10-28-21- Traci’s Coaching Call- A blast from the past and getting high profile guests.
[00:00:00] Hey Lindsey, and then to admit CME to get everybody else admitted. So hold on just one second. I just said maybe there’s no class. I was checking my emails. I’ll check in the Facebook. No, you’re good. I just usually have to make her the host first. So just. We got tons of people in the waiting room. Let’s see.
You guys don’t have an automated email that goes out every week. A yeah, we do. Sometimes I get it sometimes I don’t like I didn’t get one. Okay. [00:01:00] Well, that’s good information to know. We’ll chat. We’ll check on that. Um, Melanie, I’m so excited to see you. Hello. I’m trying to come back to the world. I’m so excited to see everybody, but it’s just been awhile since we’ve seen Melanie and do you, and I see your Facebook.
See, all these things that have been happening in your life. So I kind of understand why you haven’t been here in a while, but I’m so glad you’re back. Um, all right. Everybody kind of have a full house today. People are still coming on. See new face familiar face. Love it. Happy Thursday. Yeah. So who wants to start with some wins?
I have a shower today for the first time in 10 days. Oh, well that damn that’s a win in maybe a little TMI, but we’ll take, I [00:02:00] had surgery and I couldn’t, uh, get anything wet or anything. So I, and I could barely stand. And so I’m very excited. I could walk kind of without crutches. Uh, well, I mean, yeah, you went through a pretty rough surgery, so that is definitely a way to dig out.
But other than that, no, I’d rather wins. Happy to see everybody.
All right. Well, we are, I love Cheryl. She’s finishing her breakfast. Okay, awesome. Um, hello Judah. Hello, Jen. Okay. So who else wants to share when, or introduce yourself if this is your first time on the call, if you’re new to the call and haven’t been on the call for awhile, we’d love it. If. Introduce yourself and share what your podcast is or what your concept is.
If you have one and we always like to ask you to share something interesting about yourself that maybe no one else even knows, but just something fun. So, um, feel free to do that. Or you don’t have to do anything because there are no [00:03:00] rules, um, except for, just to be kind, that’s our only role. So, um, okay.
Well, Diana. Hi. Hi everybody. I’ll go. Well, this is a win for me. I have increased my subscribers in, uh, on YouTube and I’ve been getting like so many more views in the last month. And so, and it’s all my headliner videos because I upload those and those are what’s driving the subscribers and the listens.
And with the T one of my top videos is the one. That I did with Judah on, uh, Erika Gerardi so, uh, yes. Isn’t that cool. And yes. And so that is getting a lot of views right now. In fact, what I was, I was looking this morning, I saw the number go up. [00:04:00] I thought that was interesting, but yeah, all of a sudden, I don’t know what’s happened in the last.
Six weeks or something. What do you mean by headliner episodes with headliner videos? So those one minute, um, videos that I create from the podcast and now audio grams that you’re just putting us with static graphics. Yes. Well, I change them out, but yes, I. It’s about my podcasts, about TV and film for those who don’t know.
But yes, uh, I will put graphics up and change them out. I don’t leave just one graphic. I, I change them out. Guess that’s me because I love TV and film. So. I hear what people are saying and see different graphics that pertain to the visual montage with the sixties. That’s correct. Gotcha. What I’m doing. So that can be done for those [00:05:00] of you who are maybe not currently using audio grams in general to post on social media or otherwise there’s a company that is way, which is Debbie a V V e.co.
the.co is very important. Cause otherwise you won’t get there. W a V V e.co and then headliner and headliner is also integrated into Lipson. And so that also can be efficient. So you don’t have to go outside a third party. And, uh, so those are your, so what she’s talking about due to the audio grams, which you are utilizing, but I don’t know if you’re uploading those to YouTube or not, but maybe that would be a good suggestion for you guys who, um, you can directly connect in some platforms like lips.
And for example, you can direct connect to YouTube. So your episode can automatically post to YouTube or you can manually upload. Your audio episode to YouTube, but what’s working. It seems like which is a great tip. That’s working to get more [00:06:00] engagement on YouTube for Diana is uploading the 62nd audio grams with visuals.
So good to know. Yeah, they can be different lengths if it’s just that mine I create for Instagram also. So they have to be under a minute. So that’s why mine are only about. Long. Right. And that’s what we, we always produce them at 50. Our team always produces them at 59 seconds or less because of that.
And so that’s why, but to your point, if you have the time and the bandwidth and you want to create a longer segment, then you can upload that to YouTube in the shorter version to Instagram, or just know that if it goes over a minute, it’ll still post to Instagram. It’ll just go into the reels and it won’t play within the feed, the whole thing within the feed.
So. Good stuff. Love the wind between two pod hats. She podcast hers, working together, interviewing each other [00:07:00] and helping each other’s audience grow. Yay. That’s a win. I’m going to steal that one from my wind. Yes. All right. Who else would like to share? Update or success or say hello, Cheryl. Hi. Hi. Good morning, everybody.
So nice to see you. Um, I’m starting to love Mondays. Not that I didn’t love Mondays before, but you know, Monday can have a feel of. Oh, I really loved my Sunday. And now it’s Monday. So, you know, last Monday I shared with you that I was, uh, nominated for, uh, a week ago, Monday when I got back from she podcasts live, nominated for a service award for my podcast.
And then this Monday, uh, the same people. I love these gals. They’re fantastic. They sent me a link to. A feature article. I got in the blog from [00:08:00] national podcast association. And I think you saw Tracy. I think you might’ve even put a mention on it, but that was very cool to get featured out of all their members.
And then I had a on-camera interview. If anyone is familiar with the hydrant or not familiar with the hydrant, it’s a really fun. A video podcast, if you will, mostly people in the voiceover business, the host is a lot of fun. He usually does just eight minutes. He posted mine at 10 and we did a longer, so he tried something new with me where he posted the kind of 10 minute video.
And then on his website, he has the full interview. So that was really fun. And I’m starting to get some traction from that. Very very, very grateful. And I’m like, oh, I’ll just wait until next Monday and something else will happen. So, um, and then I did get a Pearl of wisdom of something. So when we get into sharing tips and whatever, I can share that later, if you like, oh, that’s great.
And I have something funny to share that has to do with these Cheryl. So you guys probably remember that [00:09:00] Cheryl interviewed me on her podcast and she shared the audio grams became audio grams that she shared with. Was me talking about how I used to do, um, prank phone calls in college. So we all know I’m a little older, so we didn’t have the internet, or we didn’t even have cell phones cause I’m old.
So we had landlines and I was at an all women’s college my first two years. So we had to create our own fun. So Cheryl shared this audio clip out about how I was talking about how I used to do prank phone calls. People would line up outside the door with their phone cards and how it do these prank phone calls.
So Sunday night I get a phone call. From four girls that I went to converse with, they were all together on a girl’s trip. They, they listen to Cheryl’s. I haven’t talked to these girls in [00:10:00] 20 something years. I am not kidding, but they, one of them still have. And testing is probably my best podcast, testimonial story like ever.
So I am sitting Ellen Sunday night and they used to call me T or T-Bird. Okay. So I’m sitting in sitting Sunday night, I get a text message that says, Hey, T-Bird, you’re about to get a blast from the past. Like what? And so then I checked my voicemail and they had called me, so I called them right back. It was so fun.
We laughed until we cried. They were cause they were there in the room when I was doing these prank calls. But their purpose of them calling was to fuss at me because apparently on the podcast, I said that converse was very boring and they said that they wanted to clarify that they were not boring.
Then I was allowed to say that converse was boring, but I was never. [00:11:00] Say that they were boring and clearly they’re not. So Cheryl, I cannot tell you how much joy that brought me to have those people blast from my past, like they were on their own little mini girls trail. And call me to share with me about listening to the podcast interview.
Well, doesn’t that show you? A never know who’s listening and how it can connect you with people that you haven’t spoken to in 20 years. That’s really, I can’t tell you how happy that makes me, I mean, for this call, because I really wouldn’t share it with everybody, but I have said multiple times that Cheryl did one of the best interviews.
I had the best interview prep and I’ve been interviewed a lot, a whole, whole lot. And she did some of the best interview prep that to this day have, has not been met even remotely close and expectations. And clearly if she was able to dig [00:12:00] well, she didn’t even mean to dig that up. She didn’t know that, but that was, she asked me a question that then I had to explain why there was a character named Eunice led butter that actually won an Addy award.
And Eunice made her debut at the converse folk. So yeah, she’s alive and well. And, uh, my friends that I hadn’t spoken to it, I mean, we just, you know, college friends, right. You don’t really keep that that’s 30 years. So anyway, that is really the power of podcasting right there in a nutshell. So. Tracy about my daughter just graduated from college, um, earlier this year and she went to school, um, just a town over from converse.
She went to Presbyterian college, but she had two friends that went to converse college and just graduated from the. My daughter’s like, why would anyone want to go to Congress[00:13:00]
to converse? I grew up in Virginia and I applied to two schools, the university of Virginia and converse. So we know how that turned out. I just never thought in a million years, I wasn’t going to get into university of Virginia. So I applied to converse for my two PS. My mom. Nothing about me,
but it was pretty funny. She always highlight just a highlight, such a joy. So thank you for giving me that joyful moment. All right. I’m in Sandy and Viva the power of connection for all of us. Absolutely. And that is why I love podcasting. So, so much. Um, all right. Um, who else would like to share? I know it’s going to be hard to talk, getting called by your 20 plus year friends, but yeah, Jessica.
Hi, I hope everybody’s doing [00:14:00] well. I know I’m not on like consistently things have just been really crazy. Um, a couple of wins. Uh, first we, me and my friend, pat, who hosts the podcast, uh, we held the first event for Latina equal payday or inaugural event on Friday. Um, we literally did it in three weeks, so it was.
It came out really, really well. People can’t wait where we decided we’re going to create a business around it. So we’re going to do quarterly events leading up to Latina or payday. Um, so if you’re not aware of Latino, payday is a day that it actually takes 23 months for Latino women to make the same amount as a white non-Hispanic map.
Um, so we make 55 to 57 cents on the dollar. Um, we are the lowest paid demographic, uh, generally, and this is, you know, combining all of the different things. A lot of it has to do with domestic stuff and everything like that. So, [00:15:00] um, you know, we have to share the information we have and how to advocate for our.
So we have done that. We’ve created these things, this event around that, and we’re going to be creating more. So that was a win. Um, last week I also interviewed Liz Hernandez. If you don’t know who Liz Hernandez is, she actually used to be power 1 0 6 big boy in the morning. Um, then she went to MTV. Um, then NBC.
So she was like access Hollywood and the channel, and now she has her own company called word of full. So within the Latino community, she’s really particularly, she’s really big. So her podcast comes out next week. And then today at two 30, I’m interviewing Jasmine star. So, um, I’m really excited to start getting some more, like I want to get.
The non high-profile people as well, but sprinkle in high-profile people. Um, so I’m really excited that I’m starting [00:16:00] to get leverage in that. And Jasmine star, we’re recording it now, but hers is going to be the 100th episode, because as like, as of yesterday, I’m in 91 episodes, deep in the podcast. So. I just so crazy to think, like, it feels, it feels surreal.
Like once I hit, like I, knowing that this interview is the 100th episode, it really feels surreal to be perfectly honest. So, um, I’m really, I’m just really excited about that. I feel like there’s, you know, um, momentum happening and it’s taken awhile, but you know, it has it at the same time. Right? I’m not even two years in yet February.
I’ll be two years in. So. It feels like it’s going fast, but then like, it’s just this weird, surreal type of thing. So, um, well, congratulations. First of all. Yeah. Sierra. Woo. Um, can you share [00:17:00] some tips with the group about how you secured the high profile guests for your podcast? Because I know there are several people who would really like to be able to maybe put some of your tips into practice.
So I had actually met Liz a couple of times and hers. I become like friendly acquaintances. We’ve become friendly acquaintances. So, um, when I asked her, so my birthday is on Tuesday. So I was like, Hey, will you come? Cause I had told her I wanted to be on the. And then I was just like, will you be my like birthday guest?
And she was like, yeah, absolutely. Literally it’s just asking. I always say like, the answer is always no, if you don’t ask the question, if you, I feel like I probably like say that so much, but it’s really true. Um, with Jasmine star, it was the right place at the right time. Like never let moments pass you by.
I was at, this was literally three [00:18:00] weeks after I launched the product. I don’t even know if it was three weeks after, maybe two weeks after I launched the podcast, I was at social media marketing world and she was one of the keynote speakers and I was volunteering and I. Mr. Keino cause I was trying to hurry up and get her keynote.
I missed it, but she happened to be in the lobby with her husband and I could have easily just been like, Hmm, cowered away. No, I went, waited. I went, there was like nobody around her. I went, waited and I told her on the podcast, I said, I’m part of social curator. And I just watched a podcast. I have. Three four episodes in, I think, four or five at max episodes.
And she loved the name of the podcast. And she was like, I will be when you hit 100, I want to be your 100 guests. And so I had that in my head the entire time. I was like, okay, I’m done. She’s going to be my mine. She told [00:19:00] me she’s always, it’s, I’m a make sure to hold her accountable. And so when it was coming.
I messaged her and I on Instagram. And I said, know if you remember me, but we met as social media marketing world. And you said you would be my 100 guests and we’re coming up on episode 85. I know you get busy. So I wanted to reach out and she was like, I’m a woman of my word, emailed this person and we’ll get it scheduled.
And that’s what we did. I mean, I could have totally easily. Let it go. No, it was always in my head. Like, no, this is going to happen. Right. And I have a list of people and I’ve started sending other emails. And I feel like even if it doesn’t happen now, like it will happen. Like, and I’ve just like, I don’t doubt myself.
And what is really wonderful is because Liz is a journalist as well, or is a journalist, she’s a journalist in regards to all these other things she does. Um, [00:20:00] when people, when I always get. Nervous when I’m interviewing journalists or other podcasts I want, you know, and she was like, have you worked in news or radio or TV before?
She’s like, your questions are always, she’s like, your questions are so insightful. Like you really draw stories out for people. And I was like, so it makes me really excited when I get those types of things, because. It’s important. Right? Like my purpose is to tell the journey and the story. And, um, so just like I said, like just send that DM, send that email, the worst people can say is no.
And that doesn’t change your trajectory. Like your fear, if you’re on one trajectory, if they say no, that doesn’t change. But if they say yes, that could change. Love it. And also, um, don’t give up after the first message either. Like it can take anywhere between five and seven messages to [00:21:00] create action anyway, no matter what you’re, um, reaching out for.
So you don’t want to stop somebody that’s for sure, but just don’t give up. You know, after one or two messages because you, you absolutely just never know. At what point in time you might hit somebody. And then we’ve talked in the past about using the DM strategy of sending a specific episode link and, um, not the link to your show.
But it linked to the actual episode that might bring that person value or might give them a really good idea of why they would be a fit for your show. And so at that point, you’re really showing what’s in it for them not what’s in it for you. And so just keep in mind if you’re marketing your show through DMS, don’t send a link to the actual show because if you think about it, they be given them Spotify linked to your show.
They land on Spotify and they just see a feed of all your shows, right? But if you send them a specific episode link to a certain show that connects and adds value to [00:22:00] them, then they’re going to click on that link. It’s also going to give you a download, but it, but it’s also going to really show that you curated this specific episode out of your feed specifically.
Specifically for them. So there’s real value in that. Um, Melanie, you shared in the chat and I would love if first of all, please catch us up on all the things that are happening with you and your podcast and everything else that’s going on. And also share your story about your high profile guests. The, um, well, I’ll say I’m in a big, I’ve been hitting the pause button for the last couple of months.
We live in new Orleans and so we. Evacuated for hurricane Ida. And we didn’t have any damage, thankfully, but we just had a lot of, um, my dog died with us while we were gone and we buried my mother-in-law and mom, like it was did, I got a concussion and then my son got a concussion and it’s just been like, blah, blah, blah, blah, blah.
And so the, um, so I haven’t really done anything, but my plan I’ve I’m I have [00:23:00] identified what my movement is and I really like I’m a Cisco. In Vegas nerve expert in conventional terms, but I work a lot with storytelling and the body too, you know, and connecting that to the vagus nerve. And so, uh, my movement I’ve decided is going to be the answer is in your anatomy.
Oh, I love that. And so I might rebrand my podcast around that currently it’s embody your star, but it’s a little, you know, I just might. Um, anyway, so that’s kind of been my current thought, but my website is getting redone and I’ve hired a copywriter. So like I’m just kind of setting things up, you know, and really like, I really want to position myself for a keynote speaking and things like that.
And so I’m just kind of getting all of that stuff in, in order and written and language that I’m not always very good at writing for, like in terms of website copy. So. [00:24:00] I think the way I got my, I got a best-selling author who I just adore, like have been a huge fan of for many years, Dawson church, uh, as my first podcast guest last year, which I, I interviewed him like about a year ago, December, and he is, um, another woman I know that has a podcast and that I’m friendly with.
Booked him. And I just asked her, I said, how did you book? It’s amazing that you got us in church. You know? Cause in my head he was just like, not accessible like that. And she said, oh, let me introduce you to his agent. And so she introduced me and I emailed his agent and he said, oh yeah, you know, he had a new book out at the time.
And like, he, like, he was just willing to talk to anyone and to like, oh, he’d love to like, you know, here’s this here’s some times. And it was. It was completely effortless. Like I didn’t even have any episodes to send them because I had to started it. I thought for sure that they would want to that me a [00:25:00] little bit or something like that.
And they really didn’t care. They were like, yeah, we’ll come. We’ll talk anytime and that, yeah. And that further reiterates to the timing thing, because like you were saying, he has a, had a book coming out, so that’s something you can also do is you can, if there’s a specific target list of people that you have to get set a Google alert for them or something like that.
And so then when something pops up and they, they are in the news or something like that, you could use that relevant information. Yeah. Tabak either into the message that you send or knowing the timing could be right this time. So, yeah. Love that.
Okay. I just want to make sure you were finished Melanie before. I think, I think that’s all. I don’t have a lot to say. I suppose I would love any feedback on how the answer and you’re an app. The answer is in your anatomy lands with you. Um, James, I mean, I love it. [00:26:00] I love it. I’ve got a background in massage therapy, Chinese medicine, meditation.
I love it. And it’s, I find it especially useful for clients and people when they can relate what’s going on to space. Elements. So anything psychological thoughts, feelings, we can bring it into the space. They have a way to ground it. And it’s almost impossible to separate out the language from the space anyways, in the body.
So I love it. And then until like my clients, you know, and I know the healing people really get it. Part of where the inspiration came from is that when I, I am, uh, I got recruited to be on the board for my local chapter of the national speakers association this year. And so I joined NSA national and they have a, um, Like, and then you set up your east speakers profile and I joined my local convention and visitor’s bureau and problem solving is literally a box.
You can check on forms when they ask what you speak on problem solving, check, and that’s [00:27:00] fundamentally what I do and this and what I’ve created as a paradigm for problem solving. That goes well beyond the body. And so I was, it was sort of, the inspiration was kind of like. What, you know, just sort of getting in that problem.
So, you know, if that’s what people are like, something people really look for speakers on that it would, um, that it just was a good fit. You know, that the answer is in your anatomy. What questions do you need to be at? Love that. Well, James, hi everybody, everyone, Melanie. I do love that. And the answer is in your anatomy and, uh, Jessica, by the way, congrats on that hundredth episode, coming up with Jasmine star.
That’s amazing. Really. I love the persistence of that. That doesn’t happen unless you follow up. So good stuff. I think my, my, um, my share, I, Cheryl Highline, I [00:28:00] looked up Solvis awards this morning. I mean, that is so amazing. There’s only a hundred categories, which is not a lot for the body of work. And I have to say this and it may have been said last time, but I missed it.
You’re on a short list of nominees along with, uh, Barack Obama. Did you know that
that’s not the time for humility. You need to share this kind of stuff. Well, you, you don’t understand the snot tears. I cried. Okay. Let’s get real now. All right. So, uh, Monday morning after. From, you know, a late plane flight, like we all did. Cause we, you know, anyway, and my friend said, congratulations. And by the way, even if Barack wasn’t there, the two women I’m nominated out of the five in our category are superstars [00:29:00] in voiceover, like massively successful.
But I know who some of the like Laraine Newman, I mean, I looked at that. This is a G I send to my husband and this is a joke and I don’t want to make this all about me, but I just going to let you know. So I did my snotty tear crying, and then I compose myself and then engaged with, you know, these other women.
So, uh, thank you for even looking into that. Yeah. It’s not even real. It’s like what? What? So, um, now I’ll take that back.
it’s in December. Are you going? I want to, but it’s, it’s at the Guggenheim museum in New York city. They’re doing a very small that usually it’s a much bigger award show. Uh, but because of COVID, it’s very limited in tickets. So. I’m trying to think of, you know, and it’s December 18th or 19th, which is the week of Christmas people traveling.
What is that going to mean for [00:30:00] hotels, planes, you know, all that stuff. So I’m trying to figure out if that’s possible. So, um, I live here. Okay. I love that. I love that,
but I’m just saying like, I’m just calling you out. Cause I love you. Like that’s all made up just to figure it out. Don’t miss that. Okay. Okay. All right. When I’m in a lifetime opportunity and that totally realized like, like it’s frustrating, you have to fly across the country. There’s so many factors involved, but yeah, I mean, that’s kind of once in a lifetime, I’m going to receive that.
Thank you. Thank you. Thank you. And that’s not a coincidence that James looked it up. Then brought it up then. So I think it’s just the message you needed to hear today. That’s saying, thank you. Thank you. Thank you. I’ll just going to receive it because now it’s the third time it’s come to me. So I got to pay attention to that.
So they’re going to at least mention your name and the nominations. If you don’t [00:31:00] win a little snippet of your yeah. I mean, come on. I got chills and that’s useless. Like, I always say, if I get something from three different ways that I have to pay attention to it and when I get chills, I know it’s the right thing.
So I’m, I’m not you, but I’m living vicariously through you right now.
All right, Jen, in New York city, how are you?
Um, I’m good. I feel like it’s been so long since I’ve seen you guys. I miss you all. I’m busy, busy, plugging along. I launched after actually Tracy, our last conversation. So I launched on this week’s podcast episode. And then now I’m an eight week. Program called hack the holidays, which is really just going through the holidays with support around health and wellness and all that stuff.
So, um, got that up and running since the last time I was here. Um, [00:32:00] and you know, this show is just plugging along, doing the things I’m booked through like June with interviews, which is sorta crazy, but, um, Yeah, I don’t know. I think that I’ll just keep going and just keep going. So that was a let’s let’s provide everybody a little backstory on the, this was a pod have office hour conversation that we had, which I love it.
When you guys take advantage of those, they’re really fun for me. And I had some really fun conversations yesterday. And November still has slots. Okay. So that being said a little plug for the office hours. Cause they’re free. Like they don’t cost you anything you should. I mean, I don’t like the word should, but it’s always fun when people connect with me during office hours.
I love it. Um, but when Jen, we were talking, I think the most important thing I’d like to share about this, but I really want you to share is that Jen came to the office hours basically. Like I just need you to tell me not to do anything because. [00:33:00] Because she had the itch that she wanted to shake something up, change something, do something.
And everything that she has in place is working really, really, really, really well for her. And sometimes the advice is don’t shake it up because don’t broke. If it’s not broken, don’t fix it, which led to a conversation that I’ll now let you take over and explain that you said if we, if you’re not. Change something.
How about create something? So there you have it. Yeah. I mean, it was just sort of like planting a seed of, um, you know, what, like, I don’t know. I feel like when we get to this time of year and everybody’s planning for next year, like, what changes are we making? And, you know, and I’m 120 episodes in and like, is it, you know, all this conversation.
And I feel like. I’ve basically been doing the same thing for a year and a [00:34:00] half, like about a year and a half ago is when we added the nutrition nuggets and like three months before that is when I added ads. And so I’ve sort of been in this plug and play ish, you know, situation. So then. Um, anyway, looking at sort of like the product offering that I have.
And, um, I don’t even remember where it came from, but we were sort of talking about, you know, like the holiday season and whatever. And I think what we were talking about, if I’m remembering correctly is that it was, it wasn’t really the right time to make any changes in the podcast itself because the podcast itself was working really well.
But what are some, I mean, everyone. Talking or curious or asking around monetization about the podcast. Right? So monetization doesn’t always happen with a direct connect between putting a traditional sponsor or advertiser within a show. Cause to action can be driven back to an online program [00:35:00] or generate revenue through events or things that can.
Use the phrase, continue the conversation outside of your podcast with your audience. So as a way to create something and satisfy our entrepreneurial visionary spirit that we all have without clunking something up, we thought, well, a lot of people wait until the new year to start there. This is, I think exactly how it happened.
It was like everybody waits till the new year’s to actually. To fix what they, what they did over the holidays is you actually didn’t go off the rails during the holiday. So you didn’t have anything you had to fix. So that was the conversation led to, and I loved the branding that you put around at hack the holidays.
It came around creating a. Supportive program for her audience and her community that could actually stay connected with her during the holidays. So they didn’t have to retroactively fix the damage [00:36:00] done. So that’s that’s. Yeah. And then, um, I had a listener, send me a message of like, you know, W w she sent me something about, um, a topic idea, and then I said, you know, anything else?
Let me know. And she said something about the holidays. And I said, it’s already on my agenda. And then I thought, well, let’s do it sooner rather than later, so that I can actually talk about Halloween, um, in the holidays conversation. So then I ended up calling him the episode, the same thing as the program and use the episode at the end to tell everybody about it.
So that just went live yesterday. So. Love it that, um, leads me to something that I talk about quite often with our clients on a one-on-one basis is I talk about, cause to action in what we talk about in produce your podcast land is that you have the ability to actually. Cushion to calls to action, but they ha they can’t be confusing in [00:37:00] terms of, you know, when the confused mind says, no, if there are too many options, they don’t know what to do.
Right. So in your clothes, your call to action needs to be really solid. Evergreen, not Tom sensitive, whether it’s sign up for my newsletter or get more information from my website. Are, you know, follow our, follow us on social media, link, our follow, you know, our show and leave us a review. So that’s like your that’s like your solid call to action that doesn’t change unless you invest in redoing your voiceover and your, and changing things up.
But then before you wrap up your podcast, We talk about what’s called the warm call to action and that call it the warm call to action, because that’s your personal invitation from you to your listening audience, where you’re asking them to do something, whether it might be, find out more information about half of the holidays.
That’s that says time-sensitive warm invite, call to action, where you’re capturing people in that moment with an idea program, [00:38:00] a thought or an awful. That’s something that you want them to remember and do. And so when you have the, when you look at it as a warm call to action and your solid call to action, it really opens up possibilities because they’re one of the things that makes podcasting is great as it is.
Is this loyal engagement that your listeners have with you as a host. And there are some really strong statistics, like some numbers I’ve seen as low as, but still very high, 73%, all the way up to 93% of your audience will engage in the product or the library. If you’re reading elaborate from a brand.
But let’s not forget that that also means your own lab read for your own programs. And so those conversions it’s 73 to 93% are really, really high based on anything that you get off, email newsletter, openings, or social media [00:39:00] conversions. So never underestimate the power of the ass. Love, love. Jessica’s quit.
Put it in the, put it in the chat. You know, the answer is always no, if you don’t ask the question, we’ll consider that in your own. Warm call to action as well, because you have the power of influence that they are showing up for every single time. So. Thank you for the teachable moment, Jen. I appreciate it.
Yeah. I was going to see too, like, so what I did, like the whole episode is like, you know, things about the holidays and whatever. And then at the end, I said, and by the way, like, you don’t have to do this alone and in this group we’re going to do, here’s what you get, and this is what we’re going to do and we’ll do this other thing.
And I just sort of like, name-dropped this other thing. Which is not my normal, like, usually I’ll be like, and I’m going to tell you all the things that are about this. So I just named dropped a couple other phase that we’re going to do. Um, Like as part of the program to help sort of, you know, enticing, [00:40:00] I mean, you know, I just really kind of even want to just highlight, like how warm did that feel to all of y’all when you literally heard her say it, like it was war, right.
It was just like, it was engaging. It was, it was just, it’s something like, yeah, I she’s great. I want to work with her. I want to know more about that. Like, it’s just, it feels so genuine and so authentic, which is what makes podcasting so powerful. So good job, Jen. All right. Who else would like to share?
We’ve got some good stuff going on with. Chat to let’s see. Um, for those of you who asked about the audio gram app, Sammy posted the links to both of those, um, which is great. Um, lots of kudos to you, Cheryl in the chat, if you didn’t see them. And, um, yeah. And the office. Link, um, is going to be in the chat if it’s not already.
So, cause we’ve got a request for that to book the office hours. [00:41:00] So, um, all right. Who else would like to share an update or Cheryl you had, you said you had a tip you’d like to share. We’re going to we’ll transition obviously a way not away from wins wins are always welcome throughout the entire call, but, um, let’s get into some more tips and tricks.
Actually you just covered it. Um, which is really wonderful. I mean, basically when I was listening to a friend of mine, um, actually she’s one of the other nominees in the podcasting category and her, her podcast aligns with her business. It’s a little bit different than mine, but she always does a mid role.
Appeal spot of her business and our services. And it’s very natural. It’s pretty, very well there isn’t excuse me, jarring or Selly, but it just really made me think if I don’t have a sponsor, I can be my own spot. I mean, I’m not making money, but do a sponsor ad as my [00:42:00] company for the services I provide.
And you never know, just like with your audio gram, Tracy, you never know who’s going to listen and respond to. Um, so that’s all, but you covered it much more succinctly and you know why it’s a benefit. And I just also kind of, I do want to reiterate that that audio gram was not even from my own podcast.
That’s what was so powerful about it is that when I shared it at the beginning of the call about my girlfriends calling me, that was not from them listening to my podcast. That was from them hearing an audio. Great. Featured on it and then listening to Cheryl’s podcasts and then connecting with me. So take out college girlfriend and input possible person interested in voiceovers are interested in nutrition and wellness and things like that.
Like that is absolutely such a powerful concept that I think we overlook. Ourselves. And that we are a platform that we have control over the internal messaging that we put within our podcast [00:43:00] episodes. And there are ways that you can do that either by having someone else, voice something for you. Or you could voice it yourself.
Um, I recommend if you’re going to voice it yourself, that you literally just voice it during the episode, because it’s going to even be even more smooth and being even more authentic. So what, in that case, like, what you may want to do is that you want to say. So I want to, you want to just say like, Hey, so I want to stop down for a minute, you know?
Thanks everybody that you’re listening to this episode, there’s something exciting I want to share with you. So again, it’s very warm. It’s very genuine. It’s very, like, it’s not intrusive. And you’re explaining why you’re stopping down the existing episodes. If you use a, like we, Jen mentioned her nutrition, negatives, uh, an example of a takeaway segment that she does at the end.
If you end your podcast with a rapid fire question, if you in your podcast with them again and produce your [00:44:00] podcast land, we call it your secret sauce. So, whatever it is that you wrap up your podcast episode with that’s the perfect place to transition it, especially if you’re interviewing guests, because you’re not really disrupting the flow of the conversation with your guests.
You’ve already told them in advance that this is how you wrap up the episode. I always like to say that that’s also a great cue to your guests to even let them know that you’re wrapping up so that it’s not disruptive to like cutting them off. But then also you could say to the guests before you record, you know, as we transitioned to the way I wrap up the episode, the segment, I wrap up the episode, I’m going to do just a little soundbite about a program I’m offering when you hear that.
Or when I say that, then you’re going to know we’re about to go into that. XYZ segment. So that’s a really good place to put something like that in, especially if it’s your own services so that you can make that very authentic with your own delivery in real time. Because like, for example, my throat is kind of [00:45:00] scratchy right now.
If I was recording an episode today and I had a recording of myself, it would sound completely, it would sound really weird because my voice is not up to par today, but that little recorded segment of. Uh, Hey, I really want to invite you to do that. It would be like, okay, well that clearly was prerecorded.
Cause you’re not sounding like that today. So that’s the same for opening your own podcast too. I kind of want to transition into that as a tip as well. Um, a lot of people record the open for their podcast and then they open their podcasts. There’s nothing wrong with that, but if you’re going to be recording your podcast anyway, just read your open, Frank.
Every time, because it’s going to be such it’s, it is a subtle but powerful way to upload up a blood, a very subtle, but powerful way to upgrade your audio because you will sell, it will be continuous. And [00:46:00] again, using my voice as it sounds right now. If I had a recorded open for my podcast, and then I opened my podcast, I’m going to sound different.
So why not just take the 15 seconds to just read your natural open every time you record, as opposed to having the recorded open, it’s a personal preference, but it really truly will make a difference in the quality of your audio for your listeners. Okay. And we have from Jessica. Make sure not to put that break more than 15 to 20 minutes in to the episode that you’re saying, like, don’t go past 20 minutes before you put it in.
Yeah. I would say, that’s probably pretty good timing if you’re doing a 30 minute episode and you have that segment and then that wrap-up at the end, it’d probably be like right at about 20, but yeah, there’s the stats that share that 20 to 23 minutes is the sweet spot of what listeners will listen all the way through.
But then they also say in the [00:47:00] case of the Joe Rogan’s of the world, who can talk for three hours, if the content is good enough and here’s the caveat and the audio is good enough. In that order, but like a hairline distinguishing factor that people will listen long. And depends on the length of the format.
Yes. Length of the episode. Sure thing. Okay. Lots of great stuff happening. Um, let’s see, Jen says, FYI, my ads are for brands. I already have an affiliate relationship that, um, that you’re your own advertiser got that. And Jessica, I do that with my podcast to share about. Latina wine directory. Perfect. Love the success stories of how people are implementing these tips.
So good. Okay. Well, there are a couple of people we haven’t heard from today, and as we all know, I’m not afraid to call on somebody, but I don’t have to do that. If someone offers [00:48:00] to share like Charlotte or C and D.
We’re working on for a minute. You might not be able to talk Sandy. I realized that’s okay, too. Okay. Charlotte, tell us what’s going on with you. Um, oh goodness. Um, so I have been in Florida for. Three weeks now, um, with the elephants in the background there, I, men, I have a new grandson, so I’ve been loving on him and having fun here.
Yeah. So like they got me a shirt. It says first time grandma let the spoiling begin. So I’ve just been down here. I’ve been down here working. I had a meeting. Um, I have my group coaching clients in, um, I had a meeting at 12 o’clock, so. I had him ready at 12 o’clock to [00:49:00] make his debut for like 20, no two minutes, two minutes.
That’s not extend that for two minutes. He was here being all sweet and then it was time to go because he was ready for something else. Um, but it’s been really fun. Um, I tried to organize myself so that I wouldn’t have to worry about. Um, I did bring my backup, podcasting, Mike and all that stuff, and it didn’t really work that well, but, um, I did record like one or two little interviews and I just rolled with what I had and didn’t stress over it and just kept going and everything else had been kind of prepared before I got here.
So. Um, everything nothing’s have to beat. Nobody really knows unless they met with me one-on-one that I was even away from her normal routine. Um, the podcast has continued so met with Tracy yesterday and discuss some new ideas that I’m kind of, I’m really excited about. And. And with podcasting, so, [00:50:00] oh, now I’m ready to get back home.
I’m going to travel back home Monday and I’m kind of ready to hit the ground running. You’ve got a lot of stuff I’m going to put into action. Fun. Well, congratulations. Now what’s your grandson’s name? Jason. And he was, yeah, he was born premature. He was early, very early as about eight weeks early. So he spent 30 days in the NICU.
And he’s been home now for about almost two months. Cause he’ll be three months old on Saturday, but he’s doing well. He’s, he’s gained a lot of weight. He’s up to, well, he’s a little over 10 pounds now, so he’s really happy and thriving. Doing well, and I think what I’m learning about grandma role is that, um, it’s all the fun without the work.
So when Jason’s all fed and happy and burped and changed, then I can just love on him and get lots of kisses. And when he’s fussy and cranky, then that’s mom and dad’s job.
Oh, that’s so [00:51:00] exciting. Well, that. All new babies are always fantastic and congrats and congratulations on your new ideas that you’ll share with us when the time is right about it. Some of the things that you’re working on and trust me to tell you guys you’ll want to hear it when it happens that we’ll keep the suspense.
And that is great. And, uh, oh my gosh. Did we lose Sandy? Because I called on her. I have not. Uh, oh my gosh. Well, I, um, Jennifer, if you’re comfortable introducing yourself or being back or being here for the first time, and I apologize if, if you are coming back and it’s not your first time, but I did want to just welcome you and say hello and see if you wanted to share it all.
It’s my first time. So don’t worry. I am actually a producer of my law firms, podcasts that we launched. Um, so we’re five episodes into it. Um, so I’m [00:52:00] just kind of now accessing resources out there to help me kind of grow it and expand it. Um, it’s called, what should you ask? It’s posted by the two partners of our firm.
Um, two guys that are. One’s about 45, 1 50. Um, they’ve been partners for about 13 years, so they have a good rapport. Um, and basically we just bring in people that we, like. We get a lot of questions from our clients post, um, kind of representation. Like we deal in bankruptcy, personal injury and social security disability.
So we don’t talk about the law. Um, we just talk about stuff like. Uh, buying a house, buying a vehicle. Um, we just actually had a florist come on. Like what questions you should ask when. Talking to a florist and ordering flowers for certain occasions. So just really like general life discussions as a banter back and forth.
Um, and, uh, Jen was mentioning, I guess, that she, her, her brand is her sponsor. [00:53:00] We, our mission is to keep ourselves in front of our client’s face. Um, so we have commercials that run during our podcasts that support our law firm, but we don’t necessarily say. We’re we’re, this is our law firms. So we kind of have this weird kind of split of what’s out there and kind of just getting our name out there.
The kind of big scroll I have is I’m in Kentucky and Kentucky is about five years behind everything. So they’re just discovering Facebook. So when you talk about. Podcast. They don’t have that method of really understanding what that is. So my struggle right now is really just educating our client base of what is a podcast and that you can actually just sit on your phone and listen to it versus not.
Or w what actually it is. That is very exciting. Well, that actually, um, gives me a [00:54:00] space to talk about something that is new. Um, in terms of that I’ve just been learning about and wanting to share with you and some of the things that we might be able to take advantage of going forward. So, um, Uh, I’ll try to do this long story short, but you know, that’s not possible.
So I’ll just dive in. And so once a week, I do elaborate a show called ask Brian that’s based out of Los Angeles and we interview entrepreneurs and just all about the things that are happening with startups and, um, and people’s successes and struggles around entrepreneurship. We recently and oh, by the way, shout out.
We interdict, we interviewed Judith and it was amazing. And the pipe, and it gets released as a podcast, as well as Brian B R I E N. Um, but that is, I’m telling you this, because we interviewed someone on the podcast who was a founder of startup, a tech company called Varney it’s. Um, I sent the link to, um, [00:55:00] already to Sammy.
Um, so it’s, um, it’s a virtual party platform, so it’s like zoom on star on steroids and you have the ability to have, um, branded rooms and you have little hot top cocktail tables and you can have sponsored signage. Just all kinds of really cool things that this platform does. And because of the connection in brainstorming on the radio show, talking about how podcasts is, could utilize this, we have, um, formed like a really interesting, um, and an advisor now for their company.
And one of the things that I’m really excited about that is to be able to share with you opportunities that you may not otherwise be able to access because it is brand new and it is a startup. So that was a very long winded way of me getting to the point with what Jennifer was saying is that.
Sometimes events are real life events aren’t necessarily possible. They’re obviously ideal. So we’ve had [00:56:00] several clients who have launched a podcast at like a trade show or a conference. So when people came up, they had their cell phones actually with them, you can download and, and, um, and follow like right there at the event, which is really great.
But if you don’t have access to doing something like that, these virtual launch parties are something that I’m really honing and refining and creating a formula and a template for, for our clients, which I’ll be happy to share with you guys, but this Hulk continuing the conversation outside of your podcast, which I mentioned before.
These virtual parties are perfect for that. So if you have an already existing newsletter, for example, Jennifer, if you already have an existing newsletter that you’re sending out to your clients, um, maybe you might want to consider something like a virtual party to promote the podcast and have people come and then they can literally.
Um, you could use that as an opportunity to talk to more people than one-on-one. And, um, and also in a really exciting way, I just talked [00:57:00] with Jess from she podcast this morning, and we’re going to host a holiday party, um, for pod having she podcasts. So you’ll be able to experience the platform in that way.
Um, but I just am super excited about it as another audience growth tool and another way to connect with. Your community and engage with them in a way that’s fun and entertaining. So stay tuned for your Vardy invite, um, for December, uh, we’re still flushing out the details, but of course, you’ll be the first to know, but I wanted to share that as a tip and a resource for situations like you were saying, when you were still educating people, not only.
About podcasting, but also like how to literally subscribe or follow. Cause they’re not using subscribe anymore. Still old habits die hard to follow your show and, um, and put that in front of people that may not honor already listened to it. So, and if anybody has any questions [00:58:00] about that, just let me know.
Um, okay. Well, we are actually at the top of the hour. Just do one more, shout out if anybody has anything else, otherwise, thank you for being here with us, supporting us amazing conversation as always, and we’ll see you. Same time, same place next week. Thanks everyone. Okay, bye.