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The Super Squad QA Library

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  1. Jess & Elsie QA and Podhive Coaching Call
    11-22-21- Elsie's QA- It is that time of year again...content strategy for the holidays!
  2. 11-18-21- Traci's Coaching Call- Interns and other podcast support, networks and opportunities to monetize.
  3. 11-16-21- Jess's QA- Editing shortcuts, introducing yourself to listeners, and what to talk about in your podcast.
  4. 11-11-21- Traci's Coaching Call- testimonials and guesting on podcasts.
  5. 11-08-21- Elsie's QA- Sponsorship and advertising.
  6. 11-04-21- Traci's Coaching Call- Wins! Niching and rebranding.
  7. 11-02-21- Jess' QA- Marketing and social media
  8. 10-28-21- Traci's Coaching Call- A blast from the past and getting high profile guests.
  9. 10-21-21- Traci's Coaching Call - SPL wins and re-purposing content!
  10. 10/07/21- Traci's Coaching Call- Guest rapport, growth strategies, & setting boundaries
  11. 09/30/21- Traci’s Coaching Call- social media wins, mistakes happen, and group referrals
  12. 09/28/21- Elsie's QA- It’s the headphone episode!
  13. 09-16-21- Traci's Coaching Call- Member launches, tracking stats, and many wins!
  14. 09-14-21- Elise's QA- Artwork, downloads, and sponsorship
  15. 09-09-21- Traci's Coaching Call- talking tools of inspiration, and ways we do our best thinking
  16. 09-02-21- Traci's Coaching Call- Launches, Show Descriptions and International Podcast Day!
  17. 08-31-21- Elsie's QA- Big Elsie Thoughts on all the shoulds of podcasting.
  18. 08-26-21- Traci's Coaching Call- Tips to avoid podfade, rebranding, and launch
  19. 08-24-21- Jess' QA- Closet clean out, partnership and networks, and more fun parties planned for SPL
  20. 08-19-21- Traci's Coaching Call- Connection and community, terms of service, and Apple Podcasts
  21. 08-17-21- Elsie's QA- Content warnings, "my story" suggestions and more
  22. 08-12-21- Traci's Coaching Call- Finding your visibility and working your network.
  23. 08-10-21- Jess QA- Jessica summarizes her experience at Podcast Movement and live events in 2021.
  24. 08-04-21- Elsie QA! Elsie’s hacks
  25. 07-29-21- Traci's Coaching Call- Trademarks, growing your audience, and podcast planning
  26. 07-27-21- Jess QA- Launch checklists, social media trends, and live events
  27. 07-22-21- Traci’s Coaching Call- Finding support in your community and summer break!
  28. 07-20-21- Elsie's QA- A lot of talk about lifestyle, including ADHD, crippling anxiety and hormones
  29. 07-15-21- Traci's Coaching Call- SEO and URLs, time management and starting where you are.
  30. 07-13-21- Jess- talks social media and the group shares their excitement for SPL
  31. 07-08-21- Traci's Coaching Call- PR tips and pitching yourself, collaborations, and great SEO tips
  32. 07-06-21- Elsie QA- Elsie talks audacity and alternatives. Link to News Your Can Use from the FB LIVE!
  33. 07-01-21- Traci's Coaching Call- Self-care tips, maximizing LinkedIn, and terms and agreements
  34. 06-29-21- Jess' QA- Naming your podcast, workflows and SPL
  35. 06-24-21- Traci's Coaching Call- Celebrating wins, branding online
  36. 06-22-21- Elsie- Elsie talks faux pas, burn out, remote interviews, and Zoom fatigue
  37. 06-17-21- Traci's Coaching Call- Branding, support, making your podcast searchable, release dates
  38. 06-15-21- Jess- Release schedules, branding dilemmas, and taglines.
  39. 06-10-21- Traci's Coaching Call- Support and wins, rebranding and branding strategy
  40. 06-08-21- Elsie's QA- Is a listen the same as a download?, the benefit of third party podcast services, and finding the right people
  41. 06-03-21- Traci's Coaching Call- Taking a break between episodes
  42. 06-01-21- Jess- Membership sites, content calendar, and super-secret birthday surprizes.
  43. 05-27-21- Traci's Coaching Call- Members share their wins, talks about setting your podcast up for success and how to preserve your energy while launching.
  44. 05-25-21- Elsie's QA- Talks; bugs with the new Apple update, keeping it authentic, and website integrations
  45. 05-20-21- Traci's Coaching Call- Talks about editing and interviews
  46. 05-13-21- Traci's Coaching Call- Traci answers questions about the Spotify + Apple Podcasts subscriptions among other things
  47. 05-11-21- Elsie's QA- A question about Apple Podcasts artwork not showing up and a super deep into Elsie's own productivity journey
  48. 04-05-21- Jess' QA - Podcast sponsorships, audience engagement, podcast hosts and community input.
  49. 04-29-21- Traci's Coaching Call- Rapid fire information- prepare for 1.5hr call next week, marketing and challenges that podcasters face.
  50. 04-27-21- Elsie's QA- New Apple Podcasts and Spotify subscription announcements!
  51. 04-22-21- Traci's Coaching Call- Relationships with co-hosts, difficult conversations and member support
  52. 04-15-21- Traci's Coaching Call- Clubhouse, self care, and new opportunities
  53. 04-13-21 - Elsie - Content for premium podcasts and expectations around $$
  54. 04-08-21 - Traci's Coaching Call- Fears around perfectionism and podcasting to publishing
  55. 04-01-21 - Traci's Coaching Call- Email lists, social media marketing, and trying new things
  56. 3-31-21 - Elsie - Rebranding, posting to YouTube, and marketing to your subscribers
  57. 3-25-21 - Traci's Coaching Call- Workflows and marketing strategies
  58. 3-23-21- Jess – Design talk, rebranding, consulting and monetization
  59. 03-18-21- Traci’s Coaching Call- Workflow Tips
  60. 03-16-21- Elsie - A walkthrough of the upcoming iOS 14.5 Apple Podcasts changes & Why artwork is even more important now
  61. 03-11-21 - Traci's Coaching Call- All about sponsorships
  62. 03-09-21 - Jessica - How much data is too much?
  63. 03-04-21 - Traci's Coaching Call
  64. 03-02-21 - Elsie- Engagement, Early Release & Adult Content
  65. 02-23-21 - Jessica- Talking Engagement in your Niche
  66. 02-18-21 - Traci's Coaching call
  67. 02-16-21 - Elsie's QA testing out Run The World
  68. 02-11-21 - Traci's Coaching call
  69. 02-09-21- Jessica- Media Kits, Website Links
  70. 02-04-21 - Traci's Coaching call
  71. 02-02-21 - Elsie
  72. 1-26-21 - Jessica
  73. 01-21-21 - Traci's Coaching call
  74. 01-19-21 - Elsie
  75. 01-12-21- Jessica
  76. 01-07-21 - Traci's Coaching Call
  77. 12-22-20- Elsie QA- Planning for 2021
  78. 12-17-20 - Traci's Coaching Call
  79. 12-15-20 - Elsie
  80. 12-01-20 – Elsie
  81. 11-19-20- Traci Coaching Call
  82. 11-17-20 - Elsie
  83. 11-12-20- Traci Coaching Call
  84. 11-10-20 - Jessica
  85. 11-05-20- Traci's Coaching Call
  86. 11-03-20 - Elsie
  87. 10-27-20 - Jessica
  88. 10-17-20 - Elsie
  89. 10-12-20 - Jessica
  90. 10-06-20 - Elsie
  91. 09-29-20 - Jessica
  92. 09-22-20 - Elsie
  93. 09-14-20 - Jessica
  94. 09-08-20 - Elsie
  95. 09-01-20 - Jessica
  96. 08-01-20 - Elsie
  97. Special Jess & Elsie QA!
  98. 07-11-20 - Elsie
  99. 06-23-20 - Jessica
  100. 06-15-20 - Elsie
  101. 06-9-20 - Jessica
  102. 06-02-20 - Elsie
  103. 05-28-20 - Jessica
  104. 05-20-20 - Elsie
  105. 05-12-20 - Jessica
  106. 05-05-20 - Elsie
  107. 04-28-20 - Jessica
  108. 04-21-20 - Elsie
  109. 04-14-20 - Jessica
  110. 04-07-20 - Elsie
  111. 03-31-20 - Jessica
  112. 03-30-20 - Elsie
  113. 03-24-20 - Elsie
  114. 03-17-20 - Jessica
  115. 02-25-20 - Elsie
  116. 02-18-20 - Elsie
  117. 02-11-20 - (Take 1) - Jessica
  118. 02-11-20 - (Take 2) - Jessica
  119. 02-11-20 - Jessica
  120. 02-04-20 - Elsie
  121. 01-28-20 - Jessica
  122. 01-21-20 - Elsie
  123. 01-14-20 - Jessica
  124. 12-19-19 - Elsie
  125. 12-17-19 - Jessica
  126. 12-3-19 - Jessica
  127. 11-26-19 - Elsie
  128. 11-12-19 - Elsie
  129. 11-09-19 - Jessica
  130. 11-09-19 - Take 2 - Jessica
  131. 11-7-18 - Jessica
  132. 11-5-19 - Jessica
  133. 10-29-19 - Elsie
  134. 9-24-19 - Elsie
  135. 9-17-19 - Elsie
  136. 9-11-19 - Jessica
  137. 9-3-19 - Elsie
  138. 8-27-19 - Jessica
  139. 8-20-19 - Elsie
  140. 8-7-19 - Jessica
  141. 7-16-19 - Elsie
  142. 7-11-19 - Jessica
  143. 7-3-19 - Elsie
  144. 6-28-19 - Jessica
  145. 6-28-19 - Elsie
  146. 6-11-19 - Jessica
  147. 5-28-19 - Jessica
  148. 5-23-19 - Elsie
  149. 5-14-19 - Jessica
  150. 5-9-19 - Elsie - Podfund Discussion
  151. 5-7-19 - Elsie
  152. 4-30-19 - Jessica
  153. 4-16-19 - Jessica
  154. 3-19-19 - Jessica
  155. 2-19-19 - Jessica
  156. 2-5-19 - Jessica
  157. 9-27-18 - Jessica
  158. 9-20-18 - Jessica
Lesson 6 of 158

11-04-21- Traci’s Coaching Call- Wins! Niching and rebranding.


Hello everybody. I want to say good morning. Actually. I feel like I want to say good morning because Pacific time it’s 10 o’clock and I’m not, um, I’m just about to get used to it when it’s going to change back because I’m in Arizona and I’m going to be going back to mountain town next week. Cause they don’t do daylight savings time.

So my poor brain, my poor body, it has no idea where it is and what it’s doing. And um, so I’m just really glad to be here.

Um, due to the, I can not, um, not acknowledged that your background. Okay. So this is the power of positive thinking. Um, as I’m putting in applications to do these TEDx speeches, um, I’m, uh, waiting for three to get back and I keep saying, and I’ll be sending more out. I thought, well, this would be an interesting background to have, we’ll just push this idea of, as they say the complete.

So, no, I didn’t get a TEDx slot yet, but I will. So I’m doing this. Well, I think it looks fantastic. And I think that it’s a great lesson in manifestation. You just go ahead and cut it on out there. Um, which I I’ll share something similar to that. And then we’ll get started with our wins, but, uh, James is going to really appreciate this.

So yesterday I saw that, um, they’re going to in Hendersonville, Tennessee, outside of Nashville, they are building a 47 acre music city studios complex. It’s supposed to be ready by 2023 in which they’re going to have. They’re going to do music videos. They’re going to do production. You’re going to do a sound stages.

They’re going to do. I’m certain that they’re going to need some level of podcasts, full service production integrated into that 47 acre facility. And he made me really, really well know that Nashville would be an ideal place to really base produce your podcast out of. So, um, I emailed them yesterday because was like operating under our new pod, have a cheap podcast philosophy of the answer that we’ve adopted from Jessica.

That the answer is always no, if you don’t ask the questions. So I went ahead and emailed them and tell them I was ready for them when they were ready for me.

Hey, you know what? You gotta let the universe know what you’re interested in having the NFS for yourself. Right. All right. Well, with that said, I’m so excited for everyone who is joining us. And I want to welcome Elena, who I see is, um, needed to our call, but not new to produce your podcast. And I don’t want to put you on the spot, but we’d love it.

If you want to introduce yourself and talk a little bit about dismantling dysfunction. Um, so hi everyone. My name is Elena, um, and I sort of work as a business manager for a company and two, um, principals of the company who are launching a new podcast. Um, I think her launch date is November 16th. Um, and, um, so our podcast is, um, sort of created and, um, be.

Targeted to words, leaders and organizations and senior people in organizations who are experiencing any types of organizational or leadership dysfunctions. Um, and we’ll be helping them to get rid of them and we’ll smash the dysfunctions together. Um, so we’re still sort of in the process of the pre-launch right now, we recorded the first three episodes and sort of learning the ropes still.

So happy to be here and then get a little bit more. Wow. We’re so glad you’re here. Thank you. Sometimes the hardest part is just showing up, right? So we always, um, since this is your first experience from Selena, we always start with wins because I am a big advocate for even the smallest forward movement.

Step is a win. So, and you probably hear a lot about that in your business model with the principals that you work for. Um, but we take our little wins and our big wins very seriously here. So who wants to jump in and share a win? And it can also be an update, but usually I’m finding that your updates are always wins too.

So that’s fantastic. So who wants to go first?

Well, I have a really specific question today. Actually my big one for the week was not particularly podcast related, but I applied to get my, um, uh, just like a basic Vegas nerve course, uh, credentialed through the Louisiana physical therapy association. And like they told me it usually takes two weeks or so to get it back.

And I got it back in less than 24 hours, the approval back in less than 24 hours, which was amazing. So I felt like that was a good affirmation from the universe. The like this is, you know, I’ve been kind of like, I’ve moved on so much to the visionary end of thinking. And I’m kind of been screaming, vagus nerve into the winds for so many years of battle, you know, but I I’m, I’m learning to just like, I have to catch everybody else up to where I am.

So just to go out and teach the basics is, is still valuable, even if I’m, uh, and then basics are really never boring. But even if it’s just sort of a little mundane to me to do that, However, like my question, we don’t have to answer this right now, but specifically I, uh, I am, as I’m of like working towards re launching my podcast and re branding it, um, I want to integrate sort of, uh, uh, uh, like, uh, some kind of segment or something that’s really relevant to the news in the moment, like what’s happening right now.

And I’m just curious how people do that or like, or what that might, you know, like, so an example, you know, like, and maybe not something really long, but something, you know, that there might be a five minute segment that goes out once or twice a week. That’s really about the. News of the day or the news of the moment and how I, how it, uh, how I see it through my lens.

Sure. Well, we will definitely, I think we can, you can get some great feedback on that throughout the call and we will, and I have some suggestions for you too, so we will definitely circle back to that and focus on that. Great question. Okay. Who else? Danger background looks different today and it’s very like chic and monochromatic.

Like what do you have going on in that studio? Yes, this is just a, this is just a sound blanket here. It’s really different church. I changed my shirt. Finally,

I’ve got a, I’ve got a pod hive shirt. It’s in the same one. Every time. It’s easy. I don’t have to think any, I do have a win, but thank you for looking. Um, th the, when somebody, a friend of mine who was also an old client where I did many private sessions for her guided meditation, private sessions, uh, contacted me yesterday and said, Hey, would you be interested in creating a mini podcast with me for another company that wants many podcast content created for them?

I thought that was interesting. So it just made have gotten a few things going. I know nothing about that. Creating many podcasts for another company that wants to market in the, in this case, they want it, it’s a company that wants to market, um, devotional type meditations and activities, things like that.

So, all I’m saying is the world is telling you if be adult want urine, they’d want someone else’s

voice out there. And, um, yeah. So I think that is a huge knock on your door. When is your voice going to get outside of yes. And so the question, the follow-up question at some point today maybe would be, has anyone done that? What do you know about that? Even if it’s a three-part episode only it’s that small and, um, you know, something that just could be really interesting.

So, and they’re exciting and they’re complimentary that they reached out to you. I’m sure it has nothing to do with that voice of yours at all. It’s very nice. They did say that was my product. Okay. Well, I’m glad that they know and wait until the whole world knows. That’s going to be even better. Great to see everyone by the way.

Thanks, Tracy. So glad you’re here. Um, okay. Who else would like to share

back ground? Yes. So, um, couple things. Well, so I hired, excuse me. I hired somebody to do social media posting for me, cause I needed help. And I think that bumped up, even though I think I have the smallest number of downloads per episode of anybody on this call. I swear. I tell you, you do not. There’s some people who have no downloads right now because

I think, I think it’s come up a little bit consistently across the board. I think the numbers have pushed up and my next goal is to get over 800 in a month. And I’m S I was seven shy of it. So this last month, so it’s, I’m feeling a little better about the investment, even though the investment of money.

Isn’t huge. It’s certainly. Benefits me time-wise and I can bounce this off of somebody else. So in the best interest of expanding my team for very little money and old friend of mine, who I used to work with when I produced entertainment for private events, um, her name is Jennifer. She kind of came back into my life a few months ago, and Jennifer knows celebrities beyond belief because of her world and public PR her her career in public relations.

And she worked on a very high level here in town. And I just flat out said, man, I need a produce. I need a partner. I need somebody who can bring to the table. What it’s going to take me way too long to do. I know how to do it, but better if it comes from somebody else. So I’m meeting with her this afternoon and I wrote out my marketing plan.

I wrote the mission statement. I gave her a fact sheet. And so we’re going to, we’re going to visit that. And so I’m kind of happy about that, that team building aspect. Ultimately I’m most happy about the fact that I can wear makeup again, as of today, you know, being the shallow, superficial human that I am and proud of it.

They’ve not been able to wear makeup for two weeks because of the cataract surgery. And now that we all understand, I will regain sight in that eye. It was iffy the first couple of days. Now that site is back and I can read the chart. Um, and I got to tell you, man, that makes a big difference looking the way you want to look.

However, that is makes a big difference. And so I woke up feeling normal, too. Yeah, I think the pandemic has really pointed that out in bigger ways than we could have ever imagined, especially having to be more isolated and so much more remote work and not feeling like you have to show up in, you know, in, in your normal way.

But I think it makes a tremendous difference psychologically. Um, when you show up in a way that you would, if, if you were meeting in person or just, you know, just taking a walk around the block, right. So I’m glad you shared that. And then health. I mean, this has been a really shitty, healthier for me, really shitty from day one and I kind of cleaned it up.

And so today is like the culmination of that’s the past. This is the future. This is what, that’s, what it is. That’s what it will be. And, um, Yeah. Hey Jen, I had, um, celery with peanut butter today, Jen and I thought about health even though Jen is not supportive of the podcast in my own mind, pastry with a side of fries.

Okay. Yeah. I mean, I, I’m kind of you on, I think it would be hysterical to do salad with a side of fries for the first pass

as like the, um, parody of it. Yeah. She just launched that one and then, you know, we’ll just steal all Jen’s growth strategy tricks. Yeah. Because she has great ones. All right. That’s all I have to say. Okay. So, but right before, before we move on, right before we started officially started, you were saying that you had, you were waiting to hear back from three different TEDx, um, applications.

You want to share that with, um, Alyssa VA home? Riverside and UCLA. So what I decided in the TEDx marketing of myself is to go as local as possible so that it wouldn’t cost me a lot of money flying around. And so, you know, I started here now there’s a few more there’s San Diego, Berkeley, and maybe Seattle that I’ll Polish off the west coast with.

Um, oh, but one other thing. And it’s about niching. If I might add it’s a marketing thing and, and I actually, it helped me Tracy, as I was going through this, um, idea for the speech. You talk a lot about niching and the greatest fear in niching is that it will diminish. But I now get what you’re saying about niching actually will give you the biggest audience possible because it’s targeting the people who are symbiotic with your message.

And that will benefit from your message. So what I did, it’s going to be on amicable divorce. I went from the concept of amicable divorce to the one thing that I originated within this space of God knows hundreds, if not thousands of people who have divorce podcasts and our divorce coaches and divorce, this and divorce, that, and that is, um, and I’m trademarking it now.

The emotional divorce proceeding, the legal divorce. And now I’m watching people that I’ve actually had guests on my show ask, can I use that concept as I talk in my own field of, uh, uh, divorce support services? Yeah. Just credit me with it. That’s all I asked credit me with it. And please go ahead and talk about it, which means I really need to write about it a lot.

Now I need to write about this in the public forum and parenting magazines websites, you know, beyond me. Uh, so that I am attached to this. And that’s how I’m now proceeding with these TEDx applications and my talk. It will be niching my contribution, which is you must go through the emotional divorce, which has all the stages of grief ending in forgiveness.

Before you go into the legal divorce, if at all possible it’ll be a, it’ll be a much healthier experience and it’ll cost you a lot less financially. Okay. And that’s so, so there’s a lot of power in everything that you just said. First of all, I want to say that that is amazing. That as we’ve observed you going through your process of first the rebrand and then the redefining, and now to your point of what you were mentioning for those who haven’t heard me say it, I always talk about like nature podcast, niche it again, and then meet it again, which I can understand duty what you’re saying in terms of.

The fact that that feels like you’re really could be differentiating yourself to have such a narrow degree that maybe you’re alienating an audience, but actually, and you can, could not have said it better than I can say it is that you’re so well targeted in your messaging and who you’re reaching. That those people who find you in and engage with you become even more loyal in their engagement because you’re speaking to and talking to them about exactly what it is that they want to hear.

So that the example that I’ve used before has been. A woman entrepreneur, um, I mean an entrepreneur podcast than a woman entrepreneur podcast, and then a women in tech, um, entrepreneur podcast. So you’ve got entrepreneurs, women, entrepreneurs, and then women in tech. And that’s just an example that I use because you can go broad, more narrow and then super narrow.

But that doesn’t mean that if you’re talking about women in tech that other women entrepreneurs who may not be in the tech business, aren’t going to listen to your show because they’re going to want to learn about tech and know more about that field in your case. What I love about what you were saying is that in any relationship, whether it’s a business divorce, whether it’s a personal divorce, whether it’s just as significant, um, breaking up or are having to remove yourself from a toxic relationship, you have to go through the emotional process in order to be able to fundamentally function in the other aspects that it impacts.

And so with your ability to cut. I want to credit you for coming to this awareness so that everybody else can really identify with this doesn’t happen overnight. Like you have worked really hard the last 12 months to get to this place where you have such a, I’ve never heard you speak more clearly about what it is that you wanted, who it is that you wanted to reach and how it is that you want him to reach them.

Like, can I, would you guys that have been on the call for a while? Totally agree with that. Like, that is a huge success because once you have that, like you just so well, so well eloquently laid out, then that’s when it just starts popping. I hope. So, one other thing I wanted to point out on what you said too, not to disregard is when you were saying that your numbers had consistent, consistently elevated.

What that says to me is that the number of people following your podcast has increased. It has increased because when you’re staying that baseline level go up, that’s what that means. That means that you’re getting people, not only just spiking on episode here or there, it means that you’ve, you’ve converted people from just a download to, um, subscribing a following to your podcast.

So congratulations on that as well. Cause that’s what that signifies. I appreciate that because I understand that once people are done with the divorce, they’re done with my podcast. So there’s going to be constant turnover in this. It’s not like any of you who are doing a podcast that, that what you’re talking about will always be significant and people’s.

Mine. Won’t mine has a shelf-life James gen. Yeah. Judy, can I speak to that last part? Um, I really, I grew up in the Midwest. Almost all. My friends are still married after 20, 30 years. I’m one of the few guys that just didn’t do that. I have many relationships. And one thing I learned was even though I’ve been at some points in my life, embarrassed, I didn’t have that relationship.

One of the things I learned was how to unwind each relationship in a more graceful way in the way where I left. We left each other off in a better spot or in the best spot possible. And my guess is even when they’re divorced, they’re going to go onto a new relationship and they need to have that skill set that they’re taking from the divorce to go into the next relationship and the next one.

Okay. So to your point, Yeah, there’s always a divorcing type of, excuse me, a divorcing type of energy, um, as we go in and out of relationships or even within them at sometimes. Yeah. Okay. But I think because you focused in the tongue communication strategies that you really, I mean, it is an applicable conversation and to be had, even though, you know, we’re really focused on the benefit that you’ve, you’ve achieved from niching.

So well at the same time, your niche has also expanded your audience in an interesting way, because you are talking about things that other people aren’t talking about, like the emotional impact and how personality disorders affect the relationships and how I mean, and even bringing in sort of the edutainment, if you will aspect, what’s the breaking down of the celebrity divorces and stuff, I’m just really excited to see these incremental.

Um, increases for you on so many different levels, increasing your team, increasing your downloads, increasing your clarity. And so that’s, it’s just a really good highlight for everybody to say, Hey, Hey, look at this. So, um, definitely some amazing stuff in the chat, um, for you. So definitely go ahead and read through some of those, but everybody’s a big advocate for everything that you’re doing.

Um, and, uh, so Jen, how are you? I’m good. Um, you know, but, so I was thinking about this before, so Judith and I, when we had that conversation about health stuff, um, we were talking about the TEDx talk and her podcast and things like that. And I’m one of the things that we talked about was applying the divorce concepts to work stuff and work relationships or leaving a job or starting a job and all those kinds of things.

And so I said in the chat Alaina, Or having guests at some point on your podcast, Judith would be a good guest. Um, but so with my show, let’s see, I don’t even know. Um, I guess this week was episode one 18. Um, I’m passing 78,000 downloads today, so that’s exciting. Um, yeah. Um, I’m trying to think, oh, I, first time I did this and we’ve talked about it a bunch of times, but the first time I actually did it, I reached out to somebody who I was a guest on their show and said, Hey, will you send me that audio?

Um, I’d love to put it, you know, on my feet as an episode. So thank you guys. Um, so we’ll see if he responds. It was one of my favorite interviews that I’ve done. So. I haven’t done any of those yet, but was thinking it would be good. I was actually thinking of it for Thanksgiving, me to just do something a little bit different that week and also make the workload a little lighter.

Um, so I don’t know. That’s what I’m thinking. And then, um, Melanie is funny. You should say that because I have an episode I’m planning, um, for later this year, that’s all about, you know, health and in the news and all those kinds of things. Yes. Okay. Well, I am going to transition into these questions so that we have plenty of time to talk through them.

Not only just from my perspective, from as a group perspective, but as always a wins are welcome. Throughout the entire call. So if you are just feeling like you had your coffee, hasn’t kicked in, or you weren’t quite ready to share, that does not mean that that time has been removed for me. That just means that you can just pop in at any time.

But before I do that, I have to acknowledge that. I think that Sandy has on one of the best t-shirts like ever. What color is yours? Yours is green bonds. Purple. Okay. We gotta get you guys some product t-shirts and I mean, the people that were in person at she podcasts that’s how come that they have the podcast t-shirts but, um, we certainly need to get you guys done.

Um, and then I’ll save to I, uh, Tommy, you just take yourself off of a video, but I wanted to say, I just think that you look really lovely today. Um, as I say that I am transitioning now to, um, answering some of the questions and I want to do this kind of in a dual way, because. Um, and synchronicity we’ll have it.

Melanie, you mentioned doing current news related, um, mini podcasts. Um, am I, and I, and then James, you mentioned an opportunity to create many podcasts, which I hope for you will be M a N Y a N M I N. I, I couldn’t resist the pun. Um, so why don’t we talk Melanie first? Like what’s good. Let me say back to you, what I think your question was and make sure that that’s where we’re headed.

And then James, if I can enhance or add to this in any way to help you, just let me know. So what I’m understanding Melanie, that a couple of things, one is that you’re rebranding your podcast. And I remember we talked about that last week that you’ve expanded the title. To really communicate what your niche is.

Right. I was looking it up in the chat, but I’m not seeing it right away. I know embody same, um, to the like more into like problem solving decision-making realm. But yeah, the answer is in your anatomies, the answers in your anatomy, which I love. Okay. So first of all, just from a overall branding perspective, this shift and adding in news and current events and breaking news, if you will, is a really good layer to the content, because the, cause it’s all about seeking questing, getting an answer or providing answers, positioning you as the expert to be able to deliver those answers.

And so I really want to just acknowledge first and foremost, and as much as I love. The concept of embody you’re in star, I think for where you are in your level of expertise in getting this educational curriculum. And everything seems to be really lining up for you in a branding way to have this thought leadership position, as well as being able to provide answers to people who are seeking them and reiterating that they come from our, um, internally.

So I think that’s a really, really great, um, niche to be able to, or read redefinition of who you are as a thought leader. Um, I think that, um, embody your star has been part of your brand and this wasn’t part of your question, but I would say. It might be that as you transition this, that you keep the back, but instead of using it as the name of the show that you integrate it as a producer podcast, we talk a lot about the secret sauce segment.

We’ve talked about it on this call before where Jen uses the nutrition nugget, and there are a couple of other ideas of ways that people have integrated that into their podcast. Um, I think in your case, because you have a lot of brand equity and you have been operating with embody or star, and it is very still aligned that you could integrate that as a, what we call the secret sauce segment, like at the end of your podcast, that is one way to do many episodes in a and again, I know that yours is about break.

Your question specifically was about breaking news and more current events, but are kind of, I want to walk through this because I think this will work for you as well, is that as you do your podcast, and then if you transition at the end into the embody or star six, You can provide really tactical tips and things that could take the answers, the answers in your anatomy, like to a really tactical way and use that as an action item in a way that you can inform, educate, and, um, reiterate your overall, um, context and the things that you talked about in that specific episode from a production value standpoint.

But that can also do, is provide you a piece of content that you can extract out of the full episode and repurpose that. So if you were, for example, if you were to release two podcasts a month and you wanted to fill in those alternate weeks, you could release those, um, Jen shared before, but I’d love for her to share again, um, that, um, you know, how she’s utilizing that secret sauce segment for herself.

Um, so there’s that. And then what that does, if you extract that embody your star element out, and then you rerelease it as a bonus episode or I, or a special edition episode, then when you have followers that are falling, they get down, your podcast gets downloaded to them every time we relate. So it also increases your downloads to do that because, um, your subscribers, you know, they’re not using the word subscribe anymore, but it’s really hard not to say that word, but, um, but the people who have decided to have your podcasts downloaded into their platform, every comment episode is released your followers.

Then they will get that automatically. And Jen going over 78,000 downloads. Where are you, if you can remember a year ago, when you added in the nutrition nugget, it was around 50, right? Or was it even 30? No, I don’t remember exactly, but I would say, and here I’ll just look, hold on. I’ll just pull it up and look at like, even the last month that’s those episodes have added probably another 800 downloads.

Yeah. Yeah, definitely. Yeah. And the other thing that we have also been talking about that, um, w when I say we’ve been talking about as a team outside of this call within a pretty short podcast, cause we’re always focusing on audience growth strategies and what’s working. And what we can do to up level is that, um, the audio grams being released and uploaded to YouTube is starting to be very, and that I feel like dude, if you may have mentioned this on the call last week, about how you were getting more, uh, more clicks on your YouTube.

Some, I feel like someone mentioned this one. Oh, yes. Yes. Well, you’re just one square below Judah. So that’s probably why I got that. But yes. And so it’s so interesting since Diana shared that last week about having the shorts on the YouTube, um, get more engagement. It’s like, I can’t even tell you how many times that that message has come to us either through a podcast or that’s working successfully for a digital marketing strategist, suggesting it an article that I’ve read about it.

So that is absolutely again, something that you could do with a secret sauce segment and by your star nutrition nugget. Um, and then Jonathan, your PR, now that you’ve really heard this emotional aspect and really want to go into that, um, I think that you could come up with. Interesting title. And then you could implement that same thing.

My version of the nutrition nugget and an RDA audio gram. I don’t know if Diana said this last week, but do you all know that she gets, she got over 8,000 views on, on the audio gram that had me and Eric and Jane has nothing to do with me. It has everything to do with the name, Eric and Jane, but doesn’t that blow everybody away that on the one minute audio gram, she got over 8,000 views.

Well, if you did say we might’ve missed that.

I don’t think I said the number because I didn’t have it with me at that moment. I just knew it was really viewed. I, and that’s only happened in the last couple of months. But I want to add that Judith tracked me down and she called me yesterday and we had a really fun conversation. And that was when I looked and confirmed the number with her, that it was at that time.

And so, uh, we’re talking about collaborating again on this very same topic. So I can’t imagine why you would want to do something like that again on a one minute audio. Well, I told her that it’s reunion part for Beverly Hills Housewives, Eric and Jane on the hot seat. I wanted to make sure she was up to date on all of this.

And in that conversation I asked, well, how many views did you get if this was your top rated audio gram? And when she said over 8,000, I just about passed. Oh, my God

did it for Commonwealth. Those watching it right after this call. So you’re gonna have 8,001 love it probably more like 8,015. But, um, yeah, so that’s amazing. So back, so Melanie’s like, okay, enough already. Can you get to my point,

there’s one option for a mini episode that you don’t have to do anything but repurposed, right? So that’s, that’s one of the reasons why I wanted to bring that one up first because of bandwidth, budget resources. Like if you’re already integrating it into your existing full episode, your editor can then extract that piece out and repurpose that and you don’t have to do another thing.

I love again, for all the reasons that I’ve already said about this whole bringing in this information, exchange into, um, this new podcast brand positioning you as the expert and the thought leader in this space. If you were to do that, and you have a couple of options, you can use the exact same open and close.

Um, but if you’re getting a new intro and outro recorded and a new music bed for the new brand, then I would suggest that just if you’re already in that mode, it’ll be much more cost-effective to have them voice a second intro. You could use the same outro for everything, which I definitely recommend, but you could have a different intro recorded where you come up with.

Uh, within, I mean, I’m not feeling super creative about a name right now, and that’s because I always default to alliteration and the A’s are leaving, but for your breaking news type segment, you can, um, have a different open for that. So it’s a little bit copier and a little bit catchier and then record.

Pizza and information, and then have the clothes that you always use. So you have that consistency across the board. Um, the challenge with anything that’s breaking news or industry news related is it has to be turned around pretty quick for it to stay relevant. So it’s either you would need to have an, an editor or a producer that could flip it around for you in a really short period of time, or get, um, savvy on a quick little editing and, and get and do down and dirty on it.

If your other podcasts is very well produced, but these are just more instant, like putting them out there, I’d say, and you will never hardly ever hear me say this. So just everybody just market. Now don’t worry about the audio quality as much. Now it didn’t say don’t worry about the audio quality. I just said as much.

So if it’s something you want to just record on your phone, just to get it out there or. You know what you do really for consistency do need that. So, um, no, I hear it. Yeah. Okay. I’m going to jump in, um, because I’m putting together this episode, that’s, you know, headline stuff and I’m, I’m pulling headlines that are old, but just, we haven’t talked about them yet, but like Tracy said, I think there’s a challenge around the turnaround time.

But the other side of that is if there’s nothing particularly interesting, but your in this routine and you’ve promised your listeners that you are. Going to produce this extra bit of content or you have this thing I would instead call it well or takes, right. And your name happens to fit with wellness.

And so then you can do absolutely anything you want to give your 2 cents on. So half the time it could be headlines when there is one half the time, it could be a question that came from a client or from a listener or whatever, and just call it well or takes and runs with it. Thank you. Yeah. And that really loved that you picked up on the Weller and the wellness and yeah.

So see, we get some alliteration after all. Okay. Just for enough, just for an update. It has 9,987.

I can’t imagine that’s affected that. Up-cycle your followers to do Judah. Okay. Yes. They’ve got a lot of use when I talked about Eric and Jane, but you know, since the reunion aired last night, I’m not surprised Diana that you got over it. Oh, that’s so true. You’re so right, because people I’m sure. Went on YouTube to, um, look for anything on her.

And you repurpose that audio gram onto your YouTube jaded. No, I never thought about it. Wow. Well, I think I’ll just Diana. May I have that clip and I’ll put it on my social media and YouTube there. It’s there in the chat. Yeah. Okay. Now you expect me to be able to excerpt. I think, I think I would just, do you have the link to the audiogram and like a Dropbox or something that you could send her?

She could just click on it. It’ll take you to

see if you can download it from YouTube. If not, I’m sure she can send it to you. That’s so exciting. I mean, that’s a really, really exciting collaboration between pod and she podcast and this call and this community, and like, just so fun to see it makes 10,000 downloads off a one minute audio gram. I’m like, I can’t even tell you how happy I am to experience this with you guys.

That is amazing. So, um, uh, oh, okay. And then Jen says, and the guy that asks for the audio. Th that you asked the audio for his interview said yes. Okay. Um, Diana, have you seen those YouTube views translate into podcasts downloads? Is it just for that episode or have you seen it in other episodes to have I seen I’m sorry, what I, an uptight downloads or that see, that’s the thing.

I don’t think that I’ve seen it correlate to that. That’s what I was hoping for, but no. Okay. So what, what is in this summary notes of that audio gram? Do you have a link directly to that episode or just a link to your show? Oh, say that again. So in this and the, so you have the actual audio gram uploaded, it’s getting a lot of click-throughs on the summary notes in YouTube.

Do you have a link to the episode or do you have a link to your. I have a link to my show. So I, yes, I should. I did. Hadn’t thought about that. So yes, I should put a link to that specific episode. Yeah. I just pulled it up by the way. I don’t see a link to your show or the episode, and you want it in the description of that video because when I click that link, what I see is just your one line about that video, right?

Like if I wanted to get the link to your show, I would have to go figure out following your channel and then the description of your YouTube channel to get to the link. Right. Yeah. So you want to make it super easy to Jim’s point. You want to think about like even going from just the link to the shed, to the link to the exact episode will make a huge difference because depending on what platform they listed on, if they go and they just get your share, they don’t know what episode it is.

They don’t have time. They won’t spend the time. But if you can go and edit that description and put full episode here with the link to the actual episode and Judith, make sure you do that as well. Then you can optimize on all of those people that are watching it, but definitely discouraged because if you’re about to deliver 10,000, which it sounds like you are, that’s going to put you in a whole nother level of algorithm.

So do it like today. Like I will. Yeah. And there may, there may be people that come back and watch it. There may be people who have shared it, so it’s like definitely just work it for everything it’s worth. Yeah. Awesome. As I was, I had been talking previously, I think when I was talking to Judith, I was concentrating so much on the other social media, that YouTube and these headliner videos, because I had created them.

I thought, well, I’ll just push them there. So I have to manually share them onto YouTube. So it’s not an automatic, like everything else may be. So I think that’s why that one, I only put that one line because I just happened to be sharing it. But now that I’ve seen this whole uptick in all of, uh, in several of the headliner videos being watched, I’m going to be to put the website and the link to the podcast because that’s a great suggestion.

And I just can’t reiterate no matter what you are doing in terms of marketing, um, with your podcast, if you are marketing a specific episode, please use the link to the episode in order for it to be seamless for your user. And that also includes the DM strategies that we’ve talked about before, where if you’re, um, DM-ing actually, this happened to me for the first time I got my very first DM to me, not from anybody I knew, but it was the strategy where someone said, um, they, okay, here’s what they did.

This was just last night. They, this person who I’ve never heard of on LinkedIn, I don’t know how they figured this out. Like they’ve got to have somebody managing tests, but they interviewed somebody that I’m connected to on LinkedIn that happens to be in the podcast. They sent me a link to the episode in which they interviewed my colleague and friend.

I, I mean, like it’s somebody that I know, and I do calls with like every 90 days or so they don’t know this. Of course it was, it was really like gold for them, but they somehow knew who I was connected to. They send me a DM that said, Hey, we just, um, had an interview, uh, with this person, but see that you’re connected, but you might be interested.

They sent me the exact link to the episode. It had like what we always talk about putting the face of the guest in your cover art in this particular person’s podcast. I recognized her face right away. I recognized her name right away. Now I haven’t gone to click through, I have to say I didn’t go all the way through and click through on the episode, but I actually literally plan to go back to that because I’m just like curious to hear.

Um, that episode that I am now, instead of telling you guys this works, I am now telling you that it happened to me, unsolicited from someone I don’t even know. And it worked like, I mean, I couldn’t even believe how well done it was. So interestingly enough, this person had messaged me at least three other times of which clearly I can’t even remember their name, which is unfortunate, but B I never responded to any of their other DNS, but this one was the one that got me.

So that’s the other thing too about, you don’t want to stalk people, but don’t give up on that. It’s usually takes five to seven in an uncluttered situation, and there is no existence of uncluttered anymore. So five to seven touch points with someone before you get them to engage. So true story happened last night.

All right. Lots of exciting things. So, um, Melanie, did we cover your question in a way that you feel good or do you have more questions? Yeah. No, I think that’s, yes. Okay, awesome. Got it. Thank you. And then James, I don’t know if that was helpful for you at all, but if you want to have a separate conversation, if it involves just the actual production pieces of it or strategy around that, just let me know.

Okay. Um, okay. Welcome Charlotte. How are you?

I’m good. I’ve been talking for like two hours, which I didn’t realize that was such a big deal. I had like two hair had a very long right here, but, um, you know, it’s kind of like, you’re going to get in the zone and it’s like, really like this adrenaline rush. And then afterwards it’s like, wow, really drained.

I’ve been seeing a lot of your posts on LinkedIn lately, and they’re just fantastic. I mean, colors are great. Messaging is great. You’re doing an awesome job. Oh, thank you. I, um, I’ll have to tell I have a really good VA that’s gotten into like, I’m super, super picky about those images. So like at the beginning I kept saying, I, I kept giving her feedback on what I really liked and not so much nitpicking the stuff I didn’t like, but if I did not say why didn’t, and she’s kind of gotten to the point now where I even get excited to see how she’s going to put together, like the new episodes.

The, the photo from the guest and she puts something together. It’s always different. So I, I find myself getting real excited about that. So yeah, I’ve definitely noticed it. I think they’re beautiful. Um, just to kind of give everyone a time check we’re about eight minutes away from the top of the hour. So how would you like to spend this time?

Does anyone else want to check in that hasn’t shared so far? Would you like for me to call on you out of the blue? Or do you have a question?

I have a question if nobody else does. All right. So what would be, um, a good example of a launch party for a new podcast? Oh my gosh. I had the best answer for this, but I’ll say.

Anybody else done a lot, a launch party in person or virtually for their podcast. Okay. I guess I’ll get

you get to share first. Oh, okay. Well, nothing spectacular. I just advertised on all of my social media platforms and went live and just invited people in and kind of did that for the most part. So like I did it as an all day event. To hopefully, you know, well, actually it worked it, you know, I got a lot of traffic like that day in the days following.

Um, so I just posted it, but I just did a blast, but I also went live numerous times during the day just to say, Hey, you know, come check out these episodes they’re available and that’s it. Nothing spectacular. Just advertise. So just to clarify, so what you’re saying is, is that you put it out into your already existing social media fellowship.

And when you went live, did you go live inside of Facebook group that you had already had established that you already have established clarification? Correct. Um, so I actually, I do IgE more than I do anything else. So I did like stories on IgE, so it would go to other people. And so like every time I posted, I added different hashtags.

Um, so the different people outside of just my general, um, following. We’ll get a chance to see it, but yes, for the most part, it went primarily, but it’s a new, so a lot of people who follow me didn’t know about it. So, um, I did it that way. So my email, I have a meetup group, so like every, every avenue I could consider that, you know, I had any level of following with, I just really posted and gave some background about it and did it on, which is so smart.

And thank you for sharing that strategy. Also, remember when you very first launched your show, you had, cause you it’s still a fairly new show, right? Like just a few weeks, like a month or so. Yes, September 30. And then you, when I remember when you came to the call and you launched, you had some good downloads for, for just launching a baby brand new.

I’ll receive that. Thank you. Yes, I don’t. I have no idea. What’s good. And what’s bad. So I’ll receive that. Thank you. Yeah, absolutely. And so, okay. So there’s the lab launch party within Instagram, Facebook lab, et cetera. Um, I shared this, I think last week, but I’m going to reiterate it and we put the chat.

I’m going to, I’ll put it in the, uh, the website in the chat really quick. So I’m an advisor for a company that is a startup. They’re called a Barney, B a R T Y, which is a combination of virtual party. And one of the things that I’m really excited about for 2022 for, um, for all of us and produce your podcast and my podcast, biz and everything that’s going on, um, is that this Vardy platform is.

Like same on steroids. And it’s like, you’re having a real party in that they have a bar that virtual bar that you can put signage, you can have real high top tables. You can, um, be on a stage. You can have guests that you may have interviewed for the first episodes that you released. Come on the stage with you and talk and say it is literally a party that’s being held virtually.

And while I’m plugging this shamelessly, I will say that too. I wanted to say in any way today to save the date, because Thursday, December the ninth at 5:00 PM, Pacific and 8:00 PM Eastern and figure all that out in between. Um, It’s going to be a holiday party with the Xi podcasts and the pod have community together.

And so we’re going to be on this platform using the, um, hosting it on the platform, but it’s also going to be fun cause I’m sure we’re going to have giveaways and do fun stuff and everything. But if you’re curious about the platform, um, we’ll be doing that Thursday, December 9th, that also will replace our pod have call that day.

So we’re cause I want everybody to come to the, to the party. Um, but in terms of something like, um, that’s just like one component. So I think for our launch, you can do your newsletter. You can do, um, your trailer, um, releasing your trailer. Um, if you have a trailer that you get produced for your show, or just create an audio gram of your first episode, um, the going, uh, Facebook lives, Instagram lives like a combination of all of those things.

We are going to be a very successful strategy, but for those of you who already have active podcasts, I just want to say like you don’t, you don’t, you haven’t missed out. Right? So there are milestones that you hit a hundredth episode. You can reiterate this entire strategy that we’re talking about for milestone, um, episode, um, in your case, Melanie, with your rebrand, and you can invite people to a relaunch party or do this whole strategy around relaunching.

So it doesn’t have to be just launching the podcast. I mean, when you get your TEDx Judith, cause we know it’s coming, you can have a TEDx lunch party. So, um, Uh, Tommy it’s, uh, five o’clock Eastern eight o’clock five o’clock Pacific eight o’clock Eastern Thursday, December 9th. We’ll be sending out like invites and you’ll get off.

I just want you guys to save the date. We just confirmed it on Monday. So, um, so anyway, so yeah, so I’m just saying like, don’t wait, don’t feel like, oh, I’ve already launched my podcast. I can’t do this. Like, you can create an event. And when I was in broadcast radio for what feels like a hundred years, we would always tell businesses, like you get to define when your grand opening is, right.

Like you get to tell people when your anniversary is because we would have constant situations where people will be like, oh, my ten-year anniversary was two months ago and I just got so busy. I couldn’t do anything about it. And I’m like, the public didn’t know that you’ll know that I’m there, that your team might know that nobody else knows that.

So you can do your 10 year anniversary. At any, I mean, as long as it’s actually been 10 years, but at any month, right. So you don’t have to do it like all on the day of the day. And the same goes with these milestone anniversaries hundred episodes, any kind of shift in your program and your format, your name and your brand.

So, um, but yeah, so if anybody wants to do, um, have a demo of already at any point in time, just let me know, and then we can set that up for you. And it’s so inexpensive. I think it literally costs like maybe $75 to rent the Varney virtually. So it’s not. That’s a very expensive thing and you can monetize through it.

Um, in terms of like, if you wanted to have a product launch, for example, or something like that, or if you wanted to do something like maybe you have like a really high profile speaker that you want it, and you want to charge people 10 or $15 to attend the farting. We can monetize it that way, but in terms of what you would pay it’s is insignificant and they’re really want podcasters to have exposure.

So they’re being super great to work with. Okay, sorry for the varsity commercial, but I just get so excited about the idea of these launch parties and these mouth, same parties that I just can’t wait to see them come to fruition. Do they have a demo or you were offering to do a demo that they happen on their website?

Like Charlotte, just reach out to me and we’ll connect with the founder and feel like walk you through it. And we can brainstorm about your actual, like how you would want to make it work. Happy.

Mondays are good for that. If anybody wants to do that. Cause um, I happen to have a standing call with them on Monday that we could integrate the demo. And that just keeps it simple and laid down. Want to make sure we get to your question? I know we’re at the top of the hour. So if anybody has to jump off, please feel free.

But I saw in the chat that you had a question, um, do you want to ask it out loud instead of me searching? Um, so we were just wondering, because we’re a new podcast and just in terms of, um, our marketing strategy and growing audience, um, like what can we do that’s above and beyond just like posting on social media or sending out a newsletter.

I know Jonathan suggested, um, being a guest on a podcast, but we’re just wondering, will anybody want us as a guest? We’re not really established yet? Like how does it work? What do you think you’d like to jump in on that? I mean, I’ll jump when you’re a guest on somebody else’s podcast. If you’re a thought leader and an expert enough to be starting your own podcast, then you’re enough of an expert or for somebody to interview you, they’re not interviewing you because you’re a podcast host they’re interviewing you because you’re an expert in whatever topic you’re going to talk about.

Right. Um, and my recommendation is reach out to the podcast who you think their audience would also be interested in yours. So like, you know, sometimes it’s tangental. Like I ended up doing, I mean, I do a lot of nutrition, podcasts and wellness podcasts, but my favorite ones are the personal development podcasts or the spirituality podcasts where they’re like, you know, I’m maybe more of a unique voice in the mix of the people they’re talking to.

Um, But then I’ve also had some where, like I have one listener, who’s become a member and signs up for one-on-one call every time it’s offered. And she found me on somebody else when I was a guest on somebody else’s nutrition podcast. And it’s funny to me because like my energy compared to that host energy is like night and day.

And so like, it’s shocking to me that this person was even listening to that podcast, but, you know, they resonate and they find you it’s about reaching their listeners as an expert in this space. And, you know, you’ll be able to share your podcast at the end for how they can connect more with you or learn more about what you do and all that stuff.

Yeah, I couldn’t have said it better myself. I really, and I just happened to know about your podcast cause we do produce it. Um, and you, I mean, um, they have written amazing books. They’ve gotten that you have such a great brand equity in the business that and thought leadership expertise. Like accolades in the business, that being guests on other podcasts would be a phenomenal way to promote your podcast.

And that’s that there are a lot of people that actually do guessing on other podcasts before they even launched their own podcasts. So it’s not an unusual request. The beautiful thing about it is, is that you’ll start, they’ll start guessing on podcasts that will then drive traffic back to your new podcast, because the best way to get podcast listens are from already existing podcasters.

So it’s a really strong strategy. So there’s that. And some of the other things that we talked about about the streaming going live, um, the ID re. Um, maybe considering a launch party. And again, it doesn’t have to be, you guys are launching in November, you could do your launch party in January, right? Like it doesn’t have to be just because you’re launching it.

Number 16, you don’t have to have it on November 16th, so you can take the pressure off in that way. Um, just a super, I was going to do a super quick shout out to people that already jumped off that I didn’t say hello to. So I feel bad about that, but, um, but we’re over time. I appreciate the ones that have stayed on and don’t forget, save the date December 9th for the holiday party.

And, um, just keep all this four minutes and going, you guys are doing an amazing, amazing job. Thank you so much for making my life so happy on Thursdays. I appreciate you. Bye-bye thank you. Bye bye.

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