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The Super Squad QA Library

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  1. Jess & Elsie QA and Podhive Coaching Call
    11-22-21- Elsie's QA- It is that time of year again...content strategy for the holidays!
  2. 11-18-21- Traci's Coaching Call- Interns and other podcast support, networks and opportunities to monetize.
  3. 11-16-21- Jess's QA- Editing shortcuts, introducing yourself to listeners, and what to talk about in your podcast.
  4. 11-11-21- Traci's Coaching Call- testimonials and guesting on podcasts.
  5. 11-08-21- Elsie's QA- Sponsorship and advertising.
  6. 11-04-21- Traci's Coaching Call- Wins! Niching and rebranding.
  7. 11-02-21- Jess' QA- Marketing and social media
  8. 10-28-21- Traci's Coaching Call- A blast from the past and getting high profile guests.
  9. 10-21-21- Traci's Coaching Call - SPL wins and re-purposing content!
  10. 10/07/21- Traci's Coaching Call- Guest rapport, growth strategies, & setting boundaries
  11. 09/30/21- Traci’s Coaching Call- social media wins, mistakes happen, and group referrals
  12. 09/28/21- Elsie's QA- It’s the headphone episode!
  13. 09-16-21- Traci's Coaching Call- Member launches, tracking stats, and many wins!
  14. 09-14-21- Elise's QA- Artwork, downloads, and sponsorship
  15. 09-09-21- Traci's Coaching Call- talking tools of inspiration, and ways we do our best thinking
  16. 09-02-21- Traci's Coaching Call- Launches, Show Descriptions and International Podcast Day!
  17. 08-31-21- Elsie's QA- Big Elsie Thoughts on all the shoulds of podcasting.
  18. 08-26-21- Traci's Coaching Call- Tips to avoid podfade, rebranding, and launch
  19. 08-24-21- Jess' QA- Closet clean out, partnership and networks, and more fun parties planned for SPL
  20. 08-19-21- Traci's Coaching Call- Connection and community, terms of service, and Apple Podcasts
  21. 08-17-21- Elsie's QA- Content warnings, "my story" suggestions and more
  22. 08-12-21- Traci's Coaching Call- Finding your visibility and working your network.
  23. 08-10-21- Jess QA- Jessica summarizes her experience at Podcast Movement and live events in 2021.
  24. 08-04-21- Elsie QA! Elsie’s hacks
  25. 07-29-21- Traci's Coaching Call- Trademarks, growing your audience, and podcast planning
  26. 07-27-21- Jess QA- Launch checklists, social media trends, and live events
  27. 07-22-21- Traci’s Coaching Call- Finding support in your community and summer break!
  28. 07-20-21- Elsie's QA- A lot of talk about lifestyle, including ADHD, crippling anxiety and hormones
  29. 07-15-21- Traci's Coaching Call- SEO and URLs, time management and starting where you are.
  30. 07-13-21- Jess- talks social media and the group shares their excitement for SPL
  31. 07-08-21- Traci's Coaching Call- PR tips and pitching yourself, collaborations, and great SEO tips
  32. 07-06-21- Elsie QA- Elsie talks audacity and alternatives. Link to News Your Can Use from the FB LIVE!
  33. 07-01-21- Traci's Coaching Call- Self-care tips, maximizing LinkedIn, and terms and agreements
  34. 06-29-21- Jess' QA- Naming your podcast, workflows and SPL
  35. 06-24-21- Traci's Coaching Call- Celebrating wins, branding online
  36. 06-22-21- Elsie- Elsie talks faux pas, burn out, remote interviews, and Zoom fatigue
  37. 06-17-21- Traci's Coaching Call- Branding, support, making your podcast searchable, release dates
  38. 06-15-21- Jess- Release schedules, branding dilemmas, and taglines.
  39. 06-10-21- Traci's Coaching Call- Support and wins, rebranding and branding strategy
  40. 06-08-21- Elsie's QA- Is a listen the same as a download?, the benefit of third party podcast services, and finding the right people
  41. 06-03-21- Traci's Coaching Call- Taking a break between episodes
  42. 06-01-21- Jess- Membership sites, content calendar, and super-secret birthday surprizes.
  43. 05-27-21- Traci's Coaching Call- Members share their wins, talks about setting your podcast up for success and how to preserve your energy while launching.
  44. 05-25-21- Elsie's QA- Talks; bugs with the new Apple update, keeping it authentic, and website integrations
  45. 05-20-21- Traci's Coaching Call- Talks about editing and interviews
  46. 05-13-21- Traci's Coaching Call- Traci answers questions about the Spotify + Apple Podcasts subscriptions among other things
  47. 05-11-21- Elsie's QA- A question about Apple Podcasts artwork not showing up and a super deep into Elsie's own productivity journey
  48. 04-05-21- Jess' QA - Podcast sponsorships, audience engagement, podcast hosts and community input.
  49. 04-29-21- Traci's Coaching Call- Rapid fire information- prepare for 1.5hr call next week, marketing and challenges that podcasters face.
  50. 04-27-21- Elsie's QA- New Apple Podcasts and Spotify subscription announcements!
  51. 04-22-21- Traci's Coaching Call- Relationships with co-hosts, difficult conversations and member support
  52. 04-15-21- Traci's Coaching Call- Clubhouse, self care, and new opportunities
  53. 04-13-21 - Elsie - Content for premium podcasts and expectations around $$
  54. 04-08-21 - Traci's Coaching Call- Fears around perfectionism and podcasting to publishing
  55. 04-01-21 - Traci's Coaching Call- Email lists, social media marketing, and trying new things
  56. 3-31-21 - Elsie - Rebranding, posting to YouTube, and marketing to your subscribers
  57. 3-25-21 - Traci's Coaching Call- Workflows and marketing strategies
  58. 3-23-21- Jess – Design talk, rebranding, consulting and monetization
  59. 03-18-21- Traci’s Coaching Call- Workflow Tips
  60. 03-16-21- Elsie - A walkthrough of the upcoming iOS 14.5 Apple Podcasts changes & Why artwork is even more important now
  61. 03-11-21 - Traci's Coaching Call- All about sponsorships
  62. 03-09-21 - Jessica - How much data is too much?
  63. 03-04-21 - Traci's Coaching Call
  64. 03-02-21 - Elsie- Engagement, Early Release & Adult Content
  65. 02-23-21 - Jessica- Talking Engagement in your Niche
  66. 02-18-21 - Traci's Coaching call
  67. 02-16-21 - Elsie's QA testing out Run The World
  68. 02-11-21 - Traci's Coaching call
  69. 02-09-21- Jessica- Media Kits, Website Links
  70. 02-04-21 - Traci's Coaching call
  71. 02-02-21 - Elsie
  72. 1-26-21 - Jessica
  73. 01-21-21 - Traci's Coaching call
  74. 01-19-21 - Elsie
  75. 01-12-21- Jessica
  76. 01-07-21 - Traci's Coaching Call
  77. 12-22-20- Elsie QA- Planning for 2021
  78. 12-17-20 - Traci's Coaching Call
  79. 12-15-20 - Elsie
  80. 12-01-20 – Elsie
  81. 11-19-20- Traci Coaching Call
  82. 11-17-20 - Elsie
  83. 11-12-20- Traci Coaching Call
  84. 11-10-20 - Jessica
  85. 11-05-20- Traci's Coaching Call
  86. 11-03-20 - Elsie
  87. 10-27-20 - Jessica
  88. 10-17-20 - Elsie
  89. 10-12-20 - Jessica
  90. 10-06-20 - Elsie
  91. 09-29-20 - Jessica
  92. 09-22-20 - Elsie
  93. 09-14-20 - Jessica
  94. 09-08-20 - Elsie
  95. 09-01-20 - Jessica
  96. 08-01-20 - Elsie
  97. Special Jess & Elsie QA!
  98. 07-11-20 - Elsie
  99. 06-23-20 - Jessica
  100. 06-15-20 - Elsie
  101. 06-9-20 - Jessica
  102. 06-02-20 - Elsie
  103. 05-28-20 - Jessica
  104. 05-20-20 - Elsie
  105. 05-12-20 - Jessica
  106. 05-05-20 - Elsie
  107. 04-28-20 - Jessica
  108. 04-21-20 - Elsie
  109. 04-14-20 - Jessica
  110. 04-07-20 - Elsie
  111. 03-31-20 - Jessica
  112. 03-30-20 - Elsie
  113. 03-24-20 - Elsie
  114. 03-17-20 - Jessica
  115. 02-25-20 - Elsie
  116. 02-18-20 - Elsie
  117. 02-11-20 - (Take 1) - Jessica
  118. 02-11-20 - (Take 2) - Jessica
  119. 02-11-20 - Jessica
  120. 02-04-20 - Elsie
  121. 01-28-20 - Jessica
  122. 01-21-20 - Elsie
  123. 01-14-20 - Jessica
  124. 12-19-19 - Elsie
  125. 12-17-19 - Jessica
  126. 12-3-19 - Jessica
  127. 11-26-19 - Elsie
  128. 11-12-19 - Elsie
  129. 11-09-19 - Jessica
  130. 11-09-19 - Take 2 - Jessica
  131. 11-7-18 - Jessica
  132. 11-5-19 - Jessica
  133. 10-29-19 - Elsie
  134. 9-24-19 - Elsie
  135. 9-17-19 - Elsie
  136. 9-11-19 - Jessica
  137. 9-3-19 - Elsie
  138. 8-27-19 - Jessica
  139. 8-20-19 - Elsie
  140. 8-7-19 - Jessica
  141. 7-16-19 - Elsie
  142. 7-11-19 - Jessica
  143. 7-3-19 - Elsie
  144. 6-28-19 - Jessica
  145. 6-28-19 - Elsie
  146. 6-11-19 - Jessica
  147. 5-28-19 - Jessica
  148. 5-23-19 - Elsie
  149. 5-14-19 - Jessica
  150. 5-9-19 - Elsie - Podfund Discussion
  151. 5-7-19 - Elsie
  152. 4-30-19 - Jessica
  153. 4-16-19 - Jessica
  154. 3-19-19 - Jessica
  155. 2-19-19 - Jessica
  156. 2-5-19 - Jessica
  157. 9-27-18 - Jessica
  158. 9-20-18 - Jessica
Lesson 5 of 158

11-08-21- Elsie’s QA- Sponsorship and advertising.

Questions:

→ [10:31] Top tips to get help managing your sponsorship, from pitch, to what to look for and what to ask for

→ [15:14] First steps to shopping for an agency and first steps to staffing your own sales team.

→ [17:31] How to advertise YOUR show on other people’s podcasts and other ways to get amplifcation

→ [51:32] Social media —and should we quit? Continue? Where should we go? What’s next?

Transcription:

I’m doing well. Lina. I should probably not talk so loud. I’m going to actually talk quieter because I’m at my child’s ADHD assessment, which is in a really wonderful little home look. Wow. It’s a beautiful it’s a beautiful little home. It’s like, it’s like it’s obviously not a home. It’s a office for a psychiatrist. And it’s so pretty. So pretty beautiful. So anyway, she’s in there and I don’t want her to hear my voice and I’m outside anyway. Um, so I’m well other than that today feels like I had a meeting cancel and I’m very excited that it cancelled because I didn’t want to have a meeting. Meeting sometime. suck. That’s one thing that I can tell you. Okay. So before we let me start with the question that Angela had, because she had a really wonderful question. And I think that this is going to be coming up a lot, a lot, a lot. And then after we’re finished with that, I’m just going to open up the floor and then we can have conversations about all the things. Okay, so Angela asked that she and her co host, had been pod fading podcasting for five years, not pod fading. That sucks. No, no, no, for podcasting for five years. And they have a pretty niche audience, progressive homeschoolers, they haven’t tackled sponsorships until the fall this fall, mostly because they didn’t know how to do it, or have time to figure it out. Turns out homeschooling your kids takes up a lot of time. Yeah, it does. Yeah, for sure. We had people reaching out to us wanting to sponsor us. So we hit them up first, and mostly made it up. As we went along with it pricing, ad spots and contracts, it was a successful season. But also lots of work. We’re not sure if it’s worth it to continue moving forward, we are wondering if there are ad networks that can handle all of that for you. For smaller niche podcasts, we have about 250 120 500 listens per episode, and we feel we’ve reached the mass max on our audience size. Our listeners love us. And we’re devoted followers. So this is a fantastic question. And she gave all of the appropriate information, which is the longevity of at least for me, and getting something like this to immediately be able to get in it. Proper ability of how to respond to this is the length of time that they’ve been doing it exactly what their audience is, and even the type of audience within that specific niche. That’s very important. The fact that they’re getting downloads per episode per month is the information that I really needed to know there. And the one last thing that Angela did that was very, very awesome is that she did she actually gave me what the pain point is like, what the problem is here. Because a lot of people that sometimes are working with sponsorships, they’re like, how do I start? Or like, I don’t know, who should I reach out to or who’s going to sponsor my show, that’s a different question. To be approaching here. If you have like an audience that size, it feels to me that you have if I may speak out of turn here, Angela, but that you feel you have an idea as to who your sponsors should be. And you have an idea of like the type of folks that you could partner with in a sponsorship type setting. And that, the next thing that I would ask for ask of you would be, what do you feel has been their experience podcast of sponsoring your show? If if you have gotten any feedback as of yet, in terms of your audience, either asking about them, or buying the thing or participating in whatever it is that you’re doing? That would be a question that I would have. But other than that, it’s a fabulous question. And I’ll give you an answer here in a moment. But Angela, do you have anything to add?3Speaker 313:26Um, I would say that it’s we’ve only done like six episodes since we’ve started the sponsorship. So we offered three episode packages. So for three episodes. So we’ve had two sponsors. So far, we have another one starting next week. And one of the sponsors has sponsored other shows before I think it was very, we didn’t know how to do this. So like I said, we made it up as we went, but we said, we’ll do a 32nd ad, and you provide a script. And they did that. And then when we read the script that then the next week, they’re like, actually, could you like go off script? And just because you two are just so personable. Could you guys like chat about it a little bit and make it like, you know, you know, like more combinations, which I understand. So we were like, okay, and we did every other week with the two different sponsors. And so the next week, we did that for the next new sponsor. And the other sponsor was unlike well, you spent really long with and it was like, Ah, see, this is why I want to stay to the script, the 32nd script. So then like, you know, it’s all learnings process, it’s fine. But I think they, I think they’ve said yeah, we’ve gotten a lot of traffic to our website is business great. So yeah, but we didn’t have any like way to track it. There were no like coupon codes, or anything like that. One of the sponsors was even just a nonprofit who was giving out free materials and wanted more people to hear about bought it. And so they, you know, right weren’t even wanting anybody to buy it. Another guy was like, he’s a math tutor with like a couple employees. And he just really wanted his service out there. And I actually haven’t even heard from him yet to see how it has gone. But that’s great, like very needy at the beginning, like he wanted to do a zoom call, and you will have so many questions for me, because he’d never sponsored anybody before. And this was like, a lot of money for him to spend. Yeah. And no, it just took a lot of time, like doing these contracts, and the back and forth and all this. And it was like, Ah, see, I would pay somebody to do this for me. And take just a cut. Yeah, yeah. So read what they told me to read.

Profile icon of Elsie Escobar

Elsie Escobar15:41Yep. So I have two solutions for you. And yes, that actually exists, what you asked for it exists. So that is a thing, that is totally a thing. And there are a few smaller niche type, advertising places right now that are developing and that are actually starting to pivot more towards your type of size, right? Because right now, again, the majority of things are developed for the top, like 9% of all podcasts I’m talking, you know, and then those kinds of numbers, none of us are really ever going to reach those types of numbers. But we still have the same Trump troubles that they do, right. And also, with a lot of these agencies that you’ve asked, you know, that you’ve, the reason that they don’t really like to work with smaller shows is because as you can experience, the admin work is a really big lift. And if they are having somebody else do it, that’s already cutting into their own payment, right? They’re not going to get as much money even, like, let’s say, you sell your entire podcast out for the year, and you have like three episodes, whatever, and you’re making what you feel is a pretty substantial amount of money. When you have an agency like that they’re just getting, you know, anywhere from 10 to 30% of the cut, and is that actually going to pay them, right? It’s like, it’s it’s another, again, another business model, if they can have somebody who’s making hundreds of 1000s of dollars a month, they’re just gonna do that. It’s just more cost effective, right? It’s like it’s business. But there are companies that are doing that one of them being and again, this is full transparency, I work for Lipson Lipson just bought advertise cast, an advert advertised cast right now is really optimizing to serve that market. And I reached out to my boss just to see is this somebody that y’all the advertised Cast team would be looking to possibly help with. And then she gave me a number and I’m, excuse me a name, and I’m going to be able to send you his name and his email so that you can reach out to him. And so it’s already like a like a software, it’s not like it’s a warm lead, if you will, to be able to talk with them, and then see if they match up to what you are doing. And then just get a little bit more of a sense, because currently advertised cast is working in a two tiered approach, from my understanding, I’m not sure how they’re implementing it. One of it is that they are actively, of course, selling your show. So there’s that aspect of it. But I feel that you probably are a little bit more capable of selling your show to your people and getting those relationships really solidified. And what you need the most support with is more of the admin work. So I do think that they’re also providing a service, not sure full on service, but to be able to manage that. And they do have an infrastructure inside of their system, where it does all the things. So meaning, if you have like it has a checklist, essentially, or a streamline thing in there. It’s like a total piece of software, where you’re able to see all the things that you need to you know, who’s following up and all everything that’s annoying. It’s just in there. So in that respect, there’s that aspect of it. So those are good, and they just acquired themselves. Another website slash service that’s really focusing on Eve, like this really small or niche. So it’s exactly what you’re talking about here trying to serve those folks that tend to be the ones that are looking for support. Okay, so there’s that aspect. So that’s one thing, go down that avenue, have your conversations, be very, very specific about the type of person that you align with because one thing that I have learned, especially when having to deal with advertising companies is that sometimes you’re going to have to teach them about your audience and you’re gonna have to teach them where they need to go get the sponsors, right? They cannot approach you with something that’s not appropriate. They just can’t do that unless you want to take that advertiser. Yeah, right? So it’s either, you’ll immediately say yes, or you’ll immediately say no, but you’re going to have to teach them how to do that. And if it doesn’t work, it doesn’t work, right. The other way that you can do this, the other way that you can

Profile icon of Elsie Escobar

Elsie Escobar20:34start the, to be able to build your stuff would be to do exactly what you said, I would pay somebody to do this, what does that look like that would be possibly offering up a position to one person that’s going to be on your team. And that’s all this person is in charge of doing. So they will get a cut off of that maybe what you can start is you can start the negotiation process with the, with the advertisers, right to kind of get a gist of payment, and see what the overall budget is. So let’s say you have three sponsors. And I’m just saying numbers, because like round numbers, just because it’s like the end, you have $1,000 A month that you’re getting into your podcast. So out of that $1,000 a month, how much can you pay somebody to manage all that stuff for you? Or like, would it be $300 a month? Would it be 400? Would it you know? And how many hours would that take? And can you just hire somebody and essentially establish operating procedure procedures for somebody to do that, that for you, right? That’s the other way that you can handle it. And that’s all they’re in charge of, they’re in charge of the admin for your sales, they’re also in charge of conversations with possible leads that come in to you. And then really, truly just optimizing everything for you, until they start to feel comfortable and being able to actually seal the deal and have those sales calls. At this point, I feel you and your co hosts are probably best positioned to be able to have those initial conversations because they want to get to know you, they want to touch base with you, they want to you know, you’re the one that’s at this point, able to sell your show or your audience in a way that’s aligning with you at this point, right, maybe this person can show up to some of those meetings and just have somebody to just listen to your talk and start to figure that stuff out. That’s the other way that they can do it. I tend to at this point, leave be actually leaning more towards the second option, simply because there is going to come a point where you know better than the advertising companies out there. And I want you to build those relationships, for sure. Because it’s not like I don’t want you to do that or to even suss it out. But I think that you can learn a lot with those conversations, and see whether or not this is an actual good fit that you can have, or if maybe bringing somebody in is going to be a better choice for you. It’s because I feel like nobody really gets us the way that we get ourselves. Yeah. And it’s easier to be able to hire somebody have your operating procedures, and then maybe they leave and then bring somebody else in and it’s already laid out. Like it’s like, you don’t you can you can still keep going. Right? They can be able to manage it. So3Speaker 323:36yeah. And are there people who do that? Like, you know, yeah, there are themselves to do that.

Profile icon of Elsie Escobar

Elsie Escobar23:43Yeah, for sure. But you have to be very specific about the tasks that you’re asking for. We were really surprised by how many people reached out to us when we were complaining, not complaining. Yeah, maybe we were complaining on our show, yes, that we need to have somebody who’s a tech person that’s dealing with this kind of information coming through. And we were very specific we were there’s like it’s just really hard to be able to get back to these people or like, you know, when people are going to shoot podcast live and somebody had a problem with a ticket or we couldn’t get back, they wanted to cancel something or they wanted to get like upgraded tickets, like that’s like, it’s all manual staff that. And we literally just said, you just need to figure out like you need to figure very, very comfortable with dealing with email, be very comfortable dealing with technical things, understand how to update on a computer on stuff on the website, like all of these little task things, and we got all kinds of people emailing us about that. They can totally do it. And you just have to be clear what you want them to know how to do. Yeah, right. And there are people there are people willing to do it. You know, especially with your community, Angela, that’s another thing too. It’s just like I mean, just ask the vet, but just don’t be like, we just need a little bit of help. No, you really have to be somebody who understands systems. He’s very detail oriented, can follow up, who loves to be on email and poking people, you know, and reminding folks about stuff and that kind of stuff. That would be so, so much easier. But again, I will send you Trevor’s information after I’m finished, because I just got the text message from my boss, right when we were getting on here. So then like, Thank you, I’ll have to just follow up with that. But yeah, have a meeting, just be ready for the kind of stuff that they’re going to be asking for is probably going to be the same thing like numbers, who your audience is, you’ve been around for a while consistency, how you’ve been dealing with it as of late and but you should be very clear about the pain points that you’re looking to get. At this point, I’m maybe a little jaded when it comes to anybody promising more sponsors because of your subject matter, right? Oh, I just feel that you know what those connections are like, I am not feeling like you can’t land big sponsors. I’m just saying they don’t know what those are. And that you would be like off the top of your head or you could rattle like the top 10 home schooling companies out there that could totally pay up. So yeah, and I don’t think they even have a clue. So that’s the only reason I’m saying like, they’re gonna come back with some random thing that you’re just gonna be like,3Speaker 326:47Yeah, okay, back with some random thing that like appeals to women like, Oh, yeah. Oh, no, you know,

Profile icon of Elsie Escobar

Elsie Escobar26:52no, no, it’s like, Absolutely. Like, I think somebody who does a wonderful job at this stuff is like the satellite sisters. They’re what they have for their sponsors are great. Like they have, you know, those away the travel. Yeah, the travel luggage. Like they do such an incredible job selling that. It’s mine, it makes me want to go buy one I’ve never want I’ve heard away, be an advertiser for so many different places, but I only want them because they are speaking to it, from my point of view, like, the way that I would use away why I would want to use a way. So you know, so they have things and they have like bags and they have like, it’s like it’s they have the perfect stuff that they can sell. Yeah. And it makes like shoes that they had on, you know, those it wasn’t I think it’s the not the TEKS but like their competitor that starts with an AR Robbie’s Rotties Yeah, so they had Robbie’s and they were saying like everybody in there, the people are buying Robbie’s even in their really expensive little shoes, you know, but every but they buy like more than one. Because the way that they talk about Robbie’s, right, so it’s so I get it, I absolutely get what you’re saying. Yeah.3Speaker 328:12Okay, if I were to do go with a network, my last question, if I were to go with a network, yeah, advertise caste or whatever, find someone? Does that mean you have to podcast weekly? Is that what they’re looking for? Usually with a network or because right now we’re doing seasons? Or like, is are the is it open?

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Elsie Escobar28:30It’s open, depending upon, but you have to be very clear about what you’re offering. Right? You have to meaning if you are a weekly podcast, then of course, yes, then you you would actually be on the hook. So if they’re selling it, you’re gonna be on the hook to be able to do that. When it comes to seasons, you can say I’m selling. We’re selling season three, four. Yeah, you know, X amount of episodes is on my season, and that’s what’s gonna go out then you can definitely do that. Okay, so they are they can move back and forth, which is great. But you do have to deliver that’s another thing that’s a little bit stressful. Because you have to put it out and like when she podcast we you know, just did we had a we have a currently our sponsors Amazon music, but we were very clear to tell them you’re not going to get you’re not going to be able to get October podcast numbers. Because we’re doing she podcast live. So October. You’re not we’re not doing you. Right. So we’re skipping October, starting back up in November. Okay, so it’s, that’s the way that you play it. Yeah. You said something to me. That was let me see. Okay, yes, this is the other thing. For the most part you sell based on I would say like three months, for the most part because most podcast advertisers don’t really get Add as much return for engagement, I mean return for investment. If you’re doing like, just a month, because it tends to be that exposure, that continual exposure, that thing that gets the best results, not to say that you shouldn’t take one, I’m just say, For best results, selling the three months is the way to go or selling a chunk of time for whatever that might be an entire season or half a season, something like that, it would be a better sell, yeah, all the way around. And that actually helps you to be able to see who you are going to be hiring for this position. Or if that’s the way you want to go to it as well. Because then you’ll know I am going to be getting $1,000 a month for three months, maybe you want to invest in this person, the whole thing, maybe you want to do $1,000 and offer this person $1,000 up front, to be able to set up all the systems put on all the hours. And then that way, you know still getting the other money that you can either reinvest in the systems or however right to be able to allocate those those funds accordingly. So you can do that kind of stuff.3Speaker 331:10Until then, could we? We haven’t done this yet. Because we just started Yeah, yeah. But we do. Like, we get one sponsor and then another one. And we’re doing like 2/32 ads.

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Elsie Escobar31:20Yes. Okay. I would say how long is your show? How long is3Speaker 331:23each episode? 45 minutes to an hour?

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Elsie Escobar31:27Yeah, so I would say three tops. Okay. And then I would Yeah, three tops would be the most that I would do. And they can generally sponsors are sold based on positioning. So there’s a pre roll, mid roll and post roll and the pre roll, the mid roll is the most expensive that you sell. pre roll is the next expensive and then the the cheapest is the post roll. So you can just add it towards the end or whatever. But me mid roll ads are the ones that you generally charge the most for. Okay, when you come in there. Yeah. Okay. Okay. Thank you. Right. You are so welcome. Andrea had another sort of Yes, she did. I saw there. Andrea, you said what about the flip side of looking for help placing ads for your podcast on related shows. Their Spotify ads pod bean has a service for their host shows plus individual podcast app promos. But what’s the best way to go about this for the indie podcaster would say 1000 downloads per episode per month wanting to grow. I think at this moment, I haven’t seen anything that’s automated. So Andrea, I don’t have any automation, when it comes to doing that kind of stuff you could possibly reach out to very strategically to very specific this is the way that I would play it, this is totally the way that I would do it. If I was doing something like this is that I would reach out independently to the podcasts that I want the ad in. So instead of going via the ad, like an advertising place, I would just get like a my my top 10 shows. And I would pitch them directly. And I would say I’m looking to place an ad on your podcast for the month of and like and I would actually depending upon how big the show is. So it depends on on which one? What is what, right. So depending upon how big the show is, I would say I’m looking for, you know, the month of January to be in your show. That’s four episodes. What would that cost me? Or like, what would that be? This is the audience that I want to reach. And you give them every single detail. 30 seconds spot added here, blah, blah, blah. And you can definitely also say my budget is just in case, right? My budget, my budget is between this and this. And that’s it and see if they would take it and then just kind of send it out and see if you get any takers for that. And be able to see like if you can, you know have a budget based on that if you have X amount of money to split up in between however many podcasts out there is how I would do it. Because at least as of now it’s not really automated. And I think that the other problem with that is that based on the amount of admin involved, which was what I was talking to Angela about before, a lot of the smaller advertising companies are probably not going to do that based on unless you’re going to do a big buy, right? So if you’re going to do a big buy, then whatever they will actually do, they’ll do it. It’s not a big deal. But big buy is like you know, and five, like $10,000 a $10,000 Buy across the board, something like something for that right. So there will be a lot more admin work in the front end. But once you create whatever that operating outreaches, then to be okay, if you’d be able to execute and have something differently, you also need to figure out what kind of ROI you’re looking for or how to measure it. Because there’s, as you know, there’s no way to really measure this stuff. Right. So what are you wanting from this? Is it a direct link to Apple podcast podcast? Is it a landing page? Is it you know, you have to start to get very specific as to what that looks like for you? Would it be something like, maybe your client has a newsletter? That’s specifically for the podcast release? Would it be getting people to sign up for the newsletter for the latest releases? Like what you just have to get very clear as to how you want to show that? Because, again, or is it me merely visibility? Right? Which is not necessarily a small thing, but is it just about reach, and you just want to get as many eyes on your podcast as you possibly can. And you may or may not get ROI on that, which is a totally different tactic. Now, I think Did you mention?

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Elsie Escobar36:18Okay, so the other thing that you could do, the other thing that you can do, is, um, anchor, I mean, anchor does have a way to be able to do, I think you could do ads, I think that that ad platform in there is starting to become more robust. And I know it’s not for your podcast, but it’s like, I believe that they do have some kind of, you know, shop, where you can sell your goods, you know, and people pick it up, or like you choose for them to get it out there. So when I know that you’re saying that, she wants as many listeners as possible, what I’m saying to you is that even the link as to what that is, it’s really hard to measure. Because let as you know, it’s very hard to share a link with somebody and then have somebody then subscribe or follow the show. Versus just simply be aware that the show exists, which is a really hard thing to measure awareness. And knowing that it exists, is a lot more reachable. But obviously, what are you going to do, it’s just like, people just saw, it’s kind of like people seeing the billboard, right, when you’re driving down the freeway, everybody sees the billboard, whether or not they call or sign up for whatever is a whole other thing. So it depends on how you want to measure that. And I’m assuming that whenever this person does the ad, you’re not going to really see results, you’re going to see results, actually, from the beginning all the way to maybe like two, possibly three months afterwards, to see whether or not they got results based on a campaign that they put out, you’re not going to be able to see that because sometimes stuff takes a little bit of a while. The other thing that people do a lot of is feed drops, you might be able to do a feed drop with some key people and then ask them Are you up for this? Right, so it’s not swamp a promo promo swap, but it’s a feed drop. So a feed drop for people who happen to listen to this afterwards. Or anybody who’s here is when you give a podcaster a small tidbit or either a complete episode of one of your shows, or a trimmed down version of your content. So it’s not a promo, it’s not five minutes, it’s usually I would say 10 to a full episode. And you give them this file, and they will publish it as an episode on their feed. So they will release it in their feed. So whoever is subscribed to the show gets this drop. What you can have is you can do an intro to it or meaning that the person who created the podcast can say I think Jess and I did a fee drop for dying for sex. I think we did that or for something we did it for, for one of the wondery shows. And we introduced it we just said like, Hey folks, it’s you know, us. We’re not going to be doing the show today. But here is an episode of this. Blah, blah, blah. Thanks so much. Here we go. And then we just played it So there’s that aspect of it. I like fee drops that have an intro. I don’t like fee drops, they just randomly appear. And I’m like, again, I’m saying I’m confused, because I just had that happen in one of the shows that I was subscribed to. And I kept looking at the thing. And I was like, this is not the show. I just thought I did something wrong. And I realized that it was a feed drop, because there was no introduction. It just started playing episode of a show. I don’t even know what it was. So I just deleted it. I was like, I don’t even know. And I realized what it was. But then I was like, I’m over it. They didn’t even announce it in them. Like when I was looking at the up my podcast app, it didn’t even say that it was anything other than their podcast on the title, which confused me even more, because I thought these are the hosts. This is a totally. So I would just say that’s what I would say. Anyway, I hope that works. Andrea, I hope that that was helpful about that. And yes, yes.3Speaker 341:09So when you’re doing a feed drop, like you did one for another podcast in your podcast. Yes. Yeah. So what’s in it for you? Do they pay you to do? Yes, they

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Elsie Escobar41:18paid? Yes. Yes, yes. So feet drops is yet another way to sponsor or to make money. Right. And again, it needs to be either a lot of money, or it aligns with your audience in some way. Like you have to believe in the project. So those two things and like we’ve had requests for fi drops that I said no to? And then we did say yes to that one fee drop that came in which I found it to be intriguing. And part of it is because of the outreach they did to connect with us. So sometimes you say yes, because you want to build a relationship? Yeah, with the people who are offering either the podcast itself or the company that’s promoting that. So you’ll have to pick and choose sometimes it’s not about the money. Sometimes it’s about I scratch your back, you scratch our back. So it’s more about like that back and forth, and possibly saying yes to something now, because we’re gonna want you to say yes to us when we need you to say yes to us at this point. Right. So it was a strategic, saying yes. In building a relationship with the feet drop. Yep. All right. Andrea, I hope that that was good for you. Um, yeah, it’s just about more work. And everybody wants visibility. Oh, wait, there was another thing too. I was just gonna say, Oh, this isn’t gonna. And again, this isn’t paid. And it’s not gonna get you a zillion different listeners, but it is happening a lot more a lot lot more is that there are a lot of more newsletters out there that are focusing on podcast, podcasts, not industry newsletters, right. So not newsletters that are about podcasting. But they are newsletters that are aiming to share podcasts with other people, like play lists, or this is what we’ve been listening to, you know, that kind of stuff, there are many that are coming out. So being able to connect with the people who are creating these newsletters is a wonderful opportunity for you to just share your latest and you do have to learn to pitch your show all the time. So you emailed them and you’re like, hey, thanks so much. You do such a great job. I have a new podcast. It’s about X, Y and Z. It focuses on XY and Z and one of our favorite episodes is episode this one. Thanks, consider, you know, promoting it like you have to be super super specific about the way that you put that out there. And you can’t Don’t tell them all the things about your show. I can tell you that that’s the thing that drives me crazy about the pitches that I get is when people go Would you please consider promoting my show? I started podcasting about five years ago and it we were really alone and then at that time we got I was like oh my god just tell me what those yo ads do that. Tell me what this show is. Tell me who your audience is. And give me a link and just be like here it is if you want to check it out. It’s this that’s it that’s all I need. I honestly I’m not judgmental about anything. If it strikes me in two sentences, I will make a choice like I make I am a totally like now the same what people say all the time you make a decision. add on to saying yes or no to something in four seconds, four seconds, headline, first sentence. That’s it, headline for sentence. And if I, if you can’t get past that, I’m going to I’m going to swipe, swipe an archive. So, so I, I’ve gotten a lot more specific about that. The second outreach is when you can start to do that if somebody says, Ooh, that sounds really cool. Or can you tell me more, or Wow, I’m interested in blah, blah, that’s when you do the rest of it. You don’t have to do anything else, you just have to get very clear with a couple of sentences and a pretty decent headline for them to like, scope it out. And one thing that I do, especially with my, when I’m writing emails, or when I’m looking at my emails, is that I have it set up in the email that I that I checked my email app, that I get the headline, and then I get about the first up to five words, in the email.

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Elsie Escobar46:13And that’s the thing that’s going to make, so I don’t sometimes I don’t ever open them. If I don’t, if you don’t get me in the first five words of your email, you’ve lost me. So in that in that place for even shopping newsletters and stuff like that, like people are going like 40% off of blah, blah, blah, blah, like as soon as you get it. And so what I understood what I hate is when everybody has like a standard email, where it never changes, because I never know what it is that I never know if I should open this or not. So I swipe all the time, but I’m just giving you a note that that’s something else to consider when it comes to that. But um, yeah, and pod chaser list. Yes. But for sure the newsletters, there’s a lot of them that are out there that are doing that. So just and then there’s a dude that was just tweeting about it. So So yeah, for sure. There’s a lot of really neat things that are happening out there. Anywho. Does anybody else have any questions for me? Let me see. Let me see. Guys are so quiet. Lena, how are you doing? She’s tired. It’s very late for her. Angela, did you know that she’s like way far away? Lena, tell tell Angela, where you are.LGLena Gothberg47:40I’m in Sweden. Now it’s almost nine o’clock in the evening for me. I was up early this morning. Looking more tired than usual. But when I write emails to LC and yes, I start with I love you. And then this. Thinking about that maybe I should change my newsletter to say to every everyone who is subscribing, starting with I love you.

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Elsie Escobar48:09Yeah. And see what happens. Yeah,3Speaker 348:11right. First Five words? Yes, exactly.

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Elsie Escobar48:15Because Oh, my God, I’m telling you, I’m just like, if there’s no time for that. And it’s funny because there’s like, I don’t make it like I’ve decided to see like, at first I thought no, but I really want to connect with them and whatnot. And then part of it is like, all you really need you, there’s no reason for you to create a relationship with somebody right away, like if you’re really, email sometimes is transactional. And you have to think about it from that perspective. Like, when you’re like when you’re shopping, and you’re at the grocery store. And you have to, you have to get through the line, what you’re wanting is for them to get you through the line really quickly, and bag yourself and be be nice and sweet and supportive. But you what you don’t want them to do is to stop and start talking to you or the person in front of you. Because that’s not what they’re supposed to be doing right now. Right? We’re getting through the line. Now, if you see the same cashier all the time, you start to build a relationship with them. And then that takes a little bit of time, and it starts to grow and grow and grow. So but you don’t expect that expectations are not that and that’s what email is sometimes you you want them to come through and back through and back. Because for a lot of folks that are in powerful positions, their time is the most important thing, their ability, their ability for you to make sure that their time is optimized is the most important thing. So don’t give me all the sales pitch pitch in the first time that you’re meeting me just say this is what I’m doing. Like I just got a pitch for I’m possible working together for the feed of all things. I’m very interested in this with Berkeley University. So they sent an email and they said, Hey, so much like, thank you so much for your work. We really love the show. And you could tell like they they said, a letter, like a sentence of, of our show specifically. So I did know that they listened. And they go, you’ve been doing such a wonderful job and education and we’re starting. And then that’s when they just came in for the like, the sales where it was like we’re thinking of doing more of this educational stuff. Would you be interested in having a conversation with us to see if we could work together and I thought, Oh, this, this is in alignment with the why of our show of the feed the podcast, which is about educating podcasters, and even their idea, meaning that they built a team. Like it’s beneficial for both sides, meaning we can help them with their podcasting questions. They can help our podcasters understand how to build a team to do a show, right? That’s a knowledge that we don’t have because I do the show. So I said, Yeah, so it’s not like let’s talk 15 minutes, right? And that’s all they ask for. We can talk for 15 minutes. I’m cool. With 15 minutes. Let’s do it. So

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51:29I guess I could ask one more question.

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Elsie Escobar51:30Yes. Do Angeles?3Speaker 351:32Yes. Um, social media. Yes. So we’re really good on Instagram. That’s where we decided to go all in? Yes. Um, we built up. We have a really strong following there. But recently, Instagram has been. Yeah, yeah. More and more people are leaving, I think. I don’t know why. There’s lots of reasons. We about, I don’t know, a few months ago, we had a Facebook group, we had our Patreon, we have a Patreon, we had our Patreon members on Facebook, we decided to just quit all that. Therapy, we just now we’re going all in on Patreon. But like the platform, which is not great, but whatever. Um, so I’m just curious, your opinion, or anybody’s opinion on like, the future of social media, like we don’t know, like, where to be putting our energy? should we still be putting our energy into Instagram? Should we do something else? I don’t know what I don’t know. Like, do I have to do tick tock? I don’t know. I’m just wondering what you what you thinkLGLena Gothberg52:36we’re all moving into meta, aren’t we?

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52:39I know. Maybe I need to wait.

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Elsie Escobar52:42I know. I know. It’s so crazy. So there are two things like so the number number one thing is the fact that let’s just talk about Instagram and Facebook and all that stuff. They just want you to pay just want you to pay. So the reach is not good, because you’re not paying. So as long as you pay, you’ll be fine. Meaning ads pay for ads. Yeah, boost your posts. Like yeah, they want. They want, they want money. The end, okay. So your reach is going to be based on that. And algorithms themselves are constantly fluctuating and moving. And there’s also unfortunately, the whole, there’s a lot of hashtags, or keywords within your posts that oftentimes get you shadow banned, or unexpectedly put in the corner, where you have no idea. Yep, what happened, right? So there’s that aspect of it. So that sucks, but essentially pay to play is the way to go for those. And I’m not saying you have to do a lot, but they do want you to be investing so maybe strategically boost a post for like $5 like so I’m not talking Yeah, big money. I’m talking like a coffee. Okay, yeah, for specific posts that you want the return. Okay? So not like everything, but ooh, this is a good one that I really want people to pay attention to go ahead and boost it boosted for like five bucks for five, five days. Like that’s, that’s like the other day I forgot what it was that I boosted because I wanted to play with it for myself, my own Facebook page, I forgot what it was. And I’m like, I really would like people to see this post. And so I was like, okay, $5 So they just billed me for $3.84. Right. So I’m, I’m cool with that. That’s like I don’t know a problem. So there’s that aspect of it. Now the other aspect of it is what is it that you want from social? That was the other question, do you what do you what do you want from social Do you want visibility to your podcast? Or do you want to build community? Or do you want to educate Keep people3Speaker 355:02I think it’s for us. It’s an into our podcast. So people like us on social media, and then they’re like, Oh, you have a podcast. Okay? Right. Um, it’s just a lead in to that.

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Elsie Escobar55:14Right? So it’s, it’s more for for visibility, say for sure. So in that respect, just stick to what you’ve been doing and continue to just create, instead of thinking more content, think about more specific type of content, like what are the posts that are getting the most reach, and maybe even play a little bit with reels, because reels are the ones that are getting the most reach as of late, they do require a lot more from what a creative mind, if you will, to be able to spend time trying to figure out what the best things are for you to create when it comes to that. But even if you do, like one a month to start, just think about, like, what that would look like. Because if you’re just looking for reach and amplification, then that’s one place where you can invest. So instead of thinking like I have to move somewhere else, optimize what you have going on for Instagram, really use your Instagram stories, or maybe even like the your highlights, like curate your highlights very clearly. Promote your highlights outside of Instagram, occasionally create a story about your highlights or you know what I mean? So that everything becomes sort of interconnected. And now that with the links, it’s really great that you can now send people easily out there to see what that conversion is going to look like for yourself. So if you are already in there, and you’re already invested in Instagram in this way, I wouldn’t say you need to move or to switch. Tik Tok is getting a lot more reach. You know, I don’t know about your audience, though. Will you reach homeschooling moms on tick tock?3Speaker 357:00I feel like everyone who tries tick tock kinda likes it. Just watching him. Just watching him. You guys all get stuck watching Tic TOCs I do.

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Elsie Escobar57:09I I get overwhelmed with the TIC TOCs. Yes. So no, no, I’m like, I usually go away. But I later had a really good. Like, she had a really good poster. She said, Why not ask your homeschooling pupils to make some tic TOCs for you. I mean,3Speaker 357:24my kids don’t want to be on my social media anymore. They’re like, yeah, they’re like, Wait, that’s the other thing like I can’t I have to show me and like some books or something. I can’t show my kids.

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Elsie Escobar57:36Yeah. Yeah. And I’ve been trying to come up with a solution to the problem of creating tic TOCs minus my face, or r minus a human actually, and not like, because I’m afraid of my face, but much, much more. Because I want to rely on something that’s not a human because it’s hard to do that, especially for a brand. And if I were to, you know, talk to my self, it’s really hard to do that. Because things change so much. But like looking back, like, I wish I wouldn’t have led so much with me as being the brand of everything. Because it’s a lot of pressure. And I’m over it. Like, I don’t want to create these, like I don’t want to be on I’d rather like write stuff down and have somebody else do it because I’d rather remove myself out of the equation. I want somebody else to do it.3Speaker 358:35I know but people come for you. And that’s what I feel like with us to people coming for the for us they want to see our faces, they want to see us talking and I don’t want to do that.LGLena Gothberg58:45But I was thinking that maybe the students could you know, get their mothers to understand how good it is to be homeschooled by you if you make a competition is something that they can you know, they could Sunday night tick tock on one day by being homeschooled or

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Elsie Escobar59:05that’s true. I mean, like one thing that I I guess for me, it’s like looking a lot at the reels and a lot of the TIC TOCs is starting to just bookmark the things that I feel I could use for whatever my focus is like either for homeschooling or for you know for podcasting or whatever that don’t involve my face again because it can be something specific about Hans reaching like I had an idea for Halloween everybody please feel free to steal my idea. I’m going to be sad and go after you but please feel free to steal my idea. But I had an idea of like creating mini murder, like murdered microphones like if somebody was like coming inside the room and like they’re like they turn around and then you see like the microphone like this with like a little bit of like lip gloss or so like you know what I mean? like blood hanging off of it, or like other deer like pod cat, like, like the cord cutting half, you know, or a cat bat being like one of these things like, so that with like, really scary music in the background and creating like colorific, podcasting, you know, tails or whatever. That was silly, it would have been silly and funny and you could just look at it and laugh at it. Like, that’s the kind of stuff that I’m looking to, to create. So if you can, if you can create stuff like where it’s like your point of view, and you move somewhere or you see something, and you know, that kind of stuff is what I was thinking. But it’s too much thinking3Speaker 31:00:40a lot of work. We create reels out of our podcast, which is right, like just the audio. Oh, yeah. And people like those.

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Elsie Escobar1:00:47Yeah, people like them. I mean, it’s like, that’s the easiest thing in the world. Why not? Continue doing that? So I get it. Okay.

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1:00:55Thank you.

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Elsie Escobar1:00:55You are so welcome. Um, I think that, is that it? Did you use something else about social media? No, that was it. Right.3Speaker 31:01:04Thanks. So I don’t know, I can’t remember. I was just wondering what the what you think like, I know, nobody knows. Yeah, the future and I’m sure it’s this letter, or whatever.

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Elsie Escobar1:01:13It’s gonna, yeah, it’s gonna continue. I mean, it’s part of it’s par for the course, it just keeps on growing. And it’s going to be part of it. But I do feel that it’s going to be more pay to play with a lot of the reach like even Twitter right now I was just trying to look at they have a professional Twitter now. Meaning that you can have a professional profile. And so it’s giving you like an about section, you can put their newsletter to it. And then there’s something else that it gives you a shop if you want to have a shot, like so Twitter’s doing that as well. And so I do feel that there’s going to be a little bit more of a move towards professional and then people. I don’t know if they have groups there, too. I’ve been messing around with a community on Twitter and seeing what that’s all about. But yeah, it’s like it’s literally just like stepping back and watching what people are doing. But I don’t think everybody’s going to be everywhere. It’s just, it’s you can’t do it.LGLena Gothberg1:02:11No, I’m still it’s what else he always says where is your audience? Yeah. Are they on Twitter? Or are they on Tik Tok? Where are they?

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Elsie Escobar1:02:21Yeah, for sure. It’s a totally different thing. thing right loves we did it. And I didn’t sound too bad.LGLena Gothberg1:02:34No, it’s great. Okay, catch bits are much better after that.

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Elsie Escobar1:02:38After the blowing into the hole.LGLena Gothberg1:02:42Wow.

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Elsie Escobar1:02:44That’s the way we do it here. So alright, well, thank you so much. I will see you all next time. Okay, bye. Bye.0:09:541:02:561xerror_outline55

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