11-05-20- Traci’s Coaching Call
Oh, you’re here. Hey,
Unknown Speaker 0:45
Can anybody hear me?
Unknown Speaker 0:49
Yes, I can. No.
Unknown Speaker 0:55
You guys can’t hear me.
Unknown Speaker 0:57
Ah, yeah, cuz
Unknown Speaker 0:59
I guess everybody’s on mute. Can somebody take themselves off me it just I can see if I can hear them.
Unknown Speaker 1:05
I can hear you
Unknown Speaker 1:08
can you can hear you
Unknown Speaker 1:13
all right good.
Unknown Speaker 1:15
Hello, Tracy. We’re
Unknown Speaker 1:17
all talking it sounds like I can’t hear
Unknown Speaker 1:20
what’s wrong? Mmm hmm oh,
Unknown Speaker 1:37
I can hear now. Some may say some good. Hey.
Unknown Speaker 1:43
Hey, we did it.
Unknown Speaker 1:45
I saw a lot of really fun mouths moving but I couldn’t hear anybody.
Unknown Speaker 1:51
Oh, oh my gosh. Jet I just saw your message.
Unknown Speaker 1:58
Okay, we are having a great crowd so far. Hey Judas. Hey, Leah. Hello, Rosie. Jessica, Amy, Amy’s my hero today. I’m going to I’m going to talk about my my day. So
Unknown Speaker 2:18
I was already
Unknown Speaker 2:20
going to try to make it a teachable moment might just be event
Unknown Speaker 2:23
I’m not sure which role city.
Unknown Speaker 2:27
Oh my goodness. Okay, well, we’re one of four. So let’s go ahead and get started. Welcome. Welcome. Welcome. And I’m not 100% sure to see anybody totally new. But if you’re new in that you’ve never introduced yourself. We’d love to hear from you.
Unknown Speaker 2:48
And if not,
Unknown Speaker 2:51
let’s see. James. Hello, everyone. Happy to be here working on getting my video going. Okay, happy to say hello. All right. Well, I could, I could use some wins today. So I don’t even care if the win is like this big. If it’s you got up this morning. That’s totally fine with me. But somebody give me a win today.
Unknown Speaker 3:15
So let’s get started. Anyone?
Unknown Speaker 3:22
Unknown Speaker 3:24
Unknown Speaker 3:25
Unknown Speaker 3:27
It’s it’s small. Morning, you said,
Unknown Speaker 3:32
Unknown Speaker 3:34
I feel almost embarrassed. I’ve been on a hamster wheel for like, three years, like podcasts and you get used to doing things the way you started out. You just get used to doing it and do it like you start out doing whatever you’re told you don’t question it. I mean, some of the patterns I’ve been doing, I’ve just been following and not really keeping up with like, trendy stuff. And I went to She Podcasts, the courses and there was something in there about, like the universal link. So I clicked on that. And I started watching, I was like, Oh my goodness, I didn’t even know this was like, so easy to do. And I started exploring some of the links that you had in there. And I was just kind of blown away. It’s like I stumbled into something. And I didn’t realize that I had been missing out on for so long. But I decided on pod link and I got a custom link and I got that set up for both of my podcasts. And I just feel like I’ve stepped into like the the new world with everybody else up to date. But that was that was huge for me.
Unknown Speaker 4:30
Oh, that’s great. So I’m going to ask you to carry that just a little bit further and share with me about your experience with pod link and share with us about what you see as the benefits of having that universal link. I’d love for you to share with the rest of the group who may not be utilizing that.
Unknown Speaker 4:51
Unknown Speaker 4:52
I watched the actually you were you were conducting the train I think was like a maybe like a 15 minute video wasn’t very long. And you had summarize, I think it was like the five top options or choices. And I just kind of went through them. I like the first one I can’t remember the name of it was really the simples like your top, your number one, it was like really, really simple. And I like that. But then when I got to pod link, I think I like that everything was all there like the image, the summary of the show, the episodes were there, and then all the different like maybe 10 or 12, different podcast platforms, were all connected all in one place. I thought this is perfect. And also use Lipson so went back to Lipson and connected a lot of other things that I hadn’t, I just hadn’t used all this stuff. But for me, one of the things I liked is on my Instagram, especially for the public health professionals, that will find me on Instagram, they love the Instagram account, they’re really engaged, but they go over to link in to talk to me. But I’ve found that they it’s hard for them to know where to like only talk about the apple podcast link or going to Apple podcasts. But you know, it just it just all of a sudden, I could just make a I felt like I was giving them the answer to what they’ve been looking for. Because a lot of times, they’re like, these podcasts look really interesting, but they’re trying to figure out how they can find them. So I’m either trying to send them to my website to the show notes, I’m trying to send them to, you know, Apple podcasts. But this just made it easy to click in my in my bio, which they’re used to clicking the link in my bio, I just swapped it out for the pod link. And now they can like access those episodes. So that we Instagrams no big deal for a lot of them. And then I personally get a dose on my social media, she watches all the platforms, and figure out how to put together a long list of all the different places that are, I think it’s like, I think it’ll make a huge difference. I’m excited to kind of track it over a month or so and, and see if I can notice an increase. But I think I think it just makes it easier for the people that want to listen to the episodes to find it.
Unknown Speaker 7:07
I think that’s awesome. I turn my video off because I’m relocating might be struggling with a little signal issue today. So bear with me. And so Jen, I saw that you were nodding, and you want to share something about universal link?
Unknown Speaker 7:25
Oh, I don’t know.
Unknown Speaker 7:26
I mean, I use like on my Instagram, I use like the link tree thing.
Unknown Speaker 7:31
And for the podcast.
Unknown Speaker 7:34
I’m in the link tree, I send them either.
Unknown Speaker 7:38
Right now, I
Unknown Speaker 7:39
think it’s going to my podcast website where there are links to Apple and Spotify.
Unknown Speaker 7:44
Unknown Speaker 7:45
otherwise, I’ll send them directly to Spotify, because at least Spotify is not device specific, you know, are platform specific. But
Unknown Speaker 7:56
yes, I mean, that’s, that is typically what I mean, exactly what you said is exactly what I recommend. But I in terms of I think Spotify has become so much more aggressive in the space in terms of functionality and user experience and things like that. But I do love and thank you, Charlotte for watching the webinars. I have to admit, sometimes I feel like every week I create them, I just watch these. So it’s great to hear that feedback. But yes, so with with universal links, um, it’s great because it does simplify that process and especially on LinkedIn when you can’t actually post a link in the with your actual post and Instagram. And so to be able to put that link in bio I think is really smart. And then for those of you who aren’t familiar with link tree, so what Jen was saying in regards to link tree is that it enables you, it’s an Instagram tool that enables you to actually archive if you will multiple different links. So if you have a program like a course or a special offer, or you want to have a Spotify link and an apple podcast link and things like that, link, it’s exactly kind of what it sounds like you’ve got it’s a trunk with like a bunch of branches coming off of it and the branch and so the trunk is the link tree and the branches that come off of it are the multiple different links that you can leverage in your Instagram bio. And, and then there’s another service that I’ve been really liking a lot lately we’ve been utilizing it for produce your podcast clients as a marketing tool that you could absolutely borrow this tip and use and so we,
Unknown Speaker 9:37
Unknown Speaker 9:39
we now have custom URLs for all of our client shows and there it’s we use a it’s called rebrand Lee I’m not sure if you’re familiar with rebrand Lee I think there’s a free version and a paid version. But you can actually go in and create your own URL For your show. So for example, what I like about it from a marketing perspective, is that every time so let’s say, Amy,
Unknown Speaker 10:10
Unknown Speaker 10:11
RNA RNA was our client and she was recording with our live engineer, she would send to her guest or if you record resume or squad cast, and it works with any link, we just happen to have a link to our our studios with it. But um, so for us we use it’s p y p dot studio. So we got that custom URL is p y p dot studio, forward slash and then it’s the name of the show. So going to all going to like us Jen show, because anytime I can say salad with a side of fries around lunchtime, it just makes me smile. And so it would be p y p dot studio forge last is salad with the side of fries, if you want to shorten it. Um, so if you go and you and you do that, and you can use your own URL for your own website, so you don’t have to have a shortened URL with rebrand Li But anyway, don’t over complicate this. I just want to say that if you can get your own branded URL to send to because correct me if I’m wrong, broadcast you squad cast users, but squad cast initiates a different link every single time you interview a guest correct or right. That’s what I thought. So if you have your own custom URL through this in rebrand, Lee, like I said, it’s who we use, I think there’s some others out there. And then you just update that link every time. But what your guests sees is something that’s branded to you and the name of your ship. So they’re not seeing you’re not promoting Squad gas
Unknown Speaker 11:41
Unknown Speaker 11:42
them, you’re promoting your show to them. So I’ll put in the
Unknown Speaker 11:46
Unknown Speaker 11:49
A little bit different. A little bit different practice than what you’re talking about Charlotte with the universal links because you’re what you’re talking about is promoting like on social media. What I’m talking about is just a little simple nuance where you can read reinforce the name of your show to every guest when you’re sending it out. Um, and let’s see. Oh my goodness, we have so many fun that I’m just Sal says I like link tree, but I switched to milkshake. Um, would you like to share about milkshake because that’s a resource I’m not familiar with.
Unknown Speaker 12:31
High? Yes, I’m just like, amongst like, seventh grade and fourth grade, right.
Unknown Speaker 12:37
But just do the best you can. I said,
Unknown Speaker 12:41
I’m milkshake. If I think you all are able to open the link, it allows you to have like, separate little sign lead pages to have like, Look, separate little web pages for yourself. So like, you can link so many things to it and customize it. And I just like because the link to you is just like a list of all these different links. That milkshake allows you to have like, one page is about me. So people get to know me personally a little bit better. And then I direct them to my website, then the next page is like, here’s about my podcast. And then there’s a link to go to my podcasts. And then there’s another page that says like in the media. And like all of these I created by looking at other different Oh, there I am. And you just swipe. And and I don’t think there’s a web version of it. Like, I haven’t found that yet. But they’re fairly very new. So you have to download them, they’ll take up it is free. And then you just start linking your things to it. And these are just pictures I uploaded that I have like that was a stock photo. I’m just like to share a few of my blog posts that I have. I personally, I use my podcast to share stories of business owners, because that’s what I meant. That’s what I do. I’m a business strategist. So I want to work with small business owners. So I not only share stories of other business owners, but I also owe that link is not good. I need to switch that. Yeah. So I personally use my podcast to help me bring attention to my business. That link works gig.
Unknown Speaker 14:34
I wanted to show functionality of it. That’s why I was clicking through so you see it here. Yeah.
Unknown Speaker 14:39
So like I highlight about me what I do, how you can work with me and I highlight my podcast, but I know that a lot of other of you here on here. Don’t use your business and your podcasts are not integrated in that way. But it’s a really cool fun tool to highlight your podcasts and highlight events that you do with your podcasts, right? Like, I know, Yvonne does like meditations. And she can use one page just to start highlighting meditation events. And you know, like, Jennifer, I know you applied to some award or something like you can put a whole page of how you did that, like, share your process of going through that, like, that’s what I tell people, business owners that I work with all the time, just share what you’re doing in real time, and people will constantly connect with you. And that’s how you build relationships with your consumers.
Unknown Speaker 15:35
I love that. So for everybody in it’s in the chat, but if you want the short bird to its ms, I guess probably the best thing would probably do. Well, if you google milkshake, who knows, but let’s just give it a shot and see what happens.
Unknown Speaker 15:52
When you help them go to the App Store and and use it Oh, that’s right. Right. Right, you have to get on the app. So on the app, I will show you.
Unknown Speaker 16:03
Here I can give you screen share with you. I don’t know
Unknown Speaker 16:07
why I have to show you on my phone. Okay. Where Where is it? Okay. So the knock check app on my phone? it? it, I can, it tells me I go to the insights. And it tells me all the stats, like how many people have clicked onto every single page and clicked on to every single link, like the past seven days, the past 30 days, it tells me views and clicks. So I know that less people want to learn more about me, or that they want to learn more about work with me. So that’s 44 people viewed in the past few days. More people viewed the work with me page than the in the media page. So yeah, so that gives you a little insight on every single page and clicking on the link. And you can you can create multiple if you have multiple Instagrams, you can create multiple pro integrate your Instagram accounts on here. And it creates like a link.
Unknown Speaker 17:18
Okay, and then we have I think, James that may have helped with your question. But um, James was saying, Let me make sure that was James. I think it was getting a little lost in the chat here. I’m about I’m wondering if I’m okay. No, it was from Jen. Sorry. But hey, James, back to you on your message. Um, does LG found that people swipe through the screens? And do people click through so I mean, I guess sharing that about you can see the stats, obviously, of which engagement so if you’re doing some A B testing, if you will, on what’s working the best for you, then you are able to test that and see what’s clicking through what’s working for you. And then I was just going to screen share rebrand Lee very quickly see what you started Charlotte, that was awesome. He said it was just a tiny little thing. And here, it has been a whole tips and tricks tool. So this is the site that I was sharing with you about rebrand Lee, and it’s a link management platform. It’s it creates short URLs, but it does that with the custom domain name. And that’s what I think is really powerful about this is that you can you can go in now there is an upcharge I think because we obviously we own produce your podcast calm but to do produce your podcast.com forward slash salad with the side of fries. That’s like the longest URL ever if that was to be the case. So that’s why we went with and so what we did just to walk you through the whole experience is that you can go into you sign up for a rebrand Lee account, and you actually can purchase the, um, the custom domain and well that’s just gonna be too confusing. We’re not going to get into all that. But I think it was about $35 I think some of them may be cost more than others depending I mean, we got we just got one for pod Have we got a pod have community forward slash so that when we have links for that, that the beginning link is says pod have community. We went with PRP for short for producer podcast dot studio. I mean, you could I mean, I don’t haven’t experimented with this, but it might be fun to get your name like Jen Tribeca dot studio or you know, Tracy to forge dot studio, forward slash in the name of your podcast, but it’s so subtle, but anytime that you can brand, your brand, your show brand your show. And it’s just, you know, it’s a simple thing. But it just elevates that level of professionalism around your guests management experience, and also has just that ability to just reinforce you your brand in the podcasting. So I
Unknown Speaker 20:23
can I say something to add I cannot do that that,
Unknown Speaker 20:27
Unknown Speaker 20:29
I’m Valentina I haven’t been in a couple weeks, but I’m glad to be back. Um, so I was looking at rebrand Lee at one point, I ended up going with a pretty link. So I use pretty links on the back end of my website. So when I do my podcasts, and I do an episode like that, right now, I’m on episode 57, I say, to comment on this podcast so that I don’t give them a huge link in terms because if you do have a blog post that you do your blog posts, name the URL, normally, you want to keep it so that it helps your SEO, because the name of your URL also goes into the SEO. So what I what I do is I change or I don’t change it, I leave that one as is. But then I create a new link for that same long link. And I use a pretty link. So that way, when I say to my guests, go to my podcast, just go to my muskogean.com forward slash, and then I put 57 or 58, or whatever episode I’m on. So that might be another alternative. Depending I forget the reason why I ended up going with pretty links versus rebrand Lee. But I remember doing my research at that point, I think it had more to do with the fact that I also had a blog, and I needed that pretty link for something else.
Unknown Speaker 21:44
So I’m okay. And just for the sake of the call, I’m gonna share the pretty links website too. So it’s in the recording?
Unknown Speaker 21:57
Yes. And that’s for people who have like a website, that’s a WordPress website, because it’s an actual plugin that you put in to your to the back end of your WordPress.
Unknown Speaker 22:12
Yes. So if your WordPress and you want to drive traffic to your website with the shorter URLs, this is a great option. If you’re just creating something, just use for guests management purposes that you want to just update like that zoom or squad cast link every time but use that same URL, then rebrand Lee worked really well for that. And pretty links may work as well for that, too. I’m not as familiar with them. But it’s a great resource. And it just thank you for the milkshake resource to I mean, it’s amazing. It’s one of the reasons I always say that I love these causes, because I get to learn too. So that’s fantastic.
Unknown Speaker 22:52
Unknown Speaker 22:53
a follow up question for Valentina, when you are doing your blog is, are you doing a blog post for your show notes? like is that where you’re on your website? Is that where your individual podcast episodes are leaving is in individual blog?
Unknown Speaker 23:11
I do I have them.
Unknown Speaker 23:13
I have them, like I do a blog post per episode. And I used to do really long ones. But right now I realize it doesn’t really translate into a lot of it’s not, it’s not really useful for me, there’s not that many people going in there. So I’ve made I’ve been making them shorter, but I do still try to get them to like, you know, try to use good keywords and try to get them up on SEO even though I’m still not I’m still it’s a work in progress. But I do have like, for example, my libsyn the you know, Lipson gives you a link where you can actually have the also the thing live on there, and I do put it there. So I am I’m trying to invite people to click on Like, if they go on my website to also listen to my podcast episode on there, I’m in the midst of of of trying to re do my website as well because I would love to have like the websites where you know, on the top part of the website you have like, oh, listen to the latest episode and, and you can click on there, I have yet to do that. So, you know, as we all know, there’s so much work and so on so many different areas. But you know, little by little But yeah, I do a blog post per per episode.
Unknown Speaker 24:25
Yeah, and I really love that you brought that up about the website. So I wanted to share I can do a couple screen shares because so with WordPress, you can actually um, hold on just one second. This will be so much easier if you see the visual of it. So let me just get to that place.
Unknown Speaker 24:46
And I’m going to pull up two different ones to show the differences.
Unknown Speaker 25:01
So when we very first started integrating the players into the headers of websites, they’re slightly a little bit ahead of the curve on that one. And we started by,
Unknown Speaker 25:19
let’s see, here we go. Okay.
Unknown Speaker 25:22
So what I’m, what Valentino was talking about, if you haven’t seen this, or if you don’t have this, so this producer brackets is a WordPress site. And this player is actually embedded into the navigation page. So if you go to any page on the site, I’ve got a really slow signal right now. So you can see that the page changes, but the player stays the same. So and then when you hit it, welcome back, everyone, and it will play. So you know, one thing you need to be conscientious of is being sure that if you update your website when you release an episode, or you have someone do that for you to make sure that they update this player too, because I haven’t seen too, in any way yet on web design that it does it automatically. So this is done manually, but the player lives in the header. And you can always have the latest episode here. So with I’m pretty sure podcasts, you know, we may put a client’s episode or if I’ve been interviewed on an episode or or one of my intern episodes, so this for us will change out. And it was very difficult if you didn’t have a WordPress site until recently to be able to do that. What I’m showing you here is a Squarespace site because not everybody has WordPress, but you can in the header of your Squarespace design. If you’re on Squarespace, you can’t do custom code within Squarespace is header because they’re template built websites. But what you can do is link to the page that has your most recent episode. So it’s it’s not as immediate as you know, being able to just
Unknown Speaker 27:13
really good to have you back
Unknown Speaker 27:14
from right there. But it still has a call to action on every page. So if you again, I went to a separate page, you still see this, so in what it takes you what so this is basically no more complicated than just updating the URL by putting the URL for the episode page there. And then this takes you straight to the episode player and the show notes and things like that. So if you haven’t ever seen that, or you’re not currently integrating a player into the header of your website, it’s a really great idea because and then this connects the well this connects to whichever podcast player that we’re featuring. But in this case, this is a better example, because this is focused solely on just this specific podcast. This is the embed player from Lipson. So whatever embed player you use, if you click from here on the homepage, on any page from the top of the header, then it’s going to take you to the embed player that’s on this page. And it’ll capture the play. It’ll be captured in your stats as a as a download, or as a Yeah, as a download. So that’s just a little bit of clarification. I have been wanting to utilize the screen share more as we have these conversations, because I think sometimes it’s just so much easier to actually visually see things. It’s just that sometimes I have a little bit of operator error going on. So if y’all are patient, that’s great. I’ll keep doing that. Leah. Yes.
Unknown Speaker 28:50
Sorry. We’re putting together our website right now. So this is spot on as a conversation. Does anybody have a player for a website that can be embedded like that that plays on mobile device, even if the screen goes dead? It’s one of my pet peeves is that I end up getting linked to a podcast and it’s on somebody’s site, I start playing it, I set my phone down because I’m driving. And then as soon as my phone turns off, the player stops playing. It’s not like Spotify or podcast where it just keeps playing the website seems to me to be live.
Unknown Speaker 29:27
So like for example, even though the embed players the Lipson on this podcast, as I was just showcasing, so what you’re just making sure I understand your question. So what you’re saying is that if you had clicked that from the mobile version of of her site, and you would click that, that Lipson player that in when your friend went to sleep, it would stop playing it.
Unknown Speaker 29:51
I don’t know if that’s true of Lipson, but I know that that’s true, like Amy Porterfield websites like that. I listened to somebody else who does a podcast on podcasting. They’re there. And it may be. I mean, I may be irrationally annoyed enough that I didn’t go to find the podcast, where it actually lived in a way that would allow me to listen to it. And that’s what I want to avoid. I would almost rather send people to a universal link that let them find it, where they actually listen to podcasts rather than
Unknown Speaker 30:22
well, and keep in mind like, especially with that Squarespace, but you could with WordPress, you could do it however you wanted. If you wanted to use a universal link, and that header, instead of just clicking to a show notes page or to the libsyn player, you could absolutely create the universal link as being where they go. And that universal link could be your Spotify link, which I would definitely do on your website versus Apple, if that’s the direction that you go simply because to Jim’s point that she made and I always like to reiterate that anybody can listen if they have the Spotify app, whether it’s Android or Apple or anything. Um, but what’s that what’s gonna happen with that, though, is you you’re going to want to update the episode link, if you can get it to go straight to that episode. And sometimes, like, that’s not as easy as it sounds. So sometimes the if you do use the universal link and send it to Spotify, it’ll go to your show, but it won’t go to the most recent episode.
Unknown Speaker 31:24
Unknown Speaker 31:26
this is have to be so complicated.
Unknown Speaker 31:29
Because why else could we we wouldn’t all get together on Thursdays if it was so simple, right? We wouldn’t be able to hang out. Um, but I think what well, I want to I want to talk a little bit more about website integration and see it’s it’s our The irony is is that that was one of the topics that I wanted to cover today is, do you have to have a website for your podcast? And do you have to have a website, that’s a separate website from your podcast. And, and so I want to have everybody kind of share about that. But first, I would just like to say that you really want to have some form of a website for your podcast. And the difference is, I see it as to whether or not you want to have a podcast, or simply specifically for your website.
Unknown Speaker 32:24
Unknown Speaker 32:25
me back up, make sure I get don’t do just Lexi on this, you want to have your podcast featured on a website that is yours, the difference that I see between whether or not you want to have a podcast specific website, or your podcast integrated into your own website, it is solely, in my opinion, based on what you’re using your podcast for. So if you’re using your podcast as a marketing tool to grow your business, then you would, in my opinion, benefit the most from integrating your podcast into your business website. So like, for example with Isabel, and she was shut we looked at her sides it was she was doing a great job of not only just promoting her podcast, but promoting her consulting business and some of her successes in the media and things like that. Because then all of a sudden, it’s not just about the episode and who you interviewed, but it’s also about and as I like to say, they get to know you through the podcast. And then they get to know what it is that they did what you do. And then they get to know you outside of the podcast by talking to you about what it is that you do. So you’re optimized in the very best way, by having your podcast integrated into your website. And here is the key to success on that however. So let’s say that
Unknown Speaker 33:59
Unknown Speaker 34:01
trying to think of a specific example.
Unknown Speaker 34:03
Unknown Speaker 34:05
let’s say that, Judith, can I use your example about what we’re doing with you?
Unknown Speaker 34:14
You can’t fake
Unknown Speaker 34:17
it. Yeah. So I was actually going to chime in because we have our meeting on Tuesday. So this is a perfect example. So I have a divorce business. It’s called divorce resource Incorporated. As a paralegal, I filed for divorces as a mediator. I mediate settlement agreements. There is a page on the existing divorce resource Inc website that’s devoted to the podcast. The podcast is dual functioning to build the business up but really the take off on its own and become its own revenue generating entity. And so that’s what I was going to ask you about Tracy on Tuesday when we meet, can I have two websites getting ready for the transition of maybe earning more of my money as a podcaster. But the fact that I actually have clients feeds me stories and topics for the podcast, I don’t know that I want to let that go.
Unknown Speaker 35:14
Okay, so that’s a great question. And it’s not silly, but it’s not the simplest way. So I’m going to answer it twice and the two different ways.
Unknown Speaker 35:22
Unknown Speaker 35:24
in general, when I was talking about so let’s let’s, let’s address the bigger picture website, question of your business and your podcast and the secret trip tip that I was going to tell you. So right now do this website is divorced resources, Inc. Let me list this, I’m not hundred percent sure this URL, but divorce resources, Inc, calm. But her podcast is going to be branded the amicable divorce expert, and she just recently got the domain amicable divorce expert.
Unknown Speaker 35:54
correct that. So
Unknown Speaker 35:58
what in a scenario the tip or trick that I’m talking about is that divorce resource, Inc is her business, her podcast is integrated into her business website. But on the when you’re talking in about your website, and your call to action and driving people to engage with you outside of your podcast, then you still want to use the URL, amicable divorce expert, calm, because that’s the name of your show. And that’s how people found you. And that’s how people are listening to you. But if you don’t have a completely separate podcast website, then you just redirect the amicable divorce expert comm URL, you just redirect that to your business focus website. So when people are hearing the podcast, they’re not listening all the way through the amicable divorce podcast at amicable divorce expert podcast. And then at the end saying, okay for for, you know, download my free ebook on how to stay amicable during the divorce, go to divorce resources inc.com. Because, you know, you never know where you’re going to catch people when they’re listening. So they’re not going to remember that as well. They’re going to remember, go to amicable divorce expert calm because that’s the show that they downloaded. That’s the show that they subscribe to.
Unknown Speaker 37:17
Unknown Speaker 37:19
so to answer your question, Judas specifically, that is a choice that is a marketing and branding choice, where as
Unknown Speaker 37:31
Unknown Speaker 37:33
you might want to reverse this and go and build your website is amicable divorce expert, calm, because if you’re a consumer, and you’re going through divorce, you want an amicable, right, so in that case, I would have your primary website be amicable divorce expert that showcases your media that showcase your podcast, but then has a page talking about your services, because they’re going to then still be able to engage with you and do business with you. But there, it’s all under the brand that you’re building amongst yourself in media. And as something that people remember, versus divorce resources, Inc is kind of like that could be a resource library, that could be a network of attorneys that could be like you’re not 100% clear it just by hearing it and seeing that URL what that means exactly, but when you see here and read amicable divorce expert, you know exactly what you’re getting into. And that’s exactly what you want. So that’s a little bit more specific to your situation. But um, but it actually can answer the dual question about, do you want to have two websites? Or do you want to have What’s one website, so if you’re monetizing through your business, so if you are a consultant, a coach, if you’re selling online courses, if you’re doing things like that, you want your audience to go to where they can purchase from you. And if the brand is better to be under the name of your podcast, then have your resources and things that people can purchase from you under that if you haven’t established business development brand, um, and just kind of taking a stab on this, but I’m assuming like your site is probably just so martin.com but you that’s where all of your resources live. And so you would want your podcast to drive the traffic there now. Can you remind me what is your What is the name of your podcast? Oh
Unknown Speaker 39:35
yeah, that’s right. My podcast lives on a page on my development and.com what? Now? Well, my podcast is relate and elevate,
Unknown Speaker 39:46
relate and elevate. Now when you call when you close your call to action, do you say go to relate and elevate, podcast calm or do you say go to gel gel martin.com
Unknown Speaker 40:00
No, I say I’m having it here, I have a little thing that I always copy I have in my notes. I think I say, I think I list all the different platforms. And I say, click the link in the bio to listen on my website or something like that.
Unknown Speaker 40:22
And again, unsolicited, because you didn’t ask me, but you may want to consider Veritas. If you don’t already own the domain of of the relate and elevate podcast.com you may want to consider purchasing that and redirecting it to your website.
Unknown Speaker 40:39
Yeah, I say listen to relate and elevate on Apple podcast, Spotify, Google podcast, Stitcher, I Heart Radio, and my website, and then I put link in the bio. That’s I click.
Unknown Speaker 40:53
But if you’re okay, so I’m going to play devil’s advocate for a second. So I’m driving in my car, and I and I hear or website, Lincoln bio, I’m not going to know exactly what that means.
Unknown Speaker 41:07
Unknown Speaker 41:08
And I’m not picking up. I’m just saying like, it’s just,
Unknown Speaker 41:11
oh, that’s, that’s what I write. That’s what I write. When I post a new thing. That’s what I like.
Unknown Speaker 41:18
Yeah. What do you close your podcast? Oh,
Unknown Speaker 41:23
yeah, I don’t think I say anything specifically of where to listen to it. Or good thing for me to update, I haven’t changed my outro in a really long time. So that might be a good thing for me to do. Well, but
Unknown Speaker 41:42
it just is. It’s one of those things that again, it’s sort of like the rebrand link. It’s such a small nuance, but it can make a really big difference. Because if people are listening to your podcast, and they like, and maybe they hear that client testimonial, or maybe they you’re sharing a success story or your saw, or you are sharing a story where you solved a client problem. And they’re what they’re not maybe in a place to write anything down. But they’re like, God, I think she’s a rock star. I’d really like to know more about how she can help me. And then they’ll remember relate and elevate podcast. So if you can get that URL relate and elevate podcast calm is awesome. If you could get related elevate. I think it might be challenging, I don’t know. But obviously try that first. But if that’s not available,
Unknown Speaker 42:28
look at your cutie high,
Unknown Speaker 42:33
then you may want to just reuse that. So when you do your call to action, it redirects to your website.
Unknown Speaker 42:40
Yeah, thank you that yeah, that does sound good. Yeah, thank you. Oh, sure.
Unknown Speaker 42:45
Yeah. So does anybody have any specific questions around? I mean, I know you’re building you’re in the process of building your website. Leah, do you have any specific questions?
Unknown Speaker 42:57
No. Okay. Good.
Unknown Speaker 42:59
I think if anybody has thoughts on players, and what players to use, like, I know, Libsyn has one. But I know that there’s a bunch of podcasters that are now marketing their own that you pay for. And like what are the pros and cons to those, we haven’t decided yet what to do about a player.
Unknown Speaker 43:16
Most. So most people typically use the player that is extended an extension of their actual hosting platform. However, um, there is a that recently this year, fuse box has had a lot of really great buzz around it as a player it has it does a lot of really cool things with social media and some other things. It’s a visually, aesthetically a really great looking player. When we
Unknown Speaker 43:50
can I just interject something really quick, because I think when it comes to players, the one thing you also have to be mindful of is are those numbers going to report back in to your podcast?
Unknown Speaker 44:03
Unknown Speaker 44:04
exactly. I was using the Wix player for podcast. And I was noticing that my numbers were going down and I realized those numbers are not reporting back into I use simple cast. So those numbers weren’t reporting into it. So I changed it where now I am just using this simple cast, your like player, and it updates automatically for me anyways, which which it was already doing, but it’s streamlined it so it’s not so large, right? So you don’t have to scroll through everything. But also now my number started going back up because it’s reporting directly into my host platform.
Unknown Speaker 44:43
Yes, I think that’s an excellent point. And I don’t know the details of the integration with fuse box. I know that it was designed by podcasters for podcasters, which, you know, this will just show you how much things have changed since 2010. pain when I’ve launched journey to there, your options or like at that point time everybody just assumptive Lee signed up with SoundCloud. And I had, I did a lot of research previously it was it was funny because my web designer was like, he just assumed I was going to use SoundCloud. And I was like, Well, no, I’m not sure that I’m going to use SoundCloud. And he’s like, Well, everybody uses SoundCloud. So I was assuming you’re gonna use SoundCloud in that, like, No, I’m not everybody. So I want to do the research. And that’s when I did the research and made the decision about Lipson at that time. But here’s the interesting thing that I ended up doing at that particular time. The Lipson player especially, which no offense to Lipson, but it was hideous I mean, really seriously, it was the ugliest player, I had a little green dude in it and it was long green in a man big fan of green for pod have but add if I want to use lime green, I’d want to use the pod have logo in it, not the little green Dude, that was the listen dude, which I never really understood what his purpose was. But all that being said, I would actually use the SoundCloud player on the website, because it it was so much visually, aesthetically more appealing. You could see the actual but they SoundCloud has two ways to look to view the player. And so you could use your entire cover art for each of your episodes. And have that be the player. And and then, you know, we hosted on Lipson, But to your point, Jessica, which is why I brought that up. We did that for several years. But we are capturing stats from the website are only being captured in SoundCloud. And we’re not being captured in Lipson where all the other stats were being captured. So it added Not only did it add an extra layer of manual labor to manually upload the SoundCloud player to the website, but it also add another layer of tracking stats between the two platforms. So I wouldn’t recommend that today. Because there’s so many more options that everything is streamlined and integrated into one place. And they’re visually aesthetic players that that look better. But that just shows you how far the industry has come. And you know, again, SoundCloud was never built for podcasters It was built for musicians and podcasters started using it when the podcasting resurgence happened, you know, back in 2013 2014 2015. So, and now they’re a player and they’re a platform, but they’re not they I don’t even think they show up in the top 10 anymore in terms of people, you know, posting on SoundCloud, because so many other podcasters have created so many better platforms. But it’s a fine balance, because your website is the visual brand of your podcast. And you really want to make sure that what people see whether it’s in social media, whether it’s on your website, whether it’s on YouTube, that there’s that synergy between what they hear and what they see. And that was a solution for me at the time. But now there are other solutions. So I think you’re on the right track Leah, for sure. But doing that research before you just do what everybody always does, because that’s not always the best solution is what I found out
Unknown Speaker 48:23
early on. So
Unknown Speaker 48:27
okay, well we have we have like 10 minutes left, and we kind of skipped over our we had one win and then we kind of just went off into talking about branding and links and websites and and so I really would love to give you guys the opportunity and one of the ones I’m really looking forward to hearing about is from Jessica and please share with us how your event went yesterday. Um,
Unknown Speaker 48:54
so it was here. I guess I will allow you guys to see me.
Unknown Speaker 49:00
Great. Are you kidding?
Unknown Speaker 49:02
Hi. Good girl
Unknown Speaker 49:04
that just had a successful event yesterday.
Unknown Speaker 49:08
Well, just sell Avon were part of the week one of the one of the virtual wine tasting. And they went so well. In fact, it went so good that I was crying after like, I like was totally crying. Um, it was the first week of four weeks and the wine taster was or the the wine taster. The vintner was really awesome. You really they really shared their story with us and it really connected with everybody. I scheduled the event for an hour. And we were on for over two hours.
Unknown Speaker 49:44
And so it was
Unknown Speaker 49:48
an almost and everybody stayed on pretty much it was like the entire time. Um, so it was really, really great. I’m so excited. I So I can’t believe that, you know, nine months ago, when I launched the podcast, this was one of the goals that I wanted to do was to work with vendors that come from communities of color, because it’s so important to me. And the fact that now, like this first event has started, right, this is four weeks, four bottles of wine for Mexican American winemakers that we’re highlighting. And the wine is delicious, everybody, we were all showing, once our bottles were done, I did go through an entire bottle by myself not gonna lie. That’s part of why I’m looking like this now. But it was just the fact that everybody enjoyed it and enjoyed the story. And I don’t know, Yvonne, and just how am I missing anything, it was just, it was really great.
Unknown Speaker 50:53
It was just really super cool to connect with, like the owner, like the winemaker and like really get like, the behind the scenes, you know, the root of the winery and how it all got started. And, you know, like their little journey, because at first, like they didn’t even think they would even maybe want anything to do with grapes, right? And then it was like, now they have this winery. And I’m like, well, it was just like a fascinating story and to like to be able to connect, because we’ve been wine tasting a bunch of times, and it’s always like, and this is this and that is that and the climate and the region, but like, this was a totally like different intimate experience that we would not have had with any other venue because we’ve been to, you know, we went to Napa, and we did a wine tour, but it was just like whoever was at the bar told us about it. It was not the owners, right. So being able to have that connection with the owners. It was super cool. So yeah, good job, Jessica. So yeah, we’re looking for anybody, right? It’s
Unknown Speaker 51:57
going to be these winemakers. And because they’re small, they they want people to know about them. So it’s awesome. I’m so like, it was Yeah, I even posted me crying on in on my Instagram stories, just because that’s how raw I was feeling. I was totally bawling. Last night, I think I made Yvonne cry, because I was crying. Because there’s, you know, when you’re just so happy and you’re like, Oh my gosh, I’ve worked so hard for this. And is this actually happening? It was one it was one of those moments. So first of all, there’s three more to come. Right? But, um, and now and people were already like, Can we do this every month? Can we do a different winery every month and Mike? Alright, so now it’s it’s gonna, it might be something that we do instead of like a full four weeks, it might just be once a month where we highlight a different winemaker and get their stories and everything. So it’s gonna, it’s crazy.
Unknown Speaker 52:54
Okay, so I’m gonna, I’m gonna ask the difficult question. Okay. And what is the one thing that you’ve learned from this first event that you would do differently?
Unknown Speaker 53:05
Um, I would say,
Unknown Speaker 53:08
Unknown Speaker 53:09
I guess just, I, at first, I thought it was going to be the marketing of the event. But I’m so glad that we had a good amount of people, but it wasn’t overwhelming. So I’m glad it wasn’t overwhelming. Because I feel like it would have lost the intimacy of of having the winemaker on for an hour, there was about 14 of us on there. So I think it keeping it small, like small ish, not small, but small ish, I think that ended up being an advantage. So I think I would also not just stress myself out so bad, because I really was so stressed out about it, because I think it was my first virtual event like
Unknown Speaker 53:57
Unknown Speaker 54:00
Um, and try, and I think it was because things change, because we were going to do it, and then they were doing harvest season. And then the fires were happening and everything like that. So I would just say, the only the thing I would probably do a little bit differently is be, like, have it a little bit more in advance in regards to I started selling tickets, two weeks, I think before 10 days, 10 days before the event started is when I started selling tickets. So maybe I would try and streamline that process a little bit more. But you know, you live and you learn and you figure these things out each time as
Unknown Speaker 54:39
well. And that’s why I wanted to ask you that question because I think sometimes we learn more from what we would do differently than what we did. And so I think it’s great to benefit from both of them. I
Unknown Speaker 54:52
was learning as I went to as well because I was going to use Eventbrite and just I was like, don’t you because event bright pays you three days out. After the event, and we she was like you square, so I created a square site for it. And they pay you immediately. So the honestly, that saved me so much headache because obviously like people were paying me and I have to pay the the winemakers for the bottles. So instead of having all of that coming out of my pocket and then waiting to get basically reimbursed for it using square so anybody who has does anything like that using square really helped me and just sells the one who is that, who referred me to that and walked me through creating the site. And I even have now I had, you know, I was able to integrate that page on my website. So you when you clicked on, like buy tickets, it took you directly to that site, so you could choose which one you wanted.
Unknown Speaker 55:51
That’s great. That’s great. Well, I think we can do all of that. So exciting. And it’s been so fun to watch you from you having this idea to creating the idea to implementing the idea to marketing the idea to having a successful event. So yay, you that is so wonderful.
Unknown Speaker 56:11
Thank you. It’s so I don’t feel like I’ve fully processed it yet. Like I said, there’s another one next week and the next few weeks, but I feel like I’m still kind of like this really happened.
Unknown Speaker 56:23
Yeah, it did. We got two witnesses on the call. So we know it did. like they’ve been saying lately, I don’t know if you guys have ever heard this. But Dolly Parton has been getting a tremendous amount of flack because people are saying her husband doesn’t actually exist because he had been married for like 60 years or something crazy. And, and when maybe not 60, maybe like 40. But anyway, but he’s never he’s never on the red carpet. He’s never in the press. He’s never like he’s never out there. So people are saying that she’s just made up this husband she’s had all these years, but it’s not true he Israel, so and your event was more than real. It was real. And it was really successful. And congratulations to you. And thank you for allowing us to share with you on on your journey with that because we all got to learn about a whole virtual event idea that we could leverage our podcast to monetize if it’s a fit. And I just think that that has been so helpful. So thank you,
Unknown Speaker 57:20
thank you so much.
Unknown Speaker 57:23
What I don’t want to
Unknown Speaker 57:26
leave anybody out last call for wins or announcements if you have anything that you want to share.
Unknown Speaker 57:33
Well, I had a when I finally recorded a video, so you know, going on the The advice I’d you had given me to start adding interviews. And so my friend that I’m going through the Chopra teaching certification program, we’re doing this together and we’re in the same study group together so and she’s bilingual, and I thought, okay, she’s, she has to be my first, my first guest so that the first interview is a bilingual interview, and then after that we’ll do either English or Spanish or whatever happens, but I kept making excuses. And finally, like, a week before I told my husband, I’m like, Okay, um, you are, you know, I’m here for some reason, like, he showed me like this light, you know, the, the ring light and I’m like, perfect, okay, like, I was thinking of it, and he’s like, okay, you know, I saw this, you know, on sale, and I’m like, Okay, I need it, order it once. And it was like, wow, like, How did he know? Right? So because I had already been planning and you know, I’m like, I need a light I need this and I need a backdrop and done it. Um, and so it just like, people keep told me about it. I’m like, wow,
Unknown Speaker 58:35
Unknown Speaker 58:37
made that happen. Right. And so I told him, okay, I want to wait you know, curtain, you know, kind of shear with a blackout. So I don’t have light from the outside and, and then I told him, I want these little, you know, rose bud vases. And I’m gonna fill it with my IV. And so I made my, my backdrop. And so then like, a few days later, I confirmed with my friend, I’m like, Hey, are you still up for it? You know, can you still record with me a video? And she’s like, Yeah, sure. So we hopped on. And I kind of goofed up the intro a little bit of what I was saying, but I figured I can just edit that out and then add my own intro, and then start when she’s when I’m introducing her. But I figured, and I told her, I’m like, thanks for bearing with me. I’m like, it’s not perfect. She’s like, if it’s perfect, that means it took you way too long. And I’m like, you’re right.
Unknown Speaker 59:25
Because because I kept making
Unknown Speaker 59:26
excuses, like, I need this and what am I going to say? And like the quite the right questions, but I didn’t want to make it too long. So it turned out to be like 19 minutes, which I can probably cut a bit so I’m gonna, you know, have that audio as part of the bonus episode in my podcast, and then I have the video to add it to YouTube’s and I got to figure that out. And, and she does YouTube videos all the time. And so yeah, she told me who her video editor is and you know, Mike,
Unknown Speaker 59:55
awesome. Connect with me and I’m
Unknown Speaker 59:58
like, Okay, this is great. Like, I finally got Got it started. And I had, you know, I had been wanting to work again with the school as well, my kids school and you know, there’s all these, you know, different schedules and uncertainty and they were going to do hybrid and now they pushed it, you know, to January and, but finally the gal that does, it’s called the lunch club and she kind of in, it’s more of like, mental health, you know, kind of deal where she helps them, you know, recognize emotions and how to deal with them. And you know, all that. And so she had started that during COVID. And so, I had, you know, we’ve been talking and finally didn’t get, you know, anything, you know, you know, done right or scheduled. And so finally, Sunday or Monday, she sent me a text message, inviting my youngest daughter to the lunch club. And it you know, the teachers nominate two kids a week, and then it’s divided by class, you know, one hours for kyndra, one hours for first or whatever, right? So I said, Well, I’m glad you actually called her back right away. And I said, I’m so glad you caught you texted me because I was thinking of you. And, you know, I wanted to know, if you were still open and collaborating, I can hop on for five minutes and guide them, you know, data. And
Unknown Speaker 1:01:13
she said, Yes, of course, we
Unknown Speaker 1:01:15
have Kendrick Lamar, you can hop on at the same time with your daughter. And, and then we also have, you know, this is the schedule for the rest of November, you know, you can pick whatever you want, and I’ll make so so I hopped on three of the calls already. And so now I’m going to be helping a lot more with the school. And I figured, well, that’ll be like good, like a good referral, you know, for when I need it in the future. Like, I’m already working with the kids at the school. And, you know, because I’m going to probably need it once I get my certification in February. So I’m excited February 16, they graduate and they’ll be an official Chopra center primordial sound meditation teacher
Unknown Speaker 1:01:54
wants to celebrate. And one thing I just want to say is that as you’re doing those, and and congratulations on being able to do this with the school, just even if you just write down the testimonials of changes that you see in the kids, because I know there are a lot of privacy rights around children. And you obviously can leverage that for testimonials. But what you can share stories and so when you are doing your interviews with other people, even if it’s just a journal that you keep of impressions, or shifts, or some cute stories are just funny things that happen. Just keep track of those. And so when you are doing your more conversational podcast, you can share some of those with your audience because they they are impactful, but also people would are very warmed by hearing them. So definitely. Today we are going to wrap up, but before we do I have a quick announcement. And, um, and the announcement is that, um, so Thanksgiving is on a Thursday. So it’s the Thursday, I think the 26th. So we’re not actually going to be having a small group call like this on Thursday. But that also leads me on to remind everyone or to tell everyone if you didn’t know and thanks, Rosie, for this question that you sent, um, is that you do have the opportunity to take advantage of what are called office hours. And if you don’t know what if you haven’t done them, or you’re not sure what they are. So once a month, it’s the last Wednesday of the month. So in this case, it will be the 25th, the Wednesday before Thanksgiving. So if you are feeling sad that you’re not going to get your small group coaching fix on Thanksgiving, but you still want to get a boost of brainstorming and inspiration, then you part of your membership, no matter what platform that you’re reaching us from. You have access to schedule office hours with me. And they are 15 minute sessions one on one, you and me. And you have you can bring a question like we like, you know, with the website question, it was a perfect example. And then we brainstorm walkthrough, bring a question or challenge and we solve it and that 15 minutes, you can have recorded, you can get a transcript if you want. Um, and those are the last Wednesday of every month and you have access to those. And I put the link the scheduling link is in the chat. But if for some reason you don’t save the chat or you forget, you should be able to access it through your membership platform. And even if you just send them a message and ask them to send you the link so I just don’t want you to miss out on your weekly dose of podcasting fun. And if you want you can schedule a one on ones with me for that last Wednesday of this month. And I’m not sure what the December schedule is but I have it in my calendar. So let me go ahead and look because I know I’m on vacation the last week of December. So just really quickly, I’ll look and see what day it will be. So we will likely Do our office hours on December 15, in December, so, but when you go to the calendar link, it’ll show you the date. So I just encourage everybody to take advantage of it because it’s free. You don’t have to pay for it. It’s part of your membership. And we can talk about anything you want.
Unknown Speaker 1:05:21
Unknown Speaker 1:05:22
podcasting, but actually, it’s your 15 minutes. So when talking about anything, except for amicable divorces, I do not know about this. Well, I
Unknown Speaker 1:05:30
mean, technically I do, because I had one once but I’m not an expert on it. So other than that, you can ask me anything. And just not even here to hear my joke. Oh, well, so you guys. Have a great rest of your day and your week, and we’ll see you next week.
Unknown Speaker 1:05:48
Okay, thank you. Bye bye.