about your work with this cause we’re going to talk about why it’s so important. We’re going to talk about your experience with it. I just know it’s going to help thousands and thousands and thousands of people and that’s my mission. And that’s what I’m trying to do. And just hammer that home, hammer hammer hammer. And I’m gonna have to know what happens. I want to know who you get. I want to know if they go on I want to know if they’re shitting I want to know everything I I’m gonna I’m gonna demand that you tell me Andrea, what the result is from this advice. And if you get nothing and they are shitty, I’m going to need to know that too and who it is so that I can boycott everything they do from now until the end of time. That’s what I’m saying. Okay. I have other questions. Take a look in this or so. Okay, Monica. I would like to start a podcast but I don’t know where to Start. Okay, this is a great question. And for those of you who have been podcasting a long time, and you and you and this is old hat for you, uh, let me know, let us know in the chat if you started the same way. So I will tell you what, how I started a podcast and then I will tell you how LC starts a podcast by asking the question, what am I trying to do in the world? Who am I care to the wladim? On your good side? I really have no effect on anything. So it doesn’t even matter. I cannot affect anyone’s life in any way positive or net? I mean, hopefully positive, but certainly not negative if I am so inclined. Okay, so back to you, Monica. So she would ask Who do you want to be in the world? What is this podcast offering to our society? What is it changing? What does it help? And what is it representing? She would have you write out your mission, your vision, and everything you know about yourself and and why this podcast has to come to light? And then maybe she would have you name it? And then she would have you. You know, come up with a brand or maybe a website and then Off you go, you start recording should probably have a record pretty soon after this just to get a feel for the mic. How you sound? What format? Do you want it to be interviews? Do you want it to be a solo show, etc, and so forth. I do not start a podcast that way. First, I think of a name, then I make sure that the website for the name is not taken. Then I buy it, then I get Instagram, Twitter, Facebook, and all the things with that name. Then I create a logo around the name. And I and I picture what it’s going to look like when people come across the cover art. And I’m not saying LC is not highly visual, because it’s possible that she is but I’m a visual enough where if I can’t envision the show, like on people’s computers or in their phones, I can’t think about what I’m going to talk about unless I know what it’s like physically but looks like which is now saying out loud. realize it’s very strange. That’s a strange habit. Her way is probably better. But But if you’re a visual like that, and you need to see then do it that way. Get a visual. Think about colors think about then through that you should be able to like through that. For me. That’s what helps me think about do I want this to be a sophisticated show? Do I want this to be an uplifting show? Do I want it to be serene, that would help me figure out like what it looks like. And that also helps me figure out who it’s going to be in the world the show. So that’s where you start. Since you’re in the super squad, there’s a podcasting. There’s a podcasting kit, like a GET STARTED kit, called hold on a podcasting planners kit. and download that it’s a checklist and a workbook that it takes you through all these questions. It’s something that Elsie and I built together, so you get the benefit of both of our approaches. But it also has a checklist about geared it covers

branding, it covers format, it covers mission and vision, it covers what you need for each type of show, whether you’re going to do interview, etc, it will help you start off on the right foot. I mean, it does not recommend gear, it does not recommend holding, it doesn’t recommend you know some of the software and platforms that you need. But we’re working on a resource bank for that. So I’m hoping to have that for you guys relatively soon. But either way, start with I mean, start with the concept and flesh it out a little bit. Another thing I did when I was very first starting my show after I figured out what it was going to look like was I made a list of all the topics I could possibly cover. So like for like my first show is lady business radio. And I remember writing out like, you know, do our husbands support us do our kids get in the way, do we? You know what happens when we have a book tour? What happens when we’re speaking what happens when we have to make dinner? What happens when someone’s sick? Who takes the babies when someone’s sick? Isn’t equal isn’t not equal? How did you get to where you were, you know, I just listed it all out. Because once you have 20 topics, I mean, that’s half a year, there’s only 52 weeks in a year. So if you can come up with 20 titles, you got six months where the shows and then through doing that six months, you’ll have another six months because stuff will come up and you’ll want to revisit it. So, um, that’s a very interesting question. I’m glad you asked it. Um, repeat the name because she said Yes, please I too am visual. Can you repeat the name the name of what sweetie? posted, this is the QA CD and posted in the chat because I’m a little bit more I can see notifications from the chat but not the QA. So I didn’t know you were typing in there. Repeat the name of what my show is lady visit Oh, podcasting planning kit. Yeah, you know what, let me find a link to it. I’m going to go in the squad and find a link to the exact thing I’m talking about. Because I know it’s a download and fill out audible thing. podcast planning kit. I’m gonna here’s the link to it right now. Here you go. It’s a handy it says that’s a handy dandy work but I’m going to post it in the chat Monica Okay. Yes, not every show has to be an interview show. Of course not. But an interview show. That’s fair. An interview show does help you with industry relationships. Because if you’re if you’re seeking knowledge and you’re seeking to be known in an industry and for me at that time, it was like you know, entrepreneurship and digital marketing and things like that. I wanted the opportunity to interview people that were big in that world. And it helps you create relationships with with strategic allies, if you will. So yeah, podcast cleaning kit that’s now in the chat. And I have only about five more minutes because I have to go pick up my schnoodle from a from school, he’s gonna be coming home from school soon. So Monica was that helpful the podcast planning kit, the link is now in the chat. Um, podcast planning kit. And there’s two downloads there’s a checklist and the kit which is more like a work that the kit is basically a workbook and that should help you go through the things you’re welcome as far as what podcast you should look at I don’t know I wouldn’t look at podcast specifically if you want to look at mine It’s lady business radio but it’s been defunct for like five years well, my little boy is turning six so six years because I stopped doing it when I got pregnant with him. But um all of you who have been helped today I need me to know if it works out you have to tell me if we get business straight you know if we get business from our art, podcasting and our museum podcasting, I need to know if we get celebrity interviews and I definitely am going to know Monica, which approach you took Do you lay out the logo and the cover are before you figure out exactly the shows about Do you already have a name? Or do you need to flush out who it’s going to be in the world first I cannot wait to find out thank you guys so much for being here today. If you have any further questions, put them in the squad LC and I will answer you can always email me Jeff at She Podcasts Comm. I love your questions. I love helping you. I love doing this. Thank you guys so much for being here today. I hope you have a wonderful day and a wonderful Halloween. And I’ll talk to you guys soon. Thank you. Thank you. Thank you, ma I

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