11-02-21- Jess’ QA- Marketing and social media
Q: [10:21] Melanie asks…What are some of the best marketing strategies for new podcasts that aren’t based in Facebook or Instagram?
Q: [39:54] Cheryl asks…Do I drop my, tagline when it is not the focus of my podcast?
Q: [48:46] Dominique asks…Do oversee marketing. I am maxing out my work hours, and it involves a lot more than social media, when is it time to outsource?
Q: [49:57] Jennifer asks…Where is the best resource to outsource social media?
Q: [53:17] Cheryl asks…I want to maximize the opportunity to promote that I was nominated for an award, where would you recommend that I promote?
Sorry. I didn’t realize I was still on mute. That’s okay. I was just testing my mic and you just happened to pop in and right then how are you? Good. I’ve never been to one of these before, so
fresh meat. I’m just kidding. It’ll be fine. Um, I have no idea how many people will come. Usually it’s a few, five or six, seven or eight. Depends. Um, I don’t usually go around and do introductions because it ends up taking up half of the call. Um, I do have someone that sent me a question. So I have stuff to discuss.
Do you have questions about anything or are you just checking shit out? Pardon? My French. The second one. Okay. All right. Well then no pressure, no pressure. Um, where do you live? I’m in Paducah, Kentucky Paducah. I love that name. I’ve never, I’ve never heard of it, but it’s very Kentucky. I, it
is very Kentucky.
Yes. I’ve lived here now for two years. I’m
from Missouri, but then, okay. Fun. Um, I live in Wilmington, Delaware, not much exciting about. The home of the credit card and the Bidens and the Bidens. That is true. It is the home of the credit card. I don’t know anyone that hasn’t worked at a credit card company, including myself, most people, their first job or their job while they’re in college is to work customer service for a credit card company.
As a result, we all either have amazing credit or terrible credit or, or some mixture of both throughout life. Like. Like at 18, my credit was terrible. Cause I, they had all these like sign up and get a t-shirt credit cards. And then I had no idea how a credit card worked. And then once I worked for first USA, I was like, I will never use a credit card ever.
I will pay cash or nothing will happen. And that’s, I’ve only just used debit cards since however that’s now hurting me because getting a business line of credit is difficult when you don’t hold credit. Right. The different when I, it for chase,
chase credit card services and their chase that I, our team for
Oh, you know, that’s why you said that about credit cards. That makes sense. Not everyone knows that off the top of their head, like, oh, Delaware credit cards, but yes. Well, and,
uh, I worked for a bankruptcy
attorney, so, oh, you did. Or you do, I do. You do. That’s awesome. I think bankruptcy is nice. Actually. I, I
think it’s a, I mean, it’s not like people are sitting around with boats and islands and they’re filing, it’s unfortunate in a
I don’t want a global pandemic kits. It’s a lot of, I know. I mean, I’m just saying like, like, um, I know someone who was going to get married and found out that her fiance was pretty deep in debt and he ended up, um, filing for bankruptcy and it worked out quite well. He ended up with better credit than her.
it’s actually, it’s a known way to build back
your credit. Yeah. I wonder if I can go bankrupt, probably not. I don’t know that I have anything to bank. You need stuff, you do need
it. Usually they make the recommendation. If you’re over under 5,000, just to settle it
out. Yeah. I don’t have, I really don’t have debt though.
Like we have an American express card. I mean, we don’t really have nothing to bankrupt. Yeah. Try not to, we try not to do that. I mean, we have a house. I have a car. They’re not behind. So there’s no reason, you know, anyway. Hi Denise, how you doing sister? Hey there. Hey, there I am. Well, I cannot come well. I am well, I’ll go there.
I was one that was ominous. I was like, you know what speak true beyond, I mean, but I’m not going to go play it at all because I’m grateful. How about that? I like. I mean, you can always just say like, well, could be better, could be worse. That’s always true. That’s never a lie. That’s never a lie I will have to receive.
That could be, I could say that about myself could be better, could be worse. I’m going through some kind of weird exhaustion where I I’m like starting to Google signs of like chronic fatigue, but it could also just be three weeks long jet lag, but it could also be that I’m old and. As we mature. How about that?
Yeah, I can’t tell. Um, I just know that all, I mean, I know that all I want to do is sleep, but I don’t feel sad, which means I’m not depressed, which means I’m just tired. Does that make sense? It’s like, I don’t know. A lot of people are so much more and better in touch with their feelings of me. I’m just like, I’m sleeping a lot.
Why could this be like, I look, I don’t process things the same way emotionally. I don’t think so. I don’t think it’s anything emotional. I think it’s just fricking tired. How are you guys? Cheryl? Clara. How’s it going? My lady.
LMU, but I do have some talking in the background. Hey, doing good. I came in late, but everything you said I
Thank you. Thank you very much. I appreciate it. Um, I will tell you the week after I was
like, because I haven’t been anywhere yet, at least you did, you did podcast
movement, right. But yes. Oh yeah. I
forgot zero, nowhere. And just getting through the plane ride to you guys. Being there getting used to, which was totally invigorating and wonderful.
like, you just you’re. Well, you came from California, didn’t you.
So far. No, but I’m talking about not being on a plane with people, like not a closed environment where you can’t open the window or like get up and move or, you know, so, um, and then by the time you get adjusted in like really in the groove of meeting all these wonderful people and then, and then back home.
And, um, so yeah, my first week back, I was like,
I can’t move. I can’t do anything. Yeah. So before when I was planning the event, I was thinking, I can’t wait to get all this stuff done when I’m done. Like I’m going to rearrange my whole house, declutter like Raj. And like it’s been three weeks and I’m just like,
I want to though, I’m trying to get there. Maybe I just need more caffeine. I don’t know.
You need some more time and allow yourself some grace that you went. I mean, all the things that you shared in the closing ceremony about what it takes to plan, because a lot of people don’t realize what it takes to plan something like this and to get the momentum.
And yes, you had jet lag and Clara took, you know, three, three planes in eight and a half hours
to get to Kira. Yes, she’s a star. Let me tell you,
they get to Arizona from Kentucky. Oh, that’s where Jennifer is Kentucky. She’s our new, she’s our fresh meat. Today is our first guy
I’m in Paducah. Oh, fantastic.
I’m in Louisville.
That’s how people say it is like a, I guess if you’re from Kentucky,
you’re supposed to like live up, like you’re not hollow the ELLs, you know, it’s funny because that’s how people say Philadelphia. Like, like if you’re from Philadelphia, you say. Like Louisville, you swallow the ELLs. It’s the one thing that makes me able to pronounce it.
Like a Philadelphia, Philadelphia Eagles.
When I lived in Nashville, it was the same thing. Nashville,
Nashville, Nashville, or Nolan’s there’s no, not new Orleans. They don’t like that. Anyway. All right. Well, um, it’s been it’s 4 0 8. So I do have a question today. Um, okay. We’re definitely recording. So I am going to.
Read the question. Um, and then address it, even though she’s not here. It’s from Melanie qto Cutilo. She said I have an ever growing list of questions for you, but here’s a few in the topic of marketing, a new packet. I’m just going to share my screen because she talks a little bit about her website and I thought we could critique it.
I mean, it’s being, it’s being recorded, so we may as well, although since she’s not here, if you guys have any questions you want to put in the chat and have me answer first, um, I’m happy to do that. First, otherwise I’ll just, I’ll just start with her stuff. It’s up to you. Um, if you wanna put it in the chat, I’ll take a look.
If you think of anything, actually, if you think of anything while I’m doing this, this might jog your inspiration a little bit. Okay. She created a shiny new website link and lake Ontario dreams.com. She has no budget. So DIY. Um, and we’d like feedback. The niche is okay. People who love stories of everyday folks usually love everything lake related.
I’ve never put those two things together, but it stands to reason. I love to write. So I’ve created a blog and podcast. One of my goals is to add a seasonal lake adventure box filled with handmade goods from artisans around the lake. I love this idea. I haven’t launched the actual podcast. I’m editing my first five interviews to launch next week for marketing.
I’d like to not be dependent on Facebook and Instagram. I’m trying to tie up my game on Twitter. And now after she podcasts live LinkedIn, one of my questions is what are some of the best marketing strategies for new podcasts that aren’t based in Facebook or Instagram? If this is possible, can we escape mark?
I mean, now that he’s Metta, you can’t really escape him, but let’s talk about alternatives. Anyway. I’m going to bring you guys down here. And where did I do with her website? I have likewise
been thinking the same stuff, so I’m really glad this
oh, good. Okay. All right. Here’s lake Antari Ontario dreams. I hear my little boy.
He’s kind of his, daddy’s not here, so he might interrupt he’s with my mum, but he doesn’t always listen to him. Okay. Discovering beautiful places and people to know on Lincoln tort, Ontario. Why aren’t you saying I haven’t been anywhere, but it’s on my list. Oh, that’s totally my quote. I’ve been anywhere either make every day, a lake day.
Okay. So I would say off the start, aside from the menu, which is obvious that you have a blog and a podcast, um, I’d like a little bit more of an action statement here. Um, Because people can discover places and people to know without a blog and a podcast. So what exactly are you doing? Are you entertaining them?
Are you educating them? Are you showing them like you are not the one discovering it? So I want you to talk to me the web user. What’s what, why am I here? Um, Okay. And then even further here is this meant to tell me that I need to travel specifically to Ontario. I also wouldn’t mind the caption here so we can see captions really well.
Not these pictures, but maybe this one. So we know what we’re looking at to what is a lake Ontario dream and who is sailing the ship. Anyway. There’s a little space right there. You need to grab, but okay. Let’s go inside. So I used to be a web tester, sorry. Um, okay. That needs some copy. And also you need to make sure that all your links open in the same window.
See what happens when you open a new window. Um, you get extra tabs open and most web users don’t like that. And there’s a setting when you do a link to either open and blank page or open same page, try and open it in the same page. Let’s see if this. Yeah, this does it too. Okay. Here’s your podcast page?
What is lake Ontario dreams? Podcast. It’s stories from like Ontario about people in places. People are good places to go and people. But why again, why, why, why, why, why, why to educate and inform you to delight you to, um, there needs to be a Y there and sign me up. Scotty is cute. Cause that’s I’m into star Trek.
That’s funny, too. Good sense of humor so far, your personality is amazing. I wouldn’t mind a menu up here, so I could go back to where I was, because I can’t go back this way because you opened it in a new tablet. Um, okay. And then the blog read what happens at the lakes. If that is very cute, a little blog about places to go and people to know, like interior posts every Tuesday.
Okay. I’m just going to breeze through your first one. Fun in the water links are not paid affiliates.
Okay. So these are tips. For going out in the water in the fall. Um, I wonder if you could, I mean, and not to, I’m not, I don’t want to critique your writing or your blog posting. I will say this though. Anytime you have a title that says like five tips for water sports in the fall, and my two favorite places to go, like, if you.
Um, you know, it’s, it’s much more of like a, I don’t wanna say clickbait, but it’s much more than just chasing autumn leak adventures. That’s very, very, very broad. I want you to be very specific about what you’re talking about and you have, um, if you go on the water, be prepared, it’s colder. It’s always smart to follow these safety tips.
You do have some specific tips, put that in your title. Anybody searching for those tips will find this and boom, you’ve got tons of traffic and then boom, you’ve got tons of podcasts downloads whenever you get it up. So that’s my advice for that. I mean that your writing is lovely. Everyone loves a fun community.
I like to share that. Okay. So these are Ontario events. Click here to get your event listed. I would put a little more in this form or you’re going to be miserable. Just as an odd coincidence, I used to do, uh, um, sales and marketing for classic car magazine. It was like a general, it’s a tri-state area.
Like all things, classic car, car collectors, car clubs. And if you don’t ask them date, start date and time. Um, some people will give this to you in all caps. Some of it will be no caps. Some of it will be half sentences. Um, so I would definitely, if you want people to, I mean, this is just a regular contact form.
That’s fine. But if, if you may need an extra form just for the event, otherwise you may be a sad munchkin when you get those forms that come in. Um, okay. This is fine. This is all good. I mean, I think design wise, it’s fine. It’s very big. It’s easy to read. Uh, I just wish there were a little bit more purpose to it.
A little bit more. Why am I here? What do you want the user to do? What do they want to do? If they come on to lake Ontario, dreams.com, what do you think they’re looking for? You need to serve them that, and you also need to serve them what you want them to do. Listen, now read here, learn about this. Lots of action words.
Okay. Can I say something? Sorry. Of
course. So, as you were going through this and you said something like, it needs to be more like, I think a tagline of hers. Great stories or any, it was just a general bod. So I looked real quick and search for like facts. So lake Ontario is the smallest out of all the great lakes.
So I think there’s something that can be played on that term. Small and great, like, so like small, small segments. Uh, the great stories of like, or just playing off of that, cause it really needs discovery and beautiful places to know really isn’t a tagline. But I think if she could play off the fact that it’s the smallest out of the greatest yes.
play that. I love that small stories, great impact, small lakes, small links, uh, or, you know, small town field, great lakes. Atmosphere or from the grape. Wait. Yes. That’s brilliant. That is very smart. Pay attention to that, Melanie. I think that’s very, very good advice. Thank you, Jennifer. That’s amazing.
Thank you. Um, so she wanted us to go through that and then what was the other thing? I think it was just to talk about Facebook, right? So. Avoiding Facebook and Instagram. Yes. So I do have some advice here. I mean, you know, people have started asking this more and more often, and I have to say like, like you’re asking someone, I mean, I mean, Elsie Elsie is trying to master the art of this, but in a lot of ways we can’t because for better or for worse, our Facebook group and the majority of our members, you know, as in Facebook, moving them.
Someday fully might be possible, but it’s 20,000 people. And like that’s how it grows is I think it’s being shown to people on Facebook. So, um, I’m not necessarily excited to wipe ourselves off of Facebook and Instagram completely, but that said there are lots of other ways to market that aren’t on there and especially for a podcast.
So, um, so, so your idea of Twitter and LinkedIn, uh, I would hesitate about Twitter. Well, first, really what you have to do is figure out exactly who your audience is, because if they are women 40 and older, the chances of them being on Twitter are rather small, I think. But if, but if it’s anyone on Twitter, um, you know, it increases, you could do a search on Twitter for who’s, you know, around the great lakes area.
And you could advertise on Twitter to who’s on the, you know, in the great lakes area, if that’s who your audience is. Um, or if it’s people, you know, who traveled there, you could do the entire north, east and Northwest. Um, I don’t know. I’m also not the biggest Twitter user as far as LinkedIn. What I would use LinkedIn for would be to connect with business owners and government officials and famous ish people in your area.
Because the more con the more contacts you have, the more connections you have within your realm, the more interesting stories you’ll be subjected to or introduced to. You know, once you get involved in wherever you are, whether it’s like small business association, or like I said, the government, those people know everyone, they know the oldest person in the world, they know the youngest baby ever to be born.
You know, they know everything. So it’s a really good way to connect with people as far as an audience. Again, I’m a little bit torn about that. Um, but I do think it’s a good place to start marketing though. If I were you, I would start on Pinterest because I think lake Ontario is. Very visual. I think the stuff that you’re talking about is very visual.
You’re, you know, it’s like Ontario dreams. And so I think, I think dreams are very visual, at least what you are wanting people to be drawn to is very visual. And I think Pinterest is a good place to start for that. Um, You can draw people in whether they search for specifically lake Ontario or not, they will be searching for lakes and wildlife and other things.
And you could post a ton of things there and have them link to your podcast. Also, as you know, your episodes, any video that you create, Pinterest is a good place. Um, oh, she says each of her blogs is a pin already.
No, what I was, I didn’t want to jump in an introduction that’s when you actually, that was the other thing I forgot to mention.
When you were looking at her blog and you said makeup like five tips, she needs to go and take each one of those blogs sections and make that what she’s going to create as a pin and start. I mean, so she already has half of the content. I mean, some great content out there, so she can just promote those as pins to get it back to the Blanding site for her podcast.
Exactly. I mean, and you can even start, I know you already have five episodes, Melanie, but you can start creating episodes based on Pinterest and vice versa. Like if you, if you know that certain, um, pins are more popular than others, you can say, okay, they really like safety. Just what other kinds of safety hips can I do for mountains or lake dwelling or whatever.
I mean, and then you can write this stuff at the same time that you’re doing your. Um, if you have a heavy Instagram following or Instagram, Pinterest following, I’m trying to marry everything together. Um, but yeah, that’s a really good idea. Thank you, Jennifer. Feel free to interrupt. I really don’t mind. Um, okay.
So, um, you know, the next obvious ones for me are Tik TOK and Snapchat, more Tik TOK obviously than Snapchat because Snapchat sort of disappears, but there is a lot of. Wildlife Tik TOK, a lot of tip tip givers on tick tock. It doesn’t have to be dances to do a Lipa. It can be, you know, stuff that you’ve. Um, stuff that you’re saying in your show, you can take the audio from that, put it over some pretty wildlife pictures and boom, you’ve got Tik TOK.
Um, if you want to be famous or on Tik TOK, then it may take a little more work to sort of, you know, see what’s trending and you know, but I would start with marketing. Um, I can tell you from personal experience that the wildlife Tik TOK is a thing. Um, and I, and I think you guys know why, but I’ll just remind you in case you don’t simply because I don’t know if everyone knows this story, but like in the pandemic, Um, I had a deck.
I have a deck in the back of my yard that needed to be repaired. Um, we were redoing it anyway, so we hadn’t repaired it in a while. And then in the spring of 2020, a family of foxes moved in there and had babies under my deck. And there were eight baby foxes. And a mama that would come by and feed them and then, you know, shove off and go look for more food and come back and feed them.
And since I was stuck at home with my little boy, we had nothing else to do. So we set up chairs on the porch and just stared out of our backyard for months just watching the babies and sort of like, you know, so I took one of those videos. I put it to some kids’ music. I put it on Tik TOK and it got millions.
Millions of downloads and watches. I cannot explain to you why I, I have no need to have a wildlife Tik TOK. And I mean, there were probably like five or six videos that went viral during that time. Now I have 15,000 followers on Tik TOK and no content they’ve moved out. They grew up, I mean, this was like, you know, a spring and a half ago.
So I really don’t have a. You know, any more content for them. But I look at my followers and the people who are commenting on them and they are all nature lovers, animal lovers. They are hardcore Tik TOK, look for all the nature, shit, people. So I think to talk is a good way to go for the podcast and your blog and whatever other content you want to put out.
Um, let’s see.
How do we find you, Jessica?
I want to see that. That’s amazing. So my, my handle is some for. Because I’m not even on Tik
TOK, but I will go just to see,
I can see if I can. I mean, if you go to tick-tock dot com slash some forks, I think that’s
forks as in fork.
Okay. It was my daughter’s handle on Twitter and I just thought it was funny.
So I’m borrowing some, um, I mean, YouTube is another one. I. Um, I’m a weird about YouTube. Like, I don’t know how I feel about YouTube marketing. I don’t like when my kid watches YouTube, I watch YouTube when I want to learn how to do something, but I’m not a podcast, YouTube listener. Um, I know they have something similar to reels or take talk, and I think that could be worth exploring or, you know, if you are going to do Tik TOK, just shove it on all the other places.
I mean, you don’t have to use Facebook and Instagram, but there is audience there you could entertain. Especially if you’re repurposing content, but repurpose it for YouTube as well. The baby foxes are cute. There’s no question about it. They are very cute. And the songs that I pick, if I do say so myself, make it funny and they’re funny, but what do I do now?
I don’t know if I should just start over with a Tik TOK or if I should. You know, just post stuff on top of that. Like it never happened. I don’t know what to do. Cause they’re all animal lovers. They’re not going to care about, you know, my little voiceover things that I do so that we’re changing. We’re taking, we’re taking off Melanie, I’m making it about myself.
Let’s go back to Melanie for a second. Some other options for marketing, which you may or may not agree. And the audience here, your, your, your fine fellow friends, your fun feathered friends here on the call may or may not agree with me, but what about Quora and Reddit? Quora and Reddit are like, question, answer.
I needed advice. Sites Reddit is more that plus entertainment, but Quora is all questions. Questions, questions, question. Oh, Jenny’s here. Hold on. We let her in. Um, so you guys can weigh in. I would say that if you are going to go the way of. Adding tips and tricks that you could answer. I mean, we can just try it.
We can just go into Quora and type in lake Ontario and see if people are asking questions about it. You could answer it. And then in your, um, signature, have your podcast in your blood. Hi, Jenny. Hello. How are you? Nice to see you. You too. Thank you. Thank you. We’re talking about how to market, not on Facebook or Instagram.
So I’ve mentioned tick-tock, I’ve mentioned YouTube. We’ve mentioned Pinterest, and we were just going into whether or not Reddit and Quora were good choices. Um, because she has a podcast she’s not on the call. Um, just to catch you up, Jen. She’s a podcast about lake Ontario stories and, you know, musings from lake Ontario and she hasn’t published anything yet.
And I don’t know, I didn’t ask. And she’s not here to say whether or not they’re interviews or if she’s just doing like here’s how to, you know, canoe in the fall like Ontario. I’m not sure, but if it’s advice. It could definitely hold on. If it’s advice, it could definitely be on Quora, but I also think she can just go on there and poke around and see if there’s any questions she can answer.
How however, there are six people on this call. How many of you have ever gone on Cora to see if you could answer questions about your topic? Never. I think I’ve done it. I know what it is. So that should tell you, well, there you have it. Um, I’ve been on there a couple of times, but I never answered the question.
Cause some, somebody always beat me to it. And like, I don’t know that I can add anything that hasn’t already been said. That’s like groundbreaking. Um, but your thing is different. It’s, it’s regional and you’re in that region and it’s possible. I think I would just, I mean, you know, we gave you four channels to focus on first.
I would start there. Go ahead, Jennifer.
Next door. Um, so I have, especially
for a brilliant marketer, my friend, my God, I’m a marketing
director. Um, next door is, uh, so my podcast is a business relating to the business that I’m a marketing director for. And I have found really good utilization of next door.
The only challenge is this.
regional, we’re Western, Kentucky. And my next door only allows me in my
that’s the only challenge, but I’m sure lake Ontario, there should be a ways. And then maybe it’s once you build partnerships with people in linked in. So that’s how she should use LinkedIn to find partners along the way.
Encourage them to join next door and ask them to share the formats and share the posts. Um, but that’s just a weird, I it’s, it’s a weird engagement that’s there, but for both of us to be perfect and she’d should do a link tree when she puts her post. So then that way people can automatically listen to it and they don’t have to necessarily
go somewhere else.
Very smart. Yes. To all you are brilliant. I mean, you have earned that title. My friend marketing director, you are brilliant marketing director. Wow. Thank you for that.
And I asked Jennifer question regarding next door because where I live, they are, I don’t ever like to use this term lightly, but they are, they’re kind of like.
Trolling Nazis on there. And I really
hate you. I was going to say, get off my lawn types, but yeah,
well, they’re, they’re very, very it’s for being, living in such a liberal area. It’s like, you cannot post this here because that’s business-related or that’s personal, or it’s like, really? That’s how you’re supporting your community.
You know, it just goes to show you, you can never trust your neighbors no matter where you live. No, we have
great neighbors, but we also have some that, like, you are kidding me. Some of the posts I read. I’m like people, please get a life now. So, Jennifer, how do you circumvent that by talking or posting about your podcasts?
Like what, what category do you put that in? So that’s a question that I have a statement. Um, so I actually I’m, I, it’s not my podcast. I’m a producer of the, my law firms podcast. So it’s two attorneys, but it’s not a law based podcast. It’s what should you ask? And we’re talking about life topics and life decisions.
So how I just advertise it as specifically as to local attorneys are asking the questions, you’ve always wanted to ask about finding the right. And then I put like three highlights on it, listen to it here. Um, so it’s not really, I mean,
our next door is sort of like that, but I guess we’re not as negative out there, but it’s sometimes weird because people post like memories of their mom on next door at like my mom passed away two years ago and I really miss her.
And I’m like, that’s weird that you’re putting that out there, but I think that’s the thing is that until you try it, you never know if it worked for your. If you put it out there and people are negative, just go on and delete the post. And then no, but I mean, if you make marketing decisions for 5%, you never know what the 95% will be interested in.
Thank you. And then I was going to suggest, um, is maybe who’s the person who asked the question.
Jessica was Melanie Melanie
contacting the tourism board and having. You know, a mentioned somehow getting a mentioned in their bloggers newsletter that there is a
podcast having a partnership. Yes. Yeah, yeah.
Which is, I mean, but I also think that can be established on LinkedIn as well. Like you can, you can connect with all the people in the tourism board plus whomever else, editors. Newspaper people and magazine writers. There’s all kinds of people on LinkedIn and probably even Twitter. In fact, excuse me, I just almost swallowed my tongue.
Um, in fact, the, um, the Twitter will actually be really good for reporters. All reporters are on Twitter. Everyone who’s reporting anything, even if it’s the weather they’re on Twitter, so you can connect with those local people there. That’s a great idea. Thank you. Go ahead. I was gonna say, there’s a Twitter account called, uh, H a R O help a reporter out.
Yes. Harrow is good. I never have gotten one piece of media from that, but I do think it’s useful. Like it’s a good service. I just, I’m not sure that I’m someone they want because my knowledge is specific.
So does everybody here twit? Cause I don’t, I’ve tried.
Uh, yes and no, I’m more of a no.
Yeah, cause I’ve tried it.
And I just, and probably because my podcast is for an older audience that I, nothing like
crickets, I don’t really enjoy. But I’m on there. I’ve been, I used to do it a lot when it very first started. I was all the time. In fact, I had a weird addiction where like, if I had to take a shower, I was worried about what things I was missing, what articles I would go by without me reading them and stuff.
But that was like, you know, 12 years ago now I’m just sort of like people tweet at me and sometimes I recognize it and sometimes I don’t LC. I just want our audiences. It’s where your audiences, I mean, is it where, I mean, some of my audience, some of my audience is on there. Oh yeah. Your audience for sure.
Um, but the question is how to enjoy it. I think not necessarily whether or not it’s useful because they’re all useful. All of them are useful. Even Quora, even Reddit, you can make any of them useful. If it’s your thing. The question is. Twitter is the one at this moment that I have a very hard time enjoying Denise says I don’t like the platform because of the kinds of posts people put, but I share my Instagram posts to my audience and get engagement.
Oh, that’s a good idea. It’s a good idea. So she puts her Instagram on Twitter, very smart, and it gets engagement that way. And it should, because Twitter is becoming very visual and it’s hasn’t it hasn’t been, so that’s a good strategy. My frustration with Facebook and Instagram is just how the algorithm is preferencing.
Well, none of us really know how it works, but the Instagram, no. Yeah, the Instagram. Um, what they, I don’t know. I find it extraordinarily difficult to get in front of people from a page on Facebook, for sure. And then exactly. And then on Instagram, it’s just, I’ve heard several different kinds of hacks and some of them I’ve tried.
You know, to moderate success, but they felt icky. And so, you know, it’s just, I’ve really struggled with those two platforms in particular, because
it just feels like how can I puncture this balloon and sort of like, not functionable, but how can I, how can I get in somewhere and make a dent in this? And I feel like it’s, it’s really hard to figure out what those two platforms
in particular right
Anyway. So I just wanted to maybe speak to one of the reasons that she might be. To avoid those two, because it’s just so hard to get traction when you’re starting with a
I think she just hates mark Zuckerberg. And I, and I mean, I can give a hundred that she doesn’t want to give them any money.
I kind of agree. It’s just that, um, yeah, I don’t know what’s going on with the algorithm. I know you shouldn’t even bother with the page at this point. Um, and.
I mean, it’s more
so of that. You just want this page so people can find you. So all those different resources, we told her, if she’s communicating with somebody, let’s say she’s at a chamber event or something, and she can say, well, you can find me on Facebook because most people probably have it. So it’s more so of that.
You just need to use it as a tool for people to find
your content. Right. Um, But if that’s all it is and you really hate it, then don’t use it, use something else. I mean, you know, use something, your sales, your sales tool, your home base should really be your website, not Facebook. Um, and we’ve tried to make it our home base.
It’s really also the only way and place that you can control your own audience. So you have to have an opt-in of some kind, if you want any kind of control over. Communicating directly to your listeners, because otherwise you’re relying on someone else’s platform and who knows what could happen. Right.
Well, didn’t, we just learn that when it went down and everybody was freaking out going, how did, how do I communicate? That was a big lesson for all
of us, right. I think that was a sign of the apocalypse to come by the way, Jessica, you have a really
good, uh, podcast
website. On the super
squad in the courses?
I do. Yes. Thank you. I do. So it would be good to
I have used it and it was
very helpful. Wow.
Was that recent? It’s been on the, yeah, I haven’t put any new content on the superscript for a little while. It’s a, it’s like a checklist. How to, how to sort of, what’s it called? How to, um, I’ve lost words because my brain is not.
Fully functional. It’s sort of like how to test your own website or how to review your own website or how to make sure you’re walking. It has all the things the website bought it.
Awesome. Awesome. I’m so glad. Well, to be quite honest, I haven’t done any courses for so long. That’s my bad. Um, but that’s good to know.
No, I could see there’s a wealth of information there and then. I forget. That’s horrible. I forget. But I’m glad you mentioned that Clara, because I’m, that was one of my, I don’t want to interrupt whatever someone else says.
We’re reorganizing it. So it’s a little bit more easy to find things that you’re looking for off the top of your head.
So, Mike, my question has to do with. Kind of about redoing your website. Okay. Um, I don’t want to say rebranding, but one of my
brother, huh? People hate that word. Well,
I, I brought it to Tracy a couple of months ago because my S my podcast in 19 stories from fear to hope birthed out of the pandemic, but of course, reaching beyond that there are certain questions.
I don’t ask people anymore. Pandemic, pandemic specific, because. Prayerfully perfectly knock on wood. We are moving beyond that and that doesn’t have to be part of the lexicon anymore. You know, what, what we’re always talking about. But, um, so my question is dropping my, you know, I have my tagline from fear to hope.
Do I just take that out and stick it to 19 stick to 19 stories, which is kind of how I introduced my podcast anyway. And then along with that, reflect that on. Website page my podcast page on my website. So I know
that’s a twofold. No, that’s okay. Um, well firstly, are you done asking people about it because you’re not interested in those answers anymore?
No, I mean, it does come up, but what’s interesting. I just had an interview that I did not ask the question about. Tell us about your COVID protocols and what’s going on in your part of the country. Um, I didn’t ask that because again, I feel like. And whether it’s my recent experience of traveling or I’m hopeful that we’re actually moving beyond this.
I didn’t bring it up, but somebody brought it up to me. So I thought that was really interesting because they wanted to talk about it. And maybe because they knew the premise of my podcast, I’m not sure, but that’s a really interesting question that you just raised.
So well, the reason I ask is because, um, I mean, it may be over.
Knock wood, et cetera, but it’s not really, I mean, it will never be over. Oh.
And that I vary. So I know that that’s the truth, but in, in making it such a conversational piece all the time, I, my fear is that people are. Tired of hearing about it.
protocol. I would say, I would think is redundant, but, um, yeah, I would take, I would just you’ll call it 19 stories from fear to hope.
I would leave that. Okay. Take out the rest because most people make just, I mean, from fear to hope is pretty, pretty broad. Like you can. You can make almost anything fit into that category,
which, which I’ve tried to. What’s interesting. Is I the really the last day that from. Someone overheard me having a conversation and they went, oh, I love the name of your podcast.
I have hope in my title too. And it’s refreshing to know that somebody else has that because some people have different ideas of what hope is, and they either really want to hear about it or they don’t because they think that maybe you’re coming from a negative. Anyway, we got it. We, it opened up a dialogue, which was really cool.
The tagline from fear to hope indicates one thing to me, change. So anything can fall into that category with really any topic from fear to hope is how did you change something and make something else. And that doesn’t really have to be about the pandemic, although you will probably have a lot more conversations about how the pandemic helps someone go from fear to hope in some area, because.
People were forced for the first time in our lifetimes to look at the mess we’ve created and make some kind of attempt to clean it up. And I mean, we’ve all made a mess because people that’s just what we do. We’re human, we make mess, but like we never have to stare it in the face like we did, you know, and like, um, you know, it’s not just.
They’re all the same mess. They’re all different messages. It could be your health, it could be your marriage. It could be your parenting. It could be your car. It could be your, the state of your house, specifically, your bedroom, your, you know, self care routine, your hair cut. Doesn’t matter. You know, like you can just, you realize all of a sudden you’re like, oh my God, I’ve been dying.
My hair blonde. It’s a trashy straw mess. That even that is. Fodder for your podcast, but interesting. None the less, you know, like it’s all a mess. So, um, so maybe your podcast is more focused on the changes people make and the story behind that. And you don’t have to, you don’t have to, sorry. I was just going to say, you don’t have to include language about the pandemic, even though let me, the reason I asked is because if you’re sick of it, Um,
I, and I appreciate that.
I’m actually not sick of it. The point being is for really more for longevity, because I love what you just affirmed, Jessica, because that is why I said from fear to hope, because I know it goes across the board of way beyond that. I just didn’t know if saying 19 cause people who have one 19 stores is that, do you stop at 19 episodes?
I’m like, oh, that’s. That’s cute, but, uh, but no, I mean, I, I mean it for more than 19 episodes, but you just affirmed, I guess what I was, the real question is how, cause I think of it as transcending so much. I mean, one of the things that you just touched upon is we are faced with so much of the mess we’ve made, but there’s people, whether it’s culturally or ethnically or, uh, And.
With, um, what’s it financially it, et cetera. Who’ve been facing this for a long time. It’s just a collective consciousness we’ve come to because we’ve had to. And in that it’s, it’s exposed a whole lot of what’s been going on and the onions been peeling and all these stories that are coming out of, oh, I’ve been dealing with this my whole life.
Now you now you’re just dealing with it the past 20 months. So, um, so thank you for indulging me in that answer. And I do have another question, but I want other people to speak if they have
other questions. Okay. Well, I just wanted to add one thing that you might want to think about. Um, and, and again, I have to, you know, it is sort of a post-apocalyptic problem, but if you want to go from fear to hope on like a more global scale, you can talk about how, I mean, and you guys can tell me if I’m wrong.
Maybe it’s just me experiencing those things, but like, I’ve been experiencing. Shortages of things that don’t normally have shortages because of all kinds of things, labor, um, shortages and farm, you know, product shortages to like Scott and I have had medicine at CVS for like three weeks and we can’t get to it because they always have the dry fruit through closed.
When you go inside the lines way out the door. Like no one has time to stand there for an hour, wait for the medicine, by the way we called in, in October or, you know, in September even. Um, but there’s like no way to get to it. Cause there’s, you know, and I don’t want to stand up. My Madison’s not more important than the 10 old people in front of me, but I also don’t have time to wait for these people to look for a check and write a check in their purse.
You know what I mean? So I got to go and then every time I try, we can’t get it. Um, or, you know, like ground beef, the price is raised or, you know, you know, there’s just certain things where it’s like something that was so easy whipped cream for your pumpkin pie. You’re not gonna be able to find it for some reason.
It’s not going to be because it’s Thanksgiving, it’s going to be because of something else. And this has been happening to me with very random things at very random times. So I don’t know, that might just be something to explore too. Um, what kind of, you know, and that’s not nothing to say of like welfare and people who are dealing with, you know, Medicare and Medicaid and all kinds of government programs that are broken for one reason or another.
And that’s part of what I was after care and yeah. And addiction houses, like all that, shit’s a mess. Um, and, and you might find a lot of that kind of stuff. So, so, yeah, but I do hear you about the, um, it’s not a rebrand, it’s just a shuffling of your description and tagline. I think. And, and thank
you. And it’s interesting.
You talked about supply, my husband ordered custom set of drums back in March. Yeah. Y’all, can’t get them because, and I know, trust me in the scheme of things, custom drums versus medicine, but the point being it’s on a barge somewhere, it can’t get here and whatever isn’t right. And actually working with potential sponsors for she podcast live people.
I’d love to, but I can’t order that enough grantees in time for it to get there
in time. That’s right. Cause you were doing swag stuff and yeah, you just had, you probably kind of came up with that a lot. It’s just like our trucks aren’t running. Okay. We have no one to drive him.
Right. So anyway, I don’t want to take
What else have questions or should share with us for the Christian? No. Do to do for the party. Well, welcome. Uh, it’s. Just kidding. Um, well, I, I have a question. Yes ma’am.
So, um, as I mentioned, my, the podcasts that I have, I’m just the producer of, and it’s for my nine to five, you know, 45 hour, I’m trying to stick to 45 hours a week.
Well, I do oversee marketing. Um, so that involves a lot more than social media. I all the leads then PBC, S a O L I mean, just everything. Plus I’m also the technical person. So when we have our CRM systems and all of that in place, so, um,
um, we, we have a good list and I’ve been promoting our podcast within our network of former clients, but I have no social media presence.
Um, where’s rarely do.
So I’m getting to the point where I need to outsource that because I felt like we have some really great content. I really liked the episodes, but I think. I know what’s going to happen at one point, is that they’re going to come back and say, well, why aren’t we getting more downloads?
And then the social media is going to come up because I know that that’s also how I’m going to grow. So where is the best resource to outsource that? I mean, right now, obviously I use Fiverr to do some of my editor. But I don’t know if fiber’s going to be the best place to find maybe a social media person to promote it, or is it, or is it not?
I mean, that’s just kind of where
I’m trying to tap into some people’s knowledge. Um, I can’t give you the name of the company that we use. We use a company called online Draya, D R E a M. And they, I think their spiel is they assign you a project manager and then you explain what you want, then they kind of help you do it.
So for, and their services vary for us, they do, um, a lot of the content creation, but not all. We have a meeting once a week, we decide whatever promotions we’re doing for that week and also our latest podcast. And, you know, they get to know what’s going on in the membership and then they create content like two weeks in advance.
So right now we’re talking about, um, you know, stuff that we’re going to be doing, like mid to end November. And then we’ll, you know, and we’re also planning our black Friday special, even though it’s only the 2nd of November. Um, um, I, I, you know, whatever stuff you want them to do, basically they do, um, If you don’t want to use them specifically, I would look for social media agency or, um, you know, you could probably do a search in the Facebook group for social media manager.
Um, that’s usually the title of either the agency or a person who could do that for you. There are tons of people in there who are social media managers. Absolutely tons. They’re not exactly allowed to. Promote themselves in there, but there are many that will comment and say, I can help you with that. Or I do that.
And here’s my advice and that’s sort of how they get clients. Um, so I wasn’t sure if you were looking for a specific example, but if you want draft court, I’m sure she’s, uh, you know, she has, um, people that can help you, or if you just wanted to know like where to look for a social media manager specifically.
Um, but another reason I would try our group is because they hopefully are familiar with working with podcasters. That’s the
difficulty. Cause I’ve been talking like promoting a podcast, it’s going to be a lot different than promoting a law firm. So I don’t want to go down that route of that
way. So that’s true.
Yeah. Um, I would look in there and then if you can’t find anyone and you don’t meet up with Drayer for whatever reason, send me an email and I’ll send you some other names of either places you can find, you know, Upwork, you can get virtual assistants and you can type in there. She’ll some. Social media manager and hire one on the hour through Upwork too.
And those people are really good. You just have to vet them.
Thanks. I’m sorry that this random question, but I was just like that. I’m like, I ha I really like our content, but I just don’t have time to do it.
It’s important. No, no, no, no. Don’t be sorry at all. Um, okay. Cheryl’s question. And then I have to run at five cause someone is popping over here at five o’clock.
So Cheryl hit
me. I don’t even really remember what the question was, but I actually loved your question, Jennifer. I had someone in mind, but I realized she doesn’t specialize in podcasts, but she’s an amazing social media manager and promoter, but, um, what was my question? Oh, um,
some of you know, that when I came back from she pet, because slide the next morning, I got noticed that I was nominated for a service award for my
podcast. I didn’t realize that. Congratulations. Thank you.
Thank you. Thank you. Thank you. Um, I am doing my best to promote it and kind of maximize the opportunity.
If you will. Um, but outside and it kind of goes along the lines with what we’ve been asking outside of the regular social media channels. My main thing of wanting to promote it is to increase my audience, to say, look, this isn’t a ward nominated podcast, which still blows my mind, but you know, to get people intrigued of going, oh, what’s it about?
Cause my listenership definitely has gone up since the announcement, but where would you recommend that? I promoted.
Thank you. And. Oh, that is a good question. Where do you think you would get, like what, what do you want to get out of the award receiving experience? Let’s start there. Well,
quite honestly, I want to be able to go to New York city on the 19th, walk the red carpet, go into the Guggenheim and hear my name called outside of that.
Um, and also, like I said, grow my audience. That’s a main thing because if I, you know, when I grow my audience, then I can. Sponsorships again. Uh, at least at the level that I was looking at before, when it shows your content and your audience and they went, oh, well that that’s a concept. Let me go work on that.
uh, what do you think about podcasting, um, publications, like podcast, business journal, pod news. Could you advertise there? I hadn’t thought about it. There’s inside radio. Um, there’s pod news. Podcasts business journal. And I feel like there’s one more. I want to say, I said inside radio, right? Yeah.
You said inside radio, pod, podcast news or pod news, pod news, pod news.
And what was the third
one? Um, podcasts.
Thank you. Thank you very,
very much. I appreciate about that. I mean, yeah, that, that could get you pretty far. Um, I would also do some, if you can do paid advertising, maybe on LinkedIn to the people who you think are the most influential, um, with
that in mind, what does anybody think about Spotify
Definitely. Yes, but you have to be strategic about where like maybe like see how specific you can be about what shows that you, that you advertise on.
Yeah, it wouldn’t be during
Joe Rogan, but I mean, let’s hope not. Um, this came up
today in my nine to five, um, press release. So it’s a strategy where you could hire, like, I just really quickly Google search, um, a company and for a flat fee, they would go ahead and they create a press release with SEO friendly search terms.
So like the people that you’re looking for, and then they distribute them. Sites to promote your name and everything. So when people are searching specifically for like phrases that you want your clients to be asking and Google searching for, they may come up to a press release, announcing that you are nominated for this award and everything, but it’s more of an SEO friendly strategy.
W what’s that site? Um, I just, I Google searched it and it’s a, it was a Google ad. So it’s PBC, but like fat Joe they’ll actually write it, make it SEO friendly. You pre-approve, it they’ll place it at 350 placements and it’s $129. But again, that was just the very first ad. So I’m not sure of the company or anything like that, but I just did press release distribution
What kind of sites do you put
them on? Cause I’ve always thought of a press release is something that you send to your list and then the media, you can do PR wire and it will send it out for you and put it on the AP, the associated press. And then people can just pick it up if they want. And that’s usually
what it is.
It’s like websites that are like, eh, Ian press wire, he release they’re just websites to really boost up your SEO to give you more prevalent. So you can get higher up on the page. Right? Um, so it’s just really landing pages. And if they do back link, if you do have a website, you want them to ensure that they’re back linking to your website.
So then again, your SEO on your personal website also
Yeah. I know. Tons of things about SEO just don’t know Twitter.
That’s a brand
new strategy I’d never heard of. Thank you for that. Yeah. I didn’t think of that either. That’s brilliant telling you, you got to tell those people pay more. Um,
or we’ll hire you think
you might have some future? I know, I know I’m thinking about it myself.
I’ve already found out twice already.
I get to work from home whenever I want to, for the most part. So I got a pretty good
gig. Yeah. You got a good deal for sure. Um, all right, well, we’ll wrap it up. If you have any follow up questions from today, send them to me, Jessica. She podcasts.com. They will be, uh, this recording will be up in the super squad shortly and.
I have a wonderful day. I hope I’ve answered. I’ve answered all your questions. It’s so wonderful to see you all. I love you all. Thank you for coming. Have a wonderful week. Talk to you guys too, and thank you. Thank you. Thank you