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Lesson 3 of 75
In Progress

11-03-20 – Elsie

Transcript:

Elsie 0:04
Hello, I am here.

Happy Day

to you

lalala

just logging on to the super squad just to see what’s going on over

there.

And making sure all the things are quiet before they interrupt me. Because I don’t want that No way. Here we go. Okay.

Yay.

All right.

Okay,

Happy Day to you today. That’s what I’m going to actually write myself a really quick note so that I cover this as well.

Really fast. And I will do a little bit of reference for y’all there. Also, just gonna take a moment, just in case anybody’s gonna show up today. And let us know what is going on

with you today. So I’m actually going to see if I can take a screenshot of this because I’m trying to find what the problem is. Here, okay.

Yeah, yeah, baby. Yeah, yeah.

Okay, all right.

So I’m actually just going to start chatting up addressing some questions that I think might be helpful

to you.

When it comes to some of the story that I have to tell you today, some of the story of what’s happened with me or what happened with me last last week due to Hurricane zeta, which I had no idea was going to impact me. And also, I’m going to actually give you a little bit of a podcasting history, which I don’t think I’ve ever really spoken about before. And it actually really very much ties into today, which I am doing my q&a. And it is Election Day in the United States of America for the year of 2020. So I just want to start by acknowledging that

fact.

But alas, we are actually going to start off right into the beginning part of this, I’m going to talk about power outages and podcasting. Because, right, and we are also going to be talking about some podcasting history. So you get a little bit of context of of the space, right, because,

gosh, it’s you know,

it is a very, relatively a very, very young industry. And there is already so much history that has not been addressed, or has been acknowledged by a lot of people that have been in this space for quite a while that came into it with a vision and had, you know, that created the possibility for what is currently going on

in the space. Alright,

so let’s go ahead and get started. And if you have any questions, please feel free to add them into the q&a. There’s a little q&a section that you see from here or you can just say hey to me, hello Raph rafaello Rafi Rafi Rafi Hello, nice to see you. This is a hard that’s a hard. Those are some hard vowels for me to to deal to deal with me and my accent.

So

sometimes it comes out at the most inopportune times. Okay, so I’m going to start by sharing a little bit of what happened to me. I was kind of unprepared for hurricane Zaida that came along the space at the end of last week. And not that I guess. There would have been a little bit more preparation if I would have known it was going to do what it did or even if I would have been aware that this weather pattern was actually coming our way and it was going to be this strong. I would have done a little bit more preparation. But at this at the point in time that it happened. I really was not prepared for it. So our lights our power. Our electric went down at about eight o’clock in the morning on Thursday morning. The Last Days October last Thursday. And, you know, when I woke up that morning, my husband and I were looking outside the window and we’re going, Oh my gosh, this is like, pick the way it was, it was it was a hurricane outside. And I from I’m a weather freak, so I was constantly looking at weather and doing all this stuff. And they never a lot of storms lose their push by the time they get to us because we are not in the coast. And we’re not too far south. And so we’re like in a in a little area in closer to South Carolina, but in North Carolina, towards the western side of the state, where we don’t really get too many weather patterns. And we’re also not too high up in the mountains. We’re actually in a little, we’re not Yeah, our elevation also isn’t very high. And so we don’t really get too much craziness. In fact, our little place where we live often skips the weather, like the weather doesn’t actually get to us. So usually, all of that stuff is lost. That’s it though this time it was not. And power went down. I was supposed to record a podcast with my co host, right at night, and eight o’clock, power it out. And, and at the same time cell, the cell towers were actually very, very much being affected. So I could not get decent reception on my phone. Like at all my text messages weren’t going out. I couldn’t email. My email was like not being sent out. What was the other Oh, Slack, we use slack for work all the time. I was trying to message people at that time. In fact, it was podcast movement that day, my presentation for podcast movement was happening that same day. Not a good day to for it to happen. So yeah, so I lost all of that stuff, I could not communicate with him. And I finally was able to like send him a text message and step outside and say we’re doing a double Ender. Today, I immediately had to figure out how this was going to happen. But I’m telling you, it is like three easy thing to do when it comes to being able to record a double Ender when you don’t have power. So you have to understand that everything out right now that I have set up, I am recording into the road cast, I’m not recording into the road caster pro No, I am simply connected to the road caster pro at this moment, which is powering up my XLR microphone, which is right here. And that is going into the computer, right all of those things are happening, the road caster Pro is plugged into the wall. But when I had to support when I had to record with Rob, I needed to do something very, very simple. And I needed to do it fast. And one of the key things is that I needed to get very, very clear audio on my side of things, I knew that that was the most important thing that I needed to have. So I took out my zoom h6, which I have, and that is actually battery powered. So you can have batteries inside of it. And I did not have batteries on my in my eight sticks. But I do have this,

this external battery case, which has USB a functionality, you can actually put plug, a USB a anything, any device there. And it also has a three prong plug thing that you can actually use on that side of things too. So which is this is actually very handy. When when I need to use it that way. Sometimes I powered up my computer that way. In fact, that’s why I bought it because I wanted to be able to power up my computer using that. And so what ended up happening is, I powered up my eight, six with this, right, it didn’t take very much power at all. And then I just started recording with him. The way that we connected was via cell phone. So he called my actual cell phone using regular cell phone service. So for whatever reason, I could not send text messages or emails or browse the web or any of that stuff, but I could connect via the cellular network. So our voice is going back and forth. Solid, nothing changed. And I was able to connect with him. There was no delay from his side to my side. It was a very normal conversation. And he recorded his end and I recorded my end and that was that. So at that point, I was very hopeful that I was going to get my power back at least somewhere in the weekend. So I could download his file which he sent to me during that weekend. But all that to say I was able to record that episode, and I was finally able to download actually I downloaded that episode while we were on his side of the conversation when we were in the van and we had gotten to a place where I could get more accessible Sally or self service. And then I connected via hotspot to my computer and downloaded his file. And that’s the way we did it. That’s how we got the conversation. In fact, they, that episode went out live today. And you can see that it

sounds great.

That’s great, it’s great. But all that to say that I’m going to break down to you how you deal with recording podcasts when you have less than optimal times, to be able to do anything. Thank you, Rafi. I feel hard, I feel seen. But this is what I want you to pay attention to. And please let me know if you have any questions that arise. And I will break things down even more clearly for you to understand how to be able to be a pro no matter what the circumstances, and, and you’ll be able to actually salvage so much of your work when you don’t have those optimal circumstances. I’m the queen of doing stuff like that. So the first thing that I want to tell you is that

obviously, we’re going to begin with without power. So when you do not have power, what do you do, right, and I’m going to tell you some of the tools that you need to have at home that are going to help you move forward some of the basic basic things, the number one thing is that you have to figure out where the power is actually coming from, you need to have a source of power or many sources of power, diversity, diversity of power in the house, right. So the number one thing that you do need to have is an external charging battery thingy, right? One of these things, and when I first bought this, uh, gosh, I think now this is like three years ago. And I’ve had some other ones that I also bought like three years, like four, four or five years ago, which now finally broke. But given the fact that batteries themselves external batteries like this battery packs have gotten so much fancier, if you will, prices have actually come down a lot. So you can get very, very good external power banks for a pretty decent price. My suggestion to you is that you at minimum invest in a large capacity one, anything that is I think it’s above 25,000 men, I don’t know what the statement is the megahertz or MH I can see the note like and see the delineation in my head. But it needs to be somewhere around 25,000. And up. So that’s the capacity of the battery, that’s going to give you the the ability to charge multiple times, especially multiple iPhones or maybe two times an iPad, or Usually, it’s one time a computer or like a MacBook Pro or any of those things like that it actually has the capacity to be able to either charge one of those fully or up to about 75%. Or it also has the option of being able to add power up smaller devices more than one time. And that’s what you want to have. So you want to have a large capacity, external portable charger, battery kick butt battery power bank, you also need to have a small version of that. So and I say a small version of that, because you need to have one that you can take with you. And you know be able to change it around change the positions. Because something like that I keep showing you this one because it’s about I would say it’s like it’s about a pound. It is kind of hefty, it’s also bigger, right? It’s and it just, it’s harder to be carrying this thing around. And also, I’ve already dropped this thing a couple times, it’s not doing too good because it’s super cracked, because I’ve dropped it, it’s gonna die here very soon, I don’t really want to be moving this thing more than I need to. Because of again, the size of it, the value that it has, for me in terms of the type of battery that this is. And the smaller one is, I believe the one that I bought is about 10,000 I forgot the name again, I should have researched a little bit. It’s about 10,000 the capability of that has the ability to possibly charge my phone 1.5 times. And it’s the one that I have with me all the time. It’s it’s about the size of this, this is a little walkie talkie that might my husband gave the girls it’s about the size of that. So it’s like smaller than my palm like a small candy bar. I guess. That’s about as big as the one that I have that I have with me all the time. And it’s great. I love it. It’s with me again, I put it in my bag. Awesome. But I think you really do need to have at least a large capacity one and a small capacity one. The other thing that you need to have 100% is making sure that you have the ability to know or to have Like a DC adapter of some kind, this would be like a cord that you can add to your I was gonna, I wish I had it here, a cord that you can add to the larger appliances that you have or the larger hardware that you have that can actually plug into that specific battery, you need to have an adapter or an A a USB, whatever connector that goes to the larger hardware like the h6 that I have right to the battery pack. The road caster Pro has the ability to do that it’s actually a larger machine, the road caster Pro is sort of like a very, very simplified mixer for you to bring in so many different things. They have something that they call the pro DC USB 112 volt power cable, and so it’s a cable that you can put into the back of the road caster Pro. And then on the other end of it there, it’s a USB one adapter, the USB one adapter is that set that adapter that you see that fits in this.

So it’s the one that most everybody has. So the one end of it goes directly into the pot and no to the road caster pro and then the other side would go into this little power bank, and that little power bank would just be able to fuel the entire road caster pro so you don’t have to have the road caster PLO pro plugged into the wall to get its power. There’s a lot of hard like, you know, digital recording devices, especially the new ones that have come out that have the option of either have internal batteries like the zoom h6, or any of these extra bigger devices that have been coming out like the road caster Pro, I think that the other one is the zoom track p eight, I think it’s called something like that the P eight track or something, it is it is around the same size as well. Some of them either have that adapter, that power adapter that’s like a cord like a USB, something or other power cable, or it is battery charged. And so you have to put usually, you know, double A batteries in there to charge it up like I don’t know, usually around, I would say six to eight, depending upon how large the devices that you need to have in there. So those are some options that you really do need to have at home at some point, be able to figure out how your how what you have works when you can’t plug it into the wall, whether it is that you fuel it up with an external battery pack, or whether it has batteries themselves, just regular batteries and have those stored, or Lastly, whether or not it has the capability to plug into something else, to piggy up or has built in batteries like a computer, right? Because a built in computers sometimes can actually last quite a bit of time for you to be able to use these things. That’s the first thing. The second thing is that you really need to have all of the complimentary things that connect with one another, you would be very interesting how there’s so many different little things that are fueled by power that we often overlook, or the fact that we don’t really realize how much power is being pulled by what devices

I could have solved the problem of recording into not using the zoom h6 that I had. And having that fueled by an external battery pack like I could have not done that I could have plugged my mic into directly into a USB adapter that I have going into my computer. And it would have actually powered up the microphone without need of anything else I could have just converted my microphone into a USB microphone and put it into the computer. But the reason that I didn’t do that is because anytime that you’re doing any type of recording into the computer, it starts to pull battery life or it makes it work harder than other things that you’re doing on to the computer. So I had to make a decision that was based on the longevity and how much work I needed to do to be done to do after I had my recording on the main editing device. So for me it really counted that I had as much battery life into my computer without having to add the strain of recording something into it. So that was huge. For me, and if there was, for whatever reason, a fluke thing that happened while I was recording straight into the computer and it turned off, or I lost power in the computer, I would have immediately lost that recording. And I did not want to have that happen. So I made that decision based on that. So those are some some things for you to think about the majority of devices out there can be powered by other things. So in a pinch, you could very easily record on your cell phone. This is if you are only recording yourself. So I’m just giving you solutions, not interview podcast, we’re going to talk about that in just a moment. But if if you need to just record your end of the conversation, or maybe it’s just a solo show, the world is your oyster loves, you can record using almost anything and most important your phone is going to be the most amazing tool that you could possibly have in situations like this. Number one, it has already built in like audio memo capturing device inside of the on the phones themselves. And most of those microphones are very, very decent, you can very easily be able to record straight into it, make sure that your space is nice and beautiful, meaning not too much noise and things like that, and just record straight into it, you’ll have a better recording than you would imagine. So I actually wouldn’t use any kind of headphones or anything like that, I would actually just hold it in front of myself, I usually when I record, I usually go like this, and I just hold the phone this way and record straight into it this way. And it actually gets really decent audio just recording that way. In fact, one time I forgot to even bring my external microphone when I was on a trip. And I had to record my introduction to one of my shows, and I did it and people didn’t even know that I recorded on my phone, that’s how good the quality was for

the phone itself. So

always remember, you have the option to be able to do that. Now, let’s talk about being able to either do a podcast recording with no power, excuse me do a podcast interview with no power. And talk about the options of that. So one of the things that I have optimized for myself, and I think that one of the solutions that you can very, very, very much use is zoom, I think something like zoom or any other device that has the option for you to use an app or for you to use the phone. Both those two things are very, very important. Because you never know when you’re not going to be able to utilize the cellular networks in the way that I was unable to do. So it is absolutely important for you to do this. Okay, so let’s start with why and how to set this up. If you are using something like zoom, what I have done is that I have set up my zoom account. And I know that you probably you probably have to do this, maybe beforehand, I’m not sure. Or maybe you’re gonna have to do it depending upon what you’re doing. But the way that I set up my zoom account is that everything is recorded on the cloud. It’s a pain sometimes because I have to go in there and clean out a lot of recordings because it records every single meeting that I have in zoom. It’s constantly being recorded. And I’ve done that specifically so that I don’t lose things. So it’s not for any other reason than because I wanted to make sure that I have a backup recording, regardless of what’s happening. Because every time that I do a zoom call, or I do any coaching calls, I or any kind of client calls, I record my side of the conversation. And I also record, there’s like I record both I do all of it as if I’m doing my own podcast, but like interview show, right? So I record everything on my end. And it’s also being recorded on the cloud. So I have to backups always all the time. Mind you, when you don’t have power, you don’t really have the option to do that. So what you can do is you can call on the phone, right? You can call zoom, you can do a zoom call. And because I had set it up this way, no matter how many like it has to be on my side though, so I have to have the zoom. I’m the one that has to be running the zoom in and and then I will get the recording. Every time I send that link I need to record on the phone and it automatically has it. So it’s really amazing. I really love it that way. I love the fact that I’m able to record on the phone. Okay, um, and it has saved my bacon because you can still do what you need to do. Do you can still have that recording, it’s not going to be the best. But you can still do it. And you can back yourself up, meaning this is going to be a little bit more in depth, and it’s going to be a lot more work for you. But if that other person does not have the option of recording on their side of the conversation, then you simply have to connect to the Zoom Room on your own, right, you create the meeting, they join the meeting, the zoom is being recorded already by zoom, and it’s in the cloud. And then you would also record your own audio, just your audio into either an H six, or into the computer, so that you also have a clean recording of your voice. So that way, you can at least have that, put it together and post. And even though the audio isn’t going to be optimal, you’re going to have a clean track for your voice. And you’re going to be able to sprinkle in your guests voices or your guest voice afterwards. And that should take care of it, although it’s going to be a harder edit all the way around.

So I hope that that made a little bit of sense there when it comes to power. So if you were to invest in one thing, this this holiday season, I know it’s so not a it’s not a fun gift. But it’s a very, very useful gift would be an external portable charger, battery pack type of thing that you need to have so that you can not only charge your smaller devices, but also things like your computer. Also that can that connections are really important. I will give you a little bit of a I just actually purchased one of them. And one of the reasons that I got another battery pack to the one that I have here is because this one right only has what’s called USB a so these are USB a ports. And these USB a ports obviously support anything that has that type of a port. But a lot of devices nowadays are supporting USB C including the iPad pros, including my MacBook Air like those are all they all run with USB C. And so the new battery pack that I got now, I only need the USB C cord and I can stick it into that battery pack and it will charge those devices. Because as of now like if I needed to charge my computer or I needed to charge my iPad, I wasn’t able to plug that directly, anywhere. And that sucked. I also got a something that is called a charging station, I got a charging station that is not battery pack. So the reason the charging station is important is at least for me, in terms of expediency, we had an opportunity to go into town. Well, one day where I got a chance to sit down at a it was an it’s an empty, minute empty. So it was socially distanced. It’s an empty chocolate store that I go to that is across the street from one of my girls, or my one girl does gymnastics. So I stay in that area while daddy and my other child go run errands and things like that for those two hours. And I had the opportunity to go sit at that one chocolate store. And there was a plug on the wall. And so I essentially use one plug, right just that one plug. And that one plug comes into a little charging station and the charging station has three USB a ports and two USB C ports. So instead of thinking oh my god, I have to like use all the ports in the place to charge like, you know, two iPads and an iPad Pro and my phone and like all the things I literally had my own little portable thing and everything got charged through that because it just expediate like especially when you I was thinking like, Don’t you hate it when you go to like the airport or with you know, when we weren’t all all the different places and somebody is like hogging up the plug. Well, this is actually so much better because not only does it have a plug for all all my things, but I could also have that one plug in also give out some plugs to other people if they wanted to charge their devices into my thing, and it’s fast charging. So that’s another great investment. That one was about a little bit over $50 because I really wanted to have the USB ports in there and the USBs and I wanted to make sure that it charged really fast. So So it was really, really good. Yeah, I think we all need, we all need these little things you will not be so happy as to as to when you find it. So here’s the size of this is the size of the new thing that I bought. And again, I just plugged it into the wall, it’s the best thing ever. And so now, also, instead of trying to get like a, like one of those big strips, like those, where everything has its own thing, I just have to plug it into one box, and it has all the things in there. So I’m super stoked by that. Okay, so I let me know if if y’all have any other questions, if you want to know some other things to do to make sure that you optimize, I think the only other thing that I have to mention this is you have to know you have to know what thing connects to what and what kind of cord needs to connect to what, how do you get this to connect to that? So essentially, how do you get your sound? How do you get your

mixer? How do you get any of those things to connect to the power? That’s the problem that you need to solve. And you need to have those chords just in case you need to have them, you know, switch around or put in there or whatever needs to happen with some of those. Okay. All right. I think that that’s about it when it comes to those things. Let me know if you have any questions I If not, I am going to move on and give you a little bit need one for the next hurricane. Oh my gosh, yes, you do Florida. Oh, and then we’ll The last thing that I did purchase. And I purchased this this year, I actually used some of the money that the government send our home, right at the beginning of the pandemic, we got some money for our children. And part of that money went to buying a generator for the house. So we have it’s actually it was a little bit less than $1,000. So it’s a very, it was a very big purchase. It was not an easy thing for you. No, it wasn’t like oh, let’s just it was a little bit less than $1,000. And we I decided to go ahead, I discussed it with my husband, and we decided this was going to be a really good investment. And so it actually came, it was amazing to be able to after having no power for like a day and a half to be able to take that thing out. And it runs on gasoline and have it outside. And what it was able to do was it powered a bunch of different things like obviously, it started to charge up all of our devices, which Yay, but it also we were able to toast bread, we were able to run like the hot water boiling thing that I have to make my tea like one of those bottles. So any smaller type appliances, we were able to use fairly easily. He was that we were able to recharge some of the lanterns that we had in there that needed to be plugged in some lights that were in that area of the house, we were able to plug inside the generator and had various outlets. So in that respect, it worked out very, very well. And I’m super, super happy. Found out that we could run the generator for 19 hours straight on 2.5 gallons of gasoline. So that was a great investment. Anyway, not very many people have the ability to have to have that. But just in case if you do feel like oh my gosh, what should I invest in and you have some chunk, a chunk of change in case power goes down or anything like that having that generator and it’s actually not too big it is I would say it’s like about this big and this tall. And it is outside right now. So now we have we have it there. And in case anything else happens, we now have it set up. So it’s going to be a pretty decent and fast fix to be able to at least get us through. We are thinking of investing in another one so that we can plug the refrigerator into it because that that was really one of the biggest things but alas at this point, we couldn’t really we had to kind of pick and choose and we didn’t want to deal with doing that. And I didn’t have that much of food in the refrigerator that would go to bad. Which was great because we had like sort of run out of food. We were supposed to go shopping so not very many bad things we hadn’t we didn’t have to throw out too many things. There was just plain eat like a lot of leftovers and a lot of Yes, I had just throw out like a pound of beef or something like that. But for the most part, we were able to save a lot of our food. Okay, moving on to if let me look at the q&a really quickly just to see. I see you I see you miss Rafi almost ready to submit a new podcast to Apple with holidays are there a lot of times At that time, oh my gosh, this is a fantastic, fantastic question. I will give you the answer right now. And I would get, I’m going to get actually incredibly, incredibly specific. I’m going to post the dates and I’m actually going to I just happen to have this open in my computer. So don’t think that I’m like, you know, super LC, although I do believe that I am super LC. But here, I’m gonna post this here.

Did it work?

How come it’s not working? Okay, let me give you this, I was going to put it in there. Anyway, holiday submission deadlines. If you plan to submit new shows in November or December, please be mindful of the following periods. This is per Apple, November 20, through November 30. December 23. through January 2, let me see if I can do one at a time. So that is period number one. This is period number two. Hold on one second, it’s very hard to do copy paste. So at that time, Apple is going away. So they are going to be gone. And mind you things will work as usual. So it’s not like you have to do anything. But this is what they say they said show submitted during these windows may not be available within our regular timeframe of five business days. plan accordingly and submit any new feeds with this in mind. So I am going to write that down. Maybe it’ll let me. Okay. So essentially, what we are suggesting, in fact, we just said this on the feed on our latest episode of the feed, is that we suggest for anybody This is what Rob said. And I absolutely 100% agree.

Okay.

Let me see. Let me look at the exact thing. So so all right, so if you want your new podcast, your new, not episodes, okay, not your episodes, not a podcast that’s already live on Apple bought, this is a new, it’s a new one. It’s a new show entire show. You want your new podcast live on January 1, you are best served to submit to Apple no later than December 10. Okay, so if you want to be live, just live on the apple podcast directory, you should not submit later than December 10, anything after December 10. And you’re really pushing it to be to being like it to not being live by January 1. Okay. And that’s just being live. Okay, so that also does not mean that you have to have an episode ready for that. That means you just need to have something on the feed, maybe you have a 32nd. Like I would suggest actually for that, like a one minute or a minute 30. Why?

Unknown Speaker 38:14
Mm hmm.

Elsie 38:15
So I would say a minute and a half promo, and a minute and a half promo. Get it together, even do a little intro of yourself something Hey, y’all come back here, whenever I’m ready, whatever, that’s at least 90 seconds long. Because that way, you will actually see stats for that if you make it a 32nd promo or something that’s under 60 seconds. A lot of those podcast hosts that abide by IAB 2.0 verified stats and are certified themselves. Either Usually what happens is they make their distinctions on what to what to count as a download, to make sure that whoever is listening actually downloads at least a minute. Or sometimes they give a size of file size. why this matters is because they don’t want to count as a download a lot of episodes that maybe people like start to listen to, and then they’re like, Oh, I’m just I’m not gonna listen to this. And then they just delete it, or they stop listening. And that’s not actually somebody listening. It was somebody who may be tapped on to the player on your website, and they decided they didn’t have time. At that moment they were interrupted or something right when they played it, or they closed out the tab and therefore that’s not really an actual, you know, person or download itself. So, obviously, when you have that from a promo or a preview or a trailer, it needs to be a little bit longer. I suggest at least 90 seconds or about a little bit over a minute so that it actually shows up in your status. that somebody downloaded that show, right? Okay, yes. So that would be by December 10. And that’s just being live. Now, if you want to do like a full PR Blitz, like globally, like for all the things, then you need to really submit no later than Sunday, November 15. So a week from this Sunday, sorry, yeah, a week from this Sunday. So you have about a week and a half. And why? Because

Unknown Speaker 40:35
what tends to

Elsie 40:35
happen whenever you submit a show, in fact, I just saw somebody asking this on the She Podcasts main group, where somebody was like, hey, what categories are you using, because I’m, you know, searching an apple podcast and my podcast isn’t showing up. And you have to understand that it actually does take at least a week for Apple podcasts, the directory once you have been admitted or or you are live in the apple podcast store, for the algorithms to start to not only to start to read your index your show, so that you start showing up for for search results. And then to add to that, you have to wait for not only Apple podcast to index you, right, and then once it does, once you get indexed one that that gets updated, that’s when all the other podcast apps that feed off of the apple podcast API, are going to be able to find you. So there’s been a couple times where I’m able to find a show inside of Apple podcasts, right. But I’m not able to find that same show on my favorite podcast app, because it’s too new. And it hasn’t been indexed by that other app. And this is like, you know, Apple podcast fuels over 100 Apple, not Apple podcasts apps out there. Some of them very, very small, they don’t have very much listenership like people used to using them. But some of them are pretty, pretty big. So there’s that. And obviously, this is very, very Apple podcast centric. I’m not sure what the schedule is for Spotify, I don’t know if there’s gonna be something like this for amazon music. I don’t know if Google podcast does anything like this, or if they take a break, to be able to do that, because all of those actually work separately, you can still submit them, like, at least I know, for a lot of the podcast hosts, they have portals in the back end of their platforms, right to in order for you to submit them. But I don’t know if they’re also going to be taking time off in order to you know, celebrate the end of 2020 in some way, shape, or form.

But

I would suggest to everybody that’s here, or anybody who’s going to be launching a new show, if you really want to go all out on your PR by January 1, then you need to submit by November 15. But if you’re not going to do a full on Blitz, and it’s okay, if you haven’t been indexed, but you will be totally inside of Apple podcasts. December 10 is your deadline. You cannot submit it any later than that. Because again, when you submit a there’s like a five business day turnaround before your show is live. You can’t really do it like, I don’t know, you know, right before that December date, right? Which would be when was it that I said that December 23. So like it remember five business days, not the weekends.

So

that is my suggestion. Great question, Rafi. So promo and trailer. Yeah, it’s actually Well, you need to have both you need to have a promo and you need to have a trailer. But I would say that promos are more used for other people podcasts, other people’s podcasts that you can share, like, for the show like mine, the feed, I feature 330 second promos in every episode. And so I have one at the beginning in the middle and at the end of the show. And I use them as transitional things sometimes in between segments inside of that show, but it’s promoting other people’s podcasts and I keep them to 30 seconds. Like I don’t want anything longer than 30 seconds. A trailer is a little bit different. Right? a trailer is slightly longer. It gives you a little bit more about the podcast, and it can be longer. Sometimes people do him like a short like a 92nd or they do like

a five minute intro to the show. Depends on what you have. All right. So yeah, I

hope that that works. I hope that was great for you to kind of find out. Interestingly enough, like that was such I’m so glad you asked that question. Because that is absolutely relevant. And I needed to write that on my notes. And I had forgotten to do that. So we have another 15 minutes to go. I am hoping that, let me see, I’m gonna wait for a question. And if you don’t have a question, I can really quickly talk for at least another 10 minutes on some podcasting history. Just to give you the scoop on that, I can’t believe that I forgot my

water, because I’m thirsty. But I’m not going to go find it.

Right now.

I’ll wait for one moment and see if we have any more questions. And if not, we can move on. Okay. All right. So I am going to

be really quickly talking about the history of Lipson because I really do think that it’s very important in the space, and I was thinking about it that we would not have the solution that we have for podcast hosting, that we have today.

If

the guys because it was a bunch of young,

young men, um,

I would say I think they either were still in college, they were still university students, or they had recently graduated, I cannot remember, but they were young men. They would not have our pocket and podcast hosting would not be what it was if they

would not have been moved to action

because of the 2004.

election. So

interestingly enough, you know, at that time, the guys, or at least the founders, the main founders, it’s two days, the two days were very much like artsy, very much like straight edge very much fringy to some degree, artistic, you know, things like that, at that time, as most college students are right. And they were also sort of not anti government wasn’t that wasn’t the case, it was more like, like, a lot of college students like, why should I vote? Everything’s fine. It’s not really affecting me at this moment was sort of like, a little bit of a step back and everything’s gonna salt. Like, you know, I think we’ve all been there where we feel like, why does, it doesn’t really matter, this isn’t really affecting me, it’s not that big of a deal. And so, that year in 2004, one of the Dave’s at least he admitted in a blog post that he didn’t vote that year, right. So he didn’t vote.

And

shortly after that, the election after the election, there was like this sense of absolute despair to some degree, Doom Also in, you know, 2004. And it became one of those things where there was like this feeling of shame and guilt around not stepping into something. And they had been having a conversation around this problem that needed to be solved in giving voice to people who were trying to do incredible work online at that time, particularly artists. And what at that time, were more the, the quintessential podcasters, which were like a hybrid between nerds and an artist and people who were storytellers, people who were poets, people who were musicians, people who were actors, who were also fairly young and had a lot of technological know how, and they recognize that there was this way in which they could get out there works in digital ways, like recordings and video and music, right? It was when that thing was happening. But what ended up being a problem is that as you know, like uploading media and downloading media was, like bad, it was hard for anybody. So they realized if they weren’t going to be able to put their voices out at scale, they there needed to be something in between there that made it easier. And then these two guys decided to be the solution to that problem. And they brought Lipson together, like they literally created this company, podcast hosting, which didn’t exist before because of the fact that there was a sense of guilt, a sense of, oh my god, we need to do something about Being able to understand what they refer to at that time as the democratization of digital media, in order to make it accessible to as many people as possible. And so that is where it came from. It actually stemmed from a not voting choice, and a recognition that their voice really mattered and to create an infrastructure. This happened November 5 2004. So we are now 16 years into that. So this is why I’m telling you, it’s not even been two decades, it’s been a decade and a half that podcasting has in some way, shape or form actually been thriving in this way. You know, Lipson started in 2004. And I don’t know about you, but when was the last the first time that you actually ever heard of podcasting? I guarantee for most of you here, it probably has been within the last five years, maybe I would say three, where it has really become a thing for mainstream. But at that time, there were these foundations that started to be built way back then 16 years ago, where folks were trying to solve these problems, this problem that stemmed from sort of like that desire to be to be able to provide folks that needed voices or not that needed voices that that needed to have their voices amplified the infrastructure for which them to do so. And at that time, they were doing it in a way that wasn’t particularly exciting. And no other infrastructure was there. Like at that time, iTunes didn’t even support podcasts that wasn’t even part of the interface. There were there was like, No, there were no apps, there was no, there was no iPhone, there were no ways for you to listen to podcasts that was outside of like either having an iPod or downloading directly into your computer, which is how I started to listen to podcasts. So you understand that now that infrastructure has extended to such a degree that we now can essentially say, find my podcast, anywhere. And that’s like any literally anywhere. It’s there on Pandora, they’re on amazon music, they are on Audible. They’re on Spotify. They are on Google, Google podcasts, they’re on all of these other apps that are out there. They’re in very specific companies outside of the US like Ghana, Ghana is in India there. It’s an it’s an Indian company. There are some other ones that are strictly over in China that are podcast centric, there is ybox, which really services, a lot of the Spanish speaking European side of things, plus also veers into South America and other Spanish speaking countries. That

is a huge app there. There are people who are podcasting and using wats up in order to be able to get their word out about their show. There are constantly new apps popping up there are some that are very specific to support specific type of voices and create a deeper infrastructure in so many different ways that the space is absolutely growing. But we all I also wanted you to know that the history of podcasting actually stemmed from the the youth and and and the mind of geeks and nerds sometimes to be able to see how to optimize these funky things and how to make enclosures and RSS feeds and how you can get that automatically information automatically delivered to you and even now to be able to explain to, to most people getting into podcasting or an RSS feed is it’s a challenge, because it’s such an incredible tool, but people can’t quite get what it is right. I just wanted you all to know that because, you know, as we are on election day today, and to be able to often not know what’s coming up, right? We are obviously we don’t know what’s coming up. We won’t know what’s coming up for maybe weeks after today. And to know that essentially, one of the largest or the largest podcast hosting company out there that currently we are hosting over 97,000 shows would not have come about if it wasn’t for that desire from a couple guys who didn’t vote and felt like that was the stupidest thing they’d ever done and then needed to take action that now this is where we are and that it’s given me a job since 2008, right? It’s how I’ve made not, it’s not solely how I’ve made my living that entire time. But Libsyn has been the company that I have been with for this entire time. So being able to, to be so thankful for that and being able to understand what they pioneered and that and how many people they have completely supported in so many years and and to see that it was because of that beginning is that we are able to see all the fun, beautiful things that are happening now and all the money coming into the space that oftentimes it hurts to have it go into places that aren’t really panning out because they don’t really take the time to understand the historic roots. Anyway, I’m just sharing that with y’all today. Thank you so much for being here and showing up. I am going to move on I am super thankful for for you coming in hanging out with me today and I hope to be here a little bit more do let me know. I think that this I know the comments are possibly going to go away after I’m finished. So feel free to email me Elsie at She podcasts.com Elsie LSE at She Podcasts calm if you have any feedback or if you want to know more and I will go into the Super Squad and either message you directly from here you know inside of the squad, or I can actually post anything up onto that activity feed or any of the forums if you want me to share some of these resources. And if you would like to have maybe a little resource list or something like that, that we can add to the stuff that we often add to the squad. So thank you so much. I hope you have a lovely rest of the day. I’m wearing a shirt that’s very inspiring. I think it says What does it say? uplift inspire. And what is the end and elevate, uplifting, inspire and elevate?

Hear me.

Okay, nice to see you all and I will chat with you in a couple of weeks.

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